The Skinny Confidential Him & Her Podcast - #144: Shannon Dellimore - Founder of GLAMGLOW, Building an Empire, Brand Growth, & Building a Brand in the Digital Age

Episode Date: October 19, 2018

On this episode we sit down with Shannon Dellimore who is the founder of GLAMGLOW, which is a massive skin care brand. On this episode we discuss what the journey to building the brand, what it's like to leave a nine to five job to pursue an entrepreneurial venture and what it takes to make that venture a success. Shannon also provides advice for young entrepreneurs looking to make the leap.  To connect with Shannon Dellimore click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) For Detailed Show Notes click HERE  This episode is brought to you by Liquid I.V.  Liquid I.V. is the great-tasting, portable powder drink mix that is changing the way the world hydrates. The hydration multiplier uses the breakthrough science of Cellular Transport Technology (CTT) to deliver hydration to the bloodstream faster and more efficiently than water alone. Liquid I.V. contains three times the electrolytes of leading sports drinks and is free from preservatives, artificial sweeteners or colors. Go to www.liquid-iv.com and ENTER PROMO CODE SKINNY15 AT CHECKOUT TO RECEIVE 15% OFF YOUR ORDER This episode is brought to you by Casper. To try Casper go to www.casper.com/skinny and use code SKINNY to get $50 toward select mattress with a 100 day money back guarantee trial and free shipping. Again that's casper.com/skinny. and then use promo code SKINNY. Terms and conditions apply. 

The following podcast is a Dear Media production. This episode is brought to you by Liquid IV, the insane tasting and portable powder drink mix. So basically, Liquid IV is changing and enhancing the way we hydrate. I like to keep little packets in my purse and bring it along when I travel. If you have altitude sickness, it's fab for that. You just add it to your water and drink it down. It's also very, very efficient for champagne hangovers. Okay, so for those of you who want to try Liquid IV, the team is offering all TSC hem and her listeners

15% off at checkout when you enter the code SKINNY15. Definitely try it when you're jet-lagged and hungover. Let me know what you think. Go to liquid-iv.com and enter promo code SKINNY15 at checkout. This episode is brought to you by Casper. Casper offers the most comfortable and affordable mattresses on the market, in our opinion. With over 20,000 five-star reviews and over a million satisfied customers, you can trust that Casper does what they say, and that's providing better sleep, which leads to better everything. Casper mattresses are built with zone support memory foam and breathable open cell foam

to keep you cool while you sleep. Lauren and I recently got rid of our overpriced mattresses, which were killing my hips, and got the Casper mattress. We love it and can't say enough good things. To try Casper, go to www.casper.com slash skinny and use code skinny to get $50 towards select mattresses with a 100-day money-back guarantee trial and free shipping. Again, that's casper.com slash skinny and then use promo code skinny.

Terms and conditions do apply. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential him and her. But yeah, it was so crazy. And so for about a year, year and a half, it was strictly like studios were calling makeup artists, different actors, you know, in the industry. And then all of a sudden, about a year, year and a half later, as I said, we got a phone call from the vice president of beauty for Neiman Marcus. And she she said I got this product from a friend I think it's fantastic are you familiar with Neiman Marcus um are you familiar Neiman Hill right I was like yes and I can't afford to shop there

but I do know Neiman hola que pasa amigos and amigas? Amigos, amigas? I've been practicing on my Espanol. Mi Espanol es muy bueno. Es mas o menos, mas o menos. Welcome back, welcome back to the Skinny Confidential Him and Her Show. If you are new to the show, thank you for joining. My name is Michael Bostic. I am the co-host of this show, a serial entrepreneur, and most recently, the CEO of the female-focused podcast network, Dear Media, constantly crushing it in the female podcast arena. And I'm Lauren Everts Bostic, sometimes just Lauren Everts, depending on the day, if I'm mad at Michael. Depends if I piss her off with bad Spanish. Yep. And I am the founder of The Skinny Confidential, which is your cheeky resource for beauty,

wellness, and business. So today, very excited about this episode because you know how obsessed I am with skin and you know how obsessed I am with business. It really fits really great together. Shannon is the founder of Glam Glow and she is amazing. I think that it's important to point out in this episode how Shannon got started. Well, I think it's more important than that because I think you'll hear it in the episode. It's important to recognize the pattern here, right? Where you see a multi, multi-million dollar business being created by literally

solving a small problem, right? You'll hear in the episode there was a problem that existed. People wanted an instant, or not instant, but quick result skin fix to be camera ready. And so Shannon and her partner set out to create that. And it's because of that, that they created this multi, multimillion dollar business. And I think sometimes, you know, people get so focused on these grand ideas that they stop focusing on like, okay, what are some small problems we can solve? Shannon really created her own niche category with this too. And we talk about this in the episode, but what she's essentially selling is time. So no one wanted to go get a facial

and have the results happen weeks later. They wanted instant results like Michael said. So I have massive respect for that. I think that she really tapped into something that people wanted and she made a product that solved the problem. Yeah. So if you're out there and you're thinking about some grand idea, maybe kind of think about it granularly and think, okay, what are some little problems or inconveniences or annoyances that I have in my life that I wish I didn't have? It's so funny when things like Uber come out, everyone's like, wow, that was such a simple, easy idea. Airbnb, simple, easy idea. just solving little pain points saving people time postmates like why did nobody think about that i remember i used to what is that

what is this like like um grubhub or stuff you had to go online like put in your order and then you have to like but it was just a mess mobile waiter mobile waiter yeah vintage all of a sudden postmates comes out uber eats and it's just, you know, again, selling time. Postmates takes all my money. I know. Well, what they're really selling again, though, Uber and Postmates is time. People's time. I actually Postmated my coffee today, which is bleak, but I'm just being honest. You know what your problem is?

I literally have seen you Postmate stuff to the sandwich shop that's like maybe one block from our house. Okay, so a couple times when I was hungover, I literally postmated a veggie sandwich with sprouts and avocado on sourdough with a little bit of provolone cheese and spicy mustard and pepperoncinis to the house. I get embarrassed when you do that. I don't know why you get embarrassed. It's embarrassing because the guy's probably like, okay. I don't want to go out in my hungover pajamas

and order the sandwich and have to deal with it. I can understand if it's like down a few blocks, you got to get in the car, but it's embarrassing because you could just walk downstairs and I feel like whoever's delivering is like, man, what a bunch of lazy people. When you tell me it embarrasses you, I want to do it every second. Yeah, it's embarrassing. Those are the ones I refuse. I'm like, I'm not going to go down there and get it.

