The Skinny Confidential Him & Her Podcast - Emma Grede Gets Personal On The Cost of Ambition, Self Mastery, & The Truth About Success

Episode Date: April 13, 2026

#961: Join us as we sit down with Emma Grede – a powerhouse entrepreneur redefining what it means to build iconic, culture-shifting brands. As the co-founder and CEO of Good American, founding partner of SKIMS, and co-founder of Safely and Off Season, and the voice behind the Aspire with Emma Grede podcast, Emma has mastered the art of turning vision into billion-dollar businesses. In this episode, Emma cuts through the noise and calls out the biggest misconceptions about women in business, sharing the unfiltered truth about what it really takes to succeed on your own terms. She dives into valuable insights from her book, Start With Yourself – from radical self-leadership and emotional discipline to intentional decision-making and unapologetic authenticity – offering practical strategies you can actually apply to level up your life and career.   To Watch the Show click HERE   For Detailed Show Notes visit TheBossticks.com   To connect with Emma Grede click HERE   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode.   Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at [phone].   To learn more about Emma Grede visit https://www.emmagrede.com.    This episode is sponsored by The Skinny Confidential The beauty tool that started it all, redesigned to evolve with you. Shop Ice Roller at https://bit.ly/IceRollerSilver today.   This episode is sponsored by Revolve Shop at http://REVOLVE.com/SKINNY and use code SKINNY for 15% off your first order. #REVOLVEpartner   This episode is sponsored by Lululemon Visit http://lululemon.com to learn more.    This episode is sponsored by Fatty15 Get an additional 15% off your 90-day subscription Starter Kit by going to http://fatty15.com/SKINNY and using code SKINNY at checkout.    This episode is sponsored by Ritual Save 25% on your first month at http://Ritual.com/SKINNY.   This episode is sponsored by Xyzal Visit http://xyzal.com for more information.   This episode is sponsored by Granola If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months - just head to http://granola.ai/skinny.   This episode is sponsored Branch Basics Get 15% off the Premium Starter Kit at http://BranchBasics.com with code SKINNY15.

Welcome to the Bostics, starring Lauren Bostic and Michael Bostick. Together, they are the Bostics. Hello, everybody. Welcome back to another episode of The Bostics. Today we have one of our favorite recurring guests, Emma Greed, who is the ultimate modern mogul, turning big ideas into some of today's most influential consumer brands. She's the co-founder and CEO of Good American, a founding partner of Skims, the co-founder of Safely and Offseason. And now the voice behind the podcast, Aspire with Emma Greed.

She also has a new book called StartW. with yourself, which we discuss. And in this episode, because it's our third episode with Emma, we really got personal. We dove into how she thinks about things, her childhood, how she thinks about the people she works with, what she considers career power moves. And this episode is really for anyone who wants to live an extraordinary life on their own terms. We love talking to Emma, like I said, this is her third time on the show. We also just interviewed her at the Inc. Summit during South by Southwest. With that, Emma, agreed for the third time. Welcome back to the Bossix. Emma, you're back on the show, third time. It's kind of like three and a half because we just

did this panel, which we thought was going to be an episode. But I got. said no, no, no. Yeah, we really wanted to just see you again. We made an excuse. Welcome back to the show. I'm so happy to be here. Congratulations on your book. Thank you, my darling. Start with yourself. Let's go. I'm into it. I love it. I told you off here. It's very you. I don't know what that says about it, but yeah. It is very me. It's very me. By the way, I was born like that. I know this about you. I know this about you. She's like, here I am. I'll do it. Let's go. You have to start with yourself. Listen, I'm telling you. I'm telling you. I'm telling you. I'm you, you've got to start with yourself. This is like the no bullshit guy to ambition. And it's

really important for me to have written this. I can't tell you how happy I am with it. Well, congratulations. And what's so interesting is I feel like every man on the planet starts with themselves. So now we're just, we're stepping into our own powers. Catching out, babe. We just got to do it. Yep. We're catching up. Absolutely. You opened up about your childhood in this book, which we haven't touched on much on the other episodes. I'm assuming you were saving it for the book. No, I just never thought that it. It was, I don't know, I just never felt like it was necessary. Like, I'm always here to, like, talk about my businesses and talk about my career and what I'm doing.

And I never really thought that that was interesting. You know, though, for as long as we've done this show now, there's like, when I try to think about what the through line is, so many high performers and achievers and people, you know, dating and whatever, like, so much their childhood is, like, a map to later on. And I think we, like, you can, you know, we were talking to this guy the other day and he was even, talking about dating is like the partners you choose, you know, you're either, you're trying to map to some parental behavior or something from, you'd say it's deep rooted. So I think it's highly relevant to talk about with you because people see all of the success you've had. And it's like almost like they see, I don't say the end result because you're still going, but they don't see all the things

that took place early on. So if you look back on your childhood and you were to describe it to somebody that had no context of you, how would you describe it? I had a very loving childhood. really honest, you know, I'm the eldest of four. I was raised by a single mum, all girls, so kind of chaotic, like a, you know, a kind of like, the whole household was always, like, buzzing with, like, hormones and God help us, like that time of the month, you know. But it was, for the large part, like, I come from a real community. Like, East London is a real place where you have a sense of being in a community, that, like, you're looked after, that there are people around that if you need to, you can go in their house and get fed. But there also was like,

you know, there was danger. There was like stuff going down around me. And there was a sense of if you kind of didn't watch yourself that, you know, there was like a lot of fear there and a lot of unknowing. But I grew up in a really amazing family that really, like really looked after me. And at what age are you aware of that fear and danger? You know, too young, I would say, because I wasn't raised in a way where much was kept for me. Like there was no like, be careful, the kids are listening. It was just like my mom only had me and she relied on me in a big way. And so I became, we always joking my family.

The dynamic is like, my mom's the dad. I'm the mom and we have three kids together. And so I really had no choice but to lean in to help in my mom. But it was never something that I felt like put upon. I just thought like, you've got to help your mom. You know, it's like my mom's at work. I needed to make the dinner. My mom was at work. I needed to iron school shirts and make a pack lunch for free kids and get them out the door.

And honestly, by the time I took everyone to school, I would turn around and come home and watch Oprah. And that wasn't, like, no one was like checking on me to make sure I went to school. Nobody was like, have you done your homework? It was like, is the ironing done? If the ironing was done, you could get away with anything. And so that's how I lived. At what point in your life did you find that that was unique? Or did it take you a while to step out of it?

You know, I never really understood it until. I thought I was in my teens because again, like where I come from, there is this great sense, like, your mum's your mum. There was never any questioning of like, is this right? Is this okay? I was just doing what I learned to do. I was a highly capable kid. I could make dinner for five people by the time I was like 10 or 11. And I never really thought of that as being put upon. I was like, this is just what my life is. I was always a person that had like massive ambition. Like I always imagined that there was something else on the other side outside of where I was from that I could literally work my way towards.

I was like that if I just work really hard, I can get out of here and there's going to be this other thing on the other side. But, you know, there was never a part of me that thought, oh, you know, like I feel solo for myself or I feel like the other kids are doing something else. I was like, this is just my life. Well, I don't want to put words in your mouth, but it sounds like you're almost like trying to escape. I was very much trying to escape because I knew, I knew. I felt otherwise. I was like, this is not for me. I'm not going to stay here. I'm going to do what these people do. Like, I really felt that it like deep down inside me. I was like there has to be more out there. And, you know, for me, I kind of got into fashion in the way that some people think about the movies. You know, it was my sense of escapism. It was this place that I went to in the magazines. And I looked at it that's like, wow, there's this other insane world. And you could be a part of that. And I would dive into the magazines and study all the brands.

And for me, that sort of appetite to learn things was about like this sense of escapism, like getting out of what was my norm, which was really dark and really heavy and really intense, and doing something that felt like more glamorous and more like, oh my goodness, there's something to aspire towards. When you start writing about both of your parents in your book, does that bring up a bunch of stuff that you were not thinking? Or is it therapeutic and liberating? I think both, if I'm really honest. I've done a lot of therapy. I've done a lot of work.

