The Startup Ideas Podcast - 5 $1M+ AI startup ideas from an indie hacker legend

Episode Date: August 5, 2024

I’m joined by Danny Postma, Founder and CEO of Headshot Pro, as we explore a wide range of AI startup ideas and business opportunities1) AI Keyword Generator + Content Creator• Use Ahrefs to find ...low-competition keywords• Generate AI content for each keyword (e.g. AI tattoos)• Build directories and tools for user-generated content• Rapidly create 100k+ pieces of content• Google loves it, traffic pours in2) Comfy UI Marketplace• Visual drag-and-drop interface for AI workflows• YouTubers creating tutorials = market validation• Build marketplace for Comfy UI templates• Sell/rent out workflow templates• Next big wave in AI development3) Fiverr/Upwork 2.0 (AI-powered)• Clone freelance platforms, but hire AI bots instead of humans• Automate repetitive tasks (e.g. translations)• Make it feel like hiring a person, but it's 100% AI• Target businesses wanting reliable automations• Potential acquisition target for Fiverr/Upwork4) Niche AI Tools for Professionals• Target specific professions (e.g. veterinarians, nurses)• Create AI note-taking and workflow tools• Less competition than broad consumer apps• Professionals prefer specialized tools5) AI-Powered Marketing Agency• Run entire agency on AI without clients knowing• Example: Headline99 for $99 landing page headlines• Use questionnaires + AI to generate ideas• Human in the loop for final selection• Scale to $1B revenue with minimal staffWant more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)Get access: gregisenberg.com/30startupideas🚀  My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:https://www.communityempire.co/free-course🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com70,000+ people are already subscribed.FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND DANNY ON SOCIALX/Twitter: https://x.com/dannypostmaaHeadshot Pro: https://www.headshotpro.comTo improve your rankings your business on Google and using AI for SEO, sign up tohttp://boringmarketing.com/Episode Timestamps0:00 Intro 01:50 Startup Idea 1: AI Keyword Generator + Content Creator10:17 Startup Idea 2: Comfy UI Marketplace18:49 Startup Idea 3: Fiverr/Upwork 2.0 (AI-powered)28:08 Startup Idea 4: Niche AI Tools for Professionals35:38 Startup Idea 5: AI-Powered Marketing Agency

Transcript
Discussion (0)
Starting point is 00:00:00 And I still think like this is this is possible now. This is like the Apple iOS store basically back in the day where there was nothing. There was nothing yet. There weren't apps. You could literally make money by just making a flashlight app, a calculator app, a fart app, whatever. Like this is the golden age of AI and SEO combined with each other. And this is probably not even going to work in two years into work because all these niches are going to be found. They're going to be filled in by people just doing all these things.
Starting point is 00:00:26 Because it feels like with SEO like, I don't know what your experience with it is. Like the first to market, the first to build the backlinks, the first to get the, like the domain and stuff, they will mostly stay on the top of the market in that sense. Yeah, I agree with you. You know, this is one of those things where it's a window of opportunity. And I almost was shocked that you shared it because this is a pretty low risk, high impact idea that a really, really small team could do. There's a couple things I look at when I'm like, should I go into the space?
Starting point is 00:00:56 and one of them is that's true i was telling danny that you know this is 8 a.m for me and like i don't take meetings this early just because i like to wake up get into the deep creative flow but for danny you make exceptions nice i don't take any meetings after six and this is 8 p.m for me normally already be sleeping because we wake up at 5 i got a dog scratching my face at 5 p.m. in a morning but i obviously make a exceptional gregg in this podcast so I appreciate it. So what do you got for us today? Yeah, what do you want to spitball about what ideas do you?
Starting point is 00:01:57 I've been listening to a few episodes and I think everyone is just rambling on good ideas. So you probably know what your audience is most interested in. I put like a few things in it. I want to start with the AI insert keyword generator. Nice. That's really interesting. Cool. So you would just like to me to like just explain the idea how I would do it, how to start.
