The Tim Ferriss Show - #804: Robert Rodriguez, The Wizard of Cinema Returns — The "Fear-Forward" Way of Life, How to Overcome Self-Doubt, Learning to Love Limitations, and Counter-Intuitive Parenting That Works
Episode Date: April 2, 2025Robert Rodriguez is a film director, screenwriter, producer, cinematographer, editor, and composer. Rodriguez has written, produced, directed, and edited a series of successful films includin...g El Mariachi, Desperado, From Dusk Till Dawn, the Spy Kids franchise, Once Upon a Time in Mexico, Frank Miller’s Sin City, and many more. Robert recently launched Brass Knuckle Films, an investable action film slate.This episode is brought to you by:Cresset prestigious family office for CEOs, founders, and entrepreneurs: https://cressetcapital.com/tim (book a call today)AG1 all-in-one nutritional supplement: https://DrinkAG1.com/Tim (1-year supply of Vitamin D (and 5 free AG1 travel packs) with your first subscription purchase.)Wealthfront high-yield cash account: https://Wealthfront.com/Tim (Start earning 4.00% Annual Percentage Yield (APY) on your short-term cash until you’re ready to invest. And when new clients open an account today, you can get an extra fifty-dollar bonus with a deposit of five hundred dollars or more.) Terms & Conditions apply. APY as of 12/27/24 and is subject to change. Tim Ferriss receives cash compensation from Wealthfront Brokerage, LLC for advertising and holds a non-controlling equity interest in the corporate parent of Wealthfront Brokerage. See full disclosures here.*For show notes and past guests on The Tim Ferriss Show, please visit tim.blog/podcast.For deals from sponsors of The Tim Ferriss Show, please visit tim.blog/podcast-sponsorsSign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday.For transcripts of episodes, go to tim.blog/transcripts.Discover Tim’s books: tim.blog/books.Follow Tim:Twitter: twitter.com/tferriss Instagram: instagram.com/timferrissYouTube: youtube.com/timferrissFacebook: facebook.com/timferriss LinkedIn: linkedin.com/in/timferrissSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Discussion (0)
Hello boys and girls ladies and germs, this is Tim Ferriss welcome to another episode of the Tim Ferriss show where it is my job to
Interview world-class performers to break down how they do what they do. What are the frameworks tools?
Influences so on and so forth that have helped make them who they are my guest today is back at long last
He is one of my most requested guests for a follow-up, Robert Rodriguez.
He is a film director, screenwriter, producer, cinematographer, editor, and composer.
He does everything, absolutely everything.
And to give you an idea of the genesis, while a student at the University of Texas at Austin,
UT Austin, that's right here in my backyard, in 1991, Rodriguez wrote the script to his
first feature film while sequestered
at a drug research facility as a paid subject
in a clinical experiment.
I'm not making that up.
That paycheck covered the cost of shooting
his $7,000 film, El Mariachi,
which won the coveted audience award
at the 1993 Sundance Film Festival
and became the lowest budget movie ever released
by a major studio.
If you want the full story on that, listen to our first conversation, which you can find in the
show notes. Rodriguez wrote about these experiences in Rebel Without a Crew, a perennial guide for the
independent filmmaker. Really, it is a guide to bare bones, bootstrapped entrepreneurship of any
type. It's worth reading. Then he went on to write, produce, direct, and edit
a series of successful films, including Desperado
from Dusk Till Dawn, The Faculty,
and the Spy Kids franchise, which is huge.
Once Upon a Time in Mexico, Frank Miller's Sin City,
We Can Be Heroes, and he's also collaborated
with director James Cameron on the film adaptation
of Alita, Battle Angel.
His films have grossed more than $1.5 billion at the box office.
Then in 2000, I suppose somewhere in the middle there, Rodriguez founded Troublemaker Studios
in Austin, Texas, which I've visited a number of times.
It's worth checking out if you ever have the chance.
He recently directed the Lady Gaga Ariana Grande video Rain on Me and episodes of The Mandalorian
and the Book of Boba Fett and launched brass knuckle films an
investable action film slate
What does that mean if you've ever wanted to pitch Robert Rodriguez a film idea or get profit participation in action films and sequels?
He tells you all about it in this conversation, but there are lots of tactical takeaways lots of actionable
Bits of advice that you can use, and that is his style.
He had an entire dossier of things he'd been collecting
over the last nine, 10 years since our last conversation
that he wanted to share on this podcast specifically.
So you can find him on X at X.com slash Rodriguez,
R-O-D-R-I-G-U-E-Z, and on Instagram, slash, Rodriguez at Rodriguez.
He's Rodriguez everywhere.
So now, just a few words from our sponsors.
We'll get right to this very, very practical,
tactical conversation with Robert Rodriguez.
Listeners have heard me talk about making
before you manage for years.
All that means to me is that when I wake up,
I block out three to four hours
to do the most important things that are generative,
creative, podcasting, writing, et cetera,
before I get to the email and the admin stuff
and the reactive stuff and everyone else's agenda
for my time.
For me, let's just say I'm a writer and entrepreneur,
I need to focus on the making to be happy.
If I get sucked into all the
little bits and pieces that are constantly churning, I end up feeling stressed out. And
that is why today's sponsor is so interesting. It's been one of the greatest energetic unlocks
in the last few years. So here we go. I need to find people who are great at managing.
And that is where Crescent Family Office comes in.
You spell it C-R-E-S-S-E-T.
Crescent Family Office, I was introduced to them by one of the top CPG investors in the
world.
Crescent is a prestigious family office for CEOs, founders, and entrepreneurs.
They handle the complex financial planning, uncertain tax strategies, timely exit planning,
bill pay, wires, all the dozens of other parts
of wealth management and just financial management that would otherwise pull me away from doing
what I love most.
Making things, mastering skills, spending time with the people I care about.
And over many years, I was getting pulled away from that stuff at least a few days a
week and I've completely eliminated that.
So experience the freedom of focusing on what matters to you with the support
of a top wealth management team.
You can schedule a call today at Crescent capital.com slash Tim.
That's spelled C R E S S E T Crescent capital.com slash Tim to see how Crescent
can help streamline your financial plans and grow your wealth.
That's Crescent capital.com slash Tim and disclosure. I am. That's CrescentCapital.com.com slash Tim.
And disclosure, I am a client of Crescent. There are no material conflicts other than
this paid testimonial. And of course, all investing involves risk, including loss of
principle. So do your due diligence. Way back in the day, in 2010, I published a book called
The Four Hour Body, which I probably started writing in 2008.
And in that book, I recommended many, many, many things.
First generation continuous glucose monitor and cold exposure and all sorts of things
that have been tested by people from NASA and all over the place.
And one thing in that book was athletic greens.
I did not get paid to include it.
I was using it.
That's how long I've been using what is now known as AG1.
AG1 is my all-in-one nutritional insurance.
And I just packed up, for instance,
to go off the grid for a while.
And the last thing I left out on my countertop
to remember to take, I'm not making this up,
I'm looking right in front of me,
is travel packets of AG1. So rather than taking multiple pills or products to
cover your mental clarity, gut health, immune health, energy and so on, you can support
these areas through one daily scoop of AG1, which tastes great even with water. I always
just have it with water. I usually take it first thing in the morning and it takes me
less than two minutes in total. Honestly, it takes me less than a minute. I usually take it first thing in the morning and it takes me less than two minutes in total. Honestly it takes me less than a minute. I just put in a
shaker bottle, shake it up and I'm done. AG1 bolsters my digestion and nutrient
absorption by including ingredients optimized to support a healthy gut in
every scoop. AG1 in single serve travel packs, which I mentioned earlier, also
makes for the perfect travel companion. I'll actually be going totally off the
grid, but these things are incredibly, incredibly space efficient.
You could even put them into book, frankly.
I mean, they're kind of like bookmarks.
After consuming this product for more than a decade,
I chose to invest in AG1 in 2021,
as I trust their no compromise approach
to ingredient sourcing and appreciate their focus
on continuously improving one formula.
They go above and beyond by testing for nine hundred and fifty or so
contaminants and impurities compared to the industry standard of ten.
AG1 is also tested for heavy metals and five hundred various pesticides
and herbicides.
I've started paying a lot of attention to pesticides.
That's a story for another time to make sure you're consuming
only the good stuff. AG1 is also NSF certified for sport.
That means if you're an athlete, you can take it.
The certification process is exhaustive
and involves the testing and verification
of each ingredient and every finished batch of AG1.
So they take testing very seriously.
There's no better time than today
to start a new healthy habit.
And this is an easy one, right?
Wake up, water in the shaker bottle, AG1, boom. So take advantage of this exclusive offer
for you, my dear podcast listeners, a free one-year supply of liquid vitamin D
plus five travel packs with your subscription. Simply go to drinkag1.com
slash Tim, that's the number one, drinkag1.com.com.com.
For a free one year supply of liquid vitamin D plus five travel packs with your first subscription
purchase.
Learn more at drinkag1.com.com.
Tim.
At this altitude, I can run flat out for a half mile before my hands start shaking.
Can I answer your personal question?
Now is the appropriate time.
What if I did the opposite?
I'm a cybernetic organism living to show a method of healing.
I'm a cybernetic organism living to show a method of healing.
I'm a cybernetic organism living to show a method of healing.
I'm a cybernetic organism living to show a method of healing.
I'm a cybernetic organism living to show a method of healing.
I'm a cybernetic organism living to show a method of healing.
I'm a cybernetic organism living to show a method of healing. I'm a cybernetic organism living to show a method of healing. I'm a cybernetic organism living to show a method of healing. I'm a cybernetic organism living to show a method of healing. I'm a cybernetic organism living to show a method of healing. my hands start shaking. Can I ask you a personal question? No, what is it?
I'm a cybernetic organism living this year over metal and discovered.
All right, Dr. Rodriguez. Here we are again. Yes.
It has been almost 10 years.
Can you believe it?
10 years.
And I can't believe it's been almost 10 years.
Number one, my decision to go bald early was helpful in making me look somewhat
similar to the way I always wear black shirts.
And some people may not know also when I first moved to Austin, which is coming
up on eight years, awesome nuts.
know also when I first moved to Austin, which is coming up on eight years, also nuts. I did not have any plates or silverware at my house. And I invited you over for dinner,
not even thinking of this. And you're kind enough to bring over, I still have it, this
red plate and a couple of your like dungeon forks and knives. Yeah. So thank you for that. Sure. Absolutely.
Texas is a swarming gift. Yeah. A lot has happened in the last 10 years. And we've continued to hang out and talk and you have a whole new bag of tricks. Our first conversation was a barn burner
of an episode. Yeah. People were super excited by it. There's a lot of tactical advice and you have explored a lot. You have found a
lot. You've fine tuned a lot.
You stumble upon new things. You stumble upon them literally. So yeah, we adopt them and
I've store them away so I can tell you about them.
Look at this.
And I've stored 10 years worth of stuff.
So we opened the vault and here we are. Let's just start with a very broad question
I mean, what are some of the things that come to mind that have happened since we last spoke?
Well, what's wild is just like a month ago
We just put out an audio book for the first time for rebel without a crew the book that kind of started at all
And when was that man in the 90s?
95
I remember you're desperate.
Oh, dust till dawn, four rooms and that book all came out within four months and my son,
my first board, five things.
So the fact, four months, I'll never forget, but it was full of stories and my diary on
how I did mariachi.
And it really, to this day, people come up and say, not only did it help them start becoming
a filmmaker, but it helped them start their own business.
You know, or it just applied to so many things, as you know, the idea of just taking on a
big challenge, betting on yourself, going where no one else is.
That's very entrepreneurial stuff.
What's wild though is I hadn't read it since I wrote it.
So when I had to suddenly do an audio book for it a couple months ago, I was astounded.
I'd forgotten so much of the details. And I was like,
now I see why it was so inspirational. It blows your mind. Because when you're younger,
six months feels like six years. But now when you hear the dates, because the dates of my journal,
how quickly I go from clearly clueless and penniless filmmaker, making a movie, having the idea, having a movie,
doing it by myself, trying to sell it to Spanish home video
to instantly being the toast of the town.
It's just unbelievable.
You could see why people would read the book
and just drop it and go, I gotta go make something.
Cause the only reason that happened is cause he took action.
What he got up and made that movie.
