The Skinny Confidential Him & Her Podcast - Flamingo Estate's Richard Christiansen On Building A Legacy Brand, Why Simplicity Sells, What Big Brands Are Getting Wrong

Episode Date: February 20, 2025

#810: Join us as we sit down with Richard Christiansen – the creative visionary & curator of LA’s finest, Flamingo Estate. Inspired by Mother Nature, the story of a lush orchard & pleasure garden on a California hillside overlooking Los Angeles transformed into Flamingo Estate, a thriving brand dedicated to nature-inspired living. In this episode, Richard shares his personal journey of transformation, the evolution of his breathtaking estate, & how it led to the creation of daily essentials designed for a well-lived life. Rooted in a deep connection to local farmers and community-based businesses, Flamingo Estate champions sustainable agriculture, while celebrating the harmony between the power of the human hand & Mother Nature.   To Watch the Show click HERE   For Detailed Show Notes visit TSCPODCAST.COM   To connect with Richard Christiansen click HERE   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697)   This episode is brought to you by The Skinny Confidential   Head to the HIM & HER Show ShopMy page HERE and LTK page HERE to find all of Michael and Lauryn’s favorite products mentioned on their latest episodes.   To learn more about Flamingo Estate visit flamingoestate.com and use code SKINNY15 for 15% off your purchase.   This episode is sponsored by SmartMouth   Never have bad breath again! Find SmartMouth at Walgreens, Walmart, Amazon or visit smartmouth.com/skinny to snag a special discount on your next SmartMouth purchase.   This episode is sponsored by Vivrelle   Go to vivrelle.com and apply for a membership today using code SKINNY for 30% off 4 months of membership - the code will also allow you to skip the Vivrelle waitlist.   This episode is sponsored by YNAB   TSC Him & Her Show listeners can claim an exclusive three-month free trial, with no credit card required at YNAB.com/skinny.   This episode is sponsored by LMNT   Get yours at DrinkLMNT.com/SKINNY.   This episode is sponsored by Purely Elizabeth   Visit purelyelizabeth.com and use code SKINNY at checkout for 20% off. Purely Elizabeth. Taste the Obsession.   This episode is sponsored by Agent Nateur   Visit AgentNateur.com and use code SKINNY for 20% off sitewide.   Produced by Dear Media

The following podcast is a Dear Media production. If you are on the pulse and you are a creative person, you know all about Flamingo Estate. You've probably seen it on Instagram. It's truly become a global lifestyle brand. Basically it started as a lush orchard and a pleasure garden on a California hillside overlooking Los Angeles, and it transformed into Flamingo Estates. I have been a fan of this brand since it launched. I actually started buying their farm boxes where I would get like fresh vegetables and fresh fruit in the mail from them. This is like years ago. And then I tried their candles and

their soaps and their shampoos and everything is just made with such integrity and such care. So I'm very excited to introduce you to the man behind Flamingo Estate, Richard. We are going kind of all over the place in this episode. On that note, Richard Christensen, welcome to the show. This is the skinny confidential, him and her. So you conceptualize your content while you're in the shower. So where is the phone in the shower? Is it just sitting on something and you're just voice noting? No, I built a, well, Flamingo Estate is my home, as you know, and I built a shower with a big window outside

so I could see the garden and it sits on the ledge. Or I ride my bike. I don't have a car. I ride my bike everywhere. So also if I'm just like on my bicycle, I'll just, I'll think. And I'll, I think it's important. People can sniff out if something's overly marketed. So for me, the, it all, everything's about sort of the, you know, why we made this and why I love it.

And so I'm always just dictating to my phone those things. And so the Instagram, the emails, the website, it's largely just stuff that I've dictated to myself. I think why I'm personally so inspired by you and your brand is it's, yes, it's beautiful. Yes, the packaging is amazing. Your storytelling is amazing, but there's something, an undertone that you have created your own life on your own terms.

And it's attractive because not a lot of people do that. Can you talk to us pre-Flamingo estates? Tell us what the Richard was like before you were doing things the way you wanted to do. So I grew up in a very rural Australia and my mom and dad are farmers and couldn't wait to get away from that. Just ran as fast as I could from dirty Australia and lived in Europe and then moved to New York and I opened my agency when I was 28 and then

spent the next you know almost 20 years just building a business working every weekend working every night till 11 o'clock just working working and I built a creative agency that was vast and by maybe normal metrics you know how how dare I complain because I was earning more money than my parents ever had and I was you know working with brands I loved I was so exhausted and I was so out of alignment I was so tired I was so overweight I have was so like lonely to be honest, and just was praying that my business would get sold or that I would find a way out. And ultimately, and I've read about this in my book, ultimately, COVID demolished that business and I sort of had to start again. And so, Flamingo started as a

had to start again. And so Flamingo started as a way to bring myself back to life for I was just sleepwalking and I was so lonely and I hadn't had sex and I hadn't had, I hadn't tasted things and smelled things and enjoyed things. I'd lost the thrill of life. And so not that it wasn't great, there was some amazing times, amazing times, but I felt like at some point in that process of working very hard, I lost the spark and was just depleted. So how does one find this estate? Is this something that someone sends you over Zillow? How do you find Flamingos? Yeah, maybe just take a step back for people that are not familiar with the estate, like

high level, how would you describe it to people who have never conceptualized it or seen it? It's my home. It's a weird property in Los Angeles. I found it through a friend and came to put bees in this man's garden who lived there. This guy had lived there 65 years. And this funny little strange man, and I walked into the house, into the garden and I was like, oh my god Holy shit. This place is it was in terrible shape but you could see at one point someone really loved it and you could see that once someone loved the garden and the garden is

My thing and I was like wow and so and I made it my screensaver I was like one day I will live in that house and I looked at it every day and then you know some years went by and I ended up buying it and it's you know sort of well documented now the I wasn't really allowed to see inside the house before I had bought it was one of the conditions. Why? I now know why it's because it was a prolific porn studio for a number of years, 60 years. And, um, point, it was films there and, you know, it was, it's a very long story.

