The Tim Ferriss Show - #317: Steve Jurvetson — The Midas Touch and Mind-Bending Futures
Episode Date: May 31, 2018Steve Jurvetson (@jurvetson) is an early-stage venture capitalist with a focus on founder-led, mission-driven companies at the cutting edge of disruptive technology and new industry formation.... Steve was the early VC investor in SpaceX, Tesla, Planet, Memphis Meats, Hotmail, and the deep learning companies Mythic and Nervana. He also led investments in startups that were acquired for $16 billion, and five that went public in successful IPOs.In 2016, former President Barack Obama announced Steve's appointment as a Presidential Ambassador for Global Entrepreneurship. Steve has also been honored as one of "Tech's Best Venture Investors" by Forbes, and as the "Venture Capitalist of the Year" by Deloitte. Steve will be launching a brand-new venture fund sometime later this year, and you can read about it at future.ventures.Enjoy!This podcast is brought to you by Helix Sleep. I recently moved into a new home and needed new beds, and I purchased mattresses from Helix Sleep.It offers mattresses personalized to your preferences and sleeping style without costing thousands of dollars. Visit Helixsleep.com/TIM and take the simple 2-3 minute sleep quiz to get started, and the team there will build a mattress you'll love.Its customer service makes all the difference. The mattress arrives within a week, and the shipping is completely free. You can try the mattress for 100 nights, and if you're not happy, they'll pick it up and offer a full refund. To personalize your sleep experience, visit Helixsleep.com/TIM and you'll receive up to $125 off your custom mattress.This podcast is also brought to you by Four Sigmatic. While I often praise this company's lion's mane mushroom coffee for a minimal caffeine wakeup call that lasts, I asked the founders if they could help me—someone who's struggled with insomnia for decades—sleep. Their answer: Reishi Mushroom Elixir. They made a special batch for me and my listeners that comes without sweetener; you can try it at bedtime with a little honey or nut milk, or you can just add hot water to your single-serving packet and embrace its bitterness like I do.Try it right now by going to foursigmatic.com/ferriss and using the code Ferriss to get 20 percent off this rare, limited run of Reishi Mushroom Elixir. If you are in the experimental mindset, I do not think you'll be disappointed.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Why, hello, boys and girls. This is Tim Ferriss, and welcome to another episode of The Tim Ferriss Show. Was gibt Neues, my beautiful little Mädchen? This show, as some of you may know,
is about deconstructing world-class performers, teasing out the habits, routines, life lessons,
thought processes, frameworks, and so on, from out the habits, routines, life lessons, thought processes,
frameworks, and so on from people in many different industries, many different areas
of expertise that you can hopefully apply to your own lives. And my guest today is Steve
Jurvetson, who really has his hand in many, many different worlds. You can say hello to him on
Twitter at DFJSteve. He is a venture
capitalist, but a lot more than that, focused on founder-led, mission-driven companies at the
cutting edge of disruptive technology. Now, you might think to yourself, well, that's what I might
hear many venture capitalists say, but he was recommended to me by a past guest, as a guest,
Matt Mullenweg, who I trust very implicitly. And to give you an
idea of the street cred, he has been the founding venture capital investor in four public companies
and many rapidly growing companies like Planet, Memphis Meats, Mythic, and Nirvana, N-E-R-V,
Nirvana. He also led investments in startups that were later collectively acquired for $12 billion,
probably much more at this point. Before co-founding the firm DFJ, Draper Fisher Jermitson,
Steve was a R&D engineer at Hewlett Packard, worked in product marketing at Apple and Next,
many, many stories about his mentors there, and then spent a short stint in management consulting at Bain. He completed his electrical engineering degree at Stanford in two and a half years. Think about that for a second. Graduating number one in his
class and went on to earn all sorts of degrees, MSW, MBA, et cetera. In 2016, President Barack
Obama appointed Steve as a presidential ambassador for global entrepreneurship.
Steve was also chosen as one of, quote's best venture investors and quote by forbes
and as the venture capitalist of the year by deloitte steve will be launching a brand new
venture fund sometime later this year and you can read about it at future dot ventures so not future
dot com but future dot ventures that's how you would spell it out not surprisingly he will be
focusing on passionate founders who are on a mission to make the world a better place with a penchant for
unique ideas and disruptive technologies. And disruptive may be an overused term,
but Steve really understands what that means. And we dig into some very, very,
very specific examples that might make your mind explode. So without further ado,
please enjoy this
wide-ranging conversation with Steve Jurvetson. Steve, welcome to the show.
Thank you. Happy to be here.
I am looking here at all my notes, and you were kind enough to send links to various resources,
interviews, discussions, and I have to tell you, I feel a little overwhelmed because
usually if I have someone on the show, it's like, all right, we have person A, they're really good
at rock climbing. I think we'll start with rock climbing. And in this case, we are not even going
to cover 10% of the notes that I have in front of me and they've already been winnowed down.
But there is, I think, one story that I came upon that I'd love for you to describe
for people just as a starting point. And it's a quote, and then you can give the background from
Professor David Deutsch out of Oxford. And it begins with, and please correct me if I'm wrong,
the only way this computer can be as powerful as it is, dot, dot, dot. What is this quote?
Sure.
And I may be paraphrasing because it's stuff he wrote back in 2002, 2001.
At least I read the book Fabric of Reality in 2002.
And he's talking about the power of quantum mechanics and the potential for quantum computers.
And in so doing, he and Richard Feynman both realized that a quantum computer would be fundamentally unlike anything we have in this world today.
And the way that quote roughly ends is that the only way to explain the power of these computers is to invoke the notion that it is sort of engaging the resources across parallel universes.
That if you just use the resources of one universe, now there's so much you can do but in this case you actually are in the most poetic sense harnessing almost refractive echoes across parallel universes to do computation in a fundamentally different way and that usually bends the mind of most scientists
and even physicists to the point of breaking or looking the other way and the common response to
this is i don't understand one bit of that and it had had me captivated. So I want to jump into a number of areas that I know nothing about or very little about,
even though I might use the words occasionally, as people who spend a lot of time in Silicon
Valley want to do.
But for people who don't have the background, I want to highlight a few things about you,
or actually one, just as we're delving into some of the science.
So your background, or a lot of your background, is engineering, correct?
So electrical engineering?
That's right.
I did a bachelor's and master's and started a PhD.
And you were able to do so much of that partially because you finished your undergrad in two
and a half years?
That's right.
Okay.
The point I wanted to make with that, and we're going to come back to that, because
I don't know how that even happens, is that you have technical literacy.
Some, but I'm also learning like a child.
Right. So can you walk us through one of the terms I was hoping to understand for myself,
and that is quantum computing. What is a quantum computer?
Right. A quantum computer is a device. It's usually something that is either cooled down to almost absolute zero or has some other phenomenon that it takes advantage of that is at the edge of what is the known universe.
Meaning when you cool something to zero, behavior of materials changes dramatically.
If you have a superconductor, the way it works is dramatically different from normal conductors.
And so what people have found is that rather than look at quantum mechanics as something that is spooky and bizarre, the way Albert Einstein even described it, this spooky action
at a distance, this ability to entangle things, to have their fates intermingled, can be not
just used for things like really unbreakable cryptography and data transmission.
It could also be used in a very bizarre way to build a computer.
And this computer looks something like a row of, let's say, rings that are either magnetically in one direction or the
other. You think of it in a traditional computer, it's a one or a zero. But actually, it could be
everything in between simultaneously. Much like when you dive into how an atom actually works,
there isn't an electron at any given point. It's a cloud. It's a probability function around
the atom. Well, that cloud is something we're not used
to in the real world. We're used to the statistical aggregation of many atoms. It's like, there's a
table. It's hard. I can't put my hand through the table. It's not sometimes here and sometimes over
there. But the farther down you look, the closer and closer to, let's say, the atomic scale,
you notice the behavior of physics becomes quantum physics. And rather than being something spooky,
you can actually harness this to compute in a very peculiar way, in a way that in a very simple level, you could say it's
as if all of your memory bank in a computer was a one and a zero simultaneously. So you instantly
jump or tunnel to the answer you're looking for to a particular problem. So rather than
exhaustively searching millions or billions or trillions of possibilities to find, let's say,
the key that unlocks a digital lock, you just jump to the answer.
That's seemingly science fiction, but these computers do exist.
Yes.
And even within scientific communities, there's some backbiting that says, well, wait, do
they really exist?
Is this one an example?
Is that just a fast analog computer?
So it is at the edge of,
A, what people believe is possible. And I think we're actually literally at this period of history where these computers are starting to come out. I've been on the board of directors of one for,
gosh, over 15 years now. So I was a little early in thinking when this was ready for prime time.
It's now at the point where, for example, Google says that their quantum computer that they bought
from a company called D-Wave outperforms their entire
data center on certain computational tasks
that are important to what they do.
And in other tasks that are meant
to really show how fast is it, they found
100 million-fold speed up over
the best computer they could buy from anyone else.
How big is such a quantum computer?
They're almost all about the same size,
not because the computer is big, but because
the cooling apparatus and the shielding from magnetic flux is high so think about a refrigerator size
slightly bigger like two refrigerators the actual computer is just on a little silicon chip that's
as small as any other silicon chip it's just cool to literally 500 times colder than the most remote
part of outer space i mean like a few milli kelvin above absolute zero which is really cold so to put the speed or power in perspective
could you please describe a graph that i've seen you present which i believe might start with is
it 2002 right and it looks like it it progresses up to the right almost at a 45 degree angle not
that the angle is that important.
I mean, it depends on what's on the axis.
But could you describe what these different points represent?
It's something I've affectionately called Rose's Law with a sort of homage to Moore's Law because Moore's Law is actually named by Carver Mead.
It wasn't Gordon Moore himself who labeled his law Moore's Law, and nor did Geordie Rose, the founder of D-Wave.
But when I was first speaking with him in 2002,
having just read David Deutsch's book,
he had produced a single qubit.
They're called qubits for quantum bits,
so I'll just use the acronym qubit.
He had manufactured one of these and tested it and characterized it
and had sent to the manufacturing facility.
That was the qubit, the entire computer?
Think of it as, by loose analogy, like a memory array.
It would be like a one-bit memory array array but that's a really powerful memory rate so when you go from one to
two you're now able to explore all possibilities of two to the second power so four memory states
if you have three qubits you could simultaneously explore eight possible memory states if you have
four or sixteen and so forth right it's a doubling so as you add a single qubit you've roughly by
with some hand waving doubled the power of your computer, roughly speaking, on the order of a two-to-the-end phenomenon.
So if you were to add one new qubit every year, which he just stated, so coming to where did this graph come from?
He just stated in 2002, I think we're going to double the number of qubits in a functional quantum computer every year in perpetuity.
And so I had to ask, is that just because Gordon Moore said something that sounds kind of similar? And we had a conversation. I don't remember being particularly
persuaded other than it's a semiconductor process. It takes roughly a year to digest the prior
generation. Yeah, why shouldn't we be able to do this? And sure enough, that's held till today,
right? So that's been 16 years of doublings. The way the graph gets interesting, though, is
as with Moore's law, it comes out of
nowhere. So Moore's law, you could actually trace back hundreds of years, arguably, that our capacity
to compute as a species has been doubling roughly every year since we started to compute, since we
had any kind of abacus. I mean, it's kind of weird how this has been growing. And the semiconductor
industry is just the modern version of that. On a quantum computer, that doubling starts to reach
thresholds where you
can do things that you couldn't do with any computer on earth. So on this graph, he was,
if you look forward, and here's where there's been a little bit of a time delay, by the way,
just a full disclosure, where the power of some of these computers, there's been a bit of overhead,
there's been a bit of, you know, setup and readout times, there's been a bit of noise and other
things that have made the power of it, not, it still scales like the original curve,
like that 40-degree angle you're painting in people's minds, but the power that that represents
is, you know, imagine you have to go like a little, maybe two or four times bigger to hit
some of these thresholds. But unless something falls off the rails, we will soon, in like the
next couple of years, have computers that can outperform any computer on Earth. Then you give
it another couple years, and it would outperform all computers that could ever be built on Earth, even if you used the entire matter of the
Earth to build them.
And then, this is where David Deutsch started to run this thought process out, give it another
couple years, you would outperform all computers that could possibly be built if you used the
entire matter of the universe at your disposal to build in the best possible computer any
human could ever design, and you gave it the length of the universe in time to work on a problem it still couldn't solve these problems
and the quantum computer could and in due course like in less than an hour like that's when if
your head hasn't already drilled out of your ears it just really explodes like like pulp and what
there's places where nature gives you a peek into its wonders right as a scientist or engineer we
get these in almost any field of exploration whether it's inner space of quantum physics or outer space
in the frontiers of the unknown. And here's one of those examples that just opens your eyes to how
little we know in that you'll sometimes see this, and maybe in an experiment, I'll give an example
of one that David Deutsch also likes that some people might remember from their high school
physics. If you have two slits, two very narrow slits, and you shine light through them, you get this diffraction pattern on a screen
on the following side of the table. And that's always been something we learned at the bulk
statistical physics of a lot of photons, a lot of light going and interfering with each other,
these interference patterns. Well, what's fascinating is if you send single photons
at a time, they will shoot through. And if you just tally up the statistics,
they'll end up creating a distribution pattern
just as if it were many photons interacting.
So the whole explanation to wave theory of light
is that waves interact with each other
and that's what creates this pattern,
this ripple pattern on the other side.
But there's no interaction
when you're signaling a single photon at a time.
It's not interacting with anything
other than its sister photon in a parallel universe, right?id george is like well that's obviously the explanation that makes
all of this work other than it bends people's minds and so the two schools of thought are
that's the answer or i don't want to talk about it what is david's background is he
oh he's a physicist yeah yeah just to make sure yes absolutely no he knows a lot of what he's talking about. Way more than me.
He's not a Sherald.
How do you even make sense of that in terms of considering the implications?
Because we're not talking about thousands of years away, potentially.
This is in the relatively near-term future.
What are the implications of that?
So the key to answering that question is, what are these computers good for right and either good news or bad news depending on your point of view
is they're very hard to program at least historically speaking uh years would go by
between major advances in the software if you will the algorithms that one can run on a computer and
do anything useful right there was something called shore's algorithm that came out a few
years back that said hey you can actually factor integers meaning break the number 15 into its prime factors. Three times five is 15. So if I give you 15, tell me what the prime
factors are. If the number is small, we can kind of work our way randomly through it through either
exhaustive search or some heuristic, but we don't really have a mathematical way to get the answer.
And a quantum computer now can just give you the answer, which it turns out would break most of
cryptography. Any of these mathematically symmetries are at the core of public key crypto.
So that's kind of worrisome.
What it's useful for beyond something that spooks should be interested in is we literally also in the renaissance of software discovery.
So things that really seem to be coming to the top of near-term opportunities are quantum chemistry and deep learning or machine learning,
both of which are very interesting.
Quantum chemistry is quite simply predicting accurately what a small molecule will do.
It turns out if you use a normal computer and you try to solve Schrodinger's equations
and do what's called the bottoms-up ab initio model, like what does a water molecule do?
What does aspirin do?
How does it behave?
You can't actually model this.
It just computationally grinds to a halt.
A quantum computer
could do this almost on a one-to-one mapping so a quantum computer about the same complexity as h2o
and all of its electrons is about the size of computer you need to model it perfectly
like when does it freeze how does whatever else phase transitions all these weird properties of
water that we take for granted that really don't come from the physics right we learn this in
chemistry but you don't learn in physics because because of the math. It's computationally too complex.
More interesting to me personally, I mean, by the way, I first invested in quantum computing
for quantum chemistry.
That was the reason I got excited about this is we'd be able to design drugs more quickly,
figure out, let's give you an example.
Let's say you have some new H1N1 virus and you're trying to figure out how can I design
a molecule that would dock to this virus at a particular place that like,
if I could only attach there chemically, I could kill it. Well, that's very hard to do.
Very easy to state, very hard to solve. So you can test a drug, but you can't have an issue,
just design it out of scratch. And that's what these hopefully we'll be able to do soon.
Rapidly accelerate drug design. The other area that has enormously wide applicability is in
deep learning. And we can talk more about that field later, but generally speaking, building little brains that can learn
something very quickly. And like, let's say it's pattern recognition or image recognition
for any number of applications, um, and do that much better. So that's why perhaps it's not
surprising. Google's been the primary customer of quantum computers for the last 10 years. They use deep learning everywhere.
So we're going to, I'm sure, get to deep learning.
I shouldn't be so confident.
75 pages of notes.
We've got to come back to it.
75 pages of notes.
I will do my best to come back to deep learning, folks.
I'm not yet a deep learner, clearly, with all the notes I have.
Or neural networks.
That's the same thing, basically.
All right.
If you want to come back to that.
Great.
All right, so I'll put those on my mysterious pad here.
But a question that is tangentially related,
but since you mentioned entanglement,
this is something that's become very interesting to me.
As a non-physicist, of course,
my ability to dig into it is limited.
But I heard, I believe it was Radiolab.
I could be making that up.
But an episode of Radiolab where they talked about some of the experimental design
and results of using lasers to impact entangled,
I suppose they would be atoms.
Does that sound right?
I'm not sure.
Maybe subatomic particles.
They can create what's called a Bose-Einstein condensate
with lasers, in a sense, trapping light and making it stop
or doing really bizarre things.
Yeah, so they were looking at entanglement across
not just distances within a room, but...
I think they sent it in a loop at CERN or out in Europe.
Yeah, 60, 70, 80 miles.
That's right.
And so I started wondering to myself, again,
as a professional amateur who's not terribly good at any one thing, I was like, well, wait a second. If you were to ask David Deutsch, you might just laugh this off as a ridiculous question, but if the Big Bang theory, or if the Big Bang happened, as many people imagine it to have happened or think of it to have happened, is it possible that everything that we can see, hear, feel, touch is entangled?
Is there the possibility that everything is entangled?
Anyway, that's a question that I think about, but I've never asked a physicist.
I'm not sure.
Well, my gut is not in the powerful way that the quantum computer takes advantage of it,
but there is the possibility of, well, first off,
I mean, just for those who don't know the experiment you're referring to,
they sent two entangled photons down sort of opposing fiber optic rings and then when they
were far apart from each other like miles apart from each other they would observe one and notice
that the other resolved its state instantaneously at the same time so in other words there's this
notion of quantum indeterminacy that you don't know whether it's a one or a zero or somewhere
until you look at it the moment you look at it it changes the state it's this really both strange and and
provocatively a provocative notion of the quantum physics and literally if you look at one of them
over let's say on the left field you know miles away it will instantaneously resolve the other
one as well as if they were a single unit and in fact fact, you can't imagine information passing between them
because it's faster than the speed of light.
