The Vergecast - Apple's iPhone X Event, Bodega, and Animoji

Episode Date: September 15, 2017

Recorded live in front of an audience in San Francisco after Apple's iPhone X event, Nilay, Dieter, and Paul welcome Lauren Goode and Casey Newton back to The Vergecast to run through everything announced at the new Steve Jobs theater in Apple Park.  The gang also takes questions from the audience.  If you weren't able to make it to the show, we've got the tape for you here.  02:11 - Apple park 07:54 - Apple TV 4K  12:32 - iPhone 8  17:52 - iPhone X  28:57 - "the notch"  38:38 - Apple Watch 48:41 - Paul's weekly segment "Is there a refrigerator in this thing?" 53:40 - Animoji 1:02:34 - The state of Apple 1:17:37 - Q & A  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Hello and welcome to the Vergecast. You may have noticed that something is different about the flagship podcast of the verge.mobie. Today, we've been raided by pirates. No, we're here. I'm very excited to say we're here in front of a live audience in San Francisco. It's the day after the iPhone event. Give ourselves a hand. And because it's the day after the iPhone event, we're going to talk about Windows phone? Yeah, only Windows phone.

90 minutes of pure Windows excitement. No, but these people, if you're listening in your car, just know that we'll be interrupted by the shouts of drunkards for the next hour to 90 minutes. But it's great. I would like... I think everybody's drinking responsibly that I've seen so far. Is there like a keyword that we have that every time we say they have to...

I guess we're all figure it out together, Lauren. It's iPhone. It's not right. Anyway, I'm Nilai Patel, and the Energy of the Verge. Dieter Bone is here. Hello. Paul Miller is here. Hello.

And Lauren Good is joining us today. How are you doing, Lauren? Good. How are you guys? So we should just get into it. I need to say some things that I've forgotten. Here are the things I need to say. One, we are part of the Vox Media Podcast Network.

We are the best podcast in that network in case you were confused about that situation. Weeds fan out there. Yeah, the Weeds is great. They're like a tank. We're a flagship. It's a very different situation. Just barreling over the landscape of policy. Good job, Ezra.

But we sail through the water, the greatest of ease. Second, I want to just say thank you. T-Mobile is helping us present this live event today, so thank you to them. But that's enough business. Let's get on the business. Mm-hmm. That worked.

Yesterday was the iPhone event. We were there. Dieter, Lauren, and I were there. Our talented video director, Phil Esposito, was with us. And there's lots of iPhone news. There's an iPhone 8. It's not an iPhone 9. No, troublesome.

No SCUs. There's a watch, there's Apple TV. But honestly, like the biggest thing, literally, physically the biggest thing that happened was that we went to Apple Park for the first time. We were in the Steve Jobs Theater. And it was beautiful. It was breathtaking. It was also very strange.

Lauren, I think you at one point described it to me as post-apocalyptic. Yeah, I had the distinct feeling that if anything were to really go down, you know, sometimes soon, as you sometimes read about on Twitter. these days that we would have survived if it happened yesterday because we were in what felt like this, I don't know, hyper-realistic, or surrealistic, is that a word? Surreal? Hyper-surreal.

Hyper-surreal post-modern bunker. Designed by Johnny Ive, but repped up by Steve Jobs years ago. You know who's getting like the shaft and all that is Norman Foster, the very famous architect who designed the building. Johnny has like, Norm, you're good. Just take a seat, buddy. Just circle, I've got it. Just to be clear, I was not there.

And it's a circle that's above ground. Yeah. And then you go into that circle and then you descend into the theater. Yeah, you go into the layer. Well, that's just the Steve Jobs Theater. So the part where employees are going to be, or I guess have started to populate, is the big circle that you've all seen drone footage of. Spaceship.

The spaceship. Seeing it from a distance, there's only one way to describe the actual Apple Park spaceship. It looms. Yeah, it just looms. It's pretty impressive. It's amazing. Boom. What was that?

Nothing. It's our first live event, everybody. That's the word, everybody. How many times can we say looms? No, but the Steve Jobs Theater is the glass structure that has no apparent beam. So it's just this glass circle that's somehow holding up a ceiling. I guess they're load-bearing glass panels. It's just remarkably beautiful.

And then, yes, there's a staircase that kind of goes below. And then you go into the Steve Jobs Theater, and that's where we were. Yeah. And that first room that you walk into, we took a bunch of photos. There's photos everywhere. But it's eerie because they've aligned all of the buildings to look perfect in, like, the morning sunlight. So everyone, like, looks happy and beautiful. And then it's a totally bare concrete floor.

And there's just Apple employees and white shirts smiling at you. Yeah. And it's like, we're going to die here. There's no chance that we're not because it's too nice here. Everything's too nice. And then you go down and then you're in the theater and behind you, what you don't understand is that the middle of the circle is hidden from you. And while you're sitting there and Tim Cook is like distracting you, the middle of the circle is opening to reveal the hands-on area where you saw all of our videos. And that just like quietly, I mean it very much is like a cult.

Yeah. It's like a, the whole campus is like a really super nice college. I think jobs modeled it after Stanford. He loved Stanford. So they basically tore up a parking lot and then built hills in it, which is very Apple. We got someone today told us all of the concrete they dug up who's re-recycled into the building.

So we're very proud of that. So it felt like we had arrived at college for the first day. I took iPhone 101. How's the Wi-Fi? Oh my God, the Wi-Fi was great. I had zero problems with the Wi-Fi. I had all the problems. It never happened to me at a tech event before.

I think it's because you have a newer Mac than I did. It's because you were using your Mac Pro from like 2000. No, it's because they did... I was using a MacBook Pro from 2012 and it worked fine. My theory is that they had detected my useful USB ports. SD card reader, workable processor, and just shut me the fuck down. My favorite detail about the Steve Jobs Theater in the whole area is underground and every door is actually like 14 inches thick at minimum.

It is ready for an apocalypse. It might cause one. There are little things too, like not to get to TMI, but like the doors to the bathrooms are really nice. You're like, oh, somebody thought about the bathroom doors. It was Johnny Ive. It was Norman Foster. Norman Foster was like, easily to find the five-based bathrooms. And you go to like authenticate and the keypads and walls, you know, like normal office buildings are like these terrible, ugly things that stick out from the doorframe.

And these are just like these beautiful white pads flush with the wall. Yeah. Like, where is the key? It's somewhat unfortunate that the movie, the circle came out. Yeah. Right. before we went to a circle that looked like we were going to die. But it was very beautiful.

And one of the most stunning things that you can go see. You can actually go there. There's a visitor center that is a store. Yeah. Go there and like you can pet. It's a town hall. A town square. A town square.

It's a town square. You can have a civics situation there if you want. But anyway, so we're there. It's worth talking about it because it was just so amazing to be there. We're going to go there a lot and it's going to get less amazing over time, but this time was amazing. But then they announced a whole bunch of things. stuff. Yeah. Oh, did they? Yeah, it was all leaked. You could read about it in the first

site. But they actually announced the stuff. It was great. Where should we start? iPhone 10. Is it? Yeah. What do you guys think? They're not. It's like some medium. What about Atmos support on the Dolby TV? Yeah, see, they all, what they came here for, and I just want to point this out, the Virgins created a community where 200 people paid tickets to hear about surround sound formats. After that, headphone jacks. Let's just do, let's start with the Apple TV, get it out of the way, and then we'll go to iPhone 10,

aka iPhone X. I just want the crowd, if you understand the following joke, I want you to yell and cheer. They're going to yell anyway. There are four lights. These guys aren't. You keep quiet, Joey. They're not, they're not.

