The Skinny Confidential Him & Her Podcast - #117: Charlotte Cho - Hormonal Acne, Korean Beauty, Skin Care, Entrepreneurship, Morning & Evening Beauty Routines, & Plastic Surgery

Episode Date: June 5, 2018

On this episode we sit down with Charlotte Cho who is the founder and creator of Soko Glam. Charlotte Cho is a South Korean-American esthetician, author and entrepreneur. On this episode, like all of our other episode we run the range of topics including: hormonal acne, Korean beauty, skin care, entrepreneurship, morning and evening beauty routines, and plastic surgery. We also dive into what we as Americans are missing in the skin care/beauty space and what we can do to make up for what we are missing.  To connect with Charlotte Cho click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE This episode is brought to you by Skillshare. Skillshare is an online learning space offering more than 20,000 courses. Join the millions of students already learning on Skillshare today with a special offer just for our listeners: Get two months of Skillshare for just 99 cents. That’s right, Skillshare is offering The Skinny Confidential listeners two months of unlimited access to over 20,000 classes for just 99 cents. To sign up, go to www.skillshare.com/skinny.  This episode is brought to you by THRIVE MARKET. We use Thrive for our online grocery delivery on a weekly basis. They provide the highest quality products and ingredients delivered straight to our door with unbeatable prices.  Be sure to grab our deal by going to to https://thrivemarket.com/skinny to receive $60 of FREE organic groceries from Thrive Market + free shipping and a 30 day trial!" Keep in mind that Thrive Market's  prices are already 25- 50% below retail because they cut out the middleman. And now they are offering $60 off free organic groceries!  

The following podcast is a Dear Media production. Welcome back, guys. Okay, so let's talk about Thrive. So my order just came in, and guess what I got this time? I got masks. If we're getting specific, I got sheet masks. So you guys know I love a good sheet mask. I mean, who doesn't? Even Michael does. The one that I like is the vitamin C filled one. Okay. So you want to make sure that you get the orange one. If you're going to order off thrive, I like the orange one specifically because of my hyperpigmentation and brown mustache situation. It's not great. Uh, the vitamin C one's filled with antioxidants and it makes your skin look

all glowy and radiant. The one that I like also brightens and tightens. So you'll notice a difference immediately. Like literally you'll put it on and take it off and you can see that your skin is visibly tighter. It also smells good and it's filled with tangerine, turmeric, and fruit stem cells, which we love. The exact brand that I get is Andalou. Okay. It's A-N-D-A-L-O-U. And if I'm being honest lately, I've been wearing my sheet mask in the car while Michael's driving. So efficient. Everyone's raving about this mask. It's a specific orange mask. So go fill your cart up with sheet masks and you guys are going to get them for free. I'm going to tell you how. Okay. So for those of you who aren't familiar with Thrive,

Thrive Market is a one-stop shop for high-end, high-quality, and highly discounted groceries, supplements, household supplies, and beauty products. Thrive Market guarantees its customers 25% to 50% below retail on all items because it cuts out the middleman. Thrive Market is offering all TSC, him and her listeners, $60 in free groceries and free shipping with a one-month trial when you go to thrivemarket.com slash skinny. The thing I love about Thrive is I can grab my Annie's mac and cheese while adding rosemist spray to my cart, and I can also throw in some vitamin C masks. Everything's super curated, so you know you're getting the best of the best. The categories are really organized. There's a

paleo section, a gluten-free section, health, babies, pets, snacks, beauty, etc. We talk about Thrive all the time on the podcast because it's our absolute favorite. So I like to be strategic with my time. I hate wasting time. And Thrive saves you time. So I order my Thrive. It arrives to my doorstep. The whole thing is quick and easy, just how we like it.

Honestly, everyone should order off Thrive. Again, that's thrivemarket.com slash skinny. I'm telling you guys, fill your cart up with that brightening, tightening sheet mask. Get a lot, get the orange one. You'll love them and you'll have a vibrant, radiant, beautiful skin. This episode is also brought to you by one of my new favorites, Skillshare. Skillshare is an online learning space offering more than 20,000 courses. Yes, 20,000. It's a ton. I'm currently using the platform to learn After Effects, which is the platform that creates all of our Instagram stories and motion graphics. This is a tool for brands and individuals to acquire new skills or take novice skills to

an expert level. So if you want to get better at something or you want to learn about something new, Skillshare is the tool for you. Think of it as the Netflix for learning skill. So join the millions of students already learning on Skillshare today with a special offer just for our listeners. Get two months of Skillshare for just 99 cents. Yes, that's right. Skillshare is offering skinny confidential listeners two months of unlimited access to over 20,000 classes for just 99 cents. If you don't have 99 cents to better yourself, I don't know what to tell you. And I also don't know why you're listening to this show. So to sign up, go to Skillshare.com

slash skinny. Again, go to Skillshare.com slash skinny to start your two months of learning now that Skillshare.com slash skinny. Let's get into the show. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her. So hormonal acne is when you have internally, it basically causes breakouts underneath the surface of your skin. So it's not really a result of you touching your face or having bacteria on your face. It's really internal coming out.

And so it's hard to control. Like a lot of women have it during around their period. That's when their hormones go out of whack and then they experience breakouts. And normally you have hormonal acne when it's on your chin or your cheek area those so anyone that gets reoccurring pimples in those area that are painful underneath the skin that is hormonal acne is it a diet thing or it is sometimes affected by diet coffee milk sometimes it depends on person to person but you could just suddenly get you could have clear skin your entire life and then suddenly when you hit a certain age or 27 32 you could just suddenly get it. You could have clear skin your entire life, and then suddenly when you hit a certain age or 27, 32, you could just get it.

So how do you prevent it? So chemical exfoliants are really important for that, and then cleansing thoroughly. And those pimple patches really do help a lot. All right, all right, all right. Welcome back to the Skinny Confidential Him and Her Show. If you're new to the show, thanks for joining. That clip was from our guest of the show today.

