The Skinny Confidential Him & Her Podcast - Jessica Alba & Cash Warren - On How To Balance Building A Family, Business, Brand, & Legacy With The Honest Company & Pair Of Thieves

Episode Date: May 21, 2019

#190: On this episode we sit down with Jessica Alba & Cash Warren for a little Him & Her perspective. Jessica Alba is an actress and entrepreneur. She is the founder of The Honest Company. Cash Warren... is an entrepreneur, producer, and man behind The Pair Of Thieves brand. On this episode the married couple sits down with Lauryn and Michael to discuss what it takes to build a career, brand, and legacy, all while balancing parenthood and a family. This jam packed with value on all things parenthood, branding, and what it takes to build a brand with staying power in a digital world.  To connect with Jessica Alba click HERE To connect with Cash Warren click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) To take advantage of 20% off The Honest Company and Honest Beauty products visit www.honest.com/confidential and use promo code CONFIDENTIAL20 at checkout. This episode is brought to you by THRIVE MARKET. We use Thrive for our online grocery delivery on a weekly basis and we also now get our wine at Thrive! They provide the highest quality products and ingredients delivered straight to our door with unbeatable prices.  Be sure to grab our deal by going to to https://thrivemarket.com/skinny to receive 25% off your first order (Max $20) + free shipping and a 30 day trial. This episode is brought to you by Skillshare. Skillshare is an online learning space offering more than 20,000 courses. Join the millions of students already learning on Skillshare today with a special offer just for our listeners: Get two months of Skillshare for just 99 cents. That’s right, Skillshare is offering The Skinny Confidential listeners two months of unlimited access to over 20,000 classes for just 99 cents. To sign up, go to www.skillshare.com/TSC.  This episode is brought to you by HONEY. Do you want to save some money? Well now you can join the other 10 million members of HONEY that are saving money today. Honey, is a free tool that connects to your computer’s browser. It scans the internet anytime you shop online, looking for sales, discounts and coupon codes. Then when you’re about to checkout, like magic, it automatically applies the best promo codes to your cart. To Try HONEY for free go to www.joinhoney.com/skinny Produced by Dear Media   

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Starting point is 00:00:00 The following podcast is a Dear Media production. Boy, oh boy, have we got a treat for you. Jessica and Cash have so kindly offered All Skinny Confidential, him and her listeners, 20% off all the Honest Company and Honest Beauty products. Simply visit honest.com slash confidential. That's honest.com slash confidential and use promo code confidential20 at checkout. I personally recommend starting with my favorites, the organic beauty oil and the insane hydrating mist. Stock their site for
Starting point is 00:00:31 details. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the Skinny Confidential, him and her. Aha! What gets you energized? Like, what can you think of that you can do when you wake up every day and you're like, I'm pumped for today.
Starting point is 00:01:01 And so however, whatever business or idea or how someone wants to reinvent themselves, they got to be pumped about what they're doing every day or else it's just like it's repetitive. And also like a lot of people get envious of other people's reality. And that's also not a great approach to how you should think of building your brand. What's up, guys? Happy Tuesday. That clip was from our guests of the show today, Jessica Alba and Cash Warren. They are on the Skinny Confidential, him and her podcast to talk family, their careers, and building a life together. We very much get into it. And Michael, it is a happy, happy, happy Tuesday.
Starting point is 00:01:40 It is a happy, happy Tuesday, Lauren. Happy birthday, young 19 years old, right? Is that what you are? I brought in a very special person to sing you your first happy birthday song of the day. Taylor, take it away. It's not even on. Of course, it reminds me. There we go.
Starting point is 00:01:56 Happy birthday to you. Happy birthday to you happy birthday dear lauren happy birthday to you beautiful beautiful round of applause round of applause is that what you is that everything you'd imagine and more for your 19th birthday lauren my My boobs are 19, Michael. No, you just got them redone. They're pretty young. Yeah, they're really young. Guys, we have an exciting show today.
Starting point is 00:02:32 Long awaited. Jessica Alba and Cash Warren on the mics in the studio on the show with Lauren and I. A little him and her aspect to the show. Very fun to do a him and her aspect. I have so much respect for both of the brands they built, the Honest Company and Pair of Thieves. Both their brands are crushing it. And to see such an entrepreneurial couple with three kids is inspiring. And let me tell you something. I've got to spend a little bit of individual time with both of them now, both at Honest and at
Starting point is 00:02:58 Pair of Thieves and amazing people. Very, very nice, humble, down to earth. Cash Warren hooked me up with so much, what do you say? Underwear. Underwear, boxers. Another man has never gifted me so much underwear in my life. And I love this stuff. Guys, I'm telling you, if you're a man or a woman and you want to feel breezy down in your undercarriage, this is the brand that you go. Pair of Thieves, Cash, I am stocked for life. You know what, too? Cash, if you're listening, I got to tell you this. You have had the same boxers since I've known you when you were 12.
Starting point is 00:03:33 And I have to fold your underwear because I have an OCD tick about folding your underwear. So it's so nice to get rid of all those rat ass boxers and get some nice, beautiful pair of thieves. Let's clarify a little bit. They've been the same brand not the same babe they're looking bleak michael the reason you have so many pair of thieves is because when cash was leaving he actually said what size are you i'll send you some so i think what happened is you accidentally took mine and yours and that's why you have so much wrong again taylor i actually was at the pair of thieves headquarters and we spent some time together
Starting point is 00:04:03 and during that time he told me i had a very soothing radio voice, which a lot of people are starting to say, Lauren. No one has said that. Literally not one person has said that. Anyway, I have never met such a humble down to earth celebrity couple. It was very refreshing. And you guys know if you follow my Instagram stories, I am about that Honest Beauty mist. I've been misting every single morning. If you haven't tried a mist, I would recommend starting with Honest Beauty because you know the ingredients are going to be legit. I like the white bottle that's matte with like the pops of coral because it really fits my Instagram feed too. So guys, we don't want to keep this one.
Starting point is 00:04:41 We don't want to keep this intro too long. We want to get right into it. With that, Jessica Alba and Cash Warren need no introduction. Guys, welcome to the Skinny Confidential, him and her show. Before we dive into that, I'm going to tell you about Thrive Market. Thrive is my fave. You know what else is my fave? It's saving time. You guys know I spend my money on my time. That's where my energy goes. I think it's so important to be strategic about that. So groceries delivered straight to your door thrives like a middleman. They do all the hard work for you. So you don't need to go to the grocery store, park, walk in, look at all the labels, put it in the grocery cart, check out. It's like a whole thing. You
Starting point is 00:05:18 know what I mean? With Thrive, everything you want is just straight at your doorstep. You open the door, you grab it, you eat it. And they've done everything to source by even diet. So if you're vegan, paleo, gluten-free, vegetarian, they have sections where you can just shop just in those departments. It makes it really easy if you have dietary restrictions. Some TSC favorites that I've blogged about is organic pumpkin. I give this to my dogs just to scoop in their kibble. It's so good. Then I do natural calm. It's seriously like Xanax at night, but without the Xanax, you put a scoop in your water and you're out like a light. And then I also have apple cider vinegar on there. My favorite raw almond butter, which is very specific. And then have you guys tried smart sweets? I mean, they're filled with
Starting point is 00:06:03 fiber. They're these gummies. You got to check them out. Guys, we have some sponsors on this show, but Thrive is a partner. They have been a long-term partner for a very long time, and we wouldn't have had a partnership with them last this long if we didn't really believe and love their products so much. They do everything to make online grocery shopping easy. They have the best prices with 25% to 50% below retail and everything, the best ingredients, the best items, and the best part, it is all delivered straight to your door so you don't have to waste time in those dirty, grimy grocery stores. And we have a special page. If you go to thrivemarket.com slash skinny, Lauren has sourced all the products that
Starting point is 00:06:41 we love, all of the things that she loves, that I love, and they're all there in one easy place. So go to thrivemarket.com slash skinny for 25% off your first order plus free shipping. Again, that's thrivemarket.com slash skinny for 25% off your first order and free shipping. I'm telling you guys, if you're not on board yet, it's time to get on board. Thrivemarket.com slash skinny. This is the Skinny Confidential, him and her. Jessica Alba, Cash Warren, welcome to the show. This is exciting. This is exciting to have a him and her aspect.
