The Tim Ferriss Show - #420: Books I've Loved — Matt Mullenweg
Episode Date: April 13, 2020#420: Books I've Loved — Matt Mullenweg | Brought to you by Audible. Welcome to another episode of The Tim Ferriss Show, where it is my job to sit down with world-class performers of a...ll different types—from startup founders and investors to chess champions to Olympic athletes. This episode, however, is an experiment and part of a shorter series I’m doing called “Books I’ve Loved.” I’ve invited some amazing past guests, close friends, and new faces to share their favorite books—the books that have influenced them, changed them, and transformed them for the better. I hope you pick up one or two new mentors—in the form of books—from this new series and apply the lessons in your own life.Matt Mullenweg (@photomatt) is the founding developer of WordPress, the open-source software used by over 35% of the web. Matt is also the CEO of Automattic, which is now the force behind WordPress.com, Jetpack, and many other products.Having built his own 1200-person company with no offices and with employees scattered across 68 countries, Matt examines the benefits and challenges of distributed work and recruiting talented people around the globe on Distributed, which you can find on Apple Podcasts, Spotify, or wherever you get your podcasts.Please enjoy!You can find all books from this episode in the show notes.“Books I’ve Loved” on The Tim Ferriss Show is brought to you by Audible! I have used Audible for many years now. I love it. Audible has the largest selection of audiobooks on the planet. I listen when I’m taking walks, I listen while I’m cooking… I listen whenever I can. Audible is offering Tim Ferriss Show listeners a free audiobook with a 30-day trial membership. Just go to Audible.com/tim and browse the unmatched selection of audio programs. Then, download your free title and start listening! It’s that easy. Simply go to Audible.com/tim or text TIM to 500500 to get started today.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests.For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Please fill out the form at tim.blog/sponsor.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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At this altitude, I can run flat out for a half mile before my hands start shaking.
Can I ask you a personal question?
Now would have seemed an appropriate time.
What if I did the opposite?
I'm a cybernetic organism, living tissue over a metal endoskeleton.
The Tim Ferriss Show.
Books I've Loved on The Tim Ferriss show is exclusively brought to you by audible there
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a free audiobook with a 30-day trial membership. And again, my list, if you want to check them out,
The Tao of Seneca, The Graveyard Book, Essentialism.
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audible.com slash Tim. Hello, boys and girls, ladies and germs. This is Tim Ferriss. Welcome
to another episode of The Tim Ferriss Show, where it is usually my job to sit down with
world-class performers of all different types, startup founders, investors, chess champions, Olympic athletes, you name it, to tease out the habits that you can apply in
your own lives. This episode, however, is an experiment and part of a short form series that
I'm doing simply called Books I've Loved. I've invited some amazing past guests, close friends,
and new faces to share their favorite books, describe their favorite books, the books that have influenced them, changed them, transformed them for the better.
And I hope you pick up one or two new mentors in the form of books from this new series and
apply the lessons in your own life. I had a lot of fun putting this together, inviting these people
to participate and have learned so, so much myself. I hope that is also the case for you.
Please enjoy.
Howdy, howdy. My name is Matt Mullenweg. I am the co-founder of WordPress, which is open source
software used by about, actually about 35% of all websites now. And I also run a company called Automatic,
which is a fully distributed company of over 1,200 people that makes services for WordPress
and funds for things like WordPress.com, Jetpack, Tumblr, and WooCommerce.
So this topic on favorite books is very exciting to me because I love to read.
So I'm going to go through a bunch of them as fast as I can. And basically four categories, fun, life,
professional, and then, well, actually two final bonus categories, like mind-expanding
authors where I just read everything they publish. So to start with the fun ones, the
first two are actually collections of short
stories, which I love because you can kind of work them in between other readings, almost like a
refresher while you're reading longer things. The first is called Paper Menagerie and Other
Stories, which is by Ken Liu. This is kind of sci-fi, but honestly, I recommend this to a ton of people,
including getting a copy for Tim before, and they've loved it. It's just a huge variety of
stories that really make your mind think differently. And Ken Liu's honestly one of the
authors, new authors, at least new to me authors, that I'm most excited about. He also translated
one of the Three Body Problem books, and he just has a ton of great work out. The second one is called Some, which is 40
tales from the afterlifes. This is by a guy who's normally more of a science writer named David
Eagleman. Each one of these stories is only two to three pages long, and it starts out at the point of an afterlife beginning. And that sounds...
