The Skinny Confidential Him & Her Podcast - How Erewhon Market Became LA's Wellness Go-To, PLUS A BIG PINK ANNOUNCEMENT
Episode Date: September 15, 2022#496: On today's episode we are joined by Jason Widener of Erewhon. If you're in LA you have to check out the Lauryn Bosstick PINK DRINK- it's avail at all Erewhon stores. You can expect a slightly sw...eet, icy strawberry drink that tastes like what dreams are made of. On this episode you will learn wellness hacks, brand favorites, how to get on Erewhon's radar, and all about the LB PINK DRINK (and lucky you: you can make it at home). In-stores now until 10/15/2022. Cheers! To connect with Erewhon Market click HERE To connect with Lauryn Evarts Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential. This episode is brought to you by Ritual Protein powders can be intimidating. But the fact is, we all need protein. Get 10% off your first month at ritual.com/SKINNY. This episode is brought to you by Water + Wellness Rarely will you find one product that provides such whole body effects in just one easy-to-drink glass of H2 infused water. Go to waterandwellness.com/SKINNY to get 20% off of the already discounted price. This episode is brought to you by Delta Airlines When you travel well, you arrive feeling better than when you left. Isn’t that how every trip should be? Wherever you travel, travel well with Delta Airlines. Visit delta.com/travelwell to learn more. This episode is brought to you by LMNT LMNT is a tasty electrolyte drink that has everything you need and nothing you don't. It contains a science-backed electrolyte ratio: 1000mg sodium, 200mg potassium, and 60mg magnesium. Get a free sample pack with any purchase at drinkLMNT.com/SKINNY This episode is brought to you by Cymbiotika Cymbiotika is a health supplement company, designing sophisticated organic formulations that are scientifically proven to increase vitality and longevity by filling nutritional gaps that result from our modern day diet. Use code SKINNY at checkout to receive 15% off your first purchase at cymbiotika.com Produced by Dear Media
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The following podcast is a Dear Media production.
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Like, how am I going to feel good?
My body's going to feel good mentally, cognitively.
I'm going to be right there with you.
How am I going to get this done?
And really, it's a full spectrum approach.
Your mindset has to be one of, listen, we live out here all day long.
We're living out here. You
know this, the TikTok, the Instagram, all the things, and they're wonderful and they serve a
purpose. Are you really taking truly care of yourself? You can't take care of anything if
you don't truly stop, listen, and take care of yourself. Hi, hello. Today is an exciting day because I am launching Lauren Bostick's pink drink at
all Air Ones in LA. You guys, this drink is absolutely delicious. We'll go over it in this
episode. We even are going to drop the ingredients of it. So if you want to make it at home, if
you're not in LA, you can. It's the perfect shade of like pastel baby pink. It's so
cute. So if you're in LA, run to Erewhon and get the Lauren Bostic pink drink or Postmate it.
And definitely tag me and at the Skinny Confidential in your stories so I can repost.
If you're on TikTok, tag me. I want to see all of you guys drinking the pink drink. I know you're
going to love it. It has like this strawberry coconut taste that's absolutely delicious. And it's finished off with an almond milk,
coconut, big puff on top. Absolutely insane. In this episode, we're actually interviewing
Jason Widener. Okay. He has been working with Air One forever and he is so immersed in the culture
and the community. And you're going to hear all about how he does that and how they've
built Air One into not just a specialty health food store, but something that's focused on a
bigger mission, a community. And I went in to the Beverly Hills Air One the other day to try my pink
drink. And I have to tell you, the store is not a store. It's inspiring. It's a brand.
It's highly curated.
They have unique products and they care.
So to actually be able to interview Jason was incredibly interesting.
We hear about obstacles, growth, how they pick brands, what they look for in a brand.
We talk about the Lauren Bostic pink drink, all the things, and you get the ingredients
to do it at home.
We even talk about sea moss gel.
So on that note, let's welcome Jason Widener of Air One to the Skinny Confidential Him
and Her podcast.
This is the Skinny Confidential Him and Her.
What is the title?
What's your title?
Officially.
VP of, I call vp of stuff now
vp of stuff yeah i really it started off as uh i worked in the tonic bar just as a uh they were
guys back there named truth and and acupuncturist and all these amazing people that work back there
and i and i was shopping there for many many many years before I even worked there 12 years ago.
And I said, I want a job.
And they said, well, read these three books and then come over here and we're going to talk to you about it and we're going to test you on it.
And you wouldn't even get a job there unless you had a level of knowledge just talking about herbs or Dallas tonic herbalism or health and wellness or anything like that.
So it was tough to get in. And then I got in and here we are now. For people that don't live in LA, I mean,
the brand's so prominent now, but for people that are unfamiliar with the brand, if you were
to the layman who has no idea what the brand is, how would you start by describing it?
Walter Robb is the ex-CEO of Whole Foods. And I walked the store with him the other day and he said, Jason, you
give me the retail shivers.
And I said, well, really?
He's like, what you're doing here is amazing.
It reminds me of the early days of Whole Foods.
And I was like, I was like, really?
He's like, he's like, yeah, he goes, he goes, your knowledge, the people, the customer service,
the aisles, the cleanliness, just the vibe.
You feel it.
You feel it with the customers because you know you're
creating a culture that's something super special. And it's rooted in knowing where your food comes
from. And that's where everyone began. It is so true. Today, I walked in the
Beverly Hills location to shoot the Lauren Bostic pink drink, which we'll get to.
And you walk in and it's the feng shui and the energy. And there's a feeling that you get.
Everything is organized by colors, too.
It's very aesthetically pleasing to someone.
I always am looking at tones and all the labels are turned out.
And you can tell that the people that work there really care and believe in the mission.
They really do.
I mean, it all starts with Tony and Josephine, who are the owners,
and they're just an amazing couple like you guys. And, uh, you know, but they're, they're just,
they just compliment each other and that, and you know, you know, one's got the engineer brain,
the other has got the, the, the, the art side and they come together and they just, they let people
do their job and they let express themselves and they let us all empower ourselves
by coming up with new ideas.
We didn't get here by one mind.
We got here by our community
and all the cultures coming together.
And for me, my team is my community
as much as my community is my community.
We're all in this together.