Her name is Charlotte Cho, and she's the creator and founder of SoCoGlam. On this episode, we discuss Korean beauty, hormonal acne, skin care, what Americans are missing for their skin care routine, entrepreneurship, morning and evening beauty routines, and plastic surgery. For those of you who are new, I'm Lauren Evertson, the creator of The Skinny Confidential, which is a blog, a brand, a book, and a podcast. And I can't believe you took my Matthew McConaughey line. Okay, Michael, you didn't trademark that. Fine. But I don't know if McConaughey did either,

but I can't believe you just came in hot and took it. One thing going for me on here. I love stealing shit from you. Oh, I forgot my introduction. And I'm Michael Bostic. I'm an entrepreneur and business operator specialized in brand building and direct to consumer marketing over the last 10 years. Most recently signed on as the CEO of our new podcast network, Dear Media. I'm really excited because we have a lot of new shows that are getting ready to jump on the network and I'm excited to announce them soon. So Lauren, what's going on? What are you doing with your leg there? I haven't shaved my legs. What's going on there? I haven't shaved my legs in literally two weeks. Are your legs hairier than mine right now? I'll explain why. So when we went down to Cabo,

I got eaten by like 800 bugs and I haven't shaved my legs. My hair is like five inches. Yeah, I know. I just saw that. I don't, I'm terrified. Does this turn you on? Babe, that's not nice. You should say that it does. It looks like you're wearing fur boots. Holy hell. They're almost as long as your eyebrows. Listen, I know you like European things, but let's, let's, let's, let's shave that thing up. I'd love a prosciutto and melon plate with my hairy legs, if we're being honest. Is your tip of the week something with shaving the legs? Maybe that should be my tip of the week for you. I'm going to use your razor. All right, Lauren, what else is going on besides the lack of hygiene? So I had such bad anxiety last week. I had it for

five days and I asked you guys your tips on Instagram. And if you haven't checked out the Instagram posts where I asked you guys for advice, you should, because there's so many good tricks on that post. Um, I, I learned so many different things. I mean, I have a weighted blanket in my Amazon cart now, so we'll see how that goes. I've heard those things are really good. Yeah. Sometimes I just get really, really, really bad anxiety and I feel like I need to do a podcast on it. Uh, Michael has experienced anxiety as well. And he is experiencing it. Why? Cause of my legs. That's one of them. That's just a piling onto my ultimate. I don't want to park the leg thing. People have heard enough of the leg thing. I've seen enough of the leg thing. Should I Instagram my legs? Yeah. That's why you should put it on your feed.

Okay, so yeah, definitely check out the post. It's a picture. It's like a mirror picture of me wearing black, a black Woodford bodysuit and Levi jeans. And there is so much good information from the community. I'm really trying to start really using Instagram as more of a place where the community can connect instead of just getting comments that say, love it, cute, beautiful, gorgeous, loves it, heart. Great, hairy,

really hairy, extra hairy. Trim your leg hair. So it's been really cool to use the comment section as a way for you guys to network with each other and, different advice, tips, tricks, whatever. Kind of like the Facebook group a little bit. Speaking of valuable information, so who has heard of Skillshare? It's one of my new favorite platforms online. Lauren and I have been using it. Think Netflix for learning skills. There are over 20,000 online courses and classes that are taught by people just like you and me that are experts in particular skills. So they have courses on design, I think Photoshop, photography, Instagram for all you influencers and creatives. They have business courses, marketing courses, you want to learn

how to advertise online on Facebook or Google or Instagram for your Etsy shop or your new e-com store that teach you how to do it. They have courses on how to build personal brands, technology, and more. I am actually currently taking a class called Introduction to Adobe After Effects, Getting Started with Motion Graphics by a guy named Evan Abrams. Evan, shout out. What's up? Thanks for the course. And for those of you that follow Lauren and I's social channels and see the cool graphics with motions in our stories, you know, the ones that, you know, it's either announcing the new podcast or it's announcing a new blog post for Lauren or whatever, like video clip or how to listen. Hum the song. Well, Taylor does a few songs.

I've got a few different songs. And so we that's all done from Adobe After Effects. So Gary V's team and Gary's been on the show. Many of you know him, like unless you're living under a rock and DRock specifically were the ones that turned us onto it in the first place. If you ever look at his social accounts and see all those crazy graphics, those motion graphics that he uses, it's with Adobe After Effects. So this is great for, you know, anybody that's got an online creative brand. If you're an influencer and you want to capitalize

on stories. You have to use this if you're an influencer. It's so important to evolve. Yeah. And if you're, you know, even if you've been on Snapchat and you've seen like the snap stories, that's all from After Effects, right? So it's a lot of people think like it's an app, but it's not, it's a, it's a, it's called After Effects and it's actually the same company that makes Photoshop and Premiere. So it's not the easiest thing to learn, which is why I needed to take the course. So I love Skillshare because it's really for anyone that's trying to better themselves, get better at their job or their own professional skillset. Taylor, who everyone knows from this show actually learned how to become an expert at After Effects, taking some courses.

If Taylor can do it, so can you. Yeah. I mean, if he can do it, so can you. But no, he is really adept at all that kind of stuff. He always has been, but he did take to bring it to the next level. He took a Skillshare course and I'm now taking the beginner one. So you want to start a side hustle or just explore a new passion like photography, video editing, Skillshare has a course for you. So join the millions of students, including myself, that are learning on Skillshare today with special offer just for our listeners. Skillshare is offering the Skinny Confidential listeners two months of unlimited access to over 20,000 classes for just 99 cents. To sign up, go to Skillsharehare.com slash skinny. Again,

that's skillshare.com slash skinny to start your two months of learning now. Skillshare.com slash skinny. Good luck, guys. Okay, so let's get into the interview with Charlotte Cho. Before I get into her details, I want to tell you guys why we decided to interview Charlotte. Think of it as why we thought she would provide value to the audience. For one thing, she saw a problem and she sought out a solution. So she's extremely entrepreneurial. For two, Charlotte is an expert on skin, someone who we can all learn from. You know we love skin tips. And for three, she saw a void in the market and worked her ass off to create her own future. A little bit of background on Charlotte. She's a California native who moved halfway around the world to South Korea. There she discovered that Koreans have a skin first philosophy. She went on to earn an esthetician license and brought

the best of both worlds, Western and Korean practices to skincare. Seeing a void in the market, this led her and her husband to found Soko Glam in 2012. They wanted to help people discover Korean skincare beauty trends and cosmetics. Based in New York City, the Soko Glam team regularly travels to Korea to scour the market for skincare and makeup. And they're known for popularizing the 10-step Korean skincare routine in the West. Soko Glam has been featured in major publications, including the New York Times Vogue, Allure, Into the Gloss, and more. She has a blog called The Clog and a book called The Little Book of Skincare, Korean Beauty Secrets for Healthy Glowing Skin.

I was recommended to check out Charlotte through you guys, actually through the Skinny Confidential secret Facebook group. So thanks for your recommendations. And with that, let's get right into the interview. This is the Skinny Confidential, him and her. All right, Charlotte, let's get the background. Where did you grow up? What was your childhood like? So I actually grew up in Southern California, in the LA area. And I basically had a very typical childhood growing up in Southern California. Went to elementary, high school here and I even went to college at UC Irvine. Then I had an awesome opportunity to leave everything here and go to South Korea

and work and live in Seoul working for the company Samsung. Okay. It was a typical childhood. Any standout memories or anything? Well, I always refer back to this when I talk about skincare and Soko Glam because I actually grew up without a skincare routine. Never knew the importance of it. I basically cared a lot about designer jeans and lip glosses compared to skincare.

