The Startup Ideas Podcast - Growth Genius Leaks Million Dollar SEO Plan

Starting point is 00:00:00 Hell yeah. Jackie is on the pod. I'm so happy. He comments on this YouTube channel, but he's never been a guest. He's an SEO savant. The guy knows how to grow. He's wearing green for growing. I'm wearing green because, you know. Let's go. Let's go. He's Canadian. I'm Canadian. There's a lot going on. Jackie, what are we talking about on the pod today? Yeah, I got a ton of stuff for you. I got a ton of stuff like how most AI companies are leaving money on the table shouting out Peter levels for not monetizing properly. We got how to research and market your AI company for free on like stuff like Reddit doing stuff that won't scale. Not safe for work. AI only fans, adult niche stuff, which I'm heavy into right now might not be, you know, everyone's cup of tea, but a lot of money in there. And we can touch on, I don't know if you guys care about this, but like how we were growing our paid community. And we just were about to hit 80K this month.

Starting point is 00:01:06 And it's insane. So we can talk about that if you want. But I'll let you drive, Greg. Where do you want to go? Let's let's go. Let's let's we've got around 45 minutes. I actually want to hit on every single one of those topics. So let's start with number one.

Starting point is 00:01:43 Okay, okay, okay. So I got how AI companies leaving money on the table. my example is interior a.com by peter levels sorry peter i love you we talked about this in the past but it's about 50k a month that he's leaving it on the table based on my calculations based off what i did with my own companies and it involves a lot of affiliate and i don't know how you want to go go through this i got some i don't know word documents open yeah let's just you mind sharing your screen and we can. Sure thing. Let's do it. So, InteriorA.I.com, DR 58, which means unbelievably strong domain. I think what he's got here is, well, DR60 now, not much traffic,

Starting point is 00:02:36 not much organic traffic. So what I believe he needs to do is he needs to create like a blog section on the site and just create affiliate content for it. minimum 10K a month, easy. I did that with far and away, my own DDC brand, with a bunch of AI content. It got absolutely trashed by Google because it was AI content. But I think what Peter should do is probably approach like a true editorial, come from a true editorial standpoint.

Starting point is 00:03:17 We ranked for keywords like best knitting machine. I don't know. He could probably go for best recliners, reclining so far, et cetera, et cetera. And we were able to generate something like 11K right before we got hit by Google. So and this excludes, you know, display ads, so on and so forth. Display ads were doing like, I think 10K also in February. So in total, we were doing only 20K a month. but that was with a DR, DR 38.

Starting point is 00:03:52 So with a DR 60, I can probably safely say you could do up to 15K a month in affiliate commissions easily. And there's tons more idea. Like if you create a directory like Yelp for interior designers easily rank, best interior designers in LA. That is right for the taking right now. It would be insane if he doesn't target it. It'd be almost irresponsible if he doesn't target it, if that makes sense. And on top of that, what I used to do is if we rank for keywords such as best knitting machines, we'd reach out to Amazon suppliers, pitch them, hey, Addy, if you want to be number one on this list,

Starting point is 00:04:41 you'd have to pay a flat fee of, I don't know, one to two K a month. And that's actually a majority of where our money is made. I call it retail rank and rent for affiliate content. Keywords such as like best office chairs and reach out to Herman Miller, make them pay you X amount a month. This you can easily get up to 20, 30K a month just from ads, just running these product placements. It's disclosure is required based off of FTC rules, but it's an easy asterisk, I think. and I think not many companies are utilizing this. Most AI companies are not.

