The Skinny Confidential Him & Her Podcast - LoveShackFancy's Rebecca Cohen On How To Turn A Dream Into A Global Lifestyle Empire

Episode Date: October 16, 2025

#895: Join us as we sit down with Rebecca Cohen – founder & creative director of LoveShackFancy, a brand synonymous with love, celebration, and embracing what makes you feel beautiful & confident. From her early days as a Fashion & Beauty Editor at Cosmopolitan to designing the one dress that started it all, Rebecca has grown LoveShackFancy into a global lifestyle empire spanning fashion, beauty, home, & beyond! In this episode, Rebecca opens up about navigating massive growth, adapting through adversity, the power of storytelling & authenticity, creating shared experiences & building iconic collaborations, & the pivotal moments that shaped the dreamy world of LoveShackFancy.   To Watch the Show click HERE   For Detailed Show Notes visit TSCPODCAST.COM   To connect with Rebecca Cohen click HERE   To connect with LoveShackFancy click HERE   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode.   Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at [phone].   To shop LoveShackFancy visit http://loveshackfancy.sjv.io/vPaR4W and use code SKINNY for 15% off for a limited time.    This episode is sponsored by The Skinny Confidential Wear with intention. Wake up with ambition. Shop The Skinny Confidential’s latest drop - The Fall Edit, featuring Uniform and Blanc. The limited-edition Mouth Tape made for those who take their beauty sleep seriously. Available now at https://bit.ly/TSC-NEWNEW.   This episode is sponsored by Just Thrive Visit https://justthrivehealth.com/discount/TSC and use promo code TSC for 20% off your first order.    This episode is sponsored by Fatty15  Fatty15 is on a mission to replenish your C15 levels and restore your long-term health. You can get an additional 15% off their 90-day subscription Starter Kit by going to http://fatty15.com/SKINNY and using code SKINNY at checkout.   This episode is sponsored by Bon Charge Go to http://boncharge.com and use coupon code SKINNY to save 15%.    This episode is sponsored by Cotton Cotton is The Fabric of Our Lives. Learn more at http://TheFabricOfOurLives.com.   This episode is sponsored by Caraway Visit http://Carawayhome.com/SKINNYPOD or use code SKINNYPOD at checkout for an additional 10% off your next purchase.   This episode is sponsored by YNAB TSC Him & Her Show listeners can claim an exclusive three-month free trial, with no credit card required at http://YNAB.com/skinny.   This episode is sponsored by Everyday Dose Visit http://everydaydose.com/SKINNY for more details.   Produced by Dear Media

The following podcast is a dear media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.

How does the name Love Shack Fancy come to you? How does the concept come to you? I knew you were going to ask that question. And I was like, it was the one that everyone always, well, everyone always asked what does Love Shack Fancy mean and how did you come up with the name, which is like a long-winded answer, honestly, because I started, so I started when I designed my bridesma's dresses for my wedding about when did I get married 15 years ago. And I couldn't find the right dress. I designed this beautiful halter dress. And then I started hand-dying these dresses in my backyard with my mom, essentially, because everyone wanted to. buy them. And then I was like, oh, there should be a name. I should come up with a little name

because I was going to do pop-ups. So my mom had this sign that she would put in her friends rental houses in the Hamptons. She would cover, like, let's say there was a gross sofa or something and she would put lace or fabrics. And then she had this little sign that she would put up called the Love Shack. So it was this sign. And it was always very much like what I grew up with. Like everything was kind of imperfectly perfect. It was vintage but beautiful like gilded mirrors that were kind of falling apart, beautiful laces, but like little rips in it, you know, and I grew up with Victorian dresses and all of this vintage. So then I was like, what's the name?

Is it Rebecca Beck? And so then it was like Love Shock. And then, but that wasn't right because I'm kind of also fancy. And Love Shock is very much like the beachy side of it. So it's like there needs to be another part. And there was actually a British magazine Red who's doing a photo shoot. They kept saying, I fancy this, I fancy that. I'm like, I love the word fancy and I love fancy things.

So then my mom was actually going to do a website, this is like before websites even existed, a vintage clothing and prop styling called Love Shack Fancy, never ended up happening. And then when I was coming up with the name, I was like, the only thing this is is Love Shack Fancy. Because it's just, it personifies like the way I love vintage, the way I love kind of the imperfectly perfect. And it's like you're not trying too hard, but you're just kind of like undone, but you know, gorgeous at the same time. It's like that tossled hair, the, you know, the dresses can be a little crinkled. They don't need to be perfectly steamed or, you know, it's just that butt. So when you have this idea in the

beginning, did you imagine it to be such a movement and a lifestyle? No. Oh my God, no. No. When I came up with the idea, I was a senior fashion and beauty editor at Cosmopolitan magazine. I was working like 24 hours a day and getting paid like no money because that's just what magazine life is like. But I loved my job so much. I was there for eight years and I had interned prior to that. I had interned at every magazine and I grew up going to my mom's office. She was a creative director at 17 magazine.

So my whole life I wanted to be a creative director at a magazine. I like live, breathe, eat, slept magazines. Then that all changed and I decided to do to come up. with this little project. And that's one named Love Shack Fancy. It was like, oh, I'll just do a little side project called Love Shack Fancy. I'll sell some dresses. I will never sell to department stores. I will never like make it a whole thing and get into that crazy. I didn't know anything about, you know, I didn't even know what a sales show was. I didn't know how to do production. I didn't know how to do anything. I just knew I wanted to make beautiful dresses to make girls and my friends feel

beautiful. And that was going to be called Love Shack Fancy. So I had no, no clue whatsoever. When I decided to leave Cosmo. It was like the hardest decision of my life. I was like really emotional about it. And but at the time, I mean, my husband was like, you work, your blackberries attached to you. You're working 24 hours a day. And you're really disposable. They don't really care about you. I'm like, they don't. Yes, they do. And he's like, no, you're just, it's her smags. I mean, you know, it's a big corporation. So I decided to start this little business called Lovechack Fancy. And then I found out I was pregnant with my first daughter, Scarlet. And so I left Cosmo and then started this little project.

And at what point does it start to really gain momentum? And you started to see, oh, my God, this could really be something. So, okay, so then that was like, okay, so the first few years, so that's 2013, right? Scarlet's Born, 2000, yeah. I had just, I mean, if you looked, so I was introduced actually through a friend, she's like, you need to get a sales showroom. I mean, I really learned, like, from the beginning. I'm like, what's a sales showroom?

Oh, we should sell. in L.A. and New York, so we should have a sales showroom. It was called the Globe Showroom in L.A. and New York traveled there. We were hand-dying almost all of our own pieces. And I had the one halter dress and then decided to design a few other pieces to make it like an eight-piece capsule. I wore mini-skirts like every day. So I worked in designing this perfect Ruffle miniskirt, which is still our best-selling piece called, I don't know if you have one, but it is the Ruffle miniskirt. So we had eight pieces. And then we sold to stores that season. We ended up selling to like Urban Outfitters, Calypso, Bergdorffs.

