The Squeeze - Golloria: Inclusivity Isn’t Optional
Episode Date: June 11, 2025In this week’s episode, Tay is back for another girl-talk episode with content creator and beauty advocate Golloria! Born in South Sudan and raised in the U.S., Golloria opens up about her ...early experience as a refugee, the bullying she faced growing up, and how she found confidence and community online. She shares where her love of beauty began, the moment she made her first viral “darkest shade” video, and the brands she believes are truly doing the work when it comes to inclusivity - starting with Rhode and Hailey Bieber. Golloria gets honest about maintaining integrity as a creator, the boundaries she sets with social media to protect her peace, and whether launching her own beauty brand could be in her future. Plus, she answers the Lemon 7, including the moment she’d go back to, her favorite form of self-care, and the most misunderstood thing about her!Be sure to follow Golloria on https://instagram.com/golloria/ and https://tiktok.com/@golloria!To email us your questions or share your story, you can reach out to lautner.thesqueezepodcast@gmail.comBe sure to rate, review, and follow the podcast so you don't miss an episode! Plus, follow us on all of our socials:The SqueezeInstagram: https://instagram.com/thesqueeze/TikTok: https://tiktok.com/@thesqueezepodcastTay LautnerInstagram: https://instagram.com/taylautner/TikTok: https://tiktok.com/@mrstaylautnerAmazon Storefront https://urlgeni.us/amazon/FDXj7 Taylor LautnerInstagram: https://instagram.com/taylorlautner/TikTok: https://tiktok.com/@taylorlautnerTo learn more from The Lemons Foundation, follow https://instagram.com/lemonsbytay/ and visit lemonsbytay.comEpisode Sponsors:Right now, Tonal is offering our listeners $200 off your Tonal purchase with promo code SQUEEZE. That’s Tonal.com, and use promo code SQUEEZE for $200 off your purchase.Try your new trusty favorites with an exclusive set for our listeners. New customers can get the Liquid Lash Extensions Mascara and a mini-sized Brilliant Eye Brightener at a special set price with free shipping at thrivecausemetics.com/THESQUEEZE.Nuuly is a great value at $98 a month for any 6 styles, but right now you can get $28 off your first month of Nuuly when you sign up with the code SQUEEZE. Just go to nuuly.com and enter the code SQUEEZE and sign up to get $28 off your first month. Nuuly Subscription Clothing Rental. Change Your Clothes.Opill is birth control in your control, and you can use code SQUEEZE for twenty five percent off your first month of Opill at Opill.com.It Pays to Discover. See terms at discover.com/creditcard.Produced by Dear MediaSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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The following podcast
is a dear media production.
I can deal with the racism
and colorism,
but at the end of the day, I know the impact and the change that I'm making in this industry is a stamp.
I'm going to sit here and I'm going to do it proudly.
It doesn't matter if you don't think that I belong at this table.
I know I do.
Gloria George is changing the beauty game on social media.
Her powerful voice is reshaping industry standards, calling for tone inclusivity and gaining millions of views.
What is the most misunderstood thing about you?
Probably that people think that I enjoy making the darkest shade videos.
Every time I swatch a product that doesn't work for me, like, oh my God, they think it's like the happiest thing ever.
but it's actually kind of traumatizing.
It's a constant reminder that you're not included.
Your skin color and how you look is not perceived by the world.
They don't even acknowledge you enough to make a shade for you.
They don't see the racism and the colorism and the backlash.
It's been something that I've dealt with my entire life.
Dealing with it now at the masses has been definitely really difficult.
Like, I know the standards that I'm held to are insane standards.
But in order to do this, I have to live unapologetically for myself.
Thousands of bad comments, you know, of racist, like colorist, horrible comments.
Despite it all, I'm gonna still make the video.
You guys can drag me for two weeks,
but I'm gonna still come back with another darkest shade video
because it's bigger than me.
Gloria, welcome to the squeeze.
Thank you. How are you?
Oh my gosh, I'm good.
I'm so excited because I've been watching your content for so long.
I actually didn't realize I didn't follow you.
I thought I followed you because you've literally been on my 4-E page forever.
Period, though.
And then I was like, oh, I should probably follow her.
Oh my gosh, well, I'm glad to be here.
Thank you for following me.
Oh, my gosh.
Of course.
Okay, so we start each episode off.
This jar, it's a little game called Citrus Got Real.
Okay.
If you want to pull a little piece of paper out of there.
Yes.
With this one, because I can't see it.
It says, which set immediately brings back a core memory for you?
That's honestly a great question.
I would probably say, probably glossy or you.
That was like my college scent.
Like, I used to wear that scent in college all the time.
What is like the undertone of that?
It's very, like, fruity.
Like there's like a slight musk, but it's not crazy. But that was like my only perfume. And it was like
semi affordable. I think it was like my first PR sent too. Yeah. So yeah, because it was my first PR saying,
that's all I could afford. That's all I wore. Yeah. Oh my gosh. I know. I'm like I have, I need to get
better at like perfumes and things like that. I feel like my scent for my wedding. We did, we like just
we're stupid, but we did like a wedding scent. But we just had, you know the company sniff?
They made candles. Literally the best candles. But we just had like 20 of their like giant candles around.
Oh my goodness. It's a scent they already have. I'm blanking on the name right now. But we just had like a bunch of those candles at the wedding. So whenever I burn that, I'm like, I think of our wedding day. Our wedding. That's so cute. But no, that made me think of like the only perfume I would ever wear growing up is just like the Victoria Secret Pink. Like the stuff that probably is not good for us to be inhaling. But they were so, the packaging was so cute. It was like you kind of.
