The Skinny Confidential Him & Her Podcast - The "Musts" For Healthy Skin, Stress Management, & Personal Development Ft. Barefaced Founder Jordan Harper

Episode Date: August 3, 2023

#595: Today we're sitting down with Jordan Harper, Board Certified Nurse Practitioner, Certified Aesthetic Nurse Specialist, and the founder and CEO of Barefaced. Barefaced is a medical grade skincare line that she started after treating 1000's of patients and seeing firsthand their confusion and frustration when selecting skincare products. This company is paving a new way in the skincare industry by simplifying skincare. Their goal is long term skin health, which is why their products are formulated to be the foundation of your everyday skincare routine. Today Jordan joins us to discuss all things skincare, motherhood, entrepreneurship and more. She gets into her mission behind Barefaced & what qualities make an amazing injector & business owner. She also discusses all things skin and gives tips on how to have the best skin of your life, what ingredients you should be using and how to do your research when it comes to skincare. This episode is brought to you by Barefaced To connect with Barefaced click HERE To connect with Jordan Harper click HERE To connect with Lauryn Evarts Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To subscribe to our YouTube Page click HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential Find out your unique skin type and build a personalized routine by taking The Skin Quiz HERE & use code SKINNY at checkout for 15% off your first purchase at barefaced.com. Produced by Dear Media

The following podcast is a Dear Media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to The Skinny Confidential, him and her.

Aha! I like believe in following experts. Like I became an expert in this field. I'm going to do what other experts tell me to do in other fields. I don't have time to be an expert in every field. That's why experts exist, right? So my hairstylist tells me to use XYZ product. That's what I'm going to do.

I'm not even going to look it up because I trust her. That's the same thing with your skin. That's the same thing with your face. So for an injector, what I say is find someone that you trust so that that way they're giving you your treatment plan. You don't have to worry about, hey, what treatment should I do? Should I do this? Should I do that? Treating the face as a whole is actually the most effective way to like look more natural. And people get a little bit intimidated by that if you're not familiar with injectables because it feels like you're over-treating. Today on the show, we're sitting

down with Jordan Harper. She is a board-certified nurse practitioner, a mother of four, a certified aesthetic nurse specialist, and the founder and CEO of Barefaced. You have probably seen Barefaced on Instagram. They have grown very quickly, and they have a very, very crazy, amazing community. Barefaced is a medical-grade skincare line that Jordan started after treating 1,000 patients. In this episode, we talk a lot about skin. We also talk about injecting, so what makes a good injector and what you should know before getting injectables. But we also dive into the business side because Jordan has built a massive business. So we discuss entrepreneurship, being solution-oriented,

what to do when people underestimate you, and playing the long game in your career. She has some really great tips in this episode. I was taking notes about skincare. She's really, really well-versed in skin. She has such a cult following. And I just feel like this episode is jam-packed with value. And she's giving away at the end of this episode, a $1,000 Barefaced gift card. Okay. Very generous. On that note, let's welcome Jordan Harper, CEO of Barefaced to the Him and Her show. This is the skinny confidential Him and Her. All right. So this is kind of a plot twist because we are in studio with Jordan,

who we actually went to dinner and drinks with last night and hung out with until one in the morning. I told you last night at dinner that I did not want to do that because I like to get somebody in the seat first. And now I feel like we're out. It's 2 a.m. We're being debaucherous. My hand gets ripped open. I can't hang.

You know, now I feel like- At 10, you were like, it's time to go. Yeah, I'm a straight, I mean, you have children. I'm a straight like, hey guys, the sun is almost down on the horizon. It's time to go to bed type of guy. So like me going past 10 is, you know, that's a miracle.

Because you're panicking, your whoop, your numbers. Yeah, my whoop is a disaster. We went out to dinner with Jordan and Ashley, her assistant. We went out with Helen of Blender Bombs, Naomi, who've both been on this podcast. Weston and Taylor and Mimi. Craig. And Craig. And we just went wild. We ate so much food. We

had so many drinks. So it's unbelievable that we're here in studio, 1145 drinking electrolyte water. And we're going to talk all things skin, entrepreneurship, mommyhood. You have four kids. Twins. Four and under. Four and under. Yeah. Okay. So let's go. Four kids twins four and under four and under yeah okay so let's go kids four and under that is intense way way way way way back when you're an injector talk to us about before you even started the business when you met Helen and Naomi you guys became friends tell us about that so before I became an injector like so I'm a nurse practitioner and you have to go through like a series of you know you have to become a nurse first. You have to then work for a couple of years in an ICU to then apply. This is not, maybe not true now, but this was applicable before you could

even apply to become a nurse practitioner. So I worked for like two years in the ICU, but knowing this whole time that I wanted to be a nurse injector, like I knew even before I became a nurse, like that's what I wanted to do. I remember seeing my mom get aesthetic treatments like Botox and then I had some skin issues growing up. So I was always very interested in skin. And so then I became an injector, but also I have to ask you a question. Yes. ICU. What is that like? That is like my scariest thing in the world. What? Working in the ICU. That's a big deal. Oh, ICU. Yeah. I worked with in the pediatric ICU and the neonatal ICU. So like baby ICU. Yeah. It's like, I could never do that now having kids. Never.

Too traumatic. It's too like, yeah, it's too deep. I was so young then I was like 22 and I feel like, I don't know. I just, it's like, you just do it. And then now looking back, I'm like that, yeah, it's too traumatic. I mean, that is like that is one of the scariest jobs I could ever imagine, especially the specialty that you were in. Yeah. Yeah. So did you know you knew you wanted to get out of it? Well, I chose ICU because it just gives you like a very good experience level. You're treating like the most, you know, seriously ill children, kids. So that's why I picked it. And it just gives you like a ton of good experience. And so it just makes you a better candidate. It's the hardest like job probably to have. It's really challenging. And that's why I picked it. And so that's. Does it give you perspective

like when after you left? I feel like it's the best thing now, like looking back when our kids have issues. We're both my husband and I are like very relaxed, like we're not alarmist. And so it's really helped me just be more calm as a mom. Like if our kids get sick or I feel like we've seen the worst, I've seen the worst. And so when they're sick, I'm never just feel like more relaxed. How do you, just, this is like a little off tangent, but I just, I can't believe this. Like, how do you deal with the parents of the kids? Honestly, like when you look, I don't know, you just do like empathy really, you know, like, and I think that's where listening to them, just like you guys do every day, like you're really like listening

to them and trying to like put yourselves in that position. And I mean, yeah, because it's emotional. It's something that's so out of control. And so just like being there, listening, and then, you know, making sure you're doing everything you can to help them. But yeah, I would say just empathy. Wow. I mean, I feel like Michael might need your tips on how not to be an alarmist. Michael, Michael, Michael, Mike, don't. Michael. Kids, tubs are towing. I'm like, we're going to the ER. Here we go. Zaza had a little fall in the kitchen once and I thought I was. Well, you know, it's weird too, because I have a boy and a girl now and I know like now you've got to be careful talking about all this, but there's, you know, I feel there, too, because I have a boy and a girl now. And I know like now you've got to be careful talking about all this. But there's you know, I feel there's differences.