It was great Revolve, was one of our first shop-op. But I had no idea that then I had to like produce and deliver all the things. Once I got all the orders, you know, I was like, oh, this is amazing, so exciting. And then I had to figure out step two, how to produce it, how to deliver, how to do. So all of that was happening actually like when I was literally having Scarlet and it was like the craziest delivery of my entire. I mean, it was like insane. and I was in labor for over two days. How did you get those retailers interested?

Like, what was the, how did you get the buzz? So you went to the showroom. You met the different. So the showroom introduces you to the different store. Yeah, exactly. That's why you have to have. And this is like before DTC. This is before all these DTC brands worth it.

Yeah, I was going to ask you like if this was e-com. So this was very much like everyone, and by the way, everyone was like, okay, Rebecca, like, this is really pretty and romantic and feminine, but everyone right now is really into modern. We're really into, like, primary colors. This trend is so done. And I'm like, but this is just who I am and what I love. And I love to feel like free and romantic and feminine, beautiful pieces. I love, everything's very vintage inspired.

And so it was like, no, no, no. And I was like, well, this is what my vision is and the collection is going to be. And so we did sell. I mean, it was like in small units. But so they got us into these stores. And then, which was great. And that was like, I also launched the website, which, you know, we launched on Shopify. I placed every single thing and didn't realize that you have to move all of it around

after I sat there for like months placing where every, I mean, it was really the beginning. Instagram had started a few years ago. So I started showing everything on Instagram using that as like a platform to tell my story, sort of have it like be my magazine, you know, and connect to my customers that way. So that sort of, and that was before it was shopping and before any of that. And at that time, too, it was really like huge retailers that were in wholesale. That and so that was like theory, Diane von Furstenberg. It was like there weren't really smaller independent brands then, you know. You sound like through this story so far, you sound very resourceful.

You're figuring it out. Is that something that's been ingrained in you since you were little? I'm like a serious hustler. Yeah. And like very resourceful and very much like, okay, I mean, I had no, I really had no idea what I was doing and was learning every step along the way. So, of course, I mean, looking back, of course, I could have hired. I mean, I just didn't know because there was no, like, bigger plan.

And I said to, my husband's a real estate developer. Now he works with me as well. But I was like, can you help me with like a business plan? He's like, you don't need a business plan. I'm like, then how do we know anything what we're going to do? He's like, we're going to just figure it out along the way. He helped me with like the numbers, the Excel and all of that. I was coming up.

My whole thing is very much like storytelling because that's my background as an editor, stylist. And I just love to create visuals and love to tell stories that way. So it was really like the operations part, all of that I learned along the way. And it definitely took a few years. Like when we maybe met in the beginning, I started Love Shack Fancy. It was very different. It wasn't following the path of what everyone was doing at the time. And it was still, you know, I definitely would say it was probably, I was probably breaking a lot of rules. I tend to not follow rules very often. I think that's maybe what makes you stand out. You know, how have you used storytelling with, with, with, you know, how have you used storytelling with, with, the brand throughout the last 12 years because obviously like you can really see this like the story really coming to life with all the clubs you're doing what you just did at fashion week how have you used storytelling throughout the the time so I mean to me storytelling is like absolutely everything like it is the way that everyone's like oh it's you have such a cohesive vision and aesthetic I mean it really is it very much starts with me and with what I feel inspired by with where I'm

traveling. I mean, now it's like when I'm meeting the customers, when I'm traveling to our stores. We did this whole Prairie Romance, Western Inspire Collection. That's because we have stores all over the country now. So many in Texas, you know, we opened in Aspen. I was in Colorado, Nashville. Like I see all the girls wearing the cowboy boots, the belt. They love vintage. They're mixing. So I'm really inspired by like our customers and by everyone I see when I'm traveling to. And I think the storytelling part is really, to me, that's. it's the product that has to be the best, but the product starts with the story that I'm envisioning. And so I often start there with like beautiful vintage pieces that feel really

nostalgic. And then I create these stories. And I'm always picturing like how the editorial of it is playing out, you know, how we're shooting it, how we're showing it, whether it's, you know, for on Instagram, now TikTok, maybe we're going to get into YouTube. We'll see. But so to me, that's like really like the most important. And it's the way that you really connect, I think. with everyone with this kind of with a strong aesthetic you've also like branded your house which is so cool like when i saw a tour of your house i want to say it was like architect digest or something and oh no yeah it was it was a big publication it was architectural digest and then Caleb you probably saw that that everyone said the Caleb sims yeah that's what it was yeah i showed it to my

house story yeah it the house like embodies the brand was that strategic how does that work like your girls' rooms. You feel like you're in your world. Yeah. Well, everything, I mean, everything really is very authentic. Like, everything you see is what you get. I mean, this, it is what it is. Like, I live, eat, breathe, sleep. But even though the house is love, it feels, but it's also different because the girls' rooms are very, are in the love shock fancy worlds, for sure. We use, like, our prince. Now, of course, they're, like, a little older and they want me to take the prince off their bed, but it's okay. We're going to deal with that in a few months. But, you know, wanted to, because we had just started actually developing our collection for, this is before

we did our collection for Pottery Barn. I always wanted to have interior fabric. So we just took some of my favorite prints, placed it on the beds, did curtains, things like that. And then the rest of the house, we worked on it for like five years. We really, I source like every single piece of antique furniture and most of the pieces that go into the stores. So everything is from my travels usually in Paris, at the flea markets, at the, at the, you know, at all of the, the, markets and with all the antique dealers, like I source all of it. So it's, it feels like a similar aesthetic and sensibility. Yeah. And everything is like found and like discover, you know, yeah, nothing is. And it's not, it's, yeah, it's, and like the moldings, like everything is really,

you know, so then maybe the moldings in our house. We're opening a new Soho flagship store. Actually, I'm so excited next month. And that's going to be a little bit inspired by the house, but in a much girlier way. The house is beautiful. Thank you. What's the secret to antique shop? shopping. Got to give my husband a couple tips and checks. I'm going. You're going to start going? Yeah. I'm really like I'm into it. We did it when we were in Aspen. I want to continue it. Let's do it. Yeah. You guys have to. I mean, there's so many great place. I mean, I go to there's Brimfields in Massachusetts. Well, you guys should go to, I should meet. I'm dying to go

to roundtop, which I haven't got. And have you ever done that? If you go, you got to go. Okay. You got to go early though. Yeah. So I, so we buy a lot of things for our stores because everything in our stores also, it's like one of a kind. found chandeliers, tables, like, you know, like everything. Thank you. So it's all just really found, discovered. Some are from Paris. I mean, it really depends, like, and what the, which store we're looking for, but. Are you, like, on websites, like first dibs or is it like in a air? Cherish is good. First dibs, yes, is really good. Yeah, I look at all of those. First dibs, Cherish, live auctioneers. We go to Brimfields in Massachusetts for that show. We go to Paris. I go to, we just

show our collection. Like we do sales in Paris. So I'm there. So I always go to the market and source furniture or clothing too. Roundtop I've never been to it. I'm dying to go. And it took five years to do the house. Took five. It was through COVID. Yeah. It was like took five years. Because you have to plan every detail. Oh my God. Ask my husband. Because he's a perfectionist. He he's a real estate. Yes. I mean, we had to plan every detail. But then it was through COVID. Then I mean, it was just like a long, long, long, long process. We got got, got renovated the house. And and had to excavate downstairs, like underground. So it was like a whole thing.

