The Ultimate Blog Podcast - Why You Need Email Marketing Systems in Your Blog Business with Allea from Duett

Episode Date: February 25, 2025

Email marketing is one of the most powerful tools bloggers can use to grow their audience and drive traffic to their websites. But without the right systems in place, it can feel overwhelming. In this episode of The Ultimate Blog Podcast, Jennifer and Amy welcome Allea Grummert from Duett back to the show. As their resident email marketing expert, she’s sharing practical ways to implement email marketing systems at any stage of your blog business.🔗Click here and check out the show notes for this episode!

Welcome to the Ultimate Blog Podcast. This podcast is the podcast we wish we had when we started blogging. I'm Amy Reinicki. I'm Jennifer Draper. Our episodes dive deep into how to monetize your blog, sharing unique insights and practical tips. We bring you in-depth interviews with successful bloggers and experts who offer valuable, actionable advice.

Our mission is to educate, support, inspire, and empower you in your blogging business. Welcome to The Ultimate Blog Podcast. All right. Today, we are talking more about email marketing. You've probably noticed a trend that we have been increasing episodes about email marketing because we find it to be incredibly valuable for your blog. But one of the things that we haven't really dove into is the systems for that. And who better to talk about this than Allie? She's here today.

She's been on several other times. She's like our resident email marketing guru who we love to chat with and bring on for you to learn from. So welcome back, Allie, to the podcast. Thank you. Thanks for having me. I absolutely love the topic of like the systems of doing email marketing.

I know it's a really like complicated thing to think about email as like this kind of big monster. It's like, you know, sending out newsletters or automations or whatnot. And so it's like, I just love being really practical about how do we actually execute on this so that your content is being shared with the people who said that they want it.

Yeah, absolutely. And for anybody who doesn't have systems in place, don't stop listening today, just keep listening. I know that systems can feel really daunting if you don't currently have them in place, but they are very freeing once you do have them in place. And so if you can just pick one area of your blogging business to put a system into, let it be your email marketing.

Just start here today with this. And I think that what you'll find is when you put some of these systems into place, you're going to get a lot more freedom within your business and a lot more understanding of where you need to be focused. And so hopefully you can gain that inspiration today. So let's dive into that. So for a beginner blogger who is maybe just starting out, like they got their website up, they have got their content up, they have systems in place for that.

They know when they're sharing. But they want to start incorporating email marketing into the workload. What would be the encouragement that you would tell a brand new beginner? It doesn't even have to be a beginner blogger. It can just be somebody who's wanting to implement this. What would you tell them in regards to email marketing and where they could start to make this feel like an attainable thing that they can continue doing?

Well, the easiest one would be to set up an RSS feed. So I think that often gets overlooked, because you're like, isn't that from 1999? And it actually is, because I Googled it once. And so it's like really simple syndication. So what it's doing is it's taking the content you're putting on your site and shipping it to your list automatically.

You can set it up to go out every time a new post is published. So if you're publishing like two posts a week, or just one post a week even as a newer blogger, yeah, we'll send out one email or you can set it up as a digest. So if you're publishing a bunch, you can set up to go to digests to go out in a week or whatever. Like you have a lot more control over that. But the important thing is what it's doing is it's pulling from your blog feed into your email marketing platform. And then it's pulling in like the content summary, the title, the link to the email marketing platform and then it's pulling in like

the content summary, the title, the link to the blog post, and then it's sending the email on your behalf automatically. That is the lowest hanging fruit and especially as you're getting started with blogging and there's so much to do to create that content, the last thing you want is for no one to see it or the people, you know, as you growing your list, aren't seeing it because they don't know it exists and they're not checking your website every day. This is the simplest way to get this into their inbox and get that traffic back to your website. I actually love that you started with this.

Thank you. I just feel like I'm beaming, and here's why. I have been on social media before and people make fun of people who use RSS feeds. And it literally makes me want to flick them in the face, if I can be completely honest, because everybody starts out as a beginner. And I think it's kind of ridiculous

to tell somebody that an RSS feed is like old school, when that might be the only way that they can actually get started. We recommend this in the roadmap because we are helping people with their blogs get them off the ground. So how would that feel? Hey, here's what you need to do. You need to launch a brand new blog that we know that you have no tech experience.

