The Skinny Confidential Him & Her Podcast - The Gstaad Guy On The Secret Psychology Of The Ultra Rich, Quiet Luxury, Status, & Modern Wealth Culture

Episode Date: May 18, 2026

#972: Join us as we sit down with Gstaad Guy – social media content creator known for satirising the often-absurd lives of the world's elite through video content. With one of the highest concentrat...ions of ultra-high-net-worth followers on social media, Gstaad Guy has built a cult global audience while collaborating with some of the world's most prestigious luxury brands. In this episode, Gstaad Guy shares the origin of the character, unpacks the nuances of quiet luxury, reflects on the international perspectives he's gained through travel and culture, and discusses the evolving landscape of modern status, taste, and aspiration — along with how to curate a more elevated lifestyle in every sense.   To Watch the Show click HERE   For Detailed Show Notes visit TheBossticks.com   To connect with Gstaad Guy click HERE   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode.   Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at +1 (512) 537-7194.   This episode is sponsored by The Skinny Confidential Celebrate Lauryn's Birthday Event with 30% off sitewide at http://shopskinnyconfidential.com using code LBVIP for a limited time.    This episode is sponsored by Squarespace Head to https://www.squarespace.com/skinny to save 10% off your first purchase of a website or domain using code skinny.   This episode is sponsored by Nutrafol For a limited time, Nutrafol is offering our listeners $10 off your first month's subscription and free shipping when you visit http://Nutrafol.com and enter promo code SKINNYHAIR.   This episode is sponsored by Wayfair Head to http://Wayfair.com right now to shop all things home.    This episode is sponsored by Minnow Shop the summer collection at http://shopminnow.com and enter code MEETMINNOW15 at checkout to receive 15% off your first order.   This episode is sponsored by Polymarket Polymarket is now available in the U.S. App Store, with pop culture markets launching very soon. Download the app now and use code SKINNY to skip the waitlist and be first in line when those markets go live.   This episode is sponsored by Neurogum For a limited time, you can get 20% off your first order at http://neurogum.com by using code SKINNY.   This episode is sponsored by Granola AI If meetings are eating up your day, Granola is a no-brainer. You can try it totally free for three months - just head to http://granola.ai/skinny. Produced by Dear Media

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Starting point is 00:00:01 Welcome to the Bostics, starring Lauren Bostic and Michael Bostick. Together, they are the Bostics. Hello, everybody. Welcome back to another episode of the Bostics. Today we have the one and only, the Stad Guy. So who is the Stad Guy? He is a social media content creator known for satirizing the often absurd lives of the world's elite through video content. Through this, the Stad guy has amassed the highest concentration of ultra-high net worth followers
Starting point is 00:00:29 of any social media page globally, allowing him to work with brands, including Omar Paget, Loa Piana, and Bombardier, as well as starting his own charm jewelry business, Poubel, and his own show and podcasts. This episode was a lot of fun. We talked all about what's actually really going on with the ultra wealthy. We talked about the art of quiet luxuries. We talked also about building a personal brand, make no mistake. He is building something quite incredible here, which we get into. And he's really carved out a niche online. by using comedy and social commentary to build something that is becoming truly meaningful. So for any aspiring content creator, anyone looking to carve out a specific lane on the internet,
Starting point is 00:01:09 there's also a ton of gems in here as well. But make no mistake, under the comedy, under the satire, there is a very savvy business person here with a ton of knowledge and how to create online brands, how to build businesses, and how to stand out online. He's helping a ton of companies stand out even more than they were before by plugging them into relevant audiences, using nothing other than his phone and content and his mind. With that, let's welcome the Stad guy to the Bostics. How do I look? Do I look podcast ready? You look great. You look great.
Starting point is 00:01:38 How did you choose your outfit today? I like the color navy blue. Yeah, but I feel like there was more thought in it. Bigger thoughts happen when getting the clothes and when putting them on is quite seamless. Ah, there it is. I think you understand. I understand. He's wearing lower piano head to toe.
Starting point is 00:01:54 He's, he, the one thing the audience maybe doesn't know about my husband is there is nothing Michael Bostick loves more than a tailored outfit that is planned out the last detail. Comfortable though. Has to be comfortable. I don't like things that like they look good but they don't feel good. I don't like that. Also it's understated. I think to those who know what you're wearing, it stands out. To those who don't, you blend right in.
Starting point is 00:02:22 Exactly. I went through my louder days in earlier times and now I'm just trying to hide out and just blend into the brush. It's usually the journey. Dissect all your looks over the last 20 years. It would be pretty amazing. He had to help me with my closet, which is usually the opposite, right?
Starting point is 00:02:40 He like had to guide me slowly into what he had to manipulate me into having the closet that he wanted me to have. True. So, okay, thank you for coming in. We've been wanting to have you in for a while. When we were talking about the prep of this show, there's so many different directions we can take it in. But I think, like, the term creator economy is,
Starting point is 00:03:03 it's like they use it, they throw it around, people call themselves creators, and not to diminish it. But I think what's interesting about what you've built is you literally created a character from nothing, made it a persona and a brand, and have since moved markets with it. Like you shared with me this stat of from the time you created, and it was a presentation that you have,
Starting point is 00:03:25 from the time you started your brand, Stodgai, to what's happened with Laura Piana, what's happened with awkward apama, what's happened with Audubarakke. And it's pretty incredible because I don't think a lot of people realize what you're doing and what you've done for that space. I think a lot of people know about Laura Piana from you. Thank you. Would you agree? I would agree.
Starting point is 00:03:47 Was that intentional? I think it's easy to look back and say it, well, intentional I think some moments were intentional some moments were consequential I'm grateful to have fun in the process and to be able to continue to iterate to allow this to be the outcome but the series of accidents decisions it's a very fun thing how did you initially get into this and creating these characters like were you always into luxury places and markets did you have somebody that you knew that knew knew about. I think a lot of the things you talk about people don't know about.
Starting point is 00:04:21 They're a little niche. Yeah. So I wonder how you even got interested in the first place. So before I explain that, I need to warn you. You're going to end up being our guinea pig for this, for this episode. Because you are the real life stad guy in many ways. I didn't want to say it, but I hoped you would see it. By the way, we did spend New Year's in Stod, few years ago. There we go. Here we go. Here we have been to the Eagle Club. Here we go. Yeah, yeah, we know. I know the things. The Grand Bellevue with Daniel.
Starting point is 00:04:50 Hello, Daniel. Oh, you get closer? Forgive me. I told you when we talked on the phone, you're blowing up my spots. You did. So the stadga is a fictional character, but he is a representation of a real-life archetype. That archetype is someone addicted to excellence. Sometimes unjustifiably so.
Starting point is 00:05:11 Usually unjustifiably so. It's someone who wants the best laptop to check their emails. the best car to maybe go play golf, the fastest car, but they're not usually getting it to the speeds, the most well-made clothes for casual days out, the best watches for also casual days out. It's a real-life connoisseur, someone who loves excellence. I was waiting for wife. Also the best wife. That's number one. That's number one. I think that's a partnership more than it is. Anything else?
Starting point is 00:05:45 I think that. And these connoisseurs, I think, are often aware of the absurdity of the things they like, and they're aware of the humor among them. So when someone says, oh, my God, this is such a beautiful $15,000 jacket you're wearing, you'll usually laugh as a reaction or be quite shy about it because it is an absurdity in so many ways. And I noticed those jokes existing in this sort of like bullying up, being a real thing and being something that people who relate or were quote-unquote the victims
Starting point is 00:06:17 of these jokes wouldn't take offense to and people who weren't part of the joke would feel heard through because you're effectively acknowledging the elephant in the room through this humor. And I think that what you were saying, Lauren, about the process of becoming discerning, of, oh, you should have seen the outfits you used to wear. That is the process that I think everyone goes through with knowledge. I think any person who starts to shop or starts to travel to nice places initially makes the wrong consumption decisions. They initially do the champagne bottle spraying thing.
