The Startup Ideas Podcast - Build a $1M+ Solopreneur Business Using AI

Episode Date: January 16, 2026

Today I’m joined by Samuel Thompson, an internet capitalist who’s launched 100 companies in 10 years, and he walks me through a live, end-to-end build of an info product using AI. We break down how he goes from idea → AI-written book → mockups → Shopify product page → ad creatives in a ridiculously short amount of time. The big takeaway is that this isn’t just “info products,” it’s a repeatable launch system you can apply to e-comm, SaaS, mobile apps, and pretty much anything where customer acquisition matters. We also get into the real game: CAC vs LTV, conversion rates, and how to build what Sam calls a “rigged slot machine” you can scale. Timestamps 00:00 – Intro 02:32 – Choosing the offer 05:36 - Writing ebook with ChatGPT (outline → chapters → upgrade quality) 07:30 – Mockups with Canva & Envato Elements 10:25 – Shopify themes that convert (Solo Drop + Elixir) 12:05 – Finding products to sell 16:28 - Building the Shopify Store 21:16 – Using ChatGPT to generate product-page copy fast 24:13 – What “good” conversion rates look like (3–5% target range) 28:51 – Bonus gifts strategy = perceived value + conversion lift 33:26 – HeyGen for AI photo/video ad assets + voice clone insight 35:37 – Canva static ads + high-performing angles 38:57 – Big picture: one person can build a “real business” with AI Key Points Sam’s launch loop is offer → AI asset creation → Shopify page → Meta ads → iterate on math Start with low-friction products (ebook/info) to validate customer acquisition fast The real framework is CAC vs AOV vs conversion rate, not “brand vibes” 3–5% conversion rate is a strong target on a direct-response product page Use bonus gifts to increase perceived value and lift conversion Static ads + strong angles can outperform everything when the message hits The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND SAMUEL ON SOCIAL: X/Twitter: https://x.com/samuelthompson

If you're a solopreneur or you want to be a solopreneur, if the idea of having a business 100% run by AI interests you, this is the episode for you. I brought on my friend Samuel. And Samuel is really interesting because he's launched 100 companies in 10 years. But what's even more interesting is a lot of those companies are completely powered by AI. Now, you know me. I'm more of a software guy, mobile app, SaaS, that sort of thing.

he's an e-commerce and info guy. But I think we can learn a lot from people like that. And in this episode, that's what he does. He teaches me how to use Shopify, how to use chat GPT, how to use HeyGen, and how to use all these things within the context of building an info product or building an e-commerce product. It got my creative juice of flowing. So if I got mine, it probably will yours. Now, if you made it this far, would appreciate a like, a comment, and subscribe because it

It lets me know I should be creating content like this in the future, and it gets you more high quality content in your feed. So win-win. Enjoy the episode and become a solopreneur today. We got Samuel Thompson on the pod. This guy has launched 100 companies in 10 years. He's a capitalist on the internet. The guy is playing with AI all day long.

And today he's promised to share a lot of sauce. Samuel, by the end of this episode, what are people going to get out of it? You will know how to launch an info product using fully AI and start making money selling that product via Facebook ads in an hour. In an hour or less. And the tools that we're using, just name them off. Like what are all the tools?

Yeah, super quick. We're going to use chat GPT out the box. We're going to use Shopify. We're going to use Canva. We're going to hire somebody on five. and then invado elements to give us some mockups for our images. Okay. Awesome. And I just want to give one caveat to the listener, which is that even if you don't want to launch an info product, this is going to help you launch an e-commerce business, a SaaS business, a mobile app business.

Am I wrong on that? No, 100%. All right. Well, let's get into it. Dope. I mean, the first thing that I always think about, is like what are you going to sell right and so a lot of that is it comes down to offer um the one that we'll talk about today is is this you know divorce book uh that really came from uh me getting married

in a couple of months and you know the the wedding industry is humongous right like everyone's selling you know on etzy you have planners and cards and like literally everything you can need on on the wedding side and it's super expensive and as we were going through the process of planning our wedding, you know, I was looking at the stats and it's like, well, 50% of marriages end in divorce. And I was like, well, if the wedding market is huge, you know, the divorce market probably is like half the size. And so that's probably a massive market, which those people are being advertised to a bunch of different ways, primarily by, you know, family law or divorce attorneys. And that's a service that's associated with this offer of like when you're divorced all of that.

