The Skinny Confidential Him & Her Podcast - How To Heal Through Food, Raise Strong & Capable Children, & Think Outside The Box Ft. Serenity Kids Founders Joe & Serenity Carr
Episode Date: September 1, 2022#492: On today's episode we are joined by the founders of Serenity Kids, Joe & Serenity Carr. The duo join the show to discuss how to heal and grow through food, how to raise strong and capable childr...en, and what it takes to think outside the box. The duo also discuss their journey as brand founders and what it's taken to grow and scale a highly successful business in an established yet outdated category. Use code SKINNY for 15% of your first order of Serenity Kids at https://glnk.io/40px/laurynbosstick To connect with Serenity Kids click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential This episode is brought to you by Just Thrive Just Thrive products have more clinical research than just about anyone else in the industry. Enter Just Calm–The breakthrough new stress and mood support formula from Just Thrive. Get 15% off at Justthrivehealth.com with code SKINNY. This episode is brought to you by Wealthfront Wealthfront is a financial services company that makes building long-term wealth delightfully easy. Open an account today at www.wealthfront.com/skinny to get a $50 bonus when you invest $500 or more. This episode is brought to you by Pique Tea Pique is your source of beauty from within. Their cutting-edge tea and supplement formulations are crafted from nature, refined by artisans, and perfected with science. Got to www.piquetea.com/skinny to receive 5% off your first order. This episode is brought to you by OSEA It’s important to prep your skin to stay hydrated and smooth with safe, clean products. OSEA skincare products help nourish, soften, and smooth your skin to keep you glowing from head to toe. Go to https://oseamalibu.com/ to get 10% off your first order with code PINKSEAWEED. This episode is brought to you by Everlywell The Everlywell Women’s Health Test measures eleven biomarkers known to play a role in your overall health and wellness, and checks for any abnormal levels that may be keeping you from feeling your best. Go to Everlywell.com/skinny to get 20% off an at home test. Produced by Dear Media
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The following podcast is a Dear Media production.
All right, so I recommended this the first time I had a baby, and I still recommend this the second
time after I had a baby, and that is testing your hormones. That has changed the game for me.
I remember the first time I tested my hormones and the doctor told me, even if I ate perfect, quote unquote,
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I took a test at home and the test that I used is Everly Well. So they have at-home lab tests that can help you get
the knowledge and support you need so you can become healthier. The one that I would recommend
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any abnormal levels that may be keeping you from feeling your best. So and you can just check for any abnormal levels that
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sample collection, and then you do a saliva sample collection and you send it in. It's literally so
easy. Okay. They also have like a food sensitivity test. You can go on their site and check it out.
I'm a huge fan of the site and I feel like everyone who's listening to this podcast will be too. So you can just measure all your 11 biomarkers. And I think it's so smart to just
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slash skinny. That's everlywell.com slash skinny for 20% off your next at-home lab test,
everlywell.com slash skinny. She's a lifestyle blogger extraordinaire. Fantastic. And he's a lifestyle blogger extraordinaire.
And he's a serial entrepreneur.
A very smart cookie.
And now Lauren Everts and Michael Bostic are bringing you along for the ride.
Get ready for some major realness.
Welcome to the Skinny Confidential, him and her.
Aha!
We essentially mapped the nutritionals of all organic baby food pouches on the market and just looked at how much fat, how much protein, how much sugar, and created these averages.
And the stats were terrifying.
I mean, the average organic baby food pouch, nine grams of sugar.
Nine might not sound like a lot.
I was wondering, I'm like, from a baby's body to a grown-up body, does that exactly translate?
So I called a couple of my doctor friends, and they're like, yeah, add a zero to that. All right, all right, all right. Welcome
back to the Skinny Confidential Him and Her podcast. Today, we're talking kids, we're talking
toddlers, we're talking parenting, and we are talking all those things with the founders
of Serenity Kids. You can expect Serenity Carr and Joe Carr, they're married, to give us all
the details when it comes to babies, toddlers, parenting tips, tricks, how to keep your kids
healthy and eating optimal. I think this episode is not just for parents. I think you could totally listen if you don't have kids.
We talk about sort of what to expect too.
I wish I had heard this episode before I had kids.
This is one of those episodes that you're going to want to take notes.
I'm just saying.
I also just think they get it when it comes to children.
They really are practitioners.
Not only are they parents, they have a daughter
named Serenity. They're also the founders of this incredible baby food company called Serenity Kids.
I personally feed Zaza their broccoli puffs every single day. It's legit like her favorite thing
ever. They're these broccoli puffs and they're tiny and I bring them like in my stroller.
I'll bring them in my purse, in the car. She
loves them. She screams puffs every single day. Anyways, let's get to this episode. But first,
let me tell you about Serenity and Joe. They are both the co-founders and CEOs of Serenity Kids
Baby Food, and they're on a mission to promote wellness starting with the first bite. And their
story is absolutely incredible about how
they're transforming the baby food industry by developing innovative nutrient-dense products
because every bite counts. On that note, let's hear all things kids, parenting, toddlers with
Serenity and Jill. This is the Skinny Confidential confidential him and her We're having this thing
I've talked about it before on the podcast where we put our daughter to bed
She's like winding down. Michael just gives her like a nice warm bath. I'm reading her a book
She had a nice good dinner, but sometimes she eats it. Sometimes she doesn't right?
And so like the frequency music is on the dogs are in the bed. The blankets are down
Everything's ready and all of a sudden she goes,
toast,
toast,
toast.
And I'm like,
I literally just fucking offered you 800 things downstairs.
How can you be asking me for toast?
Puffs,
toast,
puffs,
toast.
And then it's juice.
And then she'll,
she'll go to sleep.
Usually we'll try to give her a little piece of something.
And then at three in the morning,
rice.
So I'm so happy to have you guys on here because you just said
a lot of mothers and fathers of toddlers
don't think their kids are eating enough.
And it's really hard to gauge
someone that can't communicate.
So I think we'll just hop
right into this episode
and maybe you can share some tangible tips and tricks for parents out there who are struggling.
Yeah. So we really like big little feelings on Instagram. I don't know if you guys have seen
them yet, but they're awesome. And I took their toddler feeding class and my mind was blown.
So we took it to heart and we started doing that with
our kid she was maybe right around early two she's three and a half now and i didn't realize
that the lack of power those kids feel with not being able to make their own food is a big deal
so they want choices right so her plate instead of having three big syrup three you know servings of three different
things it's seven options like a bite or two and then if she eats all of the strawberries and once
more i refill the strawberries yes it's kind of a pain but the other liberating part is you set it
down and you stop paying attention to her so you're're not like, eat one more bite, eat your protein
first. You kind of give her the freedom to choose. We say, mommy and daddy get to choose what goes
on the plate. You get to choose what goes in your body, right? So she gets to have the power that
she needs to feel like she's making her own decisions and no one's trying to make her eat
a bunch of broccoli that day if she doesn't feel like broccoli that day and you're right because they can't communicate they can't say
i don't really feel like eating broccoli today the only way you know is when it gets thrown at the
wall right so we also really like the no thank you bowl concept so we give her an empty bowl when we
give her her plate and if she doesn't want the blueberries that day you don't have to have stained
carpet she'll just put it in the no thank you bowl, please.
It's our job to put it on your plate.
It's your job to take it off.
So you actually give just an empty bowl and you say, hey, it's something you don't want.
You just put it here.
Don't just throw it at daddy's face.
That's right.
It's the no thank you bowl.
Yep.
I've had the no thank you face for a while.
It doesn't always work.
So if you were to break down tiny little tips, you you said you i i use you guys as puffs
all the time and you brought me the pouches today and one of the pouches is turkey bolognese and
you said take this pouch and put it on top of like lentil pasta or something do you can you
give us a little bit of those like super micro tips even i loved the mushroom tip maybe you
could share that one too yeah so not Not mushrooms like psychedelics, guys.
