The Tim Ferriss Show - #406: Bob Iger — CEO and Chairman of Disney

Episode Date: January 16, 2020

As Chairman and Chief Executive Officer of The Walt Disney Company, Robert A. Iger (@RobertIger) is the steward of one of the world's largest media companies and some of the most respected an...d beloved brands around the globe. Since becoming CEO in 2005, Iger has built on Disney's rich history of storytelling and innovation with the acquisitions of Pixar (2006), Marvel (2009), Lucasfilm (2012) and 21st Century Fox (2019), and the landmark opening of Disney's first theme park and resort in Mainland China, Shanghai Disney Resort in 2016.Always one to embrace new technology, Iger has created an ambitious direct-to-consumer strategy that leverages Disney's unparalleled creative content across new platforms, including the new Disney+ streaming service, ESPN+, Hulu, and Hotstar.Iger serves on the boards of the National 9/11 Memorial & Museum and Bloomberg Philanthropies. He is a graduate of Ithaca College.His new autobiography is titled The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company, which offers stories and lessons about structuring, dealmaking, leadership, and optimizing fear metabolism.Please enjoy! ***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests.For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Starting point is 00:05:57 my dear listeners. So check it out. Go to livehuman.com slash Tim. Super simple. livehuman.com slash Tim. Give it a shot. Hello, boys and girls. This is Tim Ferriss, and welcome to another episode of The Tim Ferriss Show, aka Tim Tim Talk Talk for you long-term listeners. And yet, it is my opportunity and privilege again to interview a world-class performer to try to tease out the habits, routines, belief systems, lessons learned, etc. that you can apply to your own life. And the subject today, the interviewee, is Chairman and Chief Executive Officer of the Walt Disney Company, Robert A. Iger, also known as Bob Iger. You can say hello on Twitter, at Robert Iger, also known as Bob Iger. You can say hello on Twitter at Robert Iger, I-G-E-R. He is the steward of one of the world's largest media companies and some of the most respected and beloved brands around the globe. Since becoming CEO in 2005,
Starting point is 00:06:58 Iger has built on Disney's rich history of storytelling and innovation with the acquisitions of Pixar in 2006, Marvel in 2009, Lucasfilm in 2012, and 21st Century Fox in 2019. These are gigantic deals, and we'll talk more about them. And he's also responsible for, he was at the helm for the landmark opening of Disney's first theme park and resort in mainland China, Shanghai Disney Resort, in 2016. Look up that just to get an idea of the magnitude. It is incredibly large. And speaking of incredibly large, under his watch, Disney's value has roughly 5x'd. I don't know what the exact stock price is at the time of this recording, but quintupled. Quintupled the stock price and the value of the company. Always one to embrace
Starting point is 00:07:45 new technology, and that is a huge asset and perspective that he's brought to the table. Iger has created an ambitious direct-to-consumer strategy that leverages Disney's unparalleled creative content across new platforms, including the new Disney Plus streaming service, ESPN Plus, Hulu, and Hotstar. Iger serves on the boards of the National September 11 Memorial and Museum and Bloomberg Philanthropies. He is a graduate of Ithaca College. His new autobiography is titled The Ride of a Lifetime, subtitle Lessons Learned from 15 Years as CEO of the Walt Disney Company. It's a great read. As someone who is obsessed with deal-making and structuring and negotiating, this book has tons of war stories and lots of detail for anyone who is similarly interested. And I would say overall, the book is
Starting point is 00:08:34 really less about how to become a CEO, although it covers that, and how to lead, and more about how to think about fear and live with less fear, metabolize fear differently. So with all that said, please enjoy this wide-ranging conversation with none other than Bob Iger. Bob, welcome to the show. Thank you very much. Nice to be here. I have been studying the path that you have traveled to get to where you are, and it's such an embarrassment of riches from an interviewing perspective. It's hard to know where to begin, but I was taking a look at a few different chapters in your life and in your book, and I thought we might start with if you could tell the story of your whiteboard session with Steve Jobs and the the pro and con list. And you can give context however you think is best.
Starting point is 00:09:31 Sure. I called Steve Jobs with a crazy idea, the idea being that Disney should buy Pixar. And one of the things I learned when you mentioned to Steve you had a crazy idea, he needed to hear it right away. So even though I wanted to wait and tell him in person, he forced me to tell him on the phone. But instead of either laughing me off the phone or rejecting it summarily, he invited me up to meet him at Apple to discuss it further. And some time after the phone call that I had made, I found myself sitting in the boardroom at the Apple headquarters in Cupertino, California, alone at a long, long table with a whiteboard on the wall that was almost as long as the table itself, so many, many feet. And Steve said we needed to have an exercise to discuss the pros and cons of Pixar being bought by Disney. As I probably should have expected, Steve was the one that held the writing instrument
Starting point is 00:10:42 and stood at the board. So he was kind of the conductor of the session in more ways than one. And he said something like, you know, you go first. And I didn't really have the guts to go first. I said, no, you go first. And he wrote pros and cons just as you expect and started listing a set of cons that seemed like a mile long to me. They were so numerous. So much so that I said to him at some point when he had said to me, why don't you name a few pros? I said, it hardly seems worth it.
Starting point is 00:11:18 You've listed so many cons that I don't really see how we go forward. And he said, no, no, you've got to come up with a few. And I did. I suggested a few. Actually, to his credit, as I recollect, he had a couple as well. But by the time we were done with the exercise, the list was still far more tilted in the con direction than the pro direction. So I reiterated to him my pessimism about doing anything, basically saying, given the fact that the cons are so more numerous than the pros, maybe this is just futile.
Starting point is 00:11:57 He said, no, not at all. Just sometimes a couple of really big pros far outweigh many, many cons, which I thought was quite interesting. He was able to look at this list and not count the sheer number of items, but tally up the kind of the relative importance or lack thereof of the items. And that led to him saying something like, let's keep the door open. We should continue to talk about this. What do we need to do next?
Starting point is 00:12:26 And that led to my saying, I think I need to visit Pixar. I think I went the way I put it, see what's under the hood, suggesting that I look under and take a really close look at the engine that was Pixar to see whether it could get at whether the value was there for us to buy. And some of the cons that Steve put on this board were seemingly so strong that you couldn't possibly overturn them or outweigh them or counterbalance them in the sense that some were Disney's culture will destroy Pixar. Your board will never let you do it. And distraction will kill Pixar's creativity, all caps.