Starting point is 00:02:25 Yep. Cool. So I think so a little background about me. I'm really big in SEO and I'm big in programming in the sense at like combining those things and using AI. So I just love to log into HRFs.com. Type in some random keywords and basically figure out where there's a lot of search. and very low keyword difficulty. Basically, H-Refs gives you like,
Starting point is 00:02:53 it gives a score between zero and 100. If it's on 100, it's really hard to compete in. You don't want to do it. If it's on zero, it basically shows there's no competition. You could basically make a website for it and rank pretty quickly. So you want to find keywords that are easy to rank for, right? The issue used to be that you have to then make the website
Starting point is 00:03:14 fill the content and stuff like that. So, for example, I had a website, landingfolio.com, is a website inspiration gallery. You can ring pretty quickly on that back in the days, but it takes you a lot of time to make the content. But now with AI, man, you can just rapid fire and let things generate in that sense. So what I would do and what we do a lot, and I've done this before with AI tattoos,
Starting point is 00:03:36 so that's why I said like AI keyword generator. For example, you could do like AI tattoos. If you go into HRF, you log in and you basically type in tattoos, you get thousands and thousands of long-tailed keywords, for example, for like butterfly tattoo or dragon tattoo, bird tattoo. There's like thousands and thousands of those. What you then can do is basically use AI, use stable diffusion, use mid-jurney, whatever the latest hype is right now,
Starting point is 00:04:09 and basically just start generating all that content and start filling these pages and automatically start building these directions, directories of like butterfly tattoos where you put like all these tattoo examples of butterflies on and basically that way organically grow your website and then make a tool where users can do that themselves paid and use that content to display on the website again. So it's basically user generated content using AI to fill your website. And when in a month you're probably going to generate like hundreds of pieces of content. Google's going to love it. Google's going to send traffic towards it. and this is for example we did it with a tattoo and I think we hit like 10,000 MRR before I sold it
Starting point is 00:04:51 because I was focusing on a on another startup but you can do this for probably anything that's AI related combined with low road difficulty content yeah and you could I mean you could spit up an agency I know you're not a huge agency fan in terms of businesses but you can spit up an agency where it's like we'll actually go and build this for you and we'll build some of these products So there's there's like a lower ticket idea here where it's just access to the tool and then there's a higher ticket of like a done for you service. So you would, because you have a SEO agency, right? Like is this something you could offer?
Starting point is 00:05:28 Like would you, like why wouldn't you do it yourself for your own content, for your own So we actually have been building a suite of, we've been building a lot of this stuff. And so you're talking about boringmarketing.com. So we've been quietly just like building a lot of these tools. So this is the direction we're going in. So yes, I mean, I'm a believer. I'm invested in it. And the beauty about this is once you capture an entrepreneur who's like,
Starting point is 00:05:59 who wants to build one of these ideas, they need more than just SEO. They need a bunch of different services and you can build the tools. They need a bunch of tools and they need a bunch of services. So it's a super high valued potential customer. And that's the way to think about it, right? It's like you want to think about how do I build a business with a high value customer? And this is like one great way to do it. Yeah.
Starting point is 00:06:26 And I still think like this is possible now. This is like the Apple iOS store basically back in the day where there was nothing. There was nothing yet. There weren't apps. You could literally make money by just making a flashlight app, a calculator app, a FARTA. app, a fart app, whatever. Like, this is the golden age of AI and SEO combined with each other. And this is probably not even going to work in two years in the work because all these
Starting point is 00:06:50 niches are going to be found. They're going to be filled in by people just doing all these things because it's all highly automated, right? So now being able, because it feels like with SEO, like, I don't know what your experience with it is, like, but the first to market, the first to build the backlinks, the first to get the domain names and stuff, they will mostly stay on the top of the market in that sense? Yeah. Yeah, I agree with you. You know, this is one of those things where it's a window of opportunity. Quick ad break. Let me tell you about a business I invested in. It's called boring
Starting point is 00:07:20 marketing.com. So a few years ago, I met this group of people that were some of the best SEO experts in the world. They were behind getting some of the biggest companies found on Google. And the secret sauce is they've got a set of technology and AI like at a lot. I get a help you outrank your competition. So for my own businesses, I wanted that. I didn't want to have to rely on Mark Zuckerberg. I didn't want to depend on ads to drive customers to my businesses. I wanted to rank high in Google. That's why I like SEO and that's why I use Boringmarketing.com and that's why I invested in it. They're so confident in their approach that they offer a 30-day sprint with 100% money-back guarantee. Who does that nowadays? So check it out. Highly recommend Boringmarketing.com
Starting point is 00:08:08 com. Even, I won't say the exact term, but even today, actually this morning, I was, there was a particular idea I wanted to go build that I was on a few tools, including AH refs. Yeah, I call a name. Yeah, it's hard. It's hard. I just type it. I don't say it. Saying it, especially at 8 a.m. is like, with like one sip of coffee, like, oh my God. It's hard. It's hard. So don't judge me people listening. But, dude, the window is gone.
