The Skinny Confidential Him & Her Podcast - Simon Huck On How To Get & Keep The Career Of Your Dreams, Reality TV Early Days, & How Your Passion Can Unlock More Than Just An Income
Episode Date: February 6, 2023#541: On today's episode we are joined by Simon Huck. Simon is a serial entrepreneur and marketing expert who has made a name for himself as a leader in the industry. With a background in fashion, Sim...on has built and managed several successful businesses, including the branding and marketing agency, Command PR. He has also been a regular commentator and cast member on various television programs. Simon joins the show to discuss how we can get and keep the career of our dreams, the early days of reality television, how PR has changed, and how your passions can unlock much more than an income. To connect with Simon Huck click HERE to learn more about Lemme click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential. Introducing the BOUGIE DRIVING GLOVES. Sun protection gloves with UPF 50 help protect your hands and arms from harmful UVA and UVB rays from the sun. Get early access to our newest launch by clicking HERE to sign up for texts.  This episode is brought to you by Sunday for Dogs Sundays is air-dried dog food made from a short list of human-grade ingredients. Unlike other fresh dog food brands, Sundays is zero prep, zero mess, and zero stress. Get 35% off your first order by going to SundaysForDogs.com/SKINNY or use code SKINNY at checkout. This episode is brought to you by Arrae Arrae's product line is comprised of three products, Bloat, Calm, & Sleep alchemy capsules to help solve everyday problems that women constantly deal with. Use code SKINNY at arrae.com to get 15% off your first purchase + a free Sleep Mini. This episode is brought to you by Thrive Market Thrive Market is the go-to for all of your grocery and household essentials- and it's all conveniently delivered to your doorstep. Get 30% off your first order, plus a free $60 gift at thrivemarket.com/skinny or use code SKINNY at checkout. This episode is brought to you by See's Candies See’s has been dedicated to Quality Without Compromise for over 101 years. Visit your local See’s shop for a free sample AND pick up your favorites and other delicious limited-edition gifts. Go to sees.com to shop their Valentine's Day treats and gifts, or visit your nearest See's Candies to shop in person. This episode is brought to you by Zoc Doc Zocdoc is the only FREE app that lets you find AND book doctors who are patient-reviewed, take your insurance, are available when you need them and treat almost every condition under the sun. Go to zocdoc.com/skinny to download the app & book with a top-rated doctor today. This episode is brought to you by Ritual Ritual knows it’s basically impossible to get all the nutrients you need from your diet 100% of the time, so they made a multivitamin that helps you focus on what’s important. Like filling key nutrient gaps to support foundational health. Go to ritual.com/skinny to receive 10% off your first 3 months. Produced by Dear Media
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The following podcast is a Dear Media production.
This episode is brought to you by The Skinny Confidential.
All right. We have a launch happening on Tuesday, and it's something that we've been working on for
the last year and a half. It's so cute. I've been wearing them for the past year secretly,
and I can't wait for you guys to find out what it is. But here's the deal. If you're signed up for early access SMS,
you will know today what this product is and you'll be able to shop all of our products early.
And we don't spam you with text. We do like cute, really pretty, aesthetically pleasing text. So
they're not like annoying. Anyway, you can sign up for early access SMS and find out what the
product is. If you go click the link in my bio at Lauren Bostick.
We'll also put it in at the Skinny Confidential bio. All you have to do is click it and find out
about all the newest launches and what is dropping on February 7th. In the meantime,
go shop the Skinny Confidential razor, the pink balls, and the hot mess ice roller
at shopskinnyconfidential.com. She's a lifestyle blogger extraordinaire. Fantastic.
And he's a serial entrepreneur, a very smart cookie. And now Lauren Everts and Michael Bostic
are bringing you along for the ride. Get ready for some major realness.
Welcome to the skinny confidential him and her.
People in certain circles only want to talk to you if they feel like there's something to benefit.
And so at the time when I was this unpaid intern where you feel a little bit invisible,
I experienced that for the first five, six, seven years of living in New York
when I didn't have this like Rolodex of people in my life and I was just the intern.
I think the number one hack is
don't follow the money, follow the passion, follow what you're obsessed with, what keeps
you up at night, what like drives that crazy feeling in your stomach, not the money.
Simon Hulk is on the Skinny Confidential Him and Her podcast today. You may recognize him
from social media. You may recognize him from the Kardashians. You may recognize him from Judy,
an emergency preparedness company, or even Sniff, his non-toxic clean candle company,
or perhaps even Lemmy, a supplement company he partnered on with Kourtney Kardashian.
He does so many things. He is so multifaceted. But most of all,
he is one of the most down-to-earth guests that we've had on this podcast. He's funny. He's cool.
He's in on the joke. And he doesn't take himself so seriously. I had such an incredible time
interviewing him because it was like we were at happy hour with him. So it's a very organic,
easy conversation. He's witty. He's cool. I just
liked him. You know what I mean? He was just one of those guests that you're like, come back on
whenever. In this episode, we'll talk about how he got his first internship, the art of persistence,
the unglamorous side of the entertainment industry, hair transplants. The first time
he met Kim Kardashian, we talk about Melissa Wood. We talk about connecting brands, celebrities, all different kinds of things and how he went on to build Lemmy,
his marriage and working with a spouse. He really does it all. And I could not be more
excited to have him on. Let me know if you guys want to do part two. And we have a giveaway at
the end of this. So definitely stay tuned until the end. On that note, let's welcome Simon Halk to the
Skinny Confidential Him and Her Show. This is the Skinny Confidential Him and Her.
Simon, I want to get your story. Free Hollywood. I want you to go back to where you grew up,
how you grew up, if you knew that you were meant for New York,
for Hollywood, what was your childhood like? Oh my God, such a heated question. So I guess
this all starts back. I grew up in Ottawa, Canada, and I never really knew what I wanted to do. I
knew that I was obsessed with celebrities. So at the age of 10, my parents got me a subscription
to like People Magazine. And like every Christmas, all of my stocking stuffers were tabloids. I had an
Us Weekly subscription throughout high school. And I would tear things out. I would put them on boards.
And I knew that I was obsessed with the idea and the mechanics of celebrity. I was
fascinated by agents and
managers. I was like, how does that even work? Like, what do they do? So during award seasons,
I would sit there with my parents, we would watch the show and I would see the red carpet and I'd
be like, who's that person moving them around with a clipboard? Like I want to know about the
clipboard life. And then in college, you know, I was kind of just trying to figure out what I
wanted to do. And I still had an Us Weekly subscription.
Like I received a weekly Us Weekly in my dorm at college, which is like strange.
And my school was like very academic.
And there I am like reading about at the time was like Lindsay Lohan.
And there was an article about a woman named Lizzie Grubin.
And Lizzie, if you aren't familiar with Lizzie, Lizzie had a show on MTV called Power Girls.
And she was also involved
in a very high profile car accident, unfortunately,
that she hit 20 people outside of a car
and she, outside of a nightclub,
and she ended up going to prison.
And she came out of prison and MTV gave her a TV show.
And that's where I found her.
People died in that accident or no?
They were, no.
They were maimed and wounded.
It was awful.
She became, from this incident,
like, welcome to America,
this thing in New York City.
I mean, she'd always had this PR firm,
but this accident really propelled her
into the spotlight.
And that is where this Us Weekly story
about her came out.