And like my little girl gets hurt and I'm like, we're going to the ER. My son like flops on his head. I'm like, dust yourself off. You'll be fine. Yeah. You're still a little alarming. What's like a tip for him? What should he do?

Should he count to 10? Should he breath? Should he go in the other room? Yeah, probably. Or I just think like, yeah, give it some time because typically like 99, 90% of the time, like your kids are fine. I'm not good. Like if Lauren gets hurt or my kids get hurt, then I may be an alarmist.

And I know like I'm calm in a lot of other areas, but those areas I'm not good. But if like something happens to myself, it could be a nail poking out of my head. I'll be all right. Just like rub it off. You'll be fine. Michael told me that his dad is a pilot. And he told me that one of the things is when you're landing a plane or when when you something there's a concern with the plane you

wind your watch right yeah what did he say he said that he said that when something is going wrong most people they panic right and said like an experienced pilot will taught him one time you stop and like you wind your watch just to like catch your breath and think and like be clear because the worst thing you can do obviously in any situation to start to panic yeah so when michael gets alarmed i say land the plane and then he's like wind your watch yeah land the plane yeah i don't know i mean especially as a parent you're the one who's gonna like kind of keep the keep control so if you're not calm i was dropping my little girl off at school the other day and she was in a new class and she like started crying and she was just like scared, you know, like I don't want to be here. And I like kind of started to tear up and

I was like, get together. Like I can't be crying when I'm dropping my kid. Like that shows her like, why are you crying, mom? Like, are you scared? And so it's like when you're a parent, you have to like maintain that control and like you can't be losing it or else they're like you're their security blanket if you're losing it then they're gonna like unravel and truly like kids feed off feed off your the energy right and so like if you're controlling the energy of your household like some of that you're just like constantly I'm constantly like coaching myself especially when my kids are like having tantrums I'm like okay you can do this like you have to be the one that's because otherwise you want to like, you get wound up too. And they're like getting ramped up. No, no. It's the same thing. I mean, you run a company. I think like if you're

a leader in a business, the same thing, like if you're, if the person at the top is panicking, then everyone else is going to be freaking out and panicking as well. Like it makes a ton of sense to me. It's like people look to whoever's in charge of whatever's like, if it's a household or a business and they're like, okay, I want to measure that person's temperament to see how everything's going. And if you're constantly panicked, then everyone else is going to be in a panic. I say all the time to like our whole team, if I, if I'm like stressed out, then like, what are they going to feel like? Right. And I don't really ever feel stressed out because I truly believe like I can just, I can figure anything

out. And so that's why I try to teach my kids. I try to teach my team that like, instead of like that panic mode, taking a, taking a beat to be like, okay, I can figure this out. And I heard my little girl say this to me the other day. I was like getting something off and she was like, it's okay, mom, you can figure anything out. And I was like, yes. And then I said, yeah, and so can you. Because that's like, that builds confidence.

It's like, I can figure anything out and I will figure anything out. What a great thing. Where do you think that comes from? I think my parents. And I think like giving, I think they did a really nice job of giving us like age appropriate, developmentally appropriate challenges. And so we had to struggle a little bit. Like think about when you're young, like five, I make my four-year-old do this. If we're ordering somewhere, like I want her to place the order. You know, if we're like at a restaurant, you know, like you can order what you want. Like

if you want an orange juice, like you can say that instead of like, but that shouldn't like it. You know, it's like, it's stressful for her. It's like a little bit uncomfortable, but it's age appropriate. Like she's at the age where she like gets it enough. She should be like looking adults in the eye. It's doing those little like things to help your kids get that self-confidence. And then over time developmentally, then that way you're like walking them through that. So by the time they're 20, they're not afraid to call and order a pizza pizza i think it's a big thing that parents should be conscious of now is like you were so you know you have this device all the time it's it's important to teach individuals to look people in the eye when you're speaking to them and acknowledge like you're right like a lot of

people just don't do it anymore right and it's strange when i come across it because it feels like i want to say there's something wrong with the person but it just feels like they're not connected yeah you know yeah okay so at what point do you decide to leave the ICU oh I knew all along so my ICU was just my path right so like I kind of worked backwards I knew I wanted to be a nurse practitioner I knew I wanted to be an injector and treat skin from a cosmetic standpoint like i didn't want to do medical derm or anything like that and so i just knew okay i have to put in you know two to two to five years in the icu and end up being five years by the time like i worked through school and through my getting my masters so then i start working at oh

best part is is that everyone wants to be an injector right so everyone wants to everyone who's like in as a a nurse practitioner, people. They do. Yes, it's a really coveted job. Why? Because it's a little bit more, I mean, think about working in a hospital versus working at like a luxury plastic surgeon or aesthetic office. Yeah, you're treating a different type of clientele.

And I would say most of that clientele, they care, they're like wanting to go in. It's like where you get an IPL. You're like wanting to invest in yourself. So your mindset's different. It's not like, oh, I'm just waiting till I get sick or I'm waiting till I have a traumatic event. Like these people are going in. They want to be better. And so a lot of times like they're also wanting to be better in all aspects of life. So it's just a different not coming into you sick. Also, I think you're you're helping them in a way become a better version or they feel of themselves. And so they're walking out with a skip in their step. Yeah. It's a lot of psychology too, because you're like, you're, they're coming in and being really vulnerable with like what,

you know, anything that they're going through and you're kind of educating them on like what's available or what you can do to help them. But yeah, it's a, it's a vulnerable moment. So you like bond really quickly. Like that's why Helen and Naomi and I are friends because you share a lot of vulnerable things. You're in there one-on-one with them and they just kind of like share their insecurities and then it's like a little bond. So how do you become an injector? What's the steps? Okay. You have to be so, so like I was saying, a lot of people want to do it. So after I was done, I could not find a job because they want, everyone wants three to five years experience, three to five years experience. And then it's kind of like costly to become an injector. So you have to go through different trainings. You know, it's like a couple thousand

dollars and I definitely didn't have that kind of money then. So I would do these like different trainings. I think like for my birthday and for like Christmas, I was like, all right, like for my parents, I'm like 23 at this time or no, 25, you know, like asking for an injecting class because these places don't want to pay if you're getting a job they don't want to pay to get it done they want someone who has three to five years experience you come in and start making money for them so i started taking these classes they don't want to train you up they want yeah because they know yeah they want you to just walk into their practice and start like bringing in clientele and so it's a series

of like and so then that that kind of like also is, you know, no one wants to take that extra step. I just figured out how to like go to these different classes and I would just reach out to injectors like, hey, can I shadow you one day? You know, and so anyways, all that to say is I ended up taking three just like part-time jobs at like different med spas at the very beginning. Very resourceful. Resourceful. That's like key, right? Ended up taking three part-time jobs. And then over time, I just started like building clientele. Then from there, I started working. I did that for probably two and a half years.

