The Skinny Confidential Him & Her Podcast - Morgan Housel - How To Master Money & Never Worry About Your Finances Again
Episode Date: February 26, 2024#665: Today, we're sitting down with Morgan Housel, New York Times bestselling author of The Psychology of Money and Same As It Ever Was. Morgan joins us for a conversation on personal finance and how... psychology plays a large role in your spending habits, financial status, and overall financial freedom. We dive into how your spending habits determine what you value, why a majority of people struggle with money, and he gives tips on who you should be taking financial advice from, as well as how to own your money and avoid it owning you. To connect with Morgan Housel click HERE To connect with Lauryn Evarts Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To Watch the Show click HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential This episode is brought to you by Toups & Co Visit www.toupsandco.com and use code SKINNY for 15% off your first order. This episode is brought to you by AG1 If you want to take ownership of your health, it starts with AG1. Go to drinkAG1.com/SKINNY to get a free 1-year supply of Vitamin D3K2 AND 5 free AG1 Travel Packs with your first purchase.  This episode is brought to you by Kerastase Visit Kerastase-USA.com and use code SKINNY15 to receive 15% off your purchase. Offer valid through 5/31/2024. This episode is brought to you by LMNT LMNT is a tasty electrolyte drink that has everything you need and nothing you don't. It contains a science-backed electrolyte ratio: 1000mg sodium, 200mg potassium, and 60mg magnesium. Get a free sample pack with any purchase at drinkLMNT.com/SKINNY This episode is brought to you by Squarespace From websites and online stores to marketing tools and analytics, Squarespace is the all-in-one platform to build a beautiful online presence and run your business. Go to squarespace.com/skinny for a free trial & use code SKINNY for 10% off your first purchase of a website domain. Produced by Dear Media
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The following podcast is a Dear Media production.
She's a lifestyle blogger extraordinaire.
Fantastic.
And he's a serial entrepreneur.
A very smart cookie.
And now Lauren Everts and Michael Bostic are bringing you along for the ride.
Get ready for some major realness.
Welcome to The Skinny Confidential, him and her.
Aha!
Which life would you rather have?
You can make $10 million a year,
live in a mansion,
have a private jet,
have a Lamborghini,
but your spouse hates you,
your kids hate you,
nobody respects you,
or you can make $100,000 a year,
live in a modest house,
drive a modest car,
and your spouse adores you,
your kids admire you,
the community loves you.
Some people would take the former, but I think the majority of people would be like, your kids admire you, the community loves you. Some people would
take the former, but I think the majority of people would be like, oh, when you frame it like
that, it's clear what actually matters. What's actually going to make you happy in life is your
family, your health, being part of your community, not how big your house was, not how many horsepower
your car has. And you really see that starkly when you go out and buy the big house, go out and buy the fancy car, and you wake up the next morning, you're like, I feel the same.
Nothing really changed. Hello, everybody. Welcome back to the Skinny Confidential,
him and her show. Today, we have a phenomenal guest, somebody that I have been wanting on
this show for years now, and that is New York Times bestselling author, Morgan Housel. Many
of you may be familiar with Morgan's work. He wrote The Psychology of Money, which is one of my favorite personal finance and psychology books.
He also just wrote a new book that's incredible called Same As Ever that I've been referencing
on this show for a while now. Morgan joins us for a conversation on personal finance. I know
many of you have been asking for an episode on personal finance for a long time. This one
is right up your alley. It covers so many topics around personal finance, the psychology around it. Anybody that wants to be better with money
and how to think about money, this one's for you. And we also talk about his new book, Same As Ever,
which is incredible as well. So many of us are focused on the next trend or the next thing that's
coming. But this book talks about what stays consistent and how we can also plan our lives
around what is not going to change. It's really an awesome counter thought process to what you typically hear in today's day and age.
So this episode is for anyone that wants to think better. It's anyone who wants to manage
their finances better. It's anyone who wants to be less stressed about money, which I hope is
everybody. Everybody who feels overwhelmed by thinking about money, but doesn't want to feel
overwhelmed anymore. Anyone who wants to tackle the topic of personal finance without feeling overwhelmed and without having a bunch of drivel with words you can't understand,
this is a very digestible, applicable episode to anyone at any stage of their financial life.
With that, the great Morgan Housel, welcome to the Skinny Confidential Him and Her Show.
This is the Skinny Confidential Him and Her.
I have been, first of all, we're just jumping into this. I have been
a fan of yours for a long time. Maybe even when you, did you used to write for the Wall Street
Journal? Yep. Okay. So maybe even then, but when I found your book, The Psychology of Money,
I've recommended it so many times. I think anybody that's thinking about getting into
personal finance, of course you could read all the main ones that have been around for a hundred
years and you get it. But I think the biggest thing that your book did for me
personally, what I try to tell other people is it teaches you a lot about how you think about money
and a lot about how you feel about it. And I don't think one, you're really ever taught that in
school. I mean, in terms of personal finance, we're really not taught a lot, but in terms of
thinking about how to feel about finance, basically nothing. And so what it did for me was it created a lot of calm in my life when I think
about personal finances. And I think it'll do the same for a lot of people if you guys haven't
checked out Morgan's book. So Morgan, welcome to the show. Thank you for doing this.
Well, thanks so much for having me. And that's great to hear. And I feel great to hear that.
And I think we should just end the podcast right there. Let's just end on a high note right there.
Thank you everybody for listening.
Morgan is now.
No, so, okay.
So to start for people that may be unfamiliar,
we're going to dive into a lot of stuff here.
How did you get involved with writing
about personal finance?
And how did you become interested in the first place?
Maybe just a little background.
Yeah, so all throughout college,
I wanted to work on Wall Street.
I wanted to be an investment banker.
I wanted to work at Goldman Sachs,
be a big, high powered hedge fund manager. Back in the early mid-2000s, pretty much,
it was so common for young males in college to want to do that. Finance was like the center of
power. And when you're 19 or 21 years old, that's the most appealing. So I fell for that trap and
that's all I wanted to do. I graduated college in 2008, which was a terrible time to graduate and want to work in finance
because that was the financial crisis.
Lehman Brothers went bankrupt.
The economy is a mess.
Everybody's laying people off.
So nobody was hiring someone with a finance degree.
And it was a terrible time.
And so kind of just by pure accident, just pure serendipity, I stumbled into a job as
a writer at The Motley Fool, which is a finance
company that writes about the stock market. I had no interest in writing. I never wanted to be a
writer. I honestly viewed it as an embarrassing step down. I'm a writer now. I'm a blogger.
Back when blogger was not a cool thing to do, it was like, oh, you don't actually have a job.
But I took the job just because I needed it. I needed a paycheck. I needed to make my rent.
And so I took the job thinking I'll be a finance writer writing about the stock market. I'll do it for a couple of months until I find a real job on Wall Street. But I ended up
falling in love with it. Never in a million years would I have thought I would do that. It was never
part of the plan. But I love the fact that I was an outsider. I'm not a financial advisor. I'm not
a portfolio manager. I'm not an economist. I'm just a financial advisor. I'm not a portfolio manager. I'm not
an economist. I'm just a guy on the outside observing what's going on and trying to figure
out what people are doing with their money and how they're thinking about money. And then if I
can tell a story about it, that's more interesting than the things that you typically read about
finance, which is very like math, formula, charts, and data. If I can just tell a story about how
people think,
that's actually an interesting way that's fulfilling for me and hopefully helpful for other people to teach them about money. Well, this is why I was excited to have
Morgan on because I think whenever I say finance to her, I say, let's talk about our finances.
So many people that aren't interested in personal finance, their eyes glaze over like,
oh, here we go. Here comes the spreadsheet. It's like chemistry, trigonometry is how they
view it. But the truth is, this is a big problem
with how finance is taught. It's taught like it's a math-based field. If you just have the numbers
and the formula, you get the right answer. And that's not what finance is at all. People don't
make decisions in a spreadsheet. They make them at the dinner table when it's like all these emotions
and hormones and social aspirations all collide together
and then you're making a decision with your money.
And it's everything from like, how are we going to retire to who do we want to be today
socially?
Where do we want to live?
How do we want to dress?
What kind of car do we want to drive?
That's all like social aspiration and finance is really at the core of that.
So it is kind of unfortunate.
I think there's two topics that apply to everybody,
regardless of whether you like them or not,
which is health and money.
It doesn't matter if you're not interested in those topics.
Those topics are interested in you and they're going to impact your life
whether you like it or not.
And since finance is so boring to so many people,
they ignore it.
They sweep it under the rug.
And those are the people
for whom it's going to impact their life the most.
When you say you observe people with money, did you actually study human nature?
Like how does one, did you observe your friends?
Like what was your research for the book?
Since I'm not a journalist, I'm not, I don't have sources.
I'm not out on the street interviewing people.
It's literally been for the last 17 or 18 years, me sitting at home, reading as much
as I can, talking to people once
in a while on the phone, friends and whatnot, but it's pretty much 99% of it has been me reading and
going for walks and thinking about this topic. And I think for anyone, if you devote that much
time to a single topic, you'll start to uncover little bits about how people behave. So after
doing that for 15 years or so, that's where my first book, The Psychology of Money, came from.
So in your learnings or as you were going through this process, did you find a common denominator
as to why people struggle so much with personal finance? Is it a lack of education? Is it a
psychological thing? What is the main reason or a couple of reasons that you found that people
struggle so much with this topic?