They didn't want you to see that work going on. If you peeked in the window, you might have seen me performing, Michael. They might have seen me performing. Probably more you. Um, the, um, the, yeah, I think he was self-conscious about his house's history and had lived with a man that was living in a different, maybe in a different era and was very private about it. And I skipped in and he's like, I think you won't be too shocked. And so, you know, and then began what became years of planting hundreds of trees and bringing the house back to life.

But you know, there was a bit of a Julia and Julia going on because I was also bringing myself back to life very much in that time. You know, I was cooking and I was eating real food. I worked in fashion marketing my whole life, so I always thought I was too fat. I never enjoyed meals and I ate and drank and had showers and just wanted desperately to wake myself up and a long time before that became a brand or a long time before we started selling that stuff I just wanted to wake myself up again and and that happened from drinking and eating and smelling and touching and just like,

I think now my definition of success is life with all of your senses fully engaged. And that's something that's harder than ever today. We're living our lives through a little telephone screen. We're not engaging in the world. We're not breathing it and feeling it in a way that maybe people did. Our grandparents did, or people fooled us. So, you know, that was the start of this whole adventure. I'm so interested in the process of taking what it was to what it is. And maybe you could really talk to us about the beginning stages. You mentioned planting trees, but there's obviously a lot of work that went into it.

Did you have a, you mentioned you have a small team, but did you have help around you every day? Did you start alone? What was, what's been the evolution of what it is to now? I think the main, maybe the main contribution came from a duo called Studio Co, who are French architects who designed Chilton Firehouse in London, Yves Saint Laurent's Marrakesh Museum and a bunch of iconic video.

That museum's amazing. Yeah, they're remarkable guys. I met them, I said I have just bought this crazy porn palace and their eyes sort of lit up and they were like, oh, we're in Los Angeles working on a project. Could we work on it with you? And I couldn't really afford them to be honest and we sort of worked it out. And one of the agreements was that we didn't put anything in the house, not even a teaspoon that we didn't talk about.

And we traveled- My dream. No, it was amazing. And I really, really edited. And we got down to, we went to India, we went to Japan, we went to Morocco, we traveled everywhere and we gathered up just the most wonderful collection stuff. And the New York Times said that the house

was a bit like Epcot Center in the sense that it's the best places of the world kind of crushed together in one. I think that's very true. We tried hard to make this really special. I don't think this sort of house could exist anywhere except Los Angeles. It's just a really beautiful place. It's not large, but it's beautiful. Let me ask you this.

When you approached this house was there a business undertone? No. So you weren't content marketing to launch products? Oh my god it was quite the opposite. I really wanted, I really had spent my whole life in the four walls of my office in New York. I had not left that building. I wanted to do the complete opposite. I really did. It was a very selfish moment on my part. I really wanted to just focus complete opposite. I really did. It was a very selfish moment on my part I really wanted to just focus I also spent years sucking up to people and kissing the ass of people

I was that head creative director and I was the owner and I was always out networking Services businesses are hard. It's hard. It's the hardest It's that it's a real hustle and I was the quarterback in that business. And so I was like god, that's tough And it's weird because you own your own thing hustle and I was the quarterback in that business and so I was like, God, that's tough. And uh, it's weird because you own your own thing, but you're also having to work for so many other people consistently. So it's almost like you're an entrepreneur and you set out to kind of control your own destiny, but at the same time you are contracted to work under other people.

Yeah. And really enjoyed it and built a big business. But also because of that, my whole self-esteem was tied to that business. My entire identity was that job. And so when that stopped very suddenly, when COVID hit, it was my worst nightmare. My worst nightmare was not being able to pay the rent on our beautiful penthouse in New York of the office. And that happened in two weeks. The business just sort of started to buckle under the weight of a big payroll. And, um, how many people did you have at the full?

At the height of it, we probably had like somewhere near a hundred. Wow. And it's still going now. I'm not involved anymore, but the team that was there took it, but the, um, and they're doing really well. It was a long, long, so to answer your question directly, finding this house in this giant garden, it was the complete opposite energy. It's all I wanted.

And we just started making things that we wanted to use. And then the real start of the business, let's call it, happened when a farmer walked into, I also owned a bookshop in Los Angeles, a farmer walked into my bookshop and she was going to lose her farm because her vegetables went to restaurants and the restaurants had closed. You remember that during COVID.

And I had said, no, no, don't, my parents had lost their farm when I was a kid. So I was like, no, no, fuck that. my parents had lost their phone when I was a kid. So I was like, no, no, fuck that. We won't let that happen. We'll sell your vegetables. And I know how to sell things. And so that first Friday of COVID, I think she thought we could sell a dozen boxes.

We sold, I don't know, 300 and then 600 the next Friday. Well, 200 of them were mine to my house because I remembered those boxes and I was just gonna say, what is the first product I I bought it was one of your boxes. I forgot about that. And really no real knowledge. I mean isn't that the wonderful thing? No knowledge of where this anything to Instagram. We were very lucky that that became a bit of a viral hit. Yep. And then, you know, we had to get a warehouse in Glendale and a warehouse in Burbank. And the operations got bigger and bigger.

At the height of it, we had to pick and pack vegetables out of Universal Studios because it was the only place big enough for all these farms to drop off their vegetables so we could sort them and put them into boxes. But you remember at a time when no one was shopping and this was like a really different time. And it was such a funny boomerang moment because I used to work at Universal when I was filming TV commercials

and now here I am sorting vegetables. And so, so funny and wonderful. And then just all these people came out of the woodwork who were not working and we built such a fast amazing wonderful community and one farm became two became five became ten now we're a hundred and twenty eight farms and I Just met these amazing people and so before I even had this sense to think this is a business it had become a really big business.