Was I supposed to yell? generation fans. It really disappoints me. Yeah. Okay. So Apple TV was like, it was the first up. Here's, I think, the most important thing to know about the Apple TV. Okay. It was, when they were done with the event, they were like, go play with all the stuff. There's no Apple TV there. Like, literally, they were like, yeah, that didn't

happen. Because the only update to it is the resolution update. Oh, no, no, no. The remote is... They put a ring around one of the buttons so that you could maybe know which way it was pointing when you picked it up. Yeah. They didn't mention it. During the keynote or the thing, we had to ask them later. And they're like, yeah, we added a ridge of plastic. It's great.

It's the biggest upgrade to the Apple TV in years, everybody. No, literally, the one thing they added was 4KHDR, and they came out and they did all the stuff. Yeah. And was it the founder or CEO of Dolby was there? The CEO of Dolby was there. And I think you all know this. I'm very excited about the idea of having both Dolby Vision,

which is better than HDR10, and Dolby Atmos, which is like object-based surround sound, happening in my life. That's the thing I want. I don't want to go to the movie theater. You want all the lights to light up on your receiver. All of the lights. So did you get all the lights? No, I did not.

In fact, they were so confused about the lights that I assumed when I was talking to them afterwards. I was like, this is great. It's a thing. They also announced that all of your iTunes purchases that you did in HD will be automatically upgraded to 4K, which is great. Which is great. It's a big deal. That was great. They're going to be cheaper than like voodoo and Amazon and all the other people.

All that's great. This is a huge win. I'm going to get all the lights. I'm going to save some money. Get out of this free upgrades. I'm going to watch movies for days. Are you excited to spend $180 on it? And then I was talking to them later.

And I was so excited that I just assumed that all the lights would light up. And I was like, how's the atmosphere going? And I'm like, yeah. And then like later on, they're like, we forgot to tell you something. This is a true story. Like later on I got a note And I'm like Mm-hmm

The email had an emoji An emoji Thank you tucking his hair behind his ear sheepishly And they're like yeah We're just not doing it

And I was like why And they're like We have nothing to say this time They couldn't get the extra The fourth light Because they don't actually employ any Romulan torture You're gonna make this joke

It's happening You're listening to this podcast In your car Pull over and watch All of the next generation Should I watch To be able to get this joke Which of the Star Trek is it?

I don't know. Somebody Google it for us real quick. We're sitting in front of computers. Speaking of computers, there's a mysterious... No one knows. Mysterious MacBook Air. It's been here all day. Are we going to open it? I think it's fine. It's fine. It's not bothered. This isn't a surprise. It's not a reveal. It doesn't have an iPhone in it.

It's literally just someone's computer. I think it's one of Walt Mossberg's because he has... Is there anything else to say about the Apple TV? Well, so there's the one thing I will say about it. Okay. It's very expensive, right? It's really actually quite expensive. And I think that their intention for it

is that all the people who have 4K TVs who have just held on to their Apple TVs because they have bought a lot of movies in iTunes already, will get the upgrade, and they'll be so happy that their TV is 4K now because they haven't bought a Roku in the meantime. I think that is very hopeful of them. And I think the enthusiast community

that would have otherwise bought it is already disappointed. I don't understand. why you're putting, it's basically a home theater PC, right? It's more powerful than a Mac Mini. It has an A-10 in it. The Mac Mini has like a steam engine. There's a world in which that thing is actually a computer,

and you run apps on it and you go out. And we're going to talk about the iPhone 8 too. They have entered a weird middle of the market where the bottom of the market is going to buy something very cheap that's useful and good, and the top of the market is going to say, this isn't the thing I want, or they're going to buy something else that does more.

So I don't know. We're going to get one. We're going to review it. See what lights I can get out of it. There's the potential that you do a software update and that... Get more lights. This is really emotional. Download the lights.

You buy the thing and has all the lights in the front. You just want to... You people understand, right? One guy understand. That's great. Okay, let's talk about phones. We've done it off on the TVs. Go ahead.

So there's eight and there's a ten. Your thing. I had my thing. I sad thing. Okay. So the thing that I will say that is not popular is there's only two things different between the eight and the ten, and the eight is not getting enough respect.

I think the eight is an iPhone 10 for all intents and purposes, except for the screen and the crazy selfie face-on-law. Screen in the front camera. Yeah. But same processor, back camera's just as good. The screen isn't as amazing, but, like, it's an iPhone screen. It looks fine. You know, you've got...

Wait, you mean the plus? Well, the plus, yeah, the plus, which it's a big dope. surfboard of a phone. Does the plus have, the plus doesn't have optical image stabilization for both cameras. It does. I think it does. No, no, it's not. Look at this. Just the one. Just the one. Whatever. But it does have wireless charging, right? We both have wireless charging. Everyone angrily Google. What are we doing? Just angrily Google. Trust our audience. You know the problem with being at the event when you live log and take photos and do the things? Oh yeah. You actually have no idea what happens. No, information just goes into your brain and then goes

out. And then turns in a live blog. And then we have to go back and read our own live blogs later. I watch all the events in 3X speed afterwards, which is very entertaining. I recommend to everyone. No, I think we can get the eight, like the basic specs of it out of the way. You all know it. It's got the bionic.

It's the bionic sensor. Apple started naming their chips. I'm very angry that the processor is called A11 bionic. Wait, tell them the reason. The reason's amazing. So, I mean, every year there's an incremental process, I shouldn't say incremental. There's a significant processor upgrade and it's numeric. It's, you know, the A-9 or the A-10 or whatever it might be,

and then the iPad, it's the X, right? But people weren't making as big of a deal of that as Apple wanted, so they started giving it a name, like fusion or bionic. And now we're all talking about it and saying, it's got a bionic sensor. Yeah. Because the numbers just weren't doing it. Right. But like fusion, you get. It's taking two different things and fusing them together. and you get both, that's great. But what were they do different things? Things that are different. Okay.

The big and the small. Yeah. Big and the small. Bionic either means an electronic thing that is inspired by a biological thing, the original definition, or it means bionic man, a biological thing that is infused with technology. It's a chip for running machine learning algorithms. So it's therefore informed by the structure of our brain. Well, neural networks are basically inspired.

Jeff Hawkins idea, by the way. Jeff Hawkins did not invent neural networks. No, he did. Just wrote a really good book that I highly recommend about how our brains work. Palm, by the way, if you're not aware. Youngens. Wow.

Youngens. They're pushing the fact that you're old today. It's super old today. All right, I'll go ahead. Okay, so, but 12 megapixel camera, the optical image stabilization on just the one. You're right. Everyone's right about the one camera.

I should buy an iPhone X. Serial speakers sound very good. It's like on the earpiece and on the bottom thing. It's, I think, a little bit overdue that we got that on an iPhone, but it's great. I'm happy to have it. And it feels better than you expect. I was expecting to walk and be like,

oh, it's just another iPhone 7, which is just another iPhone 6. But it does feel significantly better. They did a better job with the glass back on the iPhone 8 than most other companies do. It's like Galaxy S8 quality in terms of its overall build. I read that when you guys wrote that for Theverge.com. How can you tell that glass is better by just touching it? You touch it? Yeah, I dropped it.