You need to learn how to do SEO and content creation and set up forms on your site and do this and this and this and this. And actually you also need an email marketing strategy. So do your welcome series, do your nurture series, do all these things. Dude, people would be like, peace ladies, I don't want any part of this. And so that is like why we have that in the intermediate advanced section. But in the other, it is truly just set up the RSS feed. Like just do like what you said, Ali, the lowest hanging fruit. So if any of you are like really stressed out right now about getting emails to

your list, please take Ali's advice. Does this have to be like what you do forever? No, but it can be what you do in the beginning. So if that's you in the beginner seat, listen to Ali. I'm just so glad that we started here. You're welcome. Well, and I want to encourage you, I work with six figure, seven figure bloggers who are still using RSS feeds. It's not outdated. It's a way that you can also just get that content out super fast. It's a way for you to continue to nurture your audience. And there are other ways that you can nurture them as well with more crafted newsletters and segmented newsletters and things like that. But even these big bloggers are still using this strategy. So, and it's like, it's a free thing.

It's already like, you just connect it to your blog feed. And as far as the technical side of things, those of you listening, if you don't know, I'm also like a tech guru on the email platform side. So I wanna make sure I kind of shorten the learning curve there. This is something you can do in kit. It's something you can do in MailerLite, but it's not something you can do in Flodesk.

However, if you take a nod from RSS feeds and you see how simple they are, like title, image, like small blurb and a button with a link or a text link, take that nod and if you're going to be sending out, you know, publish a blog post, publish a really simple email to go out with it. Like make your own little RSS feed. Yes, it's a little bit more manual, but part of it is we put so much expectation on what these emails have to look like in order for them to be quote unquote valuable. When in reality, if that bar is too high, you're not going to send it and no one's going

to know about the blog post and then you're not nurturing your audience and they're not going back to your website. Right. I think that that's something to remind yourself too is what's the intention behind sending an email? So what would you say? I know what I would say, but you're the guest, so I'm going to let you share. Well, I would say especially as a beginning blogger, but really most of my, all my clients,

right, it's site traffic. So getting people back to your website and then that's where they're going to get the best experience, right? Like there's a reason why I don't send out the entire recipe in the email on behalf of my clients like you're gonna have a better experience if you go to the actual blog post and you see the step-by-step instructions and the recipe card if you're a food blogger and then of course that's going to add up over time especially as your list grows and you this is already a habit but that is is going to add to your site traffic so you can qualify for an ad network and earn revenue that way.

And then the other purpose of just email is like I said, not everybody is just visiting your website every Tuesday just waiting for you to publish a new blog post. And so this is a way to notify them or even if you're sharing about it on social media, the algorithm doesn't guarantee everyone will see it, whereas this is a way to actually show up in people's inboxes, and it will be there. It will be delivered. Yeah. And as a reader, you're not necessarily like, oh my gosh, this is an RSS feed email. These people that sign up for your list, they signed up because they want to know when you've got new content, and you're doing them a favor. You're letting them know, hey, I've got new content. And so for them, as they grow to expect, like, hey, I get a little preview of what they wrote

about this week and I'm excited to click over and read more. I don't think it necessarily has to be a bad experience. No, I will say what I recommend with an RSS feed, if that's all you're doing, is still creating some sort of simple welcome sequence. And this is like, you can do a one email welcome sequence, especially if you're a beginner. You're like, hey, this is who I am. This is the kind of content I'm creating. Reply back if you really love a recipe or do me a favor and leave a comment.

