The Startup Ideas Podcast - How this viral AI app is making $190,000/month

Episode Date: May 12, 2024

I’m joined by Jonathan Courtney, Co-Founder and CEO of AJ&Smart, a Digital Product Design agency, to give our insights into the strategies and tactics driving a viral AI-powered Dating Advice app to $190,000 in monthly revenue. We also explore the power of anti-trends and how to leverage them to build a startup. Don't miss out on this must-watch episode!🚀  My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:https://www.communityempire.co/free-course🎯 To build your own portfolio businesses powered by community you might enjoy my membership.You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!Spots are limited.https://www.communityempire.co/📬 Join my free newsletter to get weekly startup insights for free:https://www.gregisenberg.com70,000+ people are already subscribed.FIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND JONATHAN ON SOCIALX/Twitter: https://twitter.com/JicecreamLinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/To improve your rankings your business on Google and using AI for SEO, sign up to boringmarketing.comEpisode Timestamps00:00 The $190K/month AI App13:10 How to leverage Anti-Trends21:02 Our takes on Chat-GPT wrappers28:02 Our thoughts on the Eight Sleep Pod 4 Ultra#businessideas #startupideas #podcast

But I had like, there was one guy on Twitter who was like, you know, these people, they're obviously smart. Why aren't they building something that can change the world? And my response to them is sometimes you need to change your world before you change the world. If you're able to take out a million, two million, three million, whatever it is, and retire your parents or, you know, give your cause you care about or buy your first house or just get financial stability like that, you know, what people call you, you're not. your first nut, you know, it's like the base of capital that you can sort of grow, then I say kudos to these people. All right, perfect. Well, let's just get into it then.

This is going to be something new. I haven't done this before on the podcast, but you asked me, you said, hey, I got a bunch of things I want to talk to you about. Usually it's the way around. Usually I'm like, I'm just asking the questions. But now you're going to ask the question. So excited to see where this goes. Well, the reason, so I messaged, for anyone listening, I messaged Greg yesterday and I was like, so many of the things that I just want to talk to you about, I think your audience would find interesting to listen to because most of the episodes are like interview episodes, the one I was on with you, it's an interview.

And people get to learn a lot about the other people you're interviewing. But actually, I have a strong suspicion. episodes that are focused more on just interesting things that are happening in the Gregaverse might actually even do better. And there was a couple of things I wanted to talk to you about. And like basically a couple of things in your Twitter that I was messaging you about. And I was like, let's just talk about this in a recorded fashion and see what comes up. So the first thing, I mean, you posted, I think a couple of days ago, something kind of crazy.

and it's this Riz app. This is insane. This AI dating code, what you posted was an AI dating coach built on top of chat GDP, making $190,000 per month, $33,000 downloads per month. And the founder got the idea from Tinder subreddit. So I purposely didn't dig into this

because I was going to ask you about it and just ask you what you think of it. So what do you think about that? Do you think that's like an entire new business world or do you think it's just hype? Do you think this is a one-off thing or do you think something like that this is sustainable? And actually, can you also tell me what this fucking thing is? Yeah. And I have a funny story about that.

So, but before I get into the funny story, so I saw that post on Reddit. I'm always on Reddit and I'm always just scouring for what's happening. And I actually recommend like subscribe. to 10, 15 subreddits in like startup stuff. So that was the SaaS subreddit. And I just find interesting stuff there. So I saw that on on this SaaS subreddit. And I think you're just going to see more of that sort of stuff.

So what did someone do? Someone basically took a chat GPT wrapper and focused it on companionship and dating. And the more interesting thing is the family. or reached out to me and he was like, by the way, dude, this isn't the only app that we have. So that guy, here's what he said. Give me a second. I'm going to pull it up. But can I ask you just while you're looking for that, what do you mean?

