The Skinny Confidential Him & Her Podcast - Pia Baroncini - How To Embrace Yourself, Your Values, & Who You Really Want To Be

Episode Date: July 17, 2024

727: Pia Baroncini is an entrepreneur, creative director, founder, and podcast host of a show on Dear Media called “Everything is the Best”. We discuss how to build a brand that feels unapologetic, being ok with stability as opposed to the constant financial ambition, and how to navigate the haters online. To connect with Pia Baroncini click HERE To connect with Lauryn Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To Watch the Show click HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential Head to the HIM & HER Show ShopMy page HERE to find all of Michael and Lauryn’s favorite products mentioned on their latest episodes.   This episode is brought to you by Nurx.   Taking control of your reproductive health starts here. Go to nurx.com/SKINNY to get started.   This episode is brought to you by FÜM.   FÜM has served over 300,000 customers, and you can be the next success story. For a limited time, use code SKINNY to get a free gift with your Journey Pack at tryfum.com/skinny.   This episode is brought to you by LMNT.   Get your free LMNT Sample Pack with any purchase at drinklmnt.com/SKINNY. Also try the new LMNT Sparkling - a bold, 16-ounce can of sparking electrolyte water.   This episode is brought to you by OneSkin.   OneSkin is more than skincare. Get 15% off OneSkin with the code SKINNY at https://www.oneskin.co/   This episode is brought to you by Equip Foods Go to equipfoods.com/skinny or use code SKINNY at checkout to receive 20% off your order.   This episode is brought to you by Just Thrive These days, stress seems to hit us from every possible angle in any environment at any time, day after day. Enter Just Calm - the breakthrough new stress and mood support formula from Just Thrive. Get 20% off a 90-day bottle of Just Thrive probiotic + Just Calm supplement at justthrivehealth.com with code SKINNY at checkout.   Produced by Dear Media

The following podcast is a Dear Media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to The Skinny Confidential, him and her.

It was like, especially in New York, the clothes were so sexy and it would be like so hot in the summer and we all had these like, you would just see these girls like cascading down the street in these like billowing dresses with their backs open and cleavage out and their like ref tote bags and we'd be like, look what we did. This is fucking incredible. You felt responsible for making girls feel hot and confident. Pia Baranchini, an entrepreneur, creative director, founder, and podcast host of a show on Dear Media called Everything Is The Best is on the show today. We go all over the place in this episode. It is a fun one. We talk about how to build a business that's uniquely your own, sticking to your identity through seasons of quick trends that come and go, how to combat comparing yourself to others when building a brand, relationship advice, especially for the long haul. She also talks about fucking the noise and having your opinions

while you keep on moving. Michael and I are definitely involved in this conversation. It's very much a conversation, which is always fun. This one is like old friends come together and just have a little chit chat, happy hour conversation, if you will. You may recognize Pia from Instagram, or perhaps you've seen her clothes on Revolve and sort of everywhere on Instagram. She owns the brand LPA. They make clothes to help you feel great. I'm a big fan of her brand. I always have been. She's truly a tastemaker. I also want to tell everyone today is the last day to shop Skinny Confidential products at 20% off. So if you go to Amazon and you search the Skinny Confidential,

up will come the store. You can shop anything on Prime Day. Go get it while you can at 20% off. So if you go to Amazon and you search the Skinny Confidential, up will come the store. You can shop anything on Prime Day. Go get it while you can. 20% off today. The 17th is the last day. With that, Pia, welcome to the Him and Her Show. This is the Skinny Confidential, Him and Her. We're talking about fucking on a white couch. I don't like to fuck on a white couch. My couch is a white. What color is it? Well, I have three dogs, so it's like a gray navy. It's Jenny Kane. It's not black. That's good. No.

You don't want black. Michael had black sheets when he first started dating me. Okay. First of all. Horrific. I was. Ew, crunchy black sheets. I was 20.

They were fake silk. No, those sheets were ranched. I was like, I'm not sleeping in this bed. Get rid of black sheets. I was 20. They were fake silk. No, those sheets were ranching. I was like, I'm not sleeping in this bed. Get rid of these sheets. What are you doing? I think I went down to Dillard's or wherever it was in Arizona and got fake silk sheets. I thought the girls were going to love this. No girl loved it.

Not one girl loved it. Boys' beds are so fucking disgusting. They have two flat, lame pillows. They're like, I called his pillows when I first started dating him. They're like literally origami paper. Oh my God. Yeah, it's horrific. They need a lot of work.

Dominic had a good setup when we were dating. I felt comfortable there. Yeah, well, he's got his creative sagger. He is like what a guy like me would look to to like kind of like figure out how to do it as a guy. Like when I see your husband, I'm like, oh, like he's got the linen game down. Thank you. You know what I mean? Okay.

Yeah. We need to go through the whole thing. Talk to us about what you were like as a child. What would your mom say? It's pretty much like I am now, like very loud and attention seeking. I started talking at six months, which after having a kid, isn't it so weird to think about that? Like a six month old, like barely like kids talk at one. But what do you mean like talking? Hi mama, hi dada. Wow. And I would say in, when she would take me to the store, I would say to people walking by, hi, man, I love you. Hi, woman, I love you.

And people would think it was so odd because I was so little. So I was always very, I really like people and talking to people. So I've always been that way. And what were you like in high school? The same. I was student activities director

freshman year to my senior year. I did the morning news every morning, but was always like bad at, have you seen Rushmore? No. It's a really good Wes Anderson film. It's like one of his really early films. Was it the first one? No, he did like Bottle Rocket and things before, but like, it's a really funny movie and it's about this kid who goes to a private school and he has horrible grades. They have to like kick him out of school,

but he's the president of like every club. And that was me. You had horrible grades, but were the president. Yeah. I was like, just like social social and I did student activity. You know, I did student activities. I did the paper. I was in a bunch of clubs. I was like really social and really active. But I had just like, you know, I was like a here and there and like B's and C's. At what point do you know that you have this creativity to you? Sometimes it was really little.

But my dad was really interesting because he was a football player and a dentist and an artist so he had like a weird oh I know it's so odd and so the the creativity aspect was always really encouraged but there's a huge age gap between my siblings and I my dad was married first and had three kids or married before he married my mom and had three kids and he was much more stern with them in terms of them having to play sports and get good grades and all of that. And he was much older when I was born. And so I was talking about this last night with my husband, actually.

So there was much more, I was, the openness for me to be extremely exploratory and not like grade driven. I wish they were more grade driven with me, actually, because I didn't really like develop any. I still am pissed about it. I don't have like like there are times where I have to do something for work.

I'm like, oh, this feels like I'm in high school and it's fucking homework. And I just don't have like the skill set or like the patience to do homework. Yeah, but I look at that and I'm like, they let you lean into what you're good at. Totally. He was like, whatever you want to do. I love you. My brothers were like, what? It makes sense, though.

Like by let's be honest the firstborn like does get the full attention of the parent it's not just that but it's like the age my dad my sister is almost 10 years younger than my youngest sister yeah hi tara and i feel like and i always say to her like the way she we were parents at the same house and all that but you're raised different just different because just different because, yeah, I mean, there's like a 10-year gap, 10 tired years of putting up with my shit.