Starting point is 00:13:12 Thank you. By the way, you're quoting from my book. I don't have it in front of me. But yes, those were all things that he said. Of those three, by the way, I think we both felt that it was not a foregone conclusion that the Disney board would let us do this. But that was not the biggest deterrent, at least not that day. He had really, really strong feelings about the culture of Pixar and the need to protect and preserve it. And his experience with Disney, while it might have been good at one point, had turned horribly bad. And he viewed Disney as an overly bureaucratic, overly process-oriented, not overly collaborative culture. And he thought that if we owned Pixar, that type of culture would obliterate the culture that was at Pixar. And he felt that Pixar culture was more responsible for their creative success than any one thing or any one person. And so, and this actually played out in great detail
Starting point is 00:14:28 as the negotiation were on his desire to make sure that even in a, in a full blown sale to Disney, that Disney would not, um, in effect impose its culture on Pixar to the detriment of Pixar. And that was a theme that not only dominated the negotiation, but actually once we went forward after the deal was done, we took a lot of steps to see that that didn't happen. I have a few questions about this specific meeting and also your orientation going into a meeting like that. I recall watching an interview you did some time
Starting point is 00:15:13 ago, this was a few years ago, with Kara Swisher and Marc Andreessen on stage. And you were talking about how at one point, as it relates to earnings calls and so on, speaking publicly about the challenges and the, and I'm paraphrasing here, of course, but the difficult, perhaps obstacles or threats gives you increased credibility than when you're talking about the things that you're excited about or optimistic about. And when I was reading this description of the meeting, I had to wonder what your read of Steve was in the room as he was writing down all these cons. And was he playing the reluctant seller
Starting point is 00:16:01 to hide enthusiasm about possibly getting the deal done? Uh, or how did you interpret the, the feeling in the room at that, at that point? I never detected that Steve was ever acting or trying to act or, or saying anything or trying to communicate or convey anything to me other than what, what was really true or what he really believed that there was, this was not a charade in any way. I think he was intrigued with the notion of selling Pixar, which is not something he had been thinking about very seriously. But he hadn't yet come to the conclusion that it was the right thing to do. He came to the conclusion that it was the right thing to seriously consider.
Starting point is 00:16:57 And so I felt that everything he was putting on the table in front of me or on the board in front of me were things that he genuinely believed or was concerned about. And so authenticity was, to me, very apparent that day. And actually, it was always the case with him as I came to both learn and appreciate. I had read in a separate profile, and please correct me if I'm getting this wrong, that Steve used to call you. Now it says Saturday mornings. I don't know if it was limited to Saturday mornings, but when he thought a film was a dud. Is that is that true? Could you elaborate? Steve, I sense, while he liked his quiet time and he liked to be still, never allowed himself to be quiet or still for too long.
Starting point is 00:17:51 And weekends sometimes, I think, got a little quiet for him. And so he would call me on a fairly regular basis on weekends and actually say, I was just bored, so I called you. I don't think I said that in the, I don't think I wrote that in the book. But so the calls were often not about anything, just about things. In other words, hey, let's talk. You know, it's Saturday morning. It's usually late Saturday morning or late Saturday afternoon. Let's just chat. Like, what are you doing? And what I loved about those calls is he was generous, too.
Starting point is 00:18:33 I could easily ask him the question, well, what are you doing? And there are times he'd go into a dissertation about some product he was developing at Apple, for instance. So it became like almost this private lecture series that I was participating in. I came to really appreciate those calls. And there's one particular one that you mentioned. He called Saturday with something specific on his mind. It was actually, I think, a Sunday that time. And he said, Hey, how are you? Which was very quick often. I went to the movies last night with my son Reed, and we saw Iron Man 2. And it sucked. Like, boom, boom, boom, boom, boom. Not I can give me a chance to say, Oh, you saw Iron Man 2? That's nice. No, it was like right stream of consciousness. No pause. I saw Iron man 2 that's nice no it was like right you know stream of consciousness
Starting point is 00:19:25 no pause i saw iron man 2 and it sucked oh i remember saying to him that's interesting i you know i respect your opinion but it's not consistent with the opinion of many others it did extremely well like you know the the audience voted and they liked it and And he chuckled. He said, well, I just I thought it was terrible. And so did read. And that was it. That was it. And I think I said at that point, well, you're entitled to your opinions. I one of the things that I loved about my relationship with him, and I give him all the credit for this, is he quickly brought our relationship to the point where he could say things to me that were honest and sometimes, well, harsh in a way, but without meaning to harm anybody. In other words, I never felt threatened. He challenged me, but I never felt threatened or abused or criticized to the point of it damaging
Starting point is 00:20:28 me or my reputation or my relationship with him. So I'd love to hop backwards in time, although I suppose the recollection of this is present tense, but for people who don't know the name, and I looked up some video to try to ensure I'm pronouncing this correctly, Rune Arledge, that name came up very close to the whiteboard story that we were discussing in the following context. One of the things I've always instinctively felt, I'm quoting here, and something that was greatly reinforced working for people like Rune and Michael, is that long shots aren't usually as long as they seem. Could you describe what you mean by that and how that was taught to you or how you absorbed it from, say, Rune in this example.
Starting point is 00:21:29 Rune Arledge was president of ABC Sports when I started at ABC Sports in the mid-70s. And someone I worked for for 10 years, he worked for me for 10 years as well. And then he also became president of ABC News. And he established a reputation in both places as being a gigantic risk taker, a showman, an innovator, and someone with an incredible eye for a great story. And he's given credit for basically being the father of modern day television sports coverage, which he deserved, by the way. And one of the reasons he gets that credit is that he was willing to try a lot of big things, things that had not been done before, and go places that no one had ever gone, tell stories that no one had ever told. Just generally, he was quite an innovator.
Starting point is 00:22:33 And one of the things that I quickly learned from Rune is he had a lot of big ideas that he would turn then to his team, which I was a member, and ask us to implement them. And it's very easy sometimes when someone brings a big idea to you to say, well, that's almost impossible to do, or this will never happen, or I don't know how I get that done. But working for him, you quickly learned that he didn't take no for an answer. And he expected you to pull out all the stops. Never, by the way, forcing us to suffer a loss of integrity or do something that wasn't morally correct. But he certainly believes that all the energy in the world should be applied to getting a tough task done or all the ingenuity. And I loved, particularly in my
Starting point is 00:23:27 20s when I started working for him, I loved that lesson because he didn't take no for an answer. And I think there's a lot of value in that. So he could ask us to do things. I remember once he asked me when I was a lowly programmer for a program called ABC's Wide World of Sports to get the rights to the World Table Tennis Championships, which were going to be taking place in Pyongyang, North Koreans and ultimately getting the rights and then having to deal with the U.S. State Department who wouldn't let ABC Sports pay the North Koreans directly because of sanctions and having to pay a World Table Tennis Federation out of Wales the money that would then go to the North Koreans and so on and so on. A near Herculean task that in Rune's mind was never particularly Herculean. It was just something he felt we should do. And we got the rights through tremendous
Starting point is 00:24:31 amount of perseverance and ingenuity and sent a crew into Pyongyang, North Korea in I think 1979. What I remember is that it was the first U.S. crew of any kind, television crew of any kind, that went to Pyongyang since before the Korean War. You strike me and have always struck me, as I've followed much of what you've done in the world, as an exceptionally good and creative deal deal maker and i would love to know how that if that's i mean i'll i i take it to be true but where that was cultivated or who helped you to develop that skill to think through something that others might give up on, like this task you were given, and to find the workarounds, to look for the possibilities instead of just staring at the obstacles? Who helped to cultivate that in you or teach you that ability to deal make? Well, as I think back on this odyssey of a career, and I'm often asked, kind of, how did you get where you are? I will answer the question directly,
Starting point is 00:25:47 but three things come to mind in terms of contributing to my success. Two are not relevant to this question, hard work and luck. The third one is mentorship. I work for some incredibly talented people, talented creatively, talented from a pure business perspective. And they either consciously and proactively taught me a lot, or I simply learned by watching them,
Starting point is 00:26:14 learning, learning from them through observation. And one would would be the, the ability to negotiate. And Michael Eisner was great at that. Arun Arlaj was great at that. A few other of my bosses at ABC Sports, a man named Jim Spence, was particularly good at it. Just people that were constantly going head-to-head with some entity that was selling something that we wanted to buy, knowing that they had to buy it because it was important to the organization. They needed to get it fast so that no one else did, and they needed to get it the best possible price. And so I watched people do that. And,
Starting point is 00:26:56 you know, not only how to get the best outcome, but how to get the best outcome the fastest and or how to even convince someone who wasn't even intent on selling something to sell it to us which was the case and with steve at that point he was the case with george lucas you know a number of years later it was lucasfilm was the case with ike perlmutter and marvel these were businesses that were not necessarily for sale that um you know we had first convinced i guess i did in all three cases them to sell and then convince them to sell at a price that made the most sense not only for us but for for them as well but i had great i worked for great people and for over a long period of time you know it was i I was in the business for 30 years before I got the job as CEO of the Walt Disney Company.
