The Skinny Confidential Him & Her Podcast - #84: Lorna Jane Clarkson - Founder of Lorna Jane Activewear on Wellness, Health, and building an Empire
Episode Date: October 17, 2017On this episode we are joined by Lorna Jane Clarkson (@ljclarkson) and this episode is jam packed. Lorna discusses her wellness and fitness regime, what it took to build a global brand, her diet, and ...working with her significant other. We also dive into meditation and her new book "Love You" which teaches us how to analyze our life and make sure that we are living a life that we won’t regret , how to find our passion and how to find our purpose. To learn more about the Lorna Jane brand click HERE To connect with Lorna click HERE To connect with Lauryn click HERE To connect with Michael click HERE This episode is brought to you by THRIVE MARKET. We use Thrive for our online grocery delivery on a weekly basis. They provide the highest quality products and ingredients delivered straight to our door with unbeatable prices. Be sure to grab our deal by going to to https://thrivemarket.com/skinny to receive $60 of FREE organic groceries from Thrive Market + free shipping and a 30 day trial!" Keep in mind that Thrive Market's prices are already 25- 50% below retail because they cut out the middleman. And now they are offering $60 off free organic groceries!
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The following podcast is a Bostick Media Production.
She's a lifestyle blogger extraordinaire.
Fantastic.
And he's a serial entrepreneur.
A very smart cookie.
And now Lauren Everts and Michael Bostick are bringing you along for the ride.
Get ready for some major realness.
Welcome to the Skinny Confidential, him and her.
Aha!
Aha! Skinny Confidential, him and her.
Hey guys, happy Tuesday. Welcome back to the Skinny Confidential, him and her show.
You have me, Lauren Everts. I am the creator of the Skinny Confidential, which is a blog,
brand, podcast, and YouTube channel. And I just put up a new video, so go check that out. And you have me, Michael Bostic, entrepreneur, businessman,
marketer, kind of the boring side of the Skinny Confidential, keep the ship afloat,
and podcaster. So we have Lorna Jane today, which is super exciting. And just to give you a sneak
peek, we're going to talk about her fitness routine, diet, her book, strength training,
hiking, yoga, how she built
her brand, training, lots of fun stuff for you. But first, we want to get into the him and her
tip of the week. Okay, so my tip of the week is all about Evernote. And for those of you that
don't know what Evernote is, it's like the best note-taking system that I've found online. And
it's great because it works with all your
devices. You can sync it to your phone. You can sync it to your computer, multiple computers.
You can share it with people. I love it. I use it when I read because instead of just, you know,
what I do is I highlight and mark pages, but it's difficult to go back to books all the time. So
with Evernote, you could literally take a picture of the page and then save it quickly and it saves
to your phone and your computer. So instead of having to go back and like
pull out the books from the shelf and figure out what note you took, it just literally take a
picture of the page and mark it in Evernote. And we also use it for this podcast. So we take all
of our notes and put it in Evernote, all of our questions, all of our topics that we want to talk
about. And it's great because I can share it with Lauren. We can add videos, we can add clips. It's really like you can create a chat in it
and it syncs in real time. So if you're not using Evernote, you should be. You can use it in school,
you could use it for your business, you can use it as a podcast or content creator if you want to
take notes, anything. And that's my tip is to use Evernote.
Great tip. Okay, the her tip of the week is kombucha. I hope I'm saying that right.
I think I am. So I've been drinking kombucha a lot lately. It kind of made an appearance back
in my life. I used to drink it all the time. So it's like this black tea that's fermented.
I think you even have to be 21 to buy it, which is super funny. Didn't you get carded the other
day? Yeah, I got carded the other day because there's a speck of alcohol in it. Do you remember
when Lindsay Lohan blamed her alcohol anklet monitor for going off on kombucha? I hope that's how you say it.
Anyway, I feel like it's good for the gut. It's super energizing. I like to do a half bottle
over ice and I mix it with sparkling water. And it's packed with probiotics, which make your
stomach flat. So I love to drink it before I'm in a bikini. Some of the other benefits are it's an antibacterial,
it's good for your heart, your lungs, promotes healthy digestion. Michael needs some, hint,
hint. And it's packed with B12, which gives you energy. Like I said, I noticed a big difference
in bloating after I drink it. And to be honest with you, it's really good with champagne on a
Sunday, like a mimosa. I do the guava flavor and I just do like a little lemon twist. Thank me later
on that one. It's a good one. So sometimes it can be expensive and I actually found something to
solve the issue, which is incredible. Thrive Market came to my rescue again. I feel like Thrive Market
is just the most efficient problem solver on the planet, especially if you're like me and you're
always running late and you're super busy. Basically Thrive Market is an online marketplace that delivers groceries straight
to your door. And the best part about this too is that you can shop by diets. So right now I'm
off meat. Ever since Greece, I don't know, I just haven't been on the meat train. So I'm doing the
whole pescatarian thing where I'm eating a lot of fish and a lot of veggies. I feel like my stomach's
flatter. I'm loving it. I would highly recommend you of veggies. I feel like my stomach's flatter. I'm
loving it. I would highly recommend you if you want to do like a clean out or a detox. Anyways,
Thrive kind of curates the shopping experience for you. So what's cool too is they're offering
all Skinny Confidential, him and her listeners, $60 of free organic groceries and free shipping
with a 30-day trial. All you have to do is use the URL thrivemarket.com
slash skinny. Okay, so back to solving the kombucha issue. Thrive Market has this kit,
okay? It's a cultures for health starter kit that has everything you need to brew bubbly,
organic kombucha at home. So this includes the SCOBY, which stands for Symbolic Colony of Bacteria and Yeast. And
when you open the kit, you'll see the SCOBY and it looks like a little brown dried mango. And this
is super important because it's like the living home for the bacteria and the yeast that turns
the sweet tea into a fizzy probiotic packed kombucha. The other ingredients that you need
to brew the kombucha, including distilled white vinegar, are sold separately, but this kit is great for the babe on the budget.
The kit's $10, and you'll save 25% off because of Thrive Market.
I just love Thrive because the prices are already 25% to 50% below retail because they cut the middleman out. They also carry my favorite vegan mushrooms called dandies, my favorite Aztec clay healing
mask, which Cleopatra used to use this clay guys, no joke. Well, if she uses it, then yeah,
you need to use it too on your forehead. So that would be great if you could dig into that tonight.
Anyway, it's $4 on Thrive. And I mix that with raw apple cider vinegar, which you can get on Thrive
too. And it's just the best mask ever. It tightens your pores and makes you feel all glowy afterwards. Thrive also has avocado oil,
which is like my new thing. It's so good on salads. I've been using it in pasta. Definitely
try it and you can heat avocado oil, whereas you can't heat olive oil. So if you're going to check
out and you're going to use the $60 off, make sure you get avocado oil, the vegan marshmallows,
the Aztec clay, and the kombucha kit.
Well, if you use the code, you can basically get all of that for free.
It's awesome.
It's pretty rad.
Yeah, you can get all the things I mentioned for free.
Again, Thrive Market is giving all TSC, him and her listeners,
$60 of free organic groceries plus free shipping and a 30-day trial.
All you have to do is use the URL
thrivemarket.com slash skinny. Okay guys, happy shopping and do yourself a favor and try making
your own kombucha at home. You will love it. Now I have a treat for you. We have a treat for you.
Lorna Jane. You guys have probably heard of her because her activewear line is one of the biggest
in the world. There's over 200 stores worldwide, so you'll most likely see her clothes on women in your yoga class.