But there's other things that you can offer, you know, info products or physical products or any of these other vehicles that you can run with. And I'm a big fan of like super low friction. And so an ebook became kind of the natural like, well, what if I just sold a book that helped people with this specific thing? It started super simple as like a really messy chat GPT generated book onto a perspective landing page that I made in an hour while watching the Laker game, got a couple of sales early. It then graduated to like, oh, I should probably, you know, try to make a little bit more money or put a

little bit more effort into it, which is what this page that you're looking at right now, which I built in ClickFunnels, is actually four. And so what I was trying to do is convert higher and get a higher AOV, right? And create a bunch of content for this. Conversion rate went up, which is awesome, but ClickFunnels long term is not really where I want to live with this product. And so I want to do Shopify. And if anyone's seen me on Kerners stuff, they've seen me do some of the stuff with the hummingbirds and all of those. And so Shopify is like my preferred go-to platform. And so I figured, while we're hanging out, we might as well just build it live and do the entire Shopify build from Zero, what themes we use, all the tools, how we write all the copy,

how we do all of that, how I think about the conversion side, and see where it takes us. Tracks. Let's do it. Yeah. I mean, I find it just honestly hilarious that you're about to get married and you created your insight was around on divorce. You know, it works. Like I said to you before, like when, when, you know, 300 copies of the book showed up

to my front door, my fiancee was jokingly concerned. She was like, what are you? What is going on here? And I was like, baby, it's for econ. Come on. Get with it. Yeah. And so, yeah, I think just transitioning this like super quick, what I can do is just show how I actually wrote the book.

So this was pretty simple from the start. All I popped in on chat GPT was I want to write a book called The Divorce Bible, How to Win Your Divorce, that helps individuals navigate their divorce and helps them win. sick like literally a 30 second prompt um then it worked through like the structure right part one part two all the chapters uh all the way through and then all i do is go like i please write chapter two right and then it writes chapter two you know do the next chapter all the way through to give you like a super bare bones uh book right i think this book this first version of it was you know, maybe 70 pages, just enough to give me something to sell. And then once I had a little bit

more like sales actually coming through the door, I went through and did a deep research report on it and then gave it a little bit more direction around what those chapters should be based on that report and made it much more robust. I mean, this book, for being AI generated, it's actually really good and it lands at 197 printed pages. And it is really in depth with case studies and examples, which basically was just me changing the prompt from like, please write chapter 10 to write chapter 10, but make sure it's X number of pages or X number of words to this number of words. You know, make sure to include a case study, right? Like that sort of vibe. Then all I did was take copy and paste all of these into a Google doc and then formated it as five by seven, which is this size.

and then exported it as a PDF. And then all I did was design the book cover. I just used the Canva template here. This is literally like one of their out-of-the-box templates, and I just changed the copy on it to be when you're divorced. Then you take this as a PDF. You do what's called a PDF merge. There's a thousand free tools on the internet for that.

And you just put PDF one, then the PDF, of the book and then a PDF of the back cover, which is this. And it puts it all together into one PDF file that is your book start to finish. As you can see, there's more books coming, dude. We're going to try to get LTV up on this. But yeah, so you do that. Then all of a sudden you have a book. And then it's really easy.

Like you start looking into how you need these mockups and stuff for content, which you'll see as we start to build out the shop. store. Pretty simple. It's literally just Invado. And so in Votto elements, it's like, I don't know, $15 a month. You just go graphic templates. I don't think I've ever used this.

It's fire. I literally use it three times a week. Because all you do is so it has all these product mockups for books, right? Or literally whatever you want. Like you could do, you know, a car wrap, like for a truck, any like that. You download these, you pop it into Photoshop, you upload your cover here. And then it literally just like places it on the book, which is sweet. Which then gives you your product photos or just like any stuff.

You can also, we'll do it on chat GPT to like how to generate some of these as I need more content as we get through. But, you know, up until this point, it's been like how do we do. minimum viable product on this. Does it work? How do we get it to work? And how do you get, like at the end of the day, at the end of the day, it's all like a math equation, right? And so like, KAC versus LTV.