It's at the exact same moment that these things resolve.
Oh, I'm going to get out of my depth on so many of these subjects.
I think the main takeaway that fascinated me
and maybe hopefully every listener is
we are just beginning to scratch the surface
of understanding what these phenomena are about
and taking advantage of them in any useful way, right? So usually quantum physicists,
literally for, you know, since the beginning of the field have been more theoretical than
experimental, more, uh, more theoretical than useful, you know, might you say, and I think the
potential crashing of this onto business shores is potentially upon us where, uh, again, when we
talk about, let's say,
the power of deep learning, if you could build an artificial intelligence broadly defined of any
kind, a simple one that plays games or a simple one that recognizes cancer in pathology slides
or recognizes anything in an x-ray in a medical imaging sense, if you can do that better than
anyone else on earth, that's a business opportunity. And that capability might start to lend itself
to those who have the cutting edge of computation. And in the past, anyone could buy a computer and
catch up with someone who has another computer. It was a commodity, right? I'll just go buy some
more computers myself. But what if the practitioners of this sort of field are so esoteric and limited
that there's only a handful of companies that know how to do powerful computing. That's kind of a worrisome future potentially. So not to dedicate too much time
to worrisome futures, but what, what do you see as the most likely existential or greatest
existential risks to humans, animals, people, things on this planet? Oh, I think it's gonna
be very different for humans, animals, and things.
Let's talk about humans.
Yeah, because I think there's all kinds of things we can do to hurt ourselves
that nature won't have any problem with.
And they'll just march right along.
The cockroaches will still be out there for many years.
Since my cockroach audience is still very small, we'll go with humans.
They're incredible creatures.
They're going to last through a lot. So I worry about the way in which cultural evolution is, while it's progressing, it's not progressing fast enough. And we as a society are going through more rapid and gut-wrenching change of various sorts that we may or may not be prepared to handle. So for example, we may be in the midst, I would argue, of a ever
accelerating rich-poor gap that politicians and policymakers just don't have their head around
and could lead to a future of abundance, as Peter Diamandis writes about, where everything's great
because physical things are so inexpensive that even the poorest of the poor can live like kings
of just a few years prior. But I think the cultural, in a sense,
setup for this is not necessarily right,
which is we don't have a lot of people thinking about it,
whether it's how will, let's say 10 years from now,
20 years from now,
we provide for basic human needs globally.
Is it going to be normal capitalism in a democracy?
Is that going to work just fine for everyone?
Or will there be some that are horribly left behind?
And I think social unrest is something that worries me more and more,
I guess, in a succinct way.
There are other things.
I've been involved with a nonprofit looking for asteroid defense.
That's an existential threat of another kind that's easily addressed.
I mean, for less than $400 million, you could take that one off the table.
So hopefully that will happen.
Pandemic, flu, or bioterrorism pause for a second so take it off the table by oh somehow destroying the
no the key is just detecting them long before they hit earth so unlike the movies armageddon
or deep impact you don't want to wait till final approach to try to do anything about it seems like
a good good breaking it apart turns a bullet into a shotgun shell like it's way too late yeah what
you want to do and it's actually this is what's so interesting, is for the first time ever,
we can put satellites up that have these infrared sensors
that can detect these objects at great distances and track them,
and we have enough computational power to,
from three observation points, model out the end-body problem
of what will the next hundred years of this object's orbit look like,
and will it hit Earth at any point in the next 100 years?
So that is a computationally complex thing we can do today.
So putting up one of those satellites in a near-Venus orbit,
looking out to capture all the threats to Earth, we could do today,
with less budget than some museums have.
And the key then is when you see something that will hit Earth,
let's say 50 years from now or 30 years from now, you just bump it.
All you have to do is give it the slightest little delta v today and all of its orbits around the sun by the time it eventually
intersects with earth it's in a totally different place and we can computationally know yeah just
rear end it by a tiny bit or hit it head-on by a tiny bit and then you're done right problem solved
wow but you need time on your side yeah that it takes years for that tiny nudge to accumulate
enough distance delta that you miss something as big as Earth.
So I interrupted, I think, your segue to bioterrorism.
Yeah, bioterrorism worried me a lot post-9-11 because I realized looking into it and from investments I had made that it's increasingly becoming the case that a small number of people, in fact, an individual with, let's say, a college education in this field, could build weapons of mass destruction. It used to take armies. It used to take, you know,
despots and fascist leaders of countries and resources of countries to wield a
weapon of mass destruction to build one,
to deploy one.
Gene editing,
things like that.
Yeah,
exactly.
So you,
you know,
synthesizing smallpox,
you know,
weaponizing and doing something like,
you know,
injecting the interleukin four gene,
which makes it incredibly deadly in,
in mousepox.
Um,
pox viruses affect all organisms that get to a certain concentration level on the planet.
So ants, deer, anything that live in dense areas, chickenpox,
develop a unique poxvirus for that thing.
It's kind of nature's way of telling you there's way too many of you people on this planet.
You need to thin the herd.
They can be bioengineered like crazy.
And this worried me because when I spoke to people in various government agencies
who spend their time modeling and doing red team simulations of bioterrorism outbreaks, their only answer at the time was, well, we hope they wouldn't do this.
Just kind of like a leap of faith that this is such a horrible thing to wield that people would stop short.
And at the time, that gave me no comfort.
And as time passes, I actually think there is an element of truth to that. It's not the kind of thing that a typical terrorist cell can get someone fired up about, which is, there
is a weird thing, even within the worst, whatever we put in quote marks, worst parts of societal
troublemakers, if you will, on the planet, where this isn't a place they tend to go, right? Flying
a plane in a building is a more natural vector of getting attention for your mission and getting
someone to volunteer for the duty than saying, well, I'm going to go kill a bunch of innocent people, you know, with a
contagious agent.
It's kind of a weird cross product of threat.
How did you convince yourself of that?
Oh, I haven't.
I worry about it too.
Okay.
Yeah.
It's on my top three lists of worries.
Yeah.
What are the others?
Um, let's see.
So inequality slash unrest, um, bioterrorism.
Oh shoot.
What is my other one?
Uh, well, climate change, of course. Oh, shoot. What is my other one?
Well, climate change, of course.
Oh, my God, climate change.
See, the thing about climate change that worries me is the things I didn't know.
I'll give one example.
Last week, I learned of a new thing that I really didn't learn to worry about until last week, which is, of all places, out of NASA Ames,
the former director was telling me they'd been doing these interesting studies
trying to figure out how can we induce hibernation in mammals,
which for interstellar travel would be great. You know, then the movies, the humans somehow
all go into hibernation mode, right? In all the movies we see. And they were doing studies with
rats and they could actually get rats to hibernate for two days at a time by exposing the hydrogen
sulfide. And that immediately led me to ask, well, wait, why is that adaptive? Why would we have this
sort of latent pathway that really doesn't seem useful for anything that puts rats
to sleep for two days at a time and they would die if it was longer than that and it turned out back
one of the major extinction events and i'll try to be more concise here than i might otherwise be
there was a major volcanic outburst it led to major climate change and the polar ice caps
melted a greenhouse gas greenhouse effect and the problem with the ice caps melting wasn't the sea
level levels rose that just affects bangladesh and you know miami and you know but it doesn't take out
humanity if sea levels rise the thing that could take out humanity is that the ocean currents start
stop going and part of that was driven by fresh water melt off the poles so potentially long
before the poles are completely gone or perhaps completely unrelated to temperature change, if the ocean stops circulating, you get this complete dead zones
where organisms depend on the circulation of nutrients to survive.
And basically purple and brown bacteria took over,
and they are these hydrogen sulfide bacteria.
So you'd have these waves, usually coupled up to two days at a time,
of just literally lethal gases sweeping across the landscape
that the survivors learn how to hibernate through.
So in a long-winded way, the thing that both was both interesting,
like maybe here's a hint of how we can induce hibernation in mammals like humans,
but also a reminder that we've had climate change many times on this planet
and really bad things can happen that have nothing to do with carbon or methane
or all the things we're focused on.
It could be the hydrogen sulfide gas that kills us,
which is the rotten smell of eggs.
You'll see,
you know,
it's nasty stuff.
Uh,
on the social and recipes,
just because I know there are many people out listening who will be
wondering this,
what do you see as the preventative steps,
if any,
that can be taken to mitigate that risk?
Yeah.
So first I was looking at like, well, does it feel like it's self-correcting? Is it self-rectifying? Is there something that's a natural governing feedback loop or negative
feedback loop that says, well, the rich get richer? Is there something that naturally makes
that not continue further? And unfortunately there's a lot of positive feedback loops,
not in the sort of normative sense, but in just the regulatory sense of it, it just is a runaway thing, right? Like runaway climate change.
And that is, uh, you can get, um, well, sir, first off in is every business becomes an
information business over time. Like the, when I, what I mean by that is if the basis of competition,
why is company a winning over company B? Is it the way they process information? Is it a software
layer to their business?
That, I think, is rippling through every part of industry,
whether it's the aerospace industry, the automotive industry, agriculture.
It's not, oh, he worked harder.
He was an artisan in his field.
That's why he's a better farmer or she.
It's, oh, no, he's got better gene scripts from Monsanto or whoever,
and the basis of competition in agriculture has moved to information tech.
As every industry goes that way,
those industries will start to look more like
where you see Google and Facebook, a winner-take-all kind of dynamic,
where between firms you have very few winners,
and within firms you have very few winners.
So at every fractal scale, it's kind of like a winner-take-all.
There's a few people within these firms that garner most of the wealth,
and there's a few companies that garner most of the wealth in each industry.
Now, that's perhaps, so that trend is somewhat negative,
and that technology takes over more and more.
It innervates more and more of the economy.
It subsumes or eats the world, if you will.
That, I think, would be a side effect.
One other side effect that's negative is people sometimes reject modernity
when they can't keep up.
You sometimes subscribe to a different belief system,
not science and math is the progress vector of humanity. It's like, I'm going to reject science. I'm going to reject math. And there's entire
countries that are taking this stance, which is scary because they'll fall farther and further
behind perhaps with an inability to catch up to modernity when, and if they choose to.
So that worries me. The only current quote negative feedback loop thing that prevents
wealth from going completely crazy is that luckily, and I think maybe understandably,
the wealthiest tech entrepreneurs tend not to live like rock stars or rap stars in LA.
They tend to give back. And a simple explanation for me, having seen many of these people before
they made billions of dollars and after, is that if you've made billions of dollars in,
let's say, under five years, you don't tend to ascribe that to your incredible hard work
and superior intelligence. It is a farce,
right? To hold onto the belief that I'm better than others. That's why I'm a billionaire.
And so they give back like in droves, like incredible acts of philanthropy. And so right
now the philanthropy governor is the one thing I see that's at least a positive that says, well,
maybe this actually will allow people like Gates and others to take on multi-year quests like eradicating malaria or polio, or right now polio and next malaria,
in a way the governments can't even take on, right? You have projects that exceed the budget
of the GDP of nations. You have projects that exceed the lifespan of any politician.
And luckily, this is what these people are choosing to do rather than just show off,
right? And so I'm really happy about that.
And I'm trying to live my life that way as well.
So the question going forward is there's a lot of debates about basic income,
universal basic income, and experiments that are trying to get funded
to see if it works the way people think it might.
I think there could be all kinds of experiments in almost corporate health plans writ large.
So right now most companies with more
than a thousand employees will manage the health plan of their employees. It's cheaper than going
to a third party. Like I will actually pay for your healthcare because I mean, paying some third
party, you know, they're just making money off that. And I've got enough critical mass with a
thousand employees that that makes sense. Well, imagine food, shelter, clothing, and healthcare
are all equally cheap, meaning everything costs a dollar a pound in the world. That's a physical thing.
That's,
that's where we're heading in the end point.
There's every,
all physical things should be the same cost bag of potatoes,
dollar a pound bag of chips,
dollar a pound.
Why is that?
Because,
um,
and then what you'll pay for is the software,
the intellectual property,
the thing that,
that in certain places could lock up the,
yeah,
maybe that Ferrari costs more because it's the design,
not the materials,
but it's just manufacturing methods are all converging.
Whether you think of it as additive manufacturing or just traditional manufacturing, that stuff, not the materials. But it's just manufacturing methods are all converging, whether you think of it as additive manufacturing
or just traditional manufacturing,
that stuff is not the rare commodity.
You pay for intellectual content like entertainment and software.
That's what all future economies will be based on.
And physical stuff is all about the same.
What are the means of manufacture?
Well, we're going to grow things, I think, increasingly in the future.
I think we're going to grow with algae and other things, chemicals.
So we think about sheer
metric tons of stuff. Liquid
chemicals is a big part of it. And we get
almost all that, 90 plus percent from oil
today in the petrochemical economy. It's all going to
shift to renewables. And so that sort of manufacturing
stuff, like the stuff that goes into plastics,
which is more and more of the physical world
that we're in. Obviously metals will
still come from, unfortunately, metal sources,
but I think we'll shift to carbon and other kinds of materials increasingly for structural stuff.
This is potentially in the nanotech slash carbon economy of the future,
that building things out of carbon nanotube-like structures and meshes
is just a much lighter material sort of effective and just efficient way of doing things
so we can look to nature and how does a spider silk thread outperform almost any other modern
material like white and there are startups that are building synthetic silk now with these old
nanomachines that reproduce what the spinneret does on a spider so across but coming back to
just this inequality point in the corporate
path potentially there um or it could be like a peace corps equivalent that says you know if you
work for x number of years you get health care in theory for a longer period of time right and why
couldn't that start to subsume the way some companies already provide lunch for free why
couldn't in a sense basic food shelter, and health care be provided for free.
And the health care part, by the way, right now is a huge part of the economy, but it shouldn't be.
I think we're also, and this is something I want to invest in,
we're going to find a way to make the information search of health free
so we don't have to pay for the diagnosis.
And I can't imagine a future where knowing what I need to do to make myself healthy
would be something I'd pay for.
The actual doing, if it involves surgery, maybe. The pills, they should all be a dollar a pound,
the physical thing. And that future, I think, will be incredibly enabling for changing a society to
a stable one, where you don't fear for the health of your children or their ability to live. Then
you could have almost like a renaissance, where you pursue the things that are meaningful to you,
whether it's poetry or science or what have you, meaningful work online. People do this all the time. We spend a ridiculous
amount of our time on things that aren't paid, right, but are meaningful to us. And that I think
increasingly is what the world will look like in the future. Meaningful work and contributions,
not a job in the traditional sense. If the pills are a dollar pound,
how do you maintain the ability to develop and innovate those drugs?
Is it just because the computational power becomes so inexpensive
that you have then competitors to the current incumbents
who are, of course, highly incentivized to protect?
Exactly.
It's the long run because you can imagine any current phase
or even long-term, whether you call it transition phase
or just this is how the new
ones come to market, is you have to reward, of course, that effort. To the extent that effort
is still as expensive as it is today, you need to recoup it, right? And that would be an intellectual
property question. It's almost, again, like the software of it. The generic manufacturers know
how to make the drug. It's but for law around intellectual property that it costs more. So the
physical manufacturing is still going to be a dollar a pound. Now the question is, is it priced as such? And so in my model of this,
you'd start with the generics and have this massive distribution channel. Like if you want
to reach a billion people, you could sign on to this platform for the poorest of the poor
and reach a billion people at some sort of reasonable cost position for a generic.
But I think the cost of discovery will also come down back to the computational and quantum chemistry side so that it doesn't need to take so long and be so expensive.
And right now you have an FDA regulatory system that's a bit archaic in that regard,
where they aren't quite set up yet. And they're trying to transition, but
they're slow at this into a world where you have personalized medicine in a world where
my medicine is different than yours. And therefore the clinical trial concept really changes.
So we've been talking mostly current, or I say present and future tense.
I want to go back to that two and a half years undergrad.
How does such a thing happen?
I mean, how is that possible?
It's interesting.
I took it as a challenge. When I started at college, I was going to Stanford, and I realized it was expensive. And my folks are immigrants from Estonia, and I kind of found it difficult. And we were middle class people at the time, so I didn't get financial aid. And I was looking at this, and I'm like, you know, this costs a lot. And it felt like a simple system of equations like this plus that has to
equal this. You're like, I actually boil it down to, oh, I see. They're just trying to get four
years of tuition out of you. So where can I explore the corner cases? And so I came in with
the maximum number of AP credits. So it actually goes back to my high school, St. Mark's in Dallas,
that incredibly well prepared me for college. So I took the maximum number of AP units that I could,
but of course, university's limit, not surprisingly, how much that applies.
I also took a couple of summer classes that I could transfer in from another school.
They have a certain number you could do.
I maxed that out one summer while I was doing summer jobs at HP.
I also took night classes.
But most of all, I learned a trick from the grad students.
This is the key answer, actually.
By the time you get to be a grad student, you realize that you're limited to something
like nine units a quarter. And that's kind of limiting. If you take five unit classes,
well, shoot, you know, you take a class and a half. So what they realized is you can sign up
for a class for less units than it's listed, just not more. So the checksum on the computer
algorithm was not, did you say it's a five unit class and it's, or say it's six and it's only
five. It's, you know, is it that or, or less? So you can just say it's even a zero-unit class.
Or one, you can make it whatever you want.
So you're not taking more than 20 units a quarter.
So you meet that algorithm.
Yet you've got all the prerequisite classes you needed for the next one.
You have to map this out early on.
You have to start freshman year to make this work.
Oh, and I had to get a physics teacher to let me take a class.
And a double-E teacher is sort of against the prerequisite.
I really can do this
let me let me try to take your class a year earlier than i should so i could get the prereq
chain going so there's all these simultaneous equations you have to solve but the signing up
for more classes was the key there was like one winter quarter where i took the equivalent of
eight classes where you'd normally take a load of four um that made that possible so when did
if it did when did the budgeting stop being a concern because you then
went on to continue your schooling right it all flipped completely like total mode shift when i
started my master's program and i became a research assistant because i paid for school
so the moment hp well i was working summer at hp but no i started a master's in electrical
engineering right so still at Stanford.
I was a research assistant for Professor Hennessey who went on to do amazing things there and was an entrepreneur himself at one point.
And I shifted gears.
I didn't want to leave school.
I mean, like going through two and a half years, the problem is like, wow, I kind of missed out on a lot of social life and like living.