It's all about building relationships
and it's all built on trust,
which again goes back to why Air One
was even started in the first place. Let again goes back to why air one was even started
in the first place let's go back to that so how did this seed of an idea become what it is today
because it's really like a conglomerate now 1872 guy named samuel l butler wrote a book
a satire on the victorian times basically a utopian book, almost dystopian. And it was about,
you know, just health driven, but mostly about, it was, it was a crazy book.
No machines were allowed and it was a crime to get a disease. And I mean, this is in a fictional
place, you know, nowhere part of that whole thing. I think the author was meaning to, you know, air once spelled backwards, but the W and the H
and it kind of started there. Right. And then in the 1940s and fifties, Mr. And Mrs. Cushy,
who were the doctors of, um, they ended up becoming doctors of macrobiotics. They,
Mr. Cushy was in New York and he, he read the book erwan in the 40s and 50s somewhere around
there so the story goes and it settled in he wanted to change the world through political
science but he didn't know how to do it so he said you know what i think i can change the world
through food and he named the company erwan in 1966 and he used the name so he was inspired by
this book that was written in 1872
where, you know,
you need to know where your food comes from, right?
Who's making it?
Who's like, who are the farmers?
Back then when the monocultures
and everything that was going on
with pesticides and herbicides
ruining our foods and our crops and our soils,
they, you know, he's like,
no, we're going to know our farmers.
And then from there, that seed was planted.
It went through tons of owners
until finally Tony and Josephine was like, wow, this is pretty cool. You know what I mean? They got
involved and they weren't thinking anything. I mean, we were surrounded by Whole Foods 12 years
ago. We were just doing our thing and we just started growing because other people do their
thing and we're doing ours. So Tony and Josephine opened the first Air One where? It was already one Air One off of Beverly by the CBS. That was the one that was sitting there for
30 some years. Down the street, it was sitting there for a little while. It started off in
Boston. And then it, like I said, it migrated over here. And then we've been just sitting here
pretty much chill, like, you know, doing our thing.
Because remember, this wasn't 20 years ago, 15 years ago,
health and wellness was not mainstream.
Now it is mainstream.
Now people know there's too much science out there
backing up, you know, the beauty of food
and minerals and vitamins
and how everything works together, your microbiome.
I mean, it's so much that's going on,
but really health and wellness is more simple.
We just did a whole episode about how our minerals are being stripped.
We did it with Dr. Slovak and we had all this whole conversation.
It was the first time on this show that we dove deep.
And the audience ate it up because people were like, oh shit.
What we're eating may not be what we're hoping for.
What is something that you see people buying at a Vons or a regular supermarket that is ludicrous to you? Like you
can't even believe it's on shelves. I mean, like anything that's a Cheeto or an Oreo or anything
that's barely... I mean, listen, you got to eat clean foods. Mediterranean diets are some of the
best diets out there. You're eating organic olive oils, vegetables, not crazy meats, but a little bit of meats and fish and things like that.
Listen, the foundation of all health and wellness starts with just eating organic,
just eating as much organic as possible. And I know it's not feasible for a lot of people to
do it all the time, but you do it when you can. So that's what I would say to you is it's not feasible for someone and maybe that it's not
in the budget to eat organic. Is there something at Air One that they could start with that's
affordable? That's like a great thing to add. You could still eat. There's so many things
that are affordable. I mean, you buy broccoli or you can buy so many different vegetables
in bulk from farmer's markets or from Air One. you can get so much out of that with organic grains, you know, combining your foods correctly is, is definitely a thing, but
that gets into how your body works. Your body's going to work a lot different than my body.
And you're going to digest a lot better. Some of some things that I don't same with you.
So, you know, with health and wellness, listen, the three pillars for me is exercise, mindfulness, and then what you eat.
Mindfulness is number one.
You have to make a choice.
For me, I made a choice a long time ago because I didn't feel great.
My whole search in life now is to feel good.
Why didn't you feel good?
I love my town, Arkansas, wherever I'm from.
Yeah.
But, you know, I ate hush puppies and catfish.
And listen, I lived it.
You know what I mean?
I was a part of it, but I wasn't feeling good.
It was probably because of the oils, probably because of things being fried.
It was probably because I wasn't eating all organic.
And I didn't quite understand.
You know, I was an athlete.
I did a lot of things in my life.
And I was broken up.
I was a barefoot water
skier, a gymnast and did all kinds of stuff. And I've got rips and tears all through my body.
And I knew I needed to stay in shape. I moved out to LA. And then before you know it,
I'm into martial arts, rock climbing, doing all these fun things. And I was like,
how am I going to stay? How am I going to feel good? My body's going to feel good mentally,
cognitively. I'm going to be right there with you.
How am I going to get this done? And really, it's a full spectrum approach. Your mindset has to be
one of, listen, we live out here all day long. We're living out here. You know this. The TikTok,
the Instagram, all the things. And they're wonderful and they serve a purpose. But we
live so far out here and there's so much noise that how do you go inside?
Out here in front of the people listening when you mean like just out of out yeah out i mean we're thinking about our
dog we're thinking about our loved ones we're thinking about you know there's so many things
our careers our life you know all these watching what other people are doing watching whatever
people are doing but are you really taking truly care of yourself you can't take care of anything
if you don't truly stop listen and take care of yourself my life changed i tell my husband
this all the time when i started meditating 30 minutes a day and and i'm glad you brought that
up it's not if i miss a day listen it's not like if i miss a day i'm a total bitch but i just
notice a difference then if i don't have time in my day to just go inward and just be quiet and
just think i'm a i feel like it's a different energy.
It is. It's an uncompromisable that you have to have. And I think people that have goals and set
hard goals and have their own mission in life, my mission in life is to feel good and spread it to
others, period. There's no other, that's my purpose. That's it. And it feels good to do that.
But I have to sit down. I don't call it meditation. I just call
it stillness practice because I don't like to put a name on it. But I sit there. I stretch my spine.
I close my eyes. I breathe deep and I listen. And if there's noise in my head, I get it out
because it's not important. The most important thing is you understanding that you have to take
care of yourself first. And then you and then you want to actually make those changes.
Because you can make the change.
But the problem is we have habits.
And these bad habits, we don't know how to get out of.
The trick is, how do you take a bad habit and turn it into a good habit?
You have to actually say, this is preferred.
And then you're going to have the struggle.