Starting point is 00:27:47 30 years, that's a long education. It's a long education. And I would say that you seem to have done a very good job of learning lessons and then implementing skills along the way. I mean, there are people who make the same mistakes for 20 years or 30 years or more. And you've evolved over time. When you look back at whether it's, say, Jim Spence, or the other people that you named, or your own experience, what are some of the things that separate a good negotiator from a great negotiator? Because the criteria that you mentioned for some of these negotiations, getting the deal done quickly, getting the best price possible, form what would seem to be a pretty difficult cocktail. So what in your mind separates the A players from the B players from a negotiation standpoint? Well, I think, first of all, the thing that sets a good negotiator apart from a bad negotiator is one that gets a deal done.
Starting point is 00:28:53 It starts there in a way that I think is satisfactory to both sides. I've always been a big believer, and this is sort of cliche, but negotiation should work both ways. The buyer and the seller should come away both feeling good about it, or maybe both not feeling good about it. I'm not sure. But I happen to believe that a good negotiation is one that is conducted efficiently and effectively. I don't think it's something that should be necessarily protracted because it takes a lot of time and energy. It should be one where the value that is seen by the buyer is delivered through the transaction, by the transaction, which means that the price and the circumstances ought to, in some form or another, conform to the value proposition. That's really important. I like being very honest. I like getting to the heart of a negotiation
Starting point is 00:29:56 fairly quickly. I like putting my cards on the table instead of keeping them completely close to one's vest. There are times, though, in a negotiation where I found you do have to get up and walk away from the table if the terms that you're looking at just do not make sense and be willing to lose a deal if you can't get the right terms. I've done that a number of times. But that's, I think, just just good honest negotiating I don't approach negotiations with the need to win I approach them with a need with a desire to close a deal I guess winning that certainly contributes to winning closing a deal but when I mean winning I mean winning on all points on all terms etc it's not that necessary to. What do you say to your team or at different
Starting point is 00:30:47 points, your bosses or other people who within your organization were hoping for a deal to get done that you've rejected because you could not get the terms that you wanted? Is there any way that you've learned to communicate that to other people who are part of a team who may have had more of an emotional attachment to a certain outcome? Or is everybody just on the same page from the get-go and you don't have to have that conversation? No, I usually like to have a conversation with some member of my team who is entering or embarking on a negotiation to get something. I usually like us to have an understanding about what the expense of whatever the acquisition is will be. In other words, set parameters. Go out and get it, provided it's within a certain guidelines or expectations.
Starting point is 00:31:46 And if you can't get it at that, walk away or let's have one more discussion. I like I like those that are negotiating on our behalf on things that matter to the company to the point where they're brought to my attention to know at what point walking away is acceptable, at what point, in effect, not getting something is okay because it's no longer affordable or it's no longer justifiable from an economic perspective. Is that what you're trying to get at here? Yeah, that's, I think, what I'm getting at. And I think what I'm also kind of, not tiptoeing, but moving and circling around is a broader topic of risk taking.
Starting point is 00:32:31 You mentioned that Rune was a risk taker. You have a reputation as a risk taker. But from at least what I can see, you strike me as also very systematic, very calculated in the best possible way. What was your first or any early exposure to risk-taking, whether your own or someone else's that you learned from? Does anything come to mind as early influences in that regard? Well, I saw a lot of risk-taking in ABC sports, but looking back, they're kind of quaint risks or modest risks.
Starting point is 00:33:12 I have to think about what some of those were. I mean, Nick Ruhm was one who stepped up early on and spent big money on buying rights to the Olympic Games and to covering sports, say the Winter Olympics, that were not necessarily sports that America was that familiar with. And there are athletes who were not in any way household names, but he believed that he could turn the Olympic Games or find the stories in the Olympic Games that would be of great interest to people throughout America, regardless of what country the athlete was from, regardless of what
Starting point is 00:33:52 sport they're in, as a for instance. I just watched that happen time and time again with him. Looking at the picture that the headlines paint of your various mega successes. I'd love to go all the way back to the very beginning at ABC. And correct me if I'm getting this wrong, but I want to say that you've mentioned that your first boss at ABC said you weren't promotable. Is that true? And if so, why were you looked at as unpromotable? He was a, it turned out he was a thief. And he got fired. Actually, I think he was let out of the building, I'm told. I wasn't there when it happened. But I think possibly with law enforcement people present because he had been caught embezzling. But at the time, we were covering an event in New York and we had to get some pickup trucks for the event. And this is really kind of obscure, but this is how it happened.
