The Skinny Confidential Him & Her Podcast - How To Start A Blog, Snapchat and Awareness, Jaw Surgery, Authentic Content

Episode Date: March 14, 2016

#2: On this episode Lauryn and Michael discuss How to start a blog/brand online. They also talk about Snapchat and Snapchat awareness, Lauryn's experience with a very traumatic Jaw surgery, and creating Authentic Content To learn more about The Skinny Confidential visit the site HERE To connect with Lauryn click HERE To connect with Michael click HERE    

I can't. Had to give myself a little energy. And we're back with my radio show. Jordan and Lauren. No, I'm just kidding. Michael had a radio show on Anchor for like one second. No, I still have it. You go on Anchor and you'll find my radio show. I feel like that's out. It's a very traditional radio show on Anchor for like one second. No, I still have it. You go on Anchor and you'll find my radio show.

I feel like that's out. It's a very traditional radio show. There's some good, not very good dating advice. Okay, we are back with the skinny confidential, him and her podcast. We did the first episode. You almost hit me in the face. This is the second episode. And we've got some hot topics.

Number two. It's even better than number one. Yes, of course. Right, Jordan? You got to get that. Yeah. We're's even better than number one. Yes, of course. Right, Jordan? Yeah. We're back here with Jordan again. She's still off camera. I'm here.

We have still not figured out a way to get her on the camera. We're going to figure it out. One day, guys. One day. I think if anybody out there knows, is there like a wide angle lens? We're working with a Canon 5D. Maybe we should just put a screenshot of my face in the corner and just have it be like me there. Taylor, get on it.

Taylor. We're here with Taylor. Taylor's back there. He's a tech guy. He's sipping a beer again. Anyways, so we are going to discuss a couple of hot topics, like I said, but first I want to let you guys know how important it is to subscribe. Subscribe on iTunes. Subscribe as many times as you can. Tell your friends, your pets, your boyfriend to subscribe. And also tweet us questions at AskHimAndHer. Use that hashtag. Is it only on Twitter? They can do Instagram too. You can send questions via any social media platform.

You can still send me questions on snapchat which is very important Michael Bostic I can't shameless plug he thinks he's literally like Kate Hudson like how to lose a guy

in 10 days like on snapchat but remember I'm the one picking the questions so somehow Jordan needs to see it so I will forward it to Jordan

okay that's like literally obnoxious Jordan doesn't want to do it then I guess I'll like I'll know the questions in advance though so maybe okay

hashtag ask him and her and spout out. Subscribe. I'm looking at Pixie right now. She's in the bed. Pixie. It's my child. Okay, so subscribe and ask us questions via hashtag ask him and her. And before you even listen, rate me

five stars. Us, us. He likes to say me. I can't with that. So anyways, let's talk about how we're going to New York tomorrow and Panicky Susan's coming back. Wait, pause. Everyone needs to hear the backstory of Panicky Susan because if you don't know, it's quite hilarious and panicky and anxiety watching someone else have anxiety which is my favorite pastime okay well i mean i don't want to no i mean i feel like i can explain it the best so i had major major jaw surgery and you guys know that if you read my blog and literally i looked like the nutty

professor for like eight months the doctor and after the jaw surgery went to new york fashion week which is okay that's that's a whole podcast i have an introduction if you haven't seen lauren lauren sorry lauren you're a total badass and you posted your swollen pictures so go to the skinnyconfidential.com and search swollen and you will see she's not joking she was like literally freaking she was literally like a jack-o'-lantern head my dad was like i love her but she was like literally freaking she was literally like a jack-o'-lantern head my dad was like i love her but she was like my little pumpkin head babe you like loved it though like it was like jack is it what's his name jack frost from jack no i was no i was literally like like the nutty professor on steroids but just in my face i got really skinny by the way like when i was

like having a whole surgery i was literally like couldn't open her mouth i couldn't open my mouth it was a it was a rocky couple months he remembers that part well boys it was a rocky couple i know so so i had jaw surgery i blogged about the whole entire experience um it was gnarly like i thought it was going to be like a couple weeks it turned into like nine months. Still dealing with it. Still swollen. But I'm definitely. It's definitely been pretty interesting.