Starting point is 00:06:56 They get ripped off by the hotel. They get ripped off by the logo brands. And then they figure out actually this was bad value, not to save money, but to actually focus on quality and substance over status. And that is a real life connoisseur. They either go through this journey over. 10 years or one year depends on the level of knowledge they're exposed to. And that's the story of Stadgai.
Starting point is 00:07:18 And that's the message I express with Stadgai through the tone of voice of humor. I think humor is an amazing way to get these sometimes strong messages across and make them more digestible and less serious because at the end of the day, these things are luxuries, they're not necessities. I think they should be discussed with some degree of humor. And is that way you created the two characters, the cousin and the Stadke? it's like one is earlier in the journey and one is later and more sophisticated. Is that how you view it? It's exactly it. So it's kind of this polarity between new money and old money, knowledge and
Starting point is 00:07:51 hype, flashing lights and changing trends versus someone who's rooted in tradition and rarely changes their opinion about things. I think I'd have a very hard time today convincing you that there's any watch better than the one you're wearing. But five years ago, maybe I could have said, hey, there's this new thing you haven't heard of. And maybe you'd be more. susceptible to that marketing. And I think that's the Colton versus Constance dynamic that I play tennis between or ping pong between with my characters. Michael's favorite quote is, I'm very easily satisfied. I'm always content with the best. So you are spot on with that. And I think discernment is something that the world is starting to catch on to. I think when we
Starting point is 00:08:36 first started social media, it was very similar to the polarity that you're talking about. Like, everyone had to show everything and I'm noticing a transition through social media that people are becoming they're not showing like the whole purse they're showing a corner of it are you noticing that I think I am for sure yeah I am for sure I think it's changed it's all changing people love the knowledge and the truth of product they're becoming much more aware of this is all fluff this is all status or this is something real and something well made and they're falling for the traps of marketing less than ever, I think. I've been a fan of yours for a long time, and I saw, funny enough, early days when I saw you,
Starting point is 00:09:16 I remember I told Lauren, I was like, this is going to blow up, because I think what you've done is very unique for the space. Oh, no. It's different. Thank you. But what I all, but in everything you just highlighted is true to your brand. But for you personally, how did you start to figure out which places and which brands to highlight and which things to key into?
Starting point is 00:09:34 Because to the point earlier, like you've put a lot of these things on the map that I think certain people knew about, but we're definitely. not mainstream. Like a lot of the things you talk about, many people didn't know. I would imagine when you first started even talking about Stad, there was, like a lot of people were like, what the hell is that? Where is that? Right? Probably saying, Gastah, you know what I think? Things like that. So how did you figure that out to begin? Did you grow up going to these places? Did you have family members? So I'll start by acknowledging my privilege, and I did grow up in a privileged environment. My parents always wanted the best for me and would always do everything they could
Starting point is 00:10:08 to put me in places where I was surrounded by people who were even more fortunate than I was, even though I was very blessed with abundance. I was around a lot of these stad guys. I did not grow up going to Stad. I went to Stad for the first time a year after making the page. Interesting. Which is kind of crazy. But I heard a lot of people talk about Stad.
Starting point is 00:10:29 And I understood the Stad world because I did ski in Swiss Ski town, just a different one, one slightly less staddy than Stad. I was always someone who loved to listen and observe. And I always pause in rooms and try to understand the dynamics in rooms. Ever since I was a kid, why are people gravitating towards that person? Why are they acting this sort of way? And I was always curious about these sort of social dynamics. Just listening to why people gravitate towards that real-life Stad guy and Stad-Girl
Starting point is 00:11:01 and ask all these questions made me curious about their credibility. I was realizing that the person was often more important than the advice. And someone with credibility or just who has achieved tremendous success could give bad advice, but people would take it as good because of who they are. And this was a sort of dynamic I love to study. And I started asking those people like, what are the things you like? What are the things you love? People take everything you say as rule, borderline religion.
Starting point is 00:11:32 What do you wear? And a lot of them were wearing this brand called Loropiana. Okay, what watches do you like? They're like, oh, I only wear the best brands, so Loropiana. I only wear the best watches. So Oudmachighe, Pettique, I only drive the best cars. So Bentley, Porsche, Aston. And I only vacation in Stad, Swedenia, Aspen.
Starting point is 00:11:51 And they had these very similar ways of living and ways of consuming in life that were very unique compared to the world, but very true to ultra-hineat-worth individual consumption. And I was fascinated by this world and way that I thought it was so rooted in taste, but also so rooted in absurdity, because in many ways it's beautiful, but in many ways it's excessive. And that balance is, I think, what luxury is. And I wanted to talk about it, make jokes about it. And pre-stadga, I always did at dinners. I'd always just poke fun at what I thought was absurd.
Starting point is 00:12:32 The difference now is that I do it publicly. Are you worried that your mouth is going to have a wrinkle when you're older? 100%. I think I need some Botox too. Just permanently defrown. Your skin looks beautiful in person. I'm just wondering if when you're 80, are you worried your face is? Because of the way the frown.
Starting point is 00:12:50 I'm worried about the frown. I'm looking at the frown because I'm always like, that's my job is like the aesthetic part of it. And I look at it. And I'm like, what's going to happen when he's 80? I hope the frown will turn into a smile. He would have been frowning for a long time. Yeah. I say he, but it's actually just me.
Starting point is 00:13:07 What do you think at this point being exposed to everything you've been exposed to makes a person have taste? I think it's basically knowledge. Like I think real taste is real knowledge. And you can test tastes by asking questions about knowledge. if someone says they love this sort of thing, they should be able to clearly communicate why they love that thing, and I think people can rarely challenge that. Taste is by definition subjective,
Starting point is 00:13:40 but I think should always be rooted in some degree of knowledge in that thing someone is tasteful in. Someone who loves wine is very tasteful in wine needs to know a thing or two about wine. They can't say that they have great wine taste, but only like one bottle without actually knowing the way it all works. in my opinion.
Starting point is 00:13:58 Who are some people that you look to for the taste? Besides Michael at Michael Bostic. Michael. I have a few archetypes
Starting point is 00:14:10 that I actually like to study. People that have achieved amazing things. I think in different categories of different people, most of them wouldn't really be happy
Starting point is 00:14:21 with me publicly outing them. Okay. You got to tell me off air. I'll tell you all fair. Okay. What about our friend Jeremy Zimmer who I have to give a shout out
Starting point is 00:14:28 Jeremy Zimmer is a legend. Yeah. In many ways, a real-life stad guy. Smiles a lot more, though. And he's very grateful. The stad guy is always frowning because nothing is enough. He wants better. Even though he's sharing gratitude, he's...
Starting point is 00:14:44 Jamie's a very happy guy. You're a bit like that, I call it Sabertooth. We will be in the most beautiful place in the world, having the most beautiful dinner with a gorgeous Bernello. and he will find the saber tooth in that room. That's a little, the saber tooth is, um, the danger. Not the,
Starting point is 00:15:05 I don't even know if it's the fault. I don't know if the fault's the right word. It's he's looking to what he can improve in the room. No, but I do that. I mean, listen, I think that that, I, I, I do that in my business. I do that in the company, I just do that. And I'm always just like, okay, like, if things are going, I'm always like looking for, like, how to improve things.
