The Skinny Confidential Him & Her Podcast - Shark Tank's Barbara Corcoran On The Common Denominator For Success, Career Advice, Investing, & Overcoming Setbacks
Episode Date: April 17, 2023#561: Today we're welcoming to the show, Shark Tank's Barbara Corcoran, who's also a best selling author, and Founder of The Corcoran Group, one of the largest and best known brands in the brokerage... business. Barbara sits down with us today to discuss what business and career advice she would give the younger generation, what the top qualities are of people who become wildly successful, and why it's important to not become defeated. She also gets into her childhood, how she was the subject of intense bullying throughout her shcooling, and how her dyslexia didn't hold her back from building her business. She also gives insight into what exactly she did to visualize and create her success, what happens after the Shark Tank cameras turn off, and the sad truth of losing friends once you make it big. To connect with Barbara Corcoran click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE Subscribe to our YouTube page HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential This episode is brought to you by The Farmer's Dog It's never been easier to invest in your dog's health with fresh food. Get 50% off your first box & free shipping by going to thefarmersdog.com/skinny This episode is brought to you by Sakara Sakara delivers science-backed, plant-rich nutrition programs and wellness essentials right to your door. Their ready-to-eat meals are nutritionally designed to deliver results—from weight management and eased bloat to boosted energy and clearer skin. Go to Sakara.com/skinny or enter code SKINNY at checkout to receive 20% off your first order. This episode is brought to you by Cymbiotika Cymbiotika is a health supplement company, designing sophisticated organic formulations that are scientifically proven to increase vitality and longevity by filling nutritional gaps that result from our modern day diet. Use code SKINNY at checkout to receive 15% off sitewide at cymbiotika.com This episode is brought to you by Betterhelp BetterHelp is online therapy that offers video, phone, and even live chat-only therapy sessions. So you don’t have to see anyone on camera if you don’t want to. It's much more affordable than in-person therapy & you can be matched with a therapist in under 48 hours. Our listeners get 10% off their first month at betterhelp.com/skinny . This episode is brought to you by SKIMS SKIMS is the solution-oriented brand creating the next generation of underwear, loungewear, and shapewear for EVERY body. Get free shipping on orders over $75 at SKIMS.com This episode is brought to you by AG1 AG1 is way more than greens. It's all of your key multi-vitamins, minerals, pre-and probiotics, and more, working together as one. Go to athleticgreens.com/SKINNY to get a free 1 year supply of vitamin D and 5 free travel packs with your first purchase. Produced by Dear Media
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Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts
and Michael Bostic are bringing you along
for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.
I had a terrible, terrible year. I owed $76,000. And so I didn't possibly know how I was going to
make ends meet. It was a terrible real estate market.
And I thought of an idea to sell 88 apartments
that I was asked to sell.
You know, they were horrible units.
And the morning I woke up, I had 88 apartments.
I had probably 140 people in line
and I made over a million dollars.
I paid back the money I owed.
I opened a new office.
That's when my competitors really stood up and noticed
because I got so much publicity on this sale. I was just trying to survive. If it hadn't worked, what was lost? Nobody showed up the next
morning. Okay, what do we do today? Throwing stuff out. That's the beauty of being small.
You can out-create the guy with the big money. Young people today even have a larger opportunity
because of social media being for free if you're creative enough.
Hello, hello, everybody. Welcome back to the Skinny Confidential Him and Her Show. There
are sharks in the water on this episode, specifically Barbara Corcoran from the world-famous Shark
Tank. And we are diving into all sorts of things today. Career advice for people in
their 20s, the common denominator of all successful people, how bullying helped shape her mindset,
how it can help shape yours as well. Also, we get into her business and how it took off. We cover so much ground here.
For those of you that are tuning in just this week, I also will remind everybody that we now
have a YouTube channel you can tune in every Tuesday and Friday for the full visual episode.
If you're more of a visual person, all current episodes and new episodes will be there. And we'll
also start loading up some of the most popular old archive episodes. So be sure to check that
out. If you just search the Skinny Confidential on YouTube, it'll pop up. Or if you just want to
stick with the audio, here we are already. I think everyone who's listening is going
to find this episode very valuable. It's very on brand for us. So on that note,
let's welcome Shark Tank's Barbara to The Skinny Confidential Him and Her Show.
This is The Skinny Confidential Him and Her.
Barbara in the studio, welcome. Thank you. This is the Skin time as everybody says,
hey, just chase your passion. And young people are just supposed to know. I hate that expression.
Yeah, same. Because I think, at least in my case, it took a very long time to figure out
what kind of path and I'm still figuring it out. So I think it's difficult when young people get
that advice and they haven't tasted a few things. I was reading you had some kind of 20 plus jobs
before you even figured out what you want to do. So maybe starting there and kind of talking about
how you came up and how you thought about your career from a young age. I think when I was
starting my career, I had the good fortune of having 22 jobs before I started my business.
And boy, did that help me with building my business. But trying to find yourself is such
a challenge when you're young. How do you know what you're good at?
And today, people don't like to jump jobs and try a million things.
That's how you find out how you're good at whatever.
I got lucky, honestly, because I discovered in my 22 jobs that I was great with people.
I couldn't read well.
I couldn't write well.
I couldn't figure anything out well.
But boy, could I charm people.
And that got me the biggest tips as a waitress,
the job interviews I went for, I always got because I charmed the guy who's hiring me.
And I charmed my way in and out of the jobs as I went along the way. But I think finding your
passion is the wrong way to go because you don't know what it is. I think finding one thing you're
good at. And what I found through my jobs that I was good at was I was good with people. And what
I found I was good at the day I started my job, I was good with people. So I hired all the right
people. I motivated them. I charmed the people to stay, charmed the people to come. And I built a
career on that one talent. So you really only need one thing. How would you apply the charm that you
had today if you were 21?
I would watch people's reaction to me.
I would ask all of my friends or even acquaintances, what's good about me?
Sometimes you don't see yourself.
You're so hard on yourself.
And then I would try to find some kind of a career that tapped into those values or those talents.
With social media, would you use social media?
If you could look back and be 21 right now, would you use TikTok?
Would you use Instagram?
What medium do you think you would gravitate toward?
Are you kidding?
I would use anything I could get my hands on.
I mean, social media has all the turns and twists for each platform, but it's really
all the same river.
You know, you're trying to get attention and trying to be of interest and trying to make
a difference.
But no, social media, if I had social media, I think I could have been the president of the United States. That's what I think. Only kidding.
I believe it. I think that sometimes it feels like there's a lack of resourcefulness
when we have so many things to go off of now. When you look at the younger generation,
what would you tell them? If you could tell them they want to start a business?
I would tell them, Lauren, it's the very best time. It's the best time to start a business because the world is open to anything new. And then it's a level playing field
now. Anyone on social media is equally rich. You could build your brand, build your business on
social media. You don't pay any more than the next guy. It doesn't favor the mega mouth or that,
well, it does favor the mega mouth, but not the mega wallet. It's a level playing ground. You
could create anything using social media today. It is the best thing that's happened to the computer
age. Best thing to happen to young people, I think. Yeah. You know, I even think about this
show and if we would have tried to do this, call it 20 years ago, there would have been a lot of
gatekeepers, right? It probably wouldn't have been some kind of radio station and executive. And they would have said,
maybe you can do it. Maybe you can't. We don't have the airwaves or we do. When we started this,
we literally set up the stuff in our living room from our house and had one person just kind of
sitting there editing. I think it was like maybe 300 bucks in equipment. Granted, it didn't sound
great and we were a mess and didn't know what we were doing, but the barrier to entry was basically
nothing. And since then, it's obviously when we're sitting with you and we've done this you know six or seven hundred times well you had the luxury michael of
creating as you went i mean that's everybody's got that luxury today just do a little this a
little that throw it all on the wall and see what sticks you know but if you were creating your
business 20 years ago you would need a lot more buying power to do those same experiments rent
a billboard put a page in the newspaper you It was very expensive to build a brand, but not today. What were some gatekeepers
that you experienced when you were on Shark Tank? Or maybe there wasn't any.