I started when I, and I would talk about it in the book, I had a real anger management problem. And when I was 18 or 19, I went and I did like a, almost like a community therapy course and started to understand that. No one ever said to me, you know, Emma, you can, you can breathe and get through this. You can get rid of that, like, feverishness that is like choking you and you can, you can let the anger just kind of dissipate. I wasn't taught that. I had to teach myself that. And I think that I have, through my life, got better and better at managing the things that have held me back. And I knew that if I didn't get a grip on some of that stuff, that I wouldn't be able to get anywhere.

So I think that I've done a lot of therapy. I did the Hoffman. I always have chosen to kind of go out and do things that, you know, are challenging for me and outside of what I was taught on what I know. And so the work has been done. But of course, as soon as you write things down, you see, like seeing it on a page is very different. And having other people question you about it and talk about it is different. With all the success that you've had since then and that you continue to have, do you still feel like you're trying to escape? Is that like what's still pushing you?

Or do you feel like you've kind of now got to a place where you can breathe a little more? You know, I don't feel the need to escape. What I feel is such tremendous, like a tremendous sense of luck, right? Like there is nothing in me that thinks that talent alone, that hard work alone has gotten me to where I am. You know, the other day I went back to East London and we were doing some content for the book and for the tour. And one of my friends DM'd me after I posted and he was like, shit, you were here? And I was like, shit, you still live there? Like, do you know what I mean?

Like I hadn't even like crossed my mind that someone I knew was still there in that place. And so that's never that far away from me. You know, it's like, it's always there. And I talk about this, like, skit that Chris Rock did. You know, he bought this, like, his first, like, mega mansion. And he said he keeps a bag packed because he always imagines, like, someone's going to come and be like, hey, dude, like, this is not your life. And I kind of feel a little bit like that.

Sitting, like, in my house in Bel Air, I'm like, one day, it'll all be over. And I kind of, it's the only place where, like, scarcity shows up in my life. But I imagine that's also a bit of a superpower because it keeps you motivated and driven. 100%. Like I don't take one single day for granted. Like even coming here today, I'm like, I get to come and speak to you too. I get to like have this amazing team. I get to have my makeup done. Like there's nothing in me that goes, this is it and I'm resting on my laurels. I am always thinking like, what is next? What do I have to do? How hard do I need to work? How should I behave? How should I treat people? What is happening? That is just like how I'm wired. I'm wired to be thinking about the next thing and never feel too comfortable. I really want to know for my own selfish self what you think about the fact that you are raising your children differently. And the way that you were raised has obviously created this unbelievably independent, successful,

sort of like grit in a person. I want to raise my children with those. Yeah, good luck. I really want to raise. You're growing up with more opportunity. So how do you do you do this? that as a parent. Well, listen, I don't think you can manufacture grittiness, right? I feel like with my first kid, I was always trying to like manufacture hardships. I was like, where are you going? Like,

back of the plane. Like, that's like, no. Like, get real. Do you know what I mean? Like, they are growing up and living really different lives to how I was raised. But at the same time, like, I'm like, well, what do they see? Like, what is their lived experience? They watch their mom and their dad, by the way, leave the house every day. And we go out and we go to work five days a week. They also see me making a lot of sacrifices because I speak to my kids. I will never ever forget with Lola my middle child. She's nine years old. She was like so sad that I was going to New York. She's like, Mom, I'm so sorry you're going on another work trip. And I was like, you know what, Lo, I have such a great time when I go to New York. Like I see my friends. I go for drinks. I sleep diagonally in a beautiful

hotel bend. And she was like, oh, you do? You're going to have a good time. Like, great, have a good time. I had made her feel like that. Me creeping out the door going, I'm so, I was so sorry. So what I try to do is actually explain to my kids like, mommy has worked really, really hard to get to this place where what I do is so important to me and so important for me to see through that every now and again, I won't be there to satisfy one of your needs. And I think within that, I'm kind of teaching them that you have to work hard, you have to go out. Like, the point of your whole life is for you to be happy, not to satisfy me. And that's what I'm doing. And I think that is sometimes a little bit hard to swallow.

like for people, like you're a mom of four and you're putting yourself first. And it's like, yeah, I am. And I've chosen to have these children and I love being a mum, but it isn't everything. It isn't 100% of me. It's a part of me. And I think that they're going to learn from that. Why do you think that's a hard pill for people to swallow? Because I guess the pre-required idea of a woman

is that you've got to be empathetic and that you have to please other people. people and that you have to make sure that what you come across as first and foremost is a mother. And that just isn't the reality of my experience. You know, when I wrote this book, I was like, I'm not going to lie. I'm not going to lie about how I feel about my job and how much I love it. I'm not going to lie about the things that I do for my family. I'm not going to lie about the trade-offs.

I'm actually just going to be really honest because I think what we need is more models in the culture of like there's different ways to be a mum. There's different ways to be a business woman. Just so happens that I'm combining the both, but I don't really sign up for this idea that everything I do has to orientate around my kids. Or indeed, that everything they do needs to be somehow managed by me because I just don't, I just refuse to sign up for that. I don't believe that that's the type of parent I want to be. I don't want to control like every part of my kid's life. Like I don't understand when parenting became kind of like this all-time happiness project, you on behalf of your child and usually the mother doing.

that for the whole family. I'm like, I am not here to please everybody else. I have to please myself first and then work my way through the family. It's interesting that you're saying this because you actually helped me on the last episode, not with ink, but you helped me so much because I was having so much mom guilt. Yeah, you were. And you told me that story about how I need to tell my daughter. I get to work. I'm so lucky to work. And it changed when I leave now. She's not, she's not freaking out. And I also think it's true. She's seeing me and my power being independent.

And she's happy for you. By the way, this is what works for me. Yes. It doesn't have to work for everyone else. I'm just saying, for me, I want my kids to see this kind of role model. And you had, you had that when you were young, which is. Well, my mom worked always and she still does. It's only my example.

I actually think as I've gotten older and I've, like, analyzed certain women I'm attracted to in, and in friendships, it's like always that. It's like women like yourself. You had the archetype. Yeah, because my mom was always off doing. And yeah, of course you miss your mom. You want to see her. But like as I've gotten older, I respect what she was doing.

She was just, she was trying to work for the family. It also makes a pretty independent kid. Yeah, and you know what? Here's the thing. And I'll just take a shot at some of my friends that I think were babied a little too much. My guy friends. It's like, the ambilical court still. They're a real thing.

One of my friends is still breastfeeding. He's 41. Yeah. Yeah. Yeah. It's a little. Oh. The umbilical court just got cut three years ago.

That's tough. Taylor, what are you doing back there, Taylor? No, but I do think that later in life, if you've had this like, okay, I'm going to get in trouble, if you've had this like overly doting mother that's helicoptering over all the time, and then you date women later, especially more really strong, independent women, and you're looking for them to map to your mother who was maybe like doing a little too much. It's hard then later because you have this dynamic where you're like expecting that. Because you, you know, you map to what the example is.

Yeah. And I feel like women do that in so many ways to, you know, it's coming from a place of like, I want to help my kids. I want to do everything that I can for them. But in actual fact, you take away the ability for them to have their own choice. Like, I want my kids to have the dignity of their own process. Like, I want them to go through things and figure out what is right for them. I don't want to sweep all the obstacles out of the way.

And neither do I want them to feel like they can't do something for themselves. And so I think sometimes just leaving a little, like something out there. Like you guys have to figure it out. Like you, it's not my job to like do, you know, figure out every play date and like go through every single thing that you're going to eat and like map out every outfit. There's shit that you need to do by yourself. And that's going to be really, really good for you. And hopefully you find something that you love.

Like that's all I ask for my kids. I just want them to have one thing that they care the most about and be amazing at that. I tell my kids when they ask me to do something, I go, I made you two hands and two feet to walk to go get it and pick it up in my stomach. There they are. I did that. I did that. Get up.

Go get your scissors to open the bag of chips. I don't care if you're three. Get those scissors that are the toddlers. You can figure it out. You've got to figure it out. But you know, you know that and you see it now, right? I can see so clearly when people in their early 20s come to work for me. I'm like, whose mom opened the chips for them?

