The Tim Ferriss Show - #173: Lessons from Geniuses, Billionaires, and Tinkerers
Episode Date: July 10, 2016Chris Young is an obsessive tinkerer, inventor, and innovator. His areas of expertise range from extreme aviation (world-record goals) to mathematics and apocalyptic-scale BBQs. Above all, he... is one of the clearest thinkers I know. In this interview, we discuss a great many things, including his wild story and lessons learned from rainmakers like Bill Gates, Gabe Newell, Neal Stephenson, and many more. More topics we tackle: How he managed to get jobs working for the best in the world...despite having no credentials. Advice -- and incredible questions -- from self-made billionaires. Why raw foodism isn't always what it's cracked up to be. How geniuses show disappointment and ensure you correct yourself. The "emoji egg" breakfast. And much more... If you only have 5 minutes, I highly recommend listening to Chris's secret to working with hard-to-reach people. Enjoy! Show notes and links for this episode can be found at www.fourhourworkweek.com/podcast. This podcast is brought to you by Audible. I have used Audible for years, and I love audio books. I have two to recommend: The Graveyard Book by Neil Gaiman Vagabonding by Rolf Potts All you need to do to get your free 30-day Audible trial is go to Audible.com/Tim. Choose one of the above books, or choose between more than 180,000 audio programs. That could be a book, a newspaper, a magazine, or even a class. It's that easy. Go to Audible.com/Tim and get started today. Enjoy. This podcast is also brought to you by Wealthfront. Wealthfront is a massively disruptive (in a good way) set-it-and-forget-it investing service led by technologists from places like Apple. It has exploded in popularity in the last two years and now has more than $2.5B under management. Why? Because you can get services previously limited to the ultra-wealthy and only pay pennies on the dollar for them, and it's all through smarter software instead of retail locations and bloated sales teams. Check out wealthfront.com/tim, take their risk assessment quiz, which only takes 2-5 minutes, and they'll show you -- for free -- exactly the portfolio they'd put you in. If you want to just take their advice and do it yourself, you can. Well worth a few minutes to explore: wealthfront.com/tim.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Visit tim.blog/sponsor and fill out the form.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Discussion (0)
At this altitude, I can run flat out for a half mile before my hands start shaking.
Can I ask you a personal question?
Now would have seen an appropriate time.
What if I did the opposite?
I'm a cybernetic organism living tissue over metal endoskeleton.
The Tim Ferriss Show.
This episode is brought to you by AG1, the daily foundational nutritional supplement that
supports whole body health. I do get asked a lot what I would take if I could only take
one supplement. And the true answer is invariably AG1. It simply covers a ton of bases. I usually
drink it in the mornings and frequently take their travel packs with me on the road. So what is AG1?
AG1 is a science-driven formulation of vitamins,
probiotics, and whole food sourced nutrients.
In a single scoop, AG1 gives you support
for the brain, gut, and immune system.
So take ownership of your health and try AG1 today.
You will get a free one-year supply of vitamin D
and five free AG1 travel packs
with your first subscription purchase.
So learn more,
check it out. Go to drinkag1.com slash Tim. That's drinkag1, the number one, drinkag1.com slash Tim. Last time, drinkag1.com slash Tim. Check it out. This episode is brought to you by
Five Bullet Friday, my very own email newsletter.
It's become one of the most popular email newsletters in the world with millions of
subscribers, and it's super, super simple.
It does not clog up your inbox.
Every Friday, I send out five bullet points, super short, of the coolest things I've found
that week, which sometimes includes apps, books, documentaries, supplements, gadgets,
new self-experiments, hacks, tricks,
and all sorts of weird stuff that I dig up from around the world. You guys, podcast listeners and book readers, have asked me for something short and action-packed for a very long time, because
after all, the podcast, the books, they can be quite long. And that's why I created Five Bullet
Friday. It's become one of my favorite things I do every week. It's free, it's always going to be free,
and you can learn more at tim.blog forward slash Friday.
That's tim.blog forward slash Friday.
I get asked a lot how I meet guests for the podcast,
some of the most amazing people I've ever interacted with,
and little known fact, I've met probably 25% of them
because they first subscribed to Five Bullet Friday.
So you'll be in good company.
It's a lot of fun.
Five Bullet Friday is only available if you subscribe via email.
I do not publish the content on the blog or anywhere else.
Also, if I'm doing small in-person meetups, offering early access to startups, beta testing,
special deals, or anything else that's very limited, I share it first with Five Bullet
Friday subscribers.
So check it out,
tim.blog forward slash Friday. If you listen to this podcast, it's very likely that you'd
dig it a lot and you can, of course, easily subscribe any time. So easy peasy. Again,
that's tim.blog forward slash Friday. And thanks for checking it out. If the spirit moves you.
Waka waka waka you sultry savages. This is Tim Ferriss and welcome to another episode of the And thanks for checking it out, if the spirit moves you. It took place in my home on my couch with tea, and it involves lessons from tinkers,
geniuses, and billionaires. And the interviewee is Chris Young. And we talk about quite a few
things, what he's learned from people like Bill Gates, Nathan Mervold, and perhaps a name you
don't recognize, but in many ways, the most impressive to me, self-made billionaire
Gabe Newell. And if you don't know who he is, you should learn all about it and we will
get into it. Neil Stevenson, the science fiction author, although saying it that way doesn't
do justice to the work that he puts out, which is incredible, Snow Crash and so on. We'll
touch on that. And questions. Above all, we focus on good questions. We focus on better
thinking. And we focus on, for instance, how geniuses and people who run, for instance,
the number one ranked restaurant in the world express disappointment. How do they express
disappointment and ensure that you correct yourself? How has Chris managed to get jobs
working for some of these people who
are the best in the world, despite no credentials at the time that he got the jobs? And how do you,
of course, create apocalyptic barbecues? Very important question. We'll get into that and risk
having the entire neighborhood burned down. I don't recommend you do that, of course. I would
never suggest such a thing, but the story makes for a good time. And we're going to get into it. So please enjoy this wide ranging conversation with Chris Young, and we'll take you from extreme
aviation and world record goals to mathematics, biochemistry, and everything in between. So
fuck it. I left myself with no out on this one. Enjoy.
Christopher, welcome to the show. Thanks, Tim. Excited to be here. Yeah, man. Very
cool. It's been not too, too long since we've hung out. I mean, we saw each other in Seattle,
and that was sans Matt Mullenweg. Yes, I'm actually impressed you remember any of that.
There was a bit of drinking. Well, not to point fingers, but I'd say whenever we hang out, there's always
some form of drinking that seems to sneak in. It might be a chef thing. It might be a chef thing.
But before we get to the chef thing, and I suppose this is related, but you have a
myriad of obsessions that strike me as interesting. And we're going to get to those. But since
we were talking about the drinking and Seattle, one particular incident that I thought was very telling of your personality and kind of
hilarious was this dinner that we had for a few people who had won prizes to be brought to Seattle
to have this incredible dinner. And there was a family with a bunch of kids and the mom was
talking about making smoothies. And just as before we started recording, I said, you don't need to feel that you have to censor
yourself. Not that that's what you do anyway. And I just remember after she had finished
this like heartfelt description of her, her smoothies, vegetable smoothies, you said,
well, you know, vegetables are trying to kill you. And you went into this diatribe about vegetables. Can you elaborate on
why that is the case? Sure. So the idea, I think I probably said something to the effect of, you
know, salad's a silent killer, which is actually not originally my idea. The great food writer,
Jeffrey Steingartenarten had a brilliant article
about this. But anybody who has sort of a biology background, this makes some intuitive sense. It's
just one of these things we don't stop to think about. If you're a plant, like you're not looking
to get eaten. Like that's not a good outcome for you. And so you can't run. So you do all sorts of things to evolve some
protection against all these predators running around trying to eat you. So it turns out if
you're stuck in the ground and you can't run, you're going to evolve this really elaborate
chemical weapons system that when a pest or a disease or a critter basically starts to gnaw
on your roots or gnaw on your stalks or gnaw on your leaves,
none of which are the part that you want to have eaten, you're going to try to poison them.
And so a whole bunch of things like fava beans, you know, if you eat them raw,
people die every year from eating too many raw fava beans.
Apple seeds have trace amounts of cyanide, not enough to be an issue for a human, but for
for pests, sure.
Even when a fruit
bruises and it sort of turns that on slightly Brown, that's a cascading enzymatic chemical
reaction designed to create a bunch of molecular compounds that prevent spoilage. So there's all
these people that think eating raw vegetables is like this inherently healthy, somehow more pure
act of eating. And it's like, no, you're eating
mostly a bunch of toxins and poisons and things that like, they may not affect you because you're
a pretty large mammal, but mostly they're not that great for you. Like spinach, I think was
the example I use that people think of Popeye and that you get all this iron from spinach.
Like it's part myth. There's just not that much iron in spinach compared to many other
plant foods, but also raw spinach contains a ton of oxalic acid, which actually binds iron. So
people eat a lot of raw spinach. They end up with an iron deficiency. And that's what produces that
sort of a, not cotton mouth feel, but that mouth feel. Um, you know, spinach is very mild in this, but sorrel, which is a relative,
it has this prickly, if you've ever eaten rhubarb, rhubarb's very high in it.
And if you eat raw rhubarb that hasn't been cooked down in a bunch of sugar
with a bunch of jammy strawberries, it's a pleasant vegetable,
but it's not as amazing as people think it is.
And it also can leave you with this cottony mouth, especially if you eat it's, it's not as amazing as people think it is. And it also can leave you with this
cottony mouth, especially if you eat it raw, which, which I remember doing as a kid. And it
wasn't, wasn't that great. Now imagine in the same bucket you have, uh, now some of these might be
from legumes or otherwise, but, uh, phytic acid and saponins and all these various anti-nutrients.
Kidney beans are another thing where you really need to cook them. And it actually,
you're best throwing out the water. You cook in. One, you're going to fart a
bunch less because you're basically diluting down a lot of the oligosaccharides that you can't digest.
But also, you're tending to dispense with some of the more water-soluble compounds that aren't
very good for us. So the science, you bring a lot of science to
the table. Take me through getting to math and biochemistry. Did that come before or after
food and cooking? It certainly came well before professionally doing it.
The cooking thing was something I always did as a kid. It was just not the kind of thing that
somebody growing up in the 70s and 80s was like, oh, that's a good career choice. Like, no,
like growing up in the like aspirational middle middle class, like becoming a chef was not a good
career choice. You were not encouraged in that direction in like late 1980s heartland America.
Science, I think, was always interesting to me um it was stuff that i
gravitated towards but it wasn't the kind of thing that i had a natural aptitude to be quite honest
taking math for example um the highest grade i think i got in a mathematics class all the way
up through high school was a c minus i think partly because i had a chip on my shoulder about it and partly because mathematics as it existed at the university level, once you got beyond like the weed out classes like that, there's no resemblance to what I had seen throughout high school and junior high and elementary school. And so I think I partly got the degree to be able to say, see, it really was the teachers,
not me. And partly because I actually discovered it was actually really elegant and fun and interesting because you were sort of playing these mental games of like, what would the world be like
if volume no longer has a physical meaning and stuff like that? So I sort of took university in
a very indirect approach where I just took things that were interesting to me or I took them because a particular professor was teaching them.
And that that person was always interesting in doing cool ass shit.
It happened to be that like after seven years and I kind of looked around and said, like, what do I have enough to have a degree?
And it was like, oh, well, I kind of have enough to have a degree in pure mathematics and I kind of have enough to have a degree in biochemistry and I kind of have enough to sort of have a degree in history. And so I,
maybe I should apply for those. Historical mathematical biochemistry, something like that.
When, what was your first gig out of college? And it always strikes me when I'm having these
conversations with friends, it gives me an excuse to ask like the 20 questions that would seem
utterly weird
and creepy if I did it in like a normal conversation over wine. But I have no idea.
Like what was your first job out of college? Cook. So how's that happen? Um, so this goes back to,
to, you know, the year 2000 and I was starting to pursue a PhD and what I, or what I hoped would
turn into a PhD in an area called biomolecular structure and design. So specifically it sort
of tied together mathematics and physical chemistry and cancer research and computers
and a whole bunch of stuff I was kind of sort of interested in. But I also sort of, I had like
a whole bunch of chaos going on in my life with crazy girlfriends, one in particular. So like,
you know, academically I was getting burned out. And in the meantime, my personal life was sort of
cratering in a super awkward and painful kind of way. And I remember somewhere around September, actually October, 2001. So after
September 11th, I just remember like my life totally imploded, like in the course of about
a week where like things were going really poorly for my research. Um, my, the, the, uh, uh, the
principal investigator on the project was that was really like displeased with my work. And part of that was I I'd made some bad choices about the project. And part of it was like I was completely distracted about what was imploding in my personal life. And I'd always cooked, like I enjoyed cooking and I was reading
a bunch of, uh, I was actually cooking my way through the French laundry cookbook and I was
diving into Harold McGee, both of which I discovered around that time.
It's been a while. That's the science of cooking. No.
Yeah. Uh, the, the, the, uh, on food and cooking, the science and lore of the kitchen on food. And
so like that book was
fascinating to me it was just like this stuff is so awesome how did i you know and i was one of
those books i just discovered randomly browsing at barnes and noble and i was like you find yeah
it was just like this thing's cool and just as a quick pause for people who've seen the four hour
chef video uh like the book trailer the movie trailer trailer, we shot it at Chef Steps, which is in Seattle,
which Chris is certainly heavily involved with.
At least we'll get into it.
But the placeholder that we used for the four-hour chef book,
because we put it in in post-production, was...
Harold's book.
Harold's book.
Yep.
It's about the right size.
Yeah, it was perfect size.
So like all of this stuff was going on and it was like,
I have no idea what I'm going to do.
I'm basically walking away from my, from, from my, my grant funding and like, I've got to get
my head back together because of bad relationship. And so I just decided like, I enjoy cooking. So
I'm going to get a job as a chef while I figure out what the hell I'm going to do with my life.
Like that was kind of as far as the master plan went at that point. And so like I wrote up letters to all of these chefs
that had restaurants that as far as I could tell were kind of important restaurants in Seattle
with like my academic CV being like, I am looking for a job. And remarkably, like some of them
actually called me back. I think mostly to see like if I was having a laugh.
Which of my friends is pranking me?
Basically, it was like this ought to be good for a laugh.
And it was a chef named Tim Kelly at the Painted Table who called me up on a Friday and he was like, I got your letter.
And, you know, now is not really a good time for you to come work for
me at the painting table. Like he quit the next day. But I have this friend, uh, Bill Belicus,
he cooked for David Boulay. He, with your science background, you and him would probably get on
great. You should call him up and tell him that I sent you and don't take no for a fucking answer.
Just show up with your knives and start, uh, start cooking for him. So like I called William
Belicus, I'm like, uh, Tim Kelly said I should call you
and definitely come work with you.
And he's like, this was a Friday.
He's like, great, when can you be here?
This was when I realized, like, he just needed anyone
who was willing to work for free.
So I showed up at 3 o'clock with, like, I'd gotten a knife bag.
I had a couple knives at that point.
They were, like, I'd gotten a knife bag. I had a couple of knives at that point. They were like reasonably sharp. And like, they immediately put me to work doing some really
menial, like pick a bunch of time, cut down some shard. And like, I apparently did it mostly right.
I was just incredibly slow. And at the end of service, like, you know, William was really
gracious. He sat down with me in the dining room. He had a glass of wine. He offered me a glass of wine, and he's like, you know,
now's probably not really a great time. I'm not sure I have a lot of the work for you,
and like being very earnest, I was like, I totally understand. Is there anybody in town
you'd recommend would be a good place for me to work? I'm really committed to doing this. I really
want to see what it's about. And what I didn't realize
at the time was like, that was probably the perfect thing to have said to William because
William had an enormous ego and he was just not going to be capable of bringing himself to say
anybody else in town was any good at all. And so he, you could just see him sort of sputtering and
well, really there's no one. Like I think I'm probably the right person to teach you.
So why don't you come back on Tuesday? And that was kind of it. Accidental Jedi mind trick. Yeah,
that was the, that was the accidental Jedi mind trick. And then it was just like, I showed up
and I kept showing up and like, I didn't get paid for a while. So my credit card was getting
obliterated. Um, but that's how I got
into it. And I discovered that professional cooking is really a mental illness. You either
have it or you don't. And like within months I was like, I have to do this. There, there isn't
really a choice. And that we're off to the races. That's like the coping mechanism. That was totally
my coping mechanism. It like played into all of my introverted antisocial behaviors to basically like lock myself up on a Friday and a Saturday in the kitchen,
because like I could feel like I was out and socializing, but I didn't actually have to be
out and socializing. So it was great. And like that, the next eight years were a cultural black
hole for me. So we're going to, we're going to jump around as is my want to sort of create a podcast that's as hard
to follow as memento uh i want to talk about just paint paint a visual picture for people
because so we flash forward quite a quite a uh quite a long ways talk to me about the massive
pigs rotating around a fire no it's fire rotating around a pig. Can you explain
the spectacle to people, please? Just provide some and how that came to be.