I have to buy it. Yeah. Yeah. No. You didn't have to. Well, I'm excited to like sit down and chat because as I said, like I love your content because I feel like it's the perfect level of like fun, like watching you just like dance at 4 in the morning. I'm like pumped to like get my day going. But also it's been really eye opening for me because I there's you've brought to light things that I've never even like thought of of how makeup is made and the base of it, which I've I've never even like thought of. So it's been really it's cool how you've been able to.
to blend a sense of like seriousness of this needs to change, but also fun and still lighthearted
and letting your personality really show through.
Thank you.
But I kind of want to start with your childhood because you weren't born here.
No.
You're from South Sudan.
Yes.
And then you moved here when you were a child.
Yes.
Okay.
And it was quite interesting.
I think just like naturally when you don't have like parents that, you know, speak a lot of
English or even just like don't really know a lot about the country.
Because I think it was new for everybody.
It was just kind of hard growing up.
But I think we also just moved to the Midwest.
So there was a lot of white people.
Yeah.
And being as dark as I was was hard.
Like the bullying was definitely like it was out of this world.
I was like, oh, wow.
So I think just naturally just because of that, it kind of makes sense that I'm doing what I'm doing.
Like I'm doing the darkest shade videos because it was always something that I kind of felt like I had to just like minimize myself over.
Like I wasn't super.
talkative. I had friends, but like, I'm like, were they really my friends? And they still made
like the rude comments, but you know, I was just trying to get by. So it was just like, whatever,
we're just going to do what we can in that moment. But yeah, it was definitely hard. And I think that
naturally I just kind of like grew into learning to love myself. But it was never like an original
like feeling that I had. Like it was never like, oh, you're that girl like a super young age. I didn't
have that confidence. So it was definitely just like that learning curve and learning growth. And then just
being in my environment where it just, like, there were not, there wasn't anyone that looked like me,
right? So it was just like reflected in everything that was happening in my life. Like,
I knew that I was always going to be that one black person there. Yeah. And that's hard. Yeah. That's so
hard. Yeah. What, what prompted your family to move? Um, I think it was just war. Like,
it just wasn't safe to be there. Um, and I think just overall my mom just really wanted for us to have,
like, a better opportunity and just like the best,
that she could do and the best that she can give us
and she knew that it wasn't going to be there.
So granted, you know, we came here, we did it, we did the work.
She worked as hard as she could and she gave us what she could with what she could.
So when did your love for beauty and makeup start?
Probably, I would say early college for sure.
I feel like I didn't really play with a lot of makeup growing up because it was just like there wasn't really a lot for me.
And if I did play with anything, it was like highlighters.
would go crazy with the highlighter, like on the nose and her corner, you know, like, that was it.
Like, I really would go in with my, I can, I cannot figure out for the life of me how to do that.
I am, like, very challenged when it comes to makeup.
Yes.
My girlfriend Jacqueline, like, bought me a whole new makeup, like, routine because I don't know, like, what I'm doing.
So she's, I'm slowly learning.
You're learning.
And that's okay.
But for sure was the highlighter.
And that's all I usually, like, that's all I used, because that's all that was, like, accessible to me and all that worked.
But then I went to call.
And I started making my own money.
And I was like, yeah, I'm going to buy some things, some makeup.
And then just like naturally, like in college, there's like this ritual for girls to, like,
get together before, like, you go out and, like, do your makeup together and, like, just, like,
hang out with your friends.
And I just felt so left out because I was like, wow, like, y'all are doing full faces.
And I don't got nothing.
So that really just, like, prompted, like, okay, like, test it out a little bit, see what
you like, see what you don't like.
And it was definitely trial and error because I was not getting it at first.
I was like, the makeup is not giving what it needs to.
Yeah. Yeah. I yeah. It's it's so fun to like learn. I feel like how to do, I mean,
coming from me because I grew up dancing. So I'm like used to just like cakey stage makeup.
Yeah. Like just the thickest like smoky eye lash just like not it wasn't giving. And I feel like
I was like rebelled against like wanting to do my makeup. And now I'm slowly like starting to learn like how.
You know you can do clean girl. Yeah. Yeah. Clean girl. That is definitely, that's definitely my vibe.
So when did social media start?
Were you doing that kind of throughout college as well?
Yes.
It probably started, I think, like, my, maybe like the end of my sophomore year, early junior
years when I really like was like, okay, like I'll play with a camera a little bit.
I was also working two full-time jobs.
So like I didn't really have a lot of time to create a lot of content.
But like I just constantly remember coming home at like midnight after work and like
trying to get a video out.
Yeah.
I never thought that it would actually get here because it was just like it didn't seem
sustainable at that point.
Like it was just like you're working two full-time jobs.
You're going to college.
Like, you're doing a lot and you're still coming home to like pull out a camera.
I do remember though like younger, like whenever I was younger, I always like loved the camera.
Like I always love taking pictures.
I always loved like the idea of like photographing things.
So I don't know if it stemmed from that.
But yeah, we're here.
When you were making content, was it beauty?
Like were you doing makeup or was it more lifestyle or what did you start doing?
It was more just like my life.
Like it was more like, okay, I'm at work right now.
Like I'm having a miserable time.
Like let's make a cute little TikTok video.
or just like college stuff.
But it wasn't really makeup at first.
And then I slowly started to dive into makeup a little bit.
Like just like get ready with me and stuff.
Yeah.
And then everything else just kind of came full swing.
Yeah.
I know you're get ready with me videos.
Like I feel like I watch them at like 10 a.m.
And I'm like I really should get up because you're up at literally like four in the morning.
You know.
What time do you go to bed?
Honestly, it depends.
Like I feel like sometimes I go to bed at like 1 a.m.
Sometimes I'm really tired.
And I go to bed at like 8.
PM, but it just depends on like, I get overstimulated very easily. So when when it's time to
clock out, I clock out. Is the waking up that early a normal thing? Or is that like on mornings you like
have travel or you're wanting to get a workout in? It's probably I travel a lot. So it's pretty consistent.
