The Skinny Confidential Him & Her Podcast - #136: Justin Anderson - Celebrity Hair Colorist, Launching a Brand Online, Success Strategies, Hair Color, Influencer Marketing & Recipes for Success

Episode Date: September 11, 2018

On this episode we sit down with celebrity hair colorist Justin Anderson. Justin is not just any celebrity hair colorist, he is also a serial entrepreneur and co-founder of the dpHUE hair care line. On this episode we discuss celebrity hair, growing up gay and mormon, family dynamics, pursuing your dream and life path, passion for your career, influencer marketing, launching a product in the digital age, how to create impactful content, authentic brand building, filtering good advice and bad advice, hair color advice, mistakes people make with hair color, & recipes for success.  To connect with Justin Anderson click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) **For this episode dpHUE is offering all Him & Her Listeners $10 off all products when using code skinnyHUE at checkout WOO FOR PLAY is the all natural and organic coconut love oil that is changing the way we have sex. With only 4 all natural ingredients WOO is the perfect personal lubricant to spice up your sex life.  All Him & Her Listeners will receive 20% off your entire order plus free shipping when when visiting www.wooforplay.com & using promo code HIMANDHER at checkout. This episode is brought to you by THRIVE MARKET. We use Thrive for our online grocery delivery on a weekly basis. They provide the highest quality products and ingredients delivered straight to our door with unbeatable prices.  Be sure to grab our deal by going to to https://thrivemarket.com/skinny to receive 25% off your first order + free shipping and a 30 day trial. This episode was brought to you by Third Love Third Love knows there’s a perfect bra for everyone, so right now they are offering TSC listeners 15% off your first order! If you want to get your own perfect fitting bra Go to www.thirdlove.com/skinny and get 15% off your first purchase! 

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enter promo code him and her for 20% off. This episode is brought to you by A Third Love. So when it comes to a bra and pajamas, I like to check my boxes. You know what I mean? I don't ask for much. I just want the perfect fit. I like a lot of size options, quality, and convenience. And you know I'm not a mall person at all. I like a lot of size options, quality, and convenience. And you know I'm not a mall person at all. I like to order online. So enter Third Love, okay? I have been wearing Third Love pajamas and bras for the last six months.

I'm obsessed. Okay, if you wanna check it out, go to thirdlove.com slash skinny and get 15% off your first purchase. Make sure you use the code, guys. That's thirdlove.com slash skinny for 15% off your first purchase. Make sure you use the code guys. That's thirdlove.com slash skinny for 15% off today. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness.

Welcome to the skinny, him and her. So I went to beauty school and it was one of those things, it's like I always tell people, if you, if there's something that you have a passion for, chances are if you follow it and you have to like overcome some sort of obstacle, like you're going to be good at it, right? Like I just knew if I go to beauty school,'m gonna be really good you know it's like when I was in beauty school I'm like I want to work on Jennifer Aniston you know like um I want to work on Kim Basinger and now those are two of my clients you know so it's like so how did I get there I think it was just really um I work my ass off I won't stop until I get what I want you know

what I mean I can attest to it I've seen it yeah like I mean I this until I get what I want. You know what I mean? I can attest to it. I've seen it. Yeah. Like, I mean, I, this morning I'm at yoga at 5am. Then I go to the gym and work out with the trainer after. And it's like, I know I need to get all the workout stuff before 7am because it's like the day after that just keeps going. I go to bed at eight o'clock because I want to like wake up really early. Like, so I'm just, I've always been super, super driven. Even though I was like a 13 year old kid, I used to set my alarm, wake up and go for runs before school. You know? And it's like,

what kid does stuff like that? Here we are again, coming in hot with another episode of the him and her show, the him show, her show, both. That clip was from our guests of the show today, celebrity hair colorist, which I just learned that's the proper way to say it, Justin Anderson. On this episode, we discuss hair, family dynamics, pursuing your dream and life path, passion for your career, influencer marketing, launching a product online, how to create impactful content, authentic brand building, and recipes and strategies for success. A lot in this episode. What up, guys? I am Lauren Everts, the creator of The Skinny Confidential, which is a cheeky resource for beauty, wellness, and business. And I'm Michael Bostic. I am a serial entrepreneur and brand builder. Most recently, most frequently, the CEO of Dear Media, which is a new kind of podcast network, marrying the digital world to the audio space. Here we go. Here we go. So I'm very, very excited about this episode because I think Justin has the best

personality. Like he has so much charisma. He's so funny. He's so warm. He has strength and warmth, as you would say, a compelling person has. Michael Bostic. Well, you know what's interesting? I went into this episode. I met Justin one time once at the DP Hugh house when you were getting your hair done. And I met him and I thought he was rad. And then I was like, okay, he's coming on the show. And I figured, okay, it'll be one of those shows where I'm kind of lost. Don't know how interested I am in hair color. You're interested in your own hair though. I am. But then I started talking to Justin and this guy packs a punch. He is extremely interesting, extremely well-read, a serial entrepreneur himself, co-founder of the DP Hugh brand. And we had a long conversation that I was very interested in and I'm interested in him.

He's very, very well-rounded and he commands the presence of a room and you're just like attracted to him. He has a magnetic personality, I would say. I think that this is one of my favorite interviews personally. It was great. We had a conversation, Justin and I, after and I told him, and I don't tell this to a lot of people that he is, and Justin, you are, if you're listening, a compelling person. And a compelling person in my book is somebody that has strength and warmth. Strength meaning they'll get shit done. Warmth meaning they don't just get stuff done for themselves. So that's a compliment of the highest regard.

Justin, you're a rock star. Do you think your wife is a compelling person? You're something. You're something. Before I get into my hair, I want to talk about your hair. How long does it take for you to do your hair? Be real. No, honestly, not long. Be real. Not long. What if I... It just comes like this. What if I hide your hairbrush? I got more now, so I'm good. So I wanted to surprise Michael. Michael's had the same hairbrush since high school. I'm not kidding you guys. We call it Old Blue.

You know that if you've been following along for a while. So Old Blue is looking real old. It's like a weathered old, old blue brush. So I wanted to buy him the exact same brush, but could not find it anywhere. I went into the dark, deep depths of the internet to find you another old blue. Finally, after about 100 million hours of search, I found you old red. Well, now I have, it's new red and new black. So now I have black, blue, and red, right?

Anyway, Michael's hair is looking better than ever. He has his rough pace that he talked about on his master list you guys will have to listen to that episode to hear his hair secrets but uh yeah maybe justin will dye my hair blonde and who knows i could see you wanting to do that after me since we're on the subject of beauty in this podcast i want to talk to you about thrive market thrive market does not just have food guys. Okay. It also has beauty and wellness products. I actually get a bunch of my beauty items there. If we're getting specific, like we always are, I get Aztec healing clay mask. Okay. This is such a find. It's like

six bucks. It's the best clay and it pulls impurities out of your face so if you have a zit you can just throw it on with a little apple cider vinegar which you can also get at thrive i like the brags one and you mix it up a little water put it on your face and let it sit there for as long as you can stand it then i also like the egyptian magic cream i get both of these items off thrive if you haven't tried egyptian magic cream you're missing out What I like to do with this is put it all over my face, all over my chest, all over my boobs, all over my hands, all over my arms, all over everywhere really. It's this amazing cream that I like to sleep with and I just feel like it nourishes your skin. It's insane. You can even do this after your Aztec Healing Clay Mask and even while you're at it, since you have the apple cider vinegar, just take a little shot.

You know what else? Sometimes I do steal your Egyptian magic cream, rub that on my face. But I was just in to Thrive's headquarters the other day talking to their marketing team about some other stuff. And they have a whole section of products that is actually developed by Thrive Market themselves. I fell in love with their beef jerky. Caroline, if you're listening to this, send me more beef jerky. Love that stuff, guys. You got to try this stuff. It's Thrive Beef Jerky Brand. Anyways, I don't want to take your beauty segment, but they don't just have household supplies. They have a lot of great food supplies. They have their own packaging, granola, all this

stuff. So he gave me a whole bag. So I'm in heaven. He's talked about this beef jerky for like hours and hours and hours. I've never seen you so attached to a certain food. I ate a whole bag today. I don't know how many jerky eaters there are out there, but- Would I like it? Yeah, try some. I gotta try it. I actually ate it all. I'll try it while I have my Aztec healing clay mask on, okay?

