The Skinny Confidential Him & Her Podcast - How To Find Your Passion, Balance Work & Personal Life, & Build A Career On Your Terms Ft. Chris Bernard Founder Of Mindright

Episode Date: November 24, 2022

#519: On today's episdoe we are joined by Christ Bernard. Chris is a serial entreprenuer and the founder of Mindright, a neutropics focused superfood company leading the way to keep you in a good mood with focused nutrition. Chris aka "Bernie" started the brand with TV personality and entreprenuer Rob Dyrdek. Today we discuss how we can identify our passions in life, how to balance work and personal life, how to build a career on your terms, and how to launch a brand that stands out.  To connect with Chris Bernard click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential. Our BIGGEST sale of the year is coming up on 11/25. Like, 25% off products and 30% off our kits. To get early access, sign up for our email list HERE. This episode is brought to you by JSHealth Nourish your health and confidence from the inside-out with formulas carefully crafted with care for you. Go to jshealthvitamins.com/discount/SKINNY for 15% off. This episode is brought to you by Rocket Money Rocket Money can even find subscriptions you didn’t know you were paying for. Get rid of useless subscriptions with Rocket Money now. Go to Rocketmoney.com/skinny to find out more. This episode is brought to you by Canopy The Canopy Humidifier’s clean moisture combats dryness, sensitivity, dullness, and fine lines & wrinkles. This humidifier promotes a healthy skin barrier and increases the efficacy of your topical skin care products. Use code SKINNY at checkout to save an additional 10% off your Canopy purchase on getcanopy.co . This episode is brought to you by AG1 You take a scoop of AG1 and you're absorbing 75 high-quality vitamins, minerals, whole food supported superfoods, probiotics, and adaptogens to help start your day right. This is the best option for easy, optimal nutrition out there. Go to athleticgreens.com/SKINNY and get a free 1 year supply of Vitamin D + 5 travel packs with your first purchase. This episode is brought to you by Kion Take Kion Aminos every day, any time of day, to naturally boost energy, to satiate hunger, and to support fat loss and a toned physique. Go to getkion.com/SKINNY to save 20% of monthly deliveries and 10% off a one-time purchase. This episode is brought to you by www.moonjuice.com/SKINNY Magnesi-om by Moon Juice is clinically proven to help support healthy brain activity, deep sleep, muscle relaxation and a focused sense of calm. Head to www.moonjuice.com/SKINNY and use code SKINNY at checkout for 20% off Produced by Dear Media

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getkion.com slash skinny. That's G-E-T-K-I-O-N.com slash skinny to get my fundamental supplement for fitness, Kion Aminos. Enjoy. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the Skinny Confidential. Him and her. Aha!

It was this gateway that opened everything up in my mind. Like literally anything is possible. Rob Dyrdek just partnered with me, put a lot of money in here, believes in me, believes in what I want to build. So we went out, we said, okay, we're going to use this money to build the brand. We're going to do research. We're going to get ready to the point. We're ready to stand this thing up and push it out. And then we'll make a decision whether or not we really want to do that.

We can fucking do anything. Happy Thanksgiving, everybody. Welcome back to the Skinny Confidential Him and Her Show. Hope you're kicking back, relaxing, getting ready to get into a food coma today on Thanksgiving day. Enjoying some of that juicy, juicy turkey. That sounded very pervy. I'm very sorry. Guys, I am personally very thankful for all of you that continue to tune into this show week after week. It's crazy to think that Lauren and I started this thing almost seven years ago, not to date and age myself, but really crazy to think it feels just like it was just like yesterday that we started this thing. And now, you and now close to 550 episodes later. Today, we have another incredible episode. We have Chris Bernard, also known as Bernie on the show today, talking

all things entrepreneurship, how to start a business, how to build a brand, how to find partners, how to optimize your life. So many different topics. We recently just had Chris's business partner, Rob Dyrdek on the show, and you guys love that episode. So we thought, okay, we're going to have Chris on as well. And this one also doesn't fail to deliver. So again, Chris is coming on the show today to share another perspective on life, optimization, how to build something people care about, how to take something from nothing, how to find partners, how to raise money, so much is in this episode. With that, Chris Bernard, welcome to the Skinny Confidential Him and Her Show. Enjoy. This is the Skinny Confidential Him and Her. I don't know if you know this, but we saw a little prototype the other day.

We did this whole interview with Rob. Yeah. And out of nowhere, he's such a smooth operator. He goes into his pocket at the end of the interview and pulls out this like pink mind right bar and i like it just it was kind of a crazy way to end the episode because we went into so many different directions i don't know if he told you that yeah he told me everything you know it's funny because we we knew that we both were going to come on the show separately and i said hey it would be amazing to present lauren and michael with a product that fits them really well oh it's your's your idea. Oh, yeah. Did he take credit for it? I don't know.