So I'll try to explain the spectacle and then I'll try to give the why do we do these shenanigans. So
essentially, there's the concept of like rotissing meat. And usually you rotate the animal in front
of the fire. And what you're doing is actually solving a very pragmatic problem, which is you have this big,
giant pig shaped object and the fire can bring heat to the surface much, much faster than that
heat can diffuse and percolate through the meat itself. And every sort of weekend warrior, bad
cook has experienced this problem at some point where like you char the outside and the inside is still raw.
Black and blue.
And if you do something the size of a large animal, like that phenomenon is exacerbated exponentially.
And so by rotating it, what you do is you bring a bunch of fire to one side and it starts heating up.
And then before it overcooks, you rotate it into the shadows where it rests and the heat diffuses through. And over sort of this dizzying number of cycles, you sort of time average out the temperature. So you get
a crispy surface and an edge to edge evenly cooked animal. And we call this like rotissing.
It turns out the physics are totally symmetrical, that you can rotate the animal in front of the
fire, but you could also rotate the fire around the animal. And aside from the idea that that's
just sort of appealing on its own merits,
it actually solves some practical purposes that like by forcing wood or coal around really,
really rapidly, you're forcing a bunch of air through it. Air drives the combustion faster.
And so the coals get hotter and the hotter they get, the more intensely they glow. And because
you're dealing with radiant heat and radiant heat sort of goes by the fourth power of the
temperature, the hotter you can get it, like the more intense sort of goes by the fourth power of the temperature,
the hotter you can get it, like the more intense the seer and the more just radiate, uh, radiant
energy you're dumping out and everybody gets a suntan and it's just awesome. And you're flinging
coal everywhere in bits of fire and like dogs are hiding and children are like running around.
And it, it's this post-apocalyptic wasteland kind of like mad max just came through
and charged some animals so like why wouldn't you do this and is there a name for this what is uh
well so this was the inverted rotisserie spit um and how much space does this well the first one
which i think is the one you've seen some of the photos of, had these two columns that were eight feet tall, stuffed with anthracitic coal. That's a whole story in itself of how you get anthracitic coal. And, you know, they were spinning around at about 36 RPM on a cement mixer base around a pig that was sort of vertically suspended. It had been spatchcocked in half and was vertically suspended. Great word, that one.
Spatchcocked? Yeah. It's just flayed open on this sort of medieval-like torture device,
and we're spinning this fire around it. It kind of looks like a dissected pig.
Yeah.
Or not a pig. Well, definitely a dissected pig, but a dissected frog, sort of split open and
flat. Yes. And you've got the fire rotating around it really rapidly.
That was actually at my friend Neil Stevenson's backyard,
and this is the annual tradition.
I'll come back because there's the origin story part to this.
So footnote, later reference,
Neil Stevenson of Snow Crash, Cryptonomicon, Seven Eves,
a whole bunch of other stuff that I haven't read.
Have I read more of his stuff than you have?
I've only read one of his books, and it's his most
recent one because Gliding features in it,
and I'm the reason. Okay, we'll come back to that.
Anyway,
that's also how I met Gabe Newell.
Well, it was the second time I met Gabe.
I'd cooked dinner for Gabe, but that was kind
of it. And Gabe was at that party, saw the spectacle and goes, well, that's fucking awesome. So we totally need to do that at my house for our Christmas solstice party. But can you make it bigger? we had a chain of hams and pineapples hanging off this, this giant I beam and gantry crane.
And I think it was about 20 foot tall columns that were spinning around this
thing.
And that was called the tornado of fire.
So,
all right.
I've decided that this podcast is more like the movie snatch than memento.
All right.
So like the cast of characters.
So we have Boris, the bullet Dodger all right so gabe newell yeah gabe is man a few words self-made billionaire collection of thousands
of knives i believe it's an enormous collection i don't know how many we'll we'll get back to gabe
later because i want to leave that as a teaser. So origin. Yeah.
So I met Neil Stevenson when I was working with Nathan Miervold at his invention lab,
Intellectual Ventures.
That's where we were writing Modernist Cuisine.
And Nathan had just founded a lab that was supposed to like invent cool shit.
And so like this guy, Neil Stevenson showed up, who apparently is really famous, but I had no idea who he was.
And I would like sit next to him. And I remember coming by being like, cause I was, this was like
the first book I was writing. I was trying to figure out how to be like a writer. And so I
remember coming up to him and be like, I understand you're a writer or something. He's like, I
understand you're a chef or something. And that was kind of the basis for our friendship is like, neither of us
cared about like our background. And so, but we did enjoy drinking a bunch of English ale and we
had to sit over at his house and just chat with him. And he had bought, just had bought a new
house. It was like this sort of mock Tudor mansion that sits on Lake Washington. And every summer,
the first weekend in August in
Seattle, we have Seafair weekend where like it's fleet week and there's a bunch of jet boat races
and the Blue Angels come to town. And this basically all happens right over Neil's house.
And Neil's this very quiet, introverted, likes things very mellow kind of guy. And he's like,
well, since basically the entire neighborhood is going
to be terrorized for a weekend, we might as well just make a party out of that. And so he,
he coined the idea of having an annual loudness fest. And that year he was redoing his backyard.
So his backyard sort of looked like this, looked like Beirut after like a surgical airstrike had
just happened to his yard. So it wasn't like a big deal that we dug a six foot by six foot,
um,
by six foot deep pit in his backyard and turned it into a jacuzzi to,
to,
to sous vide cook a 300 pound pig.
And like each year after that,
for the next five years,
like each year had to be like more over the top,
more outlandish,
more ludicrously dangerous,
um, dangerous in the sense of maybe the neighbor's houses will burn down.
Maybe somebody will be killed by spalling concrete. Maybe somebody will just be burned
to cinders because like we're cooking with magma, um, that kind of thing.
Neil's a surprisingly fit dude. I mean, because you think writer, you think sedentary, but true,
true or false. Actually, no, I'll let you tell the story. So, and I have to have him on the
podcast at some point, but he does Victorian era exercises. That is what I have. He does that. And
he does, uh, various forms of what he calls Western martial arts involving sword fighting, where they really
try to accurately recreate the way it was would have been done. And on what I understand is fairly
limited information. And so, yeah, no, Neil, I think takes physical fitness like absurdly
seriously. And so it's, it's one of the things that makes him just awesome and interesting as a
person to hang around with. You would think of him as this overly nerdy sci-fi writer, and
that's totally true. He's a huge nerd. But he's also fascinated by all of these physical activities.
What did your path look like from the cooking job that you last described
to Heston Blumenthal? That was a very, very short hop and a very lucky one. But
what isn't appreciated is when I started working for Heston, nobody really heard of Heston.
So can you paint a picture of Heston? Maybe at that. I don't know if it's. Well, so today, you know, Heston is a world famous chef and rightly so more famous outside of the U.S.
I think that inside the U.S., but he's arguably the most famous chef, except for maybe Gordon Ramsay or Jamie Oliver.
But certainly at that same level in the United Kingdom and Australia, there would be no modernist cuisine without Heston. There would be,
frankly, no Noma without Heston. Heston was really the...
Noma considered the...
Best restaurant in the world today. So, you know, there's this, you know, the Fat Duck
is basically that restaurant between El Buy in the early 2000s and Noma really starting in the
last six or seven years. In fact, Renee went through the
Fat Duck Kitchens and the El Buy Kitchens. So the path for me was actually pretty straightforward.
I think after about nine months of cooking in Seattle, it was a very small, high-end restaurant,
not terribly busy, but it was small in the sense of very few people on staff. There was about four or five of us. And so the good news was like, you had to do everything,
which is fantastic when you are trying to learn to be a cook because I had no formal training.
It was like, it was all on the job. And at a bigger restaurant, you, you sort of compartmentalize
down and you can spend a year just doing the same stuff over and over. Um, that's like any startup,
right? Right. And so, you know,
by being a small, a small restaurant that was just trying to stay afloat, like you did everything.
And there wasn't time to think of for anyone to think about whether you should be doing that.
Um, but by the end of nine or maybe 10 months, I'd realized I was really not going to learn
anything more here. I had sort of maxed out the learning curve.
And around that time, my... How did you know you'd maxed out the learning curve? What were the symptoms of that? Boredom, I think, on a certain level of I was doing, I was finding
myself repetitive. I was finding, like, I'd set little tasks for myself at that time. Like,
if it was shallots, and I had to get through a bunch of brunois and had to get a box of fine,
very fine dice.
If I had to get that done,
I would try to time it and,
you know,
be able to do a shallot is flawless as I could in say 10 seconds of salad or a
whole box in 15 minutes or,
and I realized like those games weren't really that interesting anymore because
I wasn't able to advance.
And it was about as fast as I was going to get.
Or I was repeating them over and over and there weren't new challenges.
And I also found myself struggling with William because I was wanting to push to do more or to try new things on the menu.
And, you know, he was really pushing back.
And in retrospect, I realized those were actually just the limits of that business. They, they
couldn't take more on, they couldn't afford to do necessarily more ambitious things. Um, you know,
his job was to keep the lights on and make sure he was, was balancing the bills. And that's a very,
really hard challenge in any restaurant. And so that was sort of, to me, the signal of I need to move on somewhere.
There was a bunch of other stuff going on, I think, in the background of I'd gotten a book from Michelle Braugh called Essential Cuisine that came out that year in English.
Essential Cuisine.
Essential Cuisine.
Michelle Braugh was a three-star chef in Europe.
And I think if you talk to a lot of chefs that came up in the early 2000s,
we'll all point to that, especially at the high end,
we'll all point to that book as being like,
holy fuck, what was this?
Like nobody had seen food like this.
Spell the last name?
B-R-A-S.
B-R-A-S.
And just, I remember looking at it and being like,
I don't know anybody in Seattle doing food
that looks anything, I don't know anybody anywhere
doing food that looks like this. You know what I thought about
wanting to go cook at that restaurant, but a, I didn't think I was remotely good enough. And B,
I didn't speak any French. So that wasn't going to make it any easier, but it had me thinking
about, I needed to move on. I needed to see more. And I knew I wasn't seeing this, this kind of
stuff here. And I, and so how did I know it was time to leave? There was realizing that I wasn't really getting any better or learning new
skills in the restaurant, but also because I was like, all of my disposable income was going into
buying more cookbooks. I was realizing what I wasn't seeing. Right. You were seeing the,
give me the big, bigger context of the world. And so about that time for Christmas, actually, my girlfriend, her mother gave me an
anthology of food writing in 2002. And there was an article in it called the Gastronauts. And it
was talking about this conference in Italy that chefs and scientists got together and were
collaborating to try to invent the future of cooking. And in particular, they had Harold
McGee talking about this chef with a name that nobody had heard of from England called Heston
Blumenthal, who was really trying to apply science in his kitchen to do better food,
to do more delicious food, to understand the whys of cooking. And I was like, that sounds perfect.
So I wrote a letter. I mean, as sort of antiquated as it sounds, I wrote a letter and I actually faxed it to them and said, like, I've heard about your restaurant.
I'm a chef cooking in Seattle. I'd love to come over to eat and stage basically apprentice for the weekend in your kitchen just just to see.
And they said, sure. So I flew myself over shortly
after Valentine's Day, 2003. Is it typical that a restaurant just says sure to a request like that?
It's actually surprisingly common if you ask in the right way. Now, if you go to a restaurant
that's oversubscribed, if you go to like the hottest restaurant, there's a line of people
they can choose from. And they're going to choose the best because that's their recruiting ground. But in retrospect, I don't even think it's a good
decision as a chef to go there unless you're already established. Because
by the time a restaurant gets that famous, where there's a line of stagiaires out the door,
it's a machine. It has to be. Everybody's coming there expecting to get the greatest hits,
get the experience.
And so it's very risky for a restaurant to basically allow a stagiaire much freedom at all.
So what turned out to be perfect was the Fat Duck had just become a two. I actually thought it was a one star when I applied, but it had just gotten its second star. I don't know that I would have
had the guts to apply if I'd known they were a two-star.
And they didn't have that many customers.
And so I didn't really feel like I was overreaching.
And that was the bit of luck is that it turned out this was about to become one of the best restaurants in the world. There was some dumb luck and timing here.
But to sort of finish the story, I flew myself over by myself. Cause that was all I could afford.
And I remember being very confused about like the geography of England because the fat duck is
actually West of London Heathrow near a town called Maidenhead. It's actually a tiny little
town in the Thames river called Bray. Uh, so I booked myself in a hotel in like West London
stupidly. And I'm like jet lagged and I get to the hotel and I check in a hotel in like West London, stupidly.
And I'm like jet lagged.
And I get to the hotel and I check in.
And by that time, I need to drive right out to the restaurant.
And this is like my first experience driving on the wrong side of the road.
And I think the statute of limitations dropped because I also had to drive myself back that night after a lot of wine.
And that...
Also inadvisable.
Inadvisable.
And the wheel did not look better for it.
Um, but I got out to the restaurant and, uh, I, they sat me at a table of one under stairwell
and the restaurant is the 600 year old pub.
The ceilings are about seven feet tall, very unassuming, not what you'd expect for this,
this, this fine dining room.
It was like you're in someone's living room.
And I think the best way I could describe the meal that night
starts with the dish that it actually starts with to this day. The first dish you get is the liquid
nitrogen poached green tea sour. And so I'm sitting at this very minimalist white linen table,
nothing else is sitting on it. And before they take your order, before anything else, the waiter
wheels over a Girardon, one of those trolleys, up to your table,
has a cauldron, technically a Dewar bowl, of liquid nitrogen boiling away at 200 degrees below zero
Celsius. And he picks up a whipping siphon and dispenses what looks like a dollop of shaving
mousse onto the end of a spoon, and knocks it into that, that cauldron of
liquid nitrogen, turns it over and base it for exactly eight seconds and then strains it out
and dust it with some green tea matcha powder and hands it over to you on a little, a little, uh,
chilled plate and ask you to pick it up and eat it all in one bite.
And it looks like this little meringue. And when you bite into it, or at least for me, it was just fantastic.
The shell sort of shatters crisply like glass.
And then it gives away this luscious mousse that's racing with the acidity of lime juice and the astringency of a bit of green tea.
But the coolest part is you get this puff of smoke out your nose.
So you look like a smoking dragon.
There's a video of me experiencing that for the first time in your lab.
Yes.
If you search Tim Ferriss chef steps, I'm sure it'll pop up somewhere.
And so like it sort of, you know, twist your mind like, what is this? But,
you know, the purpose was actually, it turned out totally reasoned out. It was, if you've ever had orange juice in the morning after brushing your teeth,
it tastes awful. And it's not because the orange juice changed, it's because your mouth changed.
And flavor is this idea that's actually constructed by your brain from all these sensory inputs.
And so if you take orange juice, which is acidic, and you drink it after you've had a mouthful of alkaline toothpaste, it neutralizes that acidity.
It tastes awful.
And if you're trying to be the best restaurant in the world, you kind of want to level playing field.
So the lime juice in that green tea sour is designed to neutralize any toothpaste residue.
And the green tea provides these astringent polyphenols to cleanse all the soft tissue because maybe you had a cigarette, maybe you had a packet of chips or something before you came to the restaurant.
So it's basically mouthwash that's this surprising, entertaining delight.
And the rest of the meal like totally did my head in and just blew me away because not only was everything whimsical and fun and gorgeous to look at, but everything was delicious.
And so at the end of that night, I walked back in there. I was like, I will work for free for as long as you will let me work here.
And what I didn't know is at the time, they had no money. They were going bankrupt. And so
they were like, sure. You said the magic words.
Yes. So I got back to the hotel that night, and I called my girlfriend back in Seattle.
Great news. Exactly. I said, great news, Don.
I've just accepted a job at the Fat Duck. I'm coming home in a couple of days. I need to pack
and I'm back here in a month. And all I got was, I can't talk about this right now. Click. And
she's my wife now, so it didn't work out that badly. But you can kind of imagine how that went. She is high tolerance, high built-in tolerance for,
for Chris Young traits, I guess. Uh, it's a, it's a job requirement.
What, what do you learn at the Fat Duck or from Heston?
Everything. Heston, Heston really became my mentor as a chef. I worked for him for five years.