They're trippy enough.
You know, toddlers like Della,
sometimes I'll put seven things on her plate
and she'll only eat cashews.
That's it.
Cashews for dinner.
And so later, away from dinner,
because the dinner process is the dinner process,
we'll maybe give her a pouch, right?
Like I know she didn't get a ton of nutrition.
But the other thing to know is toddlers don't need to eat three full meals
every day, right? They can be OMAD and be totally fine. She, for example, eats a lot when she's at
school during the noon hour. Sometimes she doesn't eat very much dinner and that's okay.
Yeah. I think people forget that, right? Because we've conditioned ourselves like,
hey, three meals a day. And obviously that, now people are approaching that diet in a different kind of
way. But we assume because that's what's been projected on us that the tall, there's breakfast,
lunch, dinner, maybe they're full. Maybe they don't need the nourishment.
And there's whole days where you can almost measure their calories in weeks rather than days
because they'll have days where they just eat a ton.
And then they go a couple days where they don't eat much.
So it's very easy to stress out about it.
I think the best work I ever did to help my daughter with food was do my own somatic healing work around food and feeding.
I was very anxious about what she eats, how much she eats.
Probably passed to me from my parents.
I see my mom with her.
She's very anxious about what she eats. We think it's our job to feed them as if they're plants
or animals or something. It's like, eat more, eat more. When really it's natural to eat.
Toddlers will eat on their own if you let them, but if they also feel anxiety, they feel tension.
And if they can get your attention in some way, they're going to do it. So I basically created
this dynamic where if she didn't eat, she'd get more of daddy's
attention, you know, not in the most pleasant way because it's like, hey, eat more.
Why aren't you eating that?
You know, but it was psychologically what she did.
So as soon as I did that, like work where I just like, oh, it doesn't even matter to
me if she eats or not.
I just give her the food and don't care.
Suddenly she was eating so much more, like instantly.
We can take, you said this i have
symbiotica here you can take these organic longevity mushrooms that taste like chocolate
and you guys said put it on ice cream so yeah you can put it on ice cream we put it on berries a lot
you know we'll put we'll get raspberries when with some almonds and i like to put a little
nut pot on it she calls it raspberries and cream She calls it berries and cream. And we make a little swirl with the symbiotica mushrooms and it feels kind of like a little
treat, but it's really healthy and she's getting a ton of nutrition. That is so smart because in
this that they're talking about, you guys, it has almond butter, almond oil, cacao powder,
and vitamin E and cacao extract.
That's so smart because Zaza keeps saying chocolate, chocolate, chocolate.
And I give her the enjoy life as healthy as I can find chocolate chips. But I feel like this is even cooler because it's almost like an activity to drizzle the syrup.
It's fun.
Yeah.
And it looks fun.
Like toddlers, they want fun things, fun shapes with their
pancakes, their names cut out and things, right? It makes it a fun experience.
I want to go back a little bit with both of you. Obviously, we were introduced to the brand. We
partnered with the brand. And now, obviously, over the years, Zaza's had the pouches. She's
had the puffs. Now you guys have the formula. But for both of you, obviously, you've learned a lot in the space. Before this existed, what led to your realization that something like Serenity Kids needed to exist? I know that that's a full story in itself, but just to give some context on how you guys came to this realization for this brand. now. And we were at a paleo conference here in Austin. And I just love it. It's Paleo FX. It's
coming up again. I can't wait. And I started getting fuzzy and maternal. And we were like,
let's go find the baby stuff. So we look and look and we don't see anything. We see a chiropractor
who does prenatal chiropractic, which is pretty exciting. But we didn't see anything. And I thought,
oh, I guess we'll just have to make all of our own baby food. But Joe had just read Tim Ferriss's book, The 4-Hour Workweek, and was on the hunt to change
career paths from selling services by the hour as a coach to making a product to have a bigger reach.
And I wasn't really on board. But that summer, I was like, well, what will I feed my kids someday?
So I call it my summer of nerddom because I spent the
entire summer with my nose in a book or with podcasts or reading blogs. And conveniently,
a lot of my health heroes kind of in the paleo ancestral health space had just had kids and were
just feeding two-year-olds and three-year-olds. And every single one of them is making sacrifices
for convenience. And it took me about a month. What were those sacrifices?
They were eating packaged foods that didn't have as much nutrition as they had hoped. They were
eating a lot of pouches that were all fruit with not a lot of protein or fat. And I, at the time,
I knew what worked for my body was a lot of plants, clean meats, healthy fats, but I didn't
know if babies were supposed to eat that. And it took me about a month to realize wait a second there's a perfect baby food out there already it's mother's
milk so i dragged joe to the milk bank here in austin it's the biggest milk bank in the country
donate your milk if you have extra we learned a lot about mother's milk and how the calories
from mother's milk were about half fat and half carbs with not so much protein which i was kind
of surprised by and then we hired an
EA from Indonesia or something to make a huge spreadsheet of all the organic baby food pouches
on the market. It was 470 of them. Joe always remembered these numbers better than I do.
We essentially mapped the nutritionals of all organic baby food pouches that were out there
already. I think the organic ones was like 256 different baby food pouches that were out there already. I think the organic ones was like 256
different baby food pouches on the market and just looked at how much fat, how much protein,
how much sugar, and created these averages. And the stats were terrifying. I mean,
the average organic baby food pouch had an average of nine grams of sugar per pouch.
That was the average. There were some that had 15 to 20 grams.
This is one little pouch.
And nine might not sound like a lot.
I was wondering, I'm like, from a baby's body to a grown-up body, does that exactly translate?
So I called a couple of my doctor friends, and they're like, yeah, add a zero to that
for converting a 150-pound person into a 15-pound baby.
So if you're adding a zero, you're adding a zero to that nine and it becomes 90 grams.
Oh my gosh.
That's like three Snickers bars.
And people think that,
and here's the problem is
people think that this is organic and good.
They think they're doing right
by feeding this to their children.
You know, obviously everyone's intention
is the right place, but it's so sad.
It's very frustrating as a consumer
that these companies try to pull a fast one.
Well, you wonder why, you know, at least in this country, so many people are set up for failure when it comes to diet, right?
And mental health, right?
Think about mental health.
If I ate 90 grams of sugar for breakfast, I'd be a disaster all day.
It'd be horrible.
So we did this study and found out that there wasn't much fat.
There was not much protein
what was on the aisle was not ethically sourced and regenerative you know it wasn't like super
high quality proteins and less than four percent had meat at all so almost no meat on the aisle
and that those four percent rarely were distributed in grocery stores because they didn't quote didn't
sell yeah they didn't sell well so because they were gross they quote, didn't sell well. Yeah, they didn't sell well. So, because they were gross. They tasted really bad and they were mixed with rice or-
Blueberries.
Or beans or fruit.
It was just weird combinations.
Stuff as an adult you would never-
That's right.
It was just totally crazy.
So, they had this belief that you couldn't sell meat for babies
because they made only gross products.
They wanted to charge the same as they're charging for the fruit pouches,
so they couldn't make the same money.
They weren't willing to charge more.
And then the sourcing was bad.
They didn't actually get good meat they just used whatever
you know factory farmed meat so you know but the the fat was the most disturbing because
breast milk being nature's perfect baby food tell them about macros of breast milk granny
oh you said already i already said told them the macro so it's all fat like breast milk 60 fat
and yet no fat on the aisle literally less than 0.1% had any significant.
So they're getting less of what they would naturally get if they were taking breast milk
on the supplemental products that you'd be using if you're not breastfeeding.
It's 100% carbs.
The baby aisle was 100% carbs.
And then I got pissed.
I was infuriated.
I was so mad.
Those babies don't get to pick what goes in their body.
And their parents, as I would have, if I hadn't been on this long health journey for myself,
figuring stuff out, I would, as a trusting person, go to the baby food aisle, see what's
on there and think, oh, this is probably what my baby should eat.