What do you hear most from that book from
readers because one that pops up a lot from our episode because
we talked about it a bit and also stuck with me in the book
was and I'm sure you have a better way to phrase this but
basically making a list of assets right not focusing on
what you don't have. Yeah, focus on what you do have.
Right, so if you got a turtle,
and you have a pit bull,
and you got a friend who's a school bus driver,
it's like, all right, we're gonna figure out
how to work that into the script.
And it's all point of view, right?
It's like, you can really concentrate
on what you don't have in life.
And that becomes your focus,
and then that becomes your life.
All the things you don't have, you never get.
But when you leverage what you do have,
it's all about leveraging what you do have.
It's also a thing I call freedom of limitations.
Like if we had to make a movie right now
with this room, that's it.
It's kind of very freeing.
It's like, okay, this is all we have to work with.
You can come up with a million ideas.
When you can do anything,
remember we're trying to make a short film.
When you've got unlimited, it's
harder, is it not?
I have to say that is one of my great embarrassments.
We're going to talk about it.
We are going to talk about it because it's exactly what we're talking about. Because
you can do anything. And a lot of times when you can do anything, you can't do anything.
Because it's too wide. So the smaller aperture, the fact that I had very little things was a blessing.
And people took that lesson, applied it to business.
And the whole time I'm reading this, you can hear I'm laughing.
And I stopped several times, many times during the book to update.
I go, by the way, what you just heard never happened before this
and never happened against it.
It's very rare.
This is lightning in a bottle.
And it's like a movie.
You see incredible setup, payoffs, setup, payoff,
where a setup, huge setup falls in my lap.
Don't even know what to do with it.
It pays off in a huge way two weeks later,
and then three weeks later, then four weeks later.
And then you also see why, like I was really bummed
I couldn't sell the movie to
Spanish home video. I was going to sell it for $20,000 before Christmas and the contracts weren't
through. I went home a failure and said, Merry Christmas. I didn't sell the movie. I was really
bummed. And then you see, because it's so a journal, one month later, I had an agent suddenly
because of the movie. Good thing I didn't sell it. I was chasing those guys down for the contract.
They could have had it for $20,000.
Two months later, I sell it for 10 times that.
Yeah, incredible.
And I'm the toast of the town and getting my first movie deal.
I mean, it's unbelievable.
When I was reading it, I was like, now I see why.
Because when you're living it, you don't know how special it is.
So later 30 years later, it's like, it still is an unbelievable story.
And I think it will still inspire people today.
And in that example too, it makes me think of advice I got from a mentor of mine at one point.
And he said, sometimes you need life to save you from what you want.
Yes.
Yes.
In that instance.
That's what I really wanted that.
And when something doesn't work out, we think we made a mistake.
Like that's one of my favorite stories.
The keys to your next success is in your failure
because you followed your instinct.
You gotta dig in deep and look.
And I show you that like,
I made a movie called Four Rooms, it bombed.
But I took it on instinct,
not because I thought it would make money.
If I just be upset about it and be bummed about it,
like, wow, I must've made a wrong choice.
I haven't learned anything. But if I go sift through it, the ashes of that failure, I find I got the idea for
spy kids from that. Because I saw Antonio and his Asian wife look like a cool international spy couple
because they're dressed in tuxedos. And I thought, what do these two kids have to say? There's five
of those movies now. And then also it's an anthology and it didn't work. But I thought instead of four
stories, maybe three stories, one director, not multiple directors, I'm going to try it again. Even those anthologies never
work. Why would I do that? Because I just did it and I saw what I could do better. And
that was Sin City. Two of my biggest movies came directly from a movie that you would
consider a failure. So you only know that by journaling, by keeping track of the things
that you thought were a mistake and you realize, oh, with time, that was the right instinct, but sometimes
the only way across the river is to slip on the first two rocks.
It's the only way to get there.
And if you don't do it, you don't get there.
Yeah.
I'm sure we'll talk about this more.
When I talk to people and they say, yeah, I journal, right?
I'm like, you do, but you should see what Robert does.
And I'm sure we'll talk more about journaling because it makes me think
of one of my friend's mother's very sweet older lady, she was on a chairlift.
Skiing.
She's still very active.
She lives in Idaho.
She was chatting up the woman next door on the ski lift.
She's like, Oh, what do you do?
And the woman's like, Oh, I'm a swimmer.
And she goes, Oh, me too.
I'm a swimmer.
It was Dara Torres, the Olympian.
Right.
So it's kind of like there's journaling and then there's capital J Mark.
He lights journaling, which we'll get to, but I want to ask you first
because I just experienced this.
Was it yesterday?
I'm time traveling because there's a whole warp with South by Southwest.
Yes.
But I got to see you on stage with your daughter, Rhiannon.
Yeah.
And I thought to myself, Holy shit, she's really good.
Right? Like I was going to clap anyway,
like no matter what, obviously.
But I thought to myself, wow, she's really good.
I wonder how many performances she's done.
And the answer was?
I know I waited till the end.
Cause I didn't want to tell anybody.
I want to make sure it went right.
She never ever performed before on stage or to a crowd. But we'll get to this thing later.
I want everybody to hear this. It's so inspiring and I've stumbled upon it. It's counterintuitive
parenting. The kids step up, but we'll get to that because it's a big thing.
Because it comes back to like parenting and also modeling and coaching, right?
And creating a space for them to flourish.
Right.
Not just capability, but confidence into other people.
So yeah, I stumbled upon it.
I'll tell you where it started.
So it started on Spy Kids.
All right.
My kids were much younger than my two actors.
My two actors were eight and 11, Alexa and Darryl.
And my kids were younger.
When you're learning how to raise kids, you tend to go a little easier on your kid.
Not to the spy kids, because they're actors.
I'm treating them like performers.
So they were having to do, there's no kid stuntmen.
They're having to do their own stunts.
They're having to do the daily, daily challenges, mind-bending challenges for these little kids
to be action
stars. They're like mini Tom Cruise's that you're just throwing them and there's no training
for that. And at the end of it, I would just see them become so confident and superhuman.
They're even today, the actors. And I would tell myself, I need to make sure I challenge
my own kids like this. Because I saw them go from just regular kids into super kids
over the course of those three films. So I started putting my kids making movies with
us. Like one of them came up with Sharkboy Lavagirl. I put him in his actors as stunt
kids. And I kept thinking, I wonder if they're going to really resent me later for putting
them to work at a young age, because it wasn't their passion. These two kids that were in
the movie, they wanted to be actors. That's a different that they chose. But I tried it anyway. It was
an experiment because I thought maybe it'll give them a cup and boy, it is just opened
up a whole world. We'll get to.
So we're going to come back to that.
Yeah, it's big. And I'm going to tell you some famous people that it's inspired and
you'll go like, oh, it was directly because something I told them.
All right. All right. So we're going to get to that now.
Right next to Rhianna and there was a huge screen and there were other things that were being launched slash announced.
So what else?
Oh yeah. We had a, uh, the, the reason we had a big party at my studio on the back lot of my studio, which still has that huge 90,000 square foot Alita set.
Cause I'm resourceful enough to put it in a corner of my studio where I could keep
it since 2016, we built it with steel support beams.
So we could have it for everyone.
It's the largest standing set in the country, if not the world.
No kidding.
Well, cause they mow them down after each movie, cause the next movie is coming in.
But I put it in a corner of my big section of my studio so we can have it
to film for Mexico,
for other cities.
We've used it on every movie since then.
We had our party back there to announce this new movie company that I'm doing because I
realized I have so many resources there.
You've seen my studio.
I've got that huge set.
I've got all the vehicles, every prop we've ever made, every costume.
Usually that savings gets passed on to studios.
They just
piss it away because you know, there's just like they got so much overhead. So I thought
let's make a slate of action films. It's called brass knuckle films, just action is action.
There's an international appetite always. In fact, if you were to ask Netflix right
now what they need, they would say action, action, action. We don't have enough action.
So let's make something that everyone needs and wants. Slate of four pictures, only that fans who are usually an afterthought, they're only
like right now people are showing their movies at South by Southwest to get the fans, to
get their friends to go spend money on their movies for the privilege of seeing the movies.
What if they made money on those movies?
So you for the cost of a badge can invest into my brass knuckle films for a slate of
films. That means you
got four bites of the apple. One of those is going to make money and sequels and you
share in all that because you're at the ground floor of development. And that's the revolution
that we're doing. And people come up to me all the time with movie ideas saying, I got
an idea for you. And they tell me and they're ready to give it to me. So I know you get
to come be a co-creator because one of the movies in that slate is going to be picked from one of the fan investors. And even at the
lowest level, everyone gets to pitch us their action movie idea. And the top 20 gets to picture
directly to me. So you can be a co-creator and fan. But there's other perks. The perks alone would
get you great, but it's not crowdsourcing. It's not Kickstarter. You're actually an investor.
We're using Republic, which is, you know, can use even unaccredited
investors can come invest in this.
And it's a platform investing platform.
They've done it in sports and other arenas, but this is now for film and my
movies, especially because I've got all my resources to keep the budget slow.
Like, you know how much the original John Wick cost?
No idea.
20 million.
Okay.
20 million.
The last one was a hundred as the audience group.
So we're making budgets between 10 and 30 million. That's like a lower to mid range
budget, right? Right. That's not a lot of money for the chance to make something that
could turn into a billion dollar franchise that it is. We just keep making bites at the
apple. One of those is going to turn into that. It's like a hundred capital. I mean,
it's, it's so fun because the fans, people,
the other thing people always ask me, you know, I believe, could you kill me in your
movie? I'd love to die in your movie. Can you just have me die in your movie? Chop my
head off, run me over, shoot me. Everyone wants to die. So that's one of the perks.
So you put in enough money, you get to die on screen in a creative way. And whenever
I actually, it's a lot of fun.
Somebody comes in and they say, Hey, I like that. I like the model a lot.
I want to take 90% of it.
Are there kind of limits on what investors can do?
Yeah, this is just for the development.
This is true.
Like give us money.
Cause we already have, we can get the money for an action film.
We can already fund the whole thing.
Yeah, sure.
I mean, the international buyers alone and we could keep the domestic and sell
it to all these guys have a public, you like sell the foreign rights and use that to kind of fill the demand.
We sell the foreign rights to go ahead and make it if we want. Or if we have such a big idea,
we could take it to a studio and get all the freedoms of an independent film. We have a lot
of avenues because they just need it. This is the thing. The problem is they don't know how to make
an action movie at a price because they have too much over and they're just too big. They spend so
much. Well, the incentives are screwing too.
That's why John Wick was an independent movie. That's why Beekeeper wasn't in the movie,
because you can go make those for less, but there's always an appetite. We're not making
dream projects or art films. This is going to be just things that put food on table,
because I want the fans to win, because it's going to be one, a great story. And two, they should
enjoy it because they're the ones
when you've made a movie at a studio, you don't even know what you got. Then you take it to the fans and show it to them in a private screening. They give you notes and then you go, oh, we screwed
that up. We got to go fix that. We got to reshoot that. They're brought in at the end and then told
to go spend their money on it. It should start with the fans and as well as finish with the fans.
So that's
the revolutionary thing we're doing. Cause it's just like rebel that I could, it's part
of my whole democratizing the process, making it, removing the smoke and mirrors and letting
us all enjoy that process together. Because I've seen the phenomenon of creating a new
label, a label on yourself, a label on a business.
And we'll get to that because I have to read down.
You'll see the value of brass knuckle, but I'll tell you where I did it before.
Cause this is something that's happened since our last 10 years and it's a
mind blower and it ties into what the first thing you asked about family.
All right, sweet.
So before we get there, I am so curious because you've written and I'm sure
you've read a lot of scripts.
If you get 100, 200, 400, 500, who knows?
Pitches.
Okay, pitches, right?
So you're not getting a script.
No.
So what form does the pitch?
We'll give a format.
It's short.
It should be less than five minutes, so maybe two or three pages at the most.
Maybe one to three pages.
Something to tell your story.
And if you've already written,
I've had a lot of people come and say,
I have an action script for you, can I address it?
I said, well, come be an investor and you can pitch it.
I tell you, I've sold more pitches
from scripts I'd already half written or written,
because I know more about the story.
I really know it.
So when I go to pitch it,
it's very easy for me to tell you the story.
