The Vergecast - Apple v Epic week 1 roundtable

Episode Date: May 7, 2021

Nilay and Dieter talk with Verge senior reporter Adi Robertson and senior editor Tom Warren about the first week of the Epic Games v Apple trial. Why Epic is burning its own cash to cook Apple Apple... antitrust trial kicks off with Tim Sweeney’s metaverse dreams The Epic Games v. Apple trial kicks off with kids screaming ‘free Fortnite’ Here are Apple’s and Epic’s full slideshows arguing why they should win at trial I watched the Epic v. Apple trial on Discord Tim Sweeney emailed Tim Cook personally to call for open app sales after WWDC in 2015 Apple exec suggested cutting App Store commission to 20 percent as early as 2011 Epic v. Apple turns into Windows v. Xbox  Why the bad iPhone web app experience keeps coming up in Epic v. Apple Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Starting point is 00:00:00 This week on the Vergecast, Addy Robertson and Tom Warren, joined to go over everything we learned from the first week of the Epic versus Apple trial. It is a lot. This episode's a ride. It's the Vergecast. Here we go. Support for the show comes from Retool. Too many companies run critical operations on duct taped spreadsheets,
Starting point is 00:00:19 Slack workflows, and whatever else they could cobble together. Not because they want to, but because building internal tools means weeks of waiting on someone else's backlog. That's where Retool comes in. Build custom internal tools just by describing what you need. Prompt something like, build me a revenue dashboard on our Salesforce data. And Retool actually builds it on your company's data and your cloud with enterprise security built in. Go to retool.com slash Verchcast.
Starting point is 00:00:48 We all need to retool how we build software. What's up, y'all. I'm Skyler Diggins, seven-time WMBA All-Star, Olympic gold medalist, and mom. And I'm Cassidy Hubbard, host and reporter for nearly 20. 20 years covering the biggest names and stories in sports and mom. And this is Am Mom, a community for athletes, game changers, and moms of all kinds. Dropping May 14th. Tap in with us.
Starting point is 00:01:20 Hello and welcome to the Vergecast, the flagship podcast of the movie Demolition Man, which is all that I have thought about recently. If you watched Demolition Man in the context of current antitrust law, it's very good. Anyway, I'm Neil. I'm your friend. Dieter Bone is here. I'm The Shells. Ooh. Wow.
Starting point is 00:01:38 Maybe the best and longest running joke on that movie. That voice you heard was Addy Robertson. Hey, Addy. Hey. Tom Warren is here. Hello. I've read too many confidential documents. So Adi and Tom are here because they are covering the Apple versus Epic trial.
Starting point is 00:01:54 I'm going to tell you straight out this whole episode is Apple versus Epic and what is happening this trial. We are recording on Friday. It's the end of week one. The trial is scheduled for three weeks. I'm going to tell you, it seems like the next two weeks of the Vergecast are going you about this trial as well. I want to start at the start with COVID as always, though.
Starting point is 00:02:11 I just want to update the website. Website. The vaccine, they actually launched a day early. They were supposed to launch it on May 1 and they launched it day early. It is almost exactly the same as the previous vaccine locator website. They changed the colors and they added a Spanish language option. It took them six weeks. The government remains unmatched in developing websites.
Starting point is 00:02:35 Yeah. they did it. It's there. You can go get it. If you haven't gotten vaccinated, please look at this website. You can walk in all kinds of places now. Just go get it done. I'm tired of this. All right. That's my COVID update for the week. Get it done. I'm tired of it. Let's start with this trial. This trial is months in the making. Adi, just lay the foundation. Why is this trial happening and sort of what does it look like? So yeah, approximately the trial is happening because Fortnite, which is one of the most popular games in the world, added a new payment system for it's V bucks, its ingame currency, that bypassed the Apple tax or the 30% charge that Apple puts
Starting point is 00:03:12 on digital in-app purchases. Apple said, no, this breaks our rules. They kicked Fortnite off the store. They made a big deal out of the facts that it was a sort of underhanded surreptitious change in a hot fix rather than something Epic went through the formal review process for. And then Epic sued saying that iOS is basically an ecosystem where the app market in it is, a monopoly, and it sued Apple over antitrust violation, and so now that's where we are. One company suing another company for antitrust violations is not, it doesn't happen a lot. That's not how we usually think about it. We usually think about the government bringing up Facebook or something like that.
Starting point is 00:03:53 What specifically is Epic asking for from the court here? Epic's asking for two big things. The first thing is tied to the in-app payment service in Fortnite and in other apps and games, which is that they want to say that that's its own market, and you should, if you're selling in-app purchases or subscriptions through the store, you should be able to use your own alternative payment method rather than going through Apple's own payment SDK. So that's the thing that would be a really big financial hit for Apple,
Starting point is 00:04:25 but not a massive existential definitional crisis. The second thing, which is that, is that they want you to be able to side-load alternative apps or alternative app stores, especially, onto the iPhone, basically make the iPhone a lot more like Android. This matters in part to Epic because Epic has the Epic Game Store, and if they want to launch a mobile version of that on iOS, that's something that suddenly would become possible
Starting point is 00:04:51 if they prevail in that part of the lawsuit. So those are the two specific things Epic is saying the court should order. Let us use their own payment system, let us siloed apps, including other app stores, onto the iPhone. Yeah, essentially, yeah. What do they have to prove to do that? Is it just Apple's bad or is it their specifics? So they have to prove a really oversimplified level that, A, the iPhone ecosystem is a thing
Starting point is 00:05:19 that Apple has a monopoly over as opposed to just like one product that it happens to put apps on, and that it's causing some kind of consumer harm by monopolizing that market in an unfair way. It seems like a high lift, but we'll get to. get into that what's happened this first week to do that. The trial is also like pretty strange in that it is not, there's no jury. It's a Ben's trial. Right. The judge is just sort of listening to everything and deciding. Pops into ask questions sometimes. Yeah. It's just, it's strange. It's not what you would expect. It feels kind of like a like a very contentious meeting in some respects. Because it's just like the judge is asking questions. It's also being streamed to the press,
Starting point is 00:06:02 but then there are pirate streams. Mechanic Kelly. wrote an entire piece about just discord piracy of the trial audio stream. And it seems like that has somehow colored the trial itself, right? That it's people in the very beginning, like, people are yelling on the stream. Yeah. Well, it's also colored the trial in that clearly they're introducing things with the intent of getting them in front of a bunch of people. And the judge knows this. And the judge is also trying to make decisions based on whether, like, the public is going to interpret a document correctly? Yeah.
Starting point is 00:06:35 That, to me, like that element of it, it's hard to listen to it and not know that that is in the background of the judge's mind, that she knows a lot of people are listening to it, whether or not that they're supposed to. She knows that the documents are getting produced. The internal emails on stuff are getting produced and immediately disseminated. And she's trying to control that part of it while also serving is like the judge and the fact finder in the entire case. That seems like a losing proposition trying to moderate all of the news industrial complex on the internet and also run a trial at the same time.
Starting point is 00:07:10 That seems like a lot. I think what she wants to sort of do is if she thinks that one side is trying to manipulate the court of public opinion, she wants to try to limit that. Like that there was this whole controversy yesterday. I guess I don't know. It was an argument. It can't have a controversy with two people. Where Epic's lawyer kept trying to introduce things to establish a kind of state of mind where, Apple knew that there were these problems with the App Store because developers kept emailing them
Starting point is 00:07:36 complaining it's full of scams. And the judge is like, well, you don't actually have evidence that it's full of scams. You have somebody saying that. And they're like, yes, we're trying to establish the state of mind. They're just like, no, the public doesn't know that. They have no idea that the App Store isn't actually just full of scams. So they have like introduced some of that in there, but it's a part of the trial. Yeah. And I say that just to lay the foundation of, I mean, you and Tom have been listening to it. Liz Lapato is actually in the courtroom today. rotating pool reporters. I'm very excited to read Liz's descriptions of what is actually inside the courtroom
Starting point is 00:08:07 because we haven't been able to see it. There's just pool reports. Like, Phil Schiller. Every side has 50 binders. 50 binders, like, binders, like three ring binders. 5-0. I don't know if they're three-ring. I can't see them.