Here are a few of my top favorites. And you just have one email. Because the reality is, especially if you're newer and you're not publishing consistently, who knows when they're going to get the next email from you. It could be two weeks from now. So you really want to bridge that gap of a new subscriber, at least recognizing your name and your type of content. Yeah. Until you actually get a chance to send out the next email, whether it's manual or an RSS email. Awesome. Okay. I'm glad we kind of covered that because I think that that's a really

easy place for beginners, especially to start is just by implementing an RSS feed. We always recommend kit. I do believe that you have to have a paid plan on kit in order to send out RSS feeds. And so that would be a recommendation that we would have would be to do that just to help just consider it like your little email assistant to get that sent out so you can focus on creating the content, which is going to be really important as you're starting your blog. But for those who have their content strategy down,

and maybe their main focus this year is going to be really turning their email into more of a robust platform that they can share more, that they are making sure that they're connecting more, maybe possibly selling products or services within their email. Let's talk about some systems there for more of the intermediate blogger. What would be kind of that first system that you would put into place or a system that's going to maybe, it might not have an ROI right away, but it might just give them more bang

for their buck? Oh, yeah. I mean, I think it's a matter then of just sending your emails more frequently and more consistently. So, you know, you could still have an RSS email and then you also have another email that you, you know, you pull together seasonal content as a roundup and you send it out. So it's just kind of leveling up, like, I guess, like how you're sending it out or what you're sending. and then you can always build in like automations as well So this looks like I would say a different day of the week gets a different type of email that goes out

So it's just a way of organizing things in your brain. We used to you know, think okay when somebody Joins my email list three days later. They get this six days later They get this and then they just start like and so you don't actually know what each subscriber is getting on what days. So I'm fine with that for like a welcome sequence, like one day, two day, whatever. But then when it comes to an automated nurture sequence, an RSS email or your newsletter, pick a day of the week

that you know that it's going out. So anybody who's getting your nurture emails gets them on Tuesdays, and they get your brand new emails on Thursdays, and they get their RSS roundup on Saturdays. So it really allows you to know confidently that people are getting your content, but in a way that's not overwhelming is by just simply by picking a day of the week that the certain types of emails go out. Okay.

So this is just a really like, it's a really simple way to organize it to make sure that A, you're able to send out the types of content that you want to send and then B, that people are getting content on a consistent basis versus like on a scattered random basis. Is it important that people get like emails on certain days? Does that matter? I guess I know what you're going to say. It's going to be more like, let's

say a top of mind here versus getting random emails from somebody three weeks later. But can you talk a little bit more about what that consistency means? Yeah. I think that consistency is similar to the sense of like, you know how important consistency is with creating blog content. It's the same with sending emails. But it's interesting because as you're publishing blog content, people might not know that it's going up these certain days of the week or whatever. But with email, you get to build that kind of consistent relationship. I just know every Tuesday I'm getting an email from Allie or on every Friday I'm getting Tony's top favorite must haves or whatever.

And so you get to build that relationship with people where they have something to expect from you. But it's funny, because it always annoys me of like, people like, sorry, I didn't show up on Instagram yesterday. And I was like, I literally didn't care. Or, you know, like, so you don't need to call it out. I'm like, sorry, I missed Tuesday's email. It's like, whatever, you can skip a week here or there.

So you don't need to like call it out as though everyone's waiting with bated breath. Can you tell that's just how humble I want myself to be of like, nobody really cares, I guess, that they missed an email. But when it is showing up and it is valuable, they are going to respond to it. And so I guess that came out really bad. It's not that nobody cares. But it's the center of our universe.

It's our marketing system, so we think everybody's opening every email. They are gosh darn not. Just going through it with some humility of how can I show up to be the most consistent for the people in my community to the best of my ability? That way they know what to expect on a weekly basis. Yeah. I think that's kind of important. And I think in time, then you kind of do train them that the email is coming and this kind

of content is coming and they know kind of what to expect from you. And if it feels very sporadic, then I think you're... And I have no data to back this. I'm going to say that. But I feel like that's easier to unsubscribe because if they're like, I don't know where you're coming from ever, like you're so sporadic, like I can't ever count on anything from you. I feel like that's easier to not feel like you're building that connection. And that's one of the ways that email marketing can really serve your audience is by building

connection with them. And I think oftentimes we think that social media is the way to do that. But there's a whole camp of people who aren't building connection on social social media. There there are people in your email list who are looking for that same kind of connection who aren't getting on a social media app every day in order to connect with the people who who they're who are they're being served by in their email list, for instance, like they signed up for your list for a reason. I feel like we say this every time we have an episode about email marketing, but they signed up for your list for a reason. So don't be afraid to show up in their inbox. Just because they might

be following you on Instagram, but they also might be on your email list, but it's a way for like, they can actually just hit reply and chat with you. Not that they can't DM you on Instagram or whatnot, but yeah, it dodges the algorithm, if you will. What else? What do you think of? Yeah, as you build out those systems, you can also figure out how to automate content that you know is evergreen.