You've got a much better chance
than someone who's just making a pitch. Yeah, but I will give you a format
will teach I want to train people how to do it so that they
know. So it's kind of a film school to
you give us just a teaser of some of the ingredients of a
good short pitch.
A good pitch is anything that we could sit here right now and I
could tell you a story about, you know, there's a guitar
player who
comes into town. He's all he wants. Music is his life. And that's all he thinks about.
All he wants to do is find a place for somebody, you know, to hire him. He goes into a bar
in this new town that he walks into. They don't hire musicians. He leaves. Second later,
a guy with a guitar case full of weapons comes in, shoots the place up because he's after the main bed, hot show to leave a message.
So now the word gets out, find the guy in black with a guitar case full of
weapons, mistaken identity. By the end,
he'll become the guy with a guitar case full of weapons.
And he becomes every movie is like a ballad, a sad, tragic ballad.
Cause he's going to meet somebody, she's gonna help him,
she's gonna die, and he goes to the next town,
but no longer can play the guitar,
and he gets his hands shot.
So now he has to become that thing.
Yeah, that's it, that's a pitch.
I can tell you that pitch because I already made that movie.
I already wrote that script.
It was harder when I was first just trying to figure it out.
I was just taking little cards.
But a pitch could be something like that,
where I would see the potential in it and go,
this one, we can still work on it.
We're gonna hire a writer.
It's that seed of an idea that gets people to stop
and listen that you wanna find.
That's the lightning in the bottle sometimes,
is just the idea.
And everyone's got an idea,
just like everybody wants to get killed in the movie.
So it's like, this is how we're going to make it fun for the fans.
Because who's going to consume it at the end of the day?
It's the fans, not the zombies in suits that are up there
who don't even watch these movies.
I go up there, the disconnect blows my mind.
You go talk to some, not all executives, but you go to some studios,
you can tell they don't pay to go see a movie.
They don't watch movies.
They don't love movies.
It's a business.
And then you go talk to the fans.
I was just at South by Southwest. They're losing their minds. They, it's a business. And then you go talk to the fans. I was just a South
by Southwest. They're losing their minds. They tell you about all the movies they've seen about
all the things they collect. They should be sharing in that, not the executives. They're just going to
piss it away. So that's the idea. You're very good at hooks. So before we start recording, when we're
out on the sidewalk, about to come into the building, you were like, yeah, there's this one line.
There's one line at the end that I figured out.
What was the line?
Oh, at the end when that, so when I told them all about this investment opportunity at the
end, I said, so this is how you manifest.
Cause I would been talking about manifesting.
They asked me the question, Robert, you're very positive, but do you have any human doubts?
And I said, no. And I told them why. And they were all clapping afterwards. So at the end,
I said, okay, one more thing on manifesting. This is how you do it. Next year, it's our goal to come
back to South by Southwest with our first brass knuckle film. Now ask yourself this, if you have
the opportunity to invest in being part of it and pitch an idea, that might be that idea.
Wouldn't you rather be sitting up here with us than down there in the audience? That's how you manifest.
They all cheer.
Mike drops. Goodbye.
Yeah, it's true. You hit it. You set a target. I was talking about my old trainer. I had an
old trainer who'd be like, we'd be working now and you can tell he's making up his way.
200, 200 pushups. And we just go, go, go, go.
You know, just picking up big number
and then just hitting it.
That's kind of what you need to do.
Cause if you aim low, you'll hit low.
But if you aim high, you might, it might go low.
It might go there.
And like Mariachi, when you read the book,
it went straight up.
But if I hadn't taken the action,
it would never have happened.
So, so many people wait.
That's the discussion we had about, remember you were talking about making a short film. And I said,
we just got to commit to making it. We just got to go ready or not. Here we go. Let's set a date.
We almost did it, but then both of our schedules, both of our schedules got a little bit, but you
understood the lesson. I understood the lesson. Cause I told somebody this whole thing and he was
there right before you were sitting, I think I told you.
Somebody was right here and they said, wow, everything you're saying makes sense.
You know, I've got a project.
All the pieces are actually pretty much there.
I just guess I'm not ready.
And I said, that's going to be on your tombstone.
Here lies so-and-so.
He was never ready.
Why is it that art you have to be ready for?
In life, you didn't know you're going to get a flat tire. You didn't know you're going to go to for? In life, you didn't know you were gonna get a flat tire.
You didn't know you were gonna go to work and be fired.
You didn't know the fires were gonna be raging.
Every day you're like this, you know,
trying to move with the, you're not ready.
You're not ready for anything life is throwing at you,
but you become ready on the spot, right?
Why is it that we think art and life
should not be the same?
Why art has to be, you have to be ready
before you can begin. That's no relation. They should be the same. Why art has to be, you have to be ready before you can begin.
That's no relation.
They should be the same.
You're not gonna be ready
until you're almost done with a project.
Cause a lot of the answers you need
are not gonna happen until you're on the journey.
And that's what keeps most people from doing it.
And so that's why I was gonna show you that real time.
But we are gonna do it still.
We're gonna make a short film.
You're not gonna know what you're gonna make it on.
And it's to fall in our
lap because we start the process.
That is a huge, huge, huge lesson.
You got to start it.
You just have to start.
You got to start.
I mean, in a couple of weeks, you know, I have this, I don't even know if I've told
you about this.
I have a card game I've been working on kind of secretly for like two years.
Card game?
Yeah, card game.
Yeah.
You always love, you're always gifting me card games. So you wanted to do your own. I love card games.
And the reason that it happened ultimately is just booking a flight to go spend time
with a master game designer and deciding by the time we leave, we're either going to have
a game or we will have stopped because we did a couple of, I would say B minus attempts
where we didn't commit in that type of way. stopped because we did a couple of, I would say, B minus attempts, right?
Where we didn't commit in that type of way.
And we met in different places around the country and we would play
test different options and different concepts.
And then this final trip was like, okay, look, we're both really busy.
We've given this a few shots this time.
We're just going to pound our heads against the wall.
You're aiming up there now.
And we're going to have a game or this is it. And that kicked off the whole process. Now it's
going to be in thousands of stores. That's great. That's the way that's, you know,
you used to ask me, how do you get so much done? It's like, you know, I set the bridge on fire
and then I run across. Otherwise it's not enough stakes. You have a way out
like the last ones. You had a way out. You all didn't have that goal. You'll take the
escape route. But if you just have, you've burned the bridge, you've got to go. When
we have a deadline, it's a blessing. Like today, I even asked you early yesterday, I
said, do you really need it by tomorrow? Cause we could push it to let it go. No, let's do it. So when you have a deadline, you said you make it happen.
You make it happen. Yeah, exactly.
But we tend not to do that with ourselves. And it's a crippling thing.
Just a quick thanks to one of our sponsors and we'll be right back to the show.
It's the new year and many of you no doubt are planning for the year ahead. I'm doing the same.
And of course, one thing that tends to be top of mind is setting financial goals, getting
your finances in order. And it's a mess out there. The hyper complexities of the US economy,
global economy can be very confusing and there's a lot of conflicting advice, but saving and
investing doesn't have to be complicated. Here's something refreshingly simple to use,
and that's Wealthfront.
Wealthfront is an app that helps you save
and invest your money.
Right now you can earn 4% APY,
that's annual percentage yield,
on your cash from partner banks
with the Wealthfront cash account.
That's nearly 10 times the national average,
according to fdic.gov.
So don't wait, earn 4% APY on your cash today. Plus it's eligible for up to 8 million in FDIC.gov. So don't wait, earn 4% APY on your cash today.
Plus it's eligible for up to 8 million in FDIC insurance
through partner banks.
And when you open an account today,
you'll get an extra $50 bonus
with a deposit of $500 or more.
There are already more than 1 million people
using Wealthfront to save more, earn more,
and build long-term wealth.
So check it out.
Visit Wealthfront.com slash tim to get
started one more time. That's wealthfront.com slash Tim. This is a paid endorsement of wealthfront.
Wealthfront brokerage isn't a bank. The APY is subject to change. For more information,
see the episode description.
Thinking of the audio book that you just produced and the book, we have spoken over the years about you writing another book.
Yes.
So what happened to that one?
You told me right after we had our talk, you said, did you finish that book?
Because I sounded like I was almost ready.
The idea was called the creative life because,
you know, I gave a talk once about Pro Max or something about creativity. They introduced me
and they said, Robert Rodriguez, cinematographer, editor, composer, screenwriter. They went through
all my credits. I got up there and I said, I feel dizzy just hearing all that stuff.
And there's this book out, I always see it in the bookstores at the airport, it's called The One
Thing about doing one thing. And I was thinking, well, that always see it in the bookstores at the airport, it's called the one thing about doing one thing.
And I was thinking, well, that doesn't apply to me.
Like, obviously, but then I thought there actually is one thing that I do.
And I think about it.
It's not those jobs.
I live a creative life.
I apply creativity to everything I do.
And that's why anything that touches creativity is open to me.
So I can paint, I can draw, I can do anything because 90% of any one of those jobs is actually the creative part. The technical
part about any one of those, whether it's music, say, 90% creative, some of the best
musicians don't know how to read or write music. That's the technical part. So I realized
that that is, because they did all those jobs, that was the thing. So I want to write a book
called The Creative Life where every chapter is about raising your kids,
painting, drawing, filmmaking.
You're going to see the same lesson over and over
because it all applies.
So that was the idea.
And you asked what happened to it.
It's like, I'm going through this whole new chapter
that's so massive.
I would feel dumb to put out the book now
because I know this is going to change all my thinking.
And it was when I turned 50, I thought,
I wonder if there's some other job I could have
where I don't have to be doing
as hard a work as filmmaking.
But the knowledge I have, there must be some,
I don't even know what jobs are out there.
This is the first job I ever got was making movies.
I was so young.
So I literally bought jobs for dummies and was looking through it. No joke. Cause I had
these little icons just to see what's even out there. I was like, I don't want that.
I don't want that. It got to filmmaker and that little icon is a guy with his arms up
like this and said, this is the best job. Get to be creative with your friends, make
stuff and then just sit back and let the money roll in. It says, but 99% of film students don't get this job. So forget that dream. Clearly,
I got the best job. But I was thinking, well, I guess I could keep making movies. I guess
that's been good to me. I guess I could just keep making more. But then I had to work with
my kids for that Red 11 project, remember, where
it was one where we had to do another Mariachi, another $7,000 movie, but with digital cameras
and show people how it's done today. We were going to make one and I made all the other
filmmakers that were in our group for this TV show I was doing called Rebel Without a
Crew. You'd only bring one person, just like I had Carlos Gallardo, the main actor from
Mariachi, only one person. You got to do everything. He can be your sound man or he can be your cameraman, but you got to do
everything. You got to edit, you got to shoot it, you got to write it, and you got two weeks.
I had only two weeks to do Mariachi. And I saw the filmmakers, just like that thing I was saying
about the kids pushing them, they'd only done short films. None of them had done a feature.
This is your first feature. And we're going to document it. The documentary camera is going to
be on you like, you know, reality TV. I saw them turn superhuman between the first week and the
second week, once they started shooting, they had no idea how they were going to do it.
They were like, Oh, my God, this is just so hard. By the second week, I go to ask them
how it's going. They're already talking about their next three films that they like suddenly
their idea of what impossible was, went from that to that. Yeah. And so I did that as well.
I wanted to do that.
But with my kid, Racer, I picked one kid, my son Racer, who hadn't been working with
me in film at all for a while.
I brought him to be my co-writer, my co-lider, my sound guy.
And I didn't show him how to use the sound equipment.
I waited till we were about to start filming.
Then I was like, okay, this is how it works.
Go.
And we were documented.
And I wanted to show people that even without any experience, you can go make a movie in two weeks with no money.
And we did.
And that thing ended up going to festivals
and getting over to Directors Fortnight at Cannes.
People were flying us and paying us to go speak
about our masterclass on how we made that movie
and show clips from the making of.
We're making money from this little no money movie. The only
reason we had to stop doing a tour, we went to Columbia, we went to Sweden, we went to
Paris. I mean, we were doing really well. My kids were like, dad, you're right. This
is really, this really works. I'm better than I thought. We only had to stop because we're
shooting We Can Be Heroes. But the reason I'm talking about this label, what blew my mind
about is my kids, I thought they were gonna- The labels you apply to yourself.