Starting point is 00:07:15 You were saying you've never done this before. No, we haven't. Him and her aspect. Thanks for having us. Thank you. And I got to start by saying thank you for the underpants. You know? I'm floating on air over here. I love that that's the lead in. Yes. And I got to start by saying thank you for the underpants. You know. I'm floating on air over here.
Starting point is 00:07:27 I love that that's the lead in. Yes, it is. Comfortable underwear. They're holding everything up. Thank God. We don't want things drooping. Gravity. No.
Starting point is 00:07:35 Yeah, exactly. Fighting anxiety. And they wick moisture. Moisture wicking. I hate that word moisture. What is moisture wicking? You know, to remove moisture from the nether regions. I think that that's important to make sure that guys, we're on a mission to combat swass.
Starting point is 00:07:54 And so we don't want any guys out there with swamp ass. And so moisture wicking is very important. I do not want you to have swamp ass. I'm sure the ladies out there would thank you for that. But thank God you don't have swamp ass anymore. Jessica, you know what I noticed? Because we have something in common. We have the same tattoo artist, Woo.
Starting point is 00:08:13 Oh, yeah. I just saw it because I saw you post it and then I saw you post it. That's who does all my stuff. Yeah, he's super talented. He's quite the artist. He has a really nice touch. Did you go to the new hideaway? Did you go to the secret place?
Starting point is 00:08:25 Yeah. Yeah. It's beautiful. It's a cool little vibe there. Where is that? It's at. We're probably going to get all mad if I put a. Oh, exactly. I'll blast.
Starting point is 00:08:34 The Roosevelt, right? It's at the Roosevelt. Yeah. It's hidden away. It's very cute. Remember when we used to go to the club at the Roosevelt? Yes. And by the pool, they used to have like that thing.
Starting point is 00:08:43 So it's literally like a cabana, like right there. Well, this is a perfect lead in for my first question. I want to know how you guys met. Definitely not at the club. Not at the club. Not at the club. At work. Long time ago, 15 years ago in Vancouver, Canada.
Starting point is 00:09:00 She was doing a movie, Fantastic Four. I was working with the director, Tim Story, and she was one of the lead actresses. And so I was asked to take photos of her to test her contact lenses. And I was like, oh, my gosh. Fell in love with her. Oh. Gross. I, yeah.
Starting point is 00:09:21 You took a minute? Was the feeling mutual right away? Well, he was seeing somebody else, and so was I at the time. I don't know. I've always kind of been, my mom is a put your face on before you leave the house person. And so I didn't have any makeup on and I normally would like be really self-conscious. I remember feeling totally comfortable that he was just like taking my picture and I had no makeup on at all. And I just was never that person. And I was like, oh, this feels like
Starting point is 00:09:51 really comfortable. That's cool. And then and then he just like instantly felt like family. Like we did group dinners with everyone who was an expat, you know, shooting in Vancouver. And I did a TV show up there called Dark Angel. So I knew the city. So I was like happy to like tell people about all the things that, you know, are fun to do. And then one day, like it was like, what, like a week and a half. Yeah, a couple of weeks in, I then went up to her and I was like, hey, let's grab dinner tomorrow night. No, but. Pretending it was a group thing. I was was like we're all going out to dinner and nobody else showed up and so it was just and then i had like a little spidey sense like wait a minute is this creepy like should i be worried like why did where is everybody else
Starting point is 00:10:36 and then and then it was fine and then and then we walked to tojo's. We did. There's a great sushi spot in Vancouver called Tojo's. And so we went out to dinner there. And then we walked home. We had like a five-hour dinner. It was amazing. And then it was it. And that was it.
Starting point is 00:10:55 And that was it. Boom. Three kids later. Three. Three. Three kids. And a lot of poo. And a lot of poo.
Starting point is 00:11:01 So much poo. Can you tell the audience about the poo story the recent one that just happened yeah the latest the delegation of the poo yeah we're trying to figure out what we're we're just started talking about kids we're trying to figure out what we're what we're in for here what we're getting into well michael just started talking about kids with himself but cash what's gonna happen what's gonna happen to me your life ends okay perfect great no your life ends okay fair enough great no your life ends as you know it new meaning and it turns into another life it does it's great of poo there's lots of poo and vomit and yeah and changing diaper the best advice that dad ever gave me when we were having our first child was
Starting point is 00:11:39 change every diaper it's actually like something that a lot of dads for some reason don't do but he was like, it's the easiest thing. People don't realize it's the quickest thing and you get the most credit for it. And so I took that on. Smart dad. It was true. Yeah. It was so smart. I always found that strange. I mean, listen, I've never been a dad, but dads that don't want to change diapers, it feels a little odd to me. Like, why would you not want to help your kid? It's strange, but yeah, it's a different generation. is yeah but the millennials and on they are much more you know part of the day-to-day domestic household stuff and that just wasn't the case i'm definitely not a millennial no but you know i'm just saying maybe i am what is it how i think
Starting point is 00:12:19 38 37 is the cutoff yeah no i missed Yeah, but you're on the cusp. You're millennial-ish. Okay, there it is. I like it. But I feel like you also have a more modern, progressive mindset. I had a very involved dad. He was like my mom and my dad growing up. And he taught me a lot.
Starting point is 00:12:38 And so, you know, we share responsibilities and everything at the house. Yeah. How did you guys both grow up? Was it similar? no he grew up real fancy and i didn't oh that sounds like us similar i wouldn't call it really fancy but my yeah i guess fancy yeah i mean i grew up in la i went to a school cross Crossroads in Santa Monica. It's a small private school. And I had a really engaged father. And he was, you know. He was in entertainment and successful.
Starting point is 00:13:12 And you grew up also like a UCLA alum. And like John Wooden. He went to UCLA. Yeah, but like Wooden was like in your life and in your household. And then you went to Yale. And it was like paid for by your dad. You know. You know, though, there's like and you spent some time with Gary, who we all know. in your household and then you went to Yale and it was like paid for by your dad you know you know though there's like and you spent some time with Gary who we've um who we all know and it's
Starting point is 00:13:32 interesting there's a lot of people that have those opportunities and they fuck them up so it's it's interesting to see you know when you see someone that has those opportunities and they continue to push and continue their starting businesses you've done a lot with your career and so the other side of that is even when you when you grow up privileged it's not always a formula for success a lot of times like I've seen it go the other way so many times absolutely I think that you know it's the drive to to want to do better and to live up to expectations or the drive to just want to you know pay your parents back by making them proud of you and so that's kind of what's kept me motivated along the way so you your parent tell
Starting point is 00:14:05 me if i have this wrong your parents were in the military or one of them was my dad yeah my mom's family was actually in the navy okay um her her mom and her grandmother and aunt and then they worked um in the pentagon and like she has like a deep kind of military background her dad was in the marines he was head of the marine orchestra like so that's like my mom's side but then when my mom got with my dad her extended family was racist and they pretty much like cut my mom off and then her mom who raised her and all of them they all passed away by the time i was. So my mom's only family became my dad's family, which they're all Mexican. And my dad's family, they weren't a military background.