Pretty, pretty interesting. Pretty, pretty interesting. Shout out to Mary David. So, panicky Susan. So I had major jaw surgery. The jaw surgery was like super gnarly and I was so swollen and I caught Snapchat and like, I'm not going to like make you guys look at my face when it's literally like the fattest thing you've ever seen on Snapchat. Like no filter could fix that. Right. Honey, come on. You can say it. Like it was bad. I mean,

yeah, maybe I said, maybe like, let's take it easy on the selfies for a little while. So I took it easy on the selfies for like eight months. So anyways, I had to like use something else to like entertain you guys. So naturally I just felt like I should show Michael's totally true authentic self, which is panicky Susan and panicky Susan is Susan and Susan's constantly panicked when we travel. Like she is all over the place. Whoa, whoa, whoa. Stop saying she like I'm still okay. I feel like it's a she, but like we can say it's a he if we're on the podcast.

Susan's soul, Susan's spirit animal is a she. Yeah, it is a she. No, let's back it up. Okay, my dad always goes into these panics. We have a company together called Jetbed, and we do these conventions every year. And say the convention starts on a Thursday. Well,'s like we better get there on monday but literally the last time we got there we try to go in the convention hall and the guys that like the the guys that are there on ladders and like driving around forklifts look at them like whoa whoa whoa

dude like what do you what are you doing here he's like i'm here to check out the booth they're like look sir you can't come in here there was was, like, literally crickets. He was like, so basically. So the panicky Susan is my creation to explain him. And somehow they adopted it to me, which is complete bullshit. I mean, like father, like son, though. The apple obviously doesn't fall far from the tree. No. Listen, guys.

When you travel, it is like traveling with Godzilla. Like, everything is planned. Like, we have to get to the airport eight hours early. Like, we're camped out. Like, your friends with like

the airline stewardess pre-check in. I do not like to miss flights. You take your shoes off and we don't have to take our shoes off. The one time that I let Lauren take the reins,

we missed the flight out of New York. It was a cold and stormy night. It wasn't that cold. We got stuck in some kind of Sheraton or some kind of

fucking hotel somewhere and she puts on, I'm having anxiety that I missed the flight but she puts on of all movies Gone Girl and it just scarred me for life I'm never going to miss a flight again I feel like I would Gone Girl you though it's like you don't get better with flights you gotta get better

you're so gnarly anyways, Panicky Susan was this character that I shared with you guys or shared with you guys when I had jaw surgery and I couldn't be on camera and I had to show like, like someone else in my life. And it was just too easy. We're there. Like it was real. It was going on. Like we were traveling to Paris and New York fashion week, which I obviously didn't make my cameo. I'm not going to be doing too many runways. There was no runway experience with that nutty professor.

No, no, no, there sure wasn't. Oh, I felt like I got my radio voice there. No, no, no, there sure wasn't. Oh my God.

I got Steven on. So Panicky Susan is back again. We're going to New York tomorrow. We're catching the bad eye. So we're going to

New York. Lauren's doing something with Shape Magazine, which is pretty fucking cool. I have a couple meetings out there and we're going to make kind of a trip of it. New York's our favorite place.

We love New York. Favorite place in the world. We love it. And I've been to a lot of places. So has Lauren. I just like how you can, like, drink champagne and eat what you want. Listen, I live in Southern California, and my personality is, like, I should not be here. I was driving around yesterday in traffic, and everyone just laid back.

It's just cruise, bro. And I'm like, I like the fast pace in New York. I'm all for it. We liked it. No, it's so much fun. You can walk wherever you want to go. There's so many great restaurants. It doesn't close at 1030.

And the pizza. I mean, the pizza is so good. But anyway, I think we should probably just get into the show here. Yeah, so now that you guys know who Panicky Susan is. Susan's back tomorrow. Look for him on Snapchat because it's hilarious. Snapchat Michael Boston. Oh, my God.

Can you not shameless promote yourself? Shameless promote. I can't with that. The whole point of this podcast is so that Lauren and Michael can interact with you guys and ask questions. So we are actually getting questions in now. If you want to send in more questions, send them to hashtag ask him and her and is spelt out or send them to anyone on Snapchat here. Um,

and so we'll just get right into it. So the first question that I'm going to pick, cause I'm picking the questions is, is from Ariana and she says, I want to start a blog. What is the best way? Ooh, that's like a broad question. I'm probably going to let Lauren like take that and then I'll fill in because I feel like when, so I feel like I'm going to, I'm going to jump in if it is starting this as a business, probably Ariana. She probably wants to be a blogger and I'm going to let Lauren. No, I think that this industry has become saturated

but that doesn't mean that you can't jump into it and do it right. But if you're going to... Well, let me say something about saturation and I think this goes for any business.