And I thought that skincare was something that I would have to worry about when I'm older. And it just seemed like a chore. And the only reason why I actually started dabbling in skincare is because I had some acne in high school and I wanted to get rid of it. And I would just go to the drugstore and I didn't know what to do. And I was very clueless of it. And I would just go to the drugstore and I didn't know what to do. And I was very clueless about it. But I would just pick up whatever stood out to me on the shelves. And I based it on packaging. I didn't base it on ingredients. And I just went with it. And when it burned and stung my skin, I thought that it was working. And I think that's what all my friends thought. And so when I look back at that, I just realized how uneducated I was and how there was not that much information out there about skincare.

Even when I think about the magazines I read as a kid, they didn't really talk about skincare. If you could go back to your younger self and tell yourself something to do, what would you tell yourself? I would tell myself to try to get educated and realize that this is something that doesn't have to be a chore and it can be fun. You just need to find the right kind of information out there. And I think now things have changed a lot, obviously. People are really into wellness and skincare and taking care of their body and becoming educated on their own.

They don't rely on people behind a counter to pick out their skincare products. They'll do all their research before they enter the shops. That's, I think, great because it's great for consumers to be more educated. And I think that's what made Korean Beauty so amazing. Everyone in Korea is so savvy with their skincare ingredients. They know exactly what works for them. They know what skin type they are.

They love sharing their tips with their friends. And skincare is part of their daily conversation when they meet up for brunch. And it's just so, it's just, that's their world. I'm moving to Korea. That's it. I want to go to brunch and talk about skincare. I don't ask for much, Michael. Speaking of Korea, you mentioned that you made a move to Korea from California. What were the circumstances behind that move? And when did you make it? Well, it was after college. I had an opportunity to apply for this job and I thought I wasn't going to get it. It was just more like a crapshoot.

And I wanted to kind of learn more about the language and the culture because I grew up in California, but both of my parents are Korean and they immigrated to California 40 years ago. And I thought it was an awesome opportunity to just do something different. And I always felt like I was a big city girl. No no offense but I don't think LA is much of a big city

it's kind of a hybrid right it's weird it's like you're in a big city but it doesn't feel like a big city because it's all spread out right and I wanted that big city feel and so I was thinking either moving to New York City or going to go somewhere crazy like different country like Seoul. And so when I got the opportunity, I jumped at the chance. You know, I was young, didn't have any attachments, didn't have anything to worry about, no bills to pay. I just out of college and I was like, I'm going to go for it. When did you start to see that there was this crazy obsession with skincare in Korea? Well, right away, actually, because there are skincare shops

in the subway stations. There's literally, it's like Starbucks in California or like, yeah, at every corner. You moving? No, for my honeymoon that I still haven't gone on, I'd like to go to Korea.

Your whole life's a honeymoon. This is a banter I love when spouses work together. Well, be careful what you wish for. So when did you start to see that there was a business here? Well, honestly, I just went to Korea, became friends with a bunch of Korean women. They told me exactly what to do, what to use. They were shocked that I never heard of an essence.

They were shocked that I've never gotten my whole body exfoliated. All of these things that they took for granted. They were just like, they saw me as like this animal in a cage. They're like, what? You've never, you've never used a hydrating toner before. You've never done this. And I'm like, no, should I have known? I mean, I'm so young. Like I was 23 when I went over there. I was like, I don't really think about skincare. I think about makeup. And so they kind of took me under their wing, taught me everything I needed to know. And I became obsessed. And it was so fun to explore all these beauty shops, see all of this amazing packaging and all these innovations. And so then

I got hooked and I would tell my friends back at home, oh my gosh, I love this stuff. You should see what it did to my skin. And I'm really into this. And people got into it just because I was evangelizing about it from Korea. And they're they're like okay next time you come to California you have to bring me this and that and they they got into it too but there was no access to it and so I mean it really there was really no business idea like from the start it was more like just a passion project where I was like oh man people really want to know about this and they can't get their hands on it. It's really overpriced if they can find it in like these Korean grocery stores. And there's not even proper labeling done for the products because they just, I don't know how they're bringing it over, but they're not bringing it over officially, I think.

And so I said, oh, that'd be kind of cool if I created this little curated shop. It's kind of like an Etsy store or something very simple and told my husband about it. And he was like, Oh, that's kind of a good idea. But nothing really happened because we were still living in Korea. And I ended up staying in Korea for five years. And then so my husband finally decided we got to move back to the States, I'm going to go to grad school. And so that's when my world like crashed, because I had loved living in Korea for so much. And I was so devastated that I would have to leave Korea after spending five years there and having all these friends and having the time of my life. And I would I was crying. I was like, I don't want to leave. There's nothing that really ties us to Korea anymore because all our family members, our cousins and everyone are pretty much based in California.

So why would we go visit anymore? We would want to visit places we've never been if we go on vacation. And so I said, there's nothing to tie us back to Korea. And so one of the things that I thought about was, okay, maybe I could stay on top of all the trends and I could really be connected to Korea if we start something that really ties my passion and we bring it to the US. And so that was obviously skincare and Korean beauty. And there's really no one talking about it in the U.S. in the way that we hear about Korean beauty. Now it's featured in almost every magazine. Everybody's talking about it. You could see Korean beauty in Bloomingdale's and Sephora. There's an entire wall at Sephora.

So it's changed a lot, obviously, dramatically in the past three to four years. What do you consider the foundations of Korean beauty? So a lot of people ask me this, and I think it's basically the fact that they're very hyper innovative. They love trying new products and they're very risk averse. So, or I mean, sorry, they don't care about taking any risks. They're just willing to try anything. And I feel like in the US or Western cosmetics, they are very cautious

and they take like two to three years before they pull out a product. And you mean like regulation, like regulated? No, yeah, it's regulated. But I mean, in terms of packaging, the way that, for example, when you think of a regular cleanser, you think it comes out in a little pump

or it's in a bar of soap. But in Korea, they're like, let's put it in a stick. And so they're just willing to try things even though it's not traditional. And so Korean brands are quick to market. Within six months, they'll pull out a product. And then when you look at Western companies and if you do the research between that industry, it takes two to three years. And by then, you don't even know if it's going to be popular. So it's kind of like a crapshoot but in korea they're just like go go go let's just try let's do something new and and as i was explaining earlier korean women are so savvy about their skincare they have to make a good product otherwise they're not going to survive korean

women will be not fooled by any of that marketing they know their skin type they know what works for them they they're just really on top of it. So Korean cosmetic companies are on top of it themselves because they have to be to survive. Is there like a staple ingredient or like a core of ingredients that they keep going back to? Well, they're really into gentle, natural ingredients. They love using like honey. They love using green tea extract and they put high concentrations of it. So it's really effective. And the price point again for korean beauty is really affordable so that's what i think really helped korean beauty become popular quickly in the states because i think before korean beauty was more like you either get the really really

cheap stuff at your drugstore or like i don't know cvs or what what are the stores here cvs or you have to go like La Mer. There was no kind of middle ground. Exactly. And so I think that really helped cement Korean beauty and make it more than a trend. It's now like in every retailer now because people are like, wow, I love this price point.