It's on the ground in a fit of panic. No, I mean, like, so the galaxy has the weird curve and it comes to that edge. Because the front screen. And the S7 had like the rail that stuck out and then the S8 had like float in a little bit better. These are features. You're talking about the flat surface. Yeah. So, like, as a physical object, just strictly as a physical object,

yo, it's an iPhone. It's, like, got giant bezels. But it's like, it's a very nicely made iPhone. It's also the one most people are going to get, I think. Well, that is a big question. So your argument is that there's really no need to get that excited about the, I want to say X all the time, about the 10, because the iPhone is just as good minus the display.

It's basically minus the display. I'm saying that, I'm not saying that. just as good. But I'm saying that if you go out and get an 8 or an 8 plus, you shouldn't feel bereft. You shouldn't feel like, oh, I didn't get the good one. Everybody else is better than me. You should feel like you got an amazing. Until you get your first an emoji. I'm like, I suck. I'm the lamest kid at this private school. That's your life now. You had $700, but not $1,000. That's who you are. You bought the V6 Mustang. That was me. That was my high school experience. Wait, can you explain that one for me? You had a nice car in high school. It's a Mustang

with a, it's a Mustang without an edge-to-edge screen. That's what that is. Wait, Paul, you actually wrote a, wait, I want to stop doing this iPhone analysis. Let's talk about the 10 and what it is and what it looks like. Lauren, you held it in your hand, you played with it. I did. It's beautiful. I was surprised by that. I am not the first person to upgrade to the newest phones. Or just in general, for a gadget reviewer, I tend to take my time. I am carrying the success. right now. I... Headphone Jack.

With a headphone jack. RIP. My people love analog audio. And I live blogged yesterday on a late 2012 MacBook Pro, so keys are missing. It's amazing.

So like, you know, I'm just, I'm not like the fastest person upgrade and I thought, well, I'm not, whatever this iPhone 10 is, if it's $1,000, I am a real human being

and I immediately am going to be like, yeah, I don't know, I'll probably just go for whatever one is next. Beyond that. I saw it and I thought that's a really beautiful phone. I thought the display was absolutely beautiful. I thought it was designed really nicely. They're like the elongated camera on the back is like a little jarring at first, but there's of course a design reason for that. The stuff that it appears to be able to do, which is very limited in the hands-on area. It was like impressive. So I'm still not like rush out and buy this thing, but I don't know, just it's a really nice looking phone. And like I've brought this up a lot in the past. past few days and we wrote we wrote about this we did this in our Instagram live which you guys probably saw not that I expect anyone here followed our Instagram live you all did but like Apple is doing everything after everybody else they're doing an edge-to-edge

OLED display they're doing biometric unlocking they're doing wireless charging they're doing like all this stuff after everybody else but they just have such control over the full stack of everything that there are little things that they can do to make it better and we're not going to know if it actually is better until we use the phone but there's like a good chance that there are certain things that are definitely better. I mean, just in the little bit of time I got to play with Face ID, it is miles better than any Samsung implementation of that. Did you get to set it up?

Oh, you set it up. I set it up. I think it set up. It worked. I set it up, and I would say that it failed on me a couple of times. I'd like the ten times I tried it. But the times that it worked, it super worked, and I think it failing was me, like, not knowing the precise angle to, like, point it at me.

I think it failing was probably your hair was not quite as high as Frederegis. And so it's probably true. Yeah, you need to adjust. It's, it definitely feels more accurate than Samsung's face unlock and is thousand percent more convenient than Samsung's iris scanning. So I think that in general, at least for just basic unlocking and using your phone, it's maybe going to be like a half step back in terms of convenience from touch ID, but that'll iterate over time and you're not like going to,

suffer if you get this and don't have touch ID. Or next year they're going to figure out how to put the fingerprint sensor into the screen. Right. Right? I mean, that's like the big rumor. So the way it works in case none of you are what. I could pull anyone up from the audience. Tell me how face ID works.

But if you're listening in the car, and this is how you catch one of the use. So it has an array of sensors that called true depth at the top of the phone in the notch. The notch is very controversial. but in that notch is all the sensors. There is an infrared camera, a flood illuminator, a proximity sensor, an ambient light sensor, a speaker, a microphone, a front camera,

and a dot projector. So here's the thing about the dot projector. It's almost like a tiny connect, right? Yeah, it's a little tiny Xbox Connect. And you can have it pause movies whenever you want. We need to have a high to a DIY with a connect. Wait, so here's the thing about... This is the Connect is people will use this.

Will they? How many people here have a connect under their TV right now? I can't see you, so it's just me from what I'm. Okay, yes, one yes. Here's the thing about this, and I will tell you my family about this, and we'll share our shame together. The dot projector, if you watch our hands-on video, I didn't see this, but our camera picture,

it's constantly blinking at you because it's projecting IR dots on your face. It's a fucking IR blaster on the front of this phone, which makes me think that someone is going to jailbreak the phone and turn it into a remote for the TV. And that's what I want. That's like all I want out of this is like all of that design, all of that engineering, and you can be like, I turn the volume up with this jail break ad. But so it works. It's like a little tango module for your face.

Yeah, it's wild. So Deeter had it work on his face. When we rushed to do our video, I was not able to set up because there's so many people behind me. So I just had this poor gentleman from Apple whose job it is to walk you through the demos, and it was set up for his face. And this poor guy's in our video. I kept pointing at his face, which is hilarious in this context, not so hilarious in the

context of like the cops. Yeah. Right? And like you can't reset your face if it's your password. It doesn't work if your eyes are closed. So if you get pulled over, you just have to shut your eyes forever. Huh? Yeah, okay, yes, you're a pirate.

Great. That's an approach for you is to have an emergency security eye patch at all times. But it's also supposed to recognize as you age. If you grow your hair long, if you wear a hat, if you wear glasses, makeup, unclear sunglasses will trigger it or not. So there's all these set of questions that I think, think remain unanswered about it. And you know, Apple tried to address some of them in the presentation. I'm sure they're going to address more of them over time. But, you know, they had

the wall of like, Aria Stark masks showed. Like, we've made all these faces. It didn't trick them. But there were a poster for the movie Face Off. They were like, Nicolaic Cage was there yesterday. It was very strange. And then all of a sudden it was John Travolta. So we were like, but you know, they also are like, if you have a twin, you should probably just use your passcode. Yeah. Which is a really weird thing for the richest and most powerful company and technology to say, like, we've solved every problem except twins.

That doesn't have. No one has those. So I think there's like this whole set of questions about what it means for literally the most public part of you to be your password. Because you can't constantly hide your face. You can't keep it a secret. You can't, I don't write it down on a piece of paper and like tuck it away. And that's not great. I think all of us understand that's not a good solution, like having a password.

But to go from something that you can obviously keep a secret to something that can never truly be a secret, I think is very difficult. And that, to me, is a whole set of questions about Face ID. Like, can they navigate all those turns? Yeah. I mean, like, great. You can click. So people are yelling five clicks. Two people.

