The Startup Ideas Podcast - Google Veo3: Create Viral Videos in 45 Minutes (Full Tutorial)

Episode Date: May 28, 2025

Join me as I chat with filmmaker PJ Accetturo breaks down his process for creating viral AI commercials using Google's Veo 3 technology. He walks through his step-by-step approach for a pharmaceutical ad parody that went viral, explaining how to craft engaging scripts with ChatGPT, generate video with Veo 3, and edit the final product. PJ also shares strategies for monetizing these skills through various business models, emphasizing the importance of finding your niche and creating content that stands out in an increasingly saturated market. Timestamps: • 00:00 - Intro • 01:24 - What you’ll learn • 02:48 - PJ's viral pharmaceutical commercial • 05:27 - Ideation • 12:46 - Script writing process with ChatGPT • 16:29 - Creating prompts from the script for Veo3 • 21:15 - Prompting Veo3 • 21:55 - Cost of producing the video on Veo3 • 23:06 - Stitching together the videos • 25:20 - Viral Template for Social Media • 30:15 - Startup ideas for AI video creation Key Points: • PJ demonstrates how to create viral AI commercials using Google's Veo 3, breaking down his process for a pharmaceutical ad that received millions of views • The formula combines technical execution with viral storytelling techniques, focusing on setting up norms and then subverting them unexpectedly • The workflow involves using ChatGPT to generate scripts and prompts, then feeding those into Veo 3 to create video clips • PJ outlines 10 different ways to monetize AI video creation skills, from direct client work to building a personal brand The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND PJ ON SOCIAL X/Twitter: https://x.com/PJaccetturo PJ’s newsletter: https://pjace.beehiiv.com

Everyone's talking about Google V-O-3, but I don't think enough people are showing you how to make money with V-O-3. So I brought on PJ, who's going viral every few weeks, some of his AI films that he's posting on X. Some of them have like 100,000 likes. It's absolutely crazy. He's figured out exactly how to do it. And he reveals his prompts, his process, how he uses chat GPT, Final Cut Pro, Pro. should you use Capcut, how to think about V-O-3.

This is the A to Z tutorial on how to make money with V-O-3. Enjoy the episode and like and comment for more of this stuff. I saw an ad that PJ used 100% AI, Google VO, to create V-O-3. And after that,

I went down a rabbit hole of all these people using AI and V-O-3 for creating ads. And I realized that a lot of the tutorials were to pie in the sky, hey, this is a really cool ad, and they didn't really tell you how to get there and how to actually make money

from this whole AI and V-O-3 craze around making ads. So I reached out to PJ. He obliged to come and spill some sauce. PJ, by the end of this episode, what are people going to learn? I'm going to show people how I consistently go viral on a weekly basis, how to make a commercial. We're actually going to take a part

my entire pharmaceutical commercial, why it went viral. How did I make it from a practical step-by-step perspective? And then, of course, how do you monetize content like this so that you can build a business around generative AI? And can anyone do this? Like, I know, because you're super talented. You've gotten like hundreds of millions of views in your career. What about, you know, the average person willing to put in the work? Yes, I would say so. It's definitely, I think, what really helps is to have structures and frameworks around what you're already uniquely interested in. But there's so many niches, so many like weird, you know, things that you like a big small communities, like they also like as well. And as you know, riches are in the niches.

So then it's about, okay, how do I take these kind of processes that PJ's teaching and then apply it to my weird niche that other people want to consume content like this with V-O-3 and generative AI? And do you have to be highly technical to get them? those outcomes? Not with LLMs anymore. I think they're really making all of this easy to get cinematic. I would say at the end of the day, it's just like, can you create content that's entertaining? And I've got a lot of tips on how you can do that. Okay, let's see some sauce. Okay. I tried everything from my depression. Nothing worked. Every day felt heavy. I felt trapped. Then I tried Pupperman.

Our prescription helps your body secrete a special pheromone. that attracts puppies. I took the pill before bed, and when I woke up, there he was, the love of my life. The pill does not target depression directly, but we've found that it's really difficult to be depressed when cute dogs show up at your doorstep.

I used to feel so empty, but now I feel joy and mild concern how a pee stain got on the ceiling. My puppy listens twice as good as my ex-husband and only climbs into the lap of half as many of of my friends. He chewed up my Bible and pooped in my good chair, but I'm happy for the first time in years. Looks like a rat, barks like a demon, but he saved my life. I named him Earl. He follows me everywhere and farts in his sleep, just like my first husband. Pupramine, for when your therapist

says, maybe you should get a dog. So good. So fun. It did, by the end of it, definitely felt like an S&L sketch. Well, I think what was so brilliant about it also is in the beginning you're watching it and you're like, I've seen this commercial before. And then there was like an emotional roller coaster of like, wait, is this a joke? Is this AI? What's happening here? Yeah.