I could tell I'm getting quality stuff. It's really fun and exciting to discover these products and it's affordable enough for me to try it. And then, yeah, now it's an opportunity for me to try it and then yeah now it's an opportunity for cream beauty to kind of like cement themselves in this like sweet spot but now there's a lot of competition because there people are coming in going okay let's play this game so at this point what are we missing in america well in terms of like what they have over there that we don't have is there things that we don't have access to due to regulations or is it things that

are just not being manufactured here produced here or sent here right um so it's changing so rapidly because korean beauty kind of like exploded and then all these cosmetic companies were like whoa what just happened and so now western companies are being faster to market they're going to korea all the time to explore the innovations bring it themselves they are really changing rapidly and i think that's a good thing because now everyone in the u.s that were loving the innovations in korea are saying oh wow other brands are doing it too and now it's making everyone become very competitive i would attribute a lot of that to social media right yes because people we didn't know and all of a sudden we're seeing sheet masks pop up in our feed like six years ago and everyone's starting to get curious which is really cool totally korean video is meant

to be born digitally. That's like one of the things that it was that intersection of, yes, there's all this cool stuff happening. But if there was no social media, it would have never been on anyone's radar. How important is social media to your brand? Oh, it's so important because we were so education focused. Soko Glam, for those of you who are new to Soko Glam, it's a curated site. So everything that we have on Soko Glam is touched and tested by me and a whole entire curation team because it's not just about my skin type, but other people's skin types. And we thoroughly vet all

these products that come to our site. We have over 35 brands now. And what's really great about that experience is that we're very trusted. People know that, okay, when Soko Glam has a drop, people are going to love it. And we get amazing rave reviews, hundreds and hundreds of reviews on our site because our community is so into giving feedback. Sorry, now I'm getting lost in what your original question was. Oh, how important was social media? Yeah, so we're so focused on telling that story because traditionally a regular company, they're not able to tell you like, hey, this is why I curated this product.

This is why I thought it was so special and what made it stand out. That story gets lost. Like traditional advertising, you think like a page in like Allure magazine, you're never going to be able to tell those in-depth stories. But with social media, there's so many platforms. You can tell those stories. Like I'll do a YouTube video every month talking about my monthly curation and why each product is so special and it's free it's like we literally film in our in our supply closet and it just takes like two hours and a quick

editing job and we're not really fancy with our stuff but it gets the job done and we get that message out there traditionally retailers wouldn't be able to do that if they didn't have social media no one would be able to watch it so there there's so many reasons why we're able to communicate with our community so often, so frequently, and tell all these cool stories and tell all these things that make them feel emotionally connected to us. It's great. We love it. We love that two-way communication, and social media makes it possible. So let's talk about SoCo. How did you start the business? So earlier, I was explaining that we had this moment we're like oh we're leaving Korea we want to stay connected and I'm personally super passionate about Korean

beauty I know people my friends are so I want to be that bridge I want to be that cap so I mean I want to bridge that gap and so we decided okay let's just start this little store and it's so easy nowadays to set up a store you know there's Etsy there's all these like platforms where literally within 24 hours, you can just take pictures, upload it, drag and drop, and then you're live. So no excuses to anyone that has an idea to start a store. That's how easy it is, guys.

It's even easier now. Yeah, they're going to do an episode soon on how to set up a Shopify site. It's going to be requested. It's so easy. And back then, there was even less options, and it was still easy. But we weren't looking to be like, oh, this is a proven business model. We're going to be rich if we do this. It's more like, oh, this is going to be fun, like creative side project. And my husband's interested in business. He was like, and he's into skincare. You should see his skin. It's amazing. It's like 10 step routine. But we should talk about that soon.

I'm getting put on blast. I'm getting the stare down here. But yeah, it really was easy. And we were just kind of personally passionate about doing something on the side. And then he moved to New York. We moved to New York. And we were like, okay, well, I had to quit my job at Samsung. So I'm kind of forced into this entrepreneur lifestyle. And I wasn't looking for a job. And it was perfect timing to just kind of try something.

And then I was, in the back of my head worried because we were living in New York City, the most expensive city in the world, and both of us not pulling an income. We were both living on our savings. Dave was going to Columbia, which is so expensive. And I was getting nervous. I can't just do this creative project on the side and live in New York City. I need to find a job. So I was still sending. Like, I can't just do this creative project on the side and live in New York City. I need to find a job. So I was still sending out my resume. And then basically, Dave sat me down and said, like, if half of your mind is still thinking about finding a job, you're not giving SocaGlam 100%. I love Dave.

You should meet him. Oh, my God. Dave with his 10-step routine. And his Columbia degree. Yeah. you shouldn't meet him oh my god dave with his 10 step routine yeah and his columbia degree yeah and he's that was the most valuable piece of advice because it's so true and anyone who's looking to like start something and saying like oh well i'll do it on the side it's true if you don't give yourself a hundred percent then you're literally saying this is not going to be successful because if you don't give a hundred percent it's not going to be successful so he's like just in

one year just give it 100 don't even think about, just in one year, just give it 100%. Don't even think about putting your resume out there and just give it your all. And then in a year, reevaluate. It's not, sometimes it's not meant to work out. Right. So I'm not saying like you just keep doing it until like you're homeless or anything like that, but you know, let's just reevaluate after a year. And then if it's not going to work out, then you just start looking for a job. A lot of successful entrepreneurs have come on the show and they always talk about something similar, which is intention. Yes.

It sounded like your intention wasn't just to make money. It was to provide really great products. Can you kind of speak on that with what your intention was when you first started? Yeah, it was completely a passion project. Again, no one knew what Korean beauty was in the US. No one was talking about it in a meaningful way. Everyone was confused about what it meant. And there was just really just my passion to kind of share what I learned. And I knew how important it was for me to like see my skin improve and what it did for my confidence.

And that was such a cool experience. And I was just passionate about Korea and what Korea has to offer. Because I was like, wow, this stuff doesn't even exist in the U.S. right now. And so I felt it was a cool opportunity to talk about it. And truly, that was what motivated us. And in the end, it still motivates us today. And I think it is important to have true passion behind a brand or a product. And when I see other or other brands that are succeeding in the marketplace, I do hear the founder stories. And I'm just I feel connected to that because if you are motivated by just making a bunch of money I feel like the company can go in different ways that are not

productive or not good for the brand and I think that's why when a company buys out a brand it does lose its flavor because the person behind it is more interested in the top line revenue or they're interested in those kind of numbers versus like the passion behind it. So you work with your husband and he's still involved in day-to-day with you? Oh yes, for the very beginning. What's the dynamic there? So in the beginning we were just both doing everything, packaging boxes, doing all everything, answering customer service inquiries. And then now it's now we've grown to a team of over 35. And so now we're kind of segmented. He's a CEO.