And how are you balancing everything you're doing with your career being so entrepreneurial and being a mom and a wife? I asked you that off air. Yeah. But what's your secret to finesse? I mean, this morning I woke up. Our show was yesterday.

Stella, my younger one, was like, Mommy, Daddy, who's taking you in school? Todd woke up with like, he had a bad sore throat. I was like, okay, I have to go back to bed for a little. She's like, you know, I was just like upstairs down. She's like, no, you need to write. Like, I think it's just, I texted everyone, who can help take the girls to school? You know, I think it's just like, and I felt bad, of course, because she's like,

I really need you to go, you know, it's a balance. So sometimes it's a give or take. And she knows that, like, for example, this week is going to be a crazy week for me at work, actually the last two weeks. Because leading up to Fashion Week, I, like, live at the showroom. And it's really intense. And it happens to be the first week of school. But it's just like knowing, you know, last Friday I made sure to go and.

meet the teachers and see school. Next week will be, I'll be there in the mornings for drop off. I think it's just really like a balance and I try to incorporate my girls. Like they were at our show last night. They each could invite one friend. They were there until late. They had the best time. And so I really just try to incorporate them into as much as possible and to have them, you know, be a part of it. And then I try to be like as normal mom as I can other times, I guess. In a weird way, I feel like when we had kids, it forces you to get more efficient. Does that make sense? Yeah.

Meaning, like, when I think pre-kids, I think I wasted a lot more time. Right. Yeah. I mean, the girls went to sleep boy camp this summer and we were alone for, I mean, they went for, like, it's like six and a half weeks. And it's actually crazy how much time you have like no, like logistics, no, I'm like, oh, this is insane. Like, because you realize the rest of your life is, like, all, it's all decisions,

organizing who's going, like you'd have no second to really not think about. The camp thing in the East Coast? I know. What is going on? You got to explain. I don't think I could let my kids go. No, I said that. We said that. Everyone in the East Coast is going to camp for six weeks. No, yes. And we said that everyone we talked to that lives here is like, oh, the kids are at camp for six weeks. I know. Like, I'm sitting over here like grading through it. Do I need to send him to camp for six weeks? Yes. It's not a California thing. It's not a California thing. I did go to sleepway camp. I loved it. But we also said because we would travel in the summers with the girls. girls, which they love traveling.

And we were always like, okay, they're not going to go. They're just going to be those girls that, you know, travel with us. And then once I think, Scarla actually went a little bit later. She went going into, was it fifth grade, fifth or fourth grade. So a little bit later, start off with three weeks and then went for the full session. And they go to an all girls camp. Like it's pink and purple. It's, no, they're obsessed.

Don't like, they like live, breathe, eat sleep. They're sleepway camp now. Wow. They go, yeah. They love it so much. Okay. because that sounds fun. It's really fun.

It's great. Number one thing, honestly also is they're not on any type of technology for the whole time, which I think is so important and they can just be kids and they can be,

they're in a bubble that is like free of like anything else and they're just like free to be happy and like, you know, it's so old school. It's really good.

We had Jonathan Hyde on the show yesterday who wrote that book The Anxious Generation. Oh gosh. It's been in my room. I can't read. I put it away.

I don't want to. He was amazing. He was amazing. No, I know. I was going to read I'm like, I'm going to get too anxious. That kind of play-based childhood that we all grew up.

He was saying it's so important. It's so important. And then you realize then they come back and they actually don't want to be on their phone. They want to just be together. They want to play. Like, you know, and as they get older, it's tough. And it's really more like the pressure from everybody else too. Like, because their other friends are involved in, you know.

He was saying the solution is that like you have to get together with a bunch of parents and like call the other parents and get them all on board. And I was like, that seems like a lot of it. A lot about your communication. That's actually my next question is. This is a selfish question. How are you dealing like, how do I ask this? With social media with the girls?

No, no. Yes. I do want to ask you about that. When you're being a mom and you're at school and there are all these like mom back to school events and you're running this huge business. Yeah. How do you struggle that?

I'm staying out of this topic. Well, like, the mom thing. The mom thing is cool. I mean, it depends. Like, in the beginning, I was going to, like, every single thing. And then I started actually, I mean, it was too much. Like, I realized that I was trying to do absolutely everything and be like, and then my younger one was like, why can't you just be like a stay-at-home mom?

When I grow up, I want to be a stay-at-home mom. So I can go to every, you know. And, like, I think my older daughter, she was, has, I mean, I started Love Shack Fancy when she was born. So she really is a part of, like, every single. And so I think she understands. it a bit more. Also, she's, she's older. But even when she was younger, she did, I think I definitely burn myself out a few times. And I would, like, got, like, definitely anxiety when I was trying to do

everything. And then I started honestly talking to a therapist. I started taking Lexapro, which changed my life, by the way. I have to say, I'm the biggest proponent of Lexapro. And it just made me, like, take deep breath and realize, like, okay, if I'm going to be so busy and I'm going from Fashion Week in New York to them Fashion Week in Paris, and I'm coming back. And then I need to be at a parent teacher conference in the morning and I'm going out and I'm not sleeping. And then if we're going to take the girls in the week, like, it was just too much and there's no stopping. So I think you have to understand the balance of like what's good for you, which is what I had to do.

So like if I'm crazy, then I know I need to take the next few days off, you know? And then I know that, okay, there are going to be certain parent teacher things or I'm missing like back to school for middle school. Like my husband will, he has to like, I'm like, you have to go if I'm not going to. going to be there or morning coffees, things like that. You just have to figure out, like, what, what's really worth it and also rely on other parents to kind of fill you in. Because at the end of the day, not all of those things are, are that important. What does the Lexapro do? Lexapro? What is it? What does it do for you? It's like the most, like, I don't obsess over every single thing. Like, I started developing anxiety. I never had anxiety before. I started

developing anxiety after we opened our first store, which was like six years ago in Sack Harbor. And that's when, like, I realized when we opened this first store, I was like, we're just going to have one little store in Sack Harper. It's going to be this tiny, cute store, and I'm going to bring my vintage in and I'm going to bring, and all this stuff. And, and that's it. Like, we're going to just have a cute little neighborhood store. That was like my dream. And we found this little place. And I didn't even think anyone was going to come. And when we opened the doors, there were like lines of mothers, daughters, little girls, teen. And I was like how, like, we opened the door and literally it was like every, first of all, everything was like destroyed,

taken. It looked like it was like a crazy house party in the store. And I was like picking everything up, going to the stock room. I mean, I had no idea what I was doing. And that was like the moment where I realized like, oh my gosh, this is seriously something. And what am I going to do? I have no idea how I'm going to now move that forward. So that's when I like started to develop anxiety. The girls were young. I was really trying to balance like everything. Really didn't have the right support system like from my own team. Like I hadn't hired directors and like top people to help. Was it like you felt like the thing was just kind of getting away from you? I was like I have no idea what I'm doing. And this is like a huge thing. Like I can't do this myself. Like what is going on?

