The Startup Ideas Podcast - The $1,000/Day boring business anyone can start tomorrow (Sweaty Startup Playbook)

Episode Date: April 16, 2025

Join me as I chat with Nick Huber to discusses how "boring" businesses like storage, lawn care, and service companies often create more reliable paths to wealth than tech startups. He shares his personal journey from a college storage business that sold for $1.75 million to purchasing and improving self-storage facilities worth millions. The conversation explores various low-tech business opportunities with high profit potential and minimal competition.00:00 - Intro02:08 - Nick's Sweaty Startup journey05:20 - Self-storage facility investments and returns07:31 - Examples of profitable service businesses13:13 - Sweaty Startup Idea: Night Nurse Marketplace18:49 - Value of a Good Domain Names22:25 - The AI + Sweaty Startups OpportunityKey Points• Nick Huber shares his journey building "boring" but profitable businesses, including Storage Squad and self-storage facilities• Sweaty startups (service-based local businesses) often have less competition and higher success rates than tech startups• Simple marketing tactics like sidewalk chalk, bandit signs, and local networking can be highly effective for service businesses• Domain names are valuable digital real estate worth investing in for business credibility and growth1) The WEALTHY people in your town aren't tech foundersThey own boring businesses:• Underground utilities• Surveying companies• HVAC businesses• Real estate developmentWhile everyone's dreaming of being the next Elon, these folks are quietly building wealth.2) Nick's first million came from... college student storage! He built Storage Squad with:• $1500 Craigslist cargo van• $2200 box truck• SIDEWALK CHALK as his only marketingGrew to $2.2M in revenue, sold for $1.75M in 2020.No tech, no VC money, just hustle.3) Self-storage facilities = GOLD MINES Nick bought a neglected facility for $625K with:• 40,000+ square feet• 180+ units• Only making $4K/monthAnother facility they bought for $1.5M now generates $40K/month and is worth $4.5M!4) "Sweaty startups" are EVERYWHERE making serious money:• Lawn care: $100K+ working 9 months/year• Mobile detailing: $17K revenue/$10K profit PER MONTH• High-end transportation: Consistent 6-figure income• Tree removal: $3K for 4 hours of work (2 people)All with minimal startup costs!5) The DOMAIN NAME lesson that most miss:Nick paid $450K for [Somewhere.com](http://somewhere.com/) and says it's already delivered MORE value than that."People will spend millions on physical real estate but balk at a few thousand for digital real estate - the home of your business."6) The COMPETITION ADVANTAGE of sweaty startups:Would you rather compete against:• Stanford CS grad with $20M in VC fundingOR• Local business owner who doesn't answer phones on Monday afternoons?Choose your competition wisely!7) BEST BUSINESS IDEA from the pod: Night Nurse Marketplace• Domain available for $13K (or $1,100/month lease-to-own)• Target new parents needing overnight baby care• Build directory + blog with AI• Charge $1K finder's fee to match families with nurses$20K+ monthly potential!8) The AI + SWEATY STARTUP opportunity:The best AI companies might start as sweaty startups first.Build the customer base and trust with a service business, THEN layer in tech and AI solutions.This is how you build something valuable without competing with 1000 other AI startups.Notable Quotes:"The wealthy people that I know, the ones with giant beach houses in the outer banks and private jets at the local airport, almost all of them did something boring." - Nick Huber"Do you want to compete against LeBron James or a fifth grade girl in basketball? I play against the fifth grade girl every time because my odds of having a win and making money are higher." - Nick HuberLCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/BoringAds — ads agency that will build you profitable ad campaigns http://boringads.com/BoringMarketing — SEO agency and tools to get your organic customers http://boringmarketing.com/Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.coFIND ME ON SOCIALX/Twitter: https://twitter.com/gregisenbergInstagram: https://instagram.com/gregisenberg/LinkedIn: https://www.linkedin.com/in/gisenberg/FIND NICK ON SOCIALX/Twitter: https://x.com/sweatystartupNick’s New book: https://www.sweatystartupbook.comSweaty Startup Ideas: http://Sweatystartup.com/ideasBolt Storage: http://boltstorage.comSomewhere: http://somewhere.com