So I am kind of maybe don't fully understand all this chat GPT stuff. How do you just like train it on more companionship thing? Do you know how this works? Like what's the thing that he did that's special to all the. other rappers. Do you understand that? I have no idea. I don't get it. The beauty is you don't need, it doesn't need to be special from like a product perspective. It's just a mark, it's completely marketing. And what, what matters in chat GPT wrappers is really just like the brand. Is this something that people are going to tell their friends about? So like, for example, the number one,

One of the top chat GPT app wrapper apps right now is it's called R-I-ZZ, and that's what the kids are calling, you know. The Riz. It's Riz, Riz, right? So you got that Riz, Greg. I appreciate that. You got that Riz.

But I think, like, the name matters more than anything. And then the, and sort of the branding, the referral flows within the app as well. Like, how do you invite your friends to it? So anyways, I posted that on Twitter. from that SaaS subreddit. And then the founder reaches out to me and he says, by the way, incredible email. Just like so short and sweet.

He goes, hi, Greg. I'm sure you're busy, so I'm keeping this email brief. Number one, I love you already, by the way. If you're numbering things, love you already. I love that too. Yeah. Number one, I'm 23 and recently co-founded a small development studio. Three-person team hiring more now.

So, cool. Amazing. This is a 23-year-old who built this. Incredible. Doing $190,000 a month. I hate him and I love him. I hate him and love him already. Number two, we've launched three apps so far and are closing in on $500,000 of revenue per month. I wonder how much of that is profit. I wonder what the margin is. My guess is it's, I mean, Apple takes a third, right?

So my guess is 65% plus. And then he lists the names of the three apps that he's working on and links it. Thanks for linking it. Plug AI, Astra, Pallet. We'll come back to that. Then he says, number three, I'd love to connect over a call to learn from you. My schedule is very flexible. Feel free to text call anytime by the way.

And then he puts his phone number. This is something, this texting and calling thing, That's coincidental. My phone just pinged. That's something that came up yesterday in a session with a mutual acquaintance of ours called Blake. I'm going to put that in a line here for networking and making deals for something I want to ask you later. But I've just written that down. It's a big coincidence that he, that it's a big coincidence that you focused on this texting and calling thing from his email because there's something very special about that.

Very special. And he's being like empathetic. and it's just a smart email, a really, really smart email. It's not hockey. It's not egotistical. He's like, he could say, he could have said, I'm super busy. So let's see if we can find a slot. But he said, I'm super flexible.

Just text me anytime. Exactly. There's something very clever about that. So like the takeaway is really if you want to connect to someone to anyone and everyone's busy, right? You know, everyone's busy. Just be like, here's my phone number. text me and then we'll figure it out.

You know, we'll figure it out from there. It's a simple of that. It's literally, I just got to show you this. Actually, I can't show you my number, but maybe I can blur this out. This is literally what I just sent to one of our sales guys because they pulled in a pretty big lead. Just given my number and we'll chat. It's like a large corporate. And they're not used to, you know, someone from a company just saying, here's my phone number.

Let's talk straight away. Let's text. but I've realized some of the biggest corporate deals. You and I talked about this earlier this week, and I forgot to mention this, and I've been testing it this week, some of the biggest old-school American corporate deals that I've closed have been, like, mostly text messaging.

Yeah, I think also, like, moving it to text, it just, like, feels like you've taken it to the next level. It's like you've invited someone into your home. So it's also just, like, now you're, have each other's phone numbers, you can text each other. Oh, hey, I saw this article. I think you might like it. It's a, it's a hack. But going back to, yeah, it's a hack. But going back to, this guy, Alex, what's really smart is he's, he's got three apps and his company's called AI Riz. So he's got Plug AI, which is a texting assistant, which is the one I posted about.

So it's, you upload combos. Basically, like you can screenshot your text messages and they'll give you pick up lines based on that. Great. And they call it like the ultimate AI Riz. And so he's got that. Then he's got Astra, which is life advice. So really smart. Like if you, you know, I'm looking through the app store description.