And really, like, you want your cash conversion cycle to be negative. So you're like, all right, how do I spend $20 to sell this book for 27? And it costs me $7 to ship so that it's at break even at a minimum. I was able to get to roughly break even on this, but I struggled to push AOV up and like, that's where I want to go into Shopify, multiple product listings, a little bit more of like an offer creation to try to drive it up and better attribution from meta as I run those ads. And so that'll be the main switch, which we can just get started on. Shopify is awesome. There are two. There's a bunch of themes that exist that can make your life a lot easier.

One that I talk about a lot is called SoloDrop. This is specifically designed for single product stores. It's conversion optimized. You can literally just buy it. And it has a bunch of these plugins already built in. This is actually what Hummingbird. is built on, which is this one. And so this is a solo drop theme, super basic.

But like conversion optimized, right? Where it's like you can put these scene pieces on. You built this, right? This is your company. Yeah, all through solo drop. And so, right, like you get multi-tier discounts, like a bunch of that stuff that you would need to be able to convert. And so it's pretty easy to just pop in and start filling in copy and imagery.

I'm not necessarily proud of this page. But as an example, I also built this, which is the theme that we're going to use for, this is also an AI product, by the way, which is a fun one. We're going to use this theme to build out the divorce one, right? And so you can see kind of the callouts that it has here, selling fast, right? Like a bunch of this stuff that you would want to boost your conversion rate are built into a few of this theme. This one's called Elixir. This is what we're going to use for divorce. But yeah, like this was also similarly fully an AI product that I just was testing.

All of this stuff is AI generated. If you're looking for products to sell, suppleful is an awesome starting place. They are white label like supplements and like personal grooming products. And so you can look through all of these. you put your own brand. It's basically drop shipping supplements. And so a huge fan of that because you can just use that to get your product squared up. Obviously, your margin is going to be a little bit worse when you do it this way.

Welcome to drop shipping. But to test something and like validate that it works before going and trying to fill an MOQ at, you know, a legit manufacturer, like a merit manufacturing or someone similar, this gets you in the door to like test products faster. A Knox is another great one. They're more skincare. and so like, you know, face moisturizers and a bunch of that stuff. Like we've all seen ads for products like these. And I don't want to say that all of them are using stuff like this, but I know a bunch of bigger brands now that like started testing offers using this

as their fulfillment back in. And so same system that we'll do on the Happies. And then this one on the hummingbirds, this is just sugar so that everyone knows. Like, it's just sugar. Just sugar. There's a guy on Amazon that's done $30 million selling sugar as hummingbird nectar on over the last 10 years. And his branding is like atrocious, has never ran a Facebook ad in his life. And I was like, dude, if he can sell $30 million of, it's literally sugar.

That's what hummingbirds eat, sugar water. I could probably try to sell some of this direct consumer. And so I'll probably end up going, funny enough, I'll probably end up going to a baking mix manufacturer for this one because they have sugar. And just be like, I just need sugar. That's it. And so I think that's hopefully the plan. We'll see.

We're going to launch this one again. Probably like end of March, early April as it gets into spring, just because that's when the hummingbirds start to migrate north. You can read about it all in my Hummingbird 101 book. That was also AI generated. That's an upsell. And when you buy hummingbird food. And so that'll be its own.

But back to Solo Drop, great tool. Not super expensive either. I think Lifetime's like 200. Yeah, that's dope. Elixir is the one that I've been using more. I don't remember they're pricing 175 for one license. I'm sure I could add more, but just for the sake of the game, let's do it from scratch. So you basically go on here and then they have these templates that you see.

you can see that the one looks probably pretty familiar is this this supplement one that's my happy's there he is and so it's like literally just a clone of that just to test it I like that I'm just going to go with that because I already know it and we can move faster on this beauty template access supplements oh the Discord group was kind of cool. I got to say, Sam, like, I'm not, I don't know if you know this about me, but like, I'm a software guy, mobile app, SaaS, that sort of thing. So, like, this whole world that you're sharing, like, I had no idea existed.