Are people making millions of dollars with boring sweaty businesses? They are. I brought on Nick Huber, Mr. Sweaty startup himself, to share what he thinks are some of the most interesting opportunities to build boring businesses. The wealthy people that I know, the wealthy people in my town, the ones with giant beach houses in the outer banks and private jets sitting at the local airport, almost all of them did something boring. underground utilities, surveying company, HVAC business, real estate developer. So you want to increase your odds of getting really rich. Do something normal. Do something boring.

Enjoy learning how to be rich by building boring businesses. Is it possible? You tell me. All right. We got Nick Huber on the pod. Nick, sweaty startup, Mr. Sweaty Startup, you know, for people who make it to the end of this episode, what are they going to? learn. They're going to learn how to make a million bucks the boring way. If they're good, of course,

not everybody can do it. So it's possible, you know, a lot of people listen to this podcast, you know, building software startups, SaaS startups, AI stuff. You're kind of the opposite of that. And my hope is that by the end of this, people see some of these businesses and they're like, there's an aha moment and they're like, wow, I actually see opportunity here. Yeah, I think a lot of entrepreneurs, if you approach somebody on the street, they'd say, you know, they'd start talking about tech crunch and Shark Tank and Steve Jobs and Elon Musk and change the world and raise money in San Francisco. But the wealthy people that I know, the wealthy people in my town, the ones with giant beach houses in the outer banks and private jets sitting at the local

airport, almost all of them did something boring. Underground utilities, a surveying company, HVAC business, you know, a developer, real estate developer. So new ideas are good. And I'm glad people start those things, but you want to increase your odds of getting really rich. Do something, do something normal. Do something boring. Okay, show us. Show us the way. Man, so you want to start with my journey?

I made a million dollars. Let's go through. I'm going to share my screen. This is, I started a pickup and delivery storage business. I mean, it was called Storage Squad. It's still around. I sold the business. Basically, students, when they went home for the summer, we stored their boxes in a warehouse.

And then we took it back to them where they moved the year before. At our peak, we were doing about 2.2 million a year of revenue. And we, I don't know, made 400, 500K a year and eventually leveraging that into building a self-storage facility, which we can talk about. But my only form of marketing and my main form of marketing, we didn't do paid ads until 2017 when we were over $2 million a year of revenue. It was sidewalk chalk. So we knew exactly where our customers walked.

We knew where they lived. we knew where they went to class. This picture is in Boston later on in the journey. But early on, I was at Ithaca and the campus is, there's North campus and where everybody went to, north campus where everybody lived, main campus where everybody went to class. They walked across the same bridge, you know, every day to get to class. So I put this ad that you can see here, need storage, storage squad.com, $29.99 per box all summer. I put that ad.

I've written that ad personally 5,000 plus times on the ground. ground of worn holes in in my knees of my you know the knees spots on the jeans i burned through hundreds of uh you know boxes of sidewalk chalk bought a cargo van on craigslist for 1500 bucks this one on the right um it had rusty panels bought this box truck on the south side of chicago from a repair shop for $2,200 drove with the boston we launched our business with these crappy basically bootstrapped our business with these crappy vans um and man we picked up a lot of stuff dude this is me sitting in front of the dorms at Boston University on Commonwealth Ave. This is probably 2015.

And this is the warehouse. It was 35,000 square feet. We fit 2,000 plus students items in here. 5,000 plus boxes. Sold the business in 2020 for $1.75 million. We had no debt. Me and my partner split the money. And it's not like you come from, it's not like your fans.

family were storage kings, right? It's not like you knew really what you were doing, right? You're kind of learning as you go. Oh, I didn't know. I had no idea what I was doing. I posted an ad on Craigslist for somebody lease my apartment. And they said, I don't want to lease my apartment. I want to put my stuff in your apartment. So I got sweaty, went and made $150. And then I realized I couldn't lease my apartment. So I filled the son of a gun up with other people's stuff. And yeah, man, like three weeks after the idea, I had $3,000 cash sitting. on the bed in my dorm. So we were profitable from day one.

I didn't look, I think one of my advantages here is I didn't consider myself an entrepreneur. I didn't study entrepreneurship. I didn't fall into the entrepreneurship trap or a business like this would not have excited me, frankly, because it was hard. All right. Let's keep rolling because I want to get into the tactics and the financials and stuff like that as you go.

All right. Well, later on in my journey, we bought a self-storage facility. This is 2019, Erie, Pennsylvania. we bought a self-storage facility at public auction for 625K. It was over 40,000 square feet, 180 plus units. That's a picture of my partner grinding off locks because the person who owned it basically neglected it was making about $4,000 a month of revenue. And there were over 100 abandoned units.

Literally, they did not have anything inside of them. This is me talking through, you know, going around and basically sawing off these units. And today, let's see if I confess. So here's a self-storage facility that my partner and I bought for $1.5 million in North Georgia. It was doing about $15,000, $16,000 a month of revenue when we bought it. It's doing $40,000 a month of revenue today. It's worth $4.5 million. We didn't do anything spectacular.

We didn't invent anything. We didn't raise any money. We bought this building, and it's worth over $2 million more than what we paid for. for it. My partner and I own it outright. So these are some of the things that people don't realize are happening in plain sight to make really, really good money. Quick break in the pod to tell you a little bit about startup empire. So startup empire is my private membership where it's a bunch of people like me, like you, who want to build out their startup ideas. Now they're looking for content to help accelerate that. They're looking for

potential co-founders. They're looking for tutorials from people like me to come in and tell them, how do you do email marketing? How do you build an audience? How do you go viral on Twitter? All these different things. That's exactly what startup empire is. And it's for people who want to start a startup but are looking for ideas or it's for people who have a startup but just they're not seeing the traction that they need. So you can check out the link to startup empire.com.com description. My brother runs a lawn care company. His only form of marketing is these bandit signs. He posts them up on the side of the road. People call him. He gets 30, 40 new customers in April, May every year. Then he stops doing it because his company is going to grow 30% that year.

He's happy. He made over $100,000 last year and spent two months fishing in the Florida Keys in the wintertime. So not huge money, but man, you make $100,000 a year working, you know, nine months a year. It's not too bad. Mobile detailing business. This guy came out, cleaned my car, called Detailed Dogs. Really good guys. His name's Jack. He was lucky enough to share his profit and loss statement. $17,000 in revenue in October of 2024, $10,000 in profit to him.

Obviously, he's working a lot, but he's making $120,000 a year, one year out of college. My buddy who drives, his name's Jude. He has three other drivers in Atlanta. He gives high-end transportation to the airport, and he does really well. These are some of the sweaty startups that people don't realize they're in plain sight. I think firewood delivery is a pretty cool. And if you don't have any resources or money and you don't want to raise money, normally you can get firewood delivered.

It's not seasoned and it's not going to burn very well. You can get it delivered for $300, $400 for a big truckload of it. I think if you build these things, I built this, I built each of these in about an hour and a half with about a hundred bucks worth of material. You build these on site, you could probably charge $800 to $1,000 and deliver the firewood. You definitely do that twice in a day and make $1,000 profit in a day. It's over $100 an hour. Not too bad.

I would do that, by the way, in Canada, my house in Canada, I spend $500 for firewood delivery. And it's probably not seasoned, right? You got to let it sit for it for it burns well. Exactly. So for me, it's like, I want this. There's just no way for me to do it. I mean, I guess I can build one of these myself. Yeah.

Yeah, there's not any, there's nobody offering this service. And then maybe it's a subscription service too, or twice a year you come and fill up, you know, fill it up for the person and you have that recurring revenue. Totally. And also it's a, it's like an entry point. So once you're, uh, once once once you've built this and you're delivering, you know, delivering the firewood, then it's like, oh, hey, by the way, do you need your lawn mode? Oh, hey, do you need like snow clearing? Mm-hmm. Treework. Remove the trees and then sell the firewood a year later. Yeah. Once you, once you get. with these customers and the high-end customers who are willing to pay, you know, $800 or $1,000 or something nice, a lot of other opportunity. I was at a bar in North Georgia, and I noticed that this TV had rotating little ads.

Basically, you can advertise your business on this TV. It flashes, like, for seven seconds, and he's got about 50 of them run on each TV. I found out he's got, like, 70 bars and restaurants in North Georgia on his plan. He charges $10 a month for the business to be in the bar. And he nets $20,000 a month doing this. Pretty awesome. You know what's cool about this also is, okay, Nick, you own bolt storage, right?

So if you sponsor this for $10 a month, you're going to call your boys up and be like, let's grab a drink at, you know, country boy sports. And then bolt storage is right there. And it's kind of like a funny bit. So not only is he making money, but the bar owner,

and the bar is probably getting more revenue because it's just, you know, people are talking about it. Yeah, it makes it makes the local business owners absolutely have some loyalty towards that bar. And even if they don't get any customers out of it, they love sitting there having a beer waiting for their sign to pop up. It's pretty cool. But there's a cell if you want to call or text the guy. When I posted this on Twitter a year ago, he got blown up and sent me, sent me a couple notes that he's partnering with some people that grow the company. So it was pretty funny. Yeah, he's probably like, why is Palantier?

and Dropbox and, you know, these Silicon Valley companies, you know, advertising here. Yeah. I love putting green installation. It's a little bit higher skilled. You got to know what you're doing here. But, man, you can make anywhere from $30,000 to $200,000 on some of these high-end turf installs at people's houses. Tree removal. It's just such a good business.

I mean, obviously, it's difficult, right? There's a risk of injury. You got to have some very expensive equipment. You got to have skilled employees. But man, two guys came out here and spent four hours removing two trees from my house. And I gave them over $3,000 for four hours work for two guys. So it doesn't take a genius to do some math on what the hourly earning of these folks are. So it's pretty crazy.

Christmas light install. I don't recommend doing this because you can fall off a roof and kill yourself. But, man, you can make really good money. I have friends who spend an absurd amount of money to get Christmas lights installed on their house. I don't see the need for it. but what's absurd how much how much are they spending 3,500 dollars four grand to get like a couple rows of Christmas lights installed on their house for three months is it worth a thousand dollars a month to see Christmas lights on your house when you pull up to it in the evening

not to me maybe but people like it man to some people to some people deck building power washing is a really easy one if you have no skill and almost no money you can get a hold of a power washer and clean some concrete, clean some furniture, clean some decks. This is concrete work, driveway, you know, driveway slab, patios, bounce house rentals. I love this business. So yeah, man, a lot of sweaty startups. I think an interesting one that I was thinking of, and now that you have a kid, you might be able to relate to this.

I was looking for a nanny. My nanny quit. And it was so much work. And I actually looked in Athens for a local nanny recruiting company. meaning like, hey, help me post the job on care.com, do the screening calls, set up in, you know, do the background checks, set up interviews with people who qualify and help me find a nanny. I think I would pay $3,000 to $5,000 for that. It's a great part-time, great part-time side gig for somebody.

Dude, I have an idea. I don't know if I want to give it away. Okay, I'll give it away. I'm convinced. Okay, so let me share my screen. and who knows, maybe you and I do this together. So I had a baby five months ago. And one of the biggest piece of advice that I got,

and I'm very privileged and lucky, but, you know, someone said, yeah, someone says, you know, you need a night nurse. You need someone, you know, it's going to be incredible for your wife. It's going to be incredible for you. and at first I was a bit resistant to the idea. I wanted to like, you know, feel the pain, so to speak. But after speaking to people, you know, I did it and it was probably one of the greatest decisions for our family that I've made.

And to let everybody know what that is. That means a nurse comes to your house and watches your baby from like 11 p.m. to 5 a.m. so that you and your wife can get sleep. And it is a total, total game changer. It's a total game changer and not cheap. And the customer that is paying for it is a very high-valued customer. And you're getting them at the beginning of their journey. And meaning that there's probably a bunch of other things that you can sell them along the way.

Now, the way... Almost a home outfitting for, you know, babies. Exactly. Now, the way to find some of these people, there are some marketplaces like care.com, but care is very focused on, it's not just night nurses. There's nannies, there's, you know, sitters, there's cleaners, there's all sorts of different things. And I couldn't find the de facto place for night nurses. So let me pull up. So do you now own nightnourse.com?

How did you know that that's where this was going? We think alike, Greg. We actually think very differently, but alike at the same time. I think all entrepreneurs think very similarly about opportunity. There's a lot of people who are listening, completing our sentences, probably. So I don't own nightnurs.com, and I'm giving this away, and maybe we end up doing it together. But this is only available. Nightnerces.com is available for $13,000.

That's half of a new type Toyota Camry. Last than a half. And not only that, you can literally lease to own it if you don't have the cash. So what that means is you can basically pay $1,100 a month for 13 months. And own this domain. Build a directory. I would personally use AI to build the directory. Big blog.

Exactly. Blog, get organic traffic. What do you think? Product reviews, mom advice, and you could do your advertising on that one pregnancy app that everybody uses that tracks the pregnancy. What's that app called? Where it says, like, your baby's the size of a peanut.

Yeah, I mean, there's a few of them, but every expecting mother has that app. 100%. And so you really get them at the very beginning of their journey and think about the businesses that you could leverage off the back of nightnorses.com. The nanny recruiting service, a ton of affiliate traffic and revenue from product reviews that you do to help sell awesome products into, you know, families. Yeah, all the way through.

It's amazing. So I don't know what I. I don't know. Maybe I buy this domain and someone from the community ends up building it. I don't know. So by the time this is live, I'm going to figure this out. But I know that, like, that's a low risk. I mean, we talked about sort of sweaty startup, what you can do there.

But also, you would also agree that this digital business in some ways, it's kind of sweaty, right? It's like a sweaty digital business. Oh, absolutely. I love, like somewhere.com is a sweaty digital business. Like we're working our butt off and recruiting, which is one of the hardest businesses in the world. But it is worldwide. I don't think you can necessarily. but I would start, I would do, you know, what Nikita does and start in one town to get nightnorses.com going.

Probably one suburb and one school or one, you know, neighborhood of one town, handing out flyers, putting out bandit signs. I don't know about sidewalk chalk where all the moms walk, but if there's a place where all the pregnant ladies get together to walk, you know, you put a sidewalk chalk ad that says, you know, need a night nurse. Nightnerces.com. You bought Somewhere.com. I don't know if you've publicly said how much it cost. Yeah, it was $450,000. So before Somewhere.com with Somewhere.com, it was called Support Shepherd. And then you spend $450,000 for the domain.

So you're no stranger to buying good domains. How should people think about buying a domain for their business? I think it doesn't make a whole lot of sense to me. I'll ask you the same question, Greg, and this is a thought exercise for everybody who's listening. People will spend, I've spent millions of dollars on real estate. I just said I spent $1.5 million on that one building to run a self-storage business in. I've spent over $250K to redo the facade, meaning the front of one of my storage facilities, just to make it look better.

That's it, $250,000 on one property to make it look better. but yet, and many businesses do this. They pay a ton of money every single month to lease, whether it be a dental office, a warehouse, whatever it might be. But for some reason, spending more than a couple hundred dollars on a domain is foreign to them. So personally, I think it's an unbelievable investment, especially when you look at it as far as look at it for what it is, which is the digital real estate that your business lives.

Yeah, I also think that LLMs are going to prioritize dot coms over dot co's and dot ios and stuff like that so when you look at like a nightnorses dot com versus nightnorses dot co you know if a lead is worth three hundred dollars and you're going to get you know 10 extra leads a month um you know you're looking at three thousand dollars a month that more than pays for the 1100 dollars a month that you're paying for 13 months to to least own the domain I bought I bought I bought that domain for over $400,000 a year ago. And I've already gotten more than $400,000 of value from buying that domain. That's crazy. And I still own it, obviously. And it's going to be the name and the home

of our business from now until ever. I think Beehive is the perfect example of this. Did they upgrade their domain yet? Did they? Yeah, they did. Terrible, terrible, terrible domain. And all I did was chirp Tyler Dank on Twitter for a year and a half because he was he's great like he's an unbelievable entrepreneur but he was he was running his business with a domain that nobody could spell and nobody could remember yeah I mean I've had Tyler on the pod let's see I think it's still yeah B it's still terrible they need to do a total they need to do a total rebrand yeah if I spell B-hive um let me share my screen if I hate that we're picking on Tyler. It's all love. This is just an example. If I, if I search Beehive, he has to pay to be

at the top. This is a sponsored ad at the top. And everything else has nothing at all to do with what his business is. Yeah. Yeah, I think it's just, it hurts to spend a lot of money on a dot com. I think that, you know, I think a lot of people in the comment section are going to be like, yeah, but I don't have $13,000. I don't have, you know, whatever. I bought board storage for $400. Bolt Storage.com. I bought webrun.com for, okay, I mean, I paid $9,000 for that one. I paid $2,200 for ad rhino.com. You know, it's all relative. Totally. Make the, so you've kind of made the pitch around, here's a bunch of ideas, you know, sweaty ideas that people can start. We're kind of in this golden renaissance or, you know, yeah, I would say a renaissance of startups right now,

AI startups popping up left right and center. Why should someone listening to this who knows how to use cursor and chat GPT or becoming prompt engineers, why should they like say like, you know what, I'm just going to put that on the back burner for right now and I'm going to go open, you know, Christmas Lights company. Man, it's really, it's a tough one. And I want your opinion on this too, Greg. What percent of the AI? So I've been pitched, I'm in the recruiting business, I've been pitched 30 plus simply recruiting

and sourcing AI models. I don't, first of all, they all are absolutely terrible. No candidate wants to go through AI sourcing in an AI interview. It's ridiculous. How are any of them going to make any money? Like in every niche, there's 20 AI startups. Like if we just said, if we took a thousand random AI startups, how many of them do you think will make it to like exit or profitability.

I would say, I mean, it's, it's like replace AI startup with like tech startup. Like most tech, most startups fail and most tech startups fail even, even, you know, greater. So, you know, I'm going to say 93% of them are going to not make it to profitability. Yeah, I would probably say 99% won't make it to profitability, but 90% will like be a loss for the, for the founder. But those 10% at the top will either get aqua hired, like find the next opportunity that's unbelievable, like just skyrocket their career. So I'm not saying that's the wrong way to go about it. But if you pick your competition wisely and you say, hey, look, I can compete against the Stanford computer science, you know, brilliant person who got a 36 on their ACT and has 20 million of venture capital funding and has a network all over Silicon Valley. I can compete against that person or I can compete against the person in my town.

who has a fax machine on their desk. They have no employees all over the world. And they actually don't answer the phone on Monday afternoon when you call to try to become their customer, but they have a private jet sitting at the airport here in Athens. Like, which one of those two do you want to compete with? So when I was at a similar area of my journey and a part of my book that they wanted to take out, I say, like, do you want to compete against LeBron James or a fifth grade girl in basketball? The winner gets something amazing.

Like you beat LeBron, you get a billion dollars. You beat the third grade girl. fifth grade girl, you get 30 grand a month. I'd play against the third grade girl every time because my odds of having a win and making money are higher. So like when I was in a really hard business, storage squad, doing that moving, I realized that, hey, this is not the business that's going to make, take me to where I want to go. I got to figure out something else to do. And the first, the top of our list when me and my business partner, Dan, were making our list was like, hey, where are very normal people making a ton of money? And frankly, like, where are the dumb people

making money and doing really well? What's a game? that if we play this game, there's an 80% chance that we're going to win just because of the odds. And we looked at self-storage and realized that, hey, these owners, they're sitting somebody in an office, they're not answering the phone, they don't do rate management correctly, they don't have any remote employees all over the world. We can compete. It's a big enough market for me to compete. So that's kind of how I think about it. Okay, so here's how I think about it. And I think you'll appreciate this. I think that some of the best AI startups are actually going to start as sweaty startups. So let's just use nightnorses.com.

Let's say, you know, you and I end up building that business together. We create this network of night nurses. It's, you know, the de facto directory for night nurses. Maybe we expand from there. Once we've built that, we've got the traffic and we've got the domain and we've got an email list of a million moms. and dads, then it's not so hard for us to vibe code a, you know, payroll provider. And, and basically for $50 a month, you know, say like, hey, do you want to go and now pay your night nurse or your nanny? No problem. You can now do that through us. And then all of a sudden,

you know, we're this fintech AI company, but the foundation of it, is the sweaty startup. Yep. So I'll go have these with you on nightnorses.com right now if we do it one way to start. Obviously, we invest in the blogs and we get the AI writing the blogs and we have a content team there. But I think we start as we will find you a night nurse. You pay us a one-time fee of $1,000 cash, and we will do, this is what we'll do.

We're going to post the care.com ad. We're going to put the word out in our network. We're going to ask for referrals. we are going to vet the person. We're going to background check the person. And then we're going to set up only the highest qualified ones to interview with you. And when you pick one and you have one signed on and they're going to work with you for the first three months of your baby's life, you pay us $1,000. And then you have the relationship with them directly and you pay them directly.

I think a lot of people try to start the marketplace too soon where you need both sides. I think that's a disaster. But if somebody could tell me, hey, you don't have to post the care.com ad. and somebody else is going to vet all of these freaking candidates. And I only have to pay a thousand bucks for that. We hire a South African recruiter through Somewhere.com to do the actual work of vetting and sourcing these folks. And I think we would place 29 nurses into families a month and have a 20K a month,

you know, revenue business to start to build on. I'm interested in my friend. But I love that take. I think like the lawnmower, when the lawnmower was invented, everybody said the lawn care companies were going to go out of business. But it just became a tool that made the lawn care companies more money and less labor. And they are the ones who took advantage of it, not the homeowner, actually. Everybody thought the homeowner with a lawnmower was going to just be willing to go mow their own lawn now.

And people are paying for their lawn to be mowed at a higher rate than ever before. Totally. Yeah. I think AI will definitely over time make the business owners more money, not necessarily the AI companies. Nick, I want to end it here. I know that you've got a bunch of ideas, more ideas I've seen online. Where could people find some of your sweaty startup ideas if they want to? The most visited spot on my website is a page where I had, it's called 200 plus business ideas.

Now it's like 400 plus business ideas long. But these are all sweaty startups. You're either cleaning something, moving something, repairing something, doing some work for somebody. Most of them can be bootstrapped. but it's at sweaty startup.com slash ideas. So that's the most popular piece of content that I've ever written. Beautiful. And you mentioned you've got a book coming out?

Yeah, April 29th, the sweaty startup is launched. It's how to get rich doing boring things. And we go through how to pick an idea, how to vet an idea, how to assess demand, but then also how to hire, how to delegate, how to sell, how to make decisions, all those other things that are super important when it comes to operate. a company and growing it. Cool. I'll check it out, my man.

Nick, always a pleasure. I love chat. Even though I'm not a sweaty startup guy myself, to me, you know, and I think this is why our relationship works so well is we might not always agree, but I respect your opinion. It challenges some of, you know, the things I'm thinking about. So I love talking with you. And so I hope you'll come back on again. Right back at you, man.

And I think we see the world slightly differently because our skill sets are differently. But generally, generally speaking, I think we think about opportunity the same way, which makes it fun. Absolutely, my man. All right, I'll catch you later.