Starting point is 00:05:21 If you're just a typical B2B AI SaaS company, you can go after keywords that like Zapier goes after. I think I have one as an example. Keywords such as best website builder Zapier ranks for. It's insane. A keyword such as best website builder typically draws in anywhere from 25, to 50K a month. So this is just how

Starting point is 00:05:48 several software sites that I know of are not utilizing it. But Zapir does a pretty good job. You could probably just imitate them and just copy it, in my opinion. So go back to the document for sec. Why isn't Peter levels

Starting point is 00:06:11 doing this? Well, I did slide into his DMs. I and talked to him about it. He saw it more as spammy, but I think you could approach it in like a real way. You know, higher interior designer,

Starting point is 00:06:29 write about these, I don't know, high ticket affiliate content niches such as like larger pieces, I don't know, best infrared sauna, best, I don't know, sofas,

Starting point is 00:06:42 leather sofas, stuff like that. And handwriting it. Don't maybe use AI, assist the human edited type of stuff. You don't really have to go pure AI spam because then your chart will look like this, you know? Feels bad, man. But you know what?

Starting point is 00:07:00 It was only this, my domain was only hit on a sub-directority. Hence why I suggested that you put it into guides instead. So Google will just hit the guide sub-director and not your whole domain. Because this business is still operational far and away. and it does like significant revenue every month. So yeah. So did you see my little kerfuffle with Peter Levels the other day? No, I didn't.

Starting point is 00:07:27 What happened? So and I prefaced it with I love Peter Levels. Like he's on my Mount Rushmore of entrepreneurs. So I saw he tweeted here. Let me pull it up. I'll share my screen real quick. This is what went down because I'm curious your thoughts on it. Quick ad break.

Starting point is 00:07:47 Let me tell you about a business I invested in. It's called Boringmarketing.com. So a few years ago, I met this group of people that were some of the best SEO experts in the world. They were behind getting some of the biggest companies found on Google. And the secret sauce is they've got a set of technology and AI that could help you outrank your competition. So for my own businesses, I wanted that. I didn't want to have to rely on Mark Zuckerberg. I didn't want to depend on ads to drive customers to my businesses.

Starting point is 00:08:20 I wanted to rank high in Google. That's why I like SEO and that's why I use Boringmarketing.com and that's why I invested in it. They're so confident in their approach that they offer a 30-day sprint with 100% money-back guarantee. Who does that nowadays? So check it out. Highly recommend boringmarketing.com. Hit me. Can you see my screen?

Starting point is 00:08:41 Yeah, it's kind of small, but I'll expand it. I'll uh zoom in for y'all so i saw this tweet oh no paid about no paid right no paid yes i saw that no paid so he goes my mega hat so he created this hat make your upgrade again is going viral everywhere now getting lots of clones but i'm ranking so number one so that's really nice first physical product i made it's going really viral he's selling one hat per hour $840 a day. He's super stoked. And then some, this guy, Alfred Simon, says, why don't you create a Google account and start bidding on it? Simple search ads targeting the same keywords to shopping campaign to get more

Starting point is 00:09:25 exposure. If you won't, others will do it. Some already do. And he showed a screenshot of it because there's someone on Etsy who's basically copying it. So Peter Levels goes, ads never work for me. I'm a hundred percent organic guy. And then my take on it is like, I don't, I just don't understand the I'm 100% organic ads don't work for me point of view. So he goes, I always try, but it never work. I just spend lots of money and it doesn't result in sales. I think my apps might be too organic in nature to ever work with an ad source audience. I also hate ads myself and have you block origin and one block. So that might explain the mismatch. What do you think? I think it's different for consumers.

Starting point is 00:10:11 and maybe SaaS products. SaaS keywords are super hard to make it work. And I think as an indie hacker, I kind of might even agree with him. But in this scenario exactly, with the make Europe great again, he definitely has to run ads. It's a no-brainer.

Starting point is 00:10:31 But I actually think there is a place for testing paid ads for even B-D-SP space, even despite it being very expensive. because then I think historically what we've done is we would run ads on a target keyword and we would see the conversions on that. And after if it's pretty good, if it's a pretty good keyword, then we were targeted in SEO, if that makes sense. It's like a why not type of thing.