Starting point is 00:35:02 And I joked to someone, it was a coincidence that I was moving apartments in New York that weekend. Wouldn't it be great if I could use the pickup truck over the weekend to move my furniture? I was actually just joking. They, because the pickup truck wasn't even in my possession. They passed that along to this particular boss who was threatened by me already because I had been reluctant to carry out some of the orders that he had wanted carried out, mainly using company property for his personal gain. And so he already saw me as a threat. And when he heard this, he called me into his office. He never challenged me at all on the pickup truck issue at all, but he simply said, I don't really believe you have a future
Starting point is 00:35:53 here. In fact, Iger, you're not promotable. And I'm giving you two weeks to find another job in this company, or I'm going to fire you. and it wasn't until later that i found out that what it's what it sparked this was someone spreading a rumor that i was potentially going to use the pickup truck which was just silly so so what then happened in the subsequent two weeks well i was i took him very seriously and. And there was a job posting system at the company. It's kind of funny how quaint it was then. This is 1975, where there was a clipboard near the lobby of most of the buildings that ABC was in. And on the clipboard were postings of open jobs of the company in various divisions. So I literally left his office, went down and looked at this clipboard to see
Starting point is 00:36:52 whether there are other jobs at the company that I might see myself doing so that I could get out of harm's way. And lo and behold, there was a job at ABC Sports. And what was coincidental about that is that I had been assigned to work on a Frank Sinatra concert at Madison Square Garden. And it was produced by Rune Arledge, who was head of ABC Sports. So Rune brought a lot of his ABC Sports production executives over to help produce the Frank Sinatra concert. So when I saw this job at ABC Sports on the job posting system, I called people I had worked with on the concert. They immediately said, well, come on over and we'll talk about it. And because they knew me from the work I had done on the concert, they said they hired me on the spot. So it kind of talked about luck contributing
Starting point is 00:37:43 greatly to my success. It was just a matter of luck that I had worked on that show and that Rune had produced it. And that the very people who would save me from this boss who would deem me unpromotable were people that I had worked with some months earlier and were willing to take me in, which proved to be just fantastic. I worked at ABC Sports for 13 years, 10 of them for Rune Arledge, and worked my way up to the point where I had been Senior Vice President of Programming at ABC Sports, which then led me to other big jobs at ABC. All coming from that one moment of one being called unpromotable and going to a job posting system and finding a job so wild how the little things the seemingly little things yes coalesce at these points i think that's true in
Starting point is 00:38:32 life in many respects you know our lives in a way are a collection of little things little occurrences that loom large and become much bigger as life goes on. And turn basically completely changed the direction of your life, you know, based on something you never would have expected could or would. It's really remarkable. And it also brings to mind, you know, reading about many of your experiences. And I'm blanking on the attribution of this, but I read an essay not too long ago that talked about something called the luck surface area. So not to discount luck as a factor, but that there are things you can do to increase the surface area on which luck can stick if it happens to cross your path. And I do like to explore habits in this podcast. And one of the, there are a number of habits that come to mind as it relates to your life. One is exercise. And
Starting point is 00:39:36 it seems to be something you take very seriously. And I'm wondering if you could speak to what role you feel exercise and fitness has played in your trajectory or in life, I suppose, broadly speaking. I can dig into more specifics if helpful, but I'd love to know. I'd be glad to describe that and respond specifically. But I also want to come back to that whole notion of, you know, can you increase the incidence of luck or can you position yourself in a way that takes better advantage of of luck than than than others, perhaps? So specifically regarding exercise, I exercise really for three reasons. One is health. The second is vanity. And the third is sanity. The health part, my parents both had heart attacks at 40. And I learned at an early age that a healthy lifestyle could ultimately save my life. They lived till they were 85, by the way, both of them, but they didn't live healthy lives. And I wanted to lead a healthy life and a long life. So I changed my diet and exercise at pretty much an early age, I'd say at 20 or 20,
Starting point is 00:40:58 certainly under 25 years old. Second, I like to look good. You you know maybe we all have a little bit of vanity in us i guess you could argue that maybe looking good is a contributing factor to success at least research suggests that it is i've never really thought of it that way but i'm keeping myself fit so i just look better makes me feel better. And then the third is actually just as important as the first. And that is I need quiet time. I need alone time. I need a time to be still with my thoughts. And exercise provides that for me. It's solitude, except for one day a week. When I take a bike ride with friends. I pretty much exercise alone.
Starting point is 00:41:48 I have a trainer come in a couple of days after I've exercised alone. But I exercise alone six days a week, and it gives me the time to dream, to think, to create, to organize, to prioritize, to reflect, you name it. And I find there's an energizing quality to all of that, but there's also a calming quality. And it has served me extremely well, almost to the point of being a savior of sorts,
Starting point is 00:42:19 meaning in the most, I don't know, pressured times and the busiest times, in times of either the most, I don't know, pressured times, in the busiest times, in times of either the most uncertainty or the most concern, I have that quiet time to exercise and give me a chance to either rejuvenate or put things in perspective. So, huge value to that. What, for instance, this week, you could pick any day, yesterday, today, tomorrow. What does your regimen look like, just in terms of specifics? What time of day? How long? What type of exercises? What do the details look like? Well, today is slightly abnormal, but not very, because I flew to New York from L.A. late yesterday afternoon. So last night would be my first night on the East Coast time this week. But I got up at 4.30, and 15 minutes later, I was on what's called a VersaClimber, which I have in my apartment in New York.
Starting point is 00:43:27 It's my go-to cardio exercise during the week. I ride a bike on weekends. And it's not necessarily for the faint of heart. It's something I've been doing since maybe 1991 or 1992. And it simulates climbing. It's a post that goes into the air, maybe about 10 feet, and it has hand grips and foot pedals. And you raise your arms and your legs in coordination. And it's as though you're climbing up either a ladder or stairs or the side of a building.
Starting point is 00:44:03 And I listen to music when I do that. I have a television on, but with no sound. And I listen to, I like listening to music every day too. So I have numerous playlists, or I'll just listen to an artist or an album. And sometimes I can close my eyes because I'm basically tied into this thing in some form. I can't, it's not easy to fall off.
Starting point is 00:44:26 You don't have to have your eyes, you're not going to run into anything because you're in one machine. So I did that for 45 minutes and did a little bit of stretching and some ball work afterward and had a cup of coffee and read and looked at the newspaper and then got on with my day. It's obvious the obvious need to shower and shave and put on your your work duds and out the door I went at about this morning about 730. What do you put on the television that you have on mute? It's either a local news show or one of our TV stations if I'm in in the States or ESPN. If I'm outside the country, typically there's a tv in the gym that
Starting point is 00:45:07 i'm working out and it's typically not within my control i've watched many uh chinese television news program or or um or or soap opera that time of day uh boy yeah but there's another time we could talk i know you've spent a lot of time in china i actually went to two universities in china a long long time ago and we ended up the students in this dormit foreign experts dormitory they called it would watch these uh kung fu soap operas effectively to pick up the the language which was uh turned into a really pleasant routine on the by the way i think at one point there was a foreign experts hotel in beijing i don't know if that still exists or a foreign experts building yeah beijing it's it was a very flattering uh it was a very flattering term to have applied to us while keeping us conveniently separated from the rest of the student population.
Starting point is 00:46:10 That's right. But it was a fascinating time. This was, not to digress too far, but this was back when the, and I'm sure you remember these days, when the bicycles, I mean sea of bicycles yes was still a phenomenon and uh remember buying the late 90s that's right yeah i was there in 96 and it was still when uh as a as a poor student uh we would buy these long, green People's Liberation Army jackets for the winter. And what a trip. What I remember most about China then was the bicycles would be on the top of the list. The fact that people wore no colored clothing, really.
Starting point is 00:46:59 It was either black or gray or dark green. Dairy drab. There were no colors and in the winter people would stand on street corners with with either pieces of charcoal or burning things or cook either cooking or burning to keep warm so there was a smell of charcoal in the air throughout beijing yeah in the winter then yeah it's changed a lot It has changed tremendously. I mean, back then, not a Gucci or Prada store in sight. Or a Mercedes or Ferrari. Or a Mercedes or Ferrari.