It's tired years, yeah. Yeah, they're just like done. What's the first moment that you remember getting your hands on something fashion? Oh, I was young. My mom was never,

my mom's very beautiful and very elegant, but she never shops. She's a TJ Max maxx girl she does her own nails she does her own hair she doesn't spend a penny on herself ever and i would be like we need to go shopping like you need to buy like there used to be this store called ghost on robertson and i was like we need you need like ghost in your closet and she'd be like how do you fucking know about that like so i had a job in eighth grade

folding clothes at a store. As soon as I could work, I wanted to work. Everyone I've talked to about you describes you as a tastemaker. Was that something that you were when you were younger? I had a group of girlfriends that was definitely very like fashion forward. Like as soon as we got our licenses,

you know, we grew up, I grew up in Pasadena and I'm still there. So it's 45 minutes away from here. So when we turned 16 and we could drive over here it was just constant this was like LA like West Hollywood Melrose Robertson it was peak this is early 2000s which is what everyone's dressing like right now which is fucking hilarious so it was like Lindsay Lohan like Paris Hilton's everywhere everyone's famous every boutique was packed with the coolest clothes young brands cool designers like Madison on Robertson you'd walk in and it would just be like you would like knew the sales people like

Ron Herman Fred Siegel it was just this explosion and so we'd go thrift shopping we would I mean we were just over on Melrose all the fucking time remember when there was Lisa Klein yes and member across was Kitson I remember coming to LA and it had like this magical essence yeah Belina was there I mean there was Madison was right next door to Kitson it was crazy it was so you would dress up and like shop and then go to like a lunch and like it was just so cool. It was so cool. What was it like growing up in LA? I grew up in Pasadena is very different from LA.

I love Pasadena. Why? I will say that to you. It's a lot of like over on this side. I hate fucking generalizing. Just you can generalize. Girls over here on the west side I think had a little bit

had more freedom you know there were girls that were in like rehab in high school that really wasn't like a

thing for it was just slower it's a much there's a lot of old money in Pasadena so you know

being super flaunty it was not it feels like it's like something that was like frozen in time in some ways yeah totally but I love that that's why I like it over there So, you know, being super flaunty, it was not cool. Frozen in time in some ways. Yeah, totally. But I love that. Yeah.

I like it over there. And my parents were, you know, I was like solid middle class, you know, like my dad was a dentist. He only ever had like used cars. He never had a nice watch or anything, but we all went to private school and I was just like loved stuff. I was just like, I need that. But not even I was like, not even like any like designer things, but I was just like loved stuff. I was just like, I need that. But not even I was like,

not even like any like designer things, but I was like, I love vintage. And I just would like put things together. I mean, also Sex and the City was out. You know, that's like what, that was like my Bible. So it sounds like you always had an eye. What point do you realize

that you can monetize off your eye? It kind of happened by accident when I got into Parsons, like applying to school was, you know, I think- That's the hardest school to get into. It was a very weird time because this is when it just got really hard to get in.

This is like the beginning of it getting really hard to get into college. Like USC for my brother was like, everyone got into USC, you know? And then by the time I was senior in was like, they wanted to become like an Ivy League school. So I always thought, oh, I'd go to SC like my brothers and my dad did and it would be no big deal. And then they were like, yeah, no, like you need to go to like a UC school first and transfer in because your grades aren't good. And so I was like, I got to lean into like

being arty, like, you know, going a creative route. And I don't think that, I mean, I remember my college counselor being like, this is going to be tough, like, because you have a lot of great activities, but, like, your grades aren't very good and, you know, people really want good grades. And so getting into the new, I got into the new school for Eugene Lang. I was doing, like, media and communications first and then transferred into Parsons for marketing. And when I got to New York, I was like, oh, okay,

like this is my place. You know, I miss, I wish I still lived there. I miss it every day. What's the first thing you monetize off of? Like, how do you know? I had a blog. You had a blog. What's it called? Fighting the War Against Blowing It. Is that really the name? Yeah, because I was like, when you move to New York all, it's every day, it's like, how can you blow it? Like, because you're walking, when you move to New York all, it's every day. It's like, how can you blow it?

Like, because you're walking to class, but then you run into someone and they're like, there's this party happening or this or you're hungover. Like, there's just so many distractions. And so I felt like every day was this battle to not like fuck up school or like, you know, fuck the wrong person or get too drunk or like whatever. Because there was just like, it was just like adult Disneyland all of a sudden. You know, I was 18 from an all girls Catholic high school. high school and then i'm like in new york on my own it was crazy so what's the first piece that you make clothes i didn't get into designing clothes until

i was at reformation i did pr i did production i did photo shoots i did like i mean my favorite job was being a waitress but i I like I did all the things. I did tons of marketing. I threw a huge I worked at People's Revolution. Like I was on the back end of everything. I started designing when I was at Reformation because I I knew the customer so well and I was the customer so intensely that they were like, you should probably start designing, like sit in on some design meetings. And then I became a designer. Before we get into Reformation, you have to tell me how it was working with Kelly. How do you say her last name? Kelly Katrom. Yeah. Yeah. It was like everything you. I've read all her books. Is it everything that I think it is? Yeah. Yeah. Yeah. Was it

amazing? Yeah, it was incredible. I mean, we would like smoke in the office when everyone would leave. It was so much caffeine. It was like staying up, pulling all nighters. I lived upstairs in the office when everyone would leave. It was so much caffeine. It was like staying up, pulling all-nighters. I lived upstairs in the back of the showroom. People like, maybe they demonize some of those experiences now, but I think they're, to your point, like they... I have a very hard time with those experiences being extremely demonized now. But here's also the thing.

Meaning you don't like when it's demonized? I don't like when it's demonized because I'm like, where did everyone lose their fucking backbone? But I also understand. I'm saying that as somebody who has a very strong personality and is not sensitive and loves to be pushed. You have to caveat everything now. I hate it. By the way, I'm not going to caveat it.

I am just like you. I think like you do when you're going into the real world and you're working for someone like her, like saddle the fuck up. Pull your bootstraps on or don't work there. When I hear people talking about like balance and they're like

just getting out of college and they're like, got all this energy. I'm like, listen, you're only going to have less energy as this goes on. No, I can't believe what I accomplished

with no sleep because I would work all day and then we'd be like, you know, the Soho Grand was across the street and we did their PR. So we got like free drinks at the Soho Grand. And so we'd be like, you know, the Soho Grand was across the street and we did their PR. So we got like free drinks at the Soho Grand.

And so it's just like, you know, you're like your cortisol, you're just like running on adrenaline and then you're getting like fucked up. And then there's like, oh, this party's happening. And then you're like home at five. But then it's like, oh, I got to be in the office at nine. And then you're just like half the fun, in my opinion. It was fucking incredible. You're just like, oh, my God, I was on a fucking bender. I'm throwing up on the fun in my opinion. It was fucking incredible. You're just like, oh my God, I was on a fucking bender.

I'm throwing up on the way to the office. Being still drunk the next morning at work was so fun. At some point, you just get like really giggly before the like same day

hangover hits it. I don't like how people are so responsible these days. You are literally the most responsible. Now I am. I had three drinks last night and he was like,

oh my God. Yeah, you've gotten very responsible. Yeah, you're so responsible. Now I am. I had three drinks last night and he was like, oh my God. Yeah, you've gotten very responsible. Yeah, you're so responsible. I am now, but I'm almost 40. But back then I was not. I was like...

Because the recovery time is like... I just think that more young people should embrace that chaotic time. You have to. Well, everyone's so scared and calculating.

I mean, everyone's just worrying themselves. You have the rest... I mean, listen, we all have kids now. You have the rest of the time to be a well-adjusted adult like i love that for the first like 10 years of my career it was just a fucking silk fake shit show come filled fucking we would just we would just shake those things dry

if you had to say three things that you learned from kelly what are they i mean to not be sensitive which is like to jut to you know i think we've all lost this ability to like quickly pivot and problem solve very quickly so i learned how to problem solve very intensely to like like to get like more fucking in your system to have like to like work really hard and play really hard

because that was so fun it was so great it was like after her book came like the hills had just finished filming there so I was like

right after that wave so there were people like outside of the office like and she would be she'd be like walking around like

I'm New York Times best selling author Kelly you know I mean it was like she was like such a staple in the neighborhood she you know what I liked about I worked for Robin Berkeley part of who was who I'm still very close with who's an incredible publicist now she owns that brand live the process and Kelly didn't want her to she was like I gotta get out of here and her amazing assistant Grace had just quit Grace now runs a huge production company uh PR company who's incredible and Grace was like beautiful and so experienced and very professional and like the perfect PR girl and I had never done PR before and Kelly hired me because she's like, I like your energy because I had interned for the Roosevelt Hotel.

