The Shintaro Higashi Show - What Can You Do for the Sport of Judo Right Now?

Episode Date: April 3, 2023

We have all heard of Shintaro's idea on how to grow Judo in America: a grassroots, bottom-up approach that starts with the local Judo communities. In this episode, Shintaro and Peter go deeper into this approach and discuss "what we can do for the sport of Judo right now." They stay away from things that are out of reach for Judo hobbyists, and focus on the simplest and easiest things you can do right now to help Judo grow in America. Join our Discord server and start chatting with us and other grapplers by supporting us on Patreon: https://www.patreon.com/shintaro_higashi_show. Any amount helps!

Hello, everyone. Welcome back to the Shintaro Higashi Show with Peter Yu. Today, we're going to talk a little bit about what can you do for judo right now? Yeah, for the sport of judo. As a practitioner, you specifically want to talk about hobbyists or you want to talk about... For everybody. Every single person that does judo right now, what can we do for the sport to help it grow? In America? Not even in America, just period.

Oh, wow. Okay, it's a big question. All big question all right and you know it starts with the little things right yeah what we need in judo i think are two things we need industry behind it like we need a judo industry that's what we need just like how there's smooth comp now right and there's flow wrestling and flow grappling and there's like a streaming service that's a industry right and then bjj fanatics actually judo fanatics is a thing now right right so that's like but it's much much smaller than the average jiu-jitsu spend right yeah so if you look at the size of bjj fanatics versus judo fanatics at least we have something but if there's money flowing into that it'll help the sport i mean right right so we got to talk about growing the industry and we have to be a part of a

marketing machine for juno and now it's not what it used to be right take out after this and that whatnot you everyone has instagram so we're going to talk a little bit about helping our peers, our people through marketing and industry. That's what we're going to talk about. Peers as in other judo players? Yes. Okay. Yeah.

Okay. Our judo peers. Okay. And this is the whole thing, right? I've been talking about this nonstop, and everything that anyone does to try to help the sport right whether it's a bureaucracy thing or like doing a nirwaza tournament or all these different ideas are great right but first and foremost it needs to drive membership in everybody's dojo and that's my

number one thing across the board whatever that we do if we're going to spend time on it doubled out and put our efforts into it it has to grow base level membership. I've been saying this nonstop. It's like, oh, how can we attract more guys to these competitions? I was like, you're already wrong. Right. It's not about comp. We're trying to run before we learn how to walk.

It's horrible. It's the worst thing ever. Think of any dojo, what percentage of the people in the room are actual high level competitors? Very, very small percentage. Yeah. So now I want to take all these non-competitors and shove them into these competitions for of any dojo, what percentage of people in the room are actual high-level competitors? Very, very small percentage. So now I want to take all these non-competitors and shove them into these competitions for what? For extra

$75 for entry fee and you get 50 more, but those people end up quitting because they get bombed? That's horrible for the sport. That's not even good for the sport. That's not what we should be doing, pushing guys to competition. Competition is good for you. Competition is bad. Majority of the time.

If you're trying to grow the sport. Yeah. It has to be done in a strategical way. It has to take a place in this machine. But for majority of the people who are running dojos out there, it's not a good thing. It really is not. You know?

Yeah. So, yeah, yeah. I mean, we, like you said, we've talked about this a lot. And I got the idea. But I'm very curious to hear your thoughts on this industry. So, industry, even with the industry, the goal is to drive membership. Yeah. So, and what kind of industry are you thinking of?

Let's talk about merch. I see a lot of overlap with bjj does it matter that it overlaps or do we need to do something different i think the one thing because this is like what can you do right away today right yeah go to your dojo tonight and if they sell t-shirt buy it and wear it yeah you know we all walk down the street you know go to the gym yeah people wearing these dumb t-shirts right whatever brand it is how many t-shirts do you own that are like industry look what the shirt i'm wearing right now fuji that's an industry right that's my people's industry okay you're shaming me because i'm not wearing a industry shirt yeah peter if you're

not watching this you he's wearing a gray little henley from like gap or something i don't know what it was you get that i don't know no but it doesn't have to be right look how many shirts do you guys own think about it yeah 20 30 shirts yeah buy a judo shirt okay that's one so now there's more money flowing in maybe that incentivizes the you know me to do more merch control your master.com you can buy a judo t-shirt uh okay then people if there's money in it right this is the thing about t-shirts it's a volume game right right margins are very small it's paper thin margins so selling 50 shirts 100 shirts i'm gonna do anything what is that how much what is the roi on your time and money Right, right. Margins are very small. It's paper-thin margins. So selling 50 shirts, 100 shirts, it's not going to do you anything.