Starting point is 00:15:23 You love excellence. I love, well, I love efficiency, right? You're a connoisseur. extraordinary. You want extraordinary at every turn from the way we missed a flight the other day and you would have thought, oh my God. It was like it wasn't seamless the way he wanted it. It was your particular. So here's one thing I'll give Michael. Okay. You were saying initially that he says he loves things to be simple. Yes. And he loves things to be excellent as if they were opposing beliefs. Right. In Italy, they can actually exist hand in hand, and there's this word called spritatura, which is the simplicity in excellence, the simplicity and luxury.
Starting point is 00:16:07 I think if we just pause for a thing and compare France to Italy, and France excellence is quite opulent. You have this gold, the glam, the dishes with foam and gold and sauces. In Italy, what is excellence? It's an excellent simple pizza. It's an excellent spaghetti pomodoro. It's an excellent family-owned beautiful hotel and it's like this jacket Michael's wearing. It's excellent, but unassuming.
Starting point is 00:16:33 And that is Italian luxury versus the French versus many other countries. And I think they actually can go hand in hand. He's a fourth Japanese. The Japanese actually share that too, I think. I know. Yeah, there you go. I've lived it.
Starting point is 00:16:48 Yeah. Well, it's a culture rooted in a lot of shame. We don't cut our bellies open anymore, but yeah, we like to do it. We like to do things. My grandmother was always like, there's no like effort. It was like, is it right or wrong? Yeah.
Starting point is 00:16:59 Right? Like that was, but I also, I think like, you can look at that culture and some of the things they produce. Everyone that's over there's like they're living in the future. It's like it's very clean, it's organized, efficient, you know. So when you were a little boy, I know you said you studied people, but what were you like? That's quite shy actually. That's interesting that you were shy and you do what you do now.
Starting point is 00:17:22 Yeah, I think. The phone is a great shield. I think most content creators I meet are actually quite introverted and are quite shy. And they use the phone to do what they have to do socially in quotes, but actually not interact with people and put themselves in uncomfortable situations. And what was your parents like? What did they want you to be?
Starting point is 00:17:48 What were their ambitions for you? I'd say more traditionally successful. and I was always a more behind the scenes, never a drama kid, never an acting kid. I always loved tech, studied technology. Got a job at Apple. I was working at Apple for just under three years. Like, if you walked in, would you be selling an iPhone, or were you on that?
Starting point is 00:18:16 No, I was in corporate side. Yeah, okay, gross. Yeah, yeah, I was working on Apple Pay. Okay. During my time at Apple is when I started working on Stad Guy, and when I eventually was making enough money from Stadgai, the classic side hustle becomes main hustle leap. I told my parents I wanted to quit my job at Apple,
Starting point is 00:18:33 my mom started crying because this is like, are you crazy, you worked your whole life for this? And she has a point. I did work my whole life for this, but I just felt something was right about being an entrepreneur and taking this leap of faith for something public-facing. And I had a strong feeling that I could be public-facing, but still maintain my energy and be as private as I wanted to be.
Starting point is 00:18:56 Now it's been just over eight years of Stadkei. And I think I've managed to maintain that exposed enough, but also to myself enough, balance. You, I wonder, because you said you're so observant, what you've observed since you've gained success from your friends with this character. Has it been like, they're just like, yeah, like go for it, Has there been like a weird energy? What's it been like for you?
Starting point is 00:19:24 I've realized that there's a big difference between old friends and good friends. I used to conflate the time that I knew someone with how strong our relationship is. And just through time, I think most people figure this out. Actually, a new friend can even be a better friend. I have some friends that really wanted the best for me. And when I started, would say, listen, dude, you're embarrassing yourself. This is that guy's not for you. Like, you should stop this thing.
Starting point is 00:19:48 And people I still love today would say that. And I don't resent them for it. They actually believed what they said. And it's true to their reality and not mine. And in my reality, the feeling of being cringe and being perceived as cringe and quote unquote embarrassing myself was something I really didn't care about because I never had a lasting feeling of cringe on someone else. If I saw a cringe video, I forgot about it within 30 seconds.
Starting point is 00:20:20 So I never expected someone to. to feel that about me for more than 30 seconds. So just tried to put myself in my viewer's shoes and realized actually what anyone thinks about me and the short term is so short term that I should just follow my dreams. It's very, it's quite self-deprecating what you do. Which I find that to be attractive in someone.
Starting point is 00:20:43 It's being self-deprecating is funny. It's great. Thanks. Light. How much of Stad guy is actually you? If you were going to give it a percentage. Hmm. question. I think recently, more than ever, probably now it's maybe 50% real thoughts and 50%
Starting point is 00:21:01 thoughts I assume the real life Stadgai would share. In the early days it was more like 20% because the character was, I think even more absurd and talking about the what. The early days of Stadgaer were all about the what to consume, where to go, how to consume. And the more recent two or three years the why has been a bigger part of the communication because I think when I first started Stutt guy eight years ago now the life of ultra-high net worth individuals and high-net-worth individuals was really a secret to the world
Starting point is 00:21:35 people weren't really sharing videos of private travel and these hotels and these destinations through Instagram through the glamorization of this ridiculous world the cat is out of the bag people know all this stuff now and actually people question this stuff I noticed people in these fancy restaurants and parties
Starting point is 00:21:55 who five years ago would have been only filled with excitement are now actually filled with questions of, is this really what is valuable? Maybe I don't actually want to be here. Maybe I'd rather just be at home. And everyone's asking themselves these questions. So I think my character should be part of that questioning. So my character now talks a lot less about the what
Starting point is 00:22:15 and a lot more about the why behind these interactions and ways of consuming. And do you feel that is because people are now more aware of the absurdity of this? Like maybe if you were in that bubble before, you know, like this is the greatest thing ever. And now you realize like, people, a lot of people think this is just absurd behavior, kind of questioning being there at all. Or do you think it's just because they feel it's more attainable? Yeah.
Starting point is 00:22:44 Or when everyone has access, does it make it not that sexy? I think there's a few layers. and the layers are kind of progressive. So layer one is money is sexy because it solves problems. That's one. It's like everyone in the world can agree on that. That like if they have a big problem in their life, there's a big chance that money can have some positive effect on that.
Starting point is 00:23:06 Could be a debt. Could be a health thing they want to solve. Could be supporting a family member. That's one. I think two, there's the luxuries and access. And three, there's like the excess. I think most of the world's focused on the first. chunk. And most of the world hadn't really been exposed to the second chunk so much. I think in the
Starting point is 00:23:26 80s and 90s there was like this TV show like The Secret Lives of the Rich and Famous. And it was it was really a novelty to see this world. Instagram made that not only accessible to everyone, but kind of bombarded everyone with it on the feeds. And it really glamorized something that is actually questioned by everyone who experiences it. I think people who experience tremendous wealth, have this classic, by the way, money doesn't buy happiness, cliche, where of course it does buy the problem solving, but it comes with a lot of strange behavior, it comes a lot of complexities. And I think people are deeply curious about that because of the massive exposure people now
Starting point is 00:24:05 have to the luxuries. So I think it's an exposure thing. Naval Ravikon says money solves money problems, right, but not other problems. Exactly. Who is someone that you look to on social media that you think is doing? it really well. You're doing something unique. Who else do you see that has a unique point of view that you look to? I think there are lots of accounts. I love niches online and accounts that deliver on those niches. Like I think there's great food accounts. I think there are great
Starting point is 00:24:37 hobbyist accounts. And I actually really like the transition that social media has taken from social media where you see content from people you follow to interest media, where you just see content from all the things you might be interested in. Because over half of the viewers of my content are actually non-followers now, I can access way more people and the content wins versus the creator. This episode is brought to you by Squarespace. Squarespace is the all-in-one website platform designed to help you stand out and succeed online. Whether you're just starting out or scaling your business, Squarespace gives you everything you need to claim your domain, showcase your offerings with a professional website, grow your brand, and get paid all in one place.