Oh, we have a million bosses on Shark Tank. How do you get through all that and sort of
navigate that before you're on? You've been on 11 seasons. Yeah. You know what you do? You perform well and hope they don't fire you. If you think people in the entertainment business
are working for themselves, ah, in lip service you are. But you're no good a season, you're not
invited back the next season. That's how it goes. We've got gatekeepers. It's owned by three
different large companies. Everybody weighs in. I get more opinions on what outfit I shouldn't wear
than what outfits I should wear. Like what? What do they tell you to wear and what do they tell you
not to wear? Well, you know, if too much leg is showing, it's not a good thing, but I've learned
how to pose in the outfit and get the approval before I show the leg, you know, certain patterns
they're afraid of because it's no good for the camera. Most of it's legitimate, but they want a certain image.
And if you think about it, you're moving part as a talent,
as part of the set in a way that the furniture is.
You know, if you're going to be navy blue on this sofa,
you're going to fade away.
They're not going to like that.
So it makes sense.
If I was a producer, I'd be the same way.
If you were to go in business with any of the Sharks,
which one would you pick?
Oh, Mark.
He's got the most money.
And also, in my opinion, he's the most handsome. I don't know. I don't know if the money is influencing me, perhaps, but I think he's handsome independently of his wallet. But he's the most
loyal husband and great father. And his wife wouldn't tolerate anything. No, Mark, it would be a safe bet.
He could be my partner,
even though I dream about marrying him every day.
So Kevin's not it.
Kevin, ah, high maintenance.
I think I'd be lower maintenance than Kevin O'Leary
any day of the week.
You deal with so much successful people,
so many successful people.
What is the common denominator
between all these people that you see? Is it their morning routine? Is it the way they set up their day? What
are little tactics that you see across the board? Well, everybody's got their own tactics, but
they're all going to the same place, okay, which is where they want to go. The most common ground
of everyone successful I've seen, the majority being self-made, you know, not that you can't do
it other ways, is they have ambition.
Ambition, it's kind of like an old-fashioned word, but I'm talking about the kind of ambition
that just people have to get to where they're going. There's going to be no excuse not to get
there. It burns. It just burns in them. That has been what's caused the people who get ahead
to work twice as hard as the next guy
to never give up to keep plugging away to not hear no because they want to have well they have
to get to the finish line it's not want to they have to do you think that's something you're born
with or something you can learn i think part of is you learn for me i learned it by being the dumb
kid in class and being insulted my whole life. So I'm getting even basically.
Like, you think I was dumb?
I'll show you who I'm not dumb, you know, because I had that disability.
But other entrepreneurs I've invested in that have been wildly successful have been people
have grown up with a drunk dad, a single mom, known poverty, struggle.
They've never had a vacation.
They were a breadwinner before they
were ready. I mean, all these hardships that people encounter at young ages are always a
great formula for succeeding in life if they don't feel sorry for themselves.
I want to talk about that a little bit.
That's a dividing line, truly.
Can you go more into that? Because I think we've talked about it and basically, I think that
there's a lot of victim mentality right now.
And for whatever time, maybe because-
I'm sorry, what mentality?
Victim mentality, right?
I think a lot of it is maybe because of the way we engage on a lot of these platforms.
Communication is so fast.
And you maybe find communities that are willing to kind of wallow in pain with you, right?
Where before, maybe you kind of feel a little-
Get a better audience today.
Yes, right?
And listen, I don't want to say there aren't victims because there are.
But what I always say to people is it's much easier to find sympathy now.
And when you find that sympathy, it validates your feeling.
And then the problem is then it's hard to get out of that feeling because you have a group that's saying, oh, it's okay to be like that and to feel like that.
So maybe just talking through this a little bit more and what you see being the detriments of that kind of thought.
Well, you said it very well, especially in one regard.
There's a large audience to join your pity party, right?
So you get away with it a little better.
But you don't get away with it in life because people who feel sorry for themselves don't move ahead.
It's just that they put themselves in slow motion, basically, if motion at all.
So I believe that everyone I've seen very successful, and it doesn't have to be
in business or in a money sense, but in a social sense or whatever the cause is, they really have
taken the same hits everybody else has. That's what life is. It's a bunch of hits, a bunch of
obstacles to get through. But when they take the hit, they feel it like everybody else,
but they don't take much time for feeling sorry for
themselves.
They're kind of like a jack-in-the-box.
Hit me on the head and they should stay low, but they pop out of the box.
They hit me again.
That's probably a low IQ of some sort, but it's the ability to keep getting back up and
taking a hit, taking a hit.
And it's about just not allowing yourself the liberty and wrong luxury of feeling sorry for
yourself. Yeah. And I think especially like we all say like in a career and business and a job,
like there's no such thing as undefeated. Like at least in my life and Lauren's like, it's been
a bunch of little failures along the way constantly. And then, you know, getting back up
and refining, but there's never been like, Hey, that's a perfect track record. There's so many
things that we've done that have been quote unquote mistakes, but I don't
consider them failures because we don't quit, right?
You just keep going.
Only because you didn't quit is why you see them in a bright light.
But if you get hit with stuff that you don't recover from, it stays with you forever and
it's not a bright light because you never move forward.
But you've discovered the need or maybe just the habit of constantly trying.
And, you know, I'm always amazed at how many parents ask me
or tell me about the son or the daughter who kind of hasn't come out of the gate yet.
If only they could find their right thing, their right passion back to that again.
And I really believe the people that succeed don't necessarily have a passion
or even discover what they're so good at,
but they form a habit of trying. And when you're in the habit of trying, that's what confidence is.
You know, hey, once the shit's going to hit the fan, but I know I'm going to try harder than the
next guy. And in the trying harder than the next guy, you always succeed a little better than the
next guy. It's just numbers at that game. It's so important what you speak to. The most important
thing. It's so boring to listen speak to. The most important thing.
It's so boring to listen to, isn't it?
No, but it's like dating.
I mean, you see these guys and on paper, maybe they don't look like.
I thought you were married to her.
Yeah, I am.
You're actually going to be talking about dating?
I'm going to be flirting with you a little bit.
You're out of your mind.
Stop.
It's a safe space to come and bring.
Give him a kick.
Yeah, yeah, yeah.
I bring women like yourself.
I flirt with them a little and I watch and see if they're.
He's flirting with me.
He can flirt with you. I'm a little old. That's right. Well, yeah. I come, I bring women like yourself. I flirt with them a little and I watch and see if they're- He's flirting with me. He can flirt with you.
He can flirt with you.
I'm a little old.
That's right.
Well, listen, you know.
This is a cheap thrill for me today.
Keep it coming.
Keep it coming.
But I always, you see these guys-
Do you want me to leave the room?
Yes, I do.
I have a lot of friends of mine,
like you'll see this guy on paper,
super tall guy, good looking,
but very shy and won't ever like
kind of go up to women.
You see another guy, or maybe on paper, he doesn't look like the Casanova, but he's willing
to go and ask the women over and over and over and like take all the at-bats.
And to your point, it becomes a numbers game.
And then there's that confidence that I think is attractive to both sexes, right?
Where it's like, you know, coming out of your shell a little bit and just like being somebody
that's willing to receive a no
and keep going. Yeah. Well, it's hard to get a no from a girl and walk back to your seat, isn't it?
It's easy to think about it. But you know what? I have noticed that when I've been with a room of
very beautiful girls, and I'm older, so I'm just observing, I notice the prettiest girl doesn't get
hit on. It's the second prettiest. So if the loser kind of guy, not so attractive guy,
goes up to the prettiest girl, he's got a better shot
than he has at the second prettiest girl.
You heard it here first, guys.
Take notes.
Yeah.
Ask that pretty girl to dance.
I would love to go back to your childhood.
You mentioned it a little bit.
You said that you felt stupid, which is shocking to me
when you were young.
Can you elaborate on that? Yeah. You know, school is a weird kind of a place for most of us. It's a great place you
learn to learn. Okay. But if you have a learning difference and there's probably one in 10 kids
that have that. So it's not uncommon. You learn differently, but you don't learn in the school
system. You can't understand digits. You can't understand numbers, letters. Letters don't add up unless you could visualize. I always learned the word dog really fast because
I pictured a dog. But how do you picture where or there? If it has any kind of component in that,
you can't learn it if you're dyslexic. So in school, the way they did it then, and they still
do it somewhat now in private schools, they have you read out loud in front of your peers. For me, that was hell on earth. I learned shame having to read out loud in front of my peers when
I couldn't pronounce words. And so of course, like anybody, that would scar someone terribly.
But why it's dangerous when you're a kid is you're forming an image of yourself.