What is that? What is the ROI on your time and money? Very, very little. But now all of a sudden, if everybody in the U.S. judo starts buying judo t-shirts and 10,000 shirts are sold and the margins are, I don't know,

$15, $10 per shirt, now you're getting someone. That was a little bit of money. Yeah. And now all of a sudden, oh, there's a potential for all these people buying judo t-shirts right all the best designers come in all the people who are creative are going to come in all the entrepreneurial types who do judo are going to make their own shirts and sell those shirts right how many people have tried to make

a judo t-shirt and sell it and sold nine shirts and they're're like, this is a waste of time. Now you got to support your industry from your people. You know? Okay, so you can... For us, by us. That's right. Don't even get me started about people who...

I'm not going to say that. I'm saying like, you got to spend with your people. Your people, not ethnically. I'm not going to say that. I'm saying you got to spend with your people. Your people, not ethnically. I'm not saying that. So you're talking about judo people. Support your own judo people. Yeah.

It's like support local businesses kind of thing. Absolutely. Why are you going to go to a woman and buy a Nike t-shirt? Go to your dojo and buy a judo t-shirt. Simple. Judo geese. Jiu-jitsu gis right buy buy another one buy the same one see we the famous and you know what this is a thing right you're gonna spend money yeah spend it on your peers that's what i'm saying that then there's an industry that starts booming yeah and yes judo gis are a little

bit more expensive to buy from your local club as opposed to Amazon. Right? Because there is a distributor cost that we pay as dojo owners. You know what I mean?

But that money goes right back into your community. It does. It's like, yeah, that's why you should try to, yeah, of course,

the small grocery stores down the street are maybe a little more, you know, more expensive. But if you spend money there, the owner can turn around and then make the store better for the whole neighborhood. Yes. Same idea. Yeah, same idea. You know, when you buy the shirt, whoever made it,

whoever you bought it from, tag them so they could reshare it. Yeah. We've got to be visible. We have to push each other's things and then grow together. That's marketing. It's best. What else can we do in terms of that

right now? We're talking about immediate action. Immediate action. First, buy yourself a judo t-shirt. Perfectly released from shintarahigashi.com. No, but seriously, this is not to be for me.

I understand it's a taste thing. You have to vote with your dollar. I'm a huge believer in sort of this like capitalistic thing where it's like, hey, you vote with your dollar. If you're looking at my designs

on shintarahigashi.com and they suck, send me an email. Tell me what you would like to see. Send me a DM on Instagram. You know, tell Greg his designs are awful. I don't know. You could do that. Greg designed all my shirts

now. So, this is the thing, right? You're shopping around for judo shirts. If you like it, buy it. You know, and hopefully it comes from a small mom and pop thing. Hopefully it comes from one of our peers. It's not like some t-shirt savant business person that's like, oh, judo's a niche market. Let's make some judo t-shirts and put them on Amazon.

Yeah, yeah. Because there's drop shipping and all this stuff, right? Print on demand, right? So know who you're buying from and vote with your dollars. That's the first and foremost, right? If you want to get better, right, buy DVDs. Not DVDs, physical DVDs, but like online instructional. Instructions. It doesn't have to be for month of course mine is the best but like people who your sensei's instructional right by

that right so that's the way to do it you know what i mean there's gonna come a time when i'm now i'm doing jitsu right and then brian blick right when he releases his BJJ fanatics video I'm gonna buy it right 1000% I'm gonna buy it to support him and to support the industry right

I spend every month on Netflix yeah half that stuff is garbage and a lot of what I watch that could be good for me you know

I watched what is it the Hunger Games series like from front to back like the other day how was that good for me in any way oh Hunger Games yeah like from front to back like the other day. How was that good for me in any way? Oh, Hunger Games move?

Yeah, I was like sitting there watching it like, oh man. It's just so hot. But like I said, they're like, why would I do that? You know, like I could

buy Brian's video, right? And, you know, support him, support the industry. And now I'm learning at Essential. And then when JT, you know, he's teaching me stuff and this is going to come up,

I'm going to try to observe as much as I can from him in person. And then eventually I'm going to buy the video because I'm going to watch it and ask him questions about it. Yeah. I see. Yeah.