Thrive Market is offering all TSC him and her listeners 25% off your first order and free shipping with a one month trial when you go to thrivemarket.com slash skinny. Again, that's thrive market.com slash skinny again, that's thrive market.com slash skinny. And make sure you guys check out the skinny confidential page that has all my favorites on it. Happy shopping. Justin Anderson is one of the most coveted celebrity hair colorists in Hollywood. Justin's signature Southern California style

has landed his work on the covers of L W Cos, Cosmo, Glamour, and much more. He's also the go-to guy for Jennifer Aniston, Miley Cyrus, Margaret Robbie, Jillian Michaels, Kim Basinger, Kelly Osbourne, Ireland Baldwin, and Emma Roberts, to name a few, you guys. His work ranges from naturally beautiful to cutting edge trends, like my platinum do. He also happens to be the creative director of DP Hugh, which has the best apple cider vinegar rinse. Okay. You got to try it with that. Welcome to the show. Justin Anderson. This is the skinny confidential him and her. No, cause I don't like things to be that natural, actually. Like, I love really long hair.

I think the guy that does their hair, I'm just kind of like over it. Like, okay, you're putting like a long ass ponytail on every girl. Like, I just want things to be a little bit different, you know? Yeah. I also think that one girl in that family, I know Kendall's kind of the most different. I'm going to be completely lost in this conversation. I'm just going to try to keep up. But I feel like one girl in that family needs to be like kind of like high fashion and like use like I don't know

I'm just like I think that whole thing is changing like the over-the-top like everything. Are we ready to go that guy? I don't know. What are these two doing back there? Are we good to go? Yes kissing back there my assistant Alexi Alexi did Kylie's hair with the guy who colored her hair. Okay, so he love him Yeah He's the sweetest ever and it's so funny cuz the guy who colored her hair. Okay, I love him. Yeah, he's the sweetest ever. And it's so funny because the guy who colors their hair brought Alexi in because he wants to get all the blonde tricks. Because Alexi works for him.

You do have the blonde tricks. I do have the blonde tricks. Before we get into this interview, I need to ask you one thing. How good is Michael's hairline? It's so good. Who gets to have that? I know. It's why I married him.

Give me something. You need to think about those things for sure when you like pick a guy though i tell girls that all the time it's like you know what i was stressed today because both times i've seen you now it's like been at the very furthest point of me getting a haircut so i'm like fuck man he's probably gonna be like looking at my hair you have such good hair he's looking at my janky extension i didn't inspect if he had a cul-de-sac and nothing's happening it's just stays there his eyebrows everything it's so lucky you got the one thing it's so good i'll take it you have other

things too okay so i want to go back with your childhood because you're very close to your siblings very one of them works for you yeah my sister does work for me she works for me full time i stole her from her other job my sister and I have been like best friends forever. We lived together for years, just up until recently because she got engaged. I have a boyfriend. So we had to like move out from each other. But we're really, really close. But I grew up in a really tight Mormon family. So I'm from like a really big Mormon family, tons of cousins on both sides of the family. I grew up in Pasadena, California, where there's actually not a lot of Mormons. It's just literally all the Anderson Mormons. So we were like the big Mormon family there.

But my thing that I always tell people is like, it's weird that I do hair because I grew up around like all these guy cousins who all did like construction, right? And then all of us cousins, we did go to college, a lot of professional athletes in our family. So everyone like played sports, went to college, blah, blah. And then I was in college knowing in my head that I wanted to drop out and go to beauty school, but I was so afraid to tell like my Mormon family. But after my junior year of college, I was like in a fraternity. I was pretending I was straight. I was like partying. I was doing that whole thing. And there was nothing that I wanted to do. I think I was studying like the hospitality industry. Cause I was like, I want to open like a bar or restaurant or a club.

Like wanted to be that guy that every mom tells their daughter to run from, you know? But I was like, I really didn't want to do any of that. So I finally decided to tell my parents that I was going to beauty school. And I remember, um, what's that reaction like when I called? So my parents were on, my grandparents live in Hawaii. So my parents were visiting my grandparents in Hawaii. I'm gonna have you get close to this like this. Oh, yeah.

You got to get real involved. Yeah. I've never been that close to something like that. My family was in Hawaii and I called my mom and I told her and I was like shaking. I was so nervous to tell her. And my mom like lost her mind. Like she was pissed. Like, what are you talking?

And I think at that time she was kind of nervous about me coming out of the closet. My mom and I are still so close and she's so supportive of me being gay in a relationship and all that kind of stuff. But at that time, I think a mom's a little bit like they're scared. You know, that's like, I think at that time my mom's like, she didn't have any gay friends or it just made her nervous, you know? But I think that me saying I wanted to go to beauty school was kind of like the introduction to like, your son's a homo, you know, it's like get, get prepared, you know?

So she, she was pissed, but her immediate thing was like, fine, then just move to Beverly of like the introduction to like your son's a homo you know it's like get prepared you know so she she was pissed but her immediate thing was like fine then just move to beverly hills and be a gay hairdresser like that's not a real profession like no hairdresser makes any money and the thing is is like my personality i think being the middle boy in the family being the gay boy in the family like i love to prove people wrong like i want to stand up. I feel like it's like we all have that one thing that kind of makes us like work that much harder. I have to tell you every successful person we've had on this podcast, I swear to God,

has said what has fueled them initially is proving something. I just got chills. I like believe it so much. That's why whenever I work with like a really successful client, like I like to ask all those questions, you know, like what makes you strive? Because there's always something there, you know, whether it's, you were bullied as a kid,

you grew up in a family where you knew you were different, you know, um, whatever it was, you know? And for me, it was like, I was always kind of like the silent one who wanted to just like get ahead. You know what I mean? Like both my brothers were the best at everything. Like my younger brother was the best surfer, the best skateboarder. My older brother was the best athlete. And I just remember my parents made me play all these sports. And I was like, I don't really want to do any of this stuff. You know, it's like, it wasn't for me. I was competitive, but I just didn't care enough. But as I got older, I kind of started to figure out that it was like, that stuff didn't matter. Like I focused more on the stuff that would really,

really matter. You know, like I wanted to be like the one who made more money at the lemonade stand, you know, it's like, I knew I want to do these certain things. So I don't know, I just feel like I have a lot to prove in my family. But when my mom going back to that story, when my mom said, no hairdresser makes a career out of being a hairdresser, or like, you know, where do you think that's gonna go? You're, you're, you're dropping out of college, you're giving up on all your dreams. And it was just then that I'm like, Oh, I'm gonna prove it wrong, you know, and it really was one of those things. It's like, I love doing hair so much. Since I was a then that I'm like, oh, I'm going to prove it wrong, you know. And it really was one of those things that's like, I love doing hair so much. Since I was a kid, I was obsessed with hair.

Like my very first art class I ever took, the first thing I ever painted a picture of was Kim Basinger's hair from Batman, you know, because I was like obsessed with her blonde hair. And I was like an eight-year-old kid or whatever. And the teacher was like, what the hell is he doing, you know? Can you find that painting and frame it? I need to. And Kim's my client now. So the first time Kim ever sat in my chair, when I got the call to do Kim Basinger's hair, I was like freaking out, like shaking. And I, I meet so many celebrities, right? And blah, blah, blah. I hate talking about being a celebrity

hairdresser, but it's just what I do for a living. But I'm not going to sit here and be like, oh, I'm not impressed by celebrities because I love celebrities. I think they're amazing because celebrities are the best at what they do. To be a Hollywood star, like you're the shit, you know what I mean? Like you work your ass off. Talk about like have a drive, you know? So I like celebrities for that reason. Like what makes you tick?

How did you get to where you're at? So I get excited about celebrities for that reason. But when Kim came in, it was like a whole nother story. And it was the first time or pretty much the only time in my career where I had to just like walk up to her, shake her hand and just be like, Kim, I've got to get this out of the way before we move any further. Like you are the reason why I do hair color. Like I love you since I was a kid, you know, whatever. And it wasn't, I had to make sure I didn't do it like in a creepy way, like a stalker fan, but she's- I've been drawing your hair for years.

