The Skinny Confidential Him & Her Podcast - Carter Reum & Courtney Reum - How To Get Ahead In Life, Make Good Decisions, & Stay Ahead Of The Curve

Episode Date: April 17, 2024

#688: Today we're sitting down with Courtney and Carter Reum, brothers, co-founders, and entrepreneurs. We have a discussion about all things investing, relationships, and raising children. Carter sha...res what it's like to be married to and work alongside his wife, Paris Hilton, and Courtney gives us the scoop on why he bought a soccer team. We also delve into how to work with your family members and how to figure out what you want to be known for and begin working towards it. To connect with Courtney Reum click HERE To connect with Carter Reum click HERE To connect with Lauryn Evarts Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To Watch the Show click HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential This episode is brought to you by Revolve  From last-minute trips to event dressing + seasonal refreshes, REVOLVE has you covered with fast two-day shipping and hassle-free returns, all on them. So go to revolve.com/SKINNY today to shop my top picks for the season. This episode is brought to you by Hero Bread Don't give up on being a bread head. Go to hero.co and use code SKINNY for 10% off your order. This episode is brought to you by Superhuman App Superhuman is a new revolution in personal development and manifestation. Get 14 days free and 60% off your membership at activations.com/skinny This episode is brought to you by Primally Pure If you're tired of discomfort during your menstrual cycle, try the Cycle Soothing Spray from Primally Pure at primallypure.com/SKINNY and use code SKINNY for 15% off your order. This episode is brought to you by The Challengers See Challengers in theaters April 26. Get tickets now at challengersmovie.com This episode is brought to you by JS Health Visit jshealthvitamins.com/skinny and use code SKINNY for 20% off your first order or subscription order. Produced by Dear Media  

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Starting point is 00:01:22 to get notified for when it's back in stock. And definitely check out the ice roller, our facial massager, and even the oil, which lays so nice under the sunscreen. That's shopskinnyconfidential.com. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the Skinny Confidential, him and her. The only rule in our house is everyone has to be a good human being, right? Like at the end of the day, the rest of all this stuff is all nice to have, but you got to be a good human being.
Starting point is 00:02:04 I'm actually not a rocket scientist, but I'm really competitive, and I thought to myself, well, I want to achieve. Like, if I'm gonna go to college, I might as well try to be first, right? It was just something ingrained in me, even though we never had pressure, and so to me, too many parents obsessed about this and that,
Starting point is 00:02:19 and is he listening to Beethoven at two? Is he playing Beethoven at three? That just seems like a lot. In the US, it's a very Western thing to be like, you got A's in all these subjects, but a C in math. We're going to talk about math, not going, well, it sure seems like you like English. Maybe you're a next great novelist.
Starting point is 00:02:35 We should, you know, StrengthsFinder, whatever you want to call it. We don't push those enough. Welcome back to the Skinny Confidential, him and her show. Today, we have a dynamic duo, Courtney and Carter Ream, two legends. Many of you may recognize Courtney who's been on this podcast before. I highly suggest you go listen to that episode if you have not. For those of you who are not familiar with Courtney and Carter, they are brothers. They're co-founders and entrepreneurs.
Starting point is 00:02:58 They co-founded and started one of the most successful venture funds, I think, in history. It's called M13. I think they've invested in 12 or 13 unicorns, things like Warby Parker, Lyft, Coinbase, just some incredible businesses. These two have so much to share when it comes to investing, building businesses, starting companies, working together in family dynamics. This is Carter's first appearance on the show. Many of you may also recognize Carter's name if you're not already familiar with him as he is married to Paris Hilton, and you may have seen him on the show Paris in Love where they documented their whole love journey and their marriage. This episode covers a ton of ground, like I said, growing up as brothers, common denominators of intelligent people, all the things investing,
Starting point is 00:03:36 what a venture fund is and how to work with venture funds, figuring out what you want to be known for, how they're raising their children, how they remain one step ahead. And we also talk about being business with your family and why Courtney bought a soccer team recently, which is a whole story in itself. And there's a ton of wisdom with two people that have done extremely well as entrepreneurs. With that, Courtney and Carter, welcome to the Skinny Confidential Him and Her Show. This is the Skinny Confidential Him and Her. We talked about your childhood on the other episode, but how did you guys get along when you were little? What was the dynamic? Was one brother always the entrepreneur and the other one a troublemaker?
Starting point is 00:04:14 What was the energy? I don't know. You know, I think when we were kids, believe it or not, like the E-word, like entrepreneur was never thrown around. Like no one even, I mean, maybe if you had a lemonade stand, but no one even called it being an entrepreneur. So I didn't think of it that way, but I do think in some ways, you know, your parents always sacrificed so much for you. I think my parents or our parents, rather kind of did more jobs where they, where they had, my dad had, you know, three jobs over 50 years, essentially. Like no one does that anymore. Right. So they didn't take as many
Starting point is 00:04:42 risks. So we could as something I genuinely believe. Yeah, I was lucky. I had an older brother. He was smart. He was the star athlete. He kind of paved the way. So he set a high bar. But it was also pretty cool because when I was in eighth grade, he would take me to high school parties or in summer of eighth grade, I played on the varsity soccer team. So people always ask me what it's like working with your brother and I say, or any family, right? Husband, wife, and things like that. But I think Courtney and I played so many sports growing up, we would always try to pass to the other and let that person score or vice versa.
Starting point is 00:05:14 So we always grew up as teammates, right? And so I think that's why we work well together on the business side. But going back to childhood, because I do want to say, I actually, I'm the oldest. And we have a younger sister. Two and a half years apart. And then our sister Hallie is almost exactly two and a half, within a week of two and a half years younger than my brother I don't think I was a bad kid by any means you can chime in card but I was very mischievous so I definitely made the mistake for for on behalf of Carter so I think I did a lot of stuff where he's like might want to avoid that or you did that so I'm going to learn from it so I I hope I did give you can be honest
Starting point is 00:05:42 who's mom and dad's favorite child probably you but that's because i made the mistakes were you guys always this smart you're both smart that's how i think that's the first word i would use to describe both of you it pains me to give card too many compliments but i feel like it's going to happen over the course of this podcast but i think you know they're smart and then there's kind of like when people say oh you don't have to be a rocket scientist. I think Carter's probably on the rocket scientist vein. I'm like in the like Chicago public school smart. You know, I had to convince myself there's worse things than being average at Goldman Sachs. Like I'm smart enough.
Starting point is 00:06:15 It's like the Malcolm Gladwell. I'm over the Mendoza line. Probably not as far as I'd like to be. So what's the, so, okay. When you, why do you describe him as rocket smart? What does that mean? The distinction between you being just smart, but what is that next level? Why do you describe that quality to him?
Starting point is 00:06:34 I think sometimes you don't know it until you see it. I think I thought I was really smart growing up and we went to a private school, an elementary school, because it was small and we were, I think, smarter than some of the other kids and didn't have to try out hard. And then you go to a good school or work at certain places and then you're like, oh wow, that's the next level. And regardless of what you think of the Elon Musk of the world who's personality-wise, I think we can argue that's a quantum jump in how people think and how they process. And I've witnessed it firsthand at places like Goldman Sachs or Harvard or Columbia where people just literally process things at another level.
Starting point is 00:07:06 And I'm just like, I'm tapped out. And I think Carter's pretty close to that. Is it hard when you're around people that aren't as smart as you guys? Don't lie. What's the conversation behind the scenes? You both just looked at each other. That's why sometimes on WhatsApp you can fast forward the message because you just need to ingest it faster.