Yeah, the label to yourself and to just a label
like a company, a fake company within your realm,
like brass knuckle.
I would call that a label.
I still don't do other things,
but that has a very specific target
and I'm getting all kinds of ideas just popping in my head
because I started that.
It's just this phenomenon,
like ideas I never would have thought of before
because now it's got a place to go.
Just like with yourself, there's a label, I'll tell you about, came about
that with yourself that really transformed. But my kids, I thought they're going to resent me again.
I'm afraid they might resent me for having to do this $7,000 movie for two weeks and see how much
hard work it is because they had their own interests. They weren't going to want to make movies.
But I said, I need him to be in it because he'll be a good example.
And I made my other son act in it because he made those knives.
I was inspired to make one of the characters a knife guy.
And I asked them to do the score too with me, write the score.
And I thought, they have their own interests.
They're going to work on this one day and hate it.
I'm prepared for that.
Instead, they came at the end of the day all excited, their eyes all bugging out of their
head. And they were like, Dad, the actor didn't show up. The script didn't match
the location at all. And when we asked you in the morning, what were we going to do?
You said, I don't know. We'll figure it out. And we thought, finally, finally the movie
that stumped my dad, but then by the end, we figured it out. They're all excited.
I went, oh, they don't realize that's the creative process.
That's every day on a movie, but it's also every day in life.
That's the same.
I realized on the making of that movie, so little of what I was teaching them was filmmaking.
It was all life lessons, how to take on this impossible challenge, two-man crew making
a feature. I didn't know
we were going to go to Cannes. I actually didn't predict any of that. I just wanted to finish for
the project. But you get blessed because of that. And the label we created is because my son had
come to me and said, I wanted to draw comics, but I wasn't born in the golden age of comics,
but I am born in the golden age of technology. So I'm thinking maybe instead of doing storytelling
through comics, give up the drawing thing
and do it like with VR.
So let's start a VR company.
Let's start a company.
I'll show you how this works.
All these VR companies need people to buy their helmets.
They need product.
I call them up and say, I have a VR company.
They'll give us money to go make them a short film.
Sure enough, I just said, here, we all all have double our names, all the kids, the
start a company called double R it's the label we made.
So now we're gonna make t-shirts.
We're going to make no pads.
And they loved them.
They were looking at me and go, cause now any project, any of you have
if Rhiannon has an album she wants to do, or rebel wants to put it on.
I think we can do it through double R.
It's our company.
Now, when you have a company, you have a label. It's now manifested. Now you got to do stuff to fill that you have to do stuff to
put into it, right? You get all these ideas. Michelle Rodriguez and Norman Reedus are in this
movie called The Limit. Remember that one? They made us a logo, Double R logo, big logo.
It went in front of our $7,000 movie also. It went around the world. That same year,
three projects in one year, I went to Netflix to ask what, if they needed any movies. And they said,
we need family. Spy kids type thing. Can you come up with something? I kind of came up with it in
the room. People are always ripping off spy kids. I should just rip off myself. Little kids have to
save their parents. Only what if there are superheroes and the parents are superheroes that
get captured like the Avengers get captured. Little kids with superpowers,
they don't know how to use them yet. And the little girl who has no powers has to wrangle
them together to work together to go save the day. Simple pitch, right? I wrote it out,
brought it with my kids. We came up with all these fun special powers we've never seen in any movie.
Brought it with my kids. We came up with all these fun special powers. We've never seen in any movie
We took it we sold it's the biggest movie on Netflix
Most watched and rewatched movie in their history nothing can touch it because kids watch it over and over and over and
That has a big glorious the same double our logo in front of it and my kids were just like
Dad, this really works. I was like I'm better I thought. I was just doing it as an example.
I did not know it was going to put food on the table in that way.
So I'm going to do that again with brass knuckle, but with the fans,
because we've done that before, because I told them, come be a part of it
because proximity is everything.
Remember, I showed you that painter I went and watched and how my painting changed,
even though he didn't teach me one thing thing except I saw that he just had a regular brush,
regular paint. He didn't know how he's gonna attack it each time. He made you go
like, oh I thought I needed to know something. I had a mental block and I
went and did it again and it was like there it was. It was unbelievable.
The proximity sometimes sees you lost. I tell people, if you come be a part of the
company, the proximity to us as a filmmakers, making this stuff,
you're gonna get 10 ideas, 20 ideas on your own.
You're gonna see your own thing.
You'll be part of this, but it's almost like
a master class without me even trying to teach you.
That's just what I found by being proximity,
by being around James Cameron,
by being around George Lucas, by being around Spielberg, they
didn't necessarily give me lessons, but just seeing how they move through the world, even
for just a moment in time, transforms you completely.
So let's say somebody's listening to this, and those are big names out of reach for most
folks.
But they're equivalent in their world.
They're equivalents of people that they really admire, that if they just had
proximity to them, they didn't even have to get a lesson from them and they would just,
it would just change because you're just, you know, your parents used to tell you this,
be careful who your peers are. That meant one thing when you were younger, it means
even more now when you're older, like surround yourself with people who are heavy hitter.
We talk to each other all the time because it just raises our game. Remember you coming
over to my house and seeing, Hey, what chopper is that? Did you, you know, you're like seeing upgrades that you can have
just by proximity. You pick stuff up. Can you say more about labels and so label? I'm going to give
you my favorite label example. And it's a thing I've realized now when I did the audio book that
I already knew and had forgot. People would come up to me sometimes and tell me some quote from my book and I'd be like, that's my book? I was smart back then. What
happened? But there was something I said in the book saying, stop aspiring. Stop saying
you're an aspiring filmmaker. People come up to you, I'm aspiring filmmaker. The words
we use are really strong. You're always going to be aspiring. You're never going to get there if you call yourself somebody who's on the journey. Say you're a filmmaker. The words we use are really strong. You're always going to be aspiring. You're never going to get there. If you call yourself somebody who's on the journey, say you're
a filmmaker, make a card, make a business. I said, make a business card that says I did
director, cinematographer, editor. Then what do you have to do? Just like the label, you
have to conform to your identity. You have to go do that stuff now. And suddenly I have
movies that you go make movies because that's what a filmmaker does.
What does an aspiring filmmaker do?
Aspire.
Aspires.
Yeah, you aspire.
I knew that back then, but I'd forgotten it.
The reason I remember it is, okay, you always remark,
hey Robert, you're always in good shape.
Did I ever tell you I hate sports?
I hate working out.
Did I ever tell you that?
I'm not sure you're telling me.
All through high school, they would want me to be on the team. Small school, I was so tall. Please come be on our team.
I was like, I don't know. Which is no sport football. Any of them. Basketball, football.
We need players and you're so big. Come be on the. I said, I don't even know how these
games are played. I've never followed sports. I'm a filmmaker. I'm an artist. I'm a musician.
And there's a line in the faculty, Elijah Wood says, that's my line.
I used to tell people, I don't think you should run unless you're being chased.
I just did not love exercise at all.
But then later when I was making movies, my back kept going out because I was doing steady
cam because I was sitting drawing for long hours.
My back every year would go out really bad where I needed like a walker and a quarter
sun shot, you know, quarter sun shot to my back.
I remember Ricardo Montalban and his wheel at 84 and I had a walker on Spikers 2 with my back and he goes, Robert, I'm 84. What's
your excuse? You have to work out. I was like, I know, I know, but I don't know how. I hate sports.
I hate working out. The next year I worked with Stallone on Spikers 3 and I said,
how can I get better shape so my back doesn't keep going out? He goes,
get the trainer, anyone who ever got anywhere physically had a trainer. Say, even you,
don't you just go training? No, I said, no, no, I'd rather rearrange my sock drawer than go work out.
I was like, well, even if you even need a trainer, what chance do us mortal men have?
So I got a trainer and I would hide from him.
I would pay him not to show up.
I hated it.
I hated working out.
I would feel sick when he's coming over and I would half-ass the workouts, you know, because
I hated it.
So this woman, a friend of mine from Mexico, older woman, my doctor told me I have to stop
smoking so I'm not smoking right now.
I said, you're going to go back to smoking because your identity is a smoker. You're saying you're a smoker. You're going to go
back. You have to change your identity. You have to say, I'm a non-smoker. I'm a non-smoker.
Because then if you just identify yourself as that, you're going to then conform to your
identity and you're going to, what does a non-smoker do? They hate smoke. Makes them
sick. Stay away from cigarettes. cigarettes all right I'll try that I
don't know if it worked because I didn't follow up but right away I thought hey I should apply that
to myself what what it's a good thing to go checklist yourself every few years where are
some places that I'm not doing that but I can change the label so you know what I did and you
got to go 180 if you go by degrees you're gonna get anywhere 20 percent 30 percent bullshit 180
of course I hate working out.
What do I say to myself all the time?
I hate sports.
I hate working out.
I hate exercise.
I love food.
I have to change my identity.
What am I doing?
You know what I said?
I'm an athlete.
I'm an athlete.
I'm an athlete.
By the next day, everything changed.
What does an athlete do? Loves to
work out, makes time to work out. There is no time, but you make time when you love something.
You eat right, because you're an athlete. As soon as your identity changes, your label,
you conform to that. So that's the power of identity and the words we choose to describe
ourselves. I catch people all the time describing themselves and I go, you got to change that. You're already out of the gate. You're talking about yourself
in a way that's not going to help.
Besides the aspiring, which you mentioned, where people are handicapping themselves by
labeling using that term within say filmmaking, there are other ways that you see people handicap themselves
Just in terms of how they view themselves or their situation or what they have or don't have there any other common?
patterns that come up
Common ones. I don't know
They just kind of seem to anything that kind of takes you out of the game early by a belief you have I don't have
Access or what everyone has access to.
You have a phone, you can make it actually a story on a phone or you can write or I just
say whenever I hear anyone use some kind of negative connotation to something like, well,
I want to make something, but I just don't have the time. It's like, you just, there's
no time. If you're waiting for time to have, it's not going to have all the times gone.
There's no time, but we can make time. We
can make time for anything that we put our mind to. So don't give me that shit. That's
like taking a hatchet and chopping off your left leg before the race. You literally did
this to yourself. You just hobbled yourself for no reason with these beliefs. And it's
all you, your own worst enemy. You're like the one in the audience in your way. The biggest obstacle in your life is you, always. I asked you this question outside because
I was curious what your answer was, but one of the questions that came up was, so Robert,
you're real positive. Do you have any human doubts?
Robert Kuhn I wanted to come back to that. Yeah. And your answer was no.
Jay K. Harness Yeah, we'll come back to it. I just want
to forget it seemed like I could work it in here.
Robert Kuhn Yeah, no, don't get after it. I wanted to
because I'm sure a lot of people are like, what? No doubts. Yeah. Okay. So walk us through that. Yeah.
So they said, Robert, you're real positive. Do you have any human doubts? And I said,
to give me a chance to think, cause I had never heard of that way, human doubts. But
I said, what do you all think? And then I see people go in like, yes, yes, yes, yes,
yes, yes, yes. Cause that's the real answer you would probably give And then I see people go in like, yes, yes, yes, yes, yes,
because that's the real answer you would probably give.
But I like to do counterintuitive for everything.
So I went, no.
Why?
Because that's a manifestation, isn't it?
I have no human doubts.
Because I know the process too.
You can't wait to be ready.
They say knowing is half the battle.
What's the other half?
Not knowing. I think that's more important because that's where the magic is. You don't know what the
other half is.
Not knowing is half the battle.
Yeah, not knowing is the major part of the battle. I got there to the set. I didn't know
I was going to do any of it, but as soon as I saw how limited the options were, suddenly
it became very clear there was only one way to do it. And if you have that confidence
going into each day,
you shouldn't have any doubt.
You shouldn't have any fear.
A failure, my biggest successes came from my failure.
So why would I fear that?
What doubts?
I couldn't think of any.
Can you think of a doubt I should have?
Like give me an example of one that doubt.
You think, or even you, what doubts would you have?
I think I need to basically take the last four minutes
and just listen to it every morning.
I just need to replay that every morning.
I think it's a good reminder.
Okay, but what doubts do you have?