And I was making less than like all other nurse practitioners at this point because I wasn't working like a full-time job. But to me, it's like it's the long game. It's right. I don't care. Like this is I know this is what I'm passionate about. So like I'm willing to sacrifice up front to like get to what I want down the road. A lot of people though, don't do that. They don't, they don't want to play the long game. It's so interesting. And I think that it's really

cool that you were able to see that. And then when you can play the long game, you trust the process. We just did a whole episode yesterday, just her and I on five mistakes people make early in their career. And while we were talking on along these lines like, people don't want to, they underestimate how much time you can invest early before you have children, before you have obligations, before you have a mortgage, before you have all these other things. And they want this like picture perfect setup. Yep. And they don't realize like as soon as all the other stuff starts, I mean, you know, as soon as you become a mom or dad and you get a relationship like you you get torn in 18 different directions like you might as well even if you make

less do all the nitty-gritty things in the beginning and struggle a bit because you only have yourself as a support at that point yeah you know why my husband you know because he's in school so i still have it you know but no he was like he was in school like dental school and then he's been doing the process to become like a uh oral and facial surgeon but I feel like you guys were taking on that debt while he was doing that right yeah so we were both kind of at one point we were both in school and so this is something I applied to my business later on but so again we have no we're students right and I'm like working as a nurse like becoming a nurse practitioner and Cullen is, he's wanting to apply to dental school. Well, he played division one football at Clemson. Like, so he was like football mentality, not school. You would

never think seeing him in college that he would ever become a facial surgeon ever. Like he took a geology class, totally not into like science or whatever. And so then he has to take all these prerequisites after when he decides to become, to go to dental school. So then we got to figure out how to pay for that. So he got a scholarship for undergrad and my parents and my grandmother helped pay for my undergrad. So at that point we have no debt. But then when I wanted to go to grad school, my parents were like, yeah, you're married, you're done. Like we're not helping you anymore. Valid. Right. And then same thing with his parents. So then we had to figure out a way to pay for his like school. So that's when we like, I took out like five credit cards because we had no money and just

put like zero percent interest put a couple thousand dollars on each one and paid for his like prerequisites then from there we like then he got into school and then dental school I mean it's expensive it's like five hundred thousand dollars and so of like debt that you're building up so but I don't feel like I feel like we're so young. It's not like we're 80 and we can never work. I'm not afraid about, we don't live in debt, but school debt from that, it pays off because you're investing in yourself.

So when you took out the five credit cards, this is to pay for the school. Yeah. And are you paying for your school? Are you paying for your med school? You're at three different places you said but you're not paying for that that's not school correct you're working there oh i'm working yeah no no yes that's me working this is like after school okay yeah yeah sorry confusing but yeah

so this is like when i'm working at three different places at this point i'm done with my nurse practitioner i'm like actually in practice and then at that point he's still in school but i do like what you're saying as far as, you know, valuing like that time that you have. We always think that we don't have time. Right. And the more like the older we get, the less time we truly have because you build in more responsibilities. And I think that it's a we're seeing people and I'm sure this happens to you guys all the time. Like you only you see people in the place that you want to be, the level of success that you want to be at. And so like for my husband, for example, he'll be like 39 by the time he's done with his residency, everything like that. But when he comes out, he'll be very successful because

he's like, but he'll put in 14 years, but people won't see that. Of course not. What I was saying is like, someone asked the other day, if we were to start this now, what we would do, like if we had to start right now, what we, and I said, I don't think we could do it now because at the time when we first started, we had no kids. We had a lot of flexibility and freedom to kind of go wherever we wanted, whenever we wanted. We were driving back and forth between multiple cities. We were lugging equipment, all of it. Like there was just, you know, now I'll be like, okay, well I got these two kids and I can't just take off for a week or two and I can't travel ever. And also maybe I wouldn't have the energy.

It's not that I wouldn't have the drive. It's just we didn't have those obligations. And I was telling people yesterday on the show, I was like, of course, you can make time and save the time. But when I think back when we were single. It was hustle. And we didn't have all these other obligations. We didn't have children relying on us and all these other people.

It was so easy for us to just be like, hey, we're going to drive here tomorrow or get on a plane to the next. We can't get that time back now. Yeah. It's too hard. There's two kids now. Yeah. Yeah. So at what point do you meet Helen and Naomi? Are you at one place by this point? Yeah, I'm at one place. So I'm working with like a plastic surgeon's office. And so they had really no injectable practice at the time. And I remember I was like, I know that I can like three extra business. And they thought it was like so funny that I said that. And I was like, no, I just know it because they didn't see the value. And there's nothing better to me. That's why I love being a woman,

like than being under like underdog. I want to always be underestimated. Oh, my God. Please go off on a tangent on that. I totally agree. I love it. It's my favorite thing when people underestimate me. It's the best. Go off. Well, no, I just feel like it's like, then there's the expectation. I feel like men these days, like you guys have it worse in the sense of like, the expectations. We're very oppressed. Yeah. You know, I feel really bad for you guys, but there's nothing better. I've been waiting for more people to talk about it. There's nothing better than being an underdog because you can just be free under the radar. Like as the bigger you get, the more like, you know, pressure obviously that you have.

But anyways, I remember saying that to him and, and that's exactly what I did. It's like a crocodile, right? Yeah. A crocodile. You can only see their eyes in the,

in the water. And you think they're like just looking at you and then they open their mouth. That's my favorite thing. No, you're right though. In a way, I get what you're saying. Like there is maybe not,

again, I'm joking about men being impressed, impressed there's not the same kind of pressure because maybe at least in this situation you're in the expectation was like okay like let's see what you can actually do where if maybe a guy comes in there and says you can 3x like there's a lot more maybe implied pressure on that person where for you it was like holy shit she actually just did this and it's a pleasant surprise yeah so at that okay, so I'm in the office and I'm treating patients. And this was like, and like I was telling you last night, like, I don't really feel like I'm that creative of a person. But you actually called out like, it's a different type of creative.

I just don't think of myself as like, Ashley helped design all these, all this pack, like beautiful packaging. Like, that's not me. You know, like, but I feel like I can hear someone's like issues and like hear their problems. And I think that's why I loved treating patients in office. And it gave me the idea for Barefaced because when I see and listen to people, like I can create a solution to the problem, but I'm not going to sit there and like create something

out of nothing. Like they're giving me that kind of, I'm just listening. And then I can be resourceful and figure out how to help, like how to be of service. But you need that. You need that. Why it's so interesting to me, though, what you've done is because you were a practitioner of it, but you also were simultaneously subconsciously collecting data. Yes.

