The Skinny Confidential Him & Her Podcast - #128: Emily Schuman & Geoffrey Fuller of Cupcakes & Cashmere - Building a Personal Brand, Couples Working Together, Relationship Advice, Personal Development & Parenting

Episode Date: August 7, 2018

On this episode we pull audio from our live event at The Grove in LA with Emily Schuman & Geoffrey Fuller of Cupcakes & Cashmere. This episode is a family friendly episode that covers working togethe...r as a couple, building a personal brand into a mega brand and product line, challenges of working together as a couple &, co-parenting. We also answer some audience Q & A on relationship advice, balancing being a mother and running a business & personal development book recs. To learn more about Cupcakes & Cashmere click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by Skillshare. Skillshare is an online learning space offering more than 20,000 courses. Join the millions of students already learning on Skillshare today with a special offer just for our listeners: Get two months of Skillshare for just 99 cents. That’s right, Skillshare is offering The Skinny Confidential listeners two months of unlimited access to over 20,000 classes for just 99 cents. To sign up, go to www.skillshare.com/skinny.  This episode is brought to you by FOUR SIGMATIC We have been drinking this company's mushroom-infused elixirs and coffees for over a year now. When we need a break from coffee but still need that extra morning jolt and focus the Mushroom Coffee with Lion's Mane and Chaga is the way to go. Lauryn also drinks the Mushroom Matcha which is a green tea designed as a coffee alternative for those of you who want to cut back on caffeine without losing focus and cognitive boosts. This stuff doesn't actually taste like mushrooms, it's delicious. All of these blends have a ton of nutrients and amino acids to give you balanced energy without the jitters. To try FOUR SIGMATIC products go to foursigmatic.com/skinny and use promo code SKINNY for 15% off all products. 

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Starting point is 00:00:00 The following podcast is a Dear Media production. This episode is brought to you by Four Sigmatic, one of our favorite companies. You guys know we interviewed Taro, the founder on our show, and had to bring the brand on board as a partner. Four Sigmatic specializes in superfoods and medicinal mushrooms. They make drinking mushrooms and superfoods delicious and easy to do with their mushroom coffees, mushroom superfood blends, and mushroom elixirs. I'm obsessed with the golden latte. So they're all delicious. Just open a pack and add it to hot water. They don't taste like mushrooms. And like always, we have a special offer just for him and her listeners. Go to foursigmatic.com
Starting point is 00:00:36 forward slash skinny and enter promo code skinny at checkout for 15% off your entire order. This episode is brought to you by Skillshare. Skillshare is an online learning space offering more than 20,000 courses. I'm currently using the platform to learn After Effects, as many of you know, which is the platform that creates all of our Instagram stories and motion graphics. This is a tool for brands and individuals to acquire new skills or take novice skills to an expert level. Think of it as the Netflix for learning skills online. Join the millions of students already learning on Skillshare today with a special offer just for our listeners. Get two months of Skillshare for just 99 cents. That's right. Skillshare is offering the Skinny Confidential listeners two months of unlimited access to over 20,000 classes for just 99 cents. To sign up,
Starting point is 00:01:18 go to Skillshare.com slash skinny. Again, go to Skillshare.com to start your two months of learning. That's Skillshare.com. Get ready for some major realness. Welcome to The Skinny Confidential, him and her. What's up, guys? Happy Tuesday. Welcome back to The Skinny Confidential, him and her show. I am Lauren Everits. I'm the creator of The Skinny Confidential, and it's a podcast, a book, an online community, and a blog.
Starting point is 00:02:04 And I'm Michael Bostic. I'm an entrepreneur and business operator, most recently, the co-founder and CEO of Dear Media, which is a female-focused podcast network that's hosting a ton of great shows, getting ready to launch about six or seven more. So look out for those and check the Dear Media site and page to see all the other great shows on the network. And you just did four live events at the Grove. We did four live events here in LA. We kicked it off with our show, which you'll hear audio in this episode from with Emily Schumann and her husband, Jeffrey Fuller.
Starting point is 00:02:32 So you'll hear that in this episode, obviously. And then there was three other live events with Jilly Hendrix. She has a podcast called As Seen Online. The girls from That's So Retrograde, who has been on this show and we've been on their show. So they did a show. And then also Jacqueline Johnson of Work Party.
Starting point is 00:02:48 Check that one out. That will be launching later this year. So yeah, we did a bunch of live events. It was awesome. You're killing it. We're in LA a lot for Dear Media lately. I know. Got an office up there.
Starting point is 00:02:58 Pacific Design Center. Locked in. You're locked in. I feel like I need my own office that's like separated. So we're working on that, guys. Can we get a little separation? No, You're locked in. I feel like I need my own office that's like separated. So we're working on that, guys. Yeah, can we get a little separation? No, we're getting separation. I want like a light, bright, white office space that's not that big.
Starting point is 00:03:12 If anyone knows of anything, let me know. I'm thinking West Hollywood. Yes, it's going to have to be because you can't be too far away from me because, you know, I'm like an umbilical cord. No, you're not an umbilical cord. You have separation anxiety if you get more than five feet away from me. Don't be, it's okay. Tell everyone what we're rewatching right now. We're rewatching The Sopranos. This is my third time. Anybody out there listening to, or watching The Sopranos? I love that show. It's my second time. And just a fun fact about me, my celebrity crush is James Gandolfini. I'm obsessed with him. he's kind of like weird to have a celebrity crush on but
Starting point is 00:03:46 that was one of the only actors that almost made me cry when they passed that was yeah that was sad that was very very sad he is such an incredible actor if you have not watched sopranos what is life plug in sopranos about 20 years late no okay also lauren we are recording this on Monday and it's before 9 p.m. So I'm feeling good. High five. I'm extremely focused and I will tell you why. One, I got a ton of rest this weekend. Two, I woke up early, meditated, and then I trained really hard. That's why I'm looking so strong today. I can tell you're looking at my muscles. Don't stare. And three, I'm currently coming off of a nice hot cop of Four Sigmatic Lion's Mane Mushroom Elixir Focus Mix. This stuff is the absolute best. I shared it last week on my Instagram stories. Last week, I had to give an hour presentation on the state of podcasting in Dear Media to the
Starting point is 00:04:35 entire DBA and Dear Media team. And so that weekend right before, I sat down and used the Four Sigmatic Lion's Mane Focus Mix to get it all done. I put together this beautiful presentation that I'm very proud of. Really dove into all the inner workings of the podcast world and where I see it going, what's happening in the industry, etc. I just love this stuff because there's no come down, no jitters, no pills. It's all natural products. Just straight mushroom elixir mix blended in hot water.
