The Shintaro Higashi Show - Filming Instructionals

Episode Date: July 1, 2024

Filming instructional videos for martial arts can be a complex and intriguing process. In this episode, Shintaro sits down with Peter to share his personal experiences and insights into the world of grappling instructionals. Shintaro recounts his recent filming trip to Boston with BJJ Fanatics, exploring the evolving trends in nogi judo, the logistical challenges of creating high-quality instructional content, and the nuances of effectively utilizing these videos for training. Shintaro also sheds light on the differences in athlete compensation between judo and Brazilian jiu-jitsu and how this impacts the production of instructional content. Whether you’re a grappler looking to enhance your skills or simply curious about the behind-the-scenes of martial arts instructionals, this episode is packed with valuable insights and practical tips. (00:00:00) Introduction (00:00:57) Shintaro’s Boston Filming Experience (00:04:29) Filming Process and Challenges (00:10:36) Instructional Video Business Models (00:13:16) No-Gi Judo Instructionals Preview (00:24:21) The Role and Value of Instructionals (00:31:08) Choosing the Right Instructional Video Join our Discord server and start chatting with us and other grapplers by supporting us on Patreon: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.patreon.com/shintaro_higashi_show⁠⁠⁠⁠⁠⁠⁠⁠⁠. Any amount helps! 10% off Judotv.com with promo code: SHINTARO Buy one get one free www.clnwash.com with promo code: SHINTARO2024

Hello everyone, welcome back to the Shintaro Higashi Show with Peter Yu. How are you doing today, Peter? Pretty good, man. Just starting the day off with you, just recording this. What is your week looking like? What are you studying these days? What are you doing? Oh man, you know, I think I mentioned this, right?

Like I'm trying to do, doing my research, trying to solve this problem with videos and language, you know what I mean? Yeah, you have a new job, right? summer oh yeah summer job summer job a little summer job gig out here i'm in the silicon valley um silicon valley man yeah doing my summer internship being a tech bro that's right you're a tech bro having a hot boy summer. Is that what you're doing out there? That's right. Hot boy summer in the, you know, the tech boy center, central in the Silicon Valley. It's lovely here. The weather just, you can't beat the weather here. That's true.

That's true. Oh, but anyway, how about you, man? What's going on with you? Oh, you know, I just got back from Boston. I did a two-day filming with BJJ slash Judo Fanatics. So that was pretty cool. All right. BJJ with me.

Yeah, it was awesome. Oh, Eugene came along too. All right. A lot of you probably know that he's done one of these before. So was it more BJJ this time? So it's not quite BJJ. And I'll tell you a funny story. Like Bernardo used to come to my dojo.

Bernardo Fario, who's a partner with BJJ fanatics. he was a world champion in Brazilian Jiu-Jitsu oh yeah and uh you know he used to come by and he's like oh you gotta do another one and all this stuff and like maybe I'll show some spider guard and he would die laughing like yeah no no no man stick with judo he knew that your spider guard was awful yeah so I stuck with jud So I stuck with Judo. I stuck with Judo. But it's no Gi Judo. That's what I did. Everyone's been asking for it. So I decided to do a full-blown instructional.

No Gi Judo this time. All right. Oh, okay, okay. It's really taken off, huh? Oh, really? You know, I polled my Instagram. Like, hey, what should I show on Fnatic next? And everyone just like one after another.

No Gi Judo was probably like 80 of the answers seriously that's crazy yeah i mean we we dedicated multiple episodes to that so it's very interesting to see so and yeah and bernardo how well did you get to see him did he tell you it's a huge honor no he wasn't there he wasn't there okay but it was cool you know before i went uh you know i went multiple times to film for fanatics and then a few times i went to the headquarters where they have like a studio in the headquarters like office yeah that was pretty cool i went to one where i filmed you know they have multiple filming locations in the area also you know so bernardo's gym has like sort of a filming studio

chad stevens gym underneath Jimmy Pedro's Judo Center, they have like a specific Jiu-Jitsu school slash filming studio. Oh, okay, okay. Yeah, built specifically for that. Travis is also

heavily involved, huh? Yes, yes, yes. I'd say, okay. Yeah. So, pretty cool. Yeah. Bernardo used to come all the time, remember?