Yeah. And that's obviously like why it went viral is because, you know, and this is what we'll talk about today. It's not just like how to make things like go viral from a technical like how to build video. But it's actually like, why do people engage with content? And that's why I wanted to have you on the pod because I don't care that there's all this great technology to make really cool videos because if no one's seeing the videos, why does it matter? Yeah.

Yeah, exactly. I mean, we're about to like content already is, you know, abundant. We're in a deluge of just an insane amount of content on a daily basis. But now with generative AI, it's honestly just going to get. 10x, 100x more. And so I think like it's not just about your ability to technically make something. It's about your ability to understand why people would want to watch the whole thing, share it with their friends. And that's that that skill in some way is more important to talk about today. And then obviously the business monetizing because if you're not doing this for

money, like sure, it's a fun hobby. But I actually think there's a lot of great businesses to build. So excited to dig into that with you more today. So what is step one? Do you start with the script? I mean, is that where you start? Yeah, I think at the end of the day, like, there's got to be some idea that hooks you on, like, why you think this is, you know, unique. Like, I just saw this really funny viral video yesterday by a guy named Meta Puppet. And it was, like, studies show that, you know, microplastics can be like, you know, kind of affect even your sperm. Like, it affects your baby. And it's this guy drinking a water bottle.

And then, like, nine months later, he births this, like, plastic. humanoid baby and then it goes throughout and it's like this crazy life cycle of this like half human half plastic bottle and there's all these like funny little things that are popping off right now so i think you need to have some sort of kernel of an idea hook that's like oh this is unexpected so how this was for the pharmaceutical ad was i had a friend reach out and say hey you know like i want to make a pharmaceutical commercial like how much would it you know cost you like what can so i was like okay i'll do an experiment with it and see what v03 can do it and then i was just like bored halfway through making it.

And I was like, this is just, okay, I'll do this. But then like, it's a race to the bottom. There's nothing unique about this. Like, I think all production companies are going to be commoditized at some level if they're just making like what I would call cinematic blaze garbage. You know, just like it looks good. But there's no, there's no real like soul to it. And so I was like, you know, what if I just like left, went left field halfway through?

And so the first kind of departure was, I thought, What if it's like a placebo pill that they sent you? And then they just actually ship you like a dog three days later. And then I was like, okay, okay. So I start running in that direction. And then I sent it to another friend. And he was like, no, no, they should be this should be like a, it secretes pheromones. Like this is like real scientific breakthrough that like attracts puppies.

Where do the puppies come from? We have no idea. So then I was like, okay, so it started a roll. And so maybe we can share a little bit of like the ideation process through this. Might as well just roll into like how we. made it. So I'm going to screen share. All right. So when I when I ideate with chatchip T, I, you know, I like to just give it like very generalized instructions to begin with. And then, you know, just like let it give me something super cliche. And then I'm going to tear it apart. So like the prop

starts with like, give me four scripts for a standard pharmaceutical commercial for the presentation, for a fake medication that solves depression by taking a pill. That's a play on words that includes pup in the name. And it sounds like a real medication. So the commercial, Follow the same format or structure of a 20 or so second prescription commercial starts off like it's people battling depression for the first 10 seconds few different speakers Nothing worked and then they tried the pup name it's a pill you take and in three to five business days a puppy gets delivered to your house It's a completely solved their depression maybe the ending bit is try like a jet ski thing I actually didn't end up using this Commercial is kind of an SNL style this this here took satirical take on the standard drug commercial and I like it give me four prompt versions and then I kind of take the best lines and use that as like a starting point.

So of course it like, you know, starts with like a question. So just question. So here you have a pretty good idea of what you want because you're, I mean, you've been around this for a long period of time. If you've, if you don't have the kernel, which you know, you have here, is it reasonable to ask chat gbt for hey i'm trying to create a pharmaceutical ad i don't know you know how to create something that's viral i'm inspired by s andl give me some ideas like how would you recommend people do it yeah that's a great idea okay so like i came up with the viral twist but you're you're totally right you could probably have chat gbtt come up with the in fact i would say it would pitch you some crazy ideas so like maybe that's kind of the the viral formula

for for beginners if you will is basically like okay I know I can explore this type of commercial but I want to have some sort of twist can you give me five different twists on a pharmaceutical commercial that could be really funny if it's you know like let's just say it's s and l style so then it would give you like five twists and then if it doesn't work I'd be like okay I mean heck we can do it now um give I want to do a pharma commercial but have some sort of satirical SNL style twist on it that makes it funny

and could be viral give me 10 ideas. Yeah, because I'm curious how your brain is going to edit these. Are you kidding? It's got to be from our conversation history. That's actually hilarious. Now it's just in such an embedded in the cultural Ethos.