Starting point is 00:07:24 So now there's technology that allows you to speed people up. You process really quick, huh? Yeah. I think I always tell people I treat my brain like a weaker version of the Facebook algorithm, right? All of us through life, we take in all these data points. And the smartest people tend to just form patterns faster. They see two steps ahead and things like that. And so, you know, I always tell people, like, when you see a data point, it's just a data point.
Starting point is 00:07:49 But your brain processes very quickly. And then all of a sudden it's a pattern. And then it's the data point. So, you know, you can always tell the people that can just process faster. I think we both process really fast. I'm probably more like a 64-gig bit iPhone. It just craps out. And he kind of has the 128 gig.
Starting point is 00:08:05 So sometimes he keeps going where I'm like, I'm out. But, but I think not to go down the AI rabbit hole, hopefully, but like, depending on where you think the world and jobs and everything's going, you know,
Starting point is 00:08:15 what's, what's left. It's, it's, there's the people who are rocket level, rocket science level smart. And then there's things like interpersonal relations, right.
Starting point is 00:08:23 And other things that are not going to be measured by a nvidia chip or gpus and i'm definitely focusing on the latter at this point what are you guys not good at that's a great question i've never been asked that and i've never honestly even thought about it always always truth and just but what are you not good at well the thing that i try to figure out is like traditionally i've not had a dimmer switch i say right i'm either kind of all in it's kind of black or white or all in like i don't know how to kind of go at a slower pace like if i want something or i'm driven to something i just go and i go fast and i go hard and so yeah i've always thought i feel like that's a good thing though not a thing well yeah it's like an interview or I'm driven to something, I just go and I go fast and I go hard. And so, yeah, I've always thought it could be- I feel like that's a good thing though,
Starting point is 00:09:06 not a thing that you're not gonna- Well, yeah, it's like an interview question. You always say a good thing when they ask you about something you need to improve. You can be a better listener. For those that are like, for those that maybe miss Courtney's first episode, you should definitely go check it out.
Starting point is 00:09:19 We covered a ton of ground. There was a great episode. But for those that are unfamiliar with you guys, I'm gonna give kind of a bullet point, but I want you to clarify this. You two founded M13, which is, I think, arguably one of the most successful venture funds ever, right? And you guys were very early on. Name some of the early businesses that were the greatest successes. Early on, let's see, we've been the first investor in about 12 different unicorns, so billion-dollar companies, things like Rothy's and Ring, things like FabFitFun, all kinds of great businesses.
Starting point is 00:09:51 Coinbase. Coinbase, that's probably a huge one. Yeah, so anyways, and you guys founded that business together and scaled it together. I think there's many people listening that are fascinated with that world. And then I think also talking about the dynamic of working with family. What do you think initially in the early days created such momentum and success for that venture? And I wonder if this is applicable to kind of anything. Yeah, to me, it comes down to like, you know, everybody wants to overcomplicate life. But at the end of the day, I think it's pretty simple, right? You have to
Starting point is 00:10:22 have a strong vision, right? Whether it's a consumer business or what we do, then you have to be able to recruit really talented people, right? And at the time you have to recruit those, right? You have no reason to be able to get that type of talent, but you have to inspire as a leader, right? And then to me, it all comes down to execution, right? So at M13, we had this very differentiated model about how we were going to build a venture firm with people who had operational backgrounds that were operators instead of investors. And today at the firm, we have 46 people and we have 12 investors, three times as many people that wake up and go to bed every day to help our portfolio company. So we had a different vision.
Starting point is 00:10:58 Then we had to go persuade really talented people that they should come and share that vision. We had to inspire. Then it just comes down to execution in my mind. How does one even know how to start a venture fund? Where do you even start? Is this something that you literally just Googled or did you have a mentor? How do you start one? I think it started with we had taken some proceeds of other things that we had started because we founded a couple of companies that have thankfully done pretty well. And so we redeployed that money into different startups and some of those started to really do well.
Starting point is 00:11:28 So I don't think, at least I can say, I didn't necessarily have the vision or the desire to ever have a venture capital firm. But eventually, if you have enough good investments and they have returns, then you bring some interesting people in and create synergies by bringing this person to this company. It's a two-way value add. They say, hey, great, you should think about doing a fund. But we always talk about it, right? The definition of entrepreneurship, regardless of what you do, is being asked every single day to do something you've never done before, right? So I remember when we started Veve,
Starting point is 00:11:57 got to remember the internet was barely around. And so, you know, Courtney was living in Australia and he would Google America's best distilleries. And then you just call and ask questions, right? And so much about life is having that growth mindset, right? And just wanting to learn and wanting to figure it out, kind of like MacGyver back in the old days. And so whether it's an alcohol brand, what you guys do, a venture firm, it's just that ability to keep asking questions and keep getting data points. And then you get a little smarter, right? I still remember the first time someone came to do diligence at our office, they asked questions.
Starting point is 00:12:29 And I said, you know what? I don't actually know what you're talking about. So I'm going to have to get back to you next week. And he laughs about that five years later, because clearly I know now today what he was talking about back then. But I had no idea. But I was humble enough to know, oh, we'll go figure that out. That was a new question. Never gone that one before. So much of it is actually in the world we live in now, there's no shortage of data and information. What most people struggle with, myself included sometimes, and I consider myself hyper-organized, is how to distill it down, how to cut through the clutter, how to simplify. And so, so much of it, there's things that won't be able to be outsourced in a world like, I think one of our superpowers is actually not knowing the answer, but knowing who or
Starting point is 00:13:07 what to go to to get the answer. And I think that's a really lost skill. When people are, like a lot of people that listen to this show are entrepreneurs or thinking about creating an endeavor. And the conversation of capital comes up all the time and how to pitch investors. And sometimes it gets asked to me, and I don't classify myself as an, I mean, I've made investments, but I'm not a professional investor. When founders or entrepreneurs come to you guys to pitch, what do you look for and what
Starting point is 00:13:37 do you find to be the most effective pitches? If you were going to dumb it down and say, this is the stuff that just goes right over our head, we start disregarding it. I need some tips. And this is the stuff that gets our attention because i think that people just don't know where it's overwhelming for a lot of people do i wear a low-cut shirt like or is that is that against me should i wear a turtleneck do i wear a low-cut shirt someone needs to wear a low-cut shirt but i'll leave that to you too yeah like give us the real details i think i gave some thoughts as on the last episode people should listen i want to hear what carter's thoughts are because i don't think we necessarily see it the same.
Starting point is 00:14:06 Yeah, I think it's like to me, it's inspiring, right? Especially when you're talking about starting a business, right? In our book, Shortcut Your Startup that we wrote years ago, we talk about you actually have better odds to be an NBA basketball player than the founder of a billion dollar company. That's crazy. Think about how hard it is to be an NBA basketball player. And those odds are pretty low
Starting point is 00:14:26 based on height, demographics, other things, so it's lower. And so, right, all the odds are stacked against you, right? Like the math in venture capital is about two to 3% of the companies end up being unicorns, right? Billion dollar plus companies.