If you're a Postmate and you see someone across the street Postmating a sandwich, that's me. Remember we had the Postmate get stuck in our elevator? Yes. Shout out to Brittany. We had a TSC reader drop my postmates off. Then as she was leaving, she saw that there was a skinny confidential chair in our foyer and realized, oh, I just, I just dropped her postmates. And then she got stuck in the elevator. I felt so bad. She was stuck for an hour. Wasn't she snapping you or tweeting you? She was snapping me and tweeting me, and I was freaking out and trying to help her get out.

And she was so cute. She said, I don't even care that I got stuck in the elevator. All I cared about was I think I got Lauren the wrong almond milk. It was the right almond milk, though, Brittany, so don't worry. It was unsweetened. Postmates, selling you time and taking your money. Speaking of solving pain points, let's talk about Casper mattresses. Guys, they have over 20,000 reviews and an average of 4.8 stars across the board.

Casper is quickly becoming one of the internet's favorite mattresses. I know it's my favorite. We got rid of our mattress and got a Casper. We're obsessed, okay? Michael and I both have back and neck issues. I have the worst neck issue from lateral whiplash. And we wanted to find a mattress that was built to contour the curves of our body, but also provide support and comfort for both of us, okay? Also, Casper mattresses, they keep you cool. Michael runs hot. Anyway, I know a lot of people have been talking about Casper mattresses, but with over 1 million customers, there's a reason. There's a reason I have it. We love it. Think about it. A million people have bought and used this mattress. You don't get those numbers

without reason. Every Casper mattress is built with what they call zoned support, which sounds great, but if you really break it down, it just means that the different areas of the mattress satisfy different areas of your body. Love this. For example, it's firmer under the hips, which Michael needs, and softer under the shoulders to keep you aligned, which is what I need. It also has this pressure relief memory foam, which is actually my favorite part of the mattress, and this adds comfort. So they use these open cell foams, which allow hot air to escape. So like I said, the mattress doesn't overheat or get too cool. Our chihuahuas love this feature. I have to say, Michael and I were shocked at how comfortable the mattresses were when we first got them. They basically shipped it directly to our house in a small box.

And the box is like the size of a large suitcase, okay? So it's not overwhelming. I actually don't even know how they got it in there considering we have a king size bed. You can be sure of your purchase with Casper's 100 night risk-free sleep on it trial. Love that. You spend a third of your life in bed so you should be comfortable

and you can rest assured, get it, rest, that with Casper you will be. It's also very affordable because Casper cuts out the middleman and sells directly to you. Casper has free shipping and returns in the United States and in Canada. It's honestly like sleeping on a cloud. We're both knocked out, sleeping well, a little CBD, maybe some calm tea all night with the best mattress. So if you're ready to try Casper, you can get $50 towards select mattresses by visiting casper.com slash skinny and using code skinny at checkout.

Again, go to casper.com slash skinny and use promo code skinny to get $50 towards select mattresses at checkout. Terms and conditions apply. Most of you guys have heard of Glam Glow or used it to take a selfie. It's so pretty. Anyway, Glamglow was founded by Glenn and Shannon Delimore in 2010, exclusively for backstage and professional use in Hollywood's entertainment, music, fashion, and award industries. In 2011, Glamglow was made available for retail and has taken the world by storm in the months that followed. Distribution had increased to 86 countries with over 6,500 luxury retail stores. Stores like Neiman Marcus, Sephora, The Works.

With that, let's welcome the badass founder of Glam Glow, Shannon Delamore. Okay, Shannon, let's go back in time. Where did you grow up? And we want to know all about your childhood. What was it like? Well, I grew up here in Los Angeles in the Valley. Single mom. So it was my mom, myself, my grandma. And, you know,

it was just a normal childhood. Nothing. My mom was a hardworking, didn't make a lot of money. You know, we didn't have a lot, but she did the best that she could and, you know, raised me. I wasn't really into any sports or anything like that. I was a terrible student. Probably ditched more than I was at school, which is a terrible thing to say. But I mean, I had a good childhood. My mom was very inspirational to me, just like in my life. And yeah, I mean, I'm born and raised here and I'm still here. I don't know if that's a good thing or a bad thing.

I think it's a good thing. Where do you think you get your entrepreneurial tendencies? Is there something that you can recall to in your childhood that triggered that? Have you always been like that? No, I was never an entrepreneur. If you would have asked me, you know, all throughout childhood, teenage years, you know, younger adult years, there was no way I was ever going to have my own business. I was very, you know, once I started my career, I started in the legal field. And I didn't know. I thought I wanted to be a lawyer.

And I knew it was a lot of time in school and a lot of money, which I didn't, couldn't really afford. So I thought, well, let me go to paralegal school. So I did that first because it was easy. I could do it at night. I could still work. I worked at, you know, just random places, Party City and, you know, clothing stores and what have you.

And went to paralegal school at night and then got a job in a law office as a receptionist and kind of started in the legal field as I was going to school and then kind of just moved my way up as I finished school. But never once did I ever think about having a business. I mean, I don't maybe I wasn't confident enough. Maybe I was scared. I don't know what it was. But like if you would have asked me, I would have said, no way would that ever happen. Um, and you know, really, if it wasn't for, um, my partner in glam glow,

I wouldn't have ever done a business, but you know, he really like pushed me and said, we can do this. And he was more of an entrepreneur and that was always his thing. Um, so, I mean, grateful that he kind of pushed me out of my comfort zone because I found something that turns out I'm pretty good at. So I know that you fell into this because you were at a party and a very famous actor, Keanu Reeves, mentioned that he wanted something that he could put on his face and go. Like, I think that everything sometimes maybe back in the day, I would say was a lot of time. It sounds like he wanted to buy time with a mask.

So how did you decide, I'm going to be the one to develop this mask for Keanu Reeves. I mean, you're at a party, are you guys drinking? What's the vibe? Especially if that wasn't your background. Right, yeah. So we lived up in the Hollywood Hills. We happened to be at this party.

There was a lot of actors. The partner in Glam Glow, he happened to have met Keanu through some other friends. And so he happened to be at this party as well. And there was other actors in the entertainment industry. And so it was literally just, we're having dinner, we're drinking, we're talking random conversations. And the conversation just came up about, you know, I'm getting older, my skin is starting to suffer. You know, what can I use? Does anybody know anything I can use that will kind of like work really fast and give me this kind of camera skin? And we're like, well, what does that mean? And so he started saying, look, you know, I'm, you know, I'm aging. I have fine lines, you know, my skin looks a little dull and tired and I feel a little bit dehydrated.