And so I basically, at that point,
stretched out and tried to stay as long as I could.
Got a balloon payment.
It's kind of funny how instead of change,
now I want to stay.
I don't want to leave, right?
And I found a way to be in the freshman dorms
as a grad student, which was awesome,
as a computer coordinator there,
which meant I kept the computers running
and kept the paper and the printers.
But it meant I could have freshman dorm life
all over again as a grad student.
And that was fun.
So if we look then at your master's, and I suppose it would have been,
maybe it was simultaneous, but I, if, or after you could tell us the MBA.
Oh, that came later.
That came later. So the MBA, why did you decide to get an MBA?
And if, would you do it again?
If, why or why not?
A lot of folks who I knew and know are asking that same question. And I think, uh, it's,
I think it's a challenge a lot of higher ed is facing, which is, is this a vocational thing? Is this a, I mean, one unusual thing about business school, it's the only educational
program I know of where everyone comes in with prior work experience, you know, and med school and what have you, you just go straight in from undergrad.
And so it's got a very different kind of feel to it that way.
And people might ask, especially when there's something like a dot-com boom going on in
the 90s, do I want to step out for a couple of years from the economy and miss maybe that
window, that opportunity that might be so ripe?
So the main reason I went is networking, really, to expand the sort of,
and to learn, frankly. But the networking came first to mind to meet a bunch of people who've
come from all kinds of different backgrounds that I could learn from, not only at school,
but throughout my life. And one of the sub points on that is, for example, pretty basic questions
like, what do I want to do in my life? I had bounced around from engineering
to management consulting prior to business school and thought, well, from what I know today,
maybe I want to go to product marketing. I thought that's what I wanted to do. But I don't know. I
don't know anyone who's done that. And well, if I go to business school, no matter where I look,
there's going to be plenty of students who've done that in the past and they're looking to do
something new. And so you have all the consultants trying to leave consulting.
You have all the iBankers trying to leave iBanking
and learn about something new.
What better place?
Especially when your employer hoping to leave is paying for it.
Exactly.
So that's exactly right.
In fact, that's exactly what happened to me.
I was financed by my former employer, so I had that sort of safety net.
And then when I decided not to go back, I had to pay for all my tuition in one check.
Oh, I was wondering about that. That was a tough decision. They don't let that one go. No, they don't let you go. It's a loan. And I mean, rightly so. I didn't expect to get a free ride and not go back, but it did raise
a barrier to leaving. Oh, the other thing is learning. I mean, business was not what I went
to learn per se. I knew there'd be some classes about business that I thought would be helpful,
but I'd done so much at Bain that I kind of had a small business degree already. And I'd taken
classes back when I was an undergrad and a grad student prior in accounting and finance. So I'd
really taken a lot of, again, the core courses. I placed out of every core course at business
school too, and went right into the sort of the electives and the more interesting classes.
But I also knew that it was an opportunity to take classes in other departments, you know,
to brush up on actually molecular simulation of all things.
And one of the classes I took was on modeling,
you know,
quantum mechanical properties of materials.
Like you normally don't get to take a class like that.
Um,
and,
and that really all played out.
So it gave me,
so did it do what I expected in a way it did.
I didn't know venture capital existed.
Like when I grew up in Texas, I'd heard the term.
I never met a venture capitalist, never knew anything about them,
wouldn't know how to reach one.
No idea, right?
I mean, I grew up there.
It wasn't the internet, so I literally would not know how to reach one.
They're not in the phone book.
There's no way to find them.
They really aren't putting up billboards or advertising in any way.
So the entire transition to venture occurred because of people I met there.
And I learned a lot.
I should point out, good location for it, too.
That's true.
In the middle of Silicon Valley.
That's true.
And that was the only school I applied to, by the way.
If you think about it, do you want to go to business school?
I did not apply to any other school because there was no other school that would have met that goal.
Right.
And also I learned a lot.
And the network, back to the network, almost every investment I made, I think it was almost for the first year or two out of business school.
And that was a lot because it's the middle of the.com boom for me had some
business old connection.
It was either literally entrepreneurs were from business school or it was sent
to me by a professor from that business school or like for the first year,
that's how I jumpstarted everything I did in.
So my madness slash method is usually not chronological, so we're going to zoom out a little bit.
What mistakes do you see otherwise very smart venture capitalists making?
Are there any patterns?
Are there any particular types of mistakes?
Could be investors, broadly speaking.
Oh, my God.
Tons.
Yeah. All, my God. Tons.
All over the place.
And to be fair, I'll try to drop in and mention when I made those same mistakes.
So by no means I'm trying to judge as if I know better.
But two that jump to mind.
One is way too many seem to be loss avoidant or fearful.
And I'll elaborate that in a moment. But the other one that jumps to mind equally is they think they've hit upon the only formula for success.
And, yeah, that is at many different levels, which that's worrisome.
So the first one, this notion of being fear-driven.
I've come across so many investors who will say something like, well, we have a strategy to try not to lose any company.
As if that's like we're in the're in the trenches, every company will succeed. And if you've just been at
this game for a few decades, you'll realize that's just folly, right? The earlier you go,
the higher your death rate's going to be as startups. The majority will fail, just give
them time. And that sad reality took a while to sink in for some, but until it does, you're going
to be very timid in your investing. So most investors I see
just let all the biggest home runs pass them by. Almost every term sheet I've written to a company
that's turned out to be a spectacular home run, I had no competition at the time of the series.
No kidding.
Like nobody else would invest in the company.
What were the reasons for not investing?
Oh, yeah. It's crazy. It's way too early. It's a science project.
No traction.
Yeah. There's no product. I mean, so, so first off,
almost everything I'm doing, there's no product, no customer yet.
It's an idea it's in prototype stage of development,
or there's no even prototype yet,
or they just don't agree the world is going to change in this way. So,
and in often cases, conventional wisdom would support their point of view.
Like let's not invest in any automotive company because every investment since
Henry Ford has failed like a hundred percent of them they're just roadkill i mean
scattered on the highway and there's been by the way many many startups funded well over 10 million
dollars you know so like back you know decades ago that's a lot of money on the automotive sector
all of which have failed um many in batteries many in solar i mean just just scores i mean maybe
hundreds of companies have failed.
So when you've, let's say, lost four times in a row,
you just give up on the category.
So sometimes it's the more experienced grizzled investors like,
well, that whole sector, I'm just going to steer clear of it
because I have too many scar tissues there.
But that's not really the thing I'm talking about.
I'm talking about new entrants to the venture business,
people who you would think would take a strategy
of differentiating myself from my peers,
like having a basic strategy, let's say, they say,
why would an entrepreneur want to work with me versus all the other firms?
And if it's like, well, I'm investing in the hot sector, pick whatever it is, do you
or, you know, consumer internet or social this, or, you know, blockchain that it's like,
well, it's the hot thing.
Well, yeah, but there's also a hundred other people who had the exact same idea.
You just did.
It's the hot thing.
Like, why are you different?
And there's, like, no answer.
So this lack of strategic thinking about a – and also lack of thinking of a long-term strategy.
Like, okay, whatever you're doing today, is that going to work 10 years from now, whatever that strategy is?
And, like, I don't hear strategy from anyone.
Like, okay, here's how I'm going to stand out over a sustained period of time.
Here's how I will – and it can be can be simple things like I'll have a niche.
I'll only do X, Y, Z, and I'll be known for my niche or my specialty.
What worked for you in the early days when you were just getting started?
It was, well, first it was a stroke of great luck, which is the dot-com boom, as we now call it, you know, was just starting to happen.
And I was ready for that and open-minded enough. So I didn't have the scar tissue, which is, by the way,
scar tissue for traditional investors was,
if you invested in anything that was like entertainment or media
or shrink-wrapped software, as they called it,
which is low-price software for consumers,
that would be the consumer software segment.
That was just a horrible place.
Games, hits-driven business, it still is a horrible segment,
is to do non-internet consumer price point stuff.
It's just a death zone. So they thought the internet was that. They didn't realize it's
an entirely different business model. The whole, what we now know around cloud computing, around
subscription services, around viral marketing, its potential, none of this was known at the
beginning. And if you put it into a prior bucket, it would be, oh, those are bad sectors.
So unbelievably, one of the biggest investment opportunities probably the venture industry has ever seen was largely avoided by most venture
capital firms. And when I started in 1995, we did about a third of all internet investing
industry-wide. Wow. Like the entire venture industry. And that quickly changed in 86, 87,
and excuse me, 96, 97. And when Netscape had its IPO, boom, everything changed because now there
was an example of a winner. This pattern will come again in space investing and everything.
As soon as you have a single winner, then the sheep phenomenon and the herd mentality kicks in, right?
So you have scores of people then investing in a sector after it's had its first win.
So to your question, being under the tutelage of Tim Draper to say, hey, actually, let's try to think big.
I mean, I credit him for being my mentor
into the industry to say,
not let's think about it the way bankers do.
Let's not be fearful.
Let's ask the entrepreneur
how they're underestimating the market size, right?
To think how much bigger might this opportunity be
than even the people pitching it are imagining.
That's a thought experiment I often like to go through.
And there'll be times when, occasional,
not often, where I'll be like,
wow, you are so underselling your opportunity. Cause normally I'm trying to sell to the maximum
extent possible to predict the largest possible addressable market to think, well, phase one of
my business, I do this, then phase two, I take over the world in some way. Right. And then to
actually try to push them further and then want to invest in them, you know, is an interesting
adjunct because then they, you know, you're on the same page. So I credit Tim Draper.
I credit the internet.
And then most importantly is there was a simple rule I started implementing,
and I don't remember when it started.
It just seemed like the natural thing to do around early-stage investing.
So when I thought about this, I was like, okay, most things fail.
If they win, they've got to be huge.
Okay, check.
They should change the world. They should be disruptive. You know, those are words people use. Well,
how would I know if something really is big and disruptive? Like everyone, every entrepreneur
claims it, right? Like it'd be doing a payment processing thing for back end, whatever, you know,
payroll systems, like we're going to change the world of payroll, right? Okay. What really is
going to make an enormous opportunity is it seemed to me that A, they're describing an enormous market,
but B, here's the killer.
No one else has done it before.
And so the simple rule I've used throughout my entire career of investing is I want to invest in things that are unlike anything I've seen before.
And there's all kinds of correlates that come out of that.
The first is, yeah, you're investing in some unusual things,
like D-Wave back in 2002.
There were no other quantum computer startups, zero, on the planet Earth.
There was not a single company claiming to build a quantum computer big or small actually for about
five years afterwards as well so that one was like the most extreme like maybe for good reasons no
one was doing it back then um when hotmail first came there's nothing like it that we'd seen when
i first invested in skype there was anything quite like that the the the way they did peer-to-peer
voice over ip um and similarly with tesla and electric vehicles and i can get into why that
one maybe is the most corner case of well wait, wait, there are a lot of electric car startups. Why
is that one special? We can talk about it, but certainly SpaceX, you know, would qualify as well
as unique ideas at the time in the startup domain. And, but the benefit from my career was
it has me perpetually searching for the next great technology wave. So just when the dot-com boom was getting to its fevered pitch,
I wasn't smart enough.
I know that this is the case.
I was not smart enough to predict a crash.
I know that I wasn't because I was contributing in writings
and other things at that time saying,
oh, the boom is just starting.
It's going to go up, up, up, up, right?
I believed that, because I just wanted to,
that it's going to keep going and that we wouldn't have a correction.
But on the other hand, I was not finding anything unique. I saw four business plans for selling pantyhose on the web like all we're
going to do gazelle.com got venture backed like like three others like really like four business
plans to sell pantyhose or just balls.com like my god wait what does just balls do oh yeah just
balls venture backed just sells balls the name was awesome we got just balls.com what do we sell
balls you want a bat no No You want a glove?
No
We got balls
Balls of all kinds
Small balls
Big balls
Golf balls
Tennis balls
Wait a second
Were you a founder?
No
Okay
Just making sure
But this shows you how absurd it got
To say take the economy
And like the internet changes everything
We're going to like divide up the economy
In weird ways
It hasn't been divided up before
And make that a business
Like that's when I knew
This is crazy
And I started investing in nanotechnology
Like total left field shift.
There's a reason I picked that particular sector,
but the important point is I didn't keep investing
in the internet companies long past their prime,
not because I was smart on when the correction would come,
but it was because they weren't unique anymore.
There's like every viral marketing idea
at the time that I could find had come.
Now, to my, so I avoided a lot of pain.
Like if you add up every internet,
remember we did so many of them?
If you add up every internet company we invested in
that lost money, add them all up,
it was less than single deals lost from other firms.
Like buy.com lost more money
than everything we've ever done combined.
Because we didn't load up the boat,
sort of drink around Kool-Aid too deep in any one of them,
and we were, every one of them was unique,
so there wasn't like this sector risk.
So you get diversification for free.
By definition, you're diversified in your portfolio.
And it had me moving.
And it has me throughout my career always on the lookout to learn something new,
knowing that I'm going to have to hop to a new sector.
Not saying I'm going to spend my whole life as a semiconductor investor or as a consumer
software investor, because that is so limiting.
That might have a good 10-year run.
But if you're not continually learning something new at the edges, investor because that is so limiting yeah right that might have a good 10-year run yeah but if
you're not continually learning something new at the edges pivoting from the edges of what you
already know to something slightly different right you're going to be constantly why did you choose
nanotechnology that was a bit of a mistake but um it was a mistake in retrospect um but it's the
only thing i felt i differentially knew better than others it was hearkening back
to which which fortunately wasn't that many years prior that I'd been studying some really hard
technologies like molecular modeling and you know chip design I did some chip design at Hewlett
Packard so I had enough as I looked at the venture landscape differential knowledge there to say well
there's something I could hearken back to that's not the internet because the internet, anyone could do at this point, right? And the angel investors are
flooding in like, you know, every banker consultant's flooding. It's like the landscape
littered with capital and people investing in that sector. Well, there's nothing going on in nanotech.
I had been exploring at the Foresight Institute and a number of other sort of think tank like
conferences that the radical potential has had to revolutionize a bunch of things. And
the one part
that I think was indicative of what's to come later in my career, it was not really in any way
an industry. It isn't a sector. It doesn't describe a company. There's no such thing as a nanotech
company, unless you're building tools to service that industry, you know, in a weird way,
manufacturing equipment, maybe, but not any attractive sectors. It more was a set of science and technology
capabilities that would strap across many industries. So even today, there'll be companies
that I'll meet with and things that were unique from that era will play out like, well, the value
of simulation on any molecular system. Like, well, how good is your simulation on any physical thing
you're building in general? These questions are process questions,
like how do you do innovation?
How do you do entrepreneurship?
That carries through, but that platform technology,
which let me just tell you what I mean by this.
Nanotech was like a platform applied in many areas,
new ways of doing material science, if you will.
Then there's this whole field of synthetic biology.
Like if you can manipulate DNA with CRISPR or other technologies,
what are all the things you could do with that capability?
And it's very broad.
It's not just health and food.
And then more recently, deep learning, neural networks, what we might describe as narrow AI.
That whole field is widely applicable.
I think every company will use it eventually.
So again, we can come to that later.
But that's like a platform that's not – sure, today there are some, quote, machine learning companies.
All they do is stuff related to machine learning.
But much more interesting is all the industries that will be changed by the use of machine learning, the vertical industries.
And so to put a cap on it, nanotech, if you look back at it today, well, no, there isn't any nanotech industry.
It would be like saying, well, where's the thermodynamics industry?
Well, shit, there isn't one nanotech industry it'd be like saying well where's the thermodynamics industry well shit you know there isn't one right but there sort of is like
thermodynamics as a concept you know there was a time when actually companies named themselves
thermoelectron and and you know thermetics or all these ones that it's just now subsumed into the
fabric of science and engineering so as a geek i've always been fascinated are there sea changes
in basically how we do science and engineering maybe that's the simplest way of saying it
and i think today deep learning is the best example that a
fundamentally different way of doing engineering say that one more time a fundamental so i think
deep learning or let me just call it machine learning broadly because there's a bunch of
sub branches of this there's everything from generative design in in in sort of the autodesk
cad cam sense it's you know it's it's studying cell automata the way steve wolfram does it's in sort of the Autodesk CAD-CAM sense.
It's studying cellular automata the way Steve Wolfram does.
It's genetic program.
What are cellular automata?
These are simple little mathematical construct that just says if you're going to draw...
Oh, my God, you're probably going to want to edit this out of the final thing
because it may not relate to anything
other than it created this book, A New Kind of Science,
and really a series of epiphanies for Wolfram and others
that the world is really interesting when you look at
iterative algorithms applied millions and billions of times so cellular automata is just imagine you
start with a random dot or two and then the next line like automaton but with yeah and it sort of
unveils so you have this little simple rule almost like a turning machine that says i'm just going to
go left to right and look at the dots above me and if the dot above me i'll look'll look at the three dots above me, one directly above me, left and to the right.
And based on all possibilities of those three dots, which is, you know, two to the third power
possibilities, I'll have either a dot or not a dot here. And so you would think that such a simple
rule that just says, look at the three dots and, and, and there's literally only 16 possible things
that I'm going to, you know, conditions that I could be seeing up there, I'll have some other, you know, I'll do something.
And in most cases, it's very boring.
It's just like the whole thing's black or it's got like a nice, you know, pattern of triangles.
But in a few cases, like Rule 31, it unpacks into this incredible complexity that is not repeating.
And there's no way to jump to, let's say, the 40th or the 50th or 100th layer of this unfolding.
You have to run the experiment.
And the reason I find this so philosophically interesting is this is the same thing in evolution.
It's the same thing in neural networks.
It's the same thing in all these new engineering modalities where you can't mathematically get a shortcut to the answer.
You actually have to just run this little algorithm over and over and over again.
So you can't, like, for example, you can't reverse evolve.
You can't figure out where did we come from in any just direct way.
It's sort of lost.
You can run the tape forward, but you can't run it backwards.
You can't do a mathematical shortcut across it.
And so an example of why this as a thought experiment is important is whenever you're
developing these neural networks, whenever you're training, let's say these little AI.
So,
and I think this is the path to AI in general.
So it's important that this is how it works.
You can't understand the thing you've made,
nor can you predict as you train them further and further what you're going
to get.
There's a bit of discovery emergence,
if you will.
It's kind of like raising a teenager or parenting more than it is
programming.
You can learn about the process of creation.