Not even knowing what you were going to do with it, but you were collecting it as you would see all these people. And so you were really in the trenches, like seeing what is wrong. So many people launch skincare brands, but they're not around the actual people to see the actual issue. Yeah. So it's very interesting that you were able to see all these different people and be like, okay, this is something I see across the board. This is a problem. And it looks like you solved it. So I want to know though, before we get into barefaced, I want to talk about injecting. Okay. So what makes a good injector? I love this question.

And this is a question I get like asked all the time because Mimi asked me last night, because she was like, what do you think I should do? Like what treatments? What you need to do is before you think about what treatments you need to do, this is applicable to anyone who wants to get injections. You need to find an injector. It doesn't have to, it can be a doctor, a nurse practitioner, a PA, a nurse that has like the same values. You can look at them and tell like the same values of like, what are you wanting your face to look like? Your face is what you're presenting into the world. Like it matters. And I think. So if someone's so overfilled and you don't want that look, like let's not go to them. Exactly. And so the biggest thing, like you you don't, I, like, believe in following experts.

Like, I became an expert in this field. I'm going to do what other experts tell me to do in other fields. I don't have time to be an expert in every field. That's why experts exist, right? So my hairstylist tells me to use XYZ product. That's what I'm going to do. I'm not even going to look it up because I trust her. Right.

And, like, that's people kind of, like, that's the same thing with your skin. That's the same thing with your face. So for an injector, what I say is find someone that you trust so that that way they're giving you your treatment plan. You don't have to worry about, hey, what treatment should I do? Should I do this? Should I do that? Don't worry. Just like ask them and they should be able to assess your face as a whole. So that means like when we were talking about getting different injectable treatments, you shouldn't be just treating the upper third of your face. Your whole face is aging. So that means like when we were talking about getting different injectable treatments, you shouldn't be just treating the upper third of your face. Your whole face is aging. So that's a little like it's a miss if you're only treating like one section.

Treating the face as a whole is actually the most effective way to like look more natural. And people get a little bit intimidated by that if you're not familiar with injectables because it feels like you're over treating. So I just had some injections done about like a month ago. And people are like panicking. So I just post about the whole thing it's not embarrassing to me I'm I just I don't think it's embarrassing either but it's a it's a personal choice and you don't have to do if you don't want to and I think where it becomes an issue is when people lie blatantly right and they're like I've never touched my face and it's like that doesn't add

up yeah yeah yeah so to me what makes a good injector is like treating the face as a whole, like the face is aging and having that perspective where so many people, the first thing they're going to do is get lip fillers. Well, that's a miss because what's happening is for most people, unless you're like 25, you are having volume loss around like your, uh, yes. Temples are something that people never think of. It is so life-giving. I just had my temples on and I'm like, I'm back. I am back. Yeah. It's such a subtle thing, but it does. It's so funny because I look at my daughter and I'm always like, her face is obviously youthful. She's three and her temples are so full. And I'm like, that is a good place to get filled as you age.

Michael, let me see your temples. Maybe he's a little filler. Yeah. Maybe like right up. Yeah. Yeah. I'm falling apart over here. Because also it lifts the eyebrow up and it lifts the face up a little bit. And I also think it brings the eye up.

You can't look at me right now after keeping me up until 2 a.m., all right? Feeding me all sorts of ranch waters and now you're judging my face. Might have been 3 a.m. in our room. Might have been 2.07 in our room. 2.03. Whatever it was. Okay, so the temples. A for effort. A for effort. The temples is such a missed area because what's happening is, so if you go into an injector and you're telling them what you want and they do it, I wouldn't go to them. Like, I think it's important to share as a patient. I'm coming in as a patient and I'm saying, hey, I want to get my lips done. They're just like, okay, I'll do that. No, that's not a good injector. A good injector

is like, listens, you're empathetic, you hear like what they're saying, but you don't do what they're saying. That would be like going in and saying, going into the doctor and saying like, I have high blood pressure. This is the medication. This is the dose I want. This is what you're going to give me. You don't do that. You go in, you allow them to do an assessment for on you, and then they provide your treatment plan. Somewhere along the line, skincare and like the aesthetic industry has become like where it's patient directed. And that's just like a miss. Like our face, our skin is an organ. Like why are we treating, why are we treating, like we as in like the lay people? Why are the lay people treating their skin themselves? That's why experts exist so that you can have guidance in your skin.

That's why they exist so that you can have guidance with your injectables. So it's such a miss to go in and like, oh, hey, I want to get my lips done. No, then you don't. If they say yes without doing anything else, that's not someone who's a good injector. They're just trying to fill their schedule. Yeah, most of the people, we've had a lot of people on the show, whether it's doctors or beauty experts or injectors, and most of the people that have had success in this career,

like you go and see these people and they won't let you do that. It's like they will tell you, no, I'm not comfortable doing that or no, I won't do that. Or before we do it, you got to think of like your face. We do this with skincare too like the philosophies are pretty much the same like it's a foundation you're building a house right if you skip a foundation what's your house

same thing with your skincare you're building a foundation if you do not have the foundational products in your skincare routine your skin's not going to be healthy so you can be there sitting it's like trying to treat all your skin concerns but But if you're not like, it's like saying, oh, I'm not going to brush my teeth every day, but I'm just going to go to the dentist once every six months. Like the foundational products to your skincare routine are going to make your skin healthy. So then when you try to treat your concerns on top of that, you're actually going to see results. And I think that's such a miss because it's, people are told like, oh, use this one product for this. Well, it's like, how's that going to work if you don't have healthy skin?

You have to have healthy skin. Like, how are you going to get in shape if your body's not healthy? It all goes hand in hand. It's almost like going to the gym for your skin. Yeah. I think of skincare as like a workout for your skin. Or like multivitamins for your skin. How do you become one of the biggest injectors where you were?

Because everyone who I've talked to about you has said that you were like an all-star injector. I think, I just, natural results. Natural results. And I think what I do, I love educating a lot. And so I love sitting, because I feel like for me, if I can understand, knowledge is power. If I can understand something, then I can make a decision like, is this the right fit for me or is this not? So I feel like I'm never trying to sell anyone anything. Everyone should just make their own decisions. Get what you want to get. Like, I feel like I love education because I feel like it brings life. And then that way they can decide, okay, this is the treatment plan or this is the skincare that I think X, Y, and Z, and I can back it up. I'm not sitting here like making stuff up. And then they can decide, hey, this is what I want to do.

