The Ultimate Blog Podcast - Plan Your Next 3 Months of Content Without the Overwhelm

Episode Date: September 30, 2025

Do you have your content calendar ready for the next three months? If not, don’t worry! Whether you’re headed into Quarter 4 or you’re planning ahead for any season, looking at your blog through a 90-day lens can make content planning feel manageable instead of overwhelming.In this episode of The Ultimate Blog Podcast, Amy walks you through a simple system for planning 3 months of content that keeps you consistent, gives you clarity, and (most importantly) leaves room for flexibility.💻 Join The Ultimate Blog Roadmap💌 Start your email list today with Kit!✉️ Sign up for our newsletter🔗 Click here and check out the show notes for this episode!Do you love this podcast? Say thanks by leaving a positive review and/or rating! 

Welcome to the Ultimate Blog Podcast. This podcast is the podcast we wish we had when we started blogging. I'm Amy Reineke and I'm Jennifer Draper. Our episodes dive deep into how to monetize your blog, sharing unique insights and practical tips. We bring you in-depth interviews with successful bloggers and experts who offer valuable, actionable advice. Our mission is to educate, support, inspire, and empower you in your blogging business. Welcome to The Ultimate Blog Podcast. Well, today is September 30th, and if you hit play on this episode, I am going to assume that you might not have a content calendar yet for quarter four, or maybe you hit play today because you do and you want to see what we would have done differently or what we would recommend. But if you are not listening to it on the day that this episode goes,

live. I also want to encourage you to just keep listening because even though fall is one of the most productive times of your four bloggers, this episode is going to be shared in a way that is very evergreen and that can serve you really well, no matter if you're going into quarter four, quarter one, quarter two, quarter three, it's still going to help you kind of look at your content within a three month time chunk. That way you can stay consistent and hopefully reduce your stress. So today, I'm just going to walk you through just kind of a simple variation and an idea of how you can create a content plan for the next 90 days. As we go into this, it's going to be simple, like I said. But what I want to make sure that you understand also is that

this is not about perfection. Your content calendar and the way that you come about this is going to be different than mine or Jennifer's or the other blogger that you know. Really what you want to understand is that you are looking for clarity. You're going to give yourself the gift of flexibility, but you are also going to give yourself the gift of consistency. So this podcast episode is actually coming from a coaching call that we did within our membership, the ultimate blog roadmap. And that was a live coaching call that we did. And the name of that workshop was from blank calendar to blog strategy, plan your next three months. The members got a workbook. They got a live call. That training is still in the roadmap and will continue to be.

So if you would like to dive deeper into that or just get the support that goes far beyond anything we could ever provide you here on the podcast, we want to invite you in to join us at the ultimate blog roadmap.com. This is our blogging membership. We have a minimum of three calls every month. And there is also a course component there as well. You are going to get coaching calls that are going to support your blogging business. And it really is just a great way to connect with bloggers, connect with Jennifer and I. We get so much feedback from you guys that the podcast is really helpful. And what I want to make sure that you know is that this is just one step of your blogging journey. This is great that you're on a walk or taking your kids to

school or whatever you're doing right now. Maybe you're cooking dinner. But we really do want to invite you into that deeper connection with us and allow us to support you in a deeper way within the ultimate blog roadmap. So again, you can check that out at ultimate blog roadmap.com. That is also going to be in our show notes. All right, let's kick this off. So when you were thinking about your next 90 days or your next three months, the first area that I want you to start with is look at your calendar first. Understand what this looks like for you personally over the next 90 days. So we are going to encourage you to start with a realistic goals. You don't want to just like randomly fill your calendar with posts and things like that.

Get clear on what these goals are for this three month time span that you are focused on. So set like one to three clear goals for yourself for the next quarter. So I want to give you a couple of examples because I think sometimes we can take our goals and we can make them massive. I want you to think about how you could grow your traffic, how you could grow your email list. Are you going to update old posts? Is the goal to maybe just get in a consistent publishing cycle? Is it to prep content for a product lunch? Is it to brainstorm and actually think about a product that you do want to launch? So it can be a number of different things, but I really do want you to think about what your goals are over the next 30 months. What is that?

And most importantly, be very realistic with your time. So remember I said, first I want you to look at your calendar and then I want you to look at your goals. If you know what you have coming up, I think you can easily understand, like, what your capacity is. And if you're like me, sometimes we think our capacity is a lot more than what it is. So I want to encourage you just to be really realistic with yourself about that. If you only have three hours a week, you are not going to get three posts out in a week. It's not going to happen. So your goal needs to match the season that you're in.