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Starting point is 00:30:30 It's like harder to get followers these days, but it's a lot easier to get your content scene. We talk about this all the time. You could be an unnamed low following creator, but if you have good content in whatever niche, you can crush it. In the early days of social, you couldn't do that. You had to have the following. You couldn't make a living without the following. At this point in 2006, what are the brands and the spots that you like? Through doing what you do, I feel like you probably have a very curated, edited point of view.
Starting point is 00:30:59 Where are you going in the summer? Yeah, and be honest. We want to know. Okay. So the honest, the top of this document, if I was sharing my recommendations list, would be substance, not status. Love it. That's the overall goal here. I know we would have a good answer to this and keep going.
Starting point is 00:31:16 Okay. So substance, while still looking for the best of the best, is my priority. Clothes, lower piano. I think they do. Only. I think they're the best. I think Hermes is there too. I think Hermes, Lorapiano, both they do the best,
Starting point is 00:31:34 and if you have the means to do so, I think that's the number one in substance. watches would not be gay protect Philippe fragrance is subjective whatever you like I personally like aqua diperma
Starting point is 00:31:50 I think it smells like that Italian balance of excellence delivered simply smells hygienic smells fresh do you wear ecotiparma he doesn't
Starting point is 00:32:00 he doesn't wear a fragrance oh he wears his own fragrance because bottle it no I just don't wear a fragrance I've experimented but then she didn't like the fragrance
Starting point is 00:32:11 We're into a non-toxic lifestyle. Sure. Kind of chic to do nothing. I think so. I think it is. Yeah. It's kind of like a nude nail on a girl. I feel like you either have to do it really right or you don't want to have a bad fragrance.
Starting point is 00:32:22 Keep going down your list. I have a couple. I keep going to know each thing. But also any fragrance, like when someone hits you in the face with their fragrance from a while away. This is just a tangent. I don't like when someone forces their smell that they like onto me. I think it's rude. And not that you're doing that.
Starting point is 00:32:37 I think it should be so subtle. And I want to have this conversation all day long. When I am around someone and they're forcing the smell of themselves, whether it's a deodorant or a perfume onto me, I think it's unfair. I agree. Smell good, not strong. Can we get a cologne from you? Sure. Okay.
Starting point is 00:32:54 I feel like you need to do a cologne. Okay, keep going down your list. I think the mountains in summer are fantastic. I think Stadden summer is like a fairy tale. It really is. Staten winter is a bit more status. Stad in summer is a bit more substance, I must say. All these hotspots like Santropay and all these places,
Starting point is 00:33:11 I think are beautiful places during peak season. They're not. During low season, incredible. Weekend markets, beautiful outlets. Peak season, people are fighting over tables. You're being treated badly. You're paying five times market for a room. But let me ask you this. Now that you're in the quote unquote world of media that we're all in, will you go to Can Lion this year during that peak season? Because I have to go, I used to not go during the peak. Now I have to go. And it's basically like transporting all of media to that place at a very specific time. Will you go there or not?
Starting point is 00:33:44 I think that's half to go, that's work, do what you have to do. So will you go? He doesn't love. Yeah. You go. But he's not like loving it. But it wouldn't be where you vacation. No.
Starting point is 00:33:53 I wouldn't go to Cannes at all. I don't like Cannes. I don't like Cannes either. I think it's quite commercial. Not for me. I like Montibre next door. Yeah. I won't stay in Can either.
Starting point is 00:34:03 And I like it more during June and September. I think September is the best month for the South of France. But a lot of people have kids and their kids are in school them. They can't go. then. So if people have kids, I get the end of July think. If you don't have kids and you're going there for status, you're overpaying and doing it wrong, in my opinion. Okay. Keep going down your list. Getting hosed. Food, I think, simple presentation. If has foam and the sparkling lights and all that table-side shebang, something's wrong.
Starting point is 00:34:29 I don't like a 10-course meal. That's too rich. I also don't like one either. Yuck. I think if they have to add theatrics, they're trying to distract from the product not being good enough, usually. Yep, agreed. Fashion shows, same thing. If you need the theatric, there's something wrong. So no theatrics. Lots of small towns. Do you want me to list off destinations? I want to know a couple of niche things.
Starting point is 00:34:50 Like, what's the chicest? I'll give you an example. Flower. Yeah. I like orchids because they live for a long time. Okay. See, I know he has like little answers to little questions like this. For a girl, what's your favorite brand? I think Loropiana Hermes are fantastic. I also love, I think the was very cool, but it's very high price point. This is like in the Stadgai lens, I think outside of that category, I think what is excellent and reasonably priced? I think it's Uniclo. Okay. What about for
Starting point is 00:35:25 travel? How do you like to travel? I travel quite heavy. What does that mean? I have lots of bags. You travel heavy. But is that for the content or is that just how you like to travel in general? No, I'm traveling eight months of the year. So you're just bringing everything. I don't know where I'm going Why are you traveling so much? My work is all over the place. I was here filming some podcast episodes, and then I'm going to Watches and wonders in Geneva, cool watch events.
Starting point is 00:35:50 I need to go there for a few days. And then I have other work in Switzerland, and then I have work in the UK. So I'm just always... So let's talk about the work a little bit because obviously when you see the content and it's already produced, I don't think people realize the effort that goes into all that.
Starting point is 00:36:05 And for you in particular, you're moving around to a lot of places. is what does that look like from a day to day if you do have to travel with a team? Is it all by yourself? You just answered you for traveling heavy. Like, what is, you know, if you were going to map out the next month,
Starting point is 00:36:18 what does that actually look like for you? Quite all over the place. Probably 25% is focused on Poubel, my jewelry business. So meeting up with either my team, a retailers or suppliers, making sure all that's going well. Probably 25% on podcast,
Starting point is 00:36:34 which is traveling to great guests and interviewing them. So you go to them? I go to them. 25% is content for the brand partners I have. So going to a factory of Laura Piano, for example, and showing the excellence in the production process. So cool. That's genius. I love that.
Starting point is 00:36:56 And then the last 25% is consulting. I work on a consulting basis with the brands I work with to help them understand who their customer is and who they're marketing to. And there's a few cities I have to go to every month to meet with their teams. What are the billionaires that you hang out with say about this? Love it.
Starting point is 00:37:14 Keep my name out of it. But they're in on the joke, but they just don't want to be involved. Yeah, they don't, for many reasons, they don't want the publicity. None of them. None of them. That's the real rub. It's like you want to do things, but as you do things, you gain publicity. I imagine that's been interesting for you to manage as somebody who's been,
Starting point is 00:37:36 because I started very behind the scenes. I only started doing this with, she always built like a public-facing platform. I started doing this with her. And it just changes. And you start thinking about privacy, safety, we have children. You start thinking about that. Has that been a struggle for you or is something that you feel natural in? It's become a natural process to try and prioritize that.
Starting point is 00:37:58 But it's definitely front of mind. For example, I think in this day and age, it's quite silly to post where someone is while they're there. We don't do that anymore. It was a few days later, it's wise, just so people don't know where you are, especially if you're posting and you're known for having nice things on you, it's no need to put yourself in danger. So I just have these certain protocols I like to follow. And what I talk about all the time with people, there's like there's a period where I think
Starting point is 00:38:25 there's the point of no return where if you build such a big platform, like right now you can kind of manage, you can kind of taper it down if you need to. But like there's a point where, and I don't think this is really something that individuals can control, it just kind of happens, where if you have that next level of notoriety, at some point you can't just say, hey, I don't want to turn that, I don't want that anymore. It's on. Do you think about that? I do a lot. I think about it while I talk to people who have achieved amazing success that was in their control and people that have achieved amazing success that they feel was out of their control. And I think intentionality has a lot to do with it. People
Starting point is 00:39:06 who feel like they're ahead of their curve and they know exactly where they're steering their curve versus people who are just surfing their wave as a byproduct of some sort of accidents. A tangible example of that is a TikToker that gets super famous and now they don't know what to do with their fame. So they're just trying to sell random things and surf their wave. Yep. Or like a reality TV star all of a sudden, especially if there's controversy. Or like crypto or only fans or whatever it is versus someone who is.
