The Ultimate Blog Podcast - Using Data to Make Decisions in Your Blogging Business with Ally Anderson

Episode Date: May 27, 2025

If looking at the data on the backend of your blog overwhelms you, you’re not alone. But using data to make decisions in your blogging business is crucial – and on this episode of the Ultimate Blog Podcast, Ally Anderson is breaking down the basics you need to know.Ally is a data-backed marketing strategist who helps business owners figure out what’s working in their marketing – and what’s not – so they can stop wasting time and start seeing results. Tune in to hear why knowing your data is important, what data to start tracking, and how using data helps you choose the best strategies and content.🎧 Listen to our Beginner Blogger Tips Playlist on Spotify🎁 Get a free gift from Ally: Google Analytics Self-Audit Training & Checklist🔗Start your blog today→ Join The Ultimate Blog Roadmap🔗Click here and check out the show notes for this episode!Do you love this podcast? Say thanks by leaving a positive review and/or rating! 

Welcome to the Ultimate Blog Podcast. This podcast is the podcast we wish we had when we started blogging. I'm Amy Reinicki. I'm Jennifer Draper. Our episodes dive deep into how to monetize your blog, sharing unique insights and practical tips. We bring you in-depth interviews with successful bloggers and experts who offer valuable, actionable advice.

Our mission is to educate, support, inspire, and empower you in your blogging business. Welcome to the Ultimate Blog Podcast. So for the podcast, I have a running list utilizing ClickUp that I have for podcast ideas. And there are things that I'm thinking about that I want to talk about, or maybe I've listened to a podcast episode that's inspired me but I just keep this list running and something that has been on

the list for a year and a half has been how to use data to make blogging decisions and I had it on the list and just never really felt like I knew exactly like where we wanted to go with that. And that is until I was actually scrolling Instagram a couple months ago and ran across Allie and I was like, oh yes, this is my girl. This is why this episode has not been done yet is because I want to bring her on specifically to talk about data and how to use it and all of this for your blog because I know that you're creatives who are listening to this,

but this is just a really key piece. And so welcome Ali to the podcast. So glad that you are here to talk about this with us today. Thank you so much for that amazing intro. For having me. I've been waiting on you for a year and a half. No pressure. It's fine. It's going to be fine. But really, I really have, when I saw your content and then have continued to get your emails and things, I'm like, this is really in alignment with things that we believe in

and things that we like to track and just the same kind of like just mindset. And so let's kind of just dive in here. And I'd love for you to first start and just kind of say what you do so people have an understanding about that first. Yeah, I am a data-backed marketing strategist is what I call myself. And I work with businesses that are doing marketing.

They want to figure out what is working, what's worth their time and money, what's not. And so it's kind of in a bit of an advisor role. And I have some like education products, you can come and like learn how to set up Google Analytics and learn how to do this for yourself. And then I also do consult with businesses one-to-one. I like to have a little bit of both in there

to keep things interesting. That's good. I like to have a little bit of both in there to keep things interesting. That's good in this space to have a couple things to keep it interesting for sure. So you work with all kinds of business owners, is that correct? Yeah, so it's not just bloggers, but you have worked with bloggers. And I think that that is actually really beneficial

because by just narrowing down your vision so much to only think about one aspect of how data can help you in your business, I think can be a little limiting. And so I love that you have this kind of holistic view of, you know, online business in general as a whole and how things are working as a whole. So when we're a blogger, you need to be tracking some things? Well, at the end of the day, your goal here is to get more people on your blog

and to make sure that those people that come for maybe the first time come back again and again and again. And the best way to know why that may or may not be happening is to look at the data that again and again. And the best way to know why that may or may not be happening is to look at the numbers to see what's working and not. So looking at how are people coming to your blog? How like what is their first interaction or their third, fourth, fifth interaction if that's there? And are they reading the posts? Because if they're not reading it, chances of them coming back are slimmer.