Like I know how to make a teenager, but I can't tell you exactly how it all works. Right. And I certainly
can't go in there after I'm done and tweak a few neurons to make them smarter or French speaking
or whatever. It's like, no, that's a really weird artifact that works really powerfully,
but it's not purposeful design. It doesn't do what I tell it to do exactly. It can learn to do what
I trained it to do, but you know,
with some edge cases,
it's a little out of control.
And that's what I think the AIs of the future will look like.
So I,
I can come back to it if you want to talk about AI and deep learning,
but I just,
you asked about cellular automata and the process learning.
Oh yeah.
The key,
this question you started with is engineering,
right?
So the thing I wanted that I wanted to say is I think deep learning slash
machine intelligence is the biggest advance in how we can do engineering.
So specifically engineering since the scientific method itself.
So way back when engineering might have been random, like,
I think astrology is true.
Well, I think this is true.
And then you have a scientific method,
at least a method of compounding knowledge over time.
This is a different way of, in a sense,
growing solutions to problems instead of purposely designing them.
You can build things that exceed human understanding. We're doing this all over the place in molecular engineering, in software design, in a variety of fields. We have sort of
reached the limit in many cases of what a human, any human, or even group of humans can put their
heads together and design. And now we can push way past that and build things beyond our own
understanding, which is pretty powerful.
Yeah.
Could you define, just revisit, you might have already done it indirectly, but the deep learning and neural networks.
Yeah. I guess I have sort of an approximate equal sign here.
I'm not sure if they are the same.
They're synonymous.
In the 80s, they were called neural networks and deep learning.
There's a reason the word deep came in.
Well, first you want a new name.
When something kind of came and went and was passe you know a couple decades ago because i studied
neural networks in the 80s um you know i think of it a new moniker but there is a reason deep in the
sense of more layers so what do they have in common uh and in fact neural networks i think
is it could be a more generic term for all this it's inspired by the brain it's a way of simulating
a brain-like subset so So not the whole brain, but
imagine you were to take a little tiny chunk of your brain, a cortical column or some area and
say, well, what's really going on? Well, you have cells that connect to a bunch of others in our
brain. It's usually a fan out of a thousand or so to 10,000 connections from each one. So a huge fan
out, each cell connects to a bunch of others. And when one fires, it sort of goes down the dendrite
and the little synapse fires and it triggers another one. We others. And when one fires, it sort of goes down, the dendrite and the little synapse fires,
and it triggers another one.
We all have some vague sense of,
okay, neurons are in our brain,
and they sort of wire together,
and they fire together.
So now if you want to simulate one of those
in a very simplistic way,
in a way that you, like,
imagine the programmers back in the 80s
when they had pretty not very powerful computers.
Well, how could you make a computer-like brain?
Well, we don't need all that complexity.
We don't need all the details of ion channels and synapses
and all the neurotransmitter chemicals
that are an artifact of our biology.
What really is the essence of what's going on here?
And the essence is something activates, it fires,
it's connected in a network to some others.
And if there's enough inputs that are firing
beyond a threshold, then downstream neuronal fire too.
So the simple idea is,
to recap, is neurons fire, they're wired to other ones, you sum up all your inputs,
like everything that's connected on the input, there's like thousands of inputs.
And if it crosses some threshold, then you fire. That's it. And then you just layer on tons of
these. And so the deep learning is having more and more of these layers, instead of just like
one or two or three layers, having scores of these layers.
And a variety of other algorithmic advances.
But really the biggest breakthrough has been that we have a lot of data today that we didn't have back in the 80s.
From the internet, from Mechanical Turk, you name it.
All kinds of data sets to train on.
Like if you wanted pictures of cats with the label, that's a cat, that's a dog.
I mean, that's obvious today.
We take it for granted.
Like, of course, you want a million of those?
You want a billion?
How many pictures of cats do you want
right in the 80s good luck you you could spend your whole career trying to get a good data set
to train these neural networks with plus we didn't have digital cameras i mean it's like it's crazy
you think how little data we had in the 80s okay so data is the first the other is um gpus from
nvidia they started uh about 10 years ago it was a side project in scientific computing realizing
gpus graphic processing units.
So any gamer would be like, I want the latest to play my video games,
to do all these polygon renderings offloaded from your main computing chip,
the Intel chip usually, off on the side.
What used to be a peripheral processor, a coprocessor,
an afterthought, if you will, that only gamers cared about.
If you were a business computing user in the old days, in the 90s,
you didn't care about your GPU.
The only thing you cared about was your CPU, the thing that computes your excel spreadsheet or whatever your database but the gpu people are like pushing a whole different kind of
computational math forward which was a lot of math like a lot of polygons the more polygons the more
you know sort of you know resolution you have in your game and so in a very interesting way with a
different objective function not do a program that a human wrote faster and faster, but take the same damn
simple math of basically, it turned out to be what's called matrix multiply and add, you know,
multiply a whole bunch of numbers together and add them up, multiply, add them up. It's like that
core sort of mathematical operation, the more you could do, the better your graphics were.
And so they had an economic incentive to really push the envelope where if you asked, let's say in the 80s or 90s,
what else could that be used for? The answer was, well, nothing, right? That just does graphics. It
is like totally optimized for rendering graphics, right? But somewhere along the way, people
realized, well, wait a second, there's other areas in the scientific computing world, right? By this,
I mean, let's say, modeling the weather,
modeling how nuclear explosions occur in government labs,
where they're like, we do a lot of that matrix multiplying ad, too.
Can we try to see if we could use it?
And so it was like a skunkworks project.
Management had no resources against this.
I knew, actually, one of the first four customers working in this R&D area,
of all things, to model how neurons fire scientifically.
To model how a neuron actually fires.
Oh, how neurons fire.
The actual biology of a neuron down to as much detail as possible.
A company called Evolve Machines.
And they were using GPUs.
And I remember years ago saying, wait, you just bought for $2,000 at the local, we call
those Fries.
Oh, yeah, Fries.
Yeah, Fries, the electronics store.
You just bought more power than any supercomputer of just two years ago for $2,000 because of this domain.
So this incredible computer resource was pushed to the limits from gaming.
And I think almost poetically, when you think about rendering three-dimensional worlds and making them photorealistic, you're doing something our brain does exquisitely well.
We have a launch of information on our retina and our cortex.
And we downscale that to image recognition building over there
your face the symmetry of your eyes and in much like a neural network when you train them
it recapitulates our biology it builds edge detectors and then symmetry detectors and then
i face things and you because you can probe what's been built a little bit and get a sense oh my god
it just recapitulated the sensory cortex in an artificial system that's when the recapitulated
meaning effectively recreated from scratch it's an analog sorry because you're just
training it like a baby gets born right opens its eyes starts learning right right that's the same
general thing going on with these neural networks the fact that it has similar layers in its visual
system as our babies do it's just like that's when people like me like oh my god this is incredible
right so um back to uh the gpu thing what i think
is poetic is that something that in a sense is meant to be as realistic as possible to our vision
system has the kind of computational systems we need to in fact do vision systems in like let's
do let's recognize cats on the internet or let's recognize cancer in a you know pathology slide
that those general constructs occur because our brain has evolved to do data
reduction and pattern recognition in the world in a way that is optimal for what we do. So that when
we build these neural networks, what are they really good at? All the same stuff. Like, and so
all the applications that are in like speech processing, visual processing, which is the
simple stuff, the edge of our cortex, and then naturally it's going to start moving into emotional
systems and the frontal lobe and the rest of our cort. And then naturally it's going to start moving into emotional systems and the
frontal lobe and the rest of our cortical systems.
And so that's why I think it's the obvious path to AI in the,
in the broadest sense.
So many questions. The, I love that story for,
or that story slash explanation for a number of reasons.
One is how careful one should be with dismissing certain fields,
or even if they seem trivial or to be a waste of time, like gaming.
If you look at the byproduct of the incentives that drove that
and then the off-label uses of GPUs,
are GPUs, am I mistaken in thinking that they also have a role
in cryptocurrency mining? Oh, absolutely. GPUs. Are GPUs, am I mistaken in thinking that they also have a role in
cryptocurrency mining? Oh, absolutely.
Right? So that's
a very computationally intense task,
and so it moved definitely from Intel-like
CPUs to
GPUs, but then it even went further. Then it went to
these field programmable gateways, and then to custom
chips designed from scratch. Sort of, it
quickly went down that path, and deep learning
chips will as well.
That was one of my investment themes over the last three years, is that deep learning is doing the exact same thing to custom chips so you mentioned something much earlier oh one last thing
on this oh yeah take nvidia summarized something amazing and also out of google did a paper the
majority of code at google now is built by a computer, not by a human. Because that's one weird way of summarizing this is when you train a neural network, you're not coding if, then, else.
You're setting up the same thing you set up every time.
It's a very fungible skill set, by the way.
And you train it, and the computer is generating its own executable at the end of the day.
The majority of programming is that way now by like a factor of 10 so wild
and every product that google embodies it from search to you know it's like that is the key
technological things driving across every google product so you're so excited by the science by the
engineering you mentioned product manager a while back yeah and you did in fact do that for a
period of time.
So what I've observed,
not always,
but very often,
at least when I lived in Silicon Valley,
certainly that a lot of engineers have a severe disdain or at the very least a
distaste for all things.
Most things marketing related.
Right.
Right.
It's just,
I remember that HP,
just a bunch of like hand things marketing related. Right. Right? I remember that HP. Just a bunch of hand-waving shysters.
Yeah.
I mean, yeah, so many levels.
So why did you, with the background you have,
set your sights on product managing?
Yeah.
So I remember exactly how this happened.
I was at Hewlett Packard.
Wait, am I getting that right?
Yeah, yeah.
Product management, product marketing,
product management.
Product marketing.
That's actually the word I was looking for.
Sorry.
And different firms use the terms differently, but I was open to both.
Some cases, it's more engineering-rich.
Other cases, it's, well, whatever.
So when I was at HP, I was doing chip design, and marketing was in a different building,
as it often is.
And I basically was getting frustrated, even though I was not there very long, on what
I saw all around me, at least at HP, which was promote from within culture.
Over 20 years, you'll become an engineering manager.
Most people there were lifers, as we call them.
And that seemed kind of long.
I was like, I'm really going to dedicate the rest of my life to that career path.
And then I was like, well, how can I accelerate this?
And that's when the first idea came up.
If I somehow got into marketing and had, you know,
it seemed like the boss has more than just one narrow functional domain like maybe i should get some experience
over there and then i'd be more of an engineering manager if i could know more than just my narrow
bearing of engineering i thought being an engineering manager was the end goal and learning
a bit about marketing and product marketing because that was the mystery like how how are
all these decisions that seem to implicate sort of impact our product development cycles and products
getting canceled you know things succeeding or failing in the market. That seemed important on what I was doing
and not just did I make a breakthrough. So I wasn't, I guess you could say, I wasn't a scientist
in my profession of, oh, I'm just doing it to learn the best way to do something. I was engineering
through and through, which is I want to have an impact. I don't want to design a widget that's
going to sit in a room and never get used just because I like to design widgets.
I really would love to have something be meaningful in the world.
And so that's why I thought about that.
And yes, there was a big disdain for marketing
amongst the engineers that I worked with.
And I did finally get a chance,
because I wanted to work with Steve Jobs as well,
so I got a chance to work at Apple and Next Software.
It was called Next when they were moving out of the hardware business into software only so but
next as it was called um and i wasn't for me either though i just didn't something just didn't
click about i think maybe in my short attention span and my interest in diverse things uh that
hunkering down to any one thing and committing to do it for five years seemed an estimate to my my course that's
why i left the phd program after two quarters like i'm not going to write a thesis that's like
like spend four years on one little narrow area of actually neural networks would have been my thesis
area specifically neural networks applied to parallel processing computers was what i was
starting down uh i would have been fascinated by that but it would have been 20 years too early
um anyway uh same thing in any operating job it's like i would be either
job hopping the way some people do um who have this problem i have or i'd have to be unhappy
i think in my job because just the pace of change and learning would stagnate so quickly i could see
these patterns over months not years that like i'm not learning as much anymore i'm just executing
the same thing over and over again and so management consulting was an interesting way to play to that,
like all kinds of different client engagements.
It just didn't have the same agency of making a meaningful impact you could
point to.
For sure.
Very vicarious, very diffuse and ambiguous,
whether you've accomplished anything.
And so that's why all the management consulting firms say we're adding value.
All of us talking about measuring how much value we added.
All these things are being said because everyone knows in their heart,
I can't tell if I'm adding value.
How do I know if it was me or them?
It's usually them.
We can't really sing our own praises that much.
So I loved the diversity of management consulting.
I didn't like the life balance nor the agency.
And so when finally I discovered venture capital and learned what it was about,
it was like the perfect combination for me.
Well, your investment, or at least that facet of things you haven't,
the lens of looking for things you haven't seen before.
Right.
That's where it also feeds right into that.
Your programming, so to speak.
Right.
Well, you can see maybe that's the origin.
I hadn't connected those dots, but it seems obvious now as I say this to you
that that desire to seek something new may have been a driver of that
simple rule that I've been living my life by, which is investing in something that you
haven't seen before.
So when you're looking at companies, and I am going to come back to Steve Jobs.
I have some questions about Steve and Elon.
I know you've spent a good amount of time with both.
When you're looking at these companies that have no product, that are in the idea stage,
I mean, there may be some white papers or publications from think tanks or conference
panels that discuss these subjects. How do you evaluate deals? Or how do you vet deals? Because
I've seen a lot of people attempt to go as early as you do,
but have just gotten their faces ripped off routinely. Right. So I mean,
there's, there are, and it particularly if you're trying to be bold,
so not just invest at the early stage,
but also go for things that are however times,
however many times out of 10 going to fail.
How do you avoid running out of bankroll?
I'd love to just hear a little bit about what you look for.
In a situation like that, at that embryonic stage,
what are the checkboxes that help you to risk mitigate,
if that's even a consideration?
It is.
Sorry, risk mitigate. Maybe not the right expression you know it is and um well sorry risk mitigate
not maybe not the right expression yeah so the last one hung me out because but part of
the luck i had in starting in the best inner sort of economic boom for venture you could imagine
the dot-com boom right now small amounts of capital allow companies to scale incredibly
rapidly there wasn't really historical precedent for something that good for venture capital so
chalk part of this up to luck but the side effect that then lasted is that I didn't have that fearful moment. I didn't slog
through 10 years of just banging my head against the wall of failure, failure, failure, failure.
It just was like shooting fish in a barrel to start, right? So that I think helped me,
A, build enough track record that people would give me a bit more slack to pursue something,
right? Within my partnership, for example, to pursue ideas that I can't imagine what life would be like if I was stuck in a partnership that wouldn't give me credibility or let me run with some ideas, right?
And they certainly would push back.
Believe me.
SpaceX, a bunch of companies are like, really?
You're going to invest in rockets?
Are you kidding me?
So I'd have to defend some of these, but I didn't get the, no, no, no, you can't do this, right? right so that if i hadn't had that capacity to in other words to avoid the inner voice of doubt and
you know the overt expert a critic right both internal and external i don't think i could have
done what i did in the in the subsequent years so um fast forward to let's say midway through my
career into the present day um so in other words the startup phase is a little different than the
steady state so now that we're in a steady state, I can realize, okay, there'll be some failures.
That's fine.
And what I then look for is a combination of some personal attributes, market attributes,
and weirdly of late sort of process technology attributes.
So I would have in the past said a technology breakthrough.
Of course, there has to be people, huge market, and something disruptive in the technology domain,
like to nanotechnology or something that we couldn't have done this five years
ago. Oh, that's another question I always ask every entrepreneur, either explicitly or implicitly.
If I know the answer, I don't need to ask it, which is, could you start this business five
years ago? And if the answer is yes, then I don't want to invest. What are the questions?
What are other questions? Another one I'd love to ask is, so what does this business look like
at 10 years and 20 years out?
And what is mind-boggling is, unfortunately,
how this weeds out the charlatans
and the arbitrage-seeking opportunists
like nothing else,
so they're just like deer in the headlights.
They'd never thought 10 years or 20 years out.
They don't have any idea.
And it's not because things change so rapidly
that you can't predict 10 or 20 years out.
It's that they don't have a mission.
They don't have a purpose
for why they're starting their business.
If you ask Elon Musk that, he knows right away.
If you ask Planet Labs, he knows right away.
You ask Zuckerberg, he knows right away.
You ask Larry Page and Sergey Brin, they know right away what their business looks like
in 10 and 20 years.
And they have a mission statement that they hold to throughout their entire life, and
it galvanizes the team.
It motivates them.
That's why they're in business.
Other people that are, I call them arbitrage seekers,
when people flock from some industry because there's gold in the hills,
you want to weed that out.
That's a great way to weed that out.
People don't tend to have long-term visions
if they don't really have a purpose for what they're doing.
So on the people side,
I increasingly have become enamored with purpose-driven businesses, as I was mentioning, or mission-driven businesses, where making money is not the prime objective.
It's the byproduct of the way they intend to change the world, to usher in the transition to sustainable transport and clean energy, to colonize Mars, as a couple of easily understood examples.
Those are both unique.
There aren't any other startups at the time proposing you know, proposing that to colonize Mars.
Um,
nor,
uh,
is it something that you get done in a short period of time?
It's like the star on the horizon that,
that galvanizes so much action.
Um,
do you want me to look back though to the,
the overall categories,
the process stuff and the other elements?
I'd love to hear about some of the,
uh,
attributes.
Yeah,
sure.
So on the market size,
I think,
I think a lot of venture investors in the early stage
would have the following common answer to your question.
Invest in good people, pursuing
big ideas in enormous markets.
Right? Okay.
But sometimes they actually won't execute on that
because enormous markets usually
means
that it's something really radical
that's changing. There's a lot of unpredictability.
So if you're investing in ride-sharing, as you did before,
it was obviously a good idea.
It was not obviously a good idea,
and most people probably thought it was a really bad idea.
Well, there was an email that Naval Ravikant put up not too long ago,
which was the email that was sent out through AngelList,
which was ignored by something like 297 people out of 300.
Exactly.
It was not clearly a great idea.
Actually, I would say that when I first invested in Hotmail, I felt this.
I felt it when we first invested in Skype.
Side note, really quickly, just because I'm cheating a little bit here.
I didn't know this.
Where'd the name come from?
Which one?
Oh, Hotmail.
It was spelled with a capital HTML. So it was, Oh, we're going to do web-based email over HTML. It's big H small. Yeah, exactly.
Is that dorky? Um, and, uh, that was it. Yeah. And even more interesting, they, because they
were offering free email, they put a lot of effort into the free aspect of this. So they located in Fremont,
California on Liberty Avenue.
