The Skinny Confidential Him & Her Podcast - How Your Air Quality Could Be Harming You & How To Cleanse It Ft. Mike Feldstein, CEO Of Jaspr

Episode Date: May 24, 2024

#704:  Today we’re sitting down with Mike Feldstein, founder & CEO of Jaspr, an air science & technology company. He is an unconventional entrepreneur who sees challenges as opportunities and who i...s constantly finding solutions to problems others see as insurmountable. Jaspr, Feldstein’s latest venture, is the culmination of Mike’s diverse background in air quality, disaster restoration, and entrepreneurship and it is his mission to protect air quality and improve human health through innovative products and education. Today he joins us for a conversation on air quality, what we should know about the air in our homes, and how we can heal ourselves of the symptoms of bad air quality.    To connect with Jaspr click HERE    To connect with Mike Feldstein click HERE   To connect with Lauryn Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To Watch the Show click HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential   This episode is brought to you by Jaspr   Visit jaspr.co and use code SKINNY for $200 off if you buy before May 31st, 2024 and $100 off after May 31st, 2024. Free returns on your purchase if you're not happy in the first 2 months after you buy.   Produced by Dear Media

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Starting point is 00:00:00 The following podcast is a Dear Media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to The Skinny Confidential, him and her.
Starting point is 00:00:22 If you think about this, if you go outside most days and you ask five people to guess what temperature it is, you're all going to guess. No one's going to say 90 and the other person says 60. Because you literally have temperature sensors built into your skin. You know if we go into a rainforest, it feels very humid. If we go into a dry sauna or the desert, it feels very dry. When someone says it's stuffy or I just need fresh air, that just means the CO2 is really high, which means the oxygen is not great. There's been a million studies, whether it's the performance of chess players, SAT scores, the list goes on, like human performance goes way down when the air quality is poor. This episode is wild. You are going to learn about air and how important the quality of your air is.
Starting point is 00:01:08 I learned so many things that I was not aware of when it came to air quality. I picked up so many tips and takeaways that I could apply to my own life. We all obviously breathe air. We want to be breathing the best air. I became fascinated with the subject of air after we had Ryan from Test My Home on our podcast. He talked about all the toxins and molds and EMFs in our house. And one of the main things that he focused on was the quality of air. We had the founder and CEO of Jasper, Mike Feldstein, on the podcast. So he's going to talk to us all about how to improve and protect our air quality. Every single person on the planet needs to listen to this. He also gave you guys a code at the end.
Starting point is 00:01:50 On that note, Mike of Jasper, welcome to the Him and Her Show. This is the skinny confidential Him and Her. Mike, welcome to the show. I was introduced to you by someone who lends huge credibility to your product. So Ryan from Test My Home came to our house and he spent the entire day testing our entire house. It was like two days. Yeah, it was a long time for mold, EMF, air quality, all the things. And one of the things and the feedback that he said to me is I needed to get a Jasper air filter immediately. And he hooked me up with one and I've like never looked back. It's the best air filter on the planet, but it's also so beautiful. I think of
Starting point is 00:02:39 it like almost a piece of furniture. So let's, this episode, I really want to get into air and air quality, but I would love a little bit of context of how you even got into knowing so much about air. Before this whole air quality Jasper phase of my life, I was actually in the disaster chasing business. So floods, fires, hurricanes, hailstorms, natural disasters. So I was the guy who would, California is on fire. Houston has a hurricane, things like this. I would fly to natural disasters and then rebuild and restore and clean homes after like the biggest catastrophe. So we weren't like that regular, like mold removal company that you call when there's like a, a sink leak. We were the guys who would go to like catastrophic events. So that was what I was doing
Starting point is 00:03:25 in my twenties, which was a perfect way to spend my twenties. And we got to see, so Fort McMurray is a place in Alberta, Canada, and they had the biggest fire in Canadian history in 2016. And I'm talking like bad, bad, bad, bad, like 3,000, 4,000 homes burnt. But what people don't realize, it's not just the wildfire smoke. When thousands of homes burn, every WD-40, every jar of paint, every factory, every car, when you would drive through communities, all you would see is chimney stacks, ash and chimney stacks, because that's the only thing that can withstand the fire and the extreme heat. So all 100 hundred thousand people
Starting point is 00:04:05 who lived in Fort McMurray got evacuated. No one died. That's good. They were evacuated for a month. Why a month? Because literally the air quality after wildfires can stay bad for months. So after a month is when they were allowed to start coming back in. In fact, actually a month is when we were allowed to go in to start working. Some of them stayed away a lot longer. So I was cleaning up these heavily, heavily smoke damaged homes. And most of these homes didn't see fire. They were like a mile from fire, but the entire homes were just like drenched in toxic smoke. So there was a lady named Tanya. There was many examples like this, but Tanya is the most, like when I think back to how we got into this, she's the one that I resonate with most. She had a little baby at the time and the baby was on a nebulizer and we cleaned her home. We tested the air quality. It was, so we restored her home, throw out everything, the carpets,
Starting point is 00:04:55 the furniture, deep clean everything, throw out the clothes, like fully clean, clean out the home, purify the air with big industrial air cleaning machines that look like photocopiers or subwoofers. They're called air scrubbers. We checked the air in their house and it was good to go. So we said, Hey, like green light, move back home. We tell the insurance company, you know, they can, they basically, they stopped paying for the hotel. Family moves home, get a call a week later from Tanya. Her baby's in the hospital. Baby can't breathe. What do you mean baby's in the hospital? We go back to Tanya's house. We check the air quality, incredibly contaminated again. She was right. This was not in her head. We checked the air was off the charts. What I didn't know then that I do know
Starting point is 00:05:32 now is because the air quality is so bad. So we cleaned the indoor air, but the outdoor air was still so bad that it just came right back in and recontaminated everything. So we called the insurance company. We're like, Hey guys, Tanya's house is completely contaminated again. What should we do? Should we reclean it? My suggested idea was, I think they should go back into a hotel for like a month or two. Let's get them back out of town. And then we'll wait till the, we'll clean again in two months and then we'll bring them
Starting point is 00:06:00 back home. And insurance said, no way. Like they signed off. Our check is on the way to you. They already signed off. Like we don't clean twice. So I'm like, damn, we just got paid all this money. We cleaned this whole home.