These people care about my baby and my baby's health.
And the food companies and the government surely would take care of us totally wrong so then i got mad and i was like
okay let's do it let's start the company you did it we weren't even engaged at the time like we
were just kind of dating we weren't pregnant yet we weren't engaged but we were like let's start a
company together taking a couple additional steps before we did we did it's kind of crazy we wrote a contract
with ourselves on like with you know pencil and paper and it's really worked out you know it's
and this is a tangent but i do think something you touched on is important here it's like this
and what we were talking about is some of the stuff that we're feeding our kids is stuff that
as adults you would never put in your own mouth yeah you're like oh it's gross and i will say in this people might be like what you tried i've
tried each of these anytime i give it to zaza i try i put a little on a spoon and i try i'm like
if i because if i won't eat it what yeah i've never seen you do that yeah i have on you you
try the baby food yeah because it's editable for adults too i mean like this it's it's edible you
can have this food i mean you did suck on my breast milk, so that doesn't surprise me.
That was under different circumstances.
I've had some in his coffee when he wasn't looking.
Again, I think we think we're doing right by our kids.
I know they're babies and they don't know and they may not have the developed palate.
They may not know the taste.
But if you won't put the food in your own body, why would you put it in your child's body?
That was actually one of the biggest
aha moments that summer i'm talking about the summer of 2016 we couldn't so we got only these
results no one was doing what we sort of thought we should this should be doing and i thought oh
no joe maybe no one makes it because babies won't eat it i'm like we gotta make some we gotta make
it and get it to babies.
So we had a very difficult day measuring tiny amounts of purees, figuring out how to make baby food. We were living in this community house with 15 people. We had to take over the whole kitchen.
It was a disaster. We were arguing. It was stressful. We had to drive these baby foods
around town because we didn't- What were these other people saying? I mean, listen,
I've had some roommate situations. If I saw them making a bunch of period baby foods i'd be like we have
to have a house meeting right we had booked the kitchen and one of them tasted in fact he's one
of our investors he tasted the first batch around and he was into it so he's he's supportive and i
will never forget we we filled our little pouches with those homemade pouch fillers you can get on Amazon. And my friend Camille
texted me a picture of her son, Orion, sucking on the pouch that we had made. It was the original,
it was chicken, pea, and carrot. And she said, he sucked it all down. He wouldn't let me have it.
And now he's been playing with it the rest of the day. And like tears came out. And I thought,
these babies know what's up. They know that fat and
protein are really good for them. They don't want just sugar, but it's really, we learned why. It's
easy to produce and it's cheap. So companies thought that that's what they should be doing.
And you know, there was the low fat trend for a while. It hit the baby aisle.
There's the anti-meat trend in natural food space.
So basically, the low-fat plus the fear of meat in the natural food industry
filtered down to baby, and we end up with no meat, no fat on the aisle.
Now, the rest of the stores fixed that.
We've got high-fat stuff.
We've got ethically sourced meat, but nobody was doing it in baby.
I also think, too too that I notice a lot
of my friends' kids getting rashes. And I think a lot of that contributes to diet and even also
the beauty products that they're putting in the bubble bath or the lotions that they're putting
on. I mean, you really have to be your own advocate or guru as a parent to read the labels.
It's crazy. It's a total pain. I mean, it is so stressful for
moms and maybe dads too, but I'm the researcher of the two of us. And oh my God, everything that
comes into the house, clothes, shoes, everything. It's like, I don't know. I don't know. I don't
know. I need to check it out. What are the clothes and shoes brands that you guys reach for? Are
there any things that you can recommend to our audience?
I sure can.
I really like Primary.com.
They're clean, o-tech.
I don't remember the exact words, but they're clean fabrics,
and they don't use the flame retardants on jammies and things.
They're gender neutral, so you don't have to pick stuff.
It's like solid colors, not white.
Why would you ever put a baby in white?
Oh, shit, I put babies in white. What's wrong with white just because they just get stained oh oh oh he also did all
white and beige furniture in our house we have two small dogs and i need the baby to match my
aesthetic if the baby gets something on it we can just change it into another one she goes oh my god
there's a smudge on the couch i'm like we are completely screwed i'm like i want you to go on with the clothes yeah i just really quickly
would like because you guys are experts on this to talk about the flame retarded how do you say
flame retardant okay so you know decades ago it became a law that you needed to put flame
retardant chemicals in the fabric that go on to
baby's pajamas and that they can't be baggy because flames will catch easier with baggy clothes
and so it has got to be really tough to be in that industry and making something that's actually
chemical free for kids they have they have to put warnings on the clothes, on the pajamas, like,
warning, this does not contain terrible chemicals for your baby.
Might burn your baby alive.
No, it doesn't say that. I really like that brand. And it's easy, and you can order online,
and they have a really mobile-friendly website, you know, for your phone. So,
you can do it while you're nursing or, you know, one-handed, right?
For shoes, we really like 10 Little. They're not completely barefoot in
terms of flexible sole, but they've got a very wide toe box and they're pretty easy to put on
and take off. They're coming out with some new products here and there. That's the one that
doesn't compress the toes and the foot. Yes, that's right. So their foot can just take the
natural form. Exactly right. I'm big about the shoes. I'm very passionate about foot health.
Always preferred barefoot. And I've had all kinds of body issues that started with
foot binding, basically. We're all ruining our feet from birth onward with these shoes that
squeeze our toes and these heels that mess up our hips. And so we're really important to me for our
daughter to not put her in anything that binds her foot in any way. So finding these shoe brands.
Tendalil is the best American brand.
What's the German brand?
Wildling.
Wildling out of Germany have really cool fabric-based shoes.
With flexible soles.
That are super flexible.
For sneakers.
They're a little warm.
They make a cotton one for summer.
So the Crocs aren't it?
The Crocs might work.
They've got a wide toe box, right?
Yeah, they won't squeeze the toes.
They have a little bit of a heel. Don't they have a tiny have a tiny drop yeah i don't think they're zero drop i'm
gonna get new shoes for her yeah daddy's taking her to the wrong shoe place but it's all things
in moderation too like you know what though it's so funny because like they're hard to find
really hard to find well and i you know i've observed it's interesting for me like you see
a little kid like they don't really want to be in the shoes i mean nope they want to run around barefoot most of the time i think you know it's a thing you
learn obviously as you go through life you need shoes but the types of shoes um i think are
important okay this is something every single person on the planet is using i think diapers
and wipes i bet you guys know the diapers and wipes to use. What are they? Well, we used cloth diapers for a long time.
Oh, my God.
But not only a year.
Joe handled the whole thing.
We made it to the first year, and now we don't use cloth diapers anymore.
That is a commitment, especially with running a business like this.
That's a commitment.
It sure was.
Joe handled it all.
I said, if we're going to do it, I can't do one more thing.
You're going to have to do it all.
Joe, are you okay?
Blink twice.
I'm such a big environmentalist.
No, I think it's amazing.
It was important to me, the waist and also the comfort.
And to be totally honest, it was like an image thing.
We were taking all these pictures for the baby food brand.
And we had to be like the crunchy parents that we were marketing to.
But after that got over, I was like,
I wrote this blog called The Death of the Crunchy Dad
where I was like, I had all these visions of things I was going to do.
And then I had a baby.
You do have visions, don't you?
You have grand visions.
All this stuff.
I was going to cloth diapers.
It was after the cloth diapers where I was like, I just got to let it go.
I just got to accept that her being an awesome, well-adjusted human
is the most important thing.
That's going to make the most impact on the world.
And diapers don't really matter.
I mean, think about the way I, and I think I can make this blanketly probably for all
us.
Think about the way our parents raised.
I mean, well, your parents were like, Hey honey, let me clean your entire high chair
with Windex.
And on top of that Windex, I'm going to give you a plastic bowl with a lot of crap,
mac and cheese.