All the time. To the gym. I mean, I got to roll with him and also did some Judo with him. He was such a nice guy. I remember he would let me, I had to, I got to roll with him and also did some judo with him. I was such a nice guy. I remember he would let me.

I have to. I can. My claim to fame is that I passed his guard. He let me do it. That's a very big statement to say on a wildly available podcast. I know. He's such a nice guy. That was the thing.

Like, he's so. I mean, obviously, he's the world champion. And he's so much bigger than me. Obviously, he's going a nice guy he would that was a thing like he's so I mean obviously he's the world champion and he's so much bigger than me obviously he's gonna destroy me and everything but when I rolled with him he would let me work man and he would he was such a good training partner and then that kind of goes to show like and we're kind of going off the tangent and just but I just want to say how great of a guy he is because you can tell he's such a good partner and that's why i'm sure that's one of the big reasons like to his world championship you know and you know it's very interesting because like as an athlete he's wasn't like

super explosive or anything like that and like it's not like he was a super coordinated super freak of an athlete he had a couple of things that he did very well no knew it and just kept grinding and you know a lot of success with it you know it's over under pass and everything right like that whole system like he really kind of mastered that thing and like you know did it to everybody it was pretty cool god what was it pull guard he was uh do like a little single leg deep pass yeah deep pass sweep yeah single leg over under pass pass and then pass that collar, bring it up, and choke you from there. Really cool. Yeah.

Anyway, so let's talk about that. Like, what's a no-gi instructional? So maybe, like, just filming instructions in general. Like, I think people are pretty curious about the process, especially after that popular episode about CJI versus ADCC that we did. There was a lot of debate because we talked about how judo athletes around the world get paid

and how judo athletes, they're not really incentivized to film instructions because they get a salary, right? But it's a different story in the u.s and for bjj athletes so what i think a lot of people asked about this process so yeah so you mentioned how you got hooked up with bernardo so and how does it usually happen you know can anyone just kind of go and do it like yeah yeah i think so like like in any business you know it ebbs and flows and they have certain trending things and they pivot and things like that

for a little while in the beginning they were only trying to get bigger names people with online presence and stuff stuff that might sell right because they were limited amount of resources in terms of like right finding finding guys to film finding guys to edit all these things yeah i mean so all those factors kind of played into it. And then eventually they kind of opened up the floodgates and said, all right, if you're a black belt, we'll film you, you know? And they kind of went that route. And then they went the route of like, hey, if you can film it, these are the guidelines

and then we'll post it and we'll push it for you. So they went that route, but they really cut back on the number of people that they're filming now, I think. And they're really focused on sort of the top 10 percentile or something like this that's just my guess you know i don't really know because i'm not in the business uh but it's what i felt was going on yeah and uh yeah they're really doubling down on the donahers and uh the craig jones and those guys who kind of are outliers even you know considering all the people who've ever filmed yeah yeah and then you talk about length of the video and uh they said average hour to hour and a half is like the average length of

the video you know instructional right judo tends to be a little bit less takedowns tend to be a little bit less jiu-jitsu tends to be a lot longer they say okay okay i see yeah yeah so that um so they're more yeah they're really a media production company now and yeah i don't even want to say that you know because they went down the rabbit hole of like competitions and this and that and god knows what they're trying to pivot into and uh you know they had striking fanatics judo fanatics fanatics they kind of went the route of like all right maybe we'll do a fanatics branding for everything i really don't know where they are in terms of uh how they're going to try to position their company where they're going to pivot to i don't know i see just me just kind of guessing over here as a person that's sort of filming with them i'm one of their products right and one of their

clients also and uh so how so your initial hookup with them was through for now about how how did this how did they ask you to film the nogi judo this well so you know i always have sort of open line of conversation going with them i chit chat with them every now and then i catch up with them zenga who's the other owner who's the guy that started bjj fanatics came to new york to work out with glick ah okay okay okay okay yeah so they came to my gym and we're all hanging out, we're rolling, we're doing half guard stuff. And then we were initially going to do a film at the dojo. And, you know, there's options for people