Right? It's clear as day. And I don't think that that is a good way to live. And I don't think it's healthy for the parents. And because it usually falls on the mum, what it does is takes away from so much of your energy and you get resentful. And I promised myself when I had my first kid that I would never project resentment on him. And what that meant is, I'm going to have to do all of this stuff I was going to do anyway and he's going to have to figure it out. And those two things that we meet in the middle, right? It's actually, I'm a very good, very hands-on mum. I just have chosen what's important to me. I even think about it from the lens, like if you're at a certain level success as a parent, like if you had it easier than your parents and now you're that,

your kid's probably going to have it easier than you. So you almost have to like double on the capability. Yeah. Right? Because like I think about it for our kids, like we had to figure some things out. You had to figure some things out. A lot's figured out for them. And I'm like, well, now I need to like, you guys need to like almost double figure out shit. Because if not, you're going to, you're going to get into the real world and you're going to realize it's not a soft place and you're going to be set up for a miserable time. You're going to be set up for a miserable time. And that's when I love this idea of thinking about vision. It's not just something that you bring to business, but you bring into your life and for your family. Because I think that when you have

a strong idea of like what type of woman you want to be, what type of mum you want to be, what type of father you want to be, like you reduce the kind of like ability to feel guilty about anything. Because you're like, these are the things that matter to our family. This is the stuff that's to me. For me, I have to be there for bedtime. I like to do bedtimes. I like that moment of having dinner together and doing stories and then putting the kids to bed. But it does mean that there are other things that I'm not there for. And I have to explain that to my kids. But in my vision of what type of mum I want to be, I'm very clear about that. So I'm not trying to measure myself against some woman that I saw on Instagram, because that's not what is important to me. That's not the vision I

have for myself as a mother. So I try to get like really clear on like, what is the stuff that matters the most to me. You know what? I have a tip. Sometimes I see a lot of people like filming like these amazing like like, like they're like waking up and making breakfast with the kids and milking the cow outside and the goat gives the baby a lick. Who? What you mean? And then I think to myself, wait, but there's a camera in the kid's face. And my vision, and this is not a judge, go ahead and put a camera on your kid's face, but my vision for my kids is I want my kids off screens for as long as possible. It's kind of a judge. It's kind of a slight judge. I'm being on. I'm not, I'm not I'm just saying a judge. I'm just saying there's sacrifice with everything.

With everything. And the sacrifice with that is there's a camera in the kid's face. So I just think my point of it is saying if you're just scrolling and you're looking at other people's lives and how it looks, the sacrifice is there's a camera in the kid's face. So you need to know that. What I'll also say is similar to your husband and you, we work together. I don't think I can recall one time having a guy reach out to me and give me shit about time with kids. or a nanny or if I go to work. Ever. And I met you at, I know you guys, like you both are working equal hours.

Oh yeah. We're working a lot. Yeah, like we're here together. And so there is, I do think, an unfair pressure put on women when they acknowledge that they are getting help or that they are working on their business or they are taking time away from the kids. And I, as a man, have never once experienced any of that. Ever, ever, ever. The first piece of press that has come out about my book remarked what I'm not. that what time I'm not spending with my kids.

I was like, what are we talking about? I mean, listen, the headlines is the headline. The headline and make you click on it. Job done, well done, guys. But the point is that they would never have written that arc about you, ever in a million years. That's fucked. And so it is fucked. It is fucked.

But it also is why I wrote the book. Unless we're honest about that, right? What I said is that I'm a three-hour mum, meaning that it's like, I really enjoy being with my kids for about three hours. And then I'm like, I'm done. I like the honesty. And I stand by it because it's like, that's a true. truth and a lot of moms who work full-time feel like that Saturday at lunchtime you're like really like really we're going to do this like whole day now listen we're working at we have the kids with us in a hotel

I looked at Lauren I almost threw myself out the window yeah I'm in another room I was like Jesus Christ and that doesn't mean I don't love my kids I'm not on attended mine but was a lot it's a lot of people point on that headline what I would also say is it's a commentary that like you're right a man would have never gotten that headline and the second thing is people wouldn't have clicked it if it was a man in the headline. True. So they know what they're doing. They know what they're doing.

But it's a commentary on like I don't see, I think it's unfair that women get put on that pressure when they're expected to build a business like a man, run a company like a man, like, you know. Yeah, have the same results as a man. And then say, and by the way, you're not being as good as a mother as you can be. Because again, men, we just don't have that kind of, we don't get that kind of feedback. True. And I think that that is, again, one of the main reasons for writing this book was really about

dismantling some of these deeply held beliefs that exist. exist in the culture that actually hold women back and keep women really small. And when you can untrain, I read that article and got the headline and my friends were enraged about it. I was like, that's the journalist doing their job and creating clickbait. And yeah, is it unfair? Would it have been done about it? But I don't have time to spend on it, right?

People were enraged in the comments on my behalf. The point is what we need to do is not say those things. I will say it again to you and again wherever else I go because that's my truth. And I think that so long as we keep shying away from that stuff, what we do is continue to perpetuate the myth that it's not okay to actually have those thoughts and feelings when I know the reality is loads of moms feel like that. And that's okay.

That doesn't mean you're a bad mom. That doesn't mean you shouldn't say it. It just means that most people are not being honest and truthful about how they feel and what it really takes. For what I do in my line of work, I don't know if I'm unique. To me, it's a breath of fresh air. It makes me feel comfortable as opposed to feeling, not the article. The what?

Just empowering me to start with myself so I can put on my own oxygen mask to support my children. Everyone knows I'm a huge fan of self-care. I always have been. And I don't apologize for that. And I think it gives women that are building a business, it's liberating. I feel liberated when I read your content, when I see your. content, I think it's all in the way you look at it, right? Are you looking? It's scarcity abundant. Yeah, yeah. I think it's opening doors for women. And I also think you're evolving an old

narrative that needs to be evolved. It needs to be evolved. Yeah. It needs to be evolved. We're desperate because at the end of the day, what we want is more women in positions of power. In fact, we desperately need more women in positions of power, but we can't do that unless we have the conversations about money, about leadership, about power. And when we set our up in these like weird social media and narratives that aren't true and honest, we're actually just like doing ourselves a disservice. And that's, I'm totally uninterested in doing that. Well, think about it. If no women spoke up, we would still be like churning butter in the fucking kitchen. We got, we need people to speak up about, about how that headline would

never be written about a man. We need a level of honesty about what it takes. And I think that that was the very reason for me that I decided to actually become. more public in the first place because people thought that I was like a social media person. It's like, guys, I'm in the office five days a week. When you see me at my desk with my legs up, like I have actually just been on a phone call. They're coming in and taking a picture of me. And so this idea about like being a female boss, I really wanted to say, no, no, no, no. It's like, there is at work, there is failure, there is misery, there is hardship, there are tradeoffs, So there's all of this stuff that you don't get to see.

And I wanted to be really honest about what it actually takes. I wanted to talk to you about that because similar to you, I was always like, I'm always been an operator, been behind the scenes. Obviously, I do this now with her for a long time. But I'm always been more comfortable like running a company. Totally. And being quiet and like not having, now I've gotten obviously comfortably. But when you first started putting yourself out there more as front facing, what surprised

you the most? Did you naturally take to it? Did you feel like you still had to kind of be in the background? Because now you have your own show, book, everything. No, I always felt like it was a choice and it was a purposeful choice. I don't do anything by accident. I'm a very intentional person. And I felt like a narrative was being written on my behalf, which wasn't the truth.

It was like that I'd kind of like come into this country and stumbled upon something incredible and like, da-da! There she is. Like billionaire. And I was like, uh, hang about. Like, I've had a job since I was 12. And I want to be really honest about that because I did a lot of things that were like really unenjoyable work, right?

Most people work a job that they don't really like to get somewhere that they like a little bit more before they get to do the thing that really is like joyous and pays them a lot of money. That was my journey. And so I thought if I could just be honest about that part of it, if I could show you my journey and all the things that didn't work out for me, that that would be the better way for people to understand, like, here is what it takes. And so when I talk about my experience, that's like actually, that's my experience. That's what I've been doing for the last 25 years.