Like I'm, I think it's like probably like four or five times out of the week where I'm like
waking up that early. Sometimes I'll sleep in though. Like it just depends on where I'm at at that
moment. But it is hard. But it's really by force. Yeah. What keeps you motivated to.
wake up that early because I feel like so many people want to do that, like want to get up and get a workout in before they start their workday. But it's just, it's so hard because it's so early. Yeah. Honestly, I used to dread life. Like I was like dreading life was like a constant for me. Like I remember where I used to like sleep in until like 2 p.m. Like 1 p.m. My mental health was so bad and I like just didn't want to be alive. I've like reached a point in my life where I'm like so thankful and like grateful for a lot of the things that I have. And I've also grown a lot too.
And getting up in the morning and it being early, it just, it's like a form of mercy for sure.
Like it's like, okay, like you have overcome so much and like you were able to do these things now for yourself without it feeling like you're constantly having to like overcompensate for everything.
And like you can get up.
Like you can get up.
You can go work out.
And so just always giving myself grace first.
I feel like I was never really like giving myself grace prior.
And I think that's probably why I was so miserable.
But just also, you know, recognizing this is my first time living life.
too and I'm also learning and with that comes like learning the consistency, learning the discipline.
And I also feel like growing up too, like I did not really grow up in like a structured house.
Like there was just like a lot of trauma and a lot of things that happened in that house.
So there wasn't that waking up or there wasn't like, oh, we're eating breakfast or dinner or like everything was just like scrambled all the time.
And just very dysfunctional.
And now that I have control over that, that's like my biggest number one is like I finally have control over things.
So I'll get up at 4.m.
I'll give up at 5 a.m.
If I have to cry a little bit, I will.
But it's just a form of mercy.
And I'm just grateful to be alive.
I love that.
I feel like having grace for ourselves is so important.
We had someone on the podcast not that long ago.
And they were like, we need to treat ourselves how we treat our friends.
Like if your friend comes to you and it was like, hey, I'm really struggling with my mental health today.
You're not going to be like suck it up.
Like you're going to encourage them.
You know, take the time off, whatever it is.
And that's how we need to be to ourselves.
Right.
We really need to have grace with ourselves.
And I feel like we're at a good place with working out where maybe like between five to 10 years ago,
it was always just like working out to gain a physical achievement from it.
But now I feel like we're really starting to see the effects of the waking up early getting a workout in and what it's actually doing to our mental health.
And the way like I get in these cycles of not working out and, you know, I feel sluggish.
I don't really want to leave the house.
I like get in these things.
And then I go outside for like a 20 minute walk or I go take a Pilates class.
I'm like, wait.
I actually want to be alive.
Yeah.
I'm actually loving this.
Yeah.
It's so true because I feel like we just get stuck and it's so hard to like break out of that.
And I think it's important to have grace with yourself and then really get to it.
Genuinely.
And I think working out is just like a really good form of that because it's like, you know,
whenever you are in like a depressive state or you have a lot of anxiety, like I think everyone's like natural instinct is to like not do anything and just soak in those feelings.
but I think that's just like not productive.
Like it's not productive because it's just like, what are you going to do with them?
And they're just going to sit there and you're going to sulk and you're going to remind yourself that, hey, I'm not feeling that great right now.
Yeah.
And just like taking a walk, like a 10 minute walk, like going outside, breathing some air, it really does take your mind away from those like constant feelings.
It's definitely not going to fix the issues right away for sure.
But like any form of movement I genuinely feel like is honestly just like a really, really great form of like showing care to yourself.
Yeah. It's so true. I've been doing this thing recently where if I'm anxious or I feel like I am anxious so much now, I know, I know that it's not, I know that it's not going to kill me and I know it's not going to take over me, but I know how I'm going to feel. So I'm like, I'm going to work for a little bit. And then I'm going to go lay out in the sun. And I'm just going to lay there on the cement and just like ground myself. And then I come back in and I end up feeling a little better. Yeah. So just taking those little moments throughout the day. For sure. It's really important.
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Okay.
When did you do your first darkest shade video?
And I guess what prompted it also?
I want to say it was probably like 2022, maybe 2023.
And it was the finty caviar matchstick, I believe.
Something finty.
It was either the foundation or the matchstick.
And I had like, it was like the first time I got like a check that was like enough for me to go and buy some makeup.
Yeah.
And I went to go buy the matchstick and I bought the foundation.
Those are the two products that I bought.
And like it actually worked for me and I was actually shocked.
So I was like, okay, wow, this is crazy.
Like I cannot believe this.
And I tried it on camera too.
Like I was just like, okay, let's just record.
Try it on camera.
if it doesn't work, it doesn't work.
And it was also just like, I was feeling that excitement of like, oh my gosh, like,
you finally are able to like go and like do things for yourself, like nice things for yourself too.
So it's definitely like one of those like recording moments where I was just like, okay, let's do it.
And I didn't think my reaction was going to be as raw as it was, but it was.
And I was just like, wow, like this is like, if I feel like this, I'm sure hundreds and thousands
of other women feel like this too.
And like this is something that you can share and see how it goes.
And the second I shared it, like, it really went up.
I was just like, oh, wow, this is really crazy.
But it was amazing.
I love it.
It's so cool.
And I love that you doing and continue to do it.
Because it's so eye-opening.
Yeah.
For me especially, like, I felt so ignorant watching some of these videos.
I'm like, I had just never even thought about, you know, there's with the, what is it, the YSL blushes.
Like, that something has a white base.
Like, I never even thought to, you know, think of it.