who can sort of drive revenue that they'll send guys to film down here and et cetera, et cetera. But I had a social media guy that was like, I'll film it, I'll film it and I'll do it. I'll read the guidelines and I'll plan it all out. You know, and then, you know, I was waiting on that guy and it just never kind of happened and i say yeah you just have to just drive up okay you know i was like you know what i'm gonna just go up because

i've been kind of putting off this thing and i put out a lot of mini instructional because i figured that was the best efficient like use of my time right yeah yeah i'll do like a 10-15 minute segment one shot, the most concise instructional about Uchimata. Oh, yeah, yeah, yeah. Right. And then sell it for much cheaper, you know, not like a $200 thing,

but everything condensed in a 15 minute session. And then I could kind of like throw those out there and people could not get priced out. And that was kind of my idea. Right, right, right. But that too is a hassle,

you know, because now all of a sudden you got to keep making more and people are like, I didn't know know because now all of a sudden you got to keep making more and people are like i didn't know it was 15 minutes and then you had to like send it and then the download speeds and then like you couldn't you know they lose download they have three download attempts you know so then you have to like reset it through send out which was what we were using and then it became a hassle so i hosted it on youtube and put unlisted links yeah yeah yeah and then people be like i paid for this instructional why am i getting a youtube video it's like no no it's a

private link like it's unlisted yeah it's not available to the public and you know some people didn't understand that and then i had to explain it to it's a huge hassle you know oh that's an interesting problem i actually didn't expect that but But I get it. It's a product. It's a unique product. So a lot of times people don't understand it, which is fine. And then there's all these hosting services,

Uscreen and all this stuff. But you're paying a huge monthly fee. They base it on how much gigabytes of information gets transferred and such and managing that. and you got to make it back and then now you have an ongoing thing you're stuck with it you can't take it out just like so many issues that i never even thought yeah we're gonna pop up i really thought it was gonna be like all right set up a squarespace put it up people buy they download it done i mean that's why i find this whole video thing fascinating because

it's actually not an easy media it's so ubiquitous so people just think that it's easy to handle but from the technical side there's a reason why they these hosting services charge and it's very hard uh even on the technical side and that's why i kind of, that's one of the reasons that drew me into researching into it. Anyway, so at this, if you go with Fanatics, they kind of take care of the distribution for you. They do everything. They do everything. It's half and half, right? For 50-50 revenue split.

Yeah. I hope I'm allowed to talk about this. But they split everything, but they do all the work. They put marketing muscle behind it, the infrastructure. And, you know, people complain about, oh, they take a percentage. Yes. But they're doing everything for you. And unless you've done everything for yourself and see how much work it actually is, dude, you don't really have any clue how much work actually goes into it. Yeah. You know what I mean? I get it. I personally tried to do it

and it's like man it was like taking on two full-time jobs because you got to learn the stuff yeah i mean i i you know i'm the producer of this podcast and then you know i i've learned i don't do much but yeah i really have like a new you know you do a lot you do you know what it is man It's your knowledge of knowing computers, internet, software engineering, all this stuff,

being efficient, workflows, all the experience you've had, 10 years working in tech, 15 years working in, that's, you know? I mean, it does help,

but I do have newfound appreciation for video editors and, you know, social media market people. All the stuff that you're doing, if I have to figure it out on my own and do it by

myself it would take me years yeah i will i appreciate that but yeah it's uh there's a reason why these businesses exist and then i i understand that like you know there's a lot of i i think a lot of people complain that all athletes should get paid more bigger cut whatever but yeah i mean it's a it's an ongoing debate right like dude yeah always right every business it's like oh this should be free that should be free but you want hot towels at equinox right you want an eucalyptus spray in the sauna you know that that money has to come from somewhere yeah you know what i mean and the more money that they can bring in they could spend that on more filmographers more

directors more editors, more people who go in remotely and for a little while, they were sending guys all over the world to get the best judo champions video products of their own. Yeah. You have to fly them in or something and

it's a whole deal. I think, same with judo gyms because a lot of times they were we talked about this a lot right they were like hobbyist teachers so they were charging bare minimum and then i think that kind of sets a wrong expectation right like yeah they think uh even with instructionals like you're releasing a lot of the instructions on youtube for free a lot of times it seems like people have that expectation that oh they should be free or just throw some ads on i guess but yeah so this time nogi judo uh with the fanatics yeah uh can you give us a little preview of what you cover?