There was like the I think it was like maybe like the Teen Choice Awards. There was like some event and People's Revolution was doing the carpet. And I was like, I really I was like, I want to intern. And I happen to be in L.A., even though, you know, whatever, they're based in New York. And I said, I'll work the event. event and Kelly said have you ever run a carpet before and I said no she's like I think you can figure it out I was like I think I can too and so I organized the carpet and would tell the celebrities when to walk and announce them to people and I ran that whole fucking thing never having doing it so smoothly and at the end of the night she was like you're fucking hired and I was like great she and then she was like are you a

Scorpio and I was like yeah she's like me too she's like you're definitely hired and then I was like, great. And then she was like, are you a Scorpio? And I was like, yeah, she's like, me too. She's like, you're definitely hired. And then I get to the office and Robin is like, Kelly's like, this is your new assistant. And Robin's like, I'm sorry, this girl has no fucking experience. Like you're giving, she's like, I'm a high level publicist and you're giving me someone who's never done PR. She's like, do you know any of the editors? And I was like, no. And she was like, oh my fucking God. And she trained the fuck out of me. She would scream at me across, I would make huge mistakes and she would scream at oh my fucking God. And she trained the fuck out of me. She would scream at me across, I would make huge mistakes and she would scream at me across the office.

But sometimes you have to get thrown in the deep end. It was amazing, yeah, yeah. It's so good for you. Kelly has grit. Yeah, big time. I mean, she's the real deal. I need to get her on the podcast. Yes, you do.

I know, we've talked about it. No. I feel like she needs her own podcast. I'm funny about, I don't like ask people things. Yes, you do. I know. We've talked about it. No. I feel like she needs her own podcast. I'm funny about... I don't ask people things. You mean the celebrities that you're friends with, you don't ask them to come? You don't tap your personal relationships?

No, no, no. Never, never, never. They would come on your podcast. I know. I just went on a trip with Shay Mitchell, who's a great friend. I love her so deeply and her family and her husband's are friends.

And I never, you know, we go on our LPA trips and I was like, would you want to, she's like, I'll go on the podcast. And I was like,

really? If I were to put my dear media hat on right now, I'd be giving you a lot of shit. Like get these fucking people on your podcast. I know. I shouldn't be saying this. I know. It just goes through

who's ordered your stuff. Yeah. I know. I need to, I know. I shouldn't be saying this. It just goes through who's ordered your stuff. Yeah, I know. I need to. I just feel bad asking people. I'm really not good at... My husband's horrible at this. We never tap into our network that much. No, but I get that.

We are careful as well to not take advantage. You don't want to be a hungry tiger. No. But I think there's a way to approach... I no but like i think there's a way to approach what i mean you know there's a way to do it without taking it's like your best friend that you're on vacation with i feel i would feel so weird putting someone in that position if they were like oh i don't want to be yeah you know what i mean i don't know i get it i get it okay so when you're at you're at reformation you're designing there. Were your designs super popular at Reformation?

Oh, yeah. Oh, my God. So I guess what I want to ask is, was Reformation valuing you and your designs? Yeah, yeah. So they valued you. She hired me when I was at People's Revolution to do in-house PR for Reformation. Okay. And there was like eight employees in New York.

Damn. It was super, super small. How many now so we can get contacts? Like hundreds? Well, thousands if you're including like the people

who make the clothes. Yeah. I mean, hundreds. I mean, it's a huge. Reformation is what they've done,

what she's done, but the company is incredible. And so, I mean, I started their Instagram and the hashtag ref babe

and like all of that and I worked in the store so I could get photos of the I could like get to know the customer more I was the brand manager at one time that was my title was like brand manager I threw the events like I remember the first sale I remember posting something on the Instagram and then somebody bought something and there was a girl named Kim and a girl named Anissa who I love and I still talk to. I don't talk to but we definitely talk on Instagram a lot and

and Kim was like okay we have an order and we were like okay and we like watched her like take the dress off the shelf and like pack it up and we were like okay we're gonna like ship the order like this is crazy. We had a fake email call. It was like Alex at the Reformation because we wanted it to seem really personal, the customer service experience to feel really personal. So they were like, oh, well, the whole thing was just really incredible. And then I got, and then I left for a minute

and then they asked me to come back. And my role when I came back was just to be a designer. And at that point it was like a more well-established. Why did you leave the first time around? You know what? I didn't. I was so young that I didn't advocate for myself financially enough. And I just kept hearing like one of my professors in my head saying like,

you're never going to, you know, if you start at a certain salary, you're never going to grow like 15%. You know, like, and I was like, I'm not, I was like, I started at such a low salary because I was so young and I didn't deserve a higher salary. So it was fair. But I was like, if I don't leave here, I'm never going to make the money that I want to make. And so it was ended up being this amazing thing where I left and then they missed me. And then I was able to like negotiate good terms when I went back. And I think this is important to save just for Michael, if you don't have context, Reformation at the time was- Is insane.

Like it's amazing now too. I'm just saying at the time- There wasn't a million brands. It was like the brand. Michael, it was like every cool girl was wearing it. I just want to know for context as you're talking. I'm so bad about this. Oh my God. I mean, this was probably like 15 years ago it was like like this is like 10 years 12 years ago what would you compare it to like now it's i guess it's hard i don't know because there's so many brands now and they're all really specific and have their own custom but it was like you wore reformation yeah especially in new york like we would walk down and the clothes were so sexy and it would be like so hot in the

summer and we all had these like you would just see these girls like cascading down the street in these like billowing dresses with their backs open and cleavage out and they're like ref tote bags and we'd be like look what we did like this is fucking incredible like you felt responsible for making girls feel like hot and confident when did you decide to branch off on your own and what did that look like? It was so I had a boyfriend so I have now moved to LA and I had a boyfriend that I knew in my gut I wasn't going to end up with. Why? We just like fought a lot it just wasn't like this deep I can't live without you love. he like liked me and I felt chosen and I was like oh cool like and then we moved in together and the house was great and we had dogs and it

felt like impossible to leave that or just like you know and I was like 26 and so I'm like this is the time where I should find somebody I should marry and i liked his family a lot and what happened to him i i nothing he's doing exactly the same shit he was doing when we broke up nothing has progressed actually it was just um that's what happens when you break up with p.m no i really don't want to speak poorly about somebody else kind of just did but And so I had gotten an email from Zara that said, we see your work at Reformation. We're hiring. We'd love to meet you. And I remember telling him and I remember him saying, oh, my God, this is amazing.

We could move to Spain. And I thought to myself, I can't move to Spain with you. Like, you know, it was like one of, I was like, it was this aha moment that it wasn't like, yeah, you're my person forever. Like, we can take on the world together. What the hell was he going to do?