And so or if there's things that you've embedded a video in there, ask them to click on a couple things, we want to know, are they actually doing the things on your blog that you want them to because that's going to indicate that maybe some posts are stronger than others. Okay, if these ones are stronger, how do we then learn from that and apply that to some posts are stronger than others. Okay, if these ones are stronger, how do we then learn from that and apply that to future posts so that your content keeps getting better and better

and you keep growing that audience? You wrote something in the little bio you submitted to us before. And so I wanted to say it out loud because this is something that Amy and I say a lot. And you said not to throw marketing spaghetti at the wall hoping something sticks because we talk about that a lot. Sometimes you get overwhelmed with advice when it comes to blogging.

This worked for me, you should do this. Or you see somebody doing something and it looks like it's working so you're trying it. So you're kind of getting that jumping all around, trying different things, but you don't really have a strategy. And I feel like when it comes to data, it helps you form a little bit better of a strategy. So what I'd like to talk about is you mentioned a few things, but what are some of the data points that are important for bloggers to look at? And you said you might have some tips

that other people might not have shared so far. So I'm anxious to hear if you have anything that might be surprising to us as well. Oh, that's a good question. Yeah. I think to start off, what I think most people get stuck with when they come into data is there is so much that can be tracked and Kind of to what you were saying before because there's so many different ways that you can market to grow your blog

There's you could do social you could do SEO you could do 10,000 things and you're right that some of those things work really well for some people and they may or may not work well for you. They may or may not also be a way that you enjoy marketing your business. And I'm also a big advocate that if you hate doing the work, you're not going to do it or you're not going to show up in a way that it will work the same way that it might've worked in someone else's situation. So there's so many options that are out there. And the first thing that we need to do when we look at our marketing strategy and the data is to simplify it down to what are the steps that I want somebody to take and how do I measure that? So when I'm talking like a general business, I will always say that there's like eight to 10 metrics that I can summarize any business's marketing strategy down into. And when it comes to blogging, it's going to look

a little bit different because the end goal isn't sales and retention and repeat purchases. So when we look at a blog, it might be that this journey is, okay, somebody discovers you somewhere, however you're marketing, SEO, ads, something else, social, whatever that might be, they discover you somewhere and the end goal is to get them to see that blog post. And then the function of this blog is we want to entertain, engage, there's something going on on your post that they want to keep reading. So where with an e-commerce website, it might be, OK, are they going to look at a product?

Are they doing something else for a blog? It might be, OK, did they scroll below your intro or your first little bit of the post? Then maybe the next piece is, did they get to the meat and potatoes of whatever this is? Or is there some sort of thing that I want them to do on this? Did they at least see it? And then did they complete that action?

It might be signing up for your email list. It might be clicking to another platform. It might be just reading the entire content and coming back again. But we want to simplify it down to what are three to five steps that you want someone to take and figure out how to track those. And each blog, blogger, it might be

slightly tweaked and different. They'll probably follow a similar pattern, but find out what those steps are for you and track those. So for the blogger listening right now, who's like, okay, Ali, I am not analytical in any way, shape or form. and when you're talking about data I have no idea what you think I should actually track so I realized that like we could track a million things But let's just talk to that beginner And I'm not even gonna say a beginner blogger because I think there are probably bloggers who aren't tracking anything So this is not just geared at beginner bloggers. This is geared at anybody who's not currently tracking. What would be like those three to five things that you would

say, okay, these are going to be fairly easy to track and you're going to get some good information to then fuel decisions that you can make in your business? So what would you recommend there? So that's the first part of the question. And then how do they find that data too? OK. So pretty much, I think, most, if not all blogs will have, they're going to have traffic coming in from somewhere. They're going to look at a post. And then they're going to want to do something on that post.