Well, I'll tell you, I mean, and this is, you know, hopefully my parents aren't listening
to this, but like I grew up in a household where there was a lot of, there's a lot of
negativity and there's a lot of, we don't have X because we're never going to have Y
because we can't ever have Y because we can't ever have
Z because didn't you already prove that wrong though? Yeah, no exactly. So right now you know off your own history now
Yeah, that's it. No totally. So this there's software to overwrite. Yeah, and
There's a formative year. So yeah, that's that's yeah, it's hard
I can't think of any excuses that you should have or
Even what what doubts would you think you would have just so I can hear think of any excuses that you should have. Or just you even, what doubts would you think you would have?
Just so I can hear, because then I go, okay, I agree with that.
I just hadn't thought of any, the spot, it was so on the spot.
I was wondering what you would answer on the spot.
You know what I appreciate about the question is how effective it is at making you stumble
because of the human doubts.
Do I have inhuman doubts?
Do I have animal doubts?
Let's just drop human.
No, I know, I know.
I just love that. I'm like, wow, that's drop the human. Inhuman doubts?
Let's just drop the human.
Do I have animal doubts?
Let's just drop human.
No, I know.
I just love that.
I'm like, wow, that's masterful.
If you drop that, doubts.
What doubts do you have?
They wanted to humanize you because you sound like Superman when you talk.
You know, a lot of times when we give these talks, everyone thinks you're Superman, but
we know each other.
We know that we all have weaknesses and this and that, but we don't want that and we don't
want to manifest that so we don't dwell on it.
Yeah, totally.
I would say that my inclination would be if I were on stage in your place, I probably
would have said yes, but then if we dug a little deeper into what that means to me,
I think it would differ from probably how a lot of people would use it.
So I would have doubts in the sense that I don't know how something is going to turn
out, but that doesn't mean that I don't know how something is going to turn out, but that doesn't mean
that I don't get started. And that doesn't mean that I stop experimenting because my
whole thing is like, look, for instance, like I'm launching this game, people are like,
what? A game? Like it doesn't make any sense. It doesn't connect to the other things that
you're doing. I'm like, exactly. Because I want to see what's behind door number three. And I'm not going to know unless I do this thing that's off menu. So
what, like, what are you going to do with it? What's next? I have no idea. Because anything
I could plan now is not going to be as interesting as a lot that is going to surface if I do
well with whatever the next step is in front of me. That's it. That's all I need to figure out. And a lot of the time, as you said,
you're gonna get there and circumstances will have changed.
The thing that was supposed to get shipped
from the warehouse isn't there.
You're like, okay.
And actually, side story, I'll keep it super short.
And then I wanna actually ask you about
a name that came to mind when you said
the creative life, because then I thought the creative act and I thought Rick
Rubin and I know you've met Rick Rubin.
So I want to ask you about that.
But when I had my very first presentation at South by Southwest, 2007, it was the
launch of the four hour work week.
And I had put together the most incredible presentation
of my life. I had rehearsed at a friend's garage to his Chihuahuas. That was the only
test audience I had. And if they got bored and walked away, I had to change my presentation.
That was the only fine tuning. But I was so proud of this huge deck that I put together,
PowerPoint. I get to the venue, my computer crashes. And it's like, well, here we are.
Now what?
Can I roll up the sleeves now?
And it ended up being so much better than if I had used the slides.
It ended up being so much better because I'd rehearsed enough that I knew the material.
I didn't need the visual references.
That was a self-doubt that I had that I wouldn't be able to give it without the slides.
And then the slides went away and it was better than so you might have it.
And so you can have a doubt, but you're not going to live and breathe by that.
You're going to push past it really quickly because you should have fear.
You should have some fear going into something.
Yeah.
I call it fear forward.
Fear forward.
Yeah.
Fear forward.
Yeah.
Like have the fear, but don't, don't let it cripple you.
Just go forward knowing you're doing something that's outside of your comfort zone and you're going to reap great benefits.
You might slip on the first two rocks, it might be four rooms, but if you don't look
at it with a negative point of view, you turn it into a spike.
I think that's an RR merch teaching opportunity.
Yeah, that's an RR teaching opportunity.
I told somebody that years ago, they went, fear Ford, I like this.
I guess that's kind of catchy.
But I tell you, I got to tell my kids this after we did this project together.
I said, now you really know how it works.
Because like my son Ray said, he was helping me with the film, right?
By the end of the two weeks, they interviewed him about it.
He's waxing philosophical about the creative process like he's been doing it for a decade.
He said, I never knew how my dad did El Mariachi.
I mean, every day was, everything was just falling
apart, but we'd figure it out. Every day was figuring it out. I never knew how he did that
movie for no money, but now I do because we just did it. He didn't know either. He just started,
and most people never start. He figured it out day by day. And now he knew it in his blood because
he had just done it. So I got them together and said, this was the greatest project we could have done together
when you work with your kids.
Because they get to be in the boat with you figuring stuff out.
They see you trying to figure it out.
They're figuring, they're part of the solution.
We're going to get into this.
I'm going to talk about nepotism.
Why anyone who says anything negative, you just get slapped in the face and kicked on the balls by their kids
It'll blow your mind. All right, we're gonna come but we'll get back to but this is the main thing
This is the main thing about this is that I told them
If I ever get hit by a bus
You all know what to do now because we just did it. It's all life lessons. Yeah, you get together
You make your plan, which is like your script
You make it as bulletproof as possible.
So then you can go do your film shoot.
So you can go take action, watch it all fucking fall apart.
That's like your projector thing.
And then that's when you roll up your sleeves and go, now let's take this chicken shit and
make chicken salad.
And it always comes out better.
It always comes out better than your original plan.
Every time. Wash, rinse, repeat. That's life. You just learn the most valuable lesson of life on
this little microcosm of what life is, which is a movie. Because remember, life and art should be
the same. You're writing a story and you're writing your own story while you're doing it.
The story of who you are and who you're going to become and what you're going to achieve.
As you're writing a fake story, that's why they go together.
That's why people identify with stories.
You're literally, we're writing our own story.
So do you have doubts?
Yeah, but I'm going to write past it.
I'm going to write my story to where I'm not the guy that has doubts.
So that's the power of creativity and labeling.
And that's a label.
Am I going to say I'm a guy who has doubt?
No, because then guess what? Now I have doubts. And if there is a doubt I can identify, I'm sure
like you just did, figure out a way past it right away. So that's why I would just say
blanket. I don't have any doubts because I don't want to be the guy that has doubts.
Then I'm going to figure out, you know, it's kind of like you have to make your business
card first that says a guy with no doubts. I'll add that to it. I have no doubts. I remember Kevin Smith, filmmaker, clerks and all that. He sent me a script called Dogma.
He said, I wrote this script. It's got special effects. It's all out of my wheelhouse.
So, but you wrote it. And he goes, yeah, but it's definitely a Robert Rodriguez movie. You
directed it. Why didn't you want to direct it? It's too big for me. Well, now you have to make it.
You fear forward.
You're doing something that pulls you out of your wheelhouse. And he was so thankful that I told
him that and that he did it, gave him the permission to go do it. And it transformed his career,
because now he wasn't doing the comfort zone. He was now reaching way beyond.
This comfort zone.
So fear forward, get out of the comfort zone. That means you're on the right track. If you don't
have fear on something you're going to do that day, probably fucking wasting
your time.
You're doing something that you're just spinning your wheels.
So you want to put yourself out there.
That's not the same as having doubt.
I don't think it's just, it's a, it's a good litmus test.
I have a little bit of doubt that this is, my daughter's going to be able to perform
tomorrow because it's the first time in front of a crowd.
She may get nervous. I know, the first time in front of a crowd. She may get nervous.
I know.
No, she's never seen a crowd.
She might step out and see the crowd and freeze.
Who knows?
But I don't want to put that out there because I don't want to manifest that.
I want to manifest and we're going to have cameras filming.
We're going to make this a big moment.
And she rose to the occasion because she looked like a season vet.
So Rick Rubin, his very first podcast, as far as I'm aware, was on this
podcast, The Tim Ferriss Show, ages ago. It was in his sauna. He actually didn't think
I was going to say yes because he had a barrel sauna at what was Shangri-La in Malibu, ended
up burning down. Sadly, this is quite a few years ago now, but he said, okay, okay, we'll
do the podcast. At that time, he basically did next but he said, okay, okay, we'll do the podcast.
At that time, he basically did next to no media.
And he said, we'll do the podcast, but it has to be in the sauna.
And we're going to do the sauna and then cold plunge and then sauna.
And I was like, all right.
So we did it in the sauna.
Now the one thing we neglected to consider was not the temperature of the recorder, because
I could put that on the floor and it was fine.
It was the mic.
So we had to wrap those in towels as we did the interview.
But you got to meet Rick handful of years ago.
Yeah.
What was that like?
I don't even speculate.
I mean, I have my own guesses as to like how you guys
might measure interact, but what was that like?
Oh, it was wonderful.
He showed up at my house.
Okay. You know, he's in town producing a band. I heard he wanted to meet me. So I said, yeah,
he can just come to the house. He shows up at my house. So I figured out he's probably heard some
of my podcast stuff very similar to, you know, his, his creativity. We all approach it differently.
We all have our own theories. Like, so he shows up and he goes, I don't know who you are or what you do or anything about you, but I had a feeling I was
supposed to come meet you. So I said, you came to the right place. I'm going to show you my house.
You know, you've seen my crazy house. I'm going to talk about my house. I'm talking about how I
drew it first, envisioned it, built it. By the time I finished telling you about my house,
you'll know who I am. So I go out and I give him the whole tour and he's like, okay,, built it. By the time I finish telling you about my house, you'll know who I am.
So I go out and I give him the whole tour and he's like, okay, okay. Yeah, that's just like my house. It might've been the one in Malibu. That's just like my house in somewhere. And he goes, we're the
same guy. So we go outside to where my waterfall is. And I follow him, he's sitting, puts his feet up
and we just start talking. I just start, he just wants to hear about it. So I started telling him
what we're talking about, all this creativity, my whole spiel on it. And he's like, yeah, yeah, yeah, we're
going on and going on and going on going on. I'm doing most of
talking. And then as we're leaving, he said, I want to give
you my book, I'm about to put out a book. This book wasn't out
yet. So he ran to the car came back out. And it was just like a
galley version of the book. Yeah. I said, what is this? And
he'll actually say pretty much everything we were just talking came back out and it was just like a galley version of the book. I said, what is this? And he goes,
actually, he said, pretty much everything we were just talking about is in there.
I was like, really? Okay. I'll give you my book. So I gave him my books. The picture I have, I'll show you, is him with my book in front of my house. And then he left. And then when he left,
I'm reading, I'm like, oh my God, I read the book. It's so similar, but different to things that I,
because we all come at it from a different area, but his solutions are similar, but different to things that I, because we all come at it from a different area, but
his solutions are similar, but different because it's from a different world than mine. Same
questions, same kind of things. It's that hive brain. I don't know. And you said this
before you said, because you're creative, I know other creatives like this, you have
one foot in the magic realm. And it's like when your foot's in there, you pick up the signal from the others.
You all kind of get ideas from each other.
Before you even met, it's why you knew to show up.
And I've had people just show up drawn there,
knowing they're supposed to be there, not knowing why.
It's just kind of magical thing
that when you get into the creativity world,
you really are tapping into the universe in a way
to get your ideas,
because your brain's not smart enough.
I'm not smart enough to come up with these ideas. They're out there. And everyone in every discipline has a different
line for that. Like Keith Richards says, I don't come up with these riffs. They're all
floating around. I was just the first one to pull it down and use it. They all have
their version of that, that it's not from them. And that's the best way to think because
then there's no ego involved. And if you have no ego, that it's just you're a conduit for
this creative spirit to come through you.
Well, then you can do anything.
I can be a good pipe.
I just get my ego out of the way and let it come through.
Because, you know, when you're in a flow, you know, you start, I don't want to write
this book.
And you start writing the first few lines come out, then it starts going.
You can't even believe what's coming out.
It's because creative spirit, my theory is, doesn't have hands.
It's waiting for you to get off your ass and pick up the pen, and then it can help take
over.
And so always take action.
That's why I say always take action.
Don't wait to be inspired.
Action first, inspiration second.
Because if you wait to be inspired, like to make your short film, good luck.
That ain't ever coming.
But if you just start making the film, ideas you never in a million years would have come up with come into
your head because it's not you. It's coming through you now.
