The Ultimate Blog Podcast - 67. 4 Ways to Increase Visibility with Emily Aborn

Episode Date: March 28, 2023

Part of being a blogger means being visible to people. Today, we have Emily Aborn on the show to talk all about visibility and how you can use it to promote your blog to become even more successful.  Emily is a content writer for creative women entrepreneurs and helps them unlock their one-a-kind voice and bring it out with creative content and website copywriting that reaches the hearts and minds of those whom they are meant to serve and help.  If you’re looking for ways to bring more visibility to your business, this episode is for you! Thanks for listening! Connect with us on Instagram: @sparkmediaconceptsCheck out The Blog Depot. This is a community and course that we have set up for you if you need questions answered before you start your blog. Join The Ultimate Blog Bootcamp, our online course and coaching that helps you build the blog that you have always dreamed of.Get 20% off of Keysearch Starter Plan using this link and code: KSDISCSave 20% off of Berkley Sweetapple's templates using code SPARK20 on her website: berkleysweetapple.comCheck out the show notes for more information including links and resources mentioned in today's episode! SHOW NOTES: www.sparkmediaconcepts.com/episode67

Welcome to the Ultimate Blog Podcast with Amy Reinecke and Jennifer Draper. We're on a mission to empower women who want to start or grow their own blog. This podcast is for women who want to learn blogging basics and who crave inspiration and encouragement. Whether you're just getting started or have been a blogger for years, we're excited to welcome you into this space where we are passionate about creating community over competition. We are bloggers who want to encourage you to believe in your potential, step outside the norm and step into a life where you create your own schedule, your own success and your own story. Join us for weekly episodes as we navigate blogging

and work from home life all while raising a family and having some serious fun along the way. all while raising a family and having some serious fun along the way. Part of being a blogger is being visible to people. So we create all this content and we put it out into the world and we don't want to just hope that somebody can find it. So being visible is something that is really important and we need to have a strategy. And today to discuss this topic, we have brought on Emily Aborn to talk about visibility and how you can use that to promote your blog and become even more successful. So welcome to the Ultimate Blog Podcast, Emily. Thank you, Amy and Jennifer. I'm so excited to be here. Yes. Well, we are really excited to share you with our community. I would love for you to take this time just to tell our

audience a little bit more about you and what you do. Great. Thanks for the opportunity. I am a content writer by day. I also am a podcast host of the She Built This podcast. And I run a community which is free for women entrepreneurs. It's like a way to access resources and groupthink and basically get a whole community supporting you when you're riding the struggle bus. And that's also called She Built This. I'm like super clever with my naming. But yeah, as a content writer, I really focus in on website copy, blogs, but let's like encompassing that it's like how to make your blog go further faster by using it in other ways throughout your business, including podcasting, to be honest with you. So yeah, that's awesome. Yes, because it's so much more than just the blog. I actually this morning was talking to a friend and she's like, is blogging still like real? Like, I mean, do people really still go to blogs? And I kind of went into this conversation and said, Well, yeah, it is actually,

but it looks different than it did 10 years ago. It looks different than it did five years ago, quite honestly. And to be visible, you have to kind of do different things in order to achieve that. So when it comes to visibility, what do we think that means? Oh, yeah, I love this question. So when it comes to visibility, I think that people often think it's like, Hello, I'm here. I'm here. Look at me. Yes. But it's so much more than that. Like, I love helping people really reimagine their content and thinking about it from like, not just where you are, and not just what your goals are as a business owner, which are really important. Like you have to keep those in mind. That's why we're doing the content thing. But also, what are your clients' goals? Where are they right now? And to me, visibility is like a bridge, right? It connects the two. So it's like not just getting seen, but also seeing the person that you're trying to reach. Yes. It's really mirroring those two things. Yeah. Yeah. I think that's an important thing to think about because it is more than just about creating content and helping people find it. It's how you're serving. We say a lot like

blogging is about serving people. It's about helping people. And so I love that you just basically agreed with us there. Oh, yeah. I totally agree. That's kind of the whole secret. Yep. We just did it. All right. See you later. That's hilarious. So what are some ways that you can reimagine marketing and visibility as a business owner? And I want to also reiterate, we say this often, but if you're a blogger, you are a business owner. So this does apply to you. Yeah. And I would imagine that most of your listeners are blogging with some sort of endgame, right? It's a funnel to something else. So I love thinking outside the box when it comes to our visibility. We all know Facebook ads,