Starting point is 00:14:51 But then my dad was pregnant. You know, he got his girlfriend pregnant, who became his wife quickly with me. And he was like, how can I like go to school and get paid to go to school? And the best opportunity for him at that time was to go into the Air Force. And so he got to get his business degree. And then he was in the Air Force. And he got, you know, what is nice is when you are in the military and you are going for that higher education, those opportunities are there.
Starting point is 00:15:20 And then I had a lot of medical problems and health issues when I was a kid. And they paid for all my medical stuff. And that's like so nice that my parents got to have that. And they were 17, 18 years old when they got together, 18 and 19. What was that like having medical issues when you were so young? You know, I think I didn't know anything else. And so I spent a lot of time in hospital rooms, just fantasizing about being somebody else and wanting another life and wanting to be a superhero. And I think that's where
Starting point is 00:15:52 I think my, my drive to be a storyteller and to, um, and to dream and to try and manifest those dreams. Um, what would it actually take? I think that's where it all kind of started, um, spending so many kind of started, spending so many kind of lonely days and nights in hospital rooms. I mean, at this point you've done, and we're going to get into it, you've done so much with your career. A lot of our audience knows you from when you're acting. A lot of them knows you from Honest. When you describe yourself today, when you describe what you do, what your profession is, how do you describe yourself now with everything else that's been accomplished? Um, well, fully loaded question. Uh, I play a mom. Yeah. Yeah. I mean, I think, I think there's lots of, I think I'm a multi-hyphenate,
Starting point is 00:16:37 right? I started my life early on in a career in entertainment. And I was fortunate enough that I was able to be successful. And then I became a mother and my perspective and things changed and my values and what mattered changed. And I then was really driven to create a brand around the ethos of a healthy and happy life. Because I grew up without the luxury of having my health. And I wanted to make sure that my little one wasn't going to be sick. And I couldn't ensure that because there were so many things sort of fighting against us. And I didn't trust what was out there in the marketplace. So I created it. And, uh, and that drive is where I am today. And I, I, my love
Starting point is 00:17:32 always in, in my heart is, is, uh, being able to tell stories, um, for sure. Like I can't, I can't shake that, but my focus for the last 10 years has been on building the business. And I founded it seven years ago and it's always changing and evolving. So there's that. But my number one is I really value the person that I've become in learning how to navigate the world with a partner, with cash, and then also being a mom to my little people who have taught me, you know, leaps and bounds, how to just evolve and try to be a more thoughtful, active, conscious person. How do you guys balance your relationship with all that you have going on, with three kids and two businesses? I mean, it's a lot. How do you guys make time for each other? Me and Michael sometimes have problems
Starting point is 00:18:28 with that when you're working together. I think that you find the time. And I think that as long as one of the things that we talk about a lot is just is not being stagnant, is always trying to push each other and help each other grow and trying to learn new things and pushing each other beyond our comfort zone. And I think because we also have that dynamic, it allows us to find the time. I don't know. You figure it out. You figure it out. I love that. You figure it out. And I think what works today isn't going to work tomorrow. And allowing each other to evolve and change and not expect either one of us to kind of be stuck in the person that we met.
Starting point is 00:19:08 Because we're both so different, right? Circumstances have changed so much. And he has a lot of pressure. And, you know, he's building a company and he has, you know, people that rely on him every day. And so do I. And there's no, you know, that's a different extra pressure on top of we. And so do I. And there's no, that's a different extra pressure on top of, we need to be good parents.
Starting point is 00:19:31 We need to be good partners with each other. We need to be thoughtful with our own parents and siblings. And there's just a lot more to it than when we were 23 and 25. Oh, Michael and I totally get that. We met when we were 12 and we used to make out behind the tennis court we haven't been together the whole time but 12 long time
Starting point is 00:19:48 she's been chasing me for a really long time I said fine I'll give it a shot I feel like you say this on every single podcast but that's not true speaking of 23 25 year olds you've obviously been in the public eye both of you for a long time there's a lot of listeners influencers creators that listen to this show that are starting to think about how to transition in their careers.
Starting point is 00:20:11 Maybe they've had a platform with a lot of attention for a long time and they're trying to figure out longevity. I was listening to an interview that you did, Jessica, and you were saying in the interview that you always thought of yourself as a as a brand it's personal brand and then because of that you were able to transition and create a lot of longevity obviously with all the stuff that you've built what advice would you both have to young creators that have platform now that are trying to stretch that into the future do you want to go first because you've actually advised a lot of the early YouTube influencers along the way. Yeah, give us all the tashes. I don't have many. But I will say, with Jessica specifically, you know, when she was pregnant with Honor and she was becoming a young mom, one of the things that she wanted to do was reach out and speak to other moms.
Starting point is 00:20:59 It was early in social media. And, you know, I think Twitter and Facebook had only been around for about a year or so. And so I said, you know, you're you're you're publicist and, you know, your team isn't going to reinvent you. They're not going to turn you from this Maxim, you know, hot, like, you know, sex symbol, GQ cover girl into a mom and they're not going to help rebrand you. And so you need to do that yourself. And so social really was the platform that she was able to utilize in order to engage with other moms out there and to speak to folks and to learn and to get advice and input about what it was like being a new mom. And so I think in general, you can reinvent yourself as influencers. I think that, you know, don't get
Starting point is 00:21:42 pigeonholed and don't get stuck. People won't do the work for you. And, you know, don't get pigeonholed and don't get stuck. People won't do the work for you. And, you know, you're going to have to really make sure it's core to who you are, but use social and use the platforms out there to engage with your audience and find things that excite you that they also respond to. Yeah. And it was scary at first because I was living in, at the time, the paparazzi and all of that. Like we felt hounded every day. We couldn't leave the house. We couldn't go to the groceries. Like literally we could do nothing without many people violently trying to get up in our business. I loved it. I used to steal their car keys. So when they would, they would follow Jessica. How did you do that?
Starting point is 00:22:25 Because they would like just follow her everywhere. Everywhere. She went. That was terrible. And so anywhere you went, like if it was to the go get coffee, as you're driving, you like park on the side. They all leave their cars in the middle of the road at the time and just hop out to go get that one photo. What do you do if you want to look homeless? And so I would jump out of the driver's seat, run to their cars, take their car keys out.
Starting point is 00:22:46 That's amazing. And like chuck them in the gutters. And so their cars were just stuck in the middle of the street. I did that until one guy threatened to kill me. And then I decided, you know, this probably isn't a good idea anymore. So if you. He was like an MMA fighter too. Are you worried every single time you leave the house about what you look like or you just start to not care?
Starting point is 00:23:04 I think, you know, again, I grew up with a mom who literally wouldn't drop me off at school until she had her face on. And so, like, she could be in sweats or whatever, but as long as her face is together and her hair was, like, somewhat assembled, she would at least blow dry her bangs down. And so I always, like, I feel like I'm always a little presentable. But, yeah, I mean, you just have to not care because if you care too much, then you're going to be a weirdo. And so we got to a point where I was just kind of like numb about it. But the privacy thing and being on social media, it felt like the antithesis of it was like everybody. So it felt like my whole world was living in a fishbowl and they were invading my privacy. And it's like the only thing that I had was like my alone time or my private time.
Starting point is 00:23:50 But then what Cash was saying is then you're putting your persona in media companies' hands, essentially, and whatever article they want to write and how they want to skew you is how the public will think of you. And he was like, so in order for you to get your true authentic self out there and tell your truth, isn't to fight against said media company that misquoted you in an article, but just be real and just start slow and start communicating and stuff that feels right. And so I did it in a slow way. You felt like you could control the narrative a little bit more? A hundred percent.