Starting point is 00:06:12 Now it's contaminated again. And baby's still in the hospital. What are we supposed to do? So we actually just brought our big industrial air scrubbers that I was talking about before to her house. And we bought three of them. And these were like $2,000 machines, very effective, but loud and ugly. So we brought them to her house. And we bought three of them. And these were like $2,000 machines, very effective, but loud and ugly. So we brought them to her house and within about two, three
Starting point is 00:06:29 hours, the air quality was good again. So they moved home and this was like a reoccurring theme. So we'd clean the home, they'd get recontaminated, bring these big machines in, that would be enough to keep the air quality down. This kept happening. So I'm like, we can't have all of our industrial equipment out there. Let's just go to Best Buy, go to Home Depot, buy like five or six, seven little air purifiers and give it to them. Well, we did that. So we went and bought all the typical brands that you're used to seeing at Best Buy and Home Depot, small little air purifiers. You're asking me why we didn't make a small one before those exist. We bought all those little ones, put them in the house and within an hour, the air quality was bad again. So we're like, what the heck? So the way I like to explain little air purifiers is they're like
Starting point is 00:07:09 kettles trying to heat a bathtub. So kettles are awesome at heating water for a cup of tea. You can't heat your bathtub with a kettle because as you're heating up the bathtub, it's cooling down faster than you can heat it up. So this was like super eye-opening to me. And then the other one little thing that happened was a lady named Angela, same story, basically her baby wasn't in the hospital, but they were really sick. We left the big machines there. I went to her house and they were off like, Angela, why are these things off? She's like, I know, Mike, I know, I know, I know. I'm sorry, but they're really loud and they're really ugly. She's like, I just couldn't
Starting point is 00:07:42 take the noise. So this was like a big aha moment for me. So the reason I got into the Jasper journey stemmed from being in the restoration space, seeing how ineffective these little kettles were. And my entire vision was just to create a product that was good for wildfire smoke. I wasn't thinking about allergies or doctors or asthma. It was just supposed to be the world's best air purifier for wildfire smoke. So the journey started by being the disaster restoration guy, very reactive, not proactive. And then I'm like, this is silly. All this work, all these millions and billions insurance companies are paying to not even get the job done. And then in the West coast, the smoke's always there. No one even knows. So this was kind of the beginning of the air awareness, air quality journey. Before we dive super deep into the products and how you came to create the Jasper and
Starting point is 00:08:33 all that, what are basic things people aren't realizing about just their normal air quality? Someone that's never had an air purifier in the house doesn't think about this at all. Just, hey, I'm feeling good. I don't notice. Like, what are things that we're just not aware of? So there's two basic buckets to think of and like, we'll leave wildfire smoke alone for a sec. You have outdoor pollution and you have indoor pollution.
Starting point is 00:08:53 So outdoor pollution could be mold allergies, fumes from cars, your neighbor across the street, who's doing a bathroom renovation and they're cutting their, their drywall, a lot of that gets in your house too. So you have outdoor pollution, which is any of the of that gets in your house too. So you have outdoor pollution, which is any of the pollutants that originate outside. And then you have indoor pollution. This is all the stuff that Ryan was testing for. This is also mold. It's also VOCs, chemicals, shower products, skincare products, insect parts, cooking, pet dander. So you have the outdoor pollution, you have the indoor pollution. When you're outside, the reason you don't see dust outside and you generally,
Starting point is 00:09:29 the air is wet. You know that you're like, I just want to go outside. It's stuffy inside. I just want to go outside and get a breath of fresh air. That's not like some special air. That's the regular air that's already kind of dirty, but your indoor air is so much worse than your outdoor air because homes since the seventies, since the energy efficiency movement, we've been trying to save money, keep the warm in, in the winter, keep the cool in, in the summer. So the problem is energy efficiency is completely at odds with environmental health because we're basically building these homes that are like wrapped in Tupperware. They're basically little Tupperware boxes wrapped in saran wrap. So homes don't breathe very well. So you have all the
Starting point is 00:10:02 outdoor pollutants that come in because that's where our air comes from outside. We have all these indoor pollutants that we then trap inside. So anyone who's like, you guys already have a very health aware audience. Bad air is similar to bad water or bad food. It's the same kind of stuff. It's just more toxins coming in your body. You can get it through your skin. You can get it through your mouth. You can get it through your nose. It's the eating, drinking, and breathing are the biggest three ways followed by absorption that bad things get into us. So when people spend 95 plus percent of their time indoors in these little Tupperware boxes, they're really stewing in it. So that's kind of like the level setting on the problem. What is the problem? It's that we have these super tight homes,
Starting point is 00:10:44 bunch of bad chemicals. We cook inside. our range hoods don't work very well. And then we're sleeping in there. We're breathing in there. We're working in there, all that kind of stuff. Yeah. One of the biggest things that Ryan said to us, which is very cost-effective for anyone listening, we covered it on the show with him is even just cracking windows throughout the day and leaving positive air. Like we were coming over here and before we left, you know, our kids are still there with help and cracking all the downstairs windows and upstairs and like
Starting point is 00:11:07 just letting air through the house. And I wasn't conscious of it until he mentioned. I was like, wow, there's so many times at home like people just don't crack a window. Like when Michael sprays his hairspray in the morning without the window open
Starting point is 00:11:19 and I have to have Jasper clean it up for me. Or I also noticed Jasper will clean up when I put incense on. Is incense bad? It's not great. It smells nice. The thing is though, it's like there's, there's, so we'll get into like the problem side and we'll get into like little actionable things aside from air purifiers that people can do just like the windows. I got 10 versions of the little window winds that people can get. So the incense though, it's like the incense is not great to breathe, but if you're filtering, it's like the water that comes from the city. So we have water that's
Starting point is 00:11:50 filled with bacteria. So the city chlorinates it like crazy. So it won't kill us. And then we bring it to our house and we dechlorinate it and then we remineralize it. It's like, there's nothing wrong with water. We just have to deal. We're not going to solve the source unless we like trek to the spring and get our spring water. And so the water we deal with the problem problem in our home. With air, it's a little bit sneakier because it doesn't just come in through one pipe. It comes in through the doors. It comes in through the windows. It comes in through the vents. So because you, if you have the incense and other things, if you're doing something about it, like you have the Jasper filtering it. So you see it goes up to red, then it comes back down to green. Like you're actually proactively doing something about the problem.
Starting point is 00:12:24 The problem is if you have your window shut and you're not cleaning the air now we have an issue so i wouldn't say don't let incense i would suggest jasper is ready and air air windows potentially cracked would be a good idea though it's so wild when i light incense immediately the jasper you hear it go on it's like so so crazy. It's like wild. So it's kind of the same. Cooking is very similar. And the thing that most people don't know about, they think about air has an isolated issue in the problem. So they think about the range hood is just to get the bacon out. It's not. If you have a cast iron pan with high quality olive oil and asparagus, it will still kick up and you think it's just in the kitchen. But if you have a jasper
Starting point is 00:13:05 or another air sensor in baby's bedroom in a 5,000 square foot house, even in the bedroom within a few minutes, that one will turn red too. So people think that it's a localized issue. But if you have an HVAC system, which 95% of Americans do, that's designed to mix the air. So even though the issue is originating in one room, it's very quickly a whole home issue in seconds so so if you have one in the house it's good to clean the whole house like you don't need them in every room depends so this is like the hardest thing ever and every company especially since you know the m we all think through amazon filters we try to check boxes so you know we think what how many square feet do i have yeah square footage is not the right way to think about it because how do you have 16 foot vaulted ceilings?