Starting point is 00:08:19 I'm just going from what people say. I'm just so excited, Liz, is in there to see it. Both companies have designated representatives. Phil Schiller is Apple's representative. So he's just been sitting there in his mask, just like, like fuming at this testimony the whole time. Like, it's incredible. Okay, so that's, I just want to set the stage for people,
Starting point is 00:08:38 give a sense of what this trial is, how it's operating. Let's start with Sweeney. He was the first witness up on the stand. This is Epic's side. One of the things is we went into trial coverage, as we have learned from other trials we've covered, the broad audience, as they read our coverage, doesn't always realize, like, one side goes and makes its case,
Starting point is 00:08:57 and then the other side goes. So Epic is calling all of its witnesses right now I'm making its case. Their first witness was Tim Sweeney, who's the CEO. Sweeney is a character. I don't know that he did great. Addy, how did you think that went?
Starting point is 00:09:11 It's a little hard for me to tell because Tim Sweeney is, A, a pretty soft-spoken guy, and B, as far as I can tell, like, I don't know, his microphone was covered in 20 layers of spider web. He was, like, almost unintelligible on the stream, on the public and private stream. So that probably didn't help his case outside court. Inside court, he clearly came prepared to make a bunch of really he heady arguments about what Fortnite is and why Fortnite is cool.
Starting point is 00:09:41 Beyond that, I think that it seemed a little bit less certain that the judge was buying all of those arguments. And he also, like, there are just a whole lot of things that he wasn't going to ever get into, like, App Store security, which has been the focus of, like, the last day. Yeah, so Sweeney is there. to make the distinction, and we're going to talk about a bunch of these distinctions, between general purpose computers and game consoles,
Starting point is 00:10:06 between web apps and native apps, between games and the metaverse, right? He's trying to create frameworks where the iPhone is one kind of thing, and consoles are another kind of thing, where Fortnite is not a video game, but this broader economic engine
Starting point is 00:10:23 that everyone is calling a metaverse right now, which we could talk about for the full episode if you wanted to, where web apps are limited in what they can do, and that means that innovation is limited because Apple controls both platforms on the iPhone, actually. Did he succeed in that? Like, let's start with, like, what is a game?
Starting point is 00:10:42 What is, like, Sweeney's vision of what a game is? Did he present that well to the judge? So Sweeney basically defined what is a game in... So, if it's the part of Fortnite where you kill each other, that's a game. If it's the part where you go to concerts, that's not a game. There were some more fine distinctions where, like, a game has challenges, it has scores. It's, he sort of went in, he kind of conflated games with competitive games with the judge actually called out. But he overall just calls this, like, this phenomenon that transcends gaming.
Starting point is 00:11:12 It makes a big deal out of the fact that you can watch other media in Fortnite, which is, I think, his way of saying that part's not a game because it's other art. Right. And so, and this is where we're going to talk about Netflix and Hulu down the line. but the argument is you can sign up for Netflix and just like watch a bunch of stuff in Netflix. No one thinks Netflix is a game, even though Bandersnatch exists in Netflix. Oh, somebody in the courtroom
Starting point is 00:11:35 definitely thinks Netflix is a game. They mentioned Bandersnatch. Right, I'm just saying like that's what I'm getting at is like in the end, these things are all actually converging in various ways and Apple's distinctions for its app store rules are running up against the fact that there is conversions of media in that way.
Starting point is 00:11:53 It's also one of the things that didn't get that much attention is the fact that Fortnite they're like trying to turn it into a creation tool. That's where the metaverse comes in, which is his vision is there's a world where a bunch of the, most of the money that you make in Fortnite is stuff that you transfer to another person who's making a thing. And if that happens, Fortnite's kind of made its own internet and Apple wants 30% of that. And Epic thinks that's super unfair. Can we just step back just for a half a second and explain why the game distinction matters? because if Apple takes a 30% cut on all digital stuff that happens, why does it matter if it's a game or a video service or a metaverse or whatever to this specific case? I mean, that's kind of one of the weird things is like it's always a little bit unclear how much is just for like people from Epic trying to talk up Fortnite as being this really amazing thing that people benefit from having.
Starting point is 00:12:49 and how much of it is like they're arguing that Fortnite is way more than a game, it's way bigger than a game, it shouldn't just be treated like games. They're also, NELA should probably try to explain this, but they've been trying to say that Apple's trying to say this is just something that should be limited completely to like this case applies to games, and they're trying to make this argument that whatever remedy happens, it should be applied to like any app on the store because Fortnite is. like a bunch of other apps.
Starting point is 00:13:22 And it's not just like part of the gaming category. Yeah. It's like it's a series of like conditional statements. Right. Like the Larry Lessig way of describing the laws that it's code. And like in this case, the arguments are just like nested conditional statements. So you've got if Fortnite is a game,
Starting point is 00:13:41 then Apple's rule that games have to pay 30% like stands because they can make that rule elsewhere. Fortnite's not a game. Then Apple, needs to make a rule that covers all in-app purchases and they control this whole part of the economy. If Netflix is a game, it falls into that same category. So, like, they're arguing about these definitions because they want to escape whatever
Starting point is 00:14:01 narrow categories, it seems fair for Apple to impose rules in. So if Apple says, we've just got this, we operate this part of the iPhone like the Xbox, and you are accepting that deal. And inside of the games industry, the 30% cut is competitive and fair, because look, at where you pay that same rate, Epic is saying, well, we're not a game. We're the future of all economic activity in the Metaverse. What are you going to do about that? And Apple has to come up with some definition that encompasses that. Or they could say, and this is, I think, where the most Verge cast part of this whole thing is, they're saying, well, the Xbox is a game console,
Starting point is 00:14:41 and the iPhone is a general purpose computer. And here are the differences between those things. and Apple is like parsing the differences ever more finely between all of those things. And ultimately, you know, the judge is going to make some determination, which might be very simple, which is the iPhone has a contract and you broke it. Right. Like at the end of the day, like that is a thing that Epic did. The iPhone has a bunch of rules that iPhone developer agreement has a terms of use agreement. And Epic just like knowingly broke it.
Starting point is 00:15:11 If you really want mind bending stuff, they just earlier today have been having an argument about whether Roblox is a game and Apple's position is that Roblox is not a game. Right. Whoa. That one to me is really, really interesting. But it actually, like, I think it cuts to the heart of the big philosophical question for me. There are you not Roblox because there are literally developers who make games for Roblox. There's Roblox developer kits.
Starting point is 00:15:37 You can just like run around, make stuff from Roblox and sell it to people. Those are also not games. They might be games. No, they're not games. says they're not games. Apple says they're not games. The reason that they've had to parse Roblox into a different category is because if you say Roblox is a platform in which there are other experiences that you can pay for that may or not be games, how on earth do you sing a shot from X cloud, right? How on earth do you distinguish that from Minecraft? Like, yeah, I think
Starting point is 00:16:05 like this fundamentally speaks to like, I think that Apple's biggest fear about like protecting the app store is that they don't want someone to make a virtual app store. you can get to within an app that then gets around their 30% and creates its own sort of like app store within an app store. That's kind of their fear, which is not something they will say or admit, but you can see throughout their policies and the way they enforce them that that is very much it. Because like you just mentioned in Xcloud, I can sign up to a shadow cloud gaming service, which is kind of similar.
Starting point is 00:16:38 But the distinction between X cloud, which is obviously Microsoft Cloud, Xbox streaming to the browser or to Android the distinction between that shadow service and X cloud is that that shadow service works because you're remoting into Windows PCs you're remotely into like a PC that you supposedly own
Starting point is 00:16:57 somewhere, wherever it's in a server or at home. That's the distinction. X cloud is different because it presents its UI and everything about it as if it's like a store or an app store and that front and that usability I think Apple is ultimately fearful of someone,
Starting point is 00:17:17 a bunch of different apps springing up in the App Store that will take the focus away from the App Store. So someone will come in and create their own App Store within the App Store. And I don't think you can separate that from the context of Apple has publicly, loudly committed to services revenue as its growth engine. And a huge chunk of that is the App Store and a huge further chunk of that is in-app purchases in games. Like, there is just some significant portion of Apple's revenue
Starting point is 00:17:49 that is Candy Crush Whales. And we will never know, unless Epic demands that that document is produced. I hope they do. Tim Sweeten, if you're listening, I think we'd all like to know. But, like, one of the... This is like a much broader subject, but one of the weird things about the App Store having a review process and it feeling like a court
Starting point is 00:18:11 is at the end of the day, that court is deeply aware of Apple's revenue. Like, the United States Supreme Court does not issue quarterly earnings. Right? It's not beholden to like an economic model.