You might even be wearing it.
Lorna is also a health and wellness expert and an author.
She recently released her latest book called Love You.
I know you guys are going to absolutely love her, so let's introduce Lorna, the badass boss that she is is to the Skinny Confidential, him and her show.
This is the Skinny Confidential, him and her.
Okay, so for the readers who are unfamiliar with you and your brand, can you give us a little bit
of a background as to how you got started? Okay, so Lorna Jane's been going for,
can you believe it, 28 years now. I feel like I'm 110 years old. But I was just a fitness instructor
who couldn't find any decent activewear. So it was as simple as that. And it was those times when
there was just Adidas, Nike and Puma, the only brands out there. So it was pretty male dominated.
So being an instructor, just you know I really
hadn't had any lessons in how to sew but I just got my favorite swimsuit and I cut it up made a
newspaper pattern on the dining room table and made my first active wear piece I guess and I
wore it to my classes just as a self making me feel inspired to teach a great class and
the girls in the in my class just said hey where did
you get it from can you make me one I thought yeah sure I'll make you one you know not really
thinking that I'd make any money out of it or charge them I just you know said it cost me this
for the fabric and I just started filling my class up with little Lorna Jane people and it just grew
from there like I would never for one moment have thought that I was going to create a business out
of it but I really really enjoyed it and people just said to me why don't you open a shop so I opened a shop
and when you open another shop so I opened another shop like if at the beginning someone had told me
that I was going to build a global brand and have 200 stores around the world and be influencing
women to be fit and healthy I probably would never have done it it would have scared the living day
lights out of me because I really didn't have the skills or anything. I was just this
fitness instructor who liked cute active wear, couldn't find it and decided to make her own. So
it was the market that determined where I went with it. That's crazy. It sounds like your audience
has helped you build your brand. Oh, absolutely. It was the women in my classes that made me open
my first store. And it was this one woman that walked into that one store and bought every single piece.
Wow.
That made me think, oh my goodness, I'm onto something.
Maybe I'll open a few more stores.
I love it.
And so I did.
So how do you go from stores to now you're writing books?
I mean, is that just something that's kind of happened naturally as you've opened the stores and had an online presence?
In probably about the first five to six years of the business, it was just the girl behind the brand.
Like I didn't really do any press.
It was the clothing really spoke for itself.
I was still teaching classes so people could see me, but only sort of in my own community.
But I remember we were doing, I remember we were thinking about doing a campaign
about how women should live their lives and people were starting to ask about me like who is this
Lorna Jane and how does she live her life and so they started asking and we were sitting in this
one meeting in a room similar to this and we decided that we would go out on
Facebook and say Lorna's thinking about writing a book what would you like her to write about
and while we were still in that meeting we've had like something like 200 people
write back and say how does she work out what does she eat you know what does she think about
and what inspired her to start this brand and and I thought that they would ask me about the
clothing because that's really all they knew at that point. So that's when I wrote my first book.
And I remember when it came to the book, to me, it was just going to be all just writing.
And they said to me, we want pictures of you in the book.
And that was the first time that anybody really saw who I was and what I looked like.
You're kind of an influencer.
I mean, that is very influential.
They wanted to know your tips and your tricks.
Yeah, but, you know, that's the first time anyone's ever said that to me.
You know, it's interesting. You touched on two, two things in both instances.
The first being that you kind of let your first audience or customer base kind of determine
the progress of the brand and how you develop the brand. And then the second being you kind of,
again, let your audience determine what the subject of the book would be. I think it's really smart.
And I think another thing you touched on was saying basically if you would have just thought about this huge global brand from the beginning, you probably never would have got started.
But starting small with a select group of people and saying what are you guys looking for and then developing that way was probably the reason that you have such a brand that you have now.
Yeah, I think so. And it's been when we haven't listened to the customers
and we've thought that we know best that we've made our biggest mistakes.
You know, we say, oh, I shouldn't have done that, you know.
Why did we think that they would like that?
You know, just small things like maybe a marketing campaign or something.
So, yeah, I think you really do need to remind yourself
that you are there for the customer.
Totally.
Thinking back as you got started, early days, now it's a huge brand, 200 stores,
what were some of the biggest hurdles that you had to overcome in the beginning?
Because, you know, I'm not that person, so that's really hard for me.
Like, I know people think that you put a positive spin on things, but I don't remember difficult
times.
And that's why this book was really hard to write
because I talked about some of the challenging times
and I really had to think them through
because I'm that sort of person
when something awful happens in their life,
I either fix it or come up with a plan to move on.
You're resourceful.
Yeah, or just live through it.
Just feel the pain.
So what's an example of that?
Okay, so it's in my book but um because
there's quite a few untold stories in there um there was a time when okay so i've spent 25 years
inspiring women and then this one person went out to the media and tried to say that that wasn't the
case just some random person that worked for me in a store and then doesn't work for me anymore and the press just ran with
it I was currently doing a book tour of my fourth book inspired and I was um doing speaking tours
around the country and so social media was going crazy I was everywhere everyone was reposting and
and the press just thought this one person said
something and we're just going to run with it and we're going to get heaps of press. And I had
people staking at my house, staking at my office, just trying to get pictures of me.
And for me, I just thought this is rubbish. I'm just going to ignore it because I've just spent
25 years being myself. And then one person who doesn't even know me, I've never met,
comes out and says something and people want to believe it.
I'm just going to ignore it.
It doesn't even deserve any oxygen.
And it was probably the biggest mistake I ever made
because for me not getting up just made it worse.
Like it went on for two weeks, people just chasing me and wanting an answer.
And in the end I had to make this big statement and, you know.
And those sorts of things are awful because they stay with you forever.
So you wish that you had acknowledged it from the get-go.
Yeah, but I felt at the time anything I said would just look like I was just trying to defend myself.
And I didn't think I had to because my whole body of work proved the exact opposite.
Yeah, your brand is so inspiring.
Yeah.
That's all I get from it.
I know.
But yeah, I learned a lot there, you know.
But the reason I share it in my book is because I want to teach people how I overcame it. I know. So, but yeah, I learned a lot there, you know, but the reason I share it in my book is because I want to teach people how I overcame it. And the reason I write about self
love and self belief is that I always had that. And it was during that time that I started to
doubt myself. So I know how to get it back. And I hope that anyone that reads the book,
who might be in a similar situation, who maybe doesn't have that self love and self belief in
the beginning, or maybe loses it somewhere along the track that they will find this book helpful,
even just by listening to my stories to get back on track and build a life that they love.
That's awesome. I'm inspired just by that. So let's switch gears and talk about fitness.
So fitness, I'm sure is a huge part of your life clearly what's your routine look like really walk
us through the real thing but you know it's not that big I mean people ask me all the time how do
you stay so fit and healthy when you're so busy and at the very beginning when I started to show
my face as you know the influence we'll use that now now that we put it out there of the brand
people wanted to know that exact thing how do you stay so fit and healthy so um
i have a way of living and at that time i decided to give it a name so i called it the active living
philosophy and um it's just as simple as waking up every morning and deciding to move your body
nourish your body and believe in yourself and we tell people who come along and are having
difficulty just get up in the morning and make a promise to yourself.
How am I going to move?
How am I going to nourish and how am I going to bleed?
It can be as simple as I'm going to walk the dog today.
I'm going to drink more water or none of those tea things
that have lots of artificial sugars in them.
I got yelled at for what I'm drinking, you guys.
I got yelled at.