Starting point is 00:39:36 a founder of a business and they understand that what they're doing is for a specific outcome and once they reach that outcome, they will stop that thing that may put their livelihood or their family's livelihood at risk. What do you do when you encounter a snob? I don't like them. I knew you were going to say that. Does anyone like them? Imagine if you're like, oh, really? I thought you'd like them.
Starting point is 00:40:04 Maybe with what you do. I was like, you know, I think someone could person. I think someone could perceive Strad guy as a snob. But he's not really a snob. Like, you kind of like him and want to sit next to him at dinner. Yeah. That's what I think so interesting. He's an absurd character that...
Starting point is 00:40:21 Is he a snob? The way I view it is like he doesn't realize the absurdity, right? It's like he's a... Is that how you plan is? Like, he says it's an absurd character that doesn't realize how absurd the character is. But that's why I kind of want to, like, hang out with him. But I don't think he's a snob. So he's both of those things in my opinion.
Starting point is 00:40:36 I think the Stad guy character is snob. and he's slowly becoming less snobby. He's slowly learning from life. He's learning what he values. He's like the Grinch. His hearts. He's like the Grinch. Yeah, he's like the Grinch.
Starting point is 00:40:49 Well sad. I love the Grinch. He's like the Grinch. His heart's growing a little. Hearts growing. Yeah, he visits Whoville, Stad. And he adapts.
Starting point is 00:41:00 What's the best place to eat in L.A.? We're in Los Angeles. Where's your place? Where's the hotel? There's no good Mexican food in London. Okay. Maybe there is. I haven't had it. I've tried to. I love Mexican food here, so I love trying different Mexican places. Is that way your base primarily is London? Yes. Does it you call home base. I was born and raised in London.
Starting point is 00:41:18 Are the girls lining up for you? Some like Stadgai? Like Stadgai? They like Stad guy or they like you or both? I don't think many of them know me. Really? There's not like a girl that tries to date you that wants to get to know you and not Stad guy. Of course there's some, but it's not like a, not lining up. They're not lining up. We'll see what happens after the show. People come on.
Starting point is 00:41:45 We've got people married before. We've gotten people married. Are you single? I am single. Oh, I thought he was going to be like kind of in a situation ship. I mean, everyone's texting someone. Is Stod guy single? The character?
Starting point is 00:41:57 Yeah. Yes. Okay. Did you have like a poster board that maps out every little last detail about him? like meaning like do you know do you know he's single do you know he's not a snob but he's snobby like is this stuff that you've all you've thought about like every last detail about him yeah kind of and it's always developing like I think now the real life stad guy is really into biohacking sona peptide thing which stad guy isn't really into he'd rather have fresh Swiss cow milk
Starting point is 00:42:30 we'll have to get you hooked up with Brian Johnson I had him on my podcast oh you did yeah he's such a Stadgai. He loves the biohacking thing and the whoops and the trackers and that's very, very Constance, very Stad Guy. So what's the motivation for you at this point to start, you would have doing more of these public-facing shows to create your own show? Because with your show, it's also, you get very deep with people and it's an intellectual show. It's not the Stad guy show. What was your motivation to start doing that? I think that Y element that I kept speaking about means so much to me. and through my career so far with the account, I've met some incredible people.
Starting point is 00:43:10 And I always try to go a surface deeper on what motivates them, why they do what they do, why they consume the way they do. And I would learn such incredible things from them. And I kind of feel guilty that my closest friends and family wouldn't hear these things with me. And if you recount the story, it's never as good as hearing it. So I thought our podcast is a perfect platform to bring Stadgai world people who are narrowly excellent in their crafts or just have seen things that are worth sharing or have been first
Starting point is 00:43:42 movers in their categories. There are somewhat Stadgai world adjacent, world of excellence adjacent. I'd like to just ask them about the wise. And it's basically my personal interests just with a camera there. I have a business question for you as well. What I was telling you, I think Offer maybe right when we started is that you've unlocked some partnerships with some companies and brands, definitely in the high luxury space, that I don't think many, quote-unquote, creators, influencers had unlocked before.
Starting point is 00:44:10 Did you know from the beginning you were going after those brands? And how did you approach them to get them comfortable with working with people in this space? Because from the large part, when you look at some of those companies, it's mostly been high-tier, kind of like A-list traditional celebrities, if they work with any at all. but with you, obviously, you've unlocked those opportunities. So how did you approach that? I was the first content creator to work with Laura Piana, the first male content creator for Odmark Pige,
Starting point is 00:44:38 and the first for Bombardier. Thank you, with the Jets. The last two were a lot easier than the first one, because when you have one win, it's easier for the second two to be inspired. But the lower piano one came really as a consequence of organic communication. I was trying to understand the real-life Stad-Gai.
Starting point is 00:45:00 I was talking about all the things the real-life Stad-Gai consumed and loved, and Laura Piano was just so true to that identity. I had just never made it online, and it was never voiced to young people. It was people who were in their 50s and 60s wearing the brand and consuming the brand. So Stad-Gai started talking about his L'Oropiana jillet, and young people who felt like they could relate to Stad-Gai or loved the storytelling were going to Lora Piano when I had 10,000 followers. and buying all the jolets.
Starting point is 00:45:30 And the jolets were selling out. So do they see that spike in there like, what the hell is going on? Because they obviously have the data and they're like, where are all these sales coming from? With all these people that are not our typical demo. Exactly. And they reached out to me. But they didn't want to work with me because it wasn't a traditional way of working. So I told them, listen, the numbers won't lie.
Starting point is 00:45:48 Let's just do a test. And they had a line of products that weren't selling well. And they said, hey, listen, we're going to re-market these shoes as Stadgey, exclusives. And we'll see how they do. And they sold out in six hours. We sold out a thousand pairs in six hours. And they were priced at 700 euros, so just under a million dollars in six hours for an account with 10,000 followers, which was unheard of at the time. I think still quite a rarity today. And that opened the door for slow collaborations. And then they had a change in leadership. The new CEO came in. I emailed him asking him for a job full time when I was leaving
Starting point is 00:46:25 Apple and he said, I don't think a full-time job is the right thing. I think we should collaborate in different ways. And I started consulting for the brand, started marketing more formally with the brand. And then the other doors slowly opened with a similar recipe of being the first mover in this luxury ultra high net worth storytelling, targeting the next generation of earners, inheritors and spenders. And that's very cool. It's interesting because a lot of those brands, and again, we've been kind of swimming in these waters for a long time. There was like a little bit of a disdain for working with people in this space if you were in the high luxury category. So you didn't see a lot of opportunities like that. Even to the point where it's like they're not
Starting point is 00:47:09 gifting, they're not promoting, you know, like you're paying full, like even with celebrities, you're paying full price. And so I would just, I think it's a really interesting case study that you individually were able to unlock that I imagine will start paving the way for those brands to start evolving because the market's obviously shifted and where attention is has changed. And to your point, the numbers don't lie. So I was just curious about it. It's really interesting. Thank you. I think that I have the best taste in music. I really believe that. My Spotify playlist said that my age is 83. Nice. I think that my age generation, no offense to everyone listening, doesn't have my
Starting point is 00:47:51 hasten music. And I'm going to give you a test to see if you agree. Okay. If you could pick the chicest genre of music, one that is playing at your favorite hotel in the world. What is it? Or if you're sitting in a restaurant. Chicest genre of music. Sheek. subtle understated. Able to have conversation. I think some Julio Iglesias era, 90s.