Starting point is 00:18:24 The Chief Justice of the United States Supreme Court doesn't get fired if the revenue doesn't go up three quarters in a row. Although that would be amazing. It would be amazing. But like, Phil Schiller runs the app store. And like,
Starting point is 00:18:37 at the end of the day, he's in Apple, executive who, whose job is tied up into Apple's economic performance. And there's like something really deeply troubling about that. I don't want to like fall too deeply down that rabbit hole. Yeah. But this is a lot of what we're talking about. The Apple makes the rules for the store. Those rules are, and we'll talk about this in a bit, those rules are clearly like directed towards protecting Apple's revenue or in some cases increasing Apple's revenue. And the game streaming apps are like at the heart of this debate. Actually, can we take just take a small pause? I do want to get into
Starting point is 00:19:09 whether or not we should be having governments with profit motives. That sounds like the next three hours of my life that I would love to spend. Instead, I just want to point out, since we're talking about Phil Schiller and Apple executives and profit motive, like actually seeing these emails in the documents, it's like, oh, yeah, they're business people. Like the veneer of like perfect Apple keynote, you know, world that you usually get out of them is just like completely shattered by a lot of the stuff if you really start looking at the documents.
Starting point is 00:19:36 And it's a lot like, oh, wow, he's terrible, but it's actually like, oh, no, he's a, he's a business person. They're just making business decisions. They are, they are, Apple's executives are not bad at business. Right. No. Right. They run the most valuable company and it is growing. They have more cash in the bank than most countries, right? Like, they are very, very good at operating that business. Yeah. Yeah. And there's a particular scenario like you said about those emails and sort of the veneer. There's an email. I think it's like, I don't know exactly when it is. It's around about 10 years ago or maybe not even that long ago. but it's shiller he's basically arguing with Microsoft's team and a bunch of Apple people are arguing
Starting point is 00:20:14 about having office on iOS essentially and they've been having meetings with Microsoft and ultimately his email the last like line is like it's our store it's our revenue yeah like that's kind of that kind of really underlines like the way that Apple sees its app store and I think even though that's quite some time ago when they were arguing with getting office on there with the 30% stuff I think that still stands today. Like that's the way that you always trying to defend it. You know, it's our store, so we should be making money off of it. And you guys should be happy.
Starting point is 00:20:45 You should be happy that we made this store. Like, and you're going to pay for it. This came up. I don't think there's going to be an executive from the match group called by Epic soon. This is all happening in the context of congressional action. Senator Amy Klobuchar was just on decoder. She said she was watching this trial very closely. But at the same time, she just had a hearing with executive
Starting point is 00:21:07 from Match Group and Epic and other companies, and the executives from Match Group recounted a phone conversation which Apple said, you owe us everything. And then said, we are all afraid of Apple. Right. So all these things are happening in parallel. I think Epic in particular is very aware that even if they lose this trial,
Starting point is 00:21:24 all this other stuff is happening. Right. And really, they're just producing this mountain of evidence of how Apple behaves that can feed into all this other stuff. Right. Yeah, I think next. I think epic, like, I don't know whether they're going into this thinking, we're going to lose or whatever, but they've got like a giant task to prove the points that they need to prove.
Starting point is 00:21:46 And just listen to it this week, I don't think they're doing that particularly well. But what I do think they're doing is that they're trying to get these documents out there. They're trying to get evidence out there that other regulators, whether it be international ones or even at home in the US, will look at and go, okay, we haven't seen this evidence before. and just trying to get some of those arguments out there into the public. You can very much tell that because some of the arguments they've been having, even just between the attorneys about which documents should be redacted and which shouldn't.
Starting point is 00:22:18 You can just tell that this is a document-finding exercise that they're spending a lot of money on. And it just feels like that. What you're talking about there is the testimony of Laurie Wright, who's an Xbox vice president. Before we get to that, I want to just come back to game streaming for a minute. there were XCloud executives and Nvidia executives called to the stand to talk about how their game streaming services work.
Starting point is 00:22:43 How did that go and what were the main sort of points of contention there? Yeah, so the first one was from Nvidia and they basically, they quizzed him primarily. It was a lot about latency. That was the epic game side. I think they were trying to prove basically Apple has forced him down this route to go to the web browser. why does that, like, why does that matter for a start? And if it matters, like, why can't they make it into a native app? So it's kind of trying to speak to those policies of like,
Starting point is 00:23:14 why is Apple blocking cloud gaming? Or not even blocking it, but just making it more difficult for these companies to do it in a way. And it speaks again back to that point I made earlier, is that these companies obviously want to present it in a sort of store-like interface for cloud games. You just click and go. Apple wants them to package these games up individually. It's like saying to Netflix, you know, put all your TV shows, all your movies separately onto the store, and then you can have another app that kind of lets you link out to them.
Starting point is 00:23:42 It's like it's such a task and there's so much licensing involved that no company is probably even able to do that. So they brought in this in video engineer. And one of the points that I think he made that I don't know if the judge will really pick up on closely, but like I thought it was interesting is that the argument between this native and web app is that they're obviously forced to use Safari or WebKit. the web rendering engine for Safari. They're forced to use that, and maybe that's not the best that's out there. Like, Chromium might be better, or there could be better decoders that are used to, like, pull that video stream in from the game,
Starting point is 00:24:17 but more optimal, create less lag. So they focused a lot on that. So that was kind of like the Nvidia thing. Obviously, Nvidia has a relationship with Epic games. They brought, they eventually brought, you know, Fortnite to the iPhone through the web browser. So there was a bit of back and forth about that. And then obviously they brought in Microsoft as well.
Starting point is 00:24:35 And Microsoft's obviously, they, so in this case, they've talked about XCloud and said that they spent three to four months sort of going back and forth with Apple and how Apple was initially like, oh yeah, we might, you know, let you do the audible or Netflix sort of style route into the store. And then they were like, no, we're not going to. And then they brought up Laurie Wright from Xbox. She's like their Xbox VP of business. And she was talking about XCloud as well and how they'd spent, you know, three to four months to try and. and get XCloud on the store. And ultimately, there was a back and forth with Apple, and it didn't happen. One thing that did happen, though, is that Microsoft sent an email to Apple to say,
Starting point is 00:25:13 hey, why is Netflix allowed to do Bandersnatch? And why is this Shadow gaming company allowed to do, you know, streaming games from a Windows PC? But we're not allowed to do X cloud. And Apple was like, let's get rid of Shadow. So they, like, press the button and Shadow just went temporarily. We also learned it, by the way, in this trial that Apple refers to that as UTB, which stands for under the bus. What? One developer has thrown another developer under the bus.
Starting point is 00:25:41 Amazing. Or press or a user. Anytime somebody pointed out a problem with an app and they deleted it, it was up until I think 2016 that was UTB. Nice. UTV. Under the bus. When we say these companies are just run by people, like that is like the ultimate example. They just came up with a phrase or like, under the bus.
Starting point is 00:26:00 That's what we call it. It's the official App Store review lingo. I've been very good. I've been very quiet. Deeter, this is your moment. We just talked about web apps a little bit. So here's the thing. Apple does not ban you doing whatever you want in the browser,
Starting point is 00:26:16 and so you could do a game streaming service, but they effectively banned game streaming services up until very, very recently because Mobile Safari just didn't have the capability that you really needed in order to pull off a game streaming service over the browser. And so all the stuff that's come up about latency and, like, what, you know, they didn't mention progressive web apps, but that's effective ability what they were talking about. And what Safari is... They touched on them at one point very briefly. Oh, did they? Very briefly. Yeah, it did.