Starting point is 00:14:39 So it's like winning the Powerball. And so to me, it's those entrepreneurs that can inspire because again, you have to inspire investors like us to give you money. And then you're like, oh, shoot, I got the money. Okay, now I got to go inspire people to join the team. And along the way, then you got to go sell your product somewhere, whether that's in a store or into the enterprise. So now you got to inspire them, that first customer, right? So much of the
Starting point is 00:15:01 journey is can you inspire people to believe in this vision? When you think about all these great businesses, Airbnb, Uber, Lyft, all this stuff. I mean, if someone had walked up to you 14 years ago, Brian Chesky, and said, oh, this is going to be really cool. You can rent out your couch. Well, and your air bed and breakfast. Exactly. But again, he had a vision. It wasn't the idea always pivots and evolves, but he kept inspiring. He got capital. He got people. And he just kept that forward momentum. When you guys are so much behind the scenes and then all of a sudden you what do you want to be known for right and in a town like LA or whoever else lives in New York Miami like I want
Starting point is 00:15:49 enough notoriety in the places in the arenas I want it among the people I want it and nothing else like so for someone who either doesn't know me or assume something or is in some area that doesn't interest me I so I think it's just about most of the decisions I make now whether it's to come on a podcast or write another book or do this interview, it usually comes down to, is that adding something to some new pool of things where I would like to have some notoriety or is this just like gratuitous or am I doing it for the wrong reasons? What's it been like for you? I think I'm still behind the scenes. You know, it does, it's a bit of a bummer these days because now when I go to the farmer's market, my wife tells me I have to wear a baseball cap because what happens is my wife will be wearing
Starting point is 00:16:30 a wig and sunglasses, a hat, and people will be staring at her. And then we look and then the person's looking down at their phone and they're definitely Googling Paris Hilton's husband. And then they're going like this back and forth to me. I'm like, oh shit, we've been outed. We got to keep moving. You're the one the one that you're blowing the cover i'm blowing the cover but you know i think it's one of the reasons why my wife and i work so well which is she's in front of the scenes and she knows that i like to be behind the scenes up until we got married i think i'd only walked one red carpet in my life with her and it was mostly just because that's her world and I have my world and we come together as great teammates a lot of times. But I think she liked that.
Starting point is 00:17:08 Like, again, I didn't want to be famous. I just wanted to do my job, be a good human being. But I think my brother, if I may deconstruct since this is also. Please deconstruct. He's a middle child. So I think I don't think my brother wants to be famous or at least any more famous than he is but i think he i think he enjoys some of the things that come with it in a good way while trying to shun kind of negative things that everyone here has experienced you know that can kind of come with fame so i i commend him in that
Starting point is 00:17:36 i don't think he's doing anything to overreach but i also think you know we've always been the type of people it's it's fun to meet new people it's fun to get in different rooms it's fun to have things where you're like wow i could we're from a town of 900 people on a dirt road like life for the most part is something i could have never even imagined 30 40 years ago so i have to sometimes pinch myself and remember that you've really analyzed this no but it makes it makes a ton of sense i mean there are plenty of good things that come with a platform but i think those things have to be measured against a lot of the stuff that things that come with a platform but i think those things have to be measured against a lot of the stuff that could also come with it right like we we get that but
Starting point is 00:18:11 i i think for you specifically because of the platform your wife has which is an international platform of massive scale it's just a it's a different beast and like that it just call it as it is it just is right like lauren and i don't go to the store wearing wigs you know i might start now yeah exactly but you know like we don't have to deal with that and so i imagine it's a little bit of a mind fuck sometimes when you're just you know normal coming from the small town dirt road to like why are we in costume here yeah and i also think i i witness and i've witnessed it since the beginning of carter and paris's relationship is that for sure paris has done a lot for my brother and with my brother and completed him in a lot of ways. But this guy does so much mostly behind the scenes, as you said, in terms of helping her organize her empire and do different things. And I know she appreciates it, but the work he does is amazing. That's what makes them good teammates. What struck me about you, and this is as someone that's watched Paris
Starting point is 00:19:08 since she became famous, I want to say I'm in high school, is that you, and I could be totally wrong about this, were the first man to come into her life that was quietly confident on his own. It seemed like there's a confidence about you that the other people she dated didn't have. But I want to talk about anyone else because I don't think there was anyone else before me. Oh, sorry. No, no, no, no. But yeah, I think Paris and I are just incredibly lucky.
Starting point is 00:19:38 I think one of the things we talk about all the time is that we make each other the best version of each other, basically. And we'll forever be a lockdown love story because she kissed me on Thanksgiving night four plus years ago. And then for the first few months, the world was open and we would go to a tech conference or an entertainment thing, but that's not real life, right? And then the world shut down three months after we started dating. And then it's just, I got to fall in love with a girl named Paris, right? You know her as Paris Hilton.
Starting point is 00:20:11 I just know her as the girl I fell in love with named Paris. And for those nine months, right, we were just like any other two people in our pajamas, getting to hang out every day. And I didn't get to have to share her with the world, which in the case of Paris is so awesome and so unique. And that's why we're married with two kids. And that's why we're great teammates, because we had such a strong foundation because of such an unfortunate time in the world. You know, I know how you guys met that you were introduced by your mothers, right?
Starting point is 00:20:37 Because I read her book. Oh, nice. It's a great book. I loved her book, loved her book. I tell everyone I'm like, you got to read her book. It's it shows like a whole different I loved her book loved her book I tell everyone I'm like you gotta read her book it shows like a whole different side of her but she writes about she almost like ended with the happy
Starting point is 00:20:52 fairy tale of you guys meeting from your moms is your mom gonna set you up with anyone? what do you you gotta tell your mom? exactly
Starting point is 00:21:01 I would I would love my mom to her Rolodex is running probably a little thin these days for a few reasons but I would I would love my mom to. Her Rolodex is running up probably a little thin these days for a few reasons. But I would love her to. I'll never forget the first time my mom and Paris were talking this fateful Thanksgiving night. And they talked for a while. My mom turns to Paris and says, well, I really enjoyed talking to you more. If you're ever in Chicago, look me up. I'm in the phone book. And you don't have to know my mom, but that's a true story. That is so cute.
Starting point is 00:21:27 My mom's other favorite story she told Paris that night was my mom went to Columbia Business School, and she said in a very cute way, well, I didn't know who all the boys were, but all the boys knew who I was. Because she was the one of only 20 females that graduated at the time from Columbia Business School. So the parents are real smart. We got like a smart lineage going. I think we have, I mean, not to say it too seriously, but I think we have a family that like when they came over from different places,
Starting point is 00:21:55 mostly Europe, really prioritized education. Like they didn't come over with a lot of money, but they came over with a lot of chutzpah for education. Are you guys like big readers, big researchers? Like what does that look like for both of you? You know, kind of ebbs and flows. I wish I read more books, but I would say in some shape or form, I'd probably read like an hour a day, but it ends up being, you know, kind of like bite-sized pieces, like all of us to just get the quick download. And then I try to always have a stack of like medium and long form articles that are things I'm interested in.
Starting point is 00:22:25 So it's not a book, but it could be a five to 20 page article. So that's kind of my information diet. Are you a reader? I used to be. Honestly, I gave up driving like five or six years ago because I only take Lyft because it's like a productivity hack, right? First thing they tell you for productivity. And now things like Lyft and Uber are much more expensive, but that was the days of VC subsidies, as we joke.
Starting point is 00:22:48 Everything, like I could drive 30 minutes for $20. And I could sit in the back and on a laptop. But what I've found that I miss since I don't drive and we're constantly all behind our emails, whether that's on a laptop or on a phone, is I don't create that space to read a book before bedtime or while driving, listen to a podcast other than yours. And when my brother's on it. Yeah, you better be listening all the time.
Starting point is 00:23:14 I imagine in the line of work, I'm always curious about this. For what you guys do, part of what I think you need to do is kind of look for what's coming or what the next thing is. And so I imagine at times you get pitch things are like, hey, great, awesome, but it's the old thing now, right? It can't be valued the same way as the one that was previous. So when you're going through that process, what are the kind of patterns or things you're looking for to find that next unicorn or next trend or next pattern? And that's what I was kind of talking about earlier. I think it's, you don't get it in that moment, but you start to pick up those patterns, right?