So I'm going to use the example of signing up for a newsletter list if then you want people to sign up so that every time you post something, they get notified or they get some sort of content for it. So we'll use that as kind of our framework example. So one, I want to track all those things. So how many people saw on whatever platform I was sharing on? So if that's SEO, that might be how many people saw, like, searched for this keyword and came

into it. So that would be tracked for SEO in Search Console. That's something that if you're unfamiliar with it as a listener, it seems super technical, but it's super easy to set up as long as someone tells you where to click and do it. The data lives in there. And give me like 10 minutes and you'll

be an expert in the basics of what you need there. We want to know how many people searched for that thing and saw your option. Then how many of those people came to the blog. So that's how many people saw your blog or maybe a specific post that is tracked in Google Analytics or there are other products out there but that's the most widely used one up there and it's free. And there is I will say say, some complications around, is your Google Analytics tracking properly? And we can get into that if you want.

But tracking, if they saw the post, is pretty universally tracking properly, unless if you've really done something wild. And then if we want to know whether they signed up for your list, or whether they saw the form or whatever it is, that's where that might be moving a little bit more into intermediate territory, because that is something that needs to be custom set up in Google Analytics to track.

You could also look at your email marketing provider and see how many people signed up overall. That won't tell you which posts they signed up on and where they initially came from, but you'll at least get, this is how many people saw my blog, this is the percent of them that converted. If you're making changes over time,

you could see that change, but ideally you would want that to be tracked in Google Analytics. And again, it's something that you probably need support to set up. It's not something, you can DIY it with a really well-done course or something, but you don't necessarily need to pay somebody to set it up for you.

But it's not something that I would dive into the depths of YouTube and try to just figure out on my own. Yeah, for sure. Because I think that that's where most people would end up giving up because they would get a little bit overwhelmed. But I think that it's important to think through what are your goals. So maybe it is to get people to sign up for your email list so you get that repeat traffic and all of that. So picking data points that are going to match your goals, I think that's a great place to start so that you don't get too overwhelmed. You figure out how to set those up.

OK, so then how often are we tracking this? Are we needing to go in there every day and find out how many people are doing this? Or what's a good interval to be tracking and looking at your data? Yeah, totally. And actually, can I say one more point about the first question that came to me?

Yeah. So if newsletters or whatever isn't on your radar, the other thing to be really aware of is tracking scroll depth on your blog posts and tracking how long somebody stays on your blog posts. And these ones are, again, ideally tracked through Google Analytics because you can look at the data at scale there a lot easier.

There are tools like Hotjar or Microsoft Clarity that do the heat maps and do that. So that on a page by page basis, and it can be a really easy visual way for somebody who's a little bit nervous about data to start. But I would recommend setting that piece up in Google Analytics, because then you can look at post by post.

People on this post typically stay for 10 seconds versus people on this post stay for 60 seconds. Okay. That tells me that this content is pulling them in more. So even if they might not be engaging with something or taking some big action on each post, you can still see the content engagement across. Sorry, that went in my head as you were talking and I wanted to make sure that I added that in there. That's very helpful. But now I totally forgot the next question that you asked, I'm sorry.

The interval for tracking the data. Yes. Whatever feels comfortable for you, I do have some clients and some people that I know like looking at it on a weekly basis. And if that's the case, it should be something that takes no more than five to 10 minutes of your time.

I don't want you spending hours of your time every week. Most businesses I advise tracking monthly because that gives you the opportunity to see are the things that you're doing working or not working. Are they slightly going up or down or trending a certain way? Or especially if you're really relying on SEO and all of a sudden things start to dip. That gives you the opportunity to jump in and spot issues before they become problems and take action on them. So I do say like minimum monthly.

And again, that for most of my clients, that's something that takes 20 to 30 minutes every month. It's not something that's crazy overwhelming to dive into. And then on a quarterly basis or half yearly basis, depending on how much your strategy changes, that might be where you do a deeper analysis of, okay, let's look at my top 10 posts, have they improved? Do I want to update something if this is a post that gets a ton of traffic and I haven't updated it in two years? Maybe I want to go and dive in and make some changes or put something else in there.