Dude, it's nuts. It's like, I mean, it's all like, it's rooted in drop shipping, right? Like, during COVID, that's like where I really cut my teeth. I was like, I sold like $800,000 of a teeth whitening product that I found on Ily express. And what it did, it's interesting because similar to you, like, I spend way more of my time, like personal time really in, in like, agency world and software. But my approach to marketing is all in drop shipping, where it's like so routed in the math, right? Like, because when you're a drop ship, when you're 19 and you have $1,000, like, you have to find a product in a

marketing angle that, like, makes your math work super well. And so it's literally all been it's it's like drop shipping mentality applied to those other things like for our agencies like we run Facebook ads that's it and so it's like I just run it because I do it like drop shipping like it's it's econ import theme upload a zip file when you buy the elixir they will send you a zip file um beauty that's not the one that I bought but fuck it we'll just see where it goes and so that goes in there 30 minutes in dude we're going to do this watch I have faith yeah I'm I'm I'm like invested in this now like I need I need to know how to do this myself I got you yeah wait for that to load um yeah I mean a lot of a lot of this theme makes

it so you're just in like content creation mode right like you're just trying to load up all of the different elements of it that allow for it to start to work um luckily I have a bunch of that already. And so, like, we don't have to go from zero, zero. But we'll be able to do it. I'm going to need another fresco, dude. License required. Good thing I have one. Pop that in there. Boom. Okay. We've got the foundation. I always start when I'm doing this. You're running, when you're running ads at a product direct consumer on Shopify, 90% of the time you're running that directly to the product page, of which we need a product. So I need to do that.

And so I don't really mess around with the homepage that much. It's mostly just like some filler content because no one's really going to see it. And so this is when your divorce. One thing I'm going to do on this one is call it the starter kit because I want to push AOV up. If it's just the book, it's hard to sell a book for 70 bucks. Like, it's just not really, it's just not really going to be a thing. Description doesn't really matter. Let me see if I can find a easy copy of this.

By the way, for people who are thinking about, like, what is the price, what should my price point be? You can just ask chat GPT if your price point makes sense, right? So if you're like, hey, when you're divorced, I'm trying to sell it for $70, $9.2.T. is probably going to tell you it's a bad idea if you just say, like, my buyer is going to, you have to like explain who your buyer is in your avatar in like somewhat in pretty good detail, like average what they're going to be, you know, their average salary, that sort of thing. Yes, agreed wholeheartedly. Look at our little guy, dude. Totally AI generated. Just the way you like it. Just the way I like it, dude. I'm always down for a little AI

this. Okay, cool. So now we've got our product in here. We're going to list this product at, so when I was running the ads, I was selling a book for $29. And I was, I had a one-click upsell on the back. So like if you go through this funnel, right, like you put in all of your information, you hit next and there's a bump off. I'm not going to click it because it's going to auto fill my personal information. And so I won't. But there's a button that, like, lets you like add a $17 or $18 product onto it. And so it pushes your AOV from 29. If they, if they, if they, if they buy it, it's 48.

Mine was the landing on average at like 42, 43. And my cack was roughly like on good days. It was sub 40 on bad days. It was like 45. And so it all kind of settled into like a break even funnel. But I know I can acquire customers sub 45. And so like when I think about pricing here, it's like, all right. How do I get this to like, you know, 58 and then compare that price at, you know, $99 for the starter kit?

And then we'll save that product, pop back to the theme that we're going to build. Edit theme. Let's see if it gives me my product. Yellow. Look at that, dude. We've got ourselves a product. 99% of traffic is mobile, so I'm only thinking about. mobile optimization.

Then you're just really filling in all of the content here. Right. And so obviously this template is built around some sort of beauty product to some degree. And so, dude, for the sake of the game, dude. Password, disabled.

For the sake of the game, just for your, the audience. I have never done this before, but like is we're going to take this. We're going to pop into chat GPT. I'm going to send this link. I'm going to say, look at this website and give me all the copy based on the content of the book and the fact that the book helps people going through divorce win. focus on major value props. Dude,

let's see if this works, dog. This would be pretty nifty. I guess I could give it my other one, too. The one that already has a bunch of the copy, because that was going to be more of my stuff. Proven strategies to protect your kids. Yep, yep, yep. When I'm running these, it's like all,

it's mostly copyrighting. which is sick because chat chagipt helps with that um i mean shit we'll just v won it let's just do what it did right yeah and obviously like if we were doing this for real zes we wouldn't just take like the first output of oh no yeah you're reworking it i mean i i have a bunch of like that reworked copy on this page yeah right so like i basically asked it for a bunch of ideas and headlines and then just went through and started grabbing bits and pieces about it. But yeah, I mean, most of this stuff, like, I didn't, like, come up with the, I don't, I've never been, I've never been married. You know what I mean?