I think since it is not taught in schools, and this is a different topic, but it's very
difficult to teach it into schools.
It's such an important topic that tends to be ignored.
And then even the people who are thinking about it, the intuition of what people think
they should do is the opposite of what they should actually be doing.
I'll give you a really simple example of this.
Whenever you have a 17-year-old who opens
up a Robinhood account to trade in the stock market, the first thing that they want to do,
even if they are smart, educated, top of their class, the first thing they want to do is day
trade penny stocks. And they think that's going to be their key to making money in the stock market.
If you know anything about the stock market, that's the worst possible thing you could do.
It's the equivalent of like, oh, I'm interested in health. Let's go eat a bunch of Snickerd bars. That's what it is. But their
intuition, their knee-jerk reaction is usually the worst thing that you could do. So even people who
do think about money, unless you're really digging into it and studying it, most people's
their nature, their human nature is going to steer them in the wrong direction.
You have a quote in your book that I think is relevant for what we're talking about right now. It says, financial success is not a hard
science. It's a soft skill where how you behave is more important than what you know.
And this is true. You can have a PhD in finance from Harvard and know everything. You know all
the formulas, you know all the data. But if you don't have control over your sense of greed and
fear, or if your spending's out of control, you can't take a long-term mindset.
If you don't have the right behaviors, none of the education matters. None of what you know
matters. It's the equivalent of if you are a doctor from Harvard and you know everything
about medicine, but you're overweight and you smoke and you don't sleep and you're stressed
out, none of the education matters if you don't have the right behaviors. And it's the same in finance.
And you can be a complete layperson who knows nothing about finance.
But if you have the right behaviors, you're going to crush it.
You're going to accumulate so much money and do so well financially.
And the opposite's true.
Like you can have the PhD from Harvard.
And if your behavior sucks, none of it matters.
So in terms of those behaviors, if you could wave Morgan Housel's magic wand and you could give everybody the best behaviors around money that are easy- Yeah, wave your wand.
What would they be? Tell us.
I mean, at the highest level, the most simple, basic, but also the most important,
spend less than you make, invest the difference, and be patient. I mean, it's the most basic
kindergarten thing you could say, but how many people can actually do that? Particularly the first, like spend less than you make and invest the difference. Though too, it's so simple.
You sum it up in two sentences, but what percentage of society can actually do that,
even if they want to do that? And even if they try to do it, it's very, very small.
So saying it is easy. What we're actually trying to do is very simple, but it's not intuitive for
people and it's harder
to get there. And it's almost the equivalent of being like, oh, if you want to be healthy,
eat right and exercise. All right, really simple. But then you try to do it and it's actually harder
than you think because your body is wired to be like, yeah, I know I should eat right, but
Reese's Pieces tastes really good. I know I should exercise, but the couch is really nice.
So even if you know it's so simple what you should do,
actually getting there is really difficult for people.
What are the differences between men and women
when it comes to money and the behaviors around money?
Or are there no differences?
No, there's definitely differences.
And it's been documented in studies that women tend to do better financially.
I think if I had to summarize what it is at the highest level,
it's that men are much more likely to be like, I got it. I don if I had to summarize what it is at the highest level, it's that men are much
more likely to be like, I got it. I don't need to study. I know this. I'm smart. I can do it.
And women are like, no, we should actually try to learn what this is and figure it out.
Which is why I think this audience is going to be great for you.
Yes. So I think men bring just naturally, not all of them, of course, this is generalizing,
but naturally bring a little bit more ego to the table because it's embarrassing, particularly for an adult male, particularly for a husband or a father
to say, I don't know anything about finance. They want to intuitively think like, no,
if I'm the provider of this household, I'm supposed to know. So I'm not going to admit
that I don't know anything. I'm going to pretend like I know. Women are much more likely to just
be aware of what they do and don't know know and then attack it from a more realistic approach. It's so funny that you say that because
I probably didn't learn nearly enough about personal finance until right around my early
30s or late 20s. But before that, I had been running businesses. I had been a CEO. I had
companies, but I had no real understanding
of how to manage money. And if you would have met me at that time, you'd have been like, man,
this guy, I don't want to spend a lot of time with him. It was, if $100 came in, let's go spend $200.
Like it was, you know, and I'm like, oh, and there was no-
I feel like you did your midlife crisis at 23.
I had a few midlife crisis.
Better to do it at 23 than 47 with kids.
Yeah, but what happened is I had an event where things got off the rails and the businesses weren't going on. And I realized
I had done very well from a cashflow perspective for a long time. But then at the end of it,
I'm like, why is there no money in the bank? What the hell happened here? And so I knew at that
time, I'm like, listen, I have to educate myself because I realized even, and I went to school and
I went to college just like everybody, but I like I learned all these things, but I didn't have the skills.
So the first book I read was, it's like a big dense book, but it was Tony Robbins,
money master of the game. I'm like, it gives you kind of a base understanding. And then I read
all sorts of personal finance books. And I, what really during that exercise taught me was
obviously spend more than you're making, but more importantly, I learned to look at finance and
actually address the issue and face it every single day. And I would go into the accounts,
I say, okay, this is what I'm doing, this is what I'm spending, this is what I need to put away,
and I created all these targets. But I feel so many people, they get so overwhelmed,
whether they're in debt or they have these credit card bills or mortgage or whatever,
and their answer is, I'm not going to look at this. I got to just sweep it. I don't want to
see it because it stresses me out. But for me, I found that actually by facing it now, I'm completely
calm about it. Yeah. And for me, what I think is so interesting about finance, and thanks for
sharing that story. One is it's such a window into people's personalities. It's not just the
numbers on a spreadsheet and like, oh, let's make a budget and look at the numbers. It's so much
deeper than that. Because even down to like the clothes you're wearing and the car you're driving,
that is a social aspiration of like, you're trying to show the world that I am this kind of person.
I'm not that kind of person. I'm this kind of person. And so much of it is what people really
want out of life at the highest level is respect and admiration. You want people to respect and
admire you for being who you are. And money is a tool for them to do that. So a lot of times when people
are driving a really nice car, living like wearing really nice clothes, really fancy jewelry,
like the money is a tool for them to show and to express who they want the world to see them as.
And that is so much deeper than just like, let's make a budget. So I think it's the starkest window
into who you are as a person. And that's why I think once you get into how you think about money and what are your skills,
like are you spending more than you make?
Are you spending less than you make?
And like generally, you tend to see people who are spending less than they make.
There tend to be people who are like much more focused on the internal benchmark of
like, I want my spouse and my kids to respect and admire me, but everyone else, I could
really care less.
And people who have like a big spending problem, I think if you put them on the therapist's couch
and really dig into it, they are desperate for people's attention. They're spending more than
they make because they're spending on clothes and jewelry and cars and homes. And the reason
they're spending it is because they want other people, strangers, to love them and respect them
and admire them. So once you dig into money, I think it's like you start pulling on that thread and all these
other things about life come out of it. What's the common denominator of
generations that keep money? When you look at someone who's done a really good job in history,
that's kept the money in the family, what are they doing?
From a generational perspective,
the one that did it the best,
the generation who did it the best,
are the ones who grew up
during the Great Depression
in the 1930s.
Makes sense.
They were so scared out of their minds
and had so much scar tissue
coming out of that,
not just that,
but then World War II
that followed it in the 1940s,
that once that was over
and the 1950s began
and that generation was like,
okay, now we can marry
and have kids and go to work, they were terrified. They had been so scarred from that. And one thing
that came out of that for better or worse was they saved a lot of money and they were terrified of
debt. And so that generation, our grandparents' generation did pretty well financially. They
lived below their needs. By and large, they made a lot less money than we did just because the
economy was smaller and weaker back then. So it wasn't that they were richer,
but they were much more capable of living within their means.
The people that we've interviewed on the podcast that have really hit it big
in America, a lot of them come from communist countries, which is really interesting. It's
like they know- Or they're immigrants from-
They're just very grateful. So it kind of is in line with the depression era. It's like they know they're just very grateful. So it kind of is in line with the depression era.
It's like you're so grateful for what you have that you almost, you're smart about keeping it.
Yeah.
We're all just mirrors of what we've experienced in the past.
And every single person, me, you, everyone, we're all just products of particularly where,
when, and to whom we were born.
Things that are totally outside of
our control. So we shouldn't pretend that if you were born in 1850 in Africa, that you'd be the
same person you are today. So much of this is just the dumb luck of what we've happened to experience.
And nothing is more persuasive than what you've experienced firsthand. So you and I can read about
the Great Depression. We can read about communist Russia, whatever it might be.
But the people who actually lived through it and have the scar tissue from that are going to think
about it in a totally different way than we will. Yeah. Well, I'll give you the perspective of what
I was talking about earlier in my own personal experience. When you're a young guy or girl,
you start to do well and you start to believe, oh, I'm always going to do well. This is my new
norm. This is my life. And then you have a life event that really kind of humbles you and knocks
you back down. You're like, oh, wait a minute. Maybe I was wrong about that. Hopefully you've
learned something in the next time at bat, you behave a little bit differently. At least that
was the case. But so many people unfortunately don't learn that lesson and they keep repeating
the same thing over and over. Where do you think that comes from? People that you've studied that
make it and then lose it and just keep- Yeah. It tends to be, there's a lot of
evidence that people don't learn from their mistakes with finance. That the reason you
made a mistake is because you are just wired that way. That's what your DNA is. And even if you say,
I'll never do that again, when you're put in the same circumstances in the future, whether it's
making more money, whatever it might be, those same emotions, those same flaws are going to come
roaring right back. I read this thing a couple of weeks ago.
