The Tim Ferriss Show - #80: Thomas Edison's Formula for Greatness
Episode Date: June 8, 2015This episode is intended to help you with unexpected problems that will crop up this week. My guest is Ryan Holiday, who became Director of Marketing at American Apparel at age 21 (!). He’s... a beast. Since dropping out of college at 19 to apprentice under strategist Robert Greene (author of The 48 Laws of Power), Ryan has advised many New York Times bestselling authors and mega-multi-platinum musicians. He knows how to build massive buzz while responding to unexpected crises. He can compete or counterpunch with the best. For this reason, I asked him to share one of his popular stories on Thomas Edison, as well as Jack Johnson and others. If you want to thrive in high-stress environments, this is well worth the time. The sponsors for this episode, both of which I use, are: Vimeo -- See some of my favorite movies here. Mizzen + Main -- These are the only dress shirts that I travel with. For more on Ryan and his books, check out this page.***If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!For show notes and past guests, please visit tim.blog/podcast.Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Interested in sponsoring the podcast? Visit tim.blog/sponsor and fill out the form.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissFacebook: facebook.com/timferriss YouTube: youtube.com/timferrissPast guests on The Tim Ferriss Show include Jerry Seinfeld, Hugh Jackman, Dr. Jane Goodall, LeBron James, Kevin Hart, Doris Kearns Goodwin, Jamie Foxx, Matthew McConaughey, Esther Perel, Elizabeth Gilbert, Terry Crews, Sia, Yuval Noah Harari, Malcolm Gladwell, Madeleine Albright, Cheryl Strayed, Jim Collins, Mary Karr, Maria Popova, Sam Harris, Michael Phelps, Bob Iger, Edward Norton, Arnold Schwarzenegger, Neil Strauss, Ken Burns, Maria Sharapova, Marc Andreessen, Neil Gaiman, Neil de Grasse Tyson, Jocko Willink, Daniel Ek, Kelly Slater, Dr. Peter Attia, Seth Godin, Howard Marks, Dr. Brené Brown, Eric Schmidt, Michael Lewis, Joe Gebbia, Michael Pollan, Dr. Jordan Peterson, Vince Vaughn, Brian Koppelman, Ramit Sethi, Dax Shepard, Tony Robbins, Jim Dethmer, Dan Harris, Ray Dalio, Naval Ravikant, Vitalik Buterin, Elizabeth Lesser, Amanda Palmer, Katie Haun, Sir Richard Branson, Chuck Palahniuk, Arianna Huffington, Reid Hoffman, Bill Burr, Whitney Cummings, Rick Rubin, Dr. Vivek Murthy, Darren Aronofsky, and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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This episode is brought to you by two sponsors that I use all the time. The first for checking it out. If the spirit moves you. This episode is brought to you
by two sponsors that I use all the time. The first is Vimeo. And why should you check it out? You
should check it out because I keep track of all the movies I watch. And I watch some really
esoteric, weird stuff. I find some gems in the rough, if that's the proper expression, the
diamonds in the jungle, however you want to put it. And I've collected some of my favorite movies at fourhourworkweek.com forward slash Vimeo.
That's all spelled out fourhourworkweek.com forward slash Vimeo. And there are a couple
that I'd like to highlight and there are all types. And that includes a lot of nonfiction.
So documentaries on break dancing, big wall climbing, motorcycles, the resurrection of manual labor.
And there are others that I've recommended that you guys have loved, like the science fiction short The World of Tomorrow, which won the grand jury prize at Sundance.
16 minutes, it'll blow your mind.
Check it out, World of Tomorrow.