In a dark apartment somewhere. I have pictures of you everywhere. Candles, the whole thing. No, I mean, I did it in the sweetest way possible. And she's the nicest person in the world. And like, did she love her blonde? She did. I still do her all these years later. We text all the time. Every time her name pops up on my phone, I like, like shake a little bit. I'm like, oh my God, like Kim Basie. She's like the emoji queen too. Her emoji game is so good. Really? Yeah. I'll show you later. How did the rest of your family and your brothers particularly react when you

said you wanted to be a hairdresser or a hairstylist? That's such a good question. What's a proper term? Hair stylist, dresser? Listen, I told you I'm going to swim a little bit in this one. No, I love it. You shouldn't know. I mean, there's a lot of things you know about that I don't know about, but I'm a hair colorist actually. So I always kind of mess that up. I just say hairdresser. And then nothing bothers me. But technically, I'm a hair colorist because I only color hair. You know, master of blonde hair, right? So I'm a hair colorist.

He's a master of blonde hair. What if I would ever look good blonde? Maybe. Maybe. We do a little Tony thing on you. Tony? Maybe. It would look kind of cool.

Really? You know who it would look? You would look like Ryan Gosling in that driving movie. Oh, God. Here we go. He's going to ask me 20 times if he should do it. Place Beyond the Pines. I have one of my business partners watch that like 75 times.

That movie is intense. But aren't I thinking of Drive? Or is it the Beyond the Pines one? Beyond the Pines. Don't tell Michael that, though, because he looks in the mirror and plays with his hair more than I do. Well, he has such good hair. Yeah. He has a... Lauren, don't tell michael that though because he looks in the in the mirror and plays with this hair more than i do well he has such good hair yeah he has a don't sell yourself we actually named his hairbrush it's called old blue he's had it since high school and i hide it when he acts up what's so special about the brush you just i don't know it's just like

you know we all have that brush the other ones don't get it right oh my god it's so true i have that brush what am i saying like why am i acting i've almost canceled plane flights to be like listen trips over if it doesn't make it on the trip you freak out it's like hat i'm like listen trips over like we're done one time we got in like the biggest fight ever of our relationship and i considered taking the hairbrush laying it in the street letting someone run over it and then sprinkling the pieces on his that would only that would only be a loss for you yeah your loss for both of us yeah his life would be over okay so how do you go from telling your wait i want to go i want to i want to hear the reaction of the brothers oh that's

actually a really good question you know so when i very first told my mom to be really honest when i said i was going to beauty school wanted to become a hairdresser hair colorist whatever when i told my parents that at the same time i I was pretty much coming out of the closet. Like I was telling them, you know, and guess what? I'm gay. And, um, and guess what? My girlfriend's pregnant. I mean, it was a really hard time for my parents. I got, I got my girlfriend pregnant. I, whoa, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait,

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wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, wait, Wait, hold on. Before we get into this wild story, I want to shout out Third Love. Okay. I like my pajamas, buttery, organic, cotton, and breathable. I have been wearing Third Love pajamas for like the last five months. I especially rock them during surgery day in and day out. I have found that my favorite out of all of them is definitely the organic cotton jogger set. Okay. It's tagless. It's comfortable. It's chic and they have all different kinds of sizes. You got to go and check the website out. It's insane. Third love has a few standout pluses that you should know about. Number one, they're fit. They come in half sizes and they've tested millions of women in the fit department. So they know their shit. Okay. No tags, which is a real win-win for

me. It feels like you're not even wearing a bra when you're wearing their bra. It's honestly trippy. You guys, I've slept in their bra. The fabric is buttery. It's soft. It feels good. There's no wires, like no wires poking into your boobs. It's so uncomfortable. Guys are so lucky. They don't have to deal with that. They also have A through H sizing too. That's like so badass. I think that there's a fit finder on their site so you can find your perfect size. Also, you still feel pretty. The set, like I said, is chic. It's cute. It reminds me of what a celebrity in the 50s would wear to the Beverly Hills Hotel. You just want to like curl up and read a book in it. It screams chic. When it comes to choosing a color, I like the ballet pink, but I recently

got the black and I'm kind of in love with it. I may or may not have worn a duster coat over it and went to grab coffee and a blood orange iced tea the other day. It was, it was interesting. Anyway, I'm so into a comfy PJ moment for everyone. So right now, Third Love is offering our listeners 15% off your first order. Just go to thirdlove.com slash skinny now to find your perfect fitting bra and definitely grab the jogger set. You get 15% off your first purchase. That's thirdlove.com slash skinny for 15% off today. You know, this would be a complete mindfuck if I was your family.

I was like, listen, I'm gay. And I also have this girl pregnant. Cause I would be like, what? Pick one or the other there, buddy. No, it was, it was a real lot for my parents. That's why my parents, I mean, I give them so much credit now and I'm so close to them and they were really good, but it was just, I laid a lot on them at the time. But when all of that stuff came out, the gay stuff was hard for my family being a Mormon family, you know, coming from the Mormon background. And my mom's immediate reaction actually was, don't tell your brothers. Like, I don't want you to tell your brothers. And I remember being in my head being like, my brothers and I are so tight. Like, we love each other, you know, like whatever.

What's the age difference? About every two years, my parents had kids. There's four of us. My parents had four kids before they were even 30 years old so props to them like they started having kids at like i think 20 and then by 30 they had all four of us and so when my mom told me that don't tell your brothers i was like again if someone tells you not to do something i'm gonna do it but i felt really confident about it when i told my brothers my brothers they loved it you know like i think if you're like a really cool straight guy like you're a really cool straight guy, like straight guys are so comfortable with gay guys.

And I think they're cool. You know what I mean? It's like they're so comfortable. Yeah. And I think that like anyone who's weird about anyone being gay, it's when you have issues, you know, like it's just it's just the truth. You know, like it's the same. I'm I hate bullies more than anything.

But it's like I learned at such a young age, like if someone's bullying you or they don't like you for some reason, it's like it has so much to do with them. You know what I mean? And it's like I love my brothers. My were the sweetest kindest guys and when i told them they were totally totally chill wait so you got your girlfriend pregnant while all this is happening i did and i'm kind of messing up the timeline because my girlfriend um okay so when i went to college how does she feel about all this maybe that's the right question to ask not the brothers maybe i'm wondering about the pregnant girlfriend she's gonna listen to this podcast so i've got to be careful hey debbie how you doing debbie um no we're really really cool but debbie it's it all

worked out yeah i i got my high school girlfriend pregnant she had the baby we uh did an open adoption i mean that baby was like everyone wanted that baby it was you know it's like was the way you look like she's a beautiful girl and at the time i think it was you know it's like the way you look i can imagine she's a beautiful girl and at the time i think it was perfect so we met a bunch of families this is going down such a weird route but we met a bunch of families who wanted to adopt the show yeah they wanted to have a baby when they when they met us we had a group of people who we got to choose from we picked this great great family and i just recently like started talking more to my son he's about to graduate high school now so it's like my family and his family blonde blonde yeah he's blonde he looks like me the weird

this is crazy okay so one night a couple years ago I'm sitting on the couch just watching something stupid you know probably big brother I'm watching tv with my boyfriend all these years later and my son slides into my dms like writes me a direct message and says just hey and so i like look at it and i'm like oh that guy's kind of good looking i'm like who is that i'm like he's a child i'm not writing this person i'm sitting next to my boyfriend and i open it up and then all of a sudden i was like holy shit you know and he was like and then he wrote he's like do you know who this is so anyways i'm being kind of silly but this is a big moment you know like i immediately started crying and I was like freaked out, but it's like my high school son is

writing to me on direct message on Instagram. So we immediately started going to this whole thing and my boyfriend's sitting there and I don't want to tell him yet, but I'm like getting so teary eyed and whatever. And, uh, we go into this whole thing and it was, it was beautiful. I mean, just that story right there with him saying the things that he said, he's like, you know, I want to thank you for giving me the life that I have you know i i can only imagine because he was like you were just a little bit older than i am now when this happened and i can't even imagine he's like you made the decision to give me life and give me the family that i have now so long story short my family and his family we all had dinner shortly after that and it was just like this really really

cool amazing thing but yeah he does look a lot like me it's so weird when you see that stuff because it's like his hands are exactly like the forearms are the exact same you know the shape of his face and then when we met it was just like whoa like I didn't raise him but we're so much alike you know and like when his mom started telling me stories about him it's the same type of person so it's like it really is we are who we are you know even if somebody else raises us, you know, but like, he's like really close to the adults. Like I was obsessed with adults when I was a kid, you know, like I used to stay at school after school and talk to all my favorite teachers and ask them questions, you know, like, so you feel like you're related to adults more than the kids your age. I always did. I was just one of those kids that