I initially worked for him as an unpaid stagere. And this was like back in the day when some of the
chefs were like just out of prison and things like that. And it was transitional. Like we
were moving, definitely most of the chefs were way above that, but there was a few chefs that
were still flaky. And so I remember literally a chef just, they'd hired him and he didn't show up for work. And they're like,
somebody's got to be on that station. So congratulations, you're, you're running that
section now. And that was like getting promoted for me. Like I am, it was at that time, like at
best sort of a farm team getting promoted to the majors. It's like, have fun. I got my ass handed to me every
day for the next three months. I remember I was the first to arrive at the restaurant at 630 in
the morning or seven, depending on the day. And the waitstaff, the chefs had all left the kitchen.
The waitstaff was having to throw me out at the end of the night because I was trying to get out
of my prep. Not because I was this really diligent guy, but because I needed every bit of extra time because I sucked
compared to everyone else. I didn't know how to be fast enough yet. I didn't know how to organize
my mise en place list to do things. Mise en place, getting everything in the right place.
You have this ginormous clipboard of all the things you have to get done that day. And if
you don't put that puzzle in just the right order, you're not going to get the job done in time. And then you're going to have a,
you're going to go down bad and you potentially pull everybody else down with you. And so you
will be hated. Um, and so it was like, I didn't want to be like that hated. You don't want to be
the private, like I was already the American. So I was already at a total disadvantage. Yeah. You
don't want to be the private pile from full metal jacket. Totally that. And so like it was put in the extra effort,
but that's one of the things I really learned was people see that. And if you're busting your ass,
and if you're not slacking, and if you're just not totally incompetent, people are going to
build you up. At least if you're in a good place, if you're not in that kind of place,
you should probably leave. But people built me up over time. And by the end of
those three months, you know, Heston, I had not become anything close to the best line cook,
not even, not even at the same caliber, but I did have a knack for solving problems that nobody else
could solve. And that's when Heston was like, you know, I've always wanted to have a kitchen that
works on the new ideas. I've always wanted to have a place that's away from the pressures of service,
where we develop the things we experiment and where we can afford to fail without affecting
the customers. And with your science background, why don't you move to England full time, Chris,
and build that up? And that was, that was my opportunity. So it was like,
walk through that door, right? This wasn't that hard. What types of problems were you able to solve that led him to think of you?
There are two things.
So one was our stock.
We made an unbelievable number of different stock.
And Heston was kind of this no holds barred.
We're going to go for the last 0.1% of perfection on everything.
And stocks come from meat and meat is really expensive. And we were doing things like roasting
down entire legs of animals, decanting off the juices as they accumulated to create these
unbelievable decadent, rich, uh, jus to go with the, the very, for the various sauces.
And not only was that time consuming
and labor intensive, but like, it was ludicrously expensive, like just totally insane. Like you
could take to talk to most Michelin star chefs and they'd be like, that's crazy talk. Like nobody
does that. Well, we did. And I remember being like, what would that, so just, just to, just to
try to put a fine point on it. So when you say absurdly expensive, like what would something like that look like?
Oh, thousands of pounds a week
for a restaurant that really couldn't afford
to be doing that
because we didn't have enough customers.
Got it.
Even if you did have enough customers,
it's still nuts
because you don't have that kind of margin to do that.
But we did, like because it was better.
Like we would do it.
And I remember we would serve the pieces of meat
for family meal.
And guess what?
Like the lamb still tasted like lamb and the beef still tasted like beef and,
and the veal still tasted like veal.
And like my chemist brain kicks in is like,
we haven't gotten everything out.
Like as nice as it is to have like the lamb stew,
uh,
for,
for staff meal,
which,
which made the Irish contingent happy.
Like,
that's not a good thing for the restaurant.
And so I was like, you know, I think we can do a better job here by grinding the meat
up to increase the surface area volume. And let's use a pressure cooker because increase the
temperature, we can extract more. And so I did a bunch of experiments like in between service.
And I was creating some of the stocks that Heston was like, these rival
anything we're doing. And I'm doing it with a fraction of the meat. So as a restaurant,
we ended up buying a $36,000 pressure brat pan that was like a giant scale commercial pressure
cooker and hiring a chef that just did that full time for all our stocks and sauces. And we paid
it back, I think within the first six months in terms of the savings. And we shifted
all of the production over. So like that was one thing, uh, that was a very process or anything.
It was very transparent to the customers, but about the same time, Heston was starting to
spend time with Fran Adria and Albert Adria from El Buoy. And they were just starting to do, uh,
something they would become famous for in about a year,
these caviar, these little edible caviar that they were making from melon.
And the way they were doing it is they were taking a seaweed-based hydrocolloid,
technically alginate, and they were mixing that hydrocolloid into melon juice
and dripping it into a calcium bath that caused it to set up.
And it was like little faux caviar that tasted like melon. And so this, I think, went on the
2004 El Buoy menu and Heston had seen it and they were very secretive about it. Like, well,
you take product X and you mix it with product Y and this is what you get. So Heston came back and
was like, you know, how is that done? And I sort of reverse engineered it and figured it out. And so those were the kinds of little things that I started kind of getting a reputation
for, even though I was like in many other regards, like nowhere near the caliber of the other chefs
in terms of like raw technical, raw, raw cooking abilities. And so that kind of gave me my opening.
Now you, you are one of only a few friends that I enjoy asking seemingly innocuous questions of,
because I get pretty much the same pattern. And I see this with you. I see it with a number of
friends like Matt Mullenweg, another mutual friend. And then we have Eric Cressy, who trains
a lot of professional baseball players and whatnot.
If I ask him about deadlifts or any type of tear I might have on the inside of my leg.
So I'm not going to read the whole thing because it's like a mini novella, but this is usually how it works.
I'll send you a text and it will be something like,
Hey, if I wanted to cool down the water in my bathtub to 50 degrees Fahrenheit or 45 degrees,
I'm looking at this, this, and this option. What would you do? And usually the response is along
the lines of, let me think about that. I might think about A or B. And then I remember it went
radio silent. And then a day later, I got this email, ice baths and such is the subject line.
And I'm just going to read part of it.
So I did a little bit of thinking about this and some quick math to confirm my intuition.
TLDR, buy a small ice maker.
Heat and cooling water is a pain because the water has the highest specific heat,
amount of energy required to change the temperature of one gram by one degree Celsius of any common substance.
Your bathtub holds something like 50 gallons.
Assuming your cold tap water comes out at 50 degrees Fahrenheit
and you would like a bath at 40 degrees Fahrenheit,
then you need to pull about 4.4 million joules of heat energy
out of the water to drop the temperature.
Adding ice is by far the fastest and most efficient way to do the job
without resorting to any kind of nonsense.
Direct injection of liquid nitrogen would be fun.
29 pounds of ice should do the job nicely.
Better yet, if the ice is cubed, it'll melt quickly
and chill your bath
within 10 minutes or so.
Kind of the similar
surface area approach
that you would use
for the Jew.
You could go high tech
and get an immersion chiller
of some kind.
They'll do the job eventually,
but it's going to take a while.
Then this is the part
that I like,
and it just goes on and on.
Your typical domestic
electrical outlet
is limited to 15 amps,
which works out to
about 1,800 watts of power.
Drawing any more
and the fuse is going to blow.
Physics being the bitch that it is, immersion chiller is only about 40% energy efficient at best.
This means that even a $4,000, 1,800-watt laboratory, it goes on and on and on and on.
So have you always had this degree of OCD, obnoxiousness?
Not obnoxiousness.
I like it because you've harnessed it for powers of good.
How do you know I'm not working on evil?
That's true.
Well, not usually forces of evil.
And I'm going to retrieve, I have a yak milk bone that my dog is chewing and making a lot
of noise with.
Molly, I'll give you one of these later.
So I'm going to retrieve that.
But has this been a trait present since you were a little
kid? Or when did that start? I think on some level, yeah. I am terrible at things that I
am not interested in. If I'm interested in it, it's one of these things where I will devote
almost all my time. I will completely obsess about it.
And I actually don't have a very good off switch, which can make me pretty difficult to deal with
sometimes. And as I think back, like in elementary school, junior high, high school, things that I
was interested about in like high school was a great example. I was super into desktop publishing
and zines and like,
like reading Ray gun and early, early issues of wired and be like, I want to do stuff like that. Like I obsessed about it and learned everything about it and knew who was doing what, but like
math at the time, who gives a rat's ass. And like, even though it was like super bad for my college
admissions process, like that didn't motivate me. So I think I've always had the,
I like to obsess on stuff where I can just keep going deeper and deeper and, and on some level
mastering, or at least understanding what mastery is about in that, in that area. But it's totally
driven by whatever's interesting me at that time. How did you get converted to being interested
in math? Like
was it a particular teacher? Yeah, I think it was a combination of that. So I was briefly at the
university of Vermont. It's not where I finished my degree, but I started there mostly because it
was very far from New Mexico where, uh, where high school was and I wanted to get the hell out.
And, um, also because their admissions policy was
basically, do you have a, for an out-of-state, like, do you have a pulse? Like, can you pay
out-of-state tuition? Yes. Okay. Welcome. I took a whole bunch of classes, but somehow I ended up
signing up for calculus one, which was like in retrospect, like totally insane. There was no
reason to believe that was a good choice at all, but there was a particularly good,
uh, it was actually a grad student teaching it and somehow it made sense. A lot of it was
a lot of it's thinking, you know, calculus is often about, uh, can be thought of in terms of
the math of motion and stuff. And so I found I had this knack for being able to think things
through and visualize stuff very well in terms of the movement or
process, or I can manipulate three-dimensional objects really well in my head. And that,
like, I don't know that that necessarily makes you like well-qualified for calculus,
but somehow that and my unique background made it work for me. And I was, I just remember being
shocked. Like I got an A, which was like super weird. I was like, wow, I have no idea how I did that.
But it was enough that I kind of wanted to keep going.
And the further I got in it, the more interesting it got.
And the more I discovered there was really interesting creative problems that I could solve with those kind of tools.
And now it started to make sense for me.
It's like it wasn't for its own sake. It was the
fact that, oh, these are tools that allow me to solve and do these other interesting things.
And so it was like, okay, I want to learn this because I want to be able to do those kinds of
things. And this is like the stuff you need to know to be able to go do that.
What books, if any, have you gifted the most to other people?
So I think a lot of them will probably be in the cooking space. I've definitely maybe on food and cooking. I've gifted that a lot there.
I mean, my career starts with that book in many ways. And, um, uh, you know, there would be,
there, there wouldn't be any of this modern cooking movement without Harold's book, I don't
think. And there certainly wouldn't be modernist cuisineuisine that made a big role in my career without that book. So I've gifted that a lot because I think it's
relevant. And I think for a certain type of individual, it's this kind of book that every
time you open it up, you see something, you're like, oh, I didn't even know that was there.
That's super cool. And you read something and go, well, that's the world's like way more
interesting than I thought. I think I've gifted Michelle Bra's Essential Cuisine
quite a bit, although it's hard to do now because I think it's out of print in English and quite
expensive. The other book I've found myself gifting a lot lately is a out of print book
on thermodynamics called The Second Law. And it was written by an Oxford physical chemistry professor named P.W. Atkins.
And that book is just a phenomenal, casual, infographic-laden read on how the world works from an energy perspective.
And I found that so incredibly useful in trying to understand how to do something, how to make something work, whether something's even possible. It's frequently my bullshit detector. When somebody's trying to convince me some
technology or some idea has merit, I very quickly come back to just sketching out the kind of thing
I did for that email where it's like, let me just see with knowing nothing about the subject,
if I can just sketch out the basic ideas of the inner, of how much energy is going to be involved or consumed, or if I assume limitless capacities, does this make any sense ever? And so many things that sound good, just don't pass muster as soon as you start looking at the world. That way you're like, well, that's clearly just a waste of everybody's time. And we should just stop and go do this thing over here, which at least you're not having to invent new physics
or violate the laws of physics to go do it.
How much mathematics background do you need,
or physics background do you need for that book to be readable?
None.
None. Great.
You know, like, you've got to be interested and curious in it,
so some people's eyes will glaze over,
but it's meant to be a popular site.
Like, I did, like, the laden, um, physical chemistry, but very like, I have
to go look up the math for some of that stuff.
Now, very, I'm very rarely doing math.
That's much fancier than like division.
It's the concepts in just basically saying like, okay, like energy has got to be conserved
or efficiency is like, what is the maximum
theoretical efficiency this could ever work at? So it is like the idea of a hundred mile per
gallon car even makes sense on the face of it. It's like, no, that's never going to happen unless
we get rid of air. Um, so those kinds of things, you don't actually need that much fancy math,
but it's useful just to have the concepts of thinking about this is how this weird thing we call energy actually works and what's possible in this world and what's not possible.
Do you read any fiction?
I do, though it comes in and goes in phases. I read Neil Stevenson's, uh, seven eaves and like mostly because I made a very, very minor
contribution to a sub theme in that book. And I found like, I actually enjoyed that a lot,
but mostly because it was like competence porn. Uh, what does that mean? So Neil likes to go on
these big rants on a, about how some aspect of technology works.
And if you know Neil,
it's usually because like he fell into that hole and dug pretty deep and then
came back with all,
all the,
because he knew all these experts with this understanding.
And so he'll go on for pages and pages and pages explaining like how you
would actually attach a nuclear reactor to a comet.
And you're like,
it's basically engineering porn. It's like,
oh, this is how you do it. So like, if I'm ever in that situation, now I know.
Well, yeah, he did that in Cryptonomicon with some of the tunneling passages.
Right.
And which I loved because I think you and I and a lot of our mutual friends are hardwired to
get a crack hit from that type of detail.
We like knowing how to do something and get stuff done because I suppose that some of
what I liked about cooking and what I like about engineering and the types of stuff I
do now, you're like changing the world.
You're making something happen.
And it's not very abstract, like it's very concrete.
And that's for like my brain somehow that like that's not very abstract. It's very concrete. And that's, for my brain somehow, that's just really satisfying.
And so books that tap into that, competence porn.
Well, I was looking at the Facebook feed of a guy named Alex Honnold.
So I interviewed him for the podcast.
I'm not sure if it will have been published yet when people hear this.
Probably so. He's the most famous free solo climber in the world and has many, many speed records.
And there was a post that he put up about stress and anxiety. And the point he makes is one of the
things I love about climbing and being in the mountains, it's an immediate return environment.
You make decisions, you have an impact, you reevaluate, you make more decisions, et cetera. In other words, the sort of delayed return environment being tied to anxiety.
So it strikes me that, uh, on a very human level, it would be fulfilling to have that type of
immediate feedback and ability to iterate that you have in engineering or cooking? I, I tend to gravitate towards things where it's, it's actually
weird. Like the, the day to day provides very tangible feedback. The goals can actually take
years to accomplish, but I find I don't have the staying power for projects where there isn't a
fairly fast feedback loop running on some level that tells me if I'm even going in a good
direction. Um, if it's just totally ambiguous or, or you just can't know, uh, I really struggle
with that. That's hard. So you talked about writing the letter to Heston, uh, and then your
Jedi mind trick on the gent earlier. You've also worked with Nathan Mervold, as we
mentioned, uh, later directly with Bill Gates. How do you end up working for these people? I mean,
if you had to try to tie together some kind of pattern, is there one?
Well, so food, um, definitely ties together. I mean, quite explicitly, I met Nathan because he
was a guest at the fat duck and, uh,
Seattle is home for him. And Seattle was kind of sort of home for me before the fat duck. I, I,
I ended up going to university of Washington. That's where I did my degrees. And it's,
it was as home as anywhere. So Nathan was fascinated by cooking. He was particularly
fascinated by the science behind cooking. And that was a shared passion. And we struck up a
friendship over that. So who is Nathan for people who don't know? Uh, so Nathan is many things depending on
who you ask. But, uh, the definition I will give is, uh, Nathan was my coauthor on modernist cuisine.
Nathan was, uh, you know, there would be no modernist cuisine without Nathan. He's most
famous, I think, for being the first chief technology officer of Microsoft. He's more controversial today for being
the founder and CEO of Intellectual Ventures, an invention company to some, a giant patent
troll to others. I think the truth is somewhere much more in the middle.
And let's look at the lessons learned. I mean, you can pick and choose from whether it's Nathan, Bill Gates, Heston. Are there any lessons or expressions that really stuck with you that come to mind? And I'll buy you some time just by giving a personal example. who did at that university, despite the abundance of riches that they have. But Ed Schau, Z-S-C-H-A-U, who taught high-tech entrepreneurship, I believe he was the first
or one of the first computer science professors ever at Stanford, partially because just like
that cook didn't show up, effectively the same thing happened. And they're like,
can any of you guys teach, what is this, computer, computer science? We don't know that is who can teach us. And he's like, I'll teach it. Sure.