Okay, for the audio listeners, it said Pupperman. Yeah. Yeah, like instantly says Puppermann. So then it's got, okay, no more calls. For people whose parents call them too much, the drug numbs, the emotional guilt response. That's pretty good. That's actually pretty insane.

Invisa RX. For people who want to ghost without the guilt, tired of making plans and rejected them. Okay, interesting. For when you can't stop. In Ireland. That should be made in Ireland. You know, like Irish goodbye. Oh, yeah. That'd be really funny.

Easy text. Helps you stop texting your ex for dads yelling at sports. I'll tell you what was a similar pharmaceutical take I saw. It was by the Tim and Eric show and Jeff Goldblum was the host of it. And he was, it was basically like, it was like you want to fast forward time. This pill will knock you out until, like, like, So open your calendar app and then select what day you want to fast forward to. And it's like, great, just take the pill and then it will fast forward to it. And then he like wakes up in a catatonic state like four weeks later.

And he's like, done. It's presto. And it has all these terrible side effects of like, you know, cardiac arrest, like not waking up, all this is funny. But it's kind of then in the execution to make it really good. But anyway, I think there's a lot of like great material here. And then I would just kind of prompt and go until you find like the kernel of the idea that you really like.

Cool. Yeah. So I think for one takeaway for people is just like people like SNL and Tim and Eric, like they've perfected the art of satire in a lot of ways. So if you let ChatGPT know, they're going to use that as the model and that's going to be helpful. Yeah. And I would, one hack I've been experimenting with is don't just use ChatGPT. Also try Claude and try Grok. Grok's like unhinged mode and fun mode and like I usually try two to three different models of like my initial idea and then depending on the which one I'll just use that. I would say overall humor wise chat GPT is pretty good but Groc sometimes gives me like insane stuff that chat GPT would so censor. Cool. All right. Let's continue. All right. So basically it starts to give me like boring scripts. You know, basically. like, okay, when I first tried Pupresa, a once a daily pill that triggers, eh, I hated this one. What was the next one?

I thought it gave me Pup, Prupterne. Anyway, it basically is like, you know, I found it treats all one pill and weights. I think I'm in love again. Blah, blah, blah. I didn't like a lot of these, but some of these were, oh, no, here it is. Sorry. I tried everything for my depression. Medication, journaling, meds, nothing stuck.

I just felt numb. But then I tried Pupresa. you know, once a day delivers a puppy within three to five days, instant serotonin. It's like not that funny. So then I think I start saying like, okay, give me like comedic examples. Let's see where this is. Okay. So then it started to give me like funny one-off ones.

And these are like the lines that actually became the body of the commercial where it was like Pupperman transformed me and my Babe Ruth card collection. You know, the irony is like. It, like, tore up all his cards. He licks my toes almost as much as my late husband used to. I found a beagle and lost custody of my recliner. He only pees in the things he loves. And so these are all, like, from here.

You know, and then I, and then it just, I was like, all right, give me, I said, give me more. You know, give me more in that line. And so then I was like, these are amazing. Keep going. So I just basically have it just give me a bunch of like zingers, one-liners. and some of them are really funny. Like this one was, he listens twice as good as my ex-husband

and only humps half as many of my friends. So that's actually, I use that line in there, but I couldn't get V-O-3 to say, humps my friends. So I had to say he climbs into the lap of half as many of my friends. And, you know, and then I just, I keep it going.

And basically I'm constantly refeeding my favorite lines in it, so that it kind of like, it learns and it updates. So, like, you know, I named him Earl. He farts in his sleep and follows me around everywhere, just like my first husband, Earl. I got hair loss, high cholesterol, but it's the first time I've been happy many years. So anyway, like, this is honestly like the perfect chaty-B-T thing because it's good. Like, 95% of the jokes aren't that funny, but 5% actually are.

And if you just prompted enough to say, like, okay, give me 10 more, okay, give me 10 more. Here's what I'm liking. Go in this direction. Make it unhinged. Make it like non-sequitores. It's just going to keep, like, I would say, like, probably 70% of the lines in this are chat GPT. But it's not like a one shot prompt, you know, of like, okay, give me this and it gives it out.

You've got to kind of work with it back and forth, right? I think one thing you can do, if you don't have the taste, you can kind of outsource taste and you could say, you know, let's say you like Seth Rogan. You'd say like create jokes that I think Seth Rogan would like. That's it. Exactly. Yep. Yep, create jokes in the style of Seth Rogen or like imagine your Bill Burr doing a stand-up comedy routine or, you know, like Bill Hayter or McDonald or. That's right.

Exactly. So, yeah, I mean, definitely all of those will be really helpful in creating that. I had actually tried another one this last week that or yesterday that went viral where I basically just took jokes from the deep thoughts with Jack Handy from S&L. And then I just reconstituted those jokes into, like, you know, V-O-3 settings. So that's that that also works. But you'd have to credit, you know, this isn't my original jokes. Anyway, so once we've got our script kind of locked in of like all our core lines, what we then want to do is create prompts out of each dialogue line on that.