I loved high school and I had a lot of fun. I was very involved in high school. Like I did all the student government. I, um, hung out with all the athletes and stuff. I just thought that was fun. I thought high school parties were the best parties I've ever been to. So I had fun, but I always wanted to grow up. I always wanted to make money. Like I really wanted to be successful. I liked asking adults how they got to where they were. Like I've always been really curious like that. So how do you go from telling your mom that you're going to beauty school to Chris McMillan's one? So I went to beauty school and it was one of those things. It's like, I always tell people, if you, if there's something that you have a passion for, chances are, if you follow it and you have to like overcome some sort

of obstacle, like you're going to be good at it. Right. Like I just knew if I go to beauty school, I'm going to be really good. You know, it's like when I was in beauty school, I'm like, I want to work on Jennifer Aniston, you know, like, um, I want to work on Kim Basinger. And now those are two of my clients, you know? So it's like, so how did I get there? I think it was just really, um, I work my ass off. I won't stop until I get what I want. You know what I mean? I can attest to it. I've seen it. Yeah. Like, I mean, I, this morning I'm at yoga at 5am. Then I go to the gym and work out with a trainer after. And it's like, I know I need to get all the workout stuff before 7am because it's like the day after that just keeps going. I go to bed at eight o'clock

because I want to like wake up really early. Like, so I'm just, I've always been super, super driven. Even though I was like a 13 year old kid, I used to set my alarm, wake up and go for runs before school, you know? And it's like, what kid does stuff like that? And I'm not saying that to say that I'm the shit or anything like that. It's just I think some of us, we have that it comes easy to me. So for me, it was like, it was really important to be the best at what I was. So when I finished beauty school, I went and worked at, I knew I wanted to do blonde hair, and I knew I wanted to be the best at it. So I did all my research at that time, there's no social media. So it's kind of like looking at W Magazine, Vogue Magazine, reading about who does the best blonde hair, you know, because Allure always has. Who was it at the time?

At the time, it was this guy, Art Luna. So I went and worked for Art Luna. It was this guy, Jonathan Gale. So I went and worked for Jonathan Gale. It was this woman, Sherry Eskridge, who was doing like Reese Witherspoon for Legally Blonde at the time. So I went and worked for her. So I worked for all three of those people. And I went in. It was kind of shady how I did it because I always say assistants need to stay with their boss for a long time to really learn. But I was just like a hopper. I'm like, I'm going to take information from all these people, and I'm going to get all of these like ways of coloring hair the best way,

and then I'm going to put it all together and do my own thing. So I went and worked for all of them. And then I went and I convinced the hottest salon at the time. It was the Neil George salon. I convinced them to put me on the floor. And they were so busy at the time. It was like all the hottest people worked there. Every celebrity was going there. So they put me on the floor. They gave me a shot. And it was just one of those things. It was like I was the one who would stay until midnight. You know, I'd ask for the keys, saying, oh, I'm going to take clients late. I would never say no.

If anyone called, I'd always fit somebody in or like, I got it. And my big break, I remember one day it was the end of the day and somebody called in and said, you know, Kirsten Dunst needs to go from red to blonde for Marie Antoinette. And everyone's like, I'm out.

You know, it's five o'clock at night. That's going to be till two, three o'clock in the morning. And I was like, I'll do it. I'll stay. And I had never done like a big celebrity, you know? So I did that. And then after that, like Vogue wrote an article saying this is the blonde guy to look out for. And then I think from there, it all kind of started happening. Vogue did that for free. Yeah. No, Vogue came. Yeah. Vogue came to me. There was,

and at that time it was like, I didn't know anything about PR. You know what I mean? It was just kind of like Vogue caught wind of it. And I think it was this cool story of this guy who's like 23 years old or whatever I was at the time. And he's coloring huge celebrities hair. And so it was just, yeah, it was for free. There was no PR thing. So then you went to Chris McMillan after this? Yeah. So then I was at Neil George for a little while. I did like a few celebrities. I was doing Kirsten and Kim Basinger. And then I started just meeting a lot of people in town and started working on other celebrities.

And then Chris and I shared a bunch of clients. And at one point, Chris just came to me. He's like, why don't you just work in my salon? You know, like we share so many people anyways. So I went over to Chris's salon and I was there for a really long time. Until recently. Until recently. So the thing where I'm at now i have my own i have my own product line with my partner donna polad it's called dp hue i'm obsessed with it yeah i really like it i love that you're obsessed there's purple shampoo and the apple cider so when she originally

told me the concept and how you guys have been marketing yourself like that's what intrigued me the most and i wanted to kind of like see i wanted to kind of like see, I think it's so smart the way you guys have marketed that product. And then also the, you know, Lauren goes in there, she gets a hair and then she's sharing it to the world. Like, I think it's just such a different way to, to market hair products that hasn't been done. And I think that's what you do. I want you to walk us through how you guys had this idea to curate this. It's like when you walk in there, it's like this community where you walk in and everyone has a great energy and you guys have a photo shoot set up

in the back with a diva light. Because let's be honest, how many times have I gone to a hair salon and they want to take a picture after and I'm like, not with this lighting, you know? Like, no, thank you. You guys have a full setup. So I feel really confident

and I want to post it on my own. We've like built the brand around social. It's the whole thing. There's so many smart and you have all your products out but it's not like in a selly way it's it's in a way where you want to snap the house and we did Instagram live together like how did you guys know to curate that kind of community or almost content marketing to sell product it for me I'm obsessed with it as much as you are. You know, you and I had talked a little bit about it before and I'm obsessed with social media. And so I think that social media will never go away. And when people try and say like, oh, Instagram is dying. I'm like, no, it's dying if

people do it the wrong way. And I got to this point right before we really started doing. So we have a house that we opened up called the DP Hugh house. And so my brand is DP Hugh. We opened up this house that's just all content. I invite all these people and people who are my clients, you know, people who are influencers, all reach out to people who like, I just think are funny or interesting and we invite them in. And I think the thing that we do differently, I've always said, we don't pay for one influencer. So a lot of people in this town are paid for, right? So everything's like hashtag ad, hashtag sponsored. And I hate that. I think that like, I understand why it has to happen, but I was like, I just don't want to do that. I want to see if there's a way that we can do it where I can invite people in like like a friend like hey

Lauren like I've always wanted to do your blonde hair like come in, you know I was Jillian Michaels introduced us and I remember when Jillian started working with you I'm like, I've always wanted to do Lauren's hair Is there a way that you can introduce us or whatever and it was just like all the relationships happen like that and When somebody like you comes in like you're a big deal. You could ask for money. You can ask like, what's exactly going to happen. And what we want to do is we want people to come in and we're like, do whatever works for your social media. We're going to give you no rules. We don't, we're not going to tell you what to write. We're not going to tell you what to talk about. We're literally just going

to come say, come in and just create your own content. I think people who have to create content are looking for stuff to create it about, you know? So when all these girls come in, I just make real relationships with them. And I'm like, if you love a certain product, like shout it out or talk about it. If you don't, you know, say that you don't like it or it doesn't work for you.