They launched on the 4th of July,
which is a national holiday.
So they got no news pickup.
Like that's right.
It's all free baby.
So anyway,
those companies were widely regarded as bad ideas.
Sabir of hotmail famously was turned down by 21 venture capitalists before he
found us.
And I would say without a doubt, because I've met a number of these venture people at the time
the Series A was happening for eBay and Google, the vast majority of venture capitalists would
not have invested in the Series A. In fact, after the Series A of Google, the two primary investors
demanded to get their money back. They wanted to be redeemed at cost because of a little spat
they were having with the founders not getting a new CEO. Not a well-known fact. Or one of the
major venture investors in Apple sold their entire stake pre-IPO. They still brag about
being an investor in Apple, of course, but people lose faith in the greatest companies
they've ever invested in. I know we're bouncing around a lot, but that is what I like to do. So I was doing a bit of homework, and you were very helpful in sending me links to a few things.
One was an interview with Jason Galcanis.
Oh, yeah. I love that guy.
And you had created a very nifty index of subjects on your Flickr account. And one of the bullets was why I never sell shares of our companies.
And biggest misses also.
But could you explain what you mean by that?
Sure.
Listen, what is never sell?
Never.
Never sell.
It's a wonderfully liberating stance.
And at first people are like, yeah, I can see your face.
Like, wait, that doesn't make sense.
You know, buy low, sell high is kind of a mantra.
Yeah, no, I've never sold a share.
Now, let me add the caveats.
When I have control.
So the vast majority of time in our business, this would apply,
which is we invest in a startup.
It either has an IPO or it gets acquired.
Those are the two outcomes where it has a liquidity event.
And IPO, some point after the IPO, years later or at least 180 days later, a venture firm will distribute those shares to its investors.
So I, as a general partner, get shares.
So I get shares of Tesla.
I get shares of you name it, right?
Now, what I choose to do that is my own personal decision.
And from that point on, I've never sold a share.
Now, what I do is give them the charity over time.
And some might argue that's kind of a sales decision, but not entirely.
Partially because it's not like I'm trying to time the market. I'm betting on them in perpetuity. And I'll give you another answer to why I do this in a moment, but let me just,
let me flesh this one out a little bit more. This has been wonderfully goal aligning with
entrepreneurs. Because if I'm thinking, when is the time to punch out? It's kind of a corrosive
thought process. When they're thinking, the ones I like, what's the next 20 years look like for this business?
How can we make the most out of it in this next phase of growth?
Because the best companies are like these sort of power laws of compounding potential.
Would you want to be punching out?
And you wouldn't, right?
At Facebook or Google 10 years ago, God, that would have been a really bad mistake, right?
And actually, let me jump to point number two.
Some of the very first advice I got when I was entering this field was from someone who
had spent their entire career at the Rockefeller group.
I forget which.
It was Foundation or something.
His name was Peter Crisp.
And I remember him vividly because we were, I think, my first week on the job.
It was our first pitch to people who give us money.
And here I met someone who is just coming off a long career,
sort of winding down slowly off a long, illustrious career,
investing in some of the best companies you can imagine.
And his two comments to me were, wow, first, I'm super envious.
It's a young group of people that's starting a career right now.
It's like, you're going to love this.
I wish I was your age doing this again, this whole second wave.
So I just like that here
I am changing careers, as we mentioned earlier, not sure which careers have made for me that
to hear something like that. And the second thing is looking back over his whole career,
he wished he had never sold anything. And I had a similar reaction. What do you mean? He goes,
well, I tried to time the market. And if I had just held onto my Apple shares,
right. And who cares what happened to everything else? Like the, as if held value today,
it would have trumped everything else.
I would be a much richer man. I would have avoided all that anxiety. And that echoed in the back of my mind to this day.
So in my I won't share the specifics, but in my personal portfolio, there is a similar power law.
There is a single company that's worth more than everything else combined because I've never sold a share.
And then if I look at number two, maybe I have to actually go back and do the math.
Number two plus number three, probably that kind of thing about a long tail exceeds everything else combined. So it's like a
traditional power law. And that is pretty amazing. Um, so I just like when I made this decision
and also around the same time to give it all to charity, that was another thing. I've created a
living trust to give everything, but a small fixed dollar amount to the kids, everything else
going to go to charity. Then when you have like major crashes,
it's not like,
I know this is going to sound weird.
I don't stress that.
I just lost 90% of my net worth.
Cause that happened once.
It's like,
Oh,
the charity just lost 90% of its net worth,
you know?
And so I was able to write it through when it came right back.
Cause I didn't panic and sell when I literally lost 90% of my net worth.
Um,
I recall seeing,
I don't remember who it was,
but one of the,
and there aren't that many,
as you know, uh, but atier venture capital firms looked at their return on something, or their return to limited partners of the, let's just call it, 10 companies that had reached IPO and that they subsequently distributed.
And they compared that with the amount made by someone who would have invested the amount in the companies at first opportunity at IPO and written it out something like five years. And they would have made just as much money in most of the cases.
Yeah, there was a fund called technology crossover ventures,
I think formed with that insight in mind that says if you can pick some
winners still private and, and,
and have the judgment from seeing the track record,
the passion of the entrepreneur over a number of years,
and then load up the boat either just pre IPO or at IPO.
Yeah.
You could put a large amount of capital work in that,
but the key was it was those prior years of exposure that really gave you
confidence. So like my years with Elon allow me to look at him in a very different way than
other entrepreneurs, right? And if you just literally had no prior data and he just walked
in off the street, how would you really know? Right. You mentioned Elon. So you spent time with
Jobs, Elon, many other impressive folks, but what are the commonalities you've observed, biggest
commonalities, biggest differences between those two?
Sure.
Well, let me start with differences because I think it's tempting to draw an analogy,
and I've been tempted, trust me.
But I think it's really important to keep in mind, so I'll start there, there's pretty
big differences.
Jobs was a marketing-centric individual with very weak engineering chops.
Elon is more of a physicist-turned-engineer-slash-computer-scientist, basically.
Deep engineering chops, thinks of everything from first principles of what can be design and the visceral agitation of imperfection in design space.
You know, the famous calligraphy font thing and getting rid of all the buttons from the phone.
There's all these like maniacal missions he's had where at no point did he clearly lay out like, well, here's the business strategy.
Like you get rid of the buttons, everything moves to the cloud.
You have software services later. you can iterate more quickly.
Like, this is going to be an awesome business opportunity
if we can get rid of all the buttons.
Like, no, buttons are ugly.
Get rid of them.
That's shit.
That design is shit, you know, he would say.
But he wouldn't really give this, like, ah, I get it.
That's the master plan, right?
Whereas Elon is like master plan part one,
master plan part two in the French.
He lays it all out, and he's basically executing according to the master plan.
There's actually a really well thought out series of steps to get from here to colonizing Mars,
a series of steps to get rid of the petrochemical economy, which is pretty amazing.
And it's all there for anyone to read.
That's like night and day difference.
Now, similarities, simple one, you know, CO2 companies.
I think that's interesting, structurally.
Not too many people have the chutzpah to do that.
And I think, by the way, in both cases,
it allows you to focus,
interestingly, in a way that you couldn't otherwise.
Oh, I see what you're saying. Sorry, I heard that sentence
two or three times. Oh, CEO of two companies.
Each of them, independently, CEOs of two companies
at the same time. You've got Tesla and SpaceX, you've got
Pixar and either
Next or Apple, depending on time frame.
To be fair, Jobs was really not quite the CEO at Pixar, but he was by title.
In any case, what you can do, though, is avoid meetings.
Imagine it's the company holiday party and you just don't want to go.
No one's going to double guess.
If you're a normal CEO in a normal company and you avoid your own holiday party,
you're like, what?
Really?
What better thing did you have to do?
But this is awesome.
You can basically avoid time-wasting meetings.
And you have to delegate more.
And so in both cases, it's an intriguing thought experiment that being CEO of more than one company has some interesting benefits for both companies.
Huh.
Yeah.
Never thought of it that way.
Yeah.
The similarity, I think, there's one area in design where the maniacal attention to detail,
I described it as this visceral agitation that, I mean, almost painful to Steve Jobs to see things that were not right.
There's a bit of that in Elon as well.
I interviewed him once about design, and it sounded so spookily similar in that regard, but in a completely different wrapper, meaning you wouldn't really
know or see it as a similar vector of like, like both think it's just easy. And maybe it's the sign
of brilliance, but it just, there's certain parts of this whole space that are intuitive
and they do naturally. And I wish I knew how to aid do it myself and be spotted in others.
Yeah. Right. So everyone also wants to ask, like, how can I raise my kid to be like Elon?
Or how can I find entrepreneurs that are like him?
And if you think about just one element of that and how miraculous it is,
to be able to go into a number of industries,
commercial banking arguably with PayPal, the aerospace industry with SpaceX,
the automotive sector, the energy competing with utilities with the solar city idea,
really left field.
Now it's part of Tesla, but when it started, it was really a left field sector.
It wasn't one industry.
That was like, well, that's energy generation.
That's like competing with regulated utilities.
Without any prior business experience in those sectors,
to become the dominant company in all of them, to have failed at none of them,
to be the most important company in all those fields is kind of mind-boggling.
Oh, to do so as an immigrant is mind-boggling.
I forget, right.
And the thing that I look for in companies that say, we've got this mission, as I was
mentioning, but we're going to get this through incremental steps and engaging with customers
all along the way.
We're not just going to hunker down for 20 years and then pop out with colonizing Mars
on the other end.
To actually paint the picture of how we get from here to there, that's even more miraculous in some ways.
It's like everyone can have a big dream.
Like, oh, yeah, thousands of people could have the dreams that Elon has.
Almost none of them can paint a compelling picture of how to get there.
That's where the what's your 10-year vision, what's your 20-year vision comes into play.
So Elon has this mythical status for so many people.
I mean, just this kind of Superman who's got everything figured out.
I found this article on Business Insider
that was talking a little bit about your relationship with him.
And there are two things.
One, I'll just...
Actually, two questions I want to ask.
The first is, you called him the most risk-immune person I've ever met.
And then I'll I want to ask. So the first is you called him the most risk immune person I've ever met. Uh, and then, then I have a followup to that, but what, what does that, what's, what's,
what's an example of him being risk immune? Yeah. And is it because he does, is it because he feels differently in the face of the same risk or is it because he defines risk differently or something
like that? Yeah, that's a great question because I think it's passed through the filter of the observer.
We perceive risk, incredible risk in some of the things he's done. I don't know that we have
perfect vision on how could we on really does he perceive the risk the same way we do, right? As
external observers. And so I think part of the answer and his brother made a somewhat similar
statement once. So I feel comfortable at least talking about this. Uh, not as if I'm speaking out of school that, um, they're like, here's one way I can say that externally. I've
never seen an entrepreneur go all in for his companies. And I say plural, um, as, as Elon,
like some entrepreneurs will take risks. They'll quit a job. They'll spend their entire life
savings on some idea. They'll do whatever, right. The personal commitment, personal sacrifice.
I've never seen anything like Elon.
And I think this story came out where I was referring back to December 2008.
Yeah.
In the darkest period for Tesla.
Mm-hmm.
Yeah.
So, yeah, Musk thought it would take $50 million to get his first trip to Mars.
And then next sentence, he was $200 million.
He was $200 million and had, had quote spent all of his money between that
and tesla and he went into personal debt by 2008 exactly so 2008 for those that might remember was
financial crisis was happening for context at that time tesla had just gotten rid of a ceo um
elon was not had not been the ceo up until then and it was tough a large investment bank one of
the most prestigious had just failed to do a fundraise. This is where you hire them, pay them lots of money, go out and get us the money. You
know, you expect it to come in at the end of this process. They're like, sorry, we have nothing for
you. And the company was rapidly running out of money. In fact, it was heading towards December
2008 and, and it couldn't even make payroll. And so Elon wrote a check personally for $3 million
just so they can make the December Christmas time payroll of the employees. But like January is gonna be just as bad and there's like
no money anywhere. There was, and by the way, for context, there was no government program.
There was no Daimler investment at this point. It was just a company that had a roadster that
was negative gross margin, meaning every car you sell, you lose more money. Um, it was a
surprise discovery how bad the proposition was is why the CEO was let go.
It was like, oh, my God, contrary to our belief,
we're actually losing money on every car.
And that's not easy to fix, by the way.
Sell more cars does not solve this problem readily.
And you had your largest inside investor.
This is a term of art in the venture community.
There's a lot of symbolism when your largest investor is or is not supportive of what you're doing.
It doesn't mean
they actually have a lever they can pull to kill you, but the symbolism's bad because they're in
the trenches with you. And if they're refusing to write a check, that's a really hard fundraising
environment. And the largest investor was as hostile as I've ever seen an investor. They did
not want Elon as CEO. They did not want anything to do with the company. They wanted to pivot to
a different business strategy that seemed a little too cozy that it would support one of their limited partners. And it felt really
icky and they were openly hostile. So, oh, and he was going through a divorce and SpaceX rockets
were blowing up by the way. And he spent every penny he had. So what does he do? He borrowed
$20 million and he said, okay, we don't, our lead investor's not here. This large investment
bank has failed.
I'm going to invest the $40 million that's needed.
He didn't have $40 million.
I'm going to invest the $40 million that's needed.
To hell with all of you.
Here are the terms.
Not to hell with all of you.
But I'm doing it.
Train's leaving the station.
And it flipped the zeitgeist, if you will, from fear to greed.
Meaning everyone's thinking, what does he see that I don't see?
And to be fair, there is a dynamic, which I'm sure you've seen, which is you can have a bunch of people around the table like we were.
DFJ was very enthusiastic and wanted to invest, but we can't do the full $40 million.
We need somebody to be the lead investor, and we'll do our full share.
We actually did more than our full share.
But somebody's got to step for this missing nut when your largest insider won't and you don't have any outside money.
Someone's got to step up.
So he stepped up and said,
I don't care.
I'll do the whole thing if need be.
Who's with me?
And we took as much as we could.
We brought our growth fund in
for the first time.
And it is an easier decision to say,
will I write a check,
let's say for $2 million,
let's say you're just
one of the random investors there,
as part of 40,
knowing that at least there's 40,
at least we're going to get through this Roadster cost problem
and be able to turn some cards, if you will,
see does the government come through,
does the Daimler relationship actually happen
because there's verbal conversations going on.
We'll get resolution at least to those major things
and so there'll be hope to get to the next phase
of actually building the Model S car
if all that falls in our favor.
Let's be part of it.
So our $2 million check leverages the $40 million check.
I'm just saying too arbitrarily.
So if all you can do is write $2 million checks,
you would never just write a $2 million check.
That's like a pier.
It's not a bridge to something.
And that's what A, Elon was willing to do in December all by himself.
And then B, he was willing to do another one all by himself.
I've never seen anything like it.
So he, in retrospect, was perfectly right.
Everything went exactly according to plan.
This is going to change the world.
It's going to be an enormously valuable company.
This was an incredibly good investment to make at the time, in retrospect.
At the time, it seemed like the riskiest thing I've ever seen.
I've never seen an entrepreneur fund their own company, first, when no one else would.
Second, go net negative by $20 million. Unbelievable.
Have you asked him what he was thinking at the time? Not directly. I didn't want to,
I liked it. Like, this is great. It just felt like the right thing is like, I could see
the fear going to greed. Oh, by the way, in tough times,
you sometimes also learn who is going to stand by you and who won't.
Well, and so that, that lead investor, and then also maybe I won't mention the
names. There's at least one board member was like, Oh my gosh,
they showed their stripes. Yeah.
And there's nothing like a crisis to know if you're in the trench with the
right person. Yeah. Who your fair weather friends are. Yeah.
So to that point,
it's mentioned in this piece that Elon called you around the darkest times, right?
So during some of these really tough periods.
And it doesn't, of course, keeping it whatever private should be private, but what is someone like Elon?
I mean, you've interacted with a number of these people who have incredible capacity to do big things.
What does someone like that say to a friend during their dark times?
I mean, why do they call friends?
Well, so I'm not going to relay any specifics, but I can try to get to the gist of the question.
I won't relay any specifics of the phone call.
And to be fair, I don't even really remember the specifics because there have been so many
calls over so many times.
So with the caveat of...
Because if you look at the list of
difficulties he was going through, like any
one of those... Yeah.
Soul-crushing. Soul-crushing. It would completely
paralyze and send millions
of people into a downward spiral.
So he has said
some things, because I don't want to speak out of school, but there is
something I can share that might be helpful. He has
spoken himself. It was like eating glass
that this was like really terrible times. So he's made some comments personally. I'll just let him
speak for what it felt like for him. But I would say that what I've observed in that crisis and
other crises that we generalize is that he goes into a battle mode of focus that is really
remarkable. And this battle mode allows him, I think, to ignore distraction and to have a laser focus on what needs to get done.
So, um, it'll sometimes be, uh, I'll observe it as these sort of thoughtful, deep moments
of like, wow, like you see it on his face and you want to give him space to think.
Cause I think there's like for people that can be times when you're generative and thoughtful
and brainstorming and like thinking about all possibilities and the wonder of the world.
And other times when you're like, you've've got to solve the problem and focus in.
And in those modes, he can avoid distraction like no one else I've seen.
So a lot of the smart CEOs and entrepreneurs I've worked with,
some of them share attributes that I have in spades,
which is I'm interested in many things.
I'm easily distracted by something.
And sometimes I'd rather avoid the tough crisis in my, you know, in thinking about
it when there's something more fun to spend time on. Right. And so I'm almost the opposite of this,
just to give credit to how valuable this is. When let's say Tesla has faced various
manufacturing challenges, these sort of production hell times that he's described,
he physically sets up his office on the production floor in a very visible area with no walls. So
everyone can see that he's there through the weekend.
They know the vice president see that and that ripples out.
When he's calling a supplier,
let's say he was often the cause of a problem.
He's like,
and he's like,
well,
I'm here in the factory.
Where are you?
Why aren't you here solving this for us?
Yeah.
It has a lot of impact,
right?
That personal attention to right now,
everything else needs to be gone.
I have to solve this problem.
I've, I witnessed this, for example, in this, for example, in a more subtle way more recently
when I was setting up, or trying to set up rather,
a very interesting phone call between the Mars czar,
a person in charge of the Mars exploration program for NASA,
Craig Vandere, who's a pioneer in synthetic biology
and gene sequencing and gene synthesis.
And I want to just get Elon on a half-hour call
because the sort of idea had occurred amongst us
that we could do a much cheaper Mars return mission.