She was, like, spotted holding hands. They called
her Publicity Princess Lizzie Grubman, spotted holding hands with John Mayer at NYC Hotspot
Marquee. And I was like, oh my God, like these are all triggers for me. Like what is the Publicity
Princess and how do I get involved? So I picked up the telephone and I called her office and I said,
I will do anything. I will work for free, whatever you want. And they kept hanging up the telephone and I called her office and I said, I will do anything. I will work for
free, whatever you want. And they kept hanging up on me and they're like, we don't have a job.
We don't have a job. We don't do interns. Finally, someone picked up and said, okay,
I will meet you if you happen to be in New York. So I called my parents and I was like,
I got a job interview. They were like, amazing. What is it? What's the firm? Like they thought I
was like looking for like, you know, a marketing agency. I was looking for anything outside of kind of what
I was doing then. A month later, I met with Lizzie and Jonathan in New York and the rest is history.
I started as an unpaid intern and that was 18 years ago.
Were your parents always supportive when you were growing up? Because I know that a lot of people ask me because I've always I feel like I've always
wanted to be an entrepreneur.
And a lot of people's parents are like, no, you have to be this or you have to be a doctor
or a lawyer.
Were your parents always like you do you?
Yes, but I think they also thought the dreams of like working because I didn't know what
I didn't even know what PR was.
I thought PR was like event planning.
I thought like I would be like
lighting candlesticks on a table.
Like I didn't know,
I'm from Canada,
so we didn't even know.
I didn't know that like,
I mean, I still to this day,
like when I think of PR,
it's like a vast industry.
Saying you're a publicist
doesn't properly like surmise
what each publicist does.
Like there's corporate PR,
there's healthcare PR,
there's like entertainment PR.
So I didn't really know what I was getting into,
but I knew that anything attached to celebrity,
I would be really good at
because I was very passionate and I was obsessed.
I wanted to learn everything about every TV show,
every character.
Like I was just, I was in it.
What are some of your first celebrity moments
where you were like, oh my God, I've come so far.
This is so crazy. Like looking way, way, way back. So when I first got the job, first of all,
it was an unpaid internship. So it wasn't like this dream job and I didn't come for money. So
I was living on like a sofa situation on a friend's, you know, it was not a glam.
Speak about this because I think people need to hear this because it's like you loved it so much.
You're getting an unpaid internship.
So I basically met with Lizzie and Lizzie was partners with this guy named Jonathan Cheban who now goes by Food God.
Officially?
Is that a legal name change?
He legally changed his name to Food God, which is wild.
Yeah.
Michael wants to change his name to Hair God.
No.
You also have the thickest mane.
Well, that I do have.
That is natural.
I stimulate his scalp daily.
You're, no, whatever you're doing.
Are you on like supplements?
Are you on supplements?
Are you on Lemmy?
Listen, I'm on a, yes, it's all Lemmy.
If you want hair like this, let me do a plug for you.
I'm going to get my hair done.
Yeah.
This is a bloat one.
Yeah.
If you guys want hair like this, Lemmy, that's your answer.
No, you have great, I've done two transplant surgeries.
Really?
Yeah.
I'm a quarter Japanese.
You wouldn't know that looking at me.
And I think I have that kind of like
the Asian hair.
Okay, enough bragging.
Yeah, no, no, no.
I'm so here for you.
This is your go up today.
You're done with it.
I can't wait to hear about your hair transplants.
If I would have known that
I was going to get this many compliments,
we would have had you on a lot sooner.
I know.
Please. Yeah. Oh my God. I'm going to book the guest from now on. Simon, if I would have known that I was going to get this many compliments, we would have had you on a lot sooner. I know. Please.
Yeah.
Oh my God.
Learn.
I'm going to book the guests from now on.
Simon said I had great hair.
Cancel the rest of the guests this week.
And teeth.
Your teeth are a 10.
Well, the teeth are not as real.
And like I said,
I knocked them all out when I was a kid.
But yeah, phenomenal dentist.
Okay.
So you're an unpaid intern.
You're on the couch.
So I'm on the sofa.
And it was really Jonathan.
Like when I went in for my interview,
it was Jonathan that took an interest in me.
He was like, who is this?
Like, I was so enthusiastic.
I was talking with my hands.
I was, I just couldn't believe I was in New York City.
I'd never been to New York.
I've been to New York once before.
I was just enthralled by everything.
There were camera crews in the office.
So Jonathan was the one that really kind of took me under his wing.
When he just saw the talent or he saw the potential or?
I think he saw the enthusiasm, which is really, I mean, people are always like,
what are the hacks to like making it? I'm like, just be really enthusiastic and passionate about
what you do. And that's really all you need. Like, I didn't really know what my next day would look
like. I didn't really have the money to live in New York for longer than a month yet. I wasn't getting paid, but I still, it's almost like I think of me at 39 now and I'm
so nervous about every decision I make and I overthink and I stay up at night. And I'm like,
where was that? The 20 year old Simon was like, move to New York, have no career path, spend all
this money on an education, go into, go into something completely different. Like you kind
of lose it. But at the time I, I just was, I didn't even think about it.
And at this point, are you single, ready to mingle? Or are you dating? What's your love life like?
Okay, so love life is essentially non-existent. I went to a school where I was literally like
the only openly gay person. I mean, maybe there were two or three other people, but it was a very,
I wouldn't say conservative school. It was just, it just wasn't really the time where there was
tons of openly gay people on campus. Looking back though now, when you look back and you
like maybe talk to people online, is that, is that actually because people were suppressing
their sexuality? Yes. Yes. It's not like you were the only gay person,
just people were not open with it.
Yeah, they were not open.
So that was probably liberating though
to be like one of the only people in a time
when people were suppressing that.
Yeah, it was.
It was.
And then coming to New York,
I felt like the first couple of years in New York,
I had no time for anything other than career.
I was just dead. And I also,
being from Ottawa and not being around this, I was so deeply intimidated. I would kind of walk
into these rooms and I'd be with Jonathan and I could feel that people, and you guys may relate
to this just like in seeing as your careers have grown, like people in certain circles only want
to talk to you if they feel like there's something to benefit. And so at the time when I was this unpaid intern, there are people now who send me
glowing emails who want to have dinner and who 18 years ago would say nice to meet you, but not look
at me in the face, where you'd feel a little bit invisible. And I experienced that for the first five, six, seven years of living in New York when I didn't
have this like Rolodex of people in my life and I was just the intern.
You know, it's funny not to bring up the gender, but Caitlyn Jenner came on the show and was
talking about how when he at the time Bruce was coming up had met Bob Iger, but Bob Iger was a bag handler at a hotel.
And before he became Bob Iger of Disney. And it was like, you never know who's later going to have
this rise to, you know, whatever they're gonna rise to. It's just like, you never know.
You never know. And like, so, so when we were talking about Melissa Wood before we started,
Melissa and I met, Melissa was a cocktail waitress at Marquee when I met her
in 2007. And I was the intern with the clipboard, you know, like that's why like these relationships
that you have and you like people that you just love, you're so proud of them when they,
when they pop and they follow their dreams because look what they've, look what they get to do.
When you look back, who are the celebrity epiphanies that you look back
and you're like, this was such a moment for me? Well, I think the moment that's obviously the
most glaring would be meeting the girls. I met Kim in 2007 through our friend Brittany Gastineau
at the time. And Kim wasn't on a TV show. And I remember her having a conversation about Ryan Seacrest and him kind of offering to do a show on E!
And I remember my opinion was like, oh, maybe reality is like not really the look.
I remember thinking like, oh, God, reality.
Anna Nicole Smith had done a show.
And it just felt like that wasn't the vibe.