Starting point is 00:10:57 You don't have to spend too much, you know? As long as the data is significant, I think we're a okay to proceed. You know, that's all you have to do. If you were Peter Levels, how would you, think about doing paid marketing for interior AI, let's say. And how much money do you think's on the table, honestly, in paid ads for his description model? Or just, yeah, okay. Yeah. I mean, if you just throw interior AI into the, into Ahrefs, you could probably take a look on. I'll share my screen again. Yeah. So if you just take a look at his keywords, AI interior design,

Starting point is 00:11:40 design. Yeah, it's pretty cheap, honestly. 0.78. And one mistake I think a lot of SaaS companies face is they would run paid as directly into their homepage. You need a dedicated landing page because ranking on Google is different than like a super CRO page. You know, you got to have something hella converting, like a squeeze page on for everything paid. But his keywords, these CBCs are completely fine. I think anything under a dollar, especially like in the 29 cents, it's a, it's a just try it type of thing. InteriorA.I.com slash lander, you know, just a squeeze page, get an email in there, get a free trial in there. Yeah, no brainer, I think. No brainer. Also, if I was him, I would do some creator stuff, like get a couple dozen creators, pay them. you know, 500 to 1,000 bucks a month to create, you know, sort of like TikTok shop type

Starting point is 00:12:50 content, right? Like interior AI is such a, it's such a viral concept. It's so cool and interesting that I think it would fly on platforms like IG Reels and TikTok. So I think you know, getting some of those to do some of those people to do videos and then reusing those videos as ads to me make sense. Yeah. And I think, well, this came organic. So what happened was someone did create a TikTok and it went viral and he got a ton of sign-ups from that. But he just kind of just took it and then didn't try to replicate it. I think that's why he's got a very organic mindset. Honestly, I do too. Like why spend money when you can hopefully get it for free? But I think you can, you know, put your thumb on the scale and probably push people towards,

Starting point is 00:13:42 you know, that virality direction at least once in a while. Yeah. Yeah. Whenever I, whenever I see a organic piece of content generating a lot of sales, to me, it's not like, my first reaction is, okay, how can I reuse this piece of content and put paid spend behind it? Yeah. Because you validated it. Yeah. It's like the ultimate. ultimate, probably meta or TikTok ad you can run. You could just run, literally just boost that probably and it'll convert. Yeah, why not? Why not?

Starting point is 00:14:20 I think his interior AI.com does, I think, 30, 40K a month. Put 5K of that into budget, test it out. But then again, he has a lot of other things going on. that's probably why he doesn't manage to do all these things. If it's like just one thing, I'm sure, then we can give him a bit more flack for not focusing on it, you know? Totally. Yeah. All right.

Starting point is 00:14:51 Anything else on Interior AI before we move on? Yeah, I think besides the affiliate stuff and paid ads, those are pretty big ones. But that's it. That's it. All right, let's move on to the next topic. All right, researching and marketing your AI company for free. It's a super easy H.R.F. search. I'll just share my screen and just, we can take it from there.

Starting point is 00:15:18 Keyword Explorer. All right, here we go. So all I did was I went to H.R.R.F. Keyword Explorer. You can do this in Sem Rush. You can do this in other free tools. All I did was type in Best AI and let the tool do the rest. And what we're looking for is, A, if you already have your own app, then I would find the keyword that best relates to your app. If you're still in the research phases, they have this nice, neat little graph that shows like where it's heading.

Starting point is 00:15:50 So you want something that's, you know, exponential, something juicy like this AI video generator. That's probably something you could target. However, most people will think, hey, Jackie, what do you? talking about. This is so competitive. How am I going to create something like this? You know? Well, I think Peter Lovell has, has been working on AI and video generator. I'm sure anyone can plug in play nowadays. It's so easy to generate. Did you do an episode on it too? Like an AI video generator? I've talked about AI video generators, not a few times. Not a full episode on it, but it's,

Starting point is 00:16:30 I have talked about it and it's totally doable. Yeah, yeah. So something more of like grindy you can do is if you notice the front page of this keyword, it is all super competitive domains like Zapier. You're not going to outrank Zapier and nor are you going to be able to pay them off and rank number one. But if you see number two, we got Reddit there. That's where we come in. And if you click in here, you'll notice you can share your thoughts.