And I'm also, you know, it's like, I'm not like trying to ask him free shit either. It's like, hey, you know, I want to buy it. I watch it. So I can reference it and then have a deeper conversation. And then, you know, you know, I want to buy it. I watch it. So I can reference it and then have a deeper conversation. And then, you know, you kind of buy it into it.

I'm supporting it too. Supporting BJJ, Fnatic, and JT. So like that is the way to do it. And that will help me get better. I get it. You know, why would I pay $90 for a DVD or whatever? It's because you're supporting

your people. And you know, maybe my judo style is not good for you. I mean, then if you're like... Look for other ones. Yeah, look for your favorite champions and buy their video. That'll support them.

I mean, so I think that's one thing that you can do right away. Right. But in general, like put the money back, like try to bring the money back into the community.

Yeah, bring it back into the community, spend with your people. Yeah. Instead of paying the soul cycle $50 or whatever it is for a session, you know, take a drop in class at a local dojo. Yeah. I understand some dojos and senseis are like, no, I don't want you going to that other dojo because you might get hurt or you might get staffed or whatever it is,

whatever reason that they may be, right? As long as it's clear, support your local dojo economy. You know what I mean? I go to gyms sometimes, and I pay a drop-in fee. And I say, dude, this is a non-negotiable. If you're not going to let me pay a drop-in fee, I am not going to work out here. You're such a...

And then sometimes they're like, oh, no, we always do a free trial. And then sometimes it's like, but you know what what i'm not doing a free trial considering a membership i can't make it here all the time i just want to do a class can i pay a drop in fee you know no i'm not gonna work out here and then nine times they're like okay okay there's a little bit a little bit of song and dance, but I always pay. Always. Yeah. I always try to pay.

And if I look at their t-shirt design, it's a nice design. I'll buy it. If I can see myself wearing it and it's cool and it fits tightly around the biceps, I will buy it. But if the bicep shirt is like a huge boxy thing that goes down to the elbows, I won't buy it. I don't care how much I want to support you. I will not buy it. I won't wear it. The waste't care how much I want to support you, I will not buy it. I won't wear it. The waste of fabric is bad for the environment.

That's a little bit of feedback from Shintaro. You gotta make it come to buy some. Alright. Okay. I think the overall theme is bring the money back into the community so it circulates and grows within the community and doesn't

leave. Build your industry that you're part of, you know what I mean? Yeah. I think that's very important, and, you know, there's open mats and stuff like that now that you can do accessible, you know, I know judo it's not as possible as jiu-jitsu because there's an injury risk, you know? Yeah. And it doesn't have

that same, like, open mat culture because it's dangerous. It's ten times more dangerous, you you know then you don't want someone about coming in and trying to destroy everyone and doing different rule sets right my dojo allows taniyatoshi well mine doesn't if you're under a certain belt you know i mean you get these guys sitting into their beginner's knees or something like that you just kind of can't have that because you have to protect your students, protect your people. So you don't recommend running open mats as a step? Yes and no.

You know what I mean? It's like from an injury standpoint, majority of the time I'm going to say no. It depends who you want to center the open mats as well, right? Like there's no reason if you are not doing great in your gym, if you have so much to learn and if you're not in great shape, it depends. You know what I mean?

I see, I see. But if you're like a higher belt, if you're a brown or a black belt, you're at a dojo, Tuesday night, you don't have class and there's an open mat going on in a local area, go to that one.

You know what I mean? But I prefer people say, you know what, I know it's open mat is free, but I would rather pay a fee, a drop-in fee, because then you're supporting the local economy,

the judo economy. You know what I mean? Yeah. All right. I always try to stand up the judo people. Before, I'm like, now when I need a t-shirt,

I'll check Fujisports.com first. Oh. I actually have four of these shirts, which I bought, even as an employee i bought them and they they your bicep look huge you know humongous honestly this is the reason why the fuji fuji wave yeah yeah all right so what else what else can we do right now so aside from that i think marketing is a big one and you you know, putting stuff on Instagram. If you have a nice tatoshi, post it on Instagram.

