The Skinny Confidential Him & Her Podcast - Ian Somerhalder & Nikki Reed On The Truth About Hollywood, Sustainable Living, & Values That Matter

Episode Date: July 21, 2025

#868: Join us as we sit down with Nikki Reed & Ian Somerhalder – acclaimed actors, entrepreneurs, environmental advocates, & Co-Founders of The Absorption Company. After building remarkable careers in the entertainment industry, they’ve seamlessly channeled their passion for environmental causes into the wellness & sustainability space. In this episode, Nikki & Ian get real about their transition from Hollywood to building impact-driven companies, expose the truth about the supplement industry & how they’re disrupting it, share their mission to champion sustainability from the ground up, reflect on life behind the spotlight, & explore how they’re intentionally embracing simplicity in an increasingly digital world! To Watch the Show click HERE For Detailed Show Notes visit TSCPODCAST.COM To connect with Nikki Reed click HERE To connect with Ian Somerhalder click HERE To connect with The Absorption Company click HERE To connect with Lauryn Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode. Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at [phone]. Visit https://absorbmore.com/SKINNY to receive 10% off for a limited time & learn more about The Absorption Company. Visit http://istandwithmypack.org to support I Stand With My Pack’s (ISWMP) mission by donating or adopting. Every contribution helps! This episode is sponsored by ARMRA  Go to http://armra.com/SKINNY or enter SKINNY to get 30% off your first subscription order. This episode is sponsored by Taylor Farms Learn more at http://TaylorFarms.com. This episode is sponsored by LMNT Get yours at http://DrinkLMNT.com/SKINNY. This episode is sponsored by Astral House Marg Summer is here!!! Time to stock up! Go to http://AstralTequila.com to find Astral near you - and don’t forget the limes! Please Enjoy Responsibly.  This episode is sponsored by The RealReal Get $25 off your first purchase when you go to http://TheRealReal.com/skinny. Produced by Dear Media  

The following podcast is a Dear Media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to The Skinny Confidential, him and her. Hello, everybody. Welcome back to The Skinny Confidential Him and Her show. Today we're sitting down with two incredibly multifaceted purpose-driven people, Nikki Reid and Ian Somerhalder. You probably know them from the big screen.

Nikki from her breakout role and co-writing debut in the raw cultural shifting film 13 and of course as Rosalie in the global phenomenon Twilight. Ian skyrocketed to fame as Boon in L Lost and became a household name playing Damon Salvatore. I hope I'm saying that right in the vampire diary. Sorry Ian, I don't know if I was the target audience. One of the most iconic TV characters of a generation, but what's even more impressive is who they are beyond Hollywood. Nikki and Ian have transformed their lives from the chaos of the entertainment industry to living intentionally on a regenerative farm, raising their children close to the land and building conscious companies that reflect their values from sustainable fashion to clean supplementation,

environmental documentaries on soil health. They are living proof that fame doesn't have to define you, purpose does. So today we're going deep into the spotlight, into the soil, into love, parenting, wellness, and what it really means to evolve. Please welcome Nikki Reed and Ian Somerhalder to the Skinny Confidential, him and her show. This is the Skinny Confidential, him and her. You guys seem to have stepped away from the Hollywood spotlight. What was that decision like? Why did you guys decide to make this evolution? No one would hire me. No, we had... uh, what was yours?

Mama? Well, yours was like 10 years ago. I had a, I had a moment. So I was pregnant and I'm a busy bee. So I wanted to keep doing, doing, doing. So I thought, what can I do? What can I create in this chapter? And I launched my first business, which is

Buy You With Love. So in that moment, I launched my first business, which is Buy You With Love. So in that moment, I had the opportunity to sort of, I think take creativity and this desire to maybe move culture forward in a different way, inspire people in a different way, through consciousness, through sustainability. And once I started, I just, I couldn't stop. I mean, I love, I love my company.

I love our company together and never say never. It's not, he's very serious about like that door is closed. For me, the door is not closed. I mean, we're the yin and the yang in that way. I'm, I just don't like to speak in definitive terms. I mean, I just got, I did get the rights back to VWars, but I don't, I wouldn't do anything outside of that.

I just wouldn't. I mean, I doubt Scorsese's going to call next week and say like, Hey, Hey, it's Marty. Come do this movie with me. I doubt that's going to happen. What if it did? Well, he's a big listener, so you know what else? Yeah.

He's tuned in every week. No, you know what it is, man. We did really well in those careers. Yeah. It's tunes in every week. No, you know what it is, man? We did really well in those careers. Yeah. And we hit a very unique flashpoint in culture, in television entertainment culture. Hers was on the film side. Obviously, the enormous success of Twilight

gave light to that genre and jacked it up again, which is where we got our green light. And then they played themselves out in a very massive way, them on a huge commercial film side and us on the television side. But I did eight years and 172 episodes. Wow. And, and so to be on a set, like we have three companies together, two of those companies are sort of bigger scalable companies. So we're here like building billion dollar

companies to think of, I don't know how, I don't think I'd ever do this again. Launch two films, raise two kids, build two companies and do 110 flights a year. I would never do that again. It's a lot, but we're doing it and we're in the thick of it and I just don't know where I would ever have the ability to be on a set doing all that. It wouldn't make sense. What requires more of your time being on a set like that or doing what you're doing now? Well, being on a set would require a ton of time.

Okay. I don't know if that's a fair statement. I mean, it would require a lot of time that would pull you away from this, but the travel schedule and life schedule that you have now is, you know, in many ways you're, you're pouring all of yourself into it. Right.

But we're building, we're building things that are actually gonna shift, not just consciousness, but they're about to shift the planet. It's a different level of fulfillment and purpose. Yeah, I mean, the absorption company is effectively like the most disruptive supplement in the entire category, which is a $55 billion a year category. That to me seems like such a higher calling and better use of my time than... It's almost like with acting, and correct me if I'm wrong, because I've never acted. I know that's surprising.

You're acting like you like us right now. You're acting pregnant. I'm pregnant. Acting seems like you're working towards fulfilling someone else's dream for fans. Good point. It's almost like you're working for the fans. And when you do something as big as Twilight and what you've, I mean, you really were at this,

like, at this sweet spot. There's vampires everywhere. There's vampires everywhere. But it seems like what you guys are doing now, like at this sweet spot. There's vampires everywhere. There's vampires everywhere. Yeah. But it seems like what you guys are doing now, it's like, it's something with, that is more purpose towards doing what you want as opposed to building someone else's dream. I wouldn't say it was for fans.

I would say it's more for producers and studios and stuff that create the stories. You're like working for someone. No, I would say that there's a, there's an emotional connection and a way of storytelling that can be very impactful, right, and I think he and I are both very impact driven. We wanna create impact in everything that we do. And so storytelling is one form of that,

but so our supplements are very emotional, right? So we're creating things that have that same level of impact and storytelling. With story. But in a different capacity. So I actually see them as like almost parallels as opposed to like polar opposites in a way. I just feel like I transferred, you know, whatever creative fulfillment I was finding in

that place and just sort of shifted it, whether that's permanent or temporary, who knows? But for me, I've just shifted it into a new space. Yeah, no, it's a, that's a really great way to, to put it. Taking that energy and understanding of storytelling and then use, you know, taking passion or specific categories or whatever it is, you know, she pioneered a type of

basically jewelry that people, no one was ever talking about. She created that, but that came from passion and expertise and storytelling. Same thing that we were doing. I started working on this 10 years ago, realizing like, wait, people are buying, spending billions of dollars on supplements that don't work. And some of them are toxic. This isn't fair. Let's change that.