And I was like, wow, it's really.
really is eye-opening, especially for these makeup brands that, you know, are huge and have
all this money and the fact that that's not included in there. For me, I, it was really eye-opening
for me. Yes. And I think those are like, you know, I know my lived in experience is not the lived
in experience of a lot of people. Like, yes, I'm black, but I'm also like very dark. And I think that
when you have like lived in a life where that's like the first thing people see,
it's really, really, like,
it can be really, really difficult sometimes
because it's just like, you can't,
you can't really camouflage,
you can't really hide.
Like, that's actually the first thing people see.
So I think with makeup brands as well
and, like, how they curate shades,
they are not used to seeing people as dark as me.
And because of that,
they usually just, like, stop at the paper bag.
And that's why we have these issues of, like,
there's a white base or these shades
just don't look great in undertone, you know?
because they just think that this skin tone is just like the rarest ever.
When it's actually not, like there are so many people that look like me, even though you may
not see them frequently, like there's entire community, the entire like, the entirety of South
Sudan, you know, and like there are people darker than me.
And so I just like know that like my content isn't just like feeding the people that look like
me too and like my community, but it's also educating people that may not be used to people
seeing people like me.
And I think makeup brands, too, like, it is helpful for them because, you know, you can
swatch it on paper.
You could swatch it on someone like a little lighter.
And it will always look different on me.
Like, it'll always look different on me.
And I think seeing that, like actually like seeing that on real camera, real life and in front
of like $100 studio lights, like, you can't lie.
You can't lie.
There's no hiding it.
There's no hiding it.
Oh my gosh.
So what was the first?
I know you had a whole thing with Roads.
that I want to get into.
But it was Road the first brand that actually, like, responded to you and a sense of taking
steps to change it?
I've had a few brands respond and taking steps to change it.
But I do think that Road was, like, the first actually receptive brand.
I think a lot of these other brands, they have, they just have a history of changing it,
but changing it for the optics.
Whereas with, like, Haley and Team Road, like, I genuinely believe that they actually want to
be inclusive. And it wasn't even just in like the product in itself. Whenever the new road blushes
came out, she used a South Sudanese model. And that was just like, that was just like big.
It was just like, okay, so not only do you see that you could do better, but you also see that aside
from the products, you know, inclusion goes far beyond that. It goes to the campaigns. It goes to the
product, the lab, making sure that the people that are actually making these products are black.
And the cosmetic chemist was also black making these products. And I think that shift in like,
okay, it's not just the product.
We actually need to make sure that internally,
like internally in our teams and how we just portray these products
and how they're viewed outwardly are in an inclusive light.
And I think that Haley really just does a good job of like listening
of just being like, yeah, like I did miss the mark and, you know, I'm sorry.
And I'm going to do better.
And I also recognize that your experience is one that I will also never understand.
And because I can't understand that, I'm not going to tell you that it's not valid.
I'm just going to fix it and do the best that I can.
And she's continued to do that in every product launch.
So I think Road is definitely one of those brands that I will for sure just continue to work with because they've shown me just like overall.
Like this industry is an industry that's really hard to be in.
But there are people that are willing to like actively change and make tangible change.
And Haley's one of them.
So T.
Yeah.
I know.
I love her.
Yes.
I've gotten to spend some time with her.
And I when you started posting about that, I was like, okay, this is actually like this is genuine.
Like this is not just, you know, a brand coming in trying to make their name better or whatever it is.
Like, this is a genuine thing.
It really is. And it's just like even just her taking the time to call me from like her own personal phone number and being like, hey, like I want to extend the conversation.
I want to have an honest one.
And I don't want to do it with like my entire team behind me and like my PR team.
Like human to human.
Like let's actually talk about it.
Like what can I do?
What did I miss?
What do you think that I can do moving forward?
And it was just like a really raw honest conversation.
And I appreciated that because I think a lot of these brands like to just like hide in the light of like their PR teams or just like, oh, we can hop on Zoom call and there's like 10 people on the Zoom call and like not the founder is like never even present most of the time. We're just like the person that owns a brand. So it just goes to show that like she actually cares about her work and she actually cares about the products. And beyond that, I think that everything that she wants to put out comes from a place of like love for her brand. And yeah, like I'm just like period. Like you.
you ain't and you will continue to eat.
Yeah, I love that.
What brands do you think are like really putting in that work for inclusion?
I think for sure LIS Beauty.
I think LIS Beauty has done an amazing job of making sure everything is include,
just like everyone is included, but like just making sure that the darker shades are prioritized.
And I think that that's because Tisha is one, she's black on founder.
So it's also her lived in experience.
And then secondly, like, even though it's a smaller indie brand and they're just like,
their gondola in Sephora is like this big,
it's super small.
Yeah.
And I think they should have more space.
That's tea.
But I think Tisha does a really good job of just like from the start making sure that like the girls know that your beauty is like a lived in beauty.
Like you should love yourself.
And that's what live.
L.
And you know, sometimes our blackness kind of just like it can be hard sometimes.
It can be really hard sometimes.
And I think that with brands that are genuinely genuinely.
genuinely, genuinely sure that they want inclusion
to be at the forefront of their brand.
They do a really good job of making sure
that it's beyond products and campaigns as well.
And just Tisha being black and just making sure
that her team too is like black
because the girls are black on LIS Beauty.
And I just love it. And I think that just with that too,
you can be like, oh, I'm dropping a new product
and then have the entire team try it.
And they're all black, different shades of black.
But like, you're going to see what it looks like on them.
And she's just like really open to hearing
different feedback and just like
just being there and being there for black creators. And I've seen that in all of her campaigns.
And it's amazing to see. I also think Denessa Marriks does an amazing job. Denessa is like,
she's really just an icon. Like, Denessa has broken barriers that have been barriers. And I
had the pleasure of meeting her multiple times. And I've had the pleasure of having like one-on-one
conversations with her. And Denise's also dark skin too. So I think that, you know, a lot of her
products are very much so, okay. I have been,
missing a lot in the beauty industry.
Like I've been excluded a lot.