We got to go review the tape. Rob, did you take credit for it? Rob, I'm going to go review the tape. We'll see. We'll see. You presented us with that product. And the whole interview, I was telling you off air, I was floored at how strategic and smart, elevated. I mean, just so many nice things that Rob was on the show. It was one of my favorite

interviews. And I was so excited to interview you because I want to know how you one approached him and pitched him. Like, tell us what the pitch was for Mind Right. Honestly, when I first met him, we were introduced through a friend. I had never met Rob. He's like, Rob, Rob Dyrdek's running this venture studio. He's building brands. He's like, Rob Dyrdek's running this venture studio. He's building brands. He's looking for operators, people that have had experience doing these things before. I think you guys would have a lot to talk about. So I made the appointment and I'm going to see Rob Dyrdek. You grow up watching Robin Big and Fantasy Factory and Ridiculousness and it's like pretty big deal. And he walks in, big hand slap, high

five, hug. Come on in, sit down. I want to hear everything about you from the day you left your mother's womb till you sat down in this chair. And I'm like, oh man, don't get me started. And I literally sat there talking about myself for almost an hour. When I went to that first meeting with him, I had brought a company that I had been working on for some time that I was exiting my role as CEO. I was moving on to do some consulting to get a better headspace on what I was doing. I wasn't happy with where I was at. I was in a really bad mental place. And that's kind of how the journey started.

Was it because that business had burned you out or just- It burned me out. I invested a lot of money, a lot of our family's money into this business. I learned major lessons in partnerships and how to partner with the right people and avoiding It burned me out. I invested a lot of money, a lot of our family's money into this business. I learned major lessons in partnerships and how to partner with the right people and avoiding the wrong partnerships. And I think I look back and I have a relationship with most of the people that I partner with, but it's better today than it was while in it. But it was toxic and just completely taxing on me mentally, physically. I was 30 pounds overweight. I was not being a good husband. I was not being a good father. I got four kids. That's my number one priority is being a good husband and a father. And I just, I wasn't, I wasn't, it was bad.

So I had to take that hard decision where put all of my family's, you know, hard-earned money into this business. Ran it for three years. We had great growth, but couldn't sustain the funding, partnerships, a lot of cooks in the kitchen pulling money out of the business when it should have been in the business growing and helping with sell-through and things like that. I digress. So I meet Rob and I take with me the brand. I take a couple of products and I'm like, at the very least, maybe he's interested in investing in this as I'm exiting. And I tell him my whole story. I'm there for an hour, about five minutes left. I'm like, oh, by the way, this is Buff Bake and I want to introduce you to this product and it's better for you snacking, protein.

He tries one. He's like, I like the product. He's like, but I really like you. I think there's something that we could do together. He's like, come back with an idea. Okay. So he planted the seed for me to come back with an idea. And I was so excited that I went back and I came up with a couple fun concepts and nothing that really was like earth shattering, groundbreaking, but things that I thought he might be interested in. And one was something that you've recently been part of, a vegan cookie dough. And I built the concept and I came into it, but I just, in my heart, I'm like, it doesn't fit me. It doesn't fit my lifestyle. There's

no need state here. It's just another cookie or another healthy snack. And you weren't going to be the end consumer. No, I wasn't the end consumer because I'm not cause I'm not vegan, but I, I, you know, I, if it tasted good, I would eat it, but I wasn't the end consumer. And I, when I pitched him, I, my heart wasn't in it. I knew, cause I knew it just wasn't what it, it wasn't the thing. And so I left and I was a little disappointed in myself. And I got a text from his COO and he's like, he's like, you got you, it's in you, it's in you bring it back, bring it back, take your time and bring it back. So he gave me second chance to come back, which doesn't happen. So, you know, Rob and I's like, it's in you. It's in you. Bring it back. Bring it back. Take your time and bring it back. So he gave me a second chance to come back, which doesn't happen.

So Rob and I were just building this relationship where it was becoming something. And that's something that I learned to really appreciate with him. So I went back and I just thought about the past year on how I had exited this business and how I turned my mental state around through diet, exercise, and finding nootropics. And I started dabbling with nootropics and I started wondering, could you pair these with other superfoods that support brain health, specifically how you feel, mood, energy, and focus?

I started playing with it a little bit. I'm like, I think there's something here. And I took it to a friend of mine who I became friends with over the years. He works for a manufacturer. He does all the R&Ding for the manufacturing facility. So this guy sees everything. I brought him the concept and he was like, this is really good. And he called me that night. He's like, I want in because obviously I'll need to exit at some point because it's not right to the company, but I want in. So I knew there was something there. So I knew there was something there. So I was like, all right, let me get to work. And we just, we sat and just created this deck that just came together from, you know,

starting at the end. Like, what does this look like at the exit? And worked our way backwards. And it was just such a cool idea to put together this platform of products that supported your mood, energy, and focus all the while focused on brain health. And what were some of these ingredients that you had been experimenting with to kind of get your own mind right before? Some of the more entry-level type nootropics, L-theanine. It's great for focus, calm state of alert. Love that. Ashwagandha,

reduces cortisol levels. Great for focus, great for recovery, but really just creating a calmer state. And then some just more like, how do you get more antioxidants? Ginseng is loaded with antioxidants. Lion's Mane, a really great one. Creates BDNF, crosses the blood-brain barrier, helps with neural pathways. Love Lion's Mane. And so we just started experimenting.

It was like, it just came together so beautifully where I went back to Rob. I'm like, I got it. And he's like, let's book the appointment. I got it. And I went in and I had created with this food formulator, bars, nut butters, bites, coffee creamer. And it was like, it's really hard to formulate products, but we just did it so quickly because it just felt right.

And it tasted good. We led with taste. I went in with this silver big briefcase and it was like, it could have been strapped to my arm. Little theatrics for Rob because he really loved it. I put on the table. I went to the presentation. He stands up at the end.