Instagram ads, blogging. I'm going to use billboards as a really wild example for just a very obvious visibility tool. The old print ads in the newspaper. Those are the things I think we often think about. Social media posts, that kind of thing. But I love taking it a step further and thinking like, alright, what are some new ways that we can think about visibility? So to give you some context, or a little backstory, I used to own a retail shop. And in my retail shop, I did all the things. I had the SEO website, I had the Google Ads, I had print advertising in every magazine. We were doing so much as business owners to gain visibility, but not to actually make that connection with other people. I was trapped in my little store like, Ooh, if I just write another blog, they'll see this one for sure.

And then come piling in. So I sat down with a business advisor and she was basically like, Emily, it's time to put on your baby brand new business owner pants and pretend like you just started this business and go meet people. And I was like, oh, scary. But I took her up on it. I took my first step out the door. I just started saying yes to coffee and conversations with all of these people, like random people. I mean, I owned a mattress store and I would meet with photographers. It just didn't matter to me. Yeah. But what it taught me was that the importance of collaborating with other people. So not just isolating myself in my own business, but also partnering up with other business owners. And actually the first... I mean,

I did a lot of collaborations such as Facebook Lives and podcast guesting and host... Not technically hosting, but I would do Facebook Lives where I bring people into my shop. That was like my form of podcasting at that time. So I collaborated in little ways. But the very first collaboration I did, I just like said to my friend, I'm like, Hey, I'm seeing a lot of women entrepreneurs that are feeling like they're in this all alone. Let's throw this evening event like locally at a winery. She was like, all right. We had no idea what we were doing. And there were 160 women in that room the very first night. And that was called She Built It. Oh my gosh. So collaborating with her, specifically in that instance, created this entire ripple effect that

made me be like, oh my god, we all need a group to connect. And then we all need this, and then we need this, and then we need this. So that brought me to literally creating the business She Built This all from that one night. So as bloggers, let's turn it back to bloggers, how can we collaborate with other people? We can collaborate by being guests on their podcast, because as a blogger, you have tons of information. And it's not just limited to what you can write. I know you can share a lot of it with your voice too. Yeah. Being on people's summits and part of their events, running one of your own. Imagine a whole bunch of bloggers getting together and being like,

here's our best practices. Here's what we learned. People want to learn this stuff. And then I'm just trying to think of getting on other people's blogs, also sharing your blog as a platform for other people. So thinking about collaborations as a way to gain visibility, because then you're spreading your message to not just your audience, but also theirs. when you start just stepping outside the box just a little bit at a time and you start connecting with people. I know we've found that since we started our podcast.

We've connected with people that we never would have met otherwise. And it's so amazing. And you think about it for more than just a, like, what can this do for my business perspective? It's really just that connection piece and creating those really authentic connections is really what's

going to benefit your business the most in the long run. Because when you're sharing that message with people who truly believe in what you're doing, and you're not doing it just to get something in return, I think it's amazing how that does end up just like creating that positive energy that flows back to you. So I think creating those really authentic connections as you're reaching out and you're trying to collaborate, just thinking outside the box and finding people that you wouldn't have otherwise ever met or talked to is so amazing. Yeah. You're totally speaking my language when you say that giving without expecting to receive. But you touch on something really, really important. And that is finding alignment with other people. So it's not just collaborating with anybody and

everyone, which I have done. And I can tell you, it's not the best move. But it's about really finding the people that you want to collaborate with and you want to have that deeper connection with. So I think that was a super important and I don't want people to miss that. Yeah. And when it comes to your audience, you need to create that authentic connection too. So what are some tips that you have for letting that shine through that authenticity and creating that community that feels really valuable to those people? I hope you guys agree with this. I think, it's my personal belief that the more... Even if you're a business, even if you're a brand and you have employees and you have people working for you, the more you can put a personality into what you're doing, the more you're going to build