And so it does more damage than if someone insults you when you're older, when you're pretty cool. Right. And so at that time it was the worst thing in the world. But as I came out of school
and got out of that damn jail house and went to my jobs, I had a different side of me. I was a
charmer and I charmed my way into those jobs and out of those jobs and got paid and got the most
tips and all that. And that kind
of thing wouldn't have found me or I wouldn't have found it if I didn't have that terrible
experience and determination to be a somebody. That taught me the burning desire, I'm going to
be a somebody. What were your parents like through all of this? Were they supportive to you or no?
Yes. Well, I had a wonderful mother. I had nine siblings, so they didn't have a lot of
time. I know you can't imagine that. And I grew up in it. I still can't imagine it. I saw it.
Same mother? Of course, same mother and same father. We think,
although one child doesn't look like us, we're always talking about him.
But we had 10 children. But I'll tell you what my mother did well, considering she was a lady
with very little
time.
She decided what the birth, on the birth of each child, I should say, or close to it anyway,
what she thought their great trait was.
And she told us and made us perform.
And for me, I had a wonderful imagination.
So she told me not to worry about school.
Kind of crazy in a way.
She said, with your imagination, Barbara, you'll learn to fill
in all the blanks or some kind of thing like that, she said to me. But I believed her. I was a kid.
So what was great about my mother is she underlined the positive. And there's a positive
in anybody. And that's what I used to build my business. I could see the positive in anybody
and think, how could I build on it? Just like my mother did. I kind of like had a cheating
system to build my business, you know, but thank God for my mother to offset the school experience.
You do what your mother did now. Yes, of course I do. Wouldn't you if it was a good formula?
Yeah, that's very, very smart. So what was your first epiphany or taste of success from a really
young age?
When can you remember being like, wow, this is what this tastes like?
It was a magical day in our childhood. I was probably 12, 13 at the time.
And my father decided to go out and start his own business with my mother's support.
He was a printing press foreman.
He washed trucks at night, but he always wanted to work for himself.
And he just had all these kids to feed, so he never had that choice.
One day, he decided to finally do it, and he called his company.
It's almost like a made-up story.
I'm not making this up.
He called his company Pre-Press Preparations, and he named himself Paul Peterson.
And when people called, very few callers, he would say,
hold the line, let me connect you with the president, Paul Peterson.
And he would change his voice.
He had one job, making a belt buckle box, designing it and producing it.
His first job got $1,000, got paid.
My brother Tommy and I drew the buckles because we could draw well.
And then he took the $1 thousand dollar check home and passed it around
the dinner table. And he said, guess what, kids? We're rich and we're going on vacation.
And we went off to Asbury Park for a week, the first vacation of our life. And we knew we were
rich. It was the week we were all rich. We went to Asbury Park in one of those big houses where they rent rooms
and just played all week. It motivated me. We never got another vacation, of course,
because he never got another job and he was back to the printing press.
But for that week, what an inspiration. All of us remember it. It was like we were exception in life
and taken out of our little life and to be rich for a week.
Not that I value money because it's complicated.
Oh, no, I do value money.
Who am I kidding?
I'm lying to you.
I love money, but it's not cracked up to what it's supposed to be so far as satisfaction goes.
It's great for options, not on satisfaction, honestly, and it complicates life.
So I could tell you what
says bad about money is good about money, but I still want money. But I think I forgot your
question. I started talking about my love of money. No, you're telling me about your first
taste of success. And it sounds like it had to do a lot with your father. Yes. What was maybe your
own taste by yourself, your solo taste? Well, you know, when I was building my business, I was very young when I started, 23, and I was
always in hock, always owed more money than I had, but always believed somehow it would work out.
I got that from my mother.
And this is the real estate business?
The real estate business here in New York City. When I started, the business was at
a whole boys network. They didn't want me in. They didn't notice me. I shouldn't say they
didn't want me in. After a while, they didn't want me in.
But at first, they didn't see me.
I was invisible.
That's an advantage though, right?
You slipped through the back door.
No one sees it that way.
You must have had the same.
I love coming down the chimney.
Yeah, and getting eaten.
I'm going to borrow that.
Coming down the chimney.
Yeah, because it's an advantage.
You kind of are quiet.
But I'm sure once they noticed you, you were screwed.
Or you're not perceived as a threat to their business in the beginning, right?
Until I was number two.
Okay, so you come in, they don't kind of notice you.
Yeah.
And then you started succeeding.
And then?
Well, you know what?
I started doing more than succeeding.
I don't think you could have measured my balance sheet at any point along the way where I didn't
have losses.
So maybe I wasn't successful, but I was sure building fast. I was outpacing anybody on the strength of my ability
to build through people because that's all it is. You have people to build with. I had the ability
to outcreate anybody. I could try anything because nobody was watching. The big guys were vested.
They had reputations, big brand names, lots of money. They had attorneys. They had accountants.
They had vetting machines. They had to vet everything for big brand names, lots of money. They had attorneys. They had accountants.
They had vetting machines. They had to vet everything for security. And not me. I would think of an idea on a Monday, throw it out in the street on Wednesday, see if it worked or flopped
and do a new one on Thursday. So I had the freedom like a bird to do whatever I wanted.
Do you know what an advantage that is? Give us an example of an idea that you would throw out
on a Monday and execute on a Wednesday. I was in a bet. I have so many of them, but the ones that just came to my mind, I'll tell you,
I had a terrible, terrible year. I owed 70, I remember exactly what I owed, $76,000,
which maybe doesn't sound a lot to you, but that was probably four months overhead enough to put a
little business out of business. I probably had at that time, maybe 12 agents in my company.
And so I didn't possibly know
how I was gonna make ends meet it was a terrible real estate market interest
rates were 18% well I was in the hock I was actually writing like kind of a
goodbye speech from my Monday meeting which we always had a sales little mini
meeting on Monday and I thought of an idea to sell 88 apartments that I was
asked to sell which was no way to sell it.
Nobody wanted these dogs.
You know, they were horrible units all over town owned by a big insurance company.
And I thought of an idea to sell them like puppies.
Price them all alike, I said to the developer.
And he went along with my idea.
Price them all alike.
Let's call it a secret sale.
Let me just announce it to my agents.
Tell them to only bring the best customers.
Let's spend no money on advertising.
They didn't want to spend money.
And let's have a one price sale.
And I announced it exactly that fashion.
And the morning I woke up, I had, we had 88 apartments.
I had probably 140 people in line waiting to buy the, we, it was sold like hotcakes
in the worst market.
And I made over a million dollars.
I paid back the money I owed. I opened a new office. People thought I had inherited a rich dad or something
overnight. That's when my competitors really stood up and noticed because I got so much publicity on
this sale by accident. I was just trying to survive, you know, but if it hadn't worked,
what was lost? Nobody showed up the next morning. Okay. What do we do today? You know, you're just
throwing stuff out. That's the beauty of being small. You can out-create the guy with the big money.
The guy with the big money can't out-create you. He can't move with speed. It's like he's got a
giant battleship he's got to turn. You got a speedboat. And again, that's why young people
today even have a larger opportunity because of social media
being for free if you want it, if you're creative enough.
It's a perfect platform really for a little guy.
When you have all these apartment buildings and all these people outside, did you immediately
know, oh my God, I did it?
Or is it something that you had to see later down on the line?
You know what?
I thought to myself, holy shit.
I thought my mother was right.
This is one of those Catholic miracles she always told us about.
I thought God came down overnight and made it happen.
But I'll tell you something.
When I saw, I walked into the sales office.
We had the list to hand out exactly at nine o'clock.
You know, but it was all in one location.
So I was there.
And when I saw somebody like was eight or nine arguing that somebody had cheated,
he sent his wife to one unit and he was going to the other.
They were arguing about it.
I knew I had a hit.
I was like, anger, this passion in this room.
And when you then get this huge office and you're able to pay off everything
and people start noticing you, what happens then?
What happens when the big boys notice you?
You know what?
I don't think, I don't even know.
I don't even remember.
But do you have a seat at their table?
Are they now?
Oh, no, no, no.
No.
Do you think the big boy is going to make a seat out of a table for someone who's getting
stronger?
No, they're going to stick you on a stool as often as they can and look down at you.
No.
So what are some experiences that you can look back on where, that it kind of wasn't fair how they were treating you?
Oh, whoa.
One of the toughest ones because I like to be loved.
I'm not the kind of person that wants to be hated ever.