And then I also own a whiskey company, which is like building the truly first regenerative whiskey company in the world. That's cool. You know, sequestering enormous amounts of carbon. And so, like, these are impactful and amazing aspects of our lives, but the storytelling is what's the through line. And I think that's what you meant is like, that's what's kind of great is shifting that focus into an energy and fueling. And you guys think it's because you went to the moon with acting, like you went,

you, you, to me, it's like, you checked the box. I was going to ask a lot of people, maybe many that listen to this show, they glamorize and they fantasize about doing something like that and reaching that level of notoriety and being able to be in the types of pictures and shows that you guys were in. What are maybe some of the misconceptions or pitfalls, things that maybe people think they should be aspiring to,

but maybe you would caution against? Well, it's an interesting question because I, um... The ultimate goal, I suppose, if you look at it from a bird's eye view for an actor, is to reach a level of success where people recognize you and your work, right? And that comes with a very, very steep price. And it just depends on whether or not you're willing to be okay with the unintended consequences

of that, which is, you which is your freedom and your privacy and your life being compromised. And I was not. So, and I'm very vocal about that. I say this all the time to him, even doing like being in this podcast setting where there's like actually a camera, I'm so far away from cameras being on me now

and that's an intentional choice. So I love that he can be out there and sort of be the face and talk about everything in front of the camera, and I can be the creative force behind the camera. So I launched my company in that way. Up until last year, I say this with a smile on my face, but it was such an uncomfortable transition for me

to go from spending the last six or seven years just behind the camera to now, you know, there are responsibilities, of course, that come with owning companies and being in front of the camera again. Yeah, so much so that she would when she would photograph all of her jewelry and stuff. My hands. Or just her hand or her ear or her clavicle, which is a great clavicle. Thank you so much. But like she wouldn't even put her face in this stuff. And then cut to, you know, we launched the absorption company and she launches,

she's like, do I, do I really need to launch a TikTok page? We're like, yes, you got to do it. It was the single largest TikTok launch. She was getting flowers from the CEO of like ByteDance. I don't know if that's true. Is that true? Yeah. I don't know.

They were coming in gifts. They were like, we've never seen anything like this and she's just like, I don't know how appropriate that sounds, that CEO sending them flowers. Well, no, it was like our president. I think it was actually him. Yeah, right.

I think he sent flowers. No, it's just one of those things of saying, Hey, wait a minute. I just worked so hard to go behind the camera, just to creatively tell stories. And now I'm in front of it again, but it's for an amazing cause, which is to build a very disruptive and very, very authentically empowering business. There was a guy speaking the other day,

I don't know if you ever followed Naval Rabakikant or if you ever seen of his work, but he was talking about fame and he was saying the best type of fame is the fame that you get because you've uplifted or helped the world. So like you think about Gandhi, he has a fame because of the things he did. Or if you think about Winston Churchill, those kinds of people, and they become ultimately some of the most famous people in history because of their contribution to society. He said a dangerous type of fame is the fame,

like we're talking about here, which is you've put, you put a product out that is kind of maybe, you know, like, let's take like acting or even doing this show, and you reach this level of notoriety, but then you get in this position where you feel like you have to keep performing in order to keep the fame,

and you're scared of losing it. And he said that it's always fleeting, and that kind of fame is very stressful to manage. I don't have that fear at all. But he was saying like. That would be a gnarly feeling. Oh yeah, that would be a gnarly feeling. But I imagine what you're doing now,

it's like you're putting something into the world that's contributing to being able to help people. So it feels much better. Maybe that's why it's more comfortable to be in front where the other kind. Like you're saying a lot of actors, unfortunately, get in a position where it's like, what's the next film?

I might get a next job. I'm gonna do the next thing. And I imagine that's a very stressful flywheel to be on. Yeah, I'm so real. Well, I think not to get too deep, but as a woman, I think I also just didn't. I found it interesting that so many people were making decisions for what my life or career

or physical appearance would be. And I grew up in this business so I wrote the first film that I was in when I was 13 years old so I have you know decades in this and I think I just got to a point where I said you know I kind of want to be in charge of myself and my life and my career and and again like going back to impact you know just having impact driven businesses. But yeah, it's an interesting thing. It's nice to see how much the business has

shifted since, you know, I was a kid and doing this as a woman, especially to see that shift is really nice, but I. In a good or bad way. No, in a great way. I think there, there are rules that are put in place now that didn't exist, you know, 20 years ago, when I was growing up in this business. I think there are rules that are put in place now that didn't exist 20 years ago

when I was growing up in this business. Your whole trajectory is always for, whether it was intended or not, it's always been about impact. When she was 13, she wrote an unbelievably celebrated film where the lead actress was nominated for an Oscar. Like that was crazy. And by the way, if you're a parent, it is interesting.

I came across some of it not too long ago. And obviously it has that it's not as it's dated, but the shift has shifted because of technology. But you go back and watch that film. You know, have you ever seen that film? Of course. Okay. So let me just give you a little context.

How I was introduced to you. Lot of impact on that. Was through the film 13, which I'm sure you hear all the time. And I remember being like, who is that beautiful girl? I remember being super young and looking at you and being like. Well, here to come out. Oh, no. Here's something so pretty.

It was almost like, remember the Ophelia? Do you guys remember that book Ophelia? It was kind of had that. It was in that same time period. So I think it was 2003, 2004? Yeah. 2003. But here's what's so interesting to me.

I did not realize that you wrote it. And what's so interesting to me is what you're doing now is very synergistic to you writing that at 13, it's almost like you went back to your roots with what you're doing now because you control your creativity. How did you know how to write that at such a young age? That's wild. I didn't. That's the answer. That's the... You just did it?

You know, there was magic that happened. I mean, I was... To give myself, my little self credit, you know, and my six, seven, eight year old self credit, I was very... Genius. Weren't you tutoring people at like nine years old? Well, I'll just say writing was a passion of mine. She was tutoring people that were older. How old were you when you wrote it?

13, but I co-wrote the film. Not what I was doing at 13. And it was a series of diary entries and journal entries that a family friend who ended up directing and co-writing the film, Katherine Hardwick, she said, here's final draft. What can you do with this? And we sat down together and over the course of six days

wrote this film. But it was just one of those things like the stars aligned and it happened and there was magic in the air and it was supposed to happen. and I couldn't do it again. I wouldn't do it again, no matter what, I wouldn't do it again. But there's a lot of beauty to that little happy accident that happened all those years ago.

So I didn't know how to write a film, but I was a gifted writer as a child. And I grew up, we had very humble beginnings you know I didn't we didn't have the money to go to private school or have tutors or things like that and so the only way that I was able to have access to those types of programs was through my writing because I was sent to different schools based on my writing and so you know that and then you know having a really amazing community of people that really fostered that and then, you know, having a really amazing community of people

that really fostered that and encouraged that, supported that, that was amazing. But yeah, that was just the stars aligned. You said that you like threw yourself into it and didn't know what you were doing behind the scenes writing. And that sounds like what you guys have done with your company.

It's like you threw yourself in and you make it work and now you prefer behind the scenes. It's very like slight edge to go back to what you really loved at a young age. It's just interesting that you're doing what you're doing now. So different. The absorption company came from this was there was 10 years in the making. So a lot of you know thought and premeditated formulation and discussion. But yes, you're right in the sense that I've always had the mentality of where there's a will, there's a way,

and you figure it out. So I put my head down and I do. Like I'm a workhorse. That's why I said earlier, I'm a busy bee, right? You asked where my first company came from and I was like, well, I'm pregnant and I have this amazing idea that I think will hopefully have a positive impact on the world. Let's figure it out. I had never, I mean, the idea that I think will hopefully, you know, have a positive impact on the world.

Let's figure it out. I had never, I mean, the way that came about was I started a company that was based on multi-purpose apothecary and within a couple of months I got a phone call from Tech Dell saying, Hi, we have all of this, you know, recycled gold from the motherboards of our repurposed computers and we'd love to know if you have any ideas on what to do with this gold because you're very vocal in the sustainability arena. And I was like, well, funny enough, I do have an idea what we can do with all that gold. And three months later, we had the very first fully circular jewelry line made of 100% recycled tech gold and we launched it at CES, which was a tech convention and we won the audience award there. And all of that said, literally, I just put my head down and say, well, I'm going to go called Tech Gold and we launched it at CES, which was a tech convention. She represented down at CES.