Starting point is 00:24:33 Because no one monitors or no one was doing that. And then when I started Honest, I was actively doing the social media for Honest as well. And so I was managing both accounts and that got a little bit overwhelming to say it was a lot i i think you you have room i think it's also like what gets you energized like what can you think of that you can do when you wake up every day and you're like i'm pumped for today and so however whatever business or idea or how someone wants to reinvent themselves they got to be pumped about what they're doing every day or else it's just like, what's the point?
Starting point is 00:25:10 It's repetitive. And also like a lot of people get envious of other people's reality. And that's also not a great approach to how you should think of building your brand or anything. And we've experienced a lot of that as well how hot you guys are in that photo no well there's a little face hold on lauren fucked that picture up because i she found a picture that she liked of herself and i think that was photoshopped and then i think i have a lazy eye there i don't care it was the best of me gosh you could probably relate to this i am constantly used as a prop I have no say in any of the imagery.
Starting point is 00:25:46 The show is bright pink. It's called the Screamy Confidential. People are like, what are you doing? That's so funny. I was thinking that, too. I have zero. Listen, I have to pick and choose my battles. You have to pick and choose your battles, and that's not one of them.
Starting point is 00:25:59 The joke when people are like, can I get a photo of the two of you? And then they're like, all right, Cash, a little to the left, a little more to the left, a little more to the left. All right, Jess, go alone. Do you prefer to be more behind the scenes or do you like to be in front of the camera more? No, I prefer to be behind the scenes. How did you decide to start your business?
Starting point is 00:26:16 What's the story there? My business. So prior to that, I've started my own company at 24 and I used to do produce documentaries and we did film financing and I had my first tech startup. And so I've always been somewhat of an entrepreneur. I think one of the most frustrating things that I found with the entertainment industry and producing documentaries specifically is that you can just you can work on a project for like six years before it ever sees the light of day. And the development cycle on entertainment properties can last years and years and years. And it just was frustrating to me that, you know, I couldn't
Starting point is 00:26:52 just make something and put it out. And so with Pair of Thieves, one of the things I wanted to do was kind of like, what's a business that I could start where I didn't need to raise any capital for? I didn't need to have any investors. I was kind of tired of having a board of investors and needing to answer to people. And so socks were something that I could be reasonably, reasonably passionate about. And at the time, you know, all the men's dress socks for these like really thin nylon socks, I called them like drunk socks. Cause they would like lose their elasticity and they would fall down. It's the worst, the worst feeling ever. And so I hated drunk socks and I wanted to make a better one. I wanted to combine like a performance sock
Starting point is 00:27:29 with a casual designer wear sock. And, and, and that's how it started. I, I never do anything alone. So I partner up with people that are a lot smarter than me. And so I partnered up with a kid I went to high school with, who's a really great designer, graphic designer. And then we brought in a kid that went to UCLA who understood manufacturing and supply chain and operations. And the three of us ran Pair of Thieves for the first few years. Target was the first retailer we spoke to about it in 2013. You know, timing is so important. Like, I wish you could pick, you know, having great timing over a great idea.
Starting point is 00:28:03 Like, I would pick great timing all day long. And so when we pitched Target, the buyer was like, this is exactly what we've been mandated to find. Let me give you a test run. We're like, oh, shit, now we've got to figure out how we're going to actually go make all this stuff. Selling in the idea of one thing, but actually making it is a whole other thing. And we were able to execute it. And so fortunately, that first test run went great. And so we started with socks and today we make underwear, undershirts, we're a
Starting point is 00:28:31 complete basics brand. So underwear, undershirts, and socks. Team is growing. We still haven't raised a dime and it's going great. Wow. Let's take a quick break. Guys, I don't know how many times I got to tell you about Skillshare, but I got to tell you again. Skillshare, if you're not using Skillshare, what are you doing living in 2019? Why aren't you interested in learning new skills? What's going on with you? For those of you that are interested, Skillshare is an online learning community for creators
Starting point is 00:28:58 with more than 25,000 classes in design, business, and more. You'll discover countless ways to fuel curiosity, creativity, and stuff for your career path. Let's talk about how I got creative with Skillshare, Michael Bostic. So, so many DMs about how I create my Instagram story videos. I also add them to Snapchat, and this is all thanks to Skillshare. Taylor, our producer, actually went on and taught himself and taught me how to create these videos. So now every single time I want to distribute my content, I have these beautiful, lovely to look at Instagram stories. You can take classes on social media marketing, mobile photography, creative writing, and illustration, so much more. Listen to a podcast,
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Starting point is 00:30:55 I mean, not having to answer, having run companies like that is the, that's the key is not having to answer. Jessica just pulled out Honest Beauty lipstick. I want to know what color it is. Oh, this one is blood orange. Blood just pulled out Honest Beauty lipstick. I want to know what color it is. Oh, this one is Blood Orange. Blood Orange.
Starting point is 00:31:09 And it's so pretty. Thank you. And I just told her earlier that I was wearing her Magic Bomb right now. Can you give the audience a couple tips on how to use the Magic Bomb? Just going off on a beauty tangent for one second. I love specifics on beauty. Cash is...
Starting point is 00:31:22 I even put Magic Bomb on Cash when he has his dry lips. Oh, I'm going to do that when you're asleep. And when we're in the car and I'm like, babe, it's looking a little, a little crusty. A little crusty over there. Yeah, so this is a grape balm. It's something you can put on your lips. You can put it on your dry cuticles. I put it on the high points of my cheeks and put on your dry cuticles. I put it
Starting point is 00:31:45 on the high points of my cheeks, down the bridge of my nose. I put it on my girls as well. It's just like a great everything balm and you just keep it. It's nice in your purse. It kind of fits in any pocket, in any purse and you're good to go. Yeah, guys, this is one of my favorites. You have to check it out. It's called Magic Balm. Yeah, it's really, really good. I want to get into the detergent story. Okay. And how you were allergic to detergent. Can you tell the audience a little bit about that and how that was? I feel like you were, that's sort of the basis of the idea of Honest, right? Yeah. So I had pretty much kicked a lot of my asthma and allergy related problems. By the time I was 12 or 13, I dramatically changed the way that I ate.
Starting point is 00:32:32 And also because I was financially independent because I was working full time working as an actress at that time. I can then choose what I wanted to bring in my zone. And so basically anything that had a strong scent, I didn't use. So I would buy alternative, you know, cleaning products, personal care products, all of that. And then I became a vegan for a few years, cut out dairy. My health changed dramatically. And then from then on, like, I just didn't even really remember having asthma attacks like all the time, like I did when I was a kid until I was pregnant. And when I was pregnant, I asked my mom, you know, as you do, what should I use? Like, I'm so confused. Like, can I just wash? I got all these clothes from my baby shower. And I was like, can I just wash this and the, the, whatever detergent that I use. And she was like, um, it was fragrance free and you know, all the things. And she was like, um, no, you have to use this other one. That's for babies. And I'm like, oh, okay. Why? And she's like, cause it makes the baby's clothes
Starting point is 00:33:40 soft. Baby's clothes need to be soft. And I was like, okay. So I used it and the detergent got on my hands and I got a rash where the detergent was on my hands. And as I was folding the laundry, I had like this prickly red itchy rash and I was sneezing a lot. And I was like, mom, there's no way this is safe for babies. Like I'm allergic to this. And she's like, well, that's a detergent that I used on you when you were a baby and you were fine. And I'm like, no, I wasn't. I was actually really sick. But, and she was like, you're just, I'm like, this is crazy. Like you're making me sick. Like how could, how dare you recommend this? And she was like, you're hysterical, you're hormonal and I'm hanging up until you're ready to be nice to me. And I was
Starting point is 00:34:25 like, I'm going to Google what's in this stuff. So then I went and I Googled what could be in this thing that I could have had this reaction to. And it was the first time I really looked at ingredients and the correlation that certain ingredients can have on your health. Detergent that my mom used on me very well could have been a totally different detergent because companies can change their ingredients. They don't have to say, hey, this is a totally different thing. It's all under the same brand. So you assume you're getting the same thing. But to cut costs and to improve your margin, a lot of companies use more synthetic and cheaper ingredients to get their formulas down to a cheaper price.