And then one day there's going to be a switch and you're going to say,
this is a preferred habit. And there's many examples of that.
What's an example?
I mean, let's just say, I don't know, like if someone likes to have, you know,
say a smoker, right? I mean, that's one of the hardest habits to break, right?
I mean, how would you break that? You know, there's so many different ways at it, but
if you've made the choice to get healthier in life,
that's a huge goal
in your mind. I have to get healthier.
What could you do instead
of smoking cigarettes? Is something personal to
you? It could be, you know what? I'm going to bust
out 50 push-ups. And I'm going to
do that instead. I'm going to think about this before I take
that drag. This guy
I used to date, when he stopped
smoking, he ate sunflower seeds yeah it
was his thing like he figured out a new habit i think like this is maybe like a a harsh but on on
very honest take i think you you nailed on the head when it's like you're making a choice and
a decision i think so many times in life we give ourselves like oh it's i'm gonna take you know a
few months to get this right and i'm gonna think if I feel good about this, then I might start.
My whole thing is just make the choice and do it abruptly.
I used to be a smoker, pack a day smoke when I was younger.
I literally just quit one day.
I said, it's done.
And yes, it's not easy.
But I think if I was like, hey, I'm going to do three a day,
then four to wean myself down, I guarantee you I wouldn't have quit.
I also said those fingers aren't coming near anywhere around my vagina.
But also, we're talking about like you know earlier like cheetos and processed foods
you know like lauren and i made a decision that that kind of stuff just doesn't even go in the
house there's no soda there's no chips there's no problem we don't like you can't even shop
and so the problem is i think people go through like oh like maybe i'll just have a pack of oreos
or a pack and it's not passing judgment it's, if you put these things around you and you give yourself the cheat day and you give yourself the, it's just a slippery
slope that keeps enabling you to take advantage of bad behaviors, right? Like it's literally
everything in life is simple. It's like, I'm making a choice. I just don't do that anymore.
Just so many people have a hard time wrapping their head around making a strong choice
and a decision to stop doing a behavior that is potentially.
Well, it's conviction. You got to have conviction, and that does start. And I think that all starts with the mindfulness work that you do, right?
Cause you need to stop playing with yourself. Everyone's thinking like, you know, you could,
you could, you could, I'm smart enough. I'm better than this habit or this addiction.
And you're not, you can't beat it. It's got you. It owns you. I've known too many control it. Yeah.
You can control it, but you got to find alternative choices.
And that's the trick.
Even like with breakthroughs with like extreme sports.
I mean, to get through that other breakthrough to like turn a bad habit into something that's going to make you pull off that quadruple flip or whatever that is, you got to keep
learning by doing the mindfulness work.
This episode is sponsored by Ritual. I am going to tell you about what I've been doing.
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Almost every protein powder on the market has soy in it, which I'm not a fan of.
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I have the trick. It's easy. It's quick. It's a monocular hydrogen. Okay. So what it is,
it's this little gray pill and it's basically a high concentration of hydrogen. I just drop
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You're exposed to so many different brands at Air One.
I mean, there's so many things to choose from.
If you were to pick three things from the store, and it could be a powder, it could be minerals, it could be the sea moss gel, whatever it is.
What are your three things, if you have unlimited budget, that you would get?
I mean, you talked about minerals and water the other day. I mean, obviously minerals that are,
you know, water that has, and your body's, you know, water and minerals. You need those minerals
to create those electrical charges and that communication to your glands so that your
glands can metabolize and do all these crazy things inside of your body. I mean, water is
number one, you know, if you can drink waters with minerals
or you can buy water and add minerals to it.
It's kind of like with your drink,
we got Idon Minerals, which has been around since 96.
Really cool company.
This is, I think we have the silica here,
which of course we've got the silica inside your drink
because, you know, it pairs nice with the collagen,
which is a Primal Kitchen vanilla coconut collagen, which is awesome that we have in your drink as well
these pair up really nicely you know silica helps create a stronger bond with the collagen
and as you know as we get older the collagen starts to go away there's a bunch of different
collagen that's made inside of your body but this stuff just pairs well together love these
two brands you know obviously collagen does so many things for the body.
I was going to say, you got good skin, man.
You know, I'm almost 49.
And it's because, you know, for the last 15 years, I've been, I eat well.
Like I said, I stretch.
I'm sure you eat well.
And trust me, guys, I got them under the bright lights.
I'm looking in and it looks good.
I mean, another thing is that we don't talk about this.
Well, that's water too two but listen water i mean minerals i mean when you just think about
like how your body needs 102 of them right and you got these like major minerals that you need
in your body you need all these things to be balanced inside your body and you don't need to
be a scientist to figure out how to get this perfect homeostasis side of your body. Eat a lot of vegetables.
You know what I mean?
Eat your spinach.
It's got a lot of sulfur and things like that in it.
Chlorophyll.
Drink water that has minerals that's going to help you metabolize your body better
because your cells, literally, the minerals are working with your cells to hydrate,
pull toxins out, do things for it that are...
Minerals are having a moment.
Mineral people are starting to realize.
I feel like minerals are really having a moment right now
and people are realizing how important it is to add that.
So for example, like, and not to, you know,
throw shade at any brands, but, you know,
we talk, we make jokes on the show about like Dasani
or Arrowhead and stuff like that.
And it's, you know, people,
a lot of people go into the assumption,
and I understand why, that water's water,
but it's just, it's not true.
Not all water's created equal,
as we're talking about right here. And sometimes you're putting water in your body that,
you know, is not going to hydrate you right, the right way. It's not going to mineralize your body
the right way. It's not going to give you the effect of feeling like you actually have a
flourishing system because you're putting stuff that's not quality into your body. And like,
maybe you're saving a little bit of money up front, but it's, it's creating these compounding
health problems that you're going to pay for later. What brands would you shout out?
Because you're around brands all day long. If you could shout out a couple of brands that you think
just do it right, that you never have to question their ingredients, maybe that you don't even have
to look at their ingredients because you just know their integrity is unmatched.
Gosh, I mean, there's so many. Put me on the spot here. I mean,
first of all, I mean, since we're still talking about your drink, we're going to keep peppering
this in, right? Yeah. So, I mean, this Akasha, you know, sea moss, another thing that's mineral rich.