Just like leave it really, really open. And I think that that's what a lot of people have liked about us and they keep coming back. There's a lot of marketing people and brands that I used to work with that would for consulting and say like how do we set up influencer campaigns i feel like i should just bring you to the meeting and record what you just said because that's what brands need to understand when you try to micromanage the process with someone who is a content creator it always goes wrong but if you let them do their thing and they

love the product it's going to be successful i always say that i want to write a book or have a conference called yo brands and i want to get all the product, it's going to be successful. I always say that I want to write a book or have a conference called Yo Brands. And I want to get all the brands together. And I want to explain as a practitioner and influencer who's been doing it for the last eight years, how to make it seamless. And it is seamless with you. Like Tony sets it up in a way that doesn't feel like you have to do anything and then you come in, but you want to create the content. What I like about it too, is at the end of the day, you're an artist. And a lot of artists get caught up in their work. And you've found this way to scale a business

and also create a community. So I think you have like the whole sort of trifecta. I love that. I feel like you get it on, you and I are a lot alike. I can tell. I get it on a, like you should have seen my reaction to Michael, a visceral like no I couldn't sleep for like two nights because I'm like this is how you

launch a product yeah yeah and for me it was just one of those things like I love social media like we all do but I really really love it and I like people I like things that are authentic and I feel like Instagram's getting so weird like I'm not just saying this to you because you're my friend and I'm sitting in your podcast room right now, but like you do things like you share with people, you talk about things you like, you know, like you, you give people advice on things. You, you talk about products that you really like things that work for you. So like people want to follow your content. I feel like so much of Instagram is turning into all this sales stuff. You know, like I mute so many stories now because I'm just like, Oh God, stop with it. You know, or it's like the whole

blog world's really changing. You know, it's like every girl's a blogger now every girl is putting up an outfit photo you know but i want to like i want to learn from somebody i want to know about like your relationship like your guys's story is so freaking cute like people are invested in that you know like i don't know i just feel like there has to be a value add to whoever the whoever the audience member or consumer is right right? Like if you're just, if it's, if it's a vanity plan, like look at me,

me, me, like that gets old, right? But if you're, you can showcase yourself and provide some type of value, whether that's like comedic relief or entertainment or education. Like if it's, if you're providing one of those things,

then usually there's a takeaway and the person will continue to engage with their content. But if it's like, Hey, look how great I look and look at this trip. I'm like, there's two things that you do too, that I think is genius. We did an Instagram live and you were spilling all your tips and tricks. And so maybe there's a hairstylist

in Florida who's, who's listening or watching and they can pick up your tips and tricks and utilize them in their own, in their own life and what he does. And I'm just going to like shout you out for this. He brings in someone that adores him and wants to be like him and lets them, is it called, um, what's it called? A shadow. And the person gets to take notes and be involved and they can go. You're like mentoring people. It's like a mentor. So my, yep. My following on Instagram is hairdressers and I love hairdressers. I love the community that I'm a part of. I love what Instagram has done for the hair community now. So for me, it's like, I always want to continue to give back because I love education. I think it's fun, but I always say on my Instagram, it's like, if anyone wants to, if you're coming to LA, just reach out to us. We'll let you come

into the house. You follow me around, watch how I do hair, whatever. Can my hairstylist, Sean in San Diego, she's adorable come of course oh my gosh she'll freak out yeah of course hey sean hey sean no totally she can't but um the thing that's cool about that is like when i'm around them it like it gets me excited you know i feel like the scariest thing for us is if we're if we stop being interested you know or if we stop wanting to learn or you know like i don't know it's just like that's what keeps me excited and young. And it's like I don't want to. The moment we stop doing this show is the moment we stop being interested in talking to people.

Like there's we always talk like a vetting process when people like, you know, there's PR pitches that come in. I have this person on the show. And it's like unless you're interested in having a conversation with that person, it's not going to be. Even if they have 100 followers, you know, it doesn't matter. Oh, yeah. What's the worst advice you've ever received? Oh, my God. The worst advice.

Plot twist. Oh, my gosh. I don't know if I... Nothing pops out. So maybe I haven't gotten really bad advice. Or you've just chosen to focus on the good advice. Yeah, I have. I really am.

You know, like, I really am one of those people. Like, I work my ass off. I work, like, six days a week. I really am. You know, like I, I really am one of those people. Like I work my ass off. I work like six days a week. I never stop, but I don't focus on anything negative. And I'm really, really good at surrounding myself with really good people. That's a big part of the DPU house. You know, to be honest, it's like, as much as I love the hairdressing community, there's a weird part of the hairdresser community too. You know, there's a lot of like, there's gossip and there's jealousy and there's competitiveness, you know, and I would work in these salons where i'm like why are these people being competitive like i really am the type of guy if like if all of a sudden you wanted to try somebody else who

was like a friend of mine like i would not care you know what i mean like it's and then it's let's say a year later like hey justin it's lauren like i want to come back and get blonde it's like cool like i'm not i'm not competitive with people about that and there's a big part of the hairdressing community that is like that so part of the house is I wanted to create like an environment that I could be in where everyone's just like positive, you know, anytime we, we have a really good team, but you know, whenever there's somebody who kind of like, isn't like us, we will definitely kind of filter it out. So I'm good about like surrounding myself with, with good people. So I think maybe that's where the good advice comes from. I want, I want to talk about hair a little bit. So what are some essential hair products

that girls should use? Maybe if they have color in their hair, a lot of girls have color that are listening. Uh, well, one of the biggest things that I tell people that girls don't think about, and we'll talk about blonde cause you're a blonde. I do a lot of blondes, but a lot of girls don't realize that all these products that you put in your hair, they can tint your hair. So, you know, when you leave the salon and your, your hair is like this bright, beautiful blonde, right? Then a couple of weeks later, it's not as bright. And you're kind of like, what happened? Did the hair colors mess up? We don't realize all this stuff we put in our hair starts to dull the color. So you want to pay attention to all the

colors that you put into your hair. Like, like my Argan oil, right? Is Argan oil that amazing? No. Is mine that amazing? Yeah. Because it's completely clear. It's really, really lightweight. So all my blondes can put it on all the time and it's not going to dull out their blondes, you know? Tell us about the apple cider vinegar one. The apple cider vinegar is something that I'm like actually super, super passionate about. I just believe that we were taught from such a young age that we need to shampoo and condition our hair all the time, right? And what it ends up doing is like, it messes with your scalp, your scalp starts to get more oily, or like, you start to get dandruff, or we're drying our hair out. So like, it's almost like if you wash your t shirt every day, you suds it up,

the material is going to break down, the color is going to fade. So I wanted to create a way, my partner and I wanted to create a way where we would clean people's hair without stripping all the good oils out of it, strip the color out of it. So it's a way that you can clean your hair every day without stripping the good stuff out. So it's an apple cider vinegar-based product. Michael, I swear. Okay, so we've had a bunch of skin experts on here and he slowly started stealing my products.

My Dr. Dennis Gross, my Kate Somerville would go away. Now he has like a frigging eight-step routine. So he's hearing you say this. I only needed to have like 10 hours of conversation. And we have your products in my shower and I can see his eyes start to glaze over about how he's going to steal them. And guys are obsessed with it. I'm like a once every 10 days wash kind of person.

Unless it just looks like there's axle grease in my head, you know what I mean? Which is good. That's why it looks so shiny and healthy. But the thing is to like over shampoo your hair, like everyone wants shiny hair, right? That's what every hairdresser gets asked. gets asked like how to make my hair shinier Well, the thing is when you're shampooing every day, you're pulling all the good oils out of your hair. So your hairs it's flat It's not reflecting light anymore. So it doesn't look shiny So the apple cider vinegar I swear the more people use that all the time and your scalp kind of evens out it stops producing

So much oil and you're just washing your hair with the ACV With the ACV rinse your hair starts to get so much shinier because the cuticle is sealed, the right amount of oil is in your hair. It still feels clean. So we're just, we're over washing. For someone that doesn't live in LA, how can they communicate with their stylist what the best hair color is? Like, is there something they can say to get the best results? Should they ask for a toner? Like give us specifics. I think that photos say everything. I think that it's really hard for me to tell women which words to use. Cause I'll have a lot of clients who will sit in my chair for the first time. And like, I have a few photos. I know hairdressers hate photos. And I'm like, what hairdresser hates photos? Like I want to see, cause you could say,

