The Startup Ideas Podcast - How I'd use Sora 2, Claude, and Perplexity to generate 1M+ views

Starting point is 00:00:00 In this episode, I go through how you can actually come up with SORA II concepts that are going to resonate with people because you want to create an internet audience. You know that SORA2, the AI video piece of it, is a key part of that, but you don't know how. So today I'm going to walk you through my entire workflow for using perplexity, using Claude, and how you can actually write prompts that give you Hollywood level output that have the highest likelihood of success. And this is for anyone who wants to go viral, wants to build an audience, but doesn't know how, here's a tutorial that, you know, within five minutes, you'll be able to get 10 incredible concepts for whatever it is you're working on. This is the sort of thing that is going to help you go viral. This episode is all about that. Enjoy the episode. And I'll see you in there.

Starting point is 00:00:54 Today we're going to talk about how do you use SORA 2 to actually come up with viral videos. And why does it matter? Because if you're able to create viral videos using Sora 2, then you're going to be able to own a lot of attention. If you have a lot of attention, you'll be able to create startup ideas that sell to that attention. Consumer mobile apps, SaaS products, microsas, and it'll make your life a lot easier. It actually is an unfair advantage, right? Everyone says it. Distribution is the new moat.

Starting point is 00:01:32 And today we're going to talk about how to use perplexity, how to use Claude, how to use SORA II to actually come up with ideas that are going to rip. And I think that, you know, if you stay to the end, you will have an unfair advantage around how to actually surgically come up with prompts for SORA 2 that have a higher likelihood of success. And that's the sauce, right? If you understand how to do that, your startup will more likely work. People who understood how to use YouTube in 2006 to 2012 did better than people who didn't. People who understood how to use Instagram from 2012 to 2019, you know, did better than people who didn't know how. People who understood how to use, you know, Twitter in 2019 to 2023, you know, created massive, massive media. Empire. So today's episode, I'm going to share everything with you, how I would do it, my entire

Starting point is 00:02:34 workflow. I'm going to go through an example of how I created an ad for my startup ideabrowser.com. And yeah, by the end of it, you'll be able to copy this and start, you know, I wouldn't say going viral because this is a framework for going viral. Obviously, not every one of these are going to go viral, but it's going to give you the muscle for how to create videos that have a higher likelihood of success. So let's get into it. The first thing is you're going to want to go to perplexity. So for perplexity, we basically want to use perplexity as a research agent. So what we're going to do is we're going to say, I run a startup. In my case, you know, this is what it does, gives validated startup ideas, trends, et cetera. It's called,

Starting point is 00:03:26 ideabrowser.com. I need to create short form video that will go viral. To do that, I need scroll-stopping concepts for my audience of entrepreneurs building mostly software. The ones who long for the idea of owning a SaaS that spits out cash, what kind of short form will get this engagement for this audience, show examples, and get frameworks. By the way, in this entire episode, if you go to the show notes, I'll include notes so you can download these notes so you don't have to have the prompts for you. and you can just replace Idea Browser with whatever it is you're doing, right? And, you know, the other important thing about this prompt is it says the, it says like what the audience actually wants, right? Like, what are they, what is the main goal of the audience?

Starting point is 00:04:16 Like the people who sign up to Idea Browser, one of the thing that, you know, we learned is that they, the people, you know, they want to build software products. They want to build mobile apps. They want to build SaaS. They don't know how or they're looking for ideas to get their creative juices flowing. So whatever it is for you, like, what is the main motivation for why people are signing up to your product? So you use perplexity as this research agent. And it, you know, it spits out, by the way, deep research. I should mention that.

Starting point is 00:04:49 So if you don't know, the deep research button is over here at the bottom. You don't necessarily need to use perplexity. You can use chat GPT deep research. You can use GROC deep research. I just find that, you know, this one, perplexity deep research is a little better for this specific use case. So now that you've got, it says like your core psychology behind viral entrepreneur content, high arousal emotions, validation seeking, phomo, pattern recognition,

Starting point is 00:05:20 it starts giving these scroll stopping video framework. So it says the contradiction hook. This leverages the brain's attraction to unresolved tension. I'm broke, but I'll show you my 50K MRR SaaS. Zero coding skills, but built 100K SaaS in six months. So it gives you all these different frameworks that, you know, if you're listening to this, probably resonates with you in some way or, you know, you've seen it at least before. And it basically breaks down, okay, here's what's most likely to go viral.