She told me I need to switch to kombucha black tea,
so I'm post-mating it right now.
Yeah, and it's vanished.
I said she could have that last one, now yeah and it's vanished i said she
could have that last one but no it's vanished it's over here it's i'm not gonna drink it she said
there's artificial there was a question that came in today we told the audience that we're interviewing
you and they want to know if you could only do one physical activity in the fitness world for
the rest of your life you can only choose one one, like what would that be? Would it be yoga? Would it be Pilates? What would your choice be?
It would be really difficult to choose between strength training
and yoga because I think they really balance it out. So, okay, my routine. So I strength train
with a coach who I've been training with for probably seven years now, twice a week.
And then the rest of the time, it's just yoga, hiking, walking my dog. And every now and again, I'll bust out and maybe do an F45 class or go for a run,
but hardly ever. Most of my cardio is hiking up a hill and strength training.
And how many hours a week do you think you're training?
An hour a day.
One hour a day, every day?
Every day.
Seven days a week.
You always make time for it it even in your busy schedule yeah sometimes i allow myself monday that will be my day off because monday is a really
busy day in the office you know so normally on a sunday i'll go for a hike and i'll do yoga so that
makes me feel good sometimes i don't but you know um that's what i plan to do um you know i even have
yoga apps and last year i did a yoga instructor training course so I could just do yoga on my own.
So, you know, I do these things to limit the excuses.
Oh, I can't do yoga.
I miss the class.
Well, you know what?
Now I know how to do it.
I just need a mat.
And you can do it at home.
Yeah.
Oh, that's great.
So you said your husband works with you, which we'll get into because me and Michael work together and it can be interesting.
She makes it really difficult. I feel't know about that, but does your husband work out with you or is that
something that's like your alone time for you to feel centered and just kind of drowned out the
noise? No, we do. We work out together. So we strength train together and we hike together
and we walk the dog twice a day, which is, a really small dog so it's like 20 minutes slow walking um but yoga is my thing and what time do you wake up it is the workout before you go
into the office usually or after yeah that seems to work for me because i really love my work and
i can talk myself out of working out in the afternoon but i always have like a bag of workout
clothes in my car so if i can get out of the office and do a yoga class in the afternoon, I'll do it.
So you're again resourceful.
Yeah.
So what would you tell somebody that's maybe struggling with fitness and maybe having a rough time moving and getting out there and getting after it?
Just do something.
You know, just play with your kids.
I know I design active wear, but I really do believe if you put on your active wear in the morning and you're ready you might have different shoes on I always have sneakers under my desk at work
the sneakers everywhere just hidden around the place not so hidden actually um just put it on
and you'll actually move more like I find like when I wear my active wear to work which is most
days I'll run up and down the stairs you know I'll go walking get a coffee whereas if I'm in high
heels I'll tend to ring someone and say can you know can you'll go walk and get a coffee. Whereas if I'm in high heels,
I'll tend to ring someone and say, can you know, can you come and see me in my office?
Because I don't want to do the stairs so much. All right. I've been known to sleep in my active wear clothes. So I mean, that's sometimes
how lazy I am. I'll just sleep in it and wake up and go work out when it's an early morning
workout.
I've heard that. I have heard that. I actually have this thing where I lay it out on the
floor. I think I actually invented the flat lay of active wear.
I don't know that for sure, but no one ever told me.
We'll have to go back and check the records.
So, yeah.
So, I actually put it out because it really inspires me and I think about it, you know, like what I'm going to wear.
And then it's one less thing to think about in the morning.
That's probably what your thought process is in sleeping in your active wear.
But also, if you do sleep in and sometimes i do because
i think i need to sleep more than i need to work out right now um it's that walk of shame past the
active way you know like you think oh well i'll just put it in a bag i'll do it in the afternoon
but i hadn't made that effort i probably would not exercise that day so you just gotta learn
the things that make you commit to the things that you want
to make a priority in your life. I think working out is such a priority. Okay. So in your first
book, in Nourish, it's called Nourish, you guys on Amazon, you talk about saying no to dieting
and saying yes to nourishing. Can you elaborate on this? Yeah. I just think that calorie counting
is like the most restricting thing and it
takes all of the fun out of eating. I think it's lazy because we can find the calories in foods.
Like I was in like a coffee shop the other day and it had like the calories on all the food. I'm
thinking, do they sell any of this food because they're really high in calories, you know? I just
think it's a really wrong way to look at food. And food has changed so much from when we developed the theory of counting in calories.
So how that food, this processed food that we eat today reacts in our bodies is totally different.
So it's really outdated.
So it doesn't really mean anything.
So when you say nourish, you mean like nourish your body with things, you know, like vegetables, fruits, like give me an example of how you nourish your body.
So I think when it comes to food, it directly affects your mood.
So it is personal.
But I think if you just go for real whole foods, like just limit the amount of packaged foods that you eat.
You know, you go into the grocery store, you know where the fresh food is.
It's like two or three aisles.
Have most of the food from there and then know
your food. Know what's in any of the packaging, read them. You know, if there's a whole lot of
lists of numbers and vegetable gums and all these other weird things, then, you know,
just think about the fact that the more things that are in your foods, the harder it is for
your body to digest them. I'm getting kombucha after this conversation. There's been the, my
problem with all of these different, let's call them diets. Um, and I'm not the most educated
person on this subject, but I try to be somewhat up to date. Not with your food truck burrito that
you had earlier. I had a breakfast burrito earlier. It's really good food truck, but here's my thing.
Um, I think one, the first thing, everything in moderation, like everything in life can't,
can't go too extreme. Can I interrupt for for a moment that is the problem because i agree with you in my book nourish i talk about that like the best
way to eat is in moderation but people can't do that yeah people can't have a bite of chocolate
and then put the rest back so diet is so much easier because moderation is really hard like
if you eat like that michael good on you
that's how i eat but it's difficult and i sleep up all the time michael doesn't count though because
michael has no attachment to food i've never seen anything like it's my hot subject he has no
attachment so like i'll be like i'm craving like chocolate with a glass of red wine and he's i've
never heard him say that and i've known him since he was 12. No. So there's no attachment.
So you don't count.
No, it's not that I don't have attachment.
I really appreciate good food.
If I go to New York, I will go and run around to all the best restaurants and try to get as much good food as I can.
It's not like a theme with you.
I don't sit around thinking about food.
And if I could, in some cases, if I could just like take a pill and get all the nourishment and be done, I would do that.
Yep.
Right?
He's not lying either.
But here's my thing to circle back to what my original
question was. There's so many different diets, paleo, then there's vegan, then there's no meat,
then there's what, you know, there's so many different things, you know, all vegetables,
all not like, what should you believe? What should you do? Like, is there one of these
diets that you really look to? Or do you kind of, you know, cause I feel like a lot of them
are big trends. Like one time it's no red meat. The next time it's no fish. The next thing it's no dairy. And it's like, it's always something.
It's hard for me to keep up. And there's so many, I try to read up on it. There's so many different
studies that contradict each other so frequently. You know, there's a book that came out by Dr.
David Gundry recently called the plant paradox. I don't know if you've seen it. And it basically
makes the argument for, is it leptins? Leptins. That's that a lot of like nightshades and tomatoes and things like that are really bad for you.
So what do we do?
What can we tell the audience?
Yeah.
I mean, I'm the same.
I watched a documentary the other day and I'm like, what can we eat?
Yeah.
Exactly.
You know, because they were talking about pus on chickens and, you know, and just really
awful things.