He's like, that was amazing. He goes, I can't even believe the vision and how detailed you had everything laid out and your marketing plan and your strategy. He's like, I'm blown away. He goes, what's in the box? And then I turned it around and I had forgotten to open it. And I opened it. I'm like, these are the products. And he's like, oh, so this is what it would look like? I'm like, no, these are 95% finished formulation set for our group to start testing and doing some R&D with. And he's just blown away.

So he looked at his COO and he looked back and he's like, I'm in. I want to be your partner in this. And I'm going to invest up to X amount. And then we'll see what happens and we'll go from there. Looking back now, what do you think the mistake most people, like so many people are looking for that idea or that thing and that concept to pitch and get funding for, that company to start. What do you think doing it kind of two different ways, what do you think the big pitfalls that people make are? I think the biggest pitfall is creating something that has a unique selling position. Because I want to start a gym. Okay, well, what's different about your gym?

What sets you apart from everyone else? What is your unique selling position? And I think that's what people are looking for, right? You need a hook. You need something different. It can't be me too. It's got to be something extraordinary or different that fills someone's need. And I think looking at trends, doing research was something that I was never excited about. I never invested money because I thought it was a waste of money to do that. I'm like, no, this is a great product. It's going to work. My friends love it. My family loves it. Friends and family are probably the worst people to talk to when

building a business. I think you've got to go to the source. You've got to find your audience. That's something that Rob stressed immensely in the beginning. He didn't want to do anything until we tested, tested, tested, tested. And the findings were shocking. I thought it was going to be about enhanced performance and performance-based and cognition. And no. And I thought it was men. I thought it was going to be for men. And no, it was women was 25 to 32 was our core demographic. She's into mindset, personal development. She's just got married. She's all about leveling up and finding balance in her life. And I'm like, this is crazy. But the key factors that came out of it was I want to feel good. I want to be energized. I want to be focused. If you could find products that support me in those areas. And that's how we

kind of landed with Mood, Energy, and Focus. If someone's listening and they're like, I want to start a business, I have this idea. You talked about working backwards. What are your sort of bullets to work backwards? Like, do you start with, let's say you want to sell this company for $500 million. You write that down and then you work back from there. What's the process like? I'd like to know for myself too. For me, I think it could be anything. It doesn't have to be, I want to exit this. I want to build something to exit it. It could be, I want a sustainable revenue source

that's a profitable business that could be run for generations. For me, I would like to sell this company at some point and put it in the hands of someone that could really take it to the next level and do something really cool with it because I think it's an amazing platform. So for me with this, I would love to see an exit. I start thinking about, okay, who are the businesses out there that might be interested in something like this? Maybe it's a Mondelez or Unilever or Pepsi.

What are they looking for? How are we building the business from a sales distribution point that would leave room for them to bring value? Because I can get it so far, but if I've already done the things that they're going to bring in to create value, then maybe they're not the right suitor. So it's building direct to consumer, Amazon, some of the more natural markets and allow room for some of those bigger players to come in and build distribution, or maybe it's marketing or another channel where they bring value to that business. So you think about it from the beginning and you say, okay, eventually these are the metrics that we're going to hit to position it so that a company like that could come in and do what they do best. But in order for them to do that, we have to build this first part first so that

it's enticing for them to come in and say, hey, we can get this and we're going to buy it for 500. But after it's in our network and our distribution, it's worth a billion. Exactly. Do you build this so the brands like the Pepsi that you're talking about approach you them know. You make some noise. I think it's beginning stages. You start relationships. And I've never said no to an early meeting, like whether or not we were going to take money from VC or private equity. I always take those meetings for the most part. And we start building relationships and we let people know what's happening, where we're going. And when we're there, we'll let you know. How do you structure your day? Because Rob was very specific about his time.

Do you want an egg? No, no egg for me. Rob has all these details that he told us about. And I'm just wondering if that has influenced your day. You have four children. Yes. Okay. So give us some tips. There's a lot of people listening that have a lot of kids and they need the tips of how to execute businesses? I think as an entrepreneur, I mean, number one, having the buy-in from your partner is really important because when you make that choice, you're not on that roller coaster alone. You're bringing your entire family with you. So you need buy-in, right? I think having my wife Maritza just completely bought in and on board with boundaries. Of course, we sat and making time for each other is really important. So I think for us, it's, you know, getting up early is really important because if I want any time for myself,

I have to get up before the kids. And what time? I mean, like it's, I get up at five, but now all of a sudden these little fuckers are getting up the same time. Yeah. It's kind of scary. So I just, actually after talking to, it was like a slew of interviews we did, Rob being one of them, and we were just in LA and we batched a bunch and there was like all of these high performers that came on and they're like, and with kids are like, Hey, I'm up early. And I started thinking about like, normally I'm up six 37, but to your point, now we have two kids. I'm like, I have no time unless I get up when nobody's running around in the house. The problem with you five 30 motherfuckers is this i wake up at seven he's bouncing off the walls like he

just smoked a crack pipe and i'm like he's like what what's wrong with you why aren't you matching my energy and i'm like i literally just opened my eyes he is oh yeah yeah you're morning person no i mean i i'm uh my dad was one of those guys when i was growing up they're just like walk in slam the lights on full box. They get up. You know, like that. There was no, like I didn't like heard like,

I don't know if they like pet her hair or like put some meditation. I like to be woken up. It's like, I've always been like, if my eyes are awake, I'm awake. What's that like? Like a cat.