And then in the most chaotic way, but also under this sort of protective bubble of COVID where we had, I think, the ability to take some risks, to work in non-traditional ways. Most importantly, I wasn't looking left or right, up or down over my shoulder to see who else was doing something or how I was keeping up with them or was I doing something better or was I doing something worse, I just put my head down and went to work. And I think that piece of information was the thing that kept us growing, was like, you know,

I often say comparison is a thief of joy. I really understood that in that moment, that the thing I couldn't do was Try to emulate someone else's business. I do something else. It was just like we were just running too fast and then And this wonderful guy came in About halfway through this journey and he said I hear you're helping farmers out. Would you Will you sell my olive oil? And I said I'd love to but I Already have a couple of olive oil farms, we don't need any more.

And he was walking out and I thought, oh wait, maybe we can make soap from his olive oil. And that's how we got into the beauty industry and now we're 90% beauty in terms of revenue. And you know, started to think think well and also before that the both water from the house ran into the garden and my roses were dying from the very expensive body wash I was using from a brand we all know and I thought and my but they were my roses are turning brown I was like wait oh maybe it's all that body wash and I thought why would I use it on and it was I was like why would I use it on my skin if I, I was like, why would I use it on

my skin if I can't use it on my plants? And so before we thought of selling it, we sort of learned how to make soap. And then some of my colleagues made it better and better. And so by the time that farmer had walked in, I was like, okay, how hard can that be? And then maybe we can take the sage from the farmers or the lavender from the farmers. These regenerative farmers we met who are growing sort of food grade ingredients.

I thought, why don't we make products from them? And so then, you know, skip forward today and people are like, oh my God, why aren't you using palm oil? Or why aren't you using this? Or why aren't you using that? Why aren't you doing, why? We were never you using this or why aren't you using that? Why aren't you doing it? Why? We were never making it in the lab, but we were never using contract manufacturers because we never knew how to do that.

We just naively did it the old-fashioned way and so which sort of saved us. And not just now. No, no, totally. And now it's such a point of differentiation and you know, we're at yeah, we're in Australia. We we're here we're about to go to Japan we're in Europe it's it's just sort of it was shocking to me when as with fresh eyes how much shit is in the beauty industry and how much of it is not made very well and how you know I say to people now that want to work with

this please do not come here if you're looking for innovation There is nothing innovative going on here We're just doing stuff the old-fashioned way and maybe now that is the most innovative thing to do a perfect Advertisement for your product is my husband who has the best hairline I've ever seen in my life Does use your shampoo your conditioner your body wash? He uses all your products we use your peppermint soap are the best do you know someone tried to we make a hundred bars of that peppermint soap at a time and I made it because I'm not a morning person. I like a good slap in the face in the morning.

Yeah, it does. And it's a big, big brick. And this woman, someone bought all hundred in one go. I put it on Instagram. Someone said, oh, she bought all of them. So I got her number of, people have been reselling that soap on eBay. So I got her number of, people have been reselling that soap on eBay. So I got her number from Shopify and I called her and I said, hey, my name is Richard. I know you don't know me, but I own Flamingo State and I wanna buy them back from you.

I know you're reselling them and I'm happy for you to make money, but I wanna control the experience. So I'll give you some extra cash, but I want them back. What'd she say? She said in her funny Texas action, she's like, honey, I'm not selling your soap. And I was like, what? Oh my God, you're, oh, hold on, wait, you gotta keep it on, keep going.

And I was like, you're not? And she's like, no, honey, I'm, I smell so good. I'm using them as doorstops. And I'm like, doorstops? You have a hundred doors in your house? She's like, yeah, honey, I'm from Texas. And I was like, God bless America. This is everything we need.

She still plays them. There's some big estates out there. Yeah, yeah. This is what is also so intriguing to me from a business standpoint is how will you continue and how are you continuing to keep the integrity of Flamingo Estates while also strategically scaling? It's because it's a seesaw. How do you do it? It's the number one thing. It's hard.

Yeah and I think that you know people used to come to the agency all the time. All these big businesses would come to us and they'd all have different briefs. They don all have a different ask. But the one thing that they were all asking me was help us act small again. They were too big to take risks. They were too big to be vulnerable. They were too big to be personal.

They were too big to be fast. And I think the same thing happens with people as it does with businesses. And so for me, it's about acting small, not being small, but acting small. Business has been doubling year on year, every year. Um, we're getting to a point now where we are getting big, which I'm very grateful for, but we're very small acting small, you know, I write the copy. Harvey does all the design work with a very small team.

So I think it's keeping that stuff close. I think that's the answer. And it's also, it's my home and we don't make anything we don't use in my home. Everything we make I use. You might be the perfect person to talk about this because you know we we talk to a lot of entrepreneurs in the show and in our private life and I think there's this idea that everyone just wants to scale, scale, scale big big big and I always like get down from like why. Why, it's why why why. Also like like, I think this is a whole other episode.

Um, once you take someone else's money, once you get investment, the pressure to grow as obviously just a very real thing. And that becomes a question about margins. It becomes how cheap is cheap. I have said this before. I went to a meeting with someone for investment and I said, um, you know, what's your margin on your hand soap? And I gave them the number.