Arguably, some say, I mean, it has almost 90 some minerals. I'm not saying this does, but there,
you know, there's a lot of, there's not a lot of studies, not a ton of studies
supporting full on like crazy sea moss and all of its benefits. So people are a little trepidatious
about saying what it's good for, but a lot of people out there really feel like it has
antibacterial, antiviral properties. It takes out phlegm outside the lungs. And like I said,
I'm not a doctor. I'm just saying people, this is what they're telling me.
And I've used it myself and I feel good off it,
but I always feel good, right?
And I'm always testing things out, you know,
but it's just a sea vegetable, right?
And it's been used for hundreds of years
that people don't realize that,
like when people have been using something for hundreds,
if not maybe over a thousand years,
and it's for a remedy that there's truth in it.
You know, you don't need scientific papers,
but we all love science behind the stuff that we're ingesting. years and it's for a remedy that there's truth in it. You know, you don't need scientific papers,
but we all love science behind the stuff that we're ingesting. So I'm really a fan of the sea moss and it has really taken off lately. Akasha is a great brand. You know, I get my,
talking about not only the brands, but the people behind the brands. There's a farm called Yamit's
Farm and a guy named George, I've known him for like 10 years he gets my almonds these are
real like fresh like comes from a farm 20 miles 20 yeah 20 miles about 20 i don't know 50 miles away
and he brings them so they're truly raw and then we sprout them and we wash them then we sprout
them then we press them and it's all with like you know almond milk
precision engineering here and like like like care to get it into a bottle and get it to our stores
and this this is real this the star really the star of your the show for your for your drink
because it's it's activated it's more bioavailable to the body and that's what people need to realize
is like you need bioavailable food. Food that's easily digestible.
Things that aren't strict. You're talking
about water. The water doesn't have
the minerals in it. Guess what? Water wants to
bind with other minerals and you can actually be
pulling minerals out of your body.
Which is crazy.
With bad quality water. Yes.
And so you want to add a certain type of
mineral to it. There's so many brands that
I'd love to shout out, but if I I do, it's like children, right?
It's like saying I love this one more than the other.
You got to be careful in your role.
You got to be careful.
You got to be careful.
I love them all.
And then, of course, Coco June.
I use Coco June.
Our team uses this in a lot of our, you know, for our like in-house culinary small batch, you know, things that we make inside the store.
I mean, you saw the store. I mean, you saw, you saw the store.
I mean, it's, it's incredible. It's like all the, all the, and like literally I have a,
there's a commissary. It's huge. It's the biggest kitchen you've ever seen. Right.
And we're making, we're prepping sauces and soups and, and, and marinades. And then we're taking
this and then we assemble it at the store level, because you could never even fathom doing it. And we have just an incredible culinary team that
makes all this stuff happen. And we partner with some cool brands, kind of like Coco June.
Coco June has tons of probiotics. That's why we wanted it for the smoothie. We wanted to have
probiotics that were cultured coconut in the smoothie, and it's so good too.
So all of these things are in your drink, the pink drink?
This is the pink drink, yeah.
So you got the sea moss, you got the almond,
you got the collagen, you got silica,
and then you got, of course,
I think there's five different cultures in here,
and Coco June's amazing.
Like, the flavor, I've never had it.
Coconut's been, we were making our own coconut yogurt
before anybody was making it, like, 12 years ago,
and now some, you know, Coco June cracked it.
They figured it out.
The reason I ask is Lauren was like, you guys have been like mad scientists doing this top
secret thing.
And I'm just learning about.
So I'm like, what is going on?
And she's like, okay, I got this drink and it's secret.
And it's with Air One.
And it's called the pink drink.
We've been going back and forth on what's in it.
But this is the first time I've seen it.
And the first time I've tasted it, it's really good.
We wanted a specific millennial pink so people could put it on their feed.
But also, I think, too, a lot of influencers were doing smoothies with you and we wanted to do something a little different.
So we made it a drink and then we filled it with ice to bring in that ice element with the ice roller.
What's going to happen to me after I drink this?
I'm going to have beautiful.
You're going to glow.
You're going to glow.
I'm going to be glowing skin.
You're going to get your minerals. You're going to get your sea drink this? I'm going to have beautiful glowing skin. You're going to get your minerals.
You're going to get your sea moss gel.
You're going to get your probiotics.
You're going to get your
activated fucking almond fish.
And there's a strawberry base.
You're going to light it up.
And there's a strawberry maple
mixture in it to make it pink.
It's really good, honestly.
It's delicious.
I'm not just saying that
because I'm your husband.
I actually like it.
Here's what I like about it too.
You know how when you go to certain chain coffee stores and you order like a drink that is maybe perhaps pink?
It tastes like a syrupy, sweet, gross.
You can have one sip and you're done.
This is a drink that you can sip on.
This barely has any, it's a maple strawberry infused almond milk with these products plus
a multi-generational Philippine, that cream that's whipped.
It's a first cold pressed coconut from Zuma Valley.
I love those guys.
That's a cool brand that I love.
And that's the coconut cream in there.
So it's like, it's no joke.
I mean, this drink is a lot of love, a lot of care.
A lot of back and forth text messaging.
A lot of back and forth.
And you know, no, this has got to be
this. And that's the way it always works.
And we love working with
different people because you bring out the
best. I mean, it's a community thing. It's a relationship
thing because
together we can do a lot. Are you okay
now after dealing with my wife? I mean, I know
what it's like. No, it's not.
I mean, listen, I tell people
to be as annoying as possible because this is art.
I mean, this is like, this is function.
Same kind of brain.
This is function and art.
It doesn't bother me.
Keep bugging me because I need to take this to another level because, I mean, that's just
who I am.
I mean, that's what Air One is.
I mean, we set high standards for many things.
And I mean, we're a B corporation.
We're an organic certified grocer. I mean, we, we, we try to hit these milestones because it's important that our
community knows that we're always striving to be better. And I think that's something that,
you know, what I, what I teach in leadership is like, how are we going to get better?
This is our best. Great. Love this. And you're, you're amazing. And you're 95% awesome. But how
are we going to, where's this 5% of growth in there, man?
I know we can get more out of it.
And that's kind of the ethos of Air One,
our products,
our culinary team,
our tonic bar,
our grocery,
our produce,
our nutrition.
You know what I like about Air One too
is you can tell that every area,
they want to be the best version of themselves.