So we're then going to, you know, in this case, like the first one is, you know, we know it's, I tried everything for my depression. Nothing worked, right? That's the first shot on here. So I'm going to take this into chat chagipit, and I'm going to say basically like, you know, hey, give me using this prompt structure. Can you extrapolate, you know, a prompt, you know, using this prompt structure. And it kind of knows the essence of because you've been talking with it this whole time. So then you paste like Sarah says blank and it's like make Sarah, you know, a middle age woman. in our 50s. And once you do this once, you can just feed it like Sarah says this.

Dave says this. And it'll just kind of like create people for you. It's super easy. And all you need is like the prompt structure for this. I, you can probably screenshot it right now on my screen. But I am teaching a full course on this. It's going to be like,

you know, 100, 200 bucks. It can be super cheap. And where I go through this like whole process, it releases in a few weeks. But basically it's like a prompt structure like this. It's very simple, though. You just basically, you know, like V-O-3, you don't need this level of prompt structure. You basically just need to describe what's happening. And it's, you know, you can do like the pose, the shot type, the camera type, like what's happening in the background.

But at the end of the day, like, it actually does not need complicated prompts. It's very simple. Basically, you just need an overview of what's happening and then the dialogue that that guy says. So then we, it gives us, you know, kind of shot by shot, prompt by prompt, each one in the prompt list. So that's this. We take it from chat GPT and then we kind of paste it and we just make sure that we're in V-O-3, which is like the highest-quality model. We only do one output per prompt and then we hit enter. I'm not going to hit enter because it's about $2 to $3 per shot.

And what's to deal with V-O-3 and audio? Sometimes it puts out audio and sometimes it doesn't. Sometimes the audio's whack. Like what's your whole? Yeah. Unfortunately, it is a slot machine. No matter how great you prompt and I, you know, all like the pro tips, it's still sometimes randomly like they won't talk at all.

I'm sure they're fixing that. I've been talking with the Google team. They're like obviously actively aware of that problem where there's no audio. And then they're also aware of the subtitle issue. I have found that if you don't include quotes, so actually I should, I'd learn this later, but don't include quotes and then it will be less likely to generate like weird gibberish subtitles underneath. So that's pretty much it.

And then basically I will go back between Chatibit, my original script, and then I will just go shot for shot like with each one on here and then just run it one at a time. The reason I like to run it one at a time is because it's so expensive. So I'll kind of get feedback like, you know, is this working? I don't think you can hear the audio, but in this case, like, like she's actually not talking, so I just had to run that again. And this one, this was a little weird because he, like the UPS guy is delivering a puppy through a house into, you know, so it's like, it's, you know, then I have to like take this

prompt and like copy and paste it in a chat GBTBT and say like, okay, he's actually entering through the door. Can you redo this prompt so that he's entering in a house and then, you know, you just kind of go back and forth. So use chat GBT always or your favorite LLM of choice to do the heavy lifting. And then you copy and paste the prompts into here. This is what I found. Also, it's worth noting that, like, this is all text to video.

There is technically, like, images to video that they have or ingredients, but these do not work that well yet. They're just not that good. So what that also means, though, is that there's no character consistency. So that's something that will be solved. Like, eventually, you know, they're going to have, like, you can just upload a bunch of photos, and then you can make them talk and you can make them walk. But that is not, unfortunately, where it's at now.

So just kind of optimize for like you're never going to see the same character twice on the screen. If you want to have a similar-looking character, you can do that. You basically just have to describe them in detail the same way every time and just try and, you know, hope they look similar, which it mostly does. Like, you know, an old guy with short gray hair, you know, like a UPS guy, you know, a white guy in his 30s with a mustache and a beard and like strong chin with muscular arms. Like get super detailed. And of course, as always, like have chat GPT like do those details for you.

Okay. So you pump this all out. First of all, how much do you think this cost do you? It was about 500 bucks. And that I knew was like the viral kind of formula at the same time. It was basically like, so like I did used to work on pharmaceutical commercials as a commercial director. The shoots would range anywhere from like, 100k to a million.

So I just split the difference and I was like, okay, I used to make, you know, $500,000 pharmaceutical commercials. I now make, you know, this took me like $500 worth of credits. So that's kind of, you know, what I knew would be the viral hook. And then, you know, just went through iterative with shot after shot. I'm going to show you the timeline here now. So this ended up being, I want to say like one. So it was like 10 or 12 shots.

let me turn this down a bit. You won't be able to hear this, but basically, you know, it just kind of goes shot by shot. And I really wanted to make sure it kind of felt normal. So another thing you can do is like prompt camera movements in here. I think that's like the shots that like feel the most like non-AI are probably the ones with like the coolest camera movement.