Like I want to make products that work for me, but I also know I'm dark, but I know
they are darker.
And Dinesa, and everything that she does is just like full of light, full of love.
And I just like really appreciate just her existence as a whole.
Like she's amazing.
I love that.
Yes.
I'm curious how like moving forward because obviously you're now in this space, you're making
money off of your videos.
What what boundary do you?
you set to make sure like the integrity of your brand stays because I'm sure, you know,
I'm sure there's beauty companies I want you to make videos and we're willing to pay you,
but you don't necessarily believe in their product. And that could be really hard sometimes
when you see a big amount of money. Yeah. It's, it's hard sometimes to say now. I'm curious how you,
how you go about that. I think the number one thing to remember is I grew up poor. Like,
we did not have money. I was broke. Okay. And I, when I did have money, I would,
just hate knowing that like if it was me and I got influenced by somebody and like I only had
$25 left and I went to go buy a product and it didn't work for me and I couldn't return it.
I would be sick. So I think above it all, it's just actually like taking a step back and
realizing that yeah, these are big numbers on screen, but these are also real people. And no matter
what you think is happening, no matter what they believe, like you do have influence and you do have
some sort of responsibility to that.
I think a lot of influencers in this day and age
are just very out of touch with the reality of
who they actually are influencing.
But like we have iPad babies.
Yeah.
You know, like we have actual kids watching your content.
And it's just really important to know that like,
one, remember where you come from.
Like, remember how you used to live life.
Yeah.
And then two, recognize that like there are probably people
living that life too that look up to you.
and because you've lived that life and they know your story and they've heard your story,
that's the reason that they're watching you.
And I constantly remind myself, too, that it's just, it's always going to be bigger than me.
And sintering other people before you center yourself is like the biggest thing and the biggest
reminder that I could give a lot of influencers.
Yeah.
I love that.
Yeah.
And it honestly feels, I feel like it's the most rewarding when you do stay true to yourself and,
you know, the intent of why you started doing something.
Because with this podcast all the time, like, I've turned.
down people to come on here that would have you got millions of views or whatever it is,
but it isn't align with the brand that I've made. And it is really hard sometimes.
Yeah. The internal compass is like, well, like that this could be really big and like this
could really open a lot of doors for me. But at the end of the day, I'm like, no, I actually
started this as a mental health podcast because I want to help people feel seen and heard.
And having this guest on, it's not going to help people feel seen or heard. And, um, and honestly,
feels the most rewarding, like it internally when deciding to make that step. And I think a lot of
people can learn from how you approach that. Because it's true, a lot of influencers will just,
you know, do whatever. Do whatever for the check. And I think it shows. And I think that's why you come
come across truly just how you are because you're authentically yourself in your content. And that's
the brand that you've really stayed true to. For sure. And it's just like there's just not enough money in the
world that you could get me. It's like, you know, I'm very comfortable now and I'm very grateful.
But I've also lived a life with like not having an abundance of things. And, you know, it's okay.
Like it's actually okay. Like you, I don't need the $10,000. I don't need the $20,000.
I think that also just because I just didn't really have a lot growing up, I am very content with very
little. Like I live well below my means and I'm very comfortable doing that because, you know,
we were struggling to keep a roof over our head, you know? And so, like, now that I have it,
it's like, that's really enough for me. But it's like whenever people are constantly wanting more and
more and more and more and more and it's never enough. Like, you really have to sometimes sit with the fact that, like,
you know, it is enough. Overconsumption is not every day. Yeah. Yeah. Yeah. This is true.
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How do you set boundaries with social media? Because I know you've definitely experienced backlash on
social media, which I still don't understand, but that's like a whole other story. I mean,
I do understand, but it doesn't make sense why people will say things. Leave the comments that
they do on your stuff. But how do you set that boundary and still continue to have a healthy
relationship with social media? Honestly, I don't share a lot about like my personal life. Like,
it's really my job and I like keep it as my job. Everything personal in my life, I'm just like not
comfortable sharing. And I probably won't really ever share, you know? And I think a lot of
influencers, you know, they love to chats. They love the think pieces. They love to like let people
into like their dating lives and like even beyond that like their family lives and the entire.
nine. And those are just things that like I'm not willing to share because I just don't, one,
care what you think. Yeah. Yeah. And two, it's just, it's personal to me. And I also recognize
that like I'm human and this is my first time living life too. And I'm already held to like an insane
standard and a standard that is just like not sustainable for anyone really. And it is my
narrative to control. And it will always be my narrative to control. And I think sometimes influencers
feel like they constantly have to share, share, share, share, share. But you actually don't have to.
Like you share what you want to share
You post what you want to post
And for me it's 100% like
Okay I'm gonna post makeup
Like that's me and this brush
That's really all you guys are gonna see
And that is okay
And if you are comfortable sharing
Those personal things like that's great
But like also know that that like opens up room
For people to like criticize and say whatever they want to say
And I also think there's like a really big importance
on taking a walk, putting the phone down
Don't chronically be online like
I'm a TikToker
But most of these trends, like, I have no idea.
Like, my friends will be like, oh, my God, let's do this trend.
I'm like, what?
Because I'm, like, not on the internet too crazy.
Because I just think that it's not healthy to consume that much social media 24-7.
And above that all, it's just like three million people on the internet is a lot of people.
And it's not just like it's on your phone.
It's like you go out in public and, like, people are recognizing you.
There's a lot that happens after the fame comes.
And there are nuances that I don't think that unless you're an influencer, you would understand.
Or just like someone that has a following that you would understand.
But it's just really important to like set those boundaries and recognize that you're human too and you're allowed to have boundaries.
Like you're allowed to be like, no, like, I'm not going for it.
You know.
And you don't have to hold yourself to this insane standard that everyone else does.
It is 100% your narrative to control.
So. Yeah.