And that's, that's how he got the gig and went on to take a number of companies public,
become a Congressman, be a, he was a competitive figure skater, like fascinating guy. But at one
point I remember I was trying to get into his class and it was already full. It was oversubscribed.
And I said, I'll do anything. I kind of sent the similar letter, but it was a letter. I sent him a letter. I guess it
was an email through some basic terminal that we had at the time. And I said, I'll do anything.
I'll clean the erasers in between classes, whatever it takes. I just, I'll sit on the floor.
Don't even need a chair, et cetera. And at one point, you know, I actually did like clean up
afterwards. And he said to me, he goes, Tim, he's like, don't get too good at the menial stuff
or you'll keep doing it. And I was like, Ooh, that's actually pretty profound.
So anyway, I was just, there are definitely some, so I've been really, really lucky.
It's more intentional now than it was then, but to have ended up with some profound mentors in
my life. Um, my father was, was absolutely my first one. Um, I grew up in a family business.
I think I, you know, today that gives like, I am so glad for having like had a lot of visibility
into that at a young age because now like I need to do that. Um, And everyone's looking to me for that. So what was the business?
His was advertising research. And that, you know, that also has has proved fortuitous of just
having really thought about how advertising actually works, how brands are built,
what's good advertising, what's bad advertising, how marketing is put together, these kinds of things. Um, that's like
enormously practical when you're running a company, um, because it's a big part of like your job.
Even if you're not doing the work you, if you're the CEO, you need to have some sense of like what
this is all about. Um, so that there was many other aspects. My dad was a mentor, but certainly,
um, giving me visibility at a very young
age into just how he thinks about running his business was helpful. With Heston, were there
any specifics that your dad gave you or any particular thing that he showed you that stuck
with you? I think there's two things. So one, I remember something he said to me, I probably was
a freshman or a sophomore in high school. I would have been Albuquerque, New Mexico. And I
distinctly remember him saying, you know, not needing to worry about what I was going to do
because the job I was going to do hadn't even been invented yet. Um, that's a great thing to say.
And it's like totally true. My career, like there was never a job description for what I did. I
made it up and got some, somebody agreed that that was a thing, which like, I remember for like a long
time, I was like super freaked out that people are going to realize like, no, wait, this isn't
a thing at all. Why are we paying you? Like, we're just going to stop. Um, like, and you know,
the interesting jobs are the ones that you make up. Um, I think, and that's something I certainly
hope to instill in my son is like,
don't worry about what your job is going to do, things that you're interested in.
And if you do them really well, you're going to find a way to temper them with some good
business opportunity. And that was the other thing he taught me was at some point, for as much value
as you're trying to create in the world, you need to capture some of that value too, so that you can do more of that. And, you know, I, I suppose today I'm just trying to strive for
that. Um, so he gave me a lot of freedom too. You know, it was absolutely, he gave me the ability
to take risks that seemed totally nuts. Like the fact that I, I gave up what to most people looked like giving up on nearly nine
years of advanced education, um, to go become a cook. Like to most people, like I had gone insane,
like that made zero sense whatsoever. Like you're going to throw away all your degrees,
your PhD track to go be a cook. Like what, what the hell is wrong with you? And he's like,
go do it. Like totally reasonable thing to go do. There was never
that judgment on those things. Did he also have an atypical career path? Um, somewhat, yeah,
pretty atypical. I mean, uh, so like there's stories of my parents. My parents met when my
dad was in the Peace Corps and my mom was teaching in a convent school in Grenada. She was no longer
a nun, but you know, jokes ensue
here. She'd been a nun for seven years. And of course, like being a nun in Grenada, not a bad
gig. So, you know, that was formative for him. And, you know, he came from, I mean, I've literally
seen the house he was born in, which had a dirt floor. Like he was the alien in the family who
had a perfect SAT, which got him into University
of Chicago and a free ride. And like, you know, I think he was always, um, striving to make that
pay off. And interestingly, he never really took the traditional path all the way to, he founded
his own business doing research for, came out of the ad world. And so he started doing research
for fortune 100 brands globally. And he founded his business in Albuquerque, New Mexico and made that work.
And it was only possible because by 1990, you know, a fax machine and a million miles a year
on American Airlines made such a thing possible, but it worked and it gave us, you know, that my
mom working as a nurse paid the bills all the way through the 90s and gave us the opportunity to take a few more risks as I got into college and beyond.
How did your mom respond?
Also supportive.
That was my parents.
I think my parents had a pretty good sense of who I was and, you know, stubborn, obstinate.
I think they knew that saying no.
You were stubborn?
Yeah.
I'm going to do it either way. So they might as well be
supportive of it because like, I've got to go do this. I think they kind of thought it would have
been a phase. I don't think they were, maybe it is just a really long phase. It could be. Um,
I'm nearly 40. I ought to grow up, um, pretty soon. but they, uh, they actually were reasonably encouraging
of it.
They're like, you know, you're going to learn a lot.
This will be interesting.
And I think what was really good.
And from their perspective was really good.
They couldn't help me in that area.
There wasn't like, they could be supportive as parents.
Um, they helped pay the credit card bill sometimes when it was getting outlandish and I was totally
burning a hole in the ground.
Um, but beyond that, they had no influence in whether I did well as that. There was,
there was no net there. There was no, my parents had no influence in that world or couldn't pull
any strings. So it was all self earned, which I think they felt was really good for me. And,
and I think it was, I think it was like incredibly helpful to have those be your
own achievements and not, well, did my parents make this possible for me? What are some of the lessons that, uh, that you took from or things you learned
from Heston? I mean, any specific instances? A few things, but the biggest thing by far was
Heston taught me what the standard of excellence really is. He always was pushing for the last bit
of, of, of effort always was saying, no, we can move the
goalposts. We can do better. And he kept raising the bar on the team, on the recipes, on everything.
And it was never, he wasn't by the time I got there, I'd heard in the early days, uh, you know,
there was, there was quite a bit of a temper about it, but by the time I got there, he didn't yell.
Um, and you know, he signaled disappointment in other ways,
but he really pushed you, the team, everyone else to strive for excellence all the time.
How did he signal disappointment in other ways? Well, I can, I can give you my, my one canonical
example, which was, I remember I was on Garmin J. I was sending out one of the...
Can you explain what that is?
It's the cold section in traditional kitchen parlance,
but I was responsible for sending out
several of the first courses that people got,
so the red cabbage gazpacho,
the famous quail jelly with truffle toast.
I'm forgetting now some of the things that were on the section. I would send
out the pre-desserts. And there was a few things on the a la carte menu that the Fat Duck had at
the time. Because I had the deep fryer, I would have to do the pig's head terrine. I would do the
radish ravioli and some of these. It was actually, plus prepare the stocks and a whole bunch of
other stuff. It wasn't the most technically demanding section, but it was a
beast of a job in that regard. So I remember this would have been 2003, early when I was actually
still staging. That was before I'd founded the Fat Tech Experimental Kitchen and had sort of
earned a right to fuck up a little. I sent out a quail jelly that was for Soigné, a VIP guest.
And I'd remembered I'd gotten the orders in early during the afternoon
that we were going to have some VIPs in,
and I needed to prepare some of our VIP versions of the quail jelly.
And so I prepared them, but it was actually, I didn't get to it in time.
So I think I probably started doing it like three in the afternoon for like a 7.30 scene.
Well, it hadn't set up.
So there's a, essentially the dish has a, a pea puree, very smooth on the bottom that,
that sets a little firm.
And then we set cubes of truffle and baby turnip into it.
And then there's an intense quail stock that's cast,
that's poured over it and allowed to set. And then we put a langoustine cream on top and we'd
shave some truffles and it served with a little tiny bit of toast with truffle butter on it,
black truffles and some radishes. And the order came on for it. And I saw that they weren't fully
set up and I tried to float the langoustine cream on top anyway. And I sent them out of the past knowing that they, they weren't perfect. Those things came
back like a boomerang. Heston just came around the corner, holding them in his hand and just
goes, Chris, he's like looking at me. And then he's looking at the dish and he's looking at me
and he's looking at the dish and just not a chance puts it back. And I just remember the
withering look. Like if I ever did that again,
don't show up again.
Like,
and I remember the lesson because he's like,
we like,
we can do something else.
Like if it's not ready,
we're not going to send it out and just hope they don't notice that it's not
that good.
Like we'll fix it.
We'll do something else,
but don't try to slip by something that you know is below the standard.
And it was like,
you only need that lesson once that it's like, that wasn't the standard. that you know is below the standard. And it was like, you only need that lesson once.
That it's like, that wasn't the standard, and you know what the standard is.
Hold the standard.
You know, ask for help, fix it, do whatever's necessary, but don't cheat.
That should be your t-shirt.
Hold the standard.
I don't know that I need to be encouraged entirely in that behavior.
Because there's another side to it where you just become a tyrant about it. You try to push a team too far. You try to raise the standards too fast. And then you just end up like you turn into an asshole basically if you go too far. just to give people maybe a foreshadowing or a taste of things to come.
This is something I struggle with a lot. How do you manage that fine line? Because I would like to think, and I do think that I have very, very high standards. Sometimes I think they're so
exacting that they drive people insane. And to the extent that in the publishing world,
I am considered a problem author, as they would say, just because I don't, if something comes to
the version of my past, like, okay, we're going to put this on the cover or this on the back flap
or this and this, and it's not to my standards. I just, I don't, I cannot allow it. But when I'm
managing people, I, some people can handle it. Some people can't, but I do think there's a lot
of onus on me also to decide how far is too far and how far is not enough.
How do you think about managing that?
I think I'm still trying to think about it and figure it out.
On my good days, I think I manage it okay.
On my bad days, I sort of feel like I had a personal failure that I didn't manage it all that well. Um, when it's, especially when it's
in the context of you're trying to do something really hard and you've got the whole company
leveraged out on this working and you have as a CEO or as, as you, in case of your personal brand,
you have total visibility into everything. And so that's the first thing is I tried on a good day. I will try to actually it's a bad decision, but given all the context they had,
maybe I would have made the same decision or I could have imagined somebody else. Um, so
increasingly I try to find myself thinking about what context and visibility do I have and what
do they have? And do I, am I basically being unfair because I'm operating from a greater set of
information? Right. Um, that still like means I screw up more often than not because I have a
strong bias towards let's fix the problem right now. And that also usually can be quite ham handed
where all I'm really training them to do is read my mind and try to guess what I want.
That's not going to work very well in terms of how we run the company or the types of products we need to do where I work with elite people. I work with people who are experienced and among
the very best at what they do. And I will do a much better job and the team will much do a better
job if we can take the time to set context and to basically, if there's a problem, say, let's look at how we can solve that differently rather than me just saying we're going to do X.
That said, there are times where like you need to take the scissors away because we're all running really fast and like we do not need to impale ourselves out of stupidity.
So it's a dynamic thing.
And I'm still trying to figure that out quite honestly.
So you're holding the standard,
holding oneself and others to a high standard.
That's one thing that you got from,
from Heston.
What else comes to mind?
Asking why,
asking questions,
um,
challenging perceived or conventional wisdom.
Uh,
I've never seen somebody as curious about him who could talk to just about anyone else about whatever it was they did, what they were an expert, whether they were a psychologist or a sports trainer or an athlete or another chef or, uh, uh, some, some food expert of some sort or, or a writer, he had this unbelievable ability to sort of ask them incredible questions and then
sort of process it through his brain to have ideas that like, I literally couldn't imagine
having ever had that idea. And so I think that really put me on a path towards being,
just really being curious, wanting to understand what all these things were about.
And then using those as creative tools of how do I take those
kind of ideas and apply them in my world. What are, do any specific examples come to mind of
a question he used a lot or just a particular commonly held assumption that, that he tested. And I, I'm of course thinking of the TV show where
he did this quite a bit, uh, which I, I enjoyed tremendously. We might chat about that, but
anything, anything in particular come to mind? I mean, and, and the reason I ask, so I'll give
just as context. Uh, so for instance, there are questions that some people are very well known for,
uh, but these are, these are quite public facing like Peter Thiel, right? You know, what, why can't you, why can't you hit your 10 year
goals in the next six months? You know, these kinds of absurd forcing function type questions.
Uh, you know, what is something, and I'm paraphrasing here, but like, what is something
that you believe that other people think is insane? You know, roughly that type of stuff.
Um, question that I ask of experts very often is, you know, who is good at
this? Who shouldn't be, who doesn't have the attributes say of like a Michael Phelps who
nonetheless is an incredible swimmer, whatever that might be. Any, any kind of long held truth
that you saw him test or, or questions that come to mind? Well, so there, you know, there's
certainly a lot of culinary lore. I know he challenged and that influenced the techniques.
Um, I think the more
interesting things were, I don't remember a specific question. What I do remember were two
specific things where Heston was remarkable at asking people in different ways, but getting to
the same end result of like, what interesting thing are you working on? Like, why is that
interesting to you? What's surprising
about that? Is anybody else thinking about this? He had just this unbelievable ability to do it.
And I can give a specific example. There was a psychologist at Oxford, Charles Spence,
that Heston had a conversation with who'd done some interesting sensory research on juxtaposing temperatures. Like Charles had created this little tool, this little instrument that was basically like a radiator, like a home radiator.
But uniquely what it did is it was about hand-sized, and it would juxtapose hot and cold temperature right next to each other.
And you would think that like, oh, you feel hot and cold kind of next to each other. You sort of get warm, right? But like under certain circumstances, like, no,
that's, that's not what you get. You get really weird sensations because the brain is not equipped
to process this contrast in temperature so closely placed together. And that was like
what Charles was doing research on somehow. And so Heston dug into that. And why is that
interesting? Why is that surprising?
And then what I don't know how he did, I think that's what makes him uniquely Heston,
was he came back with like, oh, well, wouldn't that be really interesting if somehow we could
do that in a dish? What if we could juxtapose two temperatures together somehow in a drink. And I remember him, this was right when I started
working on new dishes, nominally as the Fat Tech Experimental Kitchen. In fact, I don't even think
we named it that yet. I think it was just Chris did experiments in a little shed in the back
garden of the restaurant. I think that's what it was. And that dish became, it was one of these
things of like, hey, I have this idea that we could make a drink somehow that would put hot and cold together. Like go do something with that. And
like, that was a super weird idea. And I remember being like, you know, like, do you mean layered?
Like, you know, cold on bottom, hot on top. He's like, no, no, no. They have to be vertical.
Like they have to be vertically juxtaposed. I'm like, how the hell am I supposed to like,
like, what am I supposed to do with that? But at the end result, I actually developed hot and cold tea using a technology called fluid gels.
And I juxtaposed a hot Earl Grey tea.
First it was tea and then Heston came in and it's going to be iced tea and it's going to be Earl Grey tea.
And these are the flavor notes we need to get.
And this is, and essentially I'd shown that we could, we could basically put a divider
in a cup and we could pour this hot liquid on one side and this cold liquid on the other.
And because of the unique properties of this fluid gel, I could pull the divider out.
And if you whisked it to the table in a few minutes, the person could sip it and all the
tea on the right side of their mouth would be piping hot or old gray tea. And all the tea on
the left side of their mouth would be ice cold. And you'd get that effect.
You'd get this, like your hairs would kind of stand back up and like the side of your face that
had the cold liquid in it felt like as heavy as concrete. And the side of your face with the hot
liquid just felt like it disappeared. It was like a super weird effect. So like perfect.
Want to feel like you're having a stroke, but don't have the time?
Basically, yeah. Have some fat duck hot and cold tea.
But it was just that thought process of you can have this conversation with a psychologist
and have this inspiration for a dish where I might have had that same conversation.
I've been like, oh, that's an interesting effect.
But I don't think I would have drawn that path of here's the idea.
Here's what we can do with that.
And he had this ability to talk to anyone and pull those ideas out. And, you know, a lot of them failed. A lot of them went nowhere, but enough
of them hit that you're like, wow, that's like actually super impressive. Um, I don't see anybody
else doing that. I see a lot of people copying. I don't see a lot of people finding those original
sources for inspiration and doing something unique. And I think that really stuck with me.
And it's something I strive for in my work of, you know, how do we challenge it? How do we question
and do something that isn't copying that's novel and that's inventive?
Let's flash forward to ChefSteps. How has ChefSteps changed over time? And what are some
of the novel decisions that you've made? And could you describe what it is?
So ChefSteps is a cooking technology company.
Specifically, we make kitchen hardware that is controlled with mobile devices.