I mean, thank God no one listened to me. And Kim at a very, just even at her age then,
she just knew instinctively like what,
just to follow her gut and to do.
And so, and same with Chloe.
I mean, at the time, Chloe was Nicole Richie's
personal assistant and I was Jonathan's personal assistant.
We were all so young.
And Instagram wasn't around then.
So it was just a
different world. At this point, Britney had her own TV show. Remember that TV show?
Oh my God. I was on it. You were on it?
Yeah. Oh my God. I didn't know that. I didn't know that fact.
Like in the background as a cameo, but Britney and Lisa, I was very close with Britney and Lisa,
and they had a very successful TV show and they had two
seasons and Brittany was the beginning of it. Like she's the OG and she's also how I met the girls.
So at what point do you decide that you want to do Spin Crowd?
So this was something I think for Jonathan and if he was here, he would be nodding his head in
agreement. Like he always wanted to turn up the fame.
He was like, I like, we had a marketing company where we connected brands with celebrities
and did PR, but he always felt more comfortable being the star himself.
I did not.
I was like, let's grow this business.
Like, let's get the loot.
Let's, I mean, this is the time when like connecting brands with celebrities was still
kind of a novel.
I mean, there was traditional endorsements, but not in the way we think about influence now,
where people are just talking about products, holding products, speaking about what works for them.
Like that's a recent kind of a 10-year phenomenon.
But back then, it was traditional endorsements, like celebrity holding products, smiling.
And so that was changing.
I want to know
the behind the scenes of how it came to fruition yeah Jonathan wanted wanted to do a show we felt
like a lot of people were really fascinated with what we did at our company connecting brands with
celebrities and so Kim came on and said I'm fascinated like let's do a show about this so
Kim was the executive producer of the show and co-creator of the show she was already on e and the show her show was crushing it it kind of like you guys had
all these like crossovers because i remember seeing both on both on both shows she was our
lead-in so we had and this is at the time good lead-in like talk about a lead-in and this is the
like our season was the season when Courtney literally pulled,
I think it was Mason out of her.
Like, do you remember that like iconic TV moment
where she like literally just like pulled Mason out of her
like, and they filmed it.
I mean, the show was mega, mega, mega, mega.
And our, so Spin Crowd was the show that was following it
and showed kind of our office life in LA
with Jonathan and I.
And we did, it was eight episodes.
And truthfully, like, I liked the experience.
I'm glad we did it, but I wouldn't do it again.
You wouldn't go on television again?
Not in that format, no.
Why?
I think when you film a show like that,
it's, you set yourself up to create scenarios
that aren't always 100% authentic.
Because a lot of the things that I do, I can't
show on TV. Yeah. I think about like, I guess maybe what you're saying is like, you have to
kind of fabricate some things to make it more interesting because if you're just running the
business, one, you can't show some of that stuff. And two, you know, if you're running a business
that's maybe dysfunctional, like that wouldn't be a sustainable business. So you're kind of like
creating this scenario. Yeah. Or you take on, it wasn't that the storylines were fake.
They were all real. They were just with clients we would normally never work with.
Yeah. Or doing things that we normally wouldn't do. And one thing I would say is like Jonathan's
superpower, not my, I can't turn it up. Like I'm only good at just kind of being me.
You seem very business minded though. Like you're happier being behind the scenes. 100%. I'm like a sensitive Sally. Like I was
like in my DMs reading some comments and I'm like, oh, Traeger. Like I rather just not do that at
all. You have to have thick skin. You have to have really thick skin. What's a crisis that has happened in, it could be like in 2007, whenever, whenever,
that you helped put the fire out that's sort of public knowledge?
I mean, I think there's so many. There's so many. There was a, I guess the crisis,
there was a crisis when, so Jonathan and Lizzie had this partnership, this company together.
And two years into the partnership, she wanted to end
the partnership. And I could have stayed with Lizzie or went with Jonathan. And I made the
decision to go with Jonathan. I felt like instinctively there was just this connection
I had with him. And he was somewhat my mentor. Even though now he's like people who know him
back then, he was really kind of this PR king in New York City. He's now known for food and whatever else he's doing.
But at the time, he really was like the guy in New York.
He had built a very formidable career in PR.
Absolutely.
What about a crisis that you guys have to put out as a PR agency? And you don't need
to give specific names. I'm just
wondering, what does your behind the scenes look like? Oh my God, it's so many group chats.
Like is someone like getting arrested for like drinking too much? What are the things that are
thrown at you? I'm curious as from behind the scenes of it. So I'll give you a little context.
So our company specifically connects
brands with celebrities. So although I'm a publicist by trade, like that's how I started
my career, we don't do that anymore. People often think like I represent the Kardashians
or I represent talent. I actually don't represent anyone. But what I do is that if there is like a
brand issue and a PR issue with a celebrity, like I'm there to fix it. So give us, it could be like...
And is that just relationships?
Give us a random example.
So the relationship is on the brand side.
So brands hire me, talent doesn't hire me.
Like I don't know how talent publicists do it.
I would...
Like is Corona hiring you when coronavirus happened?
So like...
I need more of like...
So like...
I get confused with PR public...
Yeah, yeah.
So for example, Pepsi would hire us and say,
we're looking to launch a Super Bowl campaign with, I don't know, Beyonce.
This didn't happen, but I'm just telling you this is an example.
So I would then say, okay, Beyonce is great.
This is what it's going to look like.
This is what it's going to cost.
This is how it's structured the deal.
Here are three other great options. And then I would negotiate that deal and bring that deal to life.
Isn't that, to me, that sounds like a manager.
No.
But I'm on the brand side.
So the manager's receiving the deal.
So our agency, command,
is talking to managers and agents all day long.
Got it.
So you're really like...
So I would talk to you if I wanted to do...
If we wanted to work with a brand,
but Dear Media would talk to you.
Yeah, exactly.
Not the other way around.
Or like I...
You probably don't even know this,
but I know that my company, Command,
has brought you yourself personally deals,
endorsement deals that your agent
has then passed on or accepted.
Oh.
Yeah.
I didn't know that.
Yeah.
I love it.
Yeah, happens all the time.
Oh my God.
So you guys are kind of like silent.
But on the brand side.
We're on the brand side.
So I guess the best way to say is we're essentially talent brokers.
Got it.
Okay, but is that, this is my last question about it because I do get confused.
Is that a publicist too or is that different than a publicist?
It's completely different than a publicist, but I started my career in PR.
So there's a lot of, even my parents are like, I don't know what he does. He represents people. I'm like, I told you I don't represent people, but I started my career in PR. So there's a lot of, even my parents are like,
I don't know what he does. He represents people. I'm like, I told you I don't represent people,
but fine. So why did you decide to leave being a publicist? I was more interested.
I thought that it was more lucrative, the, the, the brokering side of it. And I was already doing
it. Like I was doing it in the PR sense,
but I just wasn't getting compensated for it.
Talent's a pain in the ass.
Yeah.
Talent.
And I'm the one that comes with the money.
So I'm like,
I'm the one that's bringing the deals.
So I don't care that you're not happy
with the quote that was approved
because like I'm on the brand.
I'm on the brand side.
I'm bringing the loot.
So I need everyone just to get in line.
So are you actually managing anything with the talent or do you just go to the talent's manager?
Just manager.
Which is why I didn't know command has brought me anything.
Yeah, exactly.
Got it.
Exactly.
I just had to clear that up.
Yeah.
I was talking about this last night about publicist, PR, brand managers, agencies.
It is confusing.
Well, it's also the wild, wild west.