There was some specialist that because it came out that.
children like under 18 the i mean even like junior high elementary school like depression is so
high right now in young kids because of social media and because like our brains like you said
three million people like you're opening yourself to having a minimum of three million people who
knows who else is going to see it on the four you page right give their comments and opinions when
our brains aren't like designed to receive that much information
all the time.
Right.
Like we're just not wired that way.
And that's why we feel so much like highs and lows of, you know, you had a video go viral.
And then you're like questioning your whole existence when, you know, your next three don't do well.
And it just opens up this really sticky situation.
And I feel like you setting a boundary with that is so amazing.
And people can learn from it because I think influencers can get lost in sharing.
And then, like, there's no, it just becomes mesh.
There's no private life.
There's no, like, you've already shared everything on the internet.
So there's no separation.
And so your life is the internet.
And that's when I feel like it could be really damaging.
It really is because it's like not every day is scroll.
Not every day is post.
Not everything is a piece of content.
Like I think it's like so essential for influencers to really put your phone down.
Like actually go to dinner and eat dinner.
you know, don't record everything.
And I think I do a really good job of, like, not recording everything.
Like, I feel like sometimes people will, like, see me out and about.
And they're like, oh, I didn't even know you were here.
I didn't know you were on this brand trip or I didn't know that you were this.
And it's because I just don't chronically feel the need to, like, have to, like, record my entire life.
Yeah.
And I think that it also just comes up from a place of, like, wow, like, I really don't have any privacy anymore.
Like, it's really gone.
Like, once you have reached a certain threshold, like, everything changes.
and whenever you do have those small pockets of peace,
you really do want to protect them.
Like, they are sacred to you.
And that goes, like, the same thing about, like, people in your life
and, like, relationships specifically.
Like, I think influencers and relationships,
like, sometimes it's okay to not tell the entire world who you're dating.
Yeah.
You know, like, it's okay to, like, just do what you're doing
and do it privately and do it comfortably in your own narrative.
And just move with intention in this life.
Yeah. No, I know when I, because I, I grew up like very normal. I was never like in the industry until I met my husband. And we dated for probably like 10 months before we ever posted anything. And, you know, obviously at first I was like, why aren't you letting me like share you? But then I had to learn and understand what that repercussion is. And I remember my husband was like he was, I was letting him once I had understood it. I was like, okay.
Okay, totally, like, take as long as you want.
Like, we don't need to share each other, like, forever.
And 10 months in, he was like, okay, like, he was like, I'm ready to, like, post it.
And he's like, it's going to be different just so you know.
Like, not, nothing between us, but, like, outside opinions and it's just going to look different.
Which is something that I'm definitely learning still even.
And you have to, like, recognize, too, like, as an influencer, like, your friends and the people in your
life. Like they're real people. Yeah. And they have real feelings. And just because you're accustomed to like the
constant input and the constant perception, like these other people aren't. And you have to be super
mindful about what you share and who you share because it just opens up an entire can of worms,
honestly. Yeah. And it's really hard for people to adjust. Like it's really hard for people to adjust.
And I think that's like where the grace portion comes into. It's like above having grace for yourself,
of like you need to have grace for the other people in your life too because you ask for this life,
but did they? Yeah. You know. Yeah. That's so good. I know. I have like, I have my friends who
I feel not I have two sets of friends because they're all, I love them equally, but I have friends who are
like my childhood friends or my friends that I hang out with every weekend. They're not influencers.
They don't have anything to do with the industry. They're just my normal friends. And I don't really
ever put like do content with them or anything. Then I have my influencer friends who, you know,
we hang out. There's times where we don't do anything, but also we know we're going to get together
and we're going to like film content. And I've been getting some like hate messages of being like,
you've, you have grown or basically saying that I have left my old friends in the dust. And all I care
about is being friends with influencers and all this stuff. I'm like, little do you know,
I actually choose not to share that. Like I never talk. We never really talk about our parents.
Like I don't talk about my family much because that's like, that's my private spirit.
base. And that's the same thing with my childhood friends. Like if we're going somewhere on a trip, of course, like I'll share about the trip. I'll post photos from the trip. But when we're just having dinner like on a Saturday night, we'll have our little friend group. Yeah, that's my people. I don't feel the need to post about it. So it's definitely like this weird thing. And that's where, you know, opinions definitely can. For sure. And it's just so weird because it's just like, why do you care so much? Yeah. You know, like, why do you care who I'm friends with, who I'm not friends with? And above that all, like, why are my emotional, like, relationships with people?
such a big part of your life
that you have to put your input into.
And that's why I'm just like, don't share it at all.
Like, I'm so pro not sharing anything at all.
Yeah.
My girlfriend says that she's like very toxicly positive
and she knows this about herself.
But she says that when people will comment something negative
or send her a negative message,
she's like, they just want to be included.
And like I, like they don't have, like clearly they don't have friends.
They don't.
She's like, yeah.
They're just looking for a way to like feel included.
So like if they feel included watching my content, then that's how they feel.
I don't feel that.
I love that you are able to turn it that way to put it.
Yeah.
It is a way.
Yeah, for sure.
I love that.
I'm curious, would you ever have a beauty brand?
Would you ever come out with a makeup line or what are your thoughts on that?
Yes.
I think, you know, down the line for.
sure. I definitely want a beauty brand. And it's definitely something that like I've thought about
and like I'm working through privately. But it's also just like I think people don't realize like
I am really, I just turned 24 like a month or two ago. Like I literally just turned 24. Like I'm
so young. This is like my first time ever living life. And like above it all, it's like my first time
ever living life comfortably. And so I'm really just trying to like soak it in and like sit in it for
a little bit and go at a slower pace because I feel like, you know, I blew up when I was.
was like maybe like 2021, I think.
And that was like, that's young.
But it's because I felt like I had to.