Starting point is 00:04:58 Tastes good, delivers results, and they have a ton of mixes that are really good for those of you who aren't familiar with the brand. Some of the other standouts is their mushroom coffee with chaga. Use this to get you going in the morning. I take it in the morning when I'm feeling slow, mixed in with my coffee, which is a little bit turbo, but you can also have it alone. And they also have their hot cacao with reishi to relax before bed. Lauren loves that one. She's talked about a million times, but it does really help put you to sleep and calm you down. And I know Lauren also likes the beauty ones. What are the beauty ones used for? I like the golden latte right now. I'm having this huge moment with it. I even mix
Starting point is 00:05:32 my fiber powder in it. And I love the little stir that Four Sigmatic sends you. It's like this little tiny stir that goes in your coffee cup. It's so good. Yeah, no, it's, it's by far one of my favorite companies. I would probably go work for this company as a traveling salesman in another life. That's how passionate I am about it. And that's how much I love this stuff. So if you haven't checked them out, go and check them out. It's foursigmatic.com forward slash skinny and enter promo code skinny for 15% off. They have a ton of amazing blends like the ones I just mentioned.
Starting point is 00:06:00 Again, that's foursigmatic.com slash skinny and enter promo code skinny for 15% off. Like I said, you can't go wrong. Any of the mixes you choose will make you happy depending on what you're looking for. So before we get into the interview with Emily and Jeffrey of Cupcakes and Cashmere, I want to do a little plot twist for Michael. You're going to be okay? This isn't in the notes. Go ahead.
Starting point is 00:06:21 Are you sure? Go ahead. Okay. So I want to talk about, and maybe you can spitball this with me, about building a personal brand online and why it's so important if you eventually want to launch product. Well, a lot of what Emily Schumann has done is just that. She's used her brand Cupcakes and Cashmere to launch a number of brands online. So I think if you're out there and you're listening and you're on the fence about building a personal brand online, to me, it's just something that comes with 2018. I think everyone
Starting point is 00:06:49 should be strategizing on how to build a personal brand and whether that's you want to launch a product or you want to get a job or you want to run a company one day, having a personal brand online is important. And you can start with a simple Instagram account. You can microblog through Instagram. You can get LinkedIn. You can do Instagram account. You can microblog through Instagram. You can get LinkedIn. You can do Instagram stories. You can get a Twitter. There's multiple ways to go about it. But having a personal brand online is the foundation, in my opinion, of launching anything
Starting point is 00:07:14 in 2018. Well, my input there is that I think when people hear that, they get overwhelmed because they think they have to have this amazing blog or YouTube channel or Instagram aesthetic like a lot of big influencers have. What I think and correlate to personal brands online is anywhere where you feel comfortable and confident creating content. So for me, I'm obviously not the best on Instagram, but I like creating content here on this podcast. I think this podcast gives me a lot of leverage to do a lot of the things, hence Dear Media and some of the other businesses we've gotten involved in. So I don't necessarily think it needs to be like this on steroids, look at me,
Starting point is 00:07:52 look at your life all the time. It's just anywhere where you can create some type of meaningful content online. I know a lot of really successful business people create a lot of meaningful content on LinkedIn. I know a lot of creators are on Instagram, some video creators on Facebook and YouTube. It just depends where you feel comfortable and confident creating online. And then when people search your name and search like, hey, what's this person about? There's kind of an online resume there that they can go on. And find your medium. Like Michael said, you want to find the medium that's going to fit best with you. For me, when I first started, blogging was very new. It was very avant-garde. It was different. So that's what I did eight years ago. Now, if I started in this space, I would probably utilize Instagram or Snapchat to build a following and build off there.
Starting point is 00:08:28 You want to find whatever is fresh and new and on the pulse and use that platform and ride it. Right now, obviously, podcasts are a great way to connect with an audience. Whatever that is, find that foundation and really, really hone in on your personal brand and start sharing it. Again, you don't have to be this big influencer. From the personal brand, I think there's a lot of opportunities that come with that. Like I said, you can set up your personal brand, link it with LinkedIn and find
Starting point is 00:08:54 jobs, or you can just make friends, find clients, whatever it is online, use that foundation. A personal brand, to me, is where the future is going. Well, and if you're not online, in my opinion, in 2018 and beyond, you're invisible to the world, right? Like you need some type of presence. And I know we're talking a lot about personal brands here, but I think even equating it to businesses, if you're not creating some type of content online, your competitors are. I can promise you that.
Starting point is 00:09:17 Whether they're a clothing brand, a makeup brand, a digital brand, an econ brand, whatever it is, whatever type of brand you are, if you're selling waters, anything, if you're not creating content that lives online, your competitors are, and you're giving them an opportunity to overtake you and do better. And here, really quick, guys, again, don't feel overwhelmed. Just start really, really, really small. Rinse and repeat seven days a week. Work on that one platform and slowly grow out to when it makes sense. So if that's just doing Instagram and not even doing stories for a while, that's fine. But I think that, again, everyone should have a personal brand.
Starting point is 00:09:51 And Emily Schumann is a great example of someone that just started with a blog. I think she started 10 years ago, which is nuts. And she really, really blogged away seven days a week, rinse and repeat, rinse and repeat. And Instagram came out way later. So that's a perfect example of someone She really, really blogged away seven days a week, rinse and repeat, rinse and repeat. And Instagram came out way later. So that's a perfect example of someone that didn't utilize every single medium, but now she's grown outward and she's grown strategically and she's grown slowly.
Starting point is 00:10:14 I really, really respect the way Emily and her husband Jeffrey have done it and they've done it right. So before we get into the interview with Emily, I want to let everyone know that this may be a little bit, I don't want to say muted, but a little bit toned down version of what you typically hear from Lauren and I. We were at the Grove. It is a family-friendly mall. There were some requests by the Grove that we keep it family-friendly. Thank God.
Starting point is 00:10:37 PG. It's so hard for me to, like, what is PG? Thank God they didn't listen to some of our old content. Everything is rated R and X for me. Yeah, because every other word out of our mouth is typically some type of cuss word or joke, adult joke. But no, it's very family friendly, very acceptable for kids to listen to, which is not like the rest of our content. Yeah, this is different. If you have kids in the car, turn it up.
Starting point is 00:10:56 We could slap a clean lyrics, you know, that thing that they have. No one's ever called me clean with that. No one's ever called me PG. Remember you get the old rap albums and it was like explicit and then you get the clean one for your kids. This one would be a clean one. Okay. So yes.
Starting point is 00:11:08 Emily Schumann is one of the original fashion bloggers having launched Cupcakes and Cashmere in 2008 and has since grown the blog into an aspirational girl next door lifestyle brand. Schumann's reach has expanded to count 1 million monthly visitors on her blog, three licensed product lines, and two bestselling books. Schumann's latest venture is her own e-com platform where fans can shop a curation of her favorite products alongside Cupcakes and Cashmere branded items. Emily currently runs the platform with her husband, Jeffrey Fuller, and he is the president of Cupcakes and Cashmere. When we found out that Emily and Jeffrey worked together, Michael and I knew that they were the perfect fit
Starting point is 00:11:46 for our live event hosted by Dear Media at The Grove in LA. We wanted to do sort of a him and her twist and ask the couple how it was working together because man, oh man, has it been a journey for us. Hasn't it, honey? It still is. It still is.