Like I do am I going to just like close this like because I can't do this by myself? So then I, ended up like meeting this amazing woman Jill and she was like okay take a deep breath here's what we're going to do we started to plan out like how to move forward with the business now that we were starting to open stores now that we you know I wasn't going to be able to do that I was doing the buying for the stores I don't know how to buy for like I was doing it based on what I loved not by numbers merchandising whole thing you know so we worked for like a few years to really build an incredible team which luckily we have now which was able to take us to the next level and let me just handle like the creative the storytelling like all the visuals things like that

and then really hired an amazing team to do everything else that allows love shock fancy to have the success that it has now so what are some other like growing pains that you've had as you scale because there's like different chapters and iterations that was like the biggest one that was when we opened that store and we were not equipped like we didn't have these departments we didn't have I mean we didn't have full-time employees I mean maybe we had like five full-time employees at that point, you know? And even for the first few years, I had freelancers. It was just like very sort of, there wasn't like a master plan in the beginning because we just didn't know that it, like, Love Shack Fancy was going to become an actual real business. And I didn't really

know where it was. So, and then we ended up opening stores and then actually COVID happened. So then, so that was six years ago. So then we were already planning to open another store in weeker street, which we opened down the street from our house, our old house. And I would like go in. I would do the windows. I was very hands on doing all the things there as well. You seem like very hands on with the brand. Yeah. And so that was like I would go every morning, do the change the windows, like be in the store, work with the shop girls. Like I was really, really hands on. And we were working on our next door in Palm Beach. And that's when COVID happened in March. So things really shifted in terms of, I mean, that was a scariest thing. I was like, are we going to close the business?

what are we going to do? All the wholesale accounts didn't take their orders. So we had to take it all through e-commerce. And then, you know, we had some of these stores. So how are we going to work with the stores? We're going to do lives. That's when I really like went, you know, directly and started connecting one to one with our customers doing all these like lives and talking to them about, I mean, I had myself and all of the girls that worked for us, like we were the models. We, um, I changed my garage into a photo, like that was where we did all the photo shoots. We got a house. Actually, we rented a house in Sag Harbor that I had a bunch of our team members come to.

We did sales out there. I mean, it's crazy to even think about it. Like, we sold, you know, through Zooms and like all the stuff. And it was just like, I don't know. Like, I forgot about that moment and in COVID whenever was going live. I mean, it was like crazy. It was like we just didn't know what was going to happen next. Everyone's going live all the time?

Yeah, doing lives. Like, we were just like fighting to like survive basically. and then that's when the e-commerce business really started to to really like kick in and do really well and that's when we had to make this really difficult decision do we produce a summer collection or do we not because I was like we can't let our customers down we always produce summer is like our big season and let's just do it so we still did it we worked like closely with our partners the time in India I mean we were doing every you know we were making the mask we were doing all that stuff but

also still just moving ahead. And that's when things really started to shift also in terms of real estate and business. And my husband got much more involved because all these opportunities came up like in Highland Park Village. We never would have been able to afford a store there or get into a store there. There was a huge wait list. But then at that time, you know, we had opportunities where we could actually afford a reasonable rent, get a store open. And then that's when Texas started happening. You know, Austin, we signed a deal when that was going on. So we got really, you know, Like when everyone was closing, we were opening. The other day, I got a rash on my chin.

And one of the things I did was I immediately ran to take my probiotics. So I upped my dose because whenever I have any kind of rash or any kind of pimples, I feel like it's my gut telling me something. The probiotics that I take are by Just Thrive. I have been taking this specific brand forever. I have had the founder on the podcast three times because she's so knowledgeable about the gut and the products that she has have so much integrity behind them. They're award-winning verified products and everything is designed to help with your digestive health and your full body wellness.

So that's why whenever I get any kind of flare up, whether it's a pimple or like I said, a rash, I reach for my Just Thrive probiotics. You really can't go wrong. I will take their probiotic. I will crack it open and I will put it in my. kids smoothie too. They have a Just Thrive Digestive Bitters, which even supports natural GLP1 production and helps you control cravings, keeping you satisfied longer. So those are probably the two products that I would tell you to try from this line. Those are the ones that I like to use.

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episode is sponsored by cotton. Let's take a quick break to talk about cotton. As someone who's constantly refining my routine from what I eat to what I wear to what I invest in, I've learned that the materials we surround ourselves with matter more than we would think. That's why I've made a conscious shift towards wearing more natural fabrics, especially cotton. It's timeless, it's versatile, and it's rooted in something real. Cotton literally comes from the earth, a flower that transforms into a soft, breathable, durable fabric. You can't beat that. Cotton is incredibly gentle on the skin. It is so hot out here this summer in Austin that you need something that breathe. It's hot everywhere, to be honest. So having something that breathes and cool and keeps

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better for your skin, and built to last. You'll feel the difference in your skin will thank you. Cotton is the fabric of our lives. To learn more, visit The Fabricof Our Lives.com. Again, that is The Fabric of Our Lives.com. So how do you and your husband work together? Like, what's the energy there? So he's really like real estate. He's the one. He is and he's like not afraid to take chances. And I'm like, we can't open another store. Like we can't do it. Like no one's going to cut. Like every time we would open and like no one's going to come. How is? you know, and he's like, Rebecca, just trust me, listen to me. He's really smart in terms of the real estate, in terms of the locations, any up and coming neighborhoods, like, I mean, even Hoconut Grove, Nashville.

He decides, I mean, he really knows what's going on, I think, in like the markets. And he sees where, depending, like, we know where all of our customers are, depending where there's schools, whether we have such a multi-generational, you know, we always say like babies to 80s, but it really is like we love to have. We love to be in neighborhoods where there's a strong community. You know, so we haven't opened in any, like, traditional malls. We love to work closely with, you know, like a Highland Park Village or in Palm Beach. We, you know, we work with the Royal Pontian, like, it's amazing.

That's one of our best, best stores. And it's really like a very small, outdoor sort of high end, but community-driven experience that we then create our own experience within. So I went into the store in Aspen. And that's exactly how it feels. Yeah. It has a warmth to it. Yeah.

And that was really important. Like I did, I feel like when we were opening stores, everything was so cold. I would feel so intimidated when I would walk into a store and I'm like, you know, and I'm like, and everything is like one, one, one little thing. And like, it was that minimal time when we were starting to open. I was like, no, it needs to feel like you're discovering something new and you're being transported into this world. Like when I'm in Europe or I'm in a, I love vintage shopping. I love antique shopping. When I look up at the chandelier, like, I always want to discover something else.

So it was really important for me to have our stores feel like that. Like you're always discovering. I mean, I would say Ralph Lauren for sure did it best. Like I grew up going to that Ralph Lauren mansion when I was young on the weekends. And I would just be like, oh, I want to live in this world. I want to jump on that bed. You grew up going to the Ralph Lauren mansions. What do you mean?