Starting point is 00:13:49 Do you have seven foot ceilings? It's about the cubic volume. Do you have seven little rooms that are compartmentalized or is it one big open space? So the way I explain it is like one Jasper in a room probably cleans there in that room about 95%. So let's say an average bedroom with no air quality, no air filtration, it will have about 800,000 particles in that room, between 0.3 microns and 10 microns. So that could be anything from hair cells, skin cells, and shockingly, a high amount of insect parts, mold, allergens, pet dander, all the dust mites. Typically, if we are cleaning the air in that room, within about two to three hours, the air is about 97% cleaner in that room. And it's about 20 to 25% cleaner in the rest of the house. So if somebody has one in each bedroom, one or two in the main
Starting point is 00:14:36 living room, now each room is being addressed. So is the whole home. So the best analogy I have is think about it like Sonos. Back in the day, we needed to have this one giant speaker and it would either be like way too loud and bassy beside there and you couldn't really hear it in the other room. So I don't like to think about it as an air purifier as much as a decentralized whole home cleaning solution. So because water comes in through a pipe, we can filter it at the source. Because air is coming in through all the rooms, we could have one air filter in the furnace. In fact, we spent two years trying to develop that first. It was a total failure because when the furnace is off, it's not working.
Starting point is 00:15:10 Your furnace is just not designed to be an air cleaning machine. You put a filter on it, it ends up choking out the airflow. It's not the way to go. We wanted it to be because how elegant would that have been? Just attach it to the furnace and we're good to go.
Starting point is 00:15:22 Didn't work at all. So we're kind of, I think about Jasper sort of like Sonos, where it's like a decentralized situation and it's sort of cleaning in each room and it allows it to be quiet in every room, but still effective. This is more the way to kind of think about it.
Starting point is 00:15:36 You mentioned a bunch of hacks that you have like opening the window. What are some other things that people can do today, right now for free? Okay, so a big one, carbon dioxide is a big problem. So most homes and buildings weren't really designed like level setting. That's the sensor you have over there. That's the sensor over there. He's got a sensor. It's called an A-Rannel. Just a CO2 sensor. Okay. They're all- CO2 is looking
Starting point is 00:15:59 pretty good in here though. It's great. You guys have good air in here. And I think that's why if you didn't have this environment, you'd be getting so fatigued so quickly. The exasperation when you came in, how we have the stamina, we got that good air in here. Yeah, you do have good air in here. So go ahead, get a carbon monoxide. So carbon dioxide, CO2. So being aware of the area, it all starts from awareness. When someone can flip, like you you know we grew up we just called water water and then at some point it was like there's filtered water and then now when you drink tap water like ah i could taste the chlorine i can taste bad water so you've trained like the sensors
Starting point is 00:16:35 on your tongue which is what they are to detect bad stuff so now you can use your own senses to detect bad water good water you know what clean water tastes like. You've calibrated to it. My air sensors are calibrated now. I don't really need that so much anymore, whether it's mold, CO2, or whatever. Because I've had a lot of gadgets in my life, my air sensors are quite calibrated. If you think about this, if you go outside most days and you ask five people to guess what temperature it is, you're all going to guess. No one's going to say 90 and the other person says 60 because you literally have temperature sensors built into your skin.
Starting point is 00:17:09 You know what the temperature is because you've calibrated this number, Fahrenheit or Celsius, to the way you feel. You know if we go into a rainforest, it feels very humid. If we go into a dry sauna or the desert, it feels very dry. So you can actually feel humidity. When people learn that stuffy, when someone says it's stuffy or I just need fresh air, that just means the CO2 is really high, which means the
Starting point is 00:17:31 oxygen is not great. So that's when you get like, there's been a million studies, whether it's the performance of chess players, SAT scores, the list goes on, like human performance goes way down when the air quality is poor. I was going to ask you what are some of the symptoms that people may not even be aware of that are being affected by poor air quality. So I'll tell you this, and then I will come back to the tips and tricks that people can get for free immediately. Welcome to the Him and Her Show. We ask different questions at the same time.
Starting point is 00:17:59 No, but I got to follow the thread through because you're mentioning symptoms. And I think what we try to do with this audience is sometimes people are going through like, oh, everything's fine. I don't notice anything. But our perspective is you can always feel better. There's always things you can do. I love that perspective. And so I think sometimes just making people aware of some things that they may not be paying attention to. Yeah. So double click on problem and then I'll go to solution. So on the problem side, I'll reroute it. And it's all the same stuff that you're already aware about is the reason that
Starting point is 00:18:31 you're not drinking tap water and you're not using Lysol, like Branch Basics was in here before. The reason that you're using the Primally Pures and the Branch Basics and olive oil and getting high quality source food is because you know, you've not, well, your audience happened to be educated, which makes it really easy to talk to you guys about this stuff. If you eat bad stuff, you may not always feel horrible. If you, if you drink bad water, like you might not feel horrible right away. If you're, if you know how to listen to your body, bad food likely makes you feel bad pretty quickly. The feedback loop is really tight. Air is very much the same. So the reason air quality, so someone has asthma, it incredibly exasperates their asthma symptoms.
Starting point is 00:19:10 If someone has seasonal allergies, it's not because you ate or drink the allergens. It's because you breathe them in. So anyone who suffers from allergies, that's just a breathing issue. And the breathing issue is just because of the air you're breathing. So asthma and allergies would be two big ones right off the bat. And then like any autoimmune stuff. So whether that's like a little bit of psoriasis or eczema, anything autoimmune, gut stuff, like all this, it's crazy how much inflammation just across the board, if your body's breathing in toxins. So the bedroom is a really big deal, honestly, because if someone can clean up the air in their bedroom, then you've gone from those 800,000 particles, clean that up by 95%.
Starting point is 00:19:47 So now that I live in Austin, cedar fever, it's a thing. People actually talk about allergies here. Yeah, it's a real thing, especially right now. I have to hear the word cedar fever like 600 times a day. Well, especially the spring we just had. I mean, blue bonnets are out. They're here. You know what I'm talking about, Carson.
Starting point is 00:20:03 So people get really impacted and they think, you know, we learn what doesn't kill us makes us stronger. This is not the true for mold sensitivity or allergies. What it beats you down. It's more like a boxer or a UFC fighter who gets knocked out. And then your, your chin is weakened and you're more susceptible to getting knocked out again. So when, when someone's getting beat down by allergens all day long, then they come inside. Most homes have more pollen inside than there is outside because it comes in and it stays in. So you're outside, the allergies kick your ass. You come inside, it beats you down more. Then you go to bed and you're breathing it all night long. So your body never gets a good time to enter like
Starting point is 00:20:38 parasympathetic rest, recovery, repair. It's staying on defense 24 hours a day. So when someone can really dial in their air quality in their bedroom, in their sleep sanctuary, in their home, all of a sudden, it's like your cup is getting drained of all that constant attack. So then when you go outside, your allergy symptoms are way, way lower. I never thought that this would be such a case, but people's allergies almost entirely disappear, the seasonal allergies, because now if they're inside 90% of the time and they're not breathing pollen for that 90%, the human body's good. We can take it for 10%. We just can't take it 24 hours a day. I noticed with our bedroom, we've done three things that have really improved our sleep.