I don't think I'm unique there.
Let's hope his mom's not listening. And then while you're eating the Kraft mac and cheese,
I'm going to clean with Febreze around you. Listen, this body was built on Febreze,
Windex, and mac and cheese from Kraft. No, I'm just kidding. I've been saying this a lot on the
show. We are a generation that comes from a generation of mass marketing and mass production.
And I think we're the first kind of generation to really exhibit that from childhood onward, right? Like my dad's in his seventies now. He was born in a
time when we didn't have that kind of mass production. It was just getting going. I don't
know how old your parents are, but for all of us at this table, like we came up in that kind of
craft, you know, Kellogg's like, you know, that's, you know, brand world, right Like, I think you think back as a kid, think of all the things that were on TV, all the
like cereal commercials and all of the Mr. Clean and like all of that stuff.
It's nostalgic kind of, but probably wasn't the best for overall health.
And I think there's now a massive pushback of people trying to get back to more natural
ways of living.
It's brilliant.
I love online marketing and the internet for that reason, because it's allowing entrepreneurs to recognize a huge problem,
kind of like we did, right? There's so many of us. Recognize a huge problem, use the internet
to test it out, to start selling, prove the concept online, and then go to retailers and say,
you guys are really missing the boat. If you don't jump on this train, you're going to be left behind.
And some of them are. Well, and I think for the longest time, it was about margins. And
some of this stuff may be more expensive to produce and more expensive to buy. But I think
everybody would say, okay, I got to pay a dollar or two more, but I'm going to feel better, live
longer, be healthier. My kid's going to feel like that's a pretty easy decision to make for most
people. That was our goal. We wanted to demonstrate that you can do this right
and make money at it. We wanted to show the big food companies that it doesn't have to be
as little nutrition and as cheap as possible. There are customers out there willing to pay for
it. Not to mention you always pay the piper. If you become sick and unhealthy, maybe you save two
or three dollars on something on the grocery store, but now you have thousands and thousands of dollars in hospital expenses or medical expenses or whatever. So it all evens out and it's better to be proactive and feel better, in my opinion.
Those first years of life, I mean, their spine is doubling, their brain is doubling, and the nutrition during that period is so critical. Okay. I have a couple of audience questions.
You have to tell me the brand of diapers that you use now.
Tell them the diapers.
So we use Whole 365 or whatever is at Whole Foods.
We do.
We also have been talking to Hello Bello a lot.
We really like Hello Bello's mission and products.
They have cleaning products that are super safe for babies.
They have diapers. And for wipes, we really like, I mean, I still use water wipes. mission and and products they have cleaning products that are super safe for babies they have
diapers and for wipes we really like i mean i still use water wipes they're either the best
they work the best because they don't fall apart all those biodegradable ones they i get poop on
my hands i'm not okay with that i know that's water wipes i think do work the best they do
okay what you mentioned cleaning supplies i'm for some reason i don't know
if this happens during pregnancy everything smells bad what are the cleaning supplies that you guys
use i bet you guys have the healthiest brand french basics okay good i i'm i'm i'm on to that
with that okay and i do in the bathroom one i don't know if you have the whole set the like
window washing the all purpose the bath in the bathroom when I put thieves oil.
So it's a little bit more, you know, you do get a little bit of that antibacterial kind of concept.
All right.
Recently, I was packing for my trip to San Diego and you know what was in my luggage. I also got this really cute vitamin
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but I found I like taking them with food better. So obviously I pack those probiotics. I want to
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Once you cut certain fragrances and chemicals out of your house, you become so sensitive. Like,
even if there's a candle that smells weird in my house now, I'm so sensitive to it. Do you find that?
I had a lot of smell issues when I was pregnant, like him.
Wait, ours is the opposite.
Michael has smell issues with me.
Really?
Did you have that with me?
He doesn't.
I don't think he can smell very well, actually.
I wish you couldn't smell.
Just cut your nose off.
Yeah, I'm like a hound dog in the air.
I'm like, what the hell is that?
Yeah.
No, I don't.
Whatever you put on your face at night, I don't like that stuff.
He doesn't like my peel at night that I use.
Okay.
Well, what do you guys use for baby products when it comes to the bathroom?
Are there any?
We basically use Puracy for everything.
So, Puracy is a local
austin company and they have a great baby shampoo that della had credo cap for a while and it really
works well it doesn't you know there's no garbage in it they actually also make a laundry detergent
that we use for a little while and really liked we also just avoid i don't say we avoid bathing
but we
bathe very rarely oh my god i'm so happy that you're talking about this she didn't have a bath
for like five months of her life yeah like we didn't bathe her for the first whole part of her
childhood and like now we basically bathe her as she asks for it because it's fun or she's
exceptionally dirty yeah hold on hold on wait we have to go back to this you didn't bathe her for
five months is that because you wanted the microbiome from the vagina to stay on her well she i had to see
a section because she was breech and no one in austin would deliver a breech baby vaginally
which was really sad so i have a tip for that oh what is it i did reiki or reiki on my stomach
because zaza was breech and she created so much space in my stomach to relax that Zaza
flipped wow so if you're listening it was weird it was weird I was so cool it was really weird
and then I told him I just said the baby just flipped and he was like okay well because we
just said seeing like that it was breech right that we just like got out of that thing and then
so but all these people she just she looked at me she's like oh she flipped and she like
felt it. Wow.
So instead of doing that flipping thing that they do. I tried that.
We did that.
Sent us into labor.
What I think, this is a little tangent, but if you can create space in your womb, the
baby does it itself.
So that's why I think the Reiki worked.
Anyways.
Good to know.
So go on, go on.
So cool.
So not bathing.
Why do we bathe?
Oh, yeah.
Not bathing.
Yeah.
So it was, it was a microbiome thing i was
pretty nervous about first of all i was a little bit nervous about giving her a bath you know water
and babies i don't know drowning you know i mean i had major postpartum anxiety like really bad at
one point and so i was really nervous about actually putting her in the bath but we were i
was looking at her she She didn't seem dirty.
She didn't smell dirty.
She was just drinking milk.
I mean, I would wipe her down on her neck,
but we really wanted to keep her skin microbiome as healthy and intact.
Even the water, right?
Even if it's just rinsing with water, our water has chlorine in it
and all kinds of other preservatives and different chemicals
that I just didn't want to expose her to.
Joe has some skin issues. I wasn't sure if she was going to kind of pick up on some of that.
And it's just a pain. So why do anything you don't have to do? Like it was, we were clear
that there was no medical or hygienic necessity to bathe the baby, possibly benefits not to,
if anything. And there's so many hard things about having a newborn. It's like, just take
anything you can take away, take away.
So if you don't have to bathe, like, okay, great.
One less thing we have to try to do.
Yeah, so even today, we don't have bath time as a part of the bedtime ritual.
Occasionally, we do, but this is one more way to make parenting slightly easier.
This show and being married to my wife has opened me up. This is a compliment. It's opened me up to so many more thought processes like this,
because I think,
you know,
again,
grew up in a very like commercial environment.
You know,
you think three meals a day,
bathe every,
all these things,
two showers,
all these things.
I think so many of us are conditioned,
but if you really strip it down and think about how we evolved as humans,
you probably weren't in a scenario where you had a newborn child and you were
bathing them once or twice a day, every day, right?. You were probably in an environment where you had to survive and
be careful and you're not dumping a new baby in a river. So obviously we lived this way naturally
for a very long time. I think you put up the commercial city constraints and people change
their behavior. So it's like coming back to a more primal way of life. I also think, you know, my gut told me,
and I knew nothing about babies when I had a baby,
don't bathe her right away.
And you know how they like take the baby
and then they're like putting it in the bath
and you're like, no, no, no, no, no.
This is all these amazing good bacteria
that she had just gotten.