Starting point is 00:23:50 You like, we probably look at 3,000 decks a year and we invest in eight companies, right? And so are we going through each of those decks? I think that's good. I want to say that that is relevant. I think that is very relevant for this audience to hear. And I think people get so discouraged. There's only so much capital you guys can deploy as a fund.
Starting point is 00:24:09 That's an interesting stat. Yeah, that is an interesting stat. 3,000 decks that somehow get to you, right? Yeah, that actually get to us. I think it's way more if you actually, like decks that you don't even look at. I mean, it's probably triple that, but ones that we actually take some kind of glance at. These have to get past whatever filters and radars that you guys have in place. Then they have to get to you.
Starting point is 00:24:28 Then there's 3,008 of those get through. That's a pretty incredible stat. That's why it's easier to be an NBA basketball player than a unicorn founder. Okay, so you get to those eight. What are the patterns or things that you guys are looking for for those eight that actually get funded? I mean, we wrote this in our book five years ago. I still think it holds true. It's still always the right idea in the right context at the right time
Starting point is 00:24:50 because like all three of those really hard to come by and you're in the running for one of the eight. One of the three, for sure, you're not even a non-starter. Sometimes two of the three, depending on where the third's at. But I think it's got to be all those. And I think it's also like we always, there's a famous sports stat called wins above replacement, right?
Starting point is 00:25:09 So LeBron James accounts for the most wins above his replacement. Like I think the founders, like it's hard to be a founder, right? It is very, very, very hard. And so what's that founder's unfair advantage? Like, you know, did they grow up right? Was there some experience
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Starting point is 00:30:09 That's activations.com slash skinny for over 60% off. Expires soon. What do you think is going to be up and coming in the next three years for companies that are really going to hit? Obviously, AI is going to change the world, right? Because AI is just pattern recognition, but very fast, very efficient, right? It's like your brain. Yeah, to your brain, right? No, your brain. Oh, my brain. Maybe bootleg AI. Do you have a computer in your brain at this moment? Are you not telling us? But if you think about it, again, the reason a computer can beat a human at chess is it's all patterns, right? So of course course the computer can compute the patterns faster. But right now everyone's like, how cool is it? I can make a birthday invite on using generative AI or my superhuman now pre-drafts my emails every morning. So that's cool. And that's amazing.
Starting point is 00:30:57 Those are really productivity gains. I think where all of us, where it gets really exciting is what's the second and what's the third ripple of these technologies, right? If you think about fundamental shifts in technology, like the iPhone, it led to the creator economy, right? Like it was because everyone had a camera that was high res in their pocket and could get it up to the cloud and things like that. And so right now we're in such early innings of AI that people are focused on the features of it, which is really cool. But wait till we start to see the new business models that we can't even imagine today, right, that are possible, right? Airbnb, Uber, these things coincide with the advent of the iPhone because all of a sudden all of us had a supercomputer in our pocket and that fundamentally shift. And now it's happening even faster. For a while, there's things where there's like horizontal and verticals. So like, I think we used to do a lot more consumer and now we're
Starting point is 00:31:49 really more tech focused. And some of that has a consumer overlay, some doesn't. But we've moved to a lot of software and services because five years ago when we started or seven years ago, I think consumer went from like a vertical, like I vest in consumer companies to like a horizontal, like it was a horizontal overlay on everything, like the consumerization of everything, many, many different categories. And I think that's still happened. But I think now, right now, AI is like, oh, I'm investing in AI like a vertical. Slowly, it's going to proliferate and be a horizontal overlay on every single thing in every part of our lives.
Starting point is 00:32:17 And that'll just kind of happen asymmetrically. You just had two babies. Yes. Yes, personal stuff. Let's get into that lauren no i want to actually i want to make sure we talk about my wife too we're going to talk about your wife perfect the best teammate ever you are really cute well i have the world's greatest wife if you don't fucking say that when i'm not around shut your mouth no he does i know this always happens i do something really nice for paris and I see other wives grabbing their husband and
Starting point is 00:32:46 go, why can't you be more like Carter? Yeah, you are really sweet with her. You are sweet with her, though. Yeah. Let's start with him, and then we can focus on me and my needs. But he is cute with her. I actually was going to ask you a business question about your kids. Oh.
Starting point is 00:32:59 We're slowly transitioning, but go ahead. Yes. For both of you, because you're an uncle. What do you guys hope to instill in your kids now that you have kids for the future? Paris and I talk about it all the time. To me, it's very simple. One is the only rule in our house is everyone has to be a good human being, right? Like at the end of the day, the rest of all this stuff is all nice to have, but you got to be a good human being. And then if I think about why my brother and I have been successful is because we played so many sports growing up and that gave us a sense of achievement, right? Like I graduated from Columbia with a 4.0.
Starting point is 00:33:34 I'm actually not a rocket scientist, but I'm really competitive. And I thought to myself, well, I want to achieve. Like if I'm going to go to college, I might as well try to be first, right? It was just something ingrained in me, even though we never had pressure. And so to me, it's simple. You just want to be a good human being and have that sense of accomplishment. And then whatever happens from there, because I think too many parents obsess about this and that. And is he listening to Beethoven at two? Is he playing Beethoven at three? And that just seems like a lot. I read the best quote the other day. I'm sorry. I have to pull it up. It's the best quote. I sent it to Michael, but Michael, you didn't get it. What do you mean? I would have. Maybe it was only a subpar quote. If a child is poor in math
Starting point is 00:34:14 and good at tennis, most parents would hire a math tutor. I would hire instead a tennis coach. Yeah. That's how I want to parent. Well, that's, you know, we also in the U S it's a very Western thing to be like, you got A's in all these subjects, that's, you know, we also in the U S it's a very Western thing to be like, you got A's in all these subjects, but a C in math, we're going to talk about math, not going, well, it sure seems like you like English. Maybe your next great novelist, we should, you know, strengths finder, whatever you want to call. We don't, we don't push those enough. It's so funny because this came up the other day running a company. I was like,
Starting point is 00:34:38 it would be like me running this business and getting the best video creator on the team. I really need you to dive into our pnl right no totally like that's that's kind of how that i had such a rough time in school because i always felt like the stuff that i was accelerating at or wanted to do more of it was like there was such a focus on the stuff that i had no interest on yeah to your point like he wasn't getting a 4.0 let me tell you i've known him since he was 12 he was outside the classroom mooting the principal flipping off the teacher because she wouldn't get off my ass i didn't want to do yeah yeah i don't know that you guys would have all gotten along in school i i think about this all the time and just like the world that we really live in compared to like some of these artificial things and
Starting point is 00:35:21 constraints that we create which is that would be insane in that example if i was was going to the creative department and saying, I need you to run our finance department and vice or like get good at fine. I don't need them to be in finance at all. Right. I need them to be fully on the other side. But to your point, it's weird how we do that here. One thing that I don't think is talked about enough with Paris Hilton is how savvy she is with her business. Like you, what she's built is not easy. You know who came on this show and was so complimentary towards her and talked about this?