It's a totally respectable number. And she said, she kind of laughed and said, don't come back here until it's 90%. It can never be 90% on hand soap because we'd fuck the farmers we work with. We have to pay people. It could be, it would just be what all those other products are made in. Yep. Not somewhere that's not here and not with regenerative ingredients. So the, I think there has to be a big sea change with the way we shop. And this, and it's, I talk about this a lot in the book, um, this race to the bottom. You know, what gets me so angry, angry, angry, angry is the amount of people that

complain about the price of things, of our things. And you know that a big box of regenerative vegetables is $120 and then the mock-up we're making on that is minuscule, it's tiny, it's a shaving of the top. And yet the mock-up on a Tom Ford fragrance or on your Chanel bag is 500% and no one complains about that. We don't complain about the cost of luxury goods. We don't complain that there's a 1 million dollar bag at Louis Vuitton and there is one. We don't think about the markup on that but yet we would be, we would raise our fists up and get angry because there's a 15% markup on a box of vegetables

that your family eats. So there's this real interesting double standard with the way we prioritize the things we put in our bodies and the way we grow them. And I think vegetables and food in this country have to get more expensive, not less expensive. I think that we have to stop flying stuff in from the other side of the world. We have to eat locally, we have to stop flying stuff in from the other side of

the world. We have to eat locally, we have to grow locally. There's a great interview in the book with Alice Waters, the chef, who says, what you put in your mouth is what you put into the world. And what she means by that is in the 50s when processed food and cheap, fast food became readily available, we digested the values of that food. Cheaper, cheaper, cheaper, faster, faster, faster, more for less. In the rest of our lives as well. And so I think they have words to live by, which is sort of trickles down to everything

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card required at www.ynav.com. Again, that's y-n-a-b.com. Check it out. But I think people are starting to wrap their heads around the idea of getting a better quality product, the safer ingredients that are more organic in order to protect the most important thing, which is your health and longevity and your time on this planet. And they're willing, I think the people that learned this

and are starting to take a greater interest in this topic are starting to make that investment. Also, who cares what handbag you're wearing if your whole entire house is filled with chemicals and you lay your head down on the pillow and you're breathing in something that rhymes with Schmeid nine hours a night and you're eating like shit. We say that here in uncomfortable Los Angeles, but there's a lot of people who don't agree

with that and vote with their wallets and will happily pick up the poorly made thing at Walmart. And I so understand that and we're very privileged and we're sitting here on high saying this stuff. I just think there needs to be a real sea change in the way that we buy products. We need to buy less stuff and we need to buy better stuff. We all know that. And I think there has to be a sea change in the way the brands are funded because the headwinds on making stuff the right way get very strong once you take on someone's money and you need to make your margins.

I know that with my full heart. And, uh... We say that all the time. I said, for founders that listen to this show and they're thinking about taking on capital, just know that there's someone with a completely different incentive than you. Maybe there's an aligned incentive, but they're... That exercise is an exercise in numbers, in margins, in multiples. Yeah. And I will build a billion-dollar brand.

I know that. I'm very sure of it. But not because I'm greedy, because I want to source and make things the right way in the beauty industry, because no one else has really done that. And then turn around to L'Oreal or whoever else and say, look, someone else can do it too.

And no one else has. And so let's build a very profitable, big business with really high standards and let's do that properly. And that excites me. And that's sort of now that, I'm happy with you sort of the porn talk in the house, talk about that stuff,

because really my focus now is on how do we achieve that? And how do we build and scale in a different way? What is the Richard Flamingo estate experience? And maybe you could talk about, is it the same as it was four years ago when someone comes to Flamingo estate? Because you can't just go, right? No, no, you can't. Okay, so can you...

It's my home. Yeah, it's your home. People try. Can I show up at the door? You can't just go. People do. They do? Yeah, yeah, yeah. Oh, wow. You got some stalkers, Richard? A lot of people come to just get their Instagram photo and we get that a lot.

Uh-oh. But what's your question, sorry? My question is, what is like, what's the curated experience for a friend of yours that's coming to stay for the weekend? What can they expect? I mean, honestly, that's the stuff that we do for ourselves. A hot bath always. I always love cooking a meal for someone. I do it myself as much as I can. What are you cooking?

Oh, whatever's in season. I mean, we're so spoilt. We've got all these farms at our fingertips. I also have a beautiful vegetable garden. I have a great team that runs the orchard and the vegetable garden now. So we've got no shortage of fresh stuff there. It's always nice. But yeah, I think the the thing is like again about acting

small we try to keep it very simple. We really are not very fancy at home but it's it's it's a very true place. What's your drink of choice? If Martha Stewart's over what's your drink of choice? Are you guys having wine? Martha likes a tequila. Okay. So she's been over a few times. We've always done a tequila, blood oranges if we've got them. Maybe some, we've got a great chili farm in Mexico. One of those farms we mentioned is a chili farm in Mexico. The Gabino family has this farm in the highlands of Mexico

and they grow the most amazing chilies and they smoke them at the Applewood smoker and we make spicy olive oil and salsa much and stuff like that from that stuff but also I love putting those in a margarita yeah. What's the seasonal dish that you're making right now for like the Christmas season? Well what was I making this weekend? You know it's cold here and it's not cold often in Los Angeles. I do love a chicken pot pie. I've been making that this week.

Yeah. So good. And you're in the kitchen cooking and... Yeah. Yeah, yeah, yeah. That's incredible. Well, if someone's listening and they're like, I want to leave my job.

I'm done with it. I'm done with corporate America. I want to go open up a farm. Mm. Or maybe they just want to go buy a farm and do what you've done. Yeah. What would you caution, like what are the pros and the cons and the tips? I mean, I don't know. It's different for everyone and I don't want to give everyone advice. I know that if we,

I know how hard it is to be a farmer. My parents are farmers. I know how hard that hustle is. I'm not a farmer. I'm lucky that we've fallen into all sorts of verticals because of my property. But I think that would be my first thing is like, how do you monetize that business? Is there other ways outside just selling the produce or what are you doing? I know it's tough for people. It's tougher than it ever has been to be a farmer in this country. And so I have my full hand on my heart like my hat off to all those people who are making stuff in the land and growing stuff. It's tough. Yeah. In your book you have interviewed some incredible people. What are the ones that really resonated for you?