Yes. So usually, like I said, it's like an hour, hour and a half for takedown standup stuff, but you know, I got three hours for two videos. So we have six hours total almost right. That we filmed. Oh, yeah. So it's two films, two videos, two videos coming out separate. One is Nogi, Foot Sweeps and Trips.

All right. Which I cover all the foot stuff, foot sweeps, kochi, kosorogake. And yes, there's a very strong correlation with wrestling. But I try to leave out the basic wrestling stuff. So I'm not in there teaching like, all right, this is how you do stance in motion and take a single leg, or this is how you do a double. Yes, those things exist. These are some of the defenses. But really, we want to focus on the stuff that's a crossover between judo, jujitsu and wrestling altogether. That's not usually said and emphasized. That was kind of

the direction for this one. And, you know, in the beginning I have a, what is no gi kind of a, you know, excerpt where it's like, Hey, what is this thing? It's this theoretical grappling style that doesn't have a governing body. You know, it's this new sort of thing that we're all kind of experimenting and it's evolving.'s an idea yeah yeah so that's one video and then the other one is nogi judo throws so it's like the throne side of things okay okay yeah i see well that that's that's exciting so i mean yeah the two different topics and yeah yeah so i think it'll so the foot sweeps i know it was pretty popular in the bjj circle for a while and they love it but that i don't know if it's still true but do you think like the trend now i think people's starting doing a lot more trips because my understanding is that golden

ryan started doing it a lot as his meta to take the person down with the like low risk lower risk foot sweeps or something yeah maybe you know there's a lot of like seated guard foot sweep stuff too and they were called double coachy you know things like that so it's like uh maybe maybe i don't really know but it makes a lot of sense and this is the whole idea was like because submission grappling nogi brazilian jiu-jitsu a lot more guill this is the whole idea was like because submission grappling nogi Brazilian Jiu Jitsu a lot more guillotine and stuff

so people are less hesitant to shoot and then they don't have good shots right and then they're more upright because more upright

so they have more access you know upper body upper body feet to feet yeah right so like creating the

right off balance and the timing to attack the feet and then looking for certain reactions and then using their main line of defense to kind of take advantage and take the person down those are the things that we really kind of dove deep into and then yeah so i so foot sweeps have been like

battle tested in the competition and yeah but now you your second video with the throws i don't know if that's like part of the mainstream meta right now. Not yet. What do you think about that? Do you think throws are really like just not talking about Nogi Judo itself. Of course, Nogi Judo throws are a big part of it because Judo is has a huge you know list of throws but in submission grappling you think they'll be able to be apply effectively just as much for sure as um effectively as foot sweeps i think so and i think you see them freestyle wrestling greco and collegiate wrestling and if

it succeed there you know it should succeed theoretically in any other grappling sport really and some techniques are better than others you know when you take a koshi gruma and just take all the elements from judo and just try to immediately apply it in a nobi context doesn't work because there's things you can't lock on to you know so some of the concepts i spoke about it's like forming a closed loop around your opponent's upper body right whether in judo you could grab the collar and the sleeve but the band behind my two hands is connected by the gi so it forms a closed loop which makes it a very stock position as opposed to there's no gi and if you're holding the head and the wrist there's it's not really a close it's an open position relying on your hand strap

right right right and then slippage and things like this so going for like a pinch headlock where you connect your hands around their head and arm right and then keeping it and then using that to set up big hip throws and stuff that's one of the ideas we talked about i see right and then certain throws that can like tai toshi everyone's showing one-handed tai toshi in a nogi context i don't think it works yeah i that's one of my favorite. It doesn't work well. It doesn't work well. That's one of my favorite throws in judo. So I do it all the time, you know. But, yeah, it doesn't work because, again, you have so much more leverage with the hands in judo, in gi,