So for instance, like this one was like amazing. And I prompted this like camera push in or dolly in. And then it's like zooming in. I'm also prompting, or chatchee-T is prompting her emotion. So in this, it's like describing it as like she coyly, like, quips her response, aware that she's making a joke about her husband's infidelity. And like, it comes through with that. It's pretty crazy.

You know, this one's more of a static shot of like old man and chair. You know, and this one I prompted it to like at the end of the clip, she glances up and there's a pee stain on her kitchen ceiling. So you really can get really granular, like with the details on this. Not all of them are that complicated. And so you're in Final Cut Pro now. Like, why did you decide to put this in Final Cut Pro? And, you know, is this the only option?

Are there other products that people should use? No, no, no. Honestly, Cap Cut is probably just as good for this kind of thing. I'm just kind of used to Final Cut Pro. And, you know, like, people use Da Vinci as another one that's like, if you want to go beyond CapCup, but you still don't want to pay anything, There's something called Da Vinci Resolve, and that's also a free, like very, very top tier one.

And as you can see here, I generated, I don't know, maybe like 30 clips or so to get like 10 good ones. So it's like a three to one ratio maybe of like best generations. Actually, I didn't download all the ones that were bad. It was like a five to one ratio. And you can see like, you know, this is another version here of like the Miami housewife. And this is like multiple variations of the guy in the chair, right? totally okay so you stitch it together and you know where are you getting the audio from using like 11 labs or how did the audio end up again well no that's that's what's pretty incredible

about V-O-3 is that it it generates the audio for you okay great so you just it ended up generating the video and audio that's right that's right you know and so you basically just say you're cinematic shot and then you say grandma nora says i named a merle follows me everywhere blah blah blah and then it just it spits out now of course the problem is like one it sounds really thin like they don't have like a deep EQ spectrum on the voices that's okay there's also obviously no voice consistency um you know so like like like i was saying before like if you don't quite like grandma's performance like you just have to hit enter again maybe make some tweaks and she's going to show up in a different thing. But obviously, like, this grandma, she looks, uh, pretty similar to this grandma. And so you can get,

you know, clearly you can get some, some pretty good consistency. Like, you know, her like brooch or whatever this is is a little different and like the puppy's a little different. But anyway, you kind of get the gist, right? Yeah. Totally. And so then you finished it up and you posted it on X? Like, that was it? Yeah. For me, it's like, it's, this took. It's, it's, this took me probably like half like half a day to a day probably like six to 12 hours or so to do all this I but I'm not thinking like when I'm getting coffee and like going for a walk with my dog and stuff to kind of like break up the monotony I'm always thinking of like what's my how to like so at least on X you don't have to hook them to watch a video like it's very difficult you actually

have to hook them with just the headline like your headline has like 0.2 seconds to get them to watch what your content is. And then your content has like point or there's like two to three seconds to get them to stay for the whole video. So like the first part of the funnel is like what's something that's provocative with this headline that gets them to like engage with a few seconds of my content? So for me, it's always like in so. So Mr. Beast, you know, like he always talks about like the title of the video is more

important than the thumbnail. And the thumbnail is more important than the actual content of the video. because if he can't get you to like hook you on the title he's not going to get you to really engage with the thumbnail and if he doesn't hook you on the thumbnail he's not going to get you to watch the full video so i would i would almost say it's kind of just as important as the video you're creating is um is is this do you have a hook for this um so for instance like for this you know it was uh i used to shoot 500 k pharmaceutical commercials i made this for 500 in v03 credits in less than a day what's the argument for spending 500k now steal might prompt below. That's right. And I break down why that's so good. Yeah, please do. I'd like to hear your perspective because obviously you're the clickbait master as well

on X. So the hook is, I used to shoot 500K Pharmaceuticals. That's kind of like a low-key flex because it's like, all right, this guy is like legit. And then it's like, whoa, I was able to do this for $500 with V-O-3, which is like a bit of trending dragging, tracking. trend jacking, like their V-O-3 trend. Plus, like, it only costs $500. Also, the $500-K to $500, like that symmetry looks really good.

Questions work really well on X because it generates replies. And then that just feeds the algo. And then steal my prompt is just like, here's, you know, check out this value. And it makes people want to click in. And when people click in, that also tells the algorithm that this is good content. And then you have like the visual of, you know, and then you crushed it on the video. So obviously like, you know, yeah. Yeah, let's actually look real quick on some of my other viral posts because I feel like it'll show a trend of like how I'm kind of getting things to go viral on X.

It's a little different on other platforms. But, you know, AI video quality, just 10x overnight. I'm speechless. Cling 2.0 just dropped. And I've already burned through $1,200 in credits testing its limits. I've never seen motion this fluid or this accurate. Here's how I made this video step by step. And of course, I have like the prompt thread after there.