What are the little tips and hacks and tricks that that you were like, wow this is really incredible and different? Okay, so I wrote the book. I wanted, the publisher wanted another cookbook and then I wanted a gardening book. And we, I was just trying to figure out how to firstly write about plants. That's what I really wanted to do. And, but also at the same time, I was really self-conscious that maybe Flamingo Estate

was a COVID baby, maybe it was a shot, maybe it was a lucky strike, maybe I just got lucky, maybe it's all going to disappear, but like all those other brands that I saw in COVID that have now lost their lost. I was, I had such anxiety around that. So for me, the book started as how do I find people who have built a world and then built a wall around it and told everyone to fuck off and how do I meet and talk to my heroes who are operating at such a high vibrational energy you know you meet those people who you hang around you're like shit I feel so much better healthier more alive because I spent an hour with you you You know, we all have met those people.

How do I squeeze that juice, you know? So I made a list of people and like this several and Jane Fonder and Kelly Wurzler and Martha and those people that are in here who every time I meet them, I'm like, I want more of that, you know? So some of it was that. How do I get that with some of it? So I don't know, I started writing and I sat in the goat shed. I've got goats at the house. I sat in the goat shed and I write, I started writing about first about wisteria,

which is you know the vine that grows and grows and grows and grows and grows and grows and grows and you can put it anywhere and it grows. It's such a good metaphor for work ethic. It just does not stop. And I was writing about wisteria and then I thought who do I know that is like wisteria? And I was writing about Wisteria and then I thought, who do I know that is like Wisteria? And I was like, oh, it's Martha. And so that sort of then set up the construct for the book where I was like plant and person, plant and person. And so started just to go through my favorite plants and then, and then build that bridge. And so Jane Goodall obviously is like iconic. She was, she's in the first chapter and Kelly Wurst is

maybe one of the really interesting ones because Kelly is a good friend and her family. Kelly is so disciplined. She goes to the gym twice a day. She is there for her friends and but she does never waste any time. She will never hang around people she doesn't like. She's just really good at saying no and very, very kind at saying yes. And she's a wonderful person. And her chapter is called Prune Your Roses. And that's, you know, anyone that has a garden knows that if you want your roses to come back strong, you have to prune them.

You have to get the scissors out and you have to chop them really, really hard. And so the metaphor there is you've got, in our lives, we need to keep scissors in our back pockets, metaphorically speaking, and we have to chop, chop, chop all the time. The shitty person, the shitty friend, the shitty colleague, the shitty thing, the habit, the whatever thing is that drags you down,

you've got to take the scissors to it. Kelly does that so well. And so that's one of the things I, after writing the book, I was like, oh, I need to get, I'm pretty good at that already, but I was like, I need to get my scissors out and really chop. And so that was one of the more interesting lessons

in the book. There's so many, it's 600 pages. It sounds like the book in a way is also you extracting lessons that you wanted selfishly for yourself from the highest performers in your life. 100%. I mean, the whole brand was also me selfishly making the stuff the highest performers in your life. A hundred percent. I mean, the whole brand was also me selfishly making the stuff I wanted to use every day. So also this is me selfishly now trying to like figure out how to not just live a good

life but how do I live a great, great life. Well, I think it's refreshing to hear because sometimes people are nervous to admit that they do things selfishly, but in your case you're doing it selfishly, but then sharing this with other people. No, no, I'm all for, you know, we say flamingo is the house of radical pleasure, because I, and I think it is, because it's a radical act to stand up

for your own happiness. I know that sounds a little Bené Brownie, but I was like, it really is the hardest thing in the world to stand up for your own pleasure. What you wanna do every day from the second you get out of bed. And so the book is sort of an exploration of that in some ways.

Yeah. Is there any other tips from these incredible people? Like give us like Chrissy Teigen's in it, John Legend. There's so many amazing people. Is there a little takeaway that you've maybe applied to your own life that you're doing daily now based on writing it? The one thing that everyone sort of said and I never asked the question but the one thing that came out in every interview was put your phone down. This

promise of technology would leave us more time to do the things that we wanted to do. Instead what it has done is given us more time to do the things that we wanted to do. Instead, what it has done is given us more time to scroll. And so there's great power in just the doing, the planting, the making, the baking, the walking, the doing something. I got that from everyone was just put your phone down and go and make, bake, do, plant, do something and everything else will fall into place. It will deliver it on your feet when you make that promise to the world. For anyone that wants to make their home more of a peaceful, inspiring place, what do you think some of the things they can do?

When I designed Flamingo with the guys, I wanted a house that was, I'm not a fan of HDTV open plan beige homes, so there's a lot of color. I really tried my home to tickle all the senses. You run your fingers across the textures are different. It's wood, it's marble, it's stone, it's rough, it's smooth, it's cold. The smells are amazing. Every room has a window that opens up to the garden. And even if you don't, even if you don't have that, I do think go outside and pick some rosemary or jasmine or whatever and stick it in your shower and let it steam. You know, I think there's the bring nature in. I guess that's the main thing is bring nature in. All of the lessons we need to learn about life are in the garden. They're already there. You know, one of the chapters is called, Drop Your Leaves Like a Plum, because it can't

always be, it cannot always be summer. It has, you all have, we all have to go through a winter. John and Chrissy talk about that after they talk about her, you know, her miscarriage and then, you know then she got canceled. They've had a winter and they got through it and we all have winters and we can all get through them. We also have to drop our leaves and rest. Stone fruit can't bloom and fruit unless it gets cold enough in winter.