Starting point is 00:26:41 That's just like the rest of the internet then is perfect. They came up very briefly and then everyone forgot about it. They just said it's a web app that pretends to be more like an app. Yeah, that's basically right. That's right. Pretend web app. Yeah. That's what it stands for.
Starting point is 00:26:55 Actually, I love that. That's amazing. But there are other things that a web app could do. And so Tom and I wrote this piece, it's like, look, web apps will never be as good as native apps. I've got many, many people yelling at me about that, that it's possible for web app to be as good as a native app if everybody would just implement this one standard, which is probably true. And it's a thing that I've heard for the last 10 years. So let's set that sidebar. So far, I just can't do a bunch of stuff that would like really, really make web apps much more powerful.
Starting point is 00:27:29 And it's at like a web standards level, but also just at like a platform level, the install flow for getting a web app off of Safari onto your home screen is bad. And they perform weirdly in some ways. And so the question is, do you be mad at Apple for nerfing web apps in WebKit? And the answer is like, yeah, a little bit. But at the end of the day, Apple has engineering priorities just like everybody else. and they're going to put their cycles on improving privacy more than they are on adding, you know, WebGL improvements or whatever. So I'm not as angry about that as I think I could be. It's more.
Starting point is 00:28:12 It's more. Why don't they just allow a competing browser on the platform, like competing web rendering engine? Because like then Chrome just roll in and be like, you want to run a game streaming service on the iPhone? Just use the Chrome rendering engine. Bing, bang, boom. But we know why. This is what I'm getting at. This is why I'm less charitable than you.
Starting point is 00:28:32 I know why Safari has nerved support for web apps. Because Apple's business priority is to make the App Store go. Yeah. Right? And Apple, and I understand there's privacy and security. Apple really cares about that. No doubt that that is idealistically part of Apple's DNA. I know it is.
Starting point is 00:28:50 I'm not doubtful of that at all. A lot of the questioning is also focused on really specific. things that they could have allowed but don't, like, access to AR kit and push notifications? Yep. Yeah. This is what I mean. That's a false limitation. No, but, like, the privacy and security thing, what does Apple not want you to do?
Starting point is 00:29:07 Apple does not want arbitrary code to run on the iPhone. Correct. For, like, a million reasons. Yeah. I think actually, chiefly among them is security of a billion installed iOS devices that are a rich target, right? I'm certain the current president in the United States has an iPhone. The last one definitely did. Right?
Starting point is 00:29:30 Like these are rich targets that Apple is motivated to protect. And one great way to do it is App Store review. So they are consistently saying we don't want this other way to run arbitrary code on the iPhone, which is a web browser. If you let the Chrome team put the Chromium engine on the iPhone, now you've inherited all of Chrome's security problems and you cannot possibly review and change them the way that you came with Safari.
Starting point is 00:29:58 That's a legitimate reason. Although you could build a better sandbox. I want to insert one tiny sidebar here that I'm pretty sure the App Store rules don't let you just put a wrapper around a web app and stick it in the App Store. So not only are they making web apps bad on the iPhone, it's the distribution problem.
Starting point is 00:30:14 When you think app, when you think app, you go to the App Store. And so if you want to make a web app, you actually have to do a bit more to include like Apple specific SDKs and codes and app stuff to make it more native in order to be allowed in the app store. So unlike every level, it's just like pushback against web apps that is either like legitimate about privacy or it's about they're protecting their business model or it's both. Right.
Starting point is 00:30:39 It's it's some hybrid of both. And the thing I just keep coming back to is because they don't allow third party browsers and I do think there's a good reason to. But whatever, they do it on the Mac. and the Mac is mostly fine, because they don't allow third-party browsers, effectively they control both platforms on the iPhone. Right. They set the ceiling on the limit of web apps,
Starting point is 00:31:00 and they absolutely set the ceiling on the business model in the app store. So if you want to escape the business model limitations at the app store and go to the web, you now have to accept performance and capability limitations of Safari. That is a lot of control for Apple to hold, and it's just obvious that they are playing one
Starting point is 00:31:17 against the other, and in this case, it seems on the subject of game streaming, they are trying to use the web as the escape hatch from the control of the business model and running into what are just the obvious and well-known limitations of mobile safari.
Starting point is 00:31:30 And it's also consumer behavior, which is something that Lorry Wright, the Xbox VP, like, touched on, is that you can have these web apps and you can force people down that route, but like Apple has taught people for years to go to the app store to get an app. Like people don't go to the web to play games.
Starting point is 00:31:47 It's what Laurie Wright said. So it's like, and then they had a big back and forth, like, Apple's attorney was like showing all these glowing reviews of XCloud, which is still in beta. Which you did with GForce now also. Yeah. And it's like, yeah, but that's beside the point. It's like if this wasn't about a business model thing, list those PWAs in the app store then. Let people discover them from there. Yeah.
Starting point is 00:32:11 You know, but you can't. You have to go into the web, go to a URL, tap the share button, add it to your home screen. and then sometimes it doesn't even really work like some weird cookie issues happen and all these, you know, like it's just it's not the same. One day Apple might just decide that cookies are not allowed on Safari at all, right?
Starting point is 00:32:28 Yeah. They just did that. Yeah. There is a lot of dynamic between the web apps as an escape hatch that rests with the fact that Apple controls Safari and for some very obvious, legitimate reasons and then some very deep, dark business reasons limits its performance.
Starting point is 00:32:46 This, however, all runs into the next big definitional debate of the trial, which is a general purpose computer and a game console. Laurie Wright is like at the heart of this in some ways, Apple actually just asked for her testimony to be stricken. Tom, what's going on there? Yeah, I didn't realize we'd move on from like Mac versus PC to Windows versus Windows versus Xbox, which is basically what's happened. This is another big part of it. So obviously Apple wants to position the fact that they've taken this 30% cut, particularly on games, especially because this is industry standard. You know, like Sony, Nintendo, Microsoft, they all take a 30% cut on digital game sales. And then on top of that, whatever you spend within those games.
Starting point is 00:33:33 So all the in-app purchases, which is really where the revenue comes from. And it's central to the business model, particularly of Microsoft and Sony for the hardware side, because those guys subsidized that hardware to the, then get the money back from the software sales. So that's the essential thing. So basically the argument is between whether you can consider a PC that you put on your desk, like a Windows PC or a Mac, the same thing as a phone and the same thing as an Xbox or a PlayStation console. Now, this got really interesting in the trial because there was questions like, what is an Xbox and like, does it, you know, do you have to plug it into a wall? Can you access your internet banking when you were adopters with your Xbox? That all these crazy questions. It makes me,
Starting point is 00:34:14 want to do all of these ridiculous things. I want to just call one over into the doctor's office. When I go for my COVID shot, I'm totally going to bring my Xbox with me. You turn on your Xbox. Yeah. A huge power supply. The lights
Starting point is 00:34:28 in the doctor's office go, boom. But yeah, that's the fundamental thing that they were really arguing about. And obviously, from Epic side, they want to position and Microsoft as well, let's be honest, like, Microsoft's the quiet, like, partner in this as well. But they want to
Starting point is 00:34:44 position the iPhone as the same as a PC. So therefore it should be open. It should have multiple app stores. Why should Apple be taking a 30% cut on everything? It's a general purpose computer. This is the thing they keep saying. It's a general purpose computer because it has access to all these apps. And the Xbox, no, no, we can't call that a general purpose computer because, you know, we have a business model that supports it and we need to take that cut. It's basically the sort of difference. But where it kind of falls down, where it gets complicated to make those arguments of one side of the other is that the Xbox also has access to Netflix to various apps. And where do you draw the line between, you know, what is something that's stationary in your home and then what's
Starting point is 00:35:24 something that's always in your pocket and a general purpose computer and like what's supposed to be specialist? Addy, what are the arguments, right? They've been kind of funny, but they've been trying to make a bunch of arguments to distinguish these things. So yeah, there's the distinction. There's like general purpose versus special purpose computing device. One of the arguments is there are billions of Windows devices, they are, it's like a more important market. It's a market where there's a bunch of, they don't use the word emergent, but the idea is that there's like emergent uses, that it's important that you should be able to have this kind of open store because it's a device that you can discover new ways to use it, that like the Xbox, everybody
Starting point is 00:36:05 kind of knows what the Xbox is for is the claim that they have this whole business model built around, well, it's for games, except for the time that they wanted to be like a whole media thing, but they don't mention that. And for a PC or for a phone, you're always supposed to be finding new ways that it could be part of your life. I mean, that's very spiritual, I suppose. Okay.