All of these are listed and you can watch trailers. I'm going to suggest you watch two trailers in particular because many of you have already checked these out based on my recommendation and they could really,
really improve the quality of your life. The first is Waking Up by Sam Harris. The second
is The Lady in Number Six. And just check out the trailers. The trailers are literally one
to two minutes long. You could check these out, pause right now. And I think that you'll get a very good taste for why I like these. So Waking Up With Sam Harris is really one of the best introductions and guides to pragmatic meditation and mindfulness. If you want to be a high performer in high stress environments, this is what you want to check out. Sam Harris has a PhD in neuroscience. And a lot of people think when I've talked about meditation in the past and interviews,
because 80% or so of the top performers I interview, including people like Arnold
Schwarzenegger and DJs and athletes all have a meditation practice.
You don't have to grow dreadlocks and listen to didgeridoo or play the didgeridoo to do this.
It can be very, very pragmatic and systematic.
So check out the trailer,
waking up with Sam Harris. Uh, you'll get exactly what I'm talking about. And he's also hilarious.
Lady number six, Alice is 109 and the world's oldest pianist and Holocaust survivor. This is
a short, the entire thing is about 30 minutes long about her story. So if you want to upgrade
your optimism and mindset, this is a very short dose of medicine that I think could force you to look at your own problems in a new way.
So check those out.
4hourworkweek.com forward slash Vimeo.
And then second, Mizzen and Main.
I've talked about these guys quite a lot.
These are the only dress shirts that I travel with and wear at this point.
Mizzen and Main offers shirts that address all of the problems
that make me angsty and annoyed, uh, related to dress shirts. So usually you sweat through
them easily. You look like a monkey stuck with the blow dart. They're horrible to iron,
terrible to travel with a lot of labor. You can grab a Mizzen and Maine shirt,
throw it into a duffel bag, land where you're going after a flight, pull it out,
no ironing, no nothing, throw it on, have people compliment you on the shirt, never have to do
anything with it. And if you don't even wash it for a week or so, it will not smell, at least in
my experience. And it's because it's made from athletic sweat wicking material. It's a great,
amazing, practical head fake. So check out my favorite shirt that I travel with.
And if you've seen any of my speaking engagements recently, you'll notice that I'm wearing the
Henley. It's great for just like casual drinks with friends or doing something formal. Uh,
go to four hour workweek.com forward slash shirts. That's four hour workweek.com forward slash
shirts. And you can check them up, uh, check them up, check them out, check them in, check them around,
whatever the proper English is. And I use all these things myself. So check them out. Enjoy.
Onward.
Guten Tag, ladies and gentlemen, this is Tim Ferriss and welcome to another episode of the
Tim Ferriss Show, where usually the objective is to deconstruct excellence in an interview. So I will interview
hedge fund managers, chess prodigies, professional athletes, actors, politicians, et cetera, to
dissect the tools, tips, routines, et cetera, that make them as good at what they do as they are.
Now, in this particular case, it is a Monday and I'm recording this on a Monday, although you can
certainly listen to it any other day of the week. And I'm thinking ahead to the week and I've already had a couple of fires
explode in front of me. And it goes without saying that the unexpected will happen. There are
stressful things that will pop up. And one of my favorite quotes is actually from Marcus Aurelius.
And I won't go into too much on Marcus Aurelius, but at one point he was the most powerful man on the planet and he kept effectively a war journal. It was never
intended for publication, which became the book Meditations, which is a very famous collection of
stoic philosophical thinking. That's how it's thought of at least. But one of his notes that
he put in his notebook was, and I quote, When you wake up in the morning, tell yourself, the people I deal with today will be meddling,
ungrateful, arrogant, dishonest, jealous, and surly. They are like this because they can't
tell good from evil. But I have seen the beauty of good and the ugliness of evil,
and have recognized that the wrongdoer has a nature related to my own, not of the same blood
and birth, but the same mind, and possessing a share of the divine. And so none of them can hurt me. No one can implicate me in ugliness. This is very
important and it goes on, but if you're going to overcome massive challenges, difficult people,
difficult conversations, you have to change your mindset. And I constantly have to remind myself of that and read things
that facilitate that. And one of those things that helps me is a chapter, an essay, it's really
effectively self-contained called love everything that happens a more fatty. And it is a chapter
from a book called the obstacle is the way by Ryan Holiday. And if you don't recognize the name
Ryan Holiday, Ryan became director of marketing at American Apparel when he was 21 years old.