that connection. And simultaneously, you're going to turn some people away. I know that some of the ways that I speak and some of the things that I say and some of the opinions and off-color jokes I tell aren't going to turn some people away. And that's okay, because realistically, not everyone is your customer. Not everyone is your client. Not everyone is your reader. So I really believe... Okay. So given all the sort of... Taking an SEO and data and that kind of like numbers standpoint, it's important, right? We want to feed the robots. At the same time, we want to sound really human. And Google is like loving that right now. So they want that. They want you to tell more personal stories. They want you to include more I and personalization in your content. And so it goes

back to that, like infusing more of your personality and what makes you you, that's what sets you apart in all of the noise, because there are a billion people doing what we do, you know, like the exact same thing. And the only thing that makes us different is that we are literally one in 8 billion, like nobody else on this planet shares your DNA, your stories, the fact that you can answer the Jeopardy clues faster than anybody else. Nobody has exactly what you have in your little chemistry. Implementing keyword research and competition analysis into your content strategy is a surefire way to improve your chances of people finding your content and we love how simple key search

makes it to find keywords we actually want to use in our posts key search is a powerful keyword research tool that makes finding relevant low competition keywords for your blog simple and easy if you think optimizing your blog and doing keyword research has to be hard, think again. Give this powerhouse tool a try and see how much easier it will be to create content for your blog. Not only is it reasonably priced even for beginning bloggers, but you can use our code for 20% off your subscription. Click the link in our show notes to learn more. I love that because I think it just strengthens that belief that you have to know who you are and who you're talking to when you start your blog. I think that that's a really important thing to note here that you are not going to please everybody. And that's okay.

I think... I mean, I can be a people pleaser and like want to make sure everybody's happy. And I know there's a lot of others out there like that, but know that it's okay that if your best friend doesn't read your blog, your blog might not be for your best friend. And I think, I mean, as a content creator, I think that that is something that when we start,

we think that, oh, well, everybody that I know is going to love everything that I do. And everybody who comes to it is going to love everything that I do. And everybody who comes to it is going to love what I do. And the realization of that is that it's not because your content isn't for everybody, but it is for some people. And so really show up authentically for those people that it's for and let go of the rest, I think is really important. And collaborate with people who feel like they're in alignment with what you're talking about.

Because I think that our audience can definitely feel when we are not aligned with somebody and we might just be doing it to get more views or a commission or whatever. I mean, it could be a brand or anything. And so I really feel like in this day and age, we have to chase authenticity. At the heart of that is we have to know who we are.

Yeah. And I think not only can they feel it, but you feel it. And it just wears down on you after time. So when you're just constantly accommodating and contorting and chameleoning yourself, at the end of it, I mean, first of all, it can leave you feeling a little lost. Like, I don't know, who am I really? And I've done that. I think when I had my group as a formal membership, I really was like, Oh, what do you need? What do you need? What do you need? What do you need? And at the end of it, I was exhausted. And I was like, I literally am completely tapped out because I'm just feeling what other people expect me to be in this moment. So I had to turn that around and be like, you know what? I'm going to create when I'm excited about something. And then when I show up, when I do collaborate with other people,

it is coming from an authentic place and it is my very best. So I 100% agree with that. And I don't know about you guys, but when I put out a blog post that I'm truly excited about versus one that may be perfectly researched and perfectly optimized, I feel like it ends up doing better, performing better, resonating better with my readers than that perfectly optimized one. So I don't know if you guys have had that same experience,

but I think when we're excited about it and we're putting that work and that authenticity into the content, that it just does perform better. Can I add a little piece to that? Yeah. I think sometimes when we feel nervous about it, it's also the same thing. Sometimes I'll put a podcast out and I'm like, I'm very nervous to share this personal story. And that's the one that does the best. And for me, nervousness is a sign of maybe excitement or that I'm just getting really close to the truth. So I'd say also nervousness. If you're a little nervous hitting publish, that's when you need to hit publish. Yeah. Yeah. You're emotionally connected to it. Yeah. Yeah. I love that. I haven't ever really thought of it that way.