Starting point is 00:36:28 Yes. I mean, we're also, like, weirdly not touching then Apple has introduced this whole other distinction, which is whether or not something has a bunch of personal info on it, that their argument for why the iPhone shouldn't work like MacOS is that everybody carries their eyes. iPhone with them all the time and keeps their life on it. Their claim is nobody leaves a MacBook on the train or something like that, which is
Starting point is 00:36:51 not my experience of MacBooks, but I'm not sure. I'm paraphrasing all of this a little bit. Yeah. Can I admit something? There is a tiny part of me that's like, yep, Apple's right. A tiny little part of me that's like, you know, the difference between one thing with a chip and another thing with a chip is just like what the company that makes it decides it's allowed to do, right?
Starting point is 00:37:13 When the iPhone first came out, I got in a big argument with my very good friend and co-founder of phonediffrant.com, Mike Overbow. And I argued that the very first iPhone was not a smartphone because you could not install a program on it. And later we call them apps. And he called, he yelled at me for engaging in the no true Scotsman fallacy. And we had a whole long debate about it. This is very good. Yeah, yeah. I eventually gave up and like, yeah, okay, the iPhone is a smartphone.
Starting point is 00:37:40 But there's still a tiny part of me that's like, if Apple decides you can't do. something on it. If Apple decides it's not a computer, okay. I don't actually think that. I think that the iPhone should be considered a general purpose computer and we should be allowed to do more stuff with it because we paid a lot of money for it. It can do all the things. They just should be allowed to do it. But there is a tiny part of me that's like, you know what? Okay. They're right. Tiny. Yeah. So I want to talk about that in the next section because I we've learned a lot about how Apple perceives the iPhone from its emails. And like I want to spend a lot of time on that. I just want to end this section by talking about Microsoft for one.
Starting point is 00:38:13 second here. Because Lori Wright was asked, do you make a profit when you sell an Xbox console? She's like, no. And that has kicked off just a firestorm of nonsense. Addie, can you just walk us through that? Yeah. So there are, this is again
Starting point is 00:38:29 relevant because part of Epic's claim is that consoles are different from smartphones because Apple sells at a profit and Microsoft and Sony and Nintendo maybe it doesn't really specify this. Don't. And therefore, they're nicer to developers. And so when Lori Wright was asked, well, do you ever, have you ever made a profit on selling an Xbox?
Starting point is 00:38:49 She said no. They then followed up on this later and were like, well, what about later on when manufacturing costs drop? Do you start selling them at a profit then later in the generation? She's just like, no. And then Microsoft started making public statements, which Tom can explain. Yeah, so they basically wanted to remind everyone, yeah, we, you know, we do make money on Xbox. It's weird because they made a huge point of that in court. Their entire argument is, yes, we don't make money on the hardware,
Starting point is 00:39:21 but then we sell all of these things, and we have to take our 30% cut, because without that, we wouldn't make any money, because, again, we don't sell these things at a profit. And Laurie Wright did touch on it briefly, because they said, well, if you're not making money on these things, like, why are you selling them, sort of thing? And she was like, you know, it's an end-to-end experience,
Starting point is 00:39:39 and that it relies on software and games and stuff. But it is, like I was saying, like they sell these for a loss. They make it up in software and in-app purchases, particularly. So games like Minecraft and Fortnite are huge for that revenue stream. And it's with a... And this is all part of Epic's argument, right? Yeah.
Starting point is 00:39:59 We know the deal going in with Microsoft and Sony. That's how their business works. Yeah. They can play Microsoft and Sony against each other. There are emails to that effect. There's Tim Sweeney telling Sony you have to enable crossplay. otherwise you will tear families apart. Yes.
Starting point is 00:40:14 Right? And then like they negotiate on the margins of those deals. And they know like, okay, this is the ecosystem we're playing in. And this is the business model. But there's all these competitors and we can kind of like play them against each other. They cannot do that with Apple. Right. Like apples wear the highway, basically.
Starting point is 00:40:32 And that is a big part of it. I'm interested in, I hadn't personally known like the intricacies of the Sony deal that Epic has where like if you play Fortnite a bunch on the PlayStation, but you spend more money on like Android or something, then Epic has to send Sony money. Yeah. And that one, I mean, that's a whole can of worms to open.
Starting point is 00:40:54 But like that, that one is essentially like, and Tim Swinney has admitted that no other platform holder does that. So I think that's literally like Sony knowing that like 50, 60% of the Fortnite revenue that Epic makes. because it comes from the PlayStation. And that's them being like, it's also a big revenue driver for us,
Starting point is 00:41:16 and we want to protect that. So, like, if our fans are using the PlayStation predominantly, and then they're going to play some time on iPhone, but then they start spending more money on the iPhone, then you need to protect our revenue stream, you know, like if we're going to enable this cosplay, that's basically what they've done there. But no other platform holders impose that,
Starting point is 00:41:36 as far as we can tell. We really could spend. that's like a whole other thing. Before we break, I just want to say that if the rule for is it a computer, is that the company make money selling it, then Google has never made a computer. Are they committed to it for more than two years? Google has never sold the computer.
Starting point is 00:41:59 No, I just want to end on this because, one, we could fall down the rabbit hole of the Metaverse is actually a totally dystopian surveillance state where every single thing you do is monetized through a sit of opaque deals between giant multinational corporations that you can see, which is true. But Lori Wright saying that on the stand, Microsoft coming back and saying no Xbox is profitable, led to this moment today where before the trial kickoff today, Apple filed a motion and said, we need to strike all of Lori Wright's testimony is not credible because she has not produced Microsoft's P&L for Xbox proving that they sell the consoles at a loss.
Starting point is 00:42:33 We don't know it. She just said it. We don't know it. We don't have any documentation. None of this is credible. Yeah. This adding to me is part of, like, just the larger chaos around document production that has plagued this entire trial so far, where, like, it seems like every couple minutes, they just yell at each other about what documents will be produced, and then we're watching the public box folder, and, like, literally watching PDFs just appear and disappear. Yeah. You know, we designated people to just start downloading them to our own folder so that we
Starting point is 00:43:03 when I grab the documents. I don't know if I'm supposed to admit that. I'm just saying like Apple and Epic did not hire cheap law firms. Yeah. Like these are the biggest and best law firms around. Like Epic's law firm in particular just won a gigantic antitrust case that they were supposed to lose for American Express at the Supreme Court. Like they're spending a lot of money in lawyers and I can't figure out how to make sense of these seemingly rookie mistakes about document production. There's also all of the third party stuff where Samsung had wanted some stuff to be sealed.
Starting point is 00:43:35 anybody who's basically dealing with Apple and Epic and has some kind of deal. Like at one point, like Paradox Interactive, the studio wanted to keep details of their Epic Game Store deal, I believe, secret. So there's that whole can of forms too. And the Sony documents that we were just talking about,
Starting point is 00:43:53 the cross-based stuff, Sony wanted to keep those secret. And as far as I know, they've not been republished. So we have documents that are partially redacted but aren't in the public domain anymore. effectively, although they are in the public domain. No, the judge said that she's not going to reseal them. Oh, she is. She's out of the bottle.
Starting point is 00:44:13 Yeah, I just don't want to... If we publish them again, I don't want the lawsuit where they're like quoting you, Tom. Like, no, they're public now. We have them. They're just not part of the record anymore. Yeah. But I haven't seen them appear again. So I just want to end on this like color.
Starting point is 00:44:29 Like, we're arguing with all these definitions and these executives are saying things. And we're at the point where, just think about this. Apple is saying the testimony of Microsoft's Xbox, a vice president of business development is not credible. Right? That's their official motion. Like, you should not believe this woman. She runs Xbox.