Starting point is 00:35:51 Yes, me. I did on my last episode. Yeah, you did. You did. But before you, the fat Jewish. Oh, nice. Josh. He came on and it was in such an early episode
Starting point is 00:36:00 and he was articulating how big of a business is that she's built internationally. But my is like i know i know how savvy she is but how how did you both plug in when you see what she's built you you he said you just helped her organize her stuff like how did you guys plug into that empire and be effective and helpful i'm honestly at the end of the day just a supportive husband like everyone else. I always say to Paris, I always say to her, if you ever want to be a school teacher, I'll make you the world's best school teacher. She always looks up at me with those cute little eyes and goes, no, I like being iconic. And I was like, all right, let's go. She started 1111 three years ago. I think now it's's the largest female founded media company in the world
Starting point is 00:36:45 billion dollar plus company and you know what's unique about paris is she has such global reach yet recently they did a focus group and 78 percent of people globally between 15 and 55 know who paris sultan is that is crazy wow right normally it would be around 20 for a pretty big time celebrity and then when you think about how multi-hyphenated Paris is, right? A few years ago, does her documentary. Then she does a book. Now she's launching a new album with Sia and all these badass females. Her products alone, wait for this,
Starting point is 00:37:17 her products alone have done $4 billion in revenue the last decade. If she came to you guys to invest, would you? I think the valuation is too great, you know? It's a unicorn. It's too pricey, that valuation now. But at the end of the day, what people don't realize about Paris is her instincts are so good.
Starting point is 00:37:38 And if you think about her career, she's just always been innovative. She's been one step ahead, right? She tells the story of everyone told her doing this reality show, the first of its kind would ruin her life. Turns out it did not ruin her life. Instead, 13 million people tuned in for the first episode
Starting point is 00:37:52 or she understood the power of social media and ongoing and ongoing, right? She was tweeting out about Bitcoin in 2016, mapping herself for the metaverse in 2018, right? She has such good instincts. And then like anybody else, she just works so hard because at the end of the day for Paris, because of these experiences she had at these troubled teen schools where she was physically and mentally and sexually abused, she basically said to herself, I'm going to make so much damn
Starting point is 00:38:22 money and nobody can ever control me again. And so for Paris, like female, like that financial success means empowerment to her. And that's what drives her, even though she's achieved everything, but she just has it instilled in her. There's this part in her book that is exactly what you just said. And she's like laying in the dark in like a cell that they put you in, which is disgusting. And you guys all have to go read the book. And she has this moment where she realizes that no one can control her mind. They can take everything away from her, but they can't control her mind.
Starting point is 00:38:58 And in the scene, she maps out how she's going to have glitter on her eye. And she's going to have a blonde long ponytail and she's going to be the most famous woman in the world. And you can literally see the visualization and manifestation of becoming Paris Hilton in that chapter. It's a really, really powerful chapter. And it does show how when someone takes everything away from you, you do still have your mind. Powerful. Very, very smart. You're a lucky guy.
Starting point is 00:39:27 I have the best wife. To bring it back to doing what you do best, I think, I can't remember if I mentioned this, it's one of my favorite articles on our last episode. This guy, Paul Graham, who's a tech guy, writes about a lot of stuff. He has a little blurb that he calls maker versus manager schedule.
Starting point is 00:39:39 And I think a maker means you're a creator, you're seeing trends. You have to be in harm's way or the crosshairs of like seeing what's next and all that and i think paris has always done that but i think let's call my brother more a manager for the purposes of this article he's come and brought structure to stuff and helped do a bunch of things so that in some ways you can elevate or free up paris's time to do that stuff because anyone gets drained decision fatigue making these small decisions maybe people involved who you know don't have your best interest or not aligned all that stuff and i think that's where you guys work really well together did you guys have a good bullshit meter like when you guys
Starting point is 00:40:13 both came into her life could you just smell people that were there for the wrong reasons yeah i mean we've lived now it's not like we fell off the turnip truck we live in la over 10 years so even before that hers is a good litmus test, but I think we already have that. You need to find a good teammate for my brother. We do. You're single, newly single. What's going on?
Starting point is 00:40:31 Yeah, we got, yeah, listen, there's a few female listeners here. Right. So I've heard. We, you know, it didn't come up earlier, but I actually have 12 godkids. So that should be an endorsement. Yeah.
Starting point is 00:40:39 And only like two of them are my immediate family. Is that official? That's a big. Is that official? I just asked you. So it's either 10 or 12. They are the godfather to Phoenix, yes. Oh, she's okay.
Starting point is 00:40:49 Then it's 11. Sorry. Oh, sorry, 12? What's the 12th? London. I don't know. I don't think you can be the same. Well, we do it one year after they're born.
Starting point is 00:40:58 Okay, so 11 with an F. Yeah, you can't... Wait, I don't think that you can be a godfather of two of the same family kids, can you? Like my kids have different godfathers. I think it's one, we've had a lot of debates about this. It's a little bit of an outdated concept and we're much more spiritual than religious. But no, I have three sets of two kids.
Starting point is 00:41:17 Actually, two girls and then two sets of two guys in different countries, mind you. So six of the 11 are three families. Are you ready to get married? I'm going to stay on this for a second. Okay. Yeah. No, I am. I think, you know, when we were talking earlier about where energy goes, I think that's my biggest lesson that life goes fast and tomorrow's not guaranteed. And I think like settling down and starting a family has been like, not low on my priority list, but maybe three or four for quite a while. And it turns out that I never get to the fourth thing on the priority list, but I'm ready to make it the first thing for sure.
Starting point is 00:41:48 What's your type? Oh man, what Cara keeps talking about unicorns. Just your basic unicorn. Careful. No, I think without being too specific, I think it's more, it's taken a long time to realize, but I really want to partner. And I think we've been spending some time with Jay Shetty lately. And he told me I got the wrong definition from his book, but it's close to this. His definition of love is something like, you like their personality, you love their values, and
Starting point is 00:42:14 you help each other achieve their dreams. Again, I butchered it a little. So sorry, Jay, if you listen to this. But the directions, right, where I went, wow, I've dated a lot of people or had relationships where I love their personality, maybe only like their values, kind of inverted those two and maybe didn't feel like I got enough support to achieve my dreams or get to new places. You really have to be aligned on the vision. Like that's something that I see all the time doesn't work is when one person wants to go here and one person wants to go here. It doesn't work. You got to be a lot. You got to, I talked to my friends about this. I'm like, don't you sit down with your husband and like map out where you want to be in a year or 10 years or 20 years. And they're like, some of them are like, no, I did a podcast yesterday, which was weird.
Starting point is 00:42:59 I was on the other side. I was sitting there and I was being interviewed a really nice kid named Casey. And he, we brought this up and I said, you can't just have, you can't just want to have the same vision. Like say Lauren and I like, Hey, we want to build a pie shop. Like my idea of the pie shop might be, I want to build an international pie brand that reaches the world. Hers might be like, I want to build a, just a mom and pop pie shop that serves the community. Like you both have the same idea, but like the vision of where you want to take it. If you're not aligned there, like, I think I see a lot of couples that struggle where it's like well i thought we were going here to the moon what do you mean we want to stop i think the good news is for where i sit is for
Starting point is 00:43:31 the right person i'm not you know i'm not 25 anymore so we've we've taken some things out of the equation like you know it's not all about optimizing for money it's more about impact and fulfillment but even if you met at like 20 you wouldn't even know where that's going now i feel like i can be more flexible when I find the right person because- Man, when you find that person, it is awesome. You guys feel the same way? Did you know right away? Yeah. She kissed me and I was like, holy shit, this is awesome. But no, we were just instantly inseparable and we really just compliment each other, right? Truly, I give her things that she needs. She gives me things that I need like we really just compliment each other right like truly I give her things
Starting point is 00:44:06 that she needs she gives me things that I need like we really just they should have called it Carter in love you're so cute with her you are really so cute
Starting point is 00:44:13 with her it's sweet she always says she was custom made for me and I think it might be factually accurate why don't you say these things to me
Starting point is 00:44:19 no but here's the thing I think that it's still new this is so romantic this is going to sound very sappy but I feel oh now he's going to romantic this is gonna sound very sappy but i feel oh now he's gonna get sappy because you got sappy so now he's asked to out sap you the world
Starting point is 00:44:30 in general can feel very lonely at times no matter how much you're achieving right like you can i mean you guys have built best-in-class businesses and that's all great but at some point it almost and you're lucky that you get to do as brothers because there's a familiar bond but unfortunately it's the closest thing i've had to a marriage. So I see the ups and downs. It's been a good marriage. It's been a good marriage. We're not divorced.