I so much wanted to be loved and I had run an ad campaign.
There was no MLS in New York
and I was thinking it was unfair to the homeowners.
They pick one broker and only
their customers saw it. So they can't get their real value. So my idea was let's start an MLS.
I didn't know what to call it. And I didn't call it an MLS. I called it central listing. And I
advertised to the public on remnant ads that were cheap to buy in the New York Times. You should
list your apartment with the Corcoran Group. That was me. Because we share our listings with the whole community, which we did.
It was like being Robin Hood.
And to my surprise, honestly, the whole brokerage community piled against me and brought me
on charges to the real estate board, which was our governing body.
And they were telling me I was falsely advertising, which wasn't. But anyway,
they chased me for three months, hired a big attorney. But it's funny, the guy that I sold
those units for, we told that story earlier, Bernie Mendick, was the president of the board.
It was the only contact I ever had well in my life because I had sold his units and he loved me.
I went to him and he squashed the
lawsuit. Maybe it wasn't even legal. I don't know, but it was over and nobody could get their hands
on me anymore. You know, they couldn't pile up like bullies anymore. I was again, free to do my
thing. And I raced ahead. Yeah. Besides the moment that you made a million dollars after that,
where there, I'm sure there was many pivotal moments of your success. What was the next one, sort of the next year? thought it was a great idea to put all my homes on tape. Okay. And this was before the internet.
So I hired a videographer. I hired a makeup lady to make everybody look beautiful,
beautiful photography. And I put all of our apartments on tape. And I said, hand out the tape to your customers. They don't even have to look anymore. We bring the apartments to them.
Yeah. My agents handed the tapes of the apartments to their customers.
Great idea. We were ahead of the time. I couldn't wait to see. I spent $77,000 on those tapes and
they're rotting in the basement of my store next to Zabar's. And it was a total failure.
But this is the lucky part. I was thinking how to save face and how to announce the failure
without calling it a failure and how to cover it for the next week of my sales meeting. And I had dinner with my husband who was a Navy
captain who was playing war games in career. And he said they were playing the war games on a new
medium called the internet. And it was in real time and he was all excited. And I immediately
went to my office, registeredcorcoran..com and we had two sales that week boom
boom it was like light boom boom out of London two young guys sight on scene bought two apartments
well I knew what I had stepped in it was the next thing that was going to change real estate so much
so I had two whole years to experiment before anybody went on the internet with real estate
mid-70s look up when the internet was.
The government had it first.
It was really, really early.
But you know why it took them so long, honestly?
Because they weren't paying attention.
I took all my URLs.
I registered all the URLs of my competitors.
You're allowed to do that.
I own them all.
And I waited for them to call me.
You find that funny?
Well, this way I had a gauge of when they woke up.
And you know, the largest companies call last.
Proving the point that we were talking about.
Again, the little guy moves ahead first.
They were asleep at the wheel.
They were the biggest companies in town.
Called me like three years later.
You have our URL.
We want it back.
All right.
Oh, thank you.
You just woke up.
I get it.
By then I had chat boards.
I had terrible video.
I had flying through apartments, all the stuff that didn't work.
But I had like almost four years to experiment.
What an advantage that was.
That internet brought me from, I forget where I was when I started,
maybe number five, number six in the marketplace to number one.
It happened so fast because I had technology.
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Did you always plan to sell your business? Was that the plan from the beginning or no?
Never. Sell my children? Sell the love of my life?
I couldn't fathom.
Fathom, fathom.
What is that word?
I'm not the best at pronouncing things.
Ask him.
We get a lot of poor reviews about it.
I get in trouble because I can't pronounce it.
At least you get attention.
Yeah, it's true.
At least I get attention.
She just learned how to pronounce my name last week.
Been together 20 years or so.
I'll use a different word.
Expecting.
I couldn't expect that or dream about it.
So at what point was that even a thought in your head?
Well, I had a thought that led up to it, which is a cousin of a thought.
When I started my business the first day, for whatever reason, I know it sounds crazy,
I saw an image of myself as the queen of New York real estate.
As clear as I could taste it and touch it, I said, I'm going to be the queen of New York real
estate. And now it sounds like a fantasy. But remember, I spent all my years in school
fantasizing. I was good at fantasizing. I had it covered. I had that dream that I had to be the
number one queen of real estate. And one night I was in my office with Esther Catlin. I kept careful records of all my competition, the listing rates, what prices they were,
where in town they were. You did the head counts. By then there was an MLS of sorts.
Anyway, I realized that night with Esther, we're number one. We're actually number one.
And I said, let's sell this place. It just came out of my head. Let's sell this place.
And she said, really? Yeah. Let's sell it. Three months later, like a Zoom marriage,
we had it sold. Boom, like that. And is it just because you kind of reached
the top of your field? I reached my dream. I couldn't again imagine where else I wanted to
go with it. I had no picture. I got to where I wanted. Figured time to check out, you know?
It was very rash, I realized,
but that's how life is sometimes.
Do you go out and kill the tiger and get the sale
or does the tiger, like, does it come to you?
Well, I did something that I think
was pretty politically savvy.
I looked up to see who was buying companies
in the real estate space, okay?
And the biggest player was NRT. And then I looked up to see who was buying companies in the real estate space. Okay. And the biggest player was NRT.
And then I looked up their board and I saw an attorney on their board.
And I called, I won't give you his name because I don't even know if it was legal, honestly,
but I called on his part.
But I called him and said, would you perchance know anybody who would be interested in buying
my business?
I have so many dollars in sales.
It's a great business.
And he said, yes, I do.
He never said he was on the board.
I knew he was on that board. He went to the head of NRT and that's how we got the deal done fast.
He was an inside man, so to speak, on my side. I think he thought he was the inside man on their
side, but I saw him as the inside man on my side, you know? Yeah. I mean, that's smart. That's going through the chimney. Well, let me add one thing to add a dose of reality on this. He came back fast with a $22
million offer. And I was on a chairlift with my roofer brother, John. And he said, you ought to
take it. It's a lot. And I said, I'm not. I'm going to tell him I want $66 million. And my
brother said, you're crazy. Why?
I said, because it's my lucky number.
They will bring me luck.
And that's exactly what I went back with.
And that's exactly what they paid.
I wish my lucky number now was 150.
I know I was going to say.
I should have thought about that. 66 is a great number.
Yeah, it was good enough.
So when that sale goes through, what is it like when it goes through?
Are you celebrating? Are you at home in your apartment by yourself? Like, what is it like when it goes through? Are you celebrating? Are you at
home in your apartment by yourself? What is that like? I think on any account, it's probably a
weird sensation, surreal for anyone who's never done it. But for me, it was particularly complicated
because I signed the contract on the eve of 9-11 Friday night. And then they welched on the contract
and didn't want to close because it was an act of God in the contract out wow. And then they welched on the contract and didn't want to close because
it was an act of God in the contract out clause. And I knew the deal was off. It was a heartbreak
because I really, again, saw the sales and I couldn't, if I saw it, I figured it had to happen.
And so on Monday, 9-11 happened and I felt terrible, but my mind was so much on the sale
of my business and it falling
through. No phone calls were returned to me. I was a genius on Thursday. They couldn't wait to
talk to me. And by Monday and Tuesday, I couldn't get a return call. So I saw the writing on the
wall. Okay. When they did close on the sale and I could tell you the interim story of how I closed
the deal. Well, I'll tell it to you because you could cut it out if it's too long, right?
No, tell it, tell it. Okay. I went, I bought myself a toy gun, a nice silvery toy gun,
a toy gun. Really? It looked like a toy, like cheap plastic. And I went over to the head of NRT
and I asked to see him. I was shocked the ladies, because I called him. I didn't get return calls.
I was shocked. She let me in his office. He had a huge conference table and he said, sit down, real gentleman. And I threw the gun on the table as an illustration,
like a show and tell. The gun to me represented the Corcoran Group. I'd replaced all the technology.
I opened three new offices. 40% of my staff was brand new and trained. They hadn't kicked
into production yet. I knew the potential of this business. The idea that somebody was lucky enough to get this business, I totally believed in.
And the gun was an illustration of the bullets all loaded. It's shiny. It hasn't even begun to
fire. I needed a prop, but he thought it was a real gun. Of course, he jumped back maybe 10,
30, 40, 50 feet. Whoever knows. I never saw a guy jump backwards so fast.