This is a weird take, but you'll see where I'm going. I read that the statistic that predicts
whether you're going to cheat on your spouse the best is how many people you slept with before you
got married. That is the best indicator of whether or not you're going to stay faithful or not.
The takeaway being like past behavior is the best indication of your future behavior. And I think that's true for a lot of things in life. It's
definitely true for the money. And so Charlie Munger, who was, he just passed away. He's one
of the most successful investors of all time. He had this saying that I thought was really
interesting. He said, when you're teaching financial skills to young people, they either
get it instantly or never at all. To me, the takeaway
is just being like, a lot of this is nature nurture and it leaned towards the nature side.
Like some people are wired to get it and some people are not. And I see that a lot. I think
for a lot of people, they do very well financially. They're very good at saving, very good at
investing. And if you actually dig into it and say, who taught you this? The answer is like,
nobody. It just seemed obvious to them. And then there's other people that can go through every financial course imaginable.
They try so hard, but at the end of the day, they're compulsive gamblers. And that's where
they're going to go. So I think a lot of things in life fall in that direction. To me,
the most important thing there is just like, you need to be a good student of yourself
and embrace who you are and make sure that you're setting up some kind of guardrails in your life, knowing that you are the kind of person who is either
really good with money or really not good with money. And don't pretend that you can really
change who you are. You need to accept and embrace who you are rather than pretending
that either you're going to learn from your past behavior or that there is just like one
right answer to follow without realizing that it's so
individualistic between people. Yeah. When I read your book, because I told you I had read those
other, which were a little bit more like textbooks. But then when I read your book, I'm like, it's
really, I mean, you talk about money, but you're not in there saying like, invest in this index
fund and save this way. You're really, what I think people will enjoy about it if they haven't
read it, it's really an exercise into learning more about you and why you think the things you think about yourself. There's this
quote in here that you kind of touched on a minute ago. And it says, you might think you
want an expensive car, a fancy watch, and a huge house, but I'm telling you, you don't.
What you want is respect and admiration from other people. And you think having expensive
stuff will bring it. It almost never does, especially from the people you want, respect, and admire you.
Yeah. I mean, if you had to frame it as which life would you rather have? You can make $10
million a year, live in a mansion, have a private jet, have a Lamborghini, but your spouse hates
you, your kids hate you, nobody respects you. Or you can make $100,000 a year, live in a modest
house, drive a modest car, and your spouse adores you, your kids admire you, the community loves you. Some people would take the former, but I
think the majority of people would be like, oh, when you frame it like that, it's clear what
actually matters. And again, like we were talking about this earlier, how much of your spending
is just to seek the admiration of strangers who are by and large not even paying attention to you.
And this is why a lot of people
who make a lot of money and then spend a lot of money, a lot of them will say like, hey, this part
was good. This part made my life better. But on the whole, it was kind of meh. It didn't really
change that much for me. I think the reason is, is because what's actually going to make you happy
in life is your family, your health, like being part of your community, not how big your house was,
not how much horsepower your car has. And you really see that starkly when you go out and buy
the big house, go out and buy the fancy car, and you wake up the next morning, you're like,
I feel the same. Nothing really changed. The best thing about money that I think is that I
can buy my time. But to me is like, if I had to like, the reason that I want to make money is for my time.
I'm obsessed with that. I could not agree with that more. To me, that's what money does.
If you're going to use money as a tool for a better life, forget about the fancy house and
the nice car. You can get a decent one. But if you can use money to give yourself independence
and just be able to wake up every morning and say, because I have savings and wealth, I can do whatever the hell I want today.
I can spend my time with whomever I want today.
I can work as long as I want.
I can quit whenever I want.
That freedom will increase your life happiness more than anything else that you could like material that you could buy.
A hundred percent.
Before we jump to that, because I think we should stay on that for a minute. For people that are listening and they're sitting there and say, easy for you guys to say,
of course, it'd be nice to buy my time, but I'm sitting here. I have no savings. I'm in debt.
I'm stressed about money. If you were to prescribe them, and I know you can't give
direct financial advice, but if you were to prescribe them a few things to start getting
their financial house in order, what are things that when people come to you around the
dinner table, you're saying, hey, these are things I'd really like to see you start doing?
I think when we talk about financial independence, we should acknowledge that it's a spectrum. It's
not black and white. Like, okay, you're either dependent on others or you're purely financial
independent billionaire kind of thing. If you are the kind of person, if you have $0 and then you go
to $100, that is a level of independence that if you were to
lose your job, any kind of buffer that you have in there is going to give you a little bit of
independence. If you can increase your savings to $1,000, $5,000, $10,000, now you're at a level
where if you got laid off and it takes you a month to find a new job, you're probably going to be
okay. That is a level of independence that you didn't have before.
So it's all, it all exists on a spectrum.
And if you are the mindset that like, why should I even bother saving if it's not going
to change my life until I'm a millionaire or whatever it would be, I think you have
to, that's a mindset to get out of your system.
I have a lot of friends that have that mindset.
They're like, I've, I heard the other day, I'll save when my business
starts running. Yeah. Yeah. I think it's a really dangerous mindset because the less money that you
have, the closer to zero you are, the more that you are reliant on other people or reliant on luck.
And any amount, like every bit of savings that you have is a piece of your future that you own.
It's a time in the future that's yours. And by the way, debt is the opposite. Debt is a piece of your future that you own. It's a time in the future that's yours.
And by the way, debt is the opposite. Debt is a piece of your future that somebody else
owns a claim to. And so just viewing it like that, literally every dollar that you save
is a little bit of time in the future. It's a claim check in the future that's now yours.
And I think when you view it like that, a lot of people have a view of like,
what am I saving for? If they're like, I already have a a lot of people have a view of like, why save? Like, why so like,
what am I saving for? If they're like, I already have a house, I already have a car. Why am I,
why am I saving for? Once you view it as it's a claim check on your future time,
every bit that you save is a part of your future that is yours. Doesn't belong to anyone else.
Then I think a lot of people are like, oh, they can kind of see the clarity of independence coming through. Yeah. I view savings as optionality. Meaning I love what I'm doing right now, but God forbid,
like say I changed my mind tomorrow and I'm like, I don't want to do this show and I don't want to
run this company. Don't worry, Carson, I'm going to run the company. But if that was my perspective,
knowing that there's savings now gives me optionality to make that decision and then
make the next decision without being so stressed and under the gun. Meaning like I wouldn't have to jump and find a job in a month. I wouldn't have
a little time to think about, okay, where's the next place I want to land or the next thing I
want to do. And so I don't even think it's about looking at like, oh, when I'm 70 years old,
I'm going to be able to live in retirement. It's more like maybe I'm going to be 40 years old and
I'm going to want a career change. And I don't want to have to make that change in a two month
period. Maybe I need a quarter to figure it out. Maybe I need six months.
Maybe I need to travel around a little bit to figure that out. So I look at it as optionality
and I think peace of mind just to not be so stressed all the time. I feel like with financial
constraints and especially debt, there's this constant pressure to make immediate decisions
because you have to, because you got to pay.
Yeah, totally.
I mean, what's really key to that too is that people are very bad at predicting who they're going to be in the future.
So you'll see a lot of people who say, I love my job.
I never want to retire.
Well, when you're 62, you might think differently.
It's easy to project who you are today into the indefinite future, but everybody changes.
And so that's
a big part of this. We have a younger sister or my sister-in-law, Mimi. Hi, Mimi. And I literally
send her compound interest calculators with savings rates in it every week. I'm like, hey,
I wish I learned this when I was 22, 23, 24, 25, because compounding, which we can talk about,
is a real thing. And look what $100 a month does over 40 years, or look talk about is a real thing and look what a hundred
dollars a month does over 40 years and look what a thousand dollars look what ten thousand dollars
a year does over 40 like you will be a multi-millionaire without even trying or thinking
about it yeah just went in the s&p and i send that to her all the time and then usually use
examples of people that didn't do that i'm like look how much look like look how hard they're
struggling and how much they're stressing. All they had to
do in their youth was instead of buying that two drinks at the bar, put that into fun for a minute.
Yeah. I understand why if you show that data to an 18-year-old and say, hey, when you're 65,
you'll be a millionaire. An 18-year-old cannot even fathom what 65 is like. And the difference
in their mind themselves at 65 is more of a different person
than just a stranger on the street is to them. It's a totally different person. So I understand
why it's hard for some people, but this gets back to the nature of nurture. I think there are some
18-year-olds who just get it instantly and you don't even need to show them. They just get it.
They're like, yeah, of course I should do that. That makes perfect sense. And other people that
no matter how much you shove down their throat, they're never going to get it. I am a big believer, and I would love to know your take on the way that you think about money.
And I want to phrase this right, especially in front of you. The way you think about money is
sort of how it happens in your future. So I believe that there's a poverty mindset
and a plentiful mindset. And I think for me with money, even when I didn't have money,
I would wake up every day and be like, I'm going to make money. When I lost money, I'd be like,
it's okay. I'm going to make it again. And I think I believe that that kind of mindset,
you obviously need other things with it, helps more money come to you. Do you believe that?