Like, yeah, there was like that Ralph Lauren mansion. Like it's like they're big. Now it's the men's flagship. Got it. It's like in the 80s and in the 80s and in the 90s. that was like where my mom and I would walk to I grew up in New York City and we would like go there to like as an activity like the music the bet like I remember like sitting in the bed and even when I was older even when Todd and I would travel like anytime we would go into like I feel like Ralph Lauren stores were the most

transported yeah and I miss that like that like it's like a big hug you know and I and it's like very welcoming and it's very experiential and it feels like you're really immersed in a world and I don't know. So I think that was definitely something that inspired me from a little age. And then when we started to open our stores, that was just really important. Like, I just wanted them to feel very welcoming, like a girls club or guys. I mean, dads love it too. Like dads take their daughters. Todd's always like, where the dad's going to sit? But there's one in Austin? Yeah, there's one in Austin. I'll take my daughter. I'll take my daughter. Yes. My daughter loves it. We'll do a whole special the pink store. Yeah, it's right on Congress. Okay. South Congress. Cool. Yeah.

Yeah, South Congress. It's so cute. It's the one, that's what I kept telling Zaza. The girls are amazing. The girls who work in our store also are just so fun. There's always fun music. There's warm. Yes, yes, yes.

There's some, like, they, I wanted them. They're supposed to be like your best friends. And that's the thing. Like, even, you know, even if you're buying a little like travel spray perfume or if you're getting, we have like little ribbon bars, if you're getting a little ribbon or if you're buying your graduation dress or something really important and big and special, like no matter what it's supposed to just be like a really inspiring beautiful experience so that was like my daughter got to make like beads yeah yeah we always had like little beating stations for the

girls because and also I don't forget like I started all this when having two daughters myself and I felt like there was no place to take the girls and like that's how we started even it's always my dream to do have something I was like if pottery barn kids or so if I could have a love shock fancy dollhouse and a love shock fancy bedroom and love shock fancy you know curtains and bedding and all the stuff. And that didn't exist then. So now it exists. I mean, we had, when I was young, it was like Laura Ashley was like the most similar thing. But then I like grew out of it and it wasn't cool. My mom would like make me wear Laura Ashley and. It sounds like you mostly. This is like cool. I have to tell her something that I, in Zaza's bathroom, we have the your

wallpaper, which is so cute. Oh, I mean, how old is that? Especially for selfies. She's five. She's five. My goddaughter and Zaza both have the wet brush detangler. Oh, okay. Yes. Our favorite in pink. Yes. And then we just got the vanity for her room. It's that member that you walked in her room and you were like, wow. We got rid of the Amazon vanity and we upgraded to your vanity.

I'm going to show it on my Instagram story. It's so cute. Oh my God. It's also. When you just said Laura Ashley, that's exactly like it has that energy, but it's like updated. Right. It's updated and it's also like Laura Ashley used to be like what your mom would make like when you were matching.

I just remember. and she would force you to kind of wear it. Love Shack Fancy. That's also the thing about Love Shack Fancy. It's very, it's still cool, which I love that it's like cool for little girls. It's cool for, you know, like teenagers. It's cool for the moms. Like, and everyone can find something different.

Now, dads, too. We make men's. We're doing swimsuits. I'm going to go check it out. I'll be parked back. We'll send you some cool hoodies. If I pulled down in your pants and you're wearing like Love Shack Fancy boxers. No, trust me.

Like, we are going to love. The swimsuits are the best swimsuits. you're going to be addicted to them, I swear. Watch, I'll just be out there on a Tuesday. I'd love Shaq Fancy. Yeah, you can all match, too. You can mix a match with a cute hoodie. So we'll set you up for a whole experience.

It sounds like you really focus on the experience first before the other things. Yes. Is that wrong? No, yeah. The experience is definitely the most important. I mean, I think even in the beginning, it was all about like the experience. And that's like goes back to the storytelling. And that goes back to everything from, I mean, it's like from the music to,

the energy in the room to like all of it and to like the decor and then just to like the feeling you know so I think I love experience I love I love to you know I love good energy and I love to travel I think that really is an inspiration and I love to have a good time go to a great party and so I think that's what we bring into our stores as well it sounds like it almost like the experience dictates what's in the stores for purchasing is that sound strange as I'm hearing you talk no yeah no I mean it definitely does. And also, what's fun and interesting is that, like, so many of our customers go to all the different stores. And then they have different experiences at each one. Austin is very inspired by Austin and the energy of Austin. You know, we have, like, obviously, more of the

cowboy boots and the cowboy hats. And it's kind of cool. It's different than the Dallas store, which is a little more fancy Texas. And Austin's a little more cool, vintage, you know, like music. Just the bums down there. Rock and roll. Yeah, like, we love it. And then Houston is different. well and that's different from Nashville and that's different from our Palm Beach store and that's you know so everyone really has its own we take inspiration from where the store is located and like the community there that's always like the first place to start what's something that not a lot of people know about you not a lot of people know about me well a lot of people do i'm always in a high heel so that maybe i wear i do wear sneakers when i work out that's about it oh a lot of people don't

know which they're really first of all i do wear jeans Everyone's like, oh my God, are you wearing jeans today? Yes, I wear jeans. And I wear them usually in the winter or when I'm going to a concert. And I wore black all the time in my 20s and was like much more like rock and roll, always a leather jacket. I was always in mini skirts, but I wore a lot of black and was more like rock and roll. And I only really, really fell in love with pink as like connected to my soul, like my spirit animal, when I had my daughters, when I had Scarlet first. Did you meet your husband in a leather jacket?

Probably. Because we met at Bowery Bar in New York City in NoHo when I was in college at NYU. He had graduated from Tulane. And I was probably wearing, I know, I was probably wearing this jacket that I still am upset that I can't find. It was like a distressed, like, motorcycle jacket. I probably had, like, a cute little, like, tank underneath and, like, a mini skirt. That was definitely probably. Did he come up to you?

Well, we knew each other. other through, I knew his siblings, so they actually went to school with them, with them, never met him, but we had mutual friends. So when one of my friends introduced us, she's like, this is Todd. And I was like, oh my God. And he had this huge smile on his face and he was just like sitting there, like very cool, but like cute Teddy. I was like, oh my God, I can't believe I'm finally meeting you. And that was when we first met. And I was, I think I was a junior, was I a junior. Was I a junior at NYU? Yeah, it was a junior. Are you guys bringing work now into the bedroom or do you separate it? I've heard very mixed answers on this because Michael and I work together

too. Yeah. And some people are like, we don't even let it enter our ether. It doesn't come in our home. And other people are like, we're talking about QuickBooks while we're showering. Oh, yeah. No. I mean, it comes into our home, but then the girls are like, can you guys stop talking about work? And so we're very much in that phase now where we used to be way worse. And it was like, well, think about, you know, during the years of COVID, like that was obviously we were all home. So and that was like, I know, crazy and now we even though we work together like we're not really in meeting we are for beauty like Todd is really spearheading fragrance he's obsessed with it he's like this new person who is he's like our nose essentially he and fragrance is doing so well are you going to spearhead fragrance for

me yeah do it he's like I've had my nose broken too many times I can't smell anything all right so he is like and then but fashion like he can't like go near and he can't and like creative ideas and things like that. So we don't, but when it's things like, I mean, sometimes we're like, Rebecca, you need to approve the furniture for the Soho store and he'll say that at home. I'm like, okay, can you just leave? Like, he'll remind me of those things. But we try not to talk about it too much. But definitely, I mean, there's obviously, you know, but then our daughters are like, stop. I don't think it's possible to not bring it in if you're doing those things. It's like, it's almost like the restrictions around the thing, make it harder on the relationship.