But then I gave him my pitch and
to his great credit he said, okay, just
don't let me lose any money.
And that was it. It was a five minute pitch,
a very important pitch. I
should have left out the gun, I realize in hindsight.
So if someone's coming to pitch
Barbara on Shark Tank, bring a gun
and throw it across the table.
You won't get through the tunnel.
I don't know if that flies these days.
No, no, it wouldn't work.
I don't think so.
I have another,
I have maybe a pivot question for you.
You work with so many people at this point
and you have and you've invested in it.
When you're hiring,
there's a lot of people, you know,
looking for-
For my own company.
For your own companies.
What traits are you looking for?
Always the same old traits, a short list.
I'm looking for attitude.
Give me anybody with the right attitude,
I could teach them anything.
Even if they're not smart,
I could teach them to do something better
than anybody else in that arena,
even if they're not smart.
And if they're smart,
you could take them to the moon and back.
You don't know what you could get out of them.
But I am very good at spotting the talent in people right away
where they have the potential,
but I don't even think of that
if they have the wrong attitude I I hire happy people I've never gotten anywhere with
somebody who's not happy and I have learned because I learned through experience I used to
when I was able to recruit out of other companies get get producing salespeople rather than grow my
own they were coming my way at some point I I hired a lot of miserable people. They were charming with customers, but they were miserable to live with. And finally, one day I realized I
gave up teaching them to be happy. I thought if their mother could make them happy until they got
to me, what do I think I could make them happy? I got rid of them. I fired complainers all the
time. Got them out of the house. So that's what I was going to ask you. When you say miserable,
do you mean like you just mean someone who's constantly complaining?
You don't have to constantly complaining.
Some were better sharpshooters.
They knew where to hit you when you were low and knew how to hit a colleague or steal from a colleague or badmouth somebody when they shouldn't have been doing it.
I generally find negative people are fairly smart.
Positive people always aren't.
They always aren't smart.
Maybe it's a great trait.
But no, some of them were big talkers, but one thing they had in common, if they were saying negative, they needed somebody else to be negative with them. So they suck out your talent. Hey,
listen, there's a space in every business for critiques. I welcome criticisms, let you know
what's going wrong before you're able to see it. That's not what
I'm talking about. I'm talking about
somebody who just sucks energy. They're like
thieves in the night. You have to get
rid of them to protect your good stock
and people that are capable.
I don't know how we got on the negative. You're depressing
me just talking about it.
I think sometimes, in my
personal experience, maybe, I don't know if you've seen this as well,
sometimes those are even some of your best performers, but you got to cut them because
they drag everybody else down.
Yes.
Right.
Like they've been on paper.
I'm sorry.
I'm so sorry you had that experience because it's frightening when you realize that, that
this person is making 60% of my overhead.
I can't fire them even though they're killing me in emotion and energy here.
And everybody else. And everybody
else, quietly everybody else, but really killing the boss. Because it's your responsibility. You're
the parent. You're there to protect everybody. So it's going to hit you hardest. But let me tell
you, I fired my first top salesperson who was so miserable. I almost sold the business to Merrill
Lynch one year for, what was I selling for? $120,000. What a shame. Five years later, I sold it for 66 million.
Oh, Jesus.
But this complainer was the one who was getting me to think about selling the business to anybody
to get out until I fired her. And I'm telling you, I learned a valuable lesson. I fired this
lady. I'll give her a false name. I'll call her Mary Jane. She wasn't any Mary Jane.
I have to, Cruella DeVille.
I fired her one week.
And the very next week, Norma Hirsch walked in the door, wet behind the ears, classy lady.
She even had false eyelashes when nobody had them on.
And she walked in.
I said, she's a seller.
And she outperformed the woman I fired within six months boom I got rewarded for my confidence or for getting over my fear maybe and I always always was quick to fire
even good producers they always got replaced and you know what else when you get rid of someone
who's a complainer you could feel in the office I could feel it in my bones. It was a lift. Everybody lift up.
It was like taking a thorn out of a horse's hoof or something.
The whole office benefited immediately.
Yeah, because everybody's already kind of thinking and saying it,
but they're scared to speak up because maybe that person's performing
or bullying or whatever.
Oh, yeah.
I feel as a boss.
It is a form of bullying.
Yeah.
And as a boss, they, I think, immediately respect you more
because they can tell that you're protecting not only them, but the business, right?
And they also know, okay, maybe that person was performing, but it's dragging everybody down.
So I feel like it also builds a different kind of loyalty and respect because they see that you have their interests at heart.
I was loved more.
That was a real long-term benefit.
You know what happened to me one day, very early on in my probably at seven people or so we were renting apartments so we were starting
to sell apartments and we had a great salesperson never said a word usually
people could sell well talk well okay she never said a word she would come in
the office keep filing things in her drawer she was making a lot of sales one
day I realized I said wait is she sharing her listings?
Which was my company philosophy.
You can't pocket listings on your colleagues.
And at night, you'll have to forgive me.
But we didn't have lock desk.
I looked in her drawer and I saw secret listing cards.
So I waited a little sales meeting on Monday, waited the end of the week.
I loved it.
I don't think you could do it today.
Anyway, I announced that Lor the week. I loved it. I don't think you could do it today. Anyway,
I announced that Lorraine had made two more sales. Let's give her a round of applause,
which was our usual thing. And I said, Lorraine, we didn't really have that listing at Sutton Place,
60 Sutton, 11F. Did anybody else have it? Everybody checked their notes. No, no. We didn't really have
that listing. I hadn't been checking her sale addresses.
And the two sales that week, she only had those listing cards. And I said, take your things and get out of here. Just like that. She got up, very upset. It was really cruel in hindsight, I guess.
Maybe you should edit this part out. And let me tell you something. That story was told for the
next 20 years. It became folklore in our business. And you know what? No one dare cheated again. I mean,
it was so much better than publishing a manual or say, don't do it. Just she was like a sacrificial
lamb. But the way I was able to justify it is she was taking money from my other people,
my good people. She had to go, But perhaps I should have privately let her go,
but I wanted everybody to remember it.
Well, it's hard.
I think, obviously, that individual,
that was probably a life-altering moment.
But for everybody else,
I think it establishes the boundaries and the rules,
and it keeps everybody honest in a way.
Or at least it lets people know
that they're going to be held to an honest account.
Yes, I guess. But honestly, if I was doing it again, I think I would be much more
empathetic to the woman as well. I think I had the virtue of my family in my head so strongly
that she had to go. But I think the how to go could have been a lot more gentle and perhaps
I could have figured some other way to make the lesson known. If you could give us as bosses tips on how to be a better boss,
what are those tips? Spoil your children and get your priorities straight. If you're a great boss,
you know you're working for your people. They're not working for you. The minute you get those
hats mixed up, you're not a good boss anymore. You're looking
from your viewpoint and you're not serving who is providing your living. I mean, when I sold my
business for $66 million, I knew there was one reason why I was able to do it. Those people gave
me that money. And so why wouldn't I spoil them rotten? I mean, my whole life, all I thought about
was what could I do for you?
How could I make you better?
What could I do now?
What could I do?
What could be better?
I always had the interest at heart, never my own.
And I got a free ride to the top.
I never thought I'm going to make a lot of money.
I always knew I would be number one.
But I wasn't hoping to make a lot of money.
That came.
I was kind of surprised by it.
And let me not tell you.
I'm sorry. can i return to your
earlier question because it's so so thrilling you asked earlier about what it's like to sell
a business you know what does it feel like the morning after i sold my business after 9-11 it
was about two weeks later i guess we closed i went to the cityank machine and I never asked anyone all the papers I signed with the money.
It sounds stupid, but I didn't say with my money. So I went to the Citibank machine in the corner
where I live on Madison Avenue. I put my card in to get my usual $200 cash a week. I always got it.
Same thing. Instant cash, you know, fast cash, whatever it is, put it in there, $200. And out came my credit card, my receipt.
And the receipt said $44 million.
I didn't get my third payment, but $44 million in my checking account.
So what the best part about that thrill that day is I get that thrill once a week.
I go to the city bike machine, the same one.
And I hear that, ch-ch-ch-ch and I hear that, she done that little machine.
It's like Groundhog Day.
Relive that thrill.
And it's still a thrill.
She is so cute.
Do you guys love this?
I mean, oh my gosh, so cute.
I don't mean to be cute.
I'm too old to be cute.
Okay, what's up?