Like, I can't talk about divorce like that. But luckily, luckily other people have talked about it on the internet and chatchia, but he knows how to find it. And so I think that that's the move. One piece that I like is this little, uh, emoji's benefit list. This is fire. And so this is like, what are the five main benefits of this product?

Write them each in 40 characters or less. Oh, love it, dude. Just so on the nose. You got to protect your kids, dude. You got to protect your kids. You know, we can't be messed around. Boom. protect your kits. Oh, I could do more than 50 characters. Let's do do it again, but max 75. And you're doing it

longer just because, uh, because it fits, right? So like to me, that just feels like wasted conversion space. Um, but I don't want it too long to go to two lines and it starts to eat up screen real estate on the page. Um, and so that's my general approach. And from meta ads, what sort of conversion rate is good on a page like this? Yeah, I love that question. I would say if you're sitting between like three and five on something like this, you're in like a reasonably good space. There's so many variables with it. Most of it is a function of like price and like type of.

product. So like you can imagine like if you've gone and shopped for clothes on you know, I don't know, J.cru.com like you might add a bunch of stuff to cart, but you might not buy. And so like their their percentages are different than on something that's like a direct like, please purchase this right now. But three to five is what I was hitting on hummingbirds at a little bit of a cheaper price point, but a little bit less value. And so that would be. really where I would target for this. Cool. Yeah, I guess if you're under three,

you probably need to rework your copy, your offer. If you're over five, you just want to pile as much traffic as possible to this page. Yeah. And if you're over five, depending on how your math is looking, you might consider raising your price.

Right? Because, again, it's all math. It's like, is, it's cost of traffic, times conversion rate, times aOV, right? And so it's like if you can go and bump your price by more than 20% and your conversion rate only takes a 10% hit, like not yeah, like 10% of the five, right?

So it goes to 4.5, but you push your price up. Mathematically, your ROAS goes up, right? Because like your cost of traffic maintains equal. You just pull more cash out of the back. And so you're testing that, which is like why I always do this compare at price. Like, I'll do price testing, right? I'll run a $1,000 worth of ads at this thing at 58, see where my metrics lie. And then I'll be like, okay, this right now has this holiday sale.

And it's like, we're going to call this the new year sale. And it's like, all right, we're going to go do a, I don't know, a St. Patrick's Day sale. And it's going to be a lower amount. What is the impact of conversion rate versus AOV and on ROAS? Because like all this is, like, all I'm ever trying to do on ecom is I'm not necessarily trying go build some massive brand. I'm just trying to create like what I would call like a rigged slot machine where I know I can put a dollar in and get a dollar and 30 cents out. And then it's like, how do how do I put as many dollars into that thing as humanly possible while that math holds?

And then when that math is why I've done a hundred companies. Like when that math stops holding, I just go and do another thing that gives me that degree of return. And so that's why I like info on this sort of stuff is like you could just shut this thing down to get like tomorrow and launch another ebook at the next day if you think that it has a better chance at running that math and so it's not as much of an lTV game here I think it makes sense to like play into it and I like talking about it because like if if someone had like 24 hours in the day and they were like going to make this their business they would treat it a little bit differently than I do and they'd go deeper and they definitely launch more books and they would try to push LTV up and they'd launch a

community on the back for, you know, divorced parents and like grab a hundred and 99 bucks a year for a Facebook group of like, yeah, like these are all the people that have gone through what you've gone through. Like there's so many things that you can do on the back of like validating your own ability to generate customers around a specific offer. Right. And so it's like I always just start with this stuff because it's easier to literally. just like validate that part. Because if that's all that's all that's all entrepreneurs are trying to do at the beginning of launching anything is like can I profitably acquire customers?

Like can I acquire customers at all? Because if you can't, then what are you doing? And then you just move on to the next product. Um, okay. So that's all there. 2025 verified results. Latest and most up to date product based on modern science. That's hilarious.

Based on customer reviews. I already know. I already know because it happens all the time. Yes, I'm going to put fake reviews on here to start. And then I will replace them as I get real ones, I promise. That's always the game. But you got to just see what it's going to look like. Limited time, free gift offer.