And that was important to me because I think that social media has set people up to somehow imagine that you can, like, consume your way to success. That if you listen to enough podcasts, that you can be brilliant. And I'm like, no, no, no. Ambition has to find you working. Like, there are no shortcuts. There is nothing that I've done that I can magically give to you and suddenly, be like here you are like here's a success so I just wanted to be like real about it I just wanted to

like be honest no and I think it being delivered from you who's actually done all of the things and built your way up and built real companies in Atlanta's again love social media no shade on these people but if you're a 27 year old life coach that went viral one day and now as a platform I'm less inclined to take you seriously and I think like it's it's you I think people are looking for real examples of people who've come up the hard way and have done the things. I think what I appreciate about how you've done it is you haven't sugarcoat it. We talked about it on stage at ink. You're not sitting there saying like, oh, it's just, you know, it happened and I manifested

and I thought about it. It's like, no, it was getting in the gutter and getting in the weeds and doing the hard shit day after day. Totally. And what I really loat for women is that there's so much of that rhetoric about. There's so much there for women that tells them that you're just there for women that tells them you can manifest and vision board your way to success. And that's just never been my experience, right?

I love manifestation and I am a manifester as much as the next girl. But it's not without the other piece of it. And I think what happened specifically around like female entrepreneurship is that it became all about being the face of the brand. It became all about, you know, this idea of like, who's at the launch party and what is the influencer strategy and what does the market in look like? I'm like, guys, that's the last fucking thing. That's literally the last.

thing. It almost like doesn't matter. For years we had brands where they were faceless, nameless. We didn't know the founder. We just got up every morning and brushed our teeth with Colgate and was like, that shit works and bought it for the next 125 years. So what I wanted to explain to people is like that shit is not important. Talk to me about logistics. Talk to me about distribution. Talk to me about understanding your finances. Don't tell me that you don't understand numbers. Don't think that that is an excuse that you're not good at math. These are the things that we have to teach each other and be honest about and learn. And so I was, really like had a point of view to say the stuff that we are concerning ourselves with right now

is not going to make women rich. The things that we are concerned with right now is not going to create more powerful women in business. But there is a bunch of other stuff that does. So let's just like talk about that. Let's orientate our stuff, selves around the things that will really matter and move the needles for women. If you could wave a wand and have women just do all like the list, the emma list, what is that list? The list is in the book. Start with yourself. Yes it is. You got to get the book. It's beautiful. The list is about the stuff that you think. I have this amazing friend, Diane von Furstenberg.

I'm not name-dropping, but I am. Who? That's a name-drop. You know, it's a name drop. But Diane always says, you know, the most important relationship you'll ever have is the relationship you have with yourself. What I don't want is for women to talk themselves out

of being incredible business women before they've even got out of the gate and before they've even got started. And sometimes the reason that I'm, I wrote this book in the way that I did was that managing your emotions is a huge part of decision making as it pertains to business. Because if you are managing from a place of guilt or from a place of fear, you will stop yourself before you've even got started. So my book is really structured in this way to say, do you know what? Let's make sure that your biggest enemy isn't

living in your own head because you'll never get out the gate. If you're too scared to fail, If you're too scared to lose, if you really believe that, you know, you're, you never need to be uncomfortable, like you won't go anywhere because ambition requires discomfort. If you're going to make a load of money, it requires like this level of audacity. And so you've got to get comfortable with those things and you can't be a people pleaser. So the book was really structured in a ways to say, like, have a vision for yourself and the type of life that you want to lead. Figure out how to manage your emotions and then be aware of all of these rules and these

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AI has such potential to increase output productivity. And for all the people that are scared about AI replacing their jobs, I am taking a more optimistic view and saying, if you use AI correctly, you can actually scale your output, secure replace in any entity, and actually get more done, which is why I love talking about Granola. Granola is an AI powered notepad built for the way real people actually meet. Here's how it works.

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That's XYZAL.com for more information. I know it's geared towards primarily women, but like this is applicable and great advice for men as well. Oh, I think so. men on this team that are like some of your biggest fans. And again, like I think the things you are saying, yes, it can help a ton of women. I know that's what you're primarily speaking to, but it's just great advice in general. I think so because I started the book by writing what was easy to me, right? Like building a brand, leadership, career, money. Like that stuff was like, I know this. That's what I've done for years and years and I've been really successful at it. And I intrinsically

understand that. So that was like the starting point for me. I added those other parts of the book on because I was like, this is actually the stuff that's stopping people in their tracks. And we all know that feeling of fear. It's not that I don't get it anymore. It's just I've learned to manage it and I've learned to use it almost as like a signal. I'm like when I'm scared, I know there's something good there. Like I am 100% sure that all the things that I do that are like a little bit troubling to me are the things that I need to do to move myself forward. And I think that that's applicable to anyone. I've found, and Michael and I were talking about this this morning, very successful people are really intentional. What are things to you that are a distraction and get brutal?

Oh, things that are a distraction. You know, I love alcohol and a good drink. So I think as a kid I really had to like stem my enthusiasm for like partying for sure. And I'm lucky that I live, you know, in L.A. where there's not that much of a party happening, guys. Let's be fair. What happened to the party? Listen, when did you come here?

I came here nine years ago now. Okay, well that's so nine years ago. There's still like kind of a party going then. Not as much. The party's not like a Europe part. Not like a pizza lander level like 6 a.m. No, we don't have things like that. But there was a period of time I would say. No, not like here.

Between 2010 and 15 where like maybe the golden year. The party has kind of gotten quiet here. It got quiet. I mean you had, they had the day here. But you know, I feel like that if you were. asked me like what gets in my way like I love to have a good time like I think I'm really lucky that all my best friends are in England and I'm not distracted constantly by like going out or like being a thing like that's help that's really helpful what about micro distractions meaning like I'm

just going to make this up like so sure sure it could be like it could like it could like a gossiping mom at school like what are your micro distractions no I don't that you don't that you I'm saying that you avoid. I'm not saying that you're taking. I avoid social. I avoid all mum groups. Like literally. That's what I mean.

No, I've got the nannies on the mum group and they text in my place. Like I can't. I can't. Well, the mom groups out here in L.A. Wild. I was looking at some of the side of speaking of articles. I had to move to Austin because I couldn't do it. Really?

I'm going to do it. They are so, listen, God bless those moms groups and the class moms and the whole thing. I'm like, God love them. Like, I just can't. Okay. So those are things. things that you don't partake in that you think are a distraction for you for me okay absolutely they're a big distraction and social media you said yeah because social's a tough one right like i actually i'm such

a people person like i love people i love the chat i love the gossip i like to know what's going on i like the news but to me it's like if it becomes like overly it's not even about negativity it's like i don't like anything that consumes me i agree like to be in control and So, you know, it's like I never got into TikTok. Like, I've tried. Like, I think, I don't know if I've just aged out or whatever it was. It's like, I just never got the enjoyment. I love a little Instagram skull, but that just never happened to me.

And I really think it's just a bad use of time. You know, I have this trick. I turn my phone black and white. So, like, it's not just the social. It's the camera. It's all the AI apps that are on there now. There's like this sort never-ending playground on my phone. I'm like, don't do that one.

Do not pull out your phone with your axe on it. That's my dog. That's your dog. You are on X. Oh, I think my ex-giver. Oh, that's what I was like. I was like that. Oh, ex the Twitter or whatever.

Wow. You are having a whole different podcast. Let me be the therapist. No, no, no, no. No, no. No, but I, you know, we go and speak at school sometime because, you know, now, and I'm sure you do it's well. Like, this is a new way of doing business, a lot of these platforms of people. And what I, what my main thing to the people we speak to, which, by the way, how

these schools, when I've never even looked at my application, they're just thrown right in the trash. Damn right. But I say, like, you've got to decide if this is a tool or if you're being a consumer. And if you're just a mindless consumer, then you're using social the wrong way. Totally. Because you're just being sucked into the endless scrolling of, you know, nothingness. Yeah, and listen, I like the news, but I don't think that social is where you get your news from. You know, it's again, I'm very purposeful.