In other words, if there's any life on Mars,
either archaic or currently living,
the best way to explore it would be not to send it back from Mars,
which is very difficult, but send a gene sequencer to Mars,
sequence it locally, beam the data back,
and create the living organism on Earth.
That actually is doable.
And I thought Elon should certainly be interested in this because in the next phase of Mars
exploration, terraforming, finding out what organisms do live on Mars or not, if they
mutate on Mars and actually start thriving, send the data back, create a version on Earth
to study it here, and more rapidly terraform Mars.
He's like, you know, that's great.
He said, I can't take that phone.
Only half hour phone call.
One day that will be important.
Right now I've got to get a Falcon Heavy to fly or there won't be that need for me to be doing that.
So I'm like, I would love this half hour phone call.
He's like, that can wait a few years.
And it can, right?
And that remarkable ability to push aside all these interesting things when there's, I've got to get XYZ to ship or fix the problem.
And so fixing the gross margin problem back in 2008, getting a CEO,
which did not have to be himself in place and solving all the myriad problems
that were in place was battle mode.
And he would also lean on confidence and friends. So to be fair,
there were others like Antonio Gracias and others who really rolled up their
sleeves, got on the faculty floor.
He's a close friend.
Yeah. He's a close friend. Yeah, he's amazing.
So folks like that really come and prove
that they're some of the most valuable investors out there.
Antonio is happy to fight to support his friends too.
Oh, exactly.
I'll just say he's my favorite investor
I've ever met in my entire career.
No kidding.
So, I mean, catch up more over a bottle of wine about this.
But so we were, Antonio and I were in the Henry Crant Fellowship Program together at the Aspen Institute.
So we've had a chance to spend a lot of time together.
Yeah, great guy.
Absolutely great guy.
So two things come to mind.
The first is, and I'm sure I'm going to butcher this, but it's a quote attributed to Steve Jobs.
I feel like there are a lot of mistributed quotes.
I'm pretty sure this is accurate.
I don't think it's an Abe Lincoln situation
on the internet, but that innovation
is saying no to a thousand things.
I haven't heard that one, but...
Yeah, in any case.
The other was... He's also, by the way, Jobs was
very proud of, and that's what his greatest
contribution to the world, his greatest
invention, his greatest thing
on his deathbed. It was Apple,
the organization, and it was really the process learning,
coming back to something I was starting to talk about earlier.
He was focused on physical space design,
keeping the engineers and the marketing people,
thinking about where the bathrooms are at Pixar
so you have to walk by certain areas to get to them.
He was maniacal about architecting the way people communicate,
kicking people out of meetings if they're too big.
So he had an intuitive sense about team size long before I did.
If the people are over a certain weight class?
No, no, no.
No, I'm kidding.
No, no, no.
You don't want more than seven people on anything productive.
No development team.
Actually, five is the ideal number.
Five plus or minus two.
Boards of directors, development teams, creative groups.
That's one of the secret advantages of small companies is that they have less people and
they get shit done.
When it's a big company, it has hundreds of people and sclerotic layers of management that they've
lost the small team dynamic. Hmm. So I always like to ask about, and I asked about it with Elon,
uh, the, some of the tougher times because, or challenges, because it's, it's easy, I think.
And I explore this with, uh, lots of everybody who's on the show. I try to ask them about
how they, how they try to deal with
overwhelm or if they feel scattered, what do they do? And we talked a little bit about Elon. I'd
love to ask you, because you recently had an experience that a lot of people have in the sense
that I and many others get their turn as kind of the punching bag. If you're public facing,
I mean, you're going to run into things. And you had an experience recently that I'd love for you to describe if you're open to it.
And then I have some follow-up questions just about how you then reacted to it, right? Self-talk
and things like that. So maybe if I could just leave it open. Yeah. So yeah, maybe it's an elephant
in the room, but in the last couple of months, I have faced the most surreal experience of my career, which is 23 years of venture capital and many before that, all positive press experiences.
And then I faced a bizarre, almost autocatalytic, self-generating theme that I hosted a sex party with my fiance in Silicon Valley.
And at first I laughed.
I thought this was hilarious.
You know, as an ex-geek, you know, going out my whole life with, you know,
glasses and braces and what have you, like the notion.
I mean, my first date was in college.
You know, like I really thought that was hilarious at first.
And then it got a little more serious.
I'm like, wait, this is ridiculous.
And it really, the thing that's even more, it came, it derived from a book
that then came out in February where there's no such claim that we hosted a sex party, but it's
in a chapter about sex parties that other people had. And we just happened to be the only party
that has been anyone mentioned by name. And then, I mean, if I try to put a simplistic spin on this
or try to make sense of it, it looks like people just didn't read the chapter very carefully and
they blog posts or other like very sort very non-professional postings online
that, oh my gosh, the sex party was at Steve's house.
And I'm like, what?
Not only did the book not say that, it wasn't true.
And by the way, there's 150 people that attended this thing
that know it's not true and 10 of them go publicly on,
which is kind of a risky thing to do, say, I was at this party
and there was no sex.
Including Elon. And Elon Musk was like, this is kind of a risky thing to do. Say I was at this party and there was no sex, including Elon Musk.
He's like,
this is irresponsible journalism or something to that effect.
And he condemned the writer and like,
like,
and it's kind of bizarre because I know this author.
I've been on her,
you know,
Bloomberg television program many times.
She knows my email.
She knows my cell phone.
She never called me for a fact check,
which I didn't realize in book publishing today,
uh,
in what's ostensibly a nonfiction category, that the publishers do no fact checking.
That's just a fact now.
That's transformed from decades ago.
And they leave it up to the writer.
And the writer just didn't even try to see if it was true.
And more disturbingly, would retweet, even though she never said we had a sex party, she would retweet other people who did.
So some other publication in Europe would say, oh, the orgy. even though she never said we had a sex party she would retweet other people who did so some
you know other publication in europe would say oh the the orgy right so it starts to grow
the orgy at our house and she retweets it i'm like really you know this isn't true and i know
she knows it isn't true but she keeps retweeting it because it sells more books yeah and i know
executives for example who've been pressured by their pr people to say positive things about the
book because of her ongoing role as a bloom reporter. So you have this weird conflict of
interest when you want to sell books and salacious stories sell to propagate something that's not
true, even if you didn't say it yourself. And then turn around and use your leverage and your
bully pulpit on Twitter and elsewhere to gain support for your book because you know people
want to continue working with you and you're going to be the
journalist of record in the tech industry at one of the biggest news
organizations.
It's kind of unfair.
Yeah.
So when you,
it feels really horrible.
Yeah.
Well,
I was going to ask you like,
how did it,
how did it feel?
And what was your self-talk maybe in the short term?
And then I ask a lot of people about self-talk,
uh,
which I'm fascinated by.
Right.
So sort of the day of, let's just say,
when it ceases to be funny, right?
And then maybe, I don't know,
making this up in terms of timeline,
but like a few days later when you've had a chance
to maybe gather your thoughts a bit.
Yeah, so despite the initial burst,
almost like a defensive, aha, this is funny, you know,
and then when I really allowed it to sink in,
it probably took some number of hours,
I'm like, wait a minute, you know, like for example, allowed it to sink in it probably took some number of hours i'm like you know like for example there's 150 probably more in total but 150 that really
knew there was nothing there and they were there the whole time they had to explain to their spouses
and others like no i really wasn't at a sex party it's really embarrassing like those poor people
totally innocent um anyway and again not to condemn a sex party i mean i've never been
invited to one i've never held one i don't want to say it's a terrible thing let's let's just say if I haven't been to one, I don't want to be accused of one.
Yeah. Well, just to inject some levity real quickly. So I just moved to San Francisco.
This was a long time ago. And one of my neighbors said, oh, welcome to the neighborhood. You should
come over Saturday. We're having a party. I was like, sure, no problem. So I end up having a late
dinner. I'm like, okay, is it too late? No, it's not too late. Come on over. So I walk in, and I'm like, what's happening here?
People in various states have undressed.
And just in time to realize, oh, my God, I'm actually at a sex bar.
There's food served, but I'm fully clothed with a beanie and a hoodie on.
And then they go, okay, everybody sit down.
We're going to do a round of introductions.
And so I sit down. I'm like, how do I get out of this? Because there go, okay, everybody sit down. We're going to do a round of introductions. And so I sit down.
I'm like, how do I get out of this?
Because there are like 40, 50 people there.
And I did manage to scurry out and then say to my neighbor,
well, I won't name by name, but I was just like,
please, in the future, let me know.
Give me a heads up.
And I have nothing against it, but it's like,
let me know what's going on in any case.
So yeah, I was like, you're in the Bay Area, right? So it's like, I'm sure these things happen. I just, I literally never been invited
to one. It's not my thing. So, um, so I don't want to sound too preachy because, you know,
but it's just not my thing. And it does feel weird to have a room full of tech executives and,
you know, some of our closest business colleagues, you know, scores of them, um,
maligned in this indirect way. So, um I felt, though, is I felt really betrayed.
And it wasn't just the single journalist that I've highlighted. Like, wow, what happened to
professional journalistic ethics? Like, just fact-checking and caring about the truth. That's
one branch of disappointment. The other was a little more invisible. I'll keep this anonymous.
But there were a number of people I noticed who would immediately lend support to this idea online, like either simple things like,
you know, retweeting something without checking with me, you know, people who ostensibly know me.
That was really disappointing. So I felt betrayed by luckily only a handful. I mean,
a remarkably small number of people who just, and frankly, there was some of my least well-known
contacts. So these aren't close personal friends that are like, let's say,
other venture capitalists, let's say, just as a category.
On the other side, I was blown away by the outpouring of support
by people who do know me.
So a couple of coworkers of ex-employees that I used to work with
came out with blog posts that, in every case, it was after they published
that I even knew they were putting something together coming in my defense.
And it's like, female entrepreneurs of all types. You all types you're like no is anything but this happened at this
event um I'm gonna be eternally grateful for again when when time is really tough you you find out a
bit more about people's character and you find out who is really someone who knows you because
someone who knows me knows this is not true right and uh what's weird is that I thought that'd be
obvious for the
larger set, but at least the ones who really know me, they don't even need to ask about it. Right.
They don't know. Oh my God, dude, what's going on? This is crazy. Right. Yeah. Right. So what
prevented you, I mean, you had the, the outpouring of, of support. You also had a few people show
their true colors. Some people, when they get hit with something like that,
anything,
I mean,
I've had periods where it's like,
I remember this kind of hit piece came out on me and I'm not saying these are the same thing,
but like it's hit piece came out on me and it came out on my birthday at one
point where I have,
I have this annual gathering of my closest friends and it was through a
credible,
I mean a very well known publication that had not only,
they had contacted me for fact
checking via phone.
I had corrected a bunch of misquotes and then they ran it as is without making any of the
changes.
And it really bummed me out.
Like I was considering not doing any interviews ever in the future.
Maybe I'll have to make a number of changes to my life so that I'm not exposed.
And I think that there are certain ways you can mitigate, like always doing fact-checking email responses as opposed to...
Right, because then they can't deny you did it.
You always direct it to email.
I mean, there are a number of different ways that you can risk mitigate there.
But was there anything that you said to yourself
or that other people said to you that was particularly helpful at the time?
Let me think about that for a second.
Well,
the thing that jumps to mind is how supportive my fiance Genevieve was
throughout this.
I mean,
she's a fighter and she was at my side throughout.
In some ways it was incredible.
And I'm incredibly thankful for her support throughout this.
At the beginning of what you were saying,
the part that was going through my mind
as you were asking the question
is that one of the toughest things
and it relates to advice other people gave me
was the advice to not say anything.
The advice to be just mum.
I got advice from people who focus on PR.
I got advice from people
who've been through similar situations or worse,
have been accused of crazy things
or like crimes, right?, falsely accused of crimes, which luckily
I've never been accused of. And in every single case, like with like zero crack of,
there's another side to this point of view is like, you say nothing. You do not point out the
obvious flaws in these false accusations. And the research
supporting this is disturbing, but true, that anything you say, even definitively proving your
innocence, will only worsen people's perception of you at large. Just the mere recanting or
resurfacing of that topic to then say it has been decidedly proven false will make people think worse of you
on average now from from media perspective so in private conversations that's not the case
and i've asked psychologists about this i don't know all the studies like real clinical slash
science driven studies show that you do not want to say anything even to prove your own essence so
that's horrible yeah right it's like that's where you're torn up with all the virtual
conversations you'd like to have with the people who've done you wrong with the media it's because
you know you can set the record straight like i i wrote pages of stuff that i never used yeah like
let's just set the record straight like i could in my mind played for months would play through
you know well here's what i would say that would just either a clear it all up or B get back at the person who I know is being dishonest to prove they're
being dishonest. Right. So you're like, you know, fess up. Like how about you own this
one? So that is the most difficult. I really have a hard time with that. Cause in every
aspect of my life, I don't have to do that. Right. You can speak openly about like, I
disagree with you. Well, that didn't really happen. Or that's a science-based fact, you know, or something.
As an ex-scientist, I hate that.
Well, so it seems like this, I mean, you were able to withstand the flack very well.
If you think back on, it could be at any point in your life, but has there ever been a particularly difficult period for you?
I mean, that you know
i mean my whole high school i could say but that was a long retracted series of pain of just feeling
insecure and like that was a late bloomer i mean i can tell you about tough times but there wasn't
like a shock to the system there wasn't like um i mean i was deeply i mean hurt when my dad died i
mean that that was tough but it was something that's life.
It was a natural cause.
That qualifies, though.
But it was tough.
Yeah.
I mean, remorse.
And so I've gone through some tough things, but nothing that was quite like this, which is, wow, that really, someone did me wrong.
Yeah, for sure.
I've been betrayed, as opposed to, yeah, life has its cycles.
And I can feel sad about the passing of a dear loved
one but it's it's a different category i think yeah no it's totally different categories but the
i'm interested still in the coping mechanisms or the the thinking that goes with it so when your
dad died uh and i'm sorry for your loss um it's hard for me to imagine. Uh, but what was most helpful during the period of grieving or
recovering from that? It wasn't, I didn't have a playbook of what to do and what seemed most
natural and it may have been the habit of mind was to focus on my mom and helping her, uh, who
survived him, who was there at his side when he passed, of a heart attack.
And so it's one of those things where you're like,
wow, you're trying to revive him, you're trying to call 911.
I was like, my heart went out so much to her and how her situation was worse than mine in a way
that that consumed almost all my thoughts for some period of time,
dealing with, I'm the only child in that family,
dealing with what needs to be dealt with.
I went into sort of almost non-emotional operations mode.
And it may have been sometime late that night or the next day that I finally was, I allowed myself to cry and really
face what I had lost. Part of what gave me incredible solace is perhaps some wisdom I
could pass on to others who worry about parents who go. And I know Tim Urban and others have
written some wonderful pieces about, you know, think about your parents. If you're anyone near could pass on to others who worry about parents who go and i know tim urban and others have written
some wonderful pieces about you know think about your parents if you're anyone near our parents
generation like how many days do you have left with them yeah the yes the tail end yes everybody
should read it absolutely and it was recommended to me just as a quick side note by matt mollenweg
mutual friend favorite wonderful person who also lost his father not too long ago
and uh he recommended it to me before it happened. Exactly. So maybe the thing that I took solace in that I'll share for others is
it's not what you do in the weeks before someone passes that really defines your relationship.
It's what you've done over your life. And so I had been going to the TED conference. I brought
him with me. It was one of the greatest joys of his life for years prior. The fact that we had
all those weeks together, sort of these one-on-one times of intellectual pursuits and it's in a way almost to welcome into my world like take dad to
work day in a sense in this sort of sort of virtual world of like ideas and science technology um when
he he went through his uh he went through a pancreatic surgery procedure and uh uh just
around thanksgiving and came out of it and i was told by the nurse who first saw him when he came out of it was that,
cause there was a chance he wouldn't make it even through the procedure.
I said,
I get to go to Ted again.
It was like the first thing he said.
I was like,
Oh my God,
that's,
that's,
that's amazing.
And so hearing that,
then,
and then he had complications a few weeks later that he passed from,
but just knowing how much that meant to him and how much time I did get to spend with him purposely was really took the edge off. Like if we were
estranged, if I, um, was at odds with him, then I'd really, I think be torn up with guilt of having
not come to closure and we had nothing. I mean, he's my hero. Uh, we've, I've only had positive
thoughts about him throughout my life. So that made it easier ironically to lose the guy that
I had the best relationship with.
Yeah.
I mean,
this is,
as you said,
it's part of the cycle.
I'm certainly not looking forward to it.
I mean,
people have asked me like,
what do you fear?
What are you afraid of?
And there,
you know,
there are certainly things,
uh,
not,
not as many as one might expect.
I mean,
I don't want to be eaten by sharks or anything,
but I don't spend a lot of time dwelling on the fear of that happening.
Statistically unlikely,
but watching my parents get older
and ultimately pass away is something that I think qualifies definitely something that occupies my
mind. And I owe Matt a huge debt of gratitude because he led me to the tail end. I read the
tail end and that led me a number of years ago to start taking extended trips with my parents
twice a year. So at six month intervals, we have not just the trip,
which is usually,
let's just call it two to three weeks,
but where I usually take them somewhere they haven't been,
but also the entire period in between during which we can look forward to the
trip and plan the trip and talk about the trip.
And that anticipation I feel like is sort of 70,
80% of the enjoyment of it. it. And so I owe Matt a huge
thank you. And he recommended a book to me. I haven't yet read, but I'm hoping to soon,
which I believe is on grief and grieving. And he's been on the podcast. If people look up his
last name and grief and grieving, I'm sure the correct title, if that isn't, it will pop up,
but he recommended that everyone read it even before passing of loved ones. So we talked about Matt Mullenweg. I pinged him to ask him what subjects or questions might be
interesting to explore. And one of them was parenting. So it's, it's a good segue. How do
you think about parenting or do it? Maybe doing it differently is too awkward a question to answer,
but what are some of the
things that you think are important in parenting? Well, you know, we don't really get manuals on
how to do it. People, young parents and first time parents are sort of thrust into it and you
find your own way. The thing I, the only thing I did to prepare for being a parent was to read
scientists in the crib by Alison Gopnik. It's not a parenting book.
It's basically about the neuroscience of infants
and up through two and three years old
that made it fascinating to study.