Starting point is 00:12:01 All right, so the sound is gonna sound a bit different than normal because like we said, it's recorded live in the park. It was so cool to connect with a live audience there. There was hundreds of you. You guys came out, you had sucker bit candy. We did goodie bags. We really, really appreciate your support and we're doing more live events to come. Let us know what city you want us to go to next on our latest Instagram at TSC podcast. So without further ado, here is the cupcakes and cashmere bosses, Emily and Jeffrey. This is the skinny confidential him and her.
Starting point is 00:12:39 Thank you guys so much for coming out. This is incredible. I love how they have the pink chairs. Such a nice aesthetic. I'm Lauren Everts. I'm the creator of the Skinny Confidential. And I'm Michael Bostic. I am the co-founder and CEO of Dear Media and the co-host of this show. And we're excited to be here. Thank you guys for coming.
Starting point is 00:13:01 We are so excited for our guests tonight. First, we want to say thank you to The Grove. Thank you guys for coming. Thank you to Caruso. And we have a very special guest, Cupcakes and Cashmere, Emily Schumann and Jeffrey Fuller. We're going to welcome them to the stage. Come on down.
Starting point is 00:13:17 Come on down. I'm really excited, too, because Emily and I have separate good sides and we actually planned this out. So it's great. It's really working for me Hi guys, I'm really glad that I did one like face plan. Welcome way up to the up to the stage Yeah, really quickly. Can you guys just introduce yourself to everyone that came out? Oh, hi. I'm Jeffrey Fuller I'm Emily's husband and I'm the president of cupcakes and cashmere and I am Emily Sch husband, and I'm the president of Cupcakes and Cashmere. And I am Emily Schumann, and I am the CEO and founder of Cupcakes and Cashmere. Awesome.
Starting point is 00:13:50 So fans of the podcast know that Lauren and I are married, and you guys are married. How many fights did you get in today before the start of the show? Just if we want to compare it to our own. I mean, there was one legitimate fight. Not about this. It was about work. But it wasn't the worst. A scale of one to ten, it was like a four. And I was going to say like
Starting point is 00:14:09 seven, but like seven mini disagreements, like not massive fights. But who's keeping count? Hey, Jeffrey, I just noticed we have tiny chairs compared to the... I know. The placement's kind of like, you know, women take the stage, they take priority. We're just on the lower level. It's an alpha move. It's like seventh grade when you tried to hit on me.
Starting point is 00:14:27 You were 4-1 and I was 5-7. I literally thought he was the substitute teacher and I said, whoa, here we go. That's a strong play, strong move. Okay, so before we get into the interview, just give us kind of the background about how you guys started Cupcakes and Cashmere and how it's evolved to you guys working together. So I had never heard about blogs prior to finding out that Jeffrey had a blog of his own. It was called About Scotch. It was about Scotch.
Starting point is 00:14:55 It was awful. It lasted for like five posts. But I thought, like, okay, he's writing about Scotch. What if I wrote about things that I was passionate about? So that's kind of where the alliterative title, Cupcakes and Cashmere, came from, just because I knew I wanted to be writing about fashion and food. So we started the blog 10 years ago. It's been a minute, so we're kind of OG in this space
Starting point is 00:15:18 and have kind of evolved a lot since then. We have a clothing line. It's sold at Nordstrom, which is really cool to be here. That small store over there? Yeah, that little guy, that old thing. But we're so excited to be here and talk to you guys today. So how did you guys start working together? Because for Michael and I, I was blogging by myself for five years and then he kind of stuck his toe in and we started podcasting together and the rest is history. How did you guys sort of make the transition from just you two together? I mean, it was always my weekend gig. I worked in advertising before
Starting point is 00:15:58 joining full-time. He'll be six years ago this August. So I was always involved a small degree just behind the scenes, never really on creating the content, but it was a natural transition once the opportunity presented itself to work full time and build a bigger business that I came on. And you guys met at AOL. Well, not on AOL. We weren't on the AIM, like on Messenger. You weren't in a chat room. We were not in a chat room, but we did spend a lot of time chatting because Jeffrey was actually my client. I also worked in media and advertising and got the go ahead from my bosses at the time.
Starting point is 00:16:35 But we were, I think it was very obvious right away that we were interested in each other. And then, you know, I was taken off the account. And where'd you have your first date coincidentally at the grove but it didn't it didn't start here because i almost feel like that you know it it started at a flea market and i asked jeffrey if he wanted to go to the
Starting point is 00:16:56 flea market with me and he was like yeah i love it it's so great you're like digging through to find treasures and all this great stuff and now that we're married he's like yeah i hate yeah, I hate flea markets. They're disgusting. You're getting other people's garbage. But it was one of those days, it was our first date and it went from the flea market to the grove. We went to a movie, then we went to get a drink. So it was one of those like really lovely, like all day long dates. How many lives did you tell when we first started dating? Lauren's AOL name was a fantasy girl. One, four, three. True. And my license plate was love for lore. And mine was metallic 66, six, six, six, six. And I was hitting up those instant messages left and right. It's a match made in heaven. So Jeffrey, was it always your childhood dream to be part of a brand called
Starting point is 00:17:44 cupcakes and cash? Yes. Day one, I came out and I was like, one childhood dream to be part of a brand called Cupcakes and Cash? Yes. Day one, I came out and I was like, one day I'm going to front a company with my wife, with eight other women employees, and be the one guy in a space. We share some commonality. We do. We do. When I was a kid, I just thought, one day, the skinny confidential, if I could just plant my flag on that.
Starting point is 00:18:00 And here you are. That'll do it. Can you tell us about how it is working together now? It's amazing, guys. Every day is a new adventure. The real truth. Give us the niggity. Look, it's actually really amazing, but there are days where it's challenging being, you know, coworkers. We're also parents. We have lived together, obviously. So there are a lot of gray areas that you don't always leave behind at the office. But after six years, I would never imagine taking a different job. This is what we do. This is what we love. This is what we're passionate about. And while it consumes a lot
Starting point is 00:18:36 of our life, it's the best thing ever. How do you guys shut it off? Because I feel like it's like 1130 at night. I'm done. I've been up so early. It's go, go, go, go, go, go, go. And then Michael asked me a question about work. And I almost can't believe it that you would do that. But he still does. So how do you guys say no more? I think the compartmentalization is very, very important.
Starting point is 00:19:03 And we try to make sure that there are boundaries so that when we're home, we're, you know, together, we're husband and wife, we're parents, we're focusing on our daughter. We've made it kind of a rule on dates. Even on a date, we won't really talk about our daughter. We just talk about us and our life outside of work, because it can be really all consuming. But, you know, of course those conversations do come up and you're sometimes resentful being like, I love this job so, so much. I feel so beyond fortunate that I get to work on something that I love so much. But at the same time, it just, it can just become overwhelming at times that you're just like, I can never completely shut off.