And so that's what I work with with my done for you clients. We'll write a welcome sequence for them. And then we craft a nurture sequence to just make sure that every new subscriber is getting this evergreen content that they need to know about. Just because somebody joins your list today doesn't mean that they wouldn't like the stuff you've sent out two years ago, like some of your favorite content or most encouraging content or inspiring content. And so that's definitely, I would say like the next step because it's going to reduce so much of your workload. So like say your like, you know, your Tuesday email that you send out manually, if you can automate that to go out on Fridays,

you know, and it kind of recycles that content and repurposes it, you can. I didn't repurpose really any content from that I sent out as newsletters for six months. So like, just get in the habit of doing it. And then you can always go back and repurpose it because it's been created and sent out. If you're a blogger or thinking about starting a blog, let's talk about something crucial, email marketing. It's the backbone of building a loyal audience and growing your business. And that's where Kit comes in. Kit has been the top choice for bloggers for many years who want to connect with their readers and turn casual visitors into dedicated followers. It has a user-friendly design, powerful automation tools, and seamless integrations, making it

perfect for bloggers at any stage. Why do we here at the Ultimate Blog Podcast recommend Kit? Because it makes email marketing easy. It helps you craft beautiful, effective emails, manage your subscribers effortlessly, and track your success with ease. If you are ready to take email marketing to the next level, check out Kit and see how they can help you

build a thriving blog. We believe that every great blog starts with a great email list, and Kit is our number one recommendation. Click the link in the show notes to learn more about Kit today. So you're kind of going to this next level. Okay, I'm going to not just do the RSS feed,

I'm going to start sending something out every Friday. How do you know what to send? You know, how do you, are you creating brand new content to send them? Are you sharing things from your blog? Like how much extra work are we talking about here to be able to start adding another weekly email that we're sending out? Yeah, that's such a great question, Jennifer. So it can be a variety of things. So it could be a promotional email, like, hey, here's an affiliate program that I'm a big fan of, and send it out.

Another could be, like I mentioned, like a roundup. So here are five different related recipes for the season. It could be a personal reflection. So this, okay, so we're getting into the systems, additional systems. Well, I love this topic. But the idea of creating some sort of topical themes that you can categorize, like as you have an idea, you're like, oh yeah, it fits within this theme or this bucket.

For instance, take food bloggers or whatnot, maybe it would be by appliance type. I want to be able to share an air fryer recipe, an instant pot, an oven recipe, and then maybe an affiliate promotion. Every week, it just cycles through the next one to the next one. So what that's doing is making sure that people are getting newsletters from you or new emails from you. They don't think of you as just the Instapop person

or just the AirFire person. It's showing them the variety of content you have. It's also, yeah, sending that traffic back to older blog posts that you already have or new ones. So the first thing is kind of create what is that pillar content for you? It could be an appliance type. It could be a recipe type like breakfast, lunch, dinner, dessert, breakfast, lunch, dinner, dessert, like, and you just cycle through them.

So it allows people to see the breadth of content that you have. I always use the example of like, if all I did was talk about kit for like six weeks, they'd forget that I actually have a done for you service, that I run an agency, that I work with clients. So I have to weave in, making sure that I'm sharing a quote unquote sales email. So is it a case? And then the type of sales email can be different.