He was just like, go with you to Spain? I was just like, I'm not even, so I didn't take the interview because I was like, if I got the job, I would either,

you know, I was just, I was like, I'm not ready to like deal with that. And then we broke up and we broke up. I reached out to them and I said, I would love to interview. So I go to Spain and then I was like, okay, I'm in Europe. I want to

go to Italy. So I'd never been to Italy. I was 26 or something. Probably. Yeah. And I could never have afforded to go, you know? So I was like, I had called one of my girlfriends and I could never have afforded to go you know so I was like I had called one of my girlfriends and I was like do you want to meet me in Italy and go on a girl strip she had gone to an influencer event for Revolve in the Hamptons and so they booked her flight instead of booking her go to back to LA to meet me and so they said she was at the event and Raisa, who is the CMO of Revolve, was there. And she said, oh, I saw that we booked your flight to Italy. Like, what are you doing? And she was like, oh, I'm going to meet my friend Pia. She interviewed at Spain or she interviewed at Zara in Spain. And so we're going to go have like a little girls trip. And Raisa was like, wait,

she's interviewing. Like, I never would have assumed she would leave Reformation. Like, we want to work with her. So when I landed in Naples and we went to Amalfi which by the way is like so funny because Amalfi when you don't have a lot of money is so hard to navigate a lot of hiking and so much hiking and everything is American prices times 100 and it's hot and sweaty and so thank god we met a bunch of boys who kept like buying our meals because I was like, I would have run out of money after like 24 hours. See, I just want to tell you

girls something so you both understand the struggle on this side. There is no version where me and Taylor hike over to Amalfi and a bunch of girls like, hey boys,

let me just pay for your trip through Italy. I used to love getting a little pay from a guy. I never, I've never had a, oh boy, I've never,

no one's ever bought me a flight. No one's ever bought me a bag. No one's ever, I've never, but I was like never no one's ever bought me a flight no one's ever bought me a bag no one's ever I've never but I was like I'll take these free meals like whatever so she was like as soon as we landed we like sat down and had pizza and she was like do you want me to connect you and I was like holy shit that's a kind of incredible like Like, yeah, please. And so I got back and I met with her. And Raisa was like, we have our own in-house brands now. And they're doing really, really well. And we'd love for you to be the creative director of a brand at Revolve.

And I was like, oh, my God. And I had also gotten the job at Zara in the meantime. So I spent like a month and a half talking to like every psychic and getting advice from everybody possible to pick, do I stay here and launch a brand or do I move to Spain? This episode is brought to you by Nurex. One thing that I love is treatments and care that are personalized to me or personalized to you. I just love personalization. So let me tell you about Nurex. Nurex is a digital healthcare platform that makes it easy to get expert healthcare that you deserve at every step of your journey. So

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new Element Sparkling, a bold 16-ounce can of sparkling electrolyte water. Try it totally risk-free. If you don't like it, they'll refund your order no questions asked again that's drink element.com skinny to have revolve come to you at that young of an age that's crazy and say we want you to have an in-house brand with us is fucking wild did you realize how crazy that was yeah the pressure for it was really i mean also at the time they did they didn't have brands with big influencers now it's funny because I'm the only person who's like not famous that has a brand with them where it's like the most famous people and then it's like I'm like hey like here's my brand too you know which is like it's hard because it's like I can't push product the same way that like Elsa can push product or like Camilla or something they have millions and millions of followers so it was

at the time it was i mean i remember just i was single i just met dobby day we were like off and on and did you meet him here or in italy he was living in new york at the time he was working for brunello cuccinelli when you went over there oh he was working at brunello yeah we almost moved to umbria and worked i didn't know that oh his whole life is Brunello yeah we're still really close with the family wait so when you met him did you like him right away

he was such a Brunello dude like I mean he DM'd me on Instagram and then we talked for a month and then we met in person he DM'd you on Instagram what does he say you look interesting that is the way you DM a girl

his English was that gives me chills that is hot you look interesting because you know why that's so hot is he saying i look interesting because he thinks i'm hot he thinks i'm smart he thinks i'm interesting you want to dm a girl guys that's what you do i think it was also interesting is the best thing english he only learned english like 12 years ago so this was a couple years into speaking so i think it was also like a direct translation from You look interesting is the best thing ever. His English. He only learned English like 12 years ago. So this was a couple years into speaking. So I think it was also like a direct translation from something in Italian. I think it's beautiful.

I feel like you need to get that tattooed on your ass. And I didn't. Oh. You look interesting. That would be very fun for him. You're actually like, I'm really thinking about it. Like imagine it on the couch. Yeah, yeah, yeah.

With your mom watching. Oh, God. Okay, so when he says you look interesting, what did you say back? I ignored it for a while because I looked at his page and it was all these photos of him. Like he didn't have, he wasn't posting very much by any means. So it was only a few photos, but it was him. And like, you know what Brunello, it's like head to toe. He has like a vest and a thing and a jacket over his shoulder and a fucking hat and the thing and it was all like photos of him at like pittin luovo and like what was he doing there was he does a lot of stuff

but he basically did um he would go back often to work in the style office to help like put together collections but then when he was in the u.. he did every pop-up he would oversee the buy for all the department stores he would go do the buy with everybody he was like all the high-end clients he would help I mean he did like he was kind of like a like they were like oh we're gonna dress Daniel Craig like send Davide like oh there's this store in Toronto needs to know how to merchandise the clothes like send Davide you know he was like all over the place I mean he was on like four planes a week and his accent was very thick. And I was just, I had dated like skateboarders and streetwear dudes. And I was just like, this is like out of my, and I always grew up being like, I'm Italian. Cause

I'm like American Italian. And I was like, that's like a real Italian person like that's like out of my wheelhouse and then and then I was in Austin for my friend Aaron's birthday and I was drunk and I was smoking a cigarette and nice I was I was outside and I and he had followed up with the DM he said and complicated I guess because I hadn't answered. Hot. Ugh. Oof. So I was like, what? I'm not complicated.

So then I wrote back and he was like, and then he was like, listen, I've had a long day at work. Like, if you want to talk, feel free to call me and like sent his number. And I was like, what? This guy is smooth. Yeah. I told you I can look from a distance sometimes and see certain people, certain men. I'm like, I never even met him and I can tell. That's so cute to write and complicated.

And then, okay, so you should get you look interesting on your ass and then he should get dot, dot, dot and complicated on his. That's so cute. It's really, it's so crazy that it went from that to us. Like, I mean, that his child is in my stomach right now so so when you're with someone that has such an eye like you are you guys just like creative creative all day long is that how it is I mean is that challenging because Lauren and I think about this all the time our brains like we're very value line like symbiotic a lot of ways but we're kind of different sides yeah yeah but it feels like only creative It's really crazy.

Like, we, I had a meeting with this guy who's doing the numbers for my Barentini deck and he wants to help Davide with stuff, too. And he's like, so, how many,

he was like, yeah, give me a login to your Shopify and, like, give me a login to whatever, like, you know, newsletter program you guys are using. And we were like,

oh, we don't do newsletters. And he was like, well, how are you acquiring your customers and how are you, like, maintaining your customers? And we were like, we don't do that. He's like, you have no new customer. And I was like well how are you acquiring your customers and how are you like maintaining your customers we were like we don't do that he's like you have no new customer equity and i was like no like i was like we don't put any like we're the worst like we don't do any

marketing do you guys have a team around you that have nothing yeah i like the honesty of that though because i i think i'm raising money to build a team and I the first thing I'll do is hire a CEO and I'll hire out a full and I won't be the one like I know what I'm not good at yeah and it's building strategy and hiring and knowing who I need to know and logistics right so that's the first thing I'll set up is have somebody that knows to set up the infrastructure you'll enjoy probably everything a lot more once you get all those headings? Yeah, I don't need to be a hero and pretend like I... And Davide is a very old school Italian, slow growth kind of guy. Now, our arguments are never creative.