Starting point is 00:19:40 Well, it's hard when you're putting your life out. It's like, what is the balance, right? You got to create content. You have to engage with the audience. But then you get home at night and you're like, you're in a relationship. And it's difficult to figure out, okay, is it now time to be an intimate couple again? Or is it time to continue talking about the business? And I think we struggle with that. And I'd like to know what those conversations look like for you guys when you do have them and you say, okay, it's time to balance again. Yeah. I mean, I think the main
Starting point is 00:20:09 thing is we really try to have conversations about work kind of during typical work hours, just because things aren't always so normal. As you know, sometimes you're on a shoot at, you know, 6am or you're working really late. But I think for us, we try to almost keep it within that like kind of nine to six. And of course, I'll be still kind of creating content in some regards on Insta stories and that kind of thing. But I think we do try to find a really good balance if we're in the kitchen together or if we're watching a movie together, whatever it is, we try really hard to not talk about business or we'll just be like, you know what, this is something we don't need to talk about tonight. We can do it in the morning. I don't feel like anything we do is all that important that we can't put it off
Starting point is 00:20:46 till tomorrow. Like I'm not doing like a liver transplant. I can shut off and let it, let it go. Yeah, Michael. Okay. It's not a liver transplant. I want to talk more about creating content and Michael's probably freaking out right now. Cause we didn't write this question down. It's a little plot twist. We're going off script. Oh, we're going off script for a second. Creating content. So people don't realize that there's so much that goes into creating content. There's so many different facets of it. Can you talk to us about the behind the scenes that no one sees? Yeah. I mean, I think that first of all, the space has evolved enormously over the last decade. So I feel like back in the day, I would do something.
Starting point is 00:21:26 I would put on like a dark nail polish and be like, you guys wait for it. I sometimes put on a red sparkly top coat and people were like, mine's blown. This is nuts. And things have really changed. The space is so saturated that you really kind of, it's then forced me to up our game, which I think is really great. And to feel inspired and empowered by all of these other people in this space. But that being said, I think the goal should always be to create content and have it look really effortless.
Starting point is 00:21:53 It just kind of came together and nothing was that planned. But really, everything is very thought out, especially when I think you're balancing a lot of different aspects of the job for us. We have our e-commerce. We have our clothing line. We have the blog. And so you really then need to make sure that you're dedicating time to making sure everything is of a certain level. What's your first love? Like my first love is writing.
Starting point is 00:22:17 Same. Same. We both don't love taking pictures of ourselves. We both have different good sides. And we're wearing white and black. I mean, we did not plan this. There's a lot of content creators out here in the audience. If you were starting out now, knowing what you know now, where would you tell them to start? I always look at things as like
Starting point is 00:22:34 underpriced assets or where there's less attention as you know there's going to be attention later. If you were starting out today, where would you start? I would probably start somewhere on social media more than a blog, just because things have, again, really, really shifted in the way that people are consuming content. I would do a lot of research on kind of where the market is heading. But ultimately, in terms of finding your voice, I think that's the most important thing, that it doesn't matter how saturated the market is. There's always room for someone who has a really great perspective. So figure out what that is and kind of hone it and learn from other people, see who's doing a great job, evolve over time, and also give yourself that room to make mistakes because
Starting point is 00:23:16 that's the thing that you're not going to come out the gates doing anything perfectly. And Jeffrey, what's your role in this content creation? I actually do look at the trends. And to answer Michael's question, I think I would say video is, especially mobile video, is a huge component of what we're consuming. I mean, even Facebook last week came out with a stat saying that Instagram stories is going to surpass the feed early next year. God. And where content goes, or at least for our business, advertising goes. So my role is to check in with the industry, understand trends, and tell our team, you know, we're here today.
Starting point is 00:23:53 We need to be here next month and next quarter and next year and try to facilitate that content creation. Even though I'm not the one with the ideas, I'm the one trying to guide, I think, the platform principles. You know, I'm much more, we talked about this earlier, I'm much more big picture. So I take a step back and let her kind of govern her own creative juices. I don't try to advocate for anything unless I feel strongly about a certain business operation. I have faith in her. I have faith in what we've built. It's been 10 years. I'm not worried about a certain decision. I just kind of take a step back. And if she has questions opinions that that she asks of me i'll provide but i don't usually i don't provide unsolicited advice unless somebody's going hey
Starting point is 00:24:32 you got a little tickle tickle in your throat tickle which i will also say in a very sweet way jeffrey said earlier i did have a bow in my hair earlier. And he was like, are you, are you going to wear that? You kind of, it's cute. It's a little milk maiden for tonight. So I mean, it wasn't totally, I'm not passive aggressive. I'm more just like, this is what it looks like. Yeah. Took out, took out the headband, added a lip, but you know, unsolicited advice. That's the, that's more of like the husband wife role rather than the business partner role. Before we get into that, I want to tell you guys about Skillshare. So let's talk about skills, okay?
Starting point is 00:25:09 Who wants to learn more skills? I love a good skill and nothing is better than refining our strengths, right? Anyway, I have a really awesome platform for you guys that I've talked about before and I feel like it needs another shout out. It's called Skillshare. This is one of my favorite platforms for shout out. It's called Skillshare. This is one of my favorite platforms for figuring out how to use new skills. They're basically the Netflix of learning. They have over 20,000 online courses taught by people like you and me. So many of you
Starting point is 00:25:37 guys have DM'd me about how I do my IG stories, like the videos that move in the motion graphics, and my team actually owes it to Skillshare. Michael and Taylor learned how to use Adobe After Effects, which is how we create those fun, festive motion graphics. You guys have probably seen them if you follow me on Instagram and watch my stories. We also learned how to create motion graphics for the TSC YouTube channel and my blog. Personally, I think this is a skill that will take your content to the next level and Skillshare makes it accessible. We talked about personal branding before. If you're looking to launch a personal brand, I would highly recommend you look into
Starting point is 00:26:14 Skillshare. I just feel like it's not rocket science. Skillshare really streamlines the whole thing. It's so annoying to have to Google all the steps. So to have it all in one place is just so efficient. I should also say that Gary Vee has a great class on there too. You guys know I love me some Gary. Anyways, they also have courses on design, think Photoshop, photography, flat lace, Instagram, and creatives. They have business courses on marketing and even how to build a personal brand using technology. I'm obsessed with Skillshare because it's really for anyone that's trying to better themselves, get better at their job, or hone in on their professional skill set. So if you're looking to start a side hustle,
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Starting point is 00:27:22 To sign up, go to Skillshare.com slash skinny. Again, go to Skillshare.com slash skinny to start your two months of learning now. That's Skillshare.com slash skinny. So do you guys have any regrets when it comes to the way you've built your brand? I don't know if regret is the right word. I wish we had shifted some of our efforts into social platforms earlier than we did. Part of it was when Emily first got a mobile phone, it was an Android and there was no Instagram available for Android. But that's a minor gray. But I think our brand has evolved to the point where there's a different business model that we're working on than existed eight years, nine years, 10 years
Starting point is 00:28:01 ago. And I'm more excited about what's coming as opposed to looking back and thinking, oh darn, we missed something. So you're just like Michael and I. You're a bigger picture. She's more detail. I don't look back at the past. I like that. Neither do I. How has the pressure of putting your life out there impacted your life?