Starting point is 00:21:22 And my friend Chervene of Symbiotica always says that your house should be where you detox. And I think where we were living before Austin, we were like retoxing. It was like we would go in and we would feel worse. And we've done three things to do that. And I think it really helps. The first thing is we have our Jasper air filter in our room, which is amazing. And then we really looked at our detergent that we were using because we're laying our head on the pillow. And then the third thing is we got rid of lights in our room. So it's just like a salt rock lamp or red light at night. Those three things have fundamentally improved my life. I'm not joking. I mean, it is when I sleep, I feel my nervous system is at rest.
Starting point is 00:22:04 It's wild. That's interesting what you say about the air, because I sleep, I feel my nervous system is at rest. It's wild. That's interesting what you say about the air, because I think cleaning just your air makes such a big difference in the way you sleep. Yeah, and we leave the Jasper running 24-7 in the bedroom. Is that what we should do? You should. In fact, when I go away, when I like leave for the weekend or for a week, I turn all mine on full speed. Oh, that's a good idea.
Starting point is 00:22:23 Oh, that's a really good idea. Because now the noise is no problem. Great're leaving on smart but we should the one in your bedroom depending on if you guys like silent smart is the way to go with the lights off if you don't i keep mine on fan speed too all night all the time in my in my house if it's fan speed too in my bedroom i don't hear it in the rest of the house anyway so it's cleaning the whole house more and then at night it's just it's more clean like i want my air even cleaner and I don't hear it in the rest of the house anyway. So it's cleaning the whole house more. And then at night, it's just, it's more clean. Like I want my air even cleaner. And I don't like, you know, white noise machines that are speakers.
Starting point is 00:22:51 It's silly. Why wouldn't my white noise machine be wind through a filter? Like I want, I'd rather my white noise machine be an air cleaning machine without EMF. I'm going to try that tonight. You should. Yeah. The bedroom is a huge one. So it's, it's thegens, big time. It's the
Starting point is 00:23:07 asthma, big time. And then it's like, if you can dial in your sleep, you can't have a good day without a good night. So I think the easiest point to fix your home environment is dialing in the bedroom. Because you're hopefully guaranteed to spend a third of your life in that one room, which makes it super controllable to just like handle that one space. And then beyond that, I like to tie most things back to sleep, but like a few huge wins that I've seen people have, a lot of people who track with Aura, Fitbit, Whoop, et cetera,
Starting point is 00:23:35 have had remarkable changes like instantly. So a friend in Toronto, his sleep score was a 61 on Aura. And then it instantly like 61 was his average. And then it jumped to 91 because there was a little bit aura and then it instantly like 61 was his average and then it jumped to 91 because there was a little bit of mold in his building not a ton of mold but a little bit of mold enough that it was attacking him all night when he was sleeping so the mold was really harming his sleep he put jasper in his bedroom no more mold and then everything else kind of took care of itself so the mold was the problem once he addressed the mold issue in his bedroom at night, even if the mold was like a little bit in his, his kitchen
Starting point is 00:24:07 and his living room, like, so be it. He's not there all the time, but like I reframed the word sleep to healing time. I never want to go to sleep. Like sleep doesn't like bring me like the positive vibes. I'm like, I like my life so much. I like the daytime. I like doing stuff, but healing time. I'm like, Ooh, nice. I'm going to like get cozy and enter my healing state for eight hours. So optimizing that, but really like the problem stuff, cooking, I'll go back to that one again. Cooking is the thing. Like how long have we been living indoors? Like indoors is already in the fact that we have a word called outside. We invented a word for outside as in like, that's not where we belong. That was just like the place
Starting point is 00:24:45 until very recently where now we built these little boxes that we actually have a word for outside. People are like, I want to go to the nature. Like, like that's what this all was very recently. And microwave? Microwave? That's probably bad too. That's an EMF. That's a Ryan Blazer. That's a different question. That's an EMF thing. You got to turn the fan on, right? When you're cooking. Yeah. It's not just for bacon. It's all the time. And when meat touches high heat, even the most highest quality grass fed grass finished steak, there is the protein from the meat at high temperature creates something called PAH, which is polycylic aromatic hydrocarbons. So the meat is great to eat, but it creates these proteins. It's the
Starting point is 00:25:19 same stuff that we would get from wildfire smoke. So like meat and proteins and fat at super high heat and range hoods don't do that good of a job. So then you have all this cooking and smoke and particulates in your couch, in your clothes, anything that's in your house that's porous. If it can, if it can get wet from water, it can absorb air. And unless you're detoxing your house fairly regularly, it's now embedded. So then you go into the bed, you go into the couch. The good thing is like range hood is good. It's not just for bacon. Using,
Starting point is 00:25:47 so let's get into some little wins. Let's get into some little actionable wins. So first of all, test your fans and make sure they work. Take a Kleenex,
Starting point is 00:25:54 take a toilet paper, put it up to your range hood and see if it even pulls. Is it even working? Go to your bathroom fans. Are they working? People think bathroom fans are for poo particles.
Starting point is 00:26:04 They are, but they're mostly for humidity. Poo the fans in the bathroom those are supposed to be for poop particles that's what people think people think it's for like the poop smell oh okay that's new to me i didn't know that what do you think it was for i just thought it was just for moving the energy well kind of is kind of yeah kind of is i mean yeah kind of is. Yeah, it kind of is. I mean, yeah, it kind of is. Get that old energy out so that new energy can come in. But it's to get the humidity out of the bathroom. It's humidity. It's like showers and stuff. So like a little win is getting a humidity switch that has a timer. So like when I get out of the shower, I always hit the two hour button because if you
Starting point is 00:26:40 think about like how much water a towel can soak up, quite a lot. And then if it's your home you're just putting all that moisture so i have a dehumidifier in my bathroom so you would turn that on when you're taking a shower sure okay you know we have that or your vent is fine too but the vent he's bathroom fan does the trick so the switch instead of leaving it on all day just like turning it on and you turn it off like 10 minutes after the shower the towel is still wet but you like the fact that we have a dehumidifier in our bathroom to turn on when we're showering. Well, what's crazy after moving to Austin, because we came from California and I think people and humid clients in particular need to be aware. I think the Native Americans used to call this the land of the sick because of the mold
Starting point is 00:27:21 and they would kind of mosey on when it would get really humid here. And it wasn't until we came here that we realized, okay, like humidity and mold have to be taken very seriously. And I don't think a lot of people think about that. More so in other dry, like I lived in Arizona at one point. It wasn't as big of an issue over there because it was so dry. We're in the desert. They have other problems. They're concerned about dryness and mold from the desert. Yes. But here I noticed, like we have these things in our closet that capture humidity and they, you know, after a few weeks fill with water. It's wild. Those bags, they're on my TikTok. You guys, you just put them in your closet. You got your Jasper by your bed.