I hate gold in my hair. And then show me a picture. What do you mean they hate photos? Like if someone brings in a photo? Sometimes they'll think like, I think in in their mind they think that that's almost offensive to be like here's this picture of jennifer anderson's hair color i want it and it's like well then go to the guy who does her color you know but it's like it's not like that you know for me it's like i want to see photos because i want to see tones you know because tattoo artists kind of do the same thing really like they like get mad if you say like do this obviously they don't want to oh yeah yeah totally no totally yeah um when i was like that's how i

relate to this no that's no that's totally what it is but for hair color like for me it's like it's the what i've learned over the years i've done so many women's hair color for so many years that women don't know a lot of like we always assume as hairdressers that people know the right words to use and they don't and that's why i don't really want to tell people the words to use but more just the photos because it's like what you say is gold could be totally ashy to me. You know what I mean? So it's like, that's good advice. So bring an exact photo. Yeah. What does Jennifer Aniston ask for? Like, give us some details there. Jennifer, the thing that I first like to say about Jennifer all the time is that if you have any sort of idea of how you want Jennifer Aniston

to be, if you met her in person, she beats it by a million. And I really like a warm hug from grandma. She really is the sweetest person on earth. Kind has the nicest group of friends around her at all times. Like she's just good. And I really feel like the more celebrities that I meet, I find the really good, sweet, loyal ones are the ones that just go further in this, in their industry, you know, and Jennifer is just like a prime example of that. Like there's no, it's, there's no mystery to me why she just keeps doing movie after movie and getting all these good roles because she's just genuinely that good. So with Jennifer, the thing, she likes to keep it natural. You know, she, she wants it to look beachy. Sometimes I will,

to be honest honest tell her to calm down with the blonde i think that jennifer looks better like right now she's on the cover of in style magazine and she photographs really really well when she has more depth in her hair and you did her hair so i think that um she's really good though with like back and forth talking she wants to hear what i what i have to say you know um there are times like anyone though there are times where she's like i want to be really blonde right now you know like i'm just feeling it you know uh so there's a lot of back and forth but i think the thing on her that i need to like pay attention to is always kind of keeping depth in her hair

that's when it looks the best was there a specific celebrity that when you did when you do the hair like kind of set set it off like it was did that one person and you started getting a lot more clients or is that, or is it just kind of been like a slow process? It was kind of like a slow process, but to be honest, when I started doing Jennifer Aniston, like, um, a lot of stuff happened. I noticed a lot of change. You know, when I very first started doing her years ago, I remember that's when brands like, I can't really name it, but big brands would come to me and they wanted me to be in an ambassador, right? Every brand wants this like ambassador who does big celebrities names. Cause then they can use all those celebrities names saying so-and-so

uses this product on so-and-so and blah, blah, blah. And that's when I really started being like, I don't want to be that guy. I want my own thing. You know, like I want, you know, it's like, I feel like we're in this industry where like a lot of these hairdressers, they'll sign on with a brand and then a couple, they'll use all their clients names for a while. And then a couple of years later, they'll move on to the next hairdresser, use all those. And I was like, I'm not going to do that. You know, I want to do my own thing. Is it going to be a slower build? Is it going to be a lot harder work?

Yeah. You know, than just signing like a contract with a big brand to do like a big two year deal. But then it's like, I wanted to like build something. So that's really where dpu started are there people and you don't have if you don't want to name names you don't have to but are there like maybe personality traits in celebrities that you won't work with um even if they're you know rock star celebrities you're just like listen i cannot work with this type of personality you know it's i'm always kind of surprised by who being diplomatic here no no

i'm actually really honest about this. I really feel like the interesting because people will be like, oh, who is really shitty for you to work with? And I feel like that's unfair to say, because a lot of times, like maybe if I worked with somebody one time, maybe they were in a bad mood or maybe they're in a bad place in their life. Maybe they're going through a breakup. So I never want to go around saying like, oh, so and so was shitty. But I think the thing that I find is like there are personality types that like i don't mesh with well and i don't take offense to that you know like katie perry came to me and i made her um platinum with the short platinum hair you know and cool girl she's so

sweet with with all the people in her life her style stuff her and i didn't vibe you know and it's like that didn't bother me you know it's like we were just like different i feel like maybe she thought i was too like kind of like i i don't i feel like she know, it's like, we were just like different. I feel like maybe she thought I was too, like, kind of like, I don't, I feel like she likes guys who are like, yeah, ass queen, like that whole thing. And I just don't do that.

You know, it's like, I'm just not that guy. So I think maybe I was kind of like, It's like Scotty. Yeah, 100% Scotty. I could say that.

Scotty, I was in the gym the other day and Scotty screamed across the gym, dad. And I'm like, yo dude, chill, I'm like,

chill out Scotty. He calls him dad. Well, it's funny you say that. I love Scotty. across the gym dad and I'm like yo dude chill I'm gonna chill out he calls him dad well it's funny I love Scotty he's the sweetest coolest funniest guy ever but if you if you sat at a table with Scotty and we couldn't be more different you know what I mean and like Scotty's rad I'm my own version of rad I like to say but like yeah a lot of times the people that Scotty would uh hang with or get along with they're not gonna be my kind of people it's just different you know like I feel like I'm, I want to like talk deep and I want to like talk really deep about like business and success and how you got to where you're at and nothing wrong

with the other. Sometimes I really, that's one of my biggest insecurities is I feel like I'm not the guy who goes to the party and can like, I can light up the room my own way. As far as like, I like to party. I love beautiful women.

I love chatting up with beautiful women and stuff and like just talking to them or whatever. But I've always been jealous of those people who could walk in and just be like that, like big, loud personality, get everyone around them. So I've always kind of been jealous of that, but I'm just not that person. Can we get you to do Britney Spears hair?

Oh my God, everybody asked that. It's so funny because I'm I'm obsessed with Britney Spears I have like a crazy obsession with her I will defend her till the end of time I love her too I love everything to do her hair but here's the thing and I really really mean this when I say I don't want to do her hair because I'm so nervous that it wouldn't be good and I just don't want that to be I've I know she's really really sweet and that's not the thing but I don't think it's very deep when she hears this when she hears this she'll provide us feedback and we'll send it away I want to tell we talked about Jennifer Aniston who's more natural Miley Cyrus is more sort of I don't want

to say erratic with her hair but it's it's changing all the time how do you deal with a celebrity or influencer that comes in that wants to do these drastic changes I I, with Miley in particular. Okay, so Miley, when she was on the Bangers tour and she was really, really platinum blonde and it was short, I would, and we laugh about this all the time now. I've worked with Miley for so many years. Fun fact about Miley, she lived across the street from me growing up,

but I was older, so I didn't, my sister, I can't tell that story. My sister's in the room, sorry. The Cyrus's lived across the street from my family. This is actually funny. Now I want you to tell that story my sister's in the room sorry the Cyrus's lived across the street from my family this is actually funny now I want you to tell that story the Cyrus's lived across the street from my family when we were growing up but I hadn't gone on to college and that's when they moved in across the street and so my mom used to always say to Miley's mom like oh my son's a hairdresser like you guys have to go to my son or whatever and Miley's mom would just be like okay that's late because it was out in like La Cunada of California where it's like I mean cool people live out there but it's like it's

far from Hollywood right so I think that Miley's mom was like okay this girl this lady's son probably works down the street and like the little beauty box or whatever you know and so like okay okay okay whatever never happened then years later Miley came to me uh for me to fix her hair and we're just chatting up and I was like I was like you know what's so wild it's like you lived across the street from my family um on blah blah street in La Cunada and she was like get the fuck out she's like is your dad Mike Anderson I was like yeah and she's like me and all my friends had the biggest crush on your dad my dad's really hot but she was like me and all my friends had the biggest crush on your dad um so it was like the same thing she's like wait a second she's like me and all my friends had the biggest crush on your dad um so it was like the

thing when she's like wait a second she's like your mom used to always tell us to go um to you to you for hair color and we used to always just like make this joke in the house just being like oh god imagine if we just like went down the street to this like random guy or whatever not that a random guy couldn't be amazing but anyways that whole full circle story was pretty wild you know howard stern did you watch that you have to watch that she's a true talent that one oh she is the most talent holy shit yeah no Miley is the real deal and like Miley's one of those people again like I would go to bat for you know like if people try and talk crap about her like Miley is so real and I feel like in a world of like everyone's so

being about like the PR of everything or people like trying to put out an image of who they want people to think they are. Miley is the exact opposite. And that's why I think she'll go on forever. And because she's really freaking talented. Really? Yeah. Like even when she was on The Voice, I was like, I was so glad people got to see that side of like she knows everything about music. She performed live on The Howard Stern Show.

And it was, you know, you can imagine that's early in the morning. There's probably like eight or nine East Coast time, which is obviously much earlier here and she nailed it yeah if someone's out there and they're listening and they want a takeaway from you of how to jumpstart their career what would you say is sort of your recipe or formula for success my thing really really is is like when you know what you want like you've really got to go for it and you never stop right any successful person that you talk to very rarely is there something that just happens out of nowhere. And if success happens really easily, most of the time it goes away really, really quick

too. So I say that. I call that astronaut syndrome. Really? You fly to the moon and you come back and you're like, what else? Yeah. Yeah. So for me, I think it's really, really hard work.