Starting point is 00:05:50 micro tutorials set up a SaaS analytics in 60 seconds real numbers reveals so you know stripe MRI growth charts so it you know the point is it breaks down all these different frameworks it gives you ideas in different content formats and then what you're going to do um is you're literally going to copy this and you're going to ingest it into uh clod i actually call it Claude, because that's the French way of saying it, but for just so the common section doesn't yell at me for this video, I'm going to call it, I'll call Clode. You win, you win common section on this one. So you're basically want to copy and paste all that deep research to start generating concepts with Clode. And we're actually going to use Clode. Damn, I said Claude. We're actually going to use Claude to write the Sora prompts. So basically that's our, That's how we're going to do this. We're going to use perplexity for the research agent. We're going to use Claude to write the SORA prompts.

Starting point is 00:06:56 And then we're going to use SORA to actually, obviously, produce the content. And then you can always go back to perplexity and Claude to refine your prompts over time. So let's go ahead and into Claude. I literally copy and pasted the perplexity deep research spit it out. what it spit out and I put it in here. You can do that with Claude, so don't worry if it's super long. And then it literally just throws out 10 scroll stopping video concepts because basically what I said was, I said, you are a skilled social media content strategist and short form video expert.

Starting point is 00:07:41 I will provide you with some research insights about my target audience and platform. Using these insights, brainstorm 10 creative short form video concepts for your industry or brand. I put the goals, the requirements, the psychological triggers. So I basically, yeah, I just copied and paste it, this, and I just said, hey, Claude, act as a social media content strategist. And you can see these are all, this is all the data from Claude. you get some actually killer ideas for videos. Now, these videos could be used for ads or they could be used if you're building an organic audience. If you need stuff short form for LinkedIn or X, Instagram, you can go ahead and use that.

Starting point is 00:08:28 So, you know, I'll just read one. Refresh stripe 47 times today, got this and said. Screen recording starts on a strike dashboard, refreshing repeatedly. cuts to a specific tactic and tool that actually drove the sales, quick transitions between dashboard tool and interface, and result numbers. And with the exact MRI number appearing on screen. So it's got these really clear, clean ideas, my 80K SaaS mistake in 23 seconds. These are things that would go viral. POV, you just got your first dollar on Stripe. Cloned $100 million SaaS in four days using these three tools. It's legal. Your SaaS onboarding has a 14 second

Starting point is 00:09:08 problem. So these are all, so now you have 10 ideas that have a good chance of resonating. But this is the mistake that people make is they just kind of stop there and then they, they put it into SORA. But what you actually want Claude to do is to evaluate it. So what I usually do is I say evaluate each of these 10 concepts against our key engagement criteria. Specifically for each idea, rate 1 to 10 and briefly comment on, hook strength. So the first three seconds, how attention grabbing is the proposed hook. Pattern interrupts and pacing. Emotional curiosity trigger. Does it invoke an emotional response? Algorithm fit. How likely is this concept to lead to high completion rate or shares, i.e.

Starting point is 00:09:55 is a trend friendly, engaging enough for TikTok and reels. This is so, so important because this is the stuff we talked about in the beginning, which is it's going to help you increase your odds of success. So then what it spits out is the evaluations. We're using it as basically an evaluation agent. So it tells us, you know, what is the best, the highest rated or lowest rated of these concepts. And you can see there's a lot of eights and nines. There's a lot of, you know, here are some tens. And what I like to do is now that we have this list that's all rated is I. is I basically ask it to give me a recommendation.

Starting point is 00:10:40 So the top three concepts overall, it gives it to me. So everyone says build an MVP. I did the opposite and hit 25KMR. You can see that the average score is 9.75. It tells you why it wins. And I always read this. It's important to read it. Perfect storm of controversy, social proof, and trending format.

Starting point is 00:11:01 Leverages an existing popular content, remake strategy. drives massive comment debate, algorithm gold. You should read this to make sure that you agree with it, right? If you get one of these concepts and is rated high, but you're like, this is kind of cringe for whatever reason, or, you know, I don't feel comfortable sharing this for whatever reason. Change it, change it, but maybe you want to keep the format and just sort of change some of the content. So it gives you a recommendation.

Starting point is 00:11:32 So start with concept three as your first. video it has the highest viral ceiling follow up quickly with concept seven clone tutorial for practical value that converts and now you basically have a few videos that you can start testing you're not sitting in a blank page and being like what should i use sora two for no you've got something that's validated that you can actually use so then then you have to actually prompt it to get the prompt right so instead of you coming up with the prompt you want to come up with, you want to prompt a clod to come up with the prompt so it's optimized. So you say, I want you to make sure this is SORA to optimize.