It's only saturated if you're not good. If you're planning on launching a mediocre blog, then maybe don't launch a blog, right? Or any business. But if it's like balls... No, this applies to any business. If you're planning on launching a mediocre blog, then maybe don't launch a blog, right? Or any business. But if it's like balls to balls. No, this applies to any business.

If you're – like I hate when people say, oh, this industry is saturated or this business model is – like if you're planning on being like everybody else, then yeah, maybe it's saturated. But if you're planning on being fucking amazing and you actually have something to say and some valuable content to provide to people, then by all means, launch the blog because you're going to shine and you're going to put all those other people that are performing at a mediocre level to shame. Well, that's something I always hear you say, Lauren. You always say, be authentic, be authentic, be authentic. Yeah, absolutely. Yeah, that's like the number one tip.

Authenticity is really important, but here's the thing. You can be as authentic as you want and try to be a blogger. But if you don't have something amazingly dynamic to say through a blog, it's not going to work. But you haven't heard my however, however, maybe you're amazingly authentic and you're really good at writing a book. Or maybe you're really good at doing something else. It doesn't have to just be a blog. What's her question? Her question is how do I start? We're getting veered off.

The question is just with anything else, any kind of business, any kind of blog, any time you're entering any industry of any kind of professional nature, the question is how to start is to start. Just start. Just do it. Yeah, just do it. Stop contemplating. You're not going to launch with the perfect product.

Okay, him and I like so disagree on this. Do you think she should like- Let me just back up. Lauren's going to disagree with me on this, but let's just say this. Lauren has changed the Skinny Confidential now how many times? This has been the fourth time and it's been five and a half okay so my that's a perfect example of what i'm saying is she did not launch with her picture perfect product but i did think it was the picture perfect product when i launched it yes but the main thing is you got to get started and if you're not going

to get started you're going to wait for that perfect time he's right you're going to miss the boat i mean it's time to go also this is Jordan on the side here. I feel like they can hear that you're, like, on the side. You're like, hello. It's me. Also, nobody wants to look at things that aren't pretty. So, like, put some effort into it, right? Like, make it pretty. You say, like, just launch it.

Like, you can't just, like, you have to, like, have a name. No, but here's what I would say. I don't mean just launch it, though. I mean, if that's what you're going to do. it no not just that if your blog is what you're going to do then yes one get off your ass and do it but two this is not like a little side thing that you can just kind of do as you go like this has to be your main thing you have to be going in this you have to be putting a shitload energy a shitload ofload of time. Okay. You got a job. Maybe you got a traditional nine to five. That's fine. No problem with that. But you still have out like, what are you doing from five till two in the

morning? You got to really, really get after it. I mean, it's not something you can just kind of trickle into. You got to like really put an emphasis on it. This is a project. This is where you're putting your name. This is where, this is what you're putting out there into the world. Like this is not something where you can write a piece of content and say, I hope that works. Like it's going to take time. It's going to, you're not going to start a blog. Money, time, um, dedication. I like to compare blogging to modeling. I think I've seen Lauren work on this. You got to compare, you got to compare blogging to modeling. Everyone five to seven days a week, they're a model. When you say

for bookings, you and I were laughing about this. On Instagram, you go on Instagram and there's all these girls on Instagram that are for bookings, email maureen at bookings.com. Maureen?

Who's Maureen? Bookings. It's not a real model. It's a fake model. Bear with. So there's so many models on Instagram modeling saturated, but the models that stand out are the ones that, that let it kind of like take over their life and like make it a brand and like make it like their full-time job and like really go for it. And blogging is the same as modeling. If you're going to be a blogger, be a blogger. Don't be a half-ass blogger.

Or don't be a blogger at all. Well, the question was, how do I get started, right? How does she get started? The way you get started is you get started, you have something unique to say, you have some legitimate content. You love niches. Yeah, you have a little niche.

There's nothing wrong with... I see a lot of people start a business and they think they need to capture everyone. There's nothing wrong with starting a niche. Start small. And catering to that audience and really providing that audience with a shitload of information and a shitload of value. And letting that audience kind of build your brand for you. I mean, don't come out there and just grab at everything and hope that you can, you know, please the world.