I wake up in the morning. I read the same publications every day. What are you reading in the morning? You got to tell us what you read. Oh, all the boring stuff. Not the Wall Street Journal anymore. You actually read the Wall Street Journal, and I will continue to read the Wall Street Journal, even if I don't love all their headlines.

But, you know, each to their own, they're very good. But I do. I read the FT. I read the Wall Street Journal. I like the Economist because I like to have like an outside of America viewpoint on things. I am a consumer of the news. I listen to the Daily, like the New York Times. I love that podcast while I'm getting ready.

It kind of brings you up to speed on what's happening. You run your household like a military operation. Like a military operation. Let's hear it. I want to know all the things. Well, I'm just very scheduled because when you have four kids, if you're going to have like 45 minutes in the morning together as a family, which is what I aim for every day, which is usually 30, but the aim is 45, you have to be scheduled. So my thing is that everyone needs to be at the breakfast table at 7.30. It doesn't matter in what state.

So you might have a kid half dressed, nobody has their hair down, one shoe on, one shoe off. But it's like, let's get there because then we all basically leave by about 8.15. and you can have this nutty breakfast moment, but it's good because you're together. You're chitting and chatting. I'm checking in. I'm understanding what's happening. But I am up early.

I wake up naturally at like 4, 45. I work out. But I'm an early bird. I'm just wired that way. I think it was the paper out as a kid. It must have been the paper out. I'm just like, I'm an early bird. So it's like I get up early.

I work out with a trainer. I get ready, really, really quickly. I have like a uniform. So it's like I'm not putting outfits together. It's like the outfits are down on a Sunday. What's the uniform? Well, it's like usually like jeans in a nice top, a black pan and a nice top. You see me coming out of the elevator.

I re-wear the same thing all the time. Okay. So it's like I have my uniform. I go downstairs. I have that moment getting ready. I'm out the door at 8.15. I get to the office between kind of like 8.30, 8.45, depending on the day. And then I'm just in meetings back to back to back all day.

But I leave every day at 5. And what that allows and what it creates are the conditions for everybody else to leave at 5. because for me that like I said that bedtime, that night time routine, that's important to me. I want to bookend the day and make sure the kids see me and I have a check-in with them and I have that lovely little moment where they're a bit sleepy and nice and I put them down. Sometimes like all the time I go back to work. You know, I'll be back on email or going out for a dinner. But I am really, really militant about leaving that office at five.

If somebody wants to talk to me, they need to be like coming in the elevator with me. It's like there is no like 10 past five, five. When I need something done, it has to be done. And what about when, when, how do you run your team of employees when it comes to your day to day? Like, is your assistant knows certain things? I want to know more about the infrastructure of that. My assistant knows everything. Tell us.

I need some tips. Everything. Okay. So the point is I have like a little and lovely army around me. So I, I mean, it's really interesting. So I have an assistant who is like right by my side. So wherever I am, she is. And then I have somebody who's kind of, you know, I have like a chief of staff who is around everything. Like I don't manage nannies or anybody in my house. I have somebody who kind of looks after that. And then I have very, very good people in all of the companies and managing every division of every company. And so I am in constant contact with each of those people. I don't really. run like I don't have like one company one day. I do everything all the time. That's just like how my life works. And what I think when I hear that, I think that is so strategic because it gives you

even more time with your children that's purposeful so you're not managing all this stuff. To perform at the level that you want to perform it and you tell me you have someone who manages the nannies, that takes that off your plate so you can be more present. I'm always trying to figure out ways that I can be more present with my kids instead of me trying to do everything myself. What I talk about? there's so much in the book it's like you have to accept help yeah and I think what happens often is people and I mean like help from everywhere I am not like I expect my husband to help but it also means that I don't you know it's like I have to check my masculine energy at the door my job all day yeah I have to do that is telling me what to do I'm sure you do it very well

judging by he's yeah um so it's like but it's important right it's like I'm not going to micromanage my husband if he is getting a kid dressed I'm not like put put the thing on, turn the thing around, I'm like, just like deal with the bad outfit. Deal with the child, like, slightly, you know, more disheveled than if I'd done it myself. So it's like, I'm also not trying to manage people to do the stuff that I've outsourced them to do. Do you know what I mean? Like, that's important. You've got to give the task away and you've got to let it go.

And you've got to accept to like 85% sometimes. Oh, it sounds like, I mean, like I imagine similar to our relationship, your husband knows exactly who he signed up for and what he's like, he's like, he's got rid of me by now. No, but I mean, like, with us. that or he's like a tortured individual. Because I can see sometimes the comments come in or like we're joking or you're not cooking. Like I don't expect her to like what she's building and what she's trying to do. I know the sacrifice

and the time that it takes. So I'm not sitting there to be like, where's dinner on the table? Like why don't you? Like I get like what it requires. Right. So yeah, we need help. And similar to what you're doing like to build extraordinary things that requires a tremendous amount of energy and sacrifice in time. My favorite thing is to postmates McDonald's friend tries and put him in

a gorgeous silver Christoph face. That is. It's Beautiful. So nice. That is that. She's like, look at this. Little organic ketchup. I did that.

I did that. Because, you know, like, I would never want her to not build the thing she's excited to build out to like put, you know, I can, listen, I can postmates or go to dinner. I can hire, you know what I mean? And it's about choosing the right. How is your husband synergistic to you? What is his, what are his traits that you feel you're not as strong at and what are your traits that he's not strong? So many. We are very, very, very different.

Like, Yens is not like an operator. He is a big picture strategy guy. Yens is like vision. He's like overarching, like, you know, genius, like guy like this. I'm like in the weeds. I'm in the stuff. I'm like looking at the componentry of the bra. Like I am choosing the zip.

Like, do you know what I mean? It's like I am extremely operational and like in it every day. That is just not what he does. And so we are very, very, very different in that way. I speak to everyone and I'm friends with everybody and I know the names of everybody. And Jens is like, who's that? I'm like, oh dear, she's been here for, you know, five years. Do you know what?

That's just not what he concerns himself with. You know, he's like, wow, you have a lot of fun with your team. I'm like, yes, isn't that the whole point of life? He's like, no, my life. You know, so we're just very, very different how we come into the work. How do you guys, this is another selfish question. Sorry, but I feel like everyone will like this. How do you guys manage travel with four children?

Oh, that's an interesting one. So we're very rarely away at the same time. It does happen. I only have one family member here in L.A., my amazing sister Katie Beth. And when those times happen, like she will come and be with our kids. So I need to give her like no notice. I'm like, Kate, we fucked up the schedule. Me and Yen's like, we're crossing over in New York for two nights.

And I need, and she's like, I'm there. Like, I'm going to be with your kids. I never ever leave them with just our nannies. I mean, what do you do when you travel with them? Oh, four of them. With the children? Yeah. Oh, it's like, you know, it's like the Obamas are coming or something.

It's like three SUVs. Because we've out, you know, there's four of them. Yeah, yeah, but I always travel. And again, I don't like to not tell the truth about this. Like, even when I travel, I travel with my help. I travel with nannies that are going to make that easy for us, because I am always working. When I get on a flight, that's my work time.

I'm not like chowing down on a Disney movie with the kids. Like that's even on a family trip, we just came back from Hawaii. I worked the entire five-hour flight. I find this so refreshing. Oh, you do? I don't know. Well, I think because a lot of people lie about it, right? For me, it's like, you're right, a lot of people lie about it, and they're not honest.

Yeah, we can't do that to each other. No, we can't. It's not, you're not encouraging women to accept help if you're not honest about how much help you have. Yes. And listen, I know that I have extraordinary means, right? It's like I have a lot of privilege, but it's like when we talk about taking help, that can be anything. That can be having other moms at the school help with you. That can be like, you know, getting a meal service in.