It's like, it's like, I like a little bit of music, the light to come up. I like the sun to shine in. I like him to put the covers over me and pat my head. Like, I just like a very soft wake up. You can imagine maybe some flutes Yeah

Harps yeah, like in the beginning of our marriage. It was a contention because we I You did interrupt me during my meditation today for absolutely no reason, but that's a different story Okay, so okay, so you wake up early go ahead mean, listen, all high performers, they get up early. It's part of it. High performers. I mean, it's, check the box. Listen, you guys are in, you have young kids. It's different.

My youngest is now eight. My baby's eight. So it's easier. He's on his own program and my oldest is 14. So she's on a whole nother program. And which, by the way, it gets harder, harder. I other program. Which, by the way, gets harder. Harder. I thought it was going to get easier.

It gets harder. Stop. Don't even. Sorry. Chris. Sorry. Don't tell us that. Okay.

We're telling ourselves it's going to get easier. It gets easier, then it gets a little harder. You guys are going to be fine. You guys. So you wake up. So get up. I do a quick prayer meditation. I'll read a little hard. You guys are going to be fine. You guys. So you wake up. So get up. I do a quick prayer meditation. I'll read a little bit

and then I'll go to the gym. So I'll read like 15 minutes of something just to kind of get moving. I'll go to the gym or for a run or for a walk. Maritza, my wife,

she hogs the sauna. We got a sauna which is game changer. So by the way, I'm not allowed in the sauna with her anymore. What happened there? It's her alone time. She still claustrophobic and just you know it's probably because you guys talk and talk and talk we've been up since five in the morning you guys talk your whole thoughts out it's like a scroll it is it is so that's her time i give her time

she needs her space i give her space so j come back. The kids are rocking and rolling. They're getting dressed and then it's make lunches. And then I drive them to school. Marissa does the pickups and then it's off to work. I'm there by nine. First calls by 10. I try to like not schedule calls until 10 just to kind of give me a little time to get prepped and ready to go. And it just, it works for me. I agree with that tip, by the way. There's nothing worse than looking at your schedule and having a 9 a.m. call. I feel like you don't have your bearings together.

Yeah. It's so much better to have a midday call. Yeah, we were talking about Texas. Like one of the best things is, so we have office here, then we have people on the East Coast. So being here, like by the time it's 11 a.m. here, I've gotten all this,

and like the company or the team over there is just getting in the office at like nine. So I like that is a big plus it's a huge plus you're from new york yeah you know that and the new york you're only an hour behind which is not that bad but three hours behind as you know that's challenging catching up yeah living in california is harder all right so i have been very open about my thyroid journey on this podcast. It all started after I had Zaza. I started to notice that I was tired all the time. I could literally nap at the drop of a hat. And I went and got everything tested and found out more about my thyroid. And what I started doing was really focusing on thyroid health, and one of the things that I do

is I take a thyroid plus formula, and it's the one by JS Health Vitamins. She actually was on the podcast and had recommended it to me months before she came on, and what it does is it just really helps support the thyroid, so it contains iodine and selenium for a healthy thyroid. And it also helps with hormones for like a boost of energy and metabolism because the thyroid can make you feel really tired. If you're going to pick up the thyroid from her, I would also recommend checking out her Vitality X plus collagen blend. This is what she loves the most. She talked about it on our podcast. She does a scoop every single morning and she just swears by it for a radiant glow. And let me tell you in person, she was

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needed, right? Like I'm always stressed. I made it was about me and how I felt and they're living in my world in an unfair way. I wasn't at every practice or I wasn't as patient as I could be with their fraction homework or whatever it was. And then for me and Maritza, she is very specific what her love language is. What's her love language? Yeah. Oh yeah. Please, please, please.

Laura tries to take all the languages. I'm all, what's hers? It's quality time. Quality time. And so you weren't hitting that. No, because I thought like,

I'm a, I'm a, you know, I'm a giver and I, I do a lot and I, you know, I'm there for the kids and I pick ups and I'm like, okay,

I'm giving her time and space and I'm taking care of a lot of things, but that's not what she needs. She needs to spend time with me one-on-one, no phone, no work. And it's just like, it took me a really long time to understand that that's what she needs and that's what I need to do to make her happy. And it works. What was your childhood like when your parents gave you love and affection, what did that look like? I had kind of a tough childhood. I grew up with single mom. My dad was actually incarcerated for the majority of my life. So I was the kid growing

up that was always making excuses why his dad wasn't there. So I had to watch my mom just grind, just work really hard to keep our life stable. But it created this really scarcity mindset, fear mindset that at any minute, the bottom was going to fall out. And it's something that actually hurt me for a long time because I live my life like that. Like, okay, I'm not going to have any more money after this. Or I'm going to lose it. Or I'm not going to have it. Or we got to keep paying for the house. Or this is going to happen. And just, I lived this life of fear and I let it creep into my business and my marriage with Maritza because I didn't know how to deal with it. I didn't know that I could be more and have

an abundant life and think about things and investments as opportunities rather than possible failures. I kept thinking about the wrong way. The reason I ask is because if that was maybe how your mother was, maybe that's how you interpreted a love when she was out there providing and working for you. And so in a way you're doing the same thing, thinking that's what you're supposed to do as an adult. We talk about this all the time on the show. I mean, listen, the reason being is we we've done so many of these and I've, as I've gotten older, I start to think about like how much the way I was parented or my childhood looked like affects you as an adult. What did your, what did your parents do that you think that you're lovely? Well,