Like, I'm not going to strip strip it off and so even looking back i
remember the first time we bathed her was like it was it was like probably like four days after she
was born i still was kind of like does she really need a bath now that you guys are saying this
that makes a lot of sense to just like let it be and i feel like as a mother too you have intuition
to know
when they need a bath. I mean, we put it on our birth plan. So I had one plan written down for
the home birth that we had hoped to have. And then I had another plan written down for hospital.
And I remember being in the operating room and hearing them say, is this a no bath? Yes,
this is a no bath. And they're like like they asked me three times are you sure you
don't want to give your baby a bath i'm like in in the middle of labor and i was like contracting
like real labor and i'm like no i really don't i'm like joe talk to these people like you're my
you're the you're my mouth right now and he's like no we really don't want a bath and what
i'd love to know what they're bathing the baby with johnson and Johnson. Yeah, I'm sure. Oh my God.
You have to micromanage everything.
It's so wild.
They get it for free.
So now that your daughter is three and a half,
you still don't bathe her every single day?
Because why?
Because it's like too much time?
A couple of reasons.
One, she's a fairly clean kid.
Even when she was eating our salmon pouch she was never
the kid to rub it all in her hair you know she just if she had been we would have given her a
lot more baths right but she wasn't for a long time she didn't really like them very much and
so like giving them to her was screaming matches and i didn't want i didn't want to do that and
then it's just i want to spend quality time with her when i get home i work full time and i didn't want i didn't want to do that and then it's just i want to spend quality
time with her when i get home i work full time and i work you know nine to five ish work week
so we get home and i want to have snuggles and play fairies and really enjoy her so the short
and bedtime sucks it's terrible it is the worst part about parenting. So if you can make bedtime shorter, right?
Anything that can make bedtime go shorter and better, like, yes.
So that's why we did it.
What is you guys' plan with bedtime?
Do you want to know our bedtime ritual?
Yeah.
So we're at the tail end of nighttime potty training.
It has been hell, frankly, hell.
I mean, awful, like awful.
So we're at the very end.
But we hired this amazing potty training coach, and it has been really helpful.
It's going to sound a little nuts, but what we do is her dinner time is 430 to 530.
Kitchen closes at 530. No at 5 30 no more water no more food bedtime
starts at 6 30 for the potty training for the potty training bedtime starts at 6 30 she is asleep
by 7 we take her to pee when we go to bed at 9 30 or 10 and then she's dry you wake her up yeah we
we we put a little potty right beside her bed and so it's dry you wake her up yeah we we we put a little potty right beside
her bed and so it's just like pick her up and kind of sit her and she sleeps naked because
she hates clothes so we pick her up and set her on the potty and i say it's time to go peepee
sometimes i have to wake her up a little bit but most of the time she'll go she just stays asleep
yes she stays asleep so she i lay her back down, give her her fuzzy pillow.
She rolls over.
Then knock on wood,
she's been dry the last few nights.
Oh my God.
I forgot about potty training.
You have to worry about them sleeping.
I forgot about that part.
It's awful.
Yeah.
But so is the idea you do this at night
because it just gets them in the habit
of getting up, going to the bathroom
or then they extrapolate that to the day or why nighttime training we decided so you so we followed
the oh crap method and you she said you can either do it all at once which is better but it was the
beginning of covid for us and we couldn't we just couldn't handle both at the same time so we decided
to do daytime potty training first and then start nighttime later like okay so the
day she knows that's right daytime it's been daytime she's been daytime potty trained for over
i mean really almost two years how old did you start potty training 20 months oh my god i gotta
get to it there's a window she said that's the magic month but you know i mean there's lots of
different magic months i'm sure oh great i can barely get dinner on the table now i got a potty drink she actually
said for new mamas so after the baby comes she said it's a really because you're up in the night
anyway it can be an easy time to night train your toddler whether you want extra stuff in the middle
of the night you know that's for each mom's to decide but if you're up nursing you could
easily you know spend two minutes taking the toddler to pop to pee i mean it's i can't imagine
that being awesome but i don't know how that would go over i feel like that waking her up she's like
me it would i mean there would be a night i'm one of those people it's like if you snap your finger
i'm up like this me too right like it's like ready to go lauren is and the baby and the baby lauren explains like this she says you have to wake
me up like a cat and in the beginning i really had a rough time trying to figure out what that
meant i couldn't understand the concept because the way i get up is like go and so i was like
how the fuck do you wake up a cat i never had to do that i had to wake up a whole herd of cats
now now i do but it took me 13 years or so to figure it out. It's one of the harder things I've had to figure out, honestly.
And fortunately
and unfortunately,
my daughter's taken on many traits that my
wife has. Namely, she needs to be waking up
like a cat. So now, at least
I learned this way with her, but now I'm trying to figure
out. So I don't know how it would go waking her up.
I don't know how that would go either. It's good.
She doesn't actually wake up. She's literally
just peeing in her sleep. It's really good because then she just goes right back to sleep. She doesn't wake up. I'd be real. We don't know how that would go either. It's good. She doesn't actually wake up. Yeah, she's asleep. She literally just pees in her sleep.
Okay.
And then it's really good
because then she just goes right back to sleep.
She doesn't wake up.
I'd be real.
We don't have to do two bedtimes.
I'm always afraid she would like wake up
and then I have to put her back down
because in the beginning,
you take her at your bedtime
and then you also take her at like 2 a.m.
And you do that.
Because she just can't hold it that long.
And then you push it from 2 to 2.30 to 3 to 3.30 to 4.
And then once it's like up to two hours before she wakes up then she can hold it but that's why it's hell
because you're getting up but there's an important window that that muscle gets built before what
three and a half three and a half otherwise it takes many much longer there are seven-year-olds
in pull-ups right at night because they don't didn't build that muscle early it's really are
you still in pull-ups michael no i was I was ready to go. Yeah, you probably are a quick learner. My mom wasn't having that. She's
like, figure it out, but you're laying in the piss. That's right. Okay. So you mentioned work-life
balance. I would love to know. I also work a lot. I think we're both fortunate though that I can
also work at home too. So that's nice, but still at home you're working how do you guys manage that
we calendar everything everything goes in our calendar we have an amazing assistant
we got covid back in august and i had a very bad case in september and i was off work for a month
and joe said something that's it was so beautiful it changed my life he said you know instead of
coming back to your really big busy schedule why don't you build your self-care into your calendar first and then fit your work in around
that and it blew my mind i was like i couldn't do that i have the power to like control my own life
and take care of myself was joe listening to the skinny confidential him and her maybe probably
so we so my assistant in the middle of the month
she plans out all my self-care for my next month she books our dates she books my dates with my
daughter which i have now which are amazing she books a massage i get every month she books my
workouts she books my acupuncture she books chiropractic chiropractic yeah she like three different acupunctures for
different modalities and different intervals and it works in fact my goal for 2022 friends
so i'm gonna start having her book things with my friends i think i'm trying to figure out how
to make this happen because i had a let me know when you figure it out right i'm gonna try we're gonna we'll see between potty training at 9 30 and 2 a.m i don't know i don't know how much
time i'm gonna have well we're almost done with that right so i'm like okay okay we're almost
done like i could i get a reward for two years of hell with this potty training yeah but this is the
problem is now i'm having another one so like how many years of hell into the potty training
do we have to go through?
Just don't think about it like that.
Okay.
The second one's easier,
but having two is harder.
We don't have two kids.
You don't know that.
We don't have two kids.
You're right.
We have one.
That's true.
Oh, look at that.
You're right.
Oh, I don't know.
But he was right about the self-care
on your calendar.
He's right about many, many things.
Okay.