I think that's helpful because a couple reasons. One, it's not overwhelming looking at it once a month. Maybe you're already tracking some data and you're doing it every day and you're like, well, I'm not growing. I'm not getting anywhere. I'm not doing anything. This isn't working. I'm going to quit. Some wise advice that we have, especially if you've been blogging for more than a year, is to compare last year to this year. And that can be a reflection of your actual growth as well, versus looking like the month over month, especially in blogging and that is going to be really dependent on your niche. So like I know different times of year, depending on your blog, it's just going to have more traffic than other times. This episode is launching like right after Memorial Day.

And so we are headed into summer and I intentionally am posting this episode at this time. Because summer can just be a slower month and it can be the time that you can take and maybe you don't pump out as much content this summer depending on your niche, depending on your niche. But you instead say, okay, we are almost halfway through the year. I'm going to set up some ways to track some data to then fuel the decisions that I need to make in my business because sometimes I think as bloggers, we can get very wrapped up in create, create, create, create, create. And if you don't know what's working, then you might not be spending your time as wisely as you could. And then that's going to lead to burnout. Are you thinking about starting a blog or wondering what we wish we knew when we first started? We have put together a brand new Spotify playlist

that is filled with our best beginner blogging tips so you can learn what truly matters from day one. Whether you are just getting started or you want a refresher on some blogging basics, this playlist is packed with insights to help you move forward with confidence and you can listen to it on the go in less than two hours. It includes four episodes that you can listen to when you're doing laundry, when you're running your kids, when you're making dinner, whenever you have the chance to just pop in an AirPod and listen, this playlist is going to encourage

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just like you so we can all grow together. Now, let's get blogging. There are a lot of reasons why we believe that tracking data is so important. And I understand that the logistics of setting this up initially can be really challenging, especially for those of you who do not feel tech savvy or you do not, like we say, Google analytics

and you're like, nope, I don't, that's, I can't set up those reports. It is confusing. That was me. Hello, hi, it's me. I was the problem, you know, all that many years ago, but you can learn new things. Like you're a blogger, you many years ago, but you can learn new things. Like you're a blogger, you can be scrappy, you can learn new things and figure it out.

So just knowing that the reason behind this is so you can be successful and whatever success means to you and knowing that the work that you put in in the beginning, like really that just has to be kind of set up in the beginning and then you can add things down the road. But it's not something like you're not spending hours every single month like creating new reports. I mean you might end up doing that. Jennifer would like to do that. She's smiling. She's like I could spend hours creating new reports. That would be so fun. But you don't have to do that. I think that's the big thing to say here. You could spend hours creating reports, but you don't have to do that. But there needs to be a purpose for why you're doing it. And so you know why I'm spending the time doing it because it's going to fuel the

decisions. And this is something that you talked about. We always have our podcast guests fill out like a questionnaire. And so that was something that she said. And I'm just going to read it because I think it's easier. And I'm just gonna read it, cause I think it's easier. I don't often just read directly off of that, but I think it's impactful here. And what Allie said was, anytime people wanna talk about data,

we can get stuck talking about the what to track. Let's make sure we also touch on the how to use the data. And so I kinda wanna like segue that into here, because yes, we now know like these are some of the aspects that we that we should be tracking. But then how can somebody utilize that when they're making decisions in their blogging business after, you know, setting up that basic, basic tracking? Yeah, the first thing that I want to say just kind of expand a little bit on what you were

saying is if you are the type of person that we say data, we say Google Analytics and you're like opt out, not interested. Please know, just know that you can spend, for people that go through, I have a Google Analytics setup course piece and I track or I get them to submit after they finish. I'm like, how long did this take you? When finish, I'm like, how long did this take you? When you were guided through this, how long did this take you? Most people are reporting two to four hours.