because you can just grab the gi. But I try to do it in wrestling. It's just, yeah, you slip out. There's not enough like yeah especially when you're sweatier yeah in the beginning maybe not but like using the effective uh the underhooks effectively and things like this yeah and then there's certain things that you could do like uh don't get ear to ear because you can't throw anybody from there or shoot anybody from there right but there's a stuff that i use to get over 200 career wrestling winners you know

and i've spent a lot of time in that position so I know it very well so it's like if you wrestled don't get ear to ear it's sort of a very common thing that you hear right so no one really invests time in learning just like locking up and headlock yeah yeah I got yelled at all the time all the time but I have a lot of good throws from there yeah you know a lot of good throws with different setups to kind of mitigate the risk of if you were doing in a judo contest you know what i mean a lot of times you get a reaction with your hands and feet and then try to time it and then you're locked in with the gi yeah you're kind of playing this level game with the wrestling so you're yeah colletized snap snap and then as their head comes up you're trying to wedge your shoulder

underneath their chin so the head doesn't slide, you know? And then try to connect the hand around, you know, the head and arm and things like this. So, you know, definitely different. We talk a lot about hand fighting, arm drag positions, two-on-ones, throws that you can do

that are very specific to judo carried over to nogi context, but not with the traditional grips that you may see yeah so i truly think it's a unique product i really do and uh there's six hours worth across two out two videos so i'm really proud wait so the you you recorded three hours of raw footage or well so what they do is like all right we're gonna go segment by segment yeah everyone kind of has a different process some people go out there and like uh i'll give you an example like

brian glick goes out there there's a whiteboard huge whiteboard and he's writing he's a scholar yeah i can totally see yeah everything connects and how to use this video and it's a whole freaking thing right it's a masterpiece it's like an orchestra you know what I mean but you know sometimes you get a bunch of Brazilians in there like

okay let's film this is what I do from here this is what I do from there it's like a stream of consciousness just like going on

is it enough you know and some people get away with that and I used to do that too in the beginning where it was like alright guys

we're doing basic judos throws yeah I go here I go here you know this is right versus right this is advantage how do you cut the hand how do you do this And I used to do that too in the beginning where it was like, all right, guys, we're doing basic judos throws. Yeah. Yeah. I go here. I go here. You know, this is right versus right. This is an advantage.

How do you cut the hand? How do you do this? Lapel hand versus sleeve hand. Tantoshi setting it up. Right. It's kind of like a shimakasha thing. Yeah. This time I was a little bit more organized.

Okay. And then we go from position to position showing different throws from each position, et cetera, et cetera. And then, you know, we're spending maybe we started at 10 a.m. We ended at like 5 p.m. So over the course of seven hours, we're filming. And in between, we'll get a water break, or I'll think about what's next, or, you know,

talk to Justin, who was like the director, the cameraman also. Is the filming crew also, like, do they also practice? Yeah, they're all like okay so okay yeah so you know he's a really cool dude a pretty high level design jiu-jitsu guy okay justin and he was awesome and he kind of gave me some tips and advice and you know almost like a director almost you know yeah

okay it's like then they charted out but then we got actual footage for unless something gets cut out you know you never know because the sound is off or whatever it was they decided to cut it but we got close to three hours both days so then now they it's their job to edit it package it up and yeah yeah make it into an actual product okay wow dude seven, dude, seven hours? Must have been tiring. Yeah, we did seven hours on Monday, seven hours on Tuesday. Oh, you did? So seven hours

for each episode, each DVD. Second day was a lot easier because we were flying through it. Oh, okay. Because some of the stuff in the beginning,

I had to repeat because it's a separate video. Oh, okay, okay. So I made sure to repeat it in a way that was sort of new. I see, I i see so not to be too redundant right we're talking a little bit about stance in motion position approaching the person firsthand contact is which way what do you do if this person puts this hand out that hand out

what are the ideas and the concepts angling off right and then trying to connect with stuff you already know like if you're already a brazilian jiu-jitsu blue belt these are the things you may do already yeah you know maybe you know how to do a single leg using that to close the distance to collar tie right if you wrestled in high school these are probably the moves you're pretty good yeah do it like this in a no gi submission wrestling setting to protect your neck protect your arm and then climb up the body and then force this upper body chest to chest position and these are the ways you gain advantage from there to try to use your throat.