But you definitely can use those times that you're vulnerable and that you're sharing maybe an experience to work for your blog too. I think we can go one of two camps sometimes. One is you're overly researching everything and all SEO optimized and that. And then the second is I don't want to do any of that. And I just want to write to write. But I think that there's, as with anything in life, you can find the gray area there and you can kind of serve both camps. Yeah. And with vulnerability, it can be a little, like you said, overused and cringy, right? But, you know, I always ask myself when it comes to vulnerability, A, why am I sharing this? And B, am I sharing it from the pain or am I sharing it from like the lesson? You know, and I always, I mean, this may

not be for everybody, but I always try to share when I'm on the other side. I'm like, okay, actually, here's what I learned from being in the muck. But I'm not in the muck anymore. So you don't need to feel pity for me right now. Yeah. Yeah. Absolutely. So is that one of the ways that you create connection with your community is by infusing that vulnerability into your content? Yeah. I think people always say that they can tell when I wrote something before even knowing that it was me. So I think that that is one thing. I think being consistent with your voice, with your tone, with your branding. I don't know how many of your listeners have an official brand, but that's the other thing. You should be recognizable even if your face isn't attached

to something. So giving yourself time to explore what that is, really give yourself some adjectives. Okay. You're going to love this as writers, I think. So there's this thing called the magic list. And you sit down and you write 100 adjectives about yourself, positive adjectives. It's hard. You get to 60. You're like, okay, 60. I got 60. No problem. But you keep going and you get 100 things. And the beauty of it is, these are actually things that make you you. These are actual adjectives that are unique to you. Nobody's going to write the exact same 100 adjectives. So I think that then using those in your writing is super, super helpful to show up

consistently and keep that voice and tone the same. That's how I always create a connection with my community. And I also show up really consistently for them, not just in my voice and tone, but also in how frequently I'm showing up and being there for them. So you mentioned that consistency. So I want to dive into that little piece a little bit more because we talk about consistency and we talk about that means you need to post once a week or post on your social platform every time you post on your blog.

That's what consistency I think is typically meant to us. But I think when you say consistency, you're talking about something just a little bit different. So can you kind of expand on what you mean when you talk about consistency? Okay. So there's like this whole movement right now to like slam consistency and I'm fighting for it. I'm like, no, it's still good. So here's what I think is happening. I think that so often when we hear the word, certain people, when they hear the word consistency, they think frequency and they panic. They're like, I can't maintain that pace. It translates to pace. So I always tell my clients,

you don't need to post once a week. You don't need to email once a week. You don't need to do a podcast once a week. Let's choose a consistency, meaning like a frequency that actually works for you. And then let's be consistent with that frequency. So we're kind of looking at two different concepts, but people are just lumping it into the consistency bucket. So my frequency is going to look different than somebody else's frequency. I don't have children. I have a dog and a husband and personal commitments, but I don't have children. So I can be more frequent than somebody that has six kids, or maybe not. Maybe I am a person that can only put in two hours of work a day because I get really tired or something. So my frequency would look different. So everybody's frequency is going to be different.

When you figure out... And I do encourage people, get really clear on what your capacity is. Because we don't want to be biting off more than we can chew and being guns blazing for a month. And then you just topple. Because you're like, Wow, that was too much.

Yeah. I produce a ton of content. And I'm able to keep that pace up. That's just me. But I've chosen that. So I always encourage people like, look at what your capacity is, choose your frequency, then be consistent. And that just means doing what you say you're going to do. And I also think consistency comes to the things that we commit to. So for example, had I not shown up on today's podcast for this interview, you guys would be like, okay, that's not reliable or somebody that we necessarily want to collaborate

with. So it's like also being consistent by showing up for people when you say you're going to show up. Everybody gets sick. Everybody has to cancel and reschedule. I'm not talking about that. I'm talking about things that you say you're going to do, following through on those things. I love that you said that because I think that it's so important to stay in your own lane and know what you are capable of doing. And that is going to look different for everybody. It's very bio-individual. And so there is no judgment with what your consistency is going to look like. But it's getting really honest with yourself. I think sometimes we can bite off more than we can chew. Because we tell ourselves,