This is how they describe it. Work through life's challenges. talk about compatibility with friends and romantic interests, discuss personal growth, learn about your dreams, all this and more at your fingertips with Astra. And then the third one is called palette. And it says with palette,

getting your color season is simple as taking one selfie. Palet uses a state of the art AI to determine your color season and generate a custom color palette, personalized style, and makeup suggestions, and more. So what has this? Exactly. So what has this person done that's brilliant?

They're basically doing coaching, but in three different verticals. Yeah. AI coaching. Yeah, AI coaching. So it's brilliant because they're not building a lot of technology. They're leveraging what's out there. They're coming up with interesting brands around it and great positioning, really, really simple.

And then they're focusing on, you know, they're not being the app for everyone, right? They're going, we're only doing dating, coaching. We're only doing style and makeup. So what's interesting about this for me, there's two things that come to mind. You probably know Peter Levels from Twitter. He has this similar product called TherapistAI.com.

Although he says transparently that it's only making $3,000 per month right now, I tested this out. It's pretty interesting because it actually, it's almost like doing a video call with a therapist, except it's a like, well, AI generated image of a person. It works through telegram. But what all this makes me think, when I'm thinking about someone making 190K per month with something like this using chat GDP, what comes to my mind, I don't want to do this business. But if someone can make 190K per month, the thing that the people are looking for, a couple of people are just probably curious and just want to try it out for fun. but there's an amount of people in there that actually want this dating advice and actually want help with replying to people. And I think you could take a relatively large chunk of that if you took the same marketing power and took the same energy and kind of positioning and did it as a real like a team basically if it was human because that would be the actual, that would be the way to kind of compete with a product like this and say, okay, this is $2 more, but there's actually like rised up, humans on the other side. I don't know how people use the terminology, but you could actually take like a, you could make a relatively good amount of money, I think, taking the concepts that people are saying, okay, now we're making human things AI and large scale, but taking like the

marketing use for that and taking it back to human, but still relatively large scale at a higher price. I don't know. That would be the boring way I would take that apart and make another side business out of it. Quick ad break. Let me tell you about a business I invested in. It's called Boringmarketing.com. So a few years ago, I met this group of people that were some of the best SEO experts in the world.

They were behind getting some of the biggest companies found on Google. And the secret sauce is they've got a set of technology and AI that could help you outrank your competition. So for my own businesses, I wanted that. I didn't want to have to rely on Mark Zuckerberg. I didn't want to depend on ads to drive customers to my businesses. I wanted to rank high in Google. That's why I like SEO and that's why I use Boringmarketing.com and that's why I invested in it.

They're so confident in their approach that they offer a 30-day sprint with 100% money-back guarantee. Who does that nowadays? So check it out. Highly recommend Boringmarketing.com. I was just talking about this concept actually yesterday. And you bring up a really good point. So whenever there's a trend, there's always an anti-trend. And some of the most interesting startup ideas actually come from the anti-trend.

So I'll give you an example. Trend. Biohacking longevity. People are trying to optimize their health and they're trying to live forever. Enter Brian Johnson. Say what you will and how strange he is in terms of like, I love Brian Johnson. I know you would love Brian Johnson. I think he's great. My girlfriend and I just watched his latest YouTube video and we both love him.

Yeah. I'm not surprised that you would love him, but he is polarizing. Like some people, you know. No, everyone loves him. I've never seen anything. Right. I've never seen anyone saying anything bad about Brian Johnson ever. The naked pictures with him and his 18 year old son is completely normal. Okay, I didn't see that, but we could. Yeah. We could. I don't have an 18 year old son, so I don't know, you know. Right. Totally. I still love Ryan. I'll stand by you. Exactly. This is how good he is. He can take photos naked with his 18 year old son. At least it's his 18 year old son. And he's holding up like him and his son are holding like vials of blood. Oh, I saw that. I saw that. You know he's playing. He's playing into this narrative of him being like a psycho and a weirdo.