Starting point is 00:17:06 And that's exactly what everyone should be doing. All right. You should be sharing your app in Reddit. However, you have to be commenting from a third person point of view. You comment whatever. It's like, hey, I actually used, I don't know, indexes of free AI video generator. Check it out. and do not, whatever you do, do not link to it.

Starting point is 00:17:35 Because link automatically flags stuff on Reddit and then you're going to get your account clapped. So all I recommend you do is, you know, just a text, text comment, no links, comment your branded keyword. And next up is you can either ask your friends to give it upvotes or there's a ton of I'll vote services out there. I'll vote it. Rinse and repeat.

Starting point is 00:18:02 Do this across all the keywords that are relevant here. That is relevant to AI video generators. All the long tails. And just reap the benefits. Why you know this works is if you search for any VPN keyword, you'll notice the top comments are always NorthVPN. These guys are already dominated. it. So all you have to do is replicate what NordVPN is doing in the AI niche because no one

Starting point is 00:18:32 is doing it in the AI niche for some reason. It is so easy and you're able to beat out Zapier, Sintasia, even YouTube in the search engines. Like where else can you manipulate Reddit comments and just like get free traffic nowadays? It's probably only short form content or Reddit. That's how you can beat the big guys with, you know, VC budget. But this is, this does not scale at all. But you can get your first 50 or 100 users from it. For sure.

Starting point is 00:19:11 And I think the other thing about, I mean, we can go into this, but like the keyword volume on all these, on AI stuff is like up into the right. So, yeah, look at it's huge. It's only going to get more. Yes, sir. And yeah, I think another one I found was AI voice generator. Holy cow. And it's number two is always Reddit.

Starting point is 00:19:35 I don't know why Google is prioriting Reddit so hard right now because it's so easily manipulated. I know because we have to do it. But yeah, it's insane. And if you just want to, if you don't even want to develop an app like this, all you have to do is join an affiliate program of another AI app and then just promote theirs. there. It's that easy. Yeah. And a lot of these programs pay anywhere between 20 to 50% MRI, which is insane. Yeah. For a couple comments and a couple friends are voting you on Reddit.

Starting point is 00:20:13 Why not? Yeah. Share your thoughts, guys. Share your thoughts. Yeah. I think that one's kind of crazy. That one's kind of crazy. And it's the only way I think nowadays for you to beat out these VC funding companies because they're probably bidding on these keywords on Google. And look at the CPC. 1.5. Uh, do to do. Where is this one? 1.2.

Starting point is 00:20:40 So that is actually pretty expensive compared to, you know, earlier our example with Peter Lovell's interior AI, which is at like 20 to 70 cents. These are insane keywords because they have best in the keyword. So it's a higher buyer intent typically. But yeah, now you can capture a bunch of volume just from Reddit, just from Reddit comments. Golden Age right now. Like, imagine getting free traffic, free high buyer intent traffic from Reddit. Yeah, bonkers.

Starting point is 00:21:14 What are other, while we're in HRFs, like what are other ideas you have around beating VC funded startups? So it's just, you know, it's getting, you know, you have these A16 Zs of the world that have more and more capital. Some of these startups getting more and more funded. You know, you're a man of the people. You really are. How do you use tools like HRFs to arm you to beat the big guys? I think typically what I do is, let's say you have an AI detector. You just open up this like search results and find stuff you can replicate.

Starting point is 00:21:58 Like, I don't know, like find stuff that they don't have full control of in the search engines like Reddit, stuff that's like UGC. And even if you're, even if this subreddit doesn't allow comments, it shows that Google is prioritizing Reddit in search engines. And then you can replicate that in other industries. There are other search results that don't show Reddit. So it'll show Quora instead. And then that's when you attack Quora. There are certain search results that show LinkedIn Pulse, medium, all these like free UGC kind of stuff. Kind of grindy.