Our arguments are me being like, let's fucking go, dude. Just because you don't know how to do something doesn't mean you need to be scared of it and against it. We need a fucking newsletter. You need to be following up with your customers. He's like because you don't know how to do something doesn't mean you need to be scared of it and against it. Like, we need a fucking newsletter. Like, you need to be following up with your customers. And he's like, they don't know where to find me. And it's working. Like, people go to him

and his clothes sell like fucking crazy. I know. Now I'm like, I want to go shop for him. And we're at the point where we can't promote his brand any more than we are because we'll run out of inventory

and the inventory is expensive. He makes really high-end clothes. So we need to raise money for him to have but you know i think this is like so important to talk about because i think sometimes people take their passions and they turn it into a job that feels restrictive and takes their creativity away and takes their inspiration like if it's working which it sounds like it is and he's happy and you're building something that's meaningful and we you talked about this on stage at DMIRL. Like I think sometimes people,

they get so like, go, go, go, go, go. And then they like take the spark and joy out of the stuff that they're doing.

Yeah. And I think for me, especially like seeing so many brands, especially like Italian inspired brands launch. And I'm like, fuck, like we, you know,

I've been, I've had every skew for Berencini designed for like four and a half years. I just haven't had the money to do it. And, you know, the timing hasn't aligned right. And whatever, like timing is fucking everything. So I completely know that like all the things that set us back this whole time is just because of divine timing but I I have had to be very diligent about not looking at what other people are doing and being like they're fucking lapping us like that was supposed to be something we were doing but then I just see all these brands and it's just what we've done to ourselves and each other it's like what's new what's happening what's the next event and it's like these events that happen that everyone puts all this money.

It's like, okay, people show up, they get there, they post their thing. And then it just like goes away. You know, everything just seems like so fast and quick. And like, we definitely just want to be heritage, but we want both of the brands to be like extremely heritage. So I have no problem. I think that it's the tortoise and the hare. Yeah.

Like I think about this all the time. If you want to have longevity in this business, you have to be methodical and thoughtful with your moves. And yes, there is something to being swift, but I do think it's nice to take the Italian way and mesh it with the American way. Davide doesn't have extreme financial goals. He's like the fact that we can live in this house, I can have this store, that we have cars, that we have our children. You travel. He's like, I'm fine. He's like, I'm done here. You know what I mean? He's like, I've made it. You know, he grew up without hot water. So he's like, this is it. And I'm like, totally. But also you don't manage the finances. And so we need like a little bit, but there's going to be like two kids. And like, but also he's like, then we move.

Like we don't need to be in LA. He's right though. It's so beautifully grounding. No, no, no. It's funny because I think about it now at this stage of my life in terms of like the games you enjoy playing. And I think people really fuck this up

where it's like the type of work that I do, I enjoy the challenge of seeing if I can build a bigger puzzle that I can bet. Like it's not, financials are like kind of a byproduct sometimes of that. But to me, it's like the game is what I enjoy. Not the stuff. If I didn't like, you don't want to,

I always tell people like, I don't ever want to get to a point where I'm doing something and it's a headache and I don't like my partners or I don't like the business or I don't like what's going on. At that point, I would honestly, people don't realize I would just walk away. It has to be an enjoyable process. We are lucky to be friends with so many people who are super entrepreneurial and have reached many levels of success. And the money in your bank account doesn't, it truly doesn't make you happier. Really diminish, you have people, you know, they don't like people who have.

Makes friendships weird. It makes people jealous. Like I already feel a lot of negativity towards us with like just us loving each other the way that we like, you know, it's just like. It's hard. What do you mean you feel negativity with the way you love each other? Quickly, it's hard. It's hard for people who are working towards making more money to hear somebody who they perceived have money talk about money actually having diminishing returns like there's we all know many people a lot of money that are the most miserable people on the planet right like and i think people say that's easy for you to say if some if you have money but i think if like the money is the only

thing that's the byproduct of whatever you're putting out in the world like yeah you're you're gonna slowly over time get less and less enjoyment from that he knows once he gets the right partner and stores open like if he's in the store like the money that people spend shopping with him is so it's like they love him they trust him they're buying these beautiful garments we know the names of all the people who make these clothes like it's such a special brand and New York will be next and we've like done the math it's like if what he's doing in Pasadena translates to like New York like it'll be like a 10 million dollar brand a year you know and so but what it'll do is take him away from us and he'll have to work you know five times as hard and he's really happy in this little pocket right us and he'll have to work, you know, five times as hard. And he's really happy

in this little pocket right now. And he knows that it's a short lived until like the next step. And he's aware that the next steps of his brand are going to flatten him out a lot. You know, it's going to stretch him really thin until he gets to the point. He always tells this amazing story where he's like, it's like a Italian. I don't know. He'll say it in Italian and then he'll translate it to me. And it's really beautiful. But it's like a italian i don't know he he'll say it in italian and then he'll translate it to me and it's really beautiful but it's like a man is fishing at a lake or something and it's like on his property and this guy comes and he's like you know like you have more fish in your lake than anybody else like if you if you do a big net and fish the fish then you could sell it at the market and you could build a business and did it and it's like and

it'll be like and then the next step will be this and then the next step will be this and then the next step will be this and then the guy's in there fishing he goes and what will be the end and then he's like then you don't have to work anymore and you can relax all day what would you do then he goes I would sit here and fish yeah so he's like he's like I would be exactly back to where I am so Davide's like why do I need to like but I do think there's also something when you are extremely creative and you have so much inside of you and you just have to show it to the world. That's a different thing. And so he's like, I have the collection in my head. I know what the New York store would look like.

I know what the Aston Martin. My heart is not being seen to the degree that I want it to be seen. And that's where he's just like, I want my talent to have the respect and to be able to reach larger audiences. It's like the untapped potential that you just, you can't, you can't die without nicking it. I was on a trip with my girlfriends and I annoyingly could not get drunk, but they were. And one of them was like, oh yeah, like a girl from high school, like asked me if you guys are really like this or if you put on like a show. You know, I've read enough.

So your life looks very romantic i don't anymore because it's so disgusting and i've also realized these people are like actually my super fans and it's incredibly creepy but like and i'm like why do i even have fucking like i just i'm like i don't understand why people fucking care so much but the the the made-up narrative that we don't really love each other and there's no way that this is real is really intense it's fucking crazy like there's shit that i'm like why would i like they're like he's not even really that italian and there's no way and like someone said someone said something like really kind you know because i always bring up that don't really like slept with a lot of girls before we met and i slept slept with a lot of dudes. And I bring that up often, not to belittle anybody,

but almost to be like, we've had so much experience before we met each other that we got so much out of our systems that like there wasn't like one more concert or one more trip or one more do I needed. Like and same with him. Like we felt like we did it all. And some girl was like, the way you talk about it like aren't you concerned he's gonna go cheat on you and I'm like why would you want that for me like maybe I'll cheat on him first by the way like but also like it's just so I feel I would talk about it with my mom all the time I'm like I don't want to post our lives so much online because it almost is like i don't want to bring more people that are like this is you know it almost like attracts this like negativity but then i'm also like

why are we not celebrating that two people love each other i think that it's it's a hard one because it's like you want to protect your peace and your your area that's so intimate from all these naysayers but at the same time you want like you said you want to share it i think what it is it's hard showing too much joy in this day and age because people really don't like to see people being joyful no they don't no i'm actually not kidding no no i i i feel that and i experience it often through my phone so people are like i want you to be happy as happy as i am so happy but not happier than me yeah yeah it's like that i think you're wealthy in love and i think that that brings up things

for people that maybe they don't feel they're wealthy in love what i've realized is there's two reasons haters comment they're projecting or they want to be acknowledged yeah totally and let me tell you when you acknowledge them they back back down. I know. It's really crazy. It's very interesting. And I'm telling you, it's always two camps. It's projection. So like they're mad about something going on in their life, or they just want your attention. Yeah. Well, early days, you know, and we've been, we've all kind of been swimming in these waters for a long, I mean, we're going to age all of ourselves, but it's been a while now, right? Yeah, yeah. In early days, I used to like think about this, I'd get rattled.