Is it for one of my smaller products? Is it a case study? Is it a master class that's encouraging people to attend? So sales can look like a lot of things. In my case, I wanted to talk about the value of email marketing, the technical side of email marketing, give inspiration for the types of content you can send, and then sales emails related to my business. So as a business owner, and as your managing editor of your blog, you get to say, these are the most important things that I want people to know about my brand

consistently. And so when what's great is that as you develop content ideas, or like, oh, okay, so I have an Instant Pot email coming up soon. What are some recipes I can pull for that? It's like you already have half the idea there, then you just get to go source the information from your blog. Or like, I know I have a client that does a lot of like, Friday favorites. And so just knowing like, this is my Friday favorite email. So throughout the week, you're like, oh, this is a favorite.

This is a favorite. This is a favorite. And you can just like add that to your content bank. So when you go to write that email, you're like, well, I have four out of five. So I just need to write a fifth one. Do you see how that kind of just makes the thinking a lot easier? Yeah, because you added a process in there.

So let's kind of talk about this content bank that you just mentioned. How do you recommend that people start that as a way it's essentially going to be a resource for you to pull from to create content for your emails? So where do you recommend somebody house that and keep that? So I have a free one. I do it on Airtable. And so if you're listening to this, you can download it. It's at duet.co. slash ultimate. Totally free. You just copy the version that I have.

And it's two things. It's about the content bank and a content calendar. So the content bank, what I did is I've already defined, like, these are my four themes. So as ideas come up, I just immediately categorize them under value of email or email content or technical. And so that is just kind of hanging out there for when I'm ready to go organize which emails are gonna go in what order. And so the difference with that is that

I'm creating the content for the emails and then it eventually goes on a blog. It could be a little bit different for, I have all this content on the emails and then it eventually goes on a blog. It could be a little bit different for I have all this content on the blog first. So it could just be a matter of thinking through in a content bank how you could present that content to you. So like is there a how-to video? Is there a YouTube video? Is there a reel that I could recently share or link to?

So it might not necessarily be housed in there, but what it is is it's giving you that point of inspiration for where to source that content, because we're already so busy thinking about like everything else. But you're like, oh, that's right. I did have a reel that was pretty popular in the last couple of weeks. I'm gonna share a link to that in my email.

That's gonna be the whole email. Or it's gonna be part of my PS or something. So you're just, you're able to source that information differently there. Or if it is like, I want to do a seasonal roundup, write down what are those seasonal roundups you want to do and then go pull that recipe content from your site or wait until it's closer. And then you're like, okay, now I'll go pull those. But at least the idea is there and you can kind of plug it into your calendar knowing when it's going to go

out. Yeah. So having that plan laid out and having that information available is just going to save you so much time because you're not sitting down like with a blank computer screen like I have to send an email today because it's Friday. What am I going to write about? And it may not even be meaningful versus if you start to accumulate those ideas, you can probably over time you're grouping them, you're seeing how they relate to each other. I bet it just continues to improve your content

over time as well because you're starting to really connect all of the dots in what you're sharing each week. Yeah. And there's so much that bloggers create on their site that they forget like what you already have is super valuable. You just need to package it up a little bit differently and send it. So sometimes when I'm, you know, instead of writing an email from scratch that will be added to my blog later, I'm like, I just need to whip something up. So I'm like, what are three blog posts that I have that are great for beginners? And that's an email.

I think the repurposing content is a really important thing to consider. Like as you're considering this strategy for like putting in some systems for email like you. This isn't new content necessarily that you have to create, right? You can pull it from the other areas that you're already creating and then utilize it in an email format. So something I want you to think about is when you're creating,

whether it be blog content or like email content, or if you have a podcast like podcast content, think about that. So like, let's use this podcast example. So this is a podcast about systems for email marketing. So how could I then turn this into a blog post? How could I then turn this into a social media post? How could I turn this into a separate like email newsletter

added to like our monthly newsletter or something like that? Like there are lots of different ways that you can use one piece of content, one interview, one article and have it support your business in all different ways. And so I think that systems with anything in your blog, I think that's something to consider is don't feel like everything has to be made from scratch Every single time because not everybody is seeing everything on every single Avenue that you have, you know And so just not being afraid to repurpose content like that. Yeah, that that's an okay thing to do I mean in fact you should be doing that because you're not going to burn out nearly as fast if you're repurposing your content 100% and then it's like it gets more exciting to share your new content when you have a list that's engaged