He's a beast. He dropped out of college at 19 to apprentice under strategist Robert Green. You may
know that name because he authored the 48 Laws of Power. And since then, Ryan has done a great many
things. He's advised many New York Times bestselling authors and mega multi-platinum musicians on launches. For instance, he's a master of the media,
knows how to build massive buzz while responding to unexpected crises. So he can compete and
counterpunch with the best out there. I've been very impressed with Ryan. He helped me with the
launches for the four-hour body and the four-hour chef. So I've seen him walk the talk. He's not
just a theorist. And what I'd like to share with you today so that you
can prepare for whatever is coming up, whether that's today, this week, and to really be mentally
prepped for the unexpected is to share Thomas Edison's formula for greatness in effect. And
the story of Thomas Edison, as well as Jack Johnson and a few others from the book, The
Obstacle is the Way. And if you want to see some
of my favorite books, including The Obstacle is the Way and find samples from all of them,
and there are, I think six or seven of them now, you can go to audible.com forward slash Tim's
books. So audible.com forward slash Tim's books. You can see some of the books that have had a
massive impact on my life and that continue to have a massive impact on my life.
So without further ado, I encourage you to check out this essay, digest it and meditate on it from
the obstacle is the way. And if you want to hear more from Ryan, we also did a one and a half to
two hour podcast together focused on stoic thinking. So you can just search Ryan holiday,
Tim Ferriss podcast, and it'll pop right up. But you can just search Ryan Holiday, Tim Ferriss
podcast, and it'll pop right up. But in the meantime, here is a morsel to get you started.
Enjoy. Love everything that happens. Amor fati. My formula for greatness in a human being is
amor fati. That one wants nothing to be different, not forward,
not backward, not in all eternity, not merely bear what is necessary, still less conceal it,
but love it. Nietzsche. At age 67, Thomas Edison returned home early one evening from another day
at the laboratory. Shortly after dinner, a man came rushing into his house with urgent news.
A fire had broken out at Edison's research and production campus a few miles away.
Fire engines from the eight nearby towns rushed to the scene, but they could not contain the blaze.
Fueled by the strange chemicals in the various buildings,
green and yellow flames shot up six and seven
stories, threatening to destroy the entire empire Edison had spent his life building.
Edison calmly but quickly made his way to the fire, through the now hundreds of onlookers and
devastated employees, looking for his son. Go get your mother and all her friends, he told his son
with childlike excitement. They'll never see a fire like this again.
What?
Don't worry, Edison calmed him.
It's all right.
We've just got rid of a lot of rubbish.
That's a pretty amazing reaction.
But when you think about it, there really was no other response.
What should Edison have done?
Wept?
Gotten angry?
Quit and gone home? What exactly would that have done? Wept? Gotten angry? Quit and gone home?
What exactly would that have accomplished?
You know the answer now.
It's nothing.
So he didn't waste time indulging himself.
To do great things, we need to be able to endure tragedy and setbacks.
We've got to love what we do and all that it entails, good and bad.
We have to learn to find joy in every
single thing that happens. Because there was little more than rubbish in Edison's buildings,
years and years of priceless records, prototypes, and research were turned to ash. The buildings,
which had been made of what was supposedly fireproof concrete, had been insured for only
a fraction of their worth. Thinking that
they were immune to such disasters, Edison and his investors were covered for about a third of
the damage. Still, Edison wasn't heartbroken. Not as he could have and probably should have been.
Instead, it all invigorated him. As he told a reporter the next day, he wasn't too old to make a fresh start.
I've been through a lot of things like this, he said. It prevents a man from being afflicted with
ennui. Within about three weeks, the factory was partially back up and running. Within a month,
its men were working two shifts a day churning out new products that the world had never seen.