You go to a coffee shop on a Sunday afternoon, sit down, put in your headphones and just get it done because the data isn't retroactive. So if you set it up fully today, you have that data from today moving forward. If you tell yourself, oh, I'm just going to figure out my content for the month or for the quarter for the rest of the year, then I'll start. You now don't have that data from all of the work that you just did. So get it set up as soon as possible, even if

it's something that you just got to rip the bandaid off, get it done. And then when you're ready to dive in and start using it, the best thing is to go in there and ask a question and have that question in your mind before you dive into the numbers. Because if you go in there and expect the answers to just come out and levitate at you, unfortunately that's not going to happen. But if you've built a business or you've built your blog to this point, I'm willing to bet that you're a smart cookie.

You know what to do with the information. You just need to ask the right questions. So if I go into there and I'm like, okay, I want to know which blog posts are performing better. Now let me ask, how would I track that? So OK, which posts have they scrolled all the way down? Now you've just really narrowed your scope to be able to go in there. Other great questions to ask yourself when you're looking at your blog data

is, which blogs do people enter my site on? Because especially if you've done a lot of internal linking, the posts that are highly trafficked might not be the ones that people enter on. Because especially if you've done a lot of internal linking, like the posts that are highly trafficked might not be the ones that people enter on. You can ask yourself, which posts do people discover me on? There's like a new users that you can look at and say, this is the first blog post that most of my new people visit. And so if you start asking yourself those questions, I'm willing to bet that how you use it starts to become a little bit more clear. But it's just essentially then asking yourself, okay, now that I know this, what can I do with it? So okay, if these posts are

performing better, what can I do with it? Let's see why I think they're performing better. What's different from these three posts than these three other posts? What can I learn? And then it's a little bit of an experimentation, but we're not just throwing spaghetti at the wall and guessing. We're making hypotheses.

We're back in eighth grade science class. And we're like, what impact do we think this is going to have? Make a couple changes to things. So I've seen in blogs, for instance, getting people to scroll past the intro can be a really changes to things. So I've seen in blogs, for instance, getting people to scroll past the intro can be a really challenging thing sometimes. And so then they'll literally grab 20 of their posts that get pretty consistent traffic

and they'll do three different intro types and just update the intro on a whole bunch of them. Keep that for a month, three months, depending on how much traffic, wait for at least 500 people to see each one or to see kind of the average one maybe. And then see what themes you can see across there. And you can start to kind of experiment and test across the different posts that you have.

Yeah. What I kind of like to talk about too, to expand on that a little bit further is let's, can we get into a little bit of nitty gritty here for a moment and talk about too to expand on that a little bit further is let's can we get into a little bit of nitty-gritty here for a moment and talk about some of the decisions that we can make that can help with growth by looking at some of those things testing some of those things like what are the really granular things we can get out of out of looking at this data that can help us take the next step what do we do tomorrow okay we've looked at this data that can help us take the next step. What do we do tomorrow? OK, we've looked at this. We know what's going on. What are we going to do tomorrow? What are we going to change?

A big thing that can come out of this is which ways of getting people to your blog are most effective and are most worth your time energy money. So is SEO getting you the most traffic, the most engaged traffic, not just people that come and bounce immediately, or is it your social or your affiliates or like whatever. So which traffic sources are getting people in there. You can also look at like the structure of different posts that can help you identify which formats are actually the most engaging or are performing the best for you. You can look at different content pillars or different types of content

and which ones again get the most attention or looking at engagement. I always want to specify that there is the quality element and there's the quantity element. And so making sure that we balance those. Because obviously we're trying to grow an audience. Quantity is important, absolutely. But also are they the people that are going to come back again and again and again? And it's not that we need to hitch to one or the other. It is both, but finding a good balance between those two. Those are probably like the top three. Yeah.