Starting point is 00:44:50 Like, that is a crazy place this trial has landed at because the stakes of the fight are so enormous. This is a good place to take a break. I'm going to come back. I want to talk about what we have learned about Apple. Support for this show comes from Shopify. Every thriving successful business has to start somewhere. A good place to start is a relatively simple question.
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Starting point is 00:49:44 Claude.a.ai slash vergecast. Okay. We're back. Deeter, just before we took a break, you were talking about Apple controlling the phone being at peace with the fact that the companies that make the devices can call them computers.
Starting point is 00:50:02 I'm not actually at peace with it. I'm just saying it part of me wants to be so I don't have to worry about it anymore. Yeah. Can I just accept this so that I can move on? And the answer is no, we can't. Right. One decade of the show has proven that we cannot do that. But we have learned a lot about how Apple perceives the iPhone. We've learned a lot about how much it controls the iPhone. And I don't know, we've like, adding to some extent one of the big questions of this entire case is like, is the app store any good, right? There's like, do the things that Apple says it does. Yeah. Which Apple has, again, because they have characterized, this whole trial as an assault on the iPhone and the app store. And a lot of antitrust standard involves is this hurting consumers. It's a big deal. So let's start with, I think, the first bombshell that we learned about as the emails came out. So Netflix is obviously a very popular app on the store.
Starting point is 00:50:55 For a long time, Netflix will you sign up in the app. So you can subscribe to Netflix in the iOS app. Apple will take its 30% cut. Netflix decides to A-B test how badly it's hurt by not allowing sign-ups in the app. That's it. They're going to A-B-tested. They haven't even done it. Apple, like, freaks out, basically, and circulates an email and I guess it's a deck.
Starting point is 00:51:19 It's like a list of things they can do to keep Netflix on the store. This list is... The list is nuts, but it's also, to be clear, like, ultra-clear. We don't know, I think, that... that Apple actually pitch any of this to Netflix. We know that they were like in a deck internally saying, here are some pie in the sky ideas of things that we might consider doing to keep Netflix using in-app purchases.
Starting point is 00:51:44 And it's like wild stuff. Okay. So here's the list. And this is labeled what we could do. We could continue coordinated featuring across iOS and Apple TV. We could provide performance data that they don't provide other people, impressions, conversion rates, installs. Give them the power to determine what shows we feature. We could bundle it on Apple TV.
Starting point is 00:52:03 We could offer more benefits in the video partner program. We could co-fund marketing to drive customer acquisition. We could pay for their ads. We could give them a percent of the App Store's commission committed to buying ads for Netflix. So Apple will take a 30 percent cut of Netflix's money from subscriptions and then just reallocate that money to buying ads for Netflix in the App Store, which you will note is effectively lowering the commission. But just keeping all the money inside the Apple, ecosystem.
Starting point is 00:52:32 Dedicated emails promoting only the Netflix app. They could bundle Netflix into Apple service. They could hold events at the store. They could do today in Apple U.S.
Starting point is 00:52:41 in-store events promoting Netflix's IP. Like, anything to keep Netflix from doing an A-B test of turning off iOS on apps, which eventually Netflix did and does not appear to have hurt Netflix.
Starting point is 00:52:54 I look at this and I say, this is nuts. This is where Apple's monkey around with the business model of another company is totally a reflection of its control of the app store. And they know that every time you push a button in an app, they should get a cut. And now here's a list where Netflix is saying, we don't know if this 30% cut is valuable.
Starting point is 00:53:17 And Apple is coming up with a laundry list of things it can do to make that 30% cut more valuable. If you abstracted away, just one step back, what does that look like? That looks like a negotiation. Right. And that's what you would want. We want to take some money every time somebody does a transaction with you. Here's all the stuff we could do to make it worth your while. What do you think? And Netflix can say yes or no. And eventually apparently they said no. No other app developer gets to have that negotiation unless they're Amazon, which said yes and took a lower rate. But like to me, this is do you want your operating system vendor to exercise control of the applications such that it can start messing around at the business market? models of the companies that run on the operating system. This is where it gets really shaky for me. I don't know if the judge saw it this way, but I looked at this set of emails.
Starting point is 00:54:09 I was like, oh, I'm like really uncomfortable with this. I think I'm also uncomfortable that whilst these decisions are being made like this, and, you know, this is business dealings that happen all across the world with various, various happenings. Apple's public front is that we treat developers fairly, all the same. We treat them the same. on about. We don't do deals. We don't do white listing of private APIs or anything like that. Everyone's treated the same. But it's not the case. I really wish that had come up. So yesterday that
Starting point is 00:54:40 almost came up when they were asking about do you give special deals with, I think it was, it was either Matt Fisher or one of the other people who's like App Store review executive. He was like, no, we do not do our review policies treat everyone the same. We don't give special dispensations. It was worded like carefully enough that I think it did not cover the kind of things that this was talking about. It was like we won't kick people off for different reasons, but I really wish they had followed up and they kind of left it hanging. And so this brings us to the Hulu emails. Hulu was whitel listed to use a special set of APIs for the store where you could subscribe to Hulu in the app and then the Hulu app could unsubscribe you, which for most
Starting point is 00:55:23 other apps, you have to go into Apple's settings app or wherever they manage that. But the Hulu app could actually unsubscribe you. So Hulu, when they launched their live TV service, needed to unsubscribe people from Apple billing so they could bring you over to Hulu. And they basically built a button on their website and their app that let you do it. This was tweeted out by a developer named David Bernard in September of 2018. This generates an email inside of Apple. I don't know this person's last name, but this email says, Phil saw this. wants to know what's going on.
Starting point is 00:56:01 I don't know. I don't know Phil's last name. Phil saw this and wants to know what's going on. This sets off an email chain inside of Apple between people that basically ends with, did anybody go through Hulu's flows, like payment flows, before they rolled this out? Which is just wild, right? Like, you're an app developer. You've got access to APIs.
Starting point is 00:56:21 You're going to build stuff. At what point, dare you like, wait, I need to go ask the OS vendor if this application flow is okay. I need to go ask the operating system vendor if they're going to stop us. I will tell you that I just signed up for Hulu with live TV like two days ago at my parents' house trying to get them off of their horrible AT&D service. And we had it billed through Apple and to get that billing canceled and moved over to Hulu building. So I had to call Hulu. Whoa. And we had to go through all the steps. So all this was removed. That to me is like even more of
Starting point is 00:56:55 control. Like this is Hulu has the APIs and they're using it to support their services. They're whitelist. They've been given permission. And Apple's saying, wait, hold on, we're not going to let them turn off our billing so they can charge more elsewhere. And Phil wants to know what's going on. I'm just uncomfortable with all this. I don't know what's like. It's weird to think of the iPhone is this mobbed up. Right. That's what this feels like is every time they see money flowing through the phone in weird ways that don't benefit them. There's an email chain, and then the weight of App Store review
Starting point is 00:57:29 is brought to bear so that that process is bent back towards Apple's flows. Now, I hear this from a lot of listeners. Every time I do an episode about N-I-Trust Law, I get these notes in my email inbox. This is why we pay Apple to protect us, right? I choose the iPhone because I want Apple in this level of control. I trust them, I trust their taste,
Starting point is 00:57:52 I like their products, they make great products. the M1 chip is going to blow up the, like, I get it. I hear all of that. I don't think we've gotten to the next part of this trial, which is like, it is all but impossible to switch away from the iPhone. So if you don't like it, Apple's also trying to actively lock you in. And I think Epic hasn't really made that case yet, but I suspect they're going to start soon.
Starting point is 00:58:14 Yeah, yesterday was all about like, actually it's not protecting you. And I'm hoping they get into this next. Let's talk about the not protecting you. So they asked a lot of questions of Apple of like, have you measured the security of the app store? Have you measured if it's keeping people safe? Prove it. And Apple kind of said, we haven't done that.