This is what I don't want to do. I think so that everyone behind your back to say how good you are is a rare thing. I mean, I get like obsessed. Like I can't have something not be my person. You know, when you're like into something, I'm like all in. So it's like this is my personality now. And so I like when I became an injector, like I took every single injecting course on it. I just kept perfecting the practice. And it's never perfect, and you're always learning. But I think being

obsessed with your craft is going to make you a better injector. So you said Helen was someone who was the catalyst in you launching your own product. And I know you launched with $5,000. So tell us that story. Okay. So yeah. So Helen was like one, the one who encouraged me, who was just like, just do it. Why aren't you doing this? Because I kept telling her these ideas. But when I, so working as an injector for now, I've been in the industry for over a decade, but I was just listening. I spent like basically the first three years just listening to patients. And that's where I started to see the need for, okay, people are so confused about what to use on their skin. And it wasn't because they weren't willing to invest in their

skin. It's just because they didn't know what to use. So people were coming in spending thousands of dollars on in-office treatments, but they had no solid skincare routine. So it's like, you're not going to have, that's not going to play out. Like, again, it's like, that's like not brushing your teeth every day, but going to the dentist and expecting to not have like a bunch of cavities. Like you have to do your daily skincare. That's just like the foundation of healthy skin. And then adding in, you know, office treatments or whatever on top of that. So I started to see that need. And I just started posting it on Instagram.

And I started posting just like questions and or answers and education on skincare. And I really did that just to build my clientele because I was just showing before and afters and educating on skincare. And so then from there, again, just like listening, I spent probably five years just listening to my community, hearing their problems, questions, concerns. So by the time I even launched a product, I knew it was going to be successful because it wasn't my idea. It was just me listening, not only in office, I treated thousands of patients in office, listened to thousands of

people online, hearing their like concerns and questions with skincare. So I was like, no, I can just fix this, create a simplified routine that's results-driven, medical grade, and solve this problem. So I didn't even feel like, so I went back to the, had no money. I went back to the credit card strategy. I didn't even think like investors, like that, I don't even know how to approach that. And so- Well, that is important for you to talk about because there's a lot of people that listen to this show that have an idea for business and they think I just did this article and it's like people think they need so much money to launch something and then they like, oh, I don't have

that. So I'm just not going to do it. Yeah. So I took out a couple of credit cards. By this point, I've already paid off all my other credit cards. Definitely don't want to have a bunch of credit card debt. Took out credit cards. And that way I was able to pay for like talking to our chemist, getting our like first kind of like order locked in. But I still, that wasn't enough to like place the first order. So I just did pre-orders after that. What do you mean?

So you went on your website and you said, I don't have this product, but I'm going to do pre-order. Is that what you mean? Yeah. So your'm going to do pre-order yes is that what you mean yeah so your audience came together and pre-ordered it it was mind-blowing actually because i so at this point i've already been i've been giving giving giving to my community for instagram community and like in office but really i started selling on instagram so i just had a blog and i just would put blog posts out there, education on skincare. And I just was going to sell my products in office. But then I had so many people online being like, wait, I want

to, I think I want to get those products. I never, the crazy thing is I never like, I don't know anything. I didn't know anything about business and I never intended to really start a business. I just was like thinking, oh, this can be a solution to like what I'm seeing in office. I can offer these like small curated products. And then but then it was like became so much bigger. And I just kept seeing the opportunity and like leaning in. So when you do the preorder, how many preorders did you get? Like, was it crazy the amount? It wasn't like now when I think about our order volume at the time. Yeah, it was crazy. It was like maybe a couple thousand or something. I mean, that's impressive to do a preorder button. And my husband and I packaged all this in our, we were living in like

an apartment. We packaged all this in our garage and it probably took two months. We had no clue what we're doing. You know, it's just such a joke, like thinking back or just like funny. That's how great things start, right? Like I think that's where people get overwhelmed is they look at where you are now and they go, okay, that's how I build a business. I got to start there, but they don't take into account you being in an apartment, packaging things with your husband, having little money, using credit cards and using pre-orders to fulfill those orders. Right. And there's a lot, not to say it's easy, but it's doable. It's doable. Yes. My story's not that cool. That's when I was like, guys, set your expectations low. But it's cool. But it just is like a true tale of

just be consistent be like consistent and see up like if you can see opportunities you don't have to have a lot of money i definitely didn't and but be resourceful most people though they're just they're they're too afraid to put themselves out there and put and and actually like take the leap yeah like i would say 90 of the feedback that we get when we talk about is like like, people have good ideas. Okay. And they have these communities. Okay. But so many people just are not willing to take the leap. Like they did, they give themselves 18 reasons why they can't, as opposed to just going. I was talking to my dad the other day and he was talking about working with lawyers and even like a lot of

lawyers, like he said, a guy on the street could tell me why I can't do it. I want you to tell me why I can, right? There's like, there's so many people that are just unwilling to just say, okay, go for it. They just sit there and they go, I can't do this. I don't have this resource. I don't have this money. Nobody helped me. Nobody taught me. I got to read another book. It's like, just go. Yeah. Figure it out. Yeah. Figure it out. Yeah. So at what point do you realize that this can be a massive booming business that makes millions of dollars? Okay. So we launched, did our pre-order, and that was like the beginning of 2020. So January 2020. World's normal.

Perfect timing. Truly. Like it truly is. And there's so many things that are like, yes, timing is important. Yes, like resourcefulness, you know, it all builds up. So that's why it's like whenever I feel like someone asked me for, you know, I want to build a business one day or I want to do this one day. If you don't know what to do, the best thing you can do is just keep working on yourself. And so I feel like with that, I didn't know really what to do, but I just kept like perfecting, you know, what the business was, what we were doing. And so with the pre-order strategy, got those orders out. And then I just had it like password protected because at this point, I don't have enough inventory to really like support what's going on and it wasn't until probably

two months later that we were selling out like all the time that people were getting upset they couldn't because once you start on a skincare routine you got to keep it up you know it's like working out if you stop you're not gonna look you know it's like so it's not like buying a shirt and you sell out and that's a good thing it's a little bit stressful when you sell out what from what's sitting on the table what were the products that they were upset about? Toning pads and toning pads too. Because they couldn't keep, because they couldn't get them for a period of time.

We could not keep them in stock for the entire first year. And so we just had them on pre-order only. And people like, and I remember someone telling me this a year later. They were like, that was such a smart marketing strategy to sell those products out. And I was like, you know what?

I'm not that smart. Like I didn't mean for that to happen. And actually, it was really stressful because once they started using them, then they're upset that they can't get them anymore or whatever. But it did end up making the products. I mean, I think last year alone, we sold like 200,000 of them. Like, they definitely like, it definitely yielded down the road when people could be consistent, but it was really stressful at the time. Why do you think that these sort of went viral? Like because people really saw results? Like what is that magic unicorn? Okay, two things. I think that the products are, I think that they're amazing. And I think that with skincare, a lot of products, skincare is not instant overnight results.