And you can use this in a number of different ways too. So it's not just blog posts also. It can be like a freebie that you create or a pop up that you put up on your blog for to gain like as a lead magnet for email subscribers. It can be podcast episodes that you go on. Like an easy way to do that would be if you have a freebie, you're going to give that podcast host a specific link to that freebie. And then you can look and see like how many people listen to that podcast and downloaded that freebie. Was that time worth

it? We've done that. And it's been really interesting to see some interviews that we've done have, we've gotten a lot of new email subscribers. Others have been crickets. And so it doesn't mean that people aren't listening. It doesn't mean that people aren't gaining knowledge and you're not providing, you know, the, the resources or encouragement or whatever your niche is. But is it converting the way that you wanted it to convert when you decided, Hey, I'm going to go and be a guest on a podcast.

So think about it from not just like blog articles, but how else you are. Cause truly bloggers these days were so much more than just bloggers, like as in content, like article writing, it is, it is a grand scope of things. So think about all the ways that you're sharing your content and you can track that data and all of those different ways to see is it actually worth it to do some of these things? Or am I just telling myself that I need to do that because that's what some coach told me to do? Because I think that that's where we can get kind of in a bad trap too is like thinking, well, this is how you do it. Just this way. And this is the only way. And you can't.

Yeah. The number of times that I talk to somebody and they're on social, they're guesting on podcasts, they have SEO, they have all these things, and they're burnt out and exhausted. And they're like, I'm still not getting the results that I want. I want more. But does that mean that I now need to start a YouTube

or I need to add more to my plate? Whereas when we then run the numbers, and I'm like, OK, so you're doing all these things, and let's just say that the effort is evenly distributed, which it's typically not. There's a couple that are going to be more heavy than others. But then what if 80% of your results are coming from one or two of those, which

is most often the case? Which one works is different for everybody? because like we said in the beginning, the same strategy on two different businesses can work completely differently because there's so many different factors in there. So it's not like SEO always works and podcast guesting doesn't. Every business is different. That's why data is so important, is that we need to look at what's working in our business, not someone else's. And we can then decide, okay, instead of me now adding more to my plate,

maybe I'm gonna pull back from Instagram because it's exhausting and it's not getting me the results that I want. And I'm gonna either do more of one of the things that are, or there's also, okay, how can I get better results from the things that are working? Because traffic isn't just one of them. If the goal is to get somebody into your freebies, get them onto your email list, we could also

look at how to make that convert better. There's so many different levels to it. It's not just more and more and more traffic. Yes. Yeah. I think that's often what we tell ourselves is like, that's the only measure of success. And I just want to remind you that that's not the only measure of success.

There's so much more as a content creator and blogger that you can do to measure success. And I also really love that you mentioned that by tracking the data is when then you can make the decisions of I'm going to pull back here because you cannot do it all. And I feel like when you do have the data then you know, oh my gosh, that is not worth any of the time that we're doing spending it on this. And so that's really empowering. That is an empowering thing to realize when maybe you think it is the thing that you're doing. Okay, I'm going to tell a story because it's coming to me right now. So this is the perfect example. And it's so ironic that this is a podcast episode for it. So in the last two months, I downloaded Spotify for creators as a way

to track our podcast data because Just gonna let you guys in a little bit behind the scenes here on the business a lot of our roadmap Members come from the podcast. This is where we find that we are connecting with people in the most genuine way and So I download Spotify for creators and I'm like, oh, well, this is interesting Four people are listening a month on Spotify. This just doesn't feel right. Reached out, wasn't getting any answers. And I don't know how many times I called Jennifer and I'm like, something is wrong. Like if four people is all that is listening to the podcast, what are we doing? Like we, this is a giant waste of our time.