Starting point is 00:28:19 A lot of people here know I'm a behind the scenes person. You might not believe that now. But when Lauren threw me out to all of her audience, it was of people here know I'm a behind the scenes person. You might not believe that now, but when Lauren threw me out to all of her audience, it was something that I never anticipated. I've had to adjust. Like how has, how has that impacted you? I had to throw you out to my audience. I had Joss there. And so she had to turn the camera for a while, but I never anticipated that. And I never anticipated doing something like this. So I was wondering like how it's impacted your relationship. Nobody really knows me still. I mean, I have a very small presence. So for me, there's, the impact has been minimal. I've had,
Starting point is 00:28:47 I've done, I've been more active lately, but, um, I don't see any negative repercussions. Um, but you can answer that as well. Yeah, no, I mean, I think that Jeffrey's always kind of had some say in thing, you know, if I was writing things I would talk about, especially because I just have always shared so much of my life. So if I was talking about the process when we first got engaged or when we moved into, you know, a place together, or when I got pregnant, you know, those are things that I always shared. So to me, he was always kind of alongside of me, even though I was kind of the forward facing person of the, of the brand. Okay. So do you guys believe in love at first sight? And did you have love at first sight? I did, but one right answer here, Jeffrey, only one, right?
Starting point is 00:29:35 Well, this is the podcast. So I did, I, she came into my office. I saw her, I was, I was thunderstruck and I was like, wow, this is a stunning woman. And maybe she liked me. She didn't. Um, I was wearing a, it was, it was a lot, it was like this time of year, it was very hot. I was wearing a seersucker suit and, uh, for whatever batteries I made that decision. And she didn't think much of me. We had lunch with some other clients and I was surprised she even returned my call the next time. I actually thought a lot about you, but I just didn't know if you liked me. Right. Um, but, but yeah, I mean, I do believe in love at first sight and it was one of those things that, um, when I first started talking to Jeffrey, I was always trying to find excuses to reach out to him. He was one of my
Starting point is 00:30:20 clients. And so I was always like, Hey, just making sure everything's good. Like I was, I was really bad at that particular job. And so that was the only thing I was really good at following up with everything on his, you know, with, with that. But right, right away, I mean, I met Jeffrey when I was 24 and I was like, this is not a guy that I just want to have like a relationship with a year. Like this is the guy that I see myself marrying. If you were giving young couples some advice, what's the biggest piece of advice? I know that's a really broad question. It might take some time to kind of hone it in, but like advice what's the biggest piece of advice i know that's a really broad question it might take some time to kind of hone it in but like what is the biggest thing that you think's made your relationship work this long i think just it's all about
Starting point is 00:30:53 communication so it's about talking to each other it's about being a good listener so not just kind of hearing what they say but like to really listen and oh we're in trouble we're done we're done call it no keep going i'm serious keep going. I'm serious. Keep going. I'm listening. But for us, I think communication has been everything. So if someone has done something messed up and hurt the other person's feelings, or if you're giving positive praise, I think it all, at least for me, comes down to communication. I want to talk about the pressure of putting your life online. Because there is pressure. I mean, I feel it. Oh yeah.
Starting point is 00:31:27 Michael feels it. Um, how has that sort of impacted your relationship? I can speak, I guess, to you or for you. Um, Emily's not a huge public person. So this role that she's taken on this job is the antithesis of who she is as an individual. And it's made her, I mean, candidly, I've seen it have self-doubt, have at times a lower sense of self in general. It hits her on an emotional level that I don't relate to because I'm not in this position. But it's hard as a husband to see her
Starting point is 00:31:58 have these moments of self-hatred, if you will, and just not being her best self to herself. And that's the challenge I see from my perspective of her. Yeah. And I think it's one of those things that I feel like, again, I come across a certain way that people assume that I've got it together and I'm balancing. People are always like, how do you balance it all? And I think it's only within the last few months, really, that I've kind of been opening up more. I feel like Insta Stories has been a really wonderful platform for that to kind of share some of my anxiety and, you know, self-doubt. And it's also just actually really liberating for, again, for such an introverted private person. It's very intimidating to kind of share just such vulnerable moments with strangers, essentially.
Starting point is 00:32:44 And so but opening up has made me realize that I'm not the only one going through it. to kind of share just such vulnerable moments with strangers, essentially. And so, but opening up has made me realize that I'm not the only one going through it and that it really doesn't matter where you are in your life, in your career, that everyone struggles with doubt. And so I think having such a public-facing persona has been one of kind of the scarier things, but it's brought about really good things for me. I always say you have to get uncomfortable to become comfortable. A hundred percent. What does influence mean to both you guys?
Starting point is 00:33:12 I think for me, I take my role as kind of influencer very, I don't know, I take it to heart in that I really try to always do what's right by both my, me and and my audience um I think as long as that's kind of your guiding light if you will I mean I think um I try to do things I try to lead a life that I I try to be proud of um and if I'm influencing people in how they're dressing or how they do their hair or I don't know their relationship whatever it is is, I think that's the most important thing for me. I always wanted to be a teacher when I was a kid. So I look at it as like, how can I share information? How can I share something that I'm passionate about or just really informative pieces?
Starting point is 00:33:55 And while I don't have, you know, the reach, I feel like my take is if you watch something I do, you're going to get something from it, either a lesson, a tip, or something. So that's my influence. Where do you guys think this industry is going in the next five years? I don't know. I do think the mobile experience is just going to increase. I mean, people pick up their phone.
Starting point is 00:34:19 There was a stat the other day in the New York Times, like 2,000 times a day, which seemed impossible, but they're touching it 2,000 times a day. So I think this piece of plastic and metal that's in our hand is so vital to our day to day that, and how we consume content, I think it's just whoever comes up with the next kind of attachment or some kind of virtual representation of that personalization, whether it's glasses or a ring or some kind of projection thing in front of you, the content will always flow where I think the platforms move. And that's where I see it. It's sight, sound, motion in a more abstract way. Last question before we get into rapid fire
Starting point is 00:34:53 questions. Rapid fire. Rapid fire. What's a book, a resource, a podcast that you would recommend to everyone out here? Something that you guys love that's made all the difference maybe in your business. I feel bad stealing this one because, and it's not really a podcast, but we, we both listen to Howard Stern and I learned about him. We all listen to Howard Stern. We all do. But I give Jeffrey full credit because before him, I was like, that guy's so gross. He like, like just talks to porn stars all day. Um, he's like the single best interviewer. Um, and so that, I mean, I would say that's one of my favorite resources that I'll listen to. I listened to old kid rock and Howard Stern interviews last night till like 4 a.m.