Of course. Of course. So, so great. So Brian Johnson is riding that trend and creates a huge business on on top of it. I think on his first day he actually like he built his audience for two years didn't monetize it at all and then the next you know recently he he started as supplements an olive oil company and they sold 1.5 million dollars a product in one day on a subscription mainly to me i would say 75% to jonathan cordon yeah i've so much of the olive oil it's actually disgusting and i also got it as a gift for like everyone i know of course you did so okay you know brian johnson's going on tv with like don't die D-shirt, don't die t-shirts. What's the opposite of that?

Well, the opposite is die. You know, the opposite of his, I'm going to live to 50, but every single day is going to be like hedonistic and amazing. Yes. You know what I'm talking about? Yes, absolutely. That's going to be, yeah, who's the influencer of die? Exactly.

So what you were talking about, which is with AI and all these AI coaching and texting things, you're right. There's going to be an equal demand on the human side and you might be able to charge a premium for it. And it actually might be a better business than some of these AI businesses. Dude, think about it like this. This Riz app guy who's making 190K per month with the chat GDP wrapper could easily offer a premium upgrade where it's a human doing it. And so it's just a stranger entry point into some coaching thing rather that like it's almost like you get a preview of what it would be like for. someone to help you, you know, using Tinder. I don't know exactly what the product is doing. I assume it's like helping you respond to the messages like you said. But imagine if you could add some human intervention to it, then you could upgrade to a different price. It does seem, I mean, maybe that's just not what this guy wants to do, but that could be an interesting way of having like a premium upgrade. But also, like you said, the anti-trend company could come along

and say, well, you know that Pallet app, this is the human version of Pallet, where you actually have an influencer running it. And it's really me. And I'll really give you a voice message and whatever. I agree. Antitrends are always worth looking out for. Yeah. And usually with anti-trends, you actually have a lot less competition. So, for example, with this AI assistant stuff, it's just there's so many, so much, so many new products coming out, every single day. So let me circle back to why it was a funny story with this Riz app

thing. So turns out that there's another app. So, okay, so the company, the guy who emailed me runs a company called AI Riz. That's his company. That's like his little web, his dev shop. Not to be confused with

Riz, AI. Which is the number one AI dating assistant app. So it's, when I go to their app, you know, their app store previews, it's literally the same app, pretty much the same app. It's very similar. Upload a screenshot, AI generated lines.

It's the number, right now, as we're recording this, it's the number 27 app and lifestyle. So there's another app that's making a couple hundred grand MR. So then I get a text message from someone. I didn't have it in my address book. He goes, hey, Greg, how's it going? We spoke back when Sean Parker wanted me to recruit you for. for airtime lull. A few people shared your post with me.

Seems like there's a confusion. The app making 190K MRI MRIs plug AI. My app is RIS. We never listed it for sale. Huh? Yeah. So there's, and I was just like,

I'm sorry, you know, I just wrote, that's confusing. Someone reached out. Oh, I see if you read the actual post it says,

the Riz is only mentioned when it says you can see some TikTok examples from a competitor called Riz. That's right. I also didn't read. Well, clearly, I also misread it. Totally. I like how long you let us go on, though.

Yeah. Like 30 minutes of it being wrong. We were wrong, yeah. And it just goes to show you that there's a ton of competition. It doesn't mean that there's not a lot of opportunities. There are. But I think if you want to build a Riz-like, GPT rapper, what I would do is I'd go to non-obvious use cases. Like dating is very obvious.

Therapy is very obvious. So the only way, right now, like forget, like, everyone's going after the obvious ones. So like make a list of like the non-obvious ones. And to your point, exactly. And then and then and then and then to your point, think about like the anti-RIS apps, you know, just go completely human. What is, yeah, so we need a anti-Bryon Johnson is me going on TV shows saying all I do all day is drink beer and have really bad heartburn, but I love it. Yeah, I can't get enough of it. I've been constipated for three years and I don't plan on fixing it. Yeah, instead of like, you know how Brian Johnson shares as like biomarkers, you're just sharing like how long you've been constipated for. It's starting to hurt. Yeah. I love it. Yeah, I'm going to do that. I'm going to go on these shows and I'm going to be like, yeah, I just took blood from a random person on the street and injected it into myself

because we good. Yeah. I just want to see how I want to get, I'm a 36 year old, but I'm trying to get all my body biomarkers up to a 96 year old. Come on, Brian. You start living in like senior homes. Yeah. Exposing myself to like really strong radiation.