and warm. So even some weeks might be older content, and then when you share new content, you're like, this is one recipe I'm sharing in one email to everyone. I guess that's the other thing too, is we tend to put so much expectation on how much needs to be in an email newsletter. It makes me think back to when I was in fifth-grade computer lab, which by the way, I learned because I'm in Bible study with some Gen Zers, doesn't exist anymore because I all just have laptops in the classroom. I was like,

cool. Well, back in computer lab, we were learning how to use Microsoft Publisher and we created a newsletter for our intermediate school. And I remember we had a section on the new principal, and we had a section on the new books in the library and different events. And it was like a newspaper, right? You have to collect all these different elements. When I think that that's what a lot of people expect of their own newsletters, or you see these massive newsletters

from big creators or whatever. And I am in the camp of one email has one big idea. That's it. Sure, like if I'm sending out a beginner email marketing email with three different links, totally fine. But those three links all relate to each other. And the reason why I recommend that is a few. One, it reduces so much of the workload mentally of what it,

oh, well, it's gonna take me forever to write an email or to assemble one, right? So it's quicker for you to actually create and send the email, but then it's easier for your recipient to consume it. Just the one thing. And then you're able to send more frequent emails. So instead of waiting until once a month when you have this massive newsletter to send out, you can actually be dripping it out as it comes.

So I think that's where these content pillars come in handy. You're like, these are all things that are important for me to talk about my business regularly. And so you are just making sure that your content strategy, that each newsletter you send out is addressing those. But then it also allows your reader to take that in slowly over time. I think that is excellent advice. Because think about, often you have to think about how you

consume content. And when you are saying sometimes if you get an email in this letter that has like all these things, like I don't read that. I personally don't read that. If there's so much there, I'm like, I'm done. And I didn't get anything out of the email. But if I see that it's kind of like short, sweet to the point, then that's usually typically worth more of my time, you know, because I think we just get overwhelmed

by a lot of content. So let that be inspiration, like to just send a simple email. Like it doesn't need to be the best email that you've ever written in your entire life. It's just like getting started. Like, and I think the more with email marketing, I think too, this has been something I've gotten more passionate about over the last year, simply because confession time, I just don't really love being on social media a lot. It just kind of, I just don't love it. But I tend to like really enjoy writing emails right now and being in there and like looking at stats and email and things like that. I've tended to just, I guess it's felt a little bit more, it's not hands off, it's not that, but sometimes when you're on social media, you can get so wrapped up and like, I didn't get any comments or people didn't

share it or nobody liked that or that only got so many views. Are you kidding me? That can get very frustrating, but email marketing is, it's different. There's something different about it. It feels, for me, it feels a little bit more professional maybe. And I feel like I'm actually making a bigger difference showing up in somebody's inbox. I don't know if that's just a story I'm telling myself,

but whatever, it's working for us. And so like, I think like considering that too, like if you're like just on social and it's just not working and you feel like you're having to work, work, work, work, try adding some of these systems into your email and seeing what does that do to the overall feeling of how you're feeling about your blog or how you're showing up with your content, how you're creating things differently. It might just give you that kind of like that load off because you're not wondering like how are people going to necessarily take it because it's not like, I don't know.

I don't know. I can't really like even put my finger on it. It's something about sitting down. I feel like as bloggers, a lot of us are pretty good with words too. And so being able to like just write, I think in an email and it doesn't have to be SEO optimized for email either. So you're not having to overthink that either. Like you can really just speak kind of more from the heart

or more off the cuff in a way that's going to to help the people who are opening the email and reading it. So I don't know, that was a whole bunch of words. I know, but it is, I mean, it's a feeling as well. And I think you probably get that because you are investing more in that community, that then you feel like there's this reciprocity of sorts.

And I keep using this phrase of like, you're the managing editor. Like you are running a content empire, right? So most of my clients that come to me for like my duet debut for my big done for you service, nine times out of 10, they tell me that their biggest reason for wanting to do this is because they're like, I have all of these resources that I just want to make sure my new subscribers know about. Right?