Starting point is 00:47:34 Or a Nike, for that matter, or a Disney, even. Yeah, things have changed a lot. But before I totally lose the thread, because I'm so interested in this particular facet, among others, on the exercise front, you mentioned that you do your solitary working out and then have a trainer come in at least a few times twice a week. What do you do solo on those days? And what do you do with the trainer? I do. I limit myself to only 30 minutes on the VersaClimber and he comes in afterward and we lift weights and stretch. At the ripe old age of 68, lifting weights alone could be just a little dangerous. Yeah. So he helps me. First of all, he motivates me. He's actually a friend too so it's nice interaction he shows up
Starting point is 00:48:25 at the house at five and twice a week when i'm in la when i'm in la he's a nice guy he's a good friend and uh and he makes sure that i don't kill myself but he also he pushes me enough but then it keeps me within some guidelines to stay safe and i like that. I've read from a diet perspective that you don't eat much in terms of carbs, but that you do love pizza. Is this accurate? Yeah. I don't eat bread or pasta, save for the very occasional. It's a holiday, so I allow myself a bowl of pasta. But I gave up all bread. I'll never have a sandwich. I had a turkey burger for lunch today without the bun. That's sort of typical. But I am a pizza devotee, and it is one of my vices. There aren't many. And I allow myself a good pizza meal maybe once a month.
Starting point is 00:49:25 Maybe sometimes I stretch it to two. But those are my carbs. Do you have a favorite pizza? Is there a specific pizza that is your go-to favorite pizza? I try to find a good pizza in any place that I go. There are many, but no, I'm not really favored in the sense that any pizza is a good pizza to me. Well, there's, of course, just an ocean of fantastic pizza in New York. There's a lot
Starting point is 00:50:02 of good pizza in many places. Austin, where I'm sitting right now, also has some really good pizza, surprisingly, Home Slice and a number of others. So the next time you're here, that could be allocated to the sanity bucket. What I do, though, is I find myself, because there's also a lot written about food lately, and whenever I see an article about great pizza in a city, I save it. So the most recent one was a New Yorker article, which is about the slice renaissance in New York, meaning pizza by the slice. It appeared maybe two or three weeks ago in New York. So they listed a place called Norm's in downtown Brooklyn that I'm destined to try out this holiday vacation.
Starting point is 00:50:46 But so I guess a renaissance of pizza by the slice. How do you, when you find something like that at this New Yorker article, how do you save it? What is the actual process of saving something like that? I'd say I copy a link. I read the New Yorker on its app. I copy a link or I copy the whole article and I put it on an email and I send it to myself. So I literally sent, I've shared the slice renaissance with you from the New Yorker with a link that said something like, Pauly G's pizza by the slice or something like that in the link. Yeah. And that sits in that i'm now looking at it i just pulled it up and i sent it to myself on november 18th and so here i am in new york and i will refer to that
Starting point is 00:51:34 link and my sons who are 21 and 17 and like pizza will come in and the two of the three of us on friday or saturday will put our our cold weather coats on and head out into the cold new york air looking for a good slice of pizza oh that sounds perfect that sounds so much more appealing than than like warm and sticky plus pizza like the cold actually really lends something to it i think that's i think that's right that's funny i think i've had pizza in austin but I don't remember from where. There's a decent selection. I mean, it is a food town. Do you limit yourself to – do you have a hard cutoff at one slice,
Starting point is 00:52:17 or do you allow yourself to let loose? I let loose. If I'm sitting down having a pizza it's a special moment tonight one slice with one piece one slice would not do it i see there's an eater austin we're of course totally off track here but i'm now looking this sano pizzeria little deli pizzeria pint house pizza House Pizza. Any of those familiar? Tony C's, Coal Fired. Yeah. Pint House is right next to a paleo restaurant.
Starting point is 00:52:49 So you could go to Picnic, P-I-C-N-I-K. This is on Burnett Road for your paleo meal in the morning and then walk 50 feet after a coffee to have the pizza at Pint House. Right. I see it's on Burnett Road, yeah. Funny. That's one thing, by the way, thanks to the internet. Oh, Dasano is on Burnett Road too.
Starting point is 00:53:13 You can pretty much find good pizza in any town in the world thanks to the internet. Just all you have to do is best pizza in and you get a pretty good list. Shazam. So I'd love to ask you about preparation. I was texting with Adam Grant, who's been on this podcast and you, you recently spoke on stage and at Wharton and were very generous with students, which, uh, Adam really
Starting point is 00:53:40 appreciated. Uh, and the, I, I was texting with him asking him what he thought might make a good topic or question to explore. And one of the things that he mentioned, and I'll just quote here, I don't think you'd mind. He prepares, this is he meaning you, prepares a lot more than most CEOs for meeting new people, maybe partially because he's an introvert, which he mentioned on stage. What's his prep process? Do you have a prep process for first meetings with certain types of people? Yes. I don't have the time to prep for everyone, but I'd say 75% of the time I do. And it's actually quite easy.
Starting point is 00:54:26 I'll just go to the internet and type someone's name. And I'll often first look at a Wikipedia page, just to get a general sense. And then I'll see some things. I like that, like, for instance, you know, in your case, I want to look at things that you've done. I'll try to look at work. I'll try to look at news to see if there's something particularly new about you. My recollection about you that stood out is you went, you either were born in East Hampton or you grew up there. I was a townie with a rat tail in the Hamptons. And I was a Long Island boy after I was born in Brooklyn. So that struck me as interesting. And then coincidentally, the person who helps me manage my money, when he heard that I was writing a book, said many, many months ago that if I'm going to sell books, the person I should ultimately sit down and talk with is you.
Starting point is 00:55:23 Well, please thank him for the kind words. He did that because he, I was at Tim Geithner, I can't remember what he, it was someone that you interviewed that he had heard. But I typically will do, it's not overly interesting research, I think, but I try to just get a feel for somebody. Sometimes it's a small thing, whether they have kids or not, where they're from, how old they are. Even every once in a while, I'll find out someone may'll be something that'll stand out that just enables me to connect with that person in but I've certainly read numerous instances of you talking about the importance of optimism as a leader. And I think I read a quote that you'd mentioned, nobody wants to follow Eeyore, right? Oh, bother. And I've been thinking a lot about this
Starting point is 00:56:41 recently for a whole host of reasons. And you mentioned your sons, 21 and 17. How have you, if you've thought about it consciously, taught your kids to see the world through a lens of optimism? Are there, I hate to use this word, but mantras? Are there books that you recommend? How do you cultivate that in your kids if you've thought about it now I have thought about it I don't know that it's the first lesson that I'm or the most important lesson that I'm teaching them but and some of I find what you do in educating your kids is you lead, is you teach by example, or you lead by example. I, I, and I talk about optimism often. Um, but I want to make sure that people understand what that means. I think there's, it's important to be a realist.
Starting point is 00:57:37 So I'm not one of these that believe that everything will work out fine, um, all the time. But I do believe that making sure that the possibility of something working out fine is very apparent, is right there. Instead of the opposite, this will never work out, or there's no way we will accomplish this, or there's no way we can do this. And it's part of it is, I hate to use the word stick or the term stick-to-itiveness, but it's having the, it's being, it's having the, being able to be persistent, I guess, really working hard, trying hard to get something done or accomplished instead of, it's kind of what I talked about earlier, even with Rune, instead of immediately concluding, well, this can't happen or this won't happen.