Starting point is 00:08:45 Like, it's gotten, I've just seen it over the last like four weeks, just get increasingly more and more competitive. And now I'm kind of like, I don't know if I want to do this idea anymore. Yeah, it feels like you can have like,
Starting point is 00:09:00 it's the same with my company, right? HedShall Pro. We do AI, headshot generation. Like, when we started out, there were like three,
Starting point is 00:09:07 four competitors. and then suddenly, like, these AI boiler plates came out, and there will be 1,000 competitors trying to build the same idea. I do believe, like, everyone is gone now, again, mostly because clicks are going to be too high. It's the high to rank for it. There's too much competition. So the top three will always win.
Starting point is 00:09:24 We got lucky that we're in the top three with right now. So I do think you can still compete in, like, in a busy market. But you've got to be fast, man. I don't think you can, if it comes to that AI stuff, I don't think you can come in a year later and try to merge your way. into it. It's it's it's probably too late with those kind of tools. That's what I'm saying. You got to be like you're got to be on 8 refs. You got to find those niches of key records that haven't been utilized yet that are like on zero to five keyword difficulty in build those things before it's too late
Starting point is 00:09:51 because in two years it's not going to be the gold rush is going to be over. I think it's going to be too late at that sense. So yeah. Yeah. The gold rush is going to be over and Danny is going to be dressed in an all gold suit with a gold presidential Rolex and a gold crown. I'm I'm to busy. I can't do that stuff. That's what we've got to share the ideas here, man. No, I think you're, you're doing all the right thing, so I wouldn't be surprised. Let's go, let's move over to our idea. Idea number two, the comfy UI marketplace. I mean, how, how technically is your audience before I'm going to go a stupid technical terms here? They're, they're mostly non-technical, but there are, it is a
Starting point is 00:10:37 subset of people who get it. Like, you know, indie hackers building stuff. So that crew will understand what you're saying. All right. So how am I going to translate this to everyone that can understand? Okay. So before when I started like two years ago, if you want to do anything with machine learning that's deeper, like with AI that's deeper than just calling chat GPT, you had to write
Starting point is 00:11:00 Python, right? Python is a language where every, every AI stuff is built in, uh, Pythorts and whatever. Like, you need to write to code. I think a few months ago, and I found about this two weeks ago, which is I'm pretty late to the party. It's called Comfi UI. And it's basically just a really nice interface that has a drag and drop. You can just drag in notes that you can connect to other notes. And you can basically just build a visual pipeline where you have inputs, you do something with the data, and you have outputs with it.
Starting point is 00:11:31 So a lot of, like, I'm now rebuilding all my Python stuff to Comfewi because it's so much easy. to work with. It's so much better to work with. You can just also run it in the cloud now and replicate. But what I've seen lately is a lot of YouTubers are actually making tutorials on how to build these workflows. So what if instead of all these YouTube tutorials, there will be a ComvUI marketplace where people can just basically sell these templates that they build, because you can export it, you can save it, you can export it. You can rent them out. You can let people use it and basically charge like a fee for it. I think in the next few months, this is going to be huge.
Starting point is 00:12:11 I think a lot of people are going to move to ComfUI. There's a lot of tools being built now that allow you to really easily work with it. I think this is going to be the next kind of wave in AI right now that we're going to migrate there. And there's a ton of indie hackers, man, that sell boilerplates for programming, for code. I'm really sure you can capitalize on this with Comfewi. If I wasn't busy, this is the idea I would be working on. We're too fucking busy, so I'm not going to do it. So there must be someone in your audience that can start working on this.