Starting point is 00:27:56 I have my dehumidifier in my bathroom and we're good to go. I hope. So those little guys like that sensor over there, you can also, that has humidity in the top right corner. So 45 to 55% is the optimal humidity range. If you get lower than 45%, especially less than 40, 35, that's when viruses and bacteria and ozone become problems. When you get past 60%, that's when mold becomes an issue. So you want to kind of be in the sweet spot. If it's too humid, that's a problem. If it's too dry, that's a problem. If it's too dry, that's a problem.
Starting point is 00:28:26 So the range hood, big one. Bathroom fans, another low-hanging fruit, easy win. You know, cleaning up the household products, huge win. You already nailed that one. If it's really dry, a humidifier can be super helpful, especially if you can use like distilled or filtered water. The ventilation is so, so big. When I was living in British Columbia
Starting point is 00:28:45 a few years ago, our CO2 was 600 in the day, but it was getting to 3,500 at night. That's like evacuate the building type levels. I was sleeping 10 hours a night and waking up exhausted. And I wish I could say Jasper was the savior for that, but it wasn't. It's the CO2. You can't filter that out. It's gas. We were in British Columbia. There was wildfires. It was cold sometimes. All we had to do was leave our bathroom fan on throughout the night and it would keep it under 900. And the reason that it was getting so high was because it didn't have a central air system. It had like the heat pumps split ductless and radiators and stuff.
Starting point is 00:29:19 It was like the, you know, little heat pumps in the room. So it didn't have like a furnace. So when we closed the door, the air had nowhere to go. I was mouth pumps in the room. So it didn't have like a furnace. So when we closed the door, the air had nowhere to go. I was mouth breathing at the time. My CO2 was way, way higher. Let's get into that. You're the perfect person to ask about mouth breathing and nose breathing. Tell us everything you know. So I will first say I got a septorhinoplasty in 2018 and it changed my whole life. Did you have a deviated septum or just a- A badly deviated septum? And I've broken my nose many, many, many times.
Starting point is 00:29:46 A real deviated septum or a fake one like they say in Hollywood when they get a nose job? A bad one. Mostly from Muay Thai. This is the first person on the planet
Starting point is 00:29:54 to have a real deviated septum. Wait, no, you broke so you broke your nose. It didn't start that way. I broke it a lot doing Muay Thai. So you were breathing from your mouth? Yes.
Starting point is 00:30:01 So I couldn't scuba dive. It would kill. I remember like that was like one sign of success that I wanted to have on the other side was the ability to scuba without like the squeeze. I want to be able to hike mountains. I couldn't hike mountains either because you have to breathe through your nose when you're hiking at altitudes or you can get really sick and you get exhausted. And those were like two big things that I really wanted to achieve. So first of all, fixing the hardware was a big deal and then yeah just like being more mindful like like close my mouth I
Starting point is 00:30:32 told my wife Rachel like if I'm doing that like close me why don't you want to try mouth taping it wasn't there then I'm a big fan of mouth taping now okay unfortunately you're all sold out the last one just literally gave the last one in the entire company away right before you came in, but I'm going to send you some. How important is it after all this though that you were breathing through our nose? Like have you, I'm sure you're like the perfect person.
Starting point is 00:30:53 Well, the nose is the original air filter. Yes. Like the nose is the air filter. The most affordable air filter of all is actually the nose that we all have. And if we don't use it, we lose it. So yeah, I'm a really big fan of consciously breathing through your nose, both in restful states like sleep, but also through active
Starting point is 00:31:10 states like hiking and walking and things like that. Some people like to sit still when they meditate and I'm a fan of that too. But just walking and only breathing through your nose is quite meditative itself. And letting that filter. Yeah. James Nestor's book breathe that, um, I I'm a big fan of that book and I'm a big fan of using our, I want to use, yeah, we want clean air and then we want to filter it again through our nose and just like slow everything down. So in relation to the Jasper, as you start to figure all this stuff out, I'm always fascinated by how people start companies and, you know, invent products. How did you go about doing the
Starting point is 00:31:45 research and figuring out how to create an air filter of the quality that you've created? What does that even look like in the beginning? It doesn't sound like you have. I'm happy to tell you. And I want to make sure I don't forget to tell you guys about baby's rooms, nurseries. Someone with two young girls, this was one of the biggest things for me, put a pin in that. So because my background was in the wildfire restoration space, I was coming at it. So most air purifiers you see, they're trying to make the cutest, smartest, techiest version of the thing. Like we have no, so like, you know, the reason we have no wifi, no Bluetooth is because we didn't want to have EMF and we wanted to have no apps. Like I don't need any more apps in my life. Oh, thank God. I'm so sick of
Starting point is 00:32:24 everything having an app. I agree with you. Even dishwashers more apps in my life. Oh, thank God. I'm so sick of everything having an app. I agree with you. Even dishwashers have apps now. No, no, thank you. So I'm like, let's make a product that's so simple. Like what is smart? What is a smartphone? Everything's so smart. How come I have to control it all the time? That ain't smart. Right. It's dumb. I got to push all the buttons. So for me, it was a requirement. I had a few requirements and I made a chart, made like a mind map that said things that annoy me, why it matters and how I'll fix it. And that was like my single source of truth. So it had to have no EMF. I needed to make it out of steel. So it needed to be steel. Why? Because plastic has a very short lifespan. You can't
Starting point is 00:32:58 really recycle that type of plastic. Also for every pound of plastic we manufacture it creates three pounds of carbon dioxide that whole like global warming co2 thing one one ton of plastic is one ton of co2 so it's like if i have this little air plastic air purifier purifier in my room but i'm contaminating the outside a ton what problem are we really solving this is like a negative fix this is not a real fix so couldn't be plastic had to be metal had to be no wifi, no Bluetooth. So I had to be simple. The smart sensor had to work really good because I wanted it to be quiet all the time, except for when you need it most. It had to vent upwards, not out the side, because which became a big deal during COVID when we mostly only sold to doctors and dentists was if it vents out the side, it kicks up dust and it aerosolizes particles.
Starting point is 00:33:46 If it goes up, it just creates a nice cylindrical pattern. The air goes up into the breathing zone, into the HVAC system. Had to vent up. It had to capture the air 360 degrees because a lot of air purifiers, they take the air in on one or two sides, which means you literally have to keep it
Starting point is 00:34:04 several feet from the wall. So I remember when I got my air doctor for market research, it says, first of all, it says you have to vacuum it every month in the bottom. Like I'm not vacuuming it every month. So I wanted to just, I didn't do any market research. I just created the air purifier that I really wanted for myself. So it needed to be 360 because you can shove it in a corner. It doesn't matter where you put it. You can hide it. You can display it. Also, I want it to be metal because plastic reflects light and metal steel absorbs light. So plastic, like it's very shiny and like very stark.