Yeah. I'll give you an example here. My brother-in-law is a social worker, works with very, very poor disadvantaged families. And he was talking to this very poor family. I
believe they were homeless. And he said something along the lines of like, hey, you're getting this
little money from, I don't know, social security, whatever it was. Like if you save it for the next
week, then you'll be better. And they started laughing at him and they said, oh, you're a future
thinker. And he kind of said, what? And he was like, yeah, you're a future thinker. People like us, the future doesn't exist.
Our entire mindset is the next 24 hours. Where are we going to get food in the next 24 hours?
There is not a future that exists beyond that, that they can even comprehend.
And I think there's like, so that's the extreme example of like the homeless person is literally
in a 24 hour bubble. Where am I going to get the next meal? Where am I going to sleep tonight? But I think there's also a lot of people that
are maybe in like a 30 day bubble. And then so like when you talk about retirement, they're
like retirement, I'm trying to make rent next month. Like what are we, what are we even talking
about here? So definitely like your natural mindset is going to really impact me. I was
one of the people who at age 17, it was like, oh, I'm going to open a Roth IRA and start saving for
retirement, you know, before I graduated high school. And to me, being able to think about age 60,
even though it was completely theoretical and I couldn't imagine what it'd be like,
it was a little bit easier. But I think a lot of people are trapped in their own little short-term
mindset. And I think a lot of that, particularly at lower levels of income, is hard to get out of
that. Because as my brother-in-law, for people, particularly at lower levels of income, is hard to get out of that.
Because as my brother-in-law, I feel like for people, if you're really thinking about where
is dinner going to come from, then the idea of saving for even next week is like, why even
bother? It's completely out of sight, out of mind. If your money got taken away tomorrow,
all your money, what's the first thing you would do? Hug my wife and kids and hope they still love
me? No. What would I do? I don't know if I would
change that much because core to my identity is not money. Well, it's husband and father.
And if I woke up tomorrow with $0, I would say, do I have the ability to keep providing for my
family? And I would have way more incentive to be like, I got to go figure this out right now. Like I got to, even if it's starting a new career,
whatever it be, maybe I have the same career, but it would, I think if there's anything,
it would change in me. It's like my, it's not my identity as person who has money. It's my
identity as provider for my family. What is it like being married to you? What's your wife like
when it comes to money? She is analytically test scores
everything smarter than me. And she wants nothing to do with money. So are you one of those people
that's like talking about money in bed? No, because we've been together for 18 years and
we had merged our finances before we got married. So it's always been a big part of a level of
trust. And it's been my career and my life for the
whole time that we've known each other, but she wants nothing to do with it. And it's gotten to
the point where like once a year when I need to sit her down and be like, this is our net worth.
This is where it's located and whatnot. And it's so interesting because in every other area of life,
whether it's health or raising kids or, or even just like putting things together, like,
like physical stuff, she's so much better than me and
so much more capable of me. But we were talking about this earlier. I think a lot of couples do
lean towards a household CFO who's in charge of things. And I have seen a lot of couples who are
like, our financial, the household's budget is 50-50. We make decisions together. He's responsible
for this. She's responsible for this. She's
responsible for that. You can kind of get into some... That is the most likely to lead to an
argument. I have seen in general, not all the time, but people tend to have more sane, calm
financial households when it's like, that's his or her responsibility and I do other things.
So I do think it tends to work.
I mean, it's true like in any company.
You need one CEO and the buck stops there.
Like it's their decision to like make these decisions.
And if they screw up, it's their responsibility.
I do think when you merge, when you like split these things, not with everybody.
Some people have made it work very well.
But I think you're more likely to run into financial debates when it's perfectly, like each person is responsible. And I think this is most extreme when you have a married couple
that has perfectly split finances. This is my money. That's your money. And a lot of people
do that. That tends to be a big cause for later financial problems with people.
Yeah. For people wondering, Lauren and I did the same thing. We've been together forever. Money's not been an issue. We basically put it all together. I probably lead
the household financial decisions, but the conversations we're having is I'm always saying,
this is where it is. This is where you get it. There's no ask permission, but this is the budget
we got to follow, that kind of conversation. I never want her to not have the information.
Yes, totally. Obviously, one of the biggest issues with finances with couples is when one
partner discovers a secret from the other, secret debt that you never told me about,
secret spending you never told me about. That's a big issue. And for a lot of couples,
they will put that up with infidelity. If you find out that your husband or wife has
$25,000 in credit card debt that you never told me about, that's a big problem.
That's a big, I think why that is, is like, like we've been saying, like money is so core
to your social identity that if you're hiding a big part of that, it's like, man, do I even
know you?
Like, that's, that's, that's a big, that's a, that's, that's a big problem with people.
I think the other thing with, with my wife and I has been, we've always lived so far
below our means and had such a high savings rate that like we never have a budget. We never have to think
like, can we afford this? Because the truth is like, we don't really want that much. It's never
like we were so far from pushing ourselves over the edge that it's been like, we don't really
need to talk about it that much. There's really never been an issue. One thing that I have incorporated into my
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Offer valid through 5-31-2024. That's skinny15 for 15% off your purchase at www.k-e-r-a-s-t-a-s-e-usa.com. If someone's listening and they want to manipulate their significant other into
getting more into finance, what would you tell them to do? Like a little manipulation,
maybe a book or a show, something that they can just show them.
Here's what I think is interesting, is that there are a lot of people, like I said, health and money
impact everybody, whether you like it or not. And I know a lot of
people, particularly guys who are so into health and they're at the gym all day and they're like,
diet, they're like, they got everything. Their health is so dialed. And if you ask them why
they do it, they're like, I want to respect my body. I want to be healthy in the future. I want
to live in a, I want to live in a long time. I want to be able to hold my grandkids when I'm 70.
But then their, their financial mindset is like the complete opposite. They're like, ah,
it's just like a YOLO mindset of like, who cares, whatever, let's do it.
And if you flip that around, if you told that person that in the financial aspect,
they're the equivalent of an obese smoking, like the kind of person, that's what you are
financially. I think that framing has gotten a lot of people's attention. That's a good framing.
And I do think too that if you have no financial background and you're like,
I know nothing about it. I really want to get into this. Find something that's going to teach
you a financial story. Don't jump into a book that has charts and data and formula because 99%
of people will read three pages and be like, this is not for me. I'm not going to do that.
But everyone on earth has been impacted by money. And if you can find resources or talk to people
who are like, let me tell you my story about money. I'm not going to give you any data and
I'm not going to tell you what to do because there's so many charlatans in finance. But just
let me tell you how it impacted me. I think that's a good way because a lot of people will realize
that, oh, this fear that I had that I thought was unique to me, actually, almost everyone else is scared about this
thing too.
Once you open up about your finances, you realize that everyone has their story.
Everyone has their fear.
And once you open up about it, it's really comforting to know how many other people are
just like you.
Are you dying at all the financial quote-unquote gurus that are on social media?
Oh, it's terrible. I mean,
with very few exceptions, all of them are charlatans. Who's your favorite person that
you think is an exception? Yeah. I mean, there are a lot of people who like have,
maybe they've written books or they do interviews, but once you have your core identity as like,
I'm a financial guru and I'm out to tell you what to do. That's the problem. The biggest issue is that advice that's good for me might be terrible for you and vice versa.
Very similar to health of just like, you're like, should you take this cancer medicine? You're like,
I don't know. Do you have cancer? Do you not have cancer? It's like, there's no one size
fits all advice for people. So when you have someone online who says, this is what you should
do, you're like, well, you don't know me. Are you talking to a 17-year-old or a 95-year-old widow?
You think the advice is the same for both those people?
So anyone who is online saying, you should do this, run for your life because they don't
know you.
It's why people, they keep writing and say, can you do more, like me do a finance episode?
And my sentiment is exactly the stuff that i would say is probably very redundant and very repetitive
and not very unique and also not that exciting and it's like get out of debt as quick as you can
that means you got to live below your means or change your lifestyle live below your means
you know spend less than you make it's like very very, very boring stuff. Create a savings. Like I have
some maybe more granular things, like maybe create a savings account or an investment account that's
hard to get to. Like meaning like you can't just wire the money or transfer varies. Like you have
to like write a check or go in. But my stuff is not that exciting. And I think that the best,
like to your point, like you don't really have to be a guy on Wall Street. You're not day trading. You're not
running a hedge fund. All you have to learn how to do is live below your means and save consistently.
Yeah. I think this is another problem that the financial industry has given to society. A bad
thing that they've done is convinced you that unless the person is wearing a suit and went to
Harvard and has letters after their name, that they shouldn't be telling you that they can't teach you anything
about money. So much about money is just like, it's common sense. You could learn from your
grandmother. You don't need to hire a fancy financial advisor. And almost to the opposite
of that, a lot of the fancy financial advisors in very nice suits are the people who are out
to swindle you the greatest. I mean, there is so much money to be made giving financial advice that it has attracted so many people who
figured out every trick in the book about how to separate you from your money. And even though
there are rules and regulations in place to kind of weed out the flagrant crooks from the system,
there is so much advice that looks good and
sounds good that would be terrible advice for you. And it's really hard to parse out which is which,
particularly if you're a lay person. Now, it's not like that. I mean, it's kind of like that
with medicine where you have people selling supplements and whatnot. That's all BS. And
there's advice out there that's like, yeah, but that's not really what you should do.