He's kind of like the mastermind behind everything. And it's great because he's from the military. He went to West Point. So he has management background. And he understands how important it is to build culture and build a team. And then I'm more on the creative side. I'm more talking about the products and curating and doing more of the marketing behind it and talking about why it's so special.

And so we're kind of separated in that way. I want to do kind of a plot twist here and talk about plastic surgery in Korea because I know it's very, very popular there. It's almost different, I think, than the United United States can you tell the audience of how it differs from Korea to California maybe well I haven't lived in Calvary so long so I don't know or New York just the United States I guess yeah um yeah definitely so Korea is known to be the capital of plastic surgery. They have clinics everywhere. They have like busloads of people from Asia that come to Korea because it's kind of like medical tourism. And it's kind of crazy. It's kind

of intense because people are so interested in putting their best face forward, literally. It's a very competitive society. I don't know if you know the history of Korea, but Korea rose from like third world country status to now they're like one of the top economies of the world in just a short amount of time and in order to get there they had to work very very hard and so one of i think the downsides of that is how competitive it is and so when they're looking for jobs when they're trying to get it progress they feel that they have to be perfect honestly like i i remember when i first went to work at samsung people's english capability it was pretty good they were pretty fluent but they were so embarrassed to speak with me because like oh she's native

english speaker and i'm not perfect and i feel embarrassed if i make like one grammatical error and i was like you guys are amazing you've never even been to the U.S. or anywhere that speaks English and you're you learned it yourself like through tutoring classes I'm like you're amazing you should just speak English to me and they would be so concerned about that and so I see that reflected in like you know the way you look and I mean so there is a little a little bit of pressure someone told me and I this be wrong, that sometimes you go to a clinic and you get your whole entire face redone and you're in like basically not a body cast, but like a whole face cast. Is this true? Or is this kind of stereotypical? I think that could

be exaggerated. I mean, I mean, I'm sure it exists. There's like, I never want to say never, but I'm sure it exists, but I don't, it's not like I see that. It's not like everyone's walking around with a face cast. Yeah. Okay. All right. we still we have to go we have to go for a honeymoon it's really affordable there and I think that's why people go there medical tourism it's like top notch you got the best doctors best facilities and then it's really inexpensive so that's why a lot of people it'd be time for me to get a new face switch this old thing out could be fun in the bedroom you know just just completely turn into a different person so i am absolutely obsessive about staying out of the sun oh yes next level i do not like the sun and that sort of stems from my mom was obsessed with

sunscreen but then i got hyperpigmentation all over my face and a brown mustache and so it forced me to stay out of the sun when i was like 21 which was awesome because now i can see that you're reaping the benefits yeah i know that a lot of people in korea wear like sun masks and all these different things can you give us some like things that that they do there that we can do here is there is there gloves like i want the whole i want shebang. Yeah, I want to show you something. Start writing this down for Christmas. This is a... Oh, my God, I need that.

You guys, it's like this visor that covers the whole entire face and neck. It looks like a lamp. It does, and it actually looks pretty chic. It's like, looks very... You should see it. Like, that picture, you could see right through it, but when you actually look at it from different angles,

it looks like you're just a robot. It's like silver all around. You guys, I'll post this on my Instagram story when the episode goes live. And where'd you get this? So we can all buy it. It's on Amazon. It's on Amazon.

It's actually not even mine. My friend was obsessed with it. And when I was in San Francisco, she showed me it. And I was like, oh my God, this is awesome. It's such high quality for 20 bucks. And it really does protect your entire face. You're actually not supposed to drive with it on. It's illegal because it's covering your face. because it's like you're that sounds like my kind of thing though yeah but if you walk around walk your dog i don't

know it'd be awesome i have driving gloves i wore a sun mask it was like you should just get one of those hazmat suits tell charlotte the mask that i wore in cabo with the two little holes it's it's too much. No, I have my car windows tinted. You look like a bank robber. No, I'm just, I think we get enough incidental sun exposure when we get out of our car to go to the grocery store that I just don't want to be in the sun. I find it so aging.

It's so true. And I'm an esthetician and everyone talks about how sunscreen is literally the best anti-aging cream that you could buy. So that's really like the core thing you need. What's your favorite sunscreen? It's called the Neogen Daylight Sunscreen. It's one of our popular, it's one of our most expensive on Soko Glam, which is like $30. But it's still one of our best sellers.

What is it called? It's called Neogen Daylight Sunscreen. Okay. Yeah. What's some advice you hear when it comes to skincare that you don't agree with? So much misinformation out there. So much. Like I'm actually, um, I get this question all the time, like, Oh, can you suggest any chemical free products? And it's such a funny statement. Cause it's like, you know, our whole

body's made up of hundreds and hundreds of chemicals. So what do you mean exactly by chemical free? And then another thing, um thing people get kind of really obsessed about is like the whole natural concept. And they're like, I want only natural products. I want something that's completely plant-based or something. And in their minds, they think it's better for you because it's natural, but poison ivy is also natural. You know, like, so that blanket statement,

it doesn't really apply to skincare. You really need to understand the science behind your skin in order for those products to be effective it needs certain ingredients and they're not a lot of ingredients have been demonized like honestly i don't know how you feel about this but parabens they've been very very demonized because one person said something and it just like spread throughout the industry and every if you talk to any r&d person cosmetic scientists they're like we don't know why people are so afraid of it but cosmetic companies are actually forced to take it out of their products now because of consumer behavior okay what do you mean they're forced like they're regulated to take this no they're just because no one wants to buy it because they're like oh it has parabens and they are now marketing

it's a marketing point there's a lot of marketing done behind it's natural and actually isn't even better for you, but they just do it because people want it. So it's about education in the end. Three products that everyone has to have. You have to pick. There's a gun to your head. Literal gun to your head.

We want specifics. Okay. Like why? Tell me me every detail why we need you just went so extreme with the gun to your head i know i would like lose that because there's so many products i love robert comes in your house and puts a gun to your head and says i need to know the best skincare regimen okay well um one is i have to say say that the Cosrx acne pimple master patches, because I deal with hormone acne. You could see one right here. It's like really raging right now. And the pimple patches are great for that. And I know a lot of people deal with hormonal acne. It's like such a huge concern. I just had an event yesterday. Almost everyone talked about how they are dealing with hormonal acne and they're like around 25 to 35 so that's one of my favorite products um the sona park beauty water is amazing beauty water yeah what's

that it's this micellar water it's a cleansing toner and it really removes everything so gently and it also tones the skin and every it's one of our best sellers. And another product is a Neogen sunscreen. That daylight sunscreen everyone loves, and I use it every day, and it's just a great way to moisturize your skin and then protect. The real question, though, how does the sunscreen lay underneath your makeup? That's the most important thing for me. That's true. I actually don't put heavy makeup, so I prefer it because it's more like this moisturizer. Okay. But maybe if you are using a lot of makeup it would not be the best sunscreen for it do you bring it down to your neck your chest your shoulders

your hands definitely okay yeah okay so i want to talk about michael's skincare routine oh yeah i'm excited so when did this get when this happened no i just no no no it's it's for anyone out there that's wondering how to get your husband or boyfriend into skincare is you manipulate the situation. So you put on like an eye cream and you say, oh, my eyes are so much less puffier than they were yesterday because of this eye cream. And the next day you cleanse your face and you say, oh, my skin is so tight and feels so refreshed. And you just keep saying this like conditioning over and over.