Starting point is 00:35:08 We've got to check our detergent. But that's in everything, right? That's in beauty products. It's in personal care products. It's in cleaning products. Even on, I was like, I did this research and I found this website called Healthy Child, Healthy World. And so I was then like, what do I buy? I was like learning all this stuff right parabens and phthalates and synthetic fragrances and how it like
Starting point is 00:35:29 messes up the way that your body develops and words you don't even know exist i mean it was like i was like telling cash every day of all this stuff and i would just throw out like all his stuff and he would be like what are you doing like that's my soap and i'm like but it's so bad and yeah your windex has got to go and i don't know i don't know so i just like threw out everything in the house and then i started making stuff with like vinegar and like baking soda and cash is like the house stinks it smells like like salad dressing he's like smells like easter eggs it was just like everything just stinks and i was like So then I was like, there's got to be a brand. There's got to be a company that can do this better. And as I was doing research, I was like, yeah, one company does the detergent really well.
Starting point is 00:36:13 This other company does this one shampoo very well. This other one does this one thing. But there wasn't one company that was like transparent about the ingredients that actually worked and was effective because often when you're getting a natural alternative or a better for you product it didn't work and i was like uh it didn't work as well we've experienced that in the deodorant department with lauren when she switches over to those natural ones i've been struggling if anybody out there knows so i'm going on a tangent here but no we've experienced those things when you make together that also smells like easter eggs but you have to give yourself also like a solid month for your
Starting point is 00:36:51 body to change over it's been a solid five years that you've been on the natural one more month one more month by the way i have i have a few that i can give you but you're gonna be wet under the arms that's just what you're what's gonna, but you don't need to smell funky. So I can, I can help you out in that. I don't mind being wet under the arms, but just, just clean up some of the smell. Yeah. If I'm being, if I'm being honest, if I can vent to you for a minute. Yeah, I hear you.
Starting point is 00:37:17 Nobody wants to be funky. Yeah, it's true. Well, you know, we, it's interesting with the natural products we have in that gift box in front of you there's another there's an all-natural personal lubricant in their cash you can check that out later um but we we created this product but it's a more premium expensive product and when i was going through the process like why are these ingredients cost more even though they're natural and basically got back it's because not many companies use natural ingredients so they're not as in abundance so it's harder to create products around them. So when you source the raw material,
Starting point is 00:37:46 maybe there's like three companies that are using it versus there's a hundred companies. You have the scale to make things cheaper for the more synthetic ingredients. But yeah, but the more people it's similar to like the organic food movement, the more distribution and the more, I guess the consumer wants it, the more affordable it becomes. So it was also my mission. I know that my products, when we build them, they're going to be more expensive to make. But I still need to have a healthy margin profile to have a sustainable business. Right. And so, but I, I can't have it so expensive that people can't afford it. So I'm priced within reach and even like our diapers and wipes. So we have a diapers and wipes bundle that you can get, uh, at honest.com. And if you price compare going to your CVS
Starting point is 00:38:37 Walgreens target with other, uh, diaper brands and diapers and wipes, the same amount. We're priced the same. But you don't have to leave your door. And we're the most natural disposable diaper on the market. And we really work. And we have cute designs. So early days when you were trying to source all these ingredients, was it difficult? Because Honest has been established for a long time.
Starting point is 00:39:03 There's two ways to manufacture. One is you partner with a manufacturing partner, and they are in lockstep with you, with your regulatory team, to go and find those raw materials in bulk at the best price. The other one is if you develop in-house, which we have two labs in-house, and we develop our formulas in-house, and then we go and just directly source those raw materials because we know what we need, and then we send the bulk of those raw materials to the manufacturing partner that we've picked to actually assemble the product. And then we have our chemists go and oversee the process of even mixing this and that because the process of mixing and heating things and all of that that's where things could also fall apart yeah and it changes the formula
Starting point is 00:39:52 sometimes right or changes the way the ingredients are labeled yeah well it changes the stability of the formula it could um and then you need to put it in your package and then you need to do stability testing so i've learned the hard way. I want to talk about that like nitty gritty, like how I want to go into the nitty gritty with both of your companies. When you guys have your ideas, how quickly do they come to fruition? Is it, does it take a while? Like, did it take two years? Is it a year? Did you both have an idea and know you were looking for a business plan? Like, was plan? Or was it something that you just sort of like fell into and decided, oh, I'm going to transfer from acting into business? Or was it like a conscious decision?
Starting point is 00:40:32 It was very conscious and it was impossible. It took a long time. It took a long, it took three years. Wow. For both three years, both companies? Yeah, about. Yeah. So you had the idea and then it took three years to wrap.
Starting point is 00:40:45 Before we had products made and we were able to. It's crazy how long it takes to develop a product. Yeah, it does. Wow. And even now with a business, with a full product development team and a design team and all of the resources you need, we still spend about a year and a half on every new product we release. And I think a lot of that is because you're trying to solve a problem.
Starting point is 00:41:03 You're not just creating product for the sake of creating product. And so when you're trying to improve something or change the way something is done, I think that by, you know, just naturally it's going to take a little bit longer. You're both not just slapping a label on something. It's not white labeled. You're creating yourself, which is probably why it took so long. So why you're both developing these products? Were you guys acting simultaneously or was it separate? Well, he, he's never been an actor. Oh, I thought you were in the fantastic four. No, I thought you were in it. No, no, no, no. I've never been an actor. No acting,
Starting point is 00:41:36 no acting at all. No, no, never. I would be terrible. No, really? Yeah. His dad was an actor. My dad was an actor. And he was a, yeah, actor. My dad was an actor. He was an actor. And he was a basketball player at UCLA. And that taught me a lot. I wanted to be behind the camera. I wanted to be on more on the business side of, of entertainment. Initially, I wanted to be a producer. I just looked at that as like a career path that actually had longevity. When I was growing up, my dad was on a really big hit show in the 80s and early 90s. And then, you know, when that went away, I saw his career kind of taper off a bit. And I realized how hard it must be to just to grow old in that business.
Starting point is 00:42:17 And so for me, it was always like I want something a little bit more stable and I'm a bit more conservative, I guess. What a fantastic partner, though, you, for what you do. To have, he saw his dad and so he was able, I'm guessing, to help you as a teammate transition from acting to business. Yeah. I mean, I think what's nice about having a partner that understands the business, but isn't competitive with you in the business, um that you, he understands what it takes to do it. Because like, I'm working 16 hours a day. It's like, it's not glamorous. It's like pretty intense.
Starting point is 00:42:55 And you are on all the time because everyone's so sensitive to the people who are in front of the camera. So every interaction you have with everyone from the people who are in transpo to the office staff to the camera folks to the catering and craft, like everyone's so sensitive to you that you always have to be this person. Although the one part of the business that I would say that I don't fully understand is that there's no way hooking up with someone else is not fun. Like, and so she's always like, oh, there's so many people around. There's a director there. There's, I'm like, there's, but you're still having fun. That dude's a stud. Like, there's no way you're not going to like hooking up with him. She's like, oh, it was gross. I'm like, no way. It's disgusting. I would be an actor just to have that in that moment. I guess it's the difference between me and you. Men and women.