Hashtag judolife something. There's a lot of these meme things and Instagram things people are doing now, right? And you could kind of, there's a lot of creative people. You know,

we don't need to see you eating cereal in the morning anymore. Okay? We don't care about your sushi. Put judo on your, you know, I thought so all these people follow me on instagram yeah judo guys jiu-jitsu yeah when i go on to their profile and they don't do any grappling they don't showcase any grab i know they're grappling because they're sending me messages like hey i like your stuff whatever it is i do jiu-jitsu

judo and then i go on to their profile it's all pictures of their day-to-day life right i mean it's it's fine you know it's great you like sushi you like the beach you like hanging out with your kids or your wife oh you have a hot girlfriend i don't know but that stuff it's like what's the word monday monday especially if i don't know the person unless they're like a stunningly beautiful somebody. Like where is my value? But like what is our connection? It's grappling. So if someone follows me, sends me a message, and I go on their profile,

it's them and a geek. And then I can see their titosh and their cranking on it. I would love to share that. Wow. Just send me a message. His title is amazing. Like it. I would like a comment on it. I don't always because i'm not like i hate like sitting around you know messing around on

instagram uh you know with my kids in the room so i try not to have my phone with me you know when i'm with my daughter and stuff even though you know i have it on me but i'm trying not to do yeah too much of that you know so, so. Well, I feel, I feel, you know, I don't really post any judo stuff. Well, you should.

That's the thing. You have a nasty system. You know, you guys don't have to do like a crazy instruction or anything. You can just showcase some of your things.

Like your left Ippon Senai Osoro, right versus left. When you go to the left, you go Ippon Senai Osoro when they step out rapping Ippon Senai andoro, right versus left. When you go to the left, you go Ippon Senai Osoro when they step out rapping Ippon Senai

and throwing you back to the floor. You could do that five or six times to make it look unbelievably sharp with the Guruken and you can post that. If you do that, it would look unbelievable. People would be like,

wow. You know, right side, left side. I said, this guy's a true righty, but he could do this to the left side? That's amazing. You should tag me and I'll reshare it and then it would be, you know, right side, left side. I said, this guy's a true righty, but he could do this to the left side. Like, that's amazing. You should tag me and I'll reshare it. And then it would be, you know. Maybe, maybe, yeah.

Yeah. I'll, because, okay, so no talking, just like boom, boom, boom. I mean, you can talk. You can be like, hey guys, this is my thing that I do. Or, you know, think about Jiu-Jitsu, right? Like all these different names, you know, the Eskimo law, or the De La Riva was named after a person, you know,

like let's name some Judo move to people. To the U-drop. The U-drop. For Peter Yu. Y-U-drop. Okay. The Y-drop or something like that. Who knows?

How many people do you know do that? Right side, left side. High lefty point Senagi into Osoro and to a drop Sen Okay. The Y drop or something like that. How many people do you know do that? Right side, left side, high left deep on Senagi into Osoro and to a drop Senagi. How many people do that?

Not that many. Even at the highest international level, you get some Korean followers on it. Yeah. Right? I guess not.

Yeah. That's a unique move, you know, that's going to get a lot of love. So it's not even just about marketing like outside of the judo community,

really. It's sharing what you know, man. It's sharing your skills, sharing things, and then people will follow each other. Strengthening the network. Strengthening the network. Yeah, we all need to produce content.

You know, and I went to the New York Open this weekend and people were like, oh my gosh, and talk about whatever it is. Yeah, yeah, yeah. But there's so many guys who are great at judo who should be sharing some of the

stuff that they do. It's not a time to be shy about this stuff. Post it. Sometimes it's going to suck. Sometimes I look good and some people are going to criticize. That's the nature of everything. You know what I mean? Share your moves. Share your best stuff. Share what you're

working on you know let's have like a sort of instagram content you know i follow judo guys now i like caitlin joelle's thing now i know caitlin forever i'm like not like super close or anything we weren't really you know on the same page but like yeah i've seen her forever i say hi to her dad every time i see him and every time she posts up okay that's cool i'm just happy that she's doing it i'm rooting for her i'll like her stuff whatever it is and i'll send it to people who are working on that specific thing so i i guess that you kind of mentioned this a little bit but you know i i'm a little like self-conscious about that

like because uh you shouldn't be dude you like, in the top 10 percentile. You were too kind. You were too kind. Did you not take seventh in nationals? I did back in the day. Aren't you a New York State medalist? Yeah. I did, yeah.