Right. Does that make sense? Yeah. And I think it's just like, I'm like, we're guys, girls, like we're not fighting we're just talking we're having a conference you know it's just so we do do very different things like and he tries to you know and we don't anything stressful but we're trying not to talk about like anything stressful or serious I'm like if you want to talk about that like then let's like you can schedule a meeting I like to talk about the stressful things right before the bed I like yeah I'm like no I can't like hook on up and you're like did you see page four I know I know look at this tax return on the page 12 I know I'm like could you just take a brain out. Because I need to, what is it called? Emotional Residency? Is that what I need? Yeah. He wants me to

He wants me to take emotional residency. So if he feels stressed and panicked about something, he projects it on to me. And if I don't take the same reaction, then he gets upset. No, no, no. That's not what it is. Exactly. Yeah. I need to validate that I'm either thinking right or like I'm being crazy. Right. So like if she's like, calm down. It's a compass. Right, right, right. Right. How did you guys decide and was this in the strategy to do all these strategic co-brands. So the ones that I've seen in, I'm sure you have 20 more, is you have the Stanley. What's you're drinking out of? Go see it on YouTube. I don't go. Actually, I brought the large, the new one, the new size is my favorite. I'm just going to take a step. That is not a subtle. That is

Well, I don't think a Stanley is subtle. That's not what I would call Stanley. No, but I mean that, but they're not, but then that thing is like, you know, every girl can use it as a weapon. We don't need pepper spray anymore. I used to make fun of it. Have you guys seen that video of those? There's that guy that created that and he's like carrying a trash bag

with a big straw in it around and like slamming it's like a trash can like no I haven't seen I should see it funny no I mean I used to make fun of everybody I remember when I came to L.A. a few years ago actually it was like at A lot and everyone was like with a huge water and I was like what are you doing you look ridiculous like you guys don't do that

in New York I'm like no carry around one of those things like I like it because the water feels freezing Oh no that's the only way I drink water and I just and I can't like I'm obsessed with Stan Lee's so I mean what so That's how often these collaborations start. So you start from like, something you like.

Something I like. You just did Lawless. Annie is a mutual friend of both of us. And I love that lip gloss. Love Annie. She's so great. You guys sent me some of the lip gloss. It's great.

I saw obviously pottery barn kids. Yes. Pottery barn kids. I mean, it started honestly when like, I was like, okay, new categories. We don't do before we did active wear, we did the first, I think one of the, no, the first collab we ever did was Target. They approached us for that. Okay.

And that was really amazing. and it was just a dress capsule. They had three different designers. We were one of them. That was 2020. So it was difficult with the stores and all the things. But it was like went full viral and was amazing. That was really fun to create.

And again, like price, you know, inclusivity, size inclusivity, like all these things that are really difficult for a relatively small business. Even though people think we're like a huge, we're still not like a huge, a big corporation with, you know, all. of like we don't have the capacity to do so many things so by working with these bigger companies they allow us to do much more so started with target then it went for like we did you know beat try it their west coast brand we did our first active wear with them and also bandier before we did our own active wear so it's like when we didn't know how to do workout clothes like that's how we started and i was like we really need to like i need to get inspired to work out i need some cute floral or pink like workout clothes so that's how that

Pottery Barn was always like a dream. Pottery Barn kids and then teen, now we have adults. But that was always like since Scarlett was a little girl and I would like try to make Love Shack fancy everything for her bedrooms. And I was like, this is just so, this is like the most seamless story that we could create together. So that's something that continues. And it's actually, I think it's like their best performing collaboration.

So that's something that we do. I think we wait until you see the holidays. It's so good. The new one. That, I think, comes out four times a year. And then the teen, like the dorm for them is, like, massive because of all the sorority girls and college girls. So, and then Stanley, like, that's also fun things that's, like, less expensive products that have, that people just love, things that are, whether it's Kendra Scott, you know, like jewelry, we're doing yet another, I don't know, yeah, we're doing another collab that's happening. I mean, we have so many collaborations.

It just started off, but it's fun. And I think that, you know, we really do all the brand storytelling, the creative and everything, and we work really closely. So whether it's goody wet brush, that's, you know, it could be a $12 to $30 brush, something that's really accessible and easy for anyone, it's really like a way into the Love Shack Fancy world. And because our clothes are not inexpensive and they, you know, they're, it's, it's really like luxury to so many people. And so if you're buying one love shack fancy dress, you know, a year that you're waiting for or, but then you can supplement with your love shack Stanley and your love check fancy goody wetbrush and your lip gloss and your fragrance that you can get at Sephora or at our stores, things like that. And do you get, you said you get to storytell, but do you get to be part of the packaging and like every touch point? Yes, everything. Everything we do. We do. We do. all of it. So we really choose, I mean, we have like an archive library of like thousands and thousands of our one of a kind prints. And so that's really where we play with different, the packaging everyone love. I mean, the unboxing too. Like that's where I don't know if you've

ever unboxed one of the Stanleys, but the box is like just as night. And I don't even know what to do with all this. I don't want to like throw anything away. That's so funny. So like my basement is like filled with boxes. Yeah. It's like you want to. I'm like, oh, she can take this to school or something. It's cute. Everything is like. Yeah, it's very pretty. And it's really. And it's really. And it's really pretty. And then it's almost like, you know, a PR box basically that you're getting when you're buying. So you're opening up the Stanley that feels like it's this magical jewel box. Yeah. And then the bag that comes in it and then the box. And then you have the Stanley, which is like, so it's just a really, I think it's just really fun and it's emotional. And

it's products that people really do love. And so then when it's with Love Shack Fancy, I think it's, I mean, we just did Victoria's Secret Pink, which was really successful and exciting. Yeah, that was really fun. And again, it's like, you know, they have such their pros at what they do. And we can't compare with like the pricing and like all that stuff. So it feels almost like nostalgic. Yes. Like you know when you used to open up like Tinkerbell makeup? Yeah. You have no idea what I'm talking about, Michael. But like when you're a little girl used to open the Tinkerbell makeup and like the packaging was like so cute. And I don't know if that's the right example. But there is something that makes do you feel like connected to your childhood?