And if you ever hear that, obviously that's a reason not to buy. I think toning pads out of all the products are going to give you quicker results. Now, when I say quicker, maybe one or two weeks. And so I think you start seeing those results quicker because they're like a gentle exfoliation of those dead skin cells. They're allowing your products to penetrate deeper into the skin. So you're also like getting better results from the products that you're applying on top. Lauren, right now I want everyone to know she's applying these to her full body. As we're talking, she's putting them all on her arms right now. When I get a facial, I tell my facialist, can we do my arms?

I'm not joking. She's full body toning pad. My thing is like, we're just going to do our face. Like, let's do it all. I'm trying it on my arms because I have makeup on my face, but I just, I also, this is really weird, like to see how things like this lay on my hands and my arms. Yeah. Because I do like to bring my skincare to my arms because I don't want liver spots all over my hand. I don't have liver spots, God damn it. Maybe in your future, if you don't start doing stuff to your hands, I'm going to call you liver spot. So, so these, the reason that these went,

did so well is because they were delivering results in a short period of time and people don't want to wait. So, yeah. And I think, I also think too, like going back to education, I feel like what, what bare face as a brand and what I've always really wanted to focus on is just like ethical marketing. Like these are, this is not a miracle. Nothing is right. It's just time and consistency and then using those foundational products. And I think that's where I saw a miss in the industry because all, for the most part, what I was saying was just products being advertised to you all the time, product, product, product. But it wasn't like, why, why do I need to use

this? Like, it's just giving that one like concern instead of saying like, this is how you develop healthy skin. This is why you do this. And so when you add these, we have a bundle we call, it's like the core four, the bare necessities, and it's the four foundational products. So toning pads, vitamin C, our retinoid, and SPF. These are the foundational products for healthy skin. Every skin type should be using them. Doesn't matter. The only reason you would have a variation if you're pregnant, you could use a retinoid alternative, sure. But this is going to give you healthy skin. And then on top of that, then you add your products, and then you're actually going to see long-term skin health because we're about the long game. We want

our skin to look healthy for years to come. What are people missing from their skincare routine that you think is a real secret that has huge results? I think these core four products. I think like if you're not using those, if you're not, well, first of all, if you're not wearing daily sunscreen, you know, then you might as well not buy any other skincare because it's not worth your investment. The UV damage alone is just like breaking down DNA, damaging your collagen. So all of your other skincare is null and void essentially if you're not wearing sunscreen. Now for, I would say like

the key is not one secret product. It's getting this core four. It's like, that would be like saying what one, like what if you just only did bicep curls? Do you think like you would have toned legs? Right. You know, like you have to, your skin is an organ. You have to like treat it. It's a workout for your skin. So use these four different products to actually establish a healthy skincare routine and healthy skin. How will you expand with what you're doing with the four products? Like what's your plan as an entrepreneur to expand the business? So I would say like the biggest thing, so have right now we have about eight products I think and I always want to keep our line lean because our message is simplicity, right? And that's why i'm curious about that because I can tell that you keep it lean a lot

Some people are trying to sell you every single different thing for every single different facet, but you do have a lean business Yep, and that's like one of the reasons why we don't have an eye cream Like I only want to bring products. The industry itself is confusing, right? The skincare industry is vast. And I only want to bring products into the industry that are either I can say, OK, this is best in class or this is innovative. And so we have we had an eye cream like that I had formulated. This is probably, I don't know, a year and a half ago. I mean, we had gone through everything, picked out packaging. And then I just, I rely on my gut. Like we did some testing on it. It just wasn't impressive enough. And so I was just like, we're not launching that. Like that's not a good representation of our brand. And that was, that's a hard thing. Like, you know, obviously you invest, we were saying last night, you invest a lot of like time, energy, like money, resources in these formulations and these products. And, but again, you have to stay true to your brand. And I know if I am giving something out into the world, I have to sleep at night, right? I have to make sure that this is going to be something I can say, this is best in class.

Otherwise, I don't want to waste people's money. I think of this as an investment in your skin. And to me, it's just another way of taking care of you as a whole. And so like you don't want to be just sold products just to have products. Also, the whole manufacturing thing is such a nightmare. It's finding a manufacturer is like finding a husband. I mean, yeah. And you have to micromanage everything. Otherwise, they want to give you a product that's. And this is why I love these more like independent, I guess, brands or startup brands, because

I'm all over it. Like I'm all over every aspect of the formulation. And we don't just, yes, we're getting a lot of other people to test and trial our products, but also like the details matter, devils in the details. And so they want to send out something like if you're not all over your manufacturers, if you're not all over your like formulators, they can easily like give you something that doesn't meet the standard that you want it to meet. If someone's listening and they want to launch a business, do you have any tips for navigating self-doubt? There's a lot of self-doubt when it comes to doing something and people get

overwhelmed. What would your advice be? I mean, you're going to always have some self-doubt. I would say like that's where for me, like leaning into, I didn't make this, I didn't create this business because I thought it was a good idea. And I truly listened like to what people were asking me the most and what the problem was. So by the time, I would say if you're wanting to start a business, first of all, what is the question that people are asking you the most? Because I bet if one person's asking you this, there's potentially thousands of people that you can share with on the internet that are also interested in what you have to share. And then at that point, you can see a problem, create a solution. So like that eliminates a lot of self-doubt. Like I didn't think, huh,

I think these Tony pads might work. Like, no, I had thousands of patients, thousands of people online kind of like feeding me information, asking me, you know, how they could treat certain issues and not seeing that in the industry. And so I was like, no, I'm just going to bring this to the industry. So I feel like if you know you're meeting a need, there's a way to, I mean, you're still putting yourself out there, but at least, you know, you're providing a solution to a problem. I don't think the self-doubt ever goes away. Yeah. Like even like every stage of business we've been in, there's always like a little bit of that. If you don't have that, then maybe you're a little bit delusional. Right? Like there's always a little bit of like, like if somebody came to me like, I am the greatest of all time and I never worry about anything.

I tell you that every day about myself. Yes, girl. That's what I said. A little bit delusional. Every day I tell, like you are so lucky to be married. But I think that's what I'm trying to say. You would be so bored if you weren't married to me. But that's true. But I think that's what I'm trying to say is like, there's no, there's never going to be a stage. At least I haven't found in any career, any venture where

you're not having a little bit of doubt. And so like, I think people think, oh, those people are just like golden and they don't ever worry about anything. It's like, no, you're always going to have that. You just have to figure a way to push past it. Yeah. I am dying to talk about how you manage running a business, doing all these things. you're out in la right now with four children like under four and also the way that you approach it to me seems very effortless it doesn't feel like you're like oh my god i'm so overwhelmed like it feels it feels effortless and i think four under four is you have twins i mean mean, talk to us about that. What's the unlock? Do you have them on a schedule? How do you manage their time? Like, how do you balance

all that? Yeah. I think the biggest thing when my oldest was born, I, you know, you're like, as a mom, you're like a female, like you're always just trying to do it all. And I remember like having to take a step back because at this point, like the business is just kind of like getting going. And I'm a new mom, like trying to figure out. And I had been, you know, in office. So my schedule was pretty much like eight to five every day. But then when you become an entrepreneur and you're like working for yourself, you're working all the time, right? And you have to really get control of your schedule.