Like I didn't have the circumstances where I could grow comfortably and like, you know,
not have to work and not have to like constantly feel like I had to be something and do
something and overachieve.
Because there are like actually people that depend on me.
Yeah.
And so now that I'm actually able to just like sit in it and just like be comfortable and
work through it.
I think that's just the stage of life where I'm at where I'm really like learning to, one, center myself a little bit more.
And also just like know that like you're you don't have to always take care of everybody.
Yeah.
And then to just like sit in the fact that you have done so much in such a little amount of time.
And like you deserve to like enjoy these fruits for a little bit too.
Yeah.
So I think I'll have a makeup brand.
But maybe when I'm like 26, 27, you know, like when I'm at that age where I'm just like, okay,
like I can sit down and settle down a little bit and like really like put my all into it.
But right now it's just like there's this is this is a lot.
I'm even still growing as we speak.
Yeah.
Yeah.
That's such a good outlook.
Just knowing that and being aware that, you know, that that's actually never going away.
Like you could literally wait till your 40 to do that.
Like that is something that will always be there for you to do.
And I think the relevancy of it will always be there because of it's who you are and it's your lived
experience. But I think you also just carry yourself. Like, I forgot that you were 24. Yeah. I mean,
which is, I'm, how old I? I'm 28. But you just carry yourself. Like, I feel like you're older than me.
Just the way you carry yourself. You have to. When you grow up fast, like, you really just have to lock in.
And it does feel like sometimes I'm like, I'll be in rooms with people that are my age. And I'm just like, wow, like I really do not act like this.
And it's because I really am a product of my circumstances. I think that when you just,
like have had to like grow up hard and like do things without someone patting you on the back
or like saying that they're proud of you. Like it's it's really hard to like not then turn that
into like hyper-independency. And so I've always been extremely hyper-independent and I've
always taught myself a lot alone. And yeah, I think granted it's great that I have the mindset,
but it's also just like, you know, like sometimes you need to remember you are 24. Yeah. Yeah.
It's okay. Last question before we go into our little ending segment, but I'm curious, what you're most proud of yourself for?
Probably continuing to break barriers despite like the racism and the colorism and the backlash.
I think racism and colorism, it's a very like tricky conversation to have and it's a very uncomfortable conversation to have for a lot of people.
And for me personally, like it's been something that I've dealt with my entire life.
And dealing with it now at the masses has been definitely really difficult.
Like I know the standards that I'm held to are insane standards.
But also recognizing that in order to do this, I have to live unapologetically for myself.
Like I cannot continue to like cave to the comments.
I can't.
And my comments, it's not just like one comment.
It's like hundreds of thousands of bad comments, you know, of racist, like colorist, horrible comments.
And, you know, I have to like really sit back and recognize, okay, like this isn't just like affecting you now.
But this is also touching parts of like your inner child.
that have been hurt, that have been just like left untouched and that have really set the tone
for how you view yourself moving forward and how you did view yourself. And having to learn
to carry space for myself, one, as a kid and now as an adult and like recognize that those
feelings are still the same. They may not be at like the same stagnant levels, but they're still
the same. And they still feel the same. And, um, and,
it's hard. Like it is so hard. So I'm just like really proud myself for like allowing myself to feel and to feel it unapologetically. And still at the end of the day, get back up and be like, okay, well, I'm still going to do the darkest shade videos because it's still happening. And I can take a little bit of this heat. I can take a little bit of these hard conversations and I can deal with the racism and colorism. But at the end of the day, I know the impact and the change that I'm making in this industry is a stamp. And not only is it a stamp, it's actually helping real people. And that is like the entire goal.
of what I do is like I actually want to make dark skin women feel seen in everything they do and not just in beauty, but in every industry across the board. Like your voice is valued. Doesn't matter how dark you are. It doesn't matter what you look like. It doesn't matter where you're from as long as you continue to make space and push boundaries and really just like, yeah, I'm going to sit here and I'm going to do it proudly. It doesn't matter if you don't think that I belong at this table. I know I do. And knowing that that type of confidence, it really starts from within and like constantly showing people.
that despite it all, I'm going to still make the video.
You guys can drag me for two weeks,
but I'm going back with another darkest shade video
because it's bigger than me.
And so every day I'm learning, for sure,
but I'm just proud that I give myself that space to learn.
Oh my gosh.
Preach it.
That was so good.
Thank you.
Okay.
That's set and start our last little segment.
Perfect.
It's called Lemon 7.
Okay.
Seven questions.
You can rapid fire them.
You can go into a monologue,
whatever you are feeling how you want to answer the question.
Perfect.
Just go with it.
Okay.
Number one is what movie or song title best describes your mental health today?
Ooh, probably happy song by Shayy vibes.
Ooh.
Yes.
Yes.
I like that.
Why?
I think Shay vibes is just like, he's just an industry disruptor.
Like he is one of, honestly, I think one of like the best Afrobeats artists out there.
And I think that one, he's not even signed to like an agency or anything.
He really does it by himself.
And he really just like continues to break barriers.
But above that all, like, he's just very different.
Like, he doesn't care about trends.
He doesn't care about what's popping.
And, like, you know, the top 100 list.
Like, he really is himself and everything that he does.
And Happy Song is really just about being happy and, like, existing unapologetically.
And I think I'm in a state of my life where I just, like, don't really care much, you know.
Like, I'm definitely just like, I'm really a happy girl.
And, like, if you like me, you like me.
If you don't, you don't.
And that's okay.
But the same constant is I'm living.
my life for me. So yeah. Okay. Number two is how open are you with people in your life when you're
struggling? Um, not that open. Not that open. I don't think it's like by force, but I just think that a lot of
people just have never really held space for me to be open in my life. Um, and I think that's okay.