Oh, my God. Listen, I have an advantage because you'd have to be a real dumb shit to at this point for me to have speaking to so many skin experts and beauty experts to not have a little bit of it rub off on you right like because i'm sitting there like the next thing you know your hands in the cream jar maybe yeah but listen i've talked about it before openly i like it it makes you it feels nice right like i i don't think a lot of men grow up knowing that you're supposed to do anything with your skin. Do you see a difference, though? Oh, yeah.

I looked like an old weathered saddle before this. Oh, like glowing? He glows every night. I look like I've been ridden hard and put away wet too many times. That's an old Western term there. But yeah, so now I feel like it's improving, right? That's amazing. And honestly, when you see the results, you can't go back.

And once you get that compliment... I'm not at 10 steps yet, though. No, honestly, that whole 10 step thing is honestly like... If I own a skincare line, I might. I just think that that got a little bit blown out of the water. When people were talking about 10 steps, it's more about... When I first introduced that concept four years ago, I was talking about how Korean women have so many products in their vanity they have a toner an essence and sunscreen and all this

stuff and about 10 products 10 steps not that they use it every night or every morning it's really just about what is your skin looking like today one time you'll have acne one time you will have clear skin and you're worried more about brightening your skin you have like four or five products that you choose yes some people out there definitely use 10. And there's been times on the weekends where I have plenty of time to do 10 steps and I'll do it. But there's no rule. It really depends on your skin type and skin concerns. Okay, so say we have a listener out there that's married and she wants to get her weathered old pruney raisin husband into skincare.

How would you recommend, what would you give him to start with? Would you start with a cleanser? Would you start with an essence? Would you throw him a beauty water? Would you do something while he's sleeping? Like, where do we start? I mean, I think your idea was amazing. It's genius.

I feel like I got introduced to things, like it wasn't like, hey, take these six products. Yes, that's too much. It was like one thing at a time. And then I was like, oh, I could use this in the shower. And I was like, oh, I could use this thing for my eyes. And I was like, oh, I use this moisturizer. Oh, sunscreen. And so then now it just became natural. Yeah, he does a time. And then I was like, oh, I could use this in the shower. And I was like, oh, I could use this thing for my eyes. And I was like, oh, I use this moisturizer. Oh, sunscreen.

And so then now it just became natural. He does a cleanse. He does a serum. He does an eye cream. Wow. You got cameras set up or what, man? Yeah, I know everything. He does oils.

Oh, wow. He loves oils. What was like the product that really made you change your mind about skincare? Dr. Dennis. It was a Dr. Dennis. So we interviewed him on the show and i had really bad um under eye circles right black eyes and um i've broken my nose a few times in the past i don't know if that was part of it or maybe it's like malnourished from like not

eating enough vegetables whatever it was it didn't look good it didn't look great right and so he gave me this vitamin c okay like i was, shit, my eyes don't look so beat up anymore. And then. He does sheet masks. He did one this weekend. I did one this weekend. And then, no, then it was, he gave me, then I had, like, a moisturizer. And I was like, okay, I'm not all dried up anymore.

I don't look like my face is going to fall off. And then now I'm just like, okay, this is, like, normal. It's part of it. Because I don't, because I know what it, it went from to what it is now. He gets, like, a very, like, a facial probably every like normal. It's part of it. Cause I don't, cause I know what it, it went from to what it is now. He gets like a very, like a facial probably every three months. That's awesome. He's very good. Got my friends doing it.

Yeah. All his friends do it. Honestly. It's so funny how scared they are. Like guys are scared. They have a routine and it's unknown. Listen, I'm a guy that's got like, you know, multiple tattoos and stuff. And I was more scared to have somebody picking at my face than, you know,

digging a needle into my arms, you know? Yeah. Dave is from the military. He went to Iraq. He served in Iraq and he has like eight steps and all his friends, they honestly are interested in it, but they're afraid to talk about it. So they literally would pull them aside and be like, Hey, so what do you recommend? And they don't have that conversation that girls get to have, I guess.

And so they're, they just don't have that outlet. No, we're not. You're right. It is taboo. We're not sitting around the bar talking about our skin routines it's not it's not happening but then once they see and guys will benefit immediately they just add one product and they'll see an instant result because they literally were doing nothing and so just like adding a moisturizer adding one cleanser they're going to break out less they're going to have clearer skin they're on softer skin and they're just going to go

crazy and people get really into it i know a lot of guys are into it we get we get a benefit too because we shave so it's like oh yeah exfoliating all the time right yeah and but in a lot of people who shave see they're really dry they're like flaky that happens so then if they just add a moisturizer to the routine oh it does wonders i'm doing wonders for myself learn right so what is your morning skincare routine can you really break us down through the whole process and i don't care if it's 80 steps i want to know everything yeah um oil cleanser for sure oil cleansers are the best way to remove any impurities um and totally agree it's so relaxing too do you use an oil cleanser yeah do you use an oil cleanser um i would the the glow recipe

girls right they gave me. Got him. I think, and I think it's one you would approve of. I can't. I don't know the brand. Green tea. It's a green tea. There's a few. There's a few.

There's so many. I feel like you, I feel like we need to get them on an oil cleanser. If you have any recommendations, I would love to buy it. The brands are probably pissing me because I can't remember. The only reason I remember Dr. Dennis is because like I literally sat across from the table with him for so long and his things are bright orange but there's a few yeah there's some he needs an oil cleanser let's put it that way yeah whether you're dry or um oily it benefits you so oil cleansers for sure then the water-based cleanser so this um there's this one with um

cranberries that i love and that's like my double cleanse and then I use a toner beauty water and then I go into I usually have a chemical exfoliant two times a week and I use the Dr. Oracle peeling sticks that has AHA and BHAs in it and then I also have a physical scrub that I use alternating days the skin food black sugar mask wash off which makes my skin feel like baby smooth and then I go into essences. So essences are the lightweight like serums. And it's good to layer so that you could lock all that moisture and hydration in. And that's usually either the Neogen Micro Essence or the Missha First Human Essence.

