The Startup Ideas Podcast - ChatGPT Images 2.0 Is Here. I Tested Everything.

Starting point is 00:00:00 It's a big day because chat GPT Images 2.0 just came out and we're going to take it for a spin. We're going to actually see which use cases you can use to make money from it and actually help you build your business. I'm going to go through a bunch of use cases. By the end of this episode, you're going to be just feeling comfortable and knowing how to work with this thing. But that's not all. We're not just going to go through Chat Chbbyt Images 2.0 in this episode. I'm also going to give you a startup idea that I think someone, please, please, please, deal. I'm also going to give you an AI tool that I think is really, really interesting that I wish more people were talking about. And I think you're going to really like it. And we're going to

Starting point is 00:00:41 talk about a framework that people can use to come up with vertical AI agent startup ideas to make money. It's one of the just spaces I think are just ripe for opportunity. So I'm going to give away a framework for that. So we've got all that covered in this episode. So it's going to get your creative juices flowing. But first, let's start with chat chitpt images 2.0. So what are the three things that the old one couldn't do? Like, what's actually changed here? Well, the first thing is it's going to be able to go to 2K resolution. You can get to 3-1 aspect ratios and it's spitting out eight images per prompt. So that's a big deal. It feels more powerful. The second thing, and I know a lot of people are going to be happy to hear this.

Starting point is 00:01:37 It's rendering dense and tiny multi-language text correctly. So one of the biggest problems with not just images, chat GPT images as a product, but really a lot of the creative LMs is getting text wrong. Now, images 2.0 in my testing, I will say, hasn't been right 100% of the time. So, you know, I won't say it's perfect, but I will say it's noticeably better than the last version. Also, the ability to, you know, have multi-languages there, Japanese, Korean, Chinese, Hindi, I'm sure a lot of people are going to be happy about that. And it's also like the type of creative that you can use 2.0 for is just a lot more vast. So now you can use it for things like UI,

Starting point is 00:02:23 whereas like that, you know, before I really wouldn't use it for UI. I wouldn't use it. Even infographics. It like it wasn't that, wasn't that good. Packaging. Like it's actually pretty good at packaging, posters, stuff like that. And the third thing, and for me, this is probably the most interesting, is it has what's called thinking mode. So basically when you prompt images 2.0, it's not just going to look at your prompt and then just spit something out. It's going to look at your prompt, but also search the web, do some fact-checking,

Starting point is 00:02:57 and generate up to eight related images that stay consistent with one another. So kind of obvious in hindsight that it should it should actually crawl the web, but happy, it finally, it's finally in there. Thank you, Sam Altman. So let's actually go through some prompts that I did that I think people should steal. I can include some of them in the description. Let me know. So the first is my buddy, Sahill Bloom, has a skincare line. called Wild Roman. So I basically was like create a visual style reference for Wild Roman, a modern skincare brand for men 25 to 40. So I basically give it the aesthetic. I give it the film camera. So I said it's a context two, two, two, two film camera. I give it the net, you know, the lighting vibes, right, shot between three to five p.m. Golden Hour. I give it the color palette, warm cream, some bleached terracotta. I give it the mood, you know, Mediterranean light. lifestyle. And then, of course, I give it the subjects, like who's actually going to be in the photos. Real humans, natural posture, slight imperfection. Important to include slight imperfections because otherwise you get stock photos. So that's something I learned over time. So I asked it to generate eight example images, a product shot, a lifestyle shot, a hand shot, a detailed texture shot, an environmental shot, a lifestyle portrait, a packaging flat lay and an ingredient story shot. And

Starting point is 00:04:32 images 2.0 just cooked. Does that look? Does that look AI to you? Does that look AI to you? These look like real photos. That product looks like something that people would buy. And, you know, I just think that this, it's really good at this. But you do need to have the aesthetic dial. Then you have to be very specific with 2.0. Like really, really specific. It, you know, If you're not specific, what I'm finding is you get, you get like really stock-looking images. You'll see some of that in some of the other examples I'll give. And then you're just going to quit. So highly recommend you copy this. You can also use chat GPT to help you just, you know, maybe you don't know the difference between a context 2T film camera, 35-millimeter, 35-millimeter, 40-millimeter. I didn't. So I use ChatGBTBT to help me figure this out. So yeah, this is a good opportunity to create like brand books, packaging.