This is sick. This is a great opportunity to use AI. Create a list of five free bonus gifts. receive when they buy the book. These should all be digital products or downloads. And could you explain why bonus gifts as a strategy is important? Yeah, it's just perceived value. It just boosts conversion rate, right?

So, like, you could sell the book at $29 and have a standalone, like, funnel for that or you can throw in other stuff that makes them feel like they're getting a better and better deal. The way that I try to think about it on these is giving enough variety here where somebody will see one of them and be like, oh, shoot, I really need that. Right. Like whatever this one is, let's see, free custom where's brush? Right. Like divorce evidence checklist. Somebody might see that and be like, oh, I actually need that. And then it's like part of this bigger purchase, right?

And so just it's a conversion rate thing more than than anything, right? Custody preparation. Like somebody's going to see that that knows that they're going to be going through custody situation. And they're like, oh, yeah. Like I need that. And then we're going to go to one line. Custody preparation template. It's just value add.

Like what can you do to give the customer more of what they need? and drive their desire to buy this thing up. All these icons, I would do the exact same thing of like Canva here. So like, what is that first one? Financial protection, quick guy. Actually, dude, I was over here designing some things. So like financial protect. All that is is a screen.

This is actually just the Canva template. And so whatever we want to call any of these, like we can toss in. And you can just do these ones in Canva to make all of this stuff. And so it's like, cool, they get all this stuff for free. They purchase it. This is all like conversion rate stuff that people are looking for. Like you do all that. Description.

So then you could go here. Write a three sentence product description. Do you prompt the way that I prompt or are you like firing away like some some pretty robust prompts? Yeah. I feel like the way you prompt is like very to the point rudimentary. Like you're not, there's no fat, you know? No, it's just I just need this, dude. I need this.

I'm more of like a, I'll rarely prompt something as one sentence. Interesting. So, you know, and I. I don't know. You know, sometimes maybe you get better if you're, if you're more direct and you're just like one sentence. But I also think that giving that extra context is helpful. Oh, for sure. For sure.

I think there's like, part of this is like we're under a shot clock and so it's moving quick. Exactly. But I would say I like generally that's my style of like, because I, I am very rarely trying to get a final output out of AI. I need like I want like a 80% head start right so it's like I'll grab these and be like all right like that's cool and then I'll edit this stuff a little bit more part of that is like I've also been running ads and like writing copy for a very long time and so sometimes it's just faster for me to just like what give me the idea and then I can write around it and so that's a little bit of a different approach to that yeah so this I mean this process, like we can keep going through it. I think people probably get the vibe, right? Like you are filling in all of this copy with stuff from chat. You just ask ChatGBTBT for specific stuff. This stuff, this is all Hey Jen. And so if you want good photos and videos of people like holding the product, I generally do it through Hey Jen, which is pretty full.

fun. There's definitely nuances with Hey Jen. One thing that I found with Haygen that's really good is there you like, it's with 11 labs too, but like the voice cloning feature is like I think the problem with AI video is like they don't always get the fluctuation or like what's that called with your

voice like the fluctuation I think? Yeah, right? Like they don't they don't capture like how someone would actually say it. And so a big piece of it for me has been going and creating the video, but doing it with a voice that I cloned of myself saying the script, which is a pretty, pretty fun one. I make a bunch of these, dude, all the test different stuff.

So these, when you make like the avatar four, I basically just like pick one of their, that's hilarious. Steven's going to see that and laugh. I pick one of their avatars and then you can put in the product photo and then it generates like a bunch of images of the person before you turn them into like a talking video. And then I just screenshot that and roll them into like you can see it on all of these. Right. Like that's that guy. And that's just a screenshot of a preview that they give me before they generate the full video.

And then you do this with ChatGPT too is like you just say write a. write a 45 second script for an ad that is a customer reviewing the book. And then you'll just pop, you'll edit it. But like, then you'll just pop that into your, hey, Jen. And it'll generate. I don't know if you'll be able to hear this, but see how it's like, it's a little funky. But when you do the voice clon thing, it works a lot better.

But then you can go and create a bunch of those ads. And so you have all these images and then you just start building out the ad creatives in Canva. You take those images. You're grabbing all these headline copies directly from here. That's his. All right. Cool. Thanks.