But now I really like, I can understand if someone is maybe not where they want to be in life and they see someone who they perceive to be. Yeah, that or like makes, it's something that like it hits a nerve where they feel like they're not, I mean, I see stuff all the time.

It's so far from my comprehension because if someone bothers me online, I just do a quick mute and I keep it moving. I don't have the energy, the bandwidth to care. I really, it would take so much to bother me. I'm so proud of that. It really takes so much to bother me. I don't fester on things. I don't give a fucking shit. So to see this intensity around something that I'm doing because I don't give a fucking shit. So to see this intensity around something that I'm doing because I don't have that for anybody else, it's really hard for me to understand.

Yeah, but I think it's because all of us have been, you've seen so much, you've seen our friends go through it. I was 40 too, you know, I've had like life experience. Yeah, I just, I'm at the point, I'm like, I just really like, I'm sorry you feel that way

about something we did or said or do. Also by the way, if one day we get to the point where we divorce, that will be something that happens and we'll both be better off for it later. And then we'll re-up and have other people. You know what I mean? It's like life comes in chapter. Like who fucking knows?

My husband is not somebody who believes in divorce. And I'm always like, we're fucked if we ever want to break up because we are very intertwined. You're locked in now. You guys are codependent like me and Michael. Raina said in the elevator yesterday, she's like, you and Michael are so codependent. And I was like, we are, aren't we?

We talk every like 15 minutes. Like we're like, yeah, when he like started work, when he opened the store and he wasn't, we were both weren't working from home anymore. It was like really hard on us that we were away from each other during the day. think what it is michael and i like this too we like to be together god forbid you like your wife i like to be i know i really like being around him like i don't think that's that hard to understand we're on trips and there's a ton to be like whenever it's just like the three of us i cried so hard our last night on this last trip because we were in the back of a taxi and carmel

is next to us and like she wasn't she's such a good girl and i like haven't we had we each had our arm around her in the middle of this like taxi in spain and i just was like this is the last time it's gonna be the three of us like like it's so you know and i was like we're such a pod like you even like, I don't know, we like recently went on a trip and it was really hard. We brought her and then we were like, no one else had kids. And we ended up like road tripping somewhere else because I was like, it was too hard to like navigate like a group of people who wanted to do things we couldn't do with her.

But then like, then we're at dinner that night and I was like, I love just being with you. You know, like it's just so nice. I said it on the trip. We had moments where there was a lot of people with us and we got in the car and he looked at me and he goes, it's nice when it's just the two of us in Carmela. I said, I know, it's always just good when it's us. Because we're just like, we love each other.

Why do you think I moved to Austin? I understand everything you're saying. Sometimes we're in a world that's so much stimulus all the time that the fact that I, and I relate to you on this, that I can go home with my little family and just sort of disappear in Austin. Yeah, I get it. We're very similar to you guys. We're like, listen, there's this and we're on the podcast. There's all this going around. You guys live in this world. But at the end of the day, it's Lauren and I and the kids. And that's, and like, I I think what people don't, that's the life that we're building. And I'm not naive enough to think we're going to be doing this for 50, 60 years.

At the end of the day, this is the life. Our relationship will hit moments. I mean, I can imagine this is the beginning of our life, right? I always think about Blow, how at the beginning of Blow, Johnny Depp's like, I made my money. I found my girl. I'm having my kid. This is it.

And then his life implodes. There's never going to be a moment where you're like, ah, this is it. Like, everything is going to keep moving. But like where we are. I mean, I wake up every morning and he kisses my feet and he tells me, like, I woke up yesterday. I know. Don't get mad at my kids. Sorry.

You know what? He kisses my feet every morning. And then yesterday he said, you know, I was half asleep. And he looked at me and he said I always wonder how my parents could be together for 50 years and not get sick of each other and now I know how you know what okay

but that's his love language it's very over the top start crying over something I did you can say a couple things like that to me and I'd like my feet kissed start crying like Pia about you can say a couple things like that to me and i'd like my feet kissed start crying like pia about me and we'll talk about it michael you you could take a hit no this is not we're changing the subject in you so what happened what happened to your a lot happened when we got a lot happened when davide and i got together like my dad he moved

he gave up his job and he moved to LA. He gave up his dream job at Brunello. We were supposed to move to Umbria. I'm like, I'm not moving to a town of 400 people.

Where is Umbria? The middle of Italy. It's where he makes his clothes. It's beautiful, but it's really, you know. What's the nearest large city? No, Michael.

Let her finish her romantic story. No, do not. Keep going, Pia. I think it's like three hours to Milan. Michael, don't. I'm fully fine with you to get you off that romance stuff, but keep going, keep not. Keep going, Pia. I think it's like three hours to Milan. Michael, don't. I'm fully fine with you to get you off that romance stuff. But keep going.

Keep going. He, and then he packed up a Suburban and drove cross country in like three days. And then he was so, my dad and him were so in love with each other on such a deep connected soul level. Like they were both like, we knew each other in another lifetime. Like, and then my dad dropped dead at dinner two weeks later and davide like held my dead dad and looked at my mom and said i caught you guys i got you guys okay like i'm not and then we like moved into that house and then we got married then we were supposed to get married that friday

at the courthouse did i have a stroke a stroke? What happened? He had a heart attack. But he was sick, which is why I moved back anyway. And then we were supposed to get married with my dad that Friday, just courthouse, because David had given up his job at Brunel, so his visa was gone. So we were like, we need to quickly get married. We'll do cute Beverly Hills and then go to lunch. So he died at Sunday dinner, and the next Sunday dinner,

we got married in the yard. We made lasagna and had our family over and it was weird but ended up being like really beautiful because everything was so sad and then it got so positive. And then when we started his green card process, then we found out that his mom had cancer. And so we got, we got, we had to like go beg to get this like two week, um, like emergency. Cause you know, when you, when your green card passes, you can't leave for like a year. So we go to Italy, we spent two weeks in the hospital with her that I could write a fucking book about. Cause they don't tell you when you're dying in Italy. And then someone accidentally told her and she was like, what? Like, I thought I was just here temporary. It was fucking crazy. And then when he said goodbye to her, he knew he'd probably never fucking see her again but he had to leave and his mom was his whole life like when we were broken up once we weren't talking and I was like I love him I gotta be with this guy and I talked to my like

psychic and she was like he's your person I was like do I just give up on this or do I like and he it was so weird he went from like he was like ghosting me almost because he just needed a process and then he sent me a video of him slow dancing with his mom like he'd gone home and he said and he was the way he was like touching her body like she was so little and he was like was kissing her forehead and like touching her hips and like just like embracing her. And I was like, this man loves women so much. And he loves his mom so much. And I was, I remember being at my girlfriend Erin's house and I was like, well, I was like, I have to marry this man.

And then she fucking passed away like a year after my dad died. And he couldn't even go to the funeral because he was, so I mean this, and she, he wouldn't give him a pass to even go do that because he used it to go visit her for the two weeks so going through him giving up his job he was so depressed he went from working non-stop to waking up with no purpose i was like you're gonna be able to work so much in la like you'll get so much freelance he legally couldn't work so that's when he decided to start kiai we like got money from from friends we did like a tiny friends and family around that's how we started the brand like so much happened at the beginning that was so fucking intense for two and a half three years of just like and we're living

with my mom that was the most insane fucking not normal transition at the beginning of a really like it was all then I couldn't get it was like and now we're like huh like things are good you know I mean it's nice to take a beat probably yeah and and the bonding and the gore the heavy gratitude you went through a lot of life really quickly the gratitude we have every day is very apparent and abundant. And it's because of that experience. This is like so common. If you are looking for a good eye cream that does not cause milia around the eyes, I have the one. And I know because I've been using it for a long time. I've been using it since we had the founder on our podcast like a year ago. It is by One Skin. It's the OS01 eye topical

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an actual protein powder with grass-fed beef in it. So I do one scoop. How I like to use it is two different ways. I'll put a scoop in a cup and then I'll do a scoop of fiber powder and I'll just froth it up and drink it down with water and ice. Or I'll make like protein pancakes or protein chocolate water. There's like a good recipe where you add cottage cheese and maybe some cacao and then a little bit of egg white. So delicious. And I do one scoop of Equipped Foods Prime Protein. Most importantly, though, it's third-party tested for heavy metals and pesticides. So many protein powders have heavy metals in them. So this is important. Everything is made with carefully sourced real food ingredients. That is what I look for in a protein, especially a protein that I give my kids.