And all of that said, literally, I just put my head down and say, I'm going to do it. I'm going to figure it out. I didn't know how to receive all of this gold. I didn't know how we were receiving it, how I was going to describe this to the factory, what factory we were even going to use. I just put my head down and I did it. And so in that sense, I'll say that the Absorption Company and Brothers Bond and Buy You With Love all have that kind of energy behind them where we just decide we have a

dream and we're going to figure it out and go for it. But with the Absorption Company, you know, many, many years, a decade went into and you can talk a little bit about that, you know, the birth of that. We knew we wanted to have kids. And one of the things that when you realize, you know, when you want to procreate, probably good idea to be very healthy and cleaned out. Living on sets, I had an integrated medical clinic I went to and pop, you know, you're just popping so many, you know, you walk into my house and there's just thousands of dollars of supplements everywhere, just like yours.

And we said, hey, you know what? Because we check blood every year. We're obsessive about it. Let's go really, really, really deep and really see what's in there. And the results were astounding, which was heavy toxicity of metals. Some, one of the metals is 1100X the amount I should have. Yeah, yeah. It's really bad stuff. And so when you started sort of like peeling an onion back, you realize, wait a minute.

So I'm taking all of this stuff that I don't really know if it's doing what it's doing. It's a highly unregulated business. What is that? As I take a vitamin shot. B propolis. Oh nice. B propolis. Oh yeah.

It looks like B. Yeah. Yeah. That thing of that, think of the natural components of that stuff and where that comes from. Again, going back to nature. No, I'm saying it's amazing. Yeah. Yeah.

I mean. That's one of my favorites, by the way. Going back to nature. Oh yeah. The properties of that are incredible, but going back to, you know, we live in a highly, highly toxified environment. We have a broken food system, broken water system, polluted air system, you know, our pharmaceutical industries, all these things are really not good for the average American. Well, you can tell that and identify that when

you start going and looking at blood, like really doing a deep dive. So I realized in that moment, I just said, all right, it's time to clean house, strip all of this out, do a couple of really powerful detoxes and you know. What did those look like? People are going to ask the detoxes that you did.

People want to know the details. So, Keely, you know, well, you're doing a number of things, right? Like, again, people always want to sell you things, right? So when you have heavy metal toxicity, you know, I had these integrated doctors that were like, it's going to be pretty simple. Here's what we're going to do.

A lot of cilantro. Yeah. You're going to. Oh, wait, hold on. Medical medium. Oh, I do know. I've, I've spent a couple afternoons with him. William, Anthony. Because you're gonna. Oh, wait, hold on, medical medium. Oh, I do know, I've spent a couple afternoons with him. What's his name, William?

William Anthony. Because you said cilantro. Well, yeah, he is a big cilantro and he's a celery guy. Yes. He was just on the show. He was like, oh, is he? Oh, yeah. And he talked a little bit about cilantro.

Yeah, he wouldn't talk to us anymore because he's like, I can't do this anymore. Remember, we talked to him on the phone. What? You set up a meeting with me. He's like, I don't do this anymore, but I talked to him on the phone. You set up a meeting with me. He's like, I don't do this anymore, but I want to help. Oh, he's like, oh yeah, sorry. I took that the right way. He just like, he's yeah, yeah, yeah.

He was like, I'm just letting you know, like, I love what I do, but I'm out. Cause like everyone wanted to, but he was super sweet with his time and he talked to us. He talked to me for like, he's pulled back a little bit from like the consulting. It's so funny that you said cilantro cilantro because I just ordered a heavy metal detox smoothie from cafe gratitude. He doesn't collab with them and with my cilantro, but go on. Well, no.

So, well, so some people can't have cilantro because they have that in like, you love parsley, but cilantro makes you like. Tastes like soap. Yeah. It does taste bad. Yeah. See.

I'm not alone. So I like cilantro. No, no, no, for sure. But so I love it. I crave it, my body. And so See. I'm not alone. So I like cilantro. No, no, no, for sure. But so I love it. I crave it. My body. And so, but I'm from the Mississippi River Delta. I grew up in the water, on the water. When I was shooting Lost, I lived in Hawaii.

I was already having like, I remember one morning I got to set and I broke out in full body, head to toe hives. Like what was that Will Smith movie when he breaks out into the crazy hives? Yeah, the one with Peter Mendes. I know what you're talking about, but who was that? I thought you were going to say Woogie from

Something About Mary. Hitch or something. What about Woogie? That's from Something About Mary. Yeah, that was from Something About Mary. But J.J. Abrams was like, oh, oh yeah, I don't know how we're going to shoot. I had always had like heavy metal toxicity on

and off and throughout my life. Anyway, long and short of it is it's so simple. We were taking bundles of cilantro and parsley, parsing it out over the course of three months in a low RPM auger, like you would, right? Not the 1800 RPM juicers, you know, destroying all the cellular walls. You want low RPM augers.

You want things that are- What's that? So something that goes slower and grinds. So you're not destroying the cellular membranes or the cells of, cause a lot of these high, high, high RPM juicers, you know, you hear it go, meow, that think about what those blades and that speed are doing.

It's just destroying the molecular structure of the actual plant or whatever. Is there a brand of your slow RPM? Yeah, Nama's good. The Nama juicer. Yeah, the Nama's great. Will you write that down for me? I like the Nama because it's really user friendly. You know what's funny is that I can see sort of where you guys are going with this too, like knowing and understanding brands. And what's interesting about well it took us a while to learn that. You know what's funny is that I can see sort of where you guys are going with this too, like knowing and understanding brands.

And what's interesting about the two of us, and I'm listening to you speak too, is we are the anti-business business owners. So you ask us what to do and I'm going to tell you the four things you can grow in your backyard. And I'm not going to even give you a brand. I'm going to be like, here's the three or four things you can grow.

Yeah, the reason we ask the details is because they want to know how to get the cilantro and then do the thing they do. Totally, but I do want to know the four things though. We also want to know actually. She's saying I get do the thing they do. Totally, but I do want to know the four things though. We also want to know, actually. So she's saying I get your... Like going back to nature, like I love you were taking Propolis,

and I remember when he did that cleanse, and it literally was parsley, cilantro, and then some bentonite clays for binding. And you know, we live in a world, and that was kind of the frustration and the birth of the absorption company. We live in a world where everyone's trying to sell you something at all times.

And I was tired of being sold to, especially as a woman, like you guys are not sold to in the same way that we are sold to all day long. Ads and media, like we are the perfect targets because, well, I actually don't know what the because is. I think maybe women are thinking about that for the entire household maybe.

You're probably also smarter and you read more than we do. No. It's because whatever decision she makes is what we're doing. So it's pretty much. Yeah. That's what I'm saying.

So, so what you're saying is you didn't heal your heavy metal overload with a bunch of supplements that you were taking thousands of dollars worth. No, we went back to nature. We went back to basics. And the reason is because supplements, this is the whole issue here guys, is that supplements

currently, supplements in the marketplace are not designed for absorption. So we went out and discovered through, you know, our own research and data collection that of all major brands that you can think of, I'm not supposed to say the word all, so I'm going to say of all major brands, but you know where I'm going with this.

84% of your supplements are being peed out, meaning they're not being absorbed at all. Or other ways that they're exc'm going with this. 84% of your supplements are being peed out, meaning they're not being absorbed at all. Or other ways that they're excreting. Sure. We make the joke, like don't pee out the good stuff. I feel like they can take that. Scientifically we know that there's, it excretes

in other ways, but like. Sure. Sweat and. 84% of your stuff is not being absorbed. I've had enough excretion. Right, yeah. We're trying to hold. I'm excreting, he's excreting me.