Two nerds who have drugs with them right now are yelling five clicks. So you click the side button five times and you get your, and it turns off face ID and you have to enter the passcode. That's cool and that's smart. But can you explain to me why is it? We're off script now. So fundamentally more easy to take a picture of a face than get your hands? I guess because you have to touch me to get my fingerprint?

That's what I was wondering. Like in the point of sale situation right now, a lot of us are used to just going like this, and then your thumb is already there. Now you're going to be like, if you have a $1,000 iPhone, you're lying at Whole Foods, like all the other $1,000 iPhone people. Amazon's lowering prices. Hold on. Hold those avocados. Hold my beer. Yeah.

Thank you very much. I'll take my kombucha now. I mean, it's like, you're right. Like, is it that much easier than just going like this? What Apple will tell you when you're like, do you really have to, like, hold your face? over the point of sale terminal. Like, no, no, just like, double-click the home, the side button. No, it's not called the sleep-wake button. It's called the side button now.

The whole thing. Launches Bixby. Oh, God. Double-click that. That turns on the face-unlock thing. That turns on Apple Pay. Then you authenticate it. Then you tap the terminal,

which is a very different sort of quick and easy workflow from just doing before. I can barely pay with my thumb already. The security stuff where you click it five times and you, I get it. But what I'm saying is if you can actually beat it, the information that is required for you to input into the mechanism that beats it is the most public information about you that is commonly available. So they have to make sure you can't beat it.

And like the cop's showing up and you click it five times and like, I know, throw it in the air and run away. Like, great. We've all been there. together as a family. I don't know. I travel through the TSA a lot with a bag full wires,

so like I have a weird. But it's just on my way here. I got stopped. Because I, I mean, honestly, I was carrying like 15 lithium ion batteries. Like, I would have stopped. But if you can beat it, and there's like,

Dieter yesterday was talking about, it has new vectors. So touch ID only ever talked to the authentication chip in the phone. Yeah. Never talked to anything else. But the front camera and all that tracking talks to an emoji.

Right? So, like, you can get that data in other ways. Like, the Snapchat filters we demoed are obviously mapping your face. So there are other ways to collect the data and then potentially... I'm sure immediately people are going to try to beat it. Yeah, but I actually talked to our security reporter

Russell Brando about this a little bit. Presumably, those apps that use the data that you can get from that to make crazy face filters is it's just working through an API and that stuff isn't lossy. But the fear is somebody makes a random app. What was the app that did the face filters that turned out to have a bunch of spyware in it?

Oh, me too. Me too, yeah. Like that app is like makes cute face filters, but what it's actually doing is secretly recording all your face data so they can build a mask to get you. It's probably like through the standard APIs, like they're not getting enough data to do that. We don't know.

I love the idea of a person with both the capability of launching that app and making really high-res masks. Right? Right, like there's a mask maker out there. It's like, I gotta fucking learn to code. Like, this is my future. So Paul, you wrote, I wanna make sure you talk about the watch. I'm gonna talk about how you think

this is the best OLED screen ever made by human hands. I also wanna talk about the notch. There's like two things to talk about. Oh yeah. Let's do this, let's do the notch first. And then I wanna ask Paul, because you wrote a piece today about why you wanna buy the eight over the 10.

But so the notch, I don't know if you guys have been following the deep Apple nerd community that I'm forced to follow. I find it a pleasure. There. So there is deep, meaningful controversy about the existence of the notch, what it means for developers. I think the thing that is really interesting to me is the screen is 5.8 inches. Like Dieter said, I think it is easily the best OLED screen I've ever seen. I've never really liked them.

I think they're way oversaturated. I think most of them have weird pixel matrix issues. He wants to say pentile, but he knows that that time has passed, so he's not bringing it up. Over. Yeah. It's like Blackberry. It's fucking dead.

Sorry, the one Blackberry person hissed at me. That was weird. But no, you're good. You're great. Thumbs up. TCL's going to take care of you. No, so like it looks beautiful. But the notch, it's five point inches, but the notch,

and then the rounded corners. Rounded corners, I think, are the big... And then the home area at the bottom that you have to protect. All of that means that the usable screen area is more like the iPhone 6, 7,8 design than the plus design. I heard a really good analogy for this.

Do you remember old cameras would have kind of a safe area, like, show the corners of what's like, this will definitely show up on every CRT TV. That is what developers have now because there are rounded corners and a bunch of the screen is being wasted. Also, Apple, through the WebKit team, asked the CSS committee

who add safe areas to the CSS spec back in August. And then, like, so on the GitHub comments, there's, like, a comment from yesterday I was like, oh, so that's why Apple did that. They're trying to figure out how do you add this to CSS. So that, like, because if you look at your computer the next time, is there anything

in the corners. There's lots of things in the corners. A lot of times the close buttons are in the corners. There's things that we put in the corners of our user interfaces all the time. And now you have to be cognizant as a developer, both for the web and for apps. And there'll be some ways that it'll automatically kind of dodge them out of the corners. But like if you want to use the whole screen, you have to figure out how to not use corners because they're curved. The other thing about the safe area thing is in order to get the home bar that

indicates that you swipe out to go home to work, it needs to cut that off from the safe area. And when you turn the phone in landscape, the home button moves to the bottom of the landscape. You swipe up in landscape to go home, which is cool. Cool, but also bonkers. By the way, I own swipeto-gohome.com now. Oh, God. Finally a monetization strategy. Usable area for developers when you're in landscape mode is shorter.

than you get on an iPhone 678. It actually has less usable vertical space in landscape mode than like a regular iPhone. Also if your app is not coded correctly and you turn it in the landscape and you scroll bar disappears behind the notch. Yeah. And it shows up again.

Hello. It's really exciting. I think all of this doesn't matter because one, I don't use any app except for video apps. I'd go 90. I'm not ashamed to admit it. Oh, God. This show is presented by T-Mobile.

And Go-90 is a terrible joke, so it all works out. So like video apps, you turn your phone. Videos are pillar-boxed, so you don't actually see it. On the 10, they're pillar-boxed? Yeah. You can double tap to get the full zoom in and have it notch cut out, but by default they're boxed. So Apple just didn't show that yesterday.

So I think everyone's assuming that videos are going to be cut off by the notch. But I think more importantly, this phone is designed to be held in portrait. Yeah. Which is actually the more natural way to hold a phone. And I think in portrait, the bottom is an issue, but the one is a issue, but the phone is a The top is just not. The bottom's an issue in terms of the content getting cut off. Yeah, the corners and the bottom of the screen.

That's kind of the dead space you're talking about. That's where you're going to be doing the swiping up anyway, right? Even when you're holding the phone, your fingers are going to be sort of curling around it. So here's my big question. Like, I'm, everybody's all freaked out. I'm fine with it because I've used a bunch of Android phones and they all have crazy UIs and, like, things will be different.

It's cool. No. It's fine. No. This has been Dieter's jam for like two days. Yeah. He's like, Android's a mess. everyone's alive.

Yeah. You'll be fine. It's fine. And like, swipe up to go home. Love that. That's some web OS shit right there. Moving control center to the upper right, swipe down to get your system controls. Love that.

That's some web OS shit right there. Found your people. Notifications on the other side. That's fine. Although notifications on iOS are still a hot mess. Every app is a website. Yay. The phone.

Y'all are just mean. We're only available on Sprint. The phone is double tall. It's a super tall phone. And because there's no home button to slightly tap with your finger twice, there's no more reachability to move half the screen down.