Starting point is 00:05:44 Even you could, you know, there's a startup idea right there like selling this as a service to companies. I think a lot of people would pay for it. Another prompt I did, this was to try to basically get photos that I can basically use. use to then plug into C-Dance 2.0 to create ads and commercials. So one of the things that you're going to need if you're going to create, you know, if you've seen these AI videos, these commercials that are incredible and I've done tutorials around how to create them with my friend PJAs, one of the things you need is a visual direction. So I said I'm developing a Super Bowl style ad, 30-second ad for Shopify, and I have this whole

Starting point is 00:06:27 storyline where an employee hates his boss and he creates like a football, merch line and you know it's he basically sells it on Shopify and then he ends up quitting his job full time and I basically said generate eight different visual directions for the same story, Wes Anderson, Apple shot on iPhone, Nike just do it

Starting point is 00:06:47 and you can see that some of these are good and you'll see some of them are not good so like the Wes Anderson like this is Wes Anderson vibe like as a reference images as a set of references images that you'd actually create and put into a C dance too.

Starting point is 00:07:03 This is really good. Although what I don't like about this is this looks like Jason Schwartzman. So if you listen or sorry, if you watch Wes Anderson films, you know, this just looks like an image of Jason Schwartzman who plays in a lot of his films. So it's just a little too close, right? But, you know, the vibe is definitely correct. This looks a lot like Bill Murray again, a little too much. but I think they did a really good, a really good vibe check on that. The Apple shot on iPhone, like looks like stock photos.

Starting point is 00:07:38 The Nike just do it, I think looks really good. Come on. Does that look like AI? That does not look like AI to me. And I think like the jacket is on point. The jeans are on point. These two don't look like Nike just do it to me, but I think this one is really good. Cinematic.

Starting point is 00:07:56 Images 2.0 is extremely good at cinematic. Use that word a lot. This is not good. This is really good. So, you know, two on three in cinematic. So I highly recommend you use cinematic here. The other one's not so good, not so good. Not bad here.

Starting point is 00:08:19 Not bad. Not bad. Crazy. I don't like that. And then modern minimalist. This is this. is okay. This is good. That one. So one on three, one on three here. So like some hits, some misses here.

Starting point is 00:08:38 I think for me, the best one was Wes Anderson, the Nike just do it. Anything cinematic is going to work. So the lesson for me on this one was like you can't just say I want generate a visual direction, Wes Anderson. Like it needs to be way more in depth. For example, the first example I gave. I was a lot more in depth around giving constraints around some of these references. Please, please do that. I want to give a couple more examples. U.I. Let's see how it is with U.I. So I said, hey, generate a UI mockup for a new feature in Idea Browser. And then I said, go look at the app at ideabrowser.com because you can tell it to go and do things. And I give it a feature. I say I want a new leaderboard with the biggest idea junkies

Starting point is 00:09:27 because it's a website for people into startup ideas and a way for people to meet co-founders. I give it a visual style. I say research the style, again, because it can go ahead and do that. I say I want it clean, a fresh, a hint of color, a modern SaaS app. And then I ask it to give four variations of the same screen. Important to note, when doing UI in Images 2.0, you're going to want to include your outputs.

Starting point is 00:09:57 You're going to want to say, I want to, you know, this resolution, I want native MacOS window Chrome. I want realistic data in every cell is really important too because I notice that if you don't, you're just going to get, like, bad data. So overall, it did exactly what I asked.