We're trying to hold now. I can use a break. Third time's a charm, man. That's how you describe it, excreting you. That's all I can think of when you say that. Write the book, that's a good book title. It's a good book. Tired of excreting. That's your next Instagram handle.

Yeah, taking a break, vacation, out of office, tired of excreting. You will be the absorption company and we will be the excreting company. There you go. I see a total. It's getting hot in here. I see a total of this. Different missions.

Yeah. Same mission actually. Think about that. If 84% of the stuff you're taking is not being absorbed. How did you guys decide to solve that after you implemented nature? Like what's the solve? Well, because listen, we, like Nick mentioned, we come from, saying that we come from very humble beginnings is quite an understatement. We'll talk about that. What explains the audience?

We came from pretty poor upbringings. And so to think about our moms working three jobs to provide for their families, to think that parents are out there spending their hard earned money on stuff that doesn't work is unacceptable. It did not sit right with us. So we wanted to change that and make sure to build a company that did do the research, that did third party tests, that looked out for the end user because they need it. You're not usually going and buying a supplement

because you're just bored or you want to spend some money because they need it. You're not usually going and buying a supplement because you're just bored or you want to spend some money. Intentional. You need it. Yeah. And so, so if you're going to sell something, some, some, sell something to someone that doesn't work, you're, you're, you're taking advantage of them in a couple of different ways.

And that just did not sit right with us. So in such a highly unregulated industry, where less than 4% of the companies actually third party test, because why? I mean, look, it's expensive. Yeah. We're a tiny company. It costs us an arm and a leg to third party tests.

And we publish that data. But the reality of it is, is we know that investment over the course of time will pay off from a transparency standpoint. Like you have to build brands with trust and transparency. And as you go down the line, you make the investments early on to give people what they

actually need. And I think those are the companies that stick with you. Quick break to talk about Armour Colossum. What if I told you there was a single seller need. And I think those are the companies that stick with you. Quick break to talk about Armour Colossum. What if I told you there was a single supplement that you could take that would help you strengthen your immune system, which is going to optimize your whole body microbiome and strengthen your immune barriers, fortify your gut health, which is going to combat bloating to help you feel lighter, ignite your metabolism, which is going to strengthen your gut barrier and guard against toxins, chemicals, and pollutants.

Vitalize your hair growth, enhance skin radiance, fuel performance, and recovery. Well, that product exists and it's called Armour Colossum. Here's the thing, we live in an environment our biology was never designed for. EMFs, artificial light, seed oils, microplastics, endocrine disruptors, chronic stress, and more. These modern assaults disrupt cellular signaling, impacting gut health and accelerating aging. Armour Colossum revives cellular signaling bolstering our health from within to defend against everyday threats. And here's the thing Colossum is nature's first whole food with over 400 bioactive nutrients that work at the cellular level to reactivate your body's

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What I like about this though is there's no like insane cleanup. It's quick. You don't have to pull out a cutting board, a knife, the whole thing. Sometimes with my kids what I'll do is I'll make these muffins. They're like they're green muffins really and put, I'll put like chocolate chips in them and all the things, but then I'll put in like the Mediterranean crunch into the muffins and they turn green and the kids love them. So you can also get really creative with kids and be like sneaky with how you're getting in extra nutrients and minerals.

Taylor Farms Chop Salad Kits really make everything so easy if you have not checked them out, you have to. So easy to grab and go. Grab a Taylor Farms Chop Salad Kit and get your salad together. Quick break to talk about element. If you're somebody that constantly find yourself chugging water, trying to hydrate and not quite getting there, maybe you're peeing it all out or maybe you're getting that midday slump, you're still getting headaches, you're lacking a little bit of clarity, it's likely because you're drinking enough water but you're not hydrating properly. This is likely due to an electrolyte imbalance and this is why Lauren and I love Element so much. Element is a zero sugar electrolyte drink mix and sparkling electrolyte drink born from the growing body of

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What I'm realizing as a brand founder myself is that a lot of brands launch and then they have to build community and audience. What's cool about what you guys are doing, and I tried to do this with my own brand, is we both, in different ways, built community and audience and then launched the brand, which I think you're going to see a lot of people doing now to just launch a brand, it doesn't feel, um, purposeful or authentic, like to hear your story about the detox and the thousands of supplements and where you guys came from and your humble beginnings, there's, it's more than just like launching a brand cause you want to make money.

Do you know what I mean? It's different. And then you already have the community who's obviously obsessed with both of you guys. The TikTok thing is pretty crazy. I don't, that's, you didn't hear that for me. I don't know if that's true. She wanted to shut it down.

She was like, uh, I don't need this. He's shaking a lot of bullshit. And you get fatigued with being on the camera all the time, the camera in your face all the time, I can imagine. She's fatigued with it. I understand that. I, the camera in your face all the time. I can imagine. She's fatigued with it. I understand that. No, I'm just really happy for him to be in front

of the camera. He's beautiful. He's so smart. He's so charming. You do have a good jawline. Yeah, he's a great jawline. You have a great jawline. And that's just the start.

But I also just saw you using a sheet mask out there and ice rolling. I need the sheet mask. Yeah, because I'm in my fort. Actually, look at it, it works. I can give you the brand name of that. No, I told you. It really works. I was in a meeting next door and I saw all the

ladies' heads whipping around back and forth. I'm like, what's going on? It wasn't the sheet mask. Dude, 30 minutes ago, I looked like a crinkly, like, desert rat. Now I look like a, you know, what do you call it? Dewey? Dewey, a business owner.

Muskrat? Oh. Oh, thanks. I don't know, I thought we were going on small animals. How did you two meet originally? Dewey Muskrat. Oh, that's, Michael just went off on a tangent

because I was going to ask a business question. Okay, Michael. Because I think it's, listen, we are a couple that works together. I mostly tell people not to do it. You guys seem to have figured out how to do it. I want to know how you guys met. Oh, well, you remember how we met

a little bit more than... You have a very specific work. Well, I was 16 and he has a serious memory of this moment. Well, you were doing all this external stuff for 13, but I was, yeah, I was 20, I was thinking I was still shooting Lost. I was 26 and you were 16. I was like, wow, this chick is on, I mean, she's so smart, so sharp, holding court.

Everyone wanted to talk to her because if you think about it, her life really went like this. She wrote this film. I'm going to hide behind your giant microphone now. But it became a huge cult hit. Holly Hunter was nominated for an Oscar off of this film, but then all of a sudden she was shot into the spotlight where she was on Oprah and doing all

this stuff and they wanted her to- You wanted to talk to me because I was on Oprah. That's what you're trying to say. Only reason. Yeah. But the reality of it was, was this was a kid who had no formal media training, no one really looking out for the fact that like, so she was like, all right, I'm just here. I'm going to do it. I know what I need to do. And I was like, wow, this is a 16 year old young woman

just out there just killing it. In his defense, I don't think he knew I was 16 until after we had our first conversation. So don't run this. And then the headline is like. Oh, God, no, we didn't get together 11 years later. It's good to clarify that. Yeah, just want to clarify on it.

By the way, we met at 12, but we were both 12. Oh my God, that's hilarious. That's a great story, is that true? Yes, but you guys get together 11 years later? We stayed friends because we had a lot of similar interests. First of all, I was already moved out and I was very much an adult, but we connected over philanthropy

and some shared passion areas. Did you think he was cute when you saw him at 16 or were you like not? I have to say I don't even remember. I know that's so, I just don't have a memory of. They get obsessed though when you don't remember them. That's sad, that's sad. Well, no, I was just.

This was a kid. It wasn't, the brain wasn't firing like that. No, I was a 20, I was like 26. I was like, I was not. You were just friends at some point, maybe 17, 18, 19. I'm not sure, but we connected over philanthropy because he had a foundation. We were both on these massive vampire things.

Did they both come simultaneously or did one come first, one come second? Twilight hit, boom, and we were on the air like 18 months later. Okay, so it's just like that. I mean, Warner Brothers just greenlit that, boom, and it was off to months later. Okay. So it's just like that. I mean, Warner Brothers just green lit that boom and it was off to the races. Okay. Yeah.