Starting point is 00:12:15 Basically, how can I use Sora 2 to its advantage to make this scroll stopping? Maybe it's a cameo by Sam Altman or someone else. Look into Sora to make sure you are optimizing. And then give me the prompts for Sora for your two best ones. So it researches Sora 2's capabilities and it optimizes it based on that. And pretty much instantaneously, you get, you get, well, actually, not instantaneously. So here you can see it researching how to optimize SORA 2 for SaaS content. So it's gone ahead and done that.

Starting point is 00:12:53 And then what I did is I said, you know, make it 15 seconds long. I think SORA maxes out at 15 seconds on web and on mobile. I think it max it on 10, obviously they're going to increase that over time. So you want to get good at it now because, yeah, the truth is, you know, 10 and 15 seconds, you don't have enough time. It's really not enough time to do tons of high quality content. But, you know, obviously it'll increase over time. So that's why now is a good time to get used to it and get good at it. And there are people who are getting millions of views on their 10 second pieces of content.

Starting point is 00:13:33 reminder vine was six seconds back in the day right and early days in tic-tok was just 15 seconds so uh what i said was i gave it i wanted i wanted to be 15 seconds instead of 10 seconds so i made it 15 seconds use quotes for the exact line i once spoken so soror two is capable of generating synchronized speech so the character in the video might actually say that line out loud um describe the key visual elements person out of death timer, put a spoken dialogue label just to be safe to indicate that line should be spoken. This might not, may or may not be necessary. And mention on-screen text explicitly for the ending.

Starting point is 00:14:18 SORA can render some text in the scene that prompted, although quality may vary. So sometimes, you know, the prompt includes some of this stuff. Sometimes it just completely ignores it. But having this in there does overall, when you're creating a bunch of content, help. So you put that in there and then you get the SORA 2 prompts for your top two concepts. And it's pretty long. I know what you're thinking. I generally, you know, use SORA 2 on the web. And a lot of people think of SOR2 as a mobile app. You can use SORA 2 on the web. It's just you do need to be a pro member, I believe. So just double check it there. I like it on the web is you can,

Starting point is 00:15:10 you can just easier to copy and paste. You can do these really long, really long, you know, sorry, you can do these really long prompts here. And you can see at the bottom here, you can actually change the duration. Oh, see, it's not letting me do it right now. I guess, you know, they're probably overloaded with traffic, but this is a little hack that you can sometimes change the duration from 10 to 15 seconds on the web here. So I ended up the prompt over here and ended up creating a 10 second video. So I actually think it's a pretty good ad because it generates curiosity. And when you generate curiosity with an ad, your click-through rate goes up. And sometimes the platforms are willing to basically have a lower cost per click if you do that. So this isn't, you know, I think it does

Starting point is 00:16:18 this. It basically shows notion. And then it's like, I clone this. Do you want to clone this? And then it basically says, like, there's these tools, how to do it. Go to my link in bio. It's not perfect, right? You can see, like, this is like bubble. I owe up here and like the, you know, the, the writing's a bit like sketchy. But I think overall, like, I wouldn't be surprised if this ad worked. And you would have to pay someone hundreds, thousands of dollars to actually like conceptualize this, build this. And now you can do this, you know, pretty simply. This was one of my prompts and this was, this is a second video that had the most likelihood of success. I think it's interesting. It's going to

Starting point is 00:17:03 completely different. I have a feeling that this notion one will perform better, but that's just based on my gut. But that's the beauty about SORA, right? You try it out and you see, you see if it works. And that's kind of it. That's kind of it, right? Like, this is hopefully giving you a workflow for how to research ideas, how to come up with concepts, how to score concepts, how to iterate with them and how you can yeah how you can basically use SORA 2 to your advantage you're basically just want to keep going back and forth and iterating and seeing what it prompts out and you may you may say like hey this notion video is like it's pretty good but what if you know you change the visual style what if you made it more cinematic ask

Starting point is 00:18:01 Claude to give you advice on how to prompt it. And good things will happen if you continue iterating, continue posting. I think that this is a just a massive opportunity to get started today. Because I think the people who are going to write incredible SORA prompts will have the power of Hollywood in their hands. And how valuable is that? So I hope this episode has been interesting. I can't wait to see what you build. Have a creative day, friends.

Starting point is 00:18:36 And if this has been even remotely interesting to you, please like and comment. So I know to keep creating episodes like this. Thank you for listening to the Startup Ideas podcast. And for more startup ideas and trends, go to Ideabrowser.com and sign up for free.

The Startup Ideas Podcast - How I'd use Sora 2, Claude, and Perplexity to generate 1M+ views

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