well, I should be able to get that all done. And then you don't. And then like you just said, then you can kind of flake out. Maybe you're not showing up the way that you should or committed to initially. It's because you kind of took off more than you could choose. And along the lines of being visible, it's being authentic, and then also being realistic with yourself and what you are capable of. And your audience will begin to expect that from you, whatever that looks like. Because I know if I've gone a while without posting at all, and then I post, post, post, post, post, it's interesting. I'll go into my email platform. And the reason that they unsubscribe is because they're getting too many emails. But they might have gone like 6 months with only a handful of emails. And then all of a sudden, I'm like, Oh, I'm going to start

sending out a lot more emails now. And then they're like, Whoa, I'm not used to that. And I don't like it. So I think it is really important to just ask yourself, how am I able to show up over time? What does that look like? And our recommendation there is to always be a little bit more reserved when starting versus overzealous. So ask yourself, maybe it is every other week that you're doing a blog post or something. And then if you find after a couple months that you can do more than that, then maybe bump it up slowly and then be on that new track. I think we often have this mindset that we have to be on a fast track to everything. And sometimes slow and steady growth is consistent,

prosperous growth that we are going to get and achieve over time. But we all just want to be successful like yesterday. We can rush it. I think the message is out there that we can be successful yesterday. And I think that's where a lot of us are now looking at this and we're like, hold up. I don't need to subscribe to that. I totally agree with you. In fact, there's this book I read. I think it's just called Streaking. But it's about just having a streak, something that you do every single day. And it's the dumbest little thing. In my case i was really bad at flossing my teeth and i would do

it like every now and then but i wasn't consistent and i'm like this is frustrating and i can't develop the quote-unquote habit around it right so i read this book and i was like i'm just gonna do a flossing streak and i started and i never stopped and it's those kinds of things so it's like and now i go to the dentist and they're like, oh my God, you're such a good flosser. So I went overnight from them being like, you need to floss more. So like, you're an amazing flosser.

But it was not overnight. It has been like three years of doing this consistent streak, right? So I think that's the key is like these small steps. And the people I follow like James Clear and Adam Grant, they're always saying these kinds of same things. And I think there's messaging out there that's like the fast track. And I'm totally like not into that hustle.

And wouldn't you say like when you're creating, maybe let's just use a blog post, for example. So that takes a lot of work. Instead of trying to pump out blog post after blog post after blog post, for example. So that takes a lot of work. Instead of trying to pump out blog post after blog post after blog post, can't we take that one piece of content and utilize it in so many more ways? What would you say is a good thing to do to keep visibility on that blog post? I know we're using lots of C words, but here's another one. And it's going back to cohesion. Here's another one. And it's going back to cohesion. I love reusing content. I'm not going to call it reusing, repurposing content. So taking a blog and turning it into an email and turning it into social media posts and turning it into a podcast. And I think it's

so valuable to hear this. People don't consume in the same way. So your best friend might not be a blog reader, but she might read your social posts. And she might listen. I read my emails to people because I know that not everybody... I was getting a lot of unsubscribes. And then I started reading my emails. And then I kept those subscribers on my list because they're like, Oh, now I can just... What do you mean reading your emails? Yeah. So I record all my emails spoken to people so that they can actually press play and it will read them to them. Because I do write... Mind blown right now.

And so this is what I mean. So I'm retaining those people that otherwise wouldn't hear my message because they're like, Oh God, long email, not reading. Right? Sorry. I just looked at the video and my jaws literally dropped. I have never heard of anybody doing that before. That's kind of a genius idea for a number of reasons. One, people who don't want to read. But two, people who can't. Maybe they visibly can't see the email. I mean, I originally started doing it because there's a girl in my group who's dyslexic. And I wanted to like, she's like, I can never read your emails are too long. I can't like literally even follow the first five words. And I was like, all right, I'm just gonna

start reading them to you. And I was only doing it for my VIP members. And I was like, kind of trying it out on them. They're like, we love this. And I was like, I'm doing this everywhere. If I was really good and like had more capacity, I would read blogs because I think that's another. So like for your listeners, that's how you could translate this, right? Just take it. And what if you had like a little record, you know, you recorded yourself reading your blog, people could press play, and then you have yourself a mini podcast right there. So that's kind of what I mean. It's just like, I can't think of a repurposing? Mind blown. I just can't even. This is insane. Like that is just one small thing that you can do to keep people connected. That is crazy.