It can indeed be, you know, ordering fries from McDonald's. Maybe they're not going in a silver-cristo thing, but, you know, you're still ordering the fries. do whatever it is for you to get through the day. But don't apologize for it because that's the worst part. Even the fact that people have to apologize for having means after working hard. I think I always take issue with that because I feel if you've made sacrifices that most people won't make and you work in a way that a lot of people don't want to and you are the beneficiary of financial success because of that.

You shouldn't have to say sorry for that. Well, that's why I live here in America, darling. Right. In Europe, it's a lot different. It's a lot different. And listen, people talk about this all the time, right? It's like, I often get calls from my family in Europe and they'll be like, goodness, what is happening in America? Come home, darling. I don't know that I buy that, right?

It's like we all know the issues with America. We all understand the political climate in which we find ourselves. But there is not a country in the world that I could have had this type of. success in in this time scale, not in Russia, not in China, not anywhere, not even in my home country in England or any other European place. The beauty of this country is the way that it is set up and has traditionally been set up to embrace people, to let you feel like you can come to America and if you work hard enough and you do a good job that you can make it.

Like I am the living, breathing American dream and I thank God, the country, the people here for that every single day. So what we've got to make sure is that we don't take the very thing away that makes this country, which I think is like the best branded product on earth, America, the idea of America. We've got to make sure that we don't take away from this country, like what is really, really good about it. And when I think about my journey, I'm like, how does it get better?

Like, how does it get better than someone who comes here and can do that and can have that journey? I just like, I thank God every day that I came here. That's well said. Yes. True. And no, very well said. And, you know, we have a lot of European friends and a lot of the sentiment for many of them now, if they don't come from generational wealth or big families, is that it's just so hard to stand. And one thing that a friend of ours said, who's a French guy, and he said, in America, everybody believes that you can make a bigger pie. Like, we could all figure something out and you make something bigger. In Europe, everyone's very like, on your own, don't want a partner, don't want to, it's a different mentality. People are open for business here. Yeah. That's the big difference. I came here. I came here. and people are willing to listen to your idea, they're willing to take a chance on you.

None of that, like, you know, stuff that sometimes stays with you is as much as a problem here. Now, listen, we all know this country is full of systemic issues. Like, it's undeniable. But what I'm saying is for the most part, there is a lot of opportunity here.

And if you put yourself in the right position, then there is a lot of advantage to actually being here. Actually, we have to stop complaining about because it's not like that in the rest of the world. How do you stay humble with how much success you've had? I don't. No, no, so I'm joking. I'm all. What? I think so. I was joking. I was joking. I feel like the you I've met today and the you I met, I don't know if it was four or five years ago. Same same same. It's very, like, it's, it's, it's, that's refreshing too. How do you stay humble?

Because I always believe that, you know, it's not mine. You know, it's like I, you, everything can go away tomorrow and you always have to stay one step ahead and you always have to remember where you came from and you have to work really hard. But I'm not so arrogant to think that this doesn't all go away and that something better doesn't come and take my place. So I don't know. I'm, you know, I am a really simple, straightforward person. Like I'm me in every room I walk into. And I think that actually that's really a huge benefit to me. You know, it's like I don't shape shift because I don't have to. I'm just me and I'm pretty consistent and I am always, I'm always working. Like, wherever I am, it's like I'm always going to try the hardest. I'm always going to be the nicest.

I'm always going to work the most. I'm always going to try to be excellent because that is what's worked for me so far. So I don't see any reason to change that. You know what's so crazy to me? On this book tour, I have met three journalists that used to work for me. Three. Three people that in some way, shape or form of cross my paths and worked in my companies before. And it's so cool because to me it's like, oh, they remember me as yes, somebody who had like, you know, insane and sometimes impossible standards. But they learned a lot for me and they liked me and I treated them well. And that says a lot. Like one of the things that when you don't have much, you have to understand what you have is your reputation. Like that shit means something. So how you treat people, how you leave people feeling

that that stuff really matters. So when you don't have a lot, which is like where I started, It's like you can take that, you can take your reputation and build on it and build on it and build on it. And that you'll never lose rightly or wrongly, right? And hopefully it serves you. But I think the way that I have come up actually has really served me well because people know I have really good intentions and they know I'm a good girl. We all have a Lulu Lemon story, don't we? I feel like we all can pinpoint when we discovered the brand. For me, it was years ago.

I want to say, gosh, I was in like high school. and I just would always go to the Lulu Lemon in Carlsbad and shop in person and get all the different colors and the black leggings. I remember I was infatuated with the leggings because they lifted my butt and they were just made everything look so flattered. And recently I went out and I bought their drapey yoga jogger. Okay. Why I'm obsessed with this is I needed something that fit a little loose and that was drapey with room to breathe because sometimes I'll go from the cold plunged sauna straight to the gym. So I didn't want something that was really tight. And I found this jogger in store. It's made with Rulu, which is Lulu Lemon's ultra soft

four-way stretch fabric. And what I like about this pant, you guys, is it keeps it shapewear after wear. So even when I wear it or I wash it, it still is like this luscious, delicious, buttery fabric that I really like. If you're looking for something that's as comfortable as a pair of tights, but with a little bit more ease and flow. This is for you. Check out the woman's Rulu drapey yoga jogger. You can't go wrong. I like to wear it with like a tight tank. I feel like it's very flattering. Here is the thing you need to know, though. Lulu Lemon does limited color runs. So when those new styles drop every Tuesday, they go fast. You don't want to wait. If it's not for you, Lulu Lemon offers free returns, no risk. That's lululemon.com. New drops every two.

Tuesday. Go now. Lululemon.com. The prenatal that I used through all three of my pregnancies is the number one best-selling prenatal. It is by ritual. The reason that I chose this is they formulated essential prenatal with methylated folate. This is clinically proven to be well absorbed and demonstrated a more effective utilization of folate versus a leading prenatal with folic acid. It is crazy that leading prenatals are still using folic acid. If you guys don't know what I mean, listen to the episode with Gary Breca. I like rituals essential prenatal because they're so meticulous about making sure they use that methylated folate that's so important during pregnancy.

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You can't go wrong though just shopping on Revolve in general. There's so many options when it comes to cocktail dresses or shoes or accessories. And they also carry the skinny confidential. So you could go on there. You could get a couple of redone white teas. You could get some great jeans. I'm a big fan of AG Gold and Citizens of Humanity. They have some really good options, especially right now. And then you could grab some skinny confidential products. So if you want to be efficient and quick, you can go on Revolve, you can shop the hot list, you can grab some jeans, some t-shirts, some cocktail dresses, and then hit the skinny confidential section and get all the things delivered. straight to you. What I like to do is order multiple options, so we'll order a bunch of white

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Fast shipping, easy returns. It just makes everything easier. That's revolve.com slash skinny so you can shop our faves and get 15% off your first order. Offer ends May 1st, so don't miss out. Introducing the Skinny Confidential Ice Roller. reimagined. Think sleeker lines, a softer pink, a custom buttery dust bag, and a silver roller, not pink anymore, that is ice colds. I wanted to do a jege on the iconic ice roller. I wanted to update it. This ice roller for me has always been more than just a tool. It's about helping us depuff and sculpt and calm the skin in a way that feels intentional. And I wanted the ice

roller to feel evolved. It's changed. You've changed. So yes, the new gorgeous, stunning beautiful ice roller is still going to do the same things. It reduces puffiness and redness in your face. I used it this morning before I put on my makeup. It definitely helps with the under eye bags. Of course, it helps boost circulation and radiance. I just feel like it really helps stimulate blood flow and gives me that tighter, more radiant skin. And then it also is known to give you smoother, tighter-looking skin. So what I like to do is I like to combine facial massage with cold therapy. And this really helps give you a really nice foundation before you even apply your skincare. This ice roller for me is a full circle moment. I think that a lot of you bought the ice roller

you know, five, six years ago when we launched it. And now I am launching something that feels more in alignment with where you're at. It's so beautiful, you guys. It's so beautiful, you guys. Like, it's just softer and more effortless in every way. And I really put my own touches on every single little step from the packaging to the colors to how it feels to even the roller. It's all been elevated just for you. So the ritual, the Lauren ritual, is you do cold therapy to help fight inflammation. You roll it. You glide it across your face.