Starting point is 00:48:23 80s, 70s Spanish guitar. It's a bit close. It's a bit close. It's not far off. What did you want to say, Basanova? Yeah. Brazilian Basanova. I think that's also very chic.
Starting point is 00:48:35 Very chic. I'm not a huge music guy, but I like the sound of that. Okay, but you know what's not chic? I'm just going to go off for a second on this. When I'm sitting at a restaurant and they play, and they're doing this everywhere right now, they're playing the loudest music possible and you can't talk. Why am I there if I can't talk to the person next to me? That's true.
Starting point is 00:48:54 And I'm on a real kick about it. I even went and told the restaurants manager, I was like, we can't hear. And also, I don't want my cortisol raised when I'm eating. I agree. Don't you think? I completely agree. I think that they're doing it wrong in the volume. They're also doing it wrong in the curation.
Starting point is 00:49:09 Can you do content around this because I can't go to restaurants anymore because it's too loud? I'm trying to eat and they're playing. What were they playing, Journey? I like Journey. No, not when I'm eating a pizza on a beach. No. You know what else I don't like? When they try to go, any extreme is just a bad view.
Starting point is 00:49:28 Be nuanced. Be somewhere in the middle. When they try to go too relaxing and there's like spa music putting you to sleep while you're eating dinner, that's also good for the spa maybe. Agreed. But have something that makes you feel sunshine. Agreed. Happy.
Starting point is 00:49:42 What is not chic? Tell us the list that's the not chic. So the volume thing that you were talking about with the music. Yeah. I think the analogy of noise can be applied to everything. Oh, please go off on this. So volume up in voice. Oh, my voice is a little loud far.
Starting point is 00:49:59 Throw it down a little bit. Volume up. No, your voice is great. Lighting's a little bright. Volume up in lighting. Let's be real at a restaurant. Tone it down a bit. Extreme views and opinions.
Starting point is 00:50:11 Be more nuanced. Be more open-minded. Oh, that's a, that's a novel concept these days. Okay? Just turn the volume down, turn the dial down on everything. Nuance views, the gray area. I think that's chic. Oh, you think that?
Starting point is 00:50:24 Well, interesting. Why do you think that? That's cool. I think this. That's chic. I think this, either physically, I'm pointing my finger for the people who are audio only today. Finger pointing, verbally, physically, not chic. Trying to get finger points.
Starting point is 00:50:44 Big logo. Hey, everyone, look at me. Center of room, not chic. Edges, corners, quiet to yourself. very shake. Quick break to talk about Granola AI. We recently did an all-hands meeting here at Dear Media and I found out the company and myself
Starting point is 00:51:00 are wasting so much time back and forth, taking notes and meetings, trying to keep track of everything. This is why our entire company is switching to Granola AI. If you're in back-to-back meetings all day, you know the struggle. You're nodding along, contributing, trying to stay present. Meetings are a mess. Everybody's notes are all over the place, and Granola fixes that. This is why I love this product so much.
Starting point is 00:51:18 If you've ever left a meeting thinking, was that productive? and then 10 minutes later you're pinging someone like, wait, what are we doing? What was that? Or worse? You've been heads down the entire meeting, furiously typing notes instead of actually listening, which is a huge problem. And now your camera's off and your brain is fried. This is not a productive way to operate. Granola fixes that. So what is granola? Granola is an AI powered notepad built for the way real people actually meet. You take rough notes like you normally would. And in the background, Granola securely transcribes the meeting. Then it turns everything into clean, structured, actually useful notes when the meeting ends. And the best part, Granola works through your devices audio,
Starting point is 00:51:52 which means it integrates seamlessly into the video conferencing tools you already use. No setup, no awkward bots. It's just your normal meeting with superpower so you can get more done and be more productive without wasting time. I know this is going to give everybody a ton of more productivity, a ton of time back, and we're actually going to be able to listen and digest what's being said in these meetings. So check them out if meetings are eating up your day. Granola is a no-brainer.
Starting point is 00:52:13 You can try it totally free for three months. Just head to granola. coma.ai slash skinny. That's Granola. to get your time back. Get three months free at granola. coma.com. This episode of the Boss 6 is brought to by Neuro,
Starting point is 00:52:28 the makers of the world's smartest gum. I love this gum. I love things that make you feel smarter. I love things that help you focus. I love things that give me a little caffeine. And I love things that help me stay calm and focus. What makes neuroenergy and focus smart gum so incredible is it's powered by natural caffeine, Ltheonine for calm focus, and vitamin B12 and B6.
Starting point is 00:52:48 When you're chewing other gum, you're just chewing. With neuro, you're chewing for clean, sustain energy, sharper focus, and it just makes you feel good. You're calmer, like I said, less on the edge, and you can make it through the day with more clarity. I like to use neurogum as a tool when I really need to dig in, when I'm viewing spreadsheets, when I'm taking meetings with the team, when I really need to focus and be on my game. So leave the dumb gum behind and make the switch to smart gum. For me, you guys know I'm running a thousand things all at once. Sometimes I'm podcasting.
Starting point is 00:53:14 Sometimes I'm running a company. Sometimes I'm trying to parent my kids. Sometimes I'm trying to keep up with what my wife is telling me and telling me I need to do. This is why having a tool like Neurogum in my arsenal of tools is so incredible because it helps me keep track of everything and make sure that I'm on point. They have a sleep smarter product, which is Neurosleep and recharge mints, which offer melatonin and camomil to help you unwind and rest without the pills or sugary gummies. This is also a great tool to put in your toolbox of wellness. So check them out for a limited time. You can get 20% off your first order at Neurogum.com by using code Skinny.
Starting point is 00:53:46 That's neurogum.com and use code skinny for 20% off your first order. You can also find neuro at CVS, Walmart, and Amazon. And of course, check our show notes because everything is linked there. Neurogum.com, use code skinny. I am weirdly obsessed with people who know things before everyone else. You guys know this. Trends, wellness, politics, culture. I want to know where things are actually going.
Starting point is 00:54:11 And lately, I've been on polymarket. elections, pop culture, business, sports, internet drama, it is all there. What a dream. I'm nosy. I'm a researcher. I'm curious. I like data. And honestly, it's become a new rabbit hole. If you are unfamiliar with Polly Market, you have to check them out. If you're someone who likes to see trend forecasting, it has kind of like part entertainment, part weight. People think that's happening. I'm telling you, it's very much a rabbit hole. It's absolutely fascinating to me because you can actually see where the sentiment is moving in real time. So you can see it across culture, politics, and business, like I said. I just love anything that helps me understand where things
Starting point is 00:54:54 are going, not just where they've been. If you're like me and you're a researcher, you have to check out Polly Market. Polymarket is now available in the U.S. App Store, with Pop Culture Markets launching very soon. Download the app now and use code Skinny to skip the wait list and be first in line when those markets hit. When those markets go live, you want to know. You can also go to at Polymarket and you can get all of the info. You can use Code Skinny to skip the wait list. That's code Skinny.
Starting point is 00:55:24 You can find all the things on the Polymarket app. Like I said, it's now available in the U.S. App Store. All right, I went rogue for my birthday. Absolutely rogue. We're not even looking at notes over here. All right. So I am giving you guys a 30% off birthday code. Okay, you can go to shop skinnyconfidential.com.