And you think, well, can I eat eggs now?
And, you know, just really awful things and you're thinking well can I eat eggs now and you know like all these things so for me plant-based predominantly plant-based just really
great proteins you know whether you're vegetarian or or you eat meat just really great lean good
quality proteins lots of water and just for me I look at my macros so look at the proteins fats
carbohydrates and sugars that I'm eating and I just balance them.
So if I have a heavy carbohydrate breakfast, then I eat protein and salad for lunch.
It's just about variety.
I look at colors.
I make sure there's red and green and purple and, you know, not so much white in my food.
So that's how I do it.
And then you – we were talking about food before and I'm like, I love kombucha.
It makes my tummy really flat, gives me a really clean energy.
So try it.
If it makes you feel the same, then do it.
If it makes you feel awful, then try something else.
So it's good to experiment and it's good to listen to all these things.
It sounds like you guys really do listen to all the different things that people are saying
and then just try it for yourself and see if it works.
It's very personal food.
Are you a vegetarian?
No.
Okay.
I eat pretty much anything.
Part of the reason that I wanted to do this podcast
is because I wanted to be able to speak to people like you.
It's easier to sit down and say,
hey, can I talk to you for an hour on this podcast
as opposed to saying, hey, I need to come in your office
and talk to you about this on a Monday.
No, probably not.
Maybe Tuesday.
Yeah, yeah.
No, but I guess it's, you know, the more people we interview and the more people we speak
with, there's so many contradictory views and I'm kind of trying to figure out, okay, like what is
going to work for me? What's going to work for Lauren? I've been studying a little bit about
evolutionary psychology and evolution lately. And there's an argument to be made now that people
are saying that it's, that diet is very much based on the individual genetic makeup.
Where like maybe red meat is really good for me, but maybe it doesn't sit well for her.
Do you know anything about that?
Well, I'm not an expert.
It's all from my own experience.
But when I was doing my yoga course, of course, yogis are predominantly vegetarian and vegan.
And I was in Bali for a whole month doing this course.
And all I ate was vegetarian food. And I felt amazing I felt amazing. I lost a bit too much weight. I think
I lost like three kilos like so I was quite thin but I was also doing a lot of yoga and it was
really hot but yeah I felt amazing and I came back home and said I think I might try this for a little
bit longer. I feel fantastic but I was back at work for three weeks and I had no energy. I felt
really drained and I have a energy. I felt really drained.
And I have a nutritionist that works for me at Lorna Jane.
And she said, Lorna, that was fine when you were doing yoga and just relaxing and you had no stress.
But now you're back at work.
You have a lot of stress.
You're doing a lot of weight training.
You know, your life is different.
And you need to eat some more protein and you need to go back on the food that you were eating before. So even when you take yourself into a different environment,
it can be different.
That makes total sense, though.
But can I also say that I'm not sure how long ago it was,
but I did an appearance with Danielle Laporte,
and we were just sitting there,
and people could ask us a whole lot of questions,
and people were asking us advice on all these things,
from spirituality to food to everything.
And Danielle said something really good.
She says, be your own guru.
Right.
Like stop looking to everybody else to give you the answers because they can only tell you their own personal experience.
You have to get all the information and do your own research and use yourself as a test case.
That's so smart.
And try it out for yourself.
Yeah.
100%. You can't, you know, like while I respect and appreciate all the advice that you give me,
Lauren gives me, like at the end of the day,
you have to kind of take everything with a grain of salt and do what works for you.
Because if you don't, you're just kind of using other people's blueprints constantly all the time
and it gets confusing for everything.
And it's sort of cool to like be your own guru, be yourself.
Oh, yeah.
I talk about it in my book.
It's like find your own authenticity, your own point of view. fall in love with yourself, the good things and the bad things,
work on the bad things if you want to improve, but do it because you want to do it, not because
you feel like you have to fit in with anything else. Create your own meal plan or diet. It's
so nice to think that you're an individual and no one can really tell you what to eat,
how to work out or how to live your life.
That's what I was saying to myself this morning
at the breakfast burrito truck.
Yeah.
See, I've got a question
because it's like we're saying that he doesn't crave food,
but you have to crave something to eat something like that.
No, so I was just on the go running around.
It's available.
Working and it was there.
That's the theme.
If it's available right in front of him and he's just like shoving it down.
It's not like a craving thing.
But I'm like, as soon as I ate like half of it, I was like, if I eat the rest, I'm not going to feel great.
I throw it away.
Totally unattached.
I'll throw it away.
But I just needed something to get going.
And then that was it.
I study him like a chimp.
Yeah, that's really.
I'm always watching what he's doing.
So if you're going to have a cocktail,
what are you going to drink? I don't really drink. Okay. But I'm not like a, I don't drink ever,
ever, you know? So say it was my birthday or it was one of my girlfriend's birthday. I would have a martini probably. And it would be like lychee or espresso, espresso if I'm tired.
Espresso martinis.
Well, I get up at like 5 o'clock in the morning.
So by 9.30, I'm like, I probably need an espresso martini.
So yeah, I'll have one cocktail.
But for someone who doesn't drink, I can really handle my alcohol.
So I don't know what that is.
Can you share with our audience some unique, super easy recipes?
Nothing fancy, just like something that you grab
when you're running out the door okay so I get really prepared so on the weekend I like to cook
a lot of food but we were talking this morning about my pancake recipe so it's two eggs banana
cinnamon and nutmeg in the pan pancakes oh my god we're on the same page so healthy I have that on
the skinny confidential too I love that recipe chia seeds good in it too well we'll
see it yeah it's so good maybe that will make it fluffy yeah no it gives it like i don't know if
this is the right word it's kind of gross but girth girth that's what we're going to use to
describe pancakes is that the right word it's not the word fluffy makes it fluffy fluffy's a little
maybe less phallic.
Another healthy recipe.
So another one, which I guess isn't as healthy because I'm using protein powder.
Some people don't like to use protein powders.
Which one?
You have to tell us exactly which one you use.
I don't know whether you can get it in this country.
I use Happy Whey.
Okay.
But I'm trying to think.
I can see the one that I use here.
It's got some muscle man on it. and he does like an egg white one.
And he says that it's the best tasting protein.
You would know that more than me.
Is it a whey protein?
He does whey and he does egg white.
Maybe you can send me a picture and I'll put it in the show notes.
Okay, sorry.
Go on.
So that's what I use here. So it's just a scoop of protein powder and two tablespoons of peanut butter almond butter
and they make one ball and then you divide it into four two for you two for you and that's like
dessert when you're trying to be really really good that's great so you just like take the protein
powder take the raw almond butter mix it and a little bit of water you just you know like just
test it roll it together and you can roll it in shredded coconut if you want to. Because I love sweet things. So anything that's really sweet.
We can call it Lorna's balls.
Yeah.
Yeah.
Yeah.
To go along with the girthy pancake.
That's true.
See, we're product development.
Okay.
So let's talk about beauty.
You're beautiful.
Tell us some beauty tricks.
I don't have any.
Really?
So you're low maintenance.
Yeah.
Really low maintenance. In in fact it's a
bit embarrassing how so like well I I lie in bed and think oh my god I've got to wash my hair in
the morning oh it's like the biggest like no I don't either like every four days or something
but it's like the biggest thing it's like it's something I just I'd rather fire someone than
wash my hair wow that's how that's why you know why i go to dry bar now
and sit with my computer did you yeah it's just like it's just it's just not i don't want to do
it okay so you're low maintenance yeah yeah but i just like i like to use natural products
but you know you would know people saying your products i'll try anything like people
you know i'll go and i don't even have a face list i'll just walk in and any old place and
say can you just scrub my face and and give me a mask or something?