Like, if only four people, like we're spending so much time doing this. And I thought we had more people. Does this mean only 10 people are listening to the podcast? I mean, I guess we have a high conversion rate then. You know, so I'm like, like all these different things are like going through my mind

and I am not the analytical one of this duo, but for some reason, I just knew that something was not right in this. And I kept pressing, which is very proud of myself now, because what we found out yesterday is our podcast was listed on Spotify twice and the data that was pulling was pulling from like the one that was added later and not the one that most people are listening on. So we actually do have more than four listeners per 30 days. Thank goodness, because I was starting to kind of have a panic situation in our

business, like, Whoa, this is not going the way we thought. But I think that's all important to say. I would never know that I would not have known if I wouldn't have looked at the data and whether or not that was going to be true or false. It didn't matter. What it did is it allowed Jennifer and I as business owners to sit down and have a conversation and say, okay, the way it first started was how do we get more people to listen to us on Spotify?

And so that's where it started. And it allows you to ask those questions because we know that the podcast is something that is generating more connection with people. So how are we going to be able to get in front of more people there? And I think you can utilize that in anything in your business. Look at it, your stats when you look at it, you might be surprised one way or another.

Try not to get too emotional about it, but just use it as the data that it is. Also to say, if something feels off, it really might be off. And don't, like, if you feels off, it really might be off. If you really feel like it's off, just keep trying to dig and find out and ask questions. How we ended up finding out is I finally went on Instagram stories and said, I think our stats are wrong.

I don't know what's going on. I'm having this problem. And I had somebody reach out and he's, I would really like to help you figure this out. And he got on a call and helped us and he's, your podcast is listed twice. And that's something and it's been listed twice for three years and no one has caught it. So don't be afraid of your data. That's a very long story to say, don't be afraid of your data.

But it is empowering, I think, to just, to just actually have the black and white sometimes to also take out the emotional piece of it too. Yeah, it helps you identify these tiny little things that you probably would have never caught. The number of times that we've looked at someone's page on their website and we're like, why are people not going where we want? Oh, the link is broken. Yeah.

It had been like that for three months, and they had never checked it. Yeah. But we looked at the numbers. We're like, this isn't doing what it's supposed to do. Oh, that's a two-second fix. Two-second fix. Yeah.

Yeah. Yeah, and you're not ever going to know that if you don't just start with that first step. Getting your Google Analytics. I wanted to say this too with Google Analytics, you can't get on an ad network without Google Analytics installed. And you're going to want that data

if you want to apply to ad networks. So don't be afraid of that. Ali has a resource for you. We also teach you how to do that in the ultimate blog roadmap. And so there are people who will help you with that. Do not feel like you have to white-knuckle it and figure that out on your own. No, don't go into the depths of YouTube for setting up Google Analytics. It can be fantastic for trying to figure out one very specific thing that you're looking for.

Sure, there's a wealth of resource there, but let's set this up from scratch or let's see what's working and not working. It can just be a tunnel of terror. Ali, this has been so helpful. And I hope that anybody who's listened today just feels empowered to like power through, and maybe you're going to set a date on your calendar to like, just ask yourself what, what data you should track. And so if they would like to get more resources or maybe some of your help, where can they connect with you to get that? Yeah, my biggest thing that I just want everyone to leave with this is just take one step. If that's

blocking it on your calendar, like you said, that's one step. Great. Figure out like what is one next thing that you can do. You don't need to do it all tomorrow and you don't need to do it all in one go. What's your one next step that you can take to be a little bit more data driven in your business and that'll snowball. If you want to learn more from me, Instagram is a place that's a really easy way to slide into my DMs. Happy to have conversations. My handle is akari digital, A-K-A-R-I Digital.

If you go to my website, akaridigital.ca, I'm Canadian, so it's a.ca, slash start, there's lots of resources there, great ones. If you're, oh, I have Google Analytics and I'm not sure if it's tracking right, I have a self audit that they can get there. There's also like a traffic sources analyzer that they can look at that tells them, is your traffic coming from SEO or from something else? There's a couple little entry level things in there

that they can dive into. Awesome. Thank you so much for sharing all your knowledge and being willing to just support everybody so we can all make important business decisions moving forward. I love it. Thank you so much for having me. Yeah.

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