It has to be real food ingredients. Go to equippedfoods.com slash skinny to get 20% off or use code skinny at checkout. That's E-Q-U-I-P-F-O-O-D-S.com slash skinny. Go to equippedfoods.com slash skinny. Let's talk about one of our favorite products, one of our favorite brands, and that is Just Thrive. Lauren and I have been taking Just Thrive probiotics for almost six years now, and we feel phenomenal. We have covered on this show over and over again the importance of gut health and how the gut determines the overall health of the body.

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The way Lauren and I take it is every single time we have a meal, we just pop in a Just Thrive probiotic and just keeps us feeling great. For those that also suffer for a little bit of anxiety, stress, want to feel a little bit more calm and relaxed, they also have a Just Calm product, which is also phenomenal. We take both of them in combination. And this duo really packs a punch. First, the gut health product, which is the probiotic, is going to make your gut strong, going to make you healthier and feel overall better. And then the Just Calm product is also going to help you calm down, get through the stress of the day, and help you feel like you can take on the world. So say goodbye to frazzled nerves and hello to a steady, serene, more relaxed

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It sounds like a lot of your relationship is based in gratitude for both of you. Every day. This is so, love this life. So the troll that's commenting needs to practice more gratitude. Well, I just pray for everyone because I'm just like i'm sorry that that's that that is your mindset and that you're i just want i mean everyone deserves to be happy and i don't think we realize like how

how intensely our vibration attracts good and bad so if you're putting out so much negativity i'm just like you're gonna fucking get this back i always say this on the podcast i'm like if you're putting out so much negativity, I'm just like, you're going to fucking get this back. I always say this on the podcast. I'm like, if you're listening to this with bad intentions, please stop because you're just going to make your life worse. I also think what I've noticed is when people who are really hypercritical, that comes back to them. People are then hypercritical. I always say this. I'm like, if you criticize someone, then we're going to look at you and fucking criticize everything. I see people do it on instagram like smart adult people will like launch a brand and talk shit about another brand launching theirs i'm like now everyone's gonna talk shit about your fucking situation it's really interesting the more critical you are

i've noticed even i become critical of the problem i'm probably like vibrating then you start no it's weird 100 that's why i don't ever give my like i don't give strong opinions about anything i'm just like everything's fine like i'm not you just i mean you're right i mean just like people the reason i my approach now is i just feel like i don't want to say i pray for everybody like sometimes i'm like fuck you i do and it feels really nice yeah i don't care about feeling nice i'm like, fuck you. I do. And it feels really nice. Yeah. I don't care about feeling nice. I'm like, fuck you. Right. Fuck you, people. But like my thing is like if you're putting that out, that's it's just I don't like I'm not I just think it's so useless.

I mean, it's everywhere. Like on every art, like even if you're scrolling through your phone and you look at CNN, like the like every person that just has a phone and you click on these profiles and it's like a 55 year old mom in Iowa who's like I love my kids and she's like making it's like where did we fucking go like but what I mean by like I just so much negativity in life is you should be useful to some degree not to everybody you got to be useful in life it's just like if you're not useful then you're useless by definition and so but I think that effort of running around and being angry and criticizing other people

that you don't even know, that don't even know you exist, that don't care. It's useless. I also think people don't consider their digital footprint because...

I don't think about it. I'm like, if I were to, I was like, I know who you are and if I were to screenshot your Instagram, put this on my Instagram,

highlight all the things that you've said about me the last three years about my daughter that are fucking atrocious. You would never work again. And your family would be ashamed of you. There's things that people say about me. I don't care what you say about me because

it doesn't affect me. Also, someone said this to me. Aurora James said this to me. She's like, these are your consumers. These are your customers. That's what people don't realize. Like, the more that you talk about other people, the more, like, that's why everyone's like, the fuck the Kardashians?

I'm like, stop writing about them then. Stop. It'll go away. Like, you're giving it more shine. But I don't, like, sometimes I'm like, man, there would be, you know, it would be interesting to just show this person's boyfriend or mother or employer or followers what their real behavior is. It's just insane. Don't fuck with Pia.

I don't know anything about, like, don't come for people's kids. There was a journalist. And not just be like a law. It should be. But, you know, I put her on, I put her on, I could not show her and no one would say, you know. There was a journalist that was asking me from a, I guess like a publication that's a more mainstream publication. They're like, do you feel like responsible to have to like say certain things and be

a certain way? And I'm like, no, I just don't. And the reason I don't is like, I can't police every single thing all the time and make sure people feel good all the time about it. And also like, are we, are we so far past the point where people cannot change the channel or switch or turn it off or not listen or pay attention to something else? It takes a personal accountability.

I think people really are very upset when they see somebody doing something that's different than how they would do it. I posted a video of Carmela sleeping on Davide. It was the cutest thing. She fell asleep on him on a pool raft. And she did have little... She had like a little, you know, in Italy, the girls don't wear tops. And they, everywhere you go, the little beach towns, they sell these cute little like cotton

little bottoms with little ruffles for little girls. And we buy them in bulk every time we're there. So she was in the pool wearing one of those, but she had no top on and she was laying on him and his hands were covering her little bikini bottom. So it looked like she was naked. But by the way, she'll lay on him naked too

because she's a fucking little girl and we're a family. And this, the people that were so up in arms over it and this one woman was like, I have a daughter

of the same age and I can never imagine my daughter laying on my husband like that. And I was like, well then don't do it. And I was like, I wanted to respond

and I didn't, but I just thought to myself, why do you care about someone's choice being different than yours you know because people want everyone's choice to be the same as that we've lost complete discourse I mean and also like we can have different choices and still have civil conversation what's sad is that's the basis of our government right is like we're supposed to be having these political conversations where I remember like John McCain talking about this, where he would be like, I would go and scream my face off to, you know, and advocate for things with people who have completely different ideas than I had, you know, arguing on other sides of Senate or Congress or whatever.

And he's like, and you know what we always did afterwards? We all went to fucking lunch together. It wasn't like, fuck you, you should die. It was like, we're here to debate to come up with the best middle ground. We've just lost the ability. I mean, debate is such a healthy, incredible thing.

You have to be willing to listen to the other person. We just lost that critical thinking. Well, because people want to put people in boxes, left other person. We just lost that critical thinking. Because people want to put people in boxes, left, right, red, blue, this, that. When you leave the box. If you say one thing that's in one box,

then they're like, well, that must mean you think this way or that way. There's no potential anymore to say, well, there may be some nuance to some of this. We've lost nuance completely. I remember when we moved to Texas, like, they don't want to pay taxes. Fuck no, I don't want to pay more taxes.