And so I really, first of all, I wrote out what are all the things that only I can do? And what are the other things I could potentially outsource in my life? So for me, like that's quality time. Quality time with my kids is like the most important. I don't obsess over cleaning my house because I want to spend time with them. And so I really try to be intentional. And I do this with business too. Like time blocking to me is life-giving. Because otherwise, you could be thinking about work all the time. I block out almost every like, you know, hour of my day. So it's like

time with kids. This is time to work, time to check social media, time to there's all these different spaces in my day that that way I'm able to like manage and be present because like present being mindful and being present. That's like the goal, right? I mean, we want to make sure we're in the life that we're in and not so like distracted. And so, especially with my kids, like they're growing and changing so fast. Like I want to be there with them. And so I try to really think about, I think I have a pretty good perspective on like what's the most important. And I feel like we're at a time in our lives with my husband and I, like we can't do it all. So what we've chosen to do right now is like spend time with our family and spend time growing ourselves as far as like our jobs, businesses.

And like that's just the most realistic place that we're in. And so when we have off time, yeah, I'm here right now, but I'm not traveling. Like you were saying earlier, like I'm not traveling all the time. I'm really like really investing in my family and then like growing the business. I mean, that sometimes can make friends mad. There's high maintenance friends that you have. You have a great excuse. So you have four under four. But I mean, it sometimes can be hard to balance it all. You have to acknowledge the seasons that you're in sometimes. Sometimes it's not like you have to miss someone's birthday party or you have to miss someone's event on a Friday night because you only have so much energy.

We were talking last night and I said what kids did for me personally was like before I had children, you kind of just like, you know, I was trying to be intentional with time. But you kind of have like, OK, if I miss this hour or whatever, I can like focus on this thing. You kind of bounce around. I think having kids, it created these kind of restrictions around my time, not in a bad way, where if I have an hour, I'm very focused in that hour. And like, after we're done today, we're driving back to go be with our children. Right. And so like when I'm up here, it's like, boom, boom, boom, boom. I'm going to get everything done where before, if I didn't have that obligation, not to say children aren't tough, but I would have been like, oh, okay, well, maybe I can miss this can miss this hour go over kind of float around here now i have to be very focused and intentional with everything i'm doing i try to look at everything is is this worth being away from my kids is this moving a needle and if it's not like if it's not it's a no yeah i mean yeah that's

how i think about too like relationships everything like you have to go through that we only have so much time we talked about that book last night the almanac of naval yeah like he puts that in such good perspective on like how to spend your time because time is the only thing we have so i try to think of things and you know how it how we spend our money is like okay is this like a good spend of our time it's not just so every and that's what kids do for you i feel like they make you be more intentional with your time which is amazing i've been more productive since I've had kids than ever before. Yeah. And in a weird way, it gives you a greater reason beyond yourself to do something. I know that sounds strange. And I think until you have children, you can't maybe

relate to that. But for me, you know, obviously Lauren and I are trying to support ourselves, but once you have children, like, okay, now I'm supporting a household and a legacy of children. So it's just, it's a, I I'm supporting a household and a legacy of children. Yeah. So it's just, I feel like it gives you a different kind of motivation. I'm really into people's routines, but I've noticed that I ask people like morning and night routines

and I'm getting more interested, and Michael doesn't even know this, in like a day in the life. Like I want to know like when you wake up, when you're doing your skincare, you have four kids, when you're doing your skincare, you have four kids, when you're like, talk us through a typical day. If it's like school year, I feel like I'm a little bit more lax in summer. But if it's like during the school year, typical day would be like,

I'm trying to wake up at least 30 minutes to an hour before my kids to have like some me time, grounding time. It's hard. Yeah. Yeah. It's really hard. But what I ask myself in the morning when I don't want to get up, I'm like, what would a successful person do? And I'm like, yeah, successful person would get up. And I like challenge, I don't know if you guys are like on the Enneagram at all, but I try to like, there's different phrases that I just tell myself all the time,

like different things that will like give me that motivation. I'm like, all right, what would a successful person do? Okay, they would get up and get going. Or I'll tell myself all the time, like if I don't think I can handle something, like you can handle this, I can handle this. I can, you know, like, just repeating these, like, mantras. No, it's smart. When I found out I was having twins, I was, after my complete breakdown, I just set my car for an hour and just repeated, like, I can handle this. I can handle

this. And then I was like, and then you go. You're just like, because what's the other option? Are you not going to handle it? Like, what are you going to do? So, okay, day in the life. I try to wake up before my kids. I try to do some type of like, you know, just whether it's like a meditation, anything to like reading. What time are we talking? Oh my gosh. In a perfect world, I'm 530. But realistically, I'm around a 615. Okay. Yeah. And the kids are like, you know, sometimes the older ones are like three and four. So sometimes they're like waking up and this is not realistic. But in a perfect world, this is what I'm doing. Waking up, having that like little me time then they're up around seven we're doing full-on kid morning time i'm trying to hang out with them they're just like the best

the beginning of the day i don't know if you feel like that with your kids i love spending the mornings with them and so like i try to not you don't wake them up he tries to wake up my daughter and she does not like it she's a gr. You have to let her wake up naturally. What is it? Nut doesn't fall far from the tree. Go ahead. Do not wake her up. And then I'm trying to, so again, all this is like time blocks. So I'm trying not to like do anything for work or like look at my phone or do anything like this until like 1130, 12. And then I'm going into my office. And at that point I have all of my day pretty much blocked out, whether it's like I'm going into my office. And at that point, I have all of my day pretty much blocked out, whether it's like I'm creating content, I'm in meetings. And so I'm probably working from somewhere from 11. Oh, I'm also trying to work out. Yesterday, Helen asked me, she was like,

how do you have time to work out? And one of my 2023 resolutions was I'm not going to say I don't have time for stuff anymore. I'm going to say like, I just choose not to make the time, right? Like we have time for the things that we want to do. And so I do, I don't work out every day, but I try to work out two to three times a week. So I try to fit that in sometimes, like, right after, you know, 11 to 12, go to work, 12 to 5. But the thing is, again, going back to having kids and, like, being intentional with time, like, I can cram in eight hours of work in four and a half hours. That's what I, that is such an important thing to say. Ed Milet came on the show and said that he crams three days into one. Yeah.