And so everybody started talking about what they use. And a lot of it was products that, you know, you needed to use several different things or there was nothing that really talked about instant results. And my mom worked for Chanel for, I think it was like almost 25 years at the time. And I said, Chanel has got to sell something. I'm sure I can find you something. I'll go and ask my mom. And my partner, he knew a lot of doctors and estheticians because he kind of that was kind of his background. He kind of developed spas and various things. And he said, I'm sure I can get something for you. So we finished the party. We laughed. We went away

and we said, OK, well, let's see if we can get him something. So I called my mom the next day and she said, no, he would need to use this, this and this, you know, for 30 days to see some, you know, difference in the skin. I said, well, that's not what he was talking about. And so Glenn is my partner. He went to some of the doctors and estheticians that he knew and they said, yes, we have really amazing things, but he has to come in because we can't give it to you. It's not an at home type thing, different acids and various things. So there's nothing we can give him to take away. And so we went back and we're like, well, we couldn't, you know, find anything. And so we thought, how can we go back to Keanu and say, like, we didn't find you anything,

we kind of failed. So we thought there's got to be a way to make something, you know, let's do some research, obviously, a paralegal, I have some research background. And let's research ingredients, like what ingredients would we want to see in a product. And so just googled, you know, exfoliation, brightening, like all these different things that we were talking about. And what are those ingredients under those that we would want to see? And we started kind of pulling things out and reading about them, you know, and we found some like green tea and, you know, just different things. So then we thought, OK, well, now what do we do? You know, we don't know how to make this stuff. So I started calling a bunch of labs around L.A. and saying, you know, I want to make this one product.

And they're like, OK, well, you know, we have a 50,000 minimum. I'm like, no, I just want like one little jar and so somehow I found this little lab down near San Diego and got on the phone and the owner happened to to be on the phone with me and was talking and she said you know we have minimums and all these these things but I I sense something in your voice I don't know what it is but let me tell you about me and she was a massage therapist who started massage oils in her garage. So she's like, and then I built this, you know, this company, this manufacturing company. And why don't you come down if you want to take the drive all the way to near San Diego?

I'll sit down with you. I don't know if I can help you, but let's see if we can talk. So we went down there, called in sick from work, you know, drove down there and came with my like little list of ingredients and sat with her and her chemist and just kind of went through like what we were looking for. And she said, Well, we can definitely help you, but it's going to cost and it was like several thousand dollars. And we were married at the time, my partner and I and we had no money. I was pregnant with our daughter, the economy just crashed, we bought a house. So it's not like we had this excess money. And so we said, there's no way we can The economy just crashed. We bought a house. So it's not like we had this excess money. And so there's no way we can do something like this.

We're trying to just do it for a friend. Somehow. That's John Wick. Yeah. Can't fuck around with John Wick. I guess what my one of my questions and I don't want to interrupt too much, but why was it so important to develop this? Did you go into this knowing, OK, I can make a business? You just wanted to figure it out. No? You just wanted to figure it out.

No, we just wanted to figure it out. We just thought, you know, we couldn't go back to him. So let's see. Like, it was kind of just like fun. But no way did we even think about having a business. If John Wick asked you to create a product, you would figure it out too. I'm hitting the streets. There you go.

Yeah, exactly. Hitting the ground running. Yeah. So like somehow we convinced her to do it. And she ended up agreeing to do it for the cost of the ground running. Yeah. So like somehow we convinced her to do it and she ended up agreeing to do it for the cost of the raw materials. And it was $80. And, you know, we said, OK, so we got her to do it and they went away.

And, you know, we had lots of conversations about the ingredients and various things. And one of the things that we wanted to see in the product was green tea because we noticed that it was a common ingredient in a lot of skincare products. But we also knew that green tea was really good for your body and drinking it and all of these things. But we didn't, since we weren't coming from the industry, we knew nothing. And so green tea extract was everything that we saw. So we asked the chemist, well, what does that mean exactly? And they explained how extracts work and you distill the ingredient, you get this extract and all this stuff but it's not as potent as using like the actual you know raw ingredient so we said well why don't

you use the real green tea leaves and he said no there's no way you can't use a leaf and a skincare product it's going to have mold and bacteria and all these things and so compatibility issues exactly so we said well you're the chemist you figure it out and so we said, well, you're the chemist, you figure it out. And so we gave them this challenge and they ended up figuring it out. And they sent us the formula, the first formula. And still to this day, it's our youth mud. It's the black packaging. And that's the original. That's the baby. And they sent it to us and they said, you know, here, we're sending you the product. We want you to try it. And they hadn't tried it. But what they did notice what was happening was the green tea leaves were actually steeping in the mud. So like a cup of tea, all the nutrients were releasing right into the mud.

So they sent it to us. We tried it. You know, we got it at home. Is this the peel off one that we all love? No. This is different. That's gravity. Yeah, that's gravity.

Gravity came like maybe four or five later. OK. This is the black one. It really tingles when you put it on and it has these pieces of tea leaf in there. But we got it at home and I'm very stubborn. So we got it at home and I like didn't want to try it. I was like, no way. And I wasn't into skincare. I wasn't into beauty. I barely wore any makeup, you know, barely washed my face, maybe Cetaphil or something like that. And that was it. Even though my mom's from Chanel, like nothing. Holy shit. I imagine you like the skincare no okay wasn't my thing at all so um so I kind of refused to try it I said you go try it so he tries it comes back and says yeah

it's okay it's all right why don't you go try it so finally I go and try it and I put it on my face and I'm like oh my gosh like it's tingling and there's things happening I'm like what is going on and then there was these green tea leaf pieces on my face like all over I'm like this is really weird like I have like a bush on my face like this is strange so I started I start pulling the tea leaves off and he comes in the bathroom he's like what are you doing I said well this is I don't like this and he's like but why don't you think there's something missing it's kind of plain now and a little boring I was like no and then he leaves and I'm looking in the mirror and it's still tingling and it's starting to dry and something resonated that yeah it wasn't the same so I put all the tea leaves back on but then I removed it and when I removed it I was like okay so the bathroom was kind of

dark not enough not a lot of natural light. So I go out in our living room with tons of natural light and French doors and I crawl up on the sofa with this big mirror behind the sofa and I'm literally like in awe of my skin. Like my skin was completely transformed. I mean, it was smoother, softer, brighter, glowier. I mean, I've tried all your masks. I don't think I've tried this one. I'm go get this one okay yeah okay yeah you have to try it so I mean it it definitely produced this instant result and I looked at him and I said oh my gosh this is amazing he goes yeah I know I just didn't want to say anything to you because I didn't want to sway your opinion so we were like wow okay so they sent us this little tiny batch you know and so now we're like well what do we do so we we got in these

little tiny like plain white little jars and we're like, well, let's put it in the jar and give it to Keanu and, you know, whoever else and see if they like it. But still never intending to have a business. So we scooped it in and, you know, put it in a Ziploc bag and, you know, the Ziploc bag exploded. There was like mud everywhere. It was crazy. But anyway, so we put it in these little jars um we gave it to him and a few other people and they all came back and said my gosh this stuff is amazing it's working like i see a difference how do i get more and we didn't say it was ours we didn't say we made it we were just like try it because why was that you just because if they didn't like it we didn't want to you. We didn't want to be like. If Keanu says it's amazing, it was probably like insane.