Starting point is 00:35:32 And not by chance, just I have the app and I agree. It's great. How often do you listen to Howard Stern? Because I feel like... Mostly when you're talking and droning on at me. Yeah, it's like he has these noise canceling headphones. It's like you're in a relationship with Howard Stern. I'm in a...
Starting point is 00:35:47 Yeah, we all are. Any of us are. I'll let you do the rapid-fire questions. Favorite cocktail? Go. Hendrix Martini. Negroni. Why?
Starting point is 00:35:56 Because it's bittersweet and balanced perfectly. I don't have a reason. It gets me a nice buzz. Just gets you going. Yeah. Biggest pet peeve? Unsolicited advice. For me, it's. Just gets you going. Yeah. Biggest pet peeve? Unsolicited advice. For me, it's being touched with wet hands.
Starting point is 00:36:11 Sweaty hands? No, no. Oh, God, that's way worse. Wet. Anything wet. If Jeffrey's just washed a dish or something, and he's like, hey, babe. No, I will just shrink into the ground.
Starting point is 00:36:20 But sweaty is a whole different ballgame. That's disgusting. Wait, his hands are always wet, though, because you don't do the dishes, so he's doing them. Fair point. Where is the worst place you could get stuck? In a cave. Sorry, you guys. The recent events have made me realize that is my single biggest fear. Yeah. I don't like an elevator. If I was like in, you know, the 50th floor stuck between two floors, that'd be kind of bad. My dad was actually stuck in an
Starting point is 00:36:48 elevator in the 1989 earthquake in San Francisco. Crazy story. Yeah. He was like on the floor, like had to climb out between floors. Like, yeah, that sounds her biggest nightmare. I feel like mine's an Uber where they don't stop talking, you know, have you done the thing where you'll pretend to be on a call? Oh, I've done so many things. I pretended to be deaf once. I'll tell you how to do it. You know those little earbuds?
Starting point is 00:37:11 Everyone in the office always gives me a hard time for wearing the earbuds. But I put them in, and they're not always playing. But if I get in an Uber and the guy gets a little chatty, right? He gets a little too chatty. You do the little point to your ear. Yeah. And you do that. I do the point to the phone.
Starting point is 00:37:26 Sorry. Yeah. And it's really my dad. But listen, you want to be nice and you want to talk, but at the same time, you want to just... You want to get where you're going. You want to get where you're going. Yeah.
Starting point is 00:37:33 That's a good answer. Okay. What's... This is more for Emily. What's your favorite, latest, go-to beauty product? And we want you to get so specific. The Laura Mercier sticks. like the, the, this is what I'm wearing right now. And I actually combined two colors. This is fab and another one. Maybe you
Starting point is 00:37:53 can put it on your Insta story later. I'll put it on my Insta story. I think I even, I answered this question last night on Insta just because people have been wanting to know, but, um, they go on, they make your lips just the tiniest bit dry, but you can literally eat like 17 meals, and it doesn't budge. Looks really good. Thank you. What is the first thing that you notice about the opposite sex? And Michael, we aren't asking you.
Starting point is 00:38:17 That was my question. I know, I stole it. First thing. Go. Gut reaction. Jeffrey, go. Chest. Michael said cannons. I was like reaction. Jeffrey, go. Chest. Michael said cannons.
Starting point is 00:38:28 I was like, you're not 51. Please, say boobs. I mean, we are at the Grove. Chest was really lovely. I was like, you've never used that word ever. That's super creepy. Yes, I have used that word. For me, height. Oh, great.
Starting point is 00:38:44 Oh, no. She'll talk about certain people like, he's sick. Her biggest thing is Goog, height. Oh, great. Oh, no, no. She'll talk about certain people like, he's sick. Her biggest thing is Googling height. How tall is X, Y, and Z? Usually I'm within one inch. So if you ask me pretty much any celebrity, and don't put me on the spot because I feel like that'll be my cap up. You should do it right now.
Starting point is 00:38:56 Test it out. She's pretty good. But I'm pretty, and then I'll Google it. Most Google searches start with how tall is. Howard Stern. Six, five. Oh, okay. Mine's probably hairline. I love a good hairline.
Starting point is 00:39:08 I also like skin lately and your skincare routine has been really, really great. Michael, look at you. Looks good. Jeffrey, we can talk offline. He told me today that he does a seven step skin routine. I'm like, wow, you're like Korean beauty. Everyone wants you to come on my YouTube channel.
Starting point is 00:39:23 It's like out of American Psycho. He loves Dr it is american you kind of have a christian bale thing go i mean all right he loves as long as it depends what movie you're referring to there's like the machinist when he's really not looking that's not the goal he's playing dick cheney in his next movie if you're going that direction i'm gonna jump off the stage but there are some good ones sometimes we get seated at a better table because people think he's Christian Bale. Sometimes. You could play that off a little more. Okay, who normally wins in an argument? There are no winners
Starting point is 00:39:52 in an argument. Only losers. What a good answer. I think that's a cute answer, but I really do think we really... I teed it up and you're knocking it down. No, I couldn't agree more. Really, we come to a good place. We both apologize and we both mean it.
Starting point is 00:40:07 We're not just saying it. We're not just being passive aggressive, which is something I've struggled with my whole life. Um, no, but we, I really do feel like we, we don't go to bed angry.
Starting point is 00:40:15 We just come to like a nice place. Jeffrey and I, I will say for as frequent as the little fights and arguments are, because I feel like mainly, I would say 95% of our arguments are due to work stuff. We always get to a good place. We're really good at compromising. The therapy helps.
Starting point is 00:40:38 We've been in one long argument since sixth grade, and nobody's won yet. We're going to see how it ends. No, I win everything all the time. I don't care. I'm always the winner. We recover quickly, but I still win. But, but what, what do you actually win? I mean, I just do this thing where I ignore, like I'll go real silent, like deafening silent. My friend, Jackie, I don't know if she's here right now of the bitch Bible told me to play the gone girl
Starting point is 00:41:03 soundtrack in the back. I'll play it soft on Alexa and just be dead silent. And I can go silent for like three days. That's hard for me to believe. If we wake up in the morning and I've been misbehaving. No, nothing. I'll do that thing where I kind of like touch her tight, like just a little bit to see how mad she is. He gauges it. I gauge it.