Those are my two favorites. And then I go into serums. I need an essence. Oh, my gosh. I need an essence. I'm going to curate like a little. I need an essence. Yeah, I'm going to send you all my favorites favorites the show notes this week are gonna be yeah they're

gonna be gonna have everybody we'll have all these linked for if you could send us all these sorry keep going yeah yeah um and then after that i use uh this new serum that i love from the plant base which is made out of rice ceramides 74 rice ceramides ceramides. So good. My skin drinks it up. And then I, when I have time, I use a sheet mask. My favorite sheet mask right now is a Neogen capsule mask. You use a sheet mask after you've done all this? No, no. When I have time and it's more. Separate. Yeah, separate. So basically I would replace any essence step. Got it. Yeah. And then, cause that is an essence in a sheet mask. And then after that, I will use a moisturizer to lock everything in. So there's a Klairs Rich Soothing Moisturizer,

which won the 2017 Best of Korea Beauty Award from Soko Glam. And then I use a sunscreen during the day, the NeoGen Daylight Sunscreen. And can you find all these products on your site? Yes. Okay, I don't know if you already have this, but if you don't, you should totally do this. You should have one page of your exact morning routine. That's just like exactly what Charlotte uses. Yeah.

Yeah. I'd love to. And we can like go and see and look at and shop your exact routine. Yeah. And I would love to, I mean, cause I'm actually a very unique, well, not unique skin type. I feel like everyone that I talked to is dealing with hormonal acne and that's literally had no issues with acne really until I hit 30 and so I wonder if your listeners would want to talk about it so what let's I don't think we talked about on the show what's is hormonal acne so hormonal acne is

when you have internally it basically causes breakouts underneath the surface of your skin so it's not really a result of you touching your face or having bacteria on your face. It's really internal coming out. And so it's hard to control. Like a lot of women have it during around their period. That's when their hormones go out of whack and then they experience breakouts. And normally you have hormonal acne

when it's on your chin or your cheek area. So anyone that gets reoccurring pimples in those areas that are painful underneath the skin, that is hormonal acne. Is it a diet thing? It is sometimes affected by diet. Coffee, milk, sometimes. It depends on person to person. But you could just suddenly get it.

You could have clear skin your entire life and then suddenly when you hit a certain age or 27, 32, you could just get it. So how do you prevent it? Or how do you stop it? So chemical exfoliants are really important for that and then um cleansing thoroughly and those pimple patches really do help a lot i forgot to bring it this trip and so i'm kind of regretting that but um yeah and so for me when i first started getting it when i hit 30 years old exactly it was like the day of my birthday i had really um severe hormone acne along my chin i was like freaking out i was like the day of my birthday. I had really severe hormone acne along my chin. I was like freaking out. I was like, is this a result of stress? Which it could be, but kept recurring

every week, every month. And I was like, oh my God, this is hormone acne. This is what everyone talks about. And it like hits you like a ton of bricks. And then I figured out a way to control it using products, using chemical exfoliants, using these certain products. And so now I've gotten down night, every 60 days i'll be clear and then one day it'll just pop up and this happened two days ago and i'm just so mad you know what it's funny as um i have a secret facebook group where all these women kind of connect and i'm seeing more and more and more that people over 30 are getting this acne that you're talking about and i think it's something that a lot of women don't want to talk about because they feel

that they're supposed to be getting acne in their teens. So no one's talking about it. So I think that you coming on here and sharing tips for that is just amazing. It's such like it's so prevalent. Like I go on media tours all the time. I talk to all these beauty editors from Allure, Glamour, all the editors. They're always talking about hormone and acne and it's such a pain it's because you're like thinking about wrinkles and acne at the same

time that sucks probably because they it's frustrating because you can't figure out what the cause of it is right and it just becomes out of nowhere you're like why is this all of a sudden springing up in my life and you're like i thought i'd be done with acne because you know you think it's teens and then you're suddenly having to control wrinkles. You want anti-aging products, but then you also want to think about pimples and like acne treatments. And that sucks. How much does diet factor into your skincare? It does.

It's huge. Like I think beauty is inside out as well. Like the more you, just because you drink a lot of water doesn't mean that you're going to have super dewy hydrated skin because you don't hydrate from the inside out. But overall, your entire body is going to be healthier with more water right what are some what are some bad foods if you eat that you know are going to have an immediate effect on skin i think caffeine is not good for your skin because it dries it well now we know the root of my issues it is really they say that to drink coffee with sips of water in between you you know, it's not good

because it dries out your skin. You know, like smoking, that's terrible for your skin. Yeah, alcohol. I feel like dairy, but only in America. Like there's something about the dairy here that's different than when I go to Europe. So true. Dairy comes out. Also, I have found that having a prebiotic and probiotic really helps.

And I even get it from my food like it doesn't have to be a pill you can you know you could eat like a good greek yogurt from the farmer's market just getting that good bacteria and there's like a big craze right now you know everyone's putting collagen in food oh yeah what do you think about that um i think it could help a little bit but i don't think it's going to be life changing there's another marketing play huh maybe it's just it's just not going to be like he loves to talk about marketing plays well no because i think it's because you hear too many there's so many different things right like you gotta put this in you gotta put that in you gotta eat this you gotta eat that and like what's like good i'm trying to decipher what is real and what's not so just to round it out if

someone's out there and they're dealing with hormonal acne you would recommend the acne patches the little brown ones yeah cluster x and what are two other things that they could do at home so the dr oracle peeling sticks those have h and bhas that used once or twice a week to clear your pores out and then another product i recommend is basically using a very light moisturizer a lot of people shy away from moisturizing their skin because they're like i have a pimple i don't want to suffocate it or i don't want to put anything emollient over it. And actually your skin is inflamed. It needs to be hydrated and protected.

And it's actually very important that you use the right moisturizer. Yes, there's wrong moisturizers to use over acne. Like anything super creamy is not good. But then there's so many water-based moisturizers that are good for acne. Those are great tips. Why did you decide to write a book? Did you just feel like it was a pillar of the brand? So I actually got my, once we started Soko Glam and we were doing all the customer service inquiries and we just like building the

business, I was getting so many questions about skincare in very in-depth ways. Like I knew about the trends in Korea, I knew how to set up a routine, but now people are saying, saying you know I am dealing with this and that and how do I fix this and I couldn't give them really great answers because I didn't have any science um behind anywhere any of my responses so that's why I decided to go to esthetician school and I loved everything I learned from there um and then then as a result of that I started writing columns for Into Gloss and beauty pubs about skincare and K-beauty. You have to write one for the Skinny Confidential. I'd love to. About hormonal acne.