Starting point is 00:58:25 So it's, I guess, that's in part aimed at being productive, at getting things done. But I think it also applies to outlook on life or aspects of your life. I think if you look at everything through a dark lens, meaning dark and gloomy lens, then you tend to, I think it becomes a deterrent to having the energy to be happy or having the energy for things to actually work out right. It just creates a negative energy as opposed to the opposite. I think you need a positive energy for your life to be positive. So it's not accepting the negative in a variety of different ways, but instead accepting the possibility of things being positive, turning out all right. Right. The conversation so far, with the exception of the first boss at ABC and the truck fiasco, have focused on some of your successes, and it's a long list, but some of your successes. To try to flesh out the, the picture of you as a human
Starting point is 00:59:47 being. Would you be open to describing a more challenging time that you've gone through and how you have navigated your way through it or out of it? And I mean, any example would do, but would you be open to sharing for people who might otherwise be intimidated and think, oh, this guy hits a home run every time he steps up to the plate. That's not me. Therefore, whatever conclusion they might come to, is there a difficult experience or a difficult time that you could talk about navigating? Yeah, first of all, I have no problem whatsoever talking about such things. Interestingly enough, I don't see myself as a person that hits a home run every time he steps up at the plate. Maybe because I'm not convinced that the next time I step up at the plate, I'm going to hit a home run or that every time I step up, I will.
Starting point is 01:00:39 I don't view things. I think of the possibility, as I said a few minutes ago, I always think there's a possibility, but I never believe that it's a given, ever. And so I don't really view myself as someone that succeeds at everything I do, because I don't know that I will. And I've been fortunate that I've succeeded in a lot of what I have done, but it doesn't mean that I will succeed at everything I try to do. I have not, fortunately, in my adult professional life, I've faced challenges, but not much adversity. What I mean by that is I don't really remember any particularly dark period of time where, other than I want to talk about the succession process, which I wrote about at length. But other than that, I was a conventional wisdom that existed and was very, very apparent to me that I would not get the job or that I was
Starting point is 01:01:55 the wrong person for the job. And so I faced a significant number of naysayers that in even some cases that tried to convince me that I shouldn't even try because I was not going to get it. I was not going to win. And I never gave in to that. But I will say that for a considerably long period of time, meaning well over a year, I faced a lot of doubters that if there was a struggle, it was making sure that those that were doubting me did not cause me to doubt myself. Even though the outcome was thoroughly uncertain, I never got to the point where I felt it was completely uncertain. And as long as it wasn't, or as long as it was open, I was going to continue to try really hard to get the job. So that was that would want and then we can talk further if you'd like
Starting point is 01:03:00 about the adversity I faced with a father that was suffering from severe manic depression, which is more of a, that was a childhood experience that I had versus an adult experience. Well, let's talk about, if you're open to it, thank you for putting that on the table. The challenges were your experience with your father. I had a conversation not long ago with Ken Burns, the documentarian, who also had a father who I think in this day and age would probably be diagnosed with bipolar or manic depression or whatever the current DSM diagnosis is. Could you speak to that experience and what that was like for you? Yes. I recognized from a very early age that my father had severe mood swings, meaning he did not present himself consistently to us as a family. manifested in a variety of different ways but the one that i used the example i used to describe it is he would come home he commuted to new york city to a suburb that we lived in that was about an hour away i could be up in my room on the second floor of our house doing homework or
Starting point is 01:04:18 something and i could hear the door open and i would always anticipate him coming home because meant that we were going to have dinner together. And I look forward, I look forward to seeing him most of the time. But I could typically tell what kind of a mood he was in by how he walked up the steps, sometimes passing my room completely because he was not in the mood or sometimes opening the door and expressing some frustration about something and sometimes not sometimes showing interest in love and giving me time and and being just generally upbeat about things but it was very very inconsistent and um i remember that from an early age. I also witnessed him lose his temper in ways that never made us feel like we were in harm's way or that anything bad was going to come of us physically.
Starting point is 01:05:16 But he could get angry very fast, and he did so very often. And the anger was not particularly pretty to look at. And this was not just someone, you know, getting mad at something and then getting over it. This was like deep seated anger at someone or something expressed in in pretty dark ways, meaning, again, not abhorrent behavior, not something you'd say, this guy's a psychopath, but you could clearly see him be in or go to a very dark place. How do you relate to anger after all of that experience? If you feel anger arise in you, how do you relate to anger? And I know that's a very broad question, but this is something that I also can think about for my own sort of personal navigation of life. But how do you relate to anger?
Starting point is 01:06:21 I think it's a good thing to think about. I know when I was really young that I had a tendency to lose my temper like him. And as I got more and more in tune with his issues, I became more and more capable of controlling mine and I was able to suppress my expression of anger in a very very effective way and that has served me well and lasted pretty much a lifetime I feel sometimes it building in me but I am I am able to recognize either what it is or where it could go and take the necessary steps to contend with it in a healthy way. Sometimes it means letting it surface, but letting it surface in ways that are either aggressive or as potentially harmful to me or to others.
Starting point is 01:07:27 But I learned, I definitely learned to contain my anger, maybe even how I expressed my mood because of him. I did not, there was a picture I was seeing of someone's behavior. And I, even before I had an ability to understand exactly what the root cause of it was that I did not in any way want that. I did not want that picture to become my life or part or, or to basically maybe the center of it. I was, uh, so, so anger has been an emotion that I've, uh, I struggled with for a very long time. I think I've improved quite a bit for, I think, some very similar reasons with similar origin stories.
Starting point is 01:08:13 And I was reading a profile in the New York Times, and I'm chuckling because this is sort of deja vu all over again for me as well. So here's the quote. It says, you know, I'm very organized and neat. If I got into the kitchen and Willow's been in, that's your wife, and she leaves a cabinet open, there was a time when I would actually get mad at that. You've got to be kidding. Why would I get mad at something like that? It's pausing for a moment thinking, does this really matter? So I'm curious to, I'd be curious to hear from you, because I think this will sort of ring familiar for a lot of people listening.
Starting point is 01:08:47 What changed between the it used to upset you and now you are able to kind of digest an experience like that that previously would have maybe thrown you off in some way or just irritated you? What has changed? Well, I think some people improve with age, not everybody. But maturity, having the ability as you get older to recognize what is important about life, understanding sometimes the hard way by losing people you're close to that life in fact is not uh is not endless that it's and in fact it's it's short and the understanding that because of that that there are things in life that just are are not not important important enough, don't rise to a level of causing anger, sorrow, conflict, or whatever. And keeping cabinets open in the kitchen is one of them. By the way, I'm borderline at times.