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what she came like. Yeah, strange example. But she basically was like, listen, like not everyone's going to like me, not everyone's going to agree with me. I'm going to rub a lot of people the wrong way, but I'm going to be exactly who she is so that nobody's questioning where I stand and who I am.

Fair, fair. And I think like what's a struggle for a lot of people, especially if they're front facing, is there's like a facade and they try to keep it up for a long time. Maybe they're not treating people well, they're not treating their team well, they're doing things behind it.

And then that shit comes out. And it's like the whole... It's a disaster. It's a disaster. It always comes out. By the way, it always comes out. Who does it not come out for?

It always comes out. But when she told us that, I was like, okay, well, then the blueprint is like, you just got to be who you are, say what you think, and be honest about that, and you're not going to win everybody. But at least you don't have to fake it and try to keep it up. Totally. It's not sustainable. Through writing this book, you must have gotten a lot of DMs and women coming up to you.

What are some old thoughts that you call them that people have come up to you with? All the time, this happens that people imagine that you can kind of, network your way into some possibility. You can't. You cannot. Like literally you cannot. And this idea of like not being invited, not getting, you know, into the right conferences, not sitting on the right panels, not being at the right table.

Like it's just, and it is rife in like the world of female entrepreneurship. And so you have to understand like that is not a thing. Like it is just not a thing. I also really get frustrated when I think about. women and money and our inability to put money in the centre of our plans. We spoke about this when we last met, but that, like, women that are giving their services away for free, I had this lady, like, DM me and say, every Sunday she does a Pilates, she's a Pilates instructor and she does like a Pilates instruction class.

And she does them for free because it's about the good vibes and the energy. And I'm like, what the fuck are the vibes and the energy? Like, girl, that is your time. That is your skill. You have earned the right to be here. And you need to charge people for it. There's nothing wrong with that. There really is nothing wrong with it.

But somehow we get trapped in these ideas that to be good, to be a good woman, we have to like, you know, be, I don't know, like think about things in a way that is just like, you know, not about charging. And, you know, it's all about the energy and it's all about what you put out. It's like no one is coming to pick you out of obscurity and say, I actually have a hot take. I actually find, and this is my own life, so take it or leave it. Yeah. that networking is a waste of time for me. I, I, if I have time to put towards my business, networking's not on the list. Well, this is, so here's a thing, right?

Yes, I agree with you. I think of what people have mixed up is networking and building a network to get shit done. You only need a network, right? You need the manager, the agent, the publicist, the lawyer, the manager, the thing, the thing, the thing. that is your network, the bank manager, the vendor, the factory, that, like, that is the network. Not like networking, not some other bitch that's doing what you're doing. She's not helpful. Where you're putting the badge on and you're going to...

No, the badge. Forget the badge. If it's got a badge, don't, like, that's not the thing. I can guarantee you, if it comes over a badge, it's not worth your time. Let's just say that, right? If you have to have a badge, you have to sit on the panel. If you have to put makeup on to do it, forget about it. Like, that's not the thing.

But your relationships, your credibility, your reputation, like, That network that you're building, that's worth something. Because when shit hits the fan in my business, I can call people up and go, hey, I need the following thing. That's useful. That's my network at work. And that you do need to be effective in business. This is why I think it's a good idea for young entrepreneurs to start a podcast, because if you're networking on a podcast, at least you're also giving someone the gift of a platform. And you're also yourself on your own platform making content.

So if you want to, I feel like there's strategic ways to network without putting the badge on. Yeah, listen, there's so many ways to do it. You know, I came up working for free back in the days when you were able to hire people and they would come and do work experiences for you. And that was so valuable for me because I went around finding all of the jobs that I didn't want to do, but I also made a bunch of contacts. And every now and again, you know, I will meet someone and they're like, oh, like, I met you when you were at that PR company in the cupboard.

And I'm like, yeah, so you did. and you are an asshole, and by the way, I'm not going to do business with you. Or you were really wonderful and now, like, thank you, and I'd love to do something together. So it's like there's so many different ways. But let me tell you what you can't get around. You can't get around the work, right? You cannot get around the work. That is just a prerequisite for success.

And there is times in your life when you are going to go, like, 150 percent. And there's times in your life, like you're just nine months away from having a baby, where you might have to take your foot off the pedal for a few. few months and be like, I have different priorities now. Your life happens in seasons. Your work life and your career happens in seasons and that's okay. But this idea that somehow you're going to circumvent the work and somehow I found an extra hour in the day and there is some unlock or some secret. Like that is not going to happen ever. I know you said like you do like manifesting, but you don't spend a ton of time on it. What is your actual manifestation practice and vision board practice

as Emma. Okay, so I'm going to really beat this one to death. Beat it. Beat it to death. So, I think that having a vision for yourself is different from vision boarding and manifestation. So when I talk about this idea of having a vision for the type of life you want, for the type of person you want to be, for the type of mom, the boss, the thing, that is about thinking about what do I want my life to be. How do I want to live? Are you writing down the vision everywhere? I am planning and writing it and all of the things. And so the reason I'm saying yes to manifestation, absolutely, like, imagine it. But be concrete. Don't write, I want to have, you know, a million dollar house. Like, figure out how to make a million dollars. You want the systems. You've got to have the systems. You've got to

have the steps and you've got to understand what it actually takes. And so thinking about it, listening to all the podcasts like going and watching the experts like that's not going to work you have to put yourself in motion you have to do the action you've got to be that person who's going to take a little bit of risk and meet your fear and actually do the thing that's what i mean it's like so it's like you have to once you've got a vision for yourself you then got to break that down and say well how what next how do i you can't like sit there and be like i'm waiting because not No one's coming to save you. Like literally no one is coming. Do you know what I mean? No one's coming.

Oh, I know. You mean I love the shit. So you've got to get up. That's the very idea of starting with yourself. It's like, how do I activate the muscle for self-leadership? How do I become the type of person that I would admire? Like that is all within your control. That isn't about systems. That's not about the outside. That's about like, what type of woman am I? No, but I mean like even like running a company, I'm sure you've seen this, somebody will come and be like, I am ready to be on the executive team, but I would like a hybrid work environment with these hours.

Don't even get her started on this. We know. But I'm not a hybrid person, but I want to look at these people and listen, everyone should be able to do and work how they want to work. But if you're saying that you want this outcome and you're doing this behavior that doesn't map to that outcome that other people in that role do, you can't, you're not going to manifest your way to it. And you're not, it's not realistic. But can we talk about it like because again, listen, we all know the comment that I said and we all know apparently it was like this terrible thing but I want to kind of dissect it a little bit. Oh, you don't know. When I spoke about work life balance, right? It's like work life balance is your problem. That's what I said and that's what I got. Why is that controversial? I don't know. I don't know.

I don't know, but it is and it was. But let's just talk about it outside of the context of just purely work, right? Because if you want to be successful, proximity and visibility is a must, right? To the decision makers to what's happening, to the pace of like the business, you've got to be there. Like, if you're not within my vicinity, you're not going to see how I move. I can't recognize one. I can't recognize. I can't distinguish their face if I just meet them on a computer. I can't do it. Are you giving them a pay rise if you can't distinguish them? No, but I can't. I come in and it's me and I'm like, I can't tell, I have to see you and feel you and your energy and know you. I'm not touch of people. I know what I mean? I have to be able to

see. Facts. Right. I can't put your hands down. Stop doing this. Stop doing this. Stop doing this. I have to see you and feel you. Put your hands do. HR. Can't say anything nowadays. I mean, it's like screen blindness. When I see a million little things on a screen, I can't. And then someone comes in.