I think the same thing is like, I grew up with a working mom as well and a dad and like, but, and they were, and I also grew up in a time I remember being like three years old and my dad was in real estate and that's when the nineties happened, you know, and it was like the bottom fell out. And I remember like maybe like subconsciously, like they were so stressed at that time because they were probably like, hey, we got two kids. We're barely hanging on. And I would remember my mom coming home at 10 or 11 at night working. And so I think part of that in my early years translated into that scarcity mindset because

this is how I've got to compensate and overperform because you feel like, again, the bottom could fall at any time. And it's funny because my sister, both my sisters were three years younger than nine years younger. And they grew up in a completely different circumstance. Like my parents started doing well again and everything was fine. And so like they're in a way, even though we had the same childhood, it is a different era with different like financial means. And like, they don't have any of that kind of stress. So it took me a while to figure out, which is why I asked you. What is it like having a father who's incarcerated? Was he incarcerated your entire childhood? I mean, that's intense. it was intense from the age of a 10 to till i graduated oh so

that's not college that's not like young i mean i mean it's young 10 years is young but i mean you had 10 years with your dad before that happened yes yeah so that's which almost is more intense because it's like you have him and then he's taken away that's almost like that's almost crazier because if you're a baby and you're and your dad's incarcerated then you don't really know any different yeah i mean it was it was definitely because you know my fondest memories of growing up were playing hockey and seeing my dad in the stands and i i still remember like those images really vividly and then when that whole thing happened i just in i just kept moving forward like he'd call once or twice a week you have a collect call from so-and-so from waco texas it was just i just moved forward

and i accepted that relationship as it was and it was funny i just kept going forward for my brother it was different it was really hard for him and to this day i think he's got a lot of issues because older younger he's younger and i and i think he was younger and obviously it was different. It was really hard for him. And to this day, I think he's got a lot of issues because of it. Older or younger? He's younger. And I think he was younger and obviously it was younger when it occurred. Maybe I just was in a different place and I locked into different memories, but,

or to who I am, you know, I just, I move forward. I just keep moving forward. What were the circumstances of him being incarcerated? And the reason I ask,

is this like, was this like a violent crime? Was this something, so it's just something he got? Yeah, fraudulent, like, you know,

he was actually an entrepreneur himself and just tried to take the easy way and i learned lessons from that there's no easy way to do but in a way that's even maybe harder because you probably like the reason i asked like was it something violent is like maybe like hey this guy's not being a good guy but in this like maybe this guy took a chance that he shouldn't have and then he's away and he's out of his kid's life. And, you know, that probably eats him. That's exactly what happened. The younger one, what I've seen

with any kind of trauma, it's maybe, I think it's easier for the older one because they've had the parent longer maybe. Yeah. I noticed that

with the younger. That's sort of what happened with my sister too. I could tell like it affected her more than it did me because I was older. Yeah.

So when your dad finally came out, was it back to normal for you or was it hard for you? Yeah, I mean, it was back to normal. You know, I just, I live in that present and I just take the best of it. Probably could have spent more time. Like, you know, I was 21, 22. My life was just getting going. I'm trying to figure out what I'm going to do with my life. I just graduated college.

He was living in the city. I was in Westchester, which is just north of the city, New York. At least the city. I just assume everyone just knows what the city is. We get together as much as we could, and he was great. I mean, he still could not let go of trying to get back to the top and where he was. And I'm like dad just relax and live your life like let's just enjoy time together and you don't have much time left

you're here because he was an older guy he was he was my my mom's second marriage so he was he was older you know for i think he got out in his 60 65 we had 10 good years together and then he passed when he was 75 with cancer. Rough. Yeah. Do you think that part of the reason that you wanted to focus so much on mental health has anything to do with that or is it completely separated? And what is the mental health aspect of this? For me, it was, you know, the trauma of that last investment where, you to that, I had done really well. I own agencies,

and I was in the action sport business, and I'd done really, really well. So you'd always been an operator? Always been an operator. And I had built this amazing little enterprise within action sports of this sales and marketing agency. And it was just the most fun you could ever imagine selling snowboards and apparel and things like that. And we had a great team and I ended up exiting that business. And the next day I took money, I invested in this other business without taking a moment to pause and think about what's next. You know, how do I really want to think about what I want to do? I got excited. I didn't show pause or concern for how

it would affect everyone around me. And I just, I jumped in. Big mistake. I want to talk about that because I think I've seen a lot of our really successful friends hit it big with something. Like they'll hit it so big with this one thing, like an internet business, and then they'll make the money. And then immediately they have to go get a restaurant or a bar or put all their money somewhere. Or a new business or whatever. And what I've noticed is that this syndrome, and I need to make a name for it.

It's almost like because you have had one big hit, you think everything else you're going to touch turns to gold. And there's no pause and reflection. What would you advise someone who has just hit it big or maybe just did well, gambling, stock market, whatever it is, what would you advise them? Yeah, I think it's the pause. I think it's taking a deep breath, taking a step back. What made you successful?