Right. Feeling a little parched. Feeling a little dehydrated. So let's talk about one of my favorite portable powder drink mixes. I've been drinking it a lot pretty much this entire year. And it's called Liquid IV. It's a game changer. We've talked about it before.

Essentially, Liquid IV is a hydration multiplier that utilizes CTT or cellular transport technology, if you want to be fancy, to deliver hydration to the bloodstream faster. It's portable, really easy to throw in your pocket or in some of your ladies' cases, the bag, really easy to take on the go, throw it in your purse, backpack, wherever. Lauren throws it in her purse and I use it in my briefcase, backpack, or even sometimes pocket, depending on where I'm going, to carry it around with me. We have been traveling so much this year and fighting jet lag on a regular basis. And a couple hangovers. And a lot of hangovers, yes. I was using the jet lag to kind of make myself sound better. We've been on so many flights and we get

so dehydrated. This product has been a game changer. Like I said, we use it all the time. Adding one pack to 16 to 20 ounces of water is equivalent to drinking three bottles of water. Staying hydrated is one of the most important things that you can do for your body. Pretty much every skin and healthfree, and vegan for all the people out there that have those sensitivities. With Liquid IV, you don't have to worry about any preservatives or artificial sweeteners or colors, and it's dairy-free as well, so got a lot of those things going. It comes in two flavors. Today, I am drinking my favorite, the lemon and lime. I also like the berry flavor. I use that one all the time as well. Anyway, Liquid IV hydrates you two to three times faster than water alone and contains three times the electrolytes of sports drinks. Throw it in your water to boost mental clarity. I even added to my calm tea last night before I went to bed

so that I could be hydrated when I woke up in the morning. So for those of you that want to try this product, the team at Liquid IV is offering all of our listeners 15% off at checkout when you enter code SKINNY15 at checkout. definitely try this if you're jet lagged or hung over like i said so go to liquid-iv.com and enter code skinny 15 at checkout to try the product that's liquid-iv.com and enter code skinny 15 at checkout so um you know he came back and asked for a few more and all of a sudden we got a call from the VP of talent for 20th Century Fox and she said I got this product I understand it's yours because now at this point we had you know said that we made it and I you know want to use it for some of my talent I think this would be great to prep the skin before makeup I do you know at the time it was Desperate Housewives American Idol had just

kind of recently launched a few other shows. So what does that offer look like? Is it they want to buy it straight up? Or they want to partner with you in some kind of way? No, it was just like, use it? Yeah. Can you just drop some? Yeah, can you get some? So we're like, okay. So we got another little batch made. And we started filling the jars and giving it out. Do you have your labels on it at this point? No, no name, nothing, no name, no name, no packaging. And so it was just literally starting to been used behind the scenes, you know, different, you know, makeup artists, different, you know, people were calling Natalie Portman had tried it and she called and we ran and gave it to her. And then I remember seeing

her at the Hollywood farmer's market. And, you know, we walked by and Glenn goes, Oh, there's, you know, Natalie. And I was like, Oh, okay. And he goes, Natalie, how did you like the, you know we walked by and glenn goes oh there's you know natalie and i was like oh okay and he goes natalie how did you like the you know the product and she was like it was amazing i mean it was it was but did she know it was from you guys or just randomly she did at this point because they actually like i'll say met and gave it to each other yeah um but yeah it was so crazy and so for about a year year and a half it was strictly like studios were calling makeup artists different actors you know in the industry and then all of a sudden about a year year and a half later as i said um we got a phone call from the vice president of beauty for neiman marcus and she said i got this product from a friend i think it's

fantastic are you familiar with neiman marcus um are you familiar neiman hill Hill? I was like, yes, and I can't afford to shop there. But I do know Neiman's. Neiman's, never heard of her. Yeah, and she just said, it doesn't compete with anything we sell. I think it's a perfect add-on. It's, you know, incredible. Do you have a name? Do you have packaging?

We said no. And she said, well, if you can show me, you know, what this would look like, I would love to put it in all my 40 stores and online um and you know we kind of got off the call and we were like oh my gosh and you know he's yes let's do this and I'm thinking with what money you know how long after how long after you had started it did this happen this was probably a year and a half so what yeah what kind of thought goes through your mind right you're a little bit scared at the time obviously because it's a big it's a big undertaking to fulfill orders for neiman marcus um do you remember what you were

thinking at that time well i actually remember taking the phone call in my law office at my cubicle kind of hiding under the desk didn't want to scream because I'm in the office. And I just thought, kind of, what just happened here? And more so, do I really want to do this? Because I was more like, oh, my God, this is never going to work. I have to quit my job. Who's going to pay my bills? How am I going to get health insurance? You know, all of these things that, you know, you're so comfortable.

You have your 401K and all this when you're a corporate employee. Not that your salary is always guaranteed because you can be let go or whatever but it's exactly it's safer so you know we started talking about it and we sat down that night and created the name and created the packaging um and agreed that you know he would kind of leave his job first and kind of do all of this initial stuff. And then we would see. And a couple months later, as we're about to launch into Neiman's, they want you to go to all their stores and do trainings and all of these things. So I thought, well, I really am going to have to quit my job.

So it took a lot of courage and, you know, wine, I don't know, just to really get me to think that I could could do this i cashed out my 401k um we lived off of that uh for a while you know we we made it work and and i learned so much from it but you know it's funny but from an investment standpoint like firms would want to probably back somebody like you that knows every facet of the business is putting that work it's always scary right if you're somebody comes and, I've never done this. I got this idea. I need a big check and then got to go figure out along the way.

You know there's going to be an extreme burn right there. And I also think that as the founder of something like that, you can't really learn the business and all the little intricacies of it if you're not the one starting and doing it, right? You have to kind of learn that. Right. No, absolutely. I mean, I literally did everything. I was the shipper. I was the biller. I was the filler at times. You know, I was the CEO. I was

the male girl. Every facet of the business. Yeah. Every facet. And, you know, I remember the day when Neiman said, OK, well, you know, they knew we hadn't, you know, ever been in retail. We didn't have a brand, but they had made this comment. They said, are you EDI compliant? I had no idea what the hell they were talking about. I said, yes, absolutely. I mean, you know, and then I got off the phone. I Googled EDI. I mean, it's like the back end system that, you know, talks to their system for orders and everything.