Starting point is 00:22:37 But yeah, I think you just have to find these small little, I don't know how to, small little hacks that A16Z funding companies aren't going to touch. because they probably think it's not on brand. They already have like a, I don't know, head of brand on their team. And they're like, yo, this is not a brand. You can't be out here doing this. But, you know, as an indie hacker, solopreneur, you can get after it there.

Starting point is 00:23:05 So you have to do things they're not willing to do. And that's probably like, looks bad. Like the optics aren't great. That's pretty much what I do. Yeah, I mean, even Peter Levels, like you talked about, like one of the reasons why he didn't want to, to create that SEO content is he he was feeling like it didn't align with his brand basically yeah but if to get ahead you just have to ignore the brand signals i guess to start and then

Starting point is 00:23:35 once once you get up to the six-figure MR then you can revisit that you know and then yeah why not also it's like do things you know i'm against this things that don't give value to the user, but if as long as you're creating value to the user, like, for example, the guides that you're talking about, or even sharing your thoughts on Reddit, as long as they're giving value to whoever's consuming the content, fair game. Mm-hmm. Mm-hmm. Yeah.

Starting point is 00:24:08 I'm shocked that more people aren't doing this, because if you go into these subredits, number one is like, like, sorry, let me share the tab. like they're recommending stuff and using URLs sure but it's just not great you know it's right for the taking I'm surprised no one has spam this yet there's

Starting point is 00:24:31 guys you drop the ball here what's going on you know I mean I mean it's just shocking I think it's at this point is irresponsible of them to do that yeah

Starting point is 00:24:44 100% agreed I mean 100% agree By the time this is published, this community is going to get after it. So thank you for sharing that, Jim. Of course, of course. And this actually leads well. Actually, let me share my screen.

Starting point is 00:25:00 This leads well into the next topic that I wanted to talk about. Shh, don't tell anyone. But I've got 30 plus startup ideas that could make you millions. And I'm giving them away for free. These aren't just random guesses. They're validated concepts from entrepreneur. who've built $100 million plus businesses. I've compiled them into a one simple database.

Starting point is 00:25:27 Compiled from hundreds of conversations I've had on my podcast. But the main thing is, most of these ideas don't need a single investor. Some cost nothing to start. I'm pretty much handing you a cheat. The idea bank is your startup shortcut. Just click below to get at. access. Your next cash-loving business is waiting for you. Is the not safe for work. Look at this search volume. But most importantly, look at that KD,

Starting point is 00:26:02 keyword difficulty. This is why I believe more people should be in it right now. Because people there's like some sort of taboo thing going on. People don't really want to touch, not safe for work, porn adult industry. It is popping off. I first. Sand experience. It is horrifying what's going on. I'm I'm shocked when my fiancee leans over and looks at my screen. I just have to say it's for research purposes only. You know what I mean? It is it gets crazy. It gets crazy right now. So I think a couple ideas I had was the AI only fans. We got not safe for work, AI girlfriends as well. Some of these companies are doing an obscene amount of money that is shocking. I mean, even to me, and I'm in the industry. So I don't know if you've worked in this industry before, but did you know, like, majority of AI, sorry, the only fans revenue from creators right now isn't from the subscription. It's always from the upsell in the back end.

Starting point is 00:27:06 And it's always from chat. What's the upsell? The upsell is like chatting. Yeah, it's like chats, private parts rating. So people pay to get their private parts rated. out of 10, custom photos, just chatting for, you know, custom photos, come up with some videos, so on and so forth. And most of the time, you're just chatting with a VA in another part of the world.

Starting point is 00:27:33 You're not even talking to the creator. But these like, unfortunately, lonely men or women, they're none the wiser. So idea was creating an AI chat that pushes people down the funnel to the the eventual VA that comes in as an upsell, like a closer, so to speak. There are some already out there, but this is something that will be targeted. It's more like B2B space because then this app would have to target OF agencies, so on and so forth. But it's really bad out there, the software. So I'm sure you can have some sort of AI agent and then just push people down the funnel

Starting point is 00:28:20 and then eventually have a human at the under end, close people on private parts ratings. Another idea I had was, you know, AI generated OF custom videos and photos because right now they're just, they have a bank of photos and videos. And when people request it, they would just send one for like 10 bucks.