Yes. Very nostalgic. I'm very like, I'm so nostalgic. Well, I think that's just like who I am. I mean, I was born in the 80s, in 82. So, and I'm very like late 80s, 90s, early 2000s. Now the early 2000s are vintage. So, I mean, it's like when we actually just brought back our original LSF logo,

which like the seventh graders think is the coolest thing because it's like a vintage love shock. so like if you know you know and so but it does feel nostalgic knowing that and sort of seeing that you know I think also because thrifting vintage all of that is just so you know and then like the 90s are really popular right now so I think there's people are loving that whether they're older and they live through it or they're younger and it's just cool what tip would you give for an entrepreneur who's just starting out and wants to go on a journey similar to yours the number one thing there's so many times that people said no that's not going to to work. Oh, you have to change Love Shack Fancy. What kind of a name is that? Like, that's never,

like, that feels so juvenile. Like, that's never going to succeed. You have to change the name. If you want us to buy the brand, you have to do that, you know? Or this style isn't what's going on in the market right now. You have to change your identity and you have to change the style of all of this. Like, every single time, it was like, well, this is my vision and this is what I love and this is what I believe in and you have to really like it sounds she's but you just have to like believe in yourself and follow your gut and and no matter what just be resilient and not give up like no matter what there's a way to be able to figure it out you just you might you're going to make mistakes like sometimes the mistakes are going to take longer than you might have expected but

you can't and also I think the scariest thing when you're starting out I remember for me is also just being judged by everyone like when you're putting yourself out there and you're like here's this new line I have or here's the like what if people hate it and what if they're like you know being critical about you about the product which they are going to be but you kind of have to you just have to filter out some of the noise and make sure that you're surrounding yourself with the people right people who do believe in you and who do help bring you up and don't listen to all that extra like noise and fluff out there and really like follow your heart and and what you do believe in I am very serious about living a non-toxic life in our house. I really have tried to be very

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Shop skinnyconfidential.com. Without work, how do you like to spend your time? So say, like, works off the table. What are you doing on, like, a weekend where you have time to yourself? What am I doing? I'm usually, okay, if we're in the city, we're, like, shopping in Soho.

We are going out. I love to, I love restaurants. What's your favorite restaurant here? San Ambrose is, like, my go-to, I would say. I mean, that's like my... Michael, thanks. I get a wild hair and I get on one with a restaurant and I can't get off it. She does the same one over.

I know, but like I love to sit outside at St. Ambrose in the West Village. It's like my happy place. And like whether I'm having lunch, wine, you know, eating for hours. I don't know. It's just like, but again, I feel like it's, I'm a creature of habit like that. So I love like a place that where they know me and I've been going there for so long, you know. It keeps it simple.

Yeah, you know what you're going to get. Exactly. You know it's going to be a good experience. Exactly. I think I might. want to do that tomorrow instead of the amicasi mark i might want to go sit i might want to go sit out on the patio and have a nice leisurely lunch yeah exactly we'll come say hi you'll come to the store we'll come say hi the downtown one yeah okay soho okay soho's amazing where we by we where we are

i love to dance i love to go out i love to i actually really do love to go out so we do go out like we where are you going when you go in new york like we're not like i we don't go to sleep early Todd and I, like, and our friends, we are not sleeping by nine or ten. I actually, like, don't love to sleep that much. Maybe you should be a real housewife of New York. Oh, I mean, I'm not going to be, but. We're on three hours of sleep right now. You're out.

Don't wrap. Yeah, I'm definitely not going to be out of real house. We always get a good 10 hours of sleep. Everyone's not normal. Oh, really? No, but I feel like when you come into the city, like you, you know. It gives your energy. What I was saying is like this place, it's a, it gives you energy.

Yeah. But are you guys like sleeping by what time you usually go to sleep on the week. Like, normally? Oh, wow. Yeah. See, like, I have so many friends, like, no, I'm up until like 12 o'clock every night, and I have to be like, and then Todd's like, okay, you have to go to sleep. I'm taking your phone, we're turning the TV off. I'm like just one more. Like, I need to finish. What time are you waking up? I wake up depending. I'll wake up with the girl. Todd takes the girls to school. See, everyone takes, everyone has the husband doing. Yeah. I'll do. No, I go definitely once a week. Okay. Thursday is usually my day. If there's another extra credit day, then that's good or, but depending on what is going on. But he's way better in the morning. And if it was up to me, I just be like, go back to bed. like we'll just like skip school but so I'll wake up with them at like 715ish okay and then they're out the door and then I'll like have a coffee and then I'll go work out stay in bed

for like an hour and just like be by myself is it Pilates strength training so I do a lot I've been doing Isaac boots for a while I don't know if you know and one of my best friends just opened this amazing studio called the Pearl on the upper side so I'm going to be going she does all different workout classes there so I'm going to go do that I like to do a mix I go to dog pound a little bit for, like, weight training. I, like, mix it up. Okay. Forward space, sometimes for dance.

But I do love to go out and dance. So if I ever have the opportunity to do that, we've been going to concerts a lot recently. But I love to just, like, be out and get that energy. And I feel, like, inspired by that. Where do you go out in New York? Like, where are you going out? So we've been going out a lot to shame or go. Okay.

I would say that's, like, our usual go-to on the weekends. Where else do we go? And then otherwise, we go to Crane Club. Okay. which is, I don't know, you guys have been. That's fun, depending, like, for a DJ. I don't know. You go to club clubs.

No, it's not like club clubs. It's like lounge, but like there's good music. And you can dance. But sometimes we'll go to club clubs. Like sometimes, I don't know, everyone now is like, you guys sound fun. Yeah, we're fun. Everyone's now in this like big DJ phase. We go to Madison Warden a lot, actually.

Last week I was there, no joke, three nights. And it was during Fashion Week prep. I went to Lady Gaga. I went to Tate McCray. I went to Benson Boone. And did I go to something else there? I don't know, three nights, I think. I think three concerts I did.

And then I did something else. I don't know. It was crazy. Is this natural energy? It's natural. It's natural. Yeah, it's natural energy. It's also, I think, the New Yorker in you. Yeah.

There's something about New Yorkers. You guys are like, yeah, we got to like. My next hire, if you're in New York, I would like to take resumes from New York City, please. I will accept. You have to go. I've been like that always, like I grew up. here, it's like you have to be, I don't know, I just, on it. On it. Yeah. I don't like to rest. Like, I don't nap. I don't, I'm not like. You don't, what's that saying? You don't sleep on your

laurels. Is that the saying? Rest on your laurels? Yeah. No, I'm not. But like. Well, and you're a bit of a rester though. No, I like to go really, really, really, really hard and batch it as hard as I can go and push myself to almost burnout. Yeah. And then recharge. And how long do you need to recharge? Like after this go in New York City So we've been here for a week Okay I'm two and a half months postpartum So I'm a little rusty Well you look amazing

We got a lot of work to do Two and a half months, oh my God We got a lot of work to do But I'm just like I feel like next week I'll like take my foot off the gas For a couple days I don't think so If I ever say about it

And then he'll come in and be like You just took it right I mean I literally gave birth And he was in the room like We gotta go We're opposite in that way I'm like we gotta keep it moving You know what he said to me

maternity leaves over like breaks over You know what But by the way When you have your own business They're gonna fuck me up No Yeah

Oh god Taylor edit that one out Don't say shit if you don't want me to say it on the mic You said maternity leaves over Like breaks over That's not what I said I said enjoy the maternity leave

But if What I need to know is like Is it over or not He said that I'm like Maybe like month one Because she kind of like Steps back in Oh sorry I want on maternity leave

For a couple weeks Right Right But she kind of like comes back and then like, I'll be like, oh, cool, it's go time. So like I kind of gave some work and he still is like breaks over. Right, right. Yeah, because you need to ease into it. Yeah, a little bit.