But then, like... Don't you have a blue belt in Brazilian jiu-jitsu? And you were just bragging to me that you were submitting black belts on the reg because judo guys are better at that rather than BJJ. He just made that up. He just made that up. But you wrestled in high school. You have a lot of background when it comes to this stuff.

Why not show it? There's a lot of people that can benefit from your style, you know? And it actually looks even better when it comes from you. You know why? Why? Because I have the look the look i'm big i'm a heavier guy you're a lighter guy you're wearing glasses you're a software engineer no i'm sorry well then that's the thing but though like i'm a little self-conscious in a sense like remember when i did the um my left one-handed taiyatoshi on your channel yeah i i i genuinely i generally got good reviews but then like there's one or two that like i just like you know kind of like not we i mean the person i think was wrong anyway but like those things are what how do we handle that like i feel

like a lot of people ignore those guys and you know what i think that's one of the most important things about this thing that you could do right now is stay positive no one needs to hear whether it's the Hanegoshi or Uchimata

anymore no actually it's not it's a drop whatever no one needs to hear that I mean the comment was basically that

like I wasn't like turning my you know this is the thing if you don't have anything nice to say don't say it you remember that

thing in the school yeah yeah it's the same thing man if you don't have anything nice to say, don't say it. You remember that thing in the school? Yeah, yeah, yeah. It's the same thing, man. If you don't have anything nice to comment on the thing, just put like fire emoji or something, dude. Just support it. Just like do it for the algorithm. Just like support your people.

There's no need to put each other down. Say, this guy, that guy's trash. Look, he's falling over. This is Tanegoshi. It's Taitoji. It's actually not even Harada. Who gives a shit? Support your people. Be positive. It's Taitoji. It's actually not even Haran. Who gives a shit? Support your people.

Be positive. It's OST culture. That's a term that I've been using a lot lately. You don't need OST culture. OST culture. I walk in to Jiu-Jitsu school. Nine times out of ten, I go to any Jiu-Jitsu school. Obviously, people know my face, right?

But I walk in and it's like, Os, Os, Os. With a little hand. Professor, professor. And then the people will introduce themselves. Hey, my name is Joe. What is your name? I'm Shintaro.

Os, Os. Good training, good training. Your knee shield is amazing. Oh, man, can you show me that thing? It's Os's culture. Right? Older guy, 40-something, can go into a Jiu-Jitsu school. O's, O's, you know, I'm here to roll.

I want to flow roll. They keep at a certain intensity. They can do a training. Right. Judo, you can't. Judo, you go in, everyone's side. Let me bomb that guy. Yeah, we have that. That's not very O's.

Yeah. It's good. Later we're going to dedicate an episode for what O's is. What is O's? It's actually Oshite Shinobu from Kanate. What?

Isn't that Onegai Shimasu? So there's two theories about osu. We gotta dedicate the reason why. Ochite Shinobu is like you push through and battle through and persevere as one. So they shortened it to osu osu osu like when they're training.

But then a lot of it is like ohayou gozaimasu like good morning. Osu! So ohayou gozaimasu is, Good morning. So, Good morning is like, good morning. Right, right. And there's It's super karate

culture, actually, originally. Okay, well, but then your host is a little different from that. No, we're talking Brazilian host. Oh, the Brazilian host. Host. Host.

It's silly, right? But there's an endearment. Yeah, yeah. It's a warmth there. It means essentially it's a universal salutation in that culture. That's like, hey, man, me and you, we do this thing. Let's chill. Let's roll. You know? See culture that's like, hey man, me and you, we do this thing, let's chill, let's roll, you know.

See, that's it, you know. We'll definitely dedicate an episode about this, but one thing before we move on is that it kind of ties into judoka being overly critical to each other. I've seen judo people online making fun of BJJ people saying osu all the time

yeah but then you're like why see like that's a good point you made it they're just it's a term it's evolved into a new term it's like a greeting term of india let it be yeah i mean we need to have our own too yeah well let's just borrow os old culture yeah that's fine i mean it's like let's make also thing it has this like a laser fair brazilian like hey you know oh so i'm a little bit late but it's okay you know i hit traffic i'm here though oh i'm here to train you know like has class started supposed to start at seven but it's 7 14 and oh so it's okay we just start when we start there's like a little bit 7.14. And oh, so it's okay. We'll just start when we start. There's like a little bit of like warmth and endearment.