Starting point is 00:28:41 You know what I mean? And then the VA would get a commission based off of that. But yeah, there's a lot of, I think, use cases for AI in this space, right now. Um, because some of the, some of the numbers I'm seeing is obscene and surprising to me, because I, I, yeah, it's not something I dabbled in growing up, you know. Didn't you, don't you have some sort of only fans, revenue? I do. I do. But that's, um,

Starting point is 00:29:14 so what I do is I push OF traffic from organic sources. And then I just get paid like, per click, but it's not like I'm not doing management or nor am I doing software or. Yeah, but I think massive opportunity here. I don't know, because I don't know any of the tech side, but I thought your audience might, you know. Yeah. Yeah, this audience. I mean, there's going to be some people who listen to this and be like, you know, I don't want to do that space and I totally understand that. To be honest, personally, I wouldn't want to do it. And there's also going to be someone who's going to listen to this and be like, wow, this is a huge opportunity. I want to create something in the space that's super high quality.

Starting point is 00:29:57 And I want to make millions of dollars doing it. And they're going to do it. Yeah. You got to do things other people aren't willing to do. That's the theme of the episode, I think. But this space is right for the taking. The example with the keyword difficulty earlier, Like the, I not say for word keyword.

Starting point is 00:30:21 That's a gift. That's a gift. When you see, when you see something like that, I mean, I don't often see that. Yeah. With that search volume and keyword difficulty. Yeah. Insane, no? Two.

Starting point is 00:30:34 Yeah. Two is like, how do I? Two would be equivalent to like, can dogs eat lettuce type of keyword. Difficulty. Like, it's, yeah. Like ridiculous. So easily get out there. But then NOSite for Work is kind of iffy in rankings with Google.

Starting point is 00:30:56 But if you just do it right, I think it's okay. I think it's okay. Because the reason why it's so low, actually, let's take a look at the search results actually. It's probably because Zapier win target. I see? Yeah. You know, the high competition, like the high authority domains aren't targeting it.

Starting point is 00:31:17 we'll get into like, you know, the not safe for work domains. Look at this. Holy cow. DR8? Guys, DR8 you can get tomorrow. What is going on here? Yeah, yeah.

Starting point is 00:31:32 This is, you guys go out and go out and create something like this. I don't know if that's like, if that's something you guys are willing to do. I think this is a massive industry that, I don't think, frankly, because it's so uncomfortable to talk about. Like, I'm uncomfortable. I'm like sweating right now. I don't even know what I do with

Starting point is 00:31:51 my hands. Um, I think that's why it's so, uh, the difficulty is so low. Yeah. I mean, 100% it's, I'm, I'm speechless, dude. I don't know what to say either. Right. Like, I don't want to, um, so that's why, right? No one, you know, no one, not, not many people want to get in this industry. Yeah. Um, but this industry is being completely, upended right now and being changed as we speak that you know due to AI um and maybe there's some positives to that right like maybe that means you know if there's AI if it's AI generated and you know it makes the space safer um so maybe there's just like some good things that can come out of that and some altruistic things that you can do uh as well yeah yeah well speaking i mean if we're going down this rabbit

Starting point is 00:32:47 whole. I don't know if you've heard of the AI girlfriend space. It's actually pretty intense. It's actually quite sad, too, because a lot of people fall into this, and then they're spending hours a day chatting with this AI girlfriend, quote, unquote. And actually, one of the founders is in my community, and they do a lot of revenue per month is all I'll say, like a lot. And isn't that one of the main traffic, like use cases for character.a.i or whatever is people are using it as like an AI girlfriend, right? Exactly. That's crazy. So there is a massive need for it.

Starting point is 00:33:33 But all the not safe for work AI girlfriends out there right now are so poorly done. It is, I don't know. I don't know if it's because you and I are more of like digital native. so we can spot AI, like in one glance. We're like, oh, that's AI generated. But I guess it'll only get better from here, right? Or you could probably try to execute better, like the photo realism or, you know, more realistic videos.