Yeah. I'm really good at this stuff. I know. Yeah, good job. I'm excited to see it. So before we move on, we have some people to thank. Yes. We have our usual sponsors.

We have Jason, Levon, and Joe. Joe. That's right. They're like official sponsors of our podcast and we have a

new sponsor with a shout out Kevin he's Jim one second let me it's Bay Area

Judo Championships so it's their second annual so I think it's on the East Bay so Silicon Valley that's the Bay Area California so it's their second annual so i think it's on the east bay so silicon valley that's the bay area california so kevin's judo tournament east bay judo championships in the bay area in california go check that out thank you very much kevin for supporting us yeah and

i'll put all the links in the show note please you know support or compete in that in his tournament i think they're trying to make it a thing his gym uh you know this is a second annual i mean it's again running a competition is no joke right and you know they're really doing it putting in the work and this is how we grow the sport let's go support it yeah and higashibrand.com check it out please products and then we have judo tv.com use discount coach intaro and that covers the sponsors and clean skincare you get buy one get one free shintaro 2024 everything will be in the show notes yeah thanks for your support great yeah yeah instructionals man uh some are useful. Some are not useful. And

like I said, average hour to hour and a half. You look at some of the exceptional, exceptional outliers who have eight hours of content, six hours of content. It's kind of nuts, but you know, those guys have sold and, you know, they look at the statistics and, you know, people get through maybe 30% of the video they say, but you, but they're happy with the product. I mean, you get so much information from some of the best minds in the grappling world and the jujitsu fanatics, they do a really good job because every single person doing jujitsu almost relies on instructional money, whether they're teaching in the room, doing private, helping out at their local gym. Judo guys who are at the highest levels, they're not doing seminars.

They're not doing private lessons. They're not making content at all. Yeah. Because that's not what they're doing. That's not what they're getting paid for. They get paid a salary to compete and win. That's it. Yeah.

So it's a different ballgame. And then there's a language barrier. When you're trying to do a fanatics and you get a Japanese guy over here and they don't speak a word of English, there's a lot of challenges. Right. So that there were all, so one, people were questioning about that. I had some questions about that. So, you know, they get a salary. I actually looked up in Korea, they get about like the entry level, like corporate position salary, like 80K. And if you're good, you get more than 100K. That's like a good salary in Korea and in dollars.

And then, but to BJJ people, why do they have to rely on these instructions? Do they not get a salary from their dojo or gyms or is it just no i mean if they teach classes they get paid per class to teach her class and then usually every gym has their own pay rate it's like okay you teach this class it's 40 hours for the session you know and you teach 10 classes i'll give you 400 hours that kind of a situation there's no full-blown salary to like just train and compete there's none of that there's none of that i wish there was that'd be pretty cool yeah and it's kind of nice to yeah so they're like they're being paid as a teacher most of the time being a teacher and it's like all right use those classes to like get privates you know yeah i see

and then sometime majority of the time it's like hey you do a private you have to kick back to the gym and it's a percentage split and then right because the gym is paying for the lights right paying for math so it's only fair and uh yeah the whole thing why i said that the instruction is another revenue stream for them yes yes yeah and because they're used to doing private so you to teach in classes they're much better at it right you know that's true like a lot of the high level judo people they i don't know if they will be good at like teaching hobbyist like they go a lot of them go on to become coaches but they're like coaching other high level guys yeah yeah that's it and then the federation pays them yeah you know you

are an olympian from from Canada and then you become a champion and then all of a sudden you're now Canadian national team coach. You get a salary from that organization. Right.

You're not doing instruction. Maybe you own a dojo somewhere. I don't know. You know, maybe. Yeah.