Despite a loss of almost
$1 million, more than $23 million in today's dollars, Edison would marshal enough energy to
make nearly $10 million in revenue that year, $200-plus million today. He not only suffered
a spectacular disaster, but he recovered and replied to it spectacularly. The next step after we discard our expectations and accept what happens to us,
after understanding that certain things, particularly bad things, are outside our control,
is this, loving whatever happens to us and facing it with unfailing cheerfulness.
It is the act of turning what we must do into what we get to do.
We put our energies and emotions and exertions where they will have real impact.
This is that place.
We will tell ourselves, this is what I've got to do or put up with.
Well, I might as well be happy about it.
Here's an image to consider.
The great boxer Jack Johnson and his famous 15-round brawl with Jim Jeffries.
Jeffries, the great white hope, called out of retirement like some deranged Cincinnatus
to defeat the ascendant black champion.
And Johnson, genuinely hated by his opponent in the crowd,
still enjoying every minute of it, smiling, joking, playing the whole fight.
Why not? There's no value in any other reaction.
Should he hate them for hating him?
Bitterness was their burden, and Johnson refused to pick it up.
Not that he simply took the abuse.
Instead, Johnson designed his fight plan around it.
At every nasty remark from Jeffrey's corner, he'd give his
opponent another lacing. At every low trick or rush from Jeffrey's, Johnson would quip and beat
it back, but never lose his cool. And when one well-placed blow opened a cut on Johnson's lip,
he kept smiling, a gory, bloody, but nevertheless cheerful smile. Every round he got happier, friendlier, as his opponent grew
enraged, tired, eventually losing the will to fight. In your worst moments, picture Johnson,
always calm, always in control, genuinely loving the opportunity to prove himself,
to perform for people, whether they wanted him to succeed or not, each remark bringing the response it deserved
and no more, letting the opponent dig his own grave, until the fight ended with Jeffries on
the floor and every doubt about Johnson silenced. As Jack London, the famous novelist, reported from
the ringside seats, no one understands him, this man who smiles. Well, the story of the fight is the story of a smile.
If ever a man won by nothing more fatiguing than a smile, Johnson won today. That man is us,
or rather it can be us, if we strive to become like him. For we're in our own fight with our
own obstacles, and we can wear them down with our relentless smile, frustrating the people or
impediments attempting to frustrate us. We can be Edison, our factory on fire, not bemoaning our fate,
but enjoying the spectacular scene, and then starting the recovery effort the very next day,
roaring back soon enough. Your obstacle may not be so serious or violent, but they are nevertheless significant and outside
your control. They warrant only one response, a smile. As the Stoics commanded themselves,
cheerfulness in all situations, especially the bad ones. Who knows where Edison and Johnson
learned this epigram, but they clearly did. Learning not to kick and scream about matters we can't control
is one thing. Indifference and acceptance are certainly better than disappointment or rage.
Very few understand or practice that art, but it is only a first step. Better than all of that is
love for all that happens to us, for every situation. The goal is not, I'm okay with this, not, I think I feel good
about this, but I feel great about it, because if it happened, then it was meant to happen,
and I am glad that it did when it did. I am meant to make the best of it, and proceed to do exactly
that. We don't get to choose what happens to us, but we can always choose how we
feel about it. And why on earth would you choose to feel anything but good? We can choose to render
a good account of ourselves. If the event must occur, amor fati, a love of fate, is the response.
Don't waste a second looking back at your expectations. Face forward and face
it with a smug little grin. It's important to look at Johnson and Edison because they weren't passive.
They didn't simply roll over and tolerate adversity. They accepted what happened to them.
They liked it. It's a little unnatural, I know, to feel gratitude for things we never wanted to
happen in the first place.
But we know at this point the opportunities and benefits that lay within adversities.
We know that in overcoming them, we emerge stronger, sharper, empowered.
There's little reason to delay these feelings.