Starting point is 00:34:00 But all the competitors right now, as of right now, for the not safe for work AI girlfriends, they're all super wonky in the chat. Sounds kind of cringe in the chat. I don't know. For research purposes only, obviously, when I was testing them out. And all the photos are super obviously AI.

Starting point is 00:34:21 So I think there is actually room for someone to come in and do it better. But yeah, this is a mid-six-figure to even, I would even go as far to say seven-figure opportunity per month, MRR per month. And people who are doing this, small team, like under five people, under five people. So not something I would personally touch. This is where I actually draw the line because not something I would touch. Yeah, it's dark.

Starting point is 00:34:56 It is dark. It's dark. Because I think we have, I don't know if you saw the news. Like some guy committed suicide because of. I saw that. Yeah. Yeah. It's dark.

Starting point is 00:35:06 Yeah, it's dark. But yeah. Huge industry. And obviously a massive need. because people are getting lonely lonelier in the digital era um so yeah not something i would touch but if you guys if your audience some of them want to get in there like swimwear you know good luck the opportunity is there um awesome i i think the last topic you want to cover because i know we're running out of time is it's the paid community side what do you want to talk about there

Starting point is 00:35:41 I think I want to talk about how it actually exceeded my expectations in terms of the growth. And I think I've chatted with you a couple times about it. I was like, yo, I don't even know what I'm doing right now. When I first started the community, so to give your audience some insight, it's like just a community of SEOs where I openly share tactics. And what it's really become is like a bunch of people sharing what is working and what's not. and massive need for it. The other communities online are like slower pace.

Starting point is 00:36:18 The people in the communities are more like in-house SEOs, whereas with my community is like really grinders. People are trying to make money online. There's people who are trying to get their first, you know, 2K a month through all the way like seven figures a month. But what I've noticed is there's a massive need for a community online. right now. I think that's why Hormozzi is going to all in on school and why I don't know how to describe it, but there's like some people are seeking a connection right now. But I'm just, I just so happen to be right place, right time. We were about to crack 80K this month from just descriptions, which is bonkers because I didn't want to be that guy who's selling a paid

Starting point is 00:37:05 community and for it to be like one of my major revenue sources. I always dunk on people. We were like made revenue sources, guru, you know, but what can I say? I'm, I'm a guru now, I guess. But how do you feel about this space? What do you think? What do you think I should do? I mean, we're like blowing up. I don't even know. We're still on a free Slack channel plan. We're still on free Slack. I don't know. What am I doing, dude? Here's my take. So I'm a community guy. I love, I think there's a huge opportunity in communities. But I think of it is you're not selling community. You're actually selling transformation. So when you say people come in and they're saying here's what works and here's what doesn't, at the end of the day, the transformation that you're probably selling is, hey, come into this community. And by being a part of this community and learning tips and tricks. you're going to come out of it here as like a 10x better SEO person. And what does that mean?

Starting point is 00:38:12 Ultimately, it means that you're doing 10,000 visits a month. You're going to get to 100,000 visits a month. And that's what I think, you know, what people miss on the community thing is you're not just selling like, hey, get access to hang out with me. Like, you know, those communities end up dying because it's so hard to figure out the liquidity. of like posts to comments and getting that all in there. I think if I were you, what I would do is think about how do I think about less about building a membership, sorry, less about building a community and more about building a membership. So it's like what is the de facto membership for these types of people?

Starting point is 00:38:58 What are the things they want? What are the discounts that you can provide? What are the, what is the software you can provide? How do you call up H-Refs and be like, we need 50% off for our community and bundle that in? So that's what I did, you know, as an example, like I run one community called startup empire.co. And it's basically people like who listen to the show and who love building and who want to build cash flowing businesses powered by audiences, powered by community. And I like reached out to like school, for example, and anyone who joins Startup Empire gets a free membership to school.