But by and large, if you're talking to a doctor who has MD after their name, by and large, for the most part,
you can trust it. This person knows what he's talking about and they're going to give me good
advice. And in finance, that really doesn't exist. And there are some CFA credentials and whatnot
to where you'd be like, oh, this person knows what they're talking about. But you don't need
to prove that you know what you're talking about to give financial advice. And that's why there's
so much bad stuff out there.
You know, one of my favorite things you said in the book is maybe something you're not expecting,
but I think there's so many people online, especially financial, like quote unquote,
financial experts that say cash is trash. Don't hold cash. You never want cash. You're losing
money. Everyone knows who these people are. But I was reading your book and there was this part
where you say, if having a little more cash on hand enables you to not have to sell your assets in a down market, that cash becomes worth way more than the inflationary costs that you're paying on that cash.
And for years, since I started saving, I probably keep more cash per se than what a quote unquote financial advisor would say is necessary.
But for me, what it does personally, I'm just talking about a unique experience.
It gives me a peace of mind where in a down market, if a COVID happens, if whatever happens,
I don't have to think about selling my savings assets. I can just say, okay. And I know that
it's not quote unquote the best investment in terms of the cash I'm sure is losing some value.
But if that enables me to not sell the things I in terms of the cash I'm sure is losing some value,
but if that enables me to not sell the things I don't want to sell during a bad time,
that cash just became way more valuable to me and personally makes me feel much more comfortable.
Yeah. It totally makes sense. I'm just like that too. And it's easy to look at the cash you're holding and be like, this is a terrible investment. It's not going anywhere. And then once or twice a
decade, you wake up and realize that it's the most valuable asset you have. Whether it's the stock market crashes, but because you
have cash, you're not forced to sell, or you lose your job. And because you have cash, you're like,
we're going to be okay. I think one of the worst things any parent will ever have to do,
or any spouse could do, is to come home and look your spouse and look your kids in the eye and say,
I lost my job and we're going to have to move.
We're going to have to sell our house or we're going to get kicked out of our apartment,
whatever it can be.
That could be so psychologically traumatizing for an adult to do that.
And if your ability to have a little bit of cash on the side says, hey, so that therefore
you can come home and say, I lost my job, but we're going to be fine.
We're going to live here.
I'm going to go out, start looking for a new job tomorrow.
We're going to be okay.
The ability to do that will change your life.
Psychologically traumatizing for the person who's saying it or the child who hears it?
Both.
Absolutely both.
That's interesting.
And almost in equal parts too.
I mean, what children want, not that I'm a parenting expert or child expert, but I think
what kids want is stability from their parents.
And if you come home and say, hey, this place where we've lived, where you've got friends next door, we have to move. We don't want to move, but we have to do
it for financial reasons. That is so in like instable for that child. That's going to, that's
going to leave them. Now kids are resilient. They'll eventually recover from that. But I think
kids really just want stability at home. Yeah. I think the reason that I, and I've thought about
this a lot as I talk to people in our own lives, why people don't like to talk about personal finances. It's this thing, it's like, okay,
that'll be 30 years, I'll deal with that. So that's number one. But they're not correlating
it to what we're discussing here, which is back to optionality. If I lose my job today,
and I don't have a paycheck, but I have a little bit of cash savings, and then I can stay in the
house and think about the next move, Just that psychological stability right there alone for myself and for the family is
worth, it's going to pay dividends on that savings. And this is not like, oh, I need this at 75. It's
like, I might need this in a month. I think we're really bad at predicting shit that can go wrong.
Yes, that's exactly it.
And we can't plan for it.
If you make a list of 10 bad things that could happen,
recession, divorce, cancer,
like make a list of things like that,
the odds that at least one of them will happen to you and everybody is almost 100%.
Nobody goes through a long life
without having some really bad things happening to them.
But it's so painful to accept that and think that
that people just want to be like,
ah, I don't even want to think about it.
But then when that happens to you,
I mean, not to get too grim about this, but I've often thought
the psychological exercise of what if I was on my deathbed tomorrow? Would I regret the fact that
I've been a big saver? Would I regret and be like, oh, I should have bought a nicer car. I should
have done more travel. To me right now, the answer is absolutely not. Because if I were on my deathbed
tomorrow, I would take so much pleasure in knowing that my wife and kids
are going to be okay financially.
They're going to lose.
She's going to lose her husband.
She's going to lose her dad.
But the house, they can stay in the house.
I'm going to take all the money on my deathbed.
I'm going to be like, sorry, I took all the money.
You guys are going to have to figure it out.
The last week is going to be really fun.
It's okay.
But I think that's the way to think about it
is like, you know, take those like that extreme and be like, and I think that's the way to think about it. Take that extreme and be like, and I think that's
a good litmus test for whether you're saving too much or not enough, is to be like, if something
really bad happened, would I look back with a sense of regret or be like, no, I'm actually
pretty glad and proud that I made those decisions. I want to teach my children the importance of
finances. What are some things that you do with your kids that you
think will really help them be smart with money in the future? How old are your kids?
Four and two. We've got some time. Mine are four and eight. And I think what's important,
every parent will know this, is that I think the answer to that is you don't necessarily
need to teach them because they're watching already whether you know it or not. Oh, great.
They watch everything, don't they?
I mean, there's this study I saw years ago that I thought was so interesting,
which is that your political beliefs, like 80% of them come from your father's political beliefs.
You just kind of watch what you're like, definitely, particularly your father.
You overheard him saying things at the dinner table. But by and large, he did not sit you down
for the most part and say, this is why
you should vote Democrat and push you in that direction. You just picked it up subconsciously.
And I think finance is the same. Even if you're not sitting your kids down and saying, I want to
teach you about money, they watch you when you go to the store and you say, no, we can't afford that.
They watch what you're buying. They watch what you're wearing. They watch over here,
you and your spouse talking about money at the dinner table.
So by the time your child is a teenager,
they already know a lot about you financially.
And so, and I also think particularly teenagers
have such a natural tendency to rebel
that if you sit them down and say,
I'm going to teach you about compound interest,
that's in one ear out the next.
So that's not a cop-out to say you can't,
you shouldn't teach them anything. And then the other thing about people being very individualistic is, so our
four kids are young. And I don't know whether my four-year-old daughter is going to be,
does she want to be a corporate lawyer when she grows up or does she want to work for Greenpeace
when she grows up? Like, I have no idea. So I don't want to steer her in one direction and say,
you should definitely do this. This is the lifestyle you want to live. Because the lifestyle
that I and my wife live might not be right for her. That might not be her the best life that
she could live. So it gets kind of dangerous to drill into them. This is what you need to know.
I think the best you can do is lead by example of just like, look, this is how your mom and I, your dad and I manage
our money. And like, whatever works for you is going to work for you. I'll give you an example
of this. My parents have been vegetarians for 50 years. They've been married for 48 years,
something like that. When myself and my two siblings were growing up, my parents said,
this is how mom and dad eat. But if you want to eat meat, go do it.
We're not going to force you.
So by the time that my brother and sister and I were like 10,
and we went over to a friend's house and I tried steak,
and I was like, oh, that's good.
That's some good stuff.
We eventually all started eating meat.
And my parents were totally fine with it.
No issue whatsoever.
And I think that's a good way to think about money as well.
Is like, hey, this is how mom and dad do it. I'll tell you why we do it. I'll tell you some of the pros and cons of why we
do it, but you got to figure out what works for you. The other thing is that this is specific for
high-income parents, is that your kids got to make their mistakes on their own. If you're just
shoveling money at them and bailing them out in every direction, those kids are completely screwed.
You have to let them fail on their own. They need to learn the power of a dollar. And the only way to learn that is to experience the power
of its scarcity, of needing something but not being able to afford it. I'm obsessed with the
way that your parents parent it. That's exactly... I've never been able to articulate what that is,
but it's like, we're vegetarian, but you can be whatever you want. I love that
energy. I don't know what it's called. Nonjudgmental. But you see, that word judgmental
is the most important because when my siblings and I started eating meat, my parents never looked
down upon us. I love that. They never criticized us. There was no side eyes ever. Very involved.
It's always just been, this is what we do. That's what you do to each their own. I love that. I think you can apply that to anything. We're entrepreneurs.
You don't have to be. We like to be on television or film. You don't have to, like, I think you can
use that with every single thing. And I think a lot of angst in young adults comes from,
my parents wanted me to be this person, but that's not who I am.
It's so many people. And they feel bad that they're not, they didn't live up to the expectations of
their parents. Totally. And also they feel bad, they feel bad that their parents aren't accepting
them. It's a whole like shame. Totally. And I think that leads to a lot of depression or a lot
of like broken relationships between parents and their children. Yeah. I want to stay on the,
the note around psychology here when it comes to
finances. And one of the things you talk about is the difference between rich and wealth.
And I think, did you say rich is what you see, wealth is what you don't see? Is that from yours?
Yeah. So rich by my, I'm making these definitions up. This is just my own definition.