They have to rest for them to come back stronger in spring. And so they need the cold. And so we need that too. We need a minute just to like drop our leaves. It's interesting. Richard, what's been the most surprising thing to you with Flamingo Estate? What are things that have surprised you with your journey? Well, maybe that I was, I'm annoyed at myself for spending 20 years chasing hungry ghosts. What's most surprising is how much joy I've got from just the simple things.

But don't you think that you had to have that winter to see the other side? Oh, for sure. I'm so grateful for COVID. If COVID had not have happened, I don't know where I would be now. So if you could like put your thumb on the things you wish you didn't chase specifically, like what are those?

His green thumb. I think there was a point in my, inside my soul where I could feel that this, it was time to do something else. But I didn't because I was, I needed the money or I was doing something. Or I think that if I had of really sat and listened to myself, I probably would have left that job 10 years earlier and done something else. And I feel like now I think, you know,

also there's a chapter about shadows in the book, embrace your shadows like a tree fern. How I think I dealt with that was I drank like a fish. I drank, I was, you know, we talk about drug use and addiction in the book. I really was self-medicating and I think quite maybe trying to quieten the voice in my head that like I needed to shake things up. And I was just too scared maybe to take that jump. You know, had COVID not have come and crushed my business, I probably would still be there drinking right now. And so I don't know, there's a, so maybe that, maybe I would have just been a bit more brave than I was. Cause I would say like I was brave in many ways,

like starting a business is scary and managing a team is scary. And I think that in many ways, I was strong and brave, but where it really counted, like in the silent moments and in the dark, my dark shadow, I was, I was a coward and I wish I had acted more boldly in those private times. Yeah. I was like, we had, um, Mel Robbins on the, do you know Mel Robbins? And she was talking about sometimes we get, I forget, like sunken costs or whatever, where you've, you've put a certain amount of time in anything,

sort of into something. And then even if you know it's not the right thing, like we can't let go of it because of the time that we've allocated to it. I think that can be applicable to not only careers, but relationships or friendships, whatever it is. We can't quit things even if we know they're not great for us.

It's true, it's so true. And I think maybe what this business has taught me is that the joy in seasonality, like not just like accepting change, but really racing after it, like racing after the close of a season and something new coming up. I love it now. I love change. I get very bored very quickly and try very hard not to stay in one place too long now. I'm sort of actively seeking change all the time and not just

trying really hard not to get even not even to think about it just to keep running towards it both in product development but also my private life and the way I treat people and the way I sort of move through the world. Do you have to travel consistently to stay? More so I mean I spend my life on a plane. I was at the number one frequent flyer on JetBlue when I had my agency the number one They had a party for me and I was my gosh. I'm so ashamed of that now. I was Always somewhere else, you know, I was always running and So I tried for the longest time not to even get on a plane again. I hate going out and rarely go out

I tried really really really hard not to travel. Um, I love, love, love being home now. And so, um, but now obviously we're, now that we're selling overseas, I'm, I'm, I'm traveling a bit more than I, than I would probably like to. But when I do, I'm really mindful of it. I'm not. It sounds like now there's more purpose behind it. Yeah. I mean, it's a very different energy.

I'm doing the thing I really love. And so I, I'm very happy for that. How do you work with your partner? I work with my husband. Oh God, isn't it hard? It's hard, but no, it is hard. It's the most rewarding and challenging thing. We would not be sitting here today if it wasn't for Harvey.

He is amazing. He has designed everything. He's pushed me hard. He's like, we together have built this business and we live at home together. But you know, there are some days when I'm just like, ugh. And he is too. There's an interesting interview with Joe Horgan, who's the founder of Mecca. Mecca is a huge billion dollar business in Australia. It's a big beauty retailer, brilliant business. She and Pete, her husband work in it together

and I was in the interview, I was like how do you guys do it? Like they are both in it, they're so energized and she's like sit at different ends of the office and so that you don't see each other all day long. You have different little work friends. And then what they have done is they don't drive home together. She bought a car so that they didn't need to drive home together so that she could have a minute, not take their problems home,

not talk about work on the way home because then you're just going to talk about it when you walk in the door. And so- We've not done that. That's a good one. You would not know. You'd call me. So that's sad good one. You would not know you call me

So that's that but you know also like it it's it's also on the flip side it's nice to do a business together It's very very very rewarding. I will say that This is for anyone that feels like they're low energy has that midday slump get headaches Just feel like you're kind of having brain fog, it's likely because you are not properly hydrated. This is why Lauren and I love talking about Element and have been Element partners for such a long time on this show. Element helps anyone stay hydrated without the sugar and other dodgy ingredients found in popular electrolyte sports drinks. And Element is a zero sugar electrolyte drink mix with sparkling electrolyte water, born from the growing body of research revealing that optimal health outcomes occur at sodium levels two to three times government recommendations. They come in these individualized sticks that you can take on the go.

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Visit PurelyElizabeth.com and use code skinny at checkout. You get 20% off. That's PurelyElizabeth.com use code skinny. Purely Elizabeth, taste the obsession and trust me when I say to get the cookie granola. A lot of questions about my pregnancy skincare routine and a brand that I trust and I've trusted throughout all three of my pregnancies that I always go to is Agent Noture. So I use their products throughout my entire day. I used their scalp mist today when I got my hair washed. I think it helps with hair growth and thinning. And then I use their serum every single day. This is such a good one. I recommend it to

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I just think they get it when it comes to powerful research driven ingredients. And everything feels so clean to me. Elevate your skincare and wellness routine with Agent Noture. Visit agentnoture.com and use code skinny. You get 20% off site wide. Experience clean beauty that actually works. Luxury, science and results. The first thing when people ask me, should I work with my... I always say no.