It's a little bit. You can, it's different with your second. It's your second? It's my third. Oh, your third. Yes. Oh my God, your third. I know.

By the third, though, you're like, okay. Right, right, right, right. Right. But I was like, didn't you get enough on the first two? Right. Oh, my God. I hope that goes on TikTok. Oh, my God.

I hope that goes on TikTok. I'm just kidding. Oh my God. just need like a little bit of a recharge. Right. Yeah, you do. New Yorkers that you guys are like, it's seven days a week. It's on.

Yes, but then I agree with the recharge. Like that's you, that's what you need to, you need to have it or you will burn out. And like, it's horrible. You know what's hard though about what we do, what she does is like, Mark over there,

we're joking their day. Like we're not selling just like paper towels where you can like really set up a system and then say like, okay, it's going to run and we have a lot of like, we almost don't have as much of luxury because this is a front facing thing that's like we don't. Well,

I am selling toilet paper. So speak for yourself. You know what I'm saying? Like we never take really a break. Does that make sense? I'm going to send you some toilet paper. Like this show's always on for the last 10 years. And so even when we take a break, we batch a lot.

So it's hard to just be like we're out for a while. Yeah, you can't. Right. You know, that's what's difficult. If you were to shop anything from all of your co-brands right now, what are you picking? Because I'm going to pick right now. Mine is the lip gloss. Wait, from any of our, like, collabs.

Oh. Oh my gosh. Well, if our audience has to shop one, what do you, One thing. What are you picking? One thing. Like picking a child. Did like Pottery Barn's first menorah and I think we're also doing.

I mean, we do Christmas and Hanukkah for Pottery Barn. But when we did a menorah last year, like they've never done anything Jewish whatsoever. And that menorah sold out. And people like message me directly like all the time. Is there any chance you have any more minora's? Anyway, I would get on that manure right away when it launches. It's probably going to launch soon. It has like, I think this one has, it has like beautiful.

floral appliquees. It's like a brassy gold color. I mean, they're always like amazing. And then we do like all the big bows for Christmas trees and all that holiday stuff. So. Oh, maybe I'll do my daughter's tree. Oh, yeah. You have to do all the. I mean, it's like full on. The ornaments, the stockings, like all of that. There's like a whole Hanukkah story and then a whole Christmas story, which is like the best, best, best thing. It really is an experience. It's like Michael said. It's a lifestyle. It's really cool. And you're bringing it everywhere. like to your home you're everything you're i mean i think i don't think i mean we do ski clothes with bogner like there's that's really cute for your daughter too we do we just are doing kids as well

and it's so so so so cute how old did you take your kids we have to i have to connect with you so you can get on that early before it sells out i think the bagner one yeah yeah i want to take the kids i want to yeah you should wait how old did you take your girl ski five five yeah you got to get on it or no or even earlier maybe oh you're stressed about that so yeah so there's like ski stuff. But there's like a lot of these. I mean, we do these like Roller Rabbit, like holiday pajamas to, like, do your kids like Roller Rabbit? What's Roller Rabbit? Oh my God. You don't know Roller Rabbit yet? It's like a cult pajama that's been around for forever. And we do these like custom Roller Rabbit Love Shack prints, which are so comfy.

Two boys where I'm two. I have two boys. Yes. Okay. All right. The whole family can. But Michael and the boxers. No, I'm coming in. Yeah. No. I'm going to come in the store. I told you. Yeah. I'm going to come in the store. I told you. Yeah. I don't just say things. No, no. We're I'm going to do a whole thing for you in the Austin store. It's going to be so cute. That would be cute for you to take her. I like to and she really loves it. Yeah, no, it's so cute.

Like we like father, daughter experiences, like you will be the best dad in the entire world if you, if this is like, and they're going to know her name and you're like, it's so cute. We do dates, me and my daughter, we do daddy daughter dates. Yeah, so it will be a date to love check fancy. She calls it the pink store just so you know. Okay, so she's been in already. I took her to the Aspen one, like three times. No, no, but not the Austin one. No, she's never been to the Austin one.

Okay, we're going. Yeah. But you know what you do that's a little annoying is that you take my idea and then you rebrand it as your own and then you present it as it's your idea. So like I'll take her to the pink store and Aspen and that's our thing for me to take her to the pink store

but now he's going to go make it like a date. Oh, like a daddy daughter. And then maybe after I'll be like oh and by the way we can also stop for a bonus ice cream. And then it's like... Sometimes it works to my advantage though because I'll feed the rebrand and then let him repurpose.

but is what I needed. So it works sometimes. Right. Where can everyone find you? Pimp yourself out. Tell us where we can shop all the things. So you can use Code Skinny at love shack fancy.com for 15% off. My favorite perfume ever is Secret Crush, which just launched. And it's our first gourmet.

Do you like perfume? It has to be the right perfume. I like perfume. Trust me. You're going to love this. It's like, it's this delicious vanilla. It's like this champagne accord frosted, like whipped vanilla. It's so, so, so good.

I've been wearing it for the last year. And the bottle is, I'll show, it's like a cream, like pearlized bottle with a gold bow on top. And it's just amazing. So that is, and we're actually, so we'll have done the Secret Crush Cafe. We're doing a cafe for the first time ever, which I really want to do Love Shack Fancy Restaurants, Love Shack Fancy Hotels, Love Shack Fancy, maybe we need like a spa together, like a little skinny love shock fancy like spa situation wait until you see the ice roller I know well I'm really excited you know we almost went down a path like that yeah in Austin

so there's all I mean even more for like experiential in terms of that so our first love shock fancy secret crush cafe we're doing this little jewel box in the west village which it's like open for three days we're doing a BIP day and then it's open to the public to so it's like caviar champagne that we fully rebranded the entire store and it's like walking into this jewel box that looks like our perfume bottle, which creams, golds, like so so incredible. So that's also our perfume is sold at Sephora and at Love Shack Fancy. But this perfume blows like, I love our other ones. Reverend Love is my favorite, the pink one, which is our best selling. But this one is like

beyond. And we're working on more and more. So they're getting better and better. Yeah, Secret Crush. I am a big fan of everything you're doing. I think it's very smart. And you've just done a really good job of like staying true to yourself and telling your story and staying consistent and it's a lot of discipline. It's really, really cool. Thank you for coming on the show. Oh, thank you for having. And Raina, thank you for introducing me to the brand 12 years ago. 12 years ago. Vintage days, vintage love shack fancy. It did kind of hurt my heart when we now talk about the 2000s as vintage. No, it really makes you feel. It's like really crazy. And the 2000s are like nostalgic and it's like and the young girls, the teenagers, like they are

and the 20-year, they're, like, obsessed with the early 2000s. It's, I know, it ages us, but, like, it's crazy. I feel like that was just like yesterday. I know. I know. I know. I didn't even know that. I didn't know that's a huge thing. Oh, yeah, huge. Huge. Okay. All right. Well, thank you so much for coming on the show. Thank you so much.