Let things happen. Let them develop over time and take your time before you make that next step because it's not. Every business requires a hundred different things to happen in order for it to be successful. And I think I thought I could take what I did in action sports to CPG and foods. And I did. But there was the outlying factor, which was I just wasn't in the right partnership with the right group that could take it to the next level. And that was something that was completely out of my control. If someone's out there listening and they

have a scarcity mindset, how did you switch your scarcity mindset to abundant? Are you reading books? Are you using wellness hacks? What are your tools that you go to? One of the things that helped me was really starting to surround myself with people that had Are you reading books? Are you using wellness hacks? What are your tools that you go to? personally, because anytime the scary start to creep in and my energy starts to go down or I start any form of doubt, any form of doubt, whether little or small, a phone call with Rob, it's just like recharges your batteries and you're just like, you're back. So it's like, it's finding people like Rob to put in your life that just are pluses. He's a constant plus and it's just recharges your mindset on on anything is possible and he's a perfect example of that what are some tips that he gives you when he when he talks to you what's the faff talk look

like i mean he he gives you grace right like you could be a high performer and you gotta grind you gotta do this but like he he'll be the first one tell me like it's okay you're in it right now you're in it i'm through most of it. I'm through all of that. And I can afford this ability to have this type of discipline. And you know what, if you're doing a million things and you have to slip and have a cheeseburger because it makes you feel better, don't beat yourself up. And he's, he's, he's just the constant coach. Like it's okay. You're in it and you're in it. And when you're out of it, you focus on the next thing, which is creating that discipline

that helps you to maintain the further goals of your lifestyle. I think, you know, a lot of people feel like they have to do all this kind of crazy networking or they feel like, Hey, I'm never going to meet this kind of like Rob or Chris or whoever it is. They feel like they don't have access to these people. And what I try to remind them is like, not everybody starts with access, right? Right. Are there things that you've done in your life as an entrepreneur that have put you in a better

position to get access to people like Rob or some of your previous business partners or investors? Because I've never personally been the guy that's at like the networking events and the cocktail and like standing there in a weird colored shirt to hopefully get someone's business. But I've always kind of figured a way to talk to the righters. Jake Burton was the owner. That first year with the company, I realized that relationship with Jake, if I could get to that point where I had one with him, would propel what I was doing in my business. And I spent time thoughtfully thinking about access to him, providing value to him, sending him emails where I knew there'd need to be a response, putting myself in his world. And ultimately, you know, you become part of his inner circle. And that helped me in that career with other things. I think it's like buyers or, you know, you're

trying to get into whole foods or vitamin shop. It's, it's, you know, what are the tips and tricks to get to that buyer or working, buyer or working your way through LinkedIn, finding other people that are connected, looking for introductions? And when you say emails that people need to respond to, because I think a lot of mistakes people make, at least this is how I feel about it, is a lot of people come in right away with an ask. Yeah. It's never an ask.

It's always provide value. What do you think about this? Open-ended that needs a response that if you're a pretty humble human being, you're going to respond because it would be rude not to. So just leaving those open-ended responses, I think are really important. Yeah. Because I mean, I get a thousand LinkedIn messages and it's like so many, it's just like an ask and ask. And then they bump and say, hey, politely bumping, bumping. And it's like, well, you're coming in out of nowhere with some crazy ask.

And it kind of puts the burden on the person as opposed to like coming in with value first. So then with Rob, you know, Rob was my, like, it was this gateway that opened everything up in my mind. Like literally anything is possible. Rob Dyrdek just partnered with me, put a lot of money in here, believes in me, believes in what I want to build, we could fucking do anything. So next thing I know, you know, now it's, so when Rob invested, the concept was let's build the brand because when I brought it to him, it was called Feed Your Brain. It was not mine, right? It was not, it was just Feed Your Brain. It was a working title. So we went out, we said, okay, we're going to use this money to build the brand. We're going to do research. We're going to get ready to the point. We're ready to stand this thing up and push it out to the world.

And then we'll make a decision whether or not we really want to do that. Let's see where we get. Okay. I can dedicate a year of my life to doing that. And I had no doubt that we were going to make it. So we got to that point and we were both so ecstatic with how things turned out. The product looked great. It was tasting great. We made sure we had scalability in the product. If this thing goes, can we support it? Can we support it both from product, from the supply chain? And all the pieces were there. And then we needed to raise money. We need more because Rob was a great investor, but he's like, who else can we bring in that will bring strategic value? And so I put my network on the line first.

And there's a lot of private equity guys that I'd either taken money from in the past through the other businesses or that I've spoken with. And I'm just like, I don't want to take money from private equity or VC because they always want to control the process or the product or the direction. And I didn't want to do that this time. Rob, to me, was like, this is something that we can do without them. Speak to that a bit. Because again, I think you read so much or you have been reading so much in the press,

maybe it's a little different right now, but about taking VC money or private equity. And I think a lot of young people that have not founded a business before, they'd be like, I got to go and pitch these people and get this kind of money. But I want you to maybe speak on some of the strings that come along with some of that kind of money. So the first one is what I just mentioned. A lot of times they'll see a path for your product that might not align with how you envision your product, the direction, the ingredients, the distribution channel, or the products themselves. Maybe we've got chips and bars and, oh, you got to get rid of the bars. That category is just, it's a mess.