Back in the day, there was like, it was very gatekeeped. You know, no one really knew what was going on. Now you're like, you know,
the assistant can do a deal, right? The assistant's like, I got a paid post for 10 K who wants to take
it. You're like, Oh my God. Like, it's just, it's not what it used to be. It's wild. It's wild.
So let's go back to your, you do your show and then you're also making appearances on the Kardashians. Yes.
At this point,
was the Kardashians
as powerful of a show
as it is now
or was it kind of just coming up
when your first appearance happened?
It was at the time
when like lightning had struck.
So it was,
it went from us doing small appearances
wherever to us closing down Soho when Dash opened.
Like actual Dash.
Like you closed down Soho.
Like the actual neighborhood.
Like there was thousands of people outside the store.
I actually want to know from like a micro level.
Is that overwhelming with so many people?
I mean, for them, I think absolutely.
I think it was like completely overwhelming. And at the time, I don't know. I think there was probably like a small amount
of security, but not how they're moving now. No one was really prepared for how quick it happened.
And how do you roll that back after? Yeah. I mean, it's like you're in it now. Yes.
Yeah. You're in it. So when you decided to make an appearance on the show, are you nervous?
I'm not nervous because it's not like you suddenly show up and you're meeting them when they're not globally known and they're starting a show.
You're kind of there through all the different stages of it versus just being thrown on a show that's already a hit, if that makes sense. Got it. And also, I think what is seems to be like so great about you is you're you seem very confident and comfortable with who you are, where you don't need to come on the show
and like do a tap dance. No, I'm not good at the tap dance. No, but I think that's that's good.
It's they already are the like main characters and you're like good supporting character energy.
Yes. Or or just in the background or just chilling. Like I think people watch the show for the girls.
So everyone else just needs to be themselves. Some people, and Jonathan's great at this,
like he can turn up the energy. I am like, it's not my vibe.
All right. We streamline every single thing in our life, including dog food. And the dry dog
food that I like is by Sundays. Okay. First of all, this is 90% meat, 10% vegetables and zero
fake nutrients. Okay. So you're going to get like USDA beef, all natural chicken,
and it really helps with their digestion. So I will definitely use this when I can tell that
they need to get things moving. You know what I mean? It has like digestion aids in it,
like pumpkin and ginger, and then a lot of disease fighting antioxidants.
I am all about making things easy. and I like how this is just delivered
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thrivemarket.com slash skinny. As the show starts to go on, at what point do you launch your own businesses and then go into business as a partner of Lemmy?
After, you know, 10 years of doing this, I'm like, okay, I kind of understand the secret sauce of how to make brands famous. And I understand the Venn diagram of consumer brand,
influencer, celebrity, and sales. And I've made all of these huge brands very famous through
really clever endorsements. I want to start doing this for brands that I have an equity piece in.
So I start joining boards of companies and being an advisor. And then in 2018,
my co-founder and I of Judy started, it wasn't Judy at the time, we were thinking of 17 different
brands. But we had friends and family, friends in California who had lost their home in wildfires.
And this is when we met you.
You met me in 2020. Yeah.
Was this right before the pandemic? The pandemic had not kicked in. No, no. I remember when that happened. I was like, I thought about Judy and I was like, damn,
what a smart business. Obviously not the greatest time, but like talk about an opportune moment,
right? Like crazy. So we, we did our preparedness class at Raina's like in November of 2019.
We launched the brand Judy in January, 2020. Can I say something too? Please. That group of people
was the most under, like they were the most unprepared people. They needed Judy.
They needed a few Judys. No, we saved them.
Raina, I love you. But I remember
sitting in that group with these people. I'm like, Lauren, if the
flood happens, if lightning strikes, this group
I'm one of these people though that's just like
you got it handled, right? Yeah.
Well, there was all these
people. Tell me where to stand.
Do we have Wi-Fi? Do we have Wi-Fi? I remember looking around. I'm like, Lauren, if shit goes down, I don't these phenomenal people. Tell me where to stand. Do we have Wi-Fi?
No, do we have Wi-Fi?
I remember looking around.
I'm like, Lauren, if shit goes down, I don't think these people are going to save us.
100%.
Right?
100%.
I was like, they need Judy and they need a bunch of other people to come in and help them with the Judy.
Well, that was the thing with Judy.
Like when we started researching preparedness, 60% of American families are not prepared for an emergency.
And I was like, that's me.
I don't even know. 60% of them were at that house. No, and I was like that's me I don't even know
60% of them
were at that house
no
they were all
so clueless
to all of it
but
and I think that was
like what
why Judy was so appealing
was like
there was this like
huge white space
of people
not really caring
about emergency preparedness
and then thinking
oh but it's not
going to happen to me
like that kind of like
emotional distance
of this would never
happen to me
so
January 2020 we launch
and then we start to get there's like media reports in early february of coronavirus but
just like all media you think oh like is that actually it's not gonna happen it's not gonna
happen and then by middle of march we have sold out of of every single Judy in a matter of 48 hours.
Jenna Bush, who is a friend and a supporter, mentioned Judy so casually.
She said, with all this coronavirus stuff going on,
I have my Judy that my friend Simon gave to me, and I'm so excited that I'm prepared.
That aired, and we sold out of six months worth of stock.
Well, I actually do have my Judy that my friend Simon gave me at Reena's house too.
And honestly, like my thing is if something happens to Michael, I have Judy.
Yeah.
And it's chic.
It's chic.
It's cute.
It's definitely organized.
I also think if you're someone who lives alone and you don't know too much about emergency preparedness, it's a great thing to have no matter how big your house is it doesn't take up like like okay this motherfucker
when we had a storm in austin we were in that freeze remember in texas yeah yeah it goes out
and buys way too much shit that we're never going to use yeah i'm meanwhile i'm like
being a minimalist.
Like don't want a bunch of clutter.
Yeah.
It's so much more the move than buying a bunch of random crap.
No, Simon, you'll get, I'm prepared now.
I'm like overly prepared. Thank you.
Yeah.
No, you need to be.
And we launched generators then like a year after that.
Because power is a big, yeah, power is a big thing for a lot of people.
That is so smart.
So it's been, it's been kind of this crazy
journey. And then my husband, Phil, he launched his startup and I became kind of a formal advisor
for that a year after Judy. So in 2021, he launched Sniff, which is a, I think we sent you some of the
candles, but there are. Wait. Yeah. I didn't know that. That's something I did not know. Yeah. I
love your candles. Oh, good. You have them. You did the candle collab with Half-Baked Harvest. It smells so good. Yeah, she's amazing and the
candle's amazing. That's that huge candle in our house. How many brands you got up your sleeve
over there? What's going on? No, no, no. It's all smoke and mirrors. No, it's a lot. It's a lot.
But once like the formula is the same for all of them, like create a great product and find really
interesting people who actually like it. Create a great product and find really interesting people who actually like it.
Create a great product for someone who's listening. Can you give a couple more tips
for creating? Because I feel like you're the brand whisperer. Give us a couple tips.
For me, I would say my whisperer, where my superpower lies, is influencer and celebrity.
How to make it famous. I think anyone right now who has a startup, who's living online,
it's really hard
to acquire customers. It's hard to break through the noise. There's hundreds of brands out there.
So finding really like the half-baked harvesting, totally organic. That was half-baked discovering
the product, I think through Melissa Wood and loving it. And then reaching out to Phil,
my husband and saying, we should do something together. I love your candles. And none of this was paid.
This was all just making sure your product gets in the hands of the right people.