Yeah, that's a good one. And basically, an editor reached out to me and said, hey, I've been reading your columns about Korean beauty and there's no book out there about explaining about skincare. And so why don't you write a book? And I thought it was spam. I was like, yeah, sure. Like who's this person contacting me first one. I didn't have time. And I was like, I'm not going to write a book. I'm not an author. I'm not a writer. I write like 800 word columns. And then, um, my friend who's a writer herself, she's like, actually that agent is from one of the top agencies in New York. You should actually, it seems legit. So I ended up hopping

on a call and they told me, Hey, I think you'd be perfect for this. You should do this. And I was a naysayer in that. And I said, I backed away and I said, well, I'm, I'm not an author. I've never written a full book before. This is like really daunting. They're like, okay, don't worry about it. Whenever you're ready, just let us know. And so I remember telling my friend, oh, it is, they're not really interested in me because if they were interested in me they would have been like no Charlotte you should do this you know this is this is perfect for you but they were just so easy to let me go I was I was really like um I was like oh this is this is not an actual opportunity and then um later on I ended

up talking to them and they said and and I told them, oh, I could tell that, you know, you're maybe not interested in me as an author. And they said, no, no, no, we are. But we're not in the business of convincing authors to be authors. Like you have to be in it yourself and you have to be confident. You have to want to do this. Otherwise, we're not going to like drag you through this process. So I thought that was so interesting because it's almost like I almost

prevented myself from having the opportunity just for my own self-doubt. Do you think writing a book has helped kind of content market for your brand? Yes, it's been such an important part of SocaGlam because I was able to lay it all out in that book. I was able to use my esthetician background, share my knowledge knowledge and give more context behind green beauty. And at the same time, share my journey. It wasn't a book that's going to be like a dermatologist would write, you know, oh, all the science and be very boring and dry. It was about, I was this girl in California that grew up with no skincare routine. You know, you read it and you understand, like, I just wanted it to be personable and and just my true self which is i'm not a dermatologist that cared about skin care since

i was seven years old or something crazy and i'm not this expert where you know no one will read it and feel daunted like oh i can't do that like okay of course she knows everything and she's really good at it but yeah i'm like way past her age and i can't get started because i just haven't been conditioned to know about skincare. So hopefully through the book, they read it and they go, oh, she did it. Like she picked it up when she was like way past like, you know, her teens. And she, she kind of like picked it up from her friends and she learned about it. Now she knows a lot about skincare. I could do that too. And that was my hope with a book. And that's why I kind of like laid it all

out there in the book without being kind of like trying to be like this perfect skincare expert. I love your book. I have it. You can find it on Amazon. It looks great on the Instagram feed. Before you go, what is one book or resource or podcast that you could recommend to our audience that's made a big difference in your career?

A book. Could be a podcast. Could be a TV show. Could be a Netflix series series we've been talking a lot about skincare so you could we don't it doesn't have to be about skincare just anything that's made an impact on your life i think the podcast how i built this is a good one i mean it's just so inspiring to hear other people that have gone through this like crazy journey and come out of it alive and um it's it's nice to hear that a lot of their stories have been rooted in passion

and um seeing it take them very far and it's not always about like coming from an ivy league or you know having everything lined up and perfect in your life it's literally i hear so many stories of people living from living on on friends couches a lot of time it's the exact opposite yeah and i like that i like the rags to riches story i like it A lot of times it's the exact opposite. Yeah, and I like that. I like the rags to riches story. I like it too. Yeah, it's inspiring. Where can everyone find you?

On Instagram. I'm mostly active on Instagram at Charlotte J. Cho. And so Google, I'm in the clog. If you ever want to learn about skincare, check out theclog.co. That's our sister site. It's all about skincare tips and korean trends and we update it every single day we have really good content really good advice from derms and before

and after pictures on how this particular step or technique or product can help you and of course skincare so personal so it's not always gonna like not everyone's gonna read an article and be like oh this applies to me but that's okay so just check it out and hopefully you could learn something good i like the name is that like a clogged pore yes oh my gosh you have been around the skinny confidential audience way too much i didn't even think of that yeah it was okay it is it's with the k though because they're so good see lauren it's rubbing off okay i have a quick question for you then what does soco glam stand for south korea beauty okay well south korean glam okay i was looking at it in the context of like

what does it mean for skin you're gonna tell me about a clogged pore all right that was really good no but that was really good too because most people like they've shopped the site for years or even our close personal friends will suddenly be at like a dinner party and be like does soko stand for south korean and we're like yes they're like well mind blown i get where that's going but i was looking at it like what is i thought i didn't know a skincare another skincare term so listen just give me my clog all this information. Now when we're hooking up, he can look at my face and go, what's that? This is how he looks at me sometimes.

He's like looking all over my face and I'm like, I've created this devil. The downside of this is I'm noticing a lot of things now. Like I'm looking at everybody. It's so true. I'm like, yo, what's going on there, right? The other day he told his friends you got some big blackheads on your nose that you gotta get removed i got about six meetings today and i'm gonna be going around the table looking at you know doing a deep dive he has a magnifying

glass out thank you for coming on the show thank you for having me had so much fun thank you guys before you take off do you want a short, fun, festive email from me? Tipsy Thursday is by me with lots of value, lots of tips, five tips every week to get specific, favorite song of the week, show, book, wellness tip, random tricks. We're going to have some guest posters, lots of fun. It's super short, straight to the point, nothing long, something you can read on your phone. To check it out, go to theskinnyconfidential.com and click Lauren Everts, then subscribe. Drop your email in the box and you'll get the next one. And secondly, let's do a little woo for play giveaway, okay? Who wants some coconut oil lube? All you have to do is tell me your favorite part of this episode on my latest Instagram and I will pick two winners to

win woo for play, some coconut oil lube. We had some fun with some woo this weekend. I always have fun with woo, with or without you. A lot of fun. And if you rate and review the podcast, screenshot it, email it to asklauren at theskinnyconfidential.com and we'll send you my five top beauty hacks straight to your inbox. And with that, we will see you next Tuesday. This episode was brought to you by Skillshare. Skillshare is an online learning space offering more than 20,000 courses. I'm actually using the platform to learn After Effects, which is the platform that creates all

of our Instagram stories, motion graphics. This is a tool for brands and individuals to acquire new skills or take novice skills to an expert level. Think of it as the Netflix of learning skills. So join the millions of students already learning on Skillshare today, including myself with a special offer just for our listeners. Get two months of Skillshare for just 99 cents. That's right. Skillshare is offering the Skinny Confidential listeners two months of unlimited access to over 20,000 classes for just 99 cents.

To sign up, go to Skillshare.com slash Skinny. Again, go to Skillshare.com slash Skinny to start your two months of learning now. That's Skillshare.com slash skinny and everything will be linked in the show notes. This fun episode is brought to you by Thrive Market. Thrive Market is a one-stop shop for high-end, high-quality, and highly discounted groceries, supplements, beauty products, and household supplies. Thrive Market guarantees its customers 25 to 50% below retail on all items because it cuts the middleman out, which we love. Thrive Market is offering all TSC, him and her listeners, $60 in free groceries and free shipping with a one

month trial. When you go to thrivemarket.com slash skinny, make sure you guys get the vitamin C mask. It's orange. It's amazing. It's so, so good. If you want vibrant skin again, that's thrivemarket.com slash skinny. Happy shopping.