I think that a lot of people in my business in particular, like you go and you're like, ooh, hair sounds fun. It's going to be easy and fun. Like I'll do like quick little jobs here and there. It's like, but if you really want to be the best that you got to put the time in. And I just say, never say no. You know, it's just like, no matter how big you think you get, even with me, it's like, sometimes like people be like, Oh, you do all these big celebrities. You have the company that you have now you're in Sephora, you're in Ulta, we went to Nordstrom's, you know, we're in all these different places and we're growing really really fast and people are like why do you still work so hard in the salon like i work long hours i'm in the salon all like i'm a

hairdresser you know and like and i'm like because i feel like the minute i stop doing that it's going to take away the credibility of my brand you know and it's like i want to keep that going i want to keep making relationships every week i meet you've solidified yourself as an expert in the market and you continue to do so. Yeah. And I feel like the minute that I, thank you. I appreciate that. I didn't mean like, yeah, I did.

But I feel like the minute that, I feel like the minute you start to believe that and you believe the hype, that's when it starts to go away. I think there's a lot of things, you know, in this town too, I think with social media, so many of us get obsessed with numbers and all that kind of stuff. And it's like, we believe these followers, you know, that we have. And it's like, there's really nothing to that unless you really put the work in and you keep going every day. And like you were saying earlier, it's like, you could have a hundred thousand followers or a million followers. Like the difference is, is like how relatable you are. If your followers really love

you, if they really like listen out, they see that you're doing the hard work. They see that you're really passionate. I think that people who follow me on social media know how passionate I am about hair. I'm so passionate about my products. Like I won't put anything out that I don't like all the stuff that we're creating. It's about to come out is insane. And I can't wait to show it to people because it's really stuff that's never been done before to take care of your hair color in between salon visits. That's what I'm all about. You know, I feel like hair colors, we have all these secrets we don't give to our clients, but we can kind of give them things to make their hair color look better before they come back to us. So you can't

believe the hype. You can't just, there's a book as you've been talking like throughout this episode. And I don't know if you've ever read it. Maybe you have, there's an author named Robert Green, who Lauren and I both love. And he wrote this book called mastery. And you, if you haven't checked it out, you should check it out. Cause it's very much in line with like a lot of how you've lived your life. But I think like going beyond, you know, where you currently are to, to the next level, it's like, it's an interesting book to check out. Robert Greene is a genius too. Really? Oh my God. I'm so into that. I can't believe that I don't know it. Cause I love stuff like that. I read the book called 48 laws of power too. Oh really? He's a real, he's,

he's really, really cool. Um, you're the Instagram King too. Like I watch your stories and I laugh. I mean, you're really, really funny. You, you, you feel like you get takeaways. Do you have any tips for someone that's out there that wants to start any kind of business on Instagram? How would you approach it? I think, you know, I think about my Instagram a lot. And I think for me, I think it's being authentic. And again, really trying to engage whoever your audience may be. So I feel like for me, it's really easy. If I just posted nonstop pictures of my celebrity clients, would my following grow?

Absolutely. I'd probably have a lot more followers, you know, if I just constantly did that. Or I posted photos of my clients on covers of magazines and stuff. But for me, I'd rather have like a smaller, really like mighty group of followers who really love me and they talk about me and whatever. So for me, I want to engage. I want people to get a feel for me. I want people to, um, I think that you've just really got to be yourself. You can't count on like the celebrities or like, um, I think the days are gone to where you're like showing off. You're like really cool. I go on amazing vacations, but a lot of them I'll keep kind of quiet you know except for when i went to

palmy and i went kind of crazy you gotta go crazy at palmy though um we went to dinner last night and lauren didn't share it for the like the first time i was like this is nice it was weird really i never know what she's gonna share like there's if i get the like a little sliver of wrong light just take that down take me like have you seen some of these angles she gets me terrible i think you guys are both like beautiful though but i know yeah i know i had two glasses of red wine last night i'm the biggest pussy these days what the hell is happening to me i had night terrors all night and i'm hung over and i literally had two glasses of wine red wine did you say yeah red wine ruins me like it's like i you i hit a certain age where all of a sudden i would have red wine you You kind of pass out and then an hour later you're like wide awake or you're having the weirdest dreams.

Like I think it's when the sugar – there's some sort of thing. I feel like the me eight years ago would just kick the shit out of me now. Like they would just meet me and just be like, oh, I'm going to beat the hell out of this guy. Oh, my God. Everyone always tells you that in your 20s. Like it's going to happen. It's like hangovers are so freaking gnarly now. If I smell alcohol, I'm hungover for a month.

You did like one sip. I'm done, I'm hungover for a month. You did like one sip. I'm done. I'm done. You and I are really similar with our strategy for Instagram because I feel like I look at every single person that's following me as an influencer. Yeah. I don't look at them as, you know, like just an audience or something. I look at them as influencers.

And when you look, I think, at your community as influencers, they go out and sort of be soldiers and influence their friends for you. That's totally true. And it's a different way to look at it because like you said, you could post all these celebrities and all these vacations and look at me, look at me, me, me, me. But what does that do for you later? I don't think it's a long-term strategy. I think it's a very, very short term. There's a lot of people that have gotten millions of followers off of it. But when you, you change the way you look at your audience and you think of each of them as influencers, it sort of changes the whole way you do Instagram. Totally. So like, even like my sister who works with me every day, she'll look at me and she's like, what are you doing on Instagram? Like

I answer everyone's question. I'm on the DMs, like answering everything. Because for me, all those women on there say to me, and they're all funny too. Like I have fun with them. Like maybe I'm lonely at the end of the day. I don't know what it is, but between every client, like I'm answering everything. But when I talk to them, they say like, all of my sisters use your ACV now. Or I'm a teacher and I've got like all the kids at my college talking about it, like whatever.

Like, and so exactly like what you said, I'm like those, that spreads further, you know? And like, I don't need to build up just my name alone. Like I want to just build my brand. That's how things build. The dumbest thing influencers do is they, they hope and beg to get this audience and then they get it and people interact with them and then they, then they neglect it. Exactly. What the hell did you do? Oh, you want to know when you ask about it's such a,

they think they transition into some type of celebrity. It just bothers me. Everyone's going to abandon ship. You know what I think is the grossest thing? Maybe this is going to offend some people that are friends of me. Who cares? But I feel like it's this thing. It's like some people will get like this following and they think it's really cool.

Like you have a certain amount of followers, like a ton of followers, and you only follow like 50 people. And it's like, really? Out of the whole world, out of millions of people on Instagram, you're only interested like 50 people. And it's like, really? Out of the whole world, out of millions of people on Instagram, you're only interested in 50 people? And I think they think it's like, oh, it's going to make me look cool. Like I'm only interested in these kind of people.

It's like, that's not what social media is. It's all about interacting. Like people, people are lonely. People forget the word social. Yeah, you want to engage. And it's like, you're so right. It's like these people, I'll read people's comments

and everyone's asking all these sweet comments or being like, where did you find blah, blah, blah. Where'd you get your shirt? And it's like, you're so right. It's like these people, I'll read people's comments and everyone's asking all these sweet comments or being like, where did you find blah, blah, blah. Where'd you get your shirt? And it's a fashion blogger and they don't answer. And nobody answers. Nobody answers. It's like, then nobody cares about you when you're posting anything. And when you go to sell a product, no one's going to buy it.

No one cares. You know what I mean? And it's like, if I'm going to do social media, like I want to have fun with it. I want to engage with people. I've made friends friends out of it when we invite those shadows into the house to work with me like they're cool like I love them they're so much fun whatever other than that then why would I do it and yeah do I have my own brand and am I pushing my stuff yeah but I love my stuff you know what I mean I stand behind it and it's like people know that about me and I think that's what's going to change about social media it'll always be around but like enough with people like getting a following and being like oh now I'm so

cool and you can't answer a comment or dm I mean I what I've done is is I spend a half an hour in the morning responding to dms and then I'll spend an hour at night returning dms and that is seven days a week and I've done that for the last eight years I'll continue to do it because without my audience without your like it's there's no platform it's just the effort like i mean obviously like as platforms grow you there's going to be a point where you maybe can't respond everyone so it's not possible to individually but as long as like the intentions there and you let the audience know like hey i'm trying my best to get as many responses out like people respect that question that everyone appreciate that oh guys like some of you are asking me where I got this shirt.