Starting point is 00:44:49 My point is that there's something special about feeling like you're building a life together with someone and that you're both in it together. Take the financials out of it, whether it's building a family or just building a life in general. And I think what I've seen with a lot of the guys that i know that are very successful and accomplished is like at some point that accomplishment bucket gets over he's like you've already like what else are you going to do at this point honestly and it's like kind of like okay now what are we building to be fulfilled together
Starting point is 00:45:17 oh i think that incremental x i've kind of hit that point where that incremental x amount isn't quite as exciting or even so it's not monetary, but some achievement thing is a little less, there's less of that dopamine hit and you're looking for something a little more lasting, like what everyone here has. What do you want for your brother? Like a great teammate, right? Someone that makes him his best version of himself and vice versa. Somebody that's smart, someone that keeps him smiling. But at the end of the day, like it's just someone that you're so excited to come home from work and wear your PJs and hang out with, right?
Starting point is 00:45:51 Like that's what I always tell Paris, you know, when I jump on an early flight and come home, cause I'm just so excited to see her, or I leave the office, I was like, how cool is it? We've literally spent in four years, probably all but about a week together. I'm still so excited to go home and give her a kiss and hear how her day was or vice versa. And that feeling is something you can't put on paper, but when you have it, you have it. You got it like a random Wednesday.
Starting point is 00:46:18 That's what a marriage is. You got to be able to like to be around each other so much that a random Wednesday, which is like the hump day of the week, it feels fun. I was wondering why you chose Wednesday. Because it's like the hump day. It's like we're not at Friday yet, but we're like, we're getting there. I like the thing where someone's like,
Starting point is 00:46:34 if you find someone you like to clean the toilets with, I think that's an outdated concept. But if you enjoy being with them to like do the things that nobody wants to do. When you get married, if I don't see you cleaning the toilets on Instagram with your wife. Yeah, we're going to do it. That's going to debut on tiktok because i'm not on tiktok
Starting point is 00:46:47 isn't that what you guys tell me but isn't that like michael's not cleaning it's easy to find no okay forget the toilet when you when you use your manscaper i'm cleaning things off everywhere but he's not cleaning the toilet listen it's well it's been a it's been a few wednesdays since i've woke up so let's hit the toilets babe but you know no I get what you're saying though it's like the mundane stuff well it's also like there's a lot of people who if we're going amazing places and going to this are a lot of
Starting point is 00:47:14 fun and you know myself included everyone's like a fair weather fan it's when you find someone that you don't mind doing the stuff that nobody wants to do or you go okay let's roll up our sleeves and do it together DM Courtney he wants to clean the toilets with go, okay, let's roll up our sleeves and do it together. Right. DM Courtney. He wants to clean the toilets with you for the right person. I will clean the toilet as like a screening for the first day.
Starting point is 00:47:31 Right. Yeah. That's a precursor. I have a question that Courtney and I, you talk and I talked about a little bit before we booked the show. There are a lot of couples that work together. A lot of families that work together. I used to work with my dad, their siblings.
Starting point is 00:47:47 When you guys, mother-in-laws? When you guys disagree with each other, say you really like a deal, you really don't, or do you want to run the business? How do you guys resolve that? Not only as partners, but being family. Because I feel if there was, sometimes people don't get this, I've never worked with family. If there wasn't the family dynamic, it's like, hey, it's more of like a business. When it's as personal as this, this i want to know how you guys resolve it's changed a lot over you know we've been business partners in different ventures for 15 years more than that like 17 years it's hard to believe we're that old but um i think it's changed a lot because i do think there was a time when it's just only he and i and so if you
Starting point is 00:48:21 disagree it's just like trying to get, you know, adjudicated between the two of us. Now, I think it's evolved in that, of course, as you get older, you understand each other better. You maybe don't have to be right as much, but also truth be told, like M13, for example, we have such great partners and different people who are thought leaders in different areas that now I go, well, I don't see it that way, but this person maybe has a background or expertise in that, you know, their opinion factors into. So I think there's very few things
Starting point is 00:48:50 where it's only the two of us without other thought partners weighing in. I think for me, like it's taken a long time, but I dig my heels in less on the things that I, you know, I try to make my point, but not have to be right, right? Versus the right outcome. That true? No comment. But I think the key to anyone who's in business together with their family is just never make it personal, right? That's where it kind of can go to a bad place. But we always disagree or debate and then align, right? And the best companies, they create a culture where you can debate things and share your opinion, but then somehow you make that decision and then everyone has to get back together and align on what's going forward. Ready for the best thing ever? Cycle Soothing Spray. This is amazing if you get period cramps. I just used it recently and it is wild. It makes total sense
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Starting point is 00:51:48 That's right, April 26th. This is one cinematic experience you won't want to miss. Lauren and I are huge fans of everybody involved. See Challengers only in theaters April 26th. Get your tickets now at challengersmovie.com and prepare for the ultimate thrill ride. Again, see Challengers only in theaters April 26th and get your tickets now at challengersmovie.com. JS Health Vitamins. I've talked about this before a lot. I take their fish oil. And the reason that I take their fish oil is because I got my blood tested and found out that I had inflammation. And fish oil actually helps your inflammation go down.
Starting point is 00:52:27 And not all fish oil caps are created equal. I've learned this through the podcast. JS Health's fish oil is high-strength, pure-quality fish oil. This is really important when you're looking for a fish oil. They also have a very therapeutic dose. So it's 1.5 grams per capsule, which I really like. And it's like vanilla coated. So there's no fishy aftertaste. I take like four of these, you guys, a day. And I wanted to make sure if I was going to be taking four a day, that it was the best. Fish oil also supports skin health, which I love, heart health, mental well-being, and general health. I really like her brand. I've gotten to interview the founder. If you're looking for another good one on her site,
Starting point is 00:53:10 she has a really advanced magnesium. This is a great one to wind down with at night, and it supports muscle relaxation and recovery. An expert nutritionist designed all these products in Australia, and they're really all from the highest quality of ingredients. Visit jshealthvitamins.com and use code SKINNY at checkout. You get 20% off your first purchase. That's jshealthvitamins.com. Use code SKINNY for 20% off your first order. I have to ask about becoming a new dad. Yeah. You had to keep that. I think you probably on the planet Earth
Starting point is 00:53:49 had one of the most secretive situations I've ever seen. And how did you guys do that? How did you decide how to tell your family members? Because we got to see the iconic Kathy Hilton do it on Paris in Love. What was like the plan, the scheme around it? There wasn't too much of a scheme, but I think like, you know, Paris, what's been so great about our love story
Starting point is 00:54:13 is that Paris's whole world has played out in the public eye for so, so, so long, right? I Googled it the other day. There's 146 million images of Paris Hilton on Google, right? So everyone's watched her entire life. And I think one of the reasons day, there's 146 million images of Paris Hilton on Google, right? So everyone's watched her entire life. And I think one of the reasons why we've had such a great love story is we've done things on our terms and outside of the public eye, and that's what we love. And so in this case, I don't know how we came up with the idea, but we just decided we wanted the journey
Starting point is 00:54:42 to be our own. And yeah, it was just so special because no one in the world knew that we were going to have our son Phoenix at the time. And, you know, but it was what we would talk about every night, getting excited, thinking about being a family. We call our family the cutesy crew. So, you know, we talk about it all the time. And, you know, and then when we told our families,
Starting point is 00:55:02 they were obviously just thrilled for us and super excited. And Courtney comes over and plays with Phoenix and now London all the time. And it's just the best. What's the best part of having Kathy Hilton as a mother-in-law? Never a dull moment. I love it. I love it. I love the holiday.