So I quickly found the company, talked to a few and then became EDI compliant. But it's kind of, you know, we just did it. You know, it goes into the theme that I've seen across all the entrepreneurs and CEOs that we've interviewed. They all figure it out. Yes. It's instead of feeling fearful, they just figure it out and they make it happen. So while you're, you're getting everything into Neiman's, at what point did you realize, holy shit, this is a big business and people really like this and we're going to take it a step further and develop more masks. So we launched at Neiman's in July of 2011. And then they have a beauty awards every year. And so I remember the buyer had contacted us in around,

I think it was like November and said, you've been nominated for the Neiman Marcus Beauty Awards. I mean, we had literally just launched. We're like, what are you what are you talking about? They're like, it's a big deal. And it's consumer based. Like we don't vote. It's the consumers. So we're like, wow. And then we ended up winning. And so December was the awards. And we beat Chanel. We beat Estee Lauder. We beat La Mer. I mean, these amazing brands. And we sort of came out of nowhere. But I think, you know, that was kind of the first step and we were like oh my gosh people are really loving it the fact that we actually like beat these brands but I think it was because we came at a time where there weren't these small niche indie brands we

were like the only one the mask category was completely dead so even though brands had masks it was just a dead category so we came out with this one little mud mask. It was $69 at the time and out of nowhere. But we also talked about instant results. So it had to work instantly. And it was this 10 minute facial in a jar. So there was nothing being talked about. And people were really starting to want instant things at that time. You know, the iPhones and all these things were like really coming up in social media and all of that um so that was like a really big thing for us you were selling time yeah yeah exactly right so who wants to wait 30 days to see 20 difference in your skin no one no and a lot of people don't like they're a little

skeptical like can i really see something after 30 days right and are you really going to be looking you're going to give up you're gonna be like forget it you know how did social media impact what you decided to make? Because a lot of the masks that you make are, I think are genius because you want to put them on your Instagram. Well, the thing is social media really wasn't that big at the time, like as it is now. So, and we swore to each other, we were like, we are only going to make this one product. The world doesn't need another glam glow product

like that's it but we were still doing behind the scenes for American Idol and things and the second mask which is our super mud which is our you know I mean it's just worldwide it's number one bestseller for problematic skin and so the way that one came about is we were doing the behind the scenes still for American Idol. A lot of the kids, you know, they're young kids. They're not used to being in this industry. They have tons of makeup on. They're under these lights.

Their skin was starting to really break out because this is so new to them. They're not washing their face and everything. So they would ask us, do you have anything? I have this breakout. I have all these little things happening to my skin. And the judges were saying similar things, too. And we're like, huh. And at the time I never had skin problems growing up, but I started getting this hormonal adult acne on my chin and I was getting some cystic breakouts. Like I was having a problem

too. So we're like, well, how can we do something that's, you know, that would help problematic skin. So then we set out to create the second product. And that took quite a lot of time because we really wanted something that was super efficacious. And super mud has six different acids in it where most products that have acids had one or maybe two acids. You know, we had six that are like super efficacious. We had to balance them properly so they didn't hurt the skin. And so we launched it and we had already always said, so Neiman's was a big deal for us, like when we launched with Neiman's. But Sephora for us was like really big because Sephora was this huge powerhouse. And we were like, you know what, if we could ever get into Sephora, oh my gosh, we knew we would have made it.

And so we kind of, you know, submitted product to Sephora and they said no, because at the time they were focusing on makeup and skincare wasn't a big focus for them. And we didn't have enough traction in retail. And we started winning all of these crazy awards and they contacted us. And then we ended up launching with Sephora right at the time that we were developing the second product, the Supermud. So Sephora was the launch platform for Supermud. And we launched with sephora and was like an all-store launch with our super mud um and the sales were like off the chart like insane like sephora had never seen numbers like that like it it was crazy and

so that's when we were kind of like okay i think this is like really something big. And the brand, it's crazy. We sold to Estee Lauder in January of 2015. So that's within three years. And within three years, we were already in 80 countries and over 6,000 stores before the sale. So like we did all this ourselves. Do you attribute that to really great products, social media? What are your reasons that you think your product went so viral?

So, you know, we got all of our international distribution because of the fact that it was one and then two SKUs. That was it. There was no other product. They didn't have to place huge POs with multiple SKUs. Exactly. They didn't have to ask retailers to take away space from their bread and butter like the Estee Lauder's, like you know Le Maire's or the you know whoever the Chanel's it was an easy sell-in for them and also the fact that it delivered instant results and that it actually delivered on what we're saying it did so you know you used it you saw the difference in your skin so it was an easier sell-in and then

consumers really were receptive to this whole instant thing so um you know and for us social media really didn't take off until about two years ago you know that was really it wasn't what made glam glow it was really the press it was the you know we built this sort of cult following because of the results so at this point it's obviously a huge success story but i'm sure there was a ton of struggles along the way. Do you have any favorite struggles or favorite failures that you have? Or maybe not call them failures, but bumps in the road that you had along the way? Because I'm sure it's when you hear this story, it sounds like it was easy. And obviously it has not been. Yeah. Is there anything you could point to or anything that comes to mind?

I mean, I remember one time, it was sort of around the time, what was it, for Neiman's specifically, and we had changed the box manufacturer. So originally we were producing, I don't know, in China, then we brought it back here to LA because we wanted everything to be made here. And somehow the boxes started coming apart and they're like sitting on the shelf at Neiman's,

like completely coming unglued, like terrible. You know, that's like not the place for this to happen. We had to pull everything back. And I remember we had we had really nobody working for us. It was the two of us. And I think we had two or three people at the time. So we go to unbox like, thousands of products and like rebox them all ourselves, because we didn't know exactly what to do for quality control and how to kind of monitor this and what to look for, you know, what to ask for. And it was, it was kind of crazy. But you know,

there's, it's also trying to figure out how to navigate with different worlds, right? So different countries with different cultures. And everybody is so different, you know, and so we had to really figure out how to navigate that. But for me, that was like the worst because it was terrible, you know, and we literally had to sit there and rebox ourselves. But we learned from it. What would your advice be to an entrepreneur who's just starting out? Do you have like maybe a couple tips or tricks that you would advise them on? Yeah, I mean, I think one of the things is, you know, don't let anybody tell you no, you know, there's, there's nothing wrong with trying. If you fail, you fail, but you learn from it, you know, so if you have an idea, or if you have something that you want to do, go for it, you know, and just you have an idea, or if you have something that you want to do, go for it,

you know, and just give it your all, surround yourself with amazing people that, you know, can kind of lift you up, that can help you and guide you. And know that there's also going to be those people around that are going to be very negative, because they don't want you to succeed for whatever the reason is, you know, it's jealousy, or, you know, whatever. But really surround yourself with people who, you know, know more than you because you don't know everything, you know, and I've always said I don't know everything. Like I know what I'm good at and I know what I'm not good at. And I think being able to understand those qualities in yourself and surround yourself with people that can kind of fill in those gaps and give you great advice or just be