And it just so happened in the sort of outlier moment to drop in a little Malcolm Gladwell there, who's obviously a great literary hero of so many of ours. But it just so happened that in 2009, so you guys launched I think in 2008, obviously the whole world shut down, big financial collapse. And it just so happened in 2009, which is where Summit and where Warner Brothers really got to excel was, I have to remember, but don't quote me on the numbers, but I think because of the way that the financial structures had all just fallen apart. In 2009, the value of an ad dollar was something like five X because the economy had shut down and so you could sell and buy ad space for infinitely

less than it had cost even 12 months prior to that. So summit and Warner brothers took real advantage of that. So they took like $25 million to launch vampire diaries. But the thing about it is we got like $125 million worth of P and A out of it. We had Jumbotrons and Times Square, every bus, every billboard, every phone, every bus station.

I mean, I would be getting calls from people going, I mean, listen, man, I'm all about free market capitalism and promoting your media, but it's disgusting how much I see your face. Do you know how much paper this is using? I mean, people were kind of like grossed out. They're mad at you?

Well, no, they were just saying like- They just wanted someone to tell their story to. It was just kind of wild. Yeah, when you're driving in every single bus stop and every bus and everything you see is your face on a show that really no one had even seen. It was just based off of the bet that Twilight was so big that they bet on it and it hit. And so these were these sort of like outlier moments that we had where you had an economy, global economy that had just collapsed and you had media companies that knew, Hey, we're going to invest really heavily into the success of these two

pieces because it's a very famous genre. It's a new spin, new take, and we can buy a lot of ad space right now for really cheap. And it was like, it hasn't happened again since probably didn't happen before then, not like that. So there are these little moments, these sort of like outlier moments, which is what you had when Michael Dell decided that he was sick of seeing his name on plastic computers and, and, and landfills and told his

team, do something about this, start recycling all this. So he did. And that's where you got all that gold and started that. I had gotten, been really sick and wanted to have kids and wanted to make sure that my body was clean. So did a deep dive into my blood and realized that I was toxified in so many levels, but it also been on one of the, what would

become one of the, what would become one of the biggest TV shows in the world. So you have a massive voice to share and spread story, right? Those are pretty significant. Yeah, like all, it all culminated into this moment. Yeah. But how did you guys go out to lunch?

What do you mean how did it go? When that's all going on, she wants to know how you guys would actually. I'm really curious about this. I just, I just heard from like one of the most famous podcasters, not directly from his mouth, but from someone else that he was at an event and everyone, the entire event for three

hours was just staring at him. Like they couldn't concentrate on what the event was about. It was about charity. They just stared at this podcaster. And when you're this famous and you're everywhere, how did you guys go to lunch? I'm being serious.

Like, did you go to lunch? We don't go to lunch. When we make amazing lunch at home, we're also farm people, so you literally, it's a pain in the ass to like get anywhere. Okay, but how did you guys go outside? I think she's asking like during that moment. I think she means like in the moment we've

got together, how did we go to lunch? Is that what you meant? With security means like in the moment we've got together. We go to lunch. Is that what you meant? With security. Yeah, like how do you, you have to go with security. So. Yeah, I mean, primarily. How do you go to the bathroom? They follow you?

That, just sometimes. Is that annoying being that famous that you literally can't go out without like having someone follow you and come up to you? We go separately. We just are, we don't, you know. You can't go to dinner?

We do our thing. At this time. It's all good. Listen, people are amazing. We were able to- You're appreciative for it. We love people and they've been so loving and generous with us.

We also understand the psychology of seeing someone and wanting to say hello to them. It is a very unique way to live. Yes. Which is why we live on a farm. If we can use this as an educational moment, which is how I always think as a parent, I'll just say the world changed a lot with the invention of the iPhone. So I think as human beings, technology has moved so fast and we have not put parameters in place to continue to view

ourselves and other people as human beings, just in general. So my goal and mission is to not just sit around and feel sorry or complain about, you know, what the consequence of that might be, but instead take it as a moment for education, which is we have to talk to and teach our children how to be conscious of other people.

We also, and I'm not talking about celebrities, I'm talking about in general, I'm talking about the fact that we, none of us sitting at this table, had to deal with going to a party in high school and having to worry about being filmed and having it put on social media, right? We see the emotional toll this takes on young people.

We see it with suicide rates going up. We see this, and where this lies guys is in a parenting fail. This is not the responsibility of tech companies. It's not the responsibility of community. It's a responsibility of parents to teach children how to be mindful human beings, how to

respect people's privacy. And I'm starting to see schools do that now. So. Some states are passing it too saying getting the phones out of the classrooms. Please get the phones out of the classrooms. Please get the phones out of classrooms. And also just teaching people how to, you know, privacy, I say this and I mean this, privacy is

our greatest form of currency in a world where everything lives out there. We are a culture of oversharing because you know why? We need connection. We're a culture that's starved of connection this day and age. That's interesting to you, for, to hear you say

that about privacy. It's true. Like because- She dropped that one time and I was like, oh. No, you're right. But it's, it's interesting coming from you because there has been lack of privacy with everything you've done.

So if anyone knows about privacy- This is, we were talking about this the other day. I think in the platforms that you guys have built, I think people glamorize and glorify celebrity, right? Just, you know, especially if you don't have it, but it's one of those things where once you reach that level of notoriety, you can't just one day say, actually, I don't want anymore. I'm turning it off.

Like it's, it's there. It's, it's, it's now you're out there. Now you're known. And I think people don't account for that. And it's interesting coming from both of you know, it's, it's, it's now you're out there. Now you're known. And I think people don't account for that. And it's interesting coming from both of you because you have lived through it and have it and have been at the top of it. And to hear you say privacy is your greatest commodity, I think is a real educational mode for people because

many people don't think about the repercussions of having that level of attention. Even doing this show, and I love doing the show and I love interacting, but it's something that I talk about with her all the time, especially when with our kids and what you share and what you don't share. And again, like so grateful for the opportunity and being able to build businesses and brands and get great messages out there.

But it's not the normal experience to sit in a public place and have... And then what are we doing to our kids? Yes. So that's, like you mentioned, so you want to give them the best ability to have a good, solid, normalized life. But take the celebrity component out of it and just speaking human to human, kids deserve, human beings deserve the opportunity to make choices for themselves,

what they want to put on the internet, what they don't, and that involves what other kids put of other kids on the internet. So a child shouldn't have the right to even film another child because that child might not want that. We don't teach that. We teach people in school like, hey, that's not your body. Don't touch that person's body. It's not your body. But what about their essence? What about their aura? What about their soul? What about their life? We don't teach that here, but there are other countries that view taking an image of someone or recording someone without them knowing as a violation, right? And I think that innately as human beings our ability to

maintain a level of personal boundary is a fundamental right. And this again, like, please take the celebrity component out of it. I think like my passion area for this comes from just watching kids with kids. So that's our, if there was any reason to be on podcasts and talk in these types of forums and

platforms, for me, it's really like that kind of like mission driven. That's what we need to be teaching. I feel like you guys could do a law. I've tried. Can you go to the White House and make a law that you can't. She's actually gotten pretty close. Well, I don't think you can just like walk up

and knock on the door. Although if you could, I would. But I've actually pursued this for a while and I'm not saying the door is closed. I'm still pursuing it. It takes a little bit more than what I, what I realized. Didn't it get done in Maui?

It's not Elwoods. Didn't it? It got done in Maui I think. It's not Elle Woods. Didn't Elle Woods? It got done on Maui, I think. Elle Woods is pretty amazing. Didn't Steven Tyler get something passed on Maui? Different. I'm trying to pass something very different. So like I'm-

With kids, you mean? My passion has nothing to do with like, Steven Tyler did something amazing, but again, it's focused on celebrity. I think there becomes a big boohoo world when you make it about- You're saying about like Sally is filming Suzy. I'm saying about life in general. I'm saying that parents need to understand when they go up to a school play and there's 15 kids in that school play and they video all those kids in that school play. They put it on the internet and they tag the location of the school.