It's like finally, you're going to go make that film we've been
wanting to make creative spirit must be very disappointed in
people who don't take action who sit there. And I tell you why I
figured this out. When I was a cartoonist at 19, I had a daily
cartoon strip that have to take me hours to
draw it.
I would have to draw a little bit, try to figure out a joke, and I'd have a deadline
every day or I wouldn't get paid.
I needed the money.
I already had two jobs.
So one day I thought, I got to figure out a better, easier way.
I wonder if I could just come up with a method where I go home, sit and just try and picture
it, just picture it and then go draw it.
And I sit there for hours and be like,
deadlines, oh shit, I gotta go do this.
I'd have to pick up the pen and draw.
And as soon as I started drawing,
I would draw one drawing, three others,
and then I was kind of, oh, this kind of drawing
kind of goes with that.
I put that there and then that would be formulated.
That's the process.
It's not gonna come to you if you're just sitting
on your ass waiting for it to make magic. You have to physically
pick up the pen or pick up the camera or pick up the guitar. And then it's like, thank God
because it doesn't have hands. Now I can come down. Now let me take over. And that's the
whole magic of creativity. So you shouldn't have any doubts if you could do it. As soon
as you say, wow, I don't know how I did that.
I wonder if I can do it again, you just shut the pipe because your ego got in the way.
You thought it was you.
It's not you.
It's coming through you.
So just be a clear pipe.
I know that works because I taught that to my kids in a class when they were younger.
And right away, they each wrote a book.
It was unbelievable because they didn't have anything to unlearn.
They didn't have any experience yet where we all have more doubts now because we're older.
It's like that thing where you teach a class full of grade school kids who can write a novel,
who can be the president, who can do an opera, who can dance belly. They all put their hands up
because they don't know better. You keep asking them as the years go on, hands start going down.
Even with no life experience, they just all stop believing they're that person
without any evidence that they're not.
I always wanted to be that kid who had his hands up, no matter what.
Even if it was something I didn't know how to do, put your hand up,
because you're figuring it out as you go.
Don't have a doubt.
Just go do it.
Just go do it.
Seems to be working for you.
It's been working for me. It's that, it's that, do you ever see that we've been there with Peter
Sellers? He's so naive. He's just a gardener, but he gets hit by a car and he ends up in Washington
and everyone thinks he's so smart because he's just talking about the garden and they all
greet into him. And by the end he walks across the lake. Oh, because he doesn't
know you can't.
Doesn't know you can't do it.
It's the most beautiful movie you can see. Peter Sellers, I think got an Oscar for nomination
on these. And it's amazing. And you're just like, Oh my God, they all think he's this
prophet. And everyone's quoting him and doing their own version of what he's saying. But
he's just saying, when the roots are strong, the garden will flourish. And everybody's like,
whoa. But that naive quality, you want to keep that naive quality. That's what got me to do
mariachi. I didn't know it couldn't be done. It was only till later when people said,
how'd you make that movie for $7,000? You know, that's impossible. It was like, really? It was
like, it didn't seem that hard.
But if you're telling me, I guess I just followed my nose
and I ended up at the top of Mount Everest somehow.
I wasn't trying to do that.
But to some people it was impossible.
But to me, it was just solutions I came up with
to make up for what I didn't have.
Yeah.
What does your journaling look like these days?
Or what insights have you had?
Wow, I'm gonna hope I can inspire everybody to journal.
It's really weird.
I go do a talk and I say, how many people keep a diary or journal?
It could be like a group of 400 people.
I'll see two hands, three hands.
I'm like, oh my God, if I can leave you with any impression.
My big thing now, I tell people, this is my theory.
Living is reliving.
Because, you know, you go to like a concert and people have their video cameras up and
everybody said, put it away, live in the moment.
Counterintuitive I say, the moment fleets.
Yeah, you're not going to even remember it tomorrow.
Do you remember who was standing next to you yesterday? From day to day, it just goes by.
We see life at 96 frames per second, 20K resolution, surround sound.
Right now I'm looking at you, but I can see there's a glass here.
I can see in the peripheral there's someone over here operating this thing.
A year from now, five and then 10, all our three pound meat computer can process.
It might have a file photo of you in a t-shirt, me in a t-shirt, because we kind of remember
each other that way, but the metadata will be some kind of narrative that we spoke and
had a good time.
Yep.
That's it.
That's all you're going to have.
And when you journal, I'm shocked.
I was trying to figure out when I bought certain guitars. I couldn't remember.
I knew some were gifted, but I couldn't remember. I just did a word search in my journals because
I have a year by year journal, guitar, guitar, guitar. So I'd read and it shocked me that,
oh, wow, I thought I bought this when it was a gift from this person. How can I not remember
that? This is a big guitar. This is like a $10,000 guitar. How would I not remember that?
And I would read a little bit of the diary around it. I was floored. Have you go back 10 years, even 15 years, it's like you're
reading someone else's journal. You're reading someone else's journal. And it's like, I guess
I just have to take it for what it's there.
Well, my mom actually gave me a box of papers that was sitting in one of the rooms in my
childhood home. She said, what do you want to do with this?
And I opened it up and in that box were printed out emails
that I had sent my mom when I was 15 from Japan
to tell her what I was up to.
And I did not remember,
that was one of the most formative experiences of my life.
I have a lot of memories from that period.
I did not remember 99% of what I put in my life. I have a lot of memories from that period. I did not remember
99% of what I put in those emails. It's got like a dehydrated version that you have to put water
on to reconstruct, but even then it mostly just fades away. You don't even recognize it. So it's
so important to keep to your history, but imagine what's your favorite jokes and your favorite
things about life that you share with your brothers, your family, your, you know,
it's all past stuff. So living is reliving. My kids now love watching the movies of them growing. I shot so much
video and kept journals of all their childhood. They all journal now, but they have their whole
childhood because I gave them the journals of their childhood. They got their whole life
journal. But I've been showing them movies recently because I've been digitizing all
the old tapes. And I thought, they're not going to dig this. Some of this shit looks
like VHS. It's so cruddy and compared to today's HD stuff. I was showing them footage of them younger,
and I have tons of it. I thought later in life, I could rewatch it and relive the wonderful childhood,
right? Forget it. I don't remember even filming this stuff. It's like New Adventures of. We're
watching it, not knowing what's going to happen next. And they're watching it. I saw my son leaning into the screen to see what was around the
corner. I said, you just leaned into the screen. He said, oh, wow, I left the living room.
This is like virtual reality to me. And I was like, wow, that's interesting. Then I
realized why. Compared to our memory, that's virtual reality. Even the crappiest VHS tape, you hear the sounds,
you see the place, you start reformulating.
They cannot stop watching it.
Every time they come over, we watch new fun tape.
And we find classic new things that become benchmarks
of humor and jokes that become iconic.
Reliving is living.
Like my mom turned 75 and I said,
we gotta do something for your 75th birthday.
And she said, no, no, no, no, no.
I don't want anything done.
Why not?
Because nothing can top my 65th birthday.
65th, what happened then?
Oh, you gave me a car
and you flew in everybody from out of town.
I was like, really?
I don't remember that.
It was only 10 years before.
I must have tape.
I looked it up, found the tape, put it in.
Oh my God, I didn't remember anything.
So I recut the tape, took it to her and we had a big party and I showed have tape. I looked it up, found the tape, put it in. Oh my God, I remember anything. So I recut the tape, took it to her and we had a big party and I showed the tape.
She was crying more. Now she knows when she gets the key, what it means.
She's like, Oh my God. That's like, I don't have to do anything anymore. We'll just play the old
tapes. It was more appreciated the second living is reliving because that's when it becomes iconic.
And in the moment, this is all just flying by and we doniving because that's when it becomes iconic.
And in the moment, this is all just flying by and we don't know what's important. It's
only by journaling that you go, this person's no longer with us. What he said changed my
life and I didn't know. And I forgot that he told me this at this time. If I had not
journaled that. So if your life is worth anything, write it down, because then you'll be surprised
how much of it is more valuable than you think.
And you're only going to know that by journaling. What's your process? Is it like end of day, word document?
End of day at 12 12 a.m.
An alarm goes off, says journal, because I figure by 12 at night
I was finished with most bullshit that I can actually sit and do it.
I've actually got
my partner writing journal now. Never kept
a journal before, but because of the stuff I just said, they're starting to see the value in it.
And they send me their journal too. That's always the best. If your partner also journal,
seeing someone else's perspective on a big event, I say, you have to journal every day if you don't
want, but at least the big events, Valentine's, Christmas, birthday, special trip, journal. I'm gonna take you on a
trip, a journal for me and give me that as a gift. Is it bullet points? Is it a page?
Tell you what, I used to sometimes just do bullets just like I try to write more now
because I've gone back. I try to write more, just more detail about what happened just because it's
going to be gone. Now I know it goes away. It's not going to trigger your memory. In the earlier days, if I only had time to write some bullet point type stuff, I would just do that
because I thought my memory, my memory, my memory, my memory, my memory, my memory, my memory, my
memory, my memory, my memory, my memory, my memory, my memory, my memory, my memory, my memory, my
memory, my memory, my memory, my memory, my memory, my memory, my memory, my memory, my memory, my
memory, my memory, my memory, my memory, my memory, my memory, my memory, my memory, my memory, my
memory, my memory, my memory, my memory, my memory, my memory, my memory, my memory, my memory, my
memory, my memory, my memory, my memory, my memory, my memory, my memory, my memory, my memory, my
memory, my memory, my memory, my memory, my memory, my memory, my memory, my memory, my memory, my
memory, my memory, my memory, my memory, my memory, my memory, my memory, my memory, my memory, my
memory, my memory, my memory, my memory, my memory, my memory, my memory, my memory, my
just know that even like seven years ago before my son started writing music for me,
he had told me, I found a diary and he said, Rebel told me his one year, five year and 10 year plan. It was great. And I was like,
what did he tell me? I don't remember. And I asked him, did you have it somewhere? He
goes, Oh yeah, I have it on my phone. Oh, shit, it's not on my phone. So my diary, oh,
please find it and send it. Because now I want to know. Now I know. Because your whole
life changed after that. I really want to know now with more interest than when you first told me because now we know that whatever you said
is not the path that ended up.
And so, yeah, journaling is so powerful and so needed because you think you're going to
remember it's just a meat computer. It's not going to remember it at all. And now I just
find myself having to leave myself breadcrumbs all day, because my memory is fading anyway,
just to know what I'm doing, much less what I already did.
But it does become iconic,
and you find some really fun stuff.
And if we find a video, oh my God, this is the best thing,
we find a video of us playing, having a great time,
back in 2003, and the weird thing you'll find,
if you videotape your kids and journal, you find
these weird 20 year full circle moments. You know, full circle moments like we just started
working with a studio, their favorite animation studio in Japan. They love Japan. They love
Japan. They're all about Japan. Japanese knife making. They build houses with no nails. My
kids. Oh yeah, the joinerism. I found the videotape first time I told him about Japan, Japanese knife making. They build houses with no nails, my kids. Oh yeah, the joinerism.
I found the videotape first time I told them about Japan. Me telling them and I had, I
taped it because I wanted to see their reaction because it was like, you're going to love
this place. And you see their eyes light up and they watch it now and go, that was the
moment of inception. That was the moment we never forgot and we built upon. And to see
that is amazing.
But then you go back to the journal, because there's stuff in the journal that's not on
video and vice versa.
And I go, wow, you know what we were doing?
What I was doing while we were playing all those games?
I was wheeling and dealing big deals in LA for Once Upon a Time Mexico and Sin City.
And they see the context of what was happening in between those moments.
And you get this clear picture of, oh my God, you can totally be all in as a dad and all
in as a businessman.
And that teaches them about life.
Like wow, you can have it all.
You really can.
You know, it just, it just helps in so many ways to document your life.
Do you have any other parenting hacks?
The biggest life hacks is just working with your kids.
Like I said, I stumbled upon it. But then when I saw Racer being so excited about what he learned about
the creative process, and then I realized everything I was teaching them was life lessons.
I went from fearing that they were going to resent me to realizing I'm going to make all of them work
on a film with me. That's just going to be, this is what you got to do. Part of the deal. Part of the deal. Not so that you can become a filmmaker because
you're going to learn more about life. These are life lessons and it's the best way to
do it. It's project-based. It's challenging. So my son, when we did, we can be heroes.