That's my first like no, and then I go into unless, but I think what I also don't like is when couples say like, okay, there's a certain time when I'm not allowed to talk about this. It doesn't work. It doesn't work. And I'm like, you can't have these parameters around what's going on in your life and what's important. When the wife or the husband says, we're at dinner now, we don't talk about that. I'm like, well, if that's what's important and what they're passionate about. No, no, I also

don't, I'm very much, this is one thing, I do not believe in work life and... It doesn't exist. Non-work life. It's all one thing. And I like it that it's one thing. I like it that it's very integrated for me now. But it would, but I also also like I do like telling Harvey to go sit in the other end of the office I can he can have his own work friends. We asked this a lot to people on this show And you are such a good one to ask this to what's your morning routine when you're when you wake up on a regular old Tuesday, it's very very Disciplined and it's the same every day. We can't wait. I wake up very early, very early.

What's very early? I'm always up by 6.15 at the latest, but early, normally before that. I go make coffee and then I get on my bicycle and I ride to the gym because I don't have a car, I told you that. And so I cycle for an hour and then I get to the gym, I work out and then I cycle to work. And that's been my routine for Monday to Friday for a while. If I'm on the weekend, the first thing I do is get up and I feed the goats. Be careful in LA sometimes.

Okay. I was going to say, what about the goats? And then also when you say you cycle to work, isn't work at your house? No. So we have an office not far away now. Okay, and hold, I have to ask you a couple questions. Are you like lighting your tomato candle and then heading to the kitchen to squeeze the goat's nipple to get the milk for the coffee? It's udder. Or whatever. Like I need to know like are you what are the little are we like in the shower with the rosemary? Yeah. Okay you gotta tell us like the details. No, no the candles on okay The coffee is the coffee I make and sell we roast our coffee every Tuesday. It's great coffee

I have not tried your coffee is fucking great. I'm a real coffee stop Is it like mold free all the checking boxes? Yeah, but you should also drink coffee within like three months at the very maximum But I drink coffee when it's fresh I'm getting your coffee tomorrow. Like that shit that sits on the shelf for six months, like it's already terrible. No, you need to have freshly ground coffee, freshly made coffee rather, roasted coffee. Our average order value with your company just going up on the... Is there goat milk in it?

No, we don't use goat milk, but everything else in the kitchen is stuff that we grow or make. What do the goats do at your property? Are they there just as friends? So the first goat was sort of a gift from a farmer that we helped out and I was like, oh my God, what are we going to do? And then obviously he needed a friend and then they had two more friends and so now their goats have a...

They're just pets. Kind of. But I do love them very, very much. They're beautiful. But actually they're just like, I go sit with them and on the weekends I spend time with them more. And there's a real simple joy in having some livestock on your property. It's grounding.

Yeah. Sometimes I actually say it sometimes, like last night it was so cold and I said, oh, I'll just get a sleeping bag and go down to sleep with the goats. You can get whatever animals you want if you participate in it. Because she does this thing where she says she'll help and then it's literally It's just me with the animals. It's not I'll help with the goat Are you eating something from the garden in the morning or do you not would you wait until later? What what are the like foods that you're reaching for in the morning and the morning? I don't I have a cup of coffee And I know my mom on my bike

I know I don't eat and then I'm out the door morning I don't I have a cup of coffee and I normally on my bike and I don't eat and then I'm out the door. Lauren has built a whole fantasy of what you're doing in the morning. If you could see in my brain what I think you're doing you would be like... Well on a weekend I'm feeding the goats and then I'm running a really hot bath because we have a big bath house. We have a bath house and I sit in the bath for an hour. It's my favorite place in the whole property and every night I try to take a long bath as well. And so that's like lots of soap.

Lots and lots and lots of soap. The Jasmine and the Demis-Gro soap is my favorite one for that. Go watch a Disney princess wake up. That's how you think I wake up. Like I imagine like the birds. The birds fluffing your pillow. And the clock like chiming in the background and like the cup of tea on the tray It's really crazy. Okay. I like to make coffee breakfast in bed on the weekends. I do that a lot

Okay, see I know I know there's stuff. Yeah. Yeah, I do I like that I think that the my mom and dad used to bring my brother and I a cup of tea in the mornings when we were little kids on the farm and uh I think making even just making a cup of coffee for someone is the greatest act of service to get their day started. I make a cup of coffee every day. You don't even drink it.

Okay, hold on though. To get him to do this has been like, he does it now. I do it. And he's every morning will be like, do you want a cup of coffee? I want a cup of coffee even if I don't touch the coffee. It's the act of having you make the coffee that I like. I don't care about the coffee. I'll make that coffee.

The coffee that you don't drink, we're not gonna use. We're gonna use the shitty stuff that's on the counter. Before you go, you also have to tell us, is there anything that you do at night that's special, ritualistic, routine, any kind of like romantic things that you do? I mean, I take a hot... And often we take a both together, but I'll take a hot both for an hour together. This bath are you you're using Flamingo

Estate like? Yeah, no, that yeah it's where we started. Remember the soap was killing my roses so it's where we started. Yeah lots of lots of body wash the sage one that I think you have the sage and rose one all the the rose and jasmine one. If I were to pick a couple products... We just did a new... Oh my god, this amazing marigold soap that we made that's incredible. For a limited period we did that, which is so good in the both. And I'm very spoiled because I can throw so much of these big soap bricks into the both and it's fine. That's my favorite. That soap is remarkable.

We're working on one now. I've this uh idea we just before I came here today it was just smelling samples when you harvest honey you put dried lavender in the smoker and it calms the bees down that smell of smoky dry lavender is incredible that's it doesn't smell like you know terrible like mrs. Meyer's It's like, it's like a real deep smoke and a little lavender sweetness and maybe some sage. And so I really want to do a candle and a soap that smells like that for, for next, you know, next spring. So that's my next soap.