Get the people that will identify with you. Speak to them. Provide them really valuable content on a daily and weekly basis. Consistently. Consistently. That's where you start. Be authentic. Be consistent.

Keep going. Work your ass off. But also don't, like, launch. But also, launch with your vibe. If you're a tomboy, don't launch with a bright pink site that's half-assed. Launch with a vibe that represents you. Do the best logo you can do with the budget that you have. Have white space. No one likes an all- black website, by the way.

Just so we know that. Well, you're getting too specific. I disagree. I disagree. Okay, he disagrees with me. I'm a perfectionist. If your vibe is all black website, then do that. Don't listen to what Lauren says.

Black doesn't translate well. No, it doesn't matter. People are going to do what works for you. But I think with that, we've kind of answered that question, right? Good luck, Ariana. I feel like we beat the shit out of the question. Like the questions, like I don't know if we really answered the question. Ariana, if we didn't answer your question, ask the question again next time. And we will put it in a nutshell, get started, provide authenticity, provide value

and do it consistently. Yeah. Next. Yeah. Okay. We're obnoxious. Literally. Okay. The next question that I'm choosing is from Lisa and she's asking lisa i feel like that's your mom is that you i feel like you had your mom call in because we don't have questions it's like lisa b like like with your mom mj mjt mom i know like nine eight three five okay lisa's asking why are you putting so much emphasis on Snapchat? Why are you guys doing that? I mean, do you want me to take this? I mean, you're going to take it either way, so you should.

It sounded really sexual. Ew, okay. Well, that's awkward. Okay, so I started going on Snapchat because Lauren, back to the panicky Susan thing, was snapping me in every kind of weird angle. I was loving it. Light. So I figured, hey, look. I'm going to tell my side of the story.

I'm going to get out there and show what Lauren's doing behind the scenes. We're both on the same story. But we both have completely different opinions of the story. It's like a parallel universe. No, but my parallel is right. I'm not good at Instagram. I feel like my personality does not show on right. I'm not good at Instagram. I feel like my personality does not show on Instagram.

I'm not good with pretty pictures. Well, how can you show your personality on Instagram? No one can. It's just like a curated image. Let me just answer this question. Oh, okay, I will. She likes to interrupt a lot.

So do you. I said, I want to have my own Snapchat. I like Snapchat. It's my favorite social platform. I don't like Facebook. I don't like Instagram really. Twitter, I've never really

put an emphasis on. But I like Snapchat because I can just go boom, boom, boom and blast a snap out there in the world. And it's just a lot of fun. And you know. And you also like to jog and snap. Yeah, I like to do whatever I'm doing. I feel like you've never jogged until you got Snapchat though. No, I have. Oh, okay. I haven't seen it in like the whole eight, nine years. He's like, and I'm jogging.

Why do I put such an emphasis on Snapchat? It's not really about why I put an emphasis. I feel like it's a way for me to connect with the readership and engage. I feel like sometimes when I'm talking to you guys, I'm texting you guys. It's such a quick, easy way to connect with the people that read the skinny confidential it's it's awesome I mean yeah it's not like I read I read a lot of books and like how interesting would it be if I put books on Instagram people would get like three likes and be like cool books but on snapchat I can actually like put the book out there I can talk about why I like it people interact with me

they can ask me questions I can give them advice they can give me advice like it. People will interact with me. They can ask me questions. I can give them advice. They can give me advice. Like, it's just a cool platform. Not to mention, I'm fucking fun to watch. Wait, you just said I interrupt, but I feel like you interrupt. Snapchat, Michael Bostic. Oh, my God. Is that the second or third time? That's the second. Shameless.

Hopefully, I haven't got any followers yet. Okay, so. No one's following. Snapchat is amazing, but if you are like in a bad mood or you are feeling your personality is not on like fleek or fleck. Yeah, but you can still Snapchat. No, you can Snapchat, but just like there's been a couple bloggers, not naming names, that I like less after I've followed them because I feel like... I got a message I got to show on. I see that.

We can keep it going a little. We're good. I feel like if you don't think your personality translates well in 30 seconds on film, then you should not Snapchat. Snapchat. What you should do, though, is there's, you could do Anchor, you could do Periscope, you could do Instagram. You can join me on Anchor. No, no, here's the thing.