But really, the way we think about it is we're building devices that allow us to
augment people's intuitions in the kitchen to make them more successful.
There's so many things in the kitchen where you're sort of thwarted in terms of getting the outcome you want because the technology sucks.
So if you think about it, like you use your oven and should I set the oven to 350 or 450?
And is it going to be an hour or is it going to be 30 minutes?
And like, why does it work in this one oven, but not in this other oven? And the answer is like, ovens totally suck as a technology. You're not even controlling the variables that
really matter. And what really sucks about them, and frankly, every other tool we have in the
kitchen, is that we have to translate our human desires into engineering parameters that we don't
necessarily understand, even though that's not what we care about. We care about, I want a great
roast chicken to have with my family, or I want to have this,
this unbelievable experience of 72 hour short rib, or I want to cook some amazing vegetables.
And it's like sort of mind blowing to me that technology sucks that bad in, in 2016. So Chef
Steps is a company that's trying to solve those problems. And we sort of realized that
nobody else was going to do it. So we were going to have to build hardware. We were going to have
to do artificial intelligence work. We were going to have to build mobile apps. We were going to
have to combine it with content. And we were going to have to combine it with community because that
was the only way we were going to be able to bring it to market because nobody else in the world
knows how to sell a device like this. So like, I don't know that we fully understood that in 2012, but we sort of knew that
we had to go on our own unique journey and we knew we needed a lot of independence and not a lot of
outside people telling us how we're supposed to build a company. And, you know, so I think Matt
Mullenweg said it best when he, you know, we first got to, I first got to know him and he,
you know, got to know a little bit about Chefs. He was like, Chef's Test makes no sense to me. You know, I sort of felt like I was making progress when about a
year and a half ago, Matt's like, well, it makes half sense now. I think in 2016, we now actually
know how it makes sense and how we'll do the other job of running a business of making sure we make
money and we can keep growing. But it was this wandering path towards if we create a place
and a culture where we can put people who are passionate about cooking and passionate about
technology and passionate about inventing the future, but who, who are disciplined and
experienced and have a track record of getting shit done. And we create a culture that doesn't
fuck them up or put them under a bunch of managers who don't know what the fuck they're doing.
Then we can create a company that nobody else could build. And that was really, we've evolved over the, over the years. We started
out mostly as a bunch of guys putting shit on YouTube and now, you know, beautiful videos,
beautiful videos, but like, okay, how are we going to monetize that? Well, we're not going
to monetize the videos, but they built us a community and that community steered us in the
direction of what are the types of problems we can solve. And we sort of looked around and originally said, well, maybe we'll just do the software
and let's see if we can get some hardware companies that get this vision and could do
the hardware side of things.
And that was just beating our head against a wall.
So we're like, well, screw it.
We're going to do the hardware too.
There was a lot of hubris along the way.
Well, you know, there's the fine between the necessary uh irrational exuberance and confidence
needed to actually kind of step off the cliff and build the wings on the way down and really good
and hubris that all make you self yeah implode the uh the question i had was q stage left
reappearance of gabe newell uh how has he influenced the trajectory or you and the company?
And who is he?
Maybe we could start.
Well, so Gabe Newell is the founder and I think he calls himself CEO, managing director of something or other, Valve.
I mean, to us, Gabe's just Gabe.
But what is Valve?
Valve is the biggest software.
Well, so I think Electronic Arts is actually the biggest software company.
But Valve essentially is by far the most unique company in the video game space,
a string of huge hits that redefined what video games could be. They then basically realized they
needed a better way of distributing games to get their control of their intellectual property back
from like publishers, uh, in, in the early two thousands. they built Steam. And Steam is, I believe,
the biggest online marketplace for video games. And that's what really made Valve
a force to be reckoned with. So it's like the iTunes of video games?
It was really the iTunes before there was an iTunes for video games. But Valve was really
a company that has gamers at its hearts and focuses on solving problems for video gamers or people that create video games.
And they built an entirely private, unbelievable business that has some very unorthodox ways of
operating where nobody's your boss. Nobody tells you what to work on. You've got to figure that
out for yourself and sort of self-organize. And now they're doing unbelievable work in the hardware space,
particularly in virtual reality with the HTC Vive, which was really technology developed by Valve.
And so I think what Gabe did for us, aside from being incredibly hands-off, was two things. One,
he gave us access to capital in a very unusual way that allowed us to be in control of our own destiny.
And he did very, very little beyond that, except occasionally asking us questions about what types of problems we are solving, how we might think about a certain problem.
But this would be very, very general.
And based on the types of things we would feedback if we're thinking about this or we're trying to solve this problem. He kind of made a decision of whether he was going to
keep extending, uh, capital and we've kind of, he's kind of gone on this journey with us, but
we see Gabe in a business capacity once or twice a year. We usually have a talk for 15, 20 minutes.
And he might ask a question like, how are you thinking about hiring people? Like, how do you
hire people? Or how do you interview people? Or like, what's the role of content creators in the kitchen? Like, how does that work? And he'll
just ask questions. Like in the early days, it would totally randomize us. We'd be like, does
Gabe mean like we should be doing virtual reality for the kitchen? Like, no, he didn't mean that.
It's usually whatever he's thinking about. And he's just kind of seeing like, how is our team
thinking about this? What are the types of problems we're solving?
And, you know, do they make sense to him?
Can you talk about the unusual way in which he's given you capital?
Or is that not something you can talk about? I can simply say he's, you know, he's described himself as acting as a bank.
Gabe does not own any of ChefSteps.
He does not control how we run the company.
ChefSteps is 100% owned by ChefSteps.
He's made it possible for us to make some pretty big bets, but he's also basically made it, you know, kept us hungry. So essentially he's, he's, uh, provided us a very, very favorable
loan that we're welcome to pay back whenever we want. And that, uh, doesn't have any terms
that sort of turn it into, I'm secretly going to control your company.
Like he was always clear, you guys have to own your work.
So Gabe has infinite levels of opportunities in front of him.
So why would he take the time, energy, just bandwidth to do that?
So I really wish there was like some super awesome answer I could give you here.
I will tell you how I know Gabe and how this all went down.
I first met Gabe because I auctioned off a dinner that I would cook at... Oh, dinner.
Yeah. I auctioned off a dinner at a charity called Friends of the Children.
And Gabe's wife, Lisa, purchased that dinner. And so myself and a couple of colleagues from
Modernist Cuisine at the time, because that's where I was working. Then, uh, we cook at dinner at Gabe's house and like, apparently the dinner, according to Gabe, the dinner was awesome and fun. And we had liquid nitrogen and he's like, I, this is like the, one of the best dining experiences I've ever had. And I know a lot of people in the world of food and lots of things. I don't know anybody that talks and thinks about food the way you guys do.
And as he said, like, that was kind of it.
Like, I didn't see Gabe for a very long time after there.
He thought, I thought it was just, they were pretty nice.
I didn't really know who Gabe was.
Actually, I had no idea who he was and it wasn't.
It seems to work out well for you.
It wasn't a particularly like insane house.
Like it was a nice home, but like it didn't, you know,
suggest anything other than Gabe was a reasonably wealthy guy who was pretty interesting and
unusual and, uh, and low key. And then I met him again because he's also friends with Neil
Stevenson. And so I did that, that event. And so those were my two meetings with Gabe prior to the
third meeting where Grant Crilly from
Modernist Cuisine, Ryan Matthew Smith, who was the photographer on Modernist Cuisine
and myself, plus a college friend of mine, Ed Starbird, we'd sort of started up a company
called Delve that was a consulting company that went on to become the company it is today,
which is Chef Steps.
And like we were self-funding this and like rapidly running out of the, not a lot of
money we had. And so we were going to do a, a, a, a, a cookbook. And because of Modest Cuisine,
a lot of publishers wanted to talk to us and we sort of went, well, we'll, we'll give them the
physical book, but we want to do stuff with the digital stuff. And we kept hitting this roadblock
of like, publishers were smart enough
to say we want the digital rights, but like they had no idea what they wanted to do with it. They
were just smart enough and greedy enough to like, we should totally ask for them. So we're like,
well, Gabe does a lot of stuff in, in like digital video game publishing. We should ask him like how
he'd approach this. And so we just asked to meet with him and we went over to valve and we're like,
we're doing this, we're trying to do this to Valve and we're like, we're doing this,
we're trying to do this book deal and we're like getting hung up on the digital publishing rights.
And how would you like suggest we might think about this? And he goes, well, I don't know anything about the book publishing world, but I do know a lot about the video game publishing world.
And it's a terrible idea for creators to give their intellectual property away.
Why would you do that? And we're like, because we need the money. He's like,
what if I gave you a quarter of a million dollars right now? And we're like, and he's like, no,
I'm serious. And he pulls out his iPad and he sends me an email right there and says, I will
give you $250,000, Gabe. And the money showed up the next day and we're like, okay, well, I guess
we're not doing the book. And that was it. And so it sort of incrementally
came from there, but it wasn't like Gabe's like, you know, the only, and so a month or so later,
I think we had dinner and this was like how naive we were. We had dinner at Canolis in Seattle
because it was like super good at the time. And Jason Franey was the chef there. And we're like,
we should go there. And Gabe's like, I thought Canolis sucked. And we're like, no, no, it's,
it's really good now. So we took him to Canolis and we're chatting, we're chatting about the
culinary world. And he's just sort of trying to understand how our world works and asking us
questions, like how we're thinking about our business. And so Gabe goes, if I give you a
hundred million dollars, what would you guys go build that by building it,
like there's no value for anyone copying you? Like, I'll give you an example. Like Intel,
like when they go build a new chip fab, it's like billions and billions of dollars. And there's no
value in anybody else copying it because not only do they have to spend like even more billions to
catch up, but like they have to spend way more billions to basically learn everything
else Intel knows about this. And then they have to be like 10 X better for anyone wanting to switch.
So it's like, it's just a waste of everyone's time. I sort of laughed that off at the time
because like I had no serious answer to it. And really over the next two and a half, three years,
that was us answering that question of like, what's worth spending a hundred million dollars
on in the kitchen space? I mean, the kitchen's crazy valuable. Cooking's crazy valuable.
What can we go do that, that like that makes sense. And, uh, he was patient enough for us to
go on that journey before we're finally like, okay, we totally know how to answer that question.
Now we're going to go do this kind of stuff. And he's like, that makes sense. I'm on this train.
It seems like he's also, I mean, I've, I've only sat in on one short meeting you guys had,
and this isn't anything confidential, but it seems very good at asking questions that force
you to hone in on what you are uniquely capable of doing as opposed to trying to do two, three,
four or five different things simultaneously. One of which is say cashflow motivated.
Yeah, no, he's never asked anything like that.
In fact, he very strongly advised against premature monetization, like that we would just go do stupid shit.
And he also sort of advised against running around raising a bunch of money because it's a really low value use of our creative energies.
But I'll rephrase your question.
What Gabe's really good at, like, yes, that's all to know.
What he's really good at is asking a question where you realize that the way you answered it, you were an imbecile.
Like, I have just gotten used to basically feeling like I am a complete moron.
And, like, I can't believe I just said that.
That makes no sense. like I moderately feel good now where I feel like I came out of a meeting and like, like, like Gabe isn't like mentally rolling his eyes from like the,
the,
the idiocy that I like that came out of my mouth.
And does that come about because he will question or ask questions to try to
clarify assumptions.
And then by speaking it out loud,
you're like,
that makes no fucking sense at all.
What I just said.
Yeah.
Basically that it's his ability to sort of surface what the real issue is and be like,
you weren't even looking at the real issue. The real issue is this, you know, who I think is good
at that. I mean, I don't know. Uh, you've, you've spent a fair amount of time with Matt
Bollenweg. I think Matt's also very good at that. Matt's another person where I basically feel like
a complete idiot. Um, I also think like I look to Matt and go, I don't know how you know that much. Like
I think Matt might be one of the best people I know at running a company and how he,
how he builds people up. I, I aspire to be that good someday.
Yeah. I remember Matt asked me at one point we're flying around. We went to a few word camps
together cause I use WordPress and you know, I've since become an advisor to automatic,
but that's relatively recent. And I was really worked up into a tizzy because there were a bunch of sites sharing PDFs of the
four-hour workweek. So this must have been really early in my career as such, like 2008 or so. It
was like Rapid... What the hell was it? RapidShare, I guess, or a number of these sites. And I was
trying to talk to Matt about it and get his thoughts because of course he's mr open source but he has a for-profit company
also and uh so it's a very interesting uh set of philosophical decisions and business decisions i
was like how should i think about this and he's like ultimately it came down to talking through
and be like oh you're totally fucking right like the people who are going to download a shitty shitty PDF version of this weren't my customers in the first place. They're never going to buy
the book. It's not like they would have bought the book, but then found it for free. And at the
same time, I'm just getting free marketing dollars. And maybe at some point they'll,
they'll be converted over to wanting to sort of exchange value for the value that I'm putting
out there into the world. And he was totally right. And I was like, okay, rendered all of
this angst and all of these time consuming was totally right. And I was like, okay, it rendered all of this angst
and all of these time-consuming potential avenues irrelevant.
And I was like, wow, well, that's a load off my mind.
The meeting with Gabe reminded me of an expression
that you hear a lot here in Silicon Valley,
which is, if you want money, ask for advice.
And if you want advice, ask for money.
It seems to have worked
out. Uh, so valve, uh, the only thing, the only familiarity I really have with valve is their
employee handbook, which is a PDF that's floated around for quite a few years, which I thought was
genius really. And it sounds so boring, but if, if people look it up and I'll put it in the show
notes, the only HR document you will ever knowingly want to read. Yeah. It's fascinating. How has that affected or how has,
how do you think about building your company? So how, how, how is it different? I think we're
now getting to the point, how is it different? Um, I think early on there were, I'll say it this
way. I tend to think that Valve as a culture is Gabe's personal
reaction to everything he really didn't like about the Microsoft culture. And Gabe was a very early
and important employee at Microsoft. So Valve was sort of like, these are all the things that I
think are why Microsoft is not going to do well in the longterm and we're going to get them right
here. And he built Valve that way. And, and Valve employee, Joe Ludwig, I remember asking me, like, how much of Chef Steps culture
did we copy from Valve just because that's what like Gabe told us to. And I'm like, well, Gabe
never told us to copy Valve's culture. He never particularly encouraged that. He did encourage us
to think in certain ways that I think
are going to bring you to those decisions. But in a sense, Microsoft culture came from Bill and
Nathan. And I worked for Nathan for five years and I worked on projects that reported to Nathan and
Bill for another year after Modernist Cuisine was done. And I can tell you, in my estimation,
the Microsoft culture came from those guys.
And I was just as primed when I was starting Chef Steps to have a reaction to everything I didn't like about those cultural sensibilities of running a business. And so Chef Steps,
much like Valve, is partially a reaction to those are the things that I didn't think
worked very well for running a company that's supposed to get the best, most innovative,
most interesting work out of people. What are the things that don't work, at least for you?
For me, I, so especially when you're in the invention or innovation phases, traditional
goal oriented management is not incredibly helpful. You're basically anointing this class
of people whose job it
is to tell these incredibly creative people what they should and shouldn't be doing and
trying to judge them by some arbitrary metric. Like that's a waste of everybody's time.
And anybody who's really good, isn't going to tolerate it for very long and will leave.
Now, conversely, you can get really, really flaky, creative people who never get anything done.
And like, you'll tear your hair out. Well, don't hire those people. We pretty much exclusively learn to hire people that are,
have a demonstrated track record of doing incredibly creative, innovative things in
whatever domain was relevant to their job. And it had a proven track record of they've shipped stuff.
They've got stuff done. And we're like, well, that's like highly predictive. We think of like, you'll be able to do the same here.
And if we have people like you, we don't need to manage you.
Like, you know how to use your time better than we do.
So it's your choice how you spend your time.
You're free to make good choices and you're free to make terrible choices.
And if you make enough terrible choices, like your team may ask you to leave because nobody
wants to work with you.
And if you make lots of good choices, we're going to trust you to make more good choices.
And so that sort of leads you down the road of flatness where you run into some challenges is when you're working on a shorter timeframe because you don't have infinite amounts of money or when you have to sort of really align everyone pretty tightly towards a common goal of we need to ship.
We need to pull six teams together to make this product ship and to monetize it and to not flub the launch.
That's where we're definitely seeing there are struggles with flatness.
One, the conventional wisdom is we should basically create a hierarchy to do this.
I'm kind of fighting that right now because I think that's a short-term gain in a long-term
disaster. I totally agree there needs to be structure. We need to have people that get,
that can clearly signal that they're being trusted to lead, but we don't want to make that permanent.