there, I think is really important. If you were structuring Glam Glow right now today with everything you know, what would you have done differently than when you started? I would have had more people. You would have built a bigger team. I would have had a bigger team. Yeah. Because I'm like, how big would it like 10, 20? Like what do you, what is the bigger team compared to what you had? I mean, when we sold, so when we sold to Estee Lauder, to what you had I mean when we sold so when we sold to Estee Lauder I think we had 12 people and we were you know in 80 countries 6,000 stores I mean I think I slept people were working their faces off yeah and everybody loved it and it was

like a family environment you know we worked out of our home for most of the time um but it was hard I mean I barely slept and dealing with so many countries, everybody's on different time zones. So I think maybe for, you know, those few years, I probably slept two, three hours a night. I mean, you know, it was crazy. And I mean, some points I had to break down where I'm like crying because I was like so exhausted. But, you know, and the one thing that everybody always said to me, all the distributors we worked with, all the retailers, any partner that we had, they always said to me, you always make us feel like we are the only one that you deal with. And I think that's super important. Like for my team, I was like, we respond in less than 24 hours, even if it's an email that says I got your email, I'll get back to you.

Don't like let it go, you know, unheard, like don't make people chase you up and always make people feel like they're special. And they're like, we know how busy you are, but we never feel like there's anybody else. It's just a human connection. Yeah. Yeah. How do you feel the landscapes? I mean, so we're going back, you know, retail played a large part, obviously in this story. How do you look at how the landscape is now with direct to consumer being such a large player in the space now, you know, direct stores? Do you think, do you see a shift? And if you were doing it now, do you think that would have a large impact? Would you do it any differently? Yeah, I mean, definitely a huge shift. I mean,

look, we all go to malls, you know, or different and there's nobody there, you know, and retail really is suffering. I mean, there's definitely stores that are still doing really well, but online, we all shop online. We probably all prefer to shop online more than going into a store. And so, you know, the retail landscape has definitely changed in that sense. You know, the dot-com business or the direct to consumer is much bigger. Yeah. It's not slowing down. It's growing faster than you know anything it's it's unbelievable and you know i think at some point you know retail as we know it will completely be gone i think like our kids won't know what it's like to go shop in a mall i like a retail now more as like brand partners and strategic brand partners right and retail is really the not retail

but direct-to-consumer being the hub so i think there's always going to be a place to play in retail but not from a sales standpoint for so long yeah i think at some point you know um you know retail might be more of experiential kind of things more so than going and shopping in the mall maybe it's a way to experience something differently like pop-ups i think too pop-ups are crazy yeah i think that that's been really crazy yeah what does it feel like when you i mean walk me through this you you just get a email from estate lauder saying hey we're interested in buying your company i i think you said on brooke burke's podcast that there was other people that had made you offers i want to know how that process went and how you made the decision to go with Estee Lauder. Yeah. So pretty much from day one, we started getting emails and phone calls

from different people wanting to buy the brand name, wanting to invest, you know, and, you know, I would always take the calls and say, thank you. And I would keep a little file. But, you know, we're never interested in, but always be very polite with people. And so we got to the point where it was about three years in again, 80 countries, 6,000 stores, still no investors, still no investors, no loans, no debt. Wow. Um, doing it all ourselves. And so, like I said, you know, we, you know what you're good at and you know what you should know what you're good at and you should know what you're not good at.

And so neither one of us had ever grown a company to, you know, $50 million company. And that's where we're at. And we're like, okay, well, now what do we do? We're on this crazy high winning every award you could possibly imagine. Sales were off the chart. And we didn't have many products still at this time, I think we barely had five masks. And that was it. So we didn't have a huge assortment. But we thought, we're going to make one mistake and do just one thing wrong. And it's just all going to come down. And so we felt like, well, we're getting all these inquiries still, maybe it's time to think about bringing somebody in, you know, but what did that look like for us? We had no idea. We didn't know if we wanted to just take it on an investor, sell the whole company, a majority, a minority, we had no idea. So we had met a few different, like banking firms and things

and advisors. And they told us kind of how this whole process works. So we finally were at a point where we're like, let's take it to market and see. So we did what's this book that they do for brands that want to go out and sell their see. So we did this book that they do for brands that want to go out and sell their company. And you put this like amazing book together, pictures and all the numbers and everything. And so we did this and we were just about to go to market. And Estee Lauder had called the day before we were about to go to market and said, you know, we're really interested in talking to you. And we said, well, funny enough, this is what's going on. But we still went to market. You know, we said, look, funny enough, this is what's going on. But we still

went to market. You know, we said, look, we want to see what's out there. We don't know. We thank you very much. We'll send you the book, you know. And so for a year we had it was a year process. We had about 54 different companies interested in the brand from all strategic position to be in. It wasn't. Yeah, it wasn't a bad position. It was overwhelming. But from strategics, like the Lauders, the L'Oreal's and those types of people to the private equities, different venture capital companies. And so we started reading through them all. And for us, it was, you know, we had built this family environment. And that's what we really wanted. We wanted somebody that wanted us still to be involved because we weren't ready to walk away. We wanted somebody that really had international experience because we were so

international and to help us continue to grow. And so we did all these different meetings from LA to New York over the year time. And it was it was crazy because we've kind of, you know, had to be all secret, secretive. And then we narrowed it down to like our top, you know, had to be all secret, secretive. And then we narrowed it down to like our top, you know, five. And then from there, you whittle it down. And then there was a top two, which Estee Lauder was one of them. And for us, it was every time we went to the Estee Lauder offices, you know, it was started by, you know, Estee Lauder. And it's still family run.

And so it was very family environment. And every time we went there, you know, it was we felt very warm and that they were so happy to see us and like we were part of the family. Um, and so that was kind of the biggest thing for us. It wasn't as much about who's going to pay the most money or who's going to, you know, do this or that. It was like that feeling. You built this thing up and you didn't want to just give it to anybody. Right. What about like the brand integrity? Do you say to Estee Lauder, listen, you can't change the formulas. These are our formulas. You have to continue to do this.