And I think that kind of sucks. People use reachability? I use it all the time. He's it all the time. Also, iOS 11 has killed the 3D3. touch from the side for switching apps. The 3D touch does still exist. Right.

But our understanding, and we don't have like the deep dive into this yet, but our understanding is because the display is different, it's OLED, of course. The display stack is different, and so the usual mechanism that was created to make 3D touch work on the existing models, they had to do a bunch of new stuff to. I just

like, kiss the microphone. I was so excited about this. We had to do a bunch of different stuff to in order to fit the 3D mechanism into the display stack. I mean, you don't know exactly like where that is yet, it's different. They had to redesign 3D touch for the 10. And that might be why they are de-emphasizing it in the software because they're not. It's there.

We used to it. Yeah, it's there. It's almost like, you know, for a while, like everyone said multi-touch every chance they got. And now it's like just assumed. I think that we're getting to a point where for people who do use 3D touch, it's like, it's just kind of assumed it's part of like your interface and your controls and that's what you do. Well, you also, on the home bar, on the bottom, you can swipe to the right. And that is how you switch to the last app.

And you can just switch through apps that way. And once you do it a couple times, like, oh, yeah, this is how it should work. It's great. Wait, explain that again. On the home bar. In the home bar, you swipe up to home. You swipe up. Swipe to go home.com.

But if you just swipe over on it, it swipes the app over to your last app. So you just very quickly without having to do any 3D touch shenanigans, you just swipe over and it's the last app you're using. It's great. It's a little grabber for your app. And if you throw it up, you go home. And if you slide, you go, okay, okay, that works. Why didn't they pull a Samsung?

You just hold down on it. You get a 3D touch home button where you can just press on it really hard. Here's my question. We have to wonder if they tried that and it just didn't work. That's your question, Paul. Why didn't they do something crazy and absurd down in the bottom portion of the phone? I was so stoked on all the wild UI concepts I saw that they're going to basically use that portion to create like sort of a contextual UI. And now that I think about it is kind of stupid to have a software circle there all the time.

Obviously, things change around. Yeah. But I don't know. A lot of Android fans here. Like they made, not only did they not like superutilized the bottom of the phone, they kind of made it like a safe area. Literally, they call it a safe area because of that little bar that always has to be available for grabbing.

So you can't have too many controls at the bottom of the phone. You're already getting more screen than you would have otherwise. You're already getting more screen just because they reserved a portion of it to work the phone. Like, fine. I thought it might have something to do with like Dragon Drop. You could have like a dock that shows up there. Like you could make multitasking better somehow.

I honestly think that their move here, they're not going to sell very many of this phone. And the people who buy it, I think they're going to be caught in the loop of, I spend a lot of money on this phone. Because, to be honest, I think most people will buy the 256 gig version, which is $1,125. So, like, really, this phone costs $1,125. I think if you spend that much money on a phone that is actually a very beautiful physical object,

your natural state of being is to be happy with it. It's like, I bought a Ferrari, and it gets terrible gas mileage. You're like, it's fucking Ferrari. It's a Ferrari. It's true. That's how I would feel. Any Ferrari owners here? Dead silence.

That's great. Or there's like two of them and they're like, we can't talk about it. No, but I think they're able, because the scale is so much smaller, to do things like, what if we completely change the home button control center, swipe interface? What if we push it? And then they have a year of seeing how that goes. They can either commit to it or change it in iOS 12. when that comes to the mainstream part of their lineup.

But they do have this opportunity to screw around, and I agree with you. I don't know why they didn't screw on more, but they've created the space to, A, revert if it's a huge fail, the amount of changes they've made, or to push it if it's a success. And I think that's cool. Okay, I want to make sure we talk about the watch, yeah.

So, Lauren, you have been cursed with wearable reviews. No, but you've reviewed the last few watches. I have. This one is the, it's the same watch with LTE, basically. As expected. Everything really was leaked, wasn't it? Yeah. Everything was leaked. Yeah, so this Apple Watch has LTE in it.

It is not the first smart watch to have LTE. Some of you may have tried LG's LTE smartwatch before. Also, dead sign. More Ferrari owners than LG watch owners in this room currently. Perhaps Samsung's Galaxy gear, was it the S2? It was the S3? So crickets. Me on the spot.

Yeah. Gear had a better implementation. Okay. So here's the thing when you're talking about these little wrist computers that are about yay big and you start to add things like cellular modems and more stuff to them is that the battery life generally suffers. So that was my biggest thing going into this. It was like how badly or how much is this going to impact battery life?

We don't know yet. Stay tuned for reviews. I told the few people in the audience this earlier. But Apple is saying that they've managed to keep the 18. hour battery claim, even with an LTE modem, which if they managed to do that is impressive. But I'm not wholly convinced. I'm not wholly convinced. There was this moment when during the introduction when they showed a woman on a surfboard

and she was like catching this wave and then all of a sudden she got a phone call. And it was supposed to be this lighthearted moment, but I was like, wow, that's just like totally, I don't know. I just feel like there's some places still where you shouldn't have an LTE connection. There should still be some places in the world where you can escape from a cellular connection. For me, the standout is seeing the number keypad on that phone display. That's terrifying to me. Yeah, it's like, at the end of the day, I think what's going to happen is people are going to use the LT for true emergency situations.

Like, your phone battery died and you're like, I still need to call a lift or, you know. Where are we all laughing? I think the idea that your phone battery dies before you watch batteries. I thought you were laughing because I didn't say. say Uber. No, we call lifts, okay? We call lifts. Wow.

And... Wait, I don't spend a lot of time in the Bay Area, but the idea of ride-sharing service fans is terrifying. Leave California. Have you heard anything about what's going on at Uber? All right, so back to the watch. I think that it's going to be helpful in some situations. I think, like, once they get the music streaming thing down

on it, that that could be a real value proposition for people who want to go out and about with the watch and they want to just like on the fly, change their music selection. They happen not have their phone with them. But we, I mean, the LTE watches we reviewed prior to this, it's been a little, it's been a little iffy. So it's still, yeah. I mean, I think what Apple is doing is like, it's kind of a classic product differentiation, right, that we no longer see the series two available.

So we've got the series three with LTE. There's a series three without LTE. That's the price of the series two. if you don't want LTE, you can still get GPS and waterproofing, which, like, work out people like. I say that, like, I'm not one of them. And then there's the series one for people who just, which is the least expensive for people who just want kind of like a basic

smartwatch that has like notifications and other cool things like that. So, like, this is just like classic, like, okay, if you want to pay the most, you're going to have this LTE thing, and maybe you're not going to use it all the time, but it's like the feature. It's the thing. And I mean, there's a, there's a, faster processor. They built the antenna into the face

of the watch, which is interesting. That is really cool. They figured it out. You have to imagine that that was, they had been thinking about that with the first watch. And by the way, Fitbit did something similar with their new, like, ionic smart watch. They did some fusion thing in the builds

where the antenna is actually like, anyway, we can get into Fitbit in another podcast. We could spend in another entire hour on that. Good way. No, I'm calling it. But let's talk about the red dot. Okay. A lot of feelings.

that red dots. A lot of feelings about the red dots so far. It's just cosmetic. My understanding, well, it's cosmetic to indicate DLTE. Yeah. To tell people, I have a watch, but by the way, if my phone dies, I can call it lifts. Which is when you're in line at Whole Foods and you've got that really heavy grocery bag of avocados. You're screaming at your wrist. And you left your $1,000 iPhone at home. It kind of looks like a record. chord button. Yeah. Yeah. I think it looks like an SOS button, which is just because the watch actually has an SOS feature. But to me it looks like, like, I'm urgency. I'm rich.