And I think this is another thing we've learned from, from, from Val that I think is fundamentally
a pretty good lesson, which is people tend to want to keep working on the things that made them successful in the first place. That's antithetical to
innovation, invention. And if you're a small startup company where like your advantage is
speed towards doing something nobody else is doing, that's not a very good structure
for finding those opportunities. And I tend to believe that for the type of
business we are over the coming years, we're going to constantly have to reinvent ourselves.
And the people that are really important today may not be the most important people to the
company in five years when we might be about something totally different. The problem is,
if we anoint those people as special senior managers, leaders, those people will tend to
want to keep working on the things that got them in that position. And that's not in the interest of the company. It's in the interest
of them. And pretty quickly you have rent seeking behavior and power politics and fiefdoms where the
only solution for the company is to periodically come and just do this wholesale house cleaning
of firing a bunch of people who used to be good because they've actually gotten in the way of the
company. So we sort of took the attitude of like, let's
just not create that structure in the first place. And that's why, even though we have the tension
now, we're pushing out a very complex product where we have to hit a lot of things, right?
And there's a real emphasis on disciplined execution, taking the short term, easy way
out of let's create a bunch of people who are managers of this process. Like I'm totally
convinced that that will fuck us up in a couple of years. Are there any books or people who are managers of this process, like I'm totally convinced that that will fuck us
up in a couple of years. Are there any books or people who have most influenced how you make
business decisions? I think there's quite a few people. I'm always looking for perspective. I
think Matt actually has influenced me a lot. I think there's people within ChefSteps, Michael Natkin, who's sort of
as close as we get to something like a CTO. He certainly influenced me a lot on how to think
about some of the technical decisions we make. In terms of other people that come to mind,
absolutely Gabe and people like Jan Bernier over at Valve have influenced my thinking a lot. My
father's influenced my thinking a lot.
I read lots of business articles.
There's some stuff.
There's stuff that I think a lot of people in the Valley read that certainly I pay attention to it.
I think about it.
And some of it I think is pretty right on. And I think other stuff is like super wrongheaded.
So I don't know that there's like any one person I'm looking to.
The other thing I come back to is I try to look at the data
and I really try to, I'm sort of prone to changing my mind a lot and it can feel random,
but it's almost always because I'm seeing something in the data that I thought was true,
but the data is saying it's not true. And so I have new information and I think the only rational
thing to do when I have new information is change my mind. That can actually feel pretty randomizing to a team.
So I'm trying to find ways to buffer that or to at least help them reach the point where they're
changing their minds too, without it just, you know, basically Chris has changed his mind. That's
not a good outcome. So we tend to bias towards people who are pretty quantitative
in their decisions, especially on the business side where we say, well, let's listen to point fingers, uh, the, I support that finger pointing
one, which I want to actually go back and reread or listen to. And I believe it's
available for free and audio is high output management by Andy Grove. And the other, which I think is helpful for conditioning oneself or others,
if it's kind of prescribed as reading, for spotting cognitive biases
and learning to try to trust the data is, it's a fun read too,
Predictably Irrational by Dan Ariely.
So to shift gears just a little bit, I want to talk about goal setting. Of course,
that's maybe an underlying layer upon which many other things are built almost by definition,
but can we start with gliding? What is, what is competitive gliding and what are some of your
goals there? So competitive gliding is, uh, there's different ways of doing it, but as I
usually practice it, uh, we're in gliders.
These are big 15 to 20-meter sailplanes made from carbon fiber fiberglass composites.
And we're usually basically racing the sun.
We get all of our energy for competition out of the fact that the sun heats the atmosphere.
That causes differential heating. energy for for competition out of uh the fact that the sun heats the atmosphere that causes
different differential heating you get thermals which you see birds circling in and puffy clouds
at the top of you get sheer wind you get winds that basically may be lifted up over mountains
that create lift we'll get mountain wave where the atmosphere actually starts to oscillate and
we can surf that for hundreds if not thousands of of miles. So no propeller, no jet.
We get towed up into the sky a couple thousand feet by another plane. And once we come off that
tow rope, it's ours to go find energy. So it's like big wave surfing, except you're on air.
And you can't see it and you have to look at the telltale. So our job is to basically read
where the atmosphere is giving up free energy. The way a race will work is we'll call usually
turn points. And so we might
call, they might be a city, they might be an airfield, they might be a geographic feature.
And these can be a hundred miles apart, more, maybe a little bit less. And there's cylinders
around them, usually a turn cylinders, we call them, where you can sort of imagine these
imaginary cylinders in the sky that are anywhere from five miles to maybe 20
miles around a turn point. And our job is to basically decide when to turn in those and get
back to our home airfield. But the challenge is you're given a minimum time on course. So we have
to be out for, say, three or four hours. And if you come back early, whatever distance you flew gets
divided by the minimum time, which obliterates your average speed. And if you come way over,
you might have covered more distance, but your average speed also goes down. And so the very
best pilots will usually time it pretty well to get back within a couple minutes of that time
over a four-hour race that might cover anywhere from three to 500
kilometers. And what we're really, you're covering enough of the landscape where the sky is going to
change on you. You've got to decide when to start. That's, that's one of the other secrets is you get
to, they open a, a start gate, but you get to choose when to start. And so there's a whole
strategy and game theory behind when to do that.
And the top pilots are all very good at this.
We call it start gate roulette,
where like the top pilots will,
we'll go out and be seen to go out and a bunch of the lesser pilots will
follow them.
And then they'll try to duck behind a cloud,
get lost,
come back and restart and then follow all of those people who are
essentially acting as markers out on course of where there's energy and
where there's like the canaries in the coal mine they're totally the canaries um i have been that canary
when i was not more experienced where i was like oh look he's going i should just follow that i
should just follow that person like no i was being suckered and what's really interesting about it is
it's physically demanding um it's actually you're getting a lot of sun you're pulling
we might spend upwards of 30 of the circling, but those circles are anywhere from
1.2 to 1.35, sorry, 1.75 G forces. Maybe occasionally you'll pull two G's. You can
actually pull a lot more to glider, but that's atypical in a race, but you might be pulling
those G forces of, of, you know, one
and a half G's for 30 minutes or more when you're dehydrated, when you're getting a lot
of sun.
So it's very, and you're changing altitude, which, uh, constricts and expand your capillary
system.
So you're, you're always having to pee or you're always dehydrated depending whether
you're going up or going down.
So there's this big part of it where you have to manage your physiology for several hours.
You have to be very disciplined in your decision making because the difference between first and second or third might only be one, one and a half minutes.
That's usually only three extra circles during a four hour race where you might actually do hundreds and hundreds and hundreds of circles.
So it's all about efficiency.
It's do I it's it's do I need to make this turn or should I be going? And what do I think the atmosphere is going to be doing in 10
minutes? And where do I think it's going to be good? And where do I think it's bad? So it's
extremely strategic. It's also extremely tactical because you're still having to fly the airplane.
And so you're flipping constantly back and forth between the fly the airplane, because I might be in a climb with 10 other airplanes, a fraction of a
wingspan. We're all circling together within inches. And so it's highly coordinated formation
flying where it's like the rule is don't crash into the other guy. But we're also having to do
all the mental calculations of when's it time to go, where am I going next? And you're always
trying to think well ahead of the airplane. And so I find that it's incredibly focusing. You have no choice but to be totally
in the moment and to be extremely focused on what you're feeling, the way the airplane's feeling,
what the right strategy is. And I just find that incredibly addicting. And the fact that you can take this technology and just by reading the telltales of the sky around us, find enough free energy to go
fly at average speeds that approach 100 miles an hour and cover hundreds of miles of distance over
beautiful mountains or desert floors where if you land, it's like you're going to be walking
a very long time to the nearest road. It's just, it's amazing. This is going to seem unrelated,
but do you, how well do you typically sleep? Do you have trouble getting to sleep?
Most of the time? Yes. Okay. The reason I ask is that I, I'm doing a lot better now for a host of
reasons for another, that I can say for another time, but I've always had onset insomnia. And so I've been attracted to activities like that,
where you cannot let... There's a huge penalty. You can do it if you let your mind wander or
obsess on other things. There's an enormous penalty. And so I just find it to be a huge
sort of stress release valve. It's almost like meditating to engage in an activity like that. For me, it's, that's a big part of it. It's one of the few things that if I go off to a glider
competition for a couple of weeks or a four or I go to go flying in Southern New Zealand, which I
do every couple of years, I was there, I was there in November and it's, it's as amazing as you would
think. Um, it's all consuming. My entire schedule starts revolving around flying and because
competitions are usually held over multiple days too. So it's about consistency. You know,
if you're in first, the only place to go is backwards. And so it's all about low risk.
Whereas if you're in fifth, it's, you've got to be better the next day and take risks, but you
might blow up and do horrible. It's, it's the counterpoint to the rest of my life where it's
very unstructured,
can be very chaotic. And that's just part of how it works. Whereas this is sort of
extremely structured, extremely focusing and highly rewarding.
So what is your current, what are your current goals or biggest goal in gliding?
So the biggest goal is setting a distance record, a world distance record. So these days, the world record, I think, is over 3,000
kilometers. So about 3,009, I think. And it was set in the Andes. And really, that's the only
place left to set a record that big, because what happens is the prevailing winds flow from west to
east. And there is a big, long mountain chain that runs up South America called the Andes, those winds slam into. And as they rise over it, they rise to a level where they become unstable.
So they start to fall and it overdoes it in each direction. And so it starts to oscillate.
And the whole atmosphere starts oscillating where you can climb into what we call a mountain wave.
And you can climb up, I think the record's over 50,000 feet and there's
people attempting for a hundred thousand feet. But once you get in that wave, you can surf it.
You can run it parallel to the mountains. You may have to jump where the mountain, where the
mountain range zigs or zags, you've got to read what's going on. It's not as simple as just put
the nose down, but you're flying at the red line of the airplane. Like you fly even a knot or two
faster and the whole wings get, you know, will basically explode, which is bad.
Well, you're doing that at this point.
They're now doing that up the length of the Andes and back down where they're racing against daylight because the records have to be set 30 minutes before legal sunrise to 30 minutes after legal sunset.
That's the time you have allotted.
And if you're flying at the very limits of the airplane, you're limited by the speed of the airplane. So I commissioned an
airplane called a Duckhawk VNX built by this incredible genius, Greg Cole in Bend, Oregon.
And Greg was applying new technologies, new manufacturing techniques to build an airplane
that's about 40% faster than any other glider. Significant jump. That's a significant jump.
And it's possible because he was trying to optimize
for a very specific problem
and he was willing to use new technologies
and try things that most people thought were a bit crazy.
And either I'm crazy or not.
And if it's the not case,
then Greg's built an incredible airplane
that is capable of doing what no other airplane is capable of doing.
And so this is going to take several seasons of training.
This kind of flying is highly technical.
You really have to manage your physiology.
You can go hypoxic because you're usually operating at 20,000 to 30,000 feet.
So you're on oxygen.
You're solo in an airplane.
It's minus 80 degrees Celsius outside.
And you're dealing with winds that could be 100 plus knots.
How much space is around you?
In the airplane?
Yeah.
I wear it, is the best way to describe it.
It's very snug.
You feel the flex of the wings.
You feel what the atmosphere is doing
and you want to do that. And so the plan is in a few years to, is to start spending seasons down
there trying to do these big record flights. And there's both the airframe and then there's
the possibility of sensorizing the airplane so that the airplane in certain respects can respond faster than a human can by automating the flaps, um, based on what various accelerometers
and, uh, MEMS gyros are doing. So this is where people at Chef steps are like totally freaked out
because I've been writing my own firmware for controlling my automated flaps. Now, all right, so we were talking about confidence versus hubris.
What is compelling you to do that?
Are there not other, because from what I've gathered,
you're not a software engineer.
No.
Or a coder.
So do you have such and such for dummies,
and you're just putting together the firmware?
Why would you do it yourself, I guess, versus?
Twofold. So one, I'm lucky to be surrounded by a bunch of people who are in fact very good
engineers. And I absolutely ask them for advice. And in fact, I even ask them for code reviews now
because this is a little bit bonkers. The other part of it, though, is twofold. One,
I like to know how things work. I like to know how they're built. And while I expect I will need the
help and assistance of other people to fully implement what I want to do, I want to be part
of doing that. I want to know why various choices were made or what the trade-offs are. Partially,
it gives me confidence. Like I'm used to working on my airplane. I'm used to understanding
everything about how it's built. I'm relying on the software to do a lot of things to augment
my abilities. I want to know how it's built. I want to know the software to do a lot of things to augment my abilities.
I want to know how it's built. I want to know when it's going to do bad, might do bad things
and when it basically can't do bad things. It's a good answer. You're talking about the structure
and required level of detail in gliding versus a lot of the rest of your life, at least let's
just say in the professional sense,
which is unstructured. So I had a note to talk to you about the value of a less structured day.
And I was hoping you could just elaborate on that because you seem to have both in your life.
You need both, I think, or at least I suppose I need both to do some of the things I want to
accomplish. In other words, absolutely no structure.
There are certain types of things I'd never be able to accomplish.
Gliding is one of them, but actually running a company requires a certain amount of structure.
On the other hand, I spend a lot of my time inventing.
And I don't think inventing is something that is very amenable to being structured.
I think inventing, it's a bit like writing where some days you're prolific,
some days nothing's coming, sometimes weeks nothing is coming and you start to get super
nervous about deadlines that have come and gone and like you're avoiding your email and your cell
phone because people are angry at you. But to those types of activities, they take the time
they take. And I have basically found that I need to build part
of my life highly unstructured. If I wake up when I wake up, if I stay up till three in the morning,
reading something, working on something, that's all sort of grist for the mill that's just
percolating there. And in ways that I can't predict, but I've come to learn will come at
a certain rate. That has, I've found in in my career allowed me to make certain leaps,
figure certain things out or come up with something where if I tried to force it or
structure it, I would have taken a very predictable path because it was like, Oh,
well we just need to solve this, this problem. And this is how you do it. Versus you have this
flash of brilliance where you're like, Oh, this is what we need to do. And, and that,
I just don't believe that kind of creativity is very amenable to structure. And so I try to have part of my life, even though it
can be kind of insane for everyone else where like, if I want to stay up all night, if I'm
going to get up late, if I have a meeting, it's going to get canceled. It's just like, I'm not
structuring my time. It's my time to do whatever I want with it, whatever rate feels right that day.
And I've started to find, I need to basically carve out very big chunks.
The minimum chunk seems to be about half a day where like, don't expect me to be doing anything
else because I'm not going to guarantee it'll happen. I'm just busy letting myself enjoy life.
So what does that look like or what do you hope it will look like on say a weekly basis? So one of
the, the not really epiphanies, but realizations
I had a few years ago is that many of my friends who are highly effective human beings thought of
batching certain activities on specific days of the week. In other words, it wasn't that they would
check email, have meetings, set goals, brainstorm and journal and 15 other activities each day.
They would batch certain types of tasks or unstructured time.
And so for me, that means generally speaking, batch recording audio on Mondays and Fridays, unstructured time for just creation, whatever that happens to mean in a given week on Wednesdays from
like 9am to 1pm. So even if I, my goal is to have sort of room to think and space, if I don't create
that space in my calendar, it's very likely that it'll get overrun with other stuff. Uh, how do
you, how do you think about that? Or are there certain rules? Like if then, like you just said, like,
if I stay up late, then I will clear the decks and like send an email before I go to bed saying,
Hey, like wipe the decks up until this point in time. So there's some of that. Um, I haven't
found that totally effective for myself, although I have to do some of it because I have a
responsibility of running a company and I have, uh, you know, I need to be available to certain people or it's just not being fair or
it's impeding their effectiveness and their productivity. And I have definitely surrounded
myself with types of people that are very complimentary to me of people who are more
focused on organization and being productive in a very specific kind of way. I tend to find that,
especially when I'm getting into something where I'm trying to solve a very specific kind of way. I tend to find that, especially when I'm getting into
something where I'm trying to solve a very specific problem, but it's open-ended. In fact,
I'm not even totally sure I can define what the problem is. Like I might need to carve out weeks
where like the majority of my time is going to be going into this activity that may or may not
be productive and may or may not be a terribly good use of my time. It's just this rabbit hole that I kind of need to dig in. And so that tends to be one where
increasingly I'm trying to find chunks of my life where I can literally carve out, like,
I'm going to commit 20% of my time to basically attending to some of the details of,
you know, being married and having a family, running a company, but I'm also going to allocate
a huge amount of my, my free time, or I'm going to create a huge amount of free time to spend
hours in days. And even in some cases, more than a week, just chugging away on this to see where
it gets. And sometimes, uh, you know, I come up at a zero, like that was a waste of time,
but I've found over the last decade or so that those periods of time have turned out to be incredibly important for finding something that's insanely valuable.