Starting point is 00:55:17 You want to come to our Thanksgiving? I want to come to the Thanksgiving. The holiday party, the way she decorates everything. Weren't you invited to the Christmas party? She invited me to the Christmas party. I almost flew from Austin. Have you had Kathy on here? No. She's a consummate host. She's a great host.
Starting point is 00:55:36 I just think she is so multifaceted and interesting. She's the original OG. She's the GOAT. Yeah. What's it like
Starting point is 00:55:47 having this as your mother-in-law? Yeah. It's pretty awesome. Is it like... Pretty awesome. Are you guys like having like normal dinner conversation?
Starting point is 00:55:58 We have a lot of normal stuff. But the thing about Kathy is she's just always so fun, right? Funny, too. Like she's fun. She's funny you see so much of Paris in Kathy
Starting point is 00:56:07 right you know exactly where she got it and so man it's just awesome on the Real Housewives she loves prank calling oh really by the way
Starting point is 00:56:15 haven't done that since the 90s let's get Kathy on the podcast and she will definitely retire the podcast after that
Starting point is 00:56:21 alright we're getting to that I will Kathy I will retire we, I will. We do have a business to, you know. I just, I think she's like so interesting. I really do.
Starting point is 00:56:32 I mean, listen, we like, we try to talk to like all sorts. I mean, you know, you know the show. We're talking to everybody. So. Do you know,
Starting point is 00:56:39 I told you guys this off air that I saw your book, was like obsessed with the whole concept and I DM'd both of you, I think like probably six years ago? Five years ago, yeah. Yeah, and like wanted you guys both
Starting point is 00:56:53 to come on and ask the best way to book. Carter's not even on Instagram. I never check my DMs, but now based on what we just talked about, I'm going to have to check them anyway, so it's a good reminder that there can be amazing business opportunities in there. Oh, no. Courtney's going to check his DMs now, you guys.
Starting point is 00:57:10 Everyone, run. I have a feeling after this episode, you're going to be in the DMs a bit. Paris and Love, tell us how everyone can watch what you're doing. Are you on Paris and Love, Courtney? You make a little of appearances. Correct me if I'm wrong, but season one, I was a little more featured probably because of the buildup to the wedding. There was some controversy as to whether or not I would officiate the wedding.
Starting point is 00:57:30 Besides my 11 godkids, I've officiated some weddings to some very rave reviews. That one didn't happen. What was the line, Carter? If it's read Father Ed, and I guess it was Father Ed at the roulette table in Vegas. Wait, wait, wait, wait, what? Well, the aforementioned Kathy was, I mean, and I get it, but she was in ed at the roulette table in vegas so wait wait wait wait what well the aforementioned kathy was i mean and i get it but she was in favor of the the church what's it called good shepherd yep good shepherd in beverly hills so she wanted old father ed and i think some people
Starting point is 00:57:55 in our family wanted me coming off a a really good wedding for our cousin jay so at the you know in vegas at the joint bachelor party if we call it that um the uh still trying to figure out what to call a joint one but it was a great one why why is that weird to have a joint one because it was both it was both carter and paris correct i wish i did that i just haven't experienced it before but it was great we had so much fun but anyways we were we were with cameras my probably my my crowning moment for season one paris and love was we were with cameras probably my crowning moment for season one Paris in Love was we were at the roulette tables
Starting point is 00:58:27 and Kathy and I were having some banter and it started to be you know roulette if it's red it's father red it was red it always goes
Starting point is 00:58:34 to the camera tell me and we can air this out if you don't want to but I want to I think it's relevant to talk about can we talk about
Starting point is 00:58:40 what you're doing with this soccer team by the time this airs you will already be gone. Sure. So you want to get into Ted Lasso meets Ryan Reynolds? Yeah, yeah, yeah. Give us the juice.
Starting point is 00:58:51 I think if there's a time to do it, and again, later we can revisit, but I think it's worth just discussing. One, I was trying to explain to Lauren what you're doing. I don't understand. You bought a soccer team? So have you seen, have you, so I had this idea have you seen Ted Lasso
Starting point is 00:59:05 before I haven't seen Ted Lasso I'm too busy watching Paris and Love Carter yeah exactly you're a smart woman on Peacock streaming anytime
Starting point is 00:59:14 day or night you can also buy her book Paris the Memoir on Amazon Barnes and Noble what about the perfume and all your favorite bookstores that's available everywhere
Starting point is 00:59:21 if we're if we're hawking products for a moment here though I really came back well I didn't know I came a moment here, though, I really came back. Well, I didn't know I came back for the DMs, but I definitely came back for the pink mouth tape because I've been excited about that. The pink mouth tape is amazing. I'm telling you. It's live as of recently, right?
Starting point is 00:59:34 But you guys both look like nose breathers, but you still got to try it. No, no. We talked about it. I tip my mouth every night. I'm going to get you pink mouth tape, but I'm going to tell you something. It sold out in 48 hours, and then we brought it back, and it sold out in four minutes. I don't even have any of my own mouth tape. I'm going to get you pink mouth tape, but I'm going to tell you something. It sold out in 48 hours and then we brought it back and it sold out in four minutes. I don't even have
Starting point is 00:59:47 any of my own mouth tape. We have an inventory issue we've got to solve. No way. I'll be sending you guys my deck after this. I'm just kidding. Here's a pitch deck.
Starting point is 00:59:55 I'm just kidding. I'm so excited because I use like, we can go back to sports in a minute, but I use sports tape on my mouth and I do it vertical. And I mean, some days when I'm rushed,
Starting point is 01:00:04 I mean, it just rips my lips, but it's just, it's the best way to seal it. And by the way, you should use our company, that M13 company, because it'll save you money
Starting point is 01:00:10 and help Pietra. You ever heard of Pietra? Yes, no, I work with them. Okay, cool. I already work with them
Starting point is 01:00:15 for influencer boxes. Oh, cool. You do your packaging there. Yeah, but I might ask you a couple questions. But you can kind of do all that stuff, but yeah,
Starting point is 01:00:21 afterwards, yeah. Because I have some questions about other things. for sure. But let's talk about it. Because I think this is like a great example of like having a dream and figuring out how to go after it.
Starting point is 01:00:31 Yeah. So let's see. I would say it like this. So there's a show that some people have seen called Ryan Reynolds' Welcome to Wrexham. He buys the oldest, I don't know if it's the oldest team in England, but it's the oldest stadium. And he tries to rehabilitate them from the lowest division of what's considered pro all the way up.