Because if it's a good product, people want to do things with you.
And you know, you do so many amazing collabs.
I love your product.
I didn't realize that Sniff was also you and your husband's.
It's an amazing candle.
Thank you.
Can I ask this question?
Please. What are the points that you Thank you. Can I ask this question? Please.
What are the points that you guys hit
when you're making a candle?
For instance, can I light it around my kids?
Can I light it around the dog?
I want to know more about that.
Yeah, fire safety is a big thing
because the four wick candles,
which you guys have,
they can be, you have to blow those out
and there's candle maintenance.
You have to trim the wicks every time.
They should never get longer than, you know, it should be this. And you
shouldn't light them for more than five hours. And most people do. So you like, you have a dinner
party and you light it and four candle, four wicks burning, that's a fire hazard because that heats
up the glass. And that's not just for sniff, that's for diptych, that's for every candle brand
ever. Like you should never keep a candle like that lit for more than five hours.
I did not know that.
Yeah.
You're going to burn our house down.
It's a thing.
No, we tell everyone.
I'm like, I told Phil actually yesterday.
I'm like, we have to lean in on that education so people know.
Can you sleep with a fireplace on?
The Judy side of me says absolutely not.
Yeah. We just did that. Yeah. You can sleep with a fireplace on i don't know okay i don't know yeah this is on for a long time yeah
i don't know the judy side of me is like don't take why take the risk yeah yeah slept with the
fireplace on at santa sidera ranch the whole time, isn't that place? No, no, no, no. That's beyond.
Crackling fire.
Yeah, I should, if I didn't get married at the hotel in LA,
I would have done there.
You got married at the hotel Bel Air?
Bel Air, yeah.
I mean.
Yeah, it was so special.
I mean.
No, no, no, it was a wedding.
I'm sure you had a crackling fire.
Yeah, no, we had many.
We had many.
No, I became so crazy at my wedding.
I was the bridezilla.
Like, Phil didn't even know.
Phil attended.
I was like, this is your itinerary.
Wait, tell me about how, first of all, tell me about who proposed, how you proposed, and then the wedding and how you were bridezilla.
So I proposed to Phil.
Phil and I had met on Tinder eight years ago.
What did you like about him when you looked at his profile?
So I liked the fact that he was off the gay grid.
What does that mean?
So no one really knew him.
You know, he worked in finance.
He wasn't in the mix.
He didn't know.
He wasn't going to the Thursday party.
He didn't know what that was.
And he had a lot of family photos, like him and his sisters, which I love.
No desperate energy.
No, most.
I don't want to say most because I don't want to get in trouble.
Love a guy in finance.
Yeah, a lot of gay men have a lot of shirtless photos.
They're not showing sweet, innocent photos of their siblings in their
Tinder profile. And Phil, Phil is just the sweetest, nicest, like I married my best friend.
I, I truly like I lucked out. So part of the reason he married me though, was to get to Montauk.
We have a beach house, little beach house in Montauk and he is obsessed with Montauk. So
I proposed to him in front of our beach house on the sand.
It was actually January, 2020,
two weeks before I launched Judy.
I had these massive rocks assembled on the beach
that said, you better say yes.
And I, which is crazy.
And I walked him down and he saw the rocks
and he's like, someone's done an art exhibit.
And I'm like, read it.
And he's like, I don't know what it says.
And I'm like, well, keep reading it.
Like it says you.
And he's like, you?
And I'm like, is there, what's going on here right now?
And my friends were like hiding in the bushes
with a video camera.
And then, so I know now why people get on like bended knee.
So I got on bended knee and then.
Because that's the indication of like, yeah.
It's the trigger.
Yeah.
And then how were you bridezilla?
Because I started off by being like,
the wedding,
the wedding's going to be small.
And then a week later,
I had my first call with Mindy Weiss.
I was like,
and then Mindy's like,
we don't need to do anything crazy.
And I was like,
no, no, no, we are leaning in.
My whole vibe for wedding was,
I wanted like residential.
I said, I want to feel like you're in like this cozy, rich living room.
I don't want wedding vibes at all.
I don't want any crazy flowers, over the top orchids.
I want it to feel like you're in someone's home.
So I just like went crazy with the theme.
Like I, we did like, I mean, we went so overboard.
We did like individual portraits of each guest.
So on their menu, it had a 1950s sketch of their face.
And then we took those sketches and put it almost like picture frames
across the whole wedding reception.
So you felt like you were in someone's home.
No, no, no.
And Phil didn't know any.
I didn't tell him anything.
He had no idea.
He was like, whose wedding is this? How did you decide to have Melissa
Wood be the person who married you? I mean, what a beautiful person to marry you. I can't think of
anyone more beautiful inside and out. No, I know. How did you decide? So Melissa and I have been
so close for so many years. And Mindy had said to us, you should have someone marry, since you're
not religious, you should have someone marry, since you're not religious,
you should have someone marry you that's really close,
but it's also strong enough to carry kind of the first 10 minutes of this thing.
I mean, this is like,
you really have to bring people together.
And I thought,
well, I don't really want to hire someone.
Like, you know, like,
who am I going to use?
We're not religious.
You didn't want to have Kris Jenner.
No, you know, honestly, not no., Kris would have killed it. Kris would have.
Melissa crushed it. Yeah.
Kris Jenner could have been the ring barrier.
Totally. Yeah. No, she was like front row and center. But I knew, and I knew it was also a
big ask, like asking someone to do that at a wedding. It's a lot of stress. And so she was
our number. It was really Melissa or hire someone.
Like there really was no backup option.
So we called her.
We FaceTimed her.
And I asked, I don't know why I thought she would just say,
not yes, but I thought she'd be like, oh, sure.
Like just to get it out.
And she was like, let me think about it.
And I was like, so we hung up the FaceTime.
And I'm like, shit, Phil Phil like that wasn't an automatic yes
like
it was just a big ask
I just had to marry someone
the other day
oh don't
we can't go down this road
no you must have killed it
he thinks so too
listen
do you want to see the video
yes 20 minutes
honestly
I want to be humble here
I really fucking killed it
you did
I killed it
so she did
anyways
but it's a big ask
and I was
it's more nervous
than I've been about
any other thing because it's like,
I don't want to,
you don't want to fuck up the person's beautiful day.
You know?
So it's a big ask.
It's a huge ask.
So Melissa,
because she's just a goddess,
she took it very seriously.
So she scheduled multiple appointments with us where she would,
she wanted to understand our love story from,
she knew,
but she wanted to know details,
dates,
times,
moments that were really special. She interviewed us. then she spent time with like a media coach where she like she took
her she took the story and she wanted to tighten it like that's the thing with melissa like she's
so all she's just a pro it's like people think successful people just like show up it's like no
no they prepare and, she just took-
They have emergency kits.
They have duties.
They're duties.
So she, I mean, I knew going in,
it was going to be incredible.
When I tell you it ended up being Melissa's wedding,
there was like a lineup of people after the ceremony
of people being like, nice to meet you.
I want to, what you said was beautiful.
You were the highlight of this.
Like she crushed it. There was not a dry eye. I was weeping. I was uncontrollably crying
the entire time she was speaking. She also started off with a flow, like where she asked everyone to
close their eyes and take in a deep breath, which is if you follow Melissa Wood, it's kind of part
of her practice. But it was like this beautiful moment that brought the 200 people sitting
outside together. Like imagine like everyone closing your eyes. We also had a
wedding that was at night. So it was like thousands of candles and a spotlight on Melissa. And she
also wore a dress. I told every woman who came, actually I told everyone, but I'm like, this is
not the time to go subtle. Like this is grandma's diamonds. This is huge. This is the long dress.