Starting point is 00:43:48 It's just like, it's disgusting most of the time because they're usually a stranger. And you're just like, oh my God. Even more fun. No way. No strings attached. Well, I guess besides like a massive contract. You're getting paid a ton of money. That sounds like your autobiography in college.
Starting point is 00:44:08 I mean, I think Pierce Brosnan and Bruce Willis are very attractive gentlemen. Yes, yes. But like, you know, that's like weird. It's weird. Well, that one may have been a little weird. Two? Or both of those may have been. So what are you talking about?
Starting point is 00:44:22 I don't know. I mean, he's's just it's like so aggressive so obviously well it's interesting to talk about because i think like from our like i think like that sounds pretty good i mean i'm a straight man but pierce bronson bruce willis like oh maybe it's not it's just oh it's just not when you're choosing to want to be with someone in that way and be in a very intimate, like like you're breathing on someone. And it's like I see what you're saying there. And, you know, you're smelling the skin and it's like there you want to choose who you're doing that with. And you got to really kind of like pretend.
Starting point is 00:45:03 I would have to have a shot of tequila. In those situations. I do have to. I'm gonna say I'm unprofessional 100% because I feel like really good entertainment people Have you ever heard Howard Stern talk about this? Have you ever heard him talk about like, when he did his movie Private Parts,
Starting point is 00:45:18 like sex scenes, he was saying he was all riled up, turned on, like fully, fully in. Howard. Howard. And he was saying like, I don't understand how male actors don't how this doesn't happen. I mean, what do you I don't know how what are you supposed to do if you're with, you know, one of the most beautiful women on the planet and you're in these type of scenes? How do you you have to just disconnect completely, but also be in the moment? Yeah.
Starting point is 00:45:40 Yeah. I mean, you're also like doing it for 16 hours, 15 hours. That's how long those scenes take? Yeah. Because you're shooting, sometimes it's days. I'm not that much of a man. I don't know, 16 hours. But it's like days and days of the same thing.
Starting point is 00:45:56 And you have to recreate that moment every time and recreate the peak of your intimacy and what that thing that they want to capture and they need it from this angle and that angle and this angle and this angle and that angle. And it just like... I don't feel bad for you. It's, anyway, I'm just saying that... 16 hours is a long day, though.
Starting point is 00:46:15 That is, that is. You know, I have empathy for you with everyone in your face, probably the makeup artist and the hair and the touching and the... By the way, everyone's right here. Yeah, that's a lot. Nothing about it is alone.
Starting point is 00:46:27 It's not really intimate. No. I mean, it's just, come on. I know it's not intimate. I'm not saying it's intimate. Having people in your energy space. Yes. You know, in your bubble.
Starting point is 00:46:36 What was, while we're here, what is your favorite part about acting? And what is your least favorite part? Maybe we've already just touched on the least favorite. What's like when you become such an entrepreneur and business mogul, but when you think about acting, what really sparks joy here? I would say the vulnerability of not knowing. I love to control the outcome. I'm a goal oriented person and I probably micromanage a lot in my life. And so it's kind of the only time I'm forced to not be me and I get to just be vulnerable and be
Starting point is 00:47:17 open and be free. What is my least favorite part of it is probably it's still a pretty sexist industry and it's still pretty racist. And you feel that and people just can't get over the hurdle that like the world is diverse and women are intelligent and they're not just this thing and to be and we're not just things that you can like put in this one bucket or see this one way and we're allowed we're allowed to be more than that and that's still like such a huge struggle and fight and they feel like if they have one person of color then they've done they've like checked it off. But you're like, but it should be like you shouldn't even put a label on someone needing to be this color. It should just be best person for the job, period. Done. I think being married, being married to an actor and seeing kind of for me, one of the most frustrating things for for her would be that, like she said, she loves to, you know, manage her outcomes. She's goal
Starting point is 00:48:25 oriented and she likes to, you know, control situations, but in acting, when you're filming a movie, you're so far removed from what that final product is going to actually look like and feel like, and be, it all depends on, you know, that, that part is made in the edit room. And so not knowing what the outcome is going to be, not knowing if they're going to take your best take or they're going to use your best take in the actual film. Because that whole scene, you know, was better on the other floor. Yeah. And so just the surprise, you know, isn't always good when you go actually watch that final cut. And you're like, damn, I thought, you know, they didn't use my best takes there. They didn't, or they cut me into a character that I didn't think I was playing. I think that that can probably be extremely frustrating.
Starting point is 00:49:12 Yeah, it is. How different is being a business owner from acting? I mean. I couldn't be more different. What's harder? Business, a hundred percent. Cause it's like your child. It's also like your identity, and I care about it so deeply. I care about the people that are actually helping bring this dream to life every day and putting in their sweat and their creativity and everything else that you put into building something.
Starting point is 00:49:46 I care so much about the consumer and them bringing us into their home. And you can't control, you know, things. Things are just going to happen on both sides, you know. And I just, I really do have the best of intentions. And sometimes you don't always have everything going exactly how you want it to go. And then also being able to set the vision to stay aspirational and progressive and moving things forward. Because, you know, the companies that are out there dominating the beauty industry, the personal care industry, and consumer products, packaged goods in general, a lot of those businesses have been around for hundreds of years. And it's like there's room for
Starting point is 00:50:35 a little disruptive company to come in and do something different. They'll still dominate, but maybe we can influence their practices in a positive way. Quick break here. Guys, do you like saving money? Here's the deal. My assistant, Emily, told me about this plugin called Honey. So the reality is if you're not shopping around, you're probably not saving money. So what if there was a way for somebody to do the shopping around for you? That's exactly what Honey does. Honey is a free tool that you download on your computer's browser. It's so easy to download. So while you shop online, Honey scans the internet for coupon codes and other discounts. Then it automatically, and this is so important because you forget to apply a coupon code, it automatically applies the coupon with the biggest savings to
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Starting point is 00:52:02 Look, there's really no reason not to use Honey. It's free to use and easy to install on your computer in just two clicks. Don't take it from me. Take it from our listeners. Get Honey for free at joinhoney.com slash skinny. That's joinhoney.com slash skinny. Honey, the smart shopping assistant that saves you time and money. How efficient. You guys are both entrepreneurs. We talk about this from our perspective a lot on the show, but in my opinion, entrepreneurship is extremely glamorized, especially in the 2019 world. And I think a lot of people think it's a lot easier than it is. And it's a lot and it's, it's a happy life. Speaking personally, it's pretty much I wake up every day. I'm like, Hey, what kind of fire or problem am I going to have to deal with today?
Starting point is 00:52:45 It's pretty much 90 percent of my day. You don't wake up at three or four o'clock and have that two hour like writing down everything that's running through your head. Three in the morning, she's saying. Yeah. Yeah. No, I was saying it's like it's so glamorized. There's a lot of young people say, OK, I'm creating. I'm going to run a business and they want to jump into it.
Starting point is 00:53:02 And I deal with that a lot in my role. And I'm sure you've seen it. What would you tell young people that are thinking about jumping into business, creating their own brand, starting a product line, whatever it may be, basically just covering entrepreneurship and talking a little bit, pulling the curtain back and talking about the difficulties? Because if someone looks at both of your lives and says, okay, great careers, great family, great marriage, great companies, and they don't necessarily want to kind of get into the struggles here a little bit.