So,
I also would like to talk a little bit about
this coach if someone wants to book a potty training coach what does this entail so let's
see how did we do it they do have little online classes which i took you know their their little
five minute videos little three minute videos mom size you know parent size videos right crap
dot com yeah oh crap potty training method jamie gluocki
gluisky something i'm sorry it's a great book and then a lot of classes online that are easy
and for potty training issues you can just contact me to schedule a potty training so
jen letalien has been our potty training consultant we email her with this is this
is a problem della won't won't she won't
pee before bed that was our biggest problem and she's like you got to use your magic parenting
skills and try these things and she was the one who was instrumental and we were she we were
putting her to bed maybe around 8 30 or 9 and she's like oh that's way too late for a kid her
age I'm like oh shit I didn't know I didn't know she was still napping and she's like, oh, that's way too late for a kid her age. I'm like, oh, shit. I didn't know. I didn't know.
She was still napping.
And she's like, actually, after three, they don't need to nap.
They should really be getting 12 hours, 11 to 12 hours at night.
And that will solve a lot of the potty training. And it did.
When did she say to stop letting the kids nap?
Three?
Ish.
Ish.
And we don't forbid her from napping.
We just don't intentionally nap her.
She'll fall asleep in the car occasionally.
You know, like there's times where she has a little nap,
but we just don't have a nap time
where we put her down anymore.
And then she goes to sleep a lot easier.
Bedtime's way easier.
It's so easy.
She's exhausted.
Yeah.
It's great.
Yeah, that's actually really smart.
What do you guys do about screen monitoring?
It's a tough one.
It's been on our shit list for two weeks now.
We have a relationship coach that we've had for years that really helped us start the business
i mean helped us get married and like have a baby and all the things we really wanted to achieve
and we have a list that we of things we keep on there and della's phone has been on there for a
couple weeks because i don't know talking about it just me and him we don't agree and so we keep
things on the shit list for Ken, our coach.
But the short answer is we, you know, use it as rarely as possible.
You know, like we don't just let her watch TV every day for the sake of it.
We save it for, oh, you're homesick and I need to work and I have an important call.
You get to watch Encanto for the 27th time.
You know, or like it's been a really busy day.
It's a weekend.
We've been outside. We're all kind of tired. Like maybe it's know, or like, it's been a really busy day. It's a weekend. We've been outside.
We're all kind of tired.
Like, maybe it's a movie day.
But it's not every day.
You know, I did some research on it, and they said, you know, the studies that they've done
say two hours, anything after two hours a day is problematic.
Like, that's where brain starts to get messed up.
So anything less than that, they say, is no noticeable effect.
But we try to keep it to, you know, less than 30 minutes a day and not every day.
But I will say the girl has long hair and hates getting her hair brushed. Absolutely just wouldn't
let me. She was dreading out this long, nasty hair. So I'm like, okay, let's watch TV. You can
watch five minutes of TV while I brush her hair and do you have a wet brush i got a
wet brush and she it wasn't as bad but then my brother-in-law has an autistic daughter who could
only stand the mason pearson sensitive brush oh i heard that one's good so we've got that now
and has she seen you brush your hair oh that's a good question i don't think i brushed my hair
around her when i had long hair i do like
really manipulative things in front of zaza you don't even know this it's genius
brushing the teeth like we brush together oh smart i'll put on skincare and go
ah all down my neck taking it to the tits oh oh my gosh look at this it makes me feel so good and then i'll like wear
ipads in front of her and she's like what is that and so now she like tries to dip her finger in my
organic clean like lotion and we'll put it on her face so i i don't know about hair brushing
but i feel like if you brushed your hair it works all right we gotta start we're gonna brush hair
a little manipulation never hurt a plate.
Modeling.
She would not brush her teeth as many like two-year-olds, right?
And so I was like, hey, I'm going to do this.
And I started doing it.
And then now she gets her brush.
And now she asked me to do it.
She comes and says, brush, brush.
By the way, this tip also works on men.
If you want them to do something, you can do it and make super loud noises.
I have another tip for the screen time.
One of the biggest problems with screens is when you need to turn it off and it's like
automatic meltdown that you're turning it off.
And my sister said, what you do is you say, we're going to turn it off in five minutes
and you set the timer for five minutes so they know it's coming.
And you actually make an agreement with her.
Like we can turn this off in five minutes, right?
And she's like, yes.
Or sometimes she'll negotiate with me.
No, six minutes or for a while.
She'd say, no, three minutes. Not a very good negotiator,
but she loves the negotiation. Gives her a little more power. I'm like, okay, six minutes. Fine.
We set the timer and then it goes off and she turns it off. She likes to push the button.
So we give her the power to turn it off. Do you want to push the button or do you want me to?
Right. So there's the false choice model of parenting, right? You give two choices,
both of which are okay for you and then she agrees to it and and
turns it off and it's we very rarely avoid meltdowns if we forget and turn it off and she
gets mad we say hey do you want five more minutes she'll be like yes and then she's happy to turn
off at her five they just need a little bit of the the control the illusion of control i guess
and to me five minutes of more screen time is better than meltdown that lasts God knows how long.
Not that meltdowns are a problem because they're inevitable.
One, I think that's incredible advice.
Two, as you were talking, I think that false choice thing my wife has been doing to me for the last 13 years.
I do that to you all the time.
It just hit my brain.
No, you only give, I do this with every single guy I've ever dated.
You give them two choices and it's both choices that work in your favor.
I feel very taken advantage of right now.
I just was listening to you talking like, holy shit, that's just what's been going on.
You did go to Montessori.
That's why I'm leaning into your Montessori stuff.
Wow.
Mind blown.
There you go.
Works on men.
I got to get a therapist right now.
The other day I was like, hey, every time you give Zaza something, let her choose it.
So like two books.
Do you want this juice or this juice?
Like let her pick because I think, and this is maybe crazy,
that it builds an independent person to feel like they have some kind of choice.
Now, the choices are definitely the choices that I want.
I'm like, do you want bubblegum pink or do you want light pink?
Well, in the living room, for example, she's like,
do you like this couch or this couch? And my brain said,um pink or do you want light pink? In the living room, for example, she's like, do you like this couch or this couch?
And my brain said, I don't like either couch.
But somehow I chose this other couch.
I still don't like the couch, but I chose the couch.
I love a little manipulation.
It's powerful.
It is.
It's powerful.
Okay.
I like the couch now.
I thought I did.
How can a mother or a father who is trying to clean up their kid's diet implement your
products into their daily routine. Like,
I'm talking get so granular, like snack time, lunch, dinner. Tell us some tips.
Well, one of the things we've learned is starting kids with savory purees early if you can,
right? If your kid is just starting out in the six, seven, eight month age range and they're just starting out eating purees, make sure to integrate some of the savory ones and not just the sweet ones.
Otherwise, they'll look at the pouch format and they'll think, oh, this should be sweet.
And then if you give them a savory one, they'll think it's gross.
So start early with the savory.
And actually, we deliberately created our line of pouches to have a wide variety of flavors.
So we have herbs in some of them.
We have a lot of different kind of veggies.
We put parsnips.
We put red peppers.
We put all kinds of fragrant and really tasty kinds of veggies and herbs in there so that they can start getting used to those flavors early.
And then once you put them on their plate, it will seem familiar.
And I want to read to the audience of why I use Serenity Kids.
I'm going to read to you the ingredients, okay?
Because there's no added natural flavors or weird acids or anything.
This one has green pea, free-range turkey bone broth.
It has turkey bones, carrot, parsley, turkey,
celery, tomato paste, olive oil, garlic, Himalayan sea salt, basil, and oregano. And that's it.
Yeah. And if you want to go the vitamin route or the vegetable route, organic carrot,
organic sweet potato, water, organic beet, organic olive oil. So very clean ingredients.
No preservatives.
Chervine was recently in town, the owner of Symbiotica.
We went out, we had some fun.
We had a lot of oysters.
We got our sink in with those oysters and we had a martini.
And he was telling us whenever he has a martini,
he always has the glutathione packets by Symbiotica.