Starting point is 01:00:46 And so I had this idea. We played growing up and at a pretty high level. I played in college. And let's say this way, I wouldn't have gotten into the schools I got into if I weren't for having football or soccer. So somehow I came across this idea. Let's do a Ryan Reynolds welcome to Wrexham. But I play because if I own the team, I can do that. Turns out, because of the way most sports teams are run,
Starting point is 01:01:07 I don't actually need to buy the team. I just need to figure out some kind of financial arrangement. So I found a team that was open to some kind of investment. And I said, here's what you need. Here's what I'd like to do. And I was on a Zoom and they were like, this is crazy. Wait, hold on, hold on. Here's what you need.
Starting point is 01:01:23 I don't think it sounds as crazy. You've ever heard anyone buying an NBA team and walking on the hard true? This is crazy. Wait, hold on. Hold on. You got to give it to me. Here's what you need. I don't think it sounds as crazy. Wait, so what they need is- You've ever heard anyone buying an NBA team and walking on the hard true? If I had the funds and I wanted to do something, like be a Victoria's Secret angel, and I bought Victoria's Secret- Which you can get for pretty cheap, honestly. I would expect to put some wings on and strut my ass down the runway. I agree.
Starting point is 01:01:46 So I'm on the Zoom and the guy's like, you look really young, but how old did you say you were? And I told him he almost fell out of his chair. And he said, I mean, I want to do this because I think they needed the capital infusion. But he was like, we got to send someone to see you play because I don't think he thought I could walk from here to the fridge. They sent someone to see me play, said it's much better than we thought I think the
Starting point is 01:02:07 parenthesis was and we need this investment and so that happened in like December January was the international transfer window so I didn't even know this but like pretend Ronaldo switching teams was also Portuguese but he didn't this time but he switches teams that's all public so February 1st the biggest paper in Portugal was like, it seems like they've hired a, this team signed a 45 year old American who we can't find a record of him playing. Looks to be a pretty, pretty successful entrepreneur and author and might even be related to Paris Hilton. And then a few things kind of went crazy. But the funniest thing to come out of it was that the funniest thing to come out of it was that the UK Sun, which is a very big publication wrote an article saying as best we can tell if this actually happens this will be the
Starting point is 01:02:49 oldest person to ever make their pro debut at a level this and you're sorry you're surprised at that well so you know i don't know if anyone watches the nfl combine but um tom brady just beat his 40 yard dash time of 24 years ago, which is crazy. I don't think this is that crazy. I get it. And also, people pay their way in to do things all the time in LA. Let's be honest. Here's the thing. I don't think he paid his way here. I think he
Starting point is 01:03:15 facilitated a tryout and then got the roster slot based on skill. I make no bones that this is not totally merit-based, but I don't think it's zero merit. I've been training... Okay, so how do I say it? You made an investment, and part of that investment was you playing. Yeah, I mean, I created an opportunity. I know we found a win-win, you know.
Starting point is 01:03:33 It's like buying a gymnasium for an elementary school to make sure your kids get an interview. And then if they get that interview, and then they're admitted to the school, then everybody wins. But yes, but anyways, I think for me it was like, it was really exciting to find something where I could be really excited and really anxious and scared at the same time and I kind of hadn't held both those in the same vein in a while.
Starting point is 01:03:58 And there's lots of other like mini inspirations. My friend Mike Posner, the singer, is one example. I'm dying to interview him. Oh, we should do do it i was with him two nights ago his his walk across america so you know his his he he obviously sang songs like i took a pill and a visa then he's he's a much different person now it's kind of his evolution we met i think probably at the start of me searching for something like this during covid flew to see him in um outside of denver and he had just walked across amer America for anyone doesn't know. He walked from the Atlantic to the Pacific,
Starting point is 01:04:29 2,800 miles thought it was going to be this journey of like everyone's singing and dancing going, Oh, you're Mike Posner and just do pill and Ibiza again. And instead it was like of the 2,800 miles, like 2,500 of them. He's totally alone. It's dark.
Starting point is 01:04:42 He got bit by a rattlesnake. And first it was something like, you have like an hour to like get to a hospital. And this was like somewhere in the dust bowl or else you're going to die. And then he almost lost his leg. And so, I don't know. There's more ones I could explain, but I'd say those are all the moments where I was like, what's my walk
Starting point is 01:04:57 across America? And so, you know, better to love and loss. Never tried it all. So now I'm training hours a day and I'm going out there to play in the game May 4th the next time you come on this podcast you're going to be married and you're
Starting point is 01:05:09 also the manifesto professional soccer like Paris manifest visualization you're going to be married and you're going to have played on the soccer team and one and
Starting point is 01:05:18 that's the next time you come on before you guys go I have to ask you something this is so random but I know you guys will both have a great answer you kind of answered this on the random, but I know you guys will both have a great answer. You kind of answered this on the other podcast, but I would love to do like a little deep dive.
Starting point is 01:05:32 How do you guys manage your time? To me, it's all about prioritization. And it's actually more important is deprioritization, right? Anyone who wants to accomplish a lot has a lot of to-dos. I find the hardest thing you can do is say, hey, I just can't do this right now. And I'm going to push it back a week or a month or something like that. So to me, I wake up every day. I usually spend time on the weekend. What's the 20% that's going to drive the 80%, right? And what's that Pareto's principle? Because now not only is it business, but I want to spend time with my wife and I want to spend time with our kids just like you guys do. And so the bar is just so much higher, right? So it gets so much easier to say no to that kind of good friend's birthday party because I'd rather hang out with my family or I'd
Starting point is 01:06:13 rather work or something like that. Kids are a great excuse. Yeah. So no, I think your worst case for you at this point is you have part of a professional soccer team and you decide, hey, I'm not really going to do this, but your best case is you could set a record and build a fucking phenomenal team and story. And it's like, I just, it's rad. Like, I think like, listen, I, again, I'm not trying to pretend that I'm not really lucky. I have this opportunity to come my way. I think so much of life is making your own luck. And I think I've taken the first steps in making the luck. And I think compared to maybe me 10 or 20 years ago i i hope this this is true i'm as excited to go like just join the team practice for like a week and then go play
Starting point is 01:06:53 in a game but it's the whole process of like being around 22 year old brazilian kids are going to not know what to make i mean that's a really interesting interpersonal dynamic of the average age you know being 20 years younger than i am and so uh know, I think it's going to be about the adventure. And the team's called Lank FC, but it's near Porto, which is a lot of people's favorite place in Portugal. So I have, my brother promises he's coming. I have a lot of, I have some friends who say they're
Starting point is 01:07:15 going to make it a long weekend in Portugal. I'll be, I will be going. Yeah, I got it. When this starts to matter, I'm going to... Sorry, it's a G450 Oh sorry sorry Edit that out We can't have people
Starting point is 01:07:29 Believing it's a G4 We have Covered a lot of ground Today guys Courtney Where can everyone find you Pimp yourself out Your Instagrams
Starting point is 01:07:37 At Paris in Love Carter's famous for Have you not posted Anything since you got married Or has there been A couple posts now I have not posted Since I met Paris four years ago.
Starting point is 01:07:45 Go buy their book. Yeah. Shortcut Your Startup is our book. Been out about five years, but I'm always so pleasantly surprised when people say they read it recently and there's still some evergreen wisdom in there. Paris book two. Oh, sorry. Yep.
Starting point is 01:07:58 This is Paris memoir. What else we got? Paris and Love. Paris and Love. On Peacock. I'm the only Courtney Rehm out there so if you can't find me on Instagram or LinkedIn
Starting point is 01:08:08 you you know you probably didn't deserve to because it's pretty easy to find me but M13 thank you
Starting point is 01:08:13 M13 yes M13 I'm wearing my M13 sweatshirt you don't see a cream M13 sweatshirt it's pretty cute I like that thank you guys for taking the time.

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