And I mean, literally this incredible creature
when they were pre-verbal,
it sort of created a bond that some dads lack,
I think when they don't have that physical connection
and you'll say in nursing or what have you
that a mom might have. And yet to marvel at this creation that is in front of you,
things like how they pick up language, how the vision system develops. It actually gave me,
I'm going on a strange rat hole here, but it gave me strange experiments around pushing the
bassinet on the first day of life under a light overhead that was an L-shape, and the baby's eyes
would open immediately every time it went under there because you could actually see it through the closed eye
and any edge detection just fires up the brain so it's like if you have visitors you're like hey
watch this pop the eyes open um and then during phoneme development meaning learning a language
practicing buh buh and puh puh sounds because it's like it's sort of we take it for granted but we
learn how to speak by watching others like what are you doing with your lips to make that sound
right so it made young childhood development easy then i got into my groove which
is like my power alley which is playing with like kids getting down at their level whether it's
legos or blocks or whatever and just exploration and fun so what i loved about being a parent in
the early years was an excuse to rediscover mindstorms nxt or first legos in general then
mindstorms which got so much better the toys have gotten so much better, the drones and everything, right?
So when the kids are older.
But basically, playing with kids, to me, is super invigorating.
And metaphorically, I think a lot of engineer scientists
and people close to that field, like even venture capitalists,
would do well to try to be creative like a child,
to engage like a child does with the world.
Well,
in that childlike wonder.
So yeah,
not to interrupt,
but this,
this brings to mind and just for long time listeners,
the reason that I'm not going to ask a lot of my rapid fire questions that I
normally do is because Steve,
you're kind enough to answer a good,
a good number of them in my last book,
tribe mentors.
But in that,
I asked you what you would put on a billboard,
and you said, celebrate the childlike mind.
Yeah.
So, I mean, I don't want to interrupt the discussion of parenting.
Right, it's almost like a mantra that came out of parenting,
which is I could see how, and then this is something, by the way,
that harkens back indirectly to this book, Scientists in the Crib,
that babies are like scientists.
They form conjectures and hypotheses.
They test the world.
They're putting things in their mouth.
They're playing with everything.
Sometimes it frustrates a parent.
But when you see them as scientists doing experiments
and learning how the world works from a sort of boot-up phase,
it is metaphorical for what we lose oftentimes
after many years of traditional education
that can beat the creativity out of you.
And I think the best engineers and the best scientists
have that kind of a childlike
mind. You can see it in the writings of Feynman and even Einstein and Newton and others. Like
Newton, I think once famously said, I felt like nothing but a child playing on the she-sore.
That there's something deeply resonant about seeing the connectivity and things as a child would, and avoiding the strictures
and mental ruts that academic disciplines foster and job sort of, uh, tracks.
I think about discipline track.
Those are both two things I don't like.
I'd rather have less discipline and less tracks, right?
I'd rather be exploratory and creative.
And so, um, I found children to be a wonderful opportunity.
And it's such a win-win.
You're connecting with them, you're mindful, you're present.
And that later rolls into reading with them.
And I spend a lot of time and try to, whenever I'm with them,
do what they like to do, right?
Engage with them in the kinds of toys and things that they like
and then push that a little further with all kinds of,
how should I put it, you know,
tech-infused adjuncts to what they might normally be playing with.
We probably don't have time to go into it right now in this conversation,
but where can people learn about your rocket building?
So I did a short TED Talk on the joys of rocketry.
Yeah, I think it was called the joys of rocketry.
So ever since my son turned three we started
launching model rockets i in the story there was i just went to a local toy store back when they
had them um you know a physical place and saw this estes rocket kit you know ready to fly i'm like
wow i sort of remember rockets when i was little i wasn't that into them i built a couple um and so
we did this and to make a long story short i found a mentor that could teach me like you know you can
get really bigger engines and bigger rockets to, you know, to
the present day.
I've probably launched thousands of rockets.
I 3d print these designs to my son and I've been working on this.
We go out to the black rock desert every year and launch like really big things going well
past supersonic speeds, uh, routinely, um, launching large rockets, the rockets he could
fit inside, um, as a, as a hobby.
That's by the way, where I first met planet labs was out in the desert launching could fit inside, as a hobby.
That's, by the way, where I first met Planet Labs was out in the desert launching rockets.
No kidding.
Yeah, as an aside.
So occasional good business comes out of it, too.
But most of all, it's this incredible hobby of making science real. Like when something fails to launch or explodes on the pad or comes back in because the parachute didn't deploy properly,
it is just viscerally exciting.
I don't know. I just can't really put my finger on why it's not universally
exciting to me. It just feels like something everyone should do a little bit of.
So talking about making science real, there were, there were a few, uh, tidbits that I pulled from
one of your, your indices on various talks and, uh, they were just seemed
like fantastic attention grabbing headlines at the release. Not intended to be that, but I was
like, you know, I'd be interested in hearing the answer or just a little bit of elaboration on this.
One was drones and how to eliminate the TSA. So what's, what's the short ish. It doesn't have to
be super short, but explanation of what that means?
Sure.
And so the drones thing is peripheral, but how to eliminate the TSA was an epiphany I had back, I think it was around 2005 or maybe earlier, maybe 2003.
Post 9-11, TSAs, you know, in full effect, doing all kinds of crazy things.
I think they just implemented the shoe thing, you know, for the first time.
And I met this sort of brainstorming effort with them where they gave us the challenge, you know,
how can we rapidly or radically streamline airport security operations to get on the plane sooner?
And this was at the time looking at 18 years.
I don't know why 18 years.
Maybe it was 2002 and this would be 2020. looking out 18 years. I don't know why, 18 years, maybe it was 2002,
and this would be 2020.
Maybe it was 2002.
And so I came to that.
I think I was the only tech guy there.
18 years, that's a long time to predict things.
We'd invested, by the way,
in some airport security technology stuff,
but I didn't really talk about any of that.
I was like, 18 years, that's going to be perhaps 18 doublings of Moore's Law,
which would be 256,000 X compute power. Hmm.
What might someone do then that they couldn't do now? Well,
autonomous flight, it's like, this is a little bit of a way,
as long before autonomous driving or autonomous flight or drones was a thing.
Like those words didn't exist. Right.
At least not in the vernacular of products. And I said, well,
there's no question that we could have autonomous flight by then,
18 years in the future, by year 2020,
like autonomous planes,
because we already can today, right, by the way.
Airbus and Boeing, every one of those planes
can land better than the pilot could and take off.
Everything but taxiing is easy
compared to autonomous driving.
Any case, no one else was on that page.
And I said, well, wait, do you realize what happened?
Is there no cockpit?
You make that a really nice first-class lounge.
The plane can't be used as a weapon, right?
So why have any security gateway, right?
So just what you could do instead is go in with some biometrics.
We know who's on the plane, have video surveillance on the plane as the trade-off and bring whatever
weapon you want on the plane.
This would be a really bad place to go kill 200 people, right?
Because you're going to get caught, right?
If you're a terrorist cell, you will get caught.
If you can't use it as a terrorist weapon, then why have the T at all and then there was the well wait will it really work and it will to
have autonomous flight and we should we should be doing it today with today's technology no doubt
about it and you could telematically operate at each airport for the taxi part if that's really
so hard um but i don't think that's that hard and then you could go a step further say okay
what about bombs you know maybe the plane falls out of the sky. Your luggage could fly separately in an autonomous thing from the plane itself.
You'd have a smaller luggage-only plane for the actual cargo part.
You could have smaller planes.
The whole design space starts to change in terms of what the optimal design is
if you're not amortizing a pilot anymore in terms of that operational cost.
And you could have multiple flights where there was a single one before.
Now there's even less people per plane and more flexibility in your routes all this unpacks and i asked them
like have you even calculated the economic impact of the shoe policy and they didn't know what i
meant like well you just take like how much time did i just add to the queue of the average traveler
times the average salary of the average american and just an economic deadweight loss like you
know and part of what i tried to show them is that the immune response of a system is often worse than what kills you not your pathogen right so it's often our own immune system
that kills us literally as the method of death and i said wait how long till someone like puts
a battery on fire are you going to keep the laptops and cell phones off the plane do you
realize the economic impact of that and they don't want to hear it i'm glad that hasn't happened
quite yet but i'm like that's what the terror cell should be doing to cause the most harm just
like have one yahoo make a half assed attempt to light a battery on fire
in a plane.
And now look what it'll do.
Like,
I was in a flight from,
I want to say it was,
I mean,
I was in a far flung place,
but I think it was Uzbekistan to Istanbul or Istanbul to London.
It was one of the two.
And we actually had to surrender all of our laptops and it created the amount
of confusion and congestion
and craziness that that created was just unbelievable yeah yeah so the the end of the
tsa that's right wouldn't that be wonderful how do you how do you how do you budget as a technology investor for regulatory or political opposition from
incumbents,
right?
Right.
And you could look at,
uh,
I mean,
many different examples of this,
whether it's,
uh,
lobbyists or extremely powerful unions of various types that would be
strongly,
strongly,
strongly incentivized to not allow something like the tsa to yeah no pilots
unions i mean some people would point out the uh the the usual like well you got a bit of an issue
here um so in the past in the 90s especially when the internet was like you could just do internet
for a while and that was fine we had the mantra to never invest in a regulated sector or certain
and still to this day try not to i try not to invest in anything that requires any law to get passed in order to be in business.
Right.
The one exception is when all-in on autonomous driving, when the product is currently illegal, but we know it's going to become legal.
I fully level five autonomous driving.
But with that exception recently, in the old school, we not only tried to avoid regulated environments, we tried to avoid if you had to deal with in any way as a customer or partner
with,
you know,
utilities or the government or in any of that sector.
But I think frankly,
that left a lot of large sectors just plump.
Like a lot of entrepreneurs were avoiding them like the plague.
So when Elon opened our eyes,
it says you can actually take on what might be perceived to be the most,
uh,
non-market if you will,
uh, you know, or non-market if you will uh you know
or non-market factors not like the best product doesn't necessarily win like the military
industrial complex right you can take that on head on and just win with a better product
right and similarly going up against regulated utilities with solar cities and like sort of
distributed solar solution and yes they're fighting with every dirty trick you can imagine
right they're trying every angle but sometimes there's just such a compelling advantage because there's been no new entry for 25 years.
They haven't faced a competitive threat in their institutional lifetime.
They really don't know how to behave in response.
So you have, on one hand, yes, they'll try to do dastardly things.
And I don't know what to say other than you just kind of hope that enough of normal democracy will flourish that you can overcome that and not have critical wounds.
We'll see but on the other side you don't usually know like when i was in software investing as a primary focus you don't usually find opportunities to make a hundredfold or a
thousandfold cost advantage in a product but you do in some of these areas because they literally
have faced no competitive threat for so long they don't even know what it's like to compete
they take like um
the aerospace industry there's a number of chinese ministries who early on when spacex
gave their pricing for the falcon 9 they said those prices are not real we could not compete
at those price points even if we had all western technology like it's game over and other u.s
competitors said well we basically have to shut down our product lines i mean like imagine if
some competitive oracle or microsoft said we're going to come out with something.
Like, oh, yeah, you're right.
We better stop selling Windows.
We're just going to not do databases anymore because that's better.
No company responds with, we're shutting down our entire product line.
And we were the monopolist prior.
We were the thing.
And the only caveat is they say that we're shutting down our product lines but government you got to have
another company so give us four billion dollars we'll build a better one we can do it we can build
and give us four billion dollars like we forgot to innovate for 25 years but now give us a pile
of money we'll start right it's wild yeah i've never seen anything like it um so one thing that we chatted
a little bit about before recording that i wanted to ask you about uh is printed organs and synthetic
meat so hopefully not in the same dish hopefully not in the same dish well you never know you know
the organ meats the whole nose to tail yeah but uh in this case um you'd have to i
suppose imagine the exterior would be would be a figment of your imagination uh in the case of
synthetic meat but can you where are things currently with synthetic meat and where will
they be in the relatively near term yeah and why is it important for that matter i think it's that's
a great question so um and the reason i think it's great is i think it's one of the major tech
themes or factors that will affect a lot of people's lives over the next 10 to 20 years.
And not everyone's fully aware of it yet.
And it's an inevitability.
So back when we were talking about these inevitable futures, like all cars will be electric, all vehicles will be autonomous, this is one of those.
We will not slaughter animals to get meat.
And the question is, is that 50 years out?
Is that 500 years out? But just like we won't burn oil and gas 500 years out, is that 50 years out? Is that 500 years out?
But just like we won't burn oil and gas 500 years out, there's like, there's no way we would do that
500 years out, especially not in small internal combustion engines that we won't slaughter a cow
to get a steak. And so the, the insight occurs when you realize first, it's a much cheaper and
efficient way to grow the product you need without the whole cow. Like you don't need the hide. You
don't need the methane production. You don't need the hide. You don't need the methane production.
You don't need all the inefficiency that was an artifact of biological evolution.
You don't need the land use, the water use, the energy use.
You can cut all that somewhere between 10 and 100x, all of those factors.
Which, by the way, for the listeners who don't know this,
about a third of all usable land on Earth goes to meat production.
So this is the grain that gets fed to cows and pigs and chickens and the land that those animals live on. So like a third of all usable land, it's astounding,
right? It's like one of the biggest water problems, the biggest methane gas, which is one of the most
serious greenhouse gas problems. It's sort of on par with the whole petrochemical economy.
Or on other hands, if you could say, I will get rid of oil and gas forever, or I'll get rid of
meat production, you'd be better off getting rid of meat production in the short term in terms of greenhouse gases and the environment.
So pretty big deal.
Okay.
So why is this possible?
There are two major branches of companies that are trying to solve this.
One branch is to replace meat with something that's not meat, and I applaud those efforts.
It's a little bit more of an engineering challenge to get it past the consumer, and each product is its own engineering.
Each and every product is challenging.
Make the duck taste like duck,
make the chicken taste like chicken and have it not just be like,
you know,
sausages and hot dogs,
but actually filet.
If you want to take on the whole core of the market.
So that will make a meaningful impact.
And it'd be important.
It's just going to be slow moving because of how hard it is to do each
product and to make it anything passable is challenging.
Extremely hard.
I mean, exactly. I've tried a lot. People have been trying every which way to do a veggie burger there's big breakthroughs recently by using heme and um plant-based heme just for those of
you who are like impossible that means you get a veggie burger that blades basically exactly
exactly they found a root of soy plant that has a molecular cage that holds an iron atom in the
center that's called a porphyrin that's the same molecule kind of structure as we have in hemoglobin that makes your blood red that makes it you know
turn color when it gets out of your body um that makes you're right steak turn red that makes it
taste the way it does that makes it barbecue the way it does the way it browns when you all those
things you put in a plant right you can also put it by the way you can make chicken or red meat
it's kind of fun but anyway um that's the plant-based approach a lot of
engineering a lot of effort a lot of money per product the other approach the one we invested
in called memphis meats and others like that says let's just make steak let's make chicken let's
make any of these products and like not just a substitute make the exact same thing but don't
grow it in a cow so it's more of a change in the manufacturing method quite simply all right do
you have the cow making the steak or do you have it in a lab now how do you make it in a cow. So it's more of a change in the manufacturing method, quite simply, right? Do you have the cow making the steak or do you have it in a lab? Now, how do you make it in the
lab? Well, the team came from cardiology and other medical backgrounds. They have people that have
done work in stem cell biology and people have worked in the whole synthetic biology area. And
it's pretty straightforward to grow cells. You take stem cells, you can induce them to be
pluripotent or induce them to be immortal, basically. And you can just grow an infinite
number of these cells that could become anything they could become skeletal muscle they could
become nerves they could become skin and the way you differentiate them into skeletal muscle which
is like our muscles and our arms is you put them on a scaffold that causes them to differentiate
into that kind of thing a scaffold that is um it's an edible um gelatin like thing kind of you
know it's basically some other food products. Like we have collagen and other stuff.
You have the scaffold, the things, aerogel.
The cells differentiate and they merge together into these long fibers, just like our muscle cells.
So what were formerly discrete standalone cells form into one long multinucleated cell.
It twitches.
It does everything like a normal muscle.
It is a muscle cell of that species where I have tasted the duck most recently.
So it's a muscle cell of that species where I have tasted the duck most recently. So it's duck muscle.
And over time you can add the irregularities of sinew and all this.
Right now it's just like a perfect cut of duck muscle.
You know, the mouthfeel, everything is just like the same thing.
Everything's a filet mignon.
Exactly.
By the way, in the future you can make it healthier.
You can make it all omega-3 rich oils.
You could like tune things. But let's just start with a simple, don't confuse the market with no it's it it's not turducken it's turkey or it's duck you're right
it's not a blend but you imagine blending is like a simple thing there's no reason you couldn't do
infinite blending like blending a wine to make it just the right mouthfeel just the right whatever
right so but in the near term let's not jump ahead of ourselves it's just a substitute
and you can do this in small like you know like a chinese shipping container kind of
thing so you could put this near the point of consumption you could have this in urban areas
you're not shipping meat all around the country it's growing the steak you know sort of to order
the end cost point should be much much lower and so to me this had one of those sort of lightning
bolt moments of this is the inevitable future there's no technical risk that says this couldn't
happen there isn't like we have to invent something that hasn't. There's a lot of system
engineering to optimize it, the feedstocks, you know, whatever. That's, you know, just building
the right reactor size. It's going to take some engineering, but it's not going to take
breakthrough science. It's the same epiphany that when I first rode an electric car, when I first
had an autonomous ride early on with the Google ones, you know, the old Priuses that they had
automated, it's like, this is the future. Like you could, the, the old Priuses that they had automated.
It's like,
this is the future.
Like you could,
you could just see it like a clarion bell ringing in your head.
And then a few implications started to hit like,
wow,
this will transform the world in a lot of ways,
the amount of land and resources and real estate plays that relate to meat
production today.
Not to mention,
Oh,
mad cow disease,
influenza,
H1N1,
all these other things that we don't even,
like those collateral damages of the food industry.
We haven't even gotten to that.
You can see how we'll get from here to there, that the buyers, the largest buyers of meat,
would absolutely like to diversify their supply chain so they're not vulnerable to influenza or mad cow
or any other disruption to their supply chain.
You can see how they're going to want to feather that in.