Starting point is 00:55:43 use code LBVIP and you can get 30% off. So here's what I would get. Okay, you have to get the new ice roller. It's so fresh. It's so beautiful. It's for the girl who doesn't want to wake up looking tired. She wants to look refreshed like she's slept. You want everything to feel tight and right on the face. I use it down my neck. I also think you should grab the brow peptide. That is for the girl who wants to have fluffy, full, luscious brows. Those are the two products I would buy. And then if you're on there definitely pick up the mouth tape. If you want a better sleep, this will absolutely change the game. You can go use code LBVIP. You get 30% off. I really feel like I did go rogue on this. So you got to go shop right now for my birthday. Happy birthday. It's a little gift from me to you.
Starting point is 00:56:31 LBVIP on shopskinnyconfidential.com for 30% off. I also like round things. I think that's chic because it's earthy and it reminds me of like the caveman days. You said edges, so it made me think of something else. But some edges are pretty. It just depends how they're done. Yeah, but I really like round right now. I'm really into round everything. Softness.
Starting point is 00:56:51 I think you should do a series and maybe you already have this. That's what's not to do. I have a whole series called Alapubel, which in French means to the trash. I didn't know what that meant. We have a game that we're going to play with you about that. You know what's not chic is not knowing what that means. That's okay. Knowledge is a journey, guys.
Starting point is 00:57:11 But you do that well, I think, and you talk about, like, when he creates this content that basically is exactly what you're talking about, like this versus that. Yes. Okay. Good versus bad. All right. Let's do our game.
Starting point is 00:57:22 Okay, let's do the game. How do I say it? Al-a-pubel. Allah Pubel. Yes. It means to the trash in French. That's a cute name for a chihuahua. That's the name of my jewelry brand, Pubel.
Starting point is 00:57:36 Don, get with it, okay? I know that. It's on here. I'm just saying it's a cute Chihuahua name. Wearing head to toe cashmere in 70 degree weather just because you can. Forgive me, what's that in Celsius? Like 20. And it's supposed to be this or this.
Starting point is 00:57:57 It's basically the weather today in L.A. You're both wearing cashmere. Literally. He's actually, I think you're wearing cash silk, which is silk cashmer blend. This is from the spring line. It's cash silk. Yeah, it's fantastic.
Starting point is 00:58:11 I'm wearing Kashmir Hattito right now. I think Kashmir, when made well and weaved properly, can actually be very breathable. It can even be worn in summer. Love it. So, fantastic. Having a favorite type of water and refusing all others. Fantastic. This water, by the way, that we just poured you, I'm telling you, is going to be the best water.
Starting point is 00:58:34 Lunan. I'll say the second best. What? Have you had tap water? in Stad. Okay. True. I think you have.
Starting point is 00:58:42 You were both in Stad. Let's be honest for just one second. That's the best. How good is that that boy? In the winter, it's freezing. That maybe the most niche thing anyone's ever said on the show. Listen, we're niche here. That's number two.
Starting point is 00:58:52 Scheduling your entire life around chat GPT like it's your personal assistant. And that's not niche? That's very niche. Who does that? Me. Oh, Fault-a-Sique in that case. I have a Unicorn assistant in my chat GBT that I have trained to track every second of my day to make sure.
Starting point is 00:59:14 This is all about you. The water is you. The cashmere, you're wearing a cashmere's sweater. It's you. Hold on. Ice rolling. What does it?
Starting point is 00:59:24 What is it called? Fetching for compliments. Yeah. So her and chat shagena, you know, like, people say create these prompts with Chachy piti to say like, argue with me. Don't make me just feel good.
Starting point is 00:59:34 Don't just answer to say yes. Like don't just validate everything. Lauren does like the exact. She's like, whatever is going to say to make her feel good. That thing is just, it's called. confirmation bias. There you go. Well, I do feel like it's like a really nice husband. We'll get into arguments in our marriage and she will ask and the chat to be like, man, that guy is a total piece of shit.
Starting point is 00:59:48 I'll take his text through chat GPT and say, how should I respond to this where I look so smart and he looks stupid? And then I'll take the answer and curate it a little bit to make it have my own spin and spice on it. What's that game like toxic trait? This might be one of your toxic traits. I have a couple. I think it's toxic trait. Or I just don't respond and I say nothing. That's an even more toxic trait. tailoring literally everything you own even your t-shirts excessive i don't tailor my t-shirts are you nuts you have oh you know what you know what brand hell like you got to tell me your t-shirt brand no but this is mark mark i like sunspell t-shirt you are a connoisseur you know sunspell invented the t-shirt you're a
Starting point is 01:00:26 I knew it's great work they invented the t-shirt it's the best t-shirt and the 1700s and they come in these plastic packages and I know with them he knows I am wearing one yeah and you don't He's wearing, the fact that you're wearing a Sonspell t-shirt is so funny right now. My husband has a hutch with every color. Because we travel a lot too and it's like I just throw them in there. They're great. And I know they're going to work and you can dress them up or dress them down. By the way, it's affordable.
Starting point is 01:00:52 Who else makes a great t-shirt? Even more affordable. Uniclo. They have a line called Aerism Cotton. They're like $18. That's a good price. 15 euros. Amazing price point.
Starting point is 01:01:03 Amazing t-shirt. Like his sun spells are a little bit lower. By the way, you got a shout out, Mark, for that. bringing your own pillow on vacation. I am blessed to stay at nice hotels that usually have pillow menus as part of my career. Okay. I understand if someone would, if they're staying somewhere with bad pillows. I personally have never done that.
Starting point is 01:01:23 I bring my own pillow on vacation because I don't like using random detergents on my skin. Oh, so you bring a pillow case? I want a pillow case or my own pillow and blanket because I don't like the detergent smell. There's a lot of schlepping. You're bringing a lot of stuff. Oh, uh-oh. You're telling me. How many bags?
Starting point is 01:01:41 It's absurd. And it's all stuffed in there. Oh, the economy. Well, she's balancing this thing now where it's like non-toxic living in. A lot of hotels will use a lot of things that she doesn't want to use. Yeah, because they infuse it with fabric softener and smells. Turning your bed into a proper plowman's lunch. What does that mean?
Starting point is 01:02:00 A plowman's lunch is my favorite. Disgusting. No, it's not. It's very chic, actually. Oh, is it when there's like 50 pillows? No, no. When she's eating in bed. lunch. No, he hasn't even heard. You haven't even heard it. Wait till you hear the setup.
Starting point is 01:02:12 Martha Stewart said that I could do it. You do a plate and you do a couple little different things on the plate. So you do a little cornishin, you do a little raw goat cheese, you do a little cracker, and you make a little plowman's lunch. And then you take it to bed on a breakfast tray. Sorry, sorry, sorry. The pickles and the cheese are going nowhere near my bed. Thank God. Call it a connoisseau. It's a pickle. Okay. There's no pickles and no cheese. There's no food in the bed. There's no food in the bedroom. She brings our children in there and they are... We all have a slumber first. Listen, listen.
Starting point is 01:02:44 No kids in bed is fine. No dogs in bed. No cats in bed. No food in bed. Sleep. Fine. Kids come good night or good morning. Fine.
Starting point is 01:02:54 Not a cornishon. No gournichon in bed. How do you think? A cornishon. You filled a chia seed tea with all the chia seeds into our bed and all of the little seeds were everywhere. I still think about it years later. I like to be really. chic on one hand and then I like to just give him a plot twist every once in a while.
Starting point is 01:03:13 It's funny you say that. I think that's what all my audience loves. And I don't think anyone who follows me directly relates to my character Constance or directly relates to my cousin Colton character. I think they relate to both. It's like an angel and devil on the shoulders. Yeah. They want to have fun and go crazy on a Friday night like Colton.