This is a train this is white
if it's appropriate i want white like i told all of the ladies to show up for the wedding
i wanted it i wanted it to be a fun gay wedding i mean it sounds amazing it was so fun it sounds
perfect yeah how has married life been it's the exact same isn't that weird it's the exact same. Isn't that weird? It's the exact same.
Yeah.
Yeah.
It's the exact same.
You just feel more in it together, right?
You feel more in it.
And I have to say,
I fall more in love with us like every day.
Like I love that I have this partner
that I'm building this life with.
Like we have shared values.
We have kind of a shared future of what we want our future to look like.
So I feel so lucky.
Like it's what I feel most blessed.
It seems like you can relate with Michael and I because we are in business together.
And when you're also in business with your significant other, it's a whole different layer.
It feels like you're building a life together, right?
It's like when you're just doing stuff on your own,
you kind of just feel like you're getting by.
Yeah.
Doing this, paying the bills.
That's fun.
You're building a career.
It feels like you're pushing the same tumbleweed
up the same hill
and the tumbleweed's just gaining momentum together
as opposed to like two tumbleweeds.
Yes.
Yeah, and you also kind of get the stresses
and the insecurities.
Because it's also when you have businesses,
people don't know what's going on behind closed doors.
And so when people congratulate me,
even you guys have been so kind,
like I'm like, oh, if you only knew.
It's a lot of work.
It's a lot of work.
And also like the behind the scenes
of the drama of all of it, right?
Like it's sometimes I don't feel like the congratulations are, you know, congrats.
I'm like, oh my God, don't congratulate me on that.
It's a nightmare.
But you seem like you're a very type A with how you approach your businesses.
You really care.
You're all about building brand.
It's not just like a money grab where you're just slapping a white label on something.
You can tell that there's been a lot of time and thought and purpose into it. Yeah. I would say too, like
when I think of young people, I was sitting with two girlfriends and they had their younger sisters
there and they were talking about their kind of career after college. And they were so focused on
the salary, the salary. This is what my, and like, I never followed the money. Like, I think the number one hack is don't follow
the money, follow the passion. Publicists like don't make a ton of money. Like I didn't go into
PR thinking that I was ever going to be like writ. Like that was certainly not the vibe. The vibe was
like, follow what you're obsessed with, what keeps you up at night, what like drives that crazy
feeling in your stomach, not the money. Cause don't you feel, I mean, you've had obviously success, but don't you feel the
money's not a big enough reason to keep you there when shit gets hard?
It's like, if it's just about the money and stuff gets hard, which inevitably will,
like everything we do is hard, honestly.
And if it was just about the money, I'd be like, okay, I'm going to go do something else.
Yeah.
Right.
Because there's other ways to make money.
Yeah.
Oh my God.
There's so many easier ways to make money than starting businesses and open,
you know, just like the money. I couldn't agree more. The money is.
It's like, it's a tool and it's a resource obviously, but I feel like if that's your
only driving force to do something, you're going to give up as soon as stuff gets hard. And if like,
again, if you're competing with someone who loves what they do and would do it for free,
you don't stand a chance, right? Like I actually, there's a post about this day.
I said, I would be sitting here talking to you for free every day.
Like I like talking to interesting people.
Like I like, I won't shut the fuck up.
Right.
So if I have that mentality and then somebody else comes into the same space, like, Hey,
I need to get paid all this money to do this.
And I'm like, I'll just do it for free.
Like it's, you have staying power and you have a reason beyond just like this, you know,
finite resource that is kind of fleeting in a lot of ways.
Okay. Do you know what I take so seriously? My holiday table setups.
And Valentine's Day is coming up. Okay. I want all the things. I want Zaza and Townes to come downstairs. I want balloons. I want candles.
I want candy. I want conversation hearts. I want love notes. I want Michael to have a whole setup
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Seas is iconic, first of all. It's so nostalgic. It's just classic, especially with
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going to decorate it. So cute for Zaza and Townes and Michael too. You can go get these boxes and
you can stop by your local Seas shop for all your Valentine's gifts and just get it all in one.
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you know, like the caramel ones.
And you just always feel like a warm grandma,
nostalgic, iconic, classic feel.
I'm very into it.
Anyway, if you want to set up your table and you want to be cute with See's Candy,
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Obviously, like at the baseline,
you need money to live and blah, blah, blah.
But you know, for the first five years
that I was working in New York, I had, you know,
there was no money.
There was just like the drive to be there,
but I never thought about it.
But I think it's a mistake young people make in their careers. Not just anybody makes in their careers. Like the first and only question is where's the money? Where's the money?
Yeah. No, Simon said a nugget that I think is so important. You have to build great product
and great brand. And like, I always tell people, it's interesting that you say that about money.
If you're going in with the intention of just making money, people can smell it.
Yeah.
It's off-putting.
And if you go in with the intention of building a great brand that people love,
that's beautiful, that actually works.
Right.
People can feel it.
They can feel it.
They can feel it.
They can feel it.
They can feel when it's white-labeled and slapped on and there's no thought behind it
and it's just a money grab.
And there's no longevity in that.
Yeah.
Which brings me to Lemmy.
Hello, Lemmy.
Hello, Lemmy.
Okay.
So first of all, how does this idea even start?
Is this a conversation where you guys are out for drinks and you think this will be
fun?
Or was this something that was more strategic where you guys, she comes to you and says, let's do this.
So this is something Courtney has been,
when I first met Courtney,
she was the girl carrying around a Ziploc bag
with 30 supplements in it.
And she, this is 20 years ago,
when there wasn't, you know,
five aisles of supplements at Target.
This is before the supplement like revolution.
And she was obsessed
with health and wellness.
So in every group chat,
she was the one telling you,
try this, try CMOS, try it.
Like she's the person
that's always,
I mean, I can't.
We're taking a focus.
Oh, it's the best.
It's actually really fucking good.
Aren't they delicious?
Taylor's focused on his penis.
Uh-huh.
Oh, you're picking nuts
on your penis.
Okay.
The taste? Yeah, it's so good.
This has been a brand that
she's wanted to start
for 20 years. Courtney, and if you watch
the show, you know
she doesn't do anything that's not authentic.
So for her, the timing had to be right.
And the timing over
the last three years has been great
for her. She's obviously in this
incredible relationship.
So the timing was all like, it really was kind of just this perfect Venn diagram of her wanting to
launch this, having many opportunities to launch it, wanting to work with someone who she trusted.
You know, Courtney and I have been friends for 20 years. We're so close. I kind of know all the
things that she really cares about. And this is her baby. I mean, every logo, every texture, every ingredient.
The challenge with gummy vitamins is there are hundreds of gummy vitamins out there that
have bad for you ingredients in them.
They have glucose.
They have gelatin.
They're not clean.
So we needed to make a super clean gummy that was non-GMO, artificial, free of artificial
flavor, sweeteners
all of it but also delicious we're definitely going to be launching capsules so like they're
they're coming this the gummies are the fastest growing format and for a lot of people out there
who are beginning their wellness journey gummies the beginning it's where they start sure they
start they start in gummies it is essentially like getting a kid hooked that you start with
like a flintstone vitamin or something just to get the idea of taking a vitamin.
So it makes sense.
And a lot of gummy vitamins don't use clinically studied ingredients.
So in all of all of the Lemmy's, there's clinical benefits.