So, by the way, Tyson and Cargill, two largest meat companies in america invested in this company as well um
as in the series a with us and um but then i realized something about myself i realized for
the first time something where my future self will condemn my present self as immoral yeah right so i
know that 50 years from now once i'm eating the bacon and steak that has not killed an animal in its production, will I be able to visit a slaughterhouse for the first time? I won't do
that today. I like eating meat so much that I refuse to go visit a slaughterhouse. In fact,
of the USDA meat inspectors, 99% of them become vegetarian. They don't start that way. If you see
how it's made, you wouldn't eat it. And yet I won't do that. And when I say moral, I think our humanity circle of empathy expands over time. You know, first it was,
you know, family unit and the tribe and the nation state, then maybe global citizens. Now,
I think the interspecies, if you will, empathy is inevitable trajectory where I would welcome
that. That would just be more thoughtful about other sentient organisms and
their wellbeing that we just look right past today. It's kind of like being a slave owner
in America back in the 1700s. The economy depends on it. I don't want to ask questions about how
those slave ships, like I'm sure slave owners didn't visit slave ships. And in the few that did,
we're like, Oh my God, we've got to change this. Right. You just don't want to look.
And when you had the, once you have the economic alternative that doesn't have any compromises,
it's not like, oh, it's not really bacon or it's not really steak.
It's the same thing, just no animal died.
Then you'll have the moral shift, I think profoundly.
What is the current state?
I mean, what products do they have?
They're still in development because of the cost side at scale.
So when I mentioned the challenge of the plant-based substitutes is engineering something that people won't mistake.
I mean, they taste as good.
That's the key engineering challenge.
Here, the whole thing is just cost.
Because you can make something that's indistinguishable.
It just costs too much right now.
And there's three vectors of making it cheaper.
Two are like total gimmies and one just engineering.
The gimmies are just making a bigger plant.
So if you brew beer, if you just have a one liter facility on your desktop at home and
you're amortized the cost of your home to make one liter of beer at a time, it's going
to be expensive liter of beer, even if the formula is the same as a huge production plant.
For sure.
So scale.
The second is cheaper feedstocks.
Just feed it something other than the very, very expensive serum they're using now in
R&D purposes to minimize variables. They're using grade inputs to the sort of feed the cells if you
what do they feed them it's like a glucose mixture with amino acids it's like a serum like a blood
serum it's kind of like what you'd find in your blood to make your blood cells live yeah wow so
uh it's a variety of stuff that's used for very research purposes but there's no reason it couldn't
be but just the reason it doesn't exist there's no market for right you know food grade yeah uh you know plant-based feedstocks that cells
can grow off of um and now we have a good reason to do that yeah and then the third is just uh
various engineering um optimizations on the cells and the mixtures and and like what combinations
of cells do you want to try to boost the fat content of each cell or have separate muscle and fat?
Do you want to have it all be like one bite does all or do you want to have two different types?
Well, I mean, a few thoughts occurred to me as you're describing this.
The first is, would this company ever utilize the technology to produce human tissue
for regenerative medicine or other purposes.
And then I thought to myself, wow,
you could also, you could become a moral cannibal
if you wanted.
Like you could produce,
not that you would want to produce human burgers
and eat them, but you could ostensibly do that.
But that was just more of a thought.
I was like, wow, that's good.
Well, you could also,
a small donor to Revive and Restore, which is trying to bring back the mammoth and extinct species so
you could go back to have the mammoth that's true that's true without growing the mammoth yeah that's
right yeah well probably a little gamey i guess it's really gamey yes the the brand burger
but is that maybe just a distraction or i don't know the technology well enough to think of it
from a from a from a uh from a medical, human medical perspective.
No, it is a good question.
In fact, the first sort of clean meat or alternative meat company that I came across was using, ironically, the reverse sequence, which is it spun out of a company that was doing organs.
They printed bladders.
There's a kid I met who's 18 years old.
He's lived with a grown bladder for many years now.
But that was more like a 3d printer so when you're growing a specific organ that needs to be
functional it's super important to get a lot of the details right um a chunk of skeletal muscle
you know what you know if you just take it from the centerpiece versus the end with sinew you
know there's variation if you want to make it function like a muscle right the connection to
your sinews and what have you is important.
If you're making ground beef from scratch.
If you're doing just a chunk of meat out of the middle, it's just a chunk of meat.
So you have much bigger challenges with the printed organs
that lent itself naturally to a 3D printer kind of approach,
and it works wonderfully for some organs.
They've been growing kidneys and some of the connective tissue stuff
around reconstructive surgery for the face and what have you.
But it's slow.
It's also a great example of personalized one-to-one market,
like you want to grow cells that are compatible with your body so that they would source your stem cells to grow your organ for you.
And it's kind of a different approach in a number of ways intuitively
from what you want to mass produce for consumption,
where you could just have, who cares where the cow,
it could all be the same cow clone that you're growing the beef from,
whereas every human implant wants to be immune compatible with what you've got.
So the spin-out didn't make as much sense to me to say,
well, let's try to produce metric tons of meat using that 3D printer,
in any sense of a 3D printer.
I'm sure they're going to figure out some way to scale that up,
but it just felt like to me there was a definite technology risk there to just,
I couldn't see the hand waving or even says,
why is that going to get a thousand times better?
It could,
but I don't see why it has to,
it might not.
Whereas this other thing,
growing cells in a vat inherently scales.
It's like,
just have a bigger fat.
It's like,
it's 3d to start with.
It's not a 2d layering.
There's something about the manufacturing method.
I guess it's been borne out in things like brewing beer and in a variety of fermentation tasks where you kind of understand how to generate metric tons of stuff with a fermentation process.
For people listening, like myself, who are not particularly – I'm being generous – not technically trained, I'm certainly not an engineer by any stretch who want to make themselves more
scientifically literate. Are there any books or resources or approaches that you would recommend?
Yeah, there's two things that jump to mind. One is the general purpose overview of what's
important at almost like a survey level, where if you're just a business executive and you want to
make sure you're not blindsided by some development that may be relevant, but not be a practitioner.
And then there could be a question of, well, is there something that, let's say you're a former autonomous vehicle driver and now you're looking for the next thing.
What might you want to study to engage in the economy as a practitioner?
And there are some areas that are more, I think, easily approached than others. So first, on the overall survey, I think there are some writers who do a good job
bringing you with a sort of overview mentality
to what's really going on in the world.
People like Kevin Kelly and maybe Matt Ridley
and maybe a few others like this,
going back with Hofstadler and Goodell Escher Bach,
there's been a variety.
But I might highlight, let's say, Kevin Kelly
because the single book that's had the most influence on me
in my entire life is one of his earlier ones
called Out of Control.
And it really started my lifelong fascination
of the biological metaphors in technology.
Everything from all that stuff we were talking about earlier
about cellular automata and iterative algorithms
and evolution is itself an iterative algorithm.
The power of evolution, the power of genetic engineering, all this stuff.
So he was ahead of his time.
He wrote this book last century, and it recently got translated to Mandarin.
In the current day, it's probably one of the most popular books in China today,
even though he wrote it decades ago, because it's actually very relevant today.
So that would be a good starting point, I think.
It segues into the technology that either as a practitioner or just, you can read about this. Um, if you just direct yourself,
either simple Google searches or there's, I don't know if there's a particular book I'd point out
just to learn about deep learning, learning about neural networks. The reason I say that is
I've never seen a greater demand for a technology and a scarcity of supply. Like the salaries being
afforded to engineers in this area are out of
control, you know, half a million dollars for beginners.
Who are some of the more credible thinkers or practitioners who talk publicly
about deep learning?
Let me think. Yeah. I'm trying to get, there's a good overview there.
The places, well,
I know that Coursera and some of these places are trying and,
and Sebastian Thrun's Udacity are trying to do deep learning courses and such.
And I haven't taken those, so I don't know how good they are.
I would imagine even some of the very technical people have given non-technical talks, whether it's at Google or elsewhere.
I would imagine some of the thinkers that might be in their day-to-day work,
way too technical or specialized have probably given.
This is a tough one.
Maybe for your show notes, I can try to come up with some.
So part of the challenge I had is because I started a PhD in this,
I didn't seek the generic ones.
Right.
And I've been reading ones.
In the back of my mind, I'm like, well, was that too technical?
But I bet you I can dig some up.
Yeah, sure.
And it may sound self-serving, but I've tried to give some of those talks.
Yeah.
And when I go to conferences a number of times there's a real dearth of other people doing that same summarization but i would say that uh the group out of canada so everything from
hinton to yashua benjo to andrew eng who's coming back coming back to the us in his case
they are both the leading edge of R&D and such,
and they give really good talks.
It's just not all of them.
Some of them are deeply technical.
Some of them are overviews.
So I'll try to find for you some examples of talks they gave
that are for the average person.
Perfect, perfect.
So that's what we'll do then.
Oh, and the last thing I want to say,
but if someone actually wants to get into it,
is it's actually remarkably easy to learn.
When I said it's weird labor market arbitrage is i don't think it takes more
than six to eight months to become really a domain expert in this and you don't have to be
spectacularly good at computer science before you the background is it's just so different from
normal computer science yeah that arguably a new entrant has a great opportunity to just learn how
these things are trained and forget about normal computer science.
And you know,
I can,
uh,
I can say a few things in response to that.
The first is to recommend people check out.
So we talked about Tim Urban a little earlier and the tail end and so on.
So I had Tim Urban on this podcast and I asked him how he got up to speed on
topics and he went through his exact process.
Yeah.
Yeah.
So it's,
you know, he just calls, he just calls the guru on the mountain exact process. Elon. Yeah. Yeah. So it's, you know,
Elon just calls you.
I call the guru on the mountain.
Just calls Elon.
Uh,
so the,
for those people interested,
if they just search Tim fair show,
uh,
Tim urban,
that'll pop right up.
And he,
he spends about 20 minutes talking about exactly this getting up to speed,
which,
which would be,
I think helpful for a lot of folks.
Uh,
and then in the show notes at Tim dot blog for slash podcast,
you can just find this and we'll have some additional resources for people who
want to,
including myself,
dig into this and learn,
learn more.
Have you ever given a kid,
this will be maybe the last question or second to last question.
Have you ever given a commencement speech?
Oh,
funny.
You should ask once for my high school and it was the most terrifying thing
I've ever done.
Like,
like I love public speaking. I did debate back in high school and when was the most terrifying thing I've ever done. Like, like I love public speaking.
I did debate back in high school and when I'm speaking to an audience that's
somewhat similar to the audiences I've spoken to before,
check if it's on subjects I've spoken about before,
check.
This is my power alley.
I don't mind that.
Oh my God.
Trying to be relevant to a bunch of 18 year olds.
Uh,
wow.
That was tough.
It was back in Dallas.
Yeah.
But I did that a few years back.
What did you talk about?
And maybe if it's broad, what did people respond most strongly to of what you told them?
Oh, I can actually give you show notes.
I managed to keep a copy, and someone even translated it into Spanish.
Oh, amazing.
Great.
So I'm trying to remember what it was.
I was trying to – well, here was the advice I got that really helped, was think about
when you were their age.
And the more time I spent thinking about what life was like for me as a senior, because
I went to that same school, it all sort of clicked into place.
The, what do I want to do with my life?
What's going on in the world?
And sort of weaving what I was learning from Rich Capital and all the amazing entrepreneurs
that I was seeing to convey to them, like, wow, you are entering the most exciting period in human history.
I shared a little bit about things we spoke about on this podcast, around things going on in
synthetic biology, things going on in AI, and what have you. Each of these areas is so rich
with opportunity. I gave them some general advice about just thinking about your career as a pursuit
of passion, thinking about what you're uniquely good at
that no one else in your random walk through life may have done,
and to keep that in mind as you hopefully infuse
with a bit of technical open-mindedness and creativity
and childlike mind,
an exploration of what you want to do,
that it's no better time to be entering the world
and trying to make a difference.
I try to encourage them a lot to think entrepreneurially,
to think about being change agents for the world, that everything that history
books we've written about is some new entrant entering a field they didn't know much about prior
and encouraging them that this is what increasingly defines the world we live in.
You know, one question that somebody posed to me when I was considering the question
or considering unique strengths. I was like,
I don't know if I have any unique strengths. I do a lot of things kind of well, but I'm not sure.
Maybe that's it. Maybe it's the pattern matching across those. And the question that they asked me
was, what do you find easy that a lot of your friends find hard? And I was like, huh. And that actually ended up being a very helpful question
for somewhat indirectly landing on the strengths
because I had a lot of trouble with that.
So maybe folks find that helpful.
Yeah, because everyone does have some element to that question.
And they also have something they've done that,
back to that early question when I was entering venture capital, well, how am I different from every other venture
capitalist who's trying to do this job? There's something about your personal background. It could
be a language skill. It could be, wow, you had to take care of an aging grandmother in your youth.
And you, so you have a sympathy and empathy for what the agents are going through that others
lack. Like that actually could be a superhero strength. If you want to be an entrepreneur
for this aging demographic of baby boomers.
Not everyone, in fact, very few entrepreneurs think about the aged, for example.
And your unique strength can also be an unusual combination of two strengths, right?
I've heard Marc Andreessen talk about layering public speaking on top of anything else and separating yourself.
Warren Buffett would say something very similar.
Scott Adams of Dilbert fame has talked about this.
Let's say you have an unusual combination, right?
So maybe you have a double E degree and then you have an MBA.
And then you know how to debate.
You don't have to be the best at the world at any of those things.
There's a lot of wisdom there.
Because it's that pairing.
By the way, that's, I think, why most scientific breakthroughs are interdisciplinary.
There are someone outside of the field of chemistry working with someone maybe in the field to come with a
breakthrough not someone at the core of again an academic discipline and this is why universities
are such areas of foment of innovation is because they have all the disciplines in their one physical
campus but if you just had a chemistry department or just a chemistry college it wouldn't make
world-breaking changes right the people who figured out the structure of dna were like an
ornithologist and a physicist not chemistsists, right? Not crystallographers. Well, actually,
Rosalind Parks needs to get credit. Let's give a shout out to her. So she's the traditionalist
in that regard. But more and more people think about Elon, not domain expert entering a new
domain. It's the cross-pollination, right? Bringing, let's say, software design modalities
to the aerospace industry. Or calligraphy into personal computers.
Exactly.
And so that pairing, I think, harkens back to one other thought that might bring this
whole thing full circle, which is every great idea is a recombination of prior ideas.
This is a really powerful and simple idea that was popularized in three different books
at the same time, which I think is meta-ironic, that their argument at the same time is every
good idea happens around the same time.
And the reason that's interesting is
you can think in history, Edison and Tesla and Marconi,
it's like the time was right,
given the breakthroughs that had just happened,
electricity and magnetism,
to think about AC induction motors and radio
and everything else that got invented
by all those same people
all within months of each other.
Today, writ large, we have many more ideas.
We have the internet allowing us
to cross-pollinate ideas like never before.
These two things that are unique that you pollinate together, the calligraphy and the
computer design for jobs or what have you, the number of possible pairings is growing
combinatorially. And I think that's why we have accelerating change in technology. That's why
Moore's Law exists over such a long time frame. It's not because of the semiconductor industry.
It's because the number of idea pairings is growing as a to-the-end factor,
like what's called Reed's Law, with the number of ideas on the planet and once you break down the barriers between formally
discrete academic disciplines and strip all that vernacular away of their independent ways of
communicating with each other that are so isolating and you see the common pattern like wait a second
that's just like a information theory i saw there and the microbial design fronts like the same
problems have you know all these rich array of new ideas is a sort
of meta reason where you can't really quantify how strong this will be we'll probably see more
innovation than ever before and it's not just because we all will see more innovation than
ever before it's because this combinatorial explosion of idea pairings is happening globally
and oh by the way it's about to explode when the next four billion people come online
we go from two to six billion people online because of satellite broadband that spacex and
others are developing.
That's all coming in the next 5 years.
Like, holy shit, we're going to have
just explosion idea possibilities
and innovation across the planet.
Exciting time to be alive.
Exactly. Especially when you have quantum
computers accessing potentially parallel
universes. That's right. And where does
it end? It doesn't.
Well, Steve, thank you so much for taking the time.
This was really fun.
And,
uh,
it's meandering is,
is the path I forged.
Hopefully you had fun as well.
And to be continued.
Hopefully we have,
we have many more conversations,
uh,
and I have so many more questions for you.
So another,
for another time,
but,
uh,
where can people find you online
to say hello,
see what you're up to?
Sure.
So on Facebook,
I'm just username
Jervitson.
On Flickr,
username Jervitson.
That's the ones
like most of my old
writings are
like the old stuff
going back to 2004
is mostly on Flickr
and then my social
network addiction
du jour is Facebook.
And what is next for you?
What's next? Oh, I'm going to start a new
venture fund some point this year. I haven't picked the name yet, but I'm bouncing some ideas
around to focus entirely on purpose-driven businesses with really long timeframes where
we never sell a share, at least I don't. And we will be investing in the kinds of things we talked
about today, companies that hopefully history books will be written about, companies whose
founders have a purpose greater than their own life on this planet
and a purpose greater than certainly making a quick buck.
And there are more opportunities and more industry sectors than I've ever seen.
In the 90s, it was like software, semiconductors, and life sciences.
That was it.
I never imagined I would invest in the array of things we are today.
Justballs.com.
And Justballs.
Then it really went horribly wrong for a while.
Justballs and Gazelle being the pinnacle or are today. JustBalls.com. Throw in it for good measure. And JustBalls. Then it really went horribly wrong for a while. JustBalls and Gazelle being the pinnacle
or the nadir of intellectual curiosity.
But now it's just a flourishing coral reef
of innovation everywhere.
And it's an incredibly interesting time
to invest in startups.
Well, can't wait to see what you do next.
Thank you.
And to everybody listening,
there will be plenty of links in the show notes,
including the things we promised,
resources to deep learning, and much more.
You can check that out at Tim.blog.com.
And as always, thank you for listening.
Hey, guys.
This is Tim again.
Just a few more things before you take off.
Number one, this is Five Bullet Friday.
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Just go to 4hourworkweek.com. That's 4hourworkweek.com all spelled out and just drop in
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This episode is brought to you by Helix Sleep. Last year, I committed to making sleep a top
priority, trying to fix onset insomnia or continuing to fix that.
Depth of sleep, quality of sleep, I tracked a lot, I tested a lot, and I revisited really everything
from daily routine to the surfaces I slept on, playing with the chili pad, whatever.
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This episode is brought to you by Four Sigmatic. You might remember Four
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And it mixes very very easily
Here's some recommended copy that they put in the read
So I'm going to read it and I'll give you my take
Quote
A warning for those in the experimental mindset.
Reishi is strong and bitter, in parentheses, like any great medicine.
So if the bitterness is too much, I recommend trying it with honey and or nut milk, such as almond milk.
End quote.
So I'm going to say, no, you should suck it up and you should drink the tea because it's not that bitter.
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