There are pedophiles on the internet that go there and all they do is look at schools or they hashtag, you know, different, there's different hashtags. I don't even want to say on here because it's so freaky and gross and people don't realize that everything you do is trackable. So you look at the increase in child abduction and I mean, I don't even want to go there, but you look at the increase in these things and it all comes from innocent moves that people make on social media.

Everybody does. Everybody's parents. People love to geotech. I never understand that. Or they take a school video and all the kids are wearing a school uniform or they're all wearing a backpack with their names on it. Or you can see the background and they can

know it. Totally. They just didn't know. I also think there should be a thing that like you can't take video at school plays of all the other children. It's like, it's perfect. People don't realize it.

So it's all very innocent. And again, it comes from connection. Everyone wants to connect. They want to share the amazing things that people are doing, that their kids are doing. And it comes from a beautiful place. Unfortunately, we don't have tech boundaries in place and they need to be.

I think she should run for like some kind of position in the White House. Oh, you don't want to do that. You can change more from out here than you can from in there. I don't know. Again, I'm like doors open. I'll, I'll walk in. Yeah, than you can from in there. I don't know, again, I'm like, door's open, I'll walk in. Yeah, go get on in there.

Talk to us about how you guys work together. You mentioned off air that you're on six million flights a year. Six million and two. Yeah, how do you guys work together with what you're working on now? What does it look like from behind the scenes? Because you guys obviously were so front-facing.

Let's hear about the behind the scenes. I mean, listen, right now, and again, it's not like a boo hoo, whoa is me. It's again, I, we're extremely fortunate. We have three very successful companies within the specific categories in which they're in, they are over indexing and making huge impact, meaning from a disruption standpoint, a true efficacy standpoint, and one that makes impact, which is a huge component of awareness and building luxury and beauty out of it.

So they all, if you look at all these three different categories, they're vastly different, but they feed into the same web, which is impact and, you know, driving, well, not just sustainability, but driving real change through business, right? That's like what you aim to do as a business owner. But going back to it, I would never have done this like this. Never. This is like- I love the honesty.

People will love it. Why? I mean, Spencer's in here with us and they're like, hey, how do you guys work together? And it is- You don't even know how to explain it. It is the most nuanced. It's, you know, everything is scheduled to like the 10 minute mark.

And when something gets a little off, then everything falls apart. And you know, you can only live that way for so long. So what you want to do is focus on building really strong, amazing businesses, spending a lot of most of the time with your family, keeping yourself healthy and making real impact. Why all the flights? Because you're meeting people in person? Well, he has a, his other business is very focused on on-premise stuff too. So that definitely

well, it's not just whiskey is on premise, but it's no, I mean, meaning it's a lot of big retail, but also too. That's what I meant. I don't know. Sorry, the terminology. We also left the only businesses that actually sustained our family. As you know, when you start a company, you're the only people in that company that don't get paid. So between the three of us, we own three companies. Two of us. I mean, sorry, between the two of us, we own three companies. Two of us. I mean, sorry, between the two of us, we own three companies. Hey, what's up?

You're all three guys. That's my secret friend over there. Well, you look good to know. Between the two of us, we own three companies that don't pay us. So on top of the optics are like, oh wow. Oh, I see. Yeah. He's saying we also take on other jobs on top of our three companies. I grind. To make ends meet.

That's what you have to do. So that's a source of income. So we travel for other work partnerships, you know, strategic, you know, I have designed for other companies, for example, on the side, outside of this. All these things you reinvest into your companies as everything. Founders don't take a salary. So that's what we're doing. You have to.

What he's saying is we're in the grind. So we're in the grind. It's not a schedule that he or I would wish upon anyone. We're working so hard. But there is payoff in the end when you're doing something that you love. I think there is a level of fulfillment to that, no matter how exhausted you are. And in terms of how we operate business, I think we're polar opposites and I think that's a good thing.

I mean, there's a yin and the yang component to this for sure. Like I am such an earth sign, my feet are on the ground. There is no amount of money in the world that would have me on airplanes like that. And he knows this. I mean, he, travel is also an area of passion for him. And so he doesn't mind being on the road and I manage from the other side of things. So I do a lot of computer work. I'm at a desk, you know, many hours a day, my feet are planted on the ground.

And that's my area of comfort. And- But before that, it was babies, breastfeeding, sketching, designing, phone calls. I mean, I watched her build- Oh yeah, I'm multitasking for sure. She's literally- She's an octopus. It's crazy.

Yeah, I know you have eight arms, but she's literally like feeding this giant creature. Every time I see you do that, it always creates a different vision for you. Well, cause I just see it all the time. The grip. I don't think I've ever nursed like this. Get in here. No, but it's a beautiful thing to see like her,

you know, building all of this. You don't just like grab it by the back of the head and it's like, get in there. But so, so it is really like being able to take all of this full circle, like, you know, the impact is huge. And like, on Earth Day, April 22nd, which is, geez, in eight days. Oh my gosh, it's in eight days. We're launching this. Hello, everybody. Quick break in the show to talk about one of my favorite things to talk about on this show,

and that is a straw tequila. Today, I have my sister-in-law, Mimi. Hello. Sitting right next to me. Replacing Lauren. Replacing Lauren because Mimi loves a free drink. Yeah, I can't say no to tequila and chips and especially if someone else is paying. Lately, we've been talking all about Estral Tequila on this podcast.

It has quickly become our tequila of choice, which is why I'm so excited to talk to Mimi about what we have in front of us. Right now we have the Anejo and the Blanco. This is what I've been making and the margaritas that I make you guys. Michael's margarita. Michael's classic margarita. So this summer, it feels like people are being more intentional with how they spend their time, what they're drinking, who they're with. It's less about excess and more about quality. And for us,

a straw is one of the elevated choices that fits into the lifestyle perfectly. Exactly. It's simple, it's beautiful on the bar, but more than that, it's something you can actually taste the quality in. And it's become kind of a staple for us. So like I've said before it's agave forward smooth with just the right brightness from the citrus whether you're making a full cocktail or just sipping it chilled like we are here it hits every time no harsh finish no fuss. I love that it's not overly sweet or heavy it actually allows you to taste what tequila is supposed to be fresh and elevated. If I'm making a margarita at home this is what I'm using every single time. There's just like this level of trust with the straw. Like you know you're serving something good to

your guests without having to overthink it. This is critical when you're hosting a dinner party or hosting a get-together, knowing that you're gonna have a consistent quality taste every single time. Are you organizing a lot of dinner parties? Yes. It feels effortless, which is exactly the point. So here's the thing, everything we do from what we eat to what we drink, we try to keep it elevated and intentional and a straw just fits into that rhythm perfectly. It's become part of the easy, meaningful rituals, Friday night drinks, dinners with friends, golden hour moments at home, and so much more, even happy hours here at Dear Media.

You don't need an occasion, the ritual is the occasion. Pouring great tequila, sitting down with the people you care about, that's the energy. Exactly. It's in those in-between moments that make summer feel like summer, and a straw is part of that. If you're building out your bar cart for the season or just want one really solid bottle that can do it all, this is it. I've said it once, I'll say it again. A straw is my go-to tequila for margaritas at home.

It's an affordable, great tasting tequila that mixes beautifully into just about any cocktail, especially margaritas. I recently did a whole Instagram about how I make the margarita so check that out. Astral's award-winning quality and taste has an agave-forward citrus profile that adds a burst of brightness to any cocktail. Housemarque summer is here. Time to stock up. Go to www.astraltequila.com here, time to stock up, go to www.astraltaquila.com to find Astral Near You and don't forget the limes. Please enjoy responsibly. All right, so here's my story. I was first introduced to the real world because I was selling my own pieces on their site.