Like you can,
I can feel that extra
five percent from the store this store in beverly hills michael i can't even explain it later you
have to like you the store is you walk in and you can tell that it's a bunch of people that are
like being trying to do peak performance optimal level everything's optimized it's amazing so let
me ask you this and you know we split like now primarily full-time in austin which you guys hurry up and get out there yeah um and
split time but if you could if thinking about this and all the stores and everything you've learned
and everything you know now if you could wave a magic wand across the country and you could
implement a few changes across the major grocery chain so that people would have access to x y or
z like what what would you implement or what would you get rid of when you think about just the major grocery chain so that people would have access to X, Y, or Z. What would you
implement or what would you get rid of when you think about just the major... Most of the stuff
in our lives is stuff that we need to eliminate, right? Toxic food, toxic relationships, setting
up boundaries, setting those goals, right? Number one. I mean, it's just hard to do because of our
supply chain. It's a very difficult task and you have to be creative with it.
You know, so, you know, for me, I would always recommend anybody, you know, get in touch with
their, you know, I mean, know your local farms, know where your farmer's markets are, you
know, you got to find the deals.
You got to do whatever it takes.
I mean, before I worked at Air One, I didn't have any money.
I didn't have zero money, but I was already, my mindset was
there. I had to eat organic. I had to eat clean. I had to drink a lot of good liquids, liquids that
were structured, you know, structured that have the minerals so that I could feel really good
because I knew I wouldn't be able to assimilate. My cells wouldn't be able to do what they need
to do. I was exercising more. I did everything I could. And then when you do that and you put
that intentions towards anything in life and you set these kinds of goals, you take care of yourself. Guess what? Now you're available.
Now you can fall in love. You can get, now I'm married. I have three kids.
Air one is like married, three kids. And now we have eight stores and I have a beautiful community
of my team is just, they're, they're the most incredible people you've ever met. Like, and you
can walk in our stores and you can feel like the way we talk to each other,
the way we're looking at each other,
you're going to get that same feeling there
because they care about you.
And that's the root of everything is caring, right?
It's like caring about, you know, your own,
you know, your relationships that you have,
that they're healthy.
And then, and then,
and then extend that to your, your community.
You mentioned something
off air that i thought was really interesting about community you said that you text with
your customers and i think that is genius you said you have thousands of customers
it's crazy you said you've tried you've sent you've used my drink and had the customers taste
it and they give you absolutely talk to me about that. That's really intriguing. Our customers, I mean, listen, we have a lot of customers now. Seven years ago,
every customer you talked to knew as much as you did because they were on that train. They've been
on that train for a long time. Now we're getting a lot of new customers and new faces. But a lot
of these customers that I've known in the past and in new ones that I'm making now, they just
have integrity. They're just looking out. They're looking out for quality. They're
looking out for anything you think of that a business is looking out for. You're making sure
that people are treated well. I mean, a lot of people call me like, yeah, I heard this customer
and they weren't being too nice. You might want to check the cameras and see if, see if, uh, you know, see if you know this person and address them because it's like, you know, we, you know, we, we demand respect and,
and, and, and, you know, it's just so much has gone into getting this food and building these
teams to get to this beautiful place that, you know, era one is that right now that, you know,
we all have to like hold each other accountable and
accountability is everything, right? And it's like building a team or, you know, a husband and wife
team or, or, or, you know, me with the owners, that's where it's all built. That's trust. That's
relationship. And that all goes back to the food, right? Knowing where our food came from
and knowing the farms. And that's. So when you text with the customers,
will you ask them for feedback on the brands, the smoothies? What's the conversation? Are you saying Merry Christmas?
What is the relationship over text? I mean, some of it's super real. Some of it's super real stuff.
They're questioning everything. I mean, they question everything. If they see something
that's just off or like, why isn't this this?, or, you know, I mean, why isn't, you know, like from an ingredient perspective, an ingredient perspective, like, what is this? I'm like, wait a minute. Maybe that product was grandfathered and, and let me check to see, and let me check that ingredient. And if I check the ingredient and it's not right, I'll kick it out. You know what I mean? I mean, I'll tell the owners, I'm like, hey man, this is a, it said like artificial or something like that in there.
And I'm like, can you check to see where that actually comes from or like a natural flavors,
right? Some natural flavors, you know, they can organic source natural flavors, right?
But sometimes that natural flavor is something weird that you don't want in your food. So we
look at it and we get them to send us the information.
And we're like, nope, kick them out.
We kick out a lot of people.
Yeah, I was going to ask you, what's the protocol to be an air one?
Say there's someone listening that has a brand that they think has really great ingredients.
What's the protocol?
All right.
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to be able to travel and to do guided breathing while you're traveling is insane, especially if
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Well, brands, it's cool because when brands want to get into Air One,
there's a standard. There's certain ingredients that we don't allow.
There's certain ingredients that we're looking for.
We'll tell them, hey, listen, this is looking really good,
but you need to add this, that, and the other. You need more
organic stuff in there.
You'll actually work with the brand
to make it Air One
approved. All the time. Oh, that's cool. We work with the brand to make it Air One approved? Oh, yeah. All the time.
Oh, that's cool.
I mean, we work with brands.
Yeah.
I mean, we've been working with brands, small brands for a long time.
I mean, that's what we do.
I mean, we have so many new brands.
And then you can't find it.
And that's another appeal to Air One is that you just can't find a lot of these brands
in other stores.
In the big chains.
No, not at all.
What is some ingredients that people should look for that you're like, don't even go there? Like name some things that are hidden, maybe.
The hidden? I mean, listen, you know, artificial flavoring. I mean, if it's not like, you know,
coconut, olive oil, you know, those are my go-to oils. You know what I mean? Those burn really
well in the body and you're not going to get any inflammation. Most oils, you're going to,
you know, a lot of the oils you see in a regular, yeah, in a just regular grocery store,
a lot of those oils, you know, aren't going to be, you know, inflammation is,
is what we're all fighting here, right? It's like you have healthy inflammation,
like when you're working out or you're jamming up the stairs and your bones are bouncing and
get these little micro tears in it and your osteoblast and osteoclasts come in there and
help repair the bones, but it's a little bit of inflammation.
These are healthy, adaptive inflammatory responses that you need, right?