Starting point is 01:09:56 My wife likes to keep newspapers that have piled up for a week. And there used to be a time when I would just on like a Wednesday, I'd throw out Mondays and Tuesdays just because I didn't like the clutter. And now, you know, I just see them. I pause for a moment thinking, why do we really need those newspapers piled up? And I realized, well, what the heck do I care? What's the difference? Why does that matter? Walk away. Right. And's the same thing that sort of walk away and do not allow things that really don't matter to matter make sure that the things that really do matter in fact matter it's kind of that simple and i don't know i think part again
Starting point is 01:10:40 it's age it's it's trying to be self-reflective your own behavior and what it can mean to others and sort of the old don't sweat the small stuff it's very true you know i know we're all human beings we all can and there's still some things as i said i don't like being I get very anxious about that. It's just, again, I think a lot of it comes from not only maturity, but there's a cruelty to growing old in a way because it means the end is near, but there's also a lot of value in growing old. Yeah, I would imagine. I mean, I'm certainly, I don't feel old, but I'm 42 or 43. I always forget. My girlfriend reminded me the other day. So that may not be a great sign. How old is she? She's 10 years younger. So she's got a leg up um in more ways than one but she uh yeah so she reminds me of how old i am but uh i've noticed that even compared to say that my 20s that i have
Starting point is 01:11:53 to be more aware of energy expenditure right i mean the and i do exercise i do everything that i can to maintain fitness but i would imagine as you get older also, like if you do let the small stuff sweat you, you're just going to kind of brush off all of this extra energy that would be better allocated elsewhere. And maybe it's more obvious. I don't know. Just thinking out loud. I think that's some of it, yes. It's completely wasted energy when you think about it, both physical and emotional energy. When we were talking about optimism, and I asked you about your kids,
Starting point is 01:12:36 one of the comments you made was, I'm not sure if that would be the most important lesson or something along those lines what do you feel some of the more important lessons might be or character traits that you are hoping to instill or have instilled in your kids well big one is well there are a bunch of big ones um being humble um keeping things in perspective really important understand we try always to help them understand that we lead an extremely special life um privileged life that it didn't happen by accident and it shouldn't be expected they They shouldn't expect that it will happen to them. But they have to, one, appreciate it, two, work for it, and simply not take things for granted.
Starting point is 01:13:36 It's really important. I'd say that's one. I'm a big believer in being true to oneself. Until you're true to oneself, you can't be true to others. We try to teach that to the kids in various ways, but it has to do with being sort of self-honest, which is not easy to teach teenage boys, by the way. What would be one of the approaches that you take with that? One of the various ways that you might try to teach that or coach that? Well, that's a very good question. That's a very tough question. I'm going to think about that a little bit.
Starting point is 01:14:30 We tend to be quite transparent with the boys in that, you know, we don't want them to see a life that is pain free or glossed over or not without anxiety or challenge or whatever even though there's a lot about our lives that is anxiety free and challenge free and we like admitting to one another if we're pained, if we're chagrined, if we're in some form or another, you know, not in a good mood, for instance. Right. I guess it's just, again, it's being, it's really trying to be honest with one another. I'm not sure what parents do with kids. I don't know.
Starting point is 01:15:32 And that we're, you know, look, it's hard. I think as children, it takes a long time for you to understand that your parents are human beings and that they have their faults. I think one of the reasons that happens is that parents often try to hide their faults from their kids. Um, cause you don't want your kids to see you in some human form, right? We, we, we try not to do that. I don't know. I don't, that's not necessarily, we don't necessarily talk that way to one. Hey, let's show our faults to our kids today. I think it's just the way you behave. What do you think, looking at 15 years as CEO of the Walt Disney Company, and having had many conversations, certainly about the stories and learnings in your book, are there any particular lessons or stories that you think and wish people would pay more attention to? I think more than anything, what I want people to come away with is that
Starting point is 01:16:32 from the outside, looking in, this looks probably like a straight line up from bottom to top, you know, sort of one step after the other, each step a step higher in responsibility, authority, compensation, whatever. But it doesn't really happen that way. It's hard work and facing unknowns and rising to challenges and getting lucky. And what I'm trying to impart there more than anything is even if it looks easy, it's not. It always takes all sorts of other elements, including hard work, to succeed at something. I think I'm not sure that I had anything else in mind um and that it
Starting point is 01:17:27 also is not necessarily part of a plan i don't think life is as planned as young people think it is you know yeah that's another thing you learn you know in your 60s um so i often i'm struck often people say well did you when did you want to be CEO of the Walt Disney Company? Or did you always want to be CEO of the Walt Disney Company? So you got to be kidding me. Of course not. I didn't know I was going to be CEO of the Walt Disney Company until the board called me and told me I was getting the job. And I didn't really want to be CEO or expect that I could be until we were bought by
Starting point is 01:18:05 Disney in 1995 and I thought, wow, I'm now part of a company that since I was at or near running the company I was with, maybe the chance existed that I could ultimately run the company I was now owned by. But it wasn't until then. It wasn't something I grew up thinking about. By the way, one thing you brought up, you mentioned luck and people increasing the opportunities for luck. Right. Before we talked about exercise. The one thing that strikes me there, I don't think this is necessarily about creating more opportunities for luck. But I have found that oftentimes doors open on opportunity for people and not everybody
Starting point is 01:18:49 is able to walk through them for a variety of reasons I've always been really fortunate that whenever a door opened meaning a door to opportunity I walked through it I never walked away from it. And I don't know whether that is tied to putting yourself on the line, taking a risk, allowing yourself to be challenged by new responsibilities and maybe different form of scrutiny or being a fish out of water. I don't know. Or even things as simple as being willing to move. I've found a lot of people when doors open, they're not as capable of walking through them for whatever reason, sometimes just by the way, self-doubt. And by move, you mean just move forward or physically move? No, I was even talking physically.
Starting point is 01:19:38 I moved from New York to L.A. and from L.A. to New York and from New York back to L.A. And I said, OK, put me in. That's an opportunity I'm going to take advantage of. But I have to move to LA. And I said, okay, put me in. That's an opportunity I'm going to take advantage of, but I have to move to get it. Now that's easier said than done. There are families at stake. And I guess you could argue that maybe I was selfish in that regard, although the decisions were never made unilaterally. I had willing spouses, but I've also met a lot of people that just say, no, no, not going to do that. No, too risky for me to move or, um, and I was lucky in that regard.
Starting point is 01:20:13 But what I'm also talking about is people who are reluctant to take on something new simply because they're not sure of themselves and whether it's sort of whether they'll finally be discovered yeah right and i never worried about that oh boy he made me you know being tested at something else and what if i'm not good are there any any books or philosophers or leaders who you've not necessarily directly, but leaned on to develop what strikes me as a very, and I mean, this is in the most positive sense, a very sort of stoic philosophy. When I was reading, for instance, in your book about meetings with the board and talking about an inability to change the past and looking forward to the future. I mean, a lot of it resonates, at least for me, is very practical and stoic, very kind of Marcus Aurelius-like. Are there any kind of leaders or philosophies or books that you've leaned on to help you stay the course in this way and walk through these doors of opportunity? I've never really read a business book in my life. I mean, I read autobiographies,
Starting point is 01:21:32 they're a little different. Though, I read and studied Churchill carefully over the years and he faced a tremendous amount of adversity and and doubters along the way uh and and and also unlike me he was involved in some really colossal mistakes including the tragedy at gallipoli in the in theWorld War I era, for instance, where I think he was Secretary of the Navy. And the onus was on him, the major naval disaster. He ran for and won, ran for and lost more elections than anyone else in the history of Great Britain. It says a lot. Yeah, it's like the babe ruth of uh of british politics yes i i've i always was struck by someone who from the outside or at least history kind of shows him to be this immensely
Starting point is 01:22:36 successful world leader when he wasn't always that way um he got thrown out of office actually as the prime minister and came back and he got unelected at some point he came back and saved great britain and maybe you could argue the world from the throes of nazism you know was thrown out again when the war ended actually he was voted out when the war ended and then came back again. Anyway, I took a lot from him. Not sure if there are others, really. No, I've read a lot over time, a lot of biographies, a lot of novels as well. Churchill would be the only one I could think of that stood out. Got it. And saying Churchill is a role model is a little bit over the top and to itself.