So this is Michael's like favorite thing ever. He has been a huge advocate of glutathione packets by Symbiotica. So this is Michael's favorite thing ever. He has been a huge advocate of glutathione and I'm just starting to play with it. I did try the packet recently when
we went out for oysters and martinis and I noticed that my hangover was not that bad.
People sleep on glutathione. They don't have enough antioxidants. They're completely out
to lunch. They're just not antioxidized. So I think that
if you're not supplementing with glutathione, you're at a huge disadvantage for a number of
reasons. Also, it has PQQ in it. So in addition to all the other things that we've talked about
for months now about symbiotic, the vitamin C, the magnesium, the magnesium spray, the zinc,
the omegas, also now they have these packets of glutathione, which is a game changer and many
people are not supplementing well with it at all.
So definitely check it out.
It's kind of a one-stop shop for incredible supplements.
I really like how their supplements are liposomal.
Is that how you say it, Michael?
Yes, that's how you say it, Lauren.
Okay.
And also it comes in little packets.
I like the packets.
They taste good.
They're easy to squeeze in my mouth.
It's food.
My daughter likes them.
It's easy to squeeze in my mouth.
I just said, Michael.
Anyways. Let's keep it professional. Okay.. It's easy to squeeze in my mouth. I just said, Michael. Anyways.
Let's keep it professional.
Okay.
Anyway, you get your vitamins in.
You get your glutathione in with Symbiotica.
You can get your magnesium spray.
All the things.
Sherveen is coming on the podcast to break more stuff down for you.
In the meantime, you can use code SKINNY at checkout for 15% off your first purchase.
This is in addition to custom bundle discounts,
so people can get 45% off. Create your custom bundle at symbiotica.com and get 30% off. Enjoy.
My entire pregnancy, I switched to Clean Beauty and one of the brands that is always on my shelf
is Osea. Okay, so here's the move. They have this mist. It's like an algae mist. And one of the brands that is always on my shelf is Osea. Okay. So here's the
move. They have this mist. It's like an algae mist. And what I like to do with this mist is I
spray it on my face. The second I wake up, it hydrates my skin. It tightens it. It makes it
feel supple, but also it wakes me up. I'm obsessed with it. I've turned all my friends and family
onto this algae mist. I talk about it all the time. I literally brought it with me to San Diego. I travel with it. I even had an extra bottle sent here because I like it so
much. So you got to go on their site and you got to get this mist. It is so, so beautiful and it
just keeps your skin healthy, hydrated, but also is such a great way to wake up. All of their
products too are really designed to help nourish and soften
and smooth your skin. So you're just glowing when you put them on. If you have to pick up another
product from them, I would highly recommend their algae body oil. So what I'll do with that is I'll
dry brush, get in the shower, take like a freezing cold three minute shower, get out and just put the
body oil all over my body. It's absolutely amazing. I'm super picky to what
I put on my body and like underneath my arms and on my boobs. And this is it. Like this is
the oil that you want to check out. It's algae body oil. So go on their site. Okay. Get the algae
mist and the body oil. You cannot go wrong. I love their products. I just feel like they're all clean,
safe. They're vegan. They're cruelty free. They're powered by the sea. So you could honestly add anything on their site and you won't
be disappointed. Anyway, those are the two that I recommend. Like I said, the Algae Mist and the
Algae Body Oil and you get 10% off. Find your new skincare and body care favorites at ocmalibu.com
and get a special discount just for our listeners. You get 10% off your
first order site-wide with promo code PINKSEAWEED. You get free samples with every order and orders
over $50 get free shipping. You're going to want it all, I'm telling you. Go to O-S-E-A-Malibu.com
and use promo code PINKSEAWEED. So purees are a good way to start you know with little little six to eight month
babies once your baby needs to start eating some solid foods right practicing that pincer grasp
really getting that jaw development the tongue development once they kind of get some teeth
starting with a puff i puff concept right because the thing about the puffs that i wasn't even sure
if we could successfully do in the manufacturing space is it needs to dissolve in your mouth without actually
having to chew it very much. Because some babies don't get teeth till like 12 months old. I only
had two teeth when I was 12 months old. Joe had a full mouthful and so did our kid. So having them
dissolve really easily, this can be added into the snack so when i was when i was giving
della you know her little plates right i've put maybe a little pouch on it a couple of puffs maybe
some red she used to love red peppers when she was a baby so we'd give her you know little pieces of
red pepper strips and things like that because i really do think that there's a place for purees
even in the kind of baby led weaning space, I also really agree with that philosophy. We would give her a whole piece of asparagus when she was six months old and she would
just like munch on it and lick it and chew it and play with it and smell it and experiment.
I mean, she could gnaw on that for 10 minutes.
Or a big piece of steak, like a piece of steak that's bigger than she could put in her mouth,
but like she just kind of suck on or chew on.
And she was a big meat baby.
She loved
meats. And meat's a really important first food for babies. It's actually the easiest thing for
them to digest. It's the most similar to breast milk of really any other food because it's an
animal product. It's the similar kind of protein-fat mixture. And it's easier for them to
digest meat than vegetables, especially than grain. You know, grain is very hard to digest for anybody, but especially a new, you know, very first food.
So starting off with meat, and that's why our initial core line is the meat-fat-veggie combos of very simple ingredients.
You know, like this one's probably the simplest.
It's grass-fed beef, organic sweet potato, and a little bit of organic kale.
So it's got that green flavor and
nutrients, but the base is that vegetable carb mixed with the grass-fed beef. And it's a very
fatty cut of beef. So we've got a lot of beef fat in addition to beef protein in there.
And I think it's worth mentioning, when you say it's grass-fed, and I was even looking at your
salmon, it's wild caught. All the stuff that we talk about that we put on our own bodies,
especially on this show, are in this baby formula. So I mean, it's obviously incredible stuff.
I mean, it's been a long time coming having you guys on here.
We've been using it for years.
I would love if you could leave our audience.
You mentioned it in the beginning to round this out.
You said you give her seven choices.
What do those seven choices look like on a breakfast plate?
That's a good question.
There's so many.
So they recommend
you have at least
one or two,
quote,
hero foods
that are foods she loves
that she'll always want to eat.
One or two new things
that are fairly new
and then a lot of stuff
in between
that maybe she eats one day
or not.
For breakfast,
the Applegate sausages.
She really likes those.
She loves bacon.
So we get,
you know,
Applegate's bacon. You know, Teton Ranch actually just came out with some grass-fed beef breakfast sausages. sausages she really likes those she loves bacon so we get you know apple gates bacon you know
teton ranch actually just came out with some grass-fed beef breakfast sausages which are
awesome whose such eggs are amazing she gets to choose which kind of eggs she wants so do you
want a scrambled egg or do you want she calls it a round egg which is like a fried egg so we use
eggs sometimes we put some berries she likes strawberries but we might also use raspberries
or blueberries she loves carrot sticks so that's a common thing to sneak in her favorite food though
is olives she loves olives she will eat all of us really it's like put them on her fingers oh yeah
yeah the five mama and she has them all on her fingers next time i'm gonna catch her putting it
on her big toe she loves olives that's so weird is that a baby thing i don't know i. I think it's kind of weird. It's great. It's great fat. It's great.
I'm like, oh my God, my daughter has an acquired taste. It's good for your skin. It is, right?
I think it came from my Bloody Mary obsession. I would get a Bloody Mary and I would give her
the olives and she was little and it would be like a special thing at a restaurant. Throw a
little vodka in the hole. There might be a little left on there. Nap time. Yep. And then now she
associates that with fun.
So she loves olives.
You know what else you were talking about?
Breakfast meats.
Force of nature.
Have you guys seen that?
Oh, yeah.
They're the supplier for this.
Our bison.
That is so cool.
They're like the best of the best meat in Austin, right?
They are.