But I think this is a really interesting topic. Rich in my definition would be,
you have enough money to pay your bills. You can pay your credit card bill and your car lease
payment and your mortgage payment. You're actually making it work. Wealth, by my definition,
is very different. Wealth is what you did not spend. It's the cars you didn't buy. It's the
house you didn't buy, the jewelry you didn't buy. It's money that you didn't spend and therefore
you saved. You accumulated it. Maybe you invested it. And that's what wealth is so important is because
wealth is what gives you independence. The ability to make a car lease payment, it might be great,
and it might give you a lot of fun and pleasure in life. Or you might have a car that you're
struggling to pay, but it looks like maybe it's a sports car and it looks very rich,
but you're struggling every month to come up with a payment. You're struggling to make it,
which is the opposite of independence. At that point, the money owns you.
You don't own it.
It owns you.
And so I think most people, not everybody,
everyone's different for everyone,
but most people want, whether they know it or not,
they want to be wealthy.
They don't want to be rich.
They want to be wealthy.
They want to have independence.
They want all the monkeys on their back
that are giving them so much stress and anxiety today.
They want those monkeys gone.
And they're going to do that when you have independence, when you can wake up and say,
look, I actually hate my job. I'm going to quit it. I actually hate the city. I'm going to move
somewhere else. You have the independence to do that because you have money that you did not spend.
It's wealth. It's not rich. It's wealth. So I think it's a really important distinction.
People use that term, fuck you money, is my language. And I think that they think that
it's this astronomical number. To me, fuck you money. Yes. That is my language. And I think that they think that it's this astronomical number.
To me, fuck you money means you have enough to live the life you want to live, specifically
to you.
And you could tell anyone to F off because you have enough as it is to live exactly how
you're living.
And that doesn't mean you have to have a billion dollars or hundreds of millions.
It just means having enough for you to be happy.
Yeah.
I think there are people with driving Honda Civics that have fuck you money because their ability, they're doing exactly what they want. And there's
people with Lamborghinis who are struggling to make that next lease payment. And that to me is
like, that's its own form of poverty. It's a weird form of poverty because you're driving a Lambo,
but it is very much a sense of poverty because that car owns you. It has got you by the tail
and there's nothing you can do about it. Yeah. I always think it's such a tragedy. If you frame it in the way that you are
broke and living in stress and discomfort because it was more important to live in a big house and
drive a nice car to impress somebody that does not give a shit about you. That is such a mess
to be in because it's avoidable. Meaning you did not need to make that decision. You don't need to drive that car. You don't need that bigger house. You don't need that handbag
or those nicer clothes or that watch or whatever. You're doing it for an external event that's
probably also not manifesting. Yeah. See, and that's important. I do have a lot of
sympathy for people in that situation because a lot of them, the reason that they have such a
strong desire to live in a mansion and drive a Ferrari is getting back to it.
They want respect and admiration and they're not getting it from their marriage.
They're not getting it from their career.
They're not getting it from their children or their community or their friends.
So then they then resort to, well, if I have a fast car that goes vroom vroom, maybe people
will like me then because they don't like me for anything else.
So I think a lot of it does come from this source of pain in their
life. And I think the people who are the most flashy tend to be, not all of them, but tend to
be some of the most broken and people who are in the most pain. And their desire to be like,
look at my diamonds, look at my car, look how great my house is, comes from this deeper internal pain
of like, I don't get respect for anything else, but maybe you'll like this part of me.
What is it like to write such a gnarly book
that is a bestseller that everyone's reading?
I mean, I've seen this book everywhere
and then have this pressure
that you then are going to write another book.
I think about that all the time
because even with my product line,
when I create a product that I'm just like,
this is it, and then it launches, and then the next day I'm like okay I have to go do it again it's a
lot of pressure what did that what does that gap look like for you I think I think in some sense
yes there was a lot of pressure and I know I needed to keep my expectations lower and like
and whatnot I think you just for me it was just it, look, I'm, I'm proud of my second book. I really think it's great. Thank you. You hit it. Thank you.
I just wonder what it looks like before it's, it's this. Yeah. To tell you the truth, I don't
think I thought about it that much. I've always had this weird quirk in my career where I always
say I'm a selfish writer. I write for an audience of one, which is me. I don't think about other
people. And I think it's a great way to write because you get the best writing when you're just like, let's pretend
no one's going to read this. Let me just dump my soul on the page and give you everything I've got.
I think if you're too worried about what are people going to think of this,
everyone's going to have really stale, boring writing. You're not going to take any risks.
And so I've often done a good job about being like when I write or when I'm thinking about the next book,
like, let's just pretend no one's going to read it.
Like, let's just write a book that I want to be written,
that I would want to read myself.
And then maybe there's a leap of faith that if I like it,
other people might as well.
What's so interesting about this one is it's such an interesting observation.
How did you start observing what you wrote about in this book?
Tell us when the epiphany came. Yeah. For people that aren't familiar with Morgan's second book,
Same as Ever, A Guide to What Never Changes, phenomenal. But yeah, dive into it.
I'm an amateur student of history. I love reading history. And to me, what's always so fascinating
about history is not to read about something that happened in the past and realize how different it
was in the past. What's way more interesting to me is to read about something that happened a hundred years ago and be like, that's exactly what people do today.
Hasn't changed whatsoever. It's the same thing. And I think when you start looking for it,
it's everywhere. You can read about what people were doing a thousand years ago
and their sense of greed and fear and willingness to cling to their tribe, it's never changed. And there are so many behaviors
that have never changed and therefore they will never change in the future. They're just
innate parts of how people work. And those things that never change, I think are the most important
things to study. A lot of this too came from my career as a finance writer. And I just got
kind of disgruntled at how bad everyone was at forecasting.
Like, when's the next recession? What's the stock market going to do next? Nobody has any idea.
Nobody can do it with any consistency. Everyone sucks at it. So then you can say like,
you can become a cynic and just say, nobody knows anything. Don't even try to forecast.
Or you can say, well, rather than trying to guess what's going to change in the future,
can we just study what never changes and know that regardless of what happens in the future, these kind of behaviors are going to be a part of it?
So that's really where this came from.
I'll tell you one specific example of why, like a light bulb moment for me.
No, I'm not going to get too nerdy about this.
There's a book called The Great Depression, A Diary.
And it was written by this bankruptcy attorney in Youngstown, Ohio during the Great Depression. He just kept a
personal diary just for himself. Michael's buying it on Amazon tonight. I can already see his eyes.
If you're a history nerd, wonderful book. You got to send him all your books. He loves history.
To clarify, this guy's just writing his thoughts as the days go by.
Just his personal diary for himself. He doesn't think anyone else is going to read this.
And he was a bankruptcy attorney. So he had this incredible window into what people were
going through financially during the Great Depression in the 1930s. His son published it in 2010.
And it is inadvertently, in my view, the best finance or economic book ever written.
Because this guy who was writing in the 1930s, he didn't know how it was going to end.
Every other history book, the author knows how it ends. And that's going to color what they write
about it. This guy writing in the 30s has no clue clue what's going to happen. And what's his energy?
Lots of it. So like he was okay himself. He was a bankruptcy attorney. So he actually had a lot
of business for himself, but he was a very keen observer of what other people were going through.
And one of the things that stuck out from this book is I was reading a diary entry from, I think,
1932. And it dawned on me, I was like,
if you change the dates in this diary entry
from 1932 to 2008, everything fits in.
What he was talking about back then
perfectly fit into 2008.
And then like two pages later, he says,
he says, if you change the dates from 1932 to 1894,
when they had another recession, everything fits in. So it's the same
thing over and over again. The details change, but it's the same movie over and over again.
It's funny. Lauren and I got asked to speak at CES, which we went and did, and it was a marketing
thing. It was a tech conference, but everybody keeps asking, what do you guys forecast as the
next trends? What's happening on TikTok? And I actually referenced your book and I said,
in our business, it'd be nice to be able to predict the trends. I don't know anybody that
can. What I see is the people that are on a trend, it's like they kind of fell into it,
right place, right time. They didn't see it coming. And they're just like, they're the
right person for that or they made the trend. But the businesses that try to chase the trends
and keep up, they're always a step behind. So what I was telling them is what we focus on
on this show is what is still going to be to be like this conversation I think is still relevant
10 years from now, three years from now. I used to be a writer for the Wall Street Journal
and something that drove me crazy and all press media does this. It's not specific to Wall Street
Journal, but I would write a piece and an editor would say, what does this have to do with this
week's news cycle? And I'd be like, it doesn't.
And that's why I think it's relevant. I always thought that if I was writing an article that
was going to be stale next week, it wasn't relevant at all. I wanted to write something
that would theoretically, if you read this 10 years from now, you would benefit from it.
And so I think that idea of like, what never changes, let's just focus on that
rather than getting sucked into the hype cycle or like the ignorance of thinking that you know what is going to change when nobody does.
I think it's really important.
The Skinny Confidential, him and her podcast is sponsored by BetterHelp. Let's talk about
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skinny. Betterhelp.com slash skinny. Lauren and I have a weekly newsletter now where
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or domain. Speaking of the news, I think this is very relevant. There's a chapter in the book. I
can't remember the exact name of the chapter where you talk about the difference between the news we
see now compared to the news people used to see. And you talk a lot about back then, if you were reading, it was mostly local news,
whether it was a local paper or a local news station or TV station. And tell me if I'm wrong
as I'm saying this. A lot of the time, you would see a lot of really good news. And every once in
a while, you would see some bad news because the chances of something bad happening in a small town
were rare. But then if you expand that to city, you see there's a greater chance for bad. If you expand it to state,
greater chance. If you expand it to country, even greater. And if you expand it to world,
there's 100% chance you'll see something bad. And I think the point you were making is
the world actually maybe hasn't gotten as bad as we think it has. It's just we're exposed to
only the bad stuff all the time. We're exposed to it. Like the local news writes about the high school football game
and the new bakery down the street that just opened.