And then there's the systemic inflammation that we have as a society.
And that's why you just got to think simple, go back to the base being organic food, do
whatever it takes in your life to get as much organic food
in you as possible.
And that's the first step.
And then from there,
and don't overwhelm yourself
because what I knew 15 years ago,
I've thrown it all out the door now
because I figured out
how my body works.
I don't over,
because if you're going to stress
about what you're eating every day too,
that's a stress
that you don't need to deal with.
Yeah, that's the other thing.
People, they get so obsessed with this kind of stuff that they actually go the other direction,
mess up all the hormones.
Yeah.
It shouldn't be something...
Food should not be something that stresses you out all the time.
No.
It's a constant...
I work with people on cleanses and things like that as well.
And you should be constantly cleansing and nourishing at the same time.
How do you do that?
Mindfulness.
Like not one or the other, you're saying. I mean, listen, can you fast for a day? Sure. I fast almost once a week. I'll go 18, 19 hours where I'm just drinking. I mean, even today, I haven't
had anything to eat. I've drank water. I had a green shake that I made this morning with
amla berry, ginger. Amla berry is an awesome berry, by the way, high in vitamin C. What's that? It's amla berry. They use it.
It's been used for a long, long time. They say that this berry could sit on the counter for
a hundred years and it would still be okay to eat after a hundred. I mean, that's how much
antioxidants are in it and how powerful it is. I've never heard of that. Yeah. And so like I did
a little, you know, greens, amla berry, ginger. I did some humic fulvic acid stuff.
Did you throw your sea moss in?
I didn't throw sea moss in, but I threw in some collagen, but not that collagen.
It was another collagen.
But, you know, and then me and my wife have the green drink.
We worked out this morning.
We, you know, did our whole thing.
And then I'm here still drinking water and a little bit of kombucha.
And I feel fantastic.
You know, what is another great thing that you guys do right that I
think a lot of grocery stores could take note on is your Postmate delivery situation. If you guys
are ever in LA, you guys have a buffalo cauliflower chicken that is so good. Every time I order from
Air One on Postmates, I always know that it's going to be 10 out of 10, which is rare. Yeah,
the salmon, there's so many different things that you can get that are so healthy via delivery.
It's kind of insane.
I think people that are unfamiliar...
The pink drink now?
Yeah.
Lauren Bostick's pink drink.
People that are unfamiliar with the brand, it could sometimes feel like, oh my God, this
is overwhelming.
But what I got from living here, we lived here for a long time, is that you could always trust everything
that you were ordering from you guys.
If I need a good meal
and I don't want a bunch of shit in it
and I don't want to worry about
if there's something bad in it,
you could always go to Erewhon
and get something and know that it was solid.
Our tonic bar, our prepared foods,
our produce department,
our whole cold press juice department,
it's all organic.
I mean, it's organic.
Yeah, you never have to worry about that.
It's organic. Well, not to shit on Whole foods but like obviously the brand has changed over time and
there's things that creep in there and you're like and you know yeah whole foods was a beautiful
place and it and it set the groundwork for for a lot of people and including ourselves and you know
i got nothing but love for everybody and every business out there it's like do what you do
right and do it the best and i think that's that's like, do what you do, right? And do it the best.
And I think that's what we do right now. And like I said, with owners like Tony and Josephine,
and I mean, like I said, there's so many people to thank for us being here. There's department directors. Vito's really, really cool. Vito's amazing. I mean, that's Tony's brother. So it's
really a family-owned business. You got the merch being ran by their son, Alec.
And Maddie, who's their daughter,
that helps out with so many things with social media.
She's just got amazing taste.
And then you got Sal over at Commissary,
who's the head chef.
And Sal's an incredible guy
that used to work for Earth Cafe
and did all kinds of amazing things for them.
And then he came over with us and he's the mastermind behind that.
But then everyone from our chief financial officers to our marketing team, I mean, there's
just so many people that make all this thing work.
Everyone's smiling when you walk in.
You can tell they love their job too, which is really cool.
Yeah.
And you met some of my corporate trainers today and they're happy because we're making
a difference.
And it's a purpose that a lot of companies don't have, but you can put a smile. It doesn't matter
where you work. You can always try to turn someone around and put a smile on their face
by connecting with them and having a human connection. And to me, that's true customer
service. So it doesn't matter that we're selling organic food, but it's easier to do it when you have a strong mission, which our
mission is to inspire people to eat better so they feel better. Because when you feel better,
you make positive changes. Would you leave our audience with some product that you would
use in the morning and night? So to wake up, energize, and then to wind down. Yeah. I mean, like I said, this morning I had a little bit of ginger, the greens,
hydrate really well. You can do lemon water when you start off in the morning. People love
starting off with lemon. I used to do that a lot. Just have a glass of lemon water. You wake up,
drink a little water, drink a little lemon water, and then wait a little bit. Wait till you're
hydrated. That lemon and that vitamin C, it's alkalizing. And then do a little, then if you want to do coffee, do a little coffee.
Then do your greens. Wait for a little bit. And then throughout the day, you got to keep thinking
because we didn't really hit this too hard, but sleep is everything to me. It's where you repair.
It's where if you go to sleep not prepared, it could hurt you while you're sleeping.
How do you prepare for your sleep?
Yes.
So you want to make sure that when you're eating, I mean, at least eat, especially if
you're eating a bunch of grains and meats and things like that, you want to eat as early
as possible.
And you want a few hours to digest.
When you're going to sleep, you don't want to have, your body has to use a lot of different functions
to make sure that it's digesting, especially if you're sleeping, when your body could be
doing other things. We talk about this all the time. Lauren, I'm going to call her out,
one of her worst habits, she eats so late close to bed. No. Talk about why that's bad.
It'll give you adrenal fatigue. It uses systems inside of your body that should be used for other
things. For repairing while you're sleeping other things for repairing like on a cellular
level but no it's having to worry about digestion your intestines are working your stomach's worse
and your gastrointestinal like not to get into weight loss here because i know that's a touchy
subject but people ask me all the time like if what is the number one thing and i was like if
you're eating three hours before bed you are almost making it impossible for yourself to lose weight
in an effective way because you're taking all of your bodily functions and making them work in a way that they shouldn't.
Work hard, yeah. And then that's why you wake up a little tired because your body was working
throughout the night. We can talk about weight loss. I bet you're an expert.