Starting point is 00:53:28 Well, I think everyone likes to look at the final product, but they don't see what it took to get there. And I think it's always easy, like I said, to look sideways and to think like, oh, they look like they have the grass is greener, right? They look like they got it all together, but you have no idea what that journey was. We were saying we work on our marriage. It's not easy to wake up next to the same person every day, but we're chosen family, right? And we made a commitment. We made a commitment to our kids, to our family. We'll always be family. So we're going to like figure it out. Yeah. And I would say, what gets reported on, not necessarily with honest or with, not with honest, but you read a lot about those unicorn businesses. You read a lot about those companies that go out and raise a ton of
Starting point is 00:54:18 money and they get valued at billions of dollars. And in two years, it's worth a billion dollars. And because that's what gets reported on so often, it's easy to think that if you don't do that, then you're failing. And what I would give, what advice I would give is slow and steady wins the race and be patient with growth, you know, be patient with team expansion, you know,
Starting point is 00:54:42 be patient with it. If you look at those legacy businesses like Jessica was referring to a minute ago in, in, in the beauty or CPG world and the fact that they took them decades and, you know, to get their supply chain and operations and their consumer insights and distribution. I mean, it takes time for all of that stuff doesn't happen overnight. And so to, yeah, to not be dissuaded by that and to be patient with it and to, you know, really. And be profitable.
Starting point is 00:55:11 If you can, if at your like jump off, if you can be figure out how to be profitable from day one, then you'll always be able to control your own destiny. And that's something I've always admired about what Cash built from day one. He was profitable and they've always been able to really just kind of like sit in the driver's seat and they're comfortable with slowing down the growth in order to build their internal infrastructure. Right. And then they can ramp up the growth again because they know how to do that. But that's so nice. What a luxury to be able to do that. I think my advice for entrepreneurs, I think they need grit and humility. I agree. How have you guys both leveraged social media and maybe influencers
Starting point is 00:55:58 with both your companies? Is there something that you, you know, is it press box? Is it influencer marketing? What have you guys done with social media? Well, I am wearing your underpants. Yeah, a great V-Day surprise. I love that. You had the best V-Day surprise with the cookie and the socks and the balloon. Yes, I love engaging with influencers. And, you know, as one of the things that I always try to do is I try to find the partnerships
Starting point is 00:56:22 of the relationships that aren't just purely on the surface. And I look for people that actually really respond to the product. And those are the people that I choose to engage with. I never ask for people to post unless it's something that you feel compelled to do. We don't do any paid influencer stuff. And so it's really up to them if they want to post. And I think that because of that, there's an authenticity behind it, that there's a real appreciation of whether it's a gift I've sent them or that we've sent them or products that they've bought that they love. And that's what compels them to post. So for us, it's been really organic and fruitful. Yeah, and Cash does have the benefit
Starting point is 00:57:10 of being really close friends with lots of very big influencers and having genuine relationships with them. So not everyone can use that strategy. I didn't grow up in LA and I don't have those same types of relationships with tight, you know, relationships like he has with folks, but I too reach out to my home girls, my friends. And I just like, when I'm, I'm excited about a new product, I want them to have it.
Starting point is 00:57:42 And, and I want, I want it to be like an unboxing, an unboxing, like a're, we're actual friends. And so we lean on our friendships. Um, but, uh, mine aren't as, as, um, the kids are like the biggest in all the land. When Honest was first starting out, it was really cool because you could look at social and you could look at their Twitter feed or their Facebook page. And we would know, you know, four or five months before somebody announced that they were pregnant because they would start following Honest on Twitter or they would start. Oh, my God. And so we were like, I bet you this person's, you know, pregnant.
Starting point is 00:58:36 And so it gave Jessica, I guess it gave them a little bit of a leg up where they could then start engaging with those influencers early enough in the process where it was genuine and it was real. And so, yeah, then, yeah, the micro-influencer strategy is really around, you know, honing in on the things that matter to the person and then aligning our brand with people who care about those values. And, you know, it's family, it's safety, it's clean, it's transparency, it's honesty, health and wellness. So those pillars, if those matter to you,
Starting point is 00:59:14 you're usually part of our, like, tribe. And then we just want to delight you. And ours is junk comfort. So if you care about junk comfort, then we care about you. I really align with that mission now. And ours is junk comfort. So if you care about junk comfort, then we care about you. I really align with that mission now. If our audience was to start with, and I know this is going to be hard, with one of your products, what would you tell them each to start with? Like, which pair of socks would you tell them to start with?
Starting point is 00:59:36 The underwear, the socks, is there a color? And let's go beauty. Which beauty product would you start with? I would say the mascara. Oh, okay. Are you wearing it? Because it's really pretty. Oh, okay. Are you wearing it? Because it's really pretty. Yeah.
Starting point is 00:59:47 Okay. I'm wearing it. And for baby or personal care products, if you're going to put all of that, mush that up, I would say our lotion. And I would say you should start with a pair of our black socks. Okay. Our black out socks. Whatever I'm wearing here, this is the brightest underwear I've ever worn. It's comfortable. I'm not kidding.
Starting point is 01:00:10 They're very comfortable. They're super fit underwear. They're cool breeze as well. That fabric is like air conditioning for your junk. That is our hero product. That's our best seller that builds loyalty. Our blackout
Starting point is 01:00:24 whiteout program is just our multi-pack of black and white socks, which by far the bestsellers. We have a giveback component associated with that program. And so we've donated close to 5 million pairs of socks in the last two years to the homeless. Wow. And they're exceptionally comfortable. They're really functional. And they're just generic black.
Starting point is 01:00:42 You know, they're not generic, but they're black and white. They're elevated black and white. They're basics. They're basics. And so I think that, you know, prints and patterns aren't for everybody. And so, you know, we do offer just those core colors. And so I would probably,
Starting point is 01:00:54 it's kind of like our gateway drug, I would say. Okay. With everything going on, businesses, kids, a lot of kids, talk about that a little bit. So many kids. A lot of kids, all the things going on and i know now you're in a you're doing another show how do you what do you do to find time for health and wellness and staying in shape yeah we have to talk about your health and fitness because you guys are both
Starting point is 01:01:14 by kelly like we got to talk about that because our audience definitely wants to hear how you guys stay in great shape no more kids though i'm giving free vasectomies on Father's Day if anybody wants to come. By the way, you need to give yourself a free vasectomy. I've been trying to get him to get that one for a while. You've got to be sure, though. My mom made my dad get one, and then she decided to reverse and then had to get it again. And he was pissed, understandably. Your poor dad. No.
Starting point is 01:01:41 You've got to be sure. Health and wellness. Go for it, babe. I'm very sure about that one. Health and wellness very very sure about that one um health and wellness i uh yeah i've known a kelly levec for a while um i was feeling overtired um stressed out um i couldn't like shed that like 10 pounds thing. Everything just wasn't fitting right. But I wasn't like eating a lot. And so I didn't understand what was going on. And she just educated me on like healthy fats and whole foods and having as much plant-based as possible. And don't mix your carbs
Starting point is 01:02:19 and your proteins and keep your sugars also isolated. And she just like taught me how to combine food and then start your day with this kind of thing. And then you're allowed caffeine. But if you, I was like easily doing eight shots of espresso a day, you know, and she was like, you know, and I was still tired and she was like, your adrenals are spent. And, you know and she was like your adrenals are spent and you know she was like teaching me all this stuff that I was like what's happening um and she just like just helped me kind of figure out slow steps like how to how to take my food and how that is your fuel and to be very considerate about that instead of just um not thinking about it and just being kind of like it's just there so just being thoughtful um and then the other thing and she she has a book called
Starting point is 01:03:11 be well by kelly or be well but um she's been on here a couple times yeah we love kelly she's great um and she has her like shake in the morning you know just like just educating me also like i thought i had to have like a no fat diet. She's like, do you know everything that's no fat and so much sugar and it's so processed and I was like, you're right. And it just changed my whole thing. Um, so right now I'm doing vegan for breakfast all the way, basically up until dinner. What's in your fab smoothie? Yeah. Is it fab four? Yeah. So I'm not doing protein in it.