You're easy.
And they'll say to me, you know, what products do you use?
I say, well, at the moment I'm using this.
And like, I just use whatever people say.
You go with the flow.
Yeah.
I like it.
Okay, let's talk about your book.
So the book's called The Love You Book.
It's available on Amazon.
No, it's available at Lornaane stores and laurajane.com
okay perfect so your book's theme is dedicated to the art of loving yourself i love this because i
feel like we overlook the importance of the taking the time and loving ourselves um so talk to me
about how your book will empower women okay so. So, um, the reason I wrote this book is because
I feel like the world is so busy and every one of us gets caught up in the busyness. And I think,
well, I know that most people get to the end of their life and they haven't lived the life
that they wanted to live for themselves. So whether they felt that they've had to live according to what their parents thought
or what their husband thought
or just be the sort of person that they thought
everyone in their life expected them to be.
It's the biggest regret on someone's deathbed.
So I wanted to write this book to encourage women
to invest in themselves, back themselves,
challenge themselves, and ultimately
love themselves enough and believe in themselves enough to create a life that they love. And I
think the starting point is just to stop for a couple of minutes every day and say,
where do I want to go with my life? And what am I doing to make that happen?
Very much beating to the tune of your own drum.
Yeah. Because I feel like, especially today when young women are so influenced by social media they everyone wants to be the same and everyone
you know they lose their own identity in the process in Australia I do a schools program
where I go out to my team and I go out to young girls and we talk about active living and my
move nourish belief philosophy and we also talk about the importance and my move, nourish, believe philosophy. And
we also talk about the importance of self-belief and self-love. And when I go out to the schools,
I can see how much the message resonates, not only with the young girls, but also with the
parents who come along to listen and the teachers. And I thought, I need to sit down and write a
little bit, see what happens. And that's how the book started.
I love that.
What do you see the biggest hurdle for it?
Is it like someone, maybe they're in a job and they've been there for so long that they're
just stuck in a pattern and they're scared to break out or it's parents thing or like,
what do you see the most common theme being when you speak to people like this?
I just think people get so busy.
They just don't even get to that point, Michael.
I think they just don't even get the time to actually ask themselves a question.
What do I want to do with my life?
They're just stuck in a rhythm and they're going full force ahead.
At what point did you ask yourself this and how has that belief,
when you did ask yourself, paved the way to create this brand?
Honestly, I don't remember asking myself
because I felt like I was one of
those lucky people who it just, I fell into it. You know, I wanted to selfishly wanted to create
some really cool activewear for myself because I wanted to look good and feel good and feel
inspired in front of the people in my class. And then it happened, you know, so, um, but I know
from so many people who say to me, but I haven't found it.
How do you find what you love?
You know, so many books that say, you know, find your purpose, do what you love.
But there's nothing that tells people how to do it.
And this is the beginning of this book is me trying to ask the right questions and steer them so that they can find that path.
Because sometimes people aren't as lucky as me, you know.
And I've had points in my career where I've had to stop and think,
now where do I want this to go?
Do I want to have that many stores?
Do I want to open stores in America?
Do I want to go into Asia?
You know, like it's a whole new market.
So there are times when I've had to think about where I want to go with my life
and is that right for me and do I want it to keep growing and growing and growing or am I happy where it is but um
yeah I think it's just as simple as stopping like if you ask most people they just don't ask that
question they're waiting for it to happen or they're waiting for someone to tell them or
they're waiting to find something whereas I think you have to really question yourself. Doing something for someone else in a relationship
stuck. This sounds like it's a roadmap. Yeah. To kind of figuring it out. What I find interesting,
and I haven't known you for that long. I've only known you now for 29 minutes, right? And I've
known Lauren for a long time, but what I see both like a common theme with both of you is I don't
think it's necessarily so much luck. I don't think that, I think you two are lucky in the sense that
I don't think either of you would be put in a scenario where you wouldn't be doing exactly
what you want to do, where a lot of people maybe don't have that confidence or that bravado to say,
you know what, this is like what I feel like doing, and this is my vision, and this is what
I'm going after. A lot of people kind of need to have that pulled out of them I sometimes think though that for me
people sometimes will say that's selfish but I found that when I'm able to be to the tune of my
own drum and do me on my own terms that it's made me be the best person I can be for my family and
friends yeah and you kind of have to like rework that and do yeah I think I write about that in
the book too like it's got nothing to be to do with being selfish and not considering what
other people think it's the fact that you need to do what you want as well as what other people
want you to do you need to make sure that you're just not being that person who is just accommodating
everybody else all of the time because you know I've done amazing things in my
life that I want to do but I've also done things for other people that I've really enjoyed doing
it for them as well you know right doesn't mean you're one person or the other just because you're
following your dreams yes but I think and maybe it's the same with you Lauren is that I had a
really great upbringing where I was always told to follow my dreams and believe in myself yeah I
think my upbringing was very much
like no judgment. So whatever you want to do, if that's the weirdest job on the planet, which in
2009 blogging, people did not understand what I was doing. I was pushed forward to do that. And
there was no, Oh, you're not going to do this or, Oh, you're, it was just very much like you do you
like there's no judgment, whatever that looks like. It's okay with us.
So both my parents were like that.
So that was really cool.
Yeah, that's really good.
So if there's someone out there that's lacking confidence, what are some tips that they can expect from your book?
Like what, just give us like a little outline.
Or maybe not even tips, but just points of view or perspectives. Yeah, I think you need to look at yourself and self-analyze and just find out who you really are.
So ask yourself some really, you know, get yourself in a room with a piece of paper and just say, what are the things I love to do?
Where does my mind go, you know, when I don't have too much on it?
You know, like, what do I look forward to and
just start writing things what do I don't like doing like what do I spend most of my time doing
and what do I love to do and just see whether the list matches a whole lot of things in this book
that people can do just to start to get their brain thinking about the things that they love
to do and then maybe trying to find little snippets of time to do it. I'm not telling people to like just quit your job and don't do that
anymore and just go off and climb mountains all day or something like that. You know, you still
got to do the hard work and decide, well, this is what I want to do. How do I make a living out of
it or how do I actually find more time doing it? Because some people still have a great job that they don't mind,
but then they need to just peel off more time
to do things that they love in their spare time.
It doesn't mean that everybody can find something that they love to do
that they can actually make a living out of.
That isn't for everybody.
And sometimes making a living out of what you love
spoils it for people.
Everybody's different, you know?
That's very true.
So let's talk about that
a little bit. Let's talk about your entrepreneurial journey. Okay. You start in fitness and now you
run a global brand. What did that process and journey look like? And I'm assuming that,
maybe it's bad to assume, along that journey, there's a lot of things that popped up that you
may not, that you may not like to do, that were a little bit out of your comfort zone. I mean,
going straight from fitness to running a 200 shop fitness brand, activewear brand is quite the, it's quite the
jump. Yeah. But remember 28 years. So I really had the luxury of developing skills along the way.