Oh no. Would you guys get one? Would you like get an LTE Apple Watch? If the, if I had the money to spare, it's like, it's an extra 70 bucks for the LTE version. And it's $10 a month for the connection? Then I would not. That's a good point. Like the $10 months is like unless they make a Project 5 version because extra data sims on fire are free. Cheers.

But that's never going to. Yeah, I don't know that I want to pay $10 a month for my watch. The question about that too is not just that you're paying for LTE, but it's going to be how intelligently they manage the handoff. Because there's already like, right, you can use a lot of things with Bluetooth on the watch. or if you're in an area where there's a known Wi-Fi network, then the watch will connect to that. And then it's not like using the other protocols. And so they're going to do this handoff thing

where it's going to go from different wireless protocols to LTE when you need it. And I think how well it works is all going to be dependent on that handoff process. Will it work as well as the lift your arm or tweak your arm gesture to actually have the watch face turn on? That's an excellent question.

It works that well? Apple Watchburn. So you've got to review the thing. But they're winning, right? So if they just make it incrementally better, they're just going to keep trucking along, basically. They presented a slide yesterday that I thought was fascinating. They're like, we're now the number one watch brand in the world.

And they just listed all the... But the metric by which they're number one was not presented. And the second one that they listed was Rolex. And it's like, okay, they can't be number of watches sold. Right. Grand revenue? It's revenue. Rolex sells four million

watches a year, and Apple sells that many number of like $300 watches. Right. Right. They said their sales have increased 50% year over year. And then if you look at the latest

IDC numbers, which puts out these reports of like global wearable shipments every so often, they're actually now only number two to Xiaomi. So Xiaomi's beating them in a volume, which is not surprising

because it's Xiaomi. But Apple has now stuck ahead of Fitbit, which is like had a lot sales declines this year. It's not ahead of Garmin, which is impressive because they're in that sort of sports enthusiast category. So yeah, and then Cook has said in sort of vague terms, this business is the size of Fortune 500 business on its own. So it's like, it's a real thing at Apple. But, you know, how many people here are wearing smart watches? Probably a lot in this crowd,

right? Yeah, there's a good amount. Joey, dude. Yeah, he's like, I have four. If it's more than 10%, I'd be shocked. Thanks, Joe. He just boosted the average for the rest of us. I think for like a lot of normal people still, they're like, I don't know if I need a smart watch. I still think that's a very real question. Yeah. I won't watch for kids, yeah.

That's dystopian. And then you release them into the cement circle and just chase them around. Okay, we are, I told everyone that we were going to go long and we have certainly gone long. So Lauren, I really want to thank you for coming to yesterday, for being on stage seeing these people.

It's super fun. I'm going to go. Lauren, clap for Lauren. Lauren. Bye. This episode of Vergecast brought to you by TransferWise. Do you ever need to send money internationally? Maybe you're an engineer who moved to the U.S.

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The only person I can think of to talk about an emoji with Casey Newton. Hi, everybody. I just said the last time I was in this physical space, I saw Mark Zuckerberg and his wife, Priscilla Chan, announce a campaign to end all human disease. So it's great to hear you guys talk about the iPhone. But anyway, what were we saying? I just shook a bunch of strangers' hands and then ate food.

That happened in this room? Yes, in this very room. And how's it going? As far as I can tell, cancer is still a thing. All right, Casey, before we begin, I don't want to forget. That was dark, by the way. That was... I'm just getting started.

I guess he's like a professional improv comedian now, and that was one of the roughest chuckles I've ever heard. I don't want to forget. Paul. You're a weak, buddy. Oh, we almost forgot. We never forget. You do a thing, a segment.

What's it called, buddy? It's called, is there a refrigerator in this thing? I forgot to come up with a new title because it's not bad. It happens also, by the way. It's called, is there a refrigerator in this thing? It is. The famous Vergecast segment. All right, this is burning up the internet.

today is something called bodega and a chill filled the room there is a refrigerator in this thing no no that's I'm pretty sure they sell beverages in this bodega but it does not seem to be refrigerated so you can get like a lukewarm

vitamin water does anybody want what the bodega is so bodega imagine a box in a building and you approach that box and you give that box of money somehow and you receive a product from that box. What would you call that? A vending machine. Yeah. No. It's a bodega. It's going to disrupt the bodega industry and mom and pop and first generation

immigrants are all going to be out of business and destitute in Silicon Valley, meanwhile, is going to take all the money. Big bodega has it coming. Big bodega. Big bodega. I don't know. I think it's, I think it's, hilarious. These guys made a box that has some machine learning in it so that basically you unlock it with your phone, you open it up. You're listening in your car and making aggressive scare quotes at the words machine learning. It's a real thing.

People do it. It's a job. No, machines do it. You can get like a Udeme course on machine learning. Right. So it's two Google X Google engineers. It's a talent. It's like a Codecademy course. Lawyer quotes. Oh boy. Machines can do that now, Bell. I ever could.

All right, go ahead. Don't be mean to code Kennedy, by the way. No, they're great. I'll come at you. They will. It's a long story. Anyway, so you unlock this box, and then, like, it sees what you take out of it, and it charges it to your account. And so the idea is that they're going to put them in, like, apartment buildings or, like, gyms,

or kind of shared spaces that are relatively secure because this box doesn't look very secure. But there was just a huge controversy today because they called a bodega, and I think bodega means a lot to a lot of people. I called it like vendor with no... Yeah, like vendor with... Yeah, exactly. No Val's vendor. Okay, so you're my resident Silicon Valley,

silliness, reporter. Yes. Tell me about Bodega. The name was a really bad choice. What we learned today is that 80% of a New Yorker's identity is that they're friends with a cat in a convenience store.

If you read Twitter today, man, did you hear about the deep, deep friendships that these rich people have people who work at their bodega. I don't believe any of that. By the way, I think they buy Cheetos there and tell themselves they have a friend who's unlike them

that's not real. Here's the thing. What is real is that technology is displacing jobs and technology has no answer for that and Silicon Valley is extremely callous about that and it's only alternative to jobs seems to be what if

we just have the government write you a check right? So Silicon Valley doesn't have the first thing to do about, it doesn't know the first thing to do about like what is happening because of automation. So when things like Bodega come along with the implication that they're going to get rid of real people's jobs, then I think there is a justified backlash against it. Because it does come across as idiotic. Now the founders of Bodega said in a medium post today, which was inevitable and had 241 claps the last time I learned. Oh my God. They said, not clapping. Because it doesn't count. You have to clap on the website. No one gets paid.

This is real. Stop laughing. Authors do not get paid unless you physically clap on the website. What the author said was essentially that they feel really sorry about the name because they never intended to go head-to-head with actual convenience stores. They just wanted to put vending machines in apartment complexes. And apparently they'd done a bunch of market research that said that, like, immigrants, did not object to this name.