Starting point is 00:34:34 I wanted something that would be like functional art, quietly there, just cleaning your air. You never have to touch it. You never have to think about it. Other big thing had to be powerful. So I was approaching this from like a wildfire mold flood restoration guy who wanted something that was industrial, but beautiful and quiet instead of like bottom up, let's make it small and effective. I'm like, let's make this historically ugly industrial commercial thing pretty and quiet because I saw when Angela turned hers off because it was loud and ugly. I'm like,
Starting point is 00:35:03 has to be effective, quiet, has to be pretty it has to be smart. So I did a two-year adventure to Beijing and Bangkok and Mexico City and all these cities with horrible air quality. It's amazing. When you're in China or Malaysia and you go to the bank or the restaurant or whatever, there's air purifiers, huge ones everywhere. Some of them are six feet tall, two feet wide because they're more air aware. The air has been worse longer and they're more air conscious they're more air aware so i got to like i wanted to go where the air was the worst and like see what they were doing so it really started from that and the other thing out of curiosity where did you find the worst air beijing we went to beijing and i was shocked i never want to go back. Yeah. That's what I said when I left. I'm good.
Starting point is 00:35:45 Yeah. I'm good too. I mean, it's crazy you go there. We were there in 2015 and it's just like, it looks like you're in a cloud. You are. When you're in the middle of it. And like we live in air, so we're not that aware of it. I like to remind people that what water is to fish, air is to people.
Starting point is 00:36:00 We're swimming in a sea of air right now. We're in it. It's not separate from us. So it's like, why don't this fish swim away from the contaminated toxic waters to the clean waters? Because they don't know. There was this little goldfish YouTube video I saw where there's this like one older goldfish and he swims by these little two goldfish and he's like, how's the water boys?
Starting point is 00:36:16 And then a little goldfish is like, what's water? And like, I think how long, how recently did we even discover air was a thing? We just lived in it. So it's the first thing we do when we're born. It's the last thing we do when we die. It's the only thing we do at night. We can even do it in a coma. So my, my theory is we're so unaware. If there's any reason I like to do these podcasts, if we could just raise air awareness one little notch, we've really done our part because like the water awareness is like 20 years ahead of air. It's shocking to me. You know, every office has
Starting point is 00:36:45 a water filter, filtered water. Can I give you a filtered water? I think it's only a matter of time until every, it's just the standard. Every office will have filtered air. Every bedroom will have filtered air. It's crazy. You need a Jasper here. Yeah, we do need one here. We will Jasperize you guys. What are some longevity, aging, beauty benefits when it comes to the air we're breathing? So a couple of things, all those pollutants that we talked about before, whether it's the VOCs or the mold or the PM2, any little harmful particles that can enter our lungs and our bloodstream can also enter our pores. We absorb things just like that's why all the skincare stuff matters so much. So when you go in there, it is stressing out your skin a ton. It's called oxidative stress. And basically it's just like bad water and bad food would cause inflammation and deteriorate your skin cells.
Starting point is 00:37:29 So from an aging beauty perspective, if your skin and your lungs are, you get it in through your skin and you get it through your lungs. If you're breathing all that bad stuff, your body's playing defense more. It can accelerate aging. So it's similar to the stuff you already know about clean organic food or filtered water. It's just another way that stressful things get inside of us. We have to talk about babies and kids rooms. Yeah, we do. There's a lot of mothers and fathers, mainly mothers who are listening.
Starting point is 00:37:58 Talk to us about what we need to know about our kids rooms when it comes to air. So I remember my kids are four and almost two. I think you guys are at the same level. At the time we only had one daughter aria when we were living in um which actually turns out means air that's convenient didn't know that at the time yeah that's crazy wow no idea when you were naming nope my wife rachel would just throw different names at me all the time and like for one for whatever reason the name aria stuck actually i wasn able to, we were able to land on a name. And then I had to do this, like I was at this event in Cabo and we had to write a letter,
Starting point is 00:38:30 our one last letter. Like if we were dying tonight, who would we write the letter to? And I don't know why, what I just, something came over me and I started, I wrote the letter to my unborn daughter and I just started with dear Aria. And then I messaged Rachel. I'm like, yo, it's Aria for sure. Wow. We had this diaper genie thing.
Starting point is 00:38:48 And I was very air aware already. We were living in Kelowna. There was wildfire smoke. We got this diaper genie thing. We're filling up. I'm like, it smells like poo. Luckily, I have all the gadgets so I could test the air for bacteria and all that. And if it smells like poo, it's because it is poo.
Starting point is 00:39:07 So I'm like, yo, Rach, I think we should probably start putting the diapers directly outside or at the very least, like, you know, put the diapers outside or clear out the diaper genie every day. I mean, she was the primary caregiver of the children. So she's like, that's super annoying. I'm like, all right, fine. In that case tonight, let's sleep with the diaper genie in our room and see how it feels she's like no i'm not sleeping with that thing in my room i'm like ha gotcha so i'm like if you're not gonna sleep with it so you don't want to sleep with the poop particles fun fact we breathe
Starting point is 00:39:38 20 000 times a day about 11 000 liters of air per day. Babies breathe 60,000 times a day. Ew, get that diaper thing out of his room. It's not in the room. It's in the bathroom. It's right connected to his room. But it could go further. Mike, what do we do? Well, the jasper should be in baby's room or infant toddler's room, number one, for sure.
Starting point is 00:40:01 Number two, it's funny. Everybody puts it in their own bedroom. I did. Everybody does every other thing in their own bedroom. I did. Everybody does every other thing in their whole life. They put their kids ahead of them almost always, except for air. But you told me right now, like,
Starting point is 00:40:14 oh, take your Jasper out of your room and put it in your kid's room. I'd be like, no. Might have to buy another one. We'll get you guys hooked up. No matter what, like the baby's bedroom, me and Ryan actually have an unlaunched podcast episode that me and Ryan Blazer from Test My Home recorded together, just talking about baby proofing your nursery from an environmental perspective.
Starting point is 00:40:34 Everybody's worried about sharp corners and plugs and all that stuff. Meanwhile, they got little Sophie filled with mold, brand new crib. What's a Sophie? It's this little giraffe toy that got super popular i don't have that keep going i want to know sophie okay you know that the crib is brand new manufactured mdmf mdf wood that's off gassing they have all these little scents and gadgets and just all this new furniture without actually letting it breathe out so like baby's rooms are like the most environmentally neglected fresh paint let's paint right before we have the nursery and not air it out either so it's like so funny wallpaper but that's still better
Starting point is 00:41:10 so that yeah the diaper genie thing it's not our type if it was you wouldn't smell the poop so most people listen they're like oh this is like extreme and i understand those people but i think the whole one night one night in your room yeah the whole point is that's the right passage just to be aware of this stuff and say, okay, like if you can do it because you're so right. Like these diaper pails are in the kids' room. But if you said, hey, put it in your room, all parents would be like, whoa, what are you talking about? It's kind of, that is a really interesting thing to think about.