Snapchat doesn't do everyone's platform. I'm not good on other social platforms. Okay? You're very good on Snapchat. But I like Snapchat and so that's where I feel like my biggest... And Michael Bostic. And Michael Bostic. Where my biggest strength is. So that's why I like Snapchat. That's why I'm putting a big emphasis on Snapchat. If you're of the shyer nature, I mean, literally you can get a shot up

my nose. I could have nose hairs that day. I don't care. One time you did make me do an extra filter though. I'm not going to lie. Well, okay. But my point being is that I'm comfortable on Snapchat. If you're comfortable on Instagram, you're comfortable on a blog, you're comfortable on whatever. Find your platform. Yeah. But the reason I'm putting such a big emphasis on Instagram, you're comfortable on a blog, you're comfortable on Facebook, whatever. You like find your, find your, find your platform. Yeah. But the reason I'm putting such a big emphasis on Snapchat, and I think probably this goes for you too, Lauren. Taylor's literally sweating and perspiring because we're running over.

So we need to ask the next question. No, no, no. But I think, let me answer the question. The reason I'm putting such a big emphasis on Snapchat is because it's my favorite platform and I feel like I can showcase my personality the best on it. Lauren, probably the same. It's our favorite platform. It's our favorite platform. And you know what has been so fun? It's like me and Michael have

found like this. So mom, if that's you, that's why. Don't be nervous. I'm putting my life out there. She gets really nervous. But Lauren, you like it because of the reader engagement. I like it because of the reader engagement. I respond to every single snap. I don't care how busy I am. I will respond. But also I like have this like fun banter with Michael that we have like without the like cameras there and we like have it on Snapchat and it's so fun to share so next question though we gotta go okay Nico is asking Nico's your boyfriend so okay just so you guys hi babe Jordan's like trying to it's episode two guys wait I feel like you should put Nico's snap name up since like you're like gonna tell your boyfriend Nico's snap is also my lawyer're going to talk to your boyfriend. Okay, Nico's snap is...

He's also my lawyer. He's a damn big one. We should have Nico on sometime to talk about. We will. We will. If you need some legal advice. Nico's snap is Nico Becerra's snap. I feel like you Bostics are throwing in your snap name too.

And you can also snap me to get his snap. My snap is Jordan Bostic. Oh, wow. You guys are just slacking. I can't. Okay, so anyway, going back to the question. Nico,

how do you drive... Go ahead. Nico, how do you drive traffic to your Snapchat? That is an awesome question. Wait, you didn't finish the rest of the question. The question is how do you drive traffic to The question is how do you drive traffic to your Snapchat and how do you keep people interested? Do you want to start or do

you want me to start? If you let me start, that would be really different. Should I start? Okay, so anyways, I'll start. Okay. Wrangler in chief jumping in. Lauren, ready, set, go. Okay. How do you drive traffic to your Snapchat? You growth hack it, which he's laughing under his breath. Cause he taught me how to do that. Basically you use your other platforms to drive traffic. Um, you don't do it in a manipulative way. Wait, excuse me. Simplify it. Simplify it. I'm going to tell my story. You tell yours. Okay. So you growth hack it. So like say you're on Twitter. Twitter. What's it called? It's just, do you want me to, you go ahead.

No, you go ahead. You go ahead. Someone go ahead. I'll go ahead. It's not, Snapchat's not the, it's not the same as the old tradition, the traditional way that, you know, Facebook or an Instagram or a Twitter work.

You're not going to see if I, for example, Taylor back there, if I follow him, he doesn't know if I'm following him unless he catches me viewing one of his videos. Lauren doesn't know if I'm following him, you don't. So there's no explore page. There's no popular page. There's no, your friend liked this. There's no friend like that. So there's no buying fake followers. I can't with that either. Okay. But so how do you drive traffic to it? Okay. So you have to drive awareness the old way. You have to let people know, like I've been shamelessly plugging my Snapchat on here in hopes that this platform drives viewers. So if you go to my, my Instagram right now, and the first thing you'll see in my bio is Snapchat,

Michael Bostic. I will post Instagram photos and talk about Snapchat. I will go on Lawrence and shamelessly put my name on the screen. I will go on other Snapchatters and put my name. I mean, it's the, it's the old story of traditional marketing. You have to get out there and let people know that this platform exists. It's not the same as an Instagram or a Facebook where someone's going to stumble upon you. You have to let them know that you're there. So it's very intentional.