So anyway, the whole thing is a huge mess, but I think if they had to do it over again, they'd pick a different name. Yeah. Also, I think that the fast company headline was like, this Silicon Valley startups wants to deport immigrants with their vending machines. It was like, they didn't, they didn't write that. Whatever. It's not fair for me to ever complain about headlines. An emoji. Yeah, Casey, that's why you're here. Here we go. Let's get off this dark stuff and talk about talking foxes. So, well, animozy. Which animogy are you? Well, as far as I was able to ascertain yesterday, there is no eggplant an emoji. Okay. Which feels like a missed opportunity to me.

You know, my thing is that the an emoji are apparently in the IMessage app store. Is that right? You have to access the app store to use them, or how does that work? Okay, so you have the keyboard. Yeah. You do click on the app store icon. Yeah. The first thing that opens is an emoji.

I see. Then you're another level away. Great. So they're training you to click on that button. That is true. but whether you will ever go to I once hired a private investigator to find the IMessage app store and I'm still

waiting to hear me. Look, I think these things are fun but all of the recent kind of social enhancement to iMessage have felt a little bit either half-hearted or too late to me. How many times if IMessage users

out there in the past day has someone sent you something with lasers, right? Like this stuff is there but I don't think it gets widely used and so I think you might see a few novelty foxes and panda faces in your iMessage but I don't think that this is going to become like the new default way for

teens to communicate. It's a bummer to me that's locked eye message because I hate things that are locked to I message. I'm just watching a GIF. I am smiling at him on his computer right now. I wanted to look at the, I wanted to gaze upon the different emoji options and the GIF was the first thing that came up. So we got to try it though and I will tell you

it is the most fun I've had with the phone in the past six months. It is wildly fun to like talk to your phone and have an emoji literally like beat for beat no lag at all become your face like I I became a little dog yesterday it was very cute sure but if are you going to deny that that was cute I would never deny that that's cute it was very cute but the thing is I've been using Snapchat for four years right and they have lenses that are not actually all that different so I don't deny that the technology is cute. I think some people will have a little bit of fun with it. And it is a novel demonstration

of this technology that they built into this very expensive phone. But I don't know. I just think I message is such an amazing platform for Apple. I would love to see them invest like 10 times more in it because there's actually a lot of research out there that it's really the number one chat app for teens, right? Because like for teens, having iPhone is such a status symbol. And it's where most of their communications are going on. So man, like you could just imagine I message being so much more than it is right now. Yeah, I think the thing about an emoji that gets me is the way they want you to use it is that you're going to record a movie. Yeah. And I don't, like, I don't do that with I message ever. I never send the little audio messages. So the idea that I'm going to respond to

someone instead of like sending the one quick emoji, I'm going to pull up my phone and, like, act out a quiet scene for them. Right. What if you're recording a lady? Do you think you would maybe invest a little time in making a panda face? I will confidently tell you that if I send my wife, a talking poop. I'm literally married to a divorce attorney. I will do this shit for free. So I don't think that's going to happen.

I'll try it. We'll just see what happens. No, I mean, sure. But I think you're right. I think Snapchat is like it's so much farther. And there's a huge incremental upgrade to Snapchat filters. That stuff when I tried out yesterday was also incredible. Okay, but woe is dick? I've watched this video. It looked like

Snapchat filter. What was the difference? So usually when I use Snapchat filters or Instagram filters, which I think a little bit worse. There is a perceptible lag between what you're doing and what the computer is pasting onto your face. None of it is there. It just looks actually like it's applied to your face.

It became the dancing hot dog. I was the dancing hot dog. That's my animoji. Just dancing away. The world burns. Yeah. I mean, that's what great. Look, to the extent that all this is making augmented reality a thing, I think it's really exciting.

You know, something that did not get a lot of attention yesterday at the keynote, but that has been huge, particularly on Twitter, is all of these novel applications of AR kit, right? Like, there are Twitter accounts where you can just see every day novel applications of AR kit, and it's some of the absolute coolest stuff that is being done with the iPhone. So I hope we see a lot more of that, and I hope Apple talks a lot more about that.

So Animoji, like, great use for that, but I think the AR stuff that is going to come out in the next six months is going to have nothing to do with Animoji, and, like, that's going to be the stuff we're talking about. Also, the limited amount of people who are going to have the 10, it's not going to be a huge number of people. It just isn't. But only because of supply constraints.

This is where I differ from you guys. I think that it's the eight that is not going to be a huge hit. And I think that Apple is going to sell every 10 that it makes. Because I think you either want the best iPhone or you want the iPhone that you can best afford, and the eight is neither of those things. So, okay, let's posit that anybody who can spend $750, 800 for an $8 or $8 plus. Or $50 a month.

And if they could, would get the 10 because it's not that much more on an amortized carrier plan. So let's stipulate that that's true. And let's also further stipulate that it seems likely that Apple's not going to be able to make enough of these damn things. Resolves. The Model United Nations shall buy an iPhone 10. So what happens on December 20th when my phone breaks, I need to go buy a phone. I've surveyed the market. I didn't buy a phone in the fall because I'm not an idiot.

it. And I, you know, by fall till after all the phones are announced, that's what I mean. And I go and I discover that if I want to get an iPhone 10, I have to wait until June, right? It's going to, the backlog is that long. I waited six weeks for my AirPods and I, at my AirPods, and I still feel sad about it, but I waited. Do you think that most people are going to do that? Are they going to, quote, unquote, settle for an eight? I think that for so many people, like the current year iPhone, it's a status symbol. It's something they look forward to all year. Like, I absolutely think that people are going to wait.

Particularly those like us who are buying a new phone every year. Let's say there's a two-month wait for the new phone. They'll wait because the phone they have in their pocket is a 7 or a 7-S, and it's fine, right? Like, they only want it because it does some cool stuff. It's going to look cool when they bring it out at parties. I think people are absolutely going to wait for the 10. Yeah, I think the question is, are they going to wait so long that it's next September? It's like real.

If it's true that there's a 12-month wait for the iPhone, 10, everything you guys have said is true. Yeah, I think that's the most interesting problem for them. I hung out, by the way, with a guy named Kunald Dua. Today, who's the editor-in-chief of Gadgett 360, which is the biggest tech site in India. It's actually bigger than the verge, and it's just Indian audiences. And he told me that Indian buyers, on average, buy a new phone every nine months. They cover two phone launches a day.

There's an average of 10 phones launched in India every week. and all the companies have price segments that are like, Samsung has a phone at every $8, which is every $500, like, from zero to the top of the line. And he's like, the reason the iPhone 6S still exists is because it is the most popular phone Apple sells in India because it's the one that fits into that pricing strategy that's new, and what people don't want there is refurbish phones.

So Apple has this, obviously we have a somewhat myopic view of our market, and like there's all of the, if you can afford $750, you can. can afford a thousand, which I am pretty shaky on. I understand it's a big leap. But it's funny how Apple also has to cater to these other huge markets that they are seeing, where they have to show growth. Because if all that happens is the wave of carrier upgrade plans sweeps over America

and everybody gets an iPhone 8, because it's the one that you've been paying on installments for this entire time, they will have zero growth. Right. So they have to find ways to capture new people, which means both going down market, which is not what we generally pay attention to. And it also means they've got to convert a bunch of Android high-end owners over, which means they have to appeal to, like, note owners.