Starting point is 00:39:36 Like that cost $99, right? And doing things like that. So if I were you, I'd be thinking about partnerships and building your own software and bundling it into it. Hmm. Yeah, that's an idea. And don't think of it as a community. Think of it as a membership.

Starting point is 00:39:57 I see. Yeah. That's a good show, I think. But you know what's surprising to me was, all the subscribers come from my crappy 15K subscriber YouTube channel. Isn't that crazy? Like, I would say 90% of that. It is.

Starting point is 00:40:15 It is, but it also isn't because I've watched your videos, and you do some weird stuff on your channel, which is you start off each video by having some creatine. Yeah. You know, like, you do. Yeah. And you do things like, it goes against every best practice about YouTube to go and just be like, okay, it's the beginning of the video. I'm going to, I'm just going to go and spend 30 seconds to two minutes pounding some creatine and you're going to watch me do it. Yeah. Holy. Yeah. You know, hate that. And you do things like that and it creates trust with the audience. Like you're, audience loves it. You know, and I think little things like that, like you, you have 15,000

Starting point is 00:41:10 subscribers, which doesn't sound like a lot. But my whole take is in B2B and in the, and the space we're in, like you can be the Mr. Beast of your space with 15,000 YouTube subscribers. Yeah. Yeah. I do know the the SEO space on YouTube is very small. That's probably why. Yeah. Yeah. And one of the things I talk to about was like should I stay in my lane, you know what I mean, or expand. And I think you mentioned, like, do a bit of both, like sprinkle it in and try it out. So I think that's my. Well, yeah, on YouTube, I think that you do, you want, you want videos that are specifically designed to attract top, top, top of the funnel, like people who are like interested in SEO, but aren't SEOs. And then you want some like more mid funnel, I'm in it, creatine,

Starting point is 00:42:04 and watching you drink Kriety and those types of people who are more diehard. But I do think that going back to how to beat VC funded startups like YouTube. Yeah. YouTube and memberships. Like those two things, YouTube membership communities,

Starting point is 00:42:22 those are the things that a lot of venture back startups aren't doing. Jackie, dude, this has been a pleasure. Comment if you want Jackie come back. He says it how it is, you know, and I appreciate that about you. And Jackie, tell the people to like and subscribe and comment. Just tell them. Yeah, comment whatever keywords in the title. It helps out in the YouTube Algo so much. You guys wouldn't believe it, actually. So just as an SEO practice today, find whatever keyword is in the title and then try to

Starting point is 00:43:04 to comment that in the comment section. That's actually one of the ranking factors on YouTube. Did you know that? No, I didn't. So for example, if I'm trying to rank for backlinks, I would ask my audience to comment backlinks, and then I would appear number one on YouTube for that search. So whatever keyword you guys think this video is about,

Starting point is 00:43:22 comment it, and it'll help us out. Appreciate it. And Jackie, where could people get to know you better? Probably X is the best way. Find me at Indexy, or just search Jackie Chow on Google. You can find me everywhere. By the way, disclaimer, the YouTube is not for everyone. So do not subscribe if you're, yeah, it's really not for everyone.

Starting point is 00:43:44 I get a lot of complaints. And like I get DMs on Twitter. They're like begging me to stop eating creatine. But I think at this point it's too late. You won't stop. You won't stop. Yeah. Give me a quick pitch on why creatine is important.

Starting point is 00:43:58 And why do you do that? It's a new tropic, actually. Do you know that? And also, it's really good for recovery if you work out. It helps me out a lot. The neotropic part is pretty crazy. I think your audience should Google some of the research that's come out about it. It makes it so you can function on less sleep.

Starting point is 00:44:20 But I will say, I take creatine. My trainer told me that it's okay to take creatine, but you have to be hydrating. because if you're not hydrating, it'll affect your kidneys and bad stuff can happen. So take creatine, but also hydrate yourselves. Yes, sir. Yes, sir. You know? All right.

Starting point is 00:44:46 Later, Jackie. It's been real. Take it easy. Thank you. Peace.

The Startup Ideas Podcast - Growth Genius Leaks Million Dollar SEO Plan

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