And that's what judo needs a little bit. It doesn't need to be rigid. We're not. My dad did judo in the 40s and the 50s in Japan. That's a different time. Totally different culture. Japan, when you think Japan, you think like first world country, second in GDP, actually third in US world GDP. You think of this like thing, but pre-90s when they had the economic boom, they were poor.

When my dad was there, it was right after the war, dude. It was the third world country. There were two atomic bombs that were dropped on Japan. You know what I mean? Coming through that time and having that rigidity of like God, honor and strength and like we're going to take these airplanes and throw ourselves into it and crash it into these things because we don't have enough steel

and we don't have, we're going to build these planes out of wood and then we're going to suicide. There's a different mentality. You know, like you can't have that mentality now. You just simply cannot. And you can't run your dojo like that. It's just a negative reinforcement and you know, run your dojo like that it's a negative reinforcement and you know we're teaching judo like we did in the 60s in japan it just doesn't apply i mean yeah

so now the modern take it's you know it's you can see it it's very visible there's a success in bjj in the united states we're talking specifically united states you look outside of the u.s completely different story international jud of the U.S., it's a completely different story. International Judo is a monster, right? Yeah. It's a whole other thing. But if you look at the industry, you look at what Jiu-Jitsu is in the United States now, they have that. All this culture, right? And yes,

there's a little bit of that stuff, like, are you belonging to this camp? Are you belonging there? There's like a little, you know, community. Some drama. Yeah, but you know, there's stories within the community. And it's in the community and it's not always a bad story right it's not always you hear stories in judo the drama yeah this coach touched the kid like whoa you know we don't need to that that's really like yes those people should be shot put in jail i didn't say shot like those people should put in jail there's

no place for that shit yeah like this fun like like, oh, this team went to that, and this coach does this. And there's all these little stories that you can follow from within the community. The characters. Characters. People are visible. These little stars that are micro-influencers

and interesting people and characters are popping up here and there. There's no place for that in judo if the headset is like, you're late, you're out of time, don't post this shit on Instagram. There's no place for that anymore. Let me show my tai toshi, I've been working on it.

I'm a green belt or a blue belt. They show it, this is trash. That kid's not going to post it anymore. It makes it not fun anymore it makes it not fun it makes it not fun so should we come up with a hashtag

right here yeah hashtag maybe we'll experiment with it right now I'll you know

I'll I'll post a video I'll like I'll talk to Harun or Harun he's a character dude this guy wrestled D1 did he wrestle D1 or D2 I'll post a video I'll like I'll talk to Harun or Harun he's a character

dude this guy wrestled D1 did he wrestle D1 or D2 D great oh shit D2 I can't remember

he wrestled in college it was a great wrestler he was a great wrestler in college judo black belt he's an amazing dude he's hilarious yeah

he's freaking hilarious let him post some stuff how come no he never posts anything I love him Harun's hilarious I'll talk to him about it tonight but that's the thing right and there's so many stories that should be visible that people can follow and listen to it and be involved with you i mean like right now it's the story of daisy fresh right like that's the thing you know like i didn't even know about them and then someone was talking about it i was like yo

what's that and they're like oh i don't even know what that is it's like supposedly they had grungy gym in like rural illinois or something like that and they took over like an old laundromat and put mats down they started scrapping and they're very very strong and tough and all of a sudden now they're winning you know what a cool story yeah like starting from the bottom now i hear it. Exactly. A lot of these schools are now modernized. They have music playing when the jiu-jitsu is rolling. Why don't we have more of that in judo?

I'm going to talk to Harun and see if we can make something. So the listeners, what can you do right now? If you have cool judo videos, judo content, put it up. Post, tag me on the stories. And I will try my best to re-tag everybody. You read, like, share and stuff.

So that way there's a little bit more coming from the community. I have a little bit more, you know, reach in terms of, like, eyeballs. So, like, if you post me, tag me. Not always. I can't,'t you know and sometimes it's whatever it is and i won't right i gotta do a better job with that too i kind of want to use my reach for good yeah that developed it through just like showing stuff hey you know people like it and they developed the following now i want to help other people sort of put their story out

there and put their moves out there and stuff like this. So, you know, buy your local judo t-shirt, wear it, you know, say something funny, you know, maybe I'll, you know, and then we'll post it. We'll do some of that. Maybe hashtag show me your judo or support. I don't know. I'm so bad at this. Don't listen to me. Yeah. Yeah.