To begrudgingly acknowledge later that it was for the best, when we could have felt that in advance, because it was inevitable. You love it because it's all fuel, and you don't just want fuel,
you need it. You can't go anywhere without it. No one or no thing can, so you're grateful for it.
That is not to say that the good will always outweigh the bad, or that it comes free and without cost.
But there is always some good,
even if only barely perceptible at first,
contained within the bad.
And we can find it and be cheerful because of it.
This episode is brought to you by two sponsors that I use all the time.
The first is Vimeo.
And why should you check it out? You should check it out because I keep track of all the movies I watch and I watch some really esoteric, weird stuff.
I find some gems in the rough, if that's the proper expression, the diamonds in the jungle,
however you want to put it. And I've collected some of my favorite movies at fourhourworkweek.com
forward slash Vimeo. That's all spelled out fourhourworkweek.com forward slash Vimeo. That's all spelled out
fourhourworkweek.com forward slash Vimeo. And there are a couple that I'd like to highlight
and there are all types. And that includes a lot of nonfiction. So documentaries on break dancing,
big wall climbing, motorcycles, the resurrection of manual labor. And there are others that I've
recommended that you guys have loved, like the science fiction
short, The World of Tomorrow, which won the grand jury prize at Sundance. 16 minutes, it'll blow
your mind. Check it out, World of Tomorrow. All of these are listed and you can watch trailers.
I'm going to suggest you watch two trailers in particular because many of you have already
checked these out based on my recommendation and they could really, really improve the quality
of your life. Uh, the first is waking up by Sam Harris. The second is the lady in number six and
just check out the trailers. The trailers are literally one to two minutes long. You could
check these out, pause right now. And, uh, I think that you'll get a very good taste for why I like
these. So waking up with Sam Harris is really one of the best introductions and
guides to pragmatic,
uh,
meditation and mindfulness.
If you want to be a high performer in high stress environments,
this is what you want to check out.
Sam Harris has a PhD in neuroscience.
And a lot of people think when I've talked about meditation in the past and
interviews,
because 80% or so of the top performers I interview,
including people
like Arnold Schwarzenegger and DJs and athletes all have a meditation practice. You don't have
to grow dreadlocks and listen to didgeridoo or play the didgeridoo to do this. It can be very,
very pragmatic and systematic. So check out the trailer, Waking Up with Sam Harris. You'll get
exactly what I'm talking about. And he's also hilarious. Lady number six, Alice is 109 and the world's oldest pianist and Holocaust survivor. This is
a short, the entire thing is about 30 minutes long about her story. So if you want to upgrade
your optimism and mindset, this is a very short dose of medicine that I think could force you to
look at your own problems in a new way. So check those out, 4hourworkweek.com forward slash Vimeo.
And then second, Mizzen and Main.
I've talked about these guys quite a lot.
These are the only dress shirts that I travel with and wear at this point.
Mizzen and Main offers shirts that address all of the problems
that make me angsty and annoyed related to dress shirts. So usually you sweat
through them easily. You look like a monkey stuck with the blow dart. They're horrible to iron,
terrible to travel with a lot of labor. You can grab a mizzen and main shirt, throw it into a
duffel bag, land where you're going, uh, after a flight, pull it out, no ironing, no nothing,
throw it on, have people compliment you on the shirt, never have to do anything with it. And if you don't even wash it for a week or so,
it will not smell, at least in my experience. And it's because it's made from athletic sweat
wicking material. It's a great, amazing, practical head fake. So check out my favorite
shirt that I travel with. And if you've seen any of my speaking engagements recently,
you'll notice that I'm wearing the Henley. It's great for just like casual drinks with friends or doing something formal.
Go to fourhourworkweek.com forward slash shirts.
That's fourhourworkweek.com forward slash shirts.
And you can check them up, check them up, check them out, check them in, check them around,
whatever the proper English is.
And I use all these things myself.
So check them out.
Enjoy.
Onward.