You could turn your blog into a video or a Facebook Live or a reel. Like I'm terrible at showing up on reels. Could not do them. But if I thought to myself, well, how could I just take a little piece of my blog and turn it into a reel? Maybe I would actually get the chutzpah to do it. So it's just thinking like that. That's what I mean about the cohesion and making it go further, faster, wider, because not everyone consumes in the same way. I love that you're saying that because that's completely true. Jennifer and I are like that. I like a video and Jennifer likes to read. And if she sees a video that's too long, she checks out. And if I see too much text, I check out. And so when we are creating content for our course and stuff, we really do try to

infuse both because I feel like we have 2 different sides of the brain coming at this business. And we know that people learn so differently. And you have to... Neither way is right nor wrong. It's different. And that's the beautiful thing about being human is that we all do it differently. But being able to show up for them in that different capacity. I love that you have shared this. We have yet to have anybody share this idea. And I don't know of anybody else doing this. So that is a really interesting... That is very interesting. What do you use? I'm just curious. What do you use to... When you read your blog posts, what do you use in order to record it and then embed it into your email? Yeah. So I use... I mean, I have a Mac. So I use GarageBand to actually record myself

saying it. And then I just upload it into my pod. I put my podcast on Podbean. So I use GarageBand to actually record myself saying it. And then I just upload it into my pod. I put my podcast on Podbean. So I would put it under the media, but not under the episodes. And then people would link to that. Another way you could do it is you could record it on Zoom. I mean, you could even record yourself speaking it. I have a friend that does it on video, actually. But so she does her whole email on video.

I don't watch video. I'm like, too long. So if she had it written in addition to the video, then I'd watch it. And this goes back to what we were talking about at the beginning, right? Visibility is like meeting people where they're at. It's like about being seen, but also seeing the person on the other side. So another way you could do it is record it on Zoom without... You could do a video or not, and then upload it into a Google Drive folder. And that's your free way of doing it without having to have a podcast hosting platform or something. Got it. That's awesome. And just a perfect example of serving your audience. You saw a need, and you met it,

and it worked out well. To the point of what we were talking about before, it's not me bending over. It's something I enjoy doing. I love connecting with my voice. So yeah. I think that that's important to note that when you think about different ways that you can be visible, there needs to be joy infused in that. And if we are doing something in our business that we literally hate, it's going to show through. People feel that. And so ask yourself, would I like doing that or would I not? Would that just add a bunch of stress? Whatever it is. And I think that we have to ask ourselves what our attitude is going to be surrounding that because our community is going to feel that for sure. Yeah. We don't want to be resenting what we're doing for sure.

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Protect your website and your business today and let Berkeley Sweet Apple provide you the legal templates that you need. You can find the link to Berkeley's website and the code for 20% off in our show notes. So lately, there's been a big push with a lot of bloggers to pump out more content by using AI tools to write their blog posts for them. Do you have any thoughts or opinions on using those tools to help you create more content? I do. And Andrea Jones just did an amazing podcast on using ChatGPT for social media. So I want to bring some of her thoughts in too. As of now, I'm just going to use ChatGPT for social media. So I want to bring some of her thoughts in too. As of now, I'm just going to use ChatGPT as an example. I know that there are other tools. As of now,

it's not going to give you what you want because the little robot scrapers that are scraping our websites are not favoring AI content. They're favoring still that personal content. Because I think Google's gotten smarter and it's actually trying to give people what they want instead of just what the robots want. So there's that. But I think that it can be valuable for ideation at this point. So one thing I love to do is I do a lot of website copy and I have to come up with taglines. One thing I love to do is I do a lot of website copy and I have to come up with taglines. And I will ask ChatGPT to help me. So I'm not asking... I actually pretty much do not use whatever it tells me.

But it gives me a good starting place to generate ideas. So I'll say like, Alright, give me a good tagline for a professional organizer who's taking the stress off the plate of moms. Then it gives me some bogus thing. And I'm like, okay, but it's a good place to start. It gives me something to start with. You can do it with your blogs. It's great for outlining something. You can say, all right, outline the five steps for this. You have to note that it's not 100% accurate. And a lot of things you have to fact check.