I thought, okay, he's done a few scores for me because he'd been playing piano since he
was four. They all played piano. And it was just to connect right to the left side of the brain.
That's all we gave them that for.
But he was our best piano player.
And he did his last recital.
High school was finished.
And he was already doing knives, Japanese knives making.
And he won Forged in Fire.
Oh my God.
Did I tell you he won Forged in Fire?
My son got on when he was 18, got on Forged in Fire.
There's a TV show.
And won that TV show out doing all these other blacksmiths because he'd been teaching himself Japanese knife making.
And I asked him, how did you win?
You won $10,000.
How did you, what was your mindset?
You were using tools you'd never even used before.
They were just throwing stuff at you and problem solving, creative problem solving.
And he gives me this samurai answer that I love.
He said, I convinced myself that I'd already won. Somehow I won. So when I'd come up against the challenge,
instead of thinking what I had to do to get past the challenge, I just needed to remember what I
did to get there. I was just like, whoa! Wow! But again, you'll come up with innovations when you're thrown into the fire.
And so, he was doing so good with the music, he composed a couple of scores for me, but they were
just all synth-based for Red 11, for that short film that was a VR film. We can be heroes though.
That's my bag. I do orchestral stuff. We'll do the score for that together. That way I can teach him
orchestral scoring, because that'll be the next stage.
He writes the first piece, not even a picture. He saw what picture I was at and he went and wrote it to me. It's like John Williams was huge. It was massive. And I was like, okay, yeah, sure. Let me
check it out. I'll try it to picture. I didn't want him to see me try it to picture. I put it to
picture. It matched. I doubled it, tripled it. It fit this whole five minute sequence. I called
him up 10 minutes later,
come back up here and watch.
It hits everything perfectly.
If you could do more of this there, more of that there,
he was stunned.
I said, good news and bad news.
Good news is, it's awesome.
Bad news is, I can't help you at all.
I don't know how you did this.
Where did you learn music theory?
They don't teach you that on piano
because I never learned theory and I was always proud of that. That's the 10% I thought you didn how you did this. Where did you learn music theory? They don't teach you that on piano because I never learned theory
and I was always proud of that.
That's the 10% I thought you didn't need to know.
Now I learned different.
Now he can manipulate music because he knows theory.
He goes, oh, I learned it on YouTube.
I was like, well, I'll tell you what,
you're gonna have to write the whole score,
but I'll help you.
I'll be your assistant.
I'll edit it.
I'll show you how you can repeat themes.
And he sat there and he did it.
And he was just, I could just see he was just under the gauntlet. I said, dude, this is the only way to learn.
Throw you in the deep end. If you get a lung full of water, we'll fish you out. And his
eyes were like this big. But years later, he came back to me and said, I'm so thankful
you did that. My whole life changed because you put, I didn't know I could do it, but
I had no choice. He knew I could not help him.
I wasn't doing it as some kind of weird teaching exercise. I had no, I said, let me see your
charts. The thing you have going on in the baseline only, I would do a whole score with that. How'd
you come up with all this? I can't help you. And I remember the conductor said, you know,
we recorded in Vienna. Stopped midway. I think you sent me a video.
Of him conducting. Yes. said, you know, we recorded in Vienna, stopped midway. I think you sent me a video.
Of him conducting.
Yes.
I said, go learn on YouTube real quick how to conduct.
So I want you to conduct one of them.
Cause I want video of you with the James Bond Orchestra
conducting your own piece.
Cause I never got to do that.
Yeah.
And it's, you're so proud when your kids can take on the
challenge and you see it just transforms their life.
But he, the Vienna conductor stopped the score and said,
this is a magnificent score. I can't believe you're 20. He was 20 at the time. But again, you throw your kids in the deep end. I tell this to all parents, I can, because it's
counterintuitive. A lot of parents would say, I don't want to push, but I tell you, if you have
the opportunity to work with your kids, do it because it enriches your life because you are mentoring them.
They're mentoring you because they're figuring out shit like that.
You never would have thought of you're doing a project based thing together.
That's impossible that you're all going to overcome together.
Now, how many parents, you know, like try to give their kids advice on, on their job
and the kids just like, yeah, you don't, you don't know.
You're not my shoes. You're in their shoes. You're all trying to figure it out together. So you're
actually useful. You're not just some Geppetto who's worried about their kid all the time.
I always say, don't just parent, partner. Because after a certain age, soon as they're
teenagers, they replace you with their peers because you become useless to them. If you
went in a relationship last long time, partner, don't parent anymore. They don't need a parent anymore. They need a partner. They need a mentor. They need an OB1
because that's what they look for in their life, mentors. Be their mentor. Their confidence grows
when they're mentoring you back and they're seeing their confidence soar. And it's family time.
You're checking all the boxes. I don't even do anything anymore. I don't take any job,
any assignment unless it's going to involve my children. Because life is so good that way. You're checking all the boxes, you're
preparing them for life. You're learning from them. They're learning from you. And it's family time.
I was telling this to Stallone. I was having dinner with Stallone and his wife. This pre-COVID,
right after COVID, something I had just done, We Can Be Heroes, this movie, the biggest movie
on Netflix. And I was telling him my son did did score I wrote it with my kids and all this and
Jennifer was like her eyes were just wide like whoa she hits stone she goes
you don't work with your daughters you don't work with your daughters I was
like well man I want to get anybody in trouble here right you know maybe I
should reel it back a little bit.
But sure enough, next year, his daughters have podcasts, he would show up every once
while to help, you know, boost some ratings and stuff.
Now they have a TV show, Family Stallone.
All of them together, working together, they live in that dream.
And they're just so happy.
So I tell people, because they people't unhear it when they hear it, they just
need to know someone did it and that it worked to know, oh, I have a way to try that with
my kids. Because I didn't know my kids would want to work with me. You know what happened
was my kid's teacher told me, you know, your son Racer, when he was like 15, he loves Knights,
we're studying Knights and we're talking about Squires. And I asked, well, who would you
want our apprentice under? And he said, my dad said my dad I was like really he's never told me that
did he say that yeah he said it your dad's like wow how'd that feel there it
was wild they made you see kids have egos too yeah they don't want to go and
just tell you that they won't they might tell someone else but they're not gonna
tell you so don't assume don't assume they don't want to be part of your life
or be part of your work since I've been working with my kids since they were
very young, I didn't know it would keep going for 20 years, you know, and now it's just become the
thing that we do. And they endlessly inspire me because they just have that confidence built
in, but we're building a go-kart together. So I tell, I know some parents would dismiss it as an opportunity like that and call it entitlement, but wow, you're so wrong.
So wrong. Let me set you straight because this would be, you know, a curse on your life. If you
don't at least know this, I would say, and I'm curious if you agree or not, or if you have your
own position on it. I would say that if you have an opportunity to work with your children, if
you're in that position, because I don't know, maybe not all jobs adapt to that,
but take it. It's a tremendous gift to everyone involved and beyond. Because if you refuse to do
so, because you're afraid other people will call it nepotism, you are missing out the most important
opportunity of your collective lives. Because look, what happens as parents when
we pass away? Don't we just give everything that we created to our children? Is that not entitlement?
That they had no part in building? There was an opportunity to build this with them so that when they inherited they can go, I made this with my dad.
Right?
Right?
So, it's like, oh, thanks dad, for all this shit that I had no part of, that you went
and made without me, being involved at all, getting that chance to have that mentorship
go both ways, to build something together, to have that family time together.
Because you were afraid someone would call you up for nepotism. Thanks. I'm having a ball and
it's inspiring everyone who's a parent to go partner instead of parent their child and have
a relationship to last your whole life. Yeah.
I mean, what strikes me about it also, I mean, there's trust fund kids or trustiferians have
a new term.
Well, it's not exactly the same, but it gets used similarly, nepo babies, right?
But the connotation of that word, I don't think applies to you at all because at least,
and this is not the Merriam-Webster definition, but when I think of nepotism, there is a sort of unearned giving implied, right? There's an unearned
giving implied. And then there is teaching, which you do. And then there is another thing, I would say a step above that, which is enabling someone
specifically to have the confidence that they can figure it out, that they can learn, right?
You didn't tell your son to go to YouTube and learn music theory, but you put him in
situations or you hinted at forthcoming situations that would require a lot of tap dancing and figuring things out.
And if we were to create some type of like Maslow's hierarchy of working
with your kids, there are different things you can impart or give.
And I would say the lowest level is giving someone a fish, right?
Instead of teaching them to fish, but then above teaching someone a fish, right? Instead of teaching them to fish.
But then above teaching someone to fish, teaching your kids to fish is saying, Hey, whether it's piano fishing music theory, or something that you are going to
come up with on your own as a solution to a problem or a challenge or a dream that
I can't even think of, I'm going to put you into enough circumstances that
you have the confidence you can fear for it. You have the confidence that not knowing is
half the battle, but you will get there.
You can tell them that stuff all you want, but when they're doing it with you, they learn
so much better. I mean, that's why I said, even after the couch with your hands behind
your head, trying to come up with the comic strip, it's not going to happen. It's not
going to happen, but you can tell them all that, but it's different when they've
lived it too. And that's why I did the whole, if I get hit by a bus, you know what to do because
now they know it in their bones. When we did a talk in Columbia with a $7,000 movie that we did
together, me and the boys, we went, they flew us down there to go talk and everyone was in Columbia.
These guys live in poverty. They were leaning forward to find out
how to make a movie with no money so they could get out of there. And we were talking and one
woman was asking a question about screenwriting and I was giving my answer and Racer said,
because he had written the script with me now, he wanted to stand up and say,
what he's saying is really true because he had lived it already. It wasn't,
this is the stuff he'd heard before, but now it really sank in because he was there. And what's cool is if you build your family up,
like your team like that, you know what I hear so much now that I hadn't, probably because I'm older
and I've been around longer, a lot of people will just assume I'm too busy to do whatever project I'm
doing alone. So they said, yeah, we can't wait to work with you and your team. Most people have a
team. My team is my kids.
And it's got more jobs. Like a video game company wanted to be in partnership with me and said,
well, let me tell you who my team is. All my kids are gamers. I got them into games when they were
really little. They know this world inside out. One of them is even a game designer.
That's my team and they're in my house. We love this. We want to work with you.
And we're going to take it to the next level because
we've done this other project and this other project and this was the process we did.
These done deal. We're doing it now. Now my kids get to make a game, a real game,
like a big ass game. And you get to do it together because you've already trained them to be.
And it used to be a joke when I had so many kids, I had five kids. I would say, oh, yes,
my future cast and crew. I would just say it as a joke. Hey, it turned out to be Rs, my mom, my sister, me.
And I always just loved the alliteration of that.
You know, like the double Rs, it was, it was really powerful.
R and R, Rebecca Rodriguez, you know, Robert Rodriguez.
So once you name the first kid with an R name, well, then the second one,
and then the third one for, and I gave them regular middle names.
They didn't have to be, you know, so like there's rocket,
Valentin Rodriguez, Avellan.
He can be Valentin Avellan or he can be Roger Rodriguez
or Racer Rodriguez or Maximiliano Avellan.
They can, if they want to go into politics
and not be pro wrestlers, they can change their name.
But I didn't know they were going to keep those names
past child, I thought it was just fun kid names.
Everybody has five names.
One is Rogue, Joaquin, Cecilio, Rodrigo.
One has five names.
So he can pick his identity.
I wanted him to just use it as a little-
Every time he has to fill out a government form,
he's like, oh, God damn it.
I'm not gonna use that.
But they didn't wanna get rid of their first names.
They loved their first names.
So I thought, let's keep,
if everyone's keeping their first name, let's own it.
Double R is kind of a cool logo.
What's fun was that it just looks cool.
Double R.
It means all of us.
It makes us like a tribe and it makes us all, and it gave them a lot of pride. I was surprised
how much pride they had in it and they all started coming up with ideas.
Rick Rubin comes over and he saw them holding a picture of it. He goes,
a day, double R. That was my artist's name when he was a DJ. He was double R.
That's amazing. This is one of my other favorite things
that when I've told parents, they go,
I wanna try that with my kids.
It was something I stumbled upon.
No, I was having some kind of family talk with the kids.
We usually have these things called tribe talks.
We're gonna talk about anything.
It's like, like we're a tribe.
Like we help each other out.
They get so excited about a tribe talk.