And really quite early on, I remember, I think it was like in year two or three and, and my husband
actually works for me. He's a CEO of Lorna Jane and he wasn't working in the business at that time. And I remember having, and I hope
I don't use words that you don't use in this country, but I had a manila folder, which is
like just a folder full of all my receipts, tax receipts. And I took them to my accountant and
he just looked at me and said, Lorna, you cannot keep doing this. You're going to be, you know,
is it the IRS here? They're going to come after you. You just can't just keep putting all your little receipts in here and get me to sort it out at the end of
the year you know so i remember being a little bit like oh really this is so boring oh my god
you and i are the same and i went i went home and i said to my husband i said bill you know what
maybe i won't do this anymore because if i have to think about this i don't want to do it you know
i want to design activewear.
I want to teach classes.
I want to inspire women.
Hence my point was proved from earlier.
I just want to do the things that I love to do.
And if it's going to be more about this and employing people,
because then it came to the other things that I was having to do at the time
that I didn't like to do, and telling people what to do all the time
and being the boss, you know,
maybe it's not for me, you know. And that's when he said, well, maybe it's a good idea now that I leave my job and I can do all that and allow you to be creative. So the whole time, I mean,
I still run a huge team on my own at Lorna Jane, the creative team, but I've been allowed to just
be creative, to be, well, we have parking spots at work and mine says dreamkeeper and Bill says pacemaker.
So that really depicts what we both do.
That is amazing.
I love that.
So how important has it been throughout the 28 years to build the right team?
Oh, really important, really.
I have people working for me that have been working with me for probably 20 years, 12 years, 16 years.
It's amazing.
We're a big business, but it is run like a family business.
Like I get asked all the time, you know, how do you work with your husband?
But my mum used to do my payroll.
My brother works for me.
My sister used to work for me.
My best friend works for me.
I think I've got two sister-in-laws working for me, a brother-in-law.
My niece used to work for me I think I've got two sister-in-laws working for me a brother-in-law my niece used to work for me you know we just have it just works and I think it works as a family business because it's about inspiring women it's not just about dollars and cents you know
and I know that sounds a little bit cliche but that is the absolute truth with Lorna Jane we
there's a cause and we feel very passionate about it but there's so many people there who were just started working for me that feel like family now like when I go back to my
team after I've been in the US for a month I go around my office I hug everybody and you know
there's people that aren't huggers but they have to hug me it's like part of the initiation and
even if we've got a new team member while I'm away like they see me coming towards them like oh no
because I think Lorna like I'm this this person that they they knew about but have never met and I said come on you're gonna
give me a hug so it's that's how I like to work I like it to be personal I like the people who work
with me to feel part of the family you know I just I'm really into trust and loyalty and
relationships and and it works for me.
So, you know, if you work for me, it sort of has to work for you.
I do want to know more about working with your husband selfishly because I work with mine and it's definitely a dance.
It's practice.
What is your take on that?
So I will tell you that my office is on one side of the building and bills
is on the other so we do it's a long way right it's a long way it's a long way um but you know
people when people write about business you know you sound like you both do a lot of reading um
when people write about business they surround yourself with great people like who is better
than the person who loves you more than anyone else who has your back more than anyone else who knows you more than anyone else, who has your back more than anyone else, who knows you more than anyone else, who can call you out. Because
when you get to a point in business, everyone just says, yes, Lorna, yes, Lorna, yes, Lorna,
even when they think you're wrong, you know, but there's going to be one person and then it will
be your husband who'll say, you got it wrong. Oh my God. Michael's eyeballs are popping out
of his head. They're about to roll. And table. And vice versa, though. And vice versa.
Absolutely.
So, you know, I can't think of anything better than working with my husband.
I mean, the downfall is that you do work all the time.
But I don't want balance in my life or find that turning off of work and play because we love what we do so we get snippets of long
weekends away and and you know times when we just walk on the beach and and talk about things that
don't work but I think work-life balance when you can work with your partner just becomes one whole
life experience and and it works it works better than having to shut off on the weekends and not
talk about work you know no I love that because there's a group,
a couple told us,
you know,
at some point you guys have to stop talking about business or stop talking
about work together.
And we're at dinner.
And I don't,
I think what they don't understand is when you're working on something
together and you have the same goal or you're in the same alignment,
that's what you want to talk about.
That's what excites you.
Like we,
we tried it one time to go,
we tried to go to dinner and just not,
and we kind of just looked at each other.
I was asleep.
That's what we want to, that's what we want to discuss.
I can understand where maybe two, a couple comes, one, someone works in one industry
and someone works in another and they don't want to go back and forth on that.
But when you're working together on a common goal, like it's fun to talk about it.
It's interesting.
Yeah.
And when you're feeling passionate or excited about a new idea or a new opportunity, of
course you want to talk about it.
Like my mother used to say to me, she doesn't say it anymore, but she used to say to me, oh, you know, we should pick something easier, you know,
that you didn't have to work all the time. I said, mom, what do you want me to do? Watch television?
I'm not interested. It's boring. I don't want an ordinary life. I want to feel like my soul's on
fire all the time. I want to, you just made me think of something. There's so many people that
work for so long and then to retire. And I never understood the idea of being, trying to be productive your whole life to one day be
unproductive. It just seems so boring. Could you ever see yourself retiring or stopping or?
No. And you know, there's been certain times in the business when someone's offered us a huge
sum of money, like money that you just would never have to work again. And you could never
spend in a lifetime. And you know, we've done the walk on the beach and we've been saying to each other what do
you think you're like you know wow this is a great opportunity we could don't have to work for the
rest of our lives and I remember one time Bill said to me so what are you going to do and I think
um maybe I'll start another activewear brand and he just like looked at me like why would you do
that you know like and then when you start analyzing why you would sell the business well you know it'd be nice to have more holidays
well you know just work it's your business work it around having more holidays well you know I'd
like to live I'd like to get a house in America and if they will buy one and and spend more time
in the US like you can have your business and have the life that you want as well you just have to
adjust it so when you're feeling
like you're working too much and it's making you maybe not enjoy work as much, then change it
because it's your business. You can do whatever you like. It's your life. You're in control.
So let's talk about that a little. A lot of people work long, long hours constantly. And I think it's
for the gamut because at some point you. And it's it kind of maybe doesn't become so much about the money for some people.
As you're doing this, do you find yourself getting stuck in just like a work pattern? If it's too
much, you say, listen, like, I have enough to live. I'm comfortable financially. Now I want to go back
and kind of adjust my life and do more living and less working. What would you say? What would you
tell somebody who's just stuck in their business full speed ahead and is feeling trapped
so are you saying that they need to be in their business full steam ahead because it's not
financial i'm saying that i think a lot of people get i know a lot of people that are
very successful and they they're constantly stressed and constantly like they can never
take any days off never vacation like a lot of people on the business instead of they're working in the business instead of and i look at
them they're like well i don't have time for my kids i don't have time to go see my friends i
don't have time today i'm like well you have enough here finally like why can't like why
i just think they need to find people they can trust because obviously they don't have to work
in their business all the time or they need to readjust their business so if so say they're a doctor and everyone wants to see you every day then you need to get someone
good on board and put in another good year to get people to trust this new person so that you can
can share the workload you know so it is about just deciding what you actually want so first
of all it's like them recognizing this is, I love my business. I
don't want to leave my job, but I need more time for my family. So it's about prioritizing. I talk
about life balance and the fact that every day we make hundreds of decisions what we're going to do.
And it's about making good decisions all the time. So, you know, when you wake up in the morning,
you decide whether you're going to sleep in or in the morning you decide whether you're gonna sleep in or work out you decide whether you're gonna pack a healthy lunch or eat takeaway burritos
or you know or you you decide whether you're going to stay back late at work or you're going to make
that yoga class so I think it's about making good decisions all the every day so that you have a
balanced life and it sounds like people like that just need to stop and spend, as I said before, a few minutes and say,
where do I want this to go?