So in our debloat, like we have a probiotic and a prebiotic that that thing works within an hour.
You're feeling incredible.
And there's a significant reduction in bloating.
I mean, all of them have.
Courtney's favorite is the Focus you just had, that we just had.
I have to say, you sent me some of the sleep ones.
I love it.
I love it.
I take it every single night.
But I just tried the Focus and it tastes, the taste is really good.
You know how gummies can be like.
I can eat the whole bottle. Yeah, it's good. It's really good. I know how gummies can be like. I can eat the whole bottle.
Yeah, it is good.
It's really good.
I go wild.
I'll be the most focused person.
How many can you eat at once?
Okay, so it's a dosage of two, but Phil and I go wild.
Like we, I know I shouldn't say that.
You're microdosing.
Yeah, I'm microdosing.
I can have one more and not be.
Yeah, you can treat yourself.
The Focus is two.
Debloat is two.
And then the matcha, the matcha is like just crazy town.
I'm trying the matcha the matcha is like just crazy town i'm trying the matcha i'm so proud of courtney because this has been a business that she has just poured her heart and soul into the
timing is perfect so how are you involved on a day-to-day basis in this like what what do you
do if someone's out there they're listening and they want to do what simon does what is it that
you would say you do in this business so So operationally, I'm a partner in this business. So everything from
like our brand shoots to kind of mapping out what Courtney's like kind of content calendar is going
to look like and then collaborating with her on all creative. So she is our creative director.
She's our chief of product. I mean, she all of these products all come from Courtney's idea. So Focus
is the one that she wanted to launch first. Matcha is something that she's so passionate about
for many years. And then Debloat. Debloat is something that actually came really from
push feedback, like years and years of customers and people in her community saying, I'm bloated
all the time and I hate taking bloat capsules.
Like I can't take capsules, like period.
They just make, they do not sit well with my stomach.
So for me, and I'm always bloated, I'm a puffer fish.
I'm literally a puffer fish.
So this is a savior for me.
Okay, here's the move.
Tell me.
All right, I'm eating a Focus.
These are mouthfuls of Lemmys.
It's so good.
The Focus is like real.
No, no, no.
Oh my God.
It's insane. Okay, so good. The focus is like real. No, no, no. Oh my God. It's insane. Okay.
So,
this is the move.
Take your de-bloat and then you need to put
your sheet mask on
but then ice roll
over your cold sheet mask
that's been kept
in the fridge
while you're taking
your lemmy de-bloat.
You need an ice roller
to de-bloat
if you're a puffer fish.
I don't really see
you're a puffer fish though.
Are you really a puffer fish?
No, I'm bloated all the time. I'm a real puffer fish. Are you
bloated all the time? No, my face is bloated. Oh no, I'm just bloated. I feel like I can't
eat anything. You don't have that issue. You got to have a great ice roller, a great facial massage,
a lymphatic drainage on the stomach, and a let me de-bloat. Congrats on this, by the way. It's
just absolutely everywhere. I mean, I don't understand how like how we need to do like a debloat collab.
I feel like I saw this,
by the way,
in Alex Earl's Instagram story.
I know everyone's message.
I'm getting messages
from like she needs to come
on the on the pod.
Alex Earl.
Now, are you listening?
Alex, she's the new
diamond of TikTok.
I can tell everyone
is talking about her.
She showed me yesterday
when it was like in the.
Yeah, I literally have people
from second grade damning me being like, oh, my God, everyone loves her. No's what you showed me yesterday when it was like in the... Yeah. I literally have people from second grade DMing me being like, oh my God, everyone loves her.
No, she's having... Adorable. Adorable. Yeah, adorable. So relatable. And she's having this
incredible moment. What of course scares me is when anyone has these moments, I'm like, girl,
be prepared because you know what the community does. You know what they're going to do. Just be
careful. What is the pattern of what people do in human nature?
Well, unfortunately, we like to we like to build up and then we find the tweet from 1998.
You know that when you've seen it all. Yeah. Yeah. I've seen I've seen it all.
And it can be it's really, really overwhelming.
This is like a perfect segue to ask you if someone is blowing up like that and they're getting astronaut syndrome and they're on the moon.
What is your advice putting your publicist hat on?
Like, do you need to go back
and delete your Facebook?
Like, what is the move?
And also not just your publicist,
but like being close to many people
that that's happened to.
Yeah, what do you do?
So I think you have to be prepared
to weather some storms.
Okay, what's the Judy playbook
for social media?
You need to really think long and hard
about every single piece of content that
you're posting. And if you, and it's annoying, but you should be sending your content to another
person. If you're posting something and there is, if there's something that you're like, I'm not
sure, send it, send it to three people and see if, see what the filter is on it. See what the reaction
is. Because now in this world we're living in, it can affect your
brand and you can lose a huge opportunity over an innocent mistake. Yeah. And not just them,
maybe years from now. Yeah. Simon, you're amazing. Can we do a Lemmy Sniff Judy giveaway?
Yeah. Done. Okay. Yeah, obviously. Do we have a code for anything too?
I didn't ask you this off. I don't have a code. Do we need a code? Can we do a code? Yeah. I mean,
code skinny, done for all three. Yeah. No way. Why can't we? Okay. This is the move. You guys
go. If you are giving us a code, what, what's the percentage off? What's, what do you think
is a fair percentage? 20%, 15%. It's up to you 20% absolutely wow generous okay so I would go
use code skinny
kind of put him on the spot
there you can't go
I know I did put him
on the spot
you could
oh my god
no are you kidding
I'm honored
okay let's do a code skinny
for the focus
or for all of them
all of them
okay for all of them
I would get the focus
to start
just because I'm obsessed
with it
but I do like the sleep
one a lot too
it's good
did you see the campaign
with Chloe as
Sleeping Beauty
yes I did see that with blonde hair adorable was that you it was Courtney but yes sleep one a lot too. It's good. Did you see the campaign with Chloe is sleeping beauty? Yes,
I did see that blonde hair. Yeah, adorable. It was that. Yeah, it was Courtney. But yes, yes.
Yeah, so good. Okay. And then let's also do a code for sniff candles. I personally have the
half baked harvest candle. It's huge. It's amazing. And it smells so good. It's not overpowering.
Totally recommend that. Don't forget to cut your wicks and blow it out every five hours. Yes. I'm great at blowing, so I'll just make sure to practice that.
And then let's also do a code for Judy. Everyone needs Judy. Everyone needs Judy. Yeah. New year,
new you. Yeah. I just think if you have an opportunity to be prepared that's seamless
and easy like this, it's a no-brainer. Why wouldn't you? Can I ask one question just for
my own curiosity?
Is there only one kit of Judy
or is there like different tiers?
There is.
Right now,
we had two kits.
We now streamline
into one backpack.
Okay.
And then specifically,
Judy is basically
everything you're going to need
in a natural disaster
when something goes wrong.
Exactly.
Power goes out.
It has over 60 different items
that are hyper-organized
into a preparedness kit for you.
You know what I love about you?
Just got to say,
you reinvent categories really well.
Thank you.
Really well.
Thank you.
You take something
that's maybe a little crusty.
Chalky vitamin.
Yeah, yeah.
You know what I mean?
Like an ugly emergency kit.
Maybe like a candle. It's a little meh. Yeah, meh. know what I mean? Like an ugly emergency kit, maybe like a candle.
It's a little meh.
Yeah, meh.
And you just like reinvent it.
Thank you.
I mean, it's a very, it's a craft.
I love you.
It's an art.
Thank you.