So I would sell my handbags, my clutches, my coin purses, my slacks, my blouses on the RealReal. And then as I was selling my own stuff, I started shopping on the RealReal. If you're unfamiliar with their site, it's attainable luxury. Everything is designed to upgrade your personal style. It's great for the planet and your wardrobe. So the RealReal essentially is the go-to place for your next special piece, which we love. How I would recommend that you use it is that you find the perfect vacation sandals,

but you also can sell your vacation sandals on the RealReal, it really does it all. The RealReal is the world's largest and most trusted resource for authenticated luxury resale. No one really does resale like the RealReal is the world's largest and most trusted resource for authenticated luxury resale. No one really does resale like the RealReal. The RealReal has found new homes for over 37 million authenticated luxury items. I like shopping the Rowe, Chanel, Gucci,

all the things on their site. They really have everything you could ever want and they have pieces that are completely sold out, which I love. And now get $25 off your first purchase when you go to the realreal.com slash skinny. That's the realreal.com slash skinny to get $25 off. Start shopping now at the realreal.com slash skinny. That's the realreal.com slash skinny. Let's talk about my favorite female run nonprofit. I'm so passionate about the charity, I Stand With My Pack.

It's dedicated to saving animals and preventing cruelty locally and globally. So I was introduced to this charity by a friend of mine, Lucy, probably about five years ago. And she was really passionate about how much that I stand with my pack helps dogs. So what they do is they rescue dogs from high kill shelters in Southern California,

and they help them find loving foster homes or forever homes. There is an urgent need right now for donations and fosters. So even if you can donate a dollar, every dollar counts. forever homes. There is an urgent need right now for donations and fosters so even if you can donate a dollar, every dollar counts. This goes to helping to cover medical care, food, transportation for rescue dogs. You can donate or sign up to foster at istandwithmypak.org. That's istandwithmypak.org. I also

sometimes will just Venmo them. It makes it really simple. More information at istandwithmypak.org. I also sometimes will just then mow them. It makes it really simple. More information at I stand with my pack.org. Tell us about each business and how everyone can support. This film, which we are the film, it's a movement. It's a huge movement that we're executive producers on. The husband, wife, powerhouse directing company couple, Josh and Rebecca Tkele, which I did kiss the ground with.

We made kiss the ground. It took us seven years to make that film. Wow. It was way back. Is that common to take that long? No, no, no, no. And it's pretty wild, but Josh Tkele and I went to the same high school in Mandeville, Louisiana.

I'm talking, this goes deep, deep, deep. Knew each other, did not know each other. Same time we were there from the bayous of Louisiana, two poor kids go out and then we were able to touch a billion people with this movie. Not only that, we can't say it's all the movie, but mysteriously in September recently, after a few years of being launched,

all of a sudden there were $20 billion that were appropriated out of the IRA for soil regeneration in this country, both from Republicans and Democrats. This is a huge thing. So we have effectively created the wheels and mechanism to build effectively the single largest carbon capture food economy in the world. And by pushing out the agrochemical companies and restructuring how pharmaceutical companies are gonna work, we're effectively going to create an agricultural food economy where even just

in the United States alone, the amount of thriving that's going to happen, we're about to literally change the entire economy. And are you launching that with the documentary? No, no, this is the documentary. This is the documentary that we're going to be able to see. Yeah, and it's called Common Ground. This is just...

So the idea is that we're so divided that the soil is our only common ground. And effectively, when people say, well, what the hell is this regenerative agriculture thing? Why do you talk about this? What does it mean? Really simple. And effectively, when people say, well, what the hell is this regenerative agriculture thing? Why do you talk about this? What does it mean? Really simple. The eight second version is regenerative agriculture is just the use of planned grazing methods

and using living, growing plants, agriculture at scale to sequester enormous amounts of carbon dioxide and store it safely back in the ground where it belongs. Really cool. Now, when you do that, you basically, you know, you feed all the vital microorganisms in that soil. Well, that soil, the health of that soil is directly related to the planetary health, just like the human body, the health of the human body is directly related to the gut microbiome. Soil is the same biological process. And there's no pesticides when you do it like that, right?

Exactly. And so as we, so those, all those pesticides, fungicides, herbicides, fertilizers, all this stuff, round up, costs money. So farmers have to buy that stuff. They have to borrow money from banks every year. Well, guess what? Regen Ag saves about $400 an acre. So when you start adding those numbers up, it's really cool. It's massive. So even like grain, like I make whiskey too, we use a lot of grain. There's 200 million grain acres in this country. Multiply $400 times 200 million, it's 80 billion a year that we're going to start injecting back into middle America. These are, this is big scalable, massive stuff. And when you take that on a global level, we're effectively going to build a trillion dollar a year carbon capture food economy.

But I also think it's so much more than even what you're saying. Like there's, there's women dealing with fertility issues and there's cancers and there's all the, you get a kiwi the other day and I washed it off with vinegar and baking soda. I do. And it looks a different color.

And I'm like, this is, it's just so crazy. You can't even eat a kiwi. I think it's so cool. It's funny, we'll have people on this show that are starting to talk about these issues more and more. And we had this, we had of our high use of synthetics. When you start pushing out those synthetics and then also like you have to see the film because I think when you see Common Ground, you see Kiss the Ground. Well in Common Ground we basically uncover the money pipeline on film how agrochemical companies have been secretly microfinancing the university agricultural curriculum in this country for 40 years. Are you guys in the film or behind the scenes only?

We're in the, well, she was super pregnant. You're in the end. I'm more behind the scenes, yeah. But we were really fortunate to be executive producers on this. Kiss the Ground was an enormous feat to get done. And I unknowingly shot the first footage of Kiss the Ground 14 years ago in Zimbabwe.

So this is something that's been part of our household since the beginning and that we had a household. This has always been, I am, I'm not a farmer yet. When I retire in about four years, I'm going back to my roots. Four years. It's what he says. Yeah. I don't think you heard it here first.

No, I don't think. No's what he says. Yeah, 50 and done. I don't think you heard it here first. No, I don't think. No, no, no. All my board members, investors, partners, everyone knows. I want to be done and out at 50. It's now on camera, so you can't take it back. Well, because I think I want to go back to doing what I know that my family did. I mean, these are multi-generational farmers. And I think the best way to actually do it is put your money where your mouth is and actually

just go back to nature. So when you say retire, you're not like just doing, you're not being unproductive. You just want to go back to that way of life. Meaning retire from this level of life. Yeah, yeah. This is, this is not consistent. Like you're not going to be on podcasts in five

years on planes everywhere. Oh, I might do podcasts. But I'm sure as hell not going to do 110 flights. Got it. He's just retiring from flying guys. And what about the absorption company? Can you tell us how everyone can go check that out and what they can see there? Yeah, absolutely. AbsorbMore.com or go to our Instagram.

Absorb.More. Where should they start? So we're such a mission driven business. It's about education. So I think at the end of the day, supplements aside, if we can educate people on the importance of absorption and the lack of absorption in the supplement industry, I think we've done our job, right? So if we can, if people can become curious as a result of these companies, I think we've done our job. I'm curious after this episode and I interview all different kinds of people about supplements, it's a very important question to ask. Because what's the point in my opinion of putting the capsule on the outside, like what's in that, putting those all in your mouth all the time if it's not absorbing? Most of the time you don't need to, by the way.