Starting point is 00:58:33 They basically, yeah, they will pretty much any claim that Apple made, Epic was like, well, do you have studies on that? And they're like, no. Unfortunately, I feel like, I don't know, maybe Tommy think differently. I felt like they didn't make a particularly strong case because so much of their case yesterday for why the app store isn't safe
Starting point is 00:58:50 is that they just went through a bunch of developer feedback, and whenever anyone said something sucked, they just bred it out without details, which, like, I don't know, if you ever gotten feedback about anything, someone will, like, it just made, they didn't do a great job of not establishing it was not cherry-picking, especially because there was one where someone was like,
Starting point is 00:59:12 this thing is plagued with scams. And then they read the line out above that, and he's like, even though I gave the app store a high rating, it does have a few pitfalls. It's just weird because everything I read about is like, okay, the App Store does actually have tons of scams. Like we featured someone who just hunts scams that seems like there are a bunch of great examples they could have cited and it felt like they were really weak. Yeah, like Apple's thing is obviously privacy and security and like we have to protect, like think of the children. Basically that's what the argument is.
Starting point is 00:59:41 Because we need to protect everyone like cover you in Commonwealth. And like that's fair. Like that's why I like the iPhone. That's why a lot of people are the iPhone. That's why developers trust the iPhone. But we know security is not 100%. We know that the App Store review process is not great. We've seen Phil Schiller screaming about it in emails.
Starting point is 01:00:01 Like, we know this, and scam apps are coming through. I think Sean did a great story piecing together. A person on Twitter is literally finding scam apps that are scamming substantial amounts of money out of people on the app store, like on a regular basis. like on a daily weekly basis. So they obviously have some review issues there. We haven't had like this massive like thing with the iPhone where they've had a major security event,
Starting point is 01:00:29 like a major apps got in there. Like what we've seen on Windows recently where there's been these crazy ransomware attacks. We haven't seen that on the iPhone. But I feel like it's, it's only a matter of time that that perhaps happens or something happens and the wall falls down a little bit. But these scam apps are,
Starting point is 01:00:47 like the very start of that, you know, like, it's these little things that creep in. And Apple's argument about that sort of stuff is like, yeah, like, we don't want to open up the store because of these sort of scammer. We don't want other, you know, stores on, on the iPhone, because this is the sort of stuff that will happen, like, all these things will happen. We don't open up Safari because, you know. Yeah. But like, think about this way. Like, I, like, you know, many people am a raging capitalist. It's true. Apple's accountability for that stuff getting through is totally muted. Yeah.
Starting point is 01:01:19 So if you, if you hear that scams are getting through in the app store and you're like, I don't trust this anymore. Pull tough. Where else are you going to go? Like, you can't point your dollars somewhere else. Yeah.
Starting point is 01:01:30 Unless you switch platforms. And then your friends won't talk to you anymore because your bubbles are green. Like that is a real dynamic at play here. We're just like the basic accountability mechanism of the market is blunted. Like Apple can screw up the app store a lot. Right. It could let a major. scam app go through. It could let a virus go through. And I, you know, I think, again,
Starting point is 01:01:52 idealistically, like, they don't want that to happen and they try hard not to let it happen and they believe they shouldn't let it happen. They invest in making sure it doesn't happen. But if it did, the actual repercussions for Apple would not be felt, right? Because I wouldn't throw my iPhone away and go by an Android phone. Well, I might. But, like, a lot of people would be like, well, there's nothing I can do. Like, there's not another app store I trust more. And that, to me, there's like, I don't know if the Epic versus Apple lawsuit is going to get to that point, but that to me is like what's coming out here a lot. Like, we know Apple uses the lever of the App Store to achieve business outcomes in a way that is uncomfortable. And Epic is trying really hard to show that the mechanism of App Storm doesn't even accomplish necessarily the things Apple says it does.
Starting point is 01:02:39 Yeah, and this is kind of like part of Epic's argument and Tim Serini in general is that like he's like essentially arguing should should you trust Apple with this like this amount of power and for them to control the app store in this way like do we do we trust all of that? And he like back in I think it was like 2015 like Microsoft tried to do a similar thing to the app store really let's be honest on the Windows side. They were they were trying to lock down windows to S versions which would only work with their store apps. so very similar to iOS model and Sweeney came out really against that saying it should be an open model and they kind of listened to him to be honest
Starting point is 01:03:19 and welcomed him on stage when they were opening up their app store and changing their policies and stuff well but like there's a the tiny difference with that is the Windows app store apps when Windows S mode was available were not good and it was maybe an attempt to be a forcing function to like get good apps into the Windows.
Starting point is 01:03:38 S-Mode App Store. But yeah, no, it was bad. And, like, that's one of the things here. It's like, is the app store already good? Well, there's a lot of, a lot, a lot of really good apps in it. And that's, like, that's one of the things at play here. Yeah, it's really hard to argue against because I genuinely believe, like, there's teams at Apple that are trying to keep these things secure.
Starting point is 01:03:59 They're trying to get the apps in there. But then there's that push and pull with the business process, like, that we're getting a bit of an insight into. It's like, put what level does that good? of like keeping the app still healthy and consumer friendly and everything else, then kind of break down because Apple wants it to be a certain way and they want to control it in a certain way. And I think that's kind of the arguments here.
Starting point is 01:04:23 It's so hard to like argue and we're seeing it with Epic Games that I honestly don't feel like their argument is particularly strong yet because it's very hard to argue this case. One thing I'm kind of surprised I haven't heard come up is piracy. because that's like maybe the number one thing that, or number two after fragmentation that keeps game developers on iOS is that it's a lot harder to pirate an app and put it on there. And if you make an Android version,
Starting point is 01:04:51 then somebody's going to crack it and giving you an APK. And it's odd that I feel like I haven't heard anybody even gesture to it. That's true. And it's also like developers flock to iOS first. Like we see it time after time. There's reasons for that. The tooling is better. The app store discovery is better.
Starting point is 01:05:08 they will market your app better. Like, there's plenty of reason. Like, the consumers at the end of the day spend more money on the app store than they do on Android. Like, there's plenty of reasons that this app store is good. But as we see,
Starting point is 01:05:20 there are some, like, lurking reasons that some of it should be questioned. Yeah. I will say, Adi, right up Android fragmentation. One thing we learned from this trial, talk about ancient Vergecast topics. Apple surveyed a bunch of developers,
Starting point is 01:05:34 and developers told Apple that Android fragmentation is not really a problem anymore. Yes, that was a really interesting thing from the trial. They just target a handful of the most popular phones, and that's the end of the day. And the same deal with us told Apple that Apple has so many phones that iOS fragmentation is also a problem. So they've like arrived at the same conclusion. Like you have too many screen sizes and chips.
Starting point is 01:05:56 And like we're doing the same thing on Android as we do on iOS, which is we just target the top of the market and let things fall where they may. Add it, this all brings me to kind of the biggest question. Yep, this is a bunch of stuff we talked about for literally years in the show, and we can talk about it forever. There's only one person who matters. That is a judge. Judge Yvonne Gonzalez-Rogers. What does she think? I mean, I'm going to caveat this by saying that I don't want to seem confident at all because I think that it's really hard to tell what judges think when they ask questions.
Starting point is 01:06:28 Like, so just I want that to be the baseline is that I am reading tea leaves. But she seems skeptical of a lot of. a bunch of this kind of distinctions that Epic is drawing. Like she, whenever she has jumped in, it's often to question Epic trying to make or like Microsoft trying to make some kind of very clear binary between, say, general purpose and specific purpose devices. She's like, okay, well, does it just have to be one thing?
Starting point is 01:06:54 Like, what if this thing is media like one category? So that she seemed kind of fuzzy on questioning whether Fortnite is actually a, some kind of metaverse experience or something that basically is a game, but you get this extra perk where you can go into a lobby and have, like, concerts. Also, there's one sort of odd aside where she, we're not odd, but like, tangential aside where she's like, well, look, maybe actually it should be harder to buy V-Bucks. Maybe we want a bunch of friction internet purchases because your entire audience is kids
Starting point is 01:07:27 and they shouldn't be able to make impulse buys. And that's what it seems like you're asking for. I feel like she has like a teenager who spent like $500 in B-bux and that's what I came to. I do think she said as a parent. I have no idea what kind of kid she has. But she also jumped in when the discussion about like the Xbox and been able to check your banking on it. And she's like, you know, I could, I could do that on my Xbox, right?