It needs to also match your calendar and what that is going to be able to hold and give yourself grace for that. If it's, if you really want to pump out like three posts a week, maybe you're going to have to change some things around. But if you aren't able to change some things around within your schedule, show up in the best way that you can with the time that you do have and be very intentional with that time. Okay, step two is thinking about your content in two different buckets. One being seasonal and one being evergreen. It's really important that you have both on your blog. That way you are pulling people in with that seasonal content. And you're not, you might get an uptick in traffic around the holidays or back to school or maybe in the summer

depending on what your niche is. But then you have that evergreen content that can serve your reader all year round. And that's going to be a little dependent on what your niche is. So think about that. Think about what your readers need right now in this season that they're in and also what they'll need any time of the year. And think about what you could talk about in regards to those two different buckets. So some examples of seasonal content might be like a holiday recipe. It might be like a back to school hack. It might be quarter four shopping guides because shopping guides are huge for Christmas. It could be like a summer prep or a summer bucket list. It could be spring break trips for families. It could be spring break trips for couples, things like that. So those are like

seasonal examples that you're going to want to kind of brainstorm with what does it look like to write seasonal content this time of year. Now, here's the tip when it comes to seasonal content. If you are thinking about something right now that needs to go live for Christmas, you need to get it out as soon as possible. You want Google to be able to read that. You want people to be able to find it. So it might feel a little weird if you're publishing like Christmas content in early October. It's okay. Just do it. I promise it'll be just fine for you because you're going to want to promote it and we're going to talk about that here in a few minutes. But you're going to want to promote that in other

places and you really just want to kind of get that juice going behind that post. So seasonal posts should go live early. Evergreen posts like we're saying can go live kind of any time. And so be a little picky when you're coming up with these content ideas and these post ideas with when do my seasonal posts need to go live in regards to the next three month time span. If it's based around a holiday or an event or something like that. So Evergreen, like I mentioned, is another one that can be really helpful. And in that, you can think about like tutorials. It might be lifestyle tips.

So it might just be like getting in a workout routine or how to start a new routine at home. It could be just like across the board recipes, just like any recipe that like people can use all year round, any how to posts that will work year round. So your evergreen content is going to be that. content that people are going to be looking for no matter what time of year it is and probably no matter what season they are in. It might be encouragement or something like that. And that content is really important as well. It can kind of just keep people coming to your blog. Somebody might come in on that seasonal content or they might come in on that evergreen content. How can you get

them plugged into the other? Because both are really important. So think about that balance. Think about what your posts need to be that are going to be able to include both of those. things because that can be really important. Step three, like we've kind of talked about here, is pick your priority topics. So what are the content ideas that are supporting your goals? So going back to goals, what are those goals? Is your goal to drive more traffic to your blog? If so, you're going to want to think about posts that are driven by SEO. You're going to want to think about what's actually bringing people to the blog. So you might want to dive into Google analytics, understand what keywords people are coming in on. What are they coming there for? What are they,

like when they land on your blog, what is it that's bringing them there in the first place? So like, go into Google Analytics, see what people are coming in on and have an understanding of that. And then see how you can create content surrounding that to bring more people in. So you want to have that balance, like I said. So if you're wanting to bring people in to increase traffic, understand that some of those posts are going to need to be SEO driven. But maybe you just want to build that relationship. You really want to solidify that. Maybe there's some storytelling involved. We had some really great podcast episodes on storytelling a couple months ago. I can link those in the show notes. But maybe you want to give them like behind the scenes. Maybe you want to really create that

connection with your readers. And so that might be in a blog post, but it also might be like in an email series that you want to go out. Maybe you are not going to create a blog post, but you're going to create a freebie instead that's going to bring people in based on a story or something and then you can share content that you have already created on your blog with them to really just continue to solidify that. So understanding that building that relationship with your reader is really important too. You're so much more than just the blogger sitting behind the computer like you're a person with stories and expertise and when they hit subscribe, there's a reason for that. And so allowing them to step in and understand who you are, why you're serving them, why this is

important to you. I think is really important. But like I said, there's got to be balanced. So we can't just do that all the time. People want to take action. Like when we come on websites, we want to take action. We want to give them something that they can do. So understand that while that building that relationship is really important. We also want to make sure that we are having some things that build that traffic that allow them to do this call to action and do this now as you're kind of building the relationship as well. Fall is one of the most productive times of the year. With your routine falling back into place, it's the perfect season to finally focus on launching

the blog you've been dreaming about. And that is why we created the fall into blogging 30-day checklist. This checklist is a clear step-by-step. guide to help you know exactly what to do each week to get your blog up and running in 30 days. From choosing your niche to setting up your blog to writing your first post and sharing it with everyone, you'll have a simple to-do list to follow without feeling overwhelmed. If you've been waiting for the right time to start your blog, this is your sign. Use this fall season to make real progress towards your goal and set yourself up for success