You can actually take your supplements out of a capsule. I don't know if you know that. You can just dump them in, unless there's some sort of time release. Most of the time you can. And you don't want to actually take those anyway. There's a lot of gook. Well, I was just saying one thing that we have not discussed really quickly, which is the genesis of, or let me say, let me rephrase that. The ability that we have to make these pretty bold statements is we basically

have, we work with a company called CapsOil and it allows us to do what we do. Basically, we have a piece of proprietary technology that allows us to take lipophilic material, a liposomal material. The patent is in liposomes. It's in lipids, not liposomes. We can take a lipophilic material, a vitamin, a mineral, not liposomes. We can take a lipophilic material, a vitamin, a mineral, and basically turn it into a, take it from a liposomal material to a water soluble material that is, that is a nanometric

particle. Can I break that down really quickly for your audience? Have you ever taken a liposomal vitamin C or it comes in a goo, right? And most people, first of all, it's not very palatable. It's definitely a goo, right? And most people, first of all, it's not very palatable. It's definitely not a form that is friendly

for children, right? But it's a necessary form. And what makes our company so special is that you can have that same material, but instead of having it in a goo, you can stir it into a cup of water. And so things like glutathione, which is incredibly important, which up until now, you've

only been able to take in this goo and it's very stinky and it kind of smells like a rotten egg and you're trying to swallow this. How are you going to get that into your body? Or into your kids' body. Or into your kids' bodies. We have the ability to do that in a water soluble powder and it tastes great and it

becomes a part of your day. And so I'm sorry, I just want to make this a little bit more digestible because sometimes the science can be a little bit overwhelming for people. It's changed. Yin and yang. Well, no, no, no. I mean, we simplify it.

We, no, we simplify it really well. I just wanted to get that tech piece out because at the end of the day. And it's 500% more absorbable. That was the end of that. Really? Up to 500% more absorbable, or we can say bio available. Yeah.

This is a game changer in this industry. Yeah. 500% more absorbable or we can say bioavailable. This is a game changer in this industry. Yeah, we wanted to create supplements you could feel because at the end of the day, if you open your cabinet right now, or you when you go home, look in there, I want you to count every single supplement in your cabinet and tell me which ones you take

that you can actually feel when you take them. Well, now I'm gonna DM you pictures of mine. Great, well, what you, basically you- I can promise you, you feel when you take them. Well, now I'm going to DM you pictures of mine. Great. Well, what you could basically you- I can promise you, you're going to look at them and 99% of them, you're going to go, I don't know. I don't think so. I don't know. No, definitely not that one. It's pretty wild. Supplements, you're meant to feel them, guys. They're meant to be a part of,

they're meant to change your day or change your life. You can't feel what you don't absorb. That's right. And that's why we literally named it the Absorption Company. And we have this unbelievable tiny but mighty team. Guys, think about what we're talking about here. We're effectively, other than like an IV, and we're not scientists, we leave that to the scientists, but we worked with PhDs, we worked with nutritionists,

we worked with scientists, we work with all of these people to build this together so that people don't have to worry about it. We did that because we know, I actually, to be honest with you, selfishly, I made this shit for myself. I cannot do, people say, oh, you're so successful, you have all these things and you're doing all this stuff, how do you do it? And it's like, listen, first and foremost, the grass ain't always greener.

It's a grind, but I literally would not be able to do what I do without the absorption company. It's simply- And sheet masks. And sheet masks. By the way, look, they work. I mean, it'll crinkle up in the next like

couple hours, but until then, what's the sheet mask brand? I already took a picture of it. He was out here doing a sheet mask. But, and again, like when you think about what we have, the absorption company, when you talk about not just adults, children, the, our ability to make things absorbable beyond what anyone else can do.

It's a big deal. And I highly recommend anyone. What's the point of it if it doesn't absorb? I don't mean to be the anti-business business, but you can make the same level of sheet mask if you want to just use coffee grinds and then Manuka honey, it's really great. That's my sheet mask.

I'm just saying you can use what's in your home already. Oh yeah, she makes all, she makes so much of our own stuff. Like body scrubs and all this stuff. Just take some coconut oil and coffee grounds. You can scrub your face, it's so fantastic. She makes my full body scrubs. Caffeine spray for your skin, aloe, Manuka honey. What the hell are you doing over there, Lauren? I'm not turning butter, bitch. She makes my full body scrubs. The caffeine scrape for your skin, aloe, manuka honey.

What the hell are you doing over there, Lauren? I'm not turning butter, bitch. She's growing a baby, sir. You want me to like, you really want me to be an octopus, don't you? But yeah, but get the, those hands are free. No, I don't, I can't ruin my nails. She's not doing this? But the anti-business, but the anti-business business owners, I will tell you though, I

can say this confidently, our products, they don't exist anywhere else. Can we have a code? I didn't ask you guys this. Do you want to do a code for the audience? Oh, sure. Let's get a code. We'd love to.

Let's get a code. Can we do a code skinny? Sure. Let's make a skinny code. You want to do 15? Yeah, code skinny. Code skinny, 15% off. They go to absorbmore.com.

Okay. And, or you can look at us on Instagram. You can obviously, if you always can't remember, just look at any of our social feeds and you go, oh, that's the company. But if you want to, like, again, I know now it's April, but it's still like that, well, now that we're in Q2, but it's still that new year, new you, you have the ability right now.

Listen, let's just break this down. People don't feel good. It is hard out there. Like, we're overloaded with chemicals and pesticides and polluted air and polluted water. We're really wreaking havoc on our systems. If you want to feel good, or if you have a bit of stress in your life. I'm not a doctor. We can't technically say anxiety because apparently it's a medical term, but we know there's a lot of that out there. Our calm supplement, I have people, because I live in airports, come up to me in tears saying, Hey, I just started taking this.

I've been taking it for two months. I just called my doctor and I'm coming off of this pharmaceutical brand. We all know like there are, there are pharmaceuticals out there. Like that 26 million Americans are on. They're taking our calm supplement that has this unbelievable, the stack in it. You look at, right? We have a nanometric liposomal molecule of saffron that is so highly potent that it just works. You feel it.

Saffron is amazing that most people don't absorb it. I meant to bring all the stuff for you guys. Spencer was like, you have the bag, right? Spencer. Well, I brought the wrong bag. I brought this bag, but it's got everything else in it, but the products. I left them in my dry blend.

People that haven't slept in 20 years are taking our sleep supplement and sleeping. This is changing the game. Really cool, you guys. And our energy one, we put the stuff called dynamine and a couple of other, in our, couple of other elements in our stack where there's no jitters and there's no crash.

Can I take this like now or do I have to take it at a certain time? That's for a story. You can take that. This is basically just an unbelievable, it's not just electrolyte. I mean, it's not just a hydration play. It's an immune play because check this out. We have liposomal glutathione. Well, this isn't just liposomal.

This is a nanometric particle of glutathione, nanometric vitamin C. These are the single, other than an IV, I can say to you, this is the most absorbable forms of these molecules and these elements. That is powerful. And I don't want to shy away from- Meaning most of what you get in a hydration stick, guys, I'm not going to name other brands, but you look in them and it's a bunch of junk. It might have some sodium, maybe a little potassium, and then a lot of sugar and a lot of natural flavors and some citric acid, and they call it a day. This is a multi-use case product that's meant to be so much more than hydration or an electrolyte

because it's also for your immune system. So I look at that and that's like, you know, a multi for me. I do this. This is the first thing I take when I the first thing I because you know used to do like I I've had trainer like amazing trainer. Well Jance is like an Olympic trainer. My trainer of almost 20 years But you know, I would do you know pink salt and lemon which you can do warm water You need that in your body, but this we created this is the first thing That touches my lips every day. Wow. Okay. You heard it here first. You guys, thank you for coming on. You guys are great.

That's an opening clip for the promo. Wow. People want to know, you should have been holding this when you said it though. We're going to dump it in with AI. You guys, thank you so much for coming on. Thanks for having us. Come back soon. I can't wait to hear how your documentary goes to. When does it come out?

April 22nd. In 10 days. Okay. No, eight days. Eight days. Global Watch Party, it is going to change the game. You, when you see this film, you can't unsee this film. And just so you know, we're about to shift the entire

agricultural US economy. And it's a bright step into a bright future. Like, I know there's a lot of doom and gloom out there, but the future is bright. Like, get your sunglasses. We can't wait. Thank you guys so much for coming on.