Starting point is 01:03:31 They want to be poised and elegant on a Sunday morning like Constance. So Stad girl right here. I'm a shod girl. Do you hear that? I think that's people in general, right? Yeah, it is. Just keep the cheese outside of your bed. He doesn't like the cheese in the bed.
Starting point is 01:03:44 He does not like that cheese. I don't like any food in the room either. I agree. You don't like a crumb in the bed. There should not be any crumbs in your bed. I collect breakfast trays. I just think it's kind of crazy that you bring your own pillowcases to hotels, but then you put cheese in your own bed.
Starting point is 01:04:00 I think that is kind of insane. But I'm trying to be non-toxic when I'm at the hotel. And then who doesn't love a piece of cheese in bed while I'm watching a show? No, it's also... Also shows in bed. I'm sorry. Yeah, we don't have a TV in our room. We don't have a TV, but I'll do a little iPad in the bed, you know?
Starting point is 01:04:17 Once in a while, I bring the iPad. Once in a while. We've covered a lot of ground. Thank you for coming on. And thank you for giving us all of this information. This was very, very helpful. My pleasure. Where can everyone follow Stad Guy?
Starting point is 01:04:30 I have the main account on Instagram and TikTok, Stad Guy. I have the podcast, a full-length episodes on YouTube, Spotify. Apple Podcasts and my jewelry brand Poubelle is also around. Quiet luxury is so popular right now. What's going to be popular moving forward? What's popular in five years? What do you think are going to be the chic things? Being offline?
Starting point is 01:04:56 So I think two-part answer, if I may. Yes. I think quiet luxury exists in two ways. There's the quiet luxury trend and the quiet luxury lifestyle. The quiet luxury trend is basically just preppy. It's like quarter zip sweater, which even Central Sea was wearing. It's Ralph Lauren sailing, tighter on the neck, which actually is entirely different to what people who exhibit a life of quiet luxury actually wear.
Starting point is 01:05:25 I think the real quite luxury people are usually wearing quite technical, sporty clothes these days. It's the people who are sport and wellness first now. they're experienced first now. They're hiking a lot. They go to play golf a lot. This is where your biohacking is coming in. And the biohacking. So your content marketing for what's about to hit. I think the next thing is health and wellness first. The body is the greatest luxury. Taking care of the body takes a lot of time, takes resources. That's the greatest luxury.
Starting point is 01:05:54 So Michael's going to pull out his weighted vest by Gary Brecker and start wearing that to the podcast. He might. I wanted to ask you this too. I was going to ask you off air. I'll ask you here. what are some inexpensive things that are so chic besides a khani i think most things that are chic are actually free and i think let's switch the word chic for even elegant i think the most elegant thing is manners and treating someone with respect someone who acts that way will come off as regal and royal even no matter what they're wearing they can wear their crown they can wear their
Starting point is 01:06:33 Kashmir, they can be naked, the manners will speak louder than anything they're wearing. I think that's first. Second is the knowledge. I think people who know things about things and have opinions, they can deliver calmly and softly and pair that with questions and being inquisitive. I think that's so chic, it's so elegant, no matter what they're wearing. So I think most things that make someone chic or elegant, truly, if we really think about it, have nothing to do with the things they buy. I think actually, actually, most things people buy that cost a lot of money end up making them look vulgar and end up actually being quite vulgar in delivery. So it's a lot harder to actually be chic while spending than to be
Starting point is 01:07:17 chic without spending in my opinion. Because you could fall into the vulgar trap very easily. Are there any brands like you mentioned that t-shirt brand though that you look at and you're like this is $18 and it's just so amazing? Uniclo. Okay, what else? Give us other little little tips like that. I think Uniclo's essentials, made well, practical, great bread. What else is chic? Family-owned restaurants and cafes. Very chic. Agreed.
Starting point is 01:07:41 I think a cab, especially in a place like UK, is in a place like London. Sorry, is very chic. Like, pick someone up in an Uber. Do they still know everything? They still know everything. They still know everything. So spacious. Your clothes don't get wrinkled.
Starting point is 01:07:55 Get in a taxi. It's better than driving someone, better than having a driver. They can give you a whole tour. It's great. Better than most tour. guys actually. I have a nice chap. I think cabs are...
Starting point is 01:08:04 How do they know everything? Do they have to go through some like crazy training? There's an academy. There's actually also now a chauffeur service called Wheely, which have their own academy, which is that to the nth degree. Maybe you should do a Stadgai Academy and you should teach other people. I've thought about it, but it's like a bit too... On the nose?
Starting point is 01:08:22 Blue pill, red pill, coarse salesman. You're right. I'll just do it for free. It's not chic. And I'd rather just make the content. I think you're on the right track. Thank you. Yeah, of course business is not to, they always felt to me a little bit like,
Starting point is 01:08:36 you know what I think she really have the real information, you can give it to free. I think it's, I think something that's $20 that everyone should own. And I've come to this conclusion lately is a steamer, a travel steamer. I agree. That's a good one. You've had that for like ever.
Starting point is 01:08:50 Well. A travel steamer, I think is a good one. Yeah, it's easy. It's low, it's low cost, 20 bucks on Amazon. Travel steamer's great. Oh, like little quick fixes like that? Yeah. level steamers nice dopamine hits that are not too pricey hand wipes okay love it
Starting point is 01:09:09 keep the hands clean okay get the surfaces around you clean handkerchief I don't use it I think that's not very hygienic agree it's just glow in their nose yeah yeah people who reuse handkerchiefs what's going on there girls this is maybe a little off you guys is beaten past but I think nude buffed nails with no nail polish I like your nude buffed nails a minor a mine have a little bit of pink tint, if we're being specific. I'm talking like... Full natural. Yeah. Very nice. I think, uh-huh. Simple is chic. Maybe that's the message today.
Starting point is 01:09:38 I also like a ponytail on a girl. I love a ponytail. I also love the jelled back ones. Yeah. Like the handspray. A simple gelp ponytail. I love those. It's very chic. I agree. And not too much makeup. Also agree. Yeah. Low maintenance. High maintenance to be low maintenance.
Starting point is 01:09:52 Yeah. Next time you come on, you'll have to dissect our producer. Where's the producer? Say hi, Taylor. He's back there. We hide him behind that wall. He's wearing a Lorapiana Windmate. No. Look up Lorapiana Windmate.
Starting point is 01:10:06 Exactly that jacket. I like that, though, for him. It's a great jacket. Taylor, you have very good style and you like really know where to shop. I will give you that. One day, I think you should interview Michael. I got your digits now, so I'm going to, I'll keep up with you. Michael has a lot of good tips.
Starting point is 01:10:19 I'd love to. A lot of little, like, weird ones. Please. Yeah, you do. The way he packs, he has a clothing rack that he has and everything's organized by day. and it starts three days before. But similar to you, we have to, we're on the, like, so we have this space here, but we have our headquarters in Austin and then in New York as well.
Starting point is 01:10:36 So we're bouncing around. Have you ever been to Austin? Amazing. So they're like, it's a lot to manage, like, the travel. Have you ever been to Austin? I'd never been to Texas. I'd love to go. That would be some good content, a shod guy in Texas.
Starting point is 01:10:46 A little different, a little different than. Big spenders in Texas. Yeah, don't underestimate Texas. I mean, there is, it's a little bit, depending on where you are. Like, Dallas is a little bit louder luxury. I think the GDP of Texas is greater than the GDP of Texas is greater than the GDP of GDP of Saudi Arabia. Oh no, there's some big there's some big hitters out there. Did I say what you wanted to talk about on the show? You were amazing. Really? You're everything I could want.
Starting point is 01:11:08 Oh, thank you guys.

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