This one was crazy. This was the Lord of the Rings studio Ghibli thing. What if Studio Ghibli directed Lord of the Rings? I spent 250 in cling credits and nine hours editing the fellowship trailer. And I'll show you exactly how I did it. And then this one, I took this one down. This one got 22 million views, but it was a similar like, you know, basically like every you know cinema just changed today cling 2.0 allows us to like this here's my

step by step process so like i think that's kind of the at least what i found is like you need some sort of provocative statement here's what i hate i don't think anyone should use like this is crazy hollywood is cooked oh my god what the fuck you know like yes it works that's the problem of why everyone does it and and i would say you actually should do that but not with those specific words you need to find like your own kind of words. So for instance, I just made another one and it was like, what the fuck did I just make? Like this is my most unhinged video I've made, you know, and then it's like, I gave it one of the dialogues, AI comedies are about the 10x of views and network TV. Anyway, if you, if people just scroll kind of on my different posts, I kind of have a good, oh, this was actually

another one. This wasn't my video, but I said, I've been a professional filmmaker for 15 years and it's getting very difficult to tell if this is fake. In what world is not all AI generated media in two years? Similar. I mean, you have a similar kind of format, and I think it's look at how other people like you are doing the format and then just apply the video thing. I mean, it's insane.

Like, you're literally generating millions and millions and millions of views on content that you're creating. Like, how powerful is that? PJ, I want to end with, okay, so you've outlined this, you know, format, which is basically start with chat cheap, to create your script, throw that into Google Docs, from Google Docs,

go back to chat GPT to get the prompts for VO3, and then take the V-O-3, put it into Final Cut Pro or Cap-Cut, and then do this, you know, sort of clickbait-slash hook. We'll call it a hook. Create a hook and post it on X, and then you can bring it to other platforms

like YouTube and stuff. but you've revealed all that. What does this mean for someone listening to this? Meaning, okay, I want to create a business around this. I see the opportunity. Like, where do people go from here? Yeah, that's a great question and something I think a lot about. One is because I'm still figuring out too.

So I'm going to give you like 10 confident answers of the easiest ways. 10, you know, 10 ways you can start making money tomorrow using V-O-3. Like, I'm probably going to make that listical or whatever. So like, yeah, I mean, here's my list of like 10 ways you can monetize V-O-3 and content. So for number one is obviously just use VO-3 to build a brand for yourself. This first one is more of like just use this to get into the ecosystem of creating content that in a general sense, like, is content you're proud of and can lead to downstream work? So then let's talk about sub-nitches under that.

So you can attract direct, you know, kind of clients that want similar commercials. So for instance, like, I probably could make a less viral version of this video. And it's just an actual, like, boring client pharmaceutical commercial. And then I could just like direct to consumer, like hit up all the different, whether it's agencies or media buyers or like pharmaceutical. companies directly. This is a bad example because I don't think people should be making per se AI pharmaceutical commercials, although I'll tell you this, like they're all scripted bullshit regardless. Like people who are like, well, it's not authentic testimonials. It never was authentic testimonials.

Like those people are making like $2,500 per day to just say whatever the producers tell them. So I do not have any moral qualms about this. So anyway, you could do that. You basically could just create a brand, whether it's pharmaceutical commercials, or whether it's like, I think food products are really smart. You could just go to different like beer companies and create like crazy cinematics for that. Like there's so many people on X that are like posting their exact prompts for like crazy food orbit shots. You could, you can make that and then you could just pitch it to like different restaurants, different kind of like, you know, feastables like CPG brands. Like they all want crazy content involving kind of their product.

You could do it with underwear brands. And so I would say like, you know, there's there's a lot of ways, a lot of brands that would love unhinged special effects kind of shots that you can do with AI that all these agencies are like they could never do for those budgets. And then you can charge probably anywhere from like five grand in the low end. I don't recommend people do content for less than five grand because even though this stuff is easy, it's still your skill as a filmmaker is worth the time. So like even I can make a bombastic statement like this cost. me $500 in credits, but like it's the whole Picasso metaphor of like, you know, he like draws on a napkin in 30 seconds. They're like, why are you going to charge me like 40 grand for it? It took you 30 seconds. He's like, no, it took me like 30 years to understand how to do this and, you know,

take it or leave it. And I kind of do think you have to have a little bit of that arrogance in, in an age of like compression going to near zero with like, you know, the commodification of like filmmakers and production companies. So that's why I do harp overall. and like you've got some weirdness about you. Lean into your own interests and weirdness and niche and then figure out how to like work with brands who are the at the end of the day, the ones who have money to spend to kind of productize your unique point of view into commercials that you find entertaining, you know, brand work that you find entertaining. Because if you do, I think other people will as well. It's just and then it's like all about finding those niches. So point number three,

build a portfolio and let agencies work with you. So this can either be super general where it's like mine, where it's like a bunch of different types of, you know, commercials. But I'd say if you're more starting out as a filmmaker, like I said, it's like really keep it niche to what interests do you. Like say you really like knife commercials.