it doesn't do it justice, actually. What I would do is maybe just pick this up and check out the
very first story and see what it does to your mind. I love actually reading one of these before
I go to bed. I find that it kind of resets my brain a little bit and also sometimes gives me
really cool dreams. I've also even read them to people as gifts at Burning Man. That's how cool
the stories are. These first two were actually recommendations that I got from a friend who's
a designer named Connie Yang. The third and the fun section or fiction section that I'll recommend
is actually kind of a secret weapon in that I've met
a ton of other CEOs and founders and folks who all told me they were highly, highly influenced
by this book. And that is The Foundation by Isaac Asimov. It's actually a short series.
And yeah, it's just so wild how I'll meet people from all walks of life, including CEOs of companies worth tens of billions of dollars, that say this is one of their most influential books, especially when they were young.
I read this as a kid.
I think it's a great gift for kids.
I actually recently have picked it back up and am rereading it.
It holds up very well. But if you have any kind of like young adults in your life that you feel like could
enjoy like some really interesting sci-fi, just the concepts in it kind of make you think about
the world differently. All right, the second category I'm going to call life things. So the
first and foremost I'll put here, which is actually someone I recommended that Tim had on the podcast
named Krista Tippett, who has a great podcast called On Being, and has a book called Becoming Wise that covers a lot of
her, kind of like a best of almost, of her work. And I would say if you're only going to be run
in the life section, that is the one I would recommend. The second that I'm going to recommend
is called On Grief and Grieving, which is by Elizabeth Kubler-Ross.
Kubler-Ross created that scale that you might have heard of, you know, the five stages, where it's like anger, denial, acceptance, blah, blah, blah.
She actually created that.
And this book was the last of, I think, three books she did in her series.
And it was actually finished posthumously by her writing partner, because as she was writing this book, she herself was passing away.
This book was extremely helpful and important to me after my father passed,
and I've recommended it for a number of folks,
including those who don't have anyone in their life that's currently ill or has recently passed.
It is one thing that is certain for all of us,
that people in our life are going to pass at some point. And how this book talks about pre-grieving,
about grieving, it really opened up my mind to really be able to process and deal with
what was a total whirlwind. It still is in some ways, a whirlwind of emotions.
So this is one I can recommend without hesitation to any human.
On that topic a little bit, and this one is probably going to make you cry if you read it,
is called When Breath Becomes Air by Paul Kalanithi.
And this is also a little bit of a pos-humous book that was a story of a professor who tragically found out he was not going to make it. And so what he did with his last bit of life and how he acted and his family and everything.
Beautifully, beautifully, beautifully written.
Very, very special book.
And finally, on the life side, this one has a funny title, but it's a really, really good book.
It's called Why Buddhism is True by Robert Wright.
I grew up Catholic.
This wasn't a book.
I'm not Buddhist.
I'm not becoming Buddhist.
There are no plans there.
But I found that this book, which takes kind of a neuroscience view of text and Buddhism, Hinduismism that go back sometimes thousands of years,
is really, really fascinating. And it is an interesting juxtaposition of kind of how
older wisdom intersects and interacts really well with the latest findings of science,
and how you can apply that to your life, to quiet your monkey mind, to be able to focus.
Of course, there's talk about meditation and other things that you probably heard a lot on Tim's podcast.
So this, regardless of your religious leanings or non-religious leanings, I would say is an excellent and great read.
This next category section is the one where I have the most books.
So hopefully you've made it through the fun and life ones.
Now you're ready to be more professionally successful.
Each one of these has had an influence that I would consider pivotal to my success
and the things I've done in creating WordPress and Automatic.
The first is relatively new, and I wish it had come out a decade before
because I could have saved a lot of trouble.
It's called Principles by Ray Dalio, who's one of the most successful hedge fund investors.
And he runs his company in an extremely interesting way.
And this is the first of, I think, several books he's planning on doing where he spells out the things he's learned.
He's one of these folks who has an extremely analytical mind writes down everything and checks it later.
So if your mind is not
as analytical
like mine is not quite there
actually I think probably few people in the world are quite
as analytical as Ray Dalio is
it can be
I would say provocative
and challenge you to think in different
ways. Also pairs
very well with the last recommendation I'm going to do here,
The Great Mental Models.
The second is another one with not a great title, but a really good book,
called Nonviolent Communication, which is by Marshall Rosenberg.