Like it's from here. Just answer the question collectively at least. Yeah. My message to those people that aren't doing that is like, you know, kiss your career goodbye. It's only going to last for so long. People are going to abandon ship. It's only to the detriment of their personal brand.

Before we go, what is a book, a resource, a podcast that has inspired you that you think will inspire someone else that's listening for me you know it's like i love all that i uh i love tony robbins i love uh gary what's his name i normally know it's on instagram yeah yeah but his like i love all that kind of stuff but books for me i always read more like money books you know i feel like for me i i bought my first place when i was like 23 years old, when I very first started doing hair color. I remember my mom was like,

okay, if this is really what you're gonna do, then you're gonna buy a condo because every 23 year old hairdresser who's making a shitload of tips, they leave and they're like, happy hours on me. And they're spying for everyone. Then all of a sudden you're 50 and you're like, where'd all my money go?

So for me, my mom was like, take all that money that you're making right now and put it in, like I've just bought my third place in West Hollywood. You know, I collect places and I'll rent them out or whatever, fix them up, whatever. And I think so for me, it's always money books. But the one that I read was Rich Dad, Poor Dad. Have you guys read that? It's fucking badass.

I want to have him on the podcast, though. It's a purple book. Yeah, he's so rad. And his whole thing is like, it's so simple. It's just literally like we live in this society where we all think the more money we make, the more we should spend. Right. Which is like, that's the quickest way to be in debt or to be like owing everything all the time. So he's saying live way below your means and like spend on things that are going to pay

back later. Like I feel like hairdressers are still like, Oh, all of a sudden I'm making money. I'm going to drive a Mercedes now. It's like's like no what about putting that extra money into it so his whole thing is like buy a place don't buy a new place until that old place can pay for the new place's mortgage so he just kind of taught me how to buy real estate talking about literally tells you when you can afford to buy a nice car i love a nice car but i didn't start getting cars until it fit into my budget until like part of what i bought before was paying for new stuff now um so stuff like that also yeah we gotta get him on the podcast he's so amazing that book is so good okay it's there's an article you would both like it's called a it's just a quick read it's

called a thousand true fans and it's basically like if you can in any business if you can cultivate a thousand true fans that'll spend like maybe a hundred to a thousand dollars a year with you with whatever business you're doing like Like you have a hundred thousand or a million dollar business and like people don't understand. Like if you break it down like that, you don't need to reach everybody. You just need to get those thousand people. Totally. Because who gives a shit about a million people when four people are engaging with you? Exactly. And you look at that, you look at the numbers, it all makes sense. You know, you can have a big following, but nobody really cares about you. You know what I mean? It's like nuts. It's nuts. Yeah.

So before you go, I want you to pimp yourself out. And I also want you to tell us about your new DP house because you have a new house since the one I came to. Right. Yes. So the one that you came to, we had this adorable little like bungalow type situation in West Hollywood. It was so cute. It's so cute. It did so much for us as a brand. We opened that space up. We invited all these cool influencers and celebrities. And then what they do is to their millions of followers, they shout out Deepi Hume. We would see our sales go up at Sephora. We'd see our sales go up at Ulta and all that kind of stuff.

You know, it wasn't just about me anymore. It was just like, OK, let all these people with these huge followings talk about my brands to their followers, whatever. So we had that. It worked really, really well for us. Without giving specifics, our numbers grew really, really fast in the first year. So it was just, we beat all of our goals. And so it was like, why don't we do like a bigger version of the D.P. Hugh house? So we opened this amazing house, like up in the Beverly Hills Hills, like above the Beverly Hills

Hotel. It's beautiful, amazing view, pool, the whole situation. And so we just do a bigger version of the D.P. dpu house and it goes back to that thing i mean we have girls in there like ashley tisdale 10 million followers on instagram she's in there every week now she's been on the show oh really she's so cool she's the nicest girl but she's in the house every day like so now all these girls are coming in they just want to hang out at the dpu house they can sit by the pool they can get a blowout done we like careful saying that to me oh my god we would die seven days a week tony yeah so yeah we have the new house now it's really really cool and um like i said all of our products are in sephora ulta they're on nordstrom now durham store um our website dphu.com we're on revolve now we just started with revolve and then

um uh yeah instagram handles so it's dphue is the product instagram and then mine is justin anderson color and then my regular one's just justin anderson where i just do whatever i want you guys follow him on instagram because he's hysterical and if you're gonna start with a product i would start and tell me if i'm wrong with the apple cider or the purple shampoo yeah if you're a blonde do the purple shampoo if you're a brunette do the blue shampoo so it's're a brunette, do the blue shampoo. So it's the cool brunette because blue counteracts red, which most brunettes deal with

as more red tones coming up in their hair. And then the purple counteracts yellow, which blondes do because it's opposite on the color wheel. That's so genius though. I don't think I've ever even heard of blue shampoo. Yeah, so the blue counteracts red. So every brunette who colors their hair is like, oh, my color always turns kind of reddish. So they want to get rid of the red tones. So we have a blue shampoo that blue counteracts red. So every brunette who colors their hair is like, oh, my color always turns kind of reddish.

So they want to get rid of the red tones. So we have a blue shampoo that counteracts the red. And it really does work. If you want that shiny, cool tone brunette, use the blue shampoo. Justin, you were an amazing guest. If you don't get a podcast, I'm going to die. Thank you so much for coming on. Of course.

I've learned a lot. I actually feel bad. I keep over and like checking in with him like this is the hardest thing for him to sit through no no it's not you know it's funny we've we've had a lot of crazy i always find like you're an interesting person so if it's you know i'm always interested in like if i have another business expert that tells me about social media like might not be that interesting but this is new to me so it it's, it's interesting. Okay. Do not steal my shampoo. We're going to send him a lot, please. I have to use the blue shampoo, Lauren. No, because your hair is not colored. So I think that the apple cider, right? Everybody should use an apple cider vinegar. It's going to be a little bit different for our rinse, but start to replace your shampoo every once in a while. And I swear you're like,

guys, especially like if I get my hair actually shampooed now, I hate it. It feels fluffy. It's like, I don't know. So I think apple cider vinegar, once you become a fan, you become addicted to it. Oh, great. You're going to steal all the products. Thank you for coming on. Of course.

Thank you guys. Wait, guys, before you go, Justin Anderson has offered you a code, a good code. Okay. Use skinny hue for $10 off dphue.com. I would really, really recommend picking up the apple cider vinegar hair rinse. It's insane. Okay. Um, I can't even tell you how obsessed I am with it. In fact, it's so good that we're going to do a giveaway on it. All you have to do is go tell Justin and I your favorite part of this episode on my latest Instagram and five of you will win. Okay. That's apple cider vinegar hair rinse. It's like instead

of shampoo, it's so good if you don't like washing your hair like me. If you want to pick up the rest of his products, I highly recommend getting the dry shampoo. It doesn't leave that white residue, just go to dphue.com. That's d-p-h-u-e.com and use the code skinnyhue, S-K-I-N-N-Y-H-U-E for $10 off. This episode was brought to you by Thrive Market. Thrive Market is your one-stop shop for high-end, high-quality, and highly discounted groceries, supplements, beauty supplies, beauty products, and household supplies. Thrive Market guarantees its customers 25% to 50% below retail on all items because it cuts out the middleman. Thrive Market is offering all Skinny Confidential, him and her listeners, 25% off your first order and free shipping with a one-month trial when you go to thrivemarket.com slash skinny. Again,

that's thrivemarket.com slash skinny. Happy shopping, everyone, and we will be back next week. This episode is brought to you by 3rd Love. When it comes to bras and pajamas, I like to check my boxes. You know, I don't ask for much. I like the perfect fit, a lot of sizes, quality, convenience, and I'm very much not a mall person. So enter Third Love. I'm obsessed. Okay, you guys. And they're offering our listeners 15% off your first order. Definitely get the organic jogger set. I like it in black right now. So go to thirdlove.com slash skinny and get 15% off your first purchase. Make sure you guys use the code. That's thirdlove.com slash skinny for 15% off today.