Well, you know, and I this is maybe it's just rationalizing so that I don't go totally insane. coming to a similar conclusion related to writing because I became very frustrated once at a draft
of a chapter where it was something like 10 pages and nine and a half pages were just garbage. I
mean, complete garbage, but there was a kernel on like the ninth page of a few paragraphs that
ended up becoming the beginning of a really strong chapter. And I was like, wow, that was a really
big fucking waste of time. I can't believe that I only got a few paragraphs out of that. And the,
uh, one of my friends who I guess you could view as a mentor of sorts, a very seasoned,
successful writer said, no, no, no, no, no. You're missing the point. Like you needed
those first nine and a half shitty pages to get to the good stuff. You couldn't have started there.
And I was like, oh, okay. That's at least a healthy way to look at it. I basically totally agree with that. If there's no shortcuts, like I
can look back on the evolution Chef Steps has gone through since 2012 or the evolution I've
gone through since, uh, 99, 2000. And I can see all these periods where it was like, oh,
that wasn't super productive or I didn't accomplish what I'd hoped to accomplish with that.
It's easy in hindsight to say, well, maybe you could have cut that out or maybe you could have shortened this time scale in the market or something like that.
It's like, I don't think so.
I don't think we would have had the thoughts or resources.
They come at a certain rate and all of those things in some way tend to lead into that solution. There's so much of, there's so many people I read that it's focused on
efficacy and being effective and managing your time and doing these things.
I don't know anybody like that sitting in this room that is about how to basically get there
faster. And there are absolutely things in life that are amenable to going faster, but
the really interesting stuff,
the stuff where like nobody else is doing it, it really is a breakthrough or it is an invention or
it's just a new piece of art or whatever it is. It takes the time it takes and you can't force it.
Well, there's also, I mean, another way to start to interrupt, but like another way to look at it
is like to optimize a process, there has to be a process. And if you're trying to connect dots
that have never been connected before or create the dots, there is no algorithm to tweak yet. I mean, other people might argue
differently. And I think there are some tools that I found helpful, like the Edward De Bono,
six thinking hats type of stuff. But generally, you're just sitting there fucking staring at
your navel a lot and waiting for an apple to fall into your head.
You look totally useless. I'm working really hard. Trust me.
I'm actually okay with that. I, people like,
thankfully you haven't asked this because I have no good answer of like,
what's your creative process? I have no idea. Like I,
like I could make something up.
I don't actually spend a lot of time thinking about my, my creative process.
I mostly focus on the,
what are the interesting ideas that I'm having right now that seem worth pursuing? And for whatever reason,
one may win out over another or it pulls on me more strongly. And I just follow that. And that
has like served me super well. It's like, you keep meeting these people, you keep doing these
things and it's, I've just pulled on threads and follow where they go. I want to hit you with some rapid fire questions.
Number one, what is your creative process?
No, please describe for the next 10 minutes, your creative process.
What do you think of the word successful?
Who's the first person who comes to mind and why?
My father.
Because I think he's actually had a pretty happy life.
He has a family around him. He's
achieved some business success and he's done a lot of things that he's created a lot of meaning
for people. And so I admire that the fact that he has created a lot of meaning for people in his
house. So what type of meaning? Um, I suppose I would answer it by, it depends on who we're talking about. I think in, I think in,
in, in the world of, of his employees, a lot of the employees have been there for as long as the
business of round, they find value in it. They find, uh, in a meaningful thing to do with,
with their lives and the fact that there's been that loyalty to them and they've, uh, and they've,
they've clearly felt that it was a
valuable issue of their time. Uh, that was meaningful for his family. It's the fact that,
um, we're still a family and that he's created meaning for me and meaning for my brother
and my mother. And more broadly speaking, our extended family, we had, we had lots of exchange
students, um, growing up, especially through high school and they still come back and visit and
they're coming back with their families now. And they really attach a lot of importance and meaning to their
time with my family. And that was really created for my father and, and my mother as well. Um, so
how did they create that bond or what were the, what were the ways, because that's, that's unusual,
right? It's, it's atypical. I mean, I guess, um, I, I never thought it was that atypical, but because I think they were very inclusive and supportive of these people and made sure they had a memorable year and that they got to do fun things, fun things as a family, felt included in our family.
And even after they'd left, you know, we'd stay in touch. We'd go on trips to Europe and we'd see them. And so, you know, I think that, you know, even 20 years later now we're still having
reunions. And I think that's created a lot of meaning for people in their life.
Other than your dad, if you had to pick a second person, dead or alive, doesn't matter,
fictional or non-fictional.
Winston Churchill.
Winston Churchill. Okay. Why Winston?
So I think there's a great series of books.
The Last Lion by William Manchester on Winston Churchill.
And the third volume actually just came out a few years ago posthumously.
But the first two, which really only got up to his life at the outbreak of World War II,
like it didn't even touch on the everything that happened after World War II started. Like, I just remember being like, he was a best-selling author by 20. He'd fought in wars. He was, you know, one of the highest paid writers. He was an important
member of parliament, all of these things. And you're just like, he's a fascinating individual.
And I remember reading these and I was probably in my early 20s being just like,
man, I suck compared to this. I am way behind. So I think on some level it was like,
that's what historic level of success looks like. And like, as a history professor pointed out to me,
you weren't born into the British aristocracy, so you're working with a deficit to begin with,
which like, fair enough. But I think
I've always looked at things like that as, as being like of lasting significance. And I suppose
that drives me on some level. That description makes me want to see a celebrity death match
claymation of Winston Churchill versus Ben Franklin. Oh, Churchill's totally taken Franklin
down. He was, he was a cripple then. And Churchill has him on mass by at least five X plus he's drunk. He was a big unit. Yeah. And he could
hold his liquor. Do you have any superstitions? And the reason I ask is that I find it in a way,
a stress reduction for me to prize a handful of superstitions because I try to be so hyper analytical in other areas.
Like I don't like using red pens, for instance, which I think I picked up in Asia somewhere.
They don't like using red ink for a handful of things. Cheersing with water. Don't like it.
I don't know if this qualifies as a superstition, but as much as I said, like I'm about lack of structure and stuff, I certainly found as a writer
that it was incredibly important for me to have certain things just so with writing, I would have
a very specific ritual about driving to a very specific coffee shop. And I had to have sort of
one or two very specific tables. If, if they were like filled, like I'd sit there with my coffee, just sort of like leering at them. Um, like you are taking my table. Don't you know,
like that I'm trying to finish a manuscript. Excuse me, sir. Do you know who I am?
It was like, I come here so much, this should be my table. Um, and so that's one of these things
where like, I actually really, really struggled to write if I broke that pattern.
So I don't know if it qualifies as a superstition, but I certainly found like having the, the,
the, you know, it's almost sort of like, you need to like walk in a circle three times
and, you know, have this particular mug or none of the magic will work.
It's totally one of those.
And so if like something would go missing, like it was total freak out. Like I have to have that or I'm doomed.
So what, so you drive to the coffee shop. What were the characteristics of the table
that made it the right table? It was in a window. It was a two person table. It sat in such a way
that people weren't terribly intrusive when they were coming or going. Like you weren't constantly
getting bumped, but there was a bit of activity behind it that sort of provided just this white noise that
allowed me to focus. So it was in, it wasn't that table per se, it was that table in that particular
coffee shop, like worked where it was just the right balance between feelings among people,
but without the distraction of people. Do you listen to music when you write?
I will. And usually some pretty, a lot of techno, a lot of late nineties techno. Um,
like I might listen to like Paul Oakenfold live at the Rojan in Shanghai. It's an essential mix.
And it's like, to this day, when I'm doing certain kinds of work, it's put the headphones on
and you know, it's SoundCloud and it's old essential mixes with Pete Tong. How many pages of text that you were involved
with in some capacity were in Modernist Cuisine, roughly? Of the pages I wrote, I think I wrote
around 300,000 words. So how many, what does that break down to? I mean, that's like...
Our pages had pictures and full blitz. full length. It was, it was a million over a slightly over a million words,
uh, for the, for the final book. And, uh, you know, it was 20, I think it was 2,400 pages.
I'm I'm it's long enough now I'm starting to forget, but it's 50 pounds of book.
When you did first drafts, was that on a computer or by hand?
On a computer. On a computer. What program was it? Just standard word? It was word at the time.
Yeah. Um, I, I experiment with some other things. Um, I actually write, uh, yeah, I write a lot with
a program called, uh, IA writer because it sort of blanks everything out. IA writer. Yeah. I've,
I've, I've heard about this. I, I enjoy that. I think there's like cooler, better stuff that I
haven't even heard of yet, but another one called Hemingway that a lot of folks have mentioned.
It's like, I find something that works and just leave it alone. Yeah. There's one called
Scrivener that I've used for my last few books that I really enjoy. The reason I like it is that you can lay out
all of your chapters within a single window
on the left-hand side, like a vertical scroll,
and you can move them around,
dragging and dropping into, say, sections,
and then you can have a split pane on the right side
showing the text that you're working on
and then have your research notes below it,
which I just found so incredibly helpful for the last two books. How do you edit when you,
when you have say your first brain dump of stuff, how would you, what is your editing process?
There's like, what is my good editing process? And then like, what is the battle I must fight? Um, my tendency is to
actually edit myself as I write and do a lot of polishing that really would be better served after
I got the words out my preferred approach. And what tends to be best for me is I do my writing
in the, uh, uh, the evenings and I do my editing in the morning.
I like, I will usually wake up after having like written until three in the morning and
then I'll wake up at like nine, nine 30 or 10 or whatever.
And I go back and look like, Oh my God, this was incredibly indulgent.
But you know, there's 9,000 words.
So I'm going to be able to find some good nuggets here and I can start iterating on
it pretty quickly.
That, that works well.
Would you kick out 9,000 words a session?
Uh, on the, sometimes yes. Holy shit, man. That works well. Would you kick out 9,000 words a session?
Sometimes, yes.
Holy shit, man. That would usually get pared down.
How much meth were you taking?
Yeah, it was a lot.
I don't even remember.
That might end up at something like 1,500 words when it's done.
It'll be a lot of slop.
Sometimes it'll be whole sections where it's just like, I'll leave it there and, and just, uh, picked up again. So it's a total mess at that point, but there's ideas to
work with. I got the ideas down. More typical session would probably be 750 to 2000 words,
depending the closer it was to 750, the user, the usually the less work I had to do on editing, but
often it would take three times as long as if I just
barfed out 3000 words, the less grist for the mill to work with in the first place.
What is your favorite documentary or movie or any favorites that come to mind?
So like right now, I think I'm going through like a, an eighties nostalgia binge. Uh, I've
been watching some John Hughes movies lately that I've enjoyed. I can't really...
You're watching like, what is it, Saving Miss Doubtfire?
No, no, it's like Ferris Bueller's Day Off and stuff like that. And old John Cusack.
Movies that I've really, really loved. Pulp Fiction was like super... So I was living in
Germany at the time as an exchange student. I was homesick and Pulp Fiction was like super. So I was living in Germany at the time as an exchange student.
I was homesick and Pulp Fiction came out and I remember seeing it in German because everything
was dubbed there. And Samuel L. Jackson sounds horrible as a German, just not funny, not Samuel
L. Jackson. So I was lucky enough that I lived in Aachen right by the border between Holland,
Belgium, and Germany. So I remember driving to a town called Hairlin and seeing it in English.
And it was like, so great to basically just see some, uh, this movie in English after I'd been
like hearing nothing but German and was super homesick. So like that movie still stands out
as a movie. I love documentaries, any documentaries. So this one sort of between, I'd call this
docudrama,
it's partly documentary and it's partly, uh, not entirely true. Uh, the right stuff.
I'm a pilot. I love flying. And that movie was just like, I gotta do this. Like, where do I sign up to get one of these rides? So I need to see that. That's a great movie. I haven't seen
that film in ages. What purchase of a hundred dollars or less
on demand with very little fuss. So like, I think I paid, I think I have an OXO clear, uh, one button,
nothing fancy tea kettle. And it's flipping awesome so much so that I've like now bought
them at work too. So I can just have them everywhere. So that was great. And I don't
remember exactly what the price is, but I'm going to go with it anyway. I bought, um, I bought, bought the Wii, uh, DJ hero for my nine-year-old son and me. And it's awesome
because one, he loves it and loves doing it. But, but two, I totally won't let him win. I used to
briefly DJ, um, back with some techniques in, in, in, uh, college. It was like my way of going to
a fraternity party without having of going to a fraternity party
without having to go to the fraternity party. Like I get paid to go DJ and do them. And so like,
when we get to like the scratching competitions and stuff with Jack, like I totally can't let him
win, but we have so much fun with that. So I think that might've been just over the threshold,
but in terms of like, make my life awesome and time to spend with my son, it's great. If you were to teach a ninth or 10th
grade class, what would you focus on? What would you teach? Tough call. It's a toss up between
Shakespeare or I'd be really interested in doing a history of science class. History of science.
Yeah. So why, why Shakespeare? So I had a phenomenal, uh, teacher
in high school that taught me to write John Fitzpatrick. I think he passed away about a
year ago, which is a bummer. Cause I haven't seen him in probably two decades, but he taught a whole
year of Shakespeare. And I, and I signed up for it because as a senior, because I'd had him as a
sophomore English teacher. And right when like every other teacher hated me or
like just, I was a pain in their butt, like he sort of mentored me and put up with a lot of my
shenanigans or my laziness of turning stuff in. And he really pushed me to, to, to write. I mean,
as a sophomore, I think I was having to write five, eight page, like real papers for him where
you're really exploring literature. So I signed up for him when he taught a year of Shakespeare in my senior year.
And I particularly remember the comedies of just the discussions we had around it and the ideas
and how actually funny they were and how humorous they were and, and, and how great some of the
themes were totally blew my mind because like up until then Shakespeare's
like this really, um, uh, Ponzi English literature kind of thing to go do. And actually it was
hysterical and they were a blast to read them. So I would, I'd want other people to experience that.
I don't know if I could do it justice. And the history of science would be option number two.
Yeah. I think, uh, you know, I, I suppose I do, I don't know that I do science.
I do engineering now. I think a lot about science, but I love the ideas. I love the inevitable,
inevitableness of the ideas. I like the, how one idea built on another. And when you really have
a great history of science teacher who sort of tells the story of how these things shaped culture,
shaped the world, it makes science something more than just the
formulas or the equations or the theorems or the ideas that you learn in a fairly dry science
textbook, no matter how much they've made it artsy with sidebars and graphics. There was the fact
that there were people involved and it wasn't at all like, at the time they might have been hugely controversial ideas. And it wasn't so obvious at the time that like, you know, the calculus was right or that, you know, air was a thing or that germs were a thing.
And how much controversy and how much humanness there were around these ideas.
I love that because I think I sort of see it on a day-to-day basis when you're inventing stuff.
It feels totally nuts at the time.
And you're like, is anybody going to think this was worthwhile?
Well, it also makes me think of a dinner I just had last week, which was an incredible rare opportunity.
But I had a chance to go to a small group dinner with Jim Watson of Watson and Crick.
And I mean, he's gotta be,
I don't know exactly late eighties,
maybe,
uh,
maybe,
maybe nineties and completely lucid.
And I was two chairs away,
you know,
I was one person separated from him.
Uh,
so co-discoverer of the double helix.
And,
uh,
you know,
it turns out I didn't realize this,
but he has probably a half a dozen other discoveries that would have been anyone
else's life work. And he has a collection of them. And I, but I remember having a number
of short conversations with him and also overheard a lot of his fascinating conversations with other
folks. And I remember thinking, you know,
if this were 25 years ago,
I could totally see this one encounter veering me off into becoming a
scientist of some type.
I mean,
just that one encounter could totally see it by sort of meeting someone who
embodies all the things that felt irrelevant when they were being thrown at
me by someone who is far lesser,
far lesser, and just not passionate or particularly interested in conveying it to me in an, in,
in a compelling way. What are your morning rituals? What is the first 60 minutes of your
day look like? Uh, first 60 minutes of the day. So I'm not human if I don't have a shower,
that's like super, super important to me. What time do you usually wake up? I know it
sounds like it moves. That moves a lot. So I, given my own devices, I probably naturally will wake up
between nine and 10 most days. I would naturally usually work till three or four in the morning.
Um, I'm, I actually experimented with like biphasic sleep in college and I would totally
do that still if it didn't make me so unbelievably antisocial. So what kind of biphasic sleep in college. And I would totally do that still if it didn't make me so unbelievably
antisocial. So what kind of biphasic sleeping? I would basically sleep from 4 p.m. till 8 p.m.