She's so beautiful, say.
She is so beautiful.
She is so gorgeous so after all this how how long after
this do you start looking to invest in other people's businesses and other people's dreams
is this something that you just kind of fall into or do you intentionally decide that you're going
to be an investor no i should have had my head examined what's wrong with making a lot of money
and keeping it no i had to find something to spend it on.
No, that came to me happenstance.
I had to reinvent myself, which was no easy charge.
I thought I would take Italian cooking classes and have more time and retire.
Within one week, I was driving my husband crazy.
It was obviously not going to work already to me.
I saw that.
So I had to figure out what I wanted to be when I grew up all over again. But I was 46. You don't have the energy. 46 is very young, but you don't have the same naivety you have when you're 26, right? And so I decided I was going to go into a business
that tapped into the things I did well. I could talk. And what I really needed was attention. I
was needy. I was one of 10 kids that was still needing attention. So I went into the media business, the TV business.
It seemed to fit the bill.
And I became the real estate commentator through the falling of the market.
My timing was good at the Today Show and Good Morning America.
I forgot you did that.
I remember that.
Yeah.
It took me a year to even get a spot, though.
I mean, all the producers would invite me in,
never give me a gig or an opportunity
and ask me how much their apartment was worth.
That was a routine.
So when I finally got it,
I was doing about two, three years
and I got the call from Mark Burnett Studios
asking if I'd be on Shark Tank.
It happened just that way.
Did you know Shark Tank was going to be so successful
when you signed on?
I thought it was a fishing show.
I said I didn't fish.
They said it wasn't.
Wouldn't you think it would be?
I mean, if you don't know what it is, Shark Tank.
Yeah, I don't fish.
You know, that normal thing.
But when they explained what it was, I thought, yeah, I think I might be good at that.
I really didn't know.
And I wasn't very good at it.
I spent the first two years losing every nickel I put into all those businesses.
Had you invested in other businesses prior to going on the show?
Never had the opportunity.
You lost every single nickel that you put into every one of the first two years?
In the first year.
What was the first hit?
The very first hit, maybe year three, Cousins Made Lobster, actually.
Yeah.
Jim and Saban of Cousins Made Lobster.
They have a giant franchise of lobster trucks and stores.
Yeah, they were the first hit.
But when they were on the show,
this is the bellwether change.
That season, I finally realized I wasn't buying businesses.
I was trying to analyze businesses and be a big shot.
You know, like, oh, tell me about your returns, faking it.
And then I realized I'm choosing people.
It's what I did my whole life.
I choose the right people. And so I ignored the businesses and just chose the people and just zoomed in on
those people. And Jim and Saban were my first big hit. What's the most successful one that you've
invested in out of everything? Well, if successes make the most money, it's comfy, which is an
oversized sweatshirt. And in three years, 280 million dollars jesus christ i know jesus
christ is right whoever saw that truck coming yeah well an oversized sweater you're talking
about like the snuggie thing it's like a sweatshirt it's a hoodie they drop over they
call an oversized blanket it's like a like a snuggie type thing or is it maybe so i didn't
even think you're old enough to remember snuggie we remember sn Stuggy. We had Stuggy's matching with our Chihuahua.
Yeah.
That's huge.
Okay, so Comfy is the most successful out of all.
Huge hit.
They didn't know where they were going to manufacture it.
They didn't know who was going to buy it.
They didn't know what it cost.
They handmade it.
They had two on set and they sang a stupid jingle.
And they wanted, I forget what money they wanted.
It was so little.
It was like a relief to hear a low number.
But I bought a third of their business for $10,000 or was it 50?
Whatever was a minimal amount of money.
And I honestly thought, you know what?
They're never going to make any money.
But I love these guys.
They're so lively and fun.
And they'd be great to have a beer with sometime.
And I felt a little bad because I got no other offers.
Boom.
Whoever saw that come. It was like a little bad because I got no other offers. Boom. Whoever saw that come,
it was like a race car going down the track.
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Who's the savviest investor out of everyone, Mark?
No one knows.
No one knows. Oh, so there's not one that you could point to?
No, I would say if I had a point, it would be a run-up between Lori and I.
If I had a guess, the women. Do you know why men don't admit failure so well i mean i'll say to mark it sits
to my right or kevin on my left wow how you know there's a pitch on about say the golf industry
and i'll go oh how did you do on your super golf balls i invested last winter you know and mark
will say amazing hit it out of the park i go go to his assistant. I say, how did Mark do on that? And he goes,
We all tell each other lies. It's not just Mark.
We all have phenomenal hits,
but we don't get to see each other's balance sheets.
I think Lori just invested. There was a kid that we went to.
It was not a kid. No, he's our age. Went to high school
and middle school and elementary.
And he did that Nana Hats project.
Which one was that?
The things that go on top of the bananas.
I think Lori invested in it.
I kind of remember
all these pictures.
No, also Manscaped.
Manscaped.
We've had a lot of
candidates.
I didn't get that.
That's going to zero.
It's got to go to zero.
Please don't tell me
it was a hit.
Manscaped?
It's crushing it.
Like I said,
I'm sure it was a hit.
Edit that part out.
Was it really? Every guy needs groom their their nether regions like sorry
really yeah even beyond a gift you don't know the sales there do you the sales it's crushing
it went public i've just run out of time it went public it went public this is the worst interview
i've ever had i'm gonna go home and cry. You mentioned earlier about money
and you said that, I think you said
money is a tool. Wait, are you sure about that?
You didn't get the name.
Listen, Wolf, can we
Google if Manscaped went public? Well, don't give them
any more attention.
They happen to be an advertiser.
Manscaped.com.
It's just fine.
Yeah, they sent me over the Weed Whacker 2.0.
Listen, we're giving
them a free plug right here.
One of their stocks
so high, I'm in Christ.
Charge them more today.
Yeah, yeah.
But we've had candidates
from Shark Tank on the show.
Yes.
And what I'm always
interested in is
what does this actually
look like after you're
off the television property
and you're actually
doing the deal?
Like the behind the scenes.
Yeah, the behind the scenes
because you and I say, hey, we're doing this thing.
What does it look like when you actually start getting into that operating agreement
and the dollars and how is it flowing?
Does every deal go through or does some fall out?
And how much diligence do you guys actually get to do?
Because I'm assuming you hear the pitch, but then you also have to look and see,
hey, is this a real business and a real operation?
It's kind of like we're in the the normal industry you do your due diligence thoroughly
before you make an offer we get the offer done the terms of the deal done and then we do the
due diligence so it usually takes a couple of months to really do do good due diligence and
you do as much as you want and do you have the option if the diligence doesn't line up to say
always always and i would say maybe a third of the deals kick out for various reasons uh sometimes in some seasons almost as much as a half of them you know
and it's not that the person is very different than who you saw on set but the patent they owned
which was crucial at this particular deal a product deal that you assume they owned is owned by the
brother-in-law and won't give it back or things awry, like little hiccups that seem like hiccups, but they make a substantial difference in whether
they're investable or not. And sometimes the entrepreneurs get cold feet. They sold 30%
of their business. They said, what were we drinking that day? And they don't want to do it.
And they renegotiate the deal back to a small percentage. And sometimes the percentage goes
from 10% and they want to give 5% and the shark doesn't want to do it. So things happen. But I think the intent of the
due diligence is to move forward until you run into something that stops you.
It would be really interesting. We don't ever get to see,
even with all my entrepreneurs, I don't ever ask, what's it like on that other side? It's a great
question. Because we've had people that have been on the show.
Some deals have gone through, some have not.
And I won't put them on blast.
And they were talking about this process.
Yes.
And how did they find the process?
Well, I think some of them find it great because they get a great deal done and they're happy
with the investor.
And some of them are like, hey, cold feet.
And then there's others that maybe it didn't go through,
but then they got the attention of the show.
And then it later works out,
which,
you know,
I don't know how people feel about it as a booby prize.
Then realize that was a big cone of the attention,
but they all say that the,
that the experience helps them become a better pitcher and they can refine and
edit and they learn from the experience.
I mean,
they've all said that across the board,
but learn from the experience then to mean, they've all said that across the board.
But learn from the experience then to go out and get other funding and make a win of it
or just learn?
That's no good just learning for no sake, right?
I don't know.
Is it a challenge now in your personal life?
And how do I say this delicately?
When people-
Don't be delicate with me.
You're flirting with me now.