I know. I mean, it's dicey, but it's true. So people get so fleshed out.
I don't ever talk about weight loss. I talk about the big picture, right?
Right.
Like we didn't even talk about-
But if you want to feel better and healthier too, right?
You shouldn't eat that early close to bed.
No, absolutely not.
Or that late close to bed.
No, absolutely not.
I mean, there's a lot of research behind it, but we won't get into it.
But it's like, go to bed light.
You can eat a good breakfast in the morning, but like I said, if you're eating, like I said, a lot of salt and a lot of sugar and things like that in the morning, I mean, you can eat a good breakfast in the morning, but like I said, if you're eating,
like I said, it is a lot of salt and a lot of sugar and things like that in the morning. I mean,
you're going to, you're, you're, you're, you're draining yourself. You're draining yourself. So,
you know, the idea is to eat something that's clean, something that's, that's, that's simple to digest throughout the day, right? Bioavailable. You want to keep thinking, is this easy for my
body to digest? I'm always thinking that that am i going to feel good after i
eat this meal like ask yourself simple questions like you don't have to know the science behind it
ask yourself am i going to feel good after this yeah when i start thinking about i mean and i
wasn't always this way but when i start thinking about putting the body through digesting a bag
of cheetos or a bag of oreos all that sugar and all that stuff it just sounds like as i think about
it it's going to sound
really gross to people listening,
but as it's like
thinking about that
moving through my body
and my system
and touching everything
and going out,
like it just sounds bad.
I mean,
when you think how just miraculous
like your body,
this life that we're living,
it doesn't mean you can't play,
you can't party here and there,
you can't do some crazy stuff.
You can still do,
you can still moderate your life. But for the most part, I mean, this is a one-shot opportunity for us to live the most fullest life we possibly can. into your body and that's where that's where it all begins right there and are you absorbing it
is it is it truly absorbed into your body because if you're eating crap obviously your body's going
to absorb it and it's and your cells aren't going to function your your intestinal lining is not
going to work your you know your microbiome is going to be whacked out because the bad bacteria
is going to take over which that whole culture inside of your body the microbiome that gut brain
connection they keep talking about it's real and. And the more science that's coming down
with it, it's huge implications. So, I mean, that's like the gut of the earth, I always say,
is like the soil, right? The soil, healthy soil is very aerobic. It feeds off of itself and it's
sustainable and it's absorbing water and you produce beautiful food out of it, right?
Which, you know, we have a lot of cool farms that we work with that are actually regenerative farmed, which is a whole nother topic. But I look at your stomach as the same thing.
Is it fertile? Is it full of bacteria that is healthy bacteria? You want that microbial fight
going on. It only strengthens you, your immune system. It's incredible.
And how we can get that is through, would you recommend like sea moss gel, probiotics?
Yeah, cultured vegetables.
Yes, sea moss.
Cultured yogurt.
Eating, I mean, and vegetables are prebiotics.
Like a lot of vegetables are prebiotics.
I mean, I don't eat bananas all the time, but like just a simple banana is a prebiotic.
It's a fiber that doesn't dissolve great in it, but your biome will feed off of it.
And so when you have a healthy gut, then you want to start thinking like, okay, now I want
to feed the healthy gut.
But if you're taking antibiotics and you're eating the wrong foods, that could mess with
your gut.
Your gut is so huge.
So many people have come on and said that.
And it's like high expert doctors.
People have said just that the gut's so overlooked it's it but it's it's really becoming well think of the havoc we're wreaking
on it too with some of these substances we're putting into it right that's the that's the
problem it's like we're more diseased now as a population we've ever been and that's that that
chronic kind of inflammation you know that's a systemic inflammation that unfortunately it's
because of our food system and it's it's it It's messed up and we got to find alternatives
because right now it's all about my kids, man.
It's like, it's my community and my kids.
I'm lucky that I live here.
I'm lucky that I'm with a cool company.
And now I just want to give my kids the tools
so that they know.
I'm trying to teach them.
You have the whole toolbox.
I got the toolbox.
And so I'm trying to teach them now.
I'm like, hey, listen, sure.
Do you want, okay.
You know, like every once in a while,
I'll do something crazy and like go to an in and out. You know what I hey, listen. Sure, do you want... Okay. Every once in a while, I'll do something crazy and go to
an in and out. You know what I mean? And I don't do it
all the time. Probably should be saying
this on the air.
You got to balance. But it's like...
And I tell them straight up. I'm like,
this is not good for you. We're having fun.
This is just being silly.
We just got back from the amusement
park. Let it all hang out.
You know what I mean and then but i
teach them about it constantly i'm teaching them about you know organic and you know if it's grass
fed beef or not or where it comes from and you know yeah just getting the balance so that it's
the majority of the time you're thinking that way and not treating you're not abusing your body the
majority of time i think that's that's how a lot of people in this country go through life is they
abuse the hell out of their body and their mind and then they once were like like, oh, now I'm going to be healthy. They do that for
a little bit. They go right back to bad habits. It's like, if you could flip that an 80% of the
time, take care of yourself, eat the right things, eat organic, then still you can have some fun.
Like nobody's saying don't have fun, but not 80% of the time.
I mean, my Mondays through Fridays are, I'm just crazy. You know what I mean? I'm like,
I want to be, I work out, I'm, I'm, I'm doing all my, my, my things. And you know, weekends, you know, if I'm hanging out with a
buddy from Arkansas and he cracks a bud light, I'm like, sure, let's have one, man. You know what
I mean? I think that, that, that is the message though. It's like, you can't be perfect all the
time, but what's, what's worth it. Like for me, it's not worth it for my almond milk to have carrage in or whatever you call it.
How do you say it?
I'd rather just get a fresh almond milk.
But maybe I want a glass of wine on the way.
You know what I mean?
You got to balance it out.
Yeah.
I mean, that's what it's all about.
You know, it's like I said, I think the mindfulness practice is huge too.
Like, because that helps you figure out what's worth it or not.
Because I always sit down, especially on Mondays,
and I sit down, I'm sitting there for 20 minutes,
I'm breathing, my mind is still,
and I'm like, why did I do that?
Did I need to do that?
Probably not.
Come on, Jay, you can do better.
That's my conversation too.
I like to reflect on what I need to do better.