Starting point is 01:03:59 I'm doing it's pear, lemon, apple, cucumber, celery, blueberries, ginger, turmeric, kale, and spinach. Oh my God. How do you remember that? You know what? But it's buying all the produce. And just having it on hand to grab. And rinsing it, cutting it, and doing Ziploc bags for each day. oh my god how do you remember that you know what but it's it's buying all the produce and just having it on hand to grab sing it cutting it and doing um ziploc bags for each day oh that's so smart you're just throwing the whole thing that is genius pears don't get enough love i've just
Starting point is 01:04:14 pears don't get enough love do you know what there's nothing better than a solid pear a good pear in season yes yeah and then they're like an overripe pears awful A good pear in season. Yes. Hayes crushes pears. But like an overripe pear is awful. No, it's like a rock. Or the squishy. Don't give him too many pears, though, because you never know. You don't want another poop story. Oh, is that what it's from? Maybe.
Starting point is 01:04:34 It could be. Wow. Maybe it's the pears. That boy. There were whole blueberries in that poo. I was so mad. I was so mad about it. I'm not a good, like,
Starting point is 01:04:45 I can't get down with that. Like, I can change a diaper, but when it's, like, in the tub, I just, it's so awful. It's like when they throw up on me. Like, every time, I'm like, oh, God. I can't. My friend's girlfriend just came to his house, and the dog, my friend's girlfriend's dog came to his house,
Starting point is 01:05:01 and he has a Roomba, and the dog shit on the floor, and then they left, and the Roomba went around and spread it all over the place. That sounds like my nightmare. I was like, that'd be it. It'd be done. Buy Roomba or buy dog? No, buy Roomba, right? But now Roomba's never going to sponsor this show.
Starting point is 01:05:18 No, never, never, never. Cash, what about your diet, exercise, wellness? I don't, you know, I don't like work. You were working out for a while. You're like Michael, you're just natural. Michael works out once and this is his weight. Yeah, you look great. Thank you.
Starting point is 01:05:32 Works out once. I'm not a huge fan of working out. But we need to get back into it. I would like to get back into it. We both need to start doing it again. I just, I couldn't fit it into my schedule when I was doing the show. It was just way too hard. And then I got sick. And so I was like, every excuse I need to work out every day. I feel better. You do too. I have to do it to just level set. We just need,
Starting point is 01:05:55 we would feel better. I was a real like grump this last couple of weeks. I got in trouble. I call him cantankerous. Cause I let it go, and then it just built up. Yeah, you got to work out. I have to do something. It's just not even so much for the fitness. It takes the edge off. Yeah, it just takes edge. I'm too much as it is. I'm pretty calm right now.
Starting point is 01:06:12 I haven't had a lot, but I think it's because I got up and did it. But if I don't, I'm like, ugh. Wired. Yeah. What is a book, a resource, or a podcast that you would recommend to our audience? What is your audience? What's their demographic? What are their interests?
Starting point is 01:06:24 Millennial, probably are the millennial probably but millennial uh usually it's young hustlers wanting hustlers looking to keep improving doing different things pushing the boundaries okay they're very curious very curious american greed oh what's that it's it's a terrible show that's on like cnbc or something but it just shows you like all the really smart people out there that just decided to do it, to push it too far. Oh, I want to watch that. That sounds really good.
Starting point is 01:06:51 Where if they just would have kept it legit, they probably would have been just as successful, but they decided to cut some corners and break some laws and they got caught. And I just love that because it just, there is no shortcut, right? And so- And it's the same smart people
Starting point is 01:07:04 that could have built something amazing. Yeah. And if they only just had integrity, they could have actually done something positive and maybe even changed the world in their own little way. Because I'm big on not being jealous of other people's success. And I think that the only thing that would drive you
Starting point is 01:07:21 to really, to commit fraud or to commit those kinds of crimes is like somebody who's trying to get there quicker. And I think that if you thing that would drive you to really to commit fraud or to commit those kind of crimes is like some somebody who's trying to get there quicker and i think that if you're just patient with it and you're on your path that you'll find your pot of gold so to speak so you're pretty confident dude and greed yeah you are you are a pretty confident guy i mean walk up to jessica alba you know yeah just i think it's cool man thank you but he's not uh but he doesn't have like a ego like he's no it's warm he's like a hugger yeah it's what do they say about compelling people they say they have strength and warmth strength and warmth so warmth meaning like the way they define it is
Starting point is 01:07:56 warmth meaning that uh you do things but not just for the benefit of yourself but for the benefit of others and strength meaning that when if you say you're going to do something that people actually believe that not only will you do it, but you have the ability to do it. So you're going to change diapers because you said in this podcast that you were going to change all the diapers, but they say most people either have one or the other. And it's rare to have both. Oh, that's cool. Okay. Okay. Um, yes, yes, yes. There's a Ted talk series called, uh, by Adam Grant called work life. Okay. It Talk series called by Adam Grant called Work Life. Okay. It's Work Life by Adam Grant.
Starting point is 01:08:28 It's great. And he's an organizational psychologist. So he basically goes into many different organizations and he gets up underneath the psychology of how it operates and what works and what doesn't, and outliers. And it's just like, it's really interesting because then you can kind of understand where you fit in the context of your organization, whether you're building something and you're at a startup or whether you're inside of someone else's organization, company, whatever.
Starting point is 01:09:00 So I really, I think that one's a really good one. Ray Dalio's TED Talk. I've only heard Ray Dalio on Tony Robbins. I got to listen to his Ted talk. His book is incredible. It's about like the radical trend. I don't know if it was called radical. It's the principles. I love him. Did Adam Grant write that book, The Originals? Incredible. Did he write that book? Am I thinking of somebody different? He probably did. He co-writes with a lot of folks. Pimp yourself out um for the
Starting point is 01:09:25 four people that don't know where you are who you are for people oh uh like socials yeah give us all your socials it's just my name jessica alba and then at honest right her name is jessica warren just so we're clear yeah my my real name is jessica warren because it's like it's nice that i can have something that's private with just like my family and we can have all the same last name. What does the same thing mean? At Jessica Alba. Yeah, at Jessica Alba on Instagram, on Facebook and Twitter. And then at Honest Beauty, Honest underscore Beauty.
Starting point is 01:09:58 And then if you have a babe or you're thinking of having a family, at Honest. There it is. At Cash Warren. I think there's an underscore in there. There is. At Cash underscore Warren. And he has a good Spotify as well. And then mine might be better.
Starting point is 01:10:16 And at Pair of Thieves. I love it. Yeah. Very cute. Thank you guys for doing this. Thank you for having us. Thank you for having us. This is incredible.
Starting point is 01:10:23 Really cool. What a fun episode. If you guys want to win a pink glittery TSC pop socket, leave your favorite part of this episode on my latest Instagram at the skinny confidential and the TSC team will drop into your DMS and send you one. We'll pick a bunch of you this time. Hope you guys love this episode and it brought you tons of value. And with that, we will see you next Tuesday. This episode was brought to you by Thrive Market. Thrive Market is your one-stop shop for high-end, high-quality, and highly discounted groceries,
Starting point is 01:10:52 supplements, beauty products, household supplies. Thrive Market guarantees its customers 25% to 50% below retail on all items because it cuts out the middleman. Go to thrivemarket.com slash skinny for 25% off your first order and free shipping. Again, that's thrivemarket.com slash skinny for 25% off your first order and free shipping. When you do that, you'll also be taking the Lawrence page, so you see everything she just talked about.

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