It's only as smart as the people putting in the information. And so you don't know... Who knows who is inputting information right now? So just really make sure that you fact check whatever you do. And I think it's... The other thing I was thinking about the other day is I don't want to rely on these tools to create. Creating is part of a process. That's what's going to take you from that excitement when you hit publish to being like, all right, wrote another blog. So it's like, I don't ever want to use that as my crutch. I never want to be like, oh, well, I didn't do it. AI did it. I love creating. That is why I exist on this planet. So for me, it would be hard to wrap my mind around totally using it. But I think it can be great for ideation and outlining and giving you a starting point.

Yeah. Will you provide that podcast episode for us so we can put it in the notes? Sure. Definitely. That'd be great. We'll put that podcast episode in the notes for you to check out if you want to learn any more about that. Yeah. I think she's doing a whole series on it. So it's going to be super, super helpful. That's awesome. Yeah. I was just going to say, I'm glad to hear you say it like that because I think it can be a little scary as a blogger to think, well, the robots are going to take over and the world isn't going to need us anymore. But I like hearing you say that Google still favors actual people because that's where the content is truly coming from.

Because if they're pulling it from the internet, from input, from all of that, somebody has to be creating it somewhere. So I would say I'm just relieved by your answer. And this could change. You know, like. Who knows? I could be sitting here in five years being like, well, now robots write all my fiction novels and I read them for some reason. But as of now, I'm like, I don't know. It's just part of this creative process. Yeah. I still think at the end of the day that we're humans and we crave connection. And I think that all the automation, all the robots, all the AI, all that stuff,

we're missing that connection piece. So while I think it could probably give you some insight, I think at the end of the day, people connect with you because of what you're willing to share. And I don't mean like air your dirty laundry. That's not what I'm saying. I mean, you might air some of it, whatever. But just humanize the experience. Make it real. People want to feel like you are genuinely... So Jennifer has a slow cooker blog. So you are genuinely a mom who is trying to get dinner on the table and who needs to do it in an efficient way but doesn't have two hours every night to prepare a meal. That person who's coming to Jennifer's blog, that's evoking an emotion and a feeling of, gosh, I really want to be able to provide dinner to my family. And I am just dropping the ball. And I have to find a solution to that. And I feel like we connect with those people who are in that space that we are needing a solution in. And I think that that's where visibility even comes in even more is when you're willing to

show up in an area that you might be struggling a bit and saying, Hey, this is how I'm getting help with this. So this is something that I'm doing that's working to move the needle forward. People relate to that. I mean, they want that, I think. And it can just strengthen that relationship. And I don't want to say make them fans, but they're going to come back to you when you've helped them with a problem. When you've provided a solution, and it's been valuable to them, they are going to want to consume more of your content. They're going to feel like a piece of your brand and a piece of your community when you've allowed them in that way. piece of your community when you've allowed them in that way. Yeah. And share it with their friends, right? It's what goes from being like, just like, oh, just another thing on the internet to being really memorable and talkaboutable to borrow. Yeah. Absolutely. This has been such an amazing conversation. And I mean, we learned new stuff today. And I love your simple approach with it as well, Emily. So thank you so much for just sharing this with our audience

because it's been a really enlightening conversation. This was fun. And I can't wait to have you on my podcast. Yes, yes. So Emily, can you please tell people how they can connect with you? Sure. I think the easiest way... And thank you for the opportunity to share.

The easiest way is just to go to my website, which is www... I know you don't need to say the www. It's just emilyaborn.com. And Aborn is like acorn with a B. Awesome. We will put that in the show notes. And we hope that you learned something about visibility today like we did and feel like it's approachable because I think it absolutely is. Thank you so much, Emily. Thank you both so much for having me. Thanks so much for tuning in today. If you'd like to continue the conversation about blogging with us, please find us on Instagram at Spark Media Concepts. You can also sign up for our weekly newsletter where we share blogging tips and inspiration.

You can sign up by finding the link in the show notes. For those of you who are ready for the next step and want to start your own blog, join the waitlist for the ultimate blog bootcamp. The link to join the waitlist is also in the show notes. Go out and make today a great day.