It's a great strategy session with yourself to be mindful.
Not only that, if you're doing a little bit of,
like I always say, if you go home at night,
especially if you have whatever relationships you have in life,
we all have relationships. I'm always thinking like, how could I have like approached it differently? You know, I don't have regret, but I'm like, you know what? I could have probably
been nicer about that. And I probably could have conveyed my message differently from that.
And I, and I, and I actually check in with myself at night because, you know, I lead a bunch of
teams. So I'm so I'm always trying to
empower them because I'm teaching
them, they're going to be
marrying me sometimes and how I
coach them
and then I wake up in the morning and then when I
do the mindfulness work, I kind of check back in
with that stuff that happened the day before. I'm like, today
is a new day. Well, I have to give you a compliment.
There was a team
member that was
doing something right today. And I don't even think you knew I was watching. And he went up
to her and he said, hey, I just want to acknowledge that you just did such a good job. I don't even
know what you said, but I could tell she felt so empowered. And I think that is important.
That stuff goes a long way. Yeah. I try to recognize everybody. You know, yeah, no, it's important.
I mean, like the young woman today was just, you know, I was back there a couple of days
ago and I was actually making some drinks, you know, just, you know, rubbing, you know,
getting in there and doing my thing with the team.
And I was just like, man, this person is rocking.
Then I said, I hope she's being recognized.
And it just, I made a mental note, you know.
That was very, very nice.
She was very happy.
Yeah.
I'm going to have you tell us.
You're the scientist, the mad scientist.
Tell us the breakdown of exactly what is in this drink.
And I'm going to pepper in my reasons of why I wanted certain things.
You have a sprouted, activated, local almond milk that is infused with a gorgeous strawberry maple
jam that is covered with a multi-generational coconut first pressed cream that we whip and we
put on top. And in all of this stuff, we also mix in with our vanilla collagen. We mix in our
primal vanilla collagen, our cacha sea moss.
We have our cocoa June vanilla, which is incredible.
And of course, our silica to take the collagen to the next level.
Bam.
And it's just amazing.
It's an amazing drink.
I mean, good job.
I mean, this was your baby. You said you wanted this, that, and the other.
And I said, you know what?
It's like someone building a house.
It tastes really good.
I'm not pushing. I've almost drank the whole thing annoying about whenever i
create something like the most annoying thing with the ice roller and like the pink balls and even
the tone of my book and the smoothie it's the tone of the pink and with jason i was like we kept
working with the tone didn't want it to be too red didn't want it to be too red. Didn't want it to be too purple. It's the perfect shade of pink. If someone wants to make it at home, is there any tips that you would give them
if someone's like listening in Florida? Well, making almond milk is so easy to do. I mean,
you know, you could, you know, try to find the most fresh almonds you can find and soak them in
water and you put them in the fridge, you know, eight, 10,
12 hours.
You take them out,
you rinse them off really good,
blend them in a,
in a blender.
So easy.
You blend them.
And then you,
then after that,
you put them in a nut bag.
There's this easy nut bag
and you squeeze the cream out
and you add some water to it.
I do this.
I literally make my own almond milk
at home because it's fun.
It's putting your hands on your food
is so important.
And you really feel like
the love behind, I mean, what this journey has been for this
freaking almond.
It's amazing.
So you make the almond milk and what else would they have to do at home?
Then you get some fresh strawberries, get some maple, get some cocoa jute, throw that
in, mix it all up, pour it inside the almond milk.
I mean, you don't have to blend it all crazy because it's not a smoothie.
You kind of whip it.
Yeah.
And then, you know, as far as the coconut cream a smoothie, guys. It's over ice. You kind of whip it. Yeah. And then
as far as the coconut cream on top, that
will be hard to do. But there might be some
frozen sections around there
that might have a coconut cream you can buy
and then you would thaw that out and then you would whip it
in the blender and then you'd pour it on top.
Option to add vodka. No, I'm just kidding.
Don't add vodka.
How long is this going?
It runs for a month. It launches September 15th. September't add vodka. How long is this going? Yeah. What's the... It runs for a month.
It launches September 15th.
September 15th.
Yeah.
And it's going to be going for a beautiful month.
It's in all Air One stores.
And you can get this super cute sleeve that says Lauren Bostick's Pink Drink that we designed
specifically for your feed.
And I think you guys are going to absolutely love it.
Oh, we love it.
We love everything about it.
Yeah.
And the brands, I will shout out in the beginning because there's some amazing brands that we worked with.
And Jason, thank you so much for allowing me to do a drink with you guys.
I'm so excited.
And I just know the community is going to love it.
Absolutely.
I mean, it's over ice.
I mean, the taste is incredible.
And the function is incredible. And plus it's fun and it The taste is incredible. The function is incredible.
Plus, it's fun
and it's connected to you.
It's the right tone of pink.
The perfect tone of pink.
The exact pan tone.
Where can everyone find you,
Air One, pimp yourself out, the store,
everything on Instagram?
Obviously, go to aironemarket.com.
There's so many resources there. You can go to Air One. I think, obviously go to air1market.com. There's so many resources there.
You can go to
air1,
I think our Instagram
is just air1market.
I mean,
we'll link everything up.
Yeah,
link everything up.
But yeah,
I mean,
you know,
we're,
you can talk to any
store director at any store
and you can get a hold of me
any day,
all day.
I love it.
Thank you for coming on.
You're welcome.
Thank you.
Guys,
wait,
don't go.
Do you want to win $100 gift card to Air One
and all of the products that are in the Lauren Bostic pink drink?
All you have to do is tell us your favorite part of this episode
on my latest post at Lauren Bostic.
Okay.
And if you're in LA, go into Air One,
order the Lauren Bostic pink drink,
tag me and Air One on Instagram,
and I'll repost you. And thank you guys so much Go into Erewhon, order the Lauren Bostic pink drink, tag me in Erewhon on Instagram, and
I'll repost you.
And thank you guys so much for being the most incredible community.
It's so much fun, 14 years later after launching the Skinny Confidential, to have this drink
on the Erewhon menu.
This is a grocery store market community that I've loved forever.
And to be able to be a part of your day-to-day with my drink
is insane. With that, we will see you on Monday.
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That's C-Y-M-B-I-O-T-I-K-A.com. Please note that this episode may contain paid endorsements and
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