Yeah. Well, that's one of the things that I think is a misconception for a lot of people is that when these big brands buy the smaller brands, they come in and they change the formulas to save money and all this. And that's not actually not the case. The only times formula changes is when regulations change. Because ingredients sometimes, you know, for some reason, you can't use it anymore, or it's not allowed in a certain country, but it's allowed in this country. So if you want to make it globally compliant, you find an ingredient. So I think a lot of times that's a

big misconception. But they were very much, we don't want to change anything. We couldn't have done what you did. And if you want to walk away after you sell the company, we don't want to change anything. We couldn't have done what you did. And if you want to walk away after you sell the company, we're not interested because you are glam glow. So if you still want to be here, which we did, then this is a perfect fit for us because you are the visionary and this is what we see. And they leave us alone. I mean, of course, it's a big public company and and you have to follow like certain things that, you know, big public company would do. But they really leave us to be glam glow, you know, and speed, you know, speed to market was huge for us, you know, we weren't going to take 18 months to two years that a lot of the brands do to bring a product to market,

it was like, if we see an opportunity, we're going for it. So, you know, kind of still allowing us to do that. They give you that like manufacturing distribution power instantly, right? Cause that's a big thing is lead times, right? Yeah. Yeah. So what is your day to day now that you've sold the company? I mean, I'm interested to know, like, you know, we saw how it was before and now you're with Estee Lauder. What's, is it still the same day to day? Is the office space changed? Like, is there, how many people are working for you what's it like yeah so the office space has not changed we um well it changed because we were working out of our home and then before the sale we moved to up in the Hollywood Hills this amazing space you were working out of your home yeah oh my gosh but we have amazing space. We'll have to come by up in the Hollywood Hills. It's this, you know, beautiful built in 1924. I mean, it's amazing space. And so, yeah, we're still there. I didn't want to run the business anymore. You know, I wasn't interested in being the general manager, the CEO or the whatever president, whatever they want to call it. I didn't want to do spreadsheets. I wanted nothing to do with that. You sound like me.

I had enough. But I really, you know, it was being the visionary. It was being the creative. So my role is I'm the creative director. So I'm in charge of everything visual, product development, product ideas. So anything in that sense. So I do more of the fun stuff. We have a general manager that like, you know, poor thing has to do all the spreadsheet.

Take notes on this episode, Michael. I'm actually, this is a random question, but how, so you, you start, you were in your home. You're like, you're struggling. You were, you know, working full time. You have your daughter, your husband. How did your friends and family react when you decide to go all into this company? And it sounds like you really don't, you didn't have time for a long time. That's to me, it sounds like that. Yeah. I mean, like you were hustling your ass off. Yeah. I'm, I'm kind of in that spot where

I'm hustling my ass off and sometimes it's hard to balance family and friends. How did they react? Were they understanding? Um, was there, you know, struggles that you went through with that? Yeah. I mean, they were super understanding. Of course, I missed pretty much everyone's birthdays, you know, any activity, any kind of party, anything like that. But they were understanding because they saw what was happening with the brand. And so they were super proud of us. I mean, there was a few people along the way that, you know, we're no longer friends because

this is, you know, you find out people's true colors or they're a little jealous or whatever it might be. I've never changed who I am. You know, I'm still very down to earth. I'm super humble. I'm so grateful. And I've never changed. But you realize. But it was hard.

I mean, we had a young daughter. We traveled all over the world constantly. Thank God I had my mom who lived close by and she retired kind of right at that time. So she was able to take care of our daughter. We've never had a nanny or anything like that. It's just been my mom. But it was hard. We would travel for three weeks at a time, come back, then go away for another two weeks. And I mean, she was little, you know, very little. So for the first few years of her life, I feel like I missed a lot, which that, you know, is is sad. But now it's an amazing time

with her but that was also one of the things too was selling is that I wanted time with my daughter you know I wanted to be a mom I didn't want this crazy life and I wanted to enjoy things a little bit more um so you know I don't have to go to the office every day I'm there you know certain days certain hours I take her to school I pick her up I take her to dance like I'm there, you know, certain days, certain hours. I take her to school. I pick her up. I take her to dance. Like I'm a mom, you know, and that's my number one priority. I don't do a lot of events. I don't just because I'd rather be with my daughter. I think if it's something that's important, but I'm, you know, at this time, I'm like, I just need to kind of get that time back with her that I feel like I missed a little bit. I think with, with ambitious people though,

my opinion is because sometimes you can have relationships that feel like they're falling by the wayside. It's not, it's not the intention, right? But sometimes you get, you have certain ambitions that you want to satisfy. And I think in order to be happy as an individual, you have to at least explore that and try that because you can't, if you have these outside relationships, if you're not happy with yourself and what you're doing, then you can't, you can't have a good relationship with anybody, right? Like if you don't have a good relationship with yourself. So, uh, right. I want to know how you structure your mornings because you're so entrepreneurial. I look at you as an entrepreneur. Maybe you don't, you said, I look at you as an entrepreneur. I mean, it's so funny because even to this day,

for me, it's like, I always feel like, yes, I'm an entrepreneur, but like when I look at myself, I still see that girl that was working in the law office. Like, you know what I mean? That just shows that you can, you can become an entrepreneur at any age. If you're out there and you're listening and you have an idea and you're 45 and you're working at an office nine to five and you have that entrepreneurial spirit, you can still be one. Absolutely. You know what I mean? Absolutely. You can kind of do you there. How do you structure your mornings now that you're allowed to go into the office when you want? Is there maybe a mantra or do you meditate? What do you do when you wake up? I'm obsessed with people's morning routines. So, um, well, so my husband, husband and I,

we actually got divorced. So now we split our time with our daughter 50 50. So when I have my daughter, it's very important for me to do my time with with her. So I wake her up every morning. I have my coffee in her bed with her. I bring her breakfast, not because I'm, you know, don't want her to get up, but like, it's easier than trying to get her down the stairs. So I bring her her breakfast. And we have this like little morning time where we talk. She gets ready for school. I take her to school every morning. She's still at an age where she wants me to walk her in thank god because how old is she she's gonna be 10 uh next week yeah but some of the girls are like no drop off and she's still like come on mom let's go I'm like thank god you know thank god but then after that um you know I started really focusing on myself a couple of years ago. And the last year, really, I found this amazing workout that I'm obsessed with.

And it's like old school bodybuilding, weightlifting. But it's actually in a class setting. So I do that pretty much every day. It's called Novo Body. It's in Encino. And I'm actually obsessed with it. It's totally like changed my body, but also mind. Like mentally, it's just like helped me.

How many days a week? I go like five, six days a week. Wow. Yeah. So I take her to school. I'll go do my workout. Usually I take the 830 class. And then it depends.