before your end. You can get your free copy today at The Ultimate Blog Podcast.com slash fall. Once again, you can do this. Use this fall to launch that blog that you've been dreaming of. And you can get the guide at the Ultimate Blogpodpodcast.com slash fall. You also want to potentially be doing some things that are going to boost your revenue. So you might be working with a sponsor this quarter. So think about how that's going to fit in. Adding some more affiliate posts, maybe you want that. If you need to drive up revenue,

that might be something that you're asking yourself, like, okay, so SEO is great. So is building relationships. But like I really need to make some money here. And if you're listening to this going into quarter four, that's likely what you're thinking because it's like a blogger's time to shine. Usually is in quarter four is when you have the most potential to make the most money in regards to like add revenue and things like that. That just tends to uptick every Q4. So be ready for that. But looking at the things that you are producing and is it going to be a revenue booster. So that might be a product that you're creating or like an opt-in promo that you want to have people like, let's say you have a membership or something like that or a course that you're selling.

Are you going to be offering a sale in order to increase engagement, increase membership, increase people purchasing from you, think about that and think about how that needs to fit within the goals and also the content that you are creating. Not every post is going to check every box and that's okay. It shouldn't. Like I said, we can't have every post or every content that we create be about just relationship building with that person. They also don't want only SEO and it feels very robotic. But we also don't want to just sell to our audience all the time. That really feels and authentic, and we want to show up for them, and we want to sell, like, you absolutely should be selling, and that's totally okay, but find the balance. So not every post is going to check

every box. The real goal is that variety and offering the balance between all three. Step four is one that I think is the hardest for most of us. And that is when you are creating your calendar, when you're looking at your goals and then you're mapping out your content for the next three months. I want you to leave white space. I want you to leave margin. You need a buffer. Do not overstuff your calendar because let me tell you a little story. What's going to happen here is you're going to sit down and the holidays haven't really hit yet. And so you're going to say, all right, I can totally do this. I think I can totally get out three posts every single week. And I can promote those posts. And I,

I am just going to just, I'm going to do the thing this quarter. Mid-October rolls around and you're already missing the mark and then you give up and you're like, well, if I can't do that, then I can't do anything. And I really want to challenge you to go by the wayside with this way of thinking. I want you to like leave this black and white thinking behind. It does not serve you well in this business. It never will. There's got to be room for a gray area.

So leave that buffer. you are going to have things that come up. You're going to have family events. You're going to have holidays, all kinds of things. But leave a buffer. Your calendar should give you this feeling of motivation. It should not like totally stress you out or overwhelm you. If that's how it feels in regards to the content that you need to create, I would strongly encourage you to go back to the drawing board and ask yourself what needs to change. Like you don't have to do everything. So there are a lot of things that we can do as a blogger, but you need to be focused on the ones that are making the most impact that are driving the most traffic and the most revenue. And the things that don't

align with that, like, what can you let go? And I realize that is a really, really hard question to ask yourself, but I can tell you that at any given point, all content creators, all bloggers were asking ourselves those same questions. Things come and go. What worked for us in one season might not work with us in another season. So ask yourself that. What can I, I do to create this margin, to create this buffer. How can I push myself without making it unattainable or without making it super stressful? You want to enjoy this time of year. You want to enjoy building a blog. You don't want it just to feel like a job that we could go and have with anybody. You know, we could go get a job anywhere, right? But we chose to do this and this should be enjoyable.

So one tip with that with the buffering and to create that kind of buffer is to batch your work. We've got other podcast episodes on that. I just, I'm going to keep harping on that because I think it's so impactful. Ask yourself how you can batch your tasks in order to streamline what you're doing. I'll link those episodes below as well in the show notes. And I think it can be really helpful for you to do that and allow you to just find that buffer. Because I know that's a challenge speaking from personal. experience, but I think it's something that we can all really work towards in order to enjoy

or doing more. Promotion is going to be huge. It should be no matter what quarter it is. Publishing is only half your job. So you're going to want to have a plan with when I create content, then this is what happens next. At a very bare minimum, you should be sending out your posts to your email subscribers. If you don't have an email list yet, please, please, please, please, uh, get signed up for Kit today. I'll put a link in the show notes. You need a way to be getting email addresses. If you are listening to this episode and you only have social media, you still need an email list. You still need a blog, but you absolutely still need an email list because if you woke up tomorrow and your social media was

gone and you had no way of contacting any of those people and that's your livelihood. If you had an email list, you could easily contact those people. So if you are just sharing on social media, one, please consider starting a blog. We would love to help you. Visit ultimate blog roadmap.com to learn how we can do that. But I think I'm just also really going to press on this because if you are just building on social media alone, that's a risky business that you got there. And I realize that's a bold statement this day and age, but I'm going to stand firm on that and just remind you that you need a website, you need a blog, you need a place where people can find you and they can connect with you and they can do that on your blog, on your website, and they can do that with