My wife's sitting here. All right. When people- Don't be delicate with me. You were flirting with me. Yes. Okay. All right.
When people know that you-
Are you manscaped?
They did go public.
Who went public?
Manscaped.
You just ruined my day, my year, my life.
Oh, you guys are that competitive.
Like actually really-
You'll get the next one.
You know what?
Manscaped-
Wait, was I on set that day?
Maybe I wasn't on set.
Saved my life here.
Well, can you look up if they actually took money from Shark Tank or if they just went
on Shark Tank?
They might have not.
A lot more people go on Shark Tank using Shark Tank as a means for them.
You know what I saw, which was crazy, that this was just on TikTok the other day.
I was on there.
Lauren sent it to me.
The guy that came up with Ring and came on and then became a shark.
That's a wild story.
Yes, we invited him back.
We hated to have him back.
I'm sure.
We all passed on the deal. I know I look like I'm doing a wild story. We invited him back. We hated to have him back. I'm sure. We all passed on the deal.
I know I look like I'm doing a cop out.
I wasn't on set that day.
I wasn't.
But would I have bought it?
No.
Anyway.
What is it?
It watches people?
No, no.
So maybe that's something to talk about.
Doorbell that sees people on the other side of your door.
Security measure.
Oh, you should have had me on.
I would have bought that one.
Actually, okay.
I want to go back to the-
I say that, but I think I would have.
Well, it's not too late to buy one.
That's a good idea. In your life, when they know you have 66 million dollars in a checking account and then we can go to the ring guy they don't they just know i have money
they pitch me all the time the cabbie pitches me i'm at a birthday party a restaurant do you have
a minute miss corcoran everybody pitches me the lady at jfk airport maybe three years ago pitched
me in the other stall.
She was pitching my feet.
Oh, Jesus.
But you have to see the comedy in that.
Yeah.
And you have to also be complimented by it.
I mean, you can be annoyed at times when you're exhausted, but you see the compliment in it
because people want to do business with you.
How many people get people indiscriminately coming and wanting to do business?
It's got to be a compliment.
So it happens all the time. But what I learned and what I was starting to say,
when I sold my business and had all that cash, everybody I knew had a $10,000 problem. And I
doled out $10,000 bills like it was nothing because it seemed like nothing. When you're
newly rich, I mean, $1,000, it's like, sure. I have enough money to buy a boat even,
you know? And so I'm doling it out. And I must've gone through maybe 10, 20 people when I realized
I need a bad guy. And I send everybody from that point to my accountant who played bad guy. I would
say, as long as my accountant loves it, I'd love to do it. I'd love to do it. And never hear from
again, go to the accountant. So here's my go- go-to well i shouldn't say it's a line what no say it well i don't know i don't
want well not the whole world watches your podcast all right i'll give it to you the whole world
watches this thing this is this this is the podcast well i'm gonna get pitched by your people
now and i don't have my go-to excuse i always say it's's against my ABC contract to listen to pitches.
Oh, no, that's good. Listen.
But it is true. If you pitch me, you can't go on
Shark Tank. You're disqualified.
And sometimes I use that,
but I try to put a little stop or my
whole life would be listening to pitches.
You have to. You have to have a go-to.
I wonder about it because you almost get the double
whammy where one, people know you're financially
successful, but two, they also know that you're regularly doling out money
for investing.
And so you don't only get the people that are like, hey, can you help me?
You also get the people that say, can you help me and invest in my business?
And I imagine that's challenging.
By the way, we're using that accountant thing moving forward, Lauren.
It's a great thing.
Great strategy.
What?
Go to my accountant?
Yeah, yeah.
Okay.
I hope that I sell my business
can I tell you the trim on it
sure
I'll make sure to tell him
he'll be calling
oh thank you
here comes another one
his name is John Doe
you mentioned earlier
it sounds like I'm making fun of people
I'm really not
it's just
it's just a reality.
You would be getting pitched all day long.
And also, you're a public figure.
You have to have a line that you say.
I mean, you have to.
Listen, I think this is a relatable thing, too.
And it's not, I mean, maybe.
I could be nice instead.
Maybe 66 million is not as relatable.
But there's always, you know, we all have that friend or family member that starts to
do well.
And all of a sudden, they become the family bird feeder, right?
Yes.
And I think that's dangerous because it changes the dynamic, right?
It ruins the relationship.
I've had that.
I've lost a couple of friends, sincerely, dear friends because of money, because I loaned
them money to buy a house in two instances and they couldn't repay.
Things went bad with their husband, whatever, whatever.
And they wound up very painful.
I mean, you could get a
business partner or mortgage any day of the week, someone with someone, but you can't get a new
friend. I mean, do you think that they end up hating you, though, because they can't pay you
back? And so the only way to deal with it is to have hate for you. I maybe hates too strong a
word, truly, but they resent sorely because of their shame.
Who wants to be beholden to a friend?
And you know what?
There's something wrong with that.
The dichotomy or, hey, $10 word, the balance of friendship is everybody's even.
Once you make it uneven, friendship doesn't work anymore.
I got more money than you.
It's fine as long as I don't have more money than you and I show it and I give it to you and you
can't pay it back.
Think of the craziness that happens there emotionally.
I used to lend money to friends that were doing certain things, right?
What happened was in many cases, it kind of ruined the friendship because to your point,
if it couldn't be paid back, even if I had written it off, it was a sore point of contention.
We all kind of knew this happened and it's this kind of like unspoken awkward thing where people can't move
past it's like absolutely it's a closure michael i'm going to give you a good word of advice because
it's something i've done in the last five years that i learned from my brother who has a small
business of his own he said when people want money from me now i freely give people money i mean i
don't give hundreds of thousands of dollars away, but to friends and friends and
family and cousins and somebody who's in a hard time, I always give them money and they always
want a loan. I said, this is not a loan. Don't worry about paying me back. I'm happy. I'm rich
enough to give it to you. You deserve it. No shame, no expectation, no imbalance. And I learned that
from my brother and it really does work
well yeah because
it neutralizes it
yes it does
and it's also kinder
and leaves the ego intact
how important is that
yeah
no I firmly agree
I think like
can I have a loan
you can have a loan
I'm testing you
100,000
yeah what are you going to say
go to my accountant
yeah let's talk to my accountant Barbara you mentioned What? Your accountant? I'm not falling for that. You mentioned earlier about
money as a tool and that you have a complicated relationship with it. What did you mean by that?
Well, it complicates people. Money is a god for so many people, whether they know it or not. And so if I have a new friend and I have
many new friends, okay, I'm very, very careful about believing that someone wants to be my new
friend. I'm always asking what's in it for them. Isn't it terrible? It almost makes you more
cynical. And I'm not a cynical person. I'm trusting, but you have to pause and think,
because I'd say half the people are working a scheme.
They want something out of it and they're kissing your butt in a way and making you feel good for the role motive.
It's not friendship.
But don't you think that fame adds another layer to that?
It's even more complex?
Well, fame is different.
It's not as damaging, I think.
If you're comfortable with any notoriety, you don't mind.
And I'm a friendly person, so I'm okay with that.
I think fame isn't nearly as damaging because it's magic to us.
Like, so you don't get a sincere conversation because they are thinking you're different than them in a better way.
You know, so it's ingenuous, but it's not the same as money.
Money just warps motivation and it's not as clear.
You know, somebody said, oh, I've loved you my whole life.
You're my grandfather's favorite shark, which I hear all the time.
I hate to hear.
You're my grandmother's favorite.
Really?
You know, you could take it on face value and say, okay.
But somebody with the money issue, you know, and then the pitch comes out later.
Not for the
business but there's something in your friendship they want out of you it's kind of get and then
you have to kind of come to terms that you fell for it and how do you gently get rid of them and
they're not there just for the friendship wacky for your children you have young children wait
till they turn eight nine ten eleven and start to see the money fame card. To your point, when people look at it, it's like, oh, you're different than us. You have this
platform or this thing with attention. There's a maybe different motivation to want to either
spend time with our kid or with us because you're then in that bubble. And to your point,
we've done this for so long and met so many people. And to me, people are people, right?
Your profession is your profession.
And some of those professions have a little more attention than others.
But it makes it harder to decipher who you have a genuine relationship with and why.
For your children?
And for the children, yes.
Does your kid really want to spend time with our kid?