Starting point is 00:12:41 I saw this one. This was in your list. And I almost was shocked that you shared it. Yeah. Because this is a pretty low-risk, high-impact idea that a really, really small team could do. One of the, there's two things. There's a couple things I look at when I'm like, should I go into the space? and one of them is,
Starting point is 00:13:07 is there an influx of YouTube tutorials? So I've also noticed the same thing. There's been a huge increase in the tutorial space in this space. And it's kind of like that guy, what's his name, Easlow in the notion template space. So there's a YouTuber who has like, I don't know, half a million YouTube subs and the guy's like printing millions of dollars a year
Starting point is 00:13:28 selling YouTube templates. Like you just apply that model to this. And the second thing I, I noticed with Comfi UI in general is their subreddit has skyrocketed in terms of membership. So it's now a top, you know, three or four percent subreddit, which is just a sign that there's something here. It feels like every smart person I see on Twitter is kind of working on this. The reason I was keeping this one secret and this morning was walking with a dog and like, I'm not allowed to work on another idea anymore.
Starting point is 00:14:04 I need to stop doing it because I've been so busy with all my other stuff. So I'm like thinking, all right, how am I, I want this? Because we use this stuff, I would love more templates. How am I going to stop myself but still bring it in the world? I was like, I'm just going to share it on the podcast. I don't, yeah, it needs to exist. I think someone's going to print absolute money with this. Yeah.
Starting point is 00:14:25 Yeah, it needs to exist. And I will say, though, your audience is like pretty perfect for something like this. would you ever consider partnering with someone? So this is funny because one or a half year ago, you told me to start doing something with my AI influencer and I started doing it and it turned into a Hedgell Pro. So maybe we're on an infliction point where Greg tells me, go do this yourself and like it builds into the next big business.
Starting point is 00:14:55 But yeah, I've been thinking about like, I'm too busy. Should I just partner up with people, use my audience? like a lot of India, I guess a lot of people are doing these days, partner up in that sense. So if someone is listening here, they got some skills and I want to partner up, holler me on Twitter. I think it's going to be in the show notes later. Yes.
Starting point is 00:15:13 I'll be down. Yeah. I mean, why not, right? I think that's just an interesting thing for creators. This is kind of like a side tangent, but like if you're a creator or you're someone with an audience who has access to an audience, of course, you want to work on your own ideas. and you want to focus on your own ideas,
Starting point is 00:15:32 but how do you partner and just take pieces of businesses where you can, there's someone that you trust that's going to go and like build this thing. So, you know, I don't know what equity percentage that is. Like if you take 30%, 40%, 50%,
Starting point is 00:15:48 what that is, but there's probably a deal that you can make there. Do you have experience in this? Do you have you seen people start doing this successfully with their audience? and our brand. Yeah, I mean, like the Nick Huber's, the Sean Pourys, the Salhill Blooms, those people, you know, Austin Reef with Oceans, co-founder of Morningbrood, it's happening.
Starting point is 00:16:17 I haven't done it a lot myself because the truth is I haven't been able to find like people I really trust and I'm scared to work with someone who, is going to blow it for me, right? So I do, like, I do, I'm making a conscious effort to, like, meet interesting entrepreneurs. So hopefully I can partner with them and, and, and bring them into the late checkout ecosystem. Yeah. Yeah, it's hard, dude. And you need to have a whole combination of a person you're going to work with.
Starting point is 00:16:53 It's not just like, yeah, they need to be entrepreneurial. So why wouldn't they do it by themselves? How would you partner up with someone? start a company with them. Yeah, it's a big step. You have to offer something more than just an audience, in my opinion. So, like, my offering to people is, like, capital design, SEO, paid ads, audience. But, yeah, you do one or two.
Starting point is 00:17:21 My point is, if you do one or two of those a year that really work out, like, you're good. You know, you're good. But then the thing is, like, do you want? want to be completely distracted from what else you're working on and like focus on those parts. If you have like a busy business, I think in that sense. Yeah. Like for me, for example, I'm still in the running in my company. I've got a team, right, but I'm still like working full time on it.
Starting point is 00:17:44 Like being able to support another business is that like something you want to work on? That's the thing. Do you want to sacrifice more of your free time after so many years of doing it? So that's like I mean, to me it's really high leverage work to do that. essentially advising someone else. And if you're you or you're me or frankly, you're listening to this podcast, you have an unfair advantage because you know where the world is going.
Starting point is 00:18:13 So if you know where the world is going, it's like how can you, I mean, we talked about this last time a year and a half ago when you came on the pod. It was like, I was like, dude, how are you not building doubling down on this and doubling down on this? There's some big companies doing this. that now.
Starting point is 00:18:30 So, yeah, one of years ago, you told me go start this EI influencer, agency, whatever. Man, people are doing big stuff in that space. Yeah. Yeah. So that's kind of like the Holdco model. And it doesn't necessarily need to be incubate everything yourself. You can just, you know, partner with someone. All right.
Starting point is 00:18:50 I want to move on to the next idea, Fiver Upwork 2.0. Yeah. So I don't think. anyone's built anything like this yet or at least it doesn't feel like it so basically five upwork obviously freelance platform right uh you go there you want to have a job done you find a freelancer and you work for it basically all the time tracking goes via platform too so it's uh yeah with AI it feels like a lot of these jobs don't exist anymore because most of the things are automated but what i think where they should go and i don't even know if they're doing
Starting point is 00:19:29 this yet or if they can't doing it yet. But what people, there's a difference for now. If you want to heavily use AI, you need to be a programmer, right? You need to build your own APIs. You cannot just like only put it in chat GPT. It's going to be so hard. So what I would build is basically a clone of Fiver or Upwork,
Starting point is 00:19:48 but you don't hire people. You basically hire MLMs, LMs, AI bots and whatever. Basically workflows that have been built for you, that can do the work for you. But it doesn't feel like you're working with the AI. It literally just feels like you're hiring someone to do it, but it's not the person. It's the I doing it.
Starting point is 00:20:07 For example, I think before you would go to Upwork for like a translation job, right? So you have an Excel sheet. You find a freelance. He's going to translate it and you get the stuff back later. This could be now 100% automated. You don't need a person to do this anymore. But I think a lot of like normies, regular people that might be afraid of AI. So if you just literally make a job website where you can go and there's literally a translate option, you drop your Excel.
Starting point is 00:20:36 And then a day later, for example, you get your Excel sheet back that's translated. And the bank end is all AI doing it. It's like 100% AI. It's automated. I think that will be so much easier to sell. And it's basically just, yeah, the future of working, the future of jobs. Someone in the comment section is going to be like, but why wouldn't you just use Google Translate? Probably because Google Translate is not good enough
Starting point is 00:21:01 and someone doesn't want to put 10,000 rows of Excel in a Google Translate. Exactly. You either got to build the API yourself and need to know how to program or are you going to go to Upwork and let someone else do it. You're going to be the person that literally already built the API, but you're going to make it feel like it's up. And that's the other thing is, especially bigger companies, they want automations. So they want the ability to be like, okay, I put this in an air table.
Starting point is 00:21:27 and anytime I put it into an air table, this air table, like this task is made. And with it, I know that within 24 hours, there's going to be the output. And to me, it's worth paying whatever it is per month or per task. Because now of a sudden, I don't have the worry that if I put it in Google Translate, that it's going to be messed up, I can like trust this source. Well, and it's also like you don't want to babysit it, right? you don't want to check it you don't want to fact check it you don't want to see if it's working you basically just want to dump your stuff give the task and you want to get back what you paid
Starting point is 00:22:06 for and don't use a time in that sense that's kind of a good name for this dumpyourstuff.com let's see is it is it already taken dump your stuff that come yeah and then the logo could be like a toilet or something you know don't you can have your own AI. Translate. Dumpyourstuff.com is taken, man. I'm so sorry. What about dumpyourstuff.A.I. though. Yeah. Dot AI. 80 bucks per year. You can register it. There you go. Someone's going to register it. But last time I said a name, it was like registered like one minute after I uploaded the pod. You got some good listeners, man. Yeah, but I think this is going to be excited. I'm just like, just like gradually build it out. I'm pretty sure you can just have a
Starting point is 00:22:57 community, maybe this should be built on top of ComFi UI. You can have a community build out these workflows over it as a service and then you just charge a fee over it. So for example, you can have some random guy in San Francisco. He's going to build these translation service, for example. You run the free to platform. As a platform, you change like a 5% fee and he charges you like one cent per row or whatever. So he can basically like offer his AI worker on the platform automated.
Starting point is 00:23:26 you get a fee over it and it's basically just this whole economy that just works in that way. If you wanted to build this app, how would you go about getting customers to it? I would probably just go on Upwork and just offering it as a service there.
Starting point is 00:23:44 And I know they have a whole panning blacklist system against scrapers, but there is, I know someone who made a work around it, so it's doable. You can basically just like, Airbnb did this, right? They made fake adverts on cracklist for their hosts. And then just to fill the platform, you can just seat your platform in that way.
Starting point is 00:24:06 That's right. Yeah, no one talks about that, but that's exactly how they initially scaled. And I'm pretty like in the thing is you can just go on our work. You can see what is the most requested job that people offer or require over there. You can just automate it. So the data is already there. You just have to, yeah, you can just apply to the jobs, offer it as a service. I think it's pretty easy to be scalable.
Starting point is 00:24:30 Perhaps you need some like real humans in the mix that need to do the checking. Like maybe like some account manager that like checks the output of the job eventually. So you need to hire like someone via somewhere.com. Nice plug for our friends. To do the managing and whatever. Yeah. I also think this is one of those ideas that you start. you start scaling it, you get a bunch of press, someone, you know, the VP of M&A at Fiverr or Upworks
Starting point is 00:25:01 sees it and it's like, I need to buy this thing. Because they must need, I was expecting honestly them to start doing something with this, but I have not seen any of these two companies mentioning. Maybe they're afraid of the backlash because they run on the freelancers, right? So you don't want to get rid of that. I know the stock is down 95% since 2020. I bought some Upwork stock and I went to absolute shit. So they got to do something, I guess.
Starting point is 00:25:31 Why is it down? Revenues are down? I haven't checked. Probably revenues down. 2020 bubble pot, but I'm pretty sure also people probably just expect that they are low level tasks, right? Like their tasks are automatable by AI.
Starting point is 00:25:44 So there must be, like investors must be super scared. Like, where's the revenue potential? Yeah, I just checked on perplexity.com. Why is Upwork stock down? There's been a decrease of revenue. So less people, definitely AI concerns. There are fears the rise of generative AI could eliminate many freelance jobs. It's not going to eliminate freelance jobs.
Starting point is 00:26:14 It's going to eliminate low, you know, sort of lower repetitive freelance jobs. and because of this lower guidance. So they're giving lower guidance because they're, I mean, the real big idea, honestly, is you do a hostile takeover of upwork. Like you,
Starting point is 00:26:29 you figure out a way to buy upwork. Well, you know, that's the big idea of this. They would probably buy you out. Like, if you can make this work successfully, yeah,
Starting point is 00:26:38 they need to, they need to say, because they probably have a ton of cash on the hand because they didn't IPO that long ago. They must be, they are going to acquire you if you, if you make this work. Yes. Yeah. Dude, like my heart is hurting because this is such a good idea. The company, the company is worth $1.5 billion, but they've got about $500 million of cash. So the company's only worth a billion dollars on like how much revenue. Let's check real quick.
Starting point is 00:27:08 Yeah, dude, I'm telling you, if I, if I didn't have a Hedge-Jop Pro, I would be working on this, but I'm too busy with it. So they used to be worth probably 20, 20 billion. Crazy. So in 2023, they had $689 million of revenue. So they're basically being traded at almost 1x revenue, like 1.2, 1.3x revenue. So Fiverr is the one that went down that badly. Yeah, Fiverr went down from 320 USD to now 25. So it's down 10 times. Crazy. Upworks doing okay because Upwork is probably also more up. like they're doing more harder task and five is like literally made for the five dollar task right yeah so they are they're in problem so this is this is yeah there's a bunch of ways to to come at this problem either you go and I think the best way if I was doing this I would
Starting point is 00:28:01 just go and build what you're saying and then you're going to build a cash flowing business but you can also decide to sell it to them do but this is the thing this is like the the thing that I try to focus on now and this is probably a bridge to the next idea I'm not sure I put it on there. But you got to like, you got to humanize AI in that sense. And what I think, everything is now tech-based.
Starting point is 00:28:24 But that's nice for the 1% that understands tech. But you need to like make it, if you want to get products to be adopted, you need to make it feel like the real world, right? Basically how iPhone started with their interface, notes and looked like notes. You need to make it feel right.
Starting point is 00:28:39 So these people, they're not going to use JetGPT to do the job, even if it's easier. They need to like, they want to use it how they've been using it, but then on a different way. For example,
Starting point is 00:28:50 like Hedgeap Pro, we really, we don't focus on the AI part. We basically just, what we do different is before you had to go to a physical photo shoot, right? So you had to schedule photo shoot. You had to drive there.
Starting point is 00:28:59 You had to get your clothing. You have to pay $300. Basically, what we do now is you just do it from your house. You take 15 selfies and the AI is literally the photographer that makes it for you. And two hours later, you get the photo.
Starting point is 00:29:11 It's kind of the same process. and we make it feel the same way, but there's no real human in the loop, but basically 50 photographers in the cloud that are making the photos for it. So it feels like you need to make that transition. You need to make it feel human, how you experienced it.
Starting point is 00:29:29 So I think like these kind of ideas, stop doing it as an API, do it more as like a job marketplace because it feels real. It feels how people expect to interact with something they've been interacting with. Right. So yeah, let's talk about that idea. So you've done that.
Starting point is 00:29:43 for Headshot Pro and millions of headshots are created for month. Do you, how would you go about thinking about another, another type of service? Like Headshot Pro for X? There was a, I was listening to Pottas the other day and they, for example, company, doctors apparently have scribes that are taking notes and how it used to work. I don't know which podcast this was on, but it was a really good episode. It's probably, I think it was my first million. They mentioned it on there.
Starting point is 00:30:16 So basically they said this doctor had a scribe. So before they would be in person. Now they hired someone that was listening in from an iPad. Someone was literally asking, hey, who's that on the iPad? And we were like, oh, that's my scribe. He's listening and he's taking notes of this recording. The next step is you need to find ideas that you could literally automate with AI. So this person, like it's going to be taught, like people don't like to hear it.
Starting point is 00:30:40 But this person is going to be automated. by AI because you have open AI whisper. It can literally transcribe what you're saying. You use another LLM to summarize it and you're done. So this person, their job is going to be gone in five years. So this is like a job you could automate. Like you could target doctor practices, the scripes, literally market it as that service.
Starting point is 00:31:01 But then instead of doing the services before, you replace it with AI. But you still sell it as that way. So you say, yeah, how would you market it? or what you brand it. You would just use the same kind of content. You don't even need to mention AI anywhere, but you just make it 10 times cheaper. So I met a doctor recently,
Starting point is 00:31:21 and I was telling him a little bit of what I do, and he was like, oh, you're interested in AI. I'm like, yeah, he goes, I started using this thing called Autoscribe. Nice. He's like, he said the same thing. He was like, yeah, we used to, you know, you know how bad doctor's notes are,
Starting point is 00:31:37 the worst handwriting on the planet. I was like, yeah. he goes, now I just have this app. I'm into the beta test with them. I'll send you the link here. Yeah, Toronto, California is one. Yeah, it's a Toronto. Yeah.
Starting point is 00:31:52 It's a Montreal, Toronto company, I think. So, wow, there's nothing else ranking for the search term. It's just Toronto. Yeah, it's called, yeah, Autoscribe. But you go to their website, it's Mootuo Health. but if you Google Autoscribe should come up. Anyways, the way he goes, what it does is
Starting point is 00:32:14 it's real-time transcription and he was like, I can't tell you how, okay, actually here, I'm on their website. This is what happens. The patient consents to Autoscribe. Then it records it in the room. Then it populates in real time
Starting point is 00:32:33 the information during the encounter because keep in mind, the doctor is looking at a screen that almost looks like a CRM, and it needs to be populated in real time. Then there's an analysis that happens. Autoscribe creates a clinical note based on the encounter. Once reviewed and editing is complete,
Starting point is 00:32:50 the note can be pushed to the EMR or copy and paste it. So it's like a pretty simple idea. He told me that he was like, I'm able to see 10 to 20% more patients per day. And the thing is, like, even if he's tired and he didn't hear what they said, critical information. There's this AI that just found out what people
Starting point is 00:33:10 actually said. And it's going to summarize for him afterwards. Like so it's going to help so many people, man. Exactly. Help so many people. So yeah, I mean, I think you kind of just have to. Yeah. There's like one
Starting point is 00:33:26 competitor. There's like one company that does this. There's no competition. Like just finding like little niches where this works where you can just replace what's normally we done by a human and like done by AI to make enable more people to use it because now
Starting point is 00:33:42 every doctor can have it instead of only the rich doctors in rich countries for example yeah and I think what you need to do is you have to understand workflows of people practitioners so you have to like call your dentist call your auto mechanic call your you know
Starting point is 00:34:01 barber and you have to be like hey what are the things that you do that's really repetitive that you hate doing. And this is the nice thing you fairly have no competition because if you're going to make a node app, every programmer can make a node app. But no one is going to make an AI app for a doctor or whatever. There's no, there's no competition in it because it's boring. They don't know anything about it. So if you spend your time doing it, you will have, you're going to have the whole market, if you know how to scale and how to do marketing. Totally. And, you know, another idea is, okay, there's a doctor
Starting point is 00:34:36 but what are other people that doctors work with? What about the nurse? Is there something specific to nurses? Like nurse scribe.AI. Is that available? I don't know if nurses use scribe, but... Yeah, but even like maybe for like a dentist or not even a doctor, maybe for a completely different subject.
Starting point is 00:34:58 Yeah. I know a friend of mine, for example, he was doing all these AI notetaking apps became popular, right? So he started doing it for a veteran... veterinarians, veterinarians, yeah. There was no competition,
Starting point is 00:35:10 but all these fats would love to have their notes taken and have it in their app. but because you target it specifically for that niche, they would rather use that than a more broadly consumer-based app. Crazy, dude. There's so many opportunities, man.
Starting point is 00:35:25 But you've got to be fast. Like I said, in the beginning of the podcast, this is going to be gone in the next two to five years. Like, Saz has already eaten the world. Like, everything is done, basically. This is going to be, saturated in five to ten years too.
Starting point is 00:35:38 Before you go, give us one last idea. I think I got the whole docs, the whole document done already, right? If I say anything else. Yeah, I would do this. So my first startup, I sold it to Jasper, which was an AI copywriting generator.
Starting point is 00:35:58 I still think you can do this for, you can just make a marketing agency and have it run completely on AI without people knowing it. So, for example, I have this domain for a long time, a headline 99, where basically you could just write headlines for people that landing pages for $99. I haven't been able to do it yet. You could just send people questionnaire. They fill in all the duties about the company.
Starting point is 00:36:22 You have a bunch of different LLMs summarizing it, making headlines, getting five to ten ideas, put a human in the loop that literally picks the last three ones. You give the best performing, best working headline for the landing page. And a headline can be like doubling your revenue if you have a good headline. So you could productize services. Like everyone is using software and SaaS now, but you have to remember these people using their software. Like they don't know anything.
Starting point is 00:36:48 So you need to productize the X layer on top of it. You're probably doing that with boring marketing now with the block writing or whatever. Everyone is doing with these blocks, but I think there's so many different angles you could go into this and just basically build a marketing agency that scales to probably a billion dollar in revenue without having a single human sitting there. Probably just one guy which is managing all the terminal commands
Starting point is 00:37:11 and checking if everything goes well. Yeah, I mean, there's a lot there and it just goes into like the unbundling of the marketing agency and productizing it and creating these sort of autonomous SaaS apps basically. That's a process that's just begun to start. So yeah, I think there's a big opportunity.
Starting point is 00:37:34 I think the smartest thing you did was calling it Headline 99. That's brilliant. I just love the domain, and I really, I need to stop working on it because I really like the domain name. I have something with heads, Hedgehaw Pro,
Starting point is 00:37:49 headline, headline 99. It's like, all the project with that word in it are successful. So I've got to stick with that plan. Danny, all right. You know,
Starting point is 00:37:59 you've given a lot of value. We appreciate it. If people want to support you and follow along, where can they do that? get AI Headshot on Headshotpro.com and go follow me on Twitter
Starting point is 00:38:10 it's where I share what I'm working on ideas and stuff like that so my Twitter is Danny Postma with a double a at the end on Twitter in the show notes
Starting point is 00:38:19 and if you like this episode you want more Danny like comment subscribe share this episode so we know that you you like Danny I know I like Danny
Starting point is 00:38:30 so it's always it's always pleasure seeing you brother maybe see you again in one half year and we do completely different things and I built a comfy UI one let's see yeah well you'll be wearing a crown and hopefully I'll be wearing a crown too so exactly let's go thanks for having me man was fun always fun later dude

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