Starting point is 01:23:30 What the heck, right? Yeah, well, you've got Churchill and then, I suppose, back in the day, Ian Fleming novels. Am I getting that right? Did you read any Ian Fleming? I did. I read most of his Bond novels starting junior high school which would have been the early 60s 63 60 62 63 64 65 that era yeah of course from russia would love goldfinger spy who loved me you only live twice sure yeah well you've uh and now you have
Starting point is 01:24:07 chronicled your own adventures uh in the right of a lifetime which i really recommend to people i think it gives a window into as you said the uh the non-linear path that you have, that you have traveled and how it, you've been very, very good at capitalizing on doors opening to opportunities, but it hasn't necessarily reflected a grand 60 year master plan for life, right? Uh, but you have been really willing and able to step through doors and take what others would perceive as large risks. Do you have any quotes? I'll just ask a few more questions. Do you have any quotes that you think of often or try to live your life by? Do any quotes come to mind? And if not, that's okay as well. Yeah, well, the great one is the Teddy Roosevelt quote about if you're going to fail, fail daring greatly.
Starting point is 01:25:09 Do you know that quote? I do. I can read it to you if you like. Yes, please. I just want to make sure I'm calling it up because I know it, but I don't want to screw up on any part of it. It's not the critic who counts, not the man who points out how the strong man stumbles or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly,
Starting point is 01:25:37 who errs, who comes short again and again because there is no effort without error and shortcoming, but who does actually strive to do the deeds, who knows great enthus effort without error and shortcoming, but who does actually strive to do the deeds, who knows great enthusiasms, great devotions, who spends himself in a worthy cause, who at best in the end the triumph of high achievement, I'm sorry, who at best knows in the end the triumph of high achievement, and who at worst, if he fails, at least fails daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat. It's that last part. If he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat.
Starting point is 01:26:20 So fantastic. Thank you for reading that. That is also what LeBron James has kept in his locker since beginning his career. Really? It is. I did not know that. I gave that inscribed to all senior management at the company many years back oh what a great gift it is a mantra of mine and and i think it says a lot about what i've done at least if you're going to fail fail daring greatly well i think that's i think that's a fantastic place to wrap this up. And I also think that it's a, that could be the very, very long subtitle, Option B for The Ride of a Lifetime, this book that I'm of fun for me, Bob. I appreciate you taking the time. And is there anything else you'd like to say or suggest to people, any parting comments, anything at all that you'd like to add before we come to a close?
Starting point is 01:27:38 No, I enjoyed this thoroughly. I think you covered some really interesting topics. You got under my hood a little bit in a good way. Not in a way that made me uncomfortable at all, but I think some things I haven't talked about as specifically. I know I enjoyed it completely. Well, thanks so much. And for people listening, we're going to have show notes, links to everything that we've discussed, including the book and everything else in terms of resources at tim.blog forward slash podcast. And until next time, thank you for listening. Hey guys, this is Tim again. Just a few more things before you take off.
Starting point is 01:28:18 Number one, this is Five Bullet Friday. Do you want to get a short email from me? Would you enjoy getting a short email from me every Friday that provides a little morsel of fun for the weekend? And Five Bullet Friday is a very short email where I share the coolest things I've found or that I've been pondering over the week. That could include favorite new albums that I've discovered. It could include gizmos and gadgets
Starting point is 01:28:42 and all sorts of weird shit that I've somehow dug up in the world of the esoteric as I do. It could include favorite articles that I've read and that I've shared with my close friends, for instance. And it's very short. It's just a little tiny bite of goodness before you head off for the weekend. So if you want to receive that, check it out. Just go to 4hourworkweek.com. That's 4hourworkweek.com all spelled out and just drop in your email and you will get the very next one. And if you sign up, I hope you enjoy it. This episode is brought to you by Humans Beat Elite. The product is Beat Elite, not meat elite, not beat B-E-A-T, but beat B-E-E-T elite, which you might consider an endurance superfood or what they would call a nitric oxide activator. by a multiple-time world champion and has since been recommended to me by multiple world-class athletes. And I use it pre-workout for endurance training. That could be cycling, that could be swimming. It is very rarely running. But my subjective experience supports what some of the research would seem to indicate, and that is that you can work out, say, up to 15 to 18 percent longer if you're looking at high intensity interval training, HIIT, for instance, and at recovery times. So the let's call it the refractory period for getting back to peak power output,
Starting point is 01:30:27 for instance. So I use Beatly, just use it this morning before a 30 minute, somewhat intense swim workout. And I have found that particularly for someone like myself who has really terrible endurance, genetically speaking, my presets are horrible, that it really does allow a 10 to 20% boost in shorter workout performance, especially although I do know people who've used it for 20 mile runs, 30 mile runs, much longer endurance events. And they've got all sorts of different points about the mechanisms of action and so on. But suffice to say that it is a lot easier to consume beet elite than to eat the nitric oxide equivalent of six whole beets, for instance, much more rapidly assimilated. And it tastes great. It will also stain your pet polar bear or your white cotton or your down
Starting point is 01:31:28 pillows. So don't spill it on anything, but it does taste delicious. I tend to mix this into a shake that I have pre-workout in the mornings. So there you have it. I've used Beet Elite for a number of years now. It is trusted by hundreds of elite teams, athletes, and organizations all over the world. And it is also informed sports certified, which means that it is certified to not contain any banned substances. So if you're a competitive athlete, that is one fewer thing that you need to worry about. So take your performance to the next level with Beat Elite. Try it out. Go to livehuman.com slash Tim to get 20% off your first purchase. The team at Human, that's the company, is making this offer exclusive to you, my dear listeners. So check it out. Go to livehuman.com slash Tim. Super simple. livehuman.com slash Tim. Give it a shot.
Starting point is 01:32:28 This episode of the Tim Ferriss Show is brought to you by 99designs. 99designs is a global creative platform that makes it easy for you to find an amazing designer and create designs you'll love. From logos to branding to packaging to books, you name it, they have it. And I've used them for just about everything. 99designs is the go-to creative resource for any budget. I've used them for years now for book covers, for instance, mock-ups of Before Our Body, which went on to become a number one New York Times bestseller,
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