Starting point is 00:10:14 It did the Canban. It's, you know, pretty modern and clean. Like I asked it, it did the, it put it in Chrome. Is it the most beautiful thing? No, but I didn't ask it to make it the most beautiful thing. And this was just a one shot. And to prove my point that you do need to figure out, you do need to give it the output very specifically. I basically said, hey, I want this feature as a mobile app. And it like made this like super long mobile app. Obviously this is not typical iOS dimensions. So you'd have to say, I just did that as a test to see is it going to get. give me typical iOS. It did not. So again, you want to do long, long, long, long prompts for images 2.0. That's just the way you're going to get the most out of it. A couple more quick ones.

Starting point is 00:11:07 And then we're going to move on to startup ideas and stuff like that. It's really good at apparel, like really good. So I basically said, like, give it a photorealistic product photography of a new apparel. item I'm launching called Fourth Wave and I gave it, I said generate six shots. And like, this looks great. So, you know, if you're building something and you want a merch line and you don't want to actually create the merch, you want to see if people would buy it before you sell it, do think, you know, use something like Images 2.0 because it looks, I think it looks quite good. Last thing I'll say is it's gotten a lot better at just illustrations.

Starting point is 00:11:59 So the illustrations before 2.0, they all look the same. But I tested creating an editorial illustration in the style of New York Times op-ed, flat vector, limited three color palette. by the way, I use chat TV to help me create that. I basically started off and saying I want something in a New York Times op-ed section, and it gave me the language to use. So look at that. It's helpful. And how is this helpful from a business perspective?

Starting point is 00:12:33 If I'm doing proposals and I want it to look really good, I'm going to use images 2.0. If I'm doing a one-pager, if I'm doing a PowerPoint presentation, things like that, and I want to spruce it up with illustrations, now that you can also output eight of them, super, super helpful. So I want to just remind people before we move on from 2.0 that every business has four creative bottlenecks. One is making new marketing content. Two is making internal content, like decks, docs, docs, and training. So that's kind of like what we were talking about a little bit with the illustrations, sprucing those up. Third is explaining things visually.

Starting point is 00:13:17 If you can do that, you're going to get more customers. You're just increasing the odds of success. And four is testing before building, like we talked about with, you know, UI, creating UI before building it or creating a merch line before actually printing the merch and spending money on it. So use 2.0 to help you figure out these things. That being said, and I have no affiliation to this company, I think that glyph, which is basically like a creative LLM super agent, is really, really good and worth using too.

Starting point is 00:13:59 So this is my go-to. For example, I create my own YouTube thumbnails. and I use this to come up my own YouTube thumbnails and it just helps I find get really good outcomes. So like I said, no affiliation, but I'm going to be using Glyph. I'm going to be using Images 2.0. I use Nanobanano Pro.

Starting point is 00:14:29 So it's just I use all of these. And to be honest, I haven't. I've obviously tried images many times. but I've never been able to make it into my cocktail of or my Swiss Army knife of Nanobanana and Glyph and stuff like that. And it's now in the rotation. I'm going to use it. Is it better than Glyph? Is it better than Nanopanana Pro? TBD. TBD. But it certainly, it certainly exceeded my expectations so far. So that's that's my quick review slash news item of

Starting point is 00:15:11 you know chat chippy T image 2.0 is here oh actually and before I go on before I move on I just want to just say whether you use images 2.0 or use any creative any creative LLM like a glyph or

Starting point is 00:15:27 Nana Banana Pro for any asset you're going to nail you're going to need to nail these five things context so what is the asset for is it for a lining page, is it for an app store, is it for a deck? You saw how important it was when I actually put in images 2.0, the output for, you know, I needed to be in this size. It's just, they need, they need it. If you don't have that, if you don't say that I need a YouTube thumbnail