Starting point is 01:07:49 Well, it has a browser. Yeah. The banking example is like really interesting to me, right? Like we know Apple controls a huge chunk of the app experience and like is in the weeds of these app developers. Like there are emails at Apple talking about whether you should be able to buy Bitcoin in your banking app, which is an in-app purchase of a digital good. Like, they have to have a policy that sorts that out.
Starting point is 01:08:12 And they are going to have to deal with that and figure out a definition and a set of conditional statements that says, okay, you can buy Bitcoin in the cash app, but you can't buy V-bucks in Fortnite. And that means something to us. And like, that level of like literal economic control is like just deeply weird to me. Like, that's where Apple has landed itself at. I say, is the judge buying it? Like, my bet is that the judge is like, this case is dumb. It started because you broke your contract. I don't really care. Like, go home, right? Like, that's kind of her posture. Maybe she's going to
Starting point is 01:08:53 get convinced by I message switching costs. Maybe she's going to get convinced that Bander snatches a video game. Maybe she's going to get convinced that Apple does anti-competitive stuff. But, like, that's where she's at overall so far in my opinion at the same time epic has just escalated this conversation way out of this trial right like it is national news international news lawmakers are paying attention to this stuff there are hearings it is empowered and sort of i don't know given other developers a confidence to say this stuff is happening to us too like that's my mentions uh yesterday retweeted a Ben Thompson thread from last June, where he's like, all kinds of developers
Starting point is 01:09:34 are telling me that Apple's strong-arming them into adding in-app purchases. That's weird. Like, I don't know. I can't not put it in the context of, well, two weeks ago, Senator Globetrar was on Decoder talking about her hearing in the app store
Starting point is 01:09:49 in her book about antitrust. And then Epic, maybe they'll lose. But they're doing what they can to change the public perception of Apple. And there's a part of it, It just, to me at least, seems to be working regardless of what the judge thinks. As you said, like, the sort of prototypical antitrust case is something that, like, the Justice Department or the FTC brings, and that's definitely not off the table. I think it will ultimately feed into whatever the EU does, because we still really know exactly what they're doing there.
Starting point is 01:10:22 Like, they've obviously done the Spotify music stuff, but they've also mentioned there's a bunch of cases. like it's not just that. So I feel like they're waiting on this sort of stuff as well to like see what comes out of this. And there's a lot of stuff coming out. And if there's one thing we know about the EU, it loves doing stuff. Does this stuff work?
Starting point is 01:10:44 Who knows? Especially to American companies. Yeah, they just love doing it. Like browser ballots, that's an idea. We had it. Did it work? Who knows? If you just look at how this whole thing started, it started with a giant media campaign where Epic made a parody video
Starting point is 01:11:00 of the original Apple 1984 commercial. I'm sure they want to win this case, but I am more sure that they want to change the perception of Apple because that's honestly how they started this whole thing. For some reason, I find the email where they say that has been surfaced during this where they're like, yeah, this will make us not look like the baddies.
Starting point is 01:11:20 One of my favorite things from this trial. We should mention that this entire project of Epic is called Project Liberty. like they're on a high horse here and it's I think Liz is working at it she wrote a long piece this week which was great about why Epic is burning all this cash like the Epic Game Store doesn't make any money this lawsuit might not work and it's definitely they're spending a lot of money and she's like burning all that cash is worth it to Epic if they are in control of the Metaverse right if this like massive virtual world where Epic is in charge of things and
Starting point is 01:11:56 gets to make business deals around it, that's a much bigger payoff than whatever this is costing them now. And like, yep, Epic's on its high horse and people like Fortnite. The Metaverse is like an even more all-controlling economic environment. And that's the thing they're looking at.
Starting point is 01:12:12 And so, yep, you know, it's the two giants fighting. And we're just here asking what a computer is, basically is my takeaway from this trial so far. But this ends with Epic. Epic makes a phone. It works for, it works for Facebook. real well. Disclosure, my wife works for Oculus, a division of Facebook. It completely failed for Facebook.
Starting point is 01:12:31 Yeah, and then what did OculusS build? They built a via, what did Facebook build? They built the Oculus VR headset, which now runs the entire category of VR. Yeah. Yeah. I'll tell you that companies refuse to compete with it. As we are recording this this morning, Mark Zuckerberg gave an interview to CNET where he was like, I believe the future is the Metaverse. Does he think the future of the Metaverse is Tim Sweeney's Metaverse? Or Mark Zuckerberg's Metaverse? Like, at the end of the day. There's one of these overlords. All right, I pick Apple. I'm with Dieter. It's whatever.
Starting point is 01:12:59 No, the answer to what's a computer is who makes the most money when you push a button. That's it. Yeah. It seems depressing. Whatever. I'm going to start using open source web browsers on Linux. This came up in trial. Linux, Epic says, is particularly
Starting point is 01:13:16 has a reputation for them, particularly difficult to deal with. Oh, great. No. All right. We got to make a phone. Honestly, the economic future for all of us is multiple competing phones. The Verger's making a phone. You heard it here first. We have gone over, as always, I want to just mention a few things. The other huge news this week is that the Facebook Oversight Board issued half a decision on whether or not Facebook was correct to ban Trump. I say half a
Starting point is 01:13:45 decision because they said the ban was correct, but they punted it back to Facebook to make an actual policy about that, that they will then review in six months. I did an entire episode of decoder with Kate Connaick, who's a law professor who's deeply studied the oversight board. That's going on on Tuesday. By the way, think about this. This is really in my mind. Between the oversight board and this whole app store review process, two of the biggest and most important companies in America now have things that look like legal systems and courts.
Starting point is 01:14:14 And they are deeply in control of what you can and cannot do and the money you cannot make. That's nuts. Someone should make a sci-fi movie about that. Just put that out there. Call me. I got ideas. Um, another piece of very verge casting news. The New York attorney general finished an investigation into all the fake comments that hit the FCC's website during the net neutrality comment period.
Starting point is 01:14:37 Yeah, they were all just like broadband industry bots. Yeah, like just straight up 18 million out of 22 million. We're just like fake. 8.5 million of those 18 were from the broadband industry. We knew it. I want to credit fight for the future in Gizmodo in particular who like led that entire charge of investigating that stuff. but the Attorney General's investigation said it's true. I don't know that means anything, but it's very validating to know that our suspicions are correct.
Starting point is 01:15:03 And lastly, if you have a Peloton treadmill, I just, I don't know, put it far away from you until the recall takes hold in the truck comes to your house. Yeah, because they are indeed very dangerous, and also Peloton has an API bug that may have exposed user data. Not a good day for exercising. By the way, who is the Pelotonic computer? That's just an Android tablet. A bad one apparently. Did it have to moderate QAnon content? I think that makes it a computer.
Starting point is 01:15:29 It's a computer that wants to crush small children because that video was terrifying. The video is terrifying. If you have one of those things, yeah, just set it aside. But it is just an Android tablet. That's all it is. Okay.
Starting point is 01:15:44 That's it. That's a very cast. You can tweet at us. I met reckless. Deiders at Backlon. Addie is at the Dexterity. Tom is at Tom Warren. Both of them are live treating the trial.
Starting point is 01:15:53 except for this hour a week for the next two weeks when I make them come on the show and talk about what happens. Follow them. Liz, who's at the trial today in person, is at MS. Lepado. Lots of trial coverage coming. Is May 12th next week already?
Starting point is 01:16:08 That's nuts. Yeah, that sounds right. I want to call out that next Wednesday in May 12th, we're having, speaking of broadband, we're having a virtual event with Senator Ed Markey, the Democrat from Massachusetts.
Starting point is 01:16:19 McKenna is going to be talking to him about broadband infrastructure and building a better internet. at the United States. Very cool. Like I said next week, Kate Klonick talking about Facebook oversight board on Decoder with me. That's it. I think that's the whole thing. That's a Vergecast. We'll see you next week. Rock and roll. Get a vaccine.

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