You don't want to be, you know, you don't want to be part of that. And the next thing you know, we walked away from, you know, $1 million revenue stream that now I have to make up with another product that they're left me holding the bag and I've got to figure out how to grow. The second thing is growth. They want hockey stick growth all the time and they want it to be profitable. It's just really hard to do that in the first couple of years of your business. It's a lot of pressure to be under. And they don't care what the cash burn is. They just want you to grow top line as fast as possible. Grow top line as fast as you can. Yeah. As you know, I have recently launched a diffuser with Canopy. It's the Skinny Confidential Times

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rage when i first moved to la and i still go there every single time I'm in LA. They have potions, they have lotions, they have all the things. And they have this thing that is going to help you sleep. It helps with healthy brain activity, deep sleep, muscle relaxation, and a sense of calm. And it is their magnesium powder. They call it meditation that you can sip. Sign me up. So I make a vitamin water is what I call it every single night. And I tell Zaza, I say, do you want to sip a vitamin water? And every night she has a sip and I have a whole cup. Michael does it too. And it's a way for us to wind down at night. So easy. It's one tablespoon in water. I don't even froth it, you guys. I just put a scoop of the powder. It tastes delicious. I mix it up with a straw and I drink it down. It tastes kind of like berries and it's sweetened with monk fruit,

so it's not sweetened with all this weird shit. All their ingredients are obviously 100% traceable and they're sustainably sourced. They are very, very, very serious about their ingredients. What you can expect from their magnesium powder is a deeper sleep and relaxation. There is a lot of magnesium powders on the market. I'm sure you can think of some. But this one is bioavailable magnesium. And this is going to give you a time to release calm that literally winds you down in 20 minutes. And this is one of those things you try it once and you'll feel exactly what I'm talking about.

If you want a deeper sleep, relaxation, muscle relaxation, less jaw clenching, and a decrease in PMS symptoms, you have to check out some magnesium. Okay? To get the sleep of your dreams, head to moonjuice.com slash skinny and use code skinny at checkout for 20% off. That's moonjuice.com slash skinny. When I was pitching my brand, Skinny Confidential, before I launched it, I was pitching ice rollers to these guys in suits. And they were like, no one's going to use a roller on their face. Keep in mind, a lot of these guys were like puffy old inflamed guys. No, I was like, you literally need lymphatic drainage immediately.

First of all, everyone's going to use a roller on their face, but can you speak to people that just are committed to saying no when they don't really understand the market? I'm sure you've had a lot of no's. A lot of no's. Because whenever someone says they get a fuck yes, I know there's a lot of no's behind that. There's a million no's for the first one yes. And the last thing I would mention too is private equity and VC, it doesn't always come at a value. I think there's a big disadvantage and you're probably going to give away a lot more than you would with a family fund or friends and family round or other strategics outside of VC. So other paths are, if you've got a great product, and this is a great way to know if you have a great product, is go to your manufacturer.

See if he'll invest. If he's going to invest in you because he believes in your product, he's doing this shit for a ton of other people, you've got something. You've got something exciting. So I'd look at your manufacturers. I'd look at your ingredient in your supply chain. All those guys are doing really well, and they see a lot of businesses and they're open to Exploring ways to grow their business and if they can get in early with something that they believe in It's a great possibility and you're going to get it a value and now you've got um

Somebody who's vested in helping you grow your business too, but you're and you're building you're building margin You're building a better scale in your business. There's a lot of millennials listening. Let's say they want to build a business What are some mistakes that you're seeing people who start out you obviously have been around the block a better scale in your business. There's a lot of millennials listening. Let's say they want to build a business. What are some mistakes that you're seeing people who start out? You obviously have been around the block. You have history. You've seen things that work, that stick, that don't stick.

What are some things you see people doing wrong? I think a lot of people try to get too far ahead too fast. Go slow. It's fine. Going slow is totally acceptable. It took me four years to launch my product. Yeah, that's okay. Four years.

And how's it doing? It's doing good. It's doing good. But it did take four years of nothing. I mean, working on it. So patience is underestimated. Patience is underestimated. I think taking your time is really important.

Don't burden yourself with the pressure of more and more. I got to do this. Social media influencers. One thing at a time, one step at a time, day by day. Just build it slow. Okay. Slow and steady. The next thing is research.

I said in the beginning, I never really believed or valued market research, understanding your audience. It was a game changer for us. It completely changed the brand, our direction. And even when we did in the beginning, and it was a real sticking point for Rob, and I'm so glad he did it, was we didn't follow it. We didn't live by it. And then we ended up doing more market research. And guess what? We learned the same things that we had learned in the beginning. So now it's like we live and die by our market research and our audience. This is who we're talking to. We know her name. We know what she looks like. We know what she likes. And then whenever we make a decision,

we say, well, by the way, our person is, her name is Sarah Avia. Will Sarah like this? Hey, Sarah. Yes. So will Sarah like this? And it guides a lot of our decision. I think the market research and audience data is really important. And if anyone's listening and you don't have money to do market research, here's my advice. You can create content and content market before you launch a product. So say you don't have funds to market research. What I chose to do was I chose to just create a lot of content and find the Sarah through the content by talking directly to the audience before I launched products. So people who are like, well, I don't have money for market research,

then start creating the content, put it out there, see what sticks and actually talk to the audience. How do you guys make sure that what you're creating the audience loves? Are you in communication with them? Are you doing like studies? What's what do you guys do? What's the back end? Yeah, it's all of it. It's, you know, traditional market research studies. Those are expensive. And that's a great point. I think going out, using social media, surveys, survey monkeys through your email, understanding early sales, who's purchasing this product, why they're purchasing this product. In the early days, I'd reach out with an email or a phone call with a crazy person like, hey, it's Bernie.