Starting point is 00:15:54 this size, it just likely, you know, isn't going to, isn't going to work. Two, style references, name companies whose visuals you want to look like. So, you know, you saw that in some of my prompts like stripe linear or resell like companies you look up to and then use chat gbt or clod or whatever to help you create those prompts to because you might just be like

Starting point is 00:16:19 I wanted to look like linear but you don't have the vocabulary for what that actually means unless you're a designer or if you're trying to do a photo shoot for example like we did with the wild

Starting point is 00:16:33 Roman thing you might not know a lot about cameras or you might not know a lot about lighting. So ask the LLM to help you figure out what those things are. Pallet. Number three, specific hex codes work. So using hex codes is really important. Four, obviously copy. You're going to want real plausible text. You don't want to create Lorm, Ipsum, when you're creating your outputs. And finally, five, aspect ratios and resolutions important, so it drops into production without any rework. So there you have it, Images 2.0.

Starting point is 00:17:15 So the second thing, so that's Images 2.0. Now we're switching gears. Now I want to talk to you about a tweet I saw that put me into this new tool that I never heard of that I just started using. I saw this tweet from Blake Robbins. he goes, no scroll is one of the most magical experiences I've had. Magical AI. No scroll is one of the most magical AI experiences I've had in a while. It opened my eyes to how AI agents might actually show up in daily life.

Starting point is 00:17:49 Not as one giant assistant, but as small focused products that do one thing insanely well. So I never heard of this product. No scroll. But basically, if you go to their website, no affiliation, no scroll monitor. is the situation so you don't have to. You set the agenda and never stops reading and says here, your beats, your briefing. It's like having the smartest person you know, read everything you care about online 24-7 and text only you what matters. And if you click text your agent, you scan it with your phone and you add it to your iPhone and you have a conversation with it. Now, I'm not going to blow it for you, but I use this product for five minutes and I was blown away with how good it was. it was.

Starting point is 00:18:38 And that was just five minutes. So I'm just starting to get to use it. I only used it for five minutes. But it was, it did feel like an aha moment. It did feel like this is how we're going to be using a lot of assistance going forward, how we're going to be using a lot of AI agents going forward. And I'll give you an example. Like in the onboarding, I don't know if you can see this.

Starting point is 00:19:01 I added no scroll to my contact list. I said, hey, no scroll. And it basically said, Greg Eisenberg, you're the CEO of Late Checkout, the guy who turned find startup ideas on Reddit into a whole empire. And then it researched and knew I had 158,000 newsletter subscribers, a podcast that probably has more episodes than most people have business ideas. And then it knew that I signed up with email. It says, signing up via email instead of X, though, the man with 237,000 LinkedIn followers is going stealth mode on me with a, with a winky face, what brings you to No Scroll?

Starting point is 00:19:39 And then I say, ha, ha, ha, ha. And then it did a reaction to my aha. Now, this felt like I was talking to a person. So whether No Scroll is a big company or not in the future or makes it a part of your workflow, it is a glimpse into the future of how you're going to interact with these products. So I think it's just worth it for that. and I was happy that Blake had posted that

Starting point is 00:20:07 because I had never heard of it. So that's the tool of the week. It's called No Scroll, and I think it is free to download. Okay, the startup idea of the week is one that I saw on Idea Browser and I would really like for people to steal. So it's, you know, the title says here,

Starting point is 00:20:29 Learn to draw app with AI feedback on every sketch. Art education is built for people who are already drawing. Long courses, YouTube tutorials, who assume context, the hobbyist who wants to improve. And it gives this idea of Mark Day, a daily drawing trainer that builds skill through short, structured lessons. Each one takes under 10 minutes and connects directly to the last. Jester work builds into shading, shading builds into form, AI feedback on uploaded sketches, catches the specific mistakes, a tutorial never pauses to address. A proportion issue in the left shoulder.