Because I am in control
and I'm allowing my life to be out of control.
Stopping seems like a theme in your book
and in this interview,
it's like stopping and taking a moment,
whether that's in yoga
or just sitting down with a pen and paper.
What is your number one wellness tip
if you could give our audience something
that has just really worked for you? For me, it's the daily practice of move, nourish, believe. pen and paper what is your number one wellness tip if you could give our audience something that
is just really worked for you for me it's the daily practice of move nourish believe like i
literally lie in bed every morning and say what's my move what's my nourish what's my believe and
like move will always be some sort of workout for me because give us an example like today what was
your move nourish believe it was bad oh okay so i had like a tv appearance and then i had to come here
and the traffic in l.a is crazy so that's like two things and that's all you can do so um my move
today is i'm going to definitely go for a walk this afternoon and i'm having a massage so that's
really nice for me lymphatic yeah yeah no remedial because i worked out really hard yesterday
because i knew i couldn't work out today.
Today's my Monday, okay?
So that's sort of where I am in my head space.
My nourish is I'm going to drink more water
because yesterday I didn't drink enough water.
So I've been drinking more water today.
I think I've had two litres already.
So I'll down another litre before I go to bed.
So here she's sipping water right now.
Stealing hers.
And I believe this morning was I'm going to do a great presentation on KTLA. I'm going to do a great podcast for you guys. I like it. That's a great tip.
So every day it's something different. And when you're starting on your active living life, then
it's, it can just be, I'm going to walk the dog. I'm going to play with my kids. I'm just going to
put my active wear on and make me feel like I want to be active. And same thing. It can be drink more
water or it could be,
I'm going to start writing out what I'm eating and seeing where I'm going wrong.
So if you do that for a week, a month, a year, your life will change.
It's all about intention.
And priorities.
Everybody has the same amount of hours in the day,
just what we decide to do with it.
I love that you said that.
It sounds that when you wake up,
you almost do like a meditation of the move,ish belief. Yeah. And I do, I mean, I do
meditate for five, 10 minutes in the morning. Michael, you got to get on. No, I've tried
meditation. Really. I've given it a good go. I've done the apps. I've done the books. I've read
about it. I can't sit still, but I think I get my meditation either through reading or working out
or just in other ways. I'm not, I just haven't
been able to sit down and like actually do the act of meditation. And I try. Yeah, I really agree
with that because I feel that people get all hung up on, I have to clear my head and I, you know,
I have to get a certain feeling. For me, I just prop myself up against my bed head, cross-legged
and I just breathe. And in in the morning it's just thinking,
I think, I'm not trying to clear my head but I'm just trying to think about the day and what I'm
going to do, how I'm going to move, how I'm going to nourish, how I'm going to believe and I just
settle myself, like I might be thinking I've got too much to do and I just talk myself into saying,
well you know what, you just got to do this, there's nothing that you're doing today that
you don't want to do, you enjoy every bit of it. Just go from one thing to the next and enjoy it and just really ease into the day.
And at the end of the day, because my mind is really busy, I do exactly the same thing,
but it's just more about ticking it all off and moving it all over and deciding that's
going to happen tomorrow.
And then I go to sleep.
So it's just sitting.
And I even prop myself up because I can't sit still either.
Yeah. I like the fast pace of life I can't sit still either. Yeah.
I like the fast pace of life.
I like to get going.
Yeah, so do I.
It's like when people say balance, I say, who needs that?
Yeah, I try to do yoga too.
And I like the act of yoga, but I kind of got lost when it was very much,
well, you know, how would you explain it?
It was very like spiritual and he just wanted more of like.
I wanted to do the stretching.
She was talking and he needs more, he just wants to do the stretching and maybe you were wearing like bicycle shorts like
we need to like refine do you have any lorna jane clothes for men no because men in tights
shouldn't happen oh it happens it was like feel the earth wrap its arms around you and i was like
listen i just want to know the stretches and i want to get the workout yoga another try i like
that one yoga we did where you're moving and kind of working out too.
There's a really, can I mention a yoga place?
Yeah.
There's a really great yoga place.
It's really low key.
It's on 2nd Street in Santa Monica.
It's called Santa Monica Power Yoga.
It's donation.
But they usually like you to give like $16.
But some days if you don't have anything, they don't care.
You know what I mean?
And other days you pay $20, whatever, you know.
It's mainly guys.
I've never had a female instructor.
It's a heated room but not Bikram hot, and they're so cool.
I don't mind females being in there.
Oh, there's females in there, but the instructors are men.
Yeah, okay.
So, and it's just really good workout.
The poses are fantastic, and the things they say aren't airy fairy they're like
really inspiring you know and he like for example this is one guy rudy i think he's so
cute shouldn't say that really but he is but i think it's more his personality and he'll be like
drinking a coffee we're all doing yoga we've been there for an hour and a half you know and he goes
oh my god this coffee tastes amazing we're we're like in this warrior pose, like killing ourselves.
You know, like it's just, I think you'd like that yoga.
No, I like that kind of stuff.
I didn't like the airy fairy stuff.
That's a good way to put it.
It actually, instead of putting me in the zone, took me out of it.
Yeah.
You just need to find a studio or an instructor that you can really relate to.
And I would try a male instructor because they're a bit more hard hitting.
They're stronger.
So you'll probably like the poses a little little bit better I know I need it I have a guy at Mosaic
Yoga in San Diego you need to go to him with me and I think after this conversation I might not
be able to show my face there now though because I called it airy fairy no all right so okay to
wrap this up and to kind of just as the last question. Tell us about a day in the life of Lorna Jane,
running your company, writing books,
and loving yourself all while focusing on wellness and health.
Okay, gosh.
Well, of course, not any day is the same, of course.
But okay, so randomly.
So I wake up at like 5, 5.30.
I try not to use an alarm because I just don't like that feeling so I
have I usually have my curtains open I like to rise with the sun um five to ten minutes of
meditation then I pick up my active wear because on the floor like we talked about before flat lay
flat lay might have taken a photo of it the night before um put it on and I work out so I've usually
um in my meditation decided what I'm going to do, but I normally
preempt that when I'm picking the outfit because that's part of my process, you know, the night
before. I work out for about an hour. Oh no, sorry. I have a smoothie first. So I have
two breakfasts.
I need to know what's in the smoothie. The Warnitune smoothie.
Well, it's really boring in the morning. It's coffee, banana banana water protein powder chocolate protein powder collagen
sachet because i have to look after my skin that's what i do i do have collagen um ice and water
simple because i want the coffee before i work out but i just don't like the idea of like we
talked about before having the acidity in your tummy without some real food. So how much coffee? Is it like a cup of coffee?
Well, I get the cold brew concentrate, so it's low acidic.
So it's probably about inches, a couple of inches.
Which cold brew?
We're getting specific.
Groundworks.
Groundworks, okay.
Okay, so go on.
They're going to want to know.
Yeah, yeah, groundworks.
Everyone wants to know.
Yeah, okay.
And that's what I have.
And then I work out.
And then I come home, walk the dog, have some breakfast, which is normally like a frittata,
which I've usually made a few.
Like I make about three in a row and then just have them in the fridge, which is just
like a couple of eggs, roasted vegetables, goat cheese or pesto or sun-dried tomatoes
or something to give them flavor.
That sounds fantastic.
You just have that in the fridge so you can just have a slice of it after your workout.