Especially not in California, which is a complete fucking shithole. Yeah, well, I was like, listen, if I was confident that the powers that be would take these and be very responsible and there'd be no corruption and the dollars would be used usefully and they'd have to run it like a company where, like, if I am not responsible in my company with my dollars, the company goes under and people lose jobs and

there's accountability i know it's it's like it's all the democratic states almost want the everyone's like wants to be like socialist but the money isn't even being used in that way either it's not helping people it's the only entity that is not beholden to financial literacy and it's the only entity that's not beholden to financial responsibility. You could just fuck everything up and say, well, no problem. So anyways, if I say that, watch, there'll be some idiot on Reddit right now. Well, you know what's really funny is if that person were to be able to establish their career in the way that you two have and see how much of their money because when you get to a different tax bracket it's a lot of fucking taxes you're paying and like if they were to get to that point they would make the exact same decision that you made

they're just not putting themselves in anybody else's shoes it's not it's not just that it's just but my point is if i say so everything just said, there will be some bozo writing something. This guy is this way. No, just because I want to do that doesn't mean I don't believe in human rights and women's rights and all these things. No, completely. But it's not being used that way.

Yes, that's the point. So it makes no sense. And I completely understand it. And anybody else in your position would likely make that same decision. They're not in your position. So the accusations are ridiculous. How about just letting all kinds of people have different opinions it's not like and giving people

the space to change their mind like well as when people i mean i hear people yelling at each other especially like abortion and stuff i'm like how are you going to convince someone who truly thinks that they're whatever this is so political we shouldn't even talk about but i'm like of course a fucking christian thinks that it's that it's murder like it's just like but why would you not consider that like let's have dialogue and explain the nuanced situations where it's really helpful but you can't just say that someone's ridiculous like if i'm a diehard christian of course that's what i'm gonna fucking think the biggest thing that we try to do on this platform and we've had it's funny if we have people that are clearly right or clearly left, we'll get shit from both sides for having those kind of people.

But Lauren and I are not in the business of trying to change either of those people's minds. We're in the business of trying to understand why they think the way they do. Yeah, which is what's supposed to happen. Yeah, and then you can have empathy for someone. Like, I can understand if you have a certain background or grew up a certain way, your parents thought a certain way, why you think differently. It's hard to imagine. It's life experience that changes those.

Yeah, like a lot of people on the coast forget that there's a lot that goes on in the middle of the country. And some of these people grow up maybe in red states with very conservative values, and that's how their grandparents were, and their great-grandparents, and their parents. To all of a sudden

ask their child to completely go away from the way that they were raised is not... It's impossible. It's not empathetic either. It's like you have to understand

like this is some of the values that were instilled whether you agree with them or not. Like I'm not... I don't... I have no interest

in trying to think that my way of life should completely dissuade somebody else from their way of life. Right? Like as long as it's not bothering or harming like do what you want that's exactly how i feel whatever love this

this conversation it's it's left it's right it's up it's down it's all around if you don't massage my feet and kiss my feet and my toes tonight you are gonna get an s also you people that don't drink raw milk get it together i'm just kidding yeah well you should try raw milk i love raw milk. Get it together. I'm just kidding. Yeah, well, you should try raw milk. I love raw milk. I can't wait to drink it again. It's amazing. Where can everyone shop your line? Where can they find you? Tell us all the things.

LPA is sold on Revolve and Forward and Baranchini, which is our olive oil brand, which will soon be homewares and a lot of various pantry items like ancient grain pasta and wine and olives. That's at BarenciniImportantCo.com. If you're in LA, you can buy Barencini at Air One.

Rad. I know. It's so crazy. That's cool. What's so funny is like, yeah, I mean, the company the company we don't even have we have like one we have like one distributor like this is I can't wait to actually like do this properly

my husband's brand is Ghiaya Cashmere he has a beautiful store in Pasadena I want to come check that out sometime you should it's honestly

I stopped by yesterday and I like walked into the store and I like sat down and like the back door was open and there's a fountain and he has basil everywhere and the front door was open and there's a fountain and he has basil everywhere and the front door was open and he made a coffee from our machine and like and we're here for a

minute this summer maybe music playing and I just was like and you know we did all of that with our own money we just decorated everything ourselves everything was like the coffee bar was a tiki bar we found on craigslist that we like put copper on top like so it just like walking into that space and being like we did every every single thing in here

I want to come see that it feels like you're walking into our house let me tell you something about Michael Boston let's go to the Rose Bowl and then go over there he is a real

secret shopper way more than me he has you know what he told me when we were dating men are savages when it comes to shopping you need a tailor oh he he's very particular so i feel like you would love that store no but i don't have the

curation expertise or the creativity but i know he spots i have an eye i think yeah just see me like oh really i'm sure of course you could tell i can tell when something's taste when we were in austin i took a photo of his watch and I sent it to Davide and Davide said, that's big boy stuff. That's big boy stuff. He was like, but he said that's big boy stuff not in terms of financials or anything.

When I got home, he was like, that watch is blah, blah, blah, blah, blah, blah. It was designed da, da, da, da, da. So and so wore it. He was like, Michael has taste. He was like,

he knows because a watch, a proper watch collector buys a watch that's going to appreciate a value. And he was like, he has taste. He was like, he knows because a watch, a proper watch collector buys a watch that's going to appreciate a value. And he was like, he bought the right watch. You are stroking the ego. He is so happy. No, I get what he's saying.

It's like, well, but again, like I think. Did you see some guys who have watches and you're like, that's a dumb fucking purchase. Are you going to kiss my feet? I don't know. If we were just on with this. Who wakes up first? Do you sleep in a little bit after him?

I sleep in a little bit after. So do I. So then when he gets up, my feet are always out of the sheets and they're always like this. And so he thinks it's cute. I'm not digging under the sheets. Why? No, it's out of the sheets maybe. I'm not digging in.

My feet happen. I can't have my feet under the covers. I get too hot. Okay. Well, I feel like he needs to write a romance book. You have 18 Barefoot Dreams blankets and all sorts. I'm not digging into all that. Where can everyone... Should we do a giveaway for LPA? Yeah. Oh my God, cool. he needs to write a romance book. There'll be like, you have 18 Barefoot Dreams blankets and all sorts. I'm not digging all that.

Where can everyone, should we do a giveaway for LPA? Yeah. Oh my God, cool. Can we give away like your favorites? Yeah, you know what I've been wanting to do? And we could do, like I want to give away,

if there's any like brides, I want to give clothes to brides who can't like afford, you know, who are like having to be like scrappy financially. You know, it's a lot of money to buy all these looks for your wedding are like having to be like scrappy financial you know it's a lot of money to buy all these looks for your wedding i want to provide like a wardrobe for a bride that's nice i was thinking about the shower this morning i was like i need to don't lie if you're not getting married okay yeah well that's and then that's why i thought i was

in the shower with my daughter and i was like i was like i want to do something nice i think i want to help brides i was like we should do like a bridal giveaway and then i was like how do i fucking get these people to prove to me that they're getting married I'm going to take half the resources of the whole entire company to like make sure this person's getting married

we'll figure it out you guys if you are a bride go introduce yourself on my latest post at Lauren Bostic and go follow Pia on Instagram

tell us your Instagram one more time Pia Baranchini and follow LPA what's the Instagram for LPA LPA the label easy Pia you are a rock star thank you for coming on Berencini. And follow LPA. What's the Instagram for LPA? LPA the label. Easy.

Pia, you are a rock star. Thank you for coming on. Come back anytime. Go listen to her podcast. It's on Dear Media. I have so many questions I have for you guys. Everything is the best. We'll do the dinner with Raina, my husband. At Funky. Best pasta. I trust you.

I trust you. Thank you, Pia. Thank you. Be sure that you grab the Skinny Confidential products on Amazon Prime. It ends today, the 17th. And if I were you, I would get the body sculptor because it's summertime. We're in bikinis. I used mine my entire trip to Italy. It's so good. If you're going to be in a bikini and you just want to feel tight, I put some body oil

on and I just rip it with that body sculptor. So amazing to boost circulation. Go to Amazon and search The Skinny Confidential and you can shop all products at 20% off.