You just bought this bar from us and I'd love to know what you think. And we start getting some research from that and it really, it started to pay off. We learned a lot in the early days. We're still learning a lot. If you were to give our audience one piece of advice when it comes to launching a brand from scratch, what would it be? There's so many different things. R&D, if you're thinking about CPG in this space, I think R&D is very expensive, but learning some tips and tricks around that are important.

One of the things that I would share with everyone out there is that every ingredient supplier out there in this space has some type of formulation team, and they will formulate products for you in exchange for you using their ingredients in your product. Six million years ago, when I first launched my blog, I tried to make my juice cleanse idea come to life. This is like literally one year into blogging. I forgot about that. And I got set up with a really spammy guy, company, that wanted to charge all this money to create this juice cleanse. This is like literally

13 years ago. What do you have to avoid in the food industry when it comes to people like, kind of like snake oiling you? Transparency around ingredients, knowing where they're coming from, what, you know, who's making them, where they're being manufactured. There's a lot of manufacturers in the US, but they're buying from Thailand and all these other strange places. I think understanding the supply chain is really important. And I think just having a grasp on what's most important to you

and does that person align. What's the product that everyone should try from MindRight? I mean, we just launched these chips. They're delicious. They are, you know, when we first set out to start this business. Cinnamon churro? Oh, man. Those are a little decadent, but then we've got a chili lime and turmeric ranch.

When we first set out, it was incorporating, picking some superfoods, whether it be nuts, coconut, all traditional blueberries, and pairing them with other nootropics, the lion's mane, things like that. It became what it is today is it's not just about putting things in. It's about what's in our foods today that are causing us to feel like shit. Toxic seed oils, processing aids, maltodextrin, preservatives, artificial flavors. You turn over a bag of doritos it's scary it's some scary stuff in there msg artificial color dye yellow six red 14 whatever there's so much

stuff in there that doesn't really need to be there so we started looking at that and it's driving the future of where we want to go with the products it's really being conscious about what we're taking out and And now, it's not just the nootropics that are going in. It's what are the things that we're missing? What are the nutritional gaps in our diet that we're missing? Most Americans are magnesium deficient. It's a big topic. We always talk about it. It's finding magnesium-rich ingredients that we can source from nature. Marine magnesium is amazing. We're starting to work with some of that. Then we've got plants, and that was in your bar, by the way.

My bar was good. Your bar was good. That was damn good. It was loaded. Polyphenols, understanding antioxidants and getting really focused in on anti-aging and neural pathways and how to feel better from the foods that we eat. And these chips have garlic powder, onion powder. They have lion's mane, ginseng extract. Yeah. I mean, this is legit. This needs to replace Doritos. And I mean, I love flaming hot Cheetos

more than anything, but the second that I eat one, I want 600. Why is that? It's because it's addicting shit in it. MSG. Right. Yeah. So now I'm going to switch over to turmeric ranch. We'll make you a flaming hot. I can't.

Make me a flaming hot. I got you. Can we do a giveaway for all of your favorite products to one audience member? Let's do it. Okay, you guys. All you have to do is tell us your takeaway from this episode on my latest Instagram at Lauren Bostic and follow at Get Mind Right on Instagram. And we'll send you like a huge goodie bag situation so you can try all of these.

Chips, bars, all sorts of stuff. Chips, food, all the different kinds of things. And definitely listen to that podcast with Rob so you can also get context of how you guys met. He talked about that a lot. You two together seem like a dynamic duo. Where can everyone find the company? Where can they shop? Pimp yourself out. Yeah, getmineright.com. All the products are available there. We're also available on Amazon. And then we're making our way to retail. Sprouts nationwide right now. Awesome. We're on the West Coast, Gelson's, Central Market, soon to be HEB.

And it's made with 100% avocado oil. No seed oils. I love to see it. Make me a flaming hot. These seed oils are getting people. The seed oils are getting people. A lot of people talk about sugar and it's like the big bad wolf, but it's really, there's so many other things that are just causing more harm in your gut. And we're really focused on that gut brain connection. You guys, the chili lime pop chips and the turmeric ranch pop chips, young.

I don't know, it might be the cinnamon churro. Thank you. Thank you, Bernie, for coming on. You're amazing. My pleasure. And next time you and Rob have to come on together and you guys can recreate the pitch. Oh, man.

Oh, God. You probably were nervous about it. We might need an extra hour for that. Oh, my God. I would have had to take a Xanax to make sure I was right. I'm better. I'm better. Thanks, Bernie.

Thank you, guys. Don't forget to go to shopskinnyconfidential.com for tomorrow's Black Friday sale. You guys, 25% off individual products and 30% off kits. And be sure to enter the giveaway with Mind Right. Hope you guys love this show with Mind Right. And you have a happy Thanksgiving if you're celebrating. We will see you on Monday. Let's talk about aminos.

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