Starting point is 00:21:08 A shading gradient that flattens instead of rounds. The habit is the product. 10 minutes, three sessions a week, and every uploaded sketch feed feeds a model that learns where beginners break down. So basically it's this mobile app charging $5 a month or $50 a year that help people learn to draw. And I think in this AI age, more and more people are going to want to do art and get and it's not fun if you're, you know, not improving or getting good at it. So I think that this is a big model, a big, a big opportunity. I screenshoted this idea browser idea and I put it

Starting point is 00:21:48 into Claude design. Literally, I just said, Give me three directions based on this idea in wire frames. And I want to go through this really quickly because I think that this is, first of all, beautifully done. Claude design absolutely cooked with the three directions. And my favorite thing to do with cloud design right now is using it for wire frames. So it came up with three ideas that I think someone should steal. I think all three of them are really good. Daily habit.

Starting point is 00:22:26 Look at this mobile app. So basically home goes into a lesson, goes into a sketch, goes into AI feedback. Look at this. You know, you can see like straight lines, eclipse, you know,

Starting point is 00:22:38 okay, now you're doing curved lines and you can go and actually do it. Low, you know, shows the strengths and concerns. Like it says strengths, low friction, feels casual. And then it says,

Starting point is 00:22:51 there's like open questions. Like, this is incredible. Like, do we allow finger or stylus only? Should there be a streak freeze or six-day logic? Like this is really cool. Duolingo, Be Real Energy. I think this would work and actually crush it.

Starting point is 00:23:08 Then it goes in designs, even though the original idea from Idea Browser was a mobile app. It goes and says, you know what, we're actually going to go and create, which looks like a website or an iPad app. So unclear, but I think that this also looks really cool, right? And this is the, yeah, it's the desktop app. So side by side for power users. So it says here, it's a big canvas, persistent AI critique rail, curriculum is in the sidebar, sidebar, and the vibe is like more of a figma, pro create, tool, serious. I don't think, I personally think it's easier to create the daily habit app.

Starting point is 00:23:55 it would do well, but I actually think that this would also do well. Just I wouldn't start with this. And then there's the ritual journal. So the ritual journal is like opens like a sketchbook. So at the left you'll see today's concept. And at the right you'll see a blank page plus a gentle critique. So this is more of like a moleskin, Kindle, meditation app, quiet thing. Where the core loop is, you know, an open book.

Starting point is 00:24:21 You open book, read concept, you sketch on it. and then the AI, there's margin notes and closed book. So more of like a book vibe. Really cool. Really, really forward thinking. I honestly wouldn't have thought of this. And really interesting. But my favorite really is, I would say, the daily habit,

Starting point is 00:24:45 followed by Studio Canvas, followed by the ritual journal. Someone, please steal this idea. And then shout out to Claude Design for, cooking so so darn much on this. Let's talk framework. So the framework of the week is how do you find a vertical AI business to build? So first of all, of course it's cool to build something like no scroll, like a horizontal app that a billion people could use.

Starting point is 00:25:17 But if you want to build a business that has the highest likelihood of a million dollars, million, 10 million ARR. My thinking is a vertical AI business. You have a more likelihood of success. So what's a framework for coming up with an idea in vertical AI? By the way, when I mean vertical AI, I just mean that it's an AI software business that focuses on a specific niche, a vertical, and a specific workflow. So how do you actually go and find these ideas besides going on things like ideabrowser.com is you're going to want to find a boring pain point. Now, you might be able to find a boring pain point

Starting point is 00:26:00 in your job or through a friend or through an ideabrowser.com trends and stuff like the feature and stuff like that. But you're going to want to figure out what that boring pain point is. You're going to want to map out that entire workflow. You can use Claude, Chap, GPT to actually map that out or if you know how, you know that workflow in and out,

Starting point is 00:26:23 maybe that's a business that you're in. You've been working in for five years, 10 years, even more. If you know it, like that's your unfair advantage. So, you know, map it out. And like, when I say map it out, I mean literally draw it out. Or use Claude Design to draw it out for you. Then you want to do the job. Step three is to do the job as a service.