That's a side hustle. Yeah. Yeah. Yeah. My Korean judo teacher was like that. He, his main job

really was coaching the national paralympics team and but his gym was just like yeah yeah is the dollar really strong against the korean one also yeah i think right now i think well i don't i haven't checked uh recently but i think last year or earlier this year uh i think it was like pretty nice to go as an American. Japan too, man. Japan too. Yeah.

I see all these like reels like, oh, don't go to Disney World in Orlando. You go to Disney in Japan. Yeah, go to Tokyo Disney and then cheaper. Disney World is pretty. I went last year and it was a nice vacation, but it's pretty expensive now. So how much was yours?

I don't remember now. Well, I have a friend whose father used to work for Disney as an Imagineer. So he's retired now, but we got a lot of his employee family parts. Nice, nice, nice. Call you, go to Disney. Staff member. He's such a nice guy. He got us a lot of deals and stuff so it was like you know manageable but yeah i could say like if you and they were just like four adults yeah imagine bringing you know two adults and two kids

and you know all that it's like yeah yeah it's a anywho yep so i had another question so now uh about how to utilize instruction as well so you you kind of started talking about a little bit so you're saying a lot of times bjj hobbyists especially they get a lot of information through instructionals like extra information so what would in your opinion, the best way to utilize it? Do you watch them and try to apply them in class or just drill them? So I really think it's like sales. You need seven soft touches before someone buys something. They Google Judo.

They see my thing. They see it once. They don't click on it. They see the ad. They see it once. They don't click on it. They see the ad. They maybe click on it. They go to the thing. They disappear. They see it on Instagram.

They see it. They type it in Judo on the YouTube. They see my video and they're like, you know what? Let me go try it out. Yeah.

They don't show up for a trial. I bombard them with emails. And then eventually they come back and then maybe they sign up. It's like seven or eight touch points, right? Yeah.

Same thing with the instructional. You need like repetitive exposure to this stuff. You can't get all the details in one shot. So watch it, try it, watch it, try it. And then try it not in like a live setting, but in a very controlled low intensity setting with low risk. That's the number one way to learn. So I kind of had a segment in my video also like how do you use this stuff

and how do you drill effectively to develop some of these skills and that's pretty much it you got to do it in a low risk setting because if there's risk is high and you're like oh my god you know right you're not gonna learn anything you can't can't really yeah you can't really try things out because you're gonna get shut down you're gonna shut down or even punish for us yeah right so i think that's the the best advice i do have a segment in it watch it repeatedly go try it watch it go try it you know watch it then share it with a friend so then that person can watch it together and that's what we're gonna work on together yeah you're kind of having this like sort of concentrated time when you're spending time in the position, you know. Nice, nice.

That's the important thing. Then how do you pick the right, that's like once you buy the right instructional, that's how you will learn from it. How do you pick the right instructional? Honestly, man, there's all, everyone's putting up instructional stuff, snippets of it on YouTube. So you got to watch it, you know, are they consistent with it? Do they have a variety of stuff? Are they teaching one or two things only? Or are they teaching a multiples, you know, range of stuff, right?

Yeah. And then you kind of have to have your followers, right? Following, you know, your gurus. Yeah, yeah. So if you watch my stuff, you kind of have a general idea of my teaching style. And if you like it, that's what you can expect in a much more professional, but longer setting. Right. Because now there's a whole crew of people working on it alongside me yeah so not just me but you know anybody that you like

watching uh on youtube you know go check the page out for fanatics and then see if it works for you you know nice nice yeah all right yeah yeah so no good ones i've seen some great instructionals yeah the bad ones too I've seen some really bad ones also it's like what am I watching you know well

this one has a stamp of what do you call that quality stamp of quality stamp of whatever stamp of approval approval from Shintaro

and it's guaranteed quality it's me so yeah guaranteed quality yeah so go check them out guys uh when is that coming out i don't know within a month i think so okay keep an eye out for it you know follow me on instagram and get updates and such and in the meanwhile you know go to higashibrand.com and uh check that out and follow peter and send him a lot of messages later that night, you know?

Yeah, that's what keeps me up. Yeah, literally. All right, thanks, guys. And yeah, we'll see you guys in the next episode.