And this means nonviolent in the sense that Gandhi was nonviolent,
or Martin Luther King, where it's not like don't yell at people,
but more how is what we say and how we say it
sometimes doing the opposite of what we intend.
So there's a way to communicate the exact same thing
in a better way that people will be more receptive
to whatever you're saying.
This book, I think I read originally
in like a personal context.
I put it in this section because I found
that it completely leveled up all of my communication
where that was in family relationships,
personal relationships, and where it probably
had the biggest impact was in my work relationships.
At Automatic, we do a ton of communication
over text as well using our internal tool P2, also a lot of Slack.
And sort of applying what I learned by reading Nonviolent Communication,
I found I became a lot more effective, particularly at text-based communication,
in kind of getting the intention of my message across.
Speaking of being a distributed company
with lots of text communication,
I'm going to recommend a book called Remote,
which is by the folks over at Basecamp,
Jason Freed and David Heinmeier-Hansen.
This is probably the best guide available right now
to doing working remotely or in a distributed fashion.
Also, Basecamp, formerly known as 37
Signals, has a very refreshing, no-nonsense, first principles way of working. And I feel like any
company that can apply some of their principles, you can pick and choose, it's like a buffet book,
can probably become a lot more effective. And like I said, it's probably the best resource
for distributive work right now.
But I will also take this opportunity to plug my podcast, which you can find at distributed.blog,
which is interviewing folks, including the Basecamp folks at some point,
on how to be effective while scaling distributed companies.
Writing is so key, and you might be detecting a theme here.
And the book that's been most influential my entire life there was called On Writing,
or is called On Writing Well
by William Zinsler.
Writing to me is not just something
for communication.
It's also something that really helps me
learn how to think better.
And I would point pretty much
anything significant
that I've done in my life
to something that I sat down
and wrote and really worked through it in a written form first. And I have all sorts of
hacks. Sometimes I write things out longhand. Sometimes I type it in SimpleNotes. Sometimes
I type it in WordPress. Sometimes I do a Google Doc and collaborate with people. Sometimes I just text my friends.
But this book, I would say, is probably the classic for improving the clarity of your writing,
which therefore improves the clarity of your thinking of anything I've read.
And I've probably read dozens of writing books at this point because it is a topic and genre of book, which I find very fascinating.
So save lots of time.
You don't have to read the dozens of books that I read.
Just check out this one, and it will definitely level up your written communication.
I'm going to go a little esoteric for this next one
and talk about a book which is a little more academic,
which is by an author named George Lakoff,
and it's called Metaphors We Live By.
There's definitely a writing theme here.
So many people don't know this,
but a lot of how we talk is actually in metaphors.
What this book breaks down is what these metaphors are,
many of which you probably use day to day
without even realizing it,
and how you can change how you use metaphors to basically say what you're trying to
say and not negate what you're trying to say. So as one example of metaphors that you probably use
all the time but don't think about it, there's categories. One that he talks about in the book
is argument is war. As examples, your claims are indefensible. He attacked every weak point in my argument. His criticisms were right on target. I demolished his argument. I've never won an argument with him. You disagree? Okay, shoot. If you use that strategy, he'll wipe you'll see that there's a lot of war metaphors and terminology and imagery being used when talking about something not to do with war at all, which is arguments.
There's all sorts of examples like this, including what I find really fascinating, which is spatial metaphors.
And if you learn this, this actually, I think, goes a bit to how the mind works.
Which brings us pretty well to the final one in this section,
which I recommend.
Also a fairly new book by Shane Paris,
best known for Farnham Street,
which has a great podcast and is a great site,
fs.blog, I believe.
And they're doing a five-volume series
called The Great Mental Models.
You've probably heard about mental models
if you follow Warren Buffett
or Charlie Munger at all. And in fact, previously, there's this great book called Poor Charlie's
Almanac, which was a collection of Charlie Munger speeches where he really laid out a lot of his
sort of very heterodox thinking, things that made him very successful as half of the pair that's
been probably one of the most successful
investors in history alongside Warren Buffett. These speeches were not terribly accessible,
though. They had a lot of extraneous material. They were repetitive in some ways. And the book
itself was a little hard to access. So these great mental models is, well, one, if you can't
buy the hardcover,
like it's one of the most beautiful books I've actually interacted with in a long time. And
if you're able to build what they call this latticework of mental models, it can make you
essentially approach all sorts of situations much faster and more effectively than you would
if you're trying to figure out things from scratch every single time. This pairs really, really well with Principles by Ray Dalio. Okay, fourth category I'm going to
call Mind Expanding. So these are two books, actually ones I've just read this year, both of
which go pretty well with metaphors we live by, but around consciousness, theory of mind, kind of how
everything works. One's a little bit of an older book, I think from 1980,
and it's only available in print, which I think everything else I've recommended you can get on
the Kindle or something. It's called The World is Sound or Nada Brahma. It's by a German author,
Joachim Ernst Berendt, and basically goes through just really, really interesting. As a musician myself,
I learned about things like the harmonic series or the overtone series, which is a beautiful set
of whole number ratios that sort of govern Western music and the 12-tone scale and things.