Yeah. Well, if you guys have a suggestion on the hashtag so we can aggregate all of them. Yeah. Let us know. I'm not good at this, as you can see. Yes. Yes. Yes.

You know, and I should do a better job, too. Sharing stuff. I've started a little bit recently because I realized, like, a lot of these guys who are sharing each other's thing. And, you know, we want stuff to leak outside of just the judo community as well. If it's good enough, jujitsu guys will watch it. Karate guys will watch it. Even Aikido guys will be like, whoa, what is that thing that they just did?

And then maybe they follow it if there's a lot of Judo content on your thing and it's just, you know what I mean? You know, you know, that reminds me of

you telling me that like, the BJJ friends, you know, always share each other's stuff. You know, yeah, I noticed that with

Garmo's gym, dude, they're on it. Every time someone posts anything in that circle like it's like a it's like an exponential growth reach like five people six people right away boom i love this you know why like uh starting to see that with uh essential too right yeah and then like this kid chas just recently took a bronze at the pan ams yeah and in adult purple and he's amazing right and when he did that it was unessential right away and now everyone's like oh shoot this kid's all up becoming kid now they follow him and then chas like thank you to essential and essential pulse repulse and everything and then it shows up on my thing and i'm like oh shoot there we go right yeah now and that thing parlays and then there's another kid matthew who went down there also

took a medal right yeah and then he was in a picture so now i can connect with that guy he doesn't have an instagram i think but like if he did they would tag him and i could follow him right so i can have a conversation with him like i'll do it time whatever it is and you know so that's connecting people really through use of social media i think is the big one i understand it's a little bit of a liability thing more so judo right because you know baron bowling to take someone back is cool but like somebody getting bombed on their head might not be cool. Well, you get it. Someone getting choked is not cool either, I guess. Yeah,

but there's more... You know when the chokes are coming. Yeah. Getting bombed on your head, you don't know when it's coming, right? Yeah, we talked about that. But maybe like less Rondori footage. I don't even want to see Rondori footage. But when there's Rondori footage, there's a winner and a loser, clearly. Someone's getting slammed. Okay? Right. Maybe less of that

and more cooperative, collaborative content of two guys showcasing a skill. I mean, even the stuff BJJ people share is not about their rolling footage. I mean, yeah.

Technical stuff, technique stuff. If more people can get out there and show and give judo tips to each other, I think it'll be better for the sport. Yeah, I think so. So, like, you know, let's help each other market the sport. Obviously, you want to be sort of, like, on the forefront of that. And, you know, we want kids who are interested, who are on social media, who has those eyeballs, who are curious about grappling and martial arts, come join us.

That's how we can do this now. Go on Instagram right now. I know you guys are listening. I don't know whatever context it is. You probably follow a bunch of people. We share their stuff. Tag your friends into the comments and then send it to each other and do all this stuff.

Really like, share, subscribe, and share. I already said share. Like, share, subscribe. Yeah. Yeah, so to sum up, support your judo economy and let's

market each other better and be kind to each other in the process. You go to Starbucks, get a $6 coffee. You go to judo and like you go to Starbucks, get a $6 coffee. You go to Judo and then you go to a diner and get like a, you know, $17 omelet. Yeah. What kind of diner are you going?

I don't know, but like you're doing that. I mean, like, it's like, okay, spend that on a Judo t-shirt, you know? Yeah. Why are you going to Costco and buying a shirt? All right. Yeah. So, so yeah that's these are some of the immediate things you can do to help the sport of

judo if you guys have more suggestions feel free to share judo shintaro nyc on instagram if it's good I will share it. I shouldn't say that. I will try my best to share it.

I really will. I want to do that. If it's good, I want to give it to as many people as possible. And share your judo. Show me your Taiyo. Show me your San Ivi. Hashtag judo throw. Hashtag take down of the week.

Why not? You just said that phrase, show me your judo. Why not hashtag show me your judo like I suggested? No, no. I came up with that right now. I've never heard that before. All right.

Whatever hashtag you use, maybe it's something we'll... Yeah, just also send us your best hashtag ideas and then maybe we'll pick one and then go with it. Send it to Peter's personal cell phone. All right. Alright, well

thanks for listening guys. Thank you very much. And yeah, hope we can make the sport of judo better together.