Yes. And then to answer the second part of how do you keep people interested, you have to provide content and value and something interesting to watch. I mean, no, I don't want to see you walking with your feet and looking weird in the car. I don't want to see the Kylie Jenner look in the car. Unless you're Kylie Jenner and you just have that kind of... If you're Kylie Jenner, keep doing what you're doing. But if you're not Kylie Jenner, no one wants to see you with your long acrylic, like going down like your neck.

Lauren, something I've heard you say that always sticks out to me is you say it's called a story for a reason. Can you like, because I feel like this totally relates to the question. Here's the thing. If you have Snapchat and you're not telling a story, you're doing it wrong. In my opinion. Unless you're Kylie Jenner. Like if you're Kylie Jenner, like you can spread your butthole and like, you can spread your butthole and, like, you're fine.

Throw a filter on it and, like, you'll get it. Is she spreading her butthole on there? She's doing a couple things that you haven't seen. Okay. So what is the story? Like, tell them what the story is. So the story is, like, the story of your day. So, like, when you wake up, like, what are you doing?

But once again, if the story of your day. You've got to stop interrupting, though. Okay. it's the story of your day. Stop interrupting though. Okay. Go ahead. Go ahead. Okay. He has a problem with it. Okay.

So the story is like, you wake up, like, what are you doing? Like for Michael, he wakes up and he like reads his paper and he like has his book and he has his hot lemon and water, which he copied me on. And then he goes to the gym and he has a green juice. And like, there's a way to creatively tell that story every single day. But like, then you, your story is different every day. Cause you add to your story of your work, you have your, your nighttime thing, whatever it is. The point is, it's like, tell the story throughout the day and involve your personality. Okay. So that's how you keep people interested. So like, how do you get people to watch your story? Like how it say I'm

a normal person, which I am able to watch your story. Like how, say I'm a normal person, which I am. You get people to watch your story by providing interesting content, something different, something that showcases your personality. I mean, don't try to copy somebody else because that's not going to change. No, that, wait, we got to like talk about that for a minute. Well. Really quick. Okay. I know Taylor's texting you to get off, but. You guys, just listen for a little longer.

Copying someone else is not the way to go no you have to be yourself it's going to be it's your story it has to be authentic it has to be unique um you keep people interested by providing them with something interesting to watch that they haven't seen before that provides them with value and content yeah i mean what was my story yesterday it was not nothing too crazy but about my acupuncture experience and you know you can put a spin on that. I had a meltdown driving to get my, you know, in the traffic in San Diego. And I tied it back to, you know, why I think San Diego is worth. It's not manipulative either. It's like you're actually telling a story.

No, I'm actually telling a real story. There's no, for me, there's no, I don't, I'm not making anything up. And wrap your story up too. Like people don't wrap it up. Like some people will be like telling their whole day and then we'll just stop the story. Okay. So we're going to stop this conversation because it's gone on forever. So anyway, you drive traffic by bringing awareness to a platform that people maybe don't know exists,

meaning your platform on Snapchat. Doesn't Snapchat have a link now too? It does, but it's not. Use other big Snapchatters. If you're a YouTuber, use your YouTube channel. If you're on a blog, use your blog. Isn't that growth hacking? Yeah, use your YouTube channel. If you're on a blog, use your blog. Isn't that growth hacking? Yeah, that's growth hacking.

But basically, you're taking an audience that you already have, hopefully, and if you don't, then you've got to find other creative ways, and you're transporting them by bringing awareness. Okay, so we're going to... And then you're providing value and interesting content. We're going to growth hack this podcast and say on the podcast that you guys should subscribe. I'm going to be Snapchatting. No, that's too late.

That's inception. No, I'm going to be Snapchatting about this podcast. Oh, that's obnoxious. Which will lead back to Snapchat. Okay. Well, Jordan's bored. She's asleep. Okay.

So we are going to growth hack at this podcast. We're going to say to subscribe. I cannot talk after two sips of champagne. And we're also going to tell you to ask us questions via the hashtag Ask Him and Her. And it's spelled out. It's not the and symbol. On Twitter and Instagram. And you can still Snapchat and Instagram if you have one.

I feel like Michael has said his Snapchat handle so many times today that you guys have memorized it. I won't say it again. It's just not going to happen. Mine is at Lauren Everett's. And we will see you guys next time where we will be discussing other things other than growth hacking and Snapchat. Bye. Bye.