It's like great. Go target, you know, like knife companies and do the like try. I'd also say this. Like if people are like not sure of how to tell great commercials, you know, Steve Jobs said it best. great artist copy or good artist copy, great artist steel. Like shot for shot, at least in your own internal, like, when you're making a first couple

commercials to like build out your portfolio. I don't care. This is very controversial, but I would say like just rip these shots, shot for shot. Like upload a screenshot to Chapman GPT of like the first frame of the commercial and say, break this down into a prompt. And then like, boom, you get your first shot. But don't do it for another knife commercial. Then do it for like a boot commercial or something like.

like that. Something adjacent to where it's not like a direct rip off. It's just kind of like the spirit of this. So it gets the pacing and the flow. And then, you know, like I really think when you work with templates of award winning commercials and you tweak them and you adjust them and you make them unique on your own, that's how you can like instantly level up your skills as like a filmmaker editor is when you're kind of copying the grates. And then and then over time you find your voice. Like, like I don't anymore have to direct due copies. But I totally when I started my career, Like I was like, okay, I'm going to take this award-winning commercial and I'm just going to reapply it to this new product. I'm not reinventing the wheel.

I'm just taking, you know, I'm using the coloring and the lines kind of thing. Point number four, create a narrative series and do brand integrations in universe. Okay, so this is one of my favorite creators. I'm going to pull him up on screen real quick. His name is Neurlvis. One second. I thought you're going to say his name is PJ. One of my favorite creators.

His name is PJ. Can you see this? Yeah. Okay. So Neurovis is a friend of mine. He, I mean, six months ago, he had like no views on his content. And with him then, he's grown in just a few months to like 800K subscribers. Some of his videos have like, you know, 18 million views.

And he's got the craziest stuff. So it's like a weird alien, which, and he'll do like parodies on our shows. So for instance, this is like how. hunters but in this weird alien universe pretty it's one bedroom nine bathrooms 20,000 square feet it's walkable and runnable to deedle it's got two infection rooms

and a heated freezer on site they don't list the prize because none of us can afford it let's check it out so immediately when you walk in they'd gone with fancy tire store this is incredibly it's just like the weirdest show ever I absolutely love it and then they do like street interviews as well

what's your go to move in the bedroom sneezing. Hello? Okay, that's the first. I get on my knees to sneeze if you know what I mean. Very, very, very, very weird. And so he's built out this entire, he's called it the moniverse because it's like this whole like a thousand years from now, everyone's wondering like, were humans real?

And it's kind of this whole like, you know, they're doing investigations in it. Like if you just go through the channel, it's fascinating. But I think like how he's going to be able to make money. So he makes money right now on merch sales. he's got a Patreon, but actually, like, if you really wanted to monetize a crap out of this, he could just do product integrations where these aliens find, you know, artifacts from our time. And it's like just, you know, like Tabasco sauce. Like work with Tabasco say, look, hey, I get, you know, whatever, like 18 million views on my video.

What's it worth to you to have the aliens like, you know, find a Tabasco sauce and worship this? Or some sort of like brand integration around that. Obviously, I wouldn't tell audience members, like it's easy or quick to kind of build an entire universe like this. But it absolutely, like if you really don't want to do commercials directly, you want to tell narrative stories, you can absolutely integrate those product placement into your stories. And then, you know, just do it on your terms, make it still funny, make it still brand friendly. And then you can monetize that. Another reason why this works is he's taking a popular social format, i.e. Man on the Street videos or the Zillow videos. Or he's

he kind of has like a mock Joe Rogan set. And then he's doing it with a twist, i.e. alien. So that's another way to do it is like find what when, you know, always be on the lookout for a social format that's really starting to take off and then think, how can I do a twist to this? And then yeah, I agree like the aliens wearing a Rolex sell it to Rolex or whoever. Exactly. Exactly. Exactly. Exactly. Okay. So fifth way to monetize, obviously sell courses. I don't like recommending this.

because it's like, how do you monetize being a marketer? Well, you sell courses as a marketer to other marketers. Like, okay, so like, it's just an MLM? Like, what are we doing here? So anyway, yes, obviously you can sell courses. Oh, info products is really what it is. So, you know, it could be a course or it could be like a PDF or a digital product that you're bundling up and then you're selling.