Starting point is 00:41:36 Wait, so is there something that's a fix besides a Jasper? Is there something else? Like a different diaper situation we can get or no? So yeah, Jasper is not the perfect fix. And if you do it, your filter is going to start to smell like poo too. So like, it's not the, it's not the silver bullet here. When I talked about being able to have, there's, there's source times when it comes to all the skincare products, the chemicals, the quality of our food, let's tackle the source. Let's just buy better products. Let's attack it that way. Let's not like, we can't just like cook the GMO out of our food. Let's tackle the source. Let's just buy better products. Let's attack it that way. Let's not like, we can't just like cook the GMO out of our chicken. Yeah, but how do we get the
Starting point is 00:42:09 poo? What do you do with the poo? Just don't leave it in the room. Just don't leave it in the room. It's in the bathroom. Bathroom's way better. Your kid doesn't sleep in the bathroom. It's connected to the room. Another thing you could do is leave that bathroom fan on all the time. Okay. Because now that bathroom fan is going to be constantly venting out. I also want to change that thing every single day, every single second, whenever I can. I know it gets changed,
Starting point is 00:42:30 but let's change it a little more. I need to see some elbow grease into it. I can't wait. I can't wait for you to start. Wherever the SOPs are for whoever's helping with the children right now, have a daily checklist item.
Starting point is 00:42:41 Take all the diapers out of the house. Yeah, but then here's my question because I'm going to get really detailed here. Then you take the diaper shit literally, and you put it in the garage, in the trash can. And it sits there for seven days while you wait for the trash. Do I need a Jasper in my garage?
Starting point is 00:42:58 No, you don't. Are you sure? I'm sure. Mike, I'm sure. I'm in the garage sometimes. You're never in the garage.
Starting point is 00:43:04 You're in the garage for like four seconds so it's four seconds it adds up my garbage pail happens to live outside the house not in the garage that would be convenient
Starting point is 00:43:13 Michael could I get a leg up I don't know I looked outside my window the other day I was on the phone and I saw a raccoon that was bigger than me if I put these pails out there
Starting point is 00:43:23 like that will keep them away. It will? No, they get in that trash. He likes the poop? Oh, not the poop, but he likes the other stuff. No, but he likes the food. Like, if there's any food in there. How much does he like the food? Listen, by the looks of him, he likes it a lot. This thing, I ran
Starting point is 00:43:37 inside. I was like, I've got to... So there's no better diaper pail situation? No. Okay. I got a guy coming over. Can that be your next product? No. Okay. Because you only want to Can that be your next product? No. Okay. Because you only want to do one thing and do it well, and you have done it the best. First of all, I do want to say to everyone that the number one thing I actually noticed first about this product is it is so aesthetically pleasing. I find it to be gorgeous. How did you think about that when you created it? When I saw Angela turn off her machine in order for this
Starting point is 00:44:05 to be effective. And I had tried the HVAC system and it failed. I'm like, we're going to need a few of these things. We're going to need a few of these things. And if they're loud, no one's going to use them. And if they're ugly, no one's going to use them. So that was just obvious to me. And I'm like, nobody needs this. People have enough art and like, there's doesn't need to be the star of the show. It just needs to be very subtle notice it i walk by it i don't mean that to be mean i just know that's that's it's a subtle thing blend into the environment yeah it shouldn't be noticed unless it's yellow or red and it's actually spooling up to deal with a particular issue so like the like you know you could buy an air purifier that's like five or six hundred dollars that cleans the air just as good as long
Starting point is 00:44:43 as you're okay with loud, ugly, and bright lights. So yuck. That's what I'm saying. And an eyesore? I don't need an eyesore. And then because we made it out of metal, that allowed us to have a lifetime warranty, which is honestly, I'm probably more proud of our service than I am the product itself. So let's say someone's Jasper breaks, happens about 2% of the time, 1 in 50. So if it breaks, this is what we do. We ship them a new one the next day, not a refurbished one, a brand new one. They take the new one out of the box. They put the old one in the box.
Starting point is 00:45:12 We've already given them a prepaid shipping label. And then we schedule UPS to pick it up 9 a.m. the next day. We cover the shipping both ways. So I hate when I have a product that doesn't work and I want to like use their warranty. Like, do you have the original box? No, I did not. I don't collect boxes. I don't have the receipt.
Starting point is 00:45:27 The box is where the diapers are. It's in the trash. I don't have this stuff. Do you think I'm lying to you that your product doesn't work? So I'm like, if we just trust people and ship them a new one, I don't think they're lying to us about their thing.
Starting point is 00:45:39 So then it would get really expensive for us if these things didn't work really good. So part of the benefit of steel and all of making it high quality was so we could put our money where our mouth is on the service and support side of things. Fun fact, until February of 2023, so just over a year ago, we had no e-commerce. The only way to buy a Jasper was to call us or email us to request a consultation because my background was like air quality mold fire guy. I don't even know about this whole Shopify e-commerce situation. People would call us and we would talk to them for an
Starting point is 00:46:08 hour sometimes about their mold, about the baby, about the cooking. It was like one-on-one sales. And then we would send them like an invoice. We had no online. So I got to talk to like hundreds or thousands of people. And then only then I'm like, well, people actually buy these things online. I remember we turned on the online thing and one minute later, ding, Tracy. Hey, that was cool. Also, it used to be 1975 because we were preparing to launch for wildfire season 2020. And then COVID, bam, didn't expect that.
Starting point is 00:46:34 And they mandated every dentist in Ontario that they needed to put one in every single room in order to open their business back up. COVID must have been great for your business. It was. It was a perfect time to launch because we were going to be more a Dyson type price point. We're we're Dyson, but way better. We were going to have to try to tell that story because COVID happened.