Now write 15 high converting static ad creative headlines. So then you take all those. You'll toss them into. are literally, dude, like, they're all just templates directly out of Canva. Like, you're just loading in images. It's all, like, what is the headline? And that's like when you're testing it, right? Like, this is the same, this is an ad creative, right? It's like a picture that I took of the book. And then I just had it write the copy, right? Like, this one works so well, dude. People do not trust their divorce attorneys at all. They're always my highest performing ads, dude. It's crazy.

It's like no stuff that your lawyer won't tell you. And it's like that's the people, right, that are buying. But yeah, like all of these are just like images that I took. All this stuff is the same. All yeah, I generated it with a little bit of love. And then these headlines, right? Like it'll just pump out headlines like this, right? Most people lose their divorce before court.

Great headline. The book your lawyer won't hand you, right? Like all of this sort of stuff that can get used in copy across the board. right so like when you scroll through here right like this is just what they gave me like divorce is war win yours right it's all just the copy that um i'm pulling out a chat ch pt and so again once you once you go through and have this whole all the content filled out right like using the hey gen stuff using the chat chpt stuff um i mean you can even some of these images are are generated directly with with chat GPT, right?

Generate an image of this sort of person holding this sort of, or the screenshot of the product to get a bunch of those. And then you just doctor them up in Canva. And then you publish this on whatever your domain's going to be and you go and run the ads. And the ads are, like I said, kind of like primarily statics. Like you just find like templates. Like you can see.

These are the recently used ones that I have. Like this is literally the template right here. It's like I didn't come up with anything. I just grabbed whatever the available. templates were to get those ads live and then toss all of them in a CBO campaign on Facebook tested at you know I generally like minimum 50 bucks a day but like if your product is more than 50 bucks a day I would just whatever your product is priced at if you know you can get one purchase off of that ad spend to break even it's like where I would start and so for this if

I push it at 60 bucks I would probably run a at 100 bucks a day just for the love of the game. But like you can start with like 50 bucks a day pretty easily. And so I don't know what else is worth like going deep. Like they'll literally, if we keep going, it'll just be like copy pasting all of this. This is great. Yeah. You basically, dude, you've basically shown how one person could use AI to, you know, build a business that low.

looks, feels, smells, tastes like a really, really big business. And, you know, hopefully impact people, you know? Hopefully this win-your-divorce book, like when I, you know, looking at some of the content, like it seems valuable to me as a man who's never even contemplated divorce and happily married. But you know what I mean, right? Yeah. So what's really cool is I think this

This shows some of the opportunity that, you know, how many thousands of different niches and thousands of different products exist. It's crazy. And it's not, you know, it's one of those. I try to tell people like the hummingbird stuff. Like there's no part of me that's ever trying to convince somebody that this is going to be like the next billion dollar idea. but like I have like very tangible proof that things like this can make you $100,000 in profit a year. Right.

And it's like it's it's a like me running hummingbirds at this point other than the fact that I was manufacturing it myself. Like it really takes me about 90 minutes a week to like make some new ads, look at the ads that are working, make a couple adjustments. And then like the ads do all the heavy lifting. right like instead of me having to sit there and be like dude i got to produce you know six youtube videos a month in effort i can also just probably go spend money on ads to like create that rigged ATM um and for me it's like i just want i want the ads to do the heavy lifting um and so it turns into i mean i have a handful of these i've you know shown you three already um and have another one that i'm going to launch, you know, whenever I can find two hours. And so it's a very, yeah, it's just,

it's simple. It's like find an offer that makes sense and try to make your math work. Sam, thanks for coming on. I really enjoy this. I'm feeling a bit inspired. I'm actually, it's reaffirmed my belief that understanding how good info people do things and some of the tools that they use could be applied to mobile apps and SaaS. So I'm about to get to work. You got my brain spinning. Let's go. And you'll have to come back on hopefully. Once I get it live, we can do a, we'll do a Facebook ads version where I go deeper on that half of it. And so that's easy. That sounds good. Yeah. Comment on YouTube, what you want to learn from Samuel in the part two of this, Facebook ads, you know, you name it. And until next time,

I'll include the links where you can go and play with a lot of these tools, templates, where you can follow Samuel on the internet. And I encourage you to have some fun and go build some cool things. Easy money. Take care, dude. We'll talk.