Starting point is 00:41:26 Is it like a body temperature thing where it's like. If I get a smack, then I know I'm in trouble. You know what? I gotta keep it fun. We gotta keep it spicy. Okay. Those are our rapid fire questions. We're going to do a listener Q&A. Are we okay with the fountain? How do you stay so fit when a lot
Starting point is 00:41:42 of your work revolves around cupcakes? For me, it's all about balance. And I do have a lot of sweets. That's like my favorite thing in the world. But if I'm having like ice cream in the evening, I really just try to have a very light breakfast, like a modest lunch. So can you give us specifics on exactly what breakfast is like exactly even how many eggs you have? No breakfast. A hundred percent. So I either do no breakfast, um, and I'll just do coffee and whole milk. And then another one, like a little bit later with more whole milk. I find that if I have just like a lot of whole milk, that'll like get me. If I have breakfast at like 6am, I'm hungry again at eight. So for me, I've just been kind of,
Starting point is 00:42:25 Jeffrey and I've been doing that kind of like, fasting is not the right word, but kind of like in the morning, we just won't really have anything until lunch. So I'll have a modest lunch. We usually have like a salmon bowl with rice and cucumber, kale. It's like not fun, but just so that then I can have fun at night. And I like to have rosé or a martini, that kind of thing. But I think a lot of it also comes down to genetics. And we did that 23andMe thing and it was predisposed for me to weigh less. I played a ton of sports growing up, but for the most part, I do find that it's a bit of a balancing act. Working out?
Starting point is 00:43:02 No. Wow. God, God. But I need to get back into it for the mental health aspect of it. But for the most part, you know, I, I try to go on walks, but I have not found a routine that I can stick with. Um, I actually have been trying intermittent fasting for the last two months. I haven't talked about it publicly. I like to try stuff for a long time, but I love it because I feel it takes the pressure off you in the morning and then I can eat what I want later. I feel the same way, especially because for me, again, like if I eat early in the morning, I have like four meals by lunch. Whereas if I kind of don't think about it, it also then just
Starting point is 00:43:41 like I have different kinds of energy because I just have like coffee pulsing through my veins. I don't know. It's, it's been working for me too. I'm like really happy with it, but I've also been waiting to like see just cause I also don't want to sound like one of those girls that like doesn't eat cause that's furthest, like couldn't be further from the truth. Yeah. And it's giving your, your digestion a break. So basically what I do is cause I eat late, I'll, I'll stop eating at nine or 10 and then sometimes I won't eat until one, which sounds nuts, but it's actually for, and I've been doing it for two months. So I can say this for me, it's actually sort of working cause I don't have to think about breakfast. I can do coffee and almond milk and I do like a fiber powder, tons of water with lemon. And then one o'clock comes and I just really give myself fiber and
Starting point is 00:44:24 protein and lots of greens. And then at night I sort of and I just really give myself fiber and protein and lots of greens. And then at night I sort of eat what I want and you can have a cocktail and then you're done and you don't have to take the thinking out of it. Yeah, exactly. And Michael told me the other day, he goes, I've been intermittent fasting my whole life. Michael's a trendsetter. Head of the curve. Head of the curve. If we have any more questions. Hi. Hi. What's your favorite personal development book? Jeffrey? Hello. Thank you.
Starting point is 00:44:49 Actually, I read a recent book by, I think his name is pronounced John Doerr, called Measure What Matters. And it's more of a business book, actually. But the principle, he was an early investor in Google. And I think maybe the first big investor. And it wasn't about personal development per se, but the premise was setting kind of these goals, these, who is it, key personal identifiers, or KPIs basically. And it kind of made me rethink how I approach myself and my work and my business, and it led me to finding this actual new journal by Best Self Co, where every day I have my schedule, but also at the bottom of the page, there are, at the morning,
Starting point is 00:45:29 you talk about three things you're grateful for. So even though it's a business book, you kind of take your mind out of it and think, okay, I'm grateful for these three things this morning. And then at the end of the day, you write three things you're grateful for at night. So the principles are work is busy. You measure a lot lot of things but take a step back and reminisce about what is good in life for those three things and usually it's the same thing for me it's like i'm happy for my family's health and for you know my family and my wife and my child um but it could change and it's it's not just about consuming you know content or creating work all day it's it's reflecting on your own self and giving that kind of, I think, comfort. I have to shout out, Awaken the Giant Within. I talk about this a lot. I love,
Starting point is 00:46:09 love, love that book because I feel like it, it talks to you about how you have a choice to create your own future and you can either let your past fuel you or victimize you. And it's life-changing if you guys are looking for a personal development book. And I feel like you have a couple up your sleeve. Oh, I always, I think self-awareness is a, is a real thing. And, uh, is that a book called self-awareness? No, it's a universal concept. Universal concept. Are you going to write it? There's a book. It's really short. You could read it in probably an hour. It's called managing oneself by Peter Drucker. And I think that's really good place to start for personal development. And then I really like a book called poor Charlie's almanac by Charlie Munger. He's a Warren Buffett's partner. And I think that's a really good place to start for personal development. And then I really like a book called Poor Charlie's Almanac by Charlie Munger.
Starting point is 00:46:46 He's Warren Buffett's partner. And I think that gives you a lot of really good life lessons on just how to compose yourself and how to act as a human being and how to act with honor. And so that's a book that I recommend all the time as well. I feel awkward that I'm the only one that does not read these books.
Starting point is 00:47:01 Recommend a murder mystery. I basically, all I read are murder mysteries. Um, I, I love all of them. If it has the word like girl in the blank, she's like, oh,
Starting point is 00:47:10 I'm not reading it today. I've read it. Yeah. I've read it. I've loved it. Um, yeah, that's pretty much what I read exclusively.
Starting point is 00:47:15 You have to send me your list cause you said you would, and then I'll put it on my Instagram stories, sharing it with everyone. I just recently made like a whole highlight within, um, Insta Stories because it's one of the things that I get asked most frequently. And I have so many books. I tear through them, but they're all so good. Do we have time for one more question, Paige?
Starting point is 00:47:36 Yeah. More questions. How do you balance being a mom and running your business? Because you said you have a daughter and I'm sure she takes up a good amount of time being a mom and running your business? Because you said you have a daughter. And I'm sure she takes up a good amount of time being a mom myself. So how do you balance and find time to allocate to being a mom? Yeah, so that's one of the harder balancing acts. Just coming home from a day at work and then just kind of turning that off and then being a mom. But it's also helped me compartmentalize and, like Jeffrey was saying, really focus on what's important because nothing else matters. Kind of, you know, friends, family, like that's all that really matters to me.
Starting point is 00:48:15 I really try to set boundaries so that when I'm at work, I'm not just kind of hanging out looking at pictures and videos of her, which is hard to do because she's really cute and I like to go through those things. And likewise, when, you know, so I'm at work, I try to really focus simply on work. Whereas at home, she's my focus. I want to be doing, having dance parties with her and reading to her. And just also so that she feels like she's a priority in my life. So the balance isn't always easy, but like Jeffrey said, what we're doing isn't, it's not brain surgery. And so if there's an email that needs to be responded to, she goes to bed pretty early so I can answer it at 7.30 as soon as she's down. It's hard with smartphones because everything
Starting point is 00:48:57 is so easy. You can just kind of do a quick email. I certainly do that sometimes. And she's even said, mommy, get off your phone. And that's like the best reminder for me. I'm like, yep. Okay. Point taken. And sometimes I just put the phone in another room. So I'm not even tempted by it. And I can just focus my attention on her.