We've been working on that. You've got a lot to do. If I were to pick my favorite curated products, you guys, the peppermint soap bar, any of his soaps there, there's a texture to it That's unlike anything else and the smell is gorgeous and you're right. You can put it in your shower It smells the whole shower up. I use shampoo your body wash I have your tomato candle tomatoes the big everyone's favorite and soap in every single one of my rooms my kids use it I love your hand soap.

It's so sweet. I have your book. I think you really can't go wrong on the site, but those are some of my standout favorites. You know the soap that you speak of, the base oil is Barbacea oil. Do you know what that is? No. It comes from the Amazon. It is in Brazil.

I mean, it grows in other places too, but's this rather than using palm oil which is so bad for the world, Babassu grows in the space between like the forest and the the grassland and so in a way if you think about it wrapping around the Amazon it's sort of as invisible electric fence if you will. If we can build value in those trees they won't tear them down and so I'm trying to encourage everyone to use Babasu because we can, and the communities are harvesting and then they're making the oil. And so the, you can imagine if everyone was doing that,

then there would be the inability to push the Amazon down because we would be protecting these trees that are safeguarding it right now. And so Babasu's an amazing oil. I met a guy in the book that... If you're listening, dial soap. Take note. The guy that... There's a wonderful interview with this guy in the book, Gonzalo, who... Oh my god. And this is the thing, actually. It's easy to talk about the celebrities in the book.

There's other people in there who are really... Who moved me greatly, who are not ritual famous. But Gonzalo and his wife bought 900 acres in Mexico and in the Yucatan Peninsula. And they, in the middle of this giant Disney forest, there's like 20 acres that are flat, naturally cleared. And he's growing rare or extinct vegetables and produce there. because most of the produce that we eat today is only here because it's got thick skin. A lot of

produce that we used to have has disappeared because the skin was not thick enough to put in boxes and transport places. So thin-skinned fruit. I'm a big, now a big fan of thin-skinned everything, people and vegetables. But thin-skinned fruit... What's a thin-skinned? Is kiwi thin-skinned? No, no. But there's like different types of like tomatoes that are very brittle. And wonderful stuff like these weird colored, different colors that we've never seen before. The Gonzalo's growing. There's amazing stuff. And he's been on contract. He's been growing some for the guys from Noma,

the restaurant that we all know of and some other places. And he's been experimenting with very rare or near extinct produce. And he's growing up there. He's such a nice guy. And one of the people I've met who impressed me the most. And again, like living purpose is this word that we throw around that's so scary for people and we get so hung up on it like,

am I living my purpose? Am I living my purpose? But Jane Goodall, him, like everyone in the book I think are living their purpose. But they're just like doing the thing that makes them happy. And that's great. And that's all it needs to be. Yeah, and I think one of the biggest lessons is all these people that are living their purpose have also found massive success. Yeah. Without necessarily like putting that as the first thing but the success is different for everyone You know Gonzalo success is just bring it back a recipe see versus sure. I didn't mean financial I just like you know, we know of these people and we know

About their lives because they've kind of chosen these maybe Unconventional paths. Yeah to attack that purpose, but they've like in their own lives now they're happy and successful. But it's hard. Like I know, I think there's another conversation with this wonderful guy, David Leon, who's one of my most biggest role models. David started Pharma's Footprint, co-founder of that and has worked with the Center for Food Safety to get, lives in Hawaii now, to get glyphosate round up out of our food system.

He's campaigned so hard for it. They found traces of glyphosate in school drinking fountains in Hawaii. And then they realized that Monsanto was using the spray, not telling people. And so he's been, now it's still not illegal, but at least they have to tell people. And actually on that note, in a couple of weeks, we're going to do an olive oil that's very special with Laura Dern. And Laura Dern's mother also got sick from pesticide use. And so all the proceeds from that are going to the Center for Food Safety, which I'm very

excited about. And a lot of what we haven't even talked about this, a lot of the stuff that we do, we try as much as we can to give those proceeds back to people who are fighting for climate or that sort of stuff. And the celebrity honey, which you've probably seen and that sort of stuff, all that stuff is all going towards those people.

The Guide to Becoming Alive, everyone go get it. It's a beautiful book. It's in my kitchen, you guys. It's such a good one to have, like, on display. And I also like your other book, too. That's a good one, too. You can't go wrong. Richard, thank you for coming on the show. Where can everyone shop? I know we have a code.

Oh, great. Your team gave us a code, you guys. Go get the soap. All the soaps. What are your favorite... What do you think your favorite products for them to start with are? Yeah, do the Richard pick. If they've never had a Flamingo Stage product. Tomato Candle, the Peppermint Soap, which you love,

the soap bar, olive oil. The olive oil this season is so good. Michael likes it because it makes his balls tingle. Ha ha. How do you know? I just know. I know him so well. I want to say something so bad, but I can't.

Go say it. This is the podcast to say it. No, no, no, no, no, no, no, no, no, no, no, no, no, no, no. It's so good. I'm glad your balls are ting, but I can't. Go say it. This is the podcast to say it. No, no, no. It's okay. I'm glad your balls are tingling. This is great. I hope you feel really alive. All my senses are activated.

Flamingoestate.com. Skinny 15 for 15% off. I will be using my own code to get the coffee. Go shop, you guys. It is one of my favorite websites to go on. I'm telling you, I'm such a fan. Richard, thank you for coming on the show. Come back anytime.

I feel like we could have gone in a hundred directions. Yeah, thank you. It's so nice to meet you both. Thank you, Richard. Thank you, Richard. We're huge fans. Yeah. Appreciate you.

I left in the show notes for you his book link. I left the Flamingo estate link. Go get their shampoo and conditioner and their hand soap. Trust me. Enjoy.