But I didn't know as much about just versus even intonation and how also these ratios show up kind
of everywhere in life, be it, you know, from how plants form to the orbit of the planets to lots of things.
I've Googled a lot as I read this book.
Some of it is still spot on.
Some of it's been we have sort of newer understandings of some things it talks about.
But again, this is the mind-expanding category.
So I will say it is an interesting,
I'll put it as provocative as well, read. Not something that you'll agree with everything in
the book, but something that probably opens your mind to a lot of things you hadn't thought about
before or never even considered. I would also say it's completely accessible to non-musicians as
well as musicians. I just found it particularly interesting because it applied some things I had learned in different sort of fields or different contexts in a more scientific context.
The second, which is also a fairly, fairly new book, is called Conscious, A Brief Guide to the Fundamental Mystery of the Mind.
This is by Annika Harris, and this is what they call the hard problem.
What is consciousness? Where does it come from?
Who's listening to me talk right now?
And who is it that listens to you talk to yourself?
All of these questions I find endlessly fascinating.
And it's an area of, in some ways, a lot of study,
and in some ways, much less than you would expect.
So this was a very short book.
You can actually get through it in just an hour or two.
So I feel actually even better recommending it
because it packed a huge amount of information and value
into a very kind of tidy package.
I always love when books are just as long as they need to be and no
longer. So this will definitely give you lots to talk about at parties or with friends. And
I find just it's good from a philosophical point of view to sometimes think about and ponder these
bigger questions. Okay, last I promised you the authors that I read literally everything they
publish, no matter what it is. And these are besides Tim, of course, because if you're listening,
you probably already read all his books. So two folks I'm going to recommend here,
and I apologize if I'm not answering their names, but the first is Yuval Noah Harari. He's probably best known for Sapiens, which is, I'd say Yuval is an author
who can synthesize a ton of information across history, both modern and older,
and present it in like a really compelling way. So I love Sapiens like everyone did. I read
Helmodeus. But I would say my
favorite, if you're going to pick one book of his, was his last one, which was 21 Lessons for the
21st Century. Super fascinating. Very cool to see a historian look at the contemporary things,
and I thought he was spot on in many of his thoughts. The second is a much more controversial
author, but I would say ever since I was exposed to one of his early works,
Fooled by Randomness and Black Swan,
I will probably always be a fan of Nassim Taleb.
And he is a writer who is not humble,
who is not afraid of sprinkling tons of obscure references and non-obscure references.
You could easily take one of his books and then read 20 or 30 others.
But he is a provocative thinker.
He is an original thinker in many ways.
He's a fun writer.
He writes in a very engaging style.
And whether you agree with him or disagree with him,
I think your mind will be sharper
for having read his work and considered it.
Black Swan was, I think, the very first one I read of his
and a wonderful introduction.
But all of his books are quite fun and funny
and I will continue to keep reading everything that he publishes.
All right.
Again, my name is Matt Mullenweg,
co-founder of WordPress, CEO of Automatic.
If you'd like to check out more of my random musings, my blog is at ma.tt.
I'm on Instagram, Twitter, and Tumblr at photomat, that's P-H-O-T-O-M-A-T-T.
And I love hearing from folks.
So you can also check out some of my photos at matt.blog.
I've been publishing online for a long time,
so sorry I have so many places.
But I learn a lot from Tim's podcast,
and I can't wait to hear what other people's book recommendations are,
because I'm always looking for new things to read.
So if you end up reading any of these,
drop me a note or a tweet or something, if you like them, if you hate them, and I hope you have a wonderful day. Bye-bye. Hey guys, this is Tim again. Just a few more things before you take
off. Number one, this is Five Bullet Friday. Do you want to get a short email from me? Would you
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