Starting point is 00:49:13 So I would like to ask. So like for someone who's starting out or anything like that, like there's so many platforms for like building your brand or your content or whatever. There's like Instagram, YouTube, Amazon, like, I mean, the list goes on with so many things. Like, and it just has to be so overwhelming. Like, where do you tell people to like focus, I guess, like where they should be focusing most? Should we be focusing more on like Instagram and Instagram TV? Or should we focus more on YouTube? Like what really, I guess, like builds it more or should we be doing both? I always say if I was starting out, I would get so, so, so niche and start an Instagram account called like that target girl. And I've talked about this a lot on the podcast. I think someone
Starting point is 00:49:54 actually started the Instagram account, which is amazing. Um, and, and I would, I would get so niche and I would just share all my clothes on Instagram from Target. And my goal would be is to potentially have partnerships with Target and then maybe do my own line at Target, but really just hone in on that niche and microblog through Instagram. I think nowadays, Emily and I start, I mean, I started eight years ago, you started 10 and we started out when blogging was like the wild, wild west and it's changed and it's evolved. And I think as creators, if you're starting out now, you need to really be paying attention to the evolution. And I believe if I was starting out, I would micro blog through Instagram. I would
Starting point is 00:50:37 use Instagram stories to growth hack to my Instagram. And then I would definitely be using IGTV. Um, I think YouTube is extremely overwhelming and you really have to be a practitioner of it. Um, I would start more just with Instagram and really microblog and not try to just get everything at once. I have just two cents on this. I think a lot of people overwhelm themselves because they think, you know, there's Instagram, there's Instagram TV, there's YouTube, there's Facebook, there's blogs. And so you figure like, you have to do everything. For me, at this point now, I would consider myself a podcast content creator. And it was easy for me and Lauren because I enjoy podcasting. I really enjoy
Starting point is 00:51:19 talking to people. If you guys don't know this already, I enjoy talking. And I think whatever medium you're going to choose, you have to really enjoy doing, and you shouldn't do it just because everybody, like if you don't like taking pictures and creating content on Instagram, maybe that's not the best strategy to start. Uh, when we started our podcast, I said, this could be something really interesting because we both enjoy conversation. We both enjoy talking to people. And I thought it was something that I could dedicate a lot of my time to. So I guess my two cents there is pick a medium where you really enjoy creating the content and then focus in on that. And over time you can expand into other things. But if you
Starting point is 00:51:53 try to do everything at once out the gate, it's, it's really difficult and overwhelming. And I wouldn't recommend it. I want to hear what you guys say on this. I mean, just the simple play to your strength. I mean, not everybody's good at everything and it seems like, Oh, I have to do everything out there. But you know, if you're a great writer, right? If you're a great photographer, shoot photographs. If you're great on camera, then speak to the camera and create video content. You don't have to be all things to all people because earlier, I think we talked about this. If you try to please everyone, you please no one, you know, find your strength, pick your lane and you know, find your niche and drive that drive hard against that. Is it niche or niche?
Starting point is 00:52:26 Tomato, tomato. What is it? I say niche. Is that bad? I go niche. I go niche, but you know, whatever. Niche sounds very French, so I feel like you need to switch it to that.
Starting point is 00:52:35 We try to be really fancy. Okay. Find your groove. There's a groove, right? And just play to that strength. Don't try to be everything. It could be grove. Find your grove. Tonight, it's grove find your slice hi lauren hello nice meeting you at alfred the other day by
Starting point is 00:52:52 the way um so my question is you curate a lot of wonderful products on your blog where do you discover these products because some of them are just so random, like the yellow glasses and stuff like that. I am very, very random. I try to look at white space. I'm always looking at what people maybe aren't thinking of, whether that's an acupressure pillow or an ice roller or a jaw bra. If you don't know what that is, it's like this ice thing that you put around your jaw that makes you not be swollen. I like to find things that other people aren't talking about and I like to use them over and over and over to the point where it's obnoxious and then share with the audience. I don't put anything on my blog that I don't use all the time. And I mean, sure, I can talk about a serum, like, yeah, but what can I talk about
Starting point is 00:53:41 that's really different and sort of a plot twist and how can I introduce it to people in a way that they want to incorporate it into their lives? Meaning like, I'll give you an example, like sunscreen. Like we all try to use sunscreen, I hope. But I found this sunscreen that was caffeinated sunscreen. And what that did is it tightens your skin and tightens your pores. And so when you lay makeup on top of it, you just have this really super tight, flawless canvas. And that was something that I was really, really excited to share with the audience.
Starting point is 00:54:12 Stuff like that really gets me off. I think that's sort of, I would probably say that's one of my favorite parts of the job. And it was very nice to meet you at Alphonse. Thank you. Guys, don't forget to check out our new podcast site. Don't mean to brag. It's looking so cute. All of the show notes from this episode and all the other episodes can be found there. It's again, keeping it streamlined. It's a really awesome resource that highlights all the insane people we've talked to. We also have all the different books
Starting point is 00:54:40 and resources that they've recommended as well as things that we've recommended and it has a section for new listeners trying to get caught up to speed. So check it out. That's tscpodcast.com. As always, to win five of my favorite beauty products, simply tell me your favorite part of this episode on my latest Instagram and I will DM you and get your address to send you some very TSC-esque goodies. Thank you guys for listening. If you rate and review the podcast, please screenshot it. Email it to asklauren, Lauren with a Y, at theskinnyconfidential.com. And we will send you my top beauty hacks straight to your inbox.
Starting point is 00:55:18 And we will see you Thursday because as you know, every other Thursday, there's an extra episode. This episode was brought to you by Four Sigmatic, one of our favorite companies in the world. We interviewed Taro, the founder of the show, and had to bring the brand on board as a partner. Four Sigmatic specializes in superfoods, medicinal mushrooms, and adaptogenic herbs. And they make drinking mushrooms and superfoods delicious and easy to do with their mushroom coffees, mushroom superfood blends, and mushroom elixirs. If you're looking for a coffee alternative to switch up your caffeine intake, Four Sigmatic has the blends for you. They're delicious. I use them almost every day. Just open a pack and add to hot water. They don't taste like mushrooms. And like always, we have a special offer just for him and her
Starting point is 00:55:56 listeners. Go to foursigmatic.com forward slash skinny and enter promo code skinny at checkout for 15% off your entire order. This episode was brought to you by Skillshare. Skillshare is an online learning space offering more than 20,000 courses. I'm currently using the platform to learn After Effects, which is the platform that creates all of our Instagram story motion graphics. This is a tool for brands and individuals to acquire new skills or take novice skills to an expert level. Think of it as the Netflix for learning skills. So join the millions of students already learning on Skillshare today with a special offer just for you guys. Get two months of Skillshare for just 99 cents. That's right, guys. Skillshare is offering the Skinny Confidential listeners two months of unlimited access to over 20,000 classes
Starting point is 00:56:40 for just 99 cents. To sign up, go to Skillshare.com slash skinny. Again, go to Skillshare.com slash skinny to start your two months of learning now. That's Skillshare.com slash skinny. Happy learning.

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