Use code skinny on what are the websites
and the Instagrams?
Lemmylive.com.
Okay.
And at Lemmy.
And sniff is sniff.ca.
Okay.
Or no, sniff.co.
Okay.
Oh my God, don't kill me, Phil.
Judy is judy.co.
We're going to link it all out.
Okay, good.
Can we do like a big giveaway with everything?
Yeah, of course.
Okay, you guys, all you have to do is go follow all three brands on Instagram and tell me
your favorite takeaway from this episode with Simon on my latest post at Lauren Bostic.
Simon, I have been wanting you to come on the podcast for so long and you honestly are
so easy to podcast. You can come back anytime. I love you. We could take it a lot of different
directions. We could talk about Michael's hair. Natural on the mic, Simon. Before you go. Thank
you. Did you really get two hair transplants? You have to tell the audience. I got two. Yeah,
I did the I did the extraction where they pull it from the back and they planted it in the front.
Does it hurt? No, no, no. Sounded painful. No, it doesn't hurt. No, it's annoying. I mean, life is so hard.
Oh my God.
I just got ear sculpt.
We'll talk.
I mean, it's...
I would die for your hair, just so you know.
Like you have the thickest...
How old are you?
I'm 36.
Wait, hold on.
I'm 87, 36.
I'll be 36.
It's so thick.
I know.
I hear about it every day.
It's really nice.
Thank you.
He knows.
He knows. Yeah. It's really nice. Thank you. He knows. He knows.
Yeah. It's got a great hairline.
You should get a hair endorsement.
You know what, Simon? Here we go.
I think I just found the guy
to represent you.
You know what? I'm not joking. I've been talking about
these people at Redken.
They're marketing directors of Sleep at the Switch.
I'm telling you. I've been using this rough
paste for them for years. I'm just giving them a free plug, but it's true. And I'm like you, I've been using this rough pace with them for years.
I'm just giving them a free plug,
but it's true.
And I'm like,
what is this marketing director doing?
Do you tell them?
No, I mean,
I haven't told them,
but I just feel like they're asleep.
How have they not sought me out?
I mean,
no, no, no.
With the main line,
I thought maybe you had
transplant surgery,
to be honest.
No.
I thought you had the cut
because it's such a hairline.
No.
And by the way,
if you did,
I would like out it
and tell the doctor.
No, I know you would.
I know you would. I know you would.
Most people at L'Oreal or Redken, they're going to have a whole board meeting about this.
Wait, can I just ask what the second transplant is?
They do the same thing?
Yes.
Now I can't do another one because there's no more hair to pull.
But yes, they did another one.
Did you like it?
I did.
I mean, I just wish there were more.
I would transplant as much as I could.
Can you use pubic hair or eyebrows?
No, you have to use your actual hair because it's like the texture needs to be the exact same. But why can't you just use some
of Michael's? What about like supplementation? Isn't there certain supplementation you can do?
Yeah, you can, but it's not what I need. It's not as effective. Yeah. Do you want to know one of the
best things for growing hair and for not going bald? Inversion therapy. Oh, what is that? I'm
really talking about this a lot. Okay. Who did that again? It's, it's, it's basically like laying at a 30 degree angle. Okay. Okay. So when,
whenever you're meditating or like laying and relaxing, you put your feet up, but then try to
put your head back. So it stretches the tech neck while also giving circulation to the hair. So
what's happening is we're standing up like this and all the circulation's draining.
So there's no circulation in the head.
But if you do 30 minutes of inversion therapy every day,
you're getting the blood flow going.
Okay, I need to do this.
You just lay inside your house like a bat.
You just lay like, yeah.
Everyone needs to be stretching their neck too.
I'm noticing like with me too,
like my friend told me to kiss this guy.
Tech neck.
Tech neck.
Can we get a lemmy for tech neck?
Oh my God, Hunter. We we were gonna do a blue light gummy and then we decided not to but what do you guys think
i mean i think i love blue like like to reduce like uh inflammation of the eyes from like staring
at that's a real thing yeah i think i think that we are going to have the pandemic of the eyes
moving forward we we were not meant to evolve like this with these phones and these computers.
I can't stand it.
Oh, yeah.
You know what I do know?
We're staring close all the time.
Our eyes weren't meant to stare.
We had this guy on, Robert Slovak.
He's amazing.
And he's very, very, very smart.
One of the smartest people I've ever met.
And he told us about EMF and all that.
But he told me, he's like,
you do not put your phone on airplane mode at night.
You do not put it away
from your bed.
You turn it off.
Off.
He said,
turn it off.
Turn off your computer.
Turn off your iPad.
It is so bad.
You're sleeping all night
next to all of that.
And for me,
like my phone,
and I know you're the same way,
it's like business.
It's not a personal device for me.
No.
It's business.
You should do an eye supplement
with, I think it was like Lutein.
Lutein. It was going to be Lutein. You should call it Let Me See. Yeah. Well, business. You should do an eye supplement with, I think it was like lutein.
Lutein.
It was going to be a lutein.
You should call it Lemme C.
Yeah.
Well, we just launched Lemme C Moss today,
which is called Lemme C,
but spelled C.
Okay, then you can't launch
Lemme C.
That's too close.
But Lemme C Moss.
Wait, hold on.
You have to tell us about that.
Yeah, it's a tincture.
Because you know,
are you a C Moss person?
My Lauren Bostic pink drink
had C Moss in it.
Oh, oh my God.
Of course it did.
So this is a tincture.
No, obviously it did. No, this is a tincture. No, obviously it did.
No, this is a tincture.
And we added biotin and D3.
And it's amazing.
That's genius.
And it tastes like honey.
And it's a little tincture.
What color is it?
No, because the gel is, it's clear.
Cute.
No, you're literally getting the bottle when you get home.
Oh my God.
I think we should do the eye supplement though.
I think it'd be good.
You do?
Yeah.
We weren't sure if it was a big enough.
Well, let's talk about it more. I feel like it should be a big thing because I feel like think it'd be good. You do? Yeah. We weren't sure if it was a big enough. Well, let's talk about it more.
I feel like it should be a big thing because I feel like everyone wants to have good vision,
right?
Yeah.
And we're just destroying our eyes.
And there's not a lot of people that are really talking about it so well.
Everyone is destroying their neck and their eyes.
It's like, this is our number one.
This is the one we can't get sold out again last week.
I mean.
The deep blow.
I get it.
We're all bloated.
Not Michael. Michael's not bloated. We're all bloated. Not Michael.
Michael's not.
You're not bloated.
Don't even get me started.
You don't have any bloating issues.
No bloat.
Listen, I get a lot of compliments on this.
No, no, no, no.
Yeah, we the LGBT community is here for you.
We appreciate your body.
We appreciate your hair and your teeth.
More always says that.
Listen, she's honestly a pain in the ass.
So you never know.
Honestly, I could use a break.
All right, Simon, where can everyone find you?
Pimp yourself out.
Where can they follow you and your husband and see your amazing living room wedding?
They can follow us on Instagram at Simon Huck.
And Phil is Pip the Rep.
Phil, you can come on and tell the real story about the wedding if you want.
Oh, my God.
Thank you for coming on.
Come back.
Thank you.
Thank you.
So much fun, guys.
Wait, guys, don't go. Make sure you enter this giveaway with me and Simon. All you have to do
is follow the brands and comment your favorite part of this episode with Simon on my latest post
at Lauren Bostic. Thank you guys so much for listening. Make sure you've rated and reviewed
the podcast on iTunes and we'll see you on Thursday with a real good
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