Let's have a tribe talk.
And the tribe talk is like asking one another for help? I just have a new thing I want to talk about that's going to affect their lives later.
Let's have a tribe talk about this. They're like so excited because they learn about something
that I want to share with them to prepare them for life. Something that I might have
just learned that I wish I could take a time machine and tell myself, you can't. The closest
thing to it is telling your children. Because I used to think any advice I give them, I afraid, might probably just go in one ear and out the other because it's not real to them yet.
They'd probably have to live through it and find their own mistakes. No, they would process it and give it back to me. And I would be like, where'd you get that philosophy? You told me that. I didn't tell it to you like that. I might have said, the glass is half half empty or half full. Oh yeah, well, we built upon it. They take what you tell them and build upon it. Right. So this one was,
I thought I'm going to be very honest with them and tell them all the major decisions I made in
the life. Walk them through. Cause there's a funny scene. It came up because of a movie. We did
another spike kids. There's a scene where the parents are talking about operation fireball with
such memories
about it.
And the little girl asks, what is that exactly?
Oh, we beat up the bad guy.
We blew up his lair and all this stuff.
And she's just like, you could have done it a better way.
You could have gone to him nicely.
You could have talked to him, seen his aesthetic, and it plays it out, right?
I thought, I'm going to try that with my kids.
I bet if I told them all the decisions I was faced with, that a lot of times are lose,
lose. There's no clear way to go.
And did you think 10 years later, you'll see what the real answer should have been?
Nothing. There's never clarity sometimes. I'm curious to see what they would have done with
the knowledge more evolved. So I walk them through. It was fascinating. It was fascinating.
At every turn, okay, A or B, which way would you go? I'm not
going to tell you what I did. They both suck. And do you know what they say? I don't want to have
to pick. No, you have to pick. I had to pick. You have to pick. They picked every time it was the
same until one. They go, it's a big one. They go, Well, if that's the circumstances, that's what the
knowledge you have. Yeah, that's all the knowledge you have. I would have done what you did too.
I would have left. I should have done that. I didn't. I stayed. Let me tell you what happened
because I stayed. I should have done that. I knew I should have done that. But I went
ahead and stayed because that's the right thing to do. I did the right thing. And it
blew up in my face. Watch the right thing by external right thing to do. I did the right thing and it blew up in my face. Watch. Boom, boom, boom, boom, boom, boom, boom, boom, boom, boom, boom, boom, boom, boom, boom, boom, boom, boom,
the right thing by external, right thing, external external status. Anyone else counterintuitive
though, but say with the evidence you have counterintuitive as it sounds, you should go
that way. So you pick the right thing. I should have done that, but because I decided to do the
right thing, you just felt so good after and they were so
excited knowing now what life really is like. It's going to throw shit at you that's no clear
answer even with all this time, no clarity. They know that it's a lot tougher and they're invested
because it's you and them in a way. So I tell parents, I told, I'll tell you but several others
were like, I'm going to try that with my kids for sure.
I'm curious to see what they say.
Cause you want to see if they remix a better version of you, but you might be surprised
that it's just as unfathomable to them to have an answer as you did.
Okay.
Life hack, my favorite life hack.
Have you seen, I showed you that little spark Gamp, right?
That I can play guitar.
Okay. Okay. So, you know, no time, even when you try to spark amp, right? That I can play guitar. You did.
Okay. Okay.
Yeah. In your kitchen.
So, you know, no time, even when you try to make time,
you can't make consistent time.
Supposed to walk 10,000 steps, you know, for your health,
especially after 50 or whatever.
It's time for that.
It takes an hour, an hour and a half.
I don't have enough things to listen to
or phone calls to make to go do that.
Then I love guitar.
I can't be playing guitar for a freaking hour. You
know, we listen to Tom Morello on this masterclass, you want to get better at guitar? Play for
an hour a day. You want to get better than that more. So I started trying to do an hour
a day. I couldn't do it consistently. So I'd be like, God, I want to play guitar. I don't
have time to walk. So I put them together. This spark amps, they have some that are really
small and now they just came out with headphones. Then you just put it on. It's the amp is built
in and you plug in your guitar wireless.
And I used to have just the one in my pocket, their older one.
And I put a playlist on the backing tracks, drums and bass for songs, my favorite songs
that I played to.
And I walk just around my house and you forget you're even there.
It's like the Angus Young workout.
You know, he's always, he's always doing that.
Or Eddie Van Halen running around.
The music drives you.
You don't even, the room is gone.
You're in a stadium.
You're walking across the stage.
Your house is bigger than most stages walking across.
I put on like an hour to an hour and a half playlist.
So it was like 10 or 12 songs.
Easy 15,000 steps, 17,000 steps. Easy. You don't even know you did it. You
don't even remember walking. You're so transported. You're so busy doing this that I'll be at
the end of my playlist going, I want to keep playing. And you just keep walking. That's
why you saw me in the crowd, walking through the crowd. I'm so used to playing walking.
I went walking through the crowd, greeting everybody that I knew instead of,
I said, well, shit, I can play and walk
and not have to look at my,
because I got that training.
But anyway, anyone who's a guitarist,
the best life hack, you get an hour plus practice every day.
I got so much better on guitar because of it.
And you're walking and you're not even feeling it.
I don't even remember doing it.
Biggest life hack, I couldn't wait to tell you.
I call it the rock walk.
The rock walk.
Gotta do the rock walk.
My friend goes out in the neighborhood with his thing.
He just walks around the neighborhood.
When I saw you on stage with your daughter,
that's the most I've seen you play guitar.
Wow.
I've only seen your guitars in the house.
Right.
But that was the most actual play time I have seen.
Wow, yeah, yeah. Standing next to your daughter. That's Yeah. Yeah. That's right. I don't go just play
songs with the Hello Kitty guitar. Rocking the Hello Kitty.
It's a good guitar. It looks great. Yeah. Robert, we'll have
to do this more than once a decade. But yeah. Thank you so
much for all the stories and took a ton of notes. How can
people learn more about brass knuckle films?
Where should they go?
Should they check out?
There's a brass knuckle films, you know, website where you can learn all about it, get all
the updates, show you how you can invest.
You'll see all the perks and things for the different levels.
Get a part of it.
It's a community I think is really going to appeal to anyone who's a fan of action movies, but also filmmakers, but just people who are
interested in people who consume. Don't just be a consumer. Make the money back. I want you to make
the money so that you're not just consuming and watching a movie. If you like movies, this is the
best way. I try to figure out ever since I was a kid, how can I get paid to watch movies? Because I watch movies all the time.
It's the closest thing.
Yeah, Bryce Knuckle Films.
Beautiful.
All right, folks, we're going to link in the show notes to everything, tune.blogs.com
podcast.
Thank you, Robert.
Thank you for giving me a forum to tell people that I know people were here because everyone
listens to your thing.
100%.
Just like with my book, I always wanted, as soon as I made Mariachi, I wanted to share it with people because I knew I would have appreciated hearing that
as a filmmaker who had no money from a family of 10, that it was possible because everyone
made it sound like it was not. So I just wanted to shout it from the mountaintop and it still
feel that same way as I discover things. I want to tell people because the feedback loop is amazing,
you know, when people come back and tell you how they worked it into their life in their own way. It inspires you all over again.
Inspires you even you're like, well, you just inspired me now to go try it that way.
So yeah, I love sharing that. Yeah, incredibly energizing. It's a virtuous circle.
And for everybody listening and watching till next time, be just a little bit kinder than is
necessary to others and to yourself. Thanks for tuning in. newsletter, my super short newsletter called Five Bullet Friday, easy to sign up, easy to cancel. It is basically a half page that I send out every Friday to share the coolest
things I've found or discovered or have started exploring over that week. It's kind of like
my diary of cool things. It often includes articles I'm reading, books I'm reading,
albums perhaps, gadgets, gizmos, all sorts of tech tricks and so on that get sent to me by my
friends, including a lot of podcasts, guests, and these strange esoteric things end up in
my field, and then I test them and then I share them with you. So if that sounds fun,
again, it's very short, a little tiny bite of goodness before you head off for the weekend,
something to think about. If you'd like to try it out, just go to tim.blogslashfriday, type that into your browser, tim.blogslashfriday,
drop in your email and you'll get the very next one.
Thanks for listening.
Way back in the day, in 2010, I published a book called The Four Hour Body, which I probably
started writing in 2008.
And in that book, I recommended I recommended many many many things.
First-generation continuous glucose monitor and cold exposure and all sorts
of things that have been tested by people from NASA and all over the place.
And one thing in that book was athletic greens. I did not get paid to include it.
I was using it. That's how long
I've been using what is now known as AG1. AG1 is my all-in-one nutritional insurance,
and I just packed up, for instance, to go off the grid for a while, and the last thing
I left out on my countertop to remember to take, I'm not making this up, I'm looking
right in front of me, is travel packets of AG1.
So rather than taking multiple pills or products
to cover your mental clarity, gut health,
immune and health, energy and so on,
you can support these areas through one daily scoop
of AG1, which tastes great even with water.
I always just have it with water.
I usually take it first thing in the morning
and it takes me less than two minutes in total.
Honestly, it takes me less than a minute.
I just put it in a shaker bottle, shake it up and I'm done.
AG1 bolsters my digestion and nutrient absorption by including ingredients
optimized to support a healthy gut in every scoop.
AG1 in a single serve travel packs, which I mentioned earlier, also makes for the
perfect travel companion. I'll actually be going totally off the grid, but these
things are incredibly, incredibly
space efficient.
You could even put them into a book, frankly.
I'm in there kind of like bookmarks.
After consuming this product for more than a decade, I chose to invest in AG1 in 2021
as I trust their no compromise approach to ingredient sourcing and appreciate their focus
on continuously improving one formula.
They go above and beyond by testing for 950 or so contaminants and
impurities compared to the industry standard of 10. AG1 is also tested for
heavy metals and 500 various pesticides and herbicides. I've started paying a lot
of attention to pesticides. That's a story for another time. To make sure you're
consuming only the good stuff. AG1 is also NSF certified for sport. That
means if you're nothing you can take it. The certification process is exhaustive
and involves the testing and verification of each ingredient and
every finished batch of AG1. So they take testing very seriously. There's no
better time than today to start a new healthy habit. And this is an easy one.
Wake up, water in the shaker bottle, AG1, boom.
So take advantage of this exclusive offer
for you, my dear podcast listeners,
a free one year supply of liquid vitamin D
plus five travel packs with your subscription.
Simply go to drinkag1.com slash Tim,
that's the number one, drinkag1.com slash Tim
for a free one year supply of liquid vitamin D plus five travel packs with your first
subscription or just learn more at www.drinkag1.com slash Tim.
Listeners have heard me talk about making before you manage for years.
All that means to me is that when I wake up I block out three to four hours to do the most important things that are
generative, creative, podcasting, writing, etc. Before I get to
the email and the admin stuff and the reactive stuff and
everyone else's agenda for my time for me, let's just say I'm
a writer and entrepreneur, I need to focus on the making to
be happy if I get sucked into all the little bits and pieces
that are constantly churning, I end up feeling stressed out. And that is why
today's sponsor is so interesting. It's been one of
the greatest energetic unlocks in the last few years. So here
we go. I need to find people who are great at managing. And that
is where Crescent Family Office comes in. You spell it C-R-E-S-S-E-T
Crescent Family Office. I was introduced to them by
one of the top CPG investors in the world. Crescent is a prestigious family office for
CEOs, founders, and entrepreneurs. They handle the complex financial planning, uncertain tax
strategies, timely exit planning, bill pay, wires, all the dozens of other parts of wealth
management, just financial management, that would otherwise
pull me away from doing what I love most, making things, mastering skills, spending
time with the people I care about.
And over many years, I was getting pulled away from that stuff at least a few days a
week and I've completely eliminated that.
So experience the freedom of focusing on what matters to you with the support of a top wealth
management team.
You can schedule a call today at CrescentCapital.com slash Tim.
That's spelled C-R-E-S-S-E-T.
CrescentCapital.com slash Tim to see how Crescent can help streamline your financial plans and grow your wealth.
That's CrescentCapital.com slash Tim.
And disclosure, I am a client of Crescent.
There are no material conflicts other than this paid testimonial.
And of course, all investing involves risk, including loss of principle.
So, do your due diligence.