Starting point is 00:26:46 So what do I mean by that? Say you've been working in SEO for 10 years. You've mapped out the workflow. You might want to actually do the, let's say you worked in an SEO, but you weren't actually doing the SEO. You might actually want to do it. Maybe you worked in operations, maybe you worked in finance, maybe you worked in, who knows.

Starting point is 00:27:10 But the point is you want to actually do it so you can document step four, the edge cases and failures. Once you've done. on that, you've got the workflow, you understand the, well, you first and foremost, you understand the pain point, you've got the workflow, you know how to do the job as a service, and a corollary of that is, you know how to get customers now into that, into that job. So that might mean you've created, you know, an X account and you're creating content, or, you know, you now understand the price point that people want, or just by actually doing,

Starting point is 00:27:48 and creating the business, and doing it manually, you're going to understand it way better than you did before. And the fifth step is actually adding vertical agents to replace the step. So that's when you actually create an agent as a service, agent as a software business. So the mistake a lot of people make is they're like, I want to go and automate SEO. Therefore, I'm going to start by just creating an SEO.

Starting point is 00:28:24 I'm going to build an SEO agent. But, you know, there's so much you're missing, right? So you can use your clients, basically. Like, say you have an SEO agent, you can use your clients as, you know, your first customers as an agent business. So, you know, that's why I think that it's important to, you know, start by doing the boring pain point, map you have the workflow, doing the job, and then document the edge cases and failures, because you're going to learn, like, maybe it's not you're doing

Starting point is 00:28:56 SEO for everyone. Maybe you're doing SEO for fintech only, right? So you add vertical agents to replace the steps. You leverage proprietary data. Now you have proprietary data because, say, you have clients in the fintech space. So now you know that particular vertical really well. Then you iterate and you expand until the agent owns the workflow. So maybe you started with just one small part about SEO and you expand beyond there. So this is just something to get your creative juices flowing around building AI vertical businesses, how to think about it, how to do it with the least amount of risk. Even if you have a job, this is something that you can just get started with. Hope that was helpful. There's one last thing I want to end with.

Starting point is 00:29:47 And this was a quote that someone had actually sent to me. And it really did fire me out, fire me up. It goes, he said, write it on your heart that every day is the best day in the year. He is rich who owns the day and no one owns the day who allows it to be invaded with fret and anxiety. Finish every day and be done with it. You have done what you could. Some blunders and absurdities, no doubt, crept in. Forget them as soon as you can. Tomorrow is a new day.

Starting point is 00:30:20 Begin it well and serenely with too high of a spirit to be cumbered with your old nonsense. This new day is too dear with its hopes and invitations to waste a moment on the yesterdays. I'm recording this right now at 9.30 p.m. It was a long day for me. I had some ups and I had some downs. But, you know, when you read something like this, you know, you kind of have to, forget about the downs and forget about the ups too even and just, you know, wake up tomorrow and be like, I'm going to do my best. And that's the way to think about every single day. How, you know, conquering the day. This is an incredible time to be, you know, building a business, working on ideas, getting what's in your head out there into the world and sharing with the world. So I feel very lucky to be, you know, to be talking to you, the fact that I can, record and thousands of people could, you know, get my ideas. But I'm also, I'm also just grateful

Starting point is 00:31:24 that I can, I and you listening could go and take your idea and put it out in the world and get people, strangers, to use that thing. So what an incredible time we are. And just a reminder, when I read this by Ralph Waldo Emerson, you know, one of the great, American people in literature, it just reminded me that even though building a startup is tough and even though life in general is tough and there's ups and downs,

Starting point is 00:32:01 go and conquer the day. You got this. I'm rooting for you. And I'll always be there to share every piece of alpha to help you get your creative juices flowing. And I'll see you next time.

The Startup Ideas Podcast - ChatGPT Images 2.0 Is Here. I Tested Everything.

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