So here's the thing. I don't know if the iPhone 10 appeals to, like, the note owner who's like, what I want is, like, a 400 horsepower engine and a stylus, right? So, like, talk about my app, my appia. Like, you're getting a 10? That's the plan.

Yeah. Neil is going to 10. I'm probably going to 10. Paul is not. I want to hear about this. Yeah. Why not? Cars.

Cars. Yeah, I was been working on this. I was up pretty late last night trying to make a car analogy. I don't know a lot about cars. So here's where I went with it. The iPhone 10 is like a Ferrari, but I just need a Honda.

I just need something where like reliable and affordable and like something that like matches like my actual use case. and I don't, it's not such a precious object in my life that I need the ultra luxury one. So I do like to have a really nice phone and I like it to have a long lasting battery life and be reliable and taking nice pictures and stuff. But it's not the most important object in my life. See, if I'm Apple and I hear this, like this terrifies me because what Paul is saying is the iPhone 8 is a station wagon, right?

And Apple has never been about that. They've always been about creating that sense of like, oh my God, the future has just landed in the present. That was the entire, I mean, that was the thesis of the event yesterday. We're in the Steve Jobs Theater, this is his dream. Literally, I've heard multiple Apple executives saying, we hope he's proud of us, right? Like, they were, like, is the iPhone 10 to you the same as the iPhone?

The answer to me is like, no, it just hasn't actually had screen. Well, here's what I would say about it. The iPhone that I remain the most satisfied with in terms of like where it took me from where I was is the iPhone 4. the iPhone 4, every time you took it out of your pocket, it looked like jewelry. It looked like you were holding this just incredible object, right? And I haven't held the iPhone 10 in my hands yesterday,

but looking at the video that you did, looking at everything else, it looked like jewelry, and I haven't felt that way about the iPhone for a long time. As a piece of hardware, it is absolutely stuck. I think that's going to carry it so much further than the 8 being like, you know, the camera's nice. A lot of people tweeted me, tweeted this to me yesterday when I said,

does anybody have thoughts about the 8? I've only heard about the X today. And like a flood of people tweeted, it's the iPhone 7S. Who here thinks it's the 7S they renamed the 8 to make it sound better? You're good. Joey's got nothing. So it's like a medium feeling that's out there in the world that I think they have to contend with. I think the vast majority of people who do not come to podcasts about surround sound formats

are probably not thinking about. But actually, this leads me to my next question. It's like really what I want to talk to you about, which is what animoji are you? No. So you weren't there, but you are, you watched it, obviously, you paid attention. I felt like the vibe towards Apple and its self-regard yesterday was distinctly different than 10 years ago or last year, even the year before that, where it was seen as somewhat out of touch. Did you get that? Yeah, I mean, they said a couple of things that I would have personally advised them against.

I don't think you can call a corporate retail space a town square. I think that it's, it actually, like, it offends my sensibility, just because there's a lot of things that you can't do in a retail store that you can and should do in a town square, right? I also think there was a lot of talk about Apple as a company and, you know, having, like I saw Steve Jobs introduced the iPad too, and it was very, like the whole event was sort of about the iPad and what it could do for your life, not about Apple and what an incredible company

Apple is, although, of course, Steve Jobs talked about that too. So I do think it was somewhat backward-looking, but I can't fault Apple for that too much because they were, there to inaugurate a new building. That was named after their founder. So, you know, as somebody who has loved Apple products for a really long time, like, I did cut them a lot of slack, like, to a degree that I think some other journalists would say that I was, you know, like, sort of going too soft on them.

But, like, you know, stuff Apple has made has done really amazing things in my life. And so if they want to spend 10 minutes at the top of their, you know, show telling me about, you know, Steve Jobs' view on technology, I'm like, I'm super down for that. Like maybe in ways that are not flattering to me as a journalist, but like I was sort of there for it. You know, but then when they're, when they sort of come around to like, you know, an Apple store is a community center,

like I've been to their flagship store in Union Square, and it's just like lines of people trying to buy AirPods. Yeah, to me the feeling I got was there's so much more attention being paid. And actually, in weird ways we talk about this on the show all the time between what our corporations should do, what they're free to do, and what our government should do, and what our government is free to do.

Does that make any sense? Sure, let's go with it. We've all been drinking. We're talking about that. We do know. We talk about all the time. And Apple seems to be taking the position that it actually will be the greatest force for good in your life.

Right. And the way it will do that is by selling you relatively expensive things. Yeah. Which I think is actually fine for a company like Apple to say because their business is selling expensive things. But where they're not, I think, making the connection that people want, if they were actually going out into cities and spending their war chest of billions of dollars to build a library, and like, this is a town square, it's our gift to you,

but they're not, right? They're like, we're going to capture an obvious return on investment in this space that is our retail space. Right. And I think that distinction is actually quite troublesome, and they haven't quite thought about the messaging of it, because, and I don't mean to say this about this government, although I feel this very deeply in my heart about our current government. our current government is not like doing it. And that is true. I think that would be true whether we had a demographic, but our current government is not doing it.

Sorry. I was listening to another box media podcast, RICOD decode with Kara Swisher, who had Scott Galloway on. I believe it was this week. And he talked about the idea of, you know, what if Apple just used some of those many, millions that it has in reserves to create a free online university? And just sort of like put that out in the world

and anyone could just study any subject that they wanted and Apple subsidize it, right? sort of bring, you know, really like put your money where your mouth is when it comes to being like humanitarian at the intersection of technology and the liberal arts. So I do think that there is a lot more that Apple can do there. I think that, you know, they're talked about themselves as humanitarians. It does get somewhat overwrought. But they do create creative tools that a lot of people in the creative arts do use to make very cool things. And that buys them a certain amount of leeway to do that kind of talk. I think for me, if they're still towing the line of

of toying the line. If they're still following the theme of talking more about Apple as a company and a concept instead of the things we've made and what precisely it will do for you in six months or a year, that's a problem. You just built the most amazing corporate campus

ever made. You built a thing that is insanely beautiful and cool. That does not have child care, but go on. Does not have child care. It's a fact. Very good point. Tim Kope likes to work out,

so it has a 10,000 square foot workout facility. It's your choices, right? You're just going to say, you can have that minute. You can have that introduction to the keynote. You can have the moment playing insanely creepy music in your atrium that we all sat there for, stood there for. You get that. Like, Apple was unashamed about being Apple yesterday. They were not modest.

They were unapologetically Apple. Anapologetically Apple, right? It's fine. They just opened the Steve Jobs Theater. They just, like, invited people over to the giant spaceship they built. They announced the most ambitious iPhone they've done in how many years do you want to say? Several. Yeah.

So yeah, take the moment. But if you do it again, if you're still acting that way in a year, then you're a little full of yourself. Right. And then they'll introduce an incremental upgrade and we'll sit here talking about how it was and, you know, Apple can't innovate anymore. No, I think it's less than that. I think they're so important. right like they broke through the noise of our current political discourse they broke through the noise of whatever people were angry about on Twitter yesterday like they're able to do it with products and I think the big difference and I think about this lot there's a great interview one of the many great interviews uh Walt and Kara did with Steve Jobs at code and I don't know what they were talking about the but jobs said to Walt we're going to make choices for people and if they like it they buy it and if they don't they won't and that's the best we can do, but he never talked about a larger mission, right? He was entirely focused on,

here's how I make choices about what products to make, and here, I'm going to sell them to you for whatