The Startup Ideas Podcast - 7 $1M+ AI startup ideas you can launch tomorrow with $0

Starting point is 00:00:00 What is the promise that you will deliver on in this episode? I promise you, you're going to have like seven AI apps that you can go and build with the data validating all of it and with the trend, like, all that information. And I'm going to give you all the distribution to do the marketing for all of these. So you're going to walk away with this with like the idea you just have to build it and I'm going to tell you how to do the distribution. And so you just have to execute basically. And it's not just a. distribution hack that worked a year ago. When I, when I'm talking to Cody, he gives you the sauce. He spills the beans that works right now. I'm a practitioner, baby. That's what kills me about

Starting point is 00:01:03 these course creators, right? Like, they're just selling old ideas to people. It drives me nuts. I also do not, like, if you want to know anything, just like literally send me a DM on Twitter and I will make a public video showing everything on how to do all of this. Like, drives me crazy, man. They're like going in, they buy this 5K cold email thing. And the data is like two years old. That's like a lifetime in this world, right? Like in the last week, we had infrastructure changes that we had to make so that we could even do cold email. You know, like, it just anyway, just tell me and I will publicly do it.

Starting point is 00:01:38 Whatever they're selling you, I will publicly do it for free and give it away to you for free. Doing God's work. Okay, let's get down a business. What's idea number one? Cool. idea number one is UGC ads, but using AI for them rather than using real people.

Starting point is 00:01:58 And I'm going to lay out why this is an opportunity, why this is happening. First off, what I want to do is I want to show this data to the audience. So this is search following through UGC ads, going absolutely crazy. And the bigger thing that's happening here is that UGC content traditionally was used for ads.

Starting point is 00:02:18 But now there's this opportunity to use AI avatars and scripts that are written by like AI. And I'm going to walk through this exact execution and process. And then you take those and you can use those both as ads, but you can also use that as organic social. Right. So I had a video go viral like literally on Twitter this week and a bunch of other places as well. And it's a hey gen avatar talking over screenshots of stuff. and then basically it like pitches the products. I want to break this down of like why this is working

Starting point is 00:02:51 and the opportunity that's here for somebody to build an agency or even a product around this. I think who you just had on the pod recently is doing this type of work, which is super interesting. I don't know anything about it, but I've been, you know,

Starting point is 00:03:04 we've been deep and tried to figure this out for the last like nine months of how do you scale this up because like we can build out, you know, these clouds of social accounts that can get these views, but the content has to be good. So this is how you do that.

Starting point is 00:03:16 So what we're seeing work right now is you basically do a problem solution style storytelling that has the product be the hero within that. So the best way to do this is you have a human write the initial script. And the script can be something like, so I was talking to my friend and they were telling me that their email newsletter is just blowing up, right? And like literally, you know, the content is it shows the graph behind it. And so the script then goes, so I asked them like, how are they writing this email newsletter? And they're like, oh, well, what I'm doing,

Starting point is 00:03:45 is I'm not actually even writing it. I just record a 30 minute video of me talking and then I take that transcript and I have it turn it into a newsletter. And then I ask them like, how are they doing this? And they told me they used this tool called Swell AI. And so now I'm thinking about starting my newsletter

Starting point is 00:03:59 because it's so much easier than it was before, right? Take that script and you go to chat GPT and you're like, create me 10 different scripts similar to this one in the first person that are in this format. It's going to write 10 different variations. You take this 10 different variations. that you then take them over to something like Hagen or Argyll AI or Argyl.

Starting point is 00:04:20 I'm not sure they're French. I think they're based out of Paris. But sick. Their API is awesome. And generate all these. Then hand these off to like a cracked developer or sorry, cracked video editor. And you give them the assets and they crank all of these out, right? And you can literally like do this in the script if you don't want to use an editor.

Starting point is 00:04:40 And at that point, you just made 10 variations of the ads. what used to take you probably five days of time and we'll say, you know, I mean, I think on Billow, their charge for a 30-second clip, it's now like $80. That AI Avatar just did that for you. So you just cut your costs. So we'll say 500, we'll say it probably costs you like $500 to get one of those ads created. And you did 10 of them, so you just saved yourself five grand. And so basically what you could do, and I think there's two probably options here.

Starting point is 00:05:11 One, it's building an agency that's doing this. So building these ads out, these UGC ads. All the company has to do is just provide you the background images and photos. And then you just basically are like, yo, we'll make you unlimited content. And you test all of these variations and formats. I was just telling you, I talked to Desmond, who's this like just kid building these social apps. Or sorry, these consumer apps. And all of their acquisition is entirely through this process of like building out content like this.

Starting point is 00:05:41 So his whole strategy is you do, you just find frameworks that are already working. You have those frameworks and then you just like fill in your content into those frameworks, right? So this storytelling arc, great one, like finding a meme template that everybody's using, another great one, et cetera. And so you just use those same frameworks over and over again for the same clients. But the difference is that logistically what used to take you whatever. Again, like 20 emails and hours of time to get the creative back from a, you. a UGC creator, you now can literally get that made in 30 seconds, right? And I think that there's a huge opportunity for this.

Starting point is 00:06:19 Like right now, this is a massive arbitrage, both to build out ads at scale. Imagine taking, you know, 100 different ad variations, right? Running those as Facebook ads to it all Facebook match to a conversion event. Like, you're going to be able to identify a winning ad out of all those permutations so quickly, so effectively. So I think that's a component of this. The other side is you take that same content. And if you're doing it right, this will get organic views on these social accounts.

Starting point is 00:06:47 So you go and post these across social accounts. So get like five different burner phones and you set this up. If you're doing this for your own app and you're trying to figure out how to scale this, you get like Sims for each of them or you don't get a SIM and you just connect to Wi-Fi. And then you've just published directly to Reels to this for you page content. So I think that there's a larger wave that's happening. UGC, everybody's trying to figure out how to make this is a really. effective ad format. But what you can do is you can use these AI tools because they're now

Starting point is 00:07:15 good enough for the first time that when you do this style where it's again like an AI talking head avatar over a backdrop of something. Like they're talking about what's behind them. Almost in that like news style TikTok format, you get it's good enough that it will actually like provide value, get views, et cetera. So anyway, that's idea number one. Don't tell anyone. But I've got 30 plus startup ideas that could make. you millions. And I'm giving them away for free. These aren't just random guesses. They're validated concepts from entrepreneurs who've built $100 million plus businesses. I've compiled them into a one simple database. Compiled from hundreds of conversations I've had on my podcast. But the main thing is

Starting point is 00:08:06 Most of these ideas don't need a single investor. Some cost nothing to start. I'm pretty much handing you a cheat cheat. The idea bank is your startup shortcut. Just click below to get access. Your next cash-loving business is waiting for you. I don't know if people realize how important finding a winning ad is. Can you just explain to people why that's like 90% of it?

Starting point is 00:08:36 Yeah, a thousand percent. Yeah, especially. So, okay, so, you know, early stage companies, right? Like, so often they go in and, you know, the founder turns on ads. I've literally, I've audited, like, hundreds of ads accounts doing this. They turn on ads. They have no idea what they're doing. And they just are, like, spending money.

Starting point is 00:08:56 And it's creating no impact, no results. So good ads, the whole, like, and I don't know why people get so hung up on this, developers just like, I feel like it's such a hurdle for them to, like, get over this idea. A good ad, when it's running appropriately, I put a dollar in and $5 comes out, right? So every dollar of ad spend that I put in, it turns into $5 of revenue or customer lifetime value or whatever that ends up being depending on your product type. When you look at e-commerce, this is literally the game. This is how e-commerce companies build their existence, how they like grow like traditionally, et cetera. So if you're trying to identify a

Starting point is 00:09:36 ad. What it typically comes down to is you do what I call A through Z testing. Instead of A, B, like one, you know, one ad versus another ad. I'm doing a hundred different ads simultaneously. I'm doing all these different permutations, all these different variations. And then I'm just going to look at the data and be like, oh, hey, these three ads out of the hundred that I tested, they're getting CPCs at one tenth the cost, just the rest as the average. Okay. Well, what do they have in common? All right, They have all of these exact, you know, like things in common or they're maybe like positioning the product in a different way. So immediately what I'm going to go do is I'm going to go build out another hundred different variations based off of this insight. And what you're going to identify is you can get this down to where what your average cost was.

Starting point is 00:10:21 You can probably get it down to about 1% of that. Now, when you think about that iteration process, that used to include people, right? Like you would have people in that logistics. So, I mean, it could be days to get these out. I can literally do these in like minutes. I can get these variations out the door. So what this translates into is you can basically optimize your campaigns more effectively. And so with the limited ad budget that you have, so say again, you have whatever, $10,000 a month that you can spend, if you optimize an ad from a dollar per click down to

Starting point is 00:10:53 10 cents per click, you just 10x that budget impact. So again, if you say you're getting one, you know, $2 in Roaz off of that $10,000. that means that you're only making 20 grand off of spending 10 grand. But if I can get that down to 10 cents per click in comparison, that means that I can take that up to 200K or sorry, I can take that up to 100K for that 10K that I'm spending. So that's the component of this. And then the bigger thing here is that Facebook and all of these platforms,

Starting point is 00:11:25 they've gotten so intelligent that they know the ads to show to which people to get conversions to happen. So you turn on the conversion event. And if you spend enough money and run enough ad variations, they're going to identify for you automatically. This ad is going to make the most money for you for the action or for whatever it is that you're trying to accomplish. And so then your job as a creator as an ad specialist is just make as many different

Starting point is 00:11:52 variations of these ad creatives as possible. And again, what we're talking about here is a new paradigm, a new way to make these ads at scale that previously was just impossible, right? Like just the scale that you would need, you just have to raise money. And I think that this is like an opportunity, a massive opportunity, both if you're a company right now that's starting out and you're just beginning and you're like, all right, how do we figure out ads? Or if you're, you know, an established company that, you know, traditionally has used a ton of creators to create these pieces of content for you. So such good alpha, like changes how I think about so much. because there's just so much stuff you can incubate on the you know the agency piece i think is

Starting point is 00:12:36 interesting like it's a it's a very like okay how do i get to 10 50 100 k a month of MRR but you know the real goats here are going to be just using this strategy to you know incubate their own stuff and use that you know um dude imagine imagine you're a wedding company right and you're like AI avatar it's like i went to this wedding recently and they have the cutest plates right? They were custom done, blah, blah, blah. Like, it's going to feel like organic social. Like somebody is literally telling a story of what happened. And they're like, that ad will literally print money for like a custom, you know,

Starting point is 00:13:12 company or whatever, custom wedding goods company or something like that. I think that when, again, with all of this marketing, though, like all this arbitrage is, is fleeting. This is not going to work two years from now. This is not going to work a year from now. you have this moment to run this gauntlet and entire companies can be built on the backs of this just because you can optimize this at a volume and a scale that previously was impossible. Right.

Starting point is 00:13:41 Like again, like you wanted to make a thousand different ad variations and get all those different takes. Like we're talking hundreds of thousands of dollars, right? Like literally that's what it was. I can do that now in a weekend with $99 or subscriptions of $9.000. $99 to Hagen and a subscription to chat GPT and a subscription to descript. So 150. Like that is literally what just is occurring in this moment. And I want people to understand like, again, this is what is on the forefront,

Starting point is 00:14:14 like what we're seeing on the front lines from, you know, being in, you know, applying all of this daily. There's quite literally children doing this. Oh, it's insane. Yeah. It's insane. They're doing it better than the old heads, in my opinion. That's why I'm down here and I'm like in these fucking Discord channels like, you know, talking to these Groms.

Starting point is 00:14:37 Because they're ripping, man. Like, you know, I come from an action sports background and like every 10 years you just get absolute. Like you're like the things you thought were possible like your worldview changes where you're literally having a moment like that right now. It is the most insane thing I've ever seen. And it's all of these kids that are like 20 and degenerate. and they're just like doing it out of their dorm rooms or their like parents' basement because they just think it's fun, you know? And you take that same like ideology and mentality and level that up into like a traditional

Starting point is 00:15:07 organization. I mean, you're going to be so far ahead of your competition. Like think about e-com, you know, like in all this that they're doing. If you're telling me like, why did Donald Trump win the election? All right? He did more variations of ads than Hillary did. This is like data that is public from 2016. You're telling me that I can sway the American voter.

Starting point is 00:15:27 Think about it applied to a small scale with just like an e-commerce company and competing against another company. Like if I make 10,000 variations of ads and you only make 100, I guarantee I'm going to beat you. I guarantee I'm going to win if I have more at bats than you do on those ad variations. Dude, first of all, we're going to get to idea number two. But before we do, I just love when your heart rate gets to like the 160 to 190 rate. It literally feeds my soap because it like freaking like it you know beeps at me. It's like yo, you're too like your blood pressure is too high. And I'm like I quit eating sodium.

Starting point is 00:16:05 How is it too high? All right. Idea number two. What do we got? So idea number two. This is the larger idea here is AI X and generator. So stumbled on all these keywords lately. So basically like people that are trying to use AI and then like some type of generator tool.

Starting point is 00:16:28 So the example, the specific example I'm going to give you today. And the reason I'm going to do it is because I'm in public going to prove that this is a business and put it on my YouTube channel. So this is my call to action for you. Go sub to my YouTube channel right now if you want to see me prove that this is a company. So the idea is AI infographic generator. This is the example. 9,000 searches per month, great. 9,000.

Starting point is 00:16:52 I got the exact match. domain AI infographic generator.com for $10. That's how early we are with all of this. Okay. Like that is where we are in this cycle. It's not even, it is just beginning. People are like, it's, you know, this is hype. I'm like, no.

Starting point is 00:17:06 Like literally you have like family fortunes that can be generated in the next five years with this type of work. So the idea behind this and the larger thing is, you, AI is incredible at taking unstructured data and structuring it. So with like the AI infographic generator, why this is a great idea and like a great tool is because I can give it a blog post. I have a predefined template outline for it to like fill the gaps in. And I'm like, hey, I need a like this five key takeaways from this blog post. It does that. Then write five different paragraphs. It does that. Now generate

Starting point is 00:17:41 me five different images that are related to that. And do it in this color spectrum. Here's the hex codes that are that, you know, are specific to it. And this applied to like any category, like, you know, any type of marketing activity that's a regular activity for like generating some type of visual, I think is going to be an absolutely massive opportunity for people to get into, especially when you're doing these like tools that are very finite scope, right? Like, we're going to build this thing out and it's going to get revenue in the first month. I guarantee it. And the reason is because people are just trying, like they're, what used to take a lot of time building a graphic, if I can,

Starting point is 00:18:23 give this thing to them and have AI again take that unstructured to make it structured that they're going to pay money for that right a thousand percent so and I think that this is the difference I'm not inventing something new I'm taking an old thing that people have done for forever and I'm just remixing it and all of these ideas I think that you know we were talking about this right before we started recording but I think there's a huge opportunity to basically disrupt all of the apps that came previously with this like new AI technology and a perfect example of this is like in a category like nutrition huge category in the like like you know the mobile app space right now there's probably a massive opportunity to combine a nutrition AI app and also do that type of

Starting point is 00:19:11 content that we were just talking about the UGC AI avatar generated content at scale and combine those two things together and you literally like you just like probably can cannibalize a huge industry that you already know is proof and exists and you have the free distribution mechanism on top of that pair of those two things together I mean you're going to build a massive company but I think that the main takeaway the key idea here is like they're trying to invent anything new don't try to change anything that people are doing just take the thing that they're doing and you're going to save them time and save them money by offering whatever this like long tail like solution is so So I love this idea. Infographics as a service is already proven. So just three, for example. I don't know them, but they...

Starting point is 00:19:57 I don't know them. They're like an OG infographics agency. I think they do millions of dollars a year. Why people pay for infographics is because a tweet with no infographic versus a tweet with infographic, 10 times out of 10. the tweet within an infographic is going to hit harder, which means more distribution, which means more eyeballs, which means more sales. So brands understand that infographics sell, and they especially sell in B2B where budgets are bigger.

Starting point is 00:20:32 So this is, and the fact that you were able to get this domain, like, that was a gift from God. I have 20 of these. And guess what? I'm going to throw 10 links back at this, and I'm going to get it to rank for AI infographic generator

Starting point is 00:20:44 because it's an exact match domain. So all of it's going to just be organic funnel. You don't need a 401K. I don't know if I don't even know, man. Like I don't know what I'm doing anymore. But I like for the first time in a while, it's just like very clear what the path is. Like locked in, this is it. You know, the next 10 years of my life, this is all I'm going to be doing basically.

Starting point is 00:21:07 This and trying to ski as much deep powder as I can. Sounds like a good life to me. Okay. I like this idea. What do you got next? Yeah. So next one. This one is smaller from a trend standpoint, but I think that it's a very interesting idea and it's a larger trend that's happening where people like they want to just basically record. And I think this is really what like friend was arguing. So sorry, this is actually not the

Starting point is 00:21:36 smaller one of the ones I'm going to talk about. This one is actually way bigger. So 8100 searches a month, AI journaling going absolutely ballistic. And, So based off of the searches and what is ranking currently and what people are looking for, they basically want a phone application that they can just speak into. And it records that and then transcribes it. And then maybe it does summaries or it looks for insights. And then also it has like some tracking habit to it of like, hey, I'm journaling daily. Right.

Starting point is 00:22:06 So like I made one submission daily. And then the other component that it looks like people want on the top of it is the ability to basically go and query against that. all that information. So it's like they can pull back, you know, these, these memories, et cetera, whatever that is. Again, everything we're talking about here, I think this is this whole thing could be just a UGC type content play across organic social, same acquisition channel as all the other ones. But I think that this idea of like people wanting to just like brain dump information and then have the AI organize it for them and bring that.

Starting point is 00:22:45 back and then incorporate that game you know that gaming functionality because a lot of these people are like self-help people or they're trying to like make a change it's like a habit tracking app there's a mechanism but for that and I think that you can tap into this piece and use it's like a totally new way to do journaling right like imagine if like everything that you've ever written you could query against or everything you've ever thought or like day after day you could query against and be like yo on August 20th of last year what happened that day right and there's a also this probably this mechanism to go and then you like write like you know here's this whole like a year just how google does like the year and uh like a recap of a year you could do that exact same

Starting point is 00:23:25 thing but like with all of your notes that are stored within this thing um yeah man curious your thoughts and then i'll talk about acquisition like how i would go about getting users on this even deeper quick ad break let me tell you about a business i invested in it's called boringmarketing So a few years ago, I met this group of people that were some of the best SEO experts in the world. They were behind getting some of the biggest companies found on Google. And the secret sauce is they've got a set of technology and AI that could help you outrank your competition. So for my own businesses, I wanted that. I didn't want to have to rely on Mark Zuckerberg. I didn't want to depend on ads to drive customers to my businesses. I wanted to

Starting point is 00:24:10 to rank high in Google. That's why I like SEO and that's why I use Boringmarketing.com and that's why I invested in it. They're so confident in their approach that they offer a 30 day sprint with 100% money back guarantee. Who does that nowadays? So check it out. Highly recommend boringmarketing.com. So I'm not going to name drop his app, but I've got a buddy who's been running a journaling app that has been doing at least $500,000 of profit a year for the last eight, nine years. So it's just been like running on autopilot. He has a full-time job. And this thing is just kind of running on autopilot. I don't know. I think it costs like $20 a year, $30 a year. And one of the reasons why I like journaling as a category is it's very similar to website builders. When you use Squarespace to build

Starting point is 00:25:09 your website, once your website is built, you're not going to move it to something else, even if Squarespace sucks. It's just you're going to pay whatever it costs every single month to host with Squarespace. Your stuff's already there. And the same is true with journaling. It's super retentive. So the fact that there, this doesn't exist is, or this isn't popular, like, this is an opportunity, no question. I just think it's an opportunity. I bet there's stuff out there. And like, we, I've seen some, but there hasn't been one that's taken over this category yet for this younger generation. And I think you could rock, you could basically be with them for the next 10 years, right? And, you know, I always try to think about businesses like in this format of,

Starting point is 00:25:55 it's something I learned from the beauty space. They try to get people at a young age because they know that they'll use that product for the next 40 years. So they're very willing to pay a high customer acquisition cost because they know that that payout will happen over the next whatever 40 years of them using the product. And I think there's the same thing to your point with this type of app. It's very intimate. It's very like you're not going to port this data out.

Starting point is 00:26:22 You're just going to keep it running in the background, especially if it's like five bucks a month for me to be. able to have all of this history and all this knowledge, you know, stored with there. One thing I want to piggyback off of what you said to, like, so to go back to the AI infographic generator, there was tons that we found that were one-off solution, like one-off moments in time that people would use this. So an example of this would be like AI logo generation. Like people don't make logos for their companies every month, right?

Starting point is 00:26:51 But they do make infographics for their companies every month. So when you're thinking about these products to build, try to incorporate that into your philosophy and your framework. Like I'm looking for something that people do as like a lifestyle choice. Like this is an activity that happens on a cadence, either it's daily, monthly, weekly. And the only products, and like this is a filter we use exclusively is like the only products we build are the ones that that is occurring or that that that that that seasonality is happening. If it's if it's a one time thing like again, another one like business plan. land generator that I don't want to touch that right because it's it's a one and done thing which become it's a very hard type of business to because you're always having to fill top of funnel

Starting point is 00:27:37 if you're very good at that it's a different you know story different question or you know different challenges but again the businesses that I think and what people want to buy as well when you want to exit these things are things that have recurring income or recurring revenue that you know again have been on that cadence so anyway I just want to throw that in there as well because I it's important. Yeah, I think, I wish I knew that earlier in my career. You know, I'd spend like so much time building an app and then realize that the use case is once every six months. When you're coming up with startup ideas, prioritize it by how often are people going to use this product? A thousand percent, a thousand percent. And like, can I make this a part of their like daily

Starting point is 00:28:18 routine, right? Their weekly routine. If you can figure out how to do that, I mean, like, this is actually something that's stolen from toothpaste. They made, they basically like brainwashed and propagandized a generation to think that like, okay, this is a part of my daily process. This is a part of my daily routine. And that's actually when they saw revenues skyrocket and like toothpaste as a category explode is when they positioned it as this. It was an outcome that you could have.

Starting point is 00:28:48 They basically related it to like, you want pearly white teeth like the movie stars who all have veneers. use toothpaste to do that and then also making it a daily cadence that happens something that's you know a part of their their daily process and systems just take that same concept applied into the products that you're building so so wait am i not supposed to brush my teeth with toothpaste twice a day you don't actually need to technically and this is like disputed by everybody it's changed a lot though since our diet has increased with the amount of sugar consumption from my understanding.

Starting point is 00:29:21 I only know this because my mom's side of the family is in the medical space in that whole world. And these are like ridiculous longevity doctors that are like doping people up with NAD and ketamine to make them live longer. It's fucking insane. But kind of gangster at the same time. But anyways, long story short, because we do so much sugar consumption, it's actually like we need to like brush our teeth regularly.

Starting point is 00:29:48 But you don't actually need toothpaste to have. have like good tooth health in reality is what it looks like. Again, this is something that's disputed. This is just based off of the knowledge and the data that I know of people that are way smarter than me. Come for the startup ideas. Stay for the dental hygiene tips. Big toothpaste is selling your ass all right.

Starting point is 00:30:08 Don't get me started on big sunscreen. Could I just real quick while we're on the subject of toothpaste and then we can get into how you'd grow this idea, have you seen the toothpaste that's a cube? No, but that packaging is probably fascinating. It's time to be better. It's called bite. Sorry, it's time to brush better. Clean up your routine with toothpaste bits.

Starting point is 00:30:33 No plastic, no harsh chemicals, just a better way to brush your teeth. See this? How smart is this? That's so smart. And it's taking off. Believe it. And I think this would be perfect on TikTok shop, by the way. It's a novel thing that could easily go viral.

Starting point is 00:30:56 I'm about to release an episode on the podcast interviewing the dude that's like basically pioneering this type of like, how do I get 2,000 different TikTok affiliates to like post about a product and like zero to want it? His whole thing that he told me the entirety of it, his name, I'll drop it in a second. but basically what he said the focus on is you have to have like something that people do regularly or is common, but it's like very visual and it's like a different way to do that. So for example, if it's like a supplement, there's like a, it's like a, you know, a goo tube, right, that you eat. So it's like, oh, here's the supplement that's like you know what it is. Like maybe it's for like migraines or some shit.

Starting point is 00:31:41 And you have a unique way to consume that. And I think that this is like a prime example of, of, of, of, of, you know, it's like. something that is what people are doing daily, but that they could basically use, like, in a novel way. They could show it in a novel way. So people listening to this, they are charging $32 for toothpaste. Okay? Insane.

Starting point is 00:32:09 I think that this idea around no plastic, no harsh chemicals, people like clean, Living clean, like Google trends that, living clean. That's like what people want. Clean is the new healthy. So I think that bite for X, like, okay, how do we break down why this is working? It's like a new and interesting format that works for TikTok. Like it's going to go viral on TikTok. It's clean living.

Starting point is 00:32:37 And it's like a very, very, you know, modern looking brand in a space that people has like a daily, a daily usage, right? Yeah, exactly, daily cadence. So. Yep. I think two things there I want to like drill deeper down on is one, thinking about what is the media before I even make the product. So his name is Mike Rama, who I had on, his company is like brands, meet creators.

Starting point is 00:33:08 And literally all they do is like pair of this, right? Like they just pair of brands that are trying to do this. And he's worked with just gangster companies. But anyways, he's more and more, he's like, yo, you got to make a product that is specific for the media channel. Like, it's built so that it's like TikTokable, right? And then on top of that, again, you're trying to your point, like, especially with this consumer type stuff, really that's just like top of funnel to get into a repeat purchase, right? Like, if you look at native deodorant and like there's great documentation on this, like case study wise, like he talks about this in public, the co-founder. is the reason he chose the category is because it's consumable.

Starting point is 00:33:49 And the best companies for D to C are consumables, right? Because it's a repeat purchase that happens. It's got to have some novelty. It's got a bit of a bigger wave to your point, that clean, like, living. You're riding that larger wave and you're just taking something that people are already doing and you're modifying that. You're remixing that. And those are the best types of DTC brands.

Starting point is 00:34:09 It's very hard to do a clothing brand where somebody just does one purchase and bounce, right? Like it's way easier when it's like, cool, all we do is sell toothpaste and every month you're going to buy toothpaste from us or every two weeks you're going to, you know, or whatever, every two months you're going to buy toothpaste from us because it creates a cadence. It creates a future revenues that you know we're going to happen. Going back to AI journaling, how would you grow that thing? Yeah. So tons of long tail keywords related to AI journaling.

Starting point is 00:34:37 I think I would go after all of those. I think the bigger opportunity probably, though, is there's tons of. there's a whole sub, like YouTube air, like subculture around journaling. It's like journaling aesthetics and journal like it's they like, it they almost use it. It's like a, you know, it's like book talk. It's like, you know, one of these subgenres that you just don't know exists. I would reach out to every one of them go and scrape their emails from YouTube and be like, hey, I'm going to do it sponsored post with you and have them literally just like demo the app,

Starting point is 00:35:11 pitch the app and that's probably your whole your whole strategy and then do an affiliate commission with them. So structurally what you do is come in and be like, hey, we're going to pay you 200 a video. I want to get three videos out of you to start with. And then we're going to also give you a 20% to 30% affiliate commission, whatever makes sense for the brand. And so what you're going to do is you're going to get lock in with them because they want to continue to promote this thing because they're seeing this monthly revenue that's coming off of it. And then if they actually get sales to happen, And you typically, like, people don't buy a lot of the times from what we've seen data-wise off of one video that a creator makes. It's actually off of like three videos.

Starting point is 00:35:48 It's because there's like more trust built into that. They like, you know, if somebody talks about it like three times, they're way more, they're way more close or way more likely to make that purchasing decision. And so that's how, you know, you can create this symbiotic relationship between you and the creator. And I think I would just go ham on that. I think you could just do that channel entirely probably there and then do the same thing on TikTok and Instagram from a, a creator to sponsorship standpoint. Beautiful.

Starting point is 00:36:15 Cool. Yeah. And let us know in the common section like some competitors to this. I'm actually curious. Obviously people are doing AI journaling. But yeah, I think that it's probably AI journaling for XYZ

Starting point is 00:36:28 is like probably the idea. So thinking about who the customer is, who the community is. But this is a good idea. Cody, what's your next idea? Yeah, so this one I don't have data on, but I just am seeing this and we're doing this and I just want to get it out in public more

Starting point is 00:36:49 because I think it's a huge opportunity. So like creators don't really make a lot of money. Like actually, like they make a living, but it's like it's very hard to do extremely well. But I think that they're approaching it in a wrong, like the incorrect way. And what I'm seeing these like kind of early signals that there's an opportunity for is like this new creator business model.

Starting point is 00:37:13 So what this looks like is you basically figure out how to game short form. And that's just like go as broad as you can top of funnel, right? Pick some category, do that. You get them into a lead magnet. So that lead magnet is some type of downloadable asset that's super valuable to that same audience. That lead magnet is then the way that you do email collection to build it out in an email newsletter. and then you do long-form YouTube videos that are deeper dives into whatever your short forms are. And then you combine the email newsletter as a way to promote the long-form video.

Starting point is 00:37:49 And why you're doing the long-form video, like, why do you do this podcast, Greg, is because you can have like six different mid-roll ads throughout it, right? And if, say, for example, you're doing business content, average RPM, so revenue per thousand views is about like five to seven dollars, depending. And so if you can get, you know, these ads to occur more often within these longer form videos, you can actually make a decent money off of this, right, depending on the category that you're in. So I think that's a component. I think the other piece of this is you can do brand deals, right, as a monetization. But the bigger play is this email newsletter.

Starting point is 00:38:25 And there's this natural funnel that happens there. And there's a flywheel that starts to like go to basically to be able to grow this email newsletter. So you have that top of funnel with the lead magnet side, but also every time that you're promoting this YouTube video, you're also going to have a call to action to go sub. And there's going to be percentages of people that start to discover those videos on YouTube. You're getting paid. So the revenue is coming from YouTube. You're getting paid from the brand deals.

Starting point is 00:38:50 You're also getting more subs that happen to the newsletter. And then you're selling ads on the newsletter and you're selling ads on the YouTube video. And so when I think about that, like that's a really brilliant business model. But let's scale that up even further. Let's do that with five channels. Let's do that with 10 different YouTube channels. Same formula. I pick a category business.

Starting point is 00:39:10 I pick a category content marketing. I pick a category email marketing, whatever that is. And all I do is content related to that, top of funnel down to that ebook, channel that's dedicated to it entirely specific. Do that flywheel. Like I think that this is like a half, you know, this is a three quarters of a million to a million dollar a year type of company that I think that these creators can run. And I think you could probably do it with like a team of like maybe two or three VAs and,

Starting point is 00:39:40 you know, one in a video editor that's like doing all the long format video editing. And I think you could absolutely crush it. And this to me is like the new, the business model. Then you go sell community. You know, you run the Greg Playbook. Sell access to a community. And then the other piece is like that community is basically the inception for what products you should build for that audience, right?

Starting point is 00:40:03 Because they're going to talk about their problems. They're literally paying you to tell you what product you should build them. Like, that's what's happening here, right? But the value that's added is because they're in a group of like-minded people that, like, are trying to solve all these issues together, right? And I think that if you did that, like, multiple channels, like pathway, I think there's a huge business opportunity. Like, that to me is actually the creator business model.

Starting point is 00:40:26 That is the path to get to this really, you know, profitable kind of, you know, creator-style business. You know how I feel about this. This is like... This is top of mind for me. I actually, I only have one ad for my podcast sometimes. A lot of times I have no ad. So I'm doing a horrible job of monetizing my podcast. But my belief is like build the audience and then sort of, you know, if you give enough value at some point, people want to work with you in some ways. Greg's just Facebooking you. I want you to know that every person that's listening to this. All right. He's about the suck you. All right. and that is what is really going down here. Okay, I'll do a quick plug while, you know, I never do these plugs. So here's the plugs.

Starting point is 00:41:12 If you want to work with Greg Eisenberg and our companies, here's some places. Here's some ways you can do it. If you need a dope app, you need to figure out AI, you need a website, latecheckout. Agency, although we're very expensive, but it is literally the best team on the planet to go do it. Engineering, you know, build zero to one, latechecko. dot agency, Boringmarketing.com, AI-assisted SEO, Boringads.com, ads, and AI-assisted ads. Those are some plugs for today. Thanks for that opportunity. Thanks for listening. But yeah, you're right. No, this idea is going to play out in quite literally tens of thousands

Starting point is 00:41:51 of different niches. And there's room. This is a good opportunity for people who also don't want to work in really big teams. A thousand percent. Yeah. If you just want to, like, this is like a different play for solopreneurship, right? Like, it's like, and it's like, you can make good money doing that, combining all those things. But what I see so many creators do is they just focus on one of these components, right? Like, they're just like focusing on short form. And then it's just like, you're, it's just what deals can you secure? That's super, super hard to do sustainably, right? And to not burn out. But if you're like getting all of these different monetization checkpoints, like, you know, throughout this whole process, also, that's an asset that people want to be able to, you

Starting point is 00:42:33 to buy, right? Like, if you have an email newsletter with like 100,000 subs on it and like good open rates and like it's a very specific audience, right? Like, we're like, you know, whatever. Every head of growth in the U.S. is on that email newsletter. Like, that thing is worth millions of dollars, especially if they're like tuning into it on a weekly basis and watching your thing stuff. Oh, not only that, it's pretty liquid. So the good news about newsletters is people know what a subscriber is worth, and people who buy newsletters know what a subscriber is worth. So you can sell it relatively quickly.

Starting point is 00:43:12 It's almost like real estate, right? Of course you can sell real estate tomorrow. Sometimes it takes time. But, you know, there's intrinsic value to real estate, just like there's intrinsic value to newsletters. 1,000%. And I think that that's something that, like, again, this... So we're doing this for creators.

Starting point is 00:43:32 This is my fucking call to action for anybody that's listening. If you want to do this and you're making great long form YouTube content and there's a specific niche that you're like going after and you're seeing success in, reach out to me. We're really excited to work with you. What we do is we basically take that long form content. We use that as source material and then we write and manage newsletters for you and grow those for you. So we basically handle that whole component. It creates this like growth flywheel where your channel grows faster, but also creates this other way for you to do. basically like revenue generation for whatever this thing is that you're building.

Starting point is 00:44:06 And probably what this evolves into is we'll handle the sales of like the ad sales as we build out this network. So anyways, I want to work with you. Reach out to me. Let's do one last idea. Dude, there's too many, man. I know you got to jump, but it's, let me, let me go find my, my favorite one. All right, cool.

Starting point is 00:44:22 I want to do, I want to do this one. So AI receptionist. Have you seen this data yet? No, I haven't. Oh, my God. I'm so excited to show you this. You're going to just freak out, Greg. You're going to freak out because you know what this means.

Starting point is 00:44:37 Look at this. Absolutely crazy. Right. So early, early days. The kicker, though, the thing that's more wild with this is that people are searching for long-tail versions of this. So like AI receptionists for dentists, AI receptionists for, you know, whatever category, right? So what is this and why is this happening?

Starting point is 00:44:58 It's getting. And so my brother works in the medical space. so I have like insider knowledge on this. It's getting harder and harder to hire like just front desk people that just like answer questions. And we're, I'm like working with a company right now that we're doing some growth for them. That is like one of these tools that's like specific like niche down. And the receptiveness that people have to this is just like insane because there is just literally no like

Starting point is 00:45:24 they can't hire people to do these roles. And so what these are. So an AI receptionist that's trained off of your data. and can have a conversation with the person that's calling. Because a lot of the times it's the same questions over and over again. Imagine you just create like a PDF of like all the information. And then it's just like answering questions when people call. And then the thing that people are doing that's going further is then they're plugging into the CRMs of the companies.

Starting point is 00:45:49 So that like say, for example, like they want to schedule an appointment. They can schedule that through that. And I think the thing here that people need to think about is like these receptionists already exist. and the outcomes and really just like the how effective they are is lower than what these tools are starting to get to like from a quality standpoint. So you're doing it at a cheaper cost more effectively. Of course you're going to win. Of course there's going to be a massive opportunity in this space. And the latency now is getting so low that when you call these things, it's becoming just like so responsive that it's actually a good experience, right?

Starting point is 00:46:27 it's better than it would be like, you know, calling a human at times, especially since they're more knowledgeable. So I'm curious your thoughts here. And I know you have a ton about like, you would have been talking about this in particular about like the chat and like how chat interfaces, like voice, you know, chat interfaces with AI or like this new product category. But I'm curious where your head's at. Through the late checkout agency, I've been able to just to pipe in on a lot of this thinking around how to how this next wave of, of AI software, sort of replacing labor, and receptionists is one of the first places.

Starting point is 00:47:04 There's a, have you heard of VAPI? No, I haven't. So basically, I mean, you can use OpenAI's voice stuff, but a lot of people are using this. It's a way to, it's an API to manage inbound calls and outbound calls. So, like they show here, like, barbershop availability, bookings and queries, dentist office, schedule appointments, patient FAQs, restaurants, SaaS websites, realtor offices. You can even do outbound calls like qualifying

Starting point is 00:47:35 leads, debt collection. Like how amazing, right? So, you can just- I'm literally texting this to my brother as we talk about this because their big thing that they're trying to figure out is how do we do collections of payments that people owe like the clinics, right? So it's like basically, how do I outbound call, you know, a thousand people that all owe money? Totally. So this is a game changer and I think it's going to transform businesses. We're already sort of thinking about this and think, you know, in a lot of ways selling this to clients from our agency. But you can go and build and they've gone and raised like 20, 30 million bucks. I think what they're doing is really interesting and you can just build this and build a wrap around it and sell it to like start,

Starting point is 00:48:24 cold calling your local dentist office and start selling it. Straight up. Straight up. You know? Don't reinvent the wheel people. Don't reinvent the wheel. That's the biggest thing. If you can take anything away from this conversation today, it's that.

Starting point is 00:48:37 It's like, don't be creative. Find a category that has existed for forever and will exist for forever. And then just go and do something in that space that there's like, you know, an opportunity to remix now that this new technology has entered the market, has entered the field of play. Yeah, yeah, I think it's tap into things that are validated. There's a moment in time right now with a lot, a lot of consumer interest around things like AI. There's new LLMs and new APIs that didn't exist a few years ago that you can build on top of. And just experiment, have fun with it.

Starting point is 00:49:17 A thousand percent. That's it, man. I know you need a jump. Thank you for hosting, as always. Cody, it's been real. Folks comment like this if you enjoyed. Cody, you know. If you have distribution questions, literally I will answer them.

Starting point is 00:49:34 Comment what they are and I will make videos about them in public. There you go. So take them up on the offer. Why not? Dude, I'll see you next time. Thanks again for coming on. Thanks as always, G. Always a pleasure.

Starting point is 00:49:47 We'll talk to you soon. Later.

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