Totally. Eating white bread all day, nothing else. That's right. I do actually, I kind of have a bit of heartburn today, to be honest. I love it. Help me, Brian. Okay. I don't know how long you want to make this episode.

I brought a lot of stuff, dude. The episode will end when the episode ends. Well, I want to finish up on this Riz app thing. So what is this plug thing that's making $190k a month? So now I'm lost So okay Plug AI which is basically Riz It's a competitor to Riz

Plug AI It's a competitor Okay so it does something similar Okay It does something similar It's basically the same idea I don't know I'm not gonna

I don't know if he copied it Like I don't know who came first I don't know enough about the situation Doesn't matter Doesn't matter But it basically is the same app And in addition I think what was smart about the

What is it called plug Like you're the plug I mean A plug means like I mean now we sound like some older guys just like explaining I'm European I have an excuse

I don't know about these things Like someone who You know who has Who has access And you is the plug Like you're the plug Oh Somebody who like could get you into a club or something

Yeah exactly Something like that Oh, I thought it was, I had something different in mind and I'm not going to say it on this. I won't say it here. But I was, I literally thought about a plug. Like, I'm looking here at like a plug board where you plug stuff into and I'm like, the app has a pretty risky name actually. Risky. Okay. Risky. Okay. So plug is like someone who can give you access. Okay. Okay. So the app that's making 190K per month is plug. Correct. And do you use? think they'll be able to keep this up or do you think this is like one of these flash in the pans for two months they're going to make money out of it and then it's done? So what I think? Would you invest in this? Would you invest in the in the guy who's making all these apps?

Do you think this is a sustainable way of running a business? Like having these kind of quick, hypey things. So what's smart about what this guy is doing is he's not putting all his eggs in the Riz basket, right? He has three apps now in different spaces. So even if one, you know, gets screwed, he's got a couple others. That being said, he's still built on top of GPT. So like, you know, Open AI could decide to like charge 50X with their.

No more plug. Yeah, no more plug. And that would suck. And that's a real risk of the business. That being said, when I, when I tweeted about this app, I got so many people being like, this is so dumb. It's going to get, it's going to be, it's a flash in the pan. like it's going to only last one month.

They're building on top of, you know, open AI. They're going to shut them down. And my take on that is, okay. But like, so what? This guy's making $500,000 a month in revenue. He's also learning how to run a business. The skills that he's learning while doing this are going to be transferable to whatever he makes next.

I mean, just from a financial perspective, if he's making $350,000 of profit per month, and he makes, you know, close to four million, he'll make, if this lasts for 12 months, what I think isn't crazy, you know, he's going to make four million dollars. Would I invest in something like this? Like, absolutely, just knowing that there's risks. And the way I would invest wouldn't be like, I want equity. It would be like, hey, I want like a profit chair of this thing. Yeah, give me a profit chair.

Yeah. It's not a guy who's trying to like have some massive IPO. or a crazy exit, it's just let's make some profit. Yeah. But I had like, there was one guy on Twitter who was like all over me about how this is a bad way to start a business. And my belief is like not necessarily if you know the risks associated with it. And if you're able to take out a million, two million, three million, whatever it is and retire your parents or, you know, give your cause you care about or buy your first house or just get financial stability like that,