Global news writes about terrorist attacks
and plane crashes and wars.
And just because, so like people want to,
there's an attraction to pessimism
because you have to be able to,
like it's natural to pay more attention
to bad news than good news
because you have to be able to survive the bad news in attention to bad news than good news because you have to
be able to survive the bad news in order to benefit from the good news.
So people are way drawn.
They're drawn much starker to bad news and good news.
And yeah, once you expand it from local news to national news to global news, all you're
going to hear about is bad news.
I think it's left people more pessimistic than they should be because they turn on the
news, they read the news and it's bad news, bad news, bad news, bad news. And they miss that they're actually living in a
world that is way better and safer and more prosperous than it very likely was in your
parents' generation, in your grandparents' generation. But you don't know that because
every day you turn on the news and it's more bad news. And so I think just when we went from local
news to national to global news, it totally shifted people's mindsets of their perception of the world.
How do you consume the news?
I read lots of different news.
I don't pay too much.
I think if you get a tribal affiliation with any news organization, whatever it would be,
that's a recipe for disaster.
I try to read as much as I possibly can from a dozen different news sources.
And I would also say that I read more
books than I read news articles because I'm more interested in what's never changed. So yes,
there are things like I want to know what happened in the world today. And I want to know, is there
a big, is there war, things with the presidential election? I want to stay current on what's going
on. But mainly what I want to learn about is something that was relevant 100 years ago,
as it is today. And so I'm much more likely to read a history book than the news. And I think
that actually gives you a much better perception of what to pay attention to in the news,
if you have a keen sense of history. There's this great quote that I love, which is,
everything seems unprecedented if you haven't engaged with history. Which is like, if you're not a student of history, everything seems like this is the first time
it's ever happened.
And like, this is really bad.
This economy is really bad.
This election is really bad.
If you're a student enough of history, you're like, no, it's been like this forever.
And these same behaviors.
Michael's literally popping a boner right now.
This is his favorite.
Literally, this is his favorite.
You guys should be in a book club together.
It sounds like he's speaking.
He loves things.
In another life, and I joke about this,
I would have been a history teacher
because I love history
and I love reading about random things.
But I love in your book
what you even wrote about the pandemic
because I think you said something,
and again, I'm just trying to recall
from the memory banker,
but I think you said something like,
in the past, this may have been
one page of a textbook. This happened in the early 1900s because it
happened so often. Pandemics all the time back then.
But because we haven't seen them for so long and because again, even if people don't want to
believe this, life has improved so much, especially from medical advancement standpoint. This was
so far removed from what people are used to dealing with when in the past it was like,
another pandemic's here, here we go, plague people plague sick and so we freaked out and we behaved
in a manner that our ancestors would have just been like oh it's just like another day if covet
happened at any point before 1900 the people living at that time would have been like yeah
we got a pandemic and millions of people died like welcome to the real world but because we
got so good at preventing pandemics with vaccines and whatnot,
that when COVID happened,
everyone was like, holy shit, what is this?
Like, this might kill me.
This is like, it was such a rare thing.
And I think it's probably true for wars as well.
Like for most of history,
there's a lot of wars all the time
and it's going to impact you.
It's not overseas, it's in your backyard.
Or raiding or whatever it may be.
Yes, and so, and like now that we've gotten to be a more peaceful society, when there is a war that
happens, it's a much like, oh my God, the world's coming to an end kind of thing.
So I think a lot of things that have improved life, we're healthier and we're safer,
it means that when you do have a bad event, people don't know how to respond to it.
Yeah. I worry about that all the time that we've created such
big safety bubbles that the most minor adversity, and I'm not saying COVID was minor, but I'm saying
adversities that would not have been maybe as adverse to our ancestors are so significant for
us that we just don't know how to deal with them because we're so... I mean, when I tell some of
our younger sisters that the world has actually improved and
that we're actually safer and that our circumstances have actually gotten better, they look at me like
I'm a nut. I'm like, well, if you're reading bad news all the time and you're consuming bad content
and you don't know any history and you don't realize that it was likely that some raider
showed up in your backyard and chopped off your head and raped your wife. This is very extreme.
Like this could happen. It happened all the time. You can't contextualize how good you have it, if that makes sense.
And I would rather live in a world in which I'm shocked and scared of COVID because I've
never experienced it than live in a world in which four of my five kids die before age five.
And so even if living in a safer world means we live in a safety bubble,
it's still preferable, even with all the psychological crap that comes from that, than to live in the old world.
It's why I think it's so important that people read history, though, just to get the context
of the perspective. Maybe you don't have to be a history buff, but just to be like,
oh, these other things happened and we actually have it pretty good. I just think it puts you
in a greater mindset to be more grateful for the time that you're in. There's a book by Adam Smith, and I think he's talking about the 1700s in
England. And he's talking about out in the country, not in the city. And he said, it's
paraphrasing, but he said, it's not uncommon to meet a woman who's had 20 kids and 18 of them
died before age five. And that was what life was like not that long ago. That's probably an extreme
example, but maybe it's not too many. Maybe it's 10.
You had 10 kids and seven of them died.
Oh my gosh.
It's been common in a lot of cultures
to not name your child
until they're three or six months old
because the odds that they were going to die
before three or six months was so high
that it's like, don't even get it.
Don't even give it a name yet
because it's not going to stick around.
That's most of history.
And so I think that's where, like you said,
if you become a student of that
and then you think about what people are worrying about and scared about and pissed off about,
you're like, do you know how good we have it today? Nothing is better at giving you perspective
than reading history. I also, on this note, and I shared this chapter with Lauren when I was reading
it, when I was reading your book, people, for some reason, maybe it's television, they look back on the 1950s
as like this glorious age,
white picket fence,
everybody's living happy.
Yeah, that was a good one.
Like everybody says,
oh, life was so much better in the 50s.
Even people that are like our age
that weren't even alive in the 50s.
It's like the nostalgia for it.
It's like leave it to beaver.
Leave it to beaver.
And it's like this perfect family
with like husband, wife, two kids,
white picket fence, dog named Spot. Everything
looks perfect. Leave it to Beaver is the perfect example of it. And what's always so interesting
about the nostalgia for that is if you look at the numbers, they were not better off back then.
They were not wealthier or making more money. They did not have more job security.
They were not living like... By almost any metric, people are better off today than they were back
then. So then it's a question of like, well, where did that nostalgia come from? Why do we think it
was so good if it wasn't? And there could be like so many answers for that. One of which is just
before the 1950s was World War II and the Great Depression, which sucked. So any prosperity that
you had in the 50s by comparison of what you just lived through felt amazing.
But the other that I think is really interesting is that the 50s were this very unique period where for a very short period of time, like 10 or 15 years, there was very little wealth
inequality.
The gap between rich and poor just collapsed.
A lot of that was just like an echo from World War II of like how companies managed.
Like it wasn't proper during the war to pay your executives millions of dollars. You couldn't do it. And that just stuck around in the 1950s.
The top marginal tax rate was 91%. You're paying 91% federal taxes back then. So if you're rich,
the government just took all of it anyways. And for better or worse, I'm not saying that was a
preferable system, but for better or worse, what it did is it created this mindset where it was
very easy to keep your expectations in check.
It's like, there's no such thing as an objective level of wealth.
Everything is just relative to other people.
It's just how much money do I have relative to that person that I'm looking at across
the street?
And in the 50s, most people looked at their neighbors and their coworkers and their siblings
and they're like, relative to them, I'm doing pretty well.
We make about the same amount of money and our homes are the same size. And we're going on the same vacations. We're wearing the
same clothes. Everyone felt like relative. If I look around my city, I'm doing pretty well relative
to other people. And therefore, like your small homes and your small paycheck and your camping
for your summer vacation felt great because everybody else did it. And I think what happened
over the last 70 or 80 years is our incomes doubled and we're living longer. We're retiring earlier. All these statistics are
like, hey, we're richer and doing better, but our expectations rose by even more.
And social media just dumps gasoline on the spider. Because now the people who you're
comparing yourself to, it's not your neighbors and your coworkers. It's a curated highlight reel on Instagram of people who are giving like the fakest view of their life. And so no matter
how you're doing, everybody on Instagram looks happier, richer, and prettier than you. And
therefore, like I think the younger generation, this is not, you know, I think a lot of people
agree with this. Their ability to let their expectations spiral out of control is so much greater than even
ours was. If you grow up with TikTok and Instagram and Snap, you are anchoring. Your version of
success and your expectations of beauty and money and happiness is so much higher than it was for
us. Yeah. When I was growing up, the richest people we'd see is we would go, I'm not going
to say the person's name, but there was one house that everyone would go be like oh we can get a king-size snicker bar
yes they live in like a house that's double the size of our house but like the owner of
schmick wannold yeah yeah but anyways the point is we would see like something like that and that
was a trick-or-treat together at 12 but but to your point like we were you know lauren and i
didn't get smart but i graduated in 2009 so was similar, but we didn't get smartphones or social media really till we got out of college. And so our perception, whether it was in school or in college or when we were kids was what were our neighbors doing? What were the other kids in school doing? What were the other families doing? And relatively at all kinds of like, of course you would see some doing better than others. Maybe that family had a nicer car or they would take a nicer trip. But the kids now, they will log on social media and they will see maybe
they live in what would be considered just a regular, normal, middle-class home. But then
they're seeing somebody on social media flying off in a massive jet to get on a boat in a place
with whatever. And that's their measurement now. That's their benchmark. And if they're learning
that benchmark when you're seven years old, that's a tough thing to overcome.