Starting point is 00:46:56 Our shipping price, our cost was 500 per unit to fly then. So we like, it's funny, cause I used to be like the flood fire guy. We, it was just equally a disaster with covid so we had to fly them in with next day shipping we had to we had to consult the the doctors and the dentists and the businesses on their covid strategy so it was like right in my wheelhouse and then it was the patients that the high the number one feedback we've got from dentists and the hygienist was can you give us signage so we can like brag to our patients and staff about how clean healthy and safe our offices So then they would brag about it. And then the patients
Starting point is 00:47:28 would be like, Hmm, do they sell these things for families? Like I have an asthmatic son. Like, I don't know, call Jasper. So they would call us. We would talk to them, give them big discounts. And then when the dentist, like if anyone looks at the reviews on our website, the first, all of them for the first couple of years, we're all dentists and doctors. And it was like, my patients and staff feel so safe. And then as soon as the homeowners start coming online, it's like, we're going from five asthma attacks a week to one. I'm sleeping through the night. Finally, my allergies are, I'm like, ah. So, you know, we had this internal conflict and I never like planted our flag and be like, we're the COVID air purifier. We're the fire one. I'm
Starting point is 00:48:02 like, forget that. Like we're here for the long haul. I'm not getting caught in the moment too much. So we stayed really focused on people. And then when I never, like I thought we were just going to be for wildfire season. Then we ended up being in COVID. So I was like my backbone of being like the disaster guy, I was well equipped for disaster chaos situations.
Starting point is 00:48:25 And then that's because the dentist legally couldn't operate without the unit. So there was, they would send a screaming message or a call. Like if anything had an issue because they could, each dentist room is producing $300 an hour. So they, that thing was shut. It's like, I need a new unit today. So that's why, and it often wasn't totally broken. You don't have a small issue, especially version one. So that's why we got into the send a new one, take the old one back. We basically got built for like this like disaster situation. And we're like, what if we just keep offering that for everybody? So like that makes me really happy.
Starting point is 00:48:55 And the fact that we're metal and steel and industrial grade. I also think to have the stamp of Ryan from Test My Home, who is someone who, and if you guys haven't listened to that episode, go listen. He literally tells you everything to check for in your home. He is committed to just making people have the healthiest home ever. And to have that stamp from him, I think is really cool. We got connected, Ryan and I, because of an old friend of mine who lives in Austin, had Ryan out to test their house. They were doing some restoration and stuff and we got connected. So I didn't even know who Ryan was for the first while. I was just getting
Starting point is 00:49:29 these sales coming in and they said, we heard of you from Test My Home, Test My Home, Test My Home. I'm like, I got to reach out to this Test My Home guy. He's a big fan. And then chatted with Ryan. I'm like, yo, this is like a match made in heaven. You guys are a match made in heaven. And I also think that the audience who's listening are people that do really care about their air, that they're breathing every single day. And I think that I have talked about this on my Instagram story before you came on. I'm excited to share this. I know that you have a very special deal for the audience. You told me off air. Can you let us in on it? And by the way, anyone who takes advantage of it and isn't happy, we have something called the life-changing guarantee. So if in the first two months, and even if it's longer, but it's officially two months, if there's any issues at all, at all, even if it's just, if it's not changing the way you live. Send him a message in a bottle because you guys don't, you guys are not doing Shopify. You can just send him a message on the
Starting point is 00:50:22 bottle. Now we have Shopify. I love Shopify. It's awesome. Yeah. So now that we have that, basically, if it's like, people always ask like, what's the difference? And what third-party lab studies do you have? It's like, first of all, all those third-party lab studies are complete bullshit. Every one of those places rigs the game so you win. Because if they didn't, nobody would go back to them. Right. All of them. I'm like, okay okay we got them we did the good thing about this though i think is it's one of those things that you plug in in the first day you notice the difference you notice the difference yeah that's why i'm like so people like i've owned seven air purifiers before but i wasn't sure if
Starting point is 00:50:56 they were working i'm like you'll know no you'll know you'll know you'll know trust me guys you'll know we have six returns ever and damn and 99 of people subscribe and only one percent have ever canceled and those were like dental firms that got dental practices that got like bought by big companies and stuff like people never stop no you notice it you notice what's the deal you have this you have a special deal may 24 between may 24th and may 31st one week code skinny will be 200 off you will and notice on our website we don't do discounts we don't do offers we don't do any of that stuff we're focused on making our website, we don't do discounts. We don't do offers. We don't do any of that stuff. We're focused on making a good product. We don't do Google ads. We don't do Facebook ads. We go and have meaningful conversations about air.
Starting point is 00:51:32 And for those in your audience, your most loyal listeners who, who listened in the first couple of days when your episodes come out. So the code skinny will be $200 off from May 24 to May 31st, one full week. And then after that, it will still be $100 off forever. That will never go away. But for the first week, it'll be $200 off. I'm getting one for Zaza in town's room immediately. No more poop articles. Well, I just, we've been so selfish. It's like we have one in our room. No sleep tracking on baby. But if you did have a sleep tracker,
Starting point is 00:52:00 anyone who tracks their sleep are the best people ever. Cause they're like, whoa, my HRV is better. And my, my sleep score is better. is better so yeah babies and like someone once called it the laziest way to be healthy okay all the other stuff the exercise it's hard and you just gotta breathe clean air you just plug it in and it's the last air purifier you'll ever need to buy because the lifetime warranty yeah we've had ours for years now ever since ryan and like i said it's well you don't even notice it at this point outside of we're breathing cleaner. But I mean, we haven't had any issues with it. And it's been years. And if it does, you'll see the...
Starting point is 00:52:30 And in Austin, it's even more fun. In Austin, we actually do... Austin, when we get orders in Austin, often we cancel the shipping and we message them, say, are you home right now? And we use Uber to deliver it in 30 minutes. Oh, that's cool. Can I have one Uber for my kids? And then often we actually,
Starting point is 00:52:45 instead of Uber a lot of the time, occasionally, like just for fun, I just randomly do surprise deliveries. So I go, I bring my, in my neighborhood in Cuernavaca, I actually deliver them in a golf cart. That's hilarious. So if I ever get orders in my neighborhood,
Starting point is 00:52:57 which we occasionally do, it'll be me in a golf cart. If you show up to my house in a golf cart, I'll be happy. I'll see what I can do. They are road legal in Texas. Where can everyone find the Instagram and the site? if you show up to my house in a golf cart i'll be happy i'll see what i can do there they are road legal in texas where can everyone find the instagram and the site so the website is jasper but no e j-a-s-p-r dot c-o the instagram is at jasper co j-a-s-p-r c-o that's where you can find
Starting point is 00:53:19 us but our website is the best place and if you you've heard this podcast, you've heard most of the things I got to say. Code skinny, Mike, thank you for coming on and cleaning up our air. My pleasure. Gotta get one in the studio now. How's our air right now? 747. That's your CO2.
Starting point is 00:53:34 That's not talking about the particles. That's just like the carbon dioxide, which means ventilation is good. That's the most important thing for this type of work. But yeah, we should get y'all Jasperized. That's a good score. That's a great score. Yeah. All right. The little green excellent thing. Excellent. You should still get one in the studio. We should get y'all Jasperized. But that's a good score. That's a great score. Yeah.
Starting point is 00:53:46 All right. The little green excellent thing. Excellent. You guys are good. Thanks, Mike. Visit Jasper.co and use code SKINNY for 10% off your first purchase. That's J-A-S-P-R.co,
Starting point is 00:53:57 code SKINNY for 10% off. Thank you.

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