your email. So at a bare minimum, when you create content, share via email, even if you have an RSS feed, so if you're a blogger that publishes content on your website, you can set up an RSS feed. And all that does is it at a given time, it's going to pull, okay, does Amy have new content out today? It finds the content at a certain time and it's going to pop it out to to your email subscribers. It makes it very quick and easy for you. Don't let anybody tell you that RSS feeds are outdated. They might be, but here's the deal. An RSS feed is way better than no feed. It's way better than no email. It's way better than no communication. So don't let somebody tell you that I can't believe you're using an RSS feed because somebody said that a while back

and it just like, I don't know, kind of rub me the wrong way because I think we are all trying to do the best that we can. And if an RSS feed is what you need to use in order to communicate and to make sure that your people get your content now before you have more of that buffer and more of that margin, you do you, girl, send out the RSS feed and don't feel one bit bad about it. Another better way to do that and a better way to promote would be to write one personal weekly email to connect with your list or maybe it's a monthly newsletter that you can send out that might have some like tips or it might have links to other blog posts. It could be like a recipe roundup or something like that. You can also repurpose your content.

and you can turn that one blog post into multiple Pinterest pins. You could use it for Instagram posts, Facebook posts. You can make a short video out of it. You could do like a YouTube short if that's another area that you're on or a reel or anything like that. Know that like when you create that long form content on a blog, it can be repurposed in so many different ways. We had an excellent podcast episode that talked about this.

I will link that as well because I think it is so crucial to think about how you can repurpose the content that you are creating. So as you are going into the next 90 days and you're thinking about the content that you're going to be publishing on your blog, I want you to also be really energized knowing that it's not just blog posts that you're creating. You're also creating all of this content that can be utilized in so many different aspects of promotion for your business. So it's a really exciting thing to think about the content that you're going to create and and then how it can continue to show up and serve the people that you want to show up and serve and help. I hope you feel encouraged. You can do this. I don't want to, if this is the first time

you've ever kind of thought about a 90-day plan, I don't want you to feel like this is rigid or structured or complicated. I started out saying like the goal here is clarity and consistency. It is not perfection because your goal is going to look different than somebody else's. So there actually is like no definition of perfection when it comes to blogging. And so think about what a good quarter would look like for you. Like when you're looking back at the end of this three months and you could say to yourself, I did this right. What would that be?

So when you sit down and write that, that's what I want that fire to be lit is this is going to feel really, really good at the end of this three months. So here is what I want you. you to do today. There's a call to action today, your to-do list. I want you to pick one to three goals. I want you to brainstorm seasonal content and evergreen content that's going to serve your readers. And then I want you to kind of map out the next three months with margin. So that might mean six to nine posts. That might mean like 12 posts. It might be like one a week. And then also consider how you're going to promote those. And I would just create a system for that. I'm going to post on

Pinterest. I'm going to create an Instagram real or a carousel, and I'm going to do this and just let that be. Make it simple. Keep it simple because simplicity is going to allow you to be consistent. If you make it really, really complicated, I can promise you now you're not going to want to be consistent with it because it's going to feel overwhelming. So I hope that this episode is really helpful for you. If you want more of a deep dive or if you want some accountability with this, We would love to have you, like I said, in our membership, the Ultimate Blog Roadmap. And you can get access to our live call. You can get access to the workbook that we created.

You're going to get personalized support in there. So whether or not you are a brand new blogger, you have been blogging for a while, or you are just looking for a community with blogging, we want you to be in the roadmap. It is a great place to be. It's a great community full of just really, engaging and energizing and inspiring women who are building their blogs. And it's an exciting place to be. When you're surrounded by other people who are building and doing what you're doing, it just feels different. And I know for a lot of bloggers, you're sitting at home by yourself and you're doing

this by yourself. I want to tell you that you don't have to do it by yourself. We would love to help you. And so would the other members and the ultimate blog roadmap. So the link for that is going to be in the show notes. And I hope that today just lit a fire. And I'd love for you to share this episode with another blogger that you know who might need a little support in the next quarter. Thanks for listening today. If you liked it, I'd love it if you would just leave a review on Apple or rate it on Spotify. That helps other people find it. And it means a lot to Jennifer and I. Thanks for tuning in. Thanks for listening to The Ultimate Blog podcast. If you'd like to learn more about building your blog, visit The Ultimate Blog Podcast.com backslash newsletter to get signed up for our email

newsletter. If you enjoyed this episode, we'd love for you to share it with a friend, subscribe, and leave a rating and review on Apple Podcasts. Thanks for tuning in today and we'll see you next time.