Before we go, you guys are launching a grass-fed whole milk toddler formula the formulas in the
united states i'm gonna say it fucking suck why is this one different yeah so the formulas united
states are all made according to the infant formula act of 1980 so old and we really wanted
to be able to produce something that was with more modern science,
better ingredients that were maybe not available in the 70s, right? And so we decided to create
this toddler formula, which is not technically infant. We cannot recommend this for infants,
but it is made in an infant formula facility. It has the 29 nutrients the FDA requires being an infant
formula. And we've heard lots of pediatricians recommending this for their little patients.
So if you talk to your health care provider, it could be a good fit. But basically, you're right,
all the infant formulas in this country are garbage. They all have industrial seed oils.
They have skim milk from not super healthy cows. They have a lot of super synthetic vitamins that maybe are or maybe are not digestible and absorbed and bioavailable.
Corn syrup.
They have corn syrup.
Maltodextrin.
Their fats are like canola oil and a lot of industrial seed oils.
So we made this one.
So I didn't want to give my kid formula necessarily, but she
weaned at nine months.
I had terrible anxiety, low milk supply.
She had a lip tie that we didn't get revised until she was six months old.
So nursing was so painful for me, which made, which gave me really low supply, which it
was a vicious cycle.
So she weaned at nine months and I had to feed her formula and I ended up with something
from Europe.
But now the FDA is cracked down on all those imports.
And now those parents can't buy that anymore.
I want to ask a question that I know the audience is going to ask.
How does your formula compare to Holly and HIPAA, which I know are very popular in Europe?
We have a graphic for that.
And that's actually what I ended up using.
I ended up using the HALA formula for my kid, the goat.
And it's better than that because
we don't use any industrial seed oil and they still do. They also have crappy sources of carbs.
They have like maltodextrin, which is cornstarch that they're using for carbs. And this is lactose.
So explain the ingredients. You just have a lot of vitamins and minerals in there?
We have whole food ingredients. Our goal was to put as much whole food ingredients in here as possible
we do have some synthetic vitamins in it right to meet these fda targets but our first ingredient
is organic lactose and then we use organic a2 whole milk powder from an amazing regenerative
farm out in california called um alexander family farm we went to visit those cows they're awesome
regenerative like magical place out there land to market aren't their milk was so good we had
it nutritionally tested we didn't have to add as much vitamins because it was already so rich
in in nutrition and we were the first ones to use the actual whole milk to keep all the fat
in and then we use a galactooligosaccharides, which are a
medium chain, I think medium chain carbohydrate that is very prevalent in breast milk. Like 20%
of breast milk is galactooligosaccharides. And we use whey protein concentrate for some of the
protein. We use olive oil, which you can't use in infant formulas yet because it just wasn't
approved in 1970s, right? Coconut oil. We we use palm oil which can be a controversial topic from
a sustainability perspective but palmitic acid is very prevalent one of the main fatty acids in
mother's milk and we have a sustainably sourced palm oil source and there are some studies that
say that palm palm oil is not great for the gut but we use it in such small amounts that it's not
one of the huge sources of fat in this product. So it's, you know,
minimal. We use cocoa butter, which was a really awesome find. Tastes really great,
adds a lot of the saturated fats that we needed. And then one of my other favorite ingredients and
why it's actually not certified organic because we use wild algal oil, which provides the DHA
and the EPA for brain development.
And, you know, we could have gotten fish oil,
but it smelled a little funky.
You can't get organic, wild, anything.
So it's just wild.
What do you think about a lot of parents that are feeding their kids plant-based formula?
I don't really agree that it's healthier
unless your kid has a huge issue with cow's milk.
Okay.
If that's the case
do what you gotta do right i mean i would love a goat in my backyard and i would love michael to
milk the goat every day and bring it in with like the butter churner so one of the reasons go milk
give you a choice lauren yeah choice a is i don't do that and choice b is you do the goat milk
i want to see that on instagram yeah i actually drove an hour after Della weaned and I was using the Hala formula.
There's a farm just east of Austin that does raw goat milk.
And I would drive an hour each way and get a whole cooler full of raw goat milk that had been tested.
It's a really nice dairy.
And so she would drink a couple bottles of that a day too.
Does the goat want to come live in our backyard? No, this formula looks really amazing. We're not
in the formula stage right now, but soon it looks like we will be or hopefully not. Well, who knows?
You know what though? My opinion with all this is like fed is best. I agree. You do what you can do.
I think that there's been so much pressure put on women to
breastfeed. And like, there's a lot of reasons why you can't breastfeed and that's okay. I feel like
when you start becoming obsessed with it and giving it so much energy, it almost overtakes
you and dries your milk up. That's exactly what happens. I'm going to go into it like whatever
happens happens and like I'm not doing this for anyone but my baby and me okay code
skinny for 15 off you guys can use it on my serenitykids.com i personally would recommend
starting with the broccoli puffs it is something that zaza asks for every single day you've seen
it all over my instagram one of the reasons why i wanted to interview you guys. She loves them. I now am also going to recommend
the turkey bolognese 100% pasture-raised turkey
that you can put on pasta.
I'm going to put that on lentil pasta for her.
And the formula is on there too.
So go crazy skinny on MySerenityKids.com.
Where can everyone find you guys?
Pimp yourself out.
So we have an awesome website, MySerenityKids.com. You could get subscription on there. Where can everyone find you guys? Pimp yourself out. Yep. So a lot of conventional regions. We're in most Kroger's, a lot of Target's as well. So
really everywhere baby food is sold, we will eventually be. But we have a store locator on
our website to find us in retail. Of course, you go online to our website and use the skinny code.
And Instagram at My Serenity Kids.
Yep.
Can we do a giveaway?
Sure.
Yes.
Okay. Let's give away my favorite products to one lucky audience member. All you have to do is tell us
your favorite part of this episode on my latest Instagram at Lauren Bostic and make sure you're
following at my Serenity Kids. Serenity, Joe, thank you so much for coming on. I took a page
of notes. Yay. Thank you both. And honestly, congratulations for all the success. I also
think you guys are making a huge impact on the world. Thank you. Congratulations. Thanks for having us.
Parents, do you want to win a big sparkly new package of Serenity Kids for your kids?
Or you could gift it to someone else's kids.
All the healthy foods.
All you have to do is tell us your favorite part of this episode on my latest post at Lauren Bostic.
And make sure you're following at My Serenity Kids.
Thank you guys for listening and we'll see you next time.
All right. So I recommended this the first time I had a baby and I still recommend this the second time after I had a baby and that is testing your hormones. That has changed the game for me.
I remember the first time I tested my hormones and the doctor told me,
even if I ate perfect, quote unquote, and worked out every day, I still wouldn't lose weight
because there were issues with my hormones and my thyroid. And so I was so relieved to have that
test. And the second time being postpartum, I took a test at home and the test that I used is
Everly Well.
So they have at-home lab tests that can help you get the knowledge and support you need
so you can become healthier.
The one that I would recommend is the at-home women's test.
And basically it's a comprehensive hormone panel for women at all stages.
So you can test and measure your hormones, your antibody levels,
and you can just check for any abnormal levels that may be keeping you from feeling your best.
So what you do is it's like a little finger prick sample collection, and then you do a saliva sample
collection and you send it in. It's literally so easy. Okay. They also have like a food sensitivity
test. You can go on their site and check it out. I'm a huge fan of the site and I feel like everyone who's listening to this podcast will be
too. So you can just measure all your 11 biomarkers. And I think it's so smart to just
know where you're at with your hormones and your food sensitivity. You can collect your sample,
use the prepaid shipping label, email the test back to a certified lab, and then you get physician
reviewed results sent straight to your phone in a few days. It's so easy. And our listeners get a code.
Everly Well is offering a special discount of 20% off an at-home lab test at everyeverlywell.com
slash skinny. That's everlywell.com slash skinny for 20% off your next at-home lab test,
everlywell.com slash skinny. Please note that this episode
may contain paid endorsements and advertisements for products and services. Individuals on the
show may have a direct or indirect financial interest in products or services referred to
in this episode.