It's me. I'm like, it's hard. But if I met you in person and spent time, it's a totally different thing. It's a totally different thing. But I want to take it away from the context of just work. Because I think that what's happened in this search for balance, which by the way, I talk about so much in the book, it's the wrong goal. You're not actually looking for.

balance. And when we talk about this idea of what it means to have flexibility and work from home, of course I understand that people need that. But if you remove yourself from like in person life, if you're like working from your living room and you're getting all your food delivered and you're living in social media land, you take out all of the amazingness of life. Like I met my husband at work. I met some of my best friends at work. And so forget this part of like getting ahead and getting, you know, pay increase and like, you know, having this kind of rat race of a career. It's like, what about your life? What about the guy that you might meet in the coffee shop that you're going to dress extra

cute for tomorrow because, like, you're like, oh my God, maybe you'll be there. What about the little interaction that you have with the lady in the store? Like, forget about that piece. Like, we are in a moment right now. Birth rates are down. Marriage rates are down. There's a loneliness epidemic in the world. Remember I said this on to the show to that woman and she almost walked off the show?

Oh, well, we're not going to walk up. But, you know, it's like when you think about what work and proximity gives you, it gives you a life. It gives you connection. And by the way, every single study that's out there about longevity will tell you the number one thing that we need in life as humans for longevity is connection. So even if you don't want to go to work and be in the office, leave the house because you need people. And you need people to like live and you need people to thrive and you need people to fall in love with. And you can't get any of that on a fucking Zoom. You know, I don't know.

I won't even go on screen on a Zoom. I'd rather meet in person. It's so much more effective. If you follow on Scott Galloway at all. I love Scott Galloway at all. I love Scott Galloway. He's been on the show and one of it, you know, we were talking about alcohol earlier and how a lot of young people, young people are just not drinking as much.

I know. I know. And he was saying like, yeah, we know it's bad for us. But he was saying that the doing it and the social interactions you have and the inability that comes to being a young person going out is actually maybe. be better for you than just abdicating from alcohol in general and not having those interactions. Totally. Now, what are we living for? At the end of the day, like, well, you want to be like 85 alive and miserable? It's like, I'd rather have a couple of drinks, have a great time,

and die at 77. That's a very specific number. Seventy-seven. Not before that. Let's say 97. Whatever the number is, but it's like, you don't, what are... How many years is that going to be married, do if I'm 97? That's a long years. That's a lot of years. That's a lot of years. that's like 50 more to go no longer out of all the amazing experts and celebrities and famous people that you know because you know a lot of different people i've been around what is the most sound amazing advice that one of them has given you that's really resonated oh there have been so many good bits you know first of all like i'm obsessed with my Mark Cuban. I feel like the recent I did, I love Mark. Okay, so he's like, he's the vibes. He's the

vibes because he's the real deal. Like he's another person who like wherever you see Mark, if you're filming Shark Tank or I, you know, like bump into him at South by Southwest or, you know, like, whatever it is at a basketball game is where I usually see him, you know, where he literally is interacting with the players and the referee in real time. I'm like, oh my God, did he just speak to the player like mid-game? But Mark is someone who I find, like he doesn't change. He doesn't He's such an authentic person. And when he talks about raising money and he calls it an obligation, there's no truer thing said. We've really romanticised what it means to go out and raise capital.

And what Mark says is like, it's an obligation. Suddenly, you are obligated to somebody else. And your company and the decisions are no longer your own. And I wish more people heard that because, again, this idea that to be a successful business, that everything has to be a billion dollar unicle. Like, that's not so. I have friends that have like a lovely business that employ five people, they pay themselves a good wage. And like, that's an amazing company, if you ask me.

Like, we've got to get out of this idea that everything needs to be like so big and so crazy. So I love Mark for that. I love Melody Hobson, who is like my girl crush amazingness. Melody's incredible. She was the first ever episode of my podcast. And she is this incredible, she actually runs a big private equity fund and in, does a lot of big investments, like billions and billions of billions of dollars under management. And she spoke about when, like, coming into a situation with honesty, and she said,

but it never needs to be brutal honesty. I can give you honesty without being brutal. And I think that's really important because when you're building a company, like, everything feels so personal. But if you're not honest with yourself, you're not honest with the people around you, like you actually won't go very far. but there is never a reason to be nasty. And I think that when you think about like what it takes and how much you're going to need people,

like being a good, a decent person, like having a high moral baseline is actually one of the most important things that you can do in business and it really serves you because it comes back to you over and over. Yeah, and you learn that the order you get because you realize that if you burn your reputation down quickly, you're not going to have much longevity.

You see people come and go all the time, especially in this like, media space. Start with yourself, a new vision for work and life. Who needs this book? You know, I think that so many people need it. I wrote the book that I needed at 18, at 25, even in my early 30s. There's a lot of business books out there.

There's a lot of business books that are written by men, not nearly enough by women, but certainly not by high school dropouts and moms of four. And so I wanted to kind of add my collective. perspective to the wisdom that's out there. And I really think that there's, you know, you don't have to be a woman. I think that there is a lot to gain from this book and there's a lot of understanding to be had. But I wanted to write something that people can use, not that they will just read. It was supposed to be something that you read a chapter and you go out and do something with it. And that's what I care about the most. I'm like a results-orientated person. I want women specifically

to take this and to use it to get somewhere. So much of our audience are people who are looking to be the best version of themselves. I would recommend this book. You guys, I know I highlighted a lot. I was bookmarking it, marking pages in my, in my edition. What's the addition called before the book? The galley. The galley. The papery edition. The paper. And then I accosted your team to get me a new one. Well, you've got, you've got to have the nice version. Also, I know this is like random, but it really like looks pretty too. It's something that you want out like on your desk. That's typical for me. I went with the publisher who would have. who would allow me not to have my face on it.

I think that's very smart. Not that we don't love your face. I mean, you don't want my face on the book. No, I like that. I wanted it to be like, you know, you could put it on your coffee table, on your desk. It's like a shit, you know, it's a shit thing. Nothing is done without reason.

Always. No, it's intention, baby. Emma, three and a half times on the show. Everyone go follow. Go get your bookwork and they get it. Amazon, I'm assuming well. They can get it on Amazon. They can get it on emmagreed.com, all the places.

And of course I did the audio book, which was... See, that's the move. When people pitch their audio book and they haven't done it, and that's that robot voice on. No, like, fuck that. I mean, seriously, you need my voice. You need your voice. Also, who could do this in this voice? Do your kids have the accent?

No. They're Americans now. They say like, wait what? And I'm like, oh my God. They're like they're Californians, you know? Oh my gosh, I thought you were going to say there's a little accent. No, they're not a sausage. It's all gone.

I'm the only one. I'm just holding the accent up for the. the whole family. And your podcast, where can everyone find you? Aspire with emigreed. I have to tell you guys, I love doing the podcast. It's one of my faith. It's so much fun. It's so much fun. And it's also like, you know, I get to ask the best questions. It's like, I just want to understand how everybody makes money. I'm like, tell me everything. I'm glad you launched one because I could have used your podcast. I feel like I wish you launched the podcast 10 years ago. Right. I know. It's okay. It's all meant to be. It's all meant to be. It's happening now. I'm like, it's

It's so funny that you say that, like, I love it so much. Not everyone. Almost like the first. It's been like marriage therapy for us. I swear because sometimes we have people on that we don't, like, maybe we're not talking about our specific issue, but they're saying something that we're both. Yes, and you're learning. And you're like firing.

And that's what happens. But I am really trying to be, again, very purposeful because I want a podcast that people can come and learn from. And that, again, it's like you don't get to come and promote your thing there. It's like, you've got to come to play. Like, I need to know how you did the thing. How much you spent on it. How much did you pay the lawyer?

Like how much did you raise? No, no. It's like the opposite. And it's like if you're not ready to come and do that, then like don't come. But I have the best guess and I have the most fun doing it. I told you I like the one with Kelly. Oh, with Kelly Worcester? She's amazing.

She's a cooking. I love her. What a woman. She has a giant, giant business. And she's beautiful and she's so talented and she's creative. Yeah. Full package woman. Congratulations.

Thank you for coming on the show. For doing it again. That was great. Fourth, third, three and a half. I have to be. I can keep this in the recording. Now, I love, I love them all. This one was my favorite.

It was. Uh-huh. I'm happy not to, I mean, listen, we're deep in it now. I don't know what I'm going to have to do to get back on one day. It's going to have to be like a fifth baby or like something. Let's go. Guess what? It will be chic as fuck.

Thank you, Emma. Thank you, Emma. Thank you, darling.