And he broke down how he crams three days into one. He will look at a calendar and take three days, Tuesday, Wednesday, Thursday, and put it all on a Wednesday. So then he has Tuesday to play golf with his son and maybe Thursday to work on his book. And it actually does work if you do it right. Yeah. Well, people aren't really honest about how they actually use every hour of their day. Something I have noticed, time and transition, when you're in a car and you're sitting there

like, I'm just going to stay for five minutes and look at my phone. No, the time and transition is so important to be intentional about because it's a really easy way to waste a lot of time throughout the day. I mean, this is an exercise for everybody. And we just went through it here at Dear Media where we're like, we're auditing all of our practices and all the procedures

and every way we did things. And Taylor actually, to his credit, was a large part of this. We found hours and hours of efficiency that we just weren't capitalizing on just by, you know, and listen, it's not to say people weren't working, but there was just a more effective and more efficient way to go about some of the practices

we have. And again, it's like people just get into these day-to-day routines and they don't actually audit their time and see how much they can get back if they were just being a little bit more thoughtful about it. Yeah. That's the goal, right? To always be at home at five. And then are you cooking dinner? Are you winding down? What time are you guys in bed? Give us the whole day. So I'm getting home at five and then it's like you're starting your next day, right? Essentially, like the kids are. So we try to spend the next like three hours with the kids and just we're all in. I'm not cooking dinner. That's something that I just I realize, you know, I'm not good at this. And so that's something we either do like meal plans, whatever it is like we get, you know, order out

like we definitely are really intentional about like how we eat. But we definitely that's not something I try to do. I want to spend time with my kids, and I found myself getting so frustrated when I got home and had to cook dinner, and then no one eats it or whatever. Oh, no one eats it. It's just rage. No one eats it. Yeah, so it's not even worth your time. Or he says this isn't salted enough.

That's why it's like... No, can't do it. Or he'll be like, eh, I wouldn't have put mustard on this. Or I would have just cooked the turkey all the way through and not poisoned me. I gave him salmonella a couple times, maybe some E. coli. You know, scurvy. I gave him scurvy. Yeah.

I gave him scurvy. What are some wellness-y things that you do? Some wellness practices? Something that I've done for the past probably 15 years, always starting my day, warm lemon water. I just started adding salt in there. And that's something that's just like tried and true consistent. I really try to, I don't know if this is like technically wellness, but I really think it's so important, the power of like self-talk. And so I really try to make sure

as I'm just approaching every day that I'm approaching it with like the mindset of like, I can handle this or I can figure this out. And so I do a lot of things where throughout my day, just talking to myself. And to me, that's like wellness, you know, wellness for my brain, wellness for my wellbeing. I think that's so smart. It's interesting because, and I don't know if this was the same for you, but when I started meditating, I started observing my thoughts. And you realize how out of control they are. Oh my God. And I do it all the time now because of meditation. I'll observe how I'm talking to myself. And when you start doing that, you're like, whoa. If you like take a minute and observe the way your brain thinks, you can see why you're doing a certain thing. Does that make sense?

Yeah. Like why you're doing a certain career, why you're with a certain person. It's all that self-talk that you hear the noise and giving yourself that like silent, silent space. It's Taylor. Have you ever observed how you think, how you thought? Really? Huh? That's really like Gandhi of you. Okay. So. And you've never thought to yourself, Hey, this is a problem? Huh. Interesting. Taylor's stories last night were… The first book I'm going to write is going to be all about self-awareness. And I'm going to give my first copy to Taylor. The creative.

So your company is absolutely booming right now. What is the one thing that you would recommend to our audience? And then I'll tell you what I think my one thing would be. Okay. You know, it's hard to say one thing because I go back to, I always feel like the missing link is like the four, the core four products to build like healthy skin. So it'd be like saying drink water, but don't eat. It's like, you got to eat like for your body. If you're not drinking water and you're not eating healthy food. So if I just pick one

product, I'm just telling you to do one thing. It's not going to leave your skin healthy, strong, whatever. So I would say the core four, which is our vitamin C, which is liquid gold, a retinoid, retinol skin therapy, toning pads, which is a gentle exfoliant, and our SPF. The toning pads are amazing. Yeah. And if you wanted to just start with one thing, start with the toning pads. We call them, I don't know if Ashley's going to be mad that I said this, but we call them the gateway drug. And like, you know. I can see why. I can see why. They're just.

The toning pads are. They give that like, they give that little moment and you're like, oh, I can see. Because they give you kind of like that glass skin. And even people like that have good, like they don't have skin issues. You're going to see a result and you're going to notice like a nice glow in your skin. I have stuff on. Is it bad if I put it on? It's stuff on?

It's just going to like take it off a little bit. Yeah, you could use a little glow. If I'm going to recommend one thing, I'm going to definitely recommend the toning pads. Just because, like I said, I like how they lay on the skin. Your skin does look way better. You know what's good is I got to go on camera after this. I guess I'm doing some TikTok promo for this. There you go.

Dear media thing. TikTok promo. Yeah, TikTok. it does look better okay so can we give can we give the audience a code yes okay code skinny and we can do a giveaway okay code skinny what did they get 15 code skinny for 15 off go shop these magical toning pads you're selling fucking 200 000 units a a year. People are harassing you. I love them. Gateway drug. I mean, you started this out of your home. It's really incredible. I also, I feel like, can you make body pads or can we use these on the body? Oh, you know what

I love for the body? Glow peel pads. Okay. So if you have like KP, keratosis, plares, or rough skin, I use these on my body all the time. Also, if you have body odor, like under your arms there. So what I do is use the toning pads on your full face, neck, chest. You know, you can use one of your arms. You can use one of your underarms like Helen this morning all over. Like you use them all over. They're going to help with body odor. You might be Michael's new best friend.

You're going to love these. You know what's weird though? I don't have body odor anymore after I got my implants out. Interesting. Yeah, because they're right next to your armpit. That's a different podcast for a different story. Yeah. I smell delicious always. I'm smelling delicious lately. As of late. I've had my moments. Okay. So we're going to do aINNY for 15% off. Go shop the pads and then let's do a giveaway. Can we give away the entire line to someone? Yes. Okay.

Love that. All you guys have to do is follow Jordan Harper underscore NP and at Barefaced. Perfect. I love this episode. I think that it's so inspiring what you've done. Helen and Naomi need to get out of bed. We got to go wake them up and drag them to the pool. And I just want to say we're all champions that we did this show today because we're on four hours

of sleep. Yeah. And we crushed it. I'm on three hours and 54 minutes of sleep. Total pros. Thanks, guys. Thank you. A thousand dollars. Barefaced is giving away a thousand dollar gift card. All you have to do is tell us your favorite takeaway from this episode on my latest post at Lauren Bostic and then follow at Jordan Harper and at Barefaced on Instagram. Super easy to enter. And I mean, a thousand dollars is so generous. Hope you love this episode and we'll see you next time.