Yes, we want the site traffic. Yes, we want to be able to promote a cookbook or a product at some point. And you can weave all of that in, but the reality is you have helpful content for people. And so you get to sit there and be like, if I were Santa Claus and I got to like give a gift this week, is it the gift of clarity? Is it the gift of inspiration or encouragement?

Like you get to pick what that is. And so it doesn't have to feel, I know that we went from RSS to this, right? And RSS is kind of like a life rafter, especially when you're first getting started. And it feels really like robotic and it's just happening automatically. But with time, the more you invest in the community who's already said, I want to be here, the more that they're going to reciprocate that. I had to think of the word reciprocate that. And you're going to feel like you're building more of a community.

And I will say there's a transition here where when you start sending out emails that you're excited about, the more excited you are to actually grow your list because it's really hard to grow your list when you're like, well, what are they even going to be getting? Yep. Oh my gosh. True words have never been spoken. And so let me just tell you, this is the order to do it. Send the dang emails, even if your list is 35 people, and maybe set a goal. In six months, I'm going to start incorporating one email

a month that I actually craft myself, that I know that I can repurpose, whether it's seasonal or you make it evergreen. So you can tiptoe into it, or in my case, I was like, I'm going to be sending emails for six months. And after those six months, then I'm going to repurpose them into evergreen emails and put them on my blog. Like, it doesn't have to all happen at once.

And what I would rather you do is that you feel excited about the content you get to share, you learn about the process and the system, because once you nail that, it becomes less scary, like how to actually use kit. And then you're like, you're just practicing your voice. You're practicing like how to actually use kit and then you're just practicing your voice You're practicing like how to write a subject line that that's all part of the learning curve And so like it is a lot so take this as permission like little by little you know you're going to grow in your confidence of your platform and your message and Being able to listen to you and provide better resources

for your audience. I think that's a great thought to end on, Allie. This has just been so helpful, I think. And I hope that as you continue to listen to the podcast and hear more about email marketing, I just hope it inspires you guys listening to really not don't go to sleep on email marketing and what it can do and what it can be for your blogging business. It's what we recommend starting right out of the gate, like literally self-hosted site, start your email marketing. It doesn't even matter if you're only talking to your mom and your grandma. Like they will become more than that. You'll get more people on

there. We do help people set up your email in the roadmap. And so we recommend Kit, that's who we recommend using. If you want more help with that, we can definitely help you with that within the ultimate blog roadmap as well. And then Ali, you also have some like done for you services for those people who might want just some more help, like with what you said, like more robust offerings and they want help with their welcome series and things

like that just to like really kick it off. So can you share with people what you can also do if they're a little bit more intermediate? Yeah. So for the intermediate folks, a lot of what I heard from people who would eventually hire me for the duet debut, which is my signature offer, they're like, I should have done this years ago. Like I should have done this four years ago. I heard that number all of the time. So I actually created a smaller done for you offer called Ready Set Email for those folks. So what my team and I provide for you is a five email welcome sequence so that you feel dang proud as you grow your list that people are like, they know who I am. They know my top content. They know

they can reply to me. They can follow me on TikTok. Like that's all just covered in these automated emails. As you grow your list, they're getting this fantastic welcome and introduction to you in your community. We also create a really beautiful newsletter template for you to make it really easy to turn and send. New emails, we want to take so much of the thought out of it, but have it be so on brand and technically easy to use.

And then we create a couple opt-in forms too. So if you're like, I've been meaning to create a landing page to share on social media or through many chat or whatnot, we create those as well. So it's like, we're taking care of like list growth, email sending, like new newsletters, but also this automated sequence. And so that's called ReadySite email.

And on that page, that duet.co slash ultimate, there is a link to book a call with me if you're curious about that. And that's Duet with two teams, I should say. Yeah. Awesome. Well, thank you so much, Allie. We love having the opportunity just to chat, email with you.

And thanks for sharing your knowledge about the systems. And please reach out to her if you want any more in-depth conversations about that. And hopefully this is the inspiration that you need to get started today. Thanks, Sally. Yes, thank you. Thanks for listening to the Ultimate Blog Podcast. If you'd like to learn more about building your blog, visit theultimateblogpodcast.com

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