Either I go home, shower. Sometimes I hate to say it. I go straight to the office sweaty. Oh, me too. I like never wash my hair. Like what? Play out of Lauren's book right there. They know. It's like,, there she, there she goes again. I'm like, sorry guys. You know, but I'm either on like a hundred percent, like I'm all made up or I look like

full homeless. There's no in between here. No, no, no, no. I mean there it's zero to 60. Yeah. But I mean, I'm obsessed with it. And so it depends if I go in the office, then I go to the office. If I don't go to the office, um, sometimes I'll do a second workout. I just started Bikram yoga. I'm a little crazy right now. But how do you do Bikram yoga with your hair? I feel like your hair gets dirty. Oh, yeah. You just have to wash your hair every day. It's kind of gross. Yeah. Is there something that you do to wind down at night? Is there a certain bedtime that you have? Or is it just kind of it goes by different each day? Yeah. I mean, it depends. Like if I have my daughter then you know of course we do homework and we have dinner and

you know we kind of have our routine Tuesdays are always our taco Tuesday night or you know what have you so I set these little things with her but usually I get her to bed you know by nine and then maybe I take an hour and have a glass of wine or just sit and watch a little, you know, reality TV. But yeah, it's funny. Yeah. But yeah. So, I mean, I try to go to bed, you know, by 11. You're good. Yeah. 11 is pretty good. Yeah. But you I want to point out that it sounds like you had to get uncomfortable to get comfortable. Like, it sounds like you hustled your ass off and now you're able to be comfortable with that. Yeah. I mean, I would never went to bed at 11 o'clock before. Are you kidding? I think I went to bed at like six in the morning for an hour, you know, like that was it.

You know, what's a book, a resource, a podcast that you would recommend to our audience that, um, has impacted you? It could be any, it could be a quote. It could be something that you look towards. Podcast. No, it could be an audio book. It could be a television show. Just even if it's housewives,

just maybe housewives you tune out to like, it could be anything. Oh my God. Yeah. I'm so bad. Um, maybe a website, an Instagram account, anything inspirational that you look to that you like. A meme.

A meme. Oh, my gosh. Oh, my gosh. I look at a lot of memes. And it could be something creative, too, like something that's inspired glam glow overall. Like, I feel like there's so many colors and you guys have glitter and metallics and just something that you do for inspiration could even be your workout travel you know I mean I love to travel um and I think you know you can get so much inspiration and food you know right

especially right now like right now is such a time where I'm super inspired by all of like the health and wellness. I think that's one of the things why even with my workout, you know, it's really changed my mind and kind of taken me to a different place. But I think when you look at inspiration, it's like, how can we bring all this health and wellness into other aspects of our life? So not only are we drinking these juices, but how can we use some of this stuff and put it on our skin? Right. And so I mean, for me, that's kind of a thing, but I also love to travel. I love to see new places. I love, you know, um, favorite place ever Croatia. Yeah. We were just talking about it. I know like for me, it's been my favorite.

It's beautiful. Maybe as like the experience we were talking about that, maybe the experience, I had an amazing crew. I was with my boyfriend, which we had the most amazing time. So it was like, you was like you know maybe it's all of it you know if i had to take different people or whatever it might have been a different experience but what's next for you um as far as travel anything business travel life yeah business travel life um well business-wise it's just yeah business-wise it's still you know driving glam glow driving the innovation, taking us to the next level, you know, and how, what are those new products, the new innovation that we can do? You know, continuing to travel for me is really important. You know, I'm going to Costa Rica for New Year's. I'm trying to figure out, like, next summer's vacation for my daughter.

But I want to try new places, places that haven't been. But definitely for Glam Glow, it's how can we take this health and wellness and bring it into Glam Glow and still stay sexy, disruptive and fun. But again, bringing in that health and wellness aspect to it, because I think that's super important. Does Keanu, am I saying that right? Yeah. Keanu still use the mask. I don't know.

Keanu, do you use the mask? Don't listen to this show and call him. Keanu doesn't have an Instagram. Am I saying his name right? Keanu. Keanu. I'm not good at pronouncing stuff.

Where can everyone find you and your company? Pimp yourself out. Oh gosh. Well, the funny thing is, so I was so anti-Instagram for so many years. Glamglow, of course, has Instagram. It's at Glamglow. Do you know you joined Instagram the day I listened to the Brooke Burke podcast?

Because I wanted to reach out to you. How do you know that? Because I looked for her. I had like no followers. I looked for her on Instagram. Nothing. Then for something, like Chris Dillon tagged you. Shout out to Chris Dillon. Chris Dillon, my hair guy. to Chris Dillon he tagged you and I'm like oh my god this is so weird you got Instagram like the day after I listened to Brooke Burke's podcast so I was like anti we would do like influencer events and all

these things oh what's your Instagram I don't have one what do you mean you don't have one I was like I'm never gonna have an Instagram just because whatever. But, you know, it's obviously at Glam Glow for Glam Glow. And then I'm now at Glam Shan with two N's. And it's been kind of fun. I don't know why I was so anti it. I think I just thought it required a lot of work and I don't really like taking pictures of myself. And like, I like your Instagram. It's very inspiring.

I like watching your workouts. Yeah. I mean, I think it's like everybody's like tired of me showing pictures of me kissing my boyfriend. I'm like, sorry, I'm happy. But, um, but yeah. And so, you know, obviously at glam glow for Instagram at glam Shan for me, and then glam goes available worldwide, but you know, Sephora, Neiman's, Nordstrom, what's the mask they should start out with? Oh gosh. You know, it's like, if you have, that's the problem. If you have like multiple kids, how do you say who is your favorite kid? I'm going to make the decision.

I like the silver mask and I'll tell you why you're going to think I'm crazy. I like the silver mask because when you social media, it brightens the whites of your eyes and your teeth. Okay, well, that's a good one. I mean, I think definitely, yes, any of them depends on your skin. But for me, youth mud is my baby. So, you know, that one and super mud, which is any kind of poor problems, any kind of blemishes or things like that. Keanu was the youth mud, right? Michael's going to want to try that one.

Michael loves skincare. He has like a 12 step routine. Yeah. I mean, it's going to tingle. I think it's the first child. That's the favorite because I'm the eldest child. Oh, is it? Yeah.

Yeah. He really does have a 12 step skincare routine. Well well at this point i look like an old weathered saddle before like a few months ago i would look like faces on the floor shannon thank you so much for coming on and sharing your story you guys follow her on insta hey guys thanks for listening to this episode don't forget to check out the new podcast site over at tscpodcast.com. All of the show notes from this episode and all of our other episodes can be found there. It's a really great resource that highlights all of the awesome people that we've talked to on this podcast, all the different books and resources they've recommended, all the different services, as well as the things that

yours truly and Lauren have recommended. It also has a section for new listeners trying to get caught up to speed with the show. So check it out at tscpodcast.com. For those of you that are too lazy to get over to the web and do what us old people do, jump onto your Instagram and check out TSC Podcasts with all the resources there as well. We will be back next week. This episode was brought to you by Casper. Casper offers the most comfortable and affordable mattresses on the market. With over 30,000 five-star reviews and over a million satisfied customers, you can trust that

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