Well, I make mini ones.
So they're just like – and I just like – I do put the oven on though because I don't like to microwave things.
So that takes a little bit of time.
But that's when I start to check my emails.
I don't even look at my phone before then.
Are you taking notes on this?
Are you taking notes on this?
No phone in the bed.
No, no, no, no, no, no, no.
And what about computers in bed?
No.
I told you.
Unless you're in a hotel room.
Yeah, hotel room.
There's nowhere else to sit in a hotel room.
Okay.
Yeah.
That's been a big struggle.
That's been the biggest struggle.
Yeah.
Computer in bed.
You've got a few years to sort it out.
Okay, so.
What time is it when you're checking your emails?
About 8 o'clock, I guess.
So then I have a shower head into work um the
morning is usually meetings in the morning so a lot of the times I'll be fitting I have like
three designers who work with me so um but I am a bit of a control freak so I have to check
everything like even like after this I have to go and have a Skype call and they're fitting on a
model and I have to look at everything.
Detail oriented.
Yeah.
And I think that's one of the key things for me in business is whenever I've sort of stepped out a little bit and allowed more freedom, I think the brand has changed. And a lot of people do that and it works for them.
But with Bill and I, we're better when we're in the business.
We're not those people who can step away and let someone else look after the things.
Well, I'm sure it reflects its clothing.
You've been such a creative force.
I'm sure that it's important that you're that detail-oriented.
Okay, so after your meetings, what time is this?
Okay.
We're getting lunch.
Gosh, that's probably lunchtime.
That's probably lunchtime.
And then I usually have lunch at my desk.
Like, you know, I usually take a photo of my lunch because I take it in and I'm usually pretty proud of it.
On Instagram story or Snapchat?
Instagram story.
Okay.
But I am not proud that I eat at my desk because I always say, oh, at my desk again.
You know what I mean?
Because we have a lovely eating area outside my office and stuff and then go outside.
But then I have to talk to people.
I don't want to.
Yeah, you're focused.
I just want to stay yeah and i even if i didn't have to stop for lunch a little bit like you michael i wouldn't because it like if i'm out of the office i don't like to stop
sometimes i forget to eat until dinner time you mean every day it's bad it's really bad no i know
but you know i i just get focused it takes it takes the eye off the ball i yeah i just yeah
same here like i don't want to stop.
Yeah, like if I'm into something and they're like, hey, you got to go.
Like do you want to go to lunch?
And the whole office is excited about it. I'm like, no, just go bring me something or whatever.
Yeah, I'm the same.
I'm the same.
I'm a lunch at desk.
And then in the afternoon, it's usually creative.
I try to keep the afternoon for creative.
So if I'm writing a book, I try to work on a book, do some research.
Or I'll design some active wear.
And then probably about 3 o'clock to about 5 or 6 more meetings, like end-of-day meetings
or checking what's going on on social or the EDMs for the next day.
And then I go home, we walk the dog, we talk about our day.
When we walk the dog, my husband and I do it together.
So that's a really great time to actually just recap no phones
and just unless the phone rings before we go and then
bill will sit on the phone the whole walk which drives me crazy oh i'm about to get in trouble
drives me crazy about my life but if the phone doesn't ring then it stays at home um so we walk
the dog and i have a few stories about that because we have the hugest arguments and discussions when
we're walking the dog and I think the people in our neighborhood feel like we're going to have a
divorce any day now no it's it's hashing it out sometimes you have to go through it to get to the
other side but Bill has such a loud voice oh I'm such a loud voice Lauren we'll be at a dinner
table and like this is not a good example because this doesn't happen or maybe it's happened and
she'll she'll like go into which you're like i really don't like this person at the end and like
the whole table hears it and i'm like everyone can hear your voice you might as well be screaming
okay well you mumble so that's a different story that's a whole nother podcast um okay so we walk
the dog then we have dinner boring boring usually watch a documentary, go to bed or meditate, go to bed.
And you said you got about at 9.39. Wow. That's early. That's commitment.
But we're different in Australia. We get up early. Nothing happens here. What I love about this
country is you can go to brunch at 8.30 and there's nobody there. I just love that.
You got to go to New York though. New York, I feel like would be on the same pace. There's
always something going. Sometimes I struggle with California because like you said it's a little bit lax a days it's a little
bit more laid back not a lot's going on but if you go to New York it's very quick I could live
if I could be in New York I would be in New York no no no I'm an LA girl I'm not complaining about
no one around in the morning I actually like it yeah you know like you can decide to go somewhere
without traffic in the morning and because I'm a morning person, it's easy for me.
I need to wake up earlier.
At this time now, we're all screwed.
What time is it?
I do.
I work best late at night, which is a problem.
Like I'm talking like sometimes till 1.32 in the morning.
I'm not sure whether you can change that.
Like I say to people, well, maybe just try going to bed a bit earlier and see.
But, and you know, people say, oh, I wish I could work out in the morning.
I can't, I have to do it at night.
I just feel like maybe that's a personal thing.
Like we were talking about diet, you know, maybe it is a personal thing.
You just have to roll with it.
But I do think, I hope I'm not saying anything wrong here,
but I do think that from my experience,
if you pick a partner in life who is on the same time as you,
life is so much easier. Because anytime that I've
been going out with someone who doesn't want to get up in the morning and wants to be up late at
night, it just doesn't work for me. We're going to go the hard route for us.
Oh, okay. See, I knew I was making you say it.
No, no, it's fine. No. I think I read it. I used to be in the camp where it said like,
listen, get up super early, go to bed early, like do, you know i would i've read a lot and i think like you said for each individual it's
different some people get really really creative at night especially creative people like a writer
like she gets very well that's not true because she's very creative too i think it's but it could
be different some people like some writers get really creative early early in the morning some
late at night and i don't think you can change that. I think the way the brain chemistry works is just some people work in different ways.
So are you a night person too, Michael?
I can go.
He's a medley.
Yeah, I'm kind of a mix.
If I go out and I'm running around,
like we were just partying with some of our friends,
I could stay out late,
but I prefer to get up early and go to bed earlier.
So in the morning, when Lauren's,
I know I say your name weird, but when she's
sleeping, does it drive you
crazy? I have to sneak around.
If he screws around
when I'm sleeping, I will
cut his head off. I have to sneak
around the house. He has to wake me up like a cat.
It's a slow process.
He has to be dead quiet. I still haven't figured out
what that means. During my waiting
I said I promised to wake up like a cat but i'm still like yeah but i'm trying to
figure out what that means so it's obviously an issue yeah we have a feel no i get up with the
dogs we got two chihuahuas and i hang out with them for a while and i do a lot of my like you
know i like to read and just kind of be on my own at that time so oh i just wanted to show you my
dog but i can't get the picture up yeah i have a dog too is too. Is it Chihuahua? No, he's a Tibetan Terrier.
Okay.
I'm going to look at Tibetan Terrier
if I'm not sure if it is.
Oh.
Okay, so where can everyone find you on social media?
Where can everyone find your book,
Love You by Lorna Jane?
Give us the 411.
Okay, so Lorna Jane's available at all Lorna Jane stores
or on LornaJane.com because I'm a control freak.
Of course.
You don't say.
Yeah.
Social media is Instagram Lorna Jane US and I'm LJ Clarkson.
I love it.
So yeah.
Thank you so much for coming on the show and letting us dissect your day and everything,
your business, your wellness, your fitness.
It was fun.
Thanks for having me.
Yeah.
I'll be back.
Yeah.