you know, what people call you, you're not, your first nut. I knew you'd like that one. You know, it's like the base of capital that you can sort of grow. Then I say kudos to these people. That's, this is the clip for the start of the episode if you want to do a little preview because I would want to know what we're talking about if I was listening to this. No, but I agree. I think that's a very practical. I think sometimes practicality is missing from Twitter business people. This is actually what I like about your tweets, which is why I actually message you after you post something. And I'm like, wait, what about this and this? It's, there is a lack of financial practicality to a lot of business advice. Like, that's, that's one of the things that I noticed when I was, when I'm working with

mentors sometimes. And they're like, it's about changing the world. It's about having the vision and I'm like, I'm still trying to make money. Like, I'm still, you know, I'm not financially independent. I'm still trying to, as you said, I'm not, is it a, is it a thing to say to get my nut? It's a thing. Okay. I'm, I don't know if I want to have, uh, if I'm going to trust you with that big smile. Just say it. Just say it so we can clip it. Yeah. But honestly, I think this is, yeah, that's a really good point. That gives. them like a foundation to try other things. And yeah, I would, I think people arguing, when you post anything, people want to find the reason why something's not going to work because that

also makes them sound smart, you know, so it doesn't really have a lot. You must get a lot of that because you have a lot of people following you and you're very opinionated. Someone, someone was like, why, you know, these people, why, they're obviously smart, but why are they building, why, aren't they building something that can change the world? And my response to them is, sometimes you need to change your world before you change the world. Mike drop. Boom.

You know what I'm saying? Boom. That's the sip. Wait, we got to take a sip on that one. On that one, that's a quick sip. It's still kind of a sip if it kind of sticks. You're the anti-Bryon Johnson. I want to be a T-shirt that just says,

Brian Johnson with extreme constipation and heartburn. Totally. Or just get a T-shirt that says 36-year-old and a 90-year-old body. I try to get my triglycerides up to 400. I don't know. Like, imagine 50 is normal or something. I'm trying to win the game by putting all of the numbers up, no matter what they are. God bless you.

Gout. I want my gout levels at 7,000. I'm not going to go I think that this being short and sweet is going to be good so I'm just going to actually skip the other thing that I wanted to talk about and ask you are you going to get the new eight sleep? I sent it to my wife. So I have the eight sleep.

You know I'm a sleep nerd. We talked about it. Dude, I have two eight sleeps. I'm like struggling right now with what to do. I'm like, and I only got them less than a year ago. So new eight sleep came out for those you don't know. Odd 4 Ultra. Yeah.

And the only thing, so, okay, the coolest thing about it, in my opinion, is the fact that you could move your bed up and down. Like there's like a motor in it. A hospital bed. Yeah. It's so wild. And that is really cool because I don't know if you're like reading in bed. And, you know, I think that's a huge thing. Like, what I do now is I put like literally six pillows on top of each other.

And like, yeah, I'm like trying to and my wife is like, what are you doing? Like there's like a million pillows. You're the first guy who's ever had a situation where the wife is asking why there's too many pillows. Yeah. Like literally I've never been. Every single situation I've ever had has involved me thinking there's too many pillows in the bed. Oh, yeah. Oh, yeah.

It's, uh, she definitely looks at me strangely with. the amount of pillows I require. But I just, I can't be, I can't be flat. Like if I'm going to read. Oh. Yeah. Can be flat. I can be flat.

I can be flat. You got to pay $4,500 to not be flat. I didn't get this far in my life to lay flat. Exactly. What is the point of doing all of this fucking shit? If I have to lay flat, what like a seal? Totally. Yeah.

That's really cool. I would buy it if my side can go up and her side could stay. This is what they're not making clear on the website. My girlfriend and I were talking about this too. If I'm snoring, so the idea with the pod for Ultra, the update, the biggest updates are basically number one, the bed can move so that you can, when you're snoring, it can kind of raise your head so that it stops you snoring and you can put it in reading mode where the bed is a little bit more like a hospital bed.

But I'm wondering, like, if I'm snoring and my girlfriend's not snoring, is that just going to like flip, is it going to move both of our heads up? Or is it just going to move my head up and kind of roll me out of the bed? And like, you know what I mean? It's not clear to me looking at the website, what's going to happen. The thing that I like the most, the two features that I like the most are, one, it's supposed, they say it's quieter, 40% quieter, which I think is actually a really big deal. I was telling you in the last episode that one of my biggest issues with the pod three is that it's quite loud.

And the second thing is that they say you can't feel the pipes. I guess they don't like to call the pipes. You can't feel the little bumps in the bed that the cool water flows through. Whatever they call those, they call it like the array or something. I call them the pipes. Apparently these are not, you can't feel them anymore. And I think that would also be a big deal. And it cools even more, although I never managed to, for me, it's like cold enough already.

And you don't need your phone in the room anymore because you can just tap the bed to make it cooler or warmer, which is kind of cool. That's really cool. Yeah. I think that to me is also, like, that's the second favorite feature of it. Because I don't want to touch my phone at all, right? I don't want to touch your phone either, man. It's filthy. Yeah, it's filthy.

So I think that's huge. And I just pulled up my sleep fitness report from last night, 92. Oh, that's kind of embarrassing, isn't it? Because hello, baby, what do we got here? 99. 99. Dude, you were asleep. You didn't even wake up once.

You were like a log. What's waking up? It's because I'm using the deep brown noise. I don't even know what waking up is. I don't even know what waking up is at night. That's right. Okay. You know, to put a bow on the eight sleep thing, my request for them is for one side to be able to come up and down.

Otherwise, I don't know if I'm going to buy it. Hundreds is insane. Hundreds of sleep fitness are good, good work. I need to be anti Brian Johnson, but I'm accidentally becoming Brian Johnson. Yeah. My perfect scores. So what I'm going to do with, I think, is we're going to talk about them enough that they send us a free one each. Yeah, totally.

Like 8Sleep, if you send us a free Pod 4 Ultra, we'll test it out and give an honest review as people who are struggling to get 100s every day. Totally. I mean, that's like another example of a startup idea is like you create a paid membership around sleep and you call it the 100 Club. I like that. It's all about getting to 100 and then you do membership where like you get just like probably some physical products that help you sleep like an eye mask or a month or different things. And as a community of people who like share their scores and you just like amplify the whole experience. You run out of ideas on the third month already. So you send people an eye mask.

You send people sleep supplements. You send people like a brown noise thing and you're like, I don't know what to do anymore. And you just stop sending it and hope people don't stop paying. It's just like, I can't think of any more ideas, guys. We're done. T-shirt. Well, the 100 Club is actually kind of a fun idea for tech people, like using the graphic that they use in the 8 Sleep app with the 100.

And then there needs to be the anti-movement, the Zero Club. Correct. Which is about people who don't sleep at all. Yeah, exactly. I love that. I love that. Dude, that's it. I have tons more ideas, but I think it's good to, like, give this sort.

of an episode of test run before overloading it too much. I think this is just as long as a normal episode. The sip. Okay, well, if people like this episode, please, please let us know in the YouTube comments. Also, you know, subscribe, follow on Apple Podcasts and Spotify, because that's the only way, well, it's not the only way, but it's a great way to learn when new episodes are dropping and subscribe to the YouTube. And of course, go to Greg Eisenberg.com and subscribe to the newsletter because there I'll also tell you when new episodes are dropping. And Jonathan, what do you have to say to end this? The idea here is that I bring stuff for Greg to react to. I'm kind of like his like producer in the background being like, Greg, what do you think of this?

And I get the advantage of hearing the answers and being able to scuttle off and take action on them. So I'm very excited about it. I'd love to do it more often. But obviously the audience has to find it interesting. So it's different from an interview show because it's basically just Greg, given his vibes on stuff. I think people would listen to that weekly. That's my feeling. And yeah, you should subscribe to this podcast you're listening to right now on Apple Podcasts and Spotify and YouTube.

All right. And Rizat. Sip you later, Jonathan. Cip you later. We got to end with a sip.