That's right. That's right. And number six, do consulting with larger companies. So there is a few friends that I have in the space that these guys make like six figures, meaning with Fortune 500 companies and other companies just saying like, okay, we figured out how to not just be like, create great content with generative AI, but we've also figured out how do we keep it within your legal compliance constraints? So like they know exactly the models that are kind of give you indemnification for, you know, like your company security procedures. Also, you know,

just in general, like, how do we work with your company to integrate generative AI? Lots of lucrative things. I think, you know, it's a whole separate skill set to be like a successful consultant, but it's definitely a way that you can learn the skills and then just start hitting up these companies to say, hey, let me do a $1,500 training and et cetera, et cetera. And if you're interested on pricing on that, it's pricing. The pricing tip is like the scale of the company, you charge more. That's it.

It's the same content. If you're doing it for a small company, you charge a little bit, if you're doing it for big company, you charge more. Okay, number seven, build a sketch comedy channel. So this is not something that's easy to monetize, but I do think that that's the opportunity that, you know, you have right now is like doing a key and peel style sketch comedy show. The only problem is like it's a bit harder to do brand integrations, but TikTok actually shows that this is possible if you can get a big enough audience. So I don't know if you've seen like bang energy drinks. I see these all the time and it's annoying as heck. But like basically at all points in the comedy bits, they have like a product integration and, you know, it works.

Eight do narrative films. So obviously like I have a 25 minute TV show that's coming out on the story of Jonah. You know, you can do a narrative film for like long form content. I'm actually not that bullish on long form content with generative AI because I think the space iterates. It's too fast and like the first bit of your film can look good and then the last bit of your film can look bad. So I typically don't recommend trying to do the old Hollywood model with generative AI, especially if it's like 90 minutes of content. Like don't chase that. I think creating like episodic weekly content is by far what's like the new economy, the new creator economy.

Like people's consumption habits these days is like 80 to 90 percent like just social episodic UGC content. It's not, you know, sure, we still watch shows. but like there's only, I don't know, it's just like you can compete in a huge market, which is like really easy to make weekly content. You don't need big budgets or you can like try and, you know, do the old Hollywood route of raising, even with generative AI, it's still like hundreds of thousands of dollars to create like a feature film or something like that. Like, it's not easy. Trust me, we've explored it a lot.

I'm not convinced that like long form narrative content is the best way to apply generative AI. But weekly, weekly content's far better. Also, pitching brands on narrative content would be number nine, which is basically you could just say, you know, like, we'll do this, you know, kind of alien-style universe, like, but with your brand. We'll make funny content, but like all, like before, all the relics and artifacts are just in your brand. We'll do a whole, you know, a 10 episode narrative series. It's like two minutes of pop and, you know, charge you 10, 20 grand on this. And then lastly, like, it's more niche, but like picking a small sub-nitch, like, for instance, And it's like we're doing the story of Jonah, which is like a Bible content. Look, it's like open sourced IP, if you will, like the Bible. It's got like 2 billion daily active users, you know, like engaging in the content. And you can make any story you want in there. So I actually think it's a really, really great because the supply is low of content that's like Bible films and the demand is super huge.

Obviously, you can find other niches like this. But this is a really great example. Like I've seen so much like millions of views. for just like faith-based content and everyone like eats it up even six months ago when the quality was bad they're still like oh this is amazing so there's also a lot of monetization there working with studios to make like faith films and stuff like that this guy's the limit these are just 10 that came off the top of my head at the end of the day I think the biggest advice is basically just like do what fascinates you create uh copy the frameworks of what's really successful

and apply them in a unique new niche that's similar to you follow the instruction that we kind of outline here on a technical basis. And then, of course, you know, follow my X and subscribe to my newsletter. I do constant updates, tutorials. I've got a course coming out in a few weeks. And, you know, just here to help. So always open to people reaching out to me and asking questions and such. Yeah, I would say my two favorite ones are using V-O-3 for your personal brand.

So, like, an audience is worth a lot of money. And if you have a niche and you have an idea of where you want to take your personal gram like what sort of short stories could you tell using these tools to get a lot of followers in a short amount of time that trust you. So that's one. And then two, like this opens the door to a huge number two, basically creating commercials for different niches. This opens the door to so many different like vertical niches that wouldn't have this level

of cinematography. and couldn't afford a $500,000 agency for a commercial. So, like, finding a underserved niche, I don't know if it's like nursing. I've got one for you. It's book talk, Romancesi talk slash, you know, kind of fan. Yeah, Romancey. Basically, like, reaching out to authors and doing book promos for them, doing scenes from their book, huge, huge.

Just because of how, like, viral some of these Romancescy series are, they'd pay serious money for you to create more marketing materials for their books. There you go. So, I mean, PJ, we'll include your social links where people can follow you in the show notes. This definitely got my creative juices flowing and appreciate you coming on and sharing some sauce. Yeah, no worries. Hope to be back in the future with more amazing tips. Just great, great listening to you for the last couple years and honored that you finally had me on the show. Thanks, Greg. Of course. Thanks, BJ.