I think everyone carries like trauma differently. And I think everyone has like an equal amount of trauma
that they're dealing with and processing with differently. But I think for me, I really do,
trust that everything that I do is already decreed. Like Allah's plans is like the best of plans. And
if I cannot go to anybody else in my life, like there is one person that I can go to that I can
always depend on and that's God. So for me, it's like I'm not talking, but I just know that it's like
there are things bigger than me. It's already decreed. And even if it's not being voiced at loud,
like Allah knows what's in my heart. He knows my intention. And above that, all that's, you know,
for me. Yeah. I love that. Yes. Okay, number three is if you could follow only three.
social media accounts, what would they be?
Bobby.
I love Ms. Bobby.
She's so funny to me.
She's funny.
Bobby cracks me up.
I probably would say, who's a good one?
Probably Rihanna.
Of course.
I think Brianna is just Rihanna.
Like, you can never go wrong.
And when she does post, I'm just like, you really did eat that, girl.
Yep.
And then last but not least, should I say a beauty girl?
Who's my favorite beauty girl at the moment?
Probably semi-moonlight.
She is a New York-based fashion girl.
She's dark skin.
She's unapologetic.
She's beautiful.
And she is just not afraid to be herself and like, you know, just just do what she wants to do.
And I love everything about her.
I think her fashion sense is also just like incredibly amazing and different too.
And I think that I love that she doesn't follow trends.
And I love that she's just like her.
And she continues to be her and everything despite it all.
I love that. I'll have to lick her up. I'm so bad with like influencer. Like I'm, I'm bad with knowing like the trends. There's a lot of them. There's a lot of them. Okay. Number four is what is your favorite form of self-care?
Um, I like going to the mosque. I'm a mosque girl. And I feel like overwhelmed or just like things are getting too much. I'll just go and work in the mosque. It's just like silent. It's quiet. And it's also just like I know that overwomenes or just like things are getting too much. I'll just go and work in the mosque. It's just like silent. It's quiet. And it's also just like I know that overwomen.
all everything. Like, I'm always safe there. So, you know, that's where I be. I'd be there.
Yeah. I love that. Thank you. What is the most misunderstood thing about you?
Probably that people think that I enjoy making the darkest shade videos. Like, I think people think
that every time I swatch a product that doesn't work for me, like, oh my God, like, I think they
just, they think it's like the happiest thing ever. But it's actually kind of traumatizing.
It's a constant reminder that you're like not included in this space. And above,
that all that your skin color and how you look is not perceived by the world. And above that,
it's like you are constantly being reminded that they don't see you. They don't see you. They don't hear
you. They don't even acknowledge you enough to make a shade for you. Yeah. And that's hard.
And that's very difficult. It's very difficult to even like conceptualize. And I, it took me a long
time to get here because for a really long time I was like, okay, like I'm getting the accolades.
like I'm making the money, but I still feel like I don't really love doing this. And it's just that
like constant reminder that you are being reminded that you are not enough in the light of this
industry and the light of the world. And it's hard. It's definitely hard. I think people think I enjoy
the darkest shade videos. And I enjoy it to a degree sometimes. But like most of the time, it's just
like a reminder that like, girl, they do not see you. Yeah. So honest. And I think that's why I
continue to make them because it's just like we should be seen. Like we should be seen.
We should be advocated for. And we deserve to be here. So. That's so true. Yeah.
Okay. Number six is who has had the most positive impact on your mental health?
Ooh. Great question. Probably Denessa Myricks, for sure. I've had a lot of conversations with
Denessa Myrix.
She is relatively positive, but she's also just a woman that has lived through a lot.
And I think that we relate on a lot, especially how we act.
And Denessa has always been like a mentor for me.
She's always like, if you need anything, like you can call me, you can text me.
I've like gone to the spa with her.
Like, you know, Denessa is definitely like one of those like constant things.
Like she's always commenting on my post.
Like she's always making it known that she sees me.
and above that all, like she sees the work that I do.
And I think because she's also in this industry too and like creating her own brand and in
these room and these spaces, she knows how hard it is to exist and push and break these barriers.
And so, yeah, I feel like every time I'm down, like, Dennis is there.
Yeah.
Okay.
Number seven is if you can go back to one moment in your life, what moment would that be?
And what would you say to yourself?
Ooh, probably my high school graduation.
Yeah, I would probably go back to my high school graduation
I literally showed up to high school like
My last year
Probably like 30, 40 days
Like there was just like a lot of stuff happening internally
And like family stuff
And when I graduated I was literally just like
In the worst place in my life
And it was just like
Wow
Like you should really be proud of yourself
But like you really are just like
You want to get out the house and go
You know
So I think in that moment
I probably would just like tone myself
Like you did a good job
And like you did the best that you could
But yeah
Yeah, that was probably like one of the hard todays in my life.
Because I was like, if I didn't have to walk that stage, I wouldn't have, you know?
And I also went to like a really like racist horrible high school.
And so just like living in that experience and like knowing that I just was not happy to be there and like be around these people.
Like I should have given myself more grace to just like feel what I felt.
But I think I was also just like young.
And I didn't know how to say, girl, give yourself pound on the back.
You're going through stuff.
You're doing what you can.
And like you see what you.
see what you're doing and unless see what you're doing and that's enough, you know, so, yeah.
Well, thanks for coming and chatting with me. I love getting to like learn about you and I love
your content and I know that you're inspiring so many people and I'm proud of you for speaking up and
raising awareness and speaking out for people because it's important. And it's really like, you know,
it's one thing if I were to say people need to be included, but it's one, it's a, it's an,
much bigger thing when someone that has actually lived these experiences shares it. And I can't
imagine how hard that can be for you. But I just applaud you for it because it takes a lot of
balls to do what you do. And I'm very proud of you. Thank you so much. And thank you for having me.
Thank you for watching the squeeze guys. Please note that this episode may contain paid endorsements
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