Or are you trying to use the kid for a different you know
you know i think your kids will kind of learn that on their own it's part of the reason we
went to texas honestly because i you know i think good thinking though how did how did your kids
handle it well you know i have one son who's 29 and he grew up before i had uh any real notoriety
i was known in the real estate trade. That's different. In your industry,
you're well-known and respected. That's one thing. But Hollywood's something else, right?
Public figure of sorts is something else. That's what my daughter Kate came into. Kate is 17 now,
had a very late. And she regularly, by the time she was eight or nine, said, they don't want to
be my friend. They want you as a friend mom and she
dropped the kid they're not really my friend they're your friend mom so it but where it can
play havoc with a child and did with Kate and still I think is a is a challenge that she has
to deal with and I sometimes I feel guilty about it because I created it for her didn't mean to
she's got to deal with the challenge of who's genuine,
who's not at a very early age.
And it's kind of self-degrading for a child to realize,
even a split second or a week later or whatever,
they're not really after me.
They just like me because of my mother's daughter.
I actually think it's a superpower, though,
to be able to have experienced that at a
young age because then you can have a bullshit meter earlier on yeah but it's also you can you
can see people's intentions earlier on your i think that it's almost a gift you gave your daughter
the other side of it though is that it's not a normal like it's maybe challenging to be a young
kid and always have the bullshit meter because you might miss genuine relationships.
She does.
I could see some kids are entirely genuine
and she misreads it.
Yeah.
Yeah.
But to your point,
that is a great way to look at it.
I'm going to reframe my guilt
as a provider of good lessons for my kids.
If she wants to do a business deal,
if someone wants her to invest,
if she's going to,
I mean, it's a tool she can use.
And you know what?
She really can size up people just as fast as I could, including dogs.
And she's 17?
Yeah.
I mean, that's a pretty impressive skill at 17.
For an assortment of reasons, around the time our daughter's 13,
we will be becoming Amish.
And we will move out to the middle of nowhere and lose all technology
and just live. I'm going to grow a long beard. I'm going to have a horse.
Oh, it sounds so good. I doubt it. You're addicted already. Come on.
Before you go, I would love for you to tell us some things that you do to set up your morning
and nighttime. I know to be this successful, there must be like little tips and tools and
habits and hacks that you do.
Tell us some, like, how do you take your tea? Do you drink coffee? What time do you wake up?
Tell us those little tips. You're going to edit this part out because I don't have a good answer.
By the time I get home at night and could get a dinner on the table, which is mediocre at best,
Monday through Friday, I use all my power to make it to my bed and drop into it. I usually go to bed without washing my makeup on or for other.
I usually always have eye infections because I haven't even taken my lashes off.
It's just terrible.
I don't have a good routine.
But what I do do at work that keeps me on the straight and narrow is I always know what
my top priority is how to get myself ahead.
I have always.
How?
It's Ivy Lee.
Ivy Lee? Ivy Lee method. She's obsessed with this. Oh, I don't know what my top priorities are to get myself ahead i have always how it's ivy lee ivy lee
method she's obsessed oh i don't know what that is it's your top you just focus on the top priority
well i invented it how old is she ivy lee it's in oh is it he what's the name like ivy okay
is invented by a very famous man but i can't remember his name and i think his name is ivy
lee no it's not it's charles something he copied from me. It's called a to-do list.
Okay. This is actually, I want to stay on this. How do you identify your top priorities? Because I'm reading this book. Have you ever heard of this book, 4,000 Weeks?
I have heard. I have not read it yet. It's interesting because basically the context
is most humans only have 4,000 weeks. I'm depressing.
Yeah, it's depressing. I have less.
But the point is that at some point you're always sacrificing something. You can't get it all done. And the idea is that you just have to identify what your top things are and
then sacrifice the stuff that's not. And I wonder how you think about this. Anyone who's made a
success knows what their priorities are. You don't have enough time. You have to hit your A's all the
time. In my book, it's simple, but on this list is going to move me ahead. They're usually the
higher risk things that have a less of a chance to work at.
They're usually the things you have to call and pitch somebody or ask a favor.
The things we don't like to do.
I hate doing that stuff.
I'd rather spend my morning writing thank you notes on this special paper I have picked out in the right color.
Thank you so nice.
You'll get one from me.
Thank you so nice meeting you.
Those are the things I like to do, right? But no, I give myself that late in the afternoon as a treat. If I even
get to it by then, I hit the things I don't want to do. I don't want to do it. Just hit it, get out
of the way. And the minute you get out of the way, you're going to succeed so much better at everything
because you feel good about yourself. It's about self-esteem,
pushing yourself up. My A's are always the things I don't want to do. And they're always the things
that will push my business ahead. They're always the things with the lowest batting average too.
If I have four A's, I'm expecting to get one in four, but I'll try like the Dickens for all four
and I'll get one. But I'd much rather be writing thank you notes. I'd much rather be thinking of a creative idea for TikTok.
I'd much rather be doing this or that.
I have a hundred things better
than the things I really have to do.
Yeah, I find people, in order to feel productive,
and I was guilty of this for a while,
is you just put stuff on your to-do list
that you kind of like doing
so that it makes you feel like
you're being productive and busy.
You're in that job.
Of course I do it.
Yeah, but that-
Do you do that too?
Oh, yeah. It's always the stuff that's on there that you know you don't want to do and then you're like, oh, Of course I do it. Yeah. But that. Do you do that too? Oh yeah.
It's always the stuff that's on there that you know you don't want to do.
And then you're like, oh, I can't do it.
So you fill it with other stuff that's meaningless in order to make yourself feel like you're
actually doing something, but it doesn't move the needle.
You're like get orange shoes and a separate whole line and eggs.
Cross out.
Cross out.
Love you, man.
So what about your like morning?
Do you have coffee, tea? What time
do you wake up? I want to know, is there a beauty product you love? Oh, oh, that's easy. I am
consistent. I must say I'm an early riser because I do early work usually. So I have to get up early.
What time? Usually 610, 615. Okay. I always work out at either seven or eight, depending upon my
day. Not every day, three days a week. Okay. okay and that's too much it's about three days too much of my book i hate working out but i do it i've been doing it
since the day my son was born and he's 29 i never miss it even on vacation well now on vacation i
do it on zoom you know yeah so i just work out i have my cup of coffee and some sugary bun that
has no nutrition that tastes delicious.
Even if it's stale, I'm shoving it down my throat with my coffee.
Because coffee without a bun is no good, my book.
But the most important thing I think that I'm consistent about is on those alternating days during the week, three days a week I work out.
And what I've learned is I leave my sneakers by my bed because I really want to call in
sick, honestly.
And Margaret, who works out with me, comes to my door or I wouldn't work out.
I admit my failure.
But I just look at those sneakers.
I think I just got to get my feet in them.
I just got to get my feet instead of just going upstairs barefoot.
You see?
So once I have my feet are in that sneaker, it's like I'm committed somehow.
I've never taken them out and called Margaret and said I'm sick.
Where can everyone find you, follow you, support what you're doing, watch you, all the things?
Anywhere.
You just find me on social media.
I'm out there, Barbara Corcoran.
And your book.
Oh, my book.
That's an old book.
It still sounds like a gorilla.
I'm going to buy it literally right now.
Michael Sett mentioned you have a book.
I'm going to get it on my Kindle.
Okay.
What is your book called?
It's called If You Don't Have Big Breasts, Put Ribbons on Your Pigtails.
But then I republished it as Shark Tales.
And you should probably get that one most updated.
If you don't have big breasts, put ribbons on your pigtails.
Isn't it true?
That's true.
Yeah.
You don't have that problem, I see.
I don't have that problem.
She sure doesn't.
Mine are real.
There's a happy husband.
A real expensive.
I bet not.
Thank you, Barbara.
Barbara, thank you for coming on.
Since I was just on vacation, we are giving away driving gloves.
All you have to do is tell us your favorite part of this episode on our YouTube channel.
We are now doing episodes on YouTube.
Just comment below your favorite part
and we will send one of you driving gloves
from the Skinny Confidential.
I wore them my entire vacation.
I'm obsessed because they keep the hands
and arms looking youthful.
You know who feeds the dogs every single morning?
Me, Lauren, me.
And you just try to remind me like,
hey, do you remember which one the wet food is?
And I said, of course I do,
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I'm like a sous chef in there.
But you know who picked the food, Michael?
Me.
And I picked the farmer's dog.
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I want to give my dog the best food possible.
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