And then I would work from 8 p.m. till 2 or 3 in the morning. And then I would sleep from 2 or 3
in the morning until usually around 8 or 9 a.m. Sounds like the Argentine schedule. I was wondering
how they survived. I in argentina and they would
stay out until four in the morning then go to work in the morning and i tried to match that
and i was just like how are these fuckers surviving i don't get it and then it's like
oh no no you didn't notice where everybody disappeared yeah they have like a two-hour
lunch then they go home at 4 30 and sleep until eight o'clock so i should move to argentina to
go fly gliders is what i think the conclusion is I have here. Um, it's socially
acceptable there. So you take a shower. So I take a shower. I, I will usually eat something. Um,
if I'm not feeling totally rushed for time, it's bacon and eggs. I'm particularly right now,
there's a recipe on chef steps called the emoji egg, which is basically an egg cracked into a
nonstick pan heated very slowly until it looks like the perfect emoji of a sunny side up egg.
That, maybe a piece of toast and bacon is great.
But there's a 50-50 chance that I'm just going out the door at that point.
And the very next stop is espresso.
We have very nice espresso machines, courtesy of La Marzocca at Chef Steps, and we keep the entire company caffeinated.
We keep a world barista on the team.
Our job training is, if this whole thing doesn't work out with the company, everybody at Chef Steps is capable of being a barista.
You're in the right town for it, too.
You're totally in the right town.
Well, actually, you probably have a lot of stiff competition.
We've got to raise the word. You're in the right town for it, too. You're totally in the right town. Well, actually, you probably have a lot of stiff competition. We got to raise the bar.
Yeah.
But so I start the day like many people.
At that point, I will have a latte at work, usually a more traditional size, a five or
a six ounce latte.
I don't like a ton of milk.
But it's like that's kind of the ritual of, okay, now I can start dealing with whatever
I need to do.
If you did not have machines to help you make espresso,
how would you make a good cup of coffee?
I'd make a tea.
You'd make a tea.
Yeah.
So you wouldn't use a Chemex,
Aeropress,
any of that.
I have all that and I don't mind it,
but it's,
and if somebody else wants it,
I'll do it.
It's a bit fussy,
but I gotta be kind of honest.
Like during my time at the Fat Duck,
we had builder's tea,
um, TP tips, just like you came in a giant garbage bag, basically stuffed with like really crappy
like tea dust.
And that with a bunch of milk is just like milky tea.
It's really satisfying in some sort of cringeworthy way.
And I have nicer tea than that at home, but it's still something about the ritual of make some tea.
I steep it.
I like a little bit of milk.
And if I'm writing or something,
I can drink gallons of that and not feel guilty.
Like I'll need to go to the bathroom a lot,
but it's really satisfying.
And just like, that's my break.
Every 50 minutes or so,
I need to make another big mug of that.
Builder's tea.
Builder's tea.
It's a British saying saying of like so like the
builders on a job site sure at some point they all get around and make a cup of tea
and this was like the cheap ass like cheapest bulk tea you could buy and because like the fat
duck was a three michelin star restaurant which meant we made no money right that was what we had
that's that's something that's the staff the staff. The customers, we had much nicer stuff.
That's something that surprised me when I was in the midst of working on The 4-Hour Chef,
which, of course, you were involved with.
And realizing that, in effect, the higher the quality of the food and drink,
well, the food especially, served at a restaurant, the lower the margins appear to be.
It's like the more expensive, the better the food, the harder it is to run as a business in effect.
I guess I didn't tell the story of nearly going bankrupt at the Fat Duck. I mean,
I was there. So it's not really my story. It's Heston's story. But I'll tell it because it
gives some context to this. So we were a two-star restaurant. And most two-star restaurants are
really just a three-star restaurant that's going out of business.
This was January of 2004.
We were at Madrid Fusion, which at the time was like the biggest chef conference in the world.
And we were unknown, and like Ferran Adria was the biggest chef in the world at the time.
Jockey, James Petrie, who was our pastry chef,
and I were basically prepping backstage all week for our demo. And all these chefs from all these
restaurants in Madrid and around Spain were coming around watching what we were doing because like
we were basically doing crazy stuff. We had liquid nitrogen. Nobody had seen that. We were doing
stuff with pressure cookers and vacuum pumps and all sorts of crazy stuff. And like in the
background of all this, like Heston couldn't make payroll crazy stuff. And like in the background of all
this, like Heston couldn't make payroll on Friday. And so there's like a ton of stress on his,
from him about that. And like, you know, we were at this really lavish event and we were super well
taken care of. Meanwhile, back in, in, in Bray, like couldn't pay the bills because there were
no customers or not enough customers. And I remember we were out for lunch with Nick Lander from the Financial Times. He was their food
clerk. He'd taken us out to lunch and we were coming back to the conference and we were slotted
like last slot in the day. Everybody's usually gone by then. But because of all the craziness
people have been seeing us do all week, there was a buzz going around of like, you've got to stay for this. You've got to stay for this.
So Heston, um, got the order out a little bit.
We basically give that presentation at like the 6 30 PM slot,
get a standing ovation from like the 800 chefs and attention.
And Ferran Adria jumps up on stage,
throws his arm around Heston and says like,
this is the most important chef cooking today.
And we're like, like what just happened? This is amazing. Well, next day we go to lunch and it's,
you know, we're chatting with Nick and all this. And we come back and like,
we think the restaurant's going to be done. Well, Heston gets a call from Rasheen, his assistant.
And she's like, you know, I just got a very strange call from the telegraph saying,
what does it feel like to be the third chef in the UK to get their third Michelin star?
And Heston's like, well, the guide's not out yet.
So somebody must be pulling your leg.
And she's like, well, I thought that.
So I hung up and I'd called the paperback and they confirmed a journalist was working on this story.
So we're all kind of sitting in the car looking at each other like, well, this can't be true.
And Nick just goes, you know, if it's true, let me be the first to congratulate you. And then right after Heston
hangs up for machine, Derek Balmer, who is the head of the Michelin guide calls Heston's cell
phone is like, you know, I understand you're in Madrid. We usually like to come in and tell you
in person, but congratulations, you've earned your third star. And so we're all gobsmacked.
And what nobody knew that night is we had zero customers. The next day, the phone was ringing
off the hook. And three months later, we were voted best restaurant in the world. And that was
actually really how close it came to basic total implosion. It was also, I think, a real lesson for
me of one, you don't do this for the money. Like this, the fame and the celebrity and the TV shows
and the books and all that, and future restaurants did eventually grow into a sizable empire for Heston, but that wasn't what
motivated him. And I think that was really a big impression on me as well. It was like, this isn't
why you choose to do things. And it is going to get to be a knife edge. Like at this, at some
point you have to have faith that it's going to work through onto the other side. I have no idea
where that, no, no, it's a great story. It also makes you wonder how many people who would have been the
best in the world are recognized, just missed it by that razor's edge. You know, like they one day,
right? Like the demo came a week after they already missed payroll and that was it. Like
they couldn't do it. Uh, which is why I think one of the dangers in a place like Silicon Valley is you see these
exceptional successes lionized on magazine covers, but it's a lot like the survivorship bias you
might see in like a Barron's or something where it's like you have all these amazing mutual funds
that are advertising how well they've done for the last five or six years. And it's like, well,
those are like the five out of a thousand who managed to get here by skill or luck. And you don't know. And it's easy to get sucked into that sort of fallacy when
you don't see the bodies. But I guess on that note, just in terms of these lessons learned
and looking at advice that you would give others then in turn, what advice would you give your, uh, let's say 25
year old self, if you could place us where you were, what you were doing, or you could choose
when you're graduating from, uh, from college. Graduating college was a very diffuse thing for
me. I think it was actually in 2003, I actually applied for my degrees because I needed them to get my British work permit. It was one of those, I'll leave the back door open because
I'm technically just on sabbatical and I could always come back. Um, even though I stopped going
by, uh, uh, 2001, I think the, so, so I don't know that like when you graduate college is,
is all that, all that relevant to me. I think the more interesting question is what would
I basically tell myself in my later 20s? I think the advice I would try to give myself is to dispense
with a lot more of the ego and hubris. I'd ended up in a very influential position at a very famous
place that felt like you were on top of the world. And that does go to your head to have that success
that quickly, that early to be recognized
for it.
And then to have a string of other great things happen, you know, you're surrounded by people
that are telling you you're doing great stuff, how, how valuable this is, how important you
are.
And most of those people won't be around when that, that, that period is over, but it becomes
very seductive and you sort of keep aspiring to
take that next step up the ziggurat. It's totally irrelevant. It's a total waste of time, but it
will make you a giant asshole. I think that was something that it really took over the course of
modernist and subsequent to modernist and actually even founding Chef Steps for me to really grapple
with and find comfort in the fact that I'm not really that
interested in celebrity or, uh, those kinds of accolades. They're nice to get. They're no longer
motivating for me at all. And chasing those actually really made me a jerk because it got
me very focused on who is getting credit for what. How did you, how'd you make that leap? I mean, a lot of people would prefer to be in that
or of that mindset, right. And not be seduced by the celebrity, et cetera. I mean, what was the,
because it had to be incredibly destructive, you know, for, for me, I spent five years at the fat
duck. I did a bunch of work. I'm incredibly proud of, and there's many people I can still consider
strong friends, but it was also realizing that I had created a future. It wasn't tenable for me to stay
for much longer, um, because I was so hard, hard headed and so obstinate that it created a lot of
friction between me and other senior members of staff because I was pushing for something that
I was convinced was right, but it basically made me very difficult to work with. And just because
you're right, you're only going to get away with that so many with. And just because you're right,
you're only going to get away with that so many times. And so that was sort of the
realization that a restaurant like that is built on teamwork. And yes, some people can be doing
really valuable work and yes, some people can be exceptional or special and they do get certain
amounts of dispensation, but if that gets abused, you're not going to be in a tenable position. As soon as basically you've delivered your value,
people aren't going to want to work with you for much longer. Working with people at Modernist,
there was a lot of people on that team where very talented, exceptionally talented,
very difficult people to work with. You know, everyone involved in that project was
accomplished, was skillful, and had a pretty big ego to match and was pushing to do something
exceptional. We all got the work done. At the end of it, nobody really wanted to do that again
together. I was actually lucky enough that like Grant and Ryan and I still wanted to work together
after that. But if you look at most of the team, we sort of scattered to the wind.
It was like, okay, the book's done.
We don't want to work as a team with Chef Steps.
One of the things that's really become clear to me
is I work with 50 of the most exceptional people
I've ever worked with.
I'm amazed at what they do and what they accomplish.
The worst thing in the world for me
would not being able to work with those people
and see
the types of things they can do. So I've really found a lot of my satisfaction is how do I enable
other teams of people? How do I enable other people to do their best work? That's on a good
day. How I feel about that. I mean, I have the same tension and struggles. I think anyone does.
It's not like you suddenly flip a switch and you're perfect. It's more, I have seen how teams get blown up. I've been a participant in that. And that's really a long-term
destructive pathway to be on. And at some point in my mid thirties, it was like, do you want to
stay on this pathway? Or do you want to be able to do big, ambitious things that take talented
teams of people? Because if so, you've got to learn to basically check your ego. So there's
room for other people to do their best work. Yeah. And something, I mean, I've, I've struggled
with this as well as also the shifting your focus from, and of course not always getting it right,
but from, from being right to being effective, uh, in choosing the battles really carefully.
I was chatting with a, uh, a pretty well-known
political advisor, uh, not because I have any political aspirations, but he he's become a
friend of mine. I think there might be an opening for you this season.
It's not too late. Oh God. Yeah. Who knows? You know, that's a whole separate wine necessitating conversation.
But his advice to me, at one point we were having wine and eating pizza on cheat day.
It was great. This was in Venice, California, not Italy. And I was telling him about the number, the multitude of places where I wanted to start initiatives, have an impact. And he just said to me, he's like,
you know, you should kind of think of this
like a six shooter.
He's like, you have six bullets.
And he's like, you get six bullets each year,
maybe every two years.
He's like, what are you gonna use them on?
And that's how I've started to think a lot
about conflict resolution or just conflict in general.
Like, is this the fight? If I only get to have six fights, like, is this one of the six? Am I
going to spend a bullet on this? And, uh, it's tough. It's tough to follow your own advice when
it comes to that stuff. When you've been rewarded for so long for being a stubborn ass.
That is actually exactly the problem is when you are talented, when you are good at what you do, people will tolerate a lot of stuff as long as it serves their purpose or as long as it's useful. But you will get you will get no runway as soon as that that's over. And that's unfortunate because we're all going to hit rough patches. We're all going to hit patches where you need people to basically cut you some slack because you're not firing on all cylinders. If you're
basically insistent on being right all the time and, and, and controlling everything,
you're not going to get that slack. If you could have one billboard anywhere with anything on it,
what would you put on that billboard? I think it would probably have to erect it outside of my high school.
Okay. Um, I think I might have to erect it outside of my high school. And, uh, and it, I think, I don't know exactly how I would art direct this, but it's going to be something to
the effect of it all worked out anyway. High school was not a great time for me
i love it uh and uh just just uh this is the last question any ask or request
of the people listening anything they should ponder consider do or otherwise and then then
we'll get to where they can find you and everything
you're up to, of course. I have two, I guess we'll call them call to actions. So one, if you're into
cooking, if you're curious about how cooking works, come check out what we're doing at Chef
Steps. If you are interested in new tools, things like that, we have them. Also, if you're
essentially an awesome engineer, whether a software engineer or a physical hardware engineer, or you're just amazing at something and you can
relate it to cooking at all, we want to hear from you. We want to work with more people who are
passionate about cooking and have skills worth adding to the kitchen. So that's, that's the way
would they find, they can go to chef steps, they can go to chef steps.com. There's a jobs link at
the bottom. If you don't see anything on there, you know, roll your own job description and tell us why we should basically take a serious look at
you. We're we're we've, we've hired applied mathematicians. We've hired musicians. We've
hired a lot of unusual people that have found ways to add incredible value at chef steps. So
we're pretty open-minded there. And if you just want to basically find some
awesome cooking content or inspiration for the kitchen or buy some pretty damn cool tools,
that's another good reason to check it out. The other thing, gliding. I have tried to introduce
several people to gliding. I haven't yet to take you up, Mr. Ferris. I'm up for it. But I've taken
Matt up. I've taken quite
a few and I've got a pretty good hit record of turning people into glider pilots. This sport
could use more people. It's awesome. It's a blast. You, it is incredibly compelling. So check out
the Soaring Society of America. And if you're, I don't know, in the Bay Area, William Soaring
is a phenomenal place to learn.
There's a bunch of William Soaring.
It's up near Sacramento, but there's a bunch of other good clubs around here.
But I would encourage a lot of your listeners to check out gliding.
It is a hell of a thing and it is a incredibly welcoming sport.
This was the Soaring Society of Soaring Society of America, SSA.
All right.
And there you have it. So where can people, if anywhere, say hello on the social media and whatnot? Do you participate in such an event?
We do. So you can find ChefSteps on Twitter, Facebook, YouTube, ChefSteps.com, of course.
And there's an app and there's probably a bunch of social channels like Instagram and others that
I don't even know about yet. Perfect. Well, Chris, it's always fun to hang and we will have more
adult beverages in Seattle and elsewhere soon, I am sure. But I appreciate you taking the time.
Thanks, Tim. It was fun. And for everybody listening, you can get links to everything that we talked about,
all the goodies in the show notes
at fourhourworkweek.com forward slash podcast,
as well as all the past episodes.
If you want to hear my chat,
which involves some tequila with Matt Mullenweg,
for instance,
then you can find that episode there as well.
And until next time,
as always,
thank you for listening.
Hey guys, this is Tim again, just a few more things before you take off. Number one,
this is five bullet Friday. Do you want to get a short email from me? Would you enjoy getting a
short email from me every Friday that provides a little morsel of fun before the weekend and
five bullet Friday is a very short email
where I share the coolest things I've found
or that I've been pondering over the week.
That could include favorite new albums that I've discovered.
It could include gizmos and gadgets
and all sorts of weird shit that I've somehow dug up
in the world of the esoteric as I do.
It could include favorite articles that I've read
and that I've shared
with my close friends, for instance. And it's very short. It's just a little tiny bite of goodness
before you head off for the weekend. So if you want to receive that, check it out. Just go to
fourhourworkweek.com. That's fourhourworkweek.com all spelled out and just drop in your email and
you will get the very next one. And if you sign up, I hope you enjoy it.