Similarly, when I was a kid in the nineties, rich people drove new pickup trucks and poor people
drove old pickup trucks. That was the difference between rich and poor. And my son who's eight,
he watches a lot of Mr. Beast. Are you familiar with Mr. Beast? I actually think he's an awesome
guy and he does a lot of good. But his shtick on YouTube is like, let's give away a million dollars in the most frivolous way we can.
So my son who's eight watches a lot of this. I think he rounds every amount of money,
less than a million to zero. If any amount of money is less than a million, it doesn't really
matter. Not because of how we live, just because that's the media he consumes. And once you get
into, there's a psychologist named Jonathan Haidt from NYU, who's done a lot of research on this. Teenage depression, anxiety, and suicide
had been like trending down for years. And 2012, it skyrockets. It doesn't trend up. It explodes
higher in 2012. What happened in 2012? Facebook mobile. Because now every high schooler is now,
they come home from
school and what do they do? They flip on Facebook or now Instagram or whatever. And they're looking
at people who are prettier, happier, and richer than them. Do you think the pendulum's going to
swing though? For me, I find because of all social media now that I crave thinking time,
walking, meditation. I crave all these things that I don't know that I would necessarily crave
if we did not have social media. Yeah. I think you crave it. But for most people,
including me and maybe you, even if you're craving that walk, how much time do you spend
scrolling Instagram? A lot. Those companies are big and successful and worth a trillion dollars.
And Mark Zuckerberg is one of the richest men in the world because it works, because it is so
addictive to sit there and scroll through. And what the smartest minds of our generation have done, they didn't go to
NASA to build spaceships. They went to Facebook to figure out how to get your attention. And like,
what is a post that is exactly going to trigger the most amount of dopamine in your brain
so that you're going to keep flipping, keep flipping, and they're so good at it. If you were to predict the future with all of
this, what is never going to change in 20 and 30 years? I think there's a really good chance that
our grandkids are twice as rich as us. They're living way longer. They're living in a more
peaceful world. By any metric, the world that they live in is better. And they're not any happier.
If not, they might be a little bit less happy than we are.
I think that's what it is.
Like, it's always been the case
that your expectations rise
with your circumstances.
That's always been the case.
But it's so much more potent today
because of social media.
So they're going to look back on us
and be like,
God damn those nostalgic
leave it to beaver 2024.
They had it all.
Well, you live in the living world
where the median wage is $150,000 a year and they feel broke
kind of thing because they live in a world in which unless you have three Mercedes, you're
not doing well.
So if you only have two Mercedes, you feel like you're falling behind.
It's just like, so in the 90s, it was new pickup truck versus old pickup truck.
In the future, it's going to be like massive car collection versus, oh, you only have one BMW? Poor little you. I think that's where
it's trending. It's just a world in which expectations can explode to degrees that we
really haven't seen yet. This podcast in your book is going to be one of those things that
they look back on like you're looking back on the depression book.
Yeah. No, but as we've gone through both of your books, I think a common theme is having lower expectations and being happy with what you,
your current circumstances and not believing that by chasing more, that's going to make you happy.
It's like, it's in a lot of ways, it's like chasing less actually makes you happy.
It's very true, but it's also much easier said than done. Sure. Like people are wired to want to do better than other people.
Like from an evolutionary perspective, it makes sense.
It doesn't matter what resources I have.
I just have to out-compete you.
If we're competing for money and land and mates,
like it doesn't matter how much you have,
just as much as you can outperform the other person.
And even if you have a ton of resources,
if the other person has more, he wins.
And so it's always going to be the case that even if you are getting wealthier,
if other people are getting even wealthier than that, you're going to feel like you're
falling behind in relative amounts. A person living in poverty in the United States today
has access to technologies and medicines that would have been indistinguishable from magic
to the richest person in the world 100 years
ago. John D. Rockefeller was the richest person to ever live, adjusted for inflation. He was worth
almost half a trillion dollars during his day. He never had Advil. He never had sunscreen. He
never had penicillin. He never had blood pressure medication. All these things that even low-income
people can take advantage of today, he never had. But low-income people don't wake up feeling like
they are richer than Rockefeller because those new technologies, those new luxuries become
necessities in the blink of an eye. So you can easily imagine a world in which in 50 years,
let's say, I'm just making this up, we have eradicated cancer. When you and I think about
that today, it's like,
that is such a dream world because I, and I'm sure you and everyone else know someone who's
died from cancer and the tragedy that that left on their family. Let's imagine a world in which
that's just removed from society. Well, the people living 50 years from now won't even know,
they'll move on to some different world. It won't even be an issue. It's like dying from
an infection from a finger cut is not a thing anymore. Exactly. In the same way that we have virtually eliminated polio from society, which
even in our parents' time, when our parents were children, they and our grandparents were terrified
of polio and they should have been. It was ruining lives left and right. And we don't even think
about it. It's not that we wake up grateful for it. It's just completely out of sight, out of mind.
We never even think about it today. And so you can imagine a world in which things get so much better, but people don't really realize
it. Yeah. And it's funny, I'll even catch our parents, and I know we're going to pick up on
time here, but I'll catch our parents talking about how great things used to be. And then I'll
also see them comparing themselves to their current circumstances now to other people
that are maybe further along because they're on social too. So it's like maybe their vision of what used to be is also warped because they just didn't see that there's always been
people further along. They didn't know about it. The other thing is, I mentioned from the book,
The Great Depression Diary, when he was writing it, he didn't know how it was going to end.
He didn't know that the depression was going to end. I think there's a lot of that when you have
nostalgia about the past. Today, we look back at the 1950s and be like, oh, it was so great.
But if you were living in the 1950s at the time, the biggest fear at the time was nuclear war,
that the Soviets were going to launch a nuclear missile.
And that was a very realistic fear.
People were living with a great sense of dread and fear.
But now today, we know that didn't happen.
There was no nuclear war.
So we kind of just like push that out of the way so like that's where a lot of nostalgia comes from like in the moment when you
don't know how the story is going to end there's so much to worry about but you look back in
hindsight and you're like oh no it's actually should have been a great time i always hear
like the parents say oh the 80s the 80s i'll give you a really stupid example we're so great yeah
yeah i'll give you a stupid example here that the younger listeners are like what the hell are you
old people talking about?
I was taught,
we were training the other day in the gym
and I said, do you remember when there was like
those off-brand, no-name MP3 players
that you could get
and you had to figure out how to get on LimeWare
and Napster and that's how you could figure out
one or two songs.
People don't realize now the effort it took
to take a song from a computer, find it,
put it on a device,
if you were lucky enough to get it on,
and then listen to one to 10 songs. What about your VHS porn that you found? Yeah, well, that's a whole other,
that's a whole different thing. Everyone had like the big black binder of CDs.
The Disney movies. And you had your mix and they got scratched and then they skipped and like,
yeah, yeah. It's so much, so much better today. I had like a personal story here. My wife and I,
12 or so years ago, we lived in this amazing apartment in Bellevue
and the suburbs of Seattle.
It overlooked the lake.
It was right downtown.
We didn't have kids.
And this was just a couple of months ago.
I was like, man, life was so good back.
That was our peak living.
No kids, living on the lake.
Everything was great.
And she reminded me and she was right.
She said, Morgan, you were the most anxious,
depressed, saddest that you've ever been
when we lived there.
But the crazy thing was I had this nostalgia
for how great life was.
And I think I look back and I'm like,
it should have been good.
Like if I piece together like how I was living,
it should have been good.
But at the time, in the moment,
I had all these other things to worry about.
So that like sense of nostalgia,
I think really impacts people. And it makes them more pessimistic about the current world.
Because when you look back and you're like, the past used to be good, but it's not anymore,
then you're bummed out about that. But I think almost all nostalgia is false. Not everybody,
but for most people, most of the time, things get better.
Morgan Housel, same as ever in the psychology of money.
Where can everyone find your books and your Instagram?
Well, everyone buys books from Amazon.
That's where it is.
But it's everywhere.
The guide to what never changes.
We're going to Amazon.
If you're an old schooler and you're still going to Barnes & Noble, it's there too.
And then I spend most of my time online on Twitter where my handle is Morgan Housel.
You know what I am nostalgic for though?
Going into Barnes & Noble and just perusing the shelves when there
was no Amazon, the smell in there. Yeah. I do miss that. I still do it. They're still around.
They're making a comeback. There's one here. They're doing well. We have toys now. We should
go this weekend to get the toys out. Morgan, where can everyone find your Instagram? I don't post
much on Instagram. You'll find pictures of my kids on Instagram. My handle is Morgan Housel.
You can go check it out there. Twitter. Same. My handle is Morgan Housel. You can go check it out there. Twitter?
Same thing.
Handle is Morgan Housel.
Amazing.
Thank you so much for coming on.
Thank you.
You know what's not same as ever?
It is now X.
See, I'll never fall for that.
I'm always going to call it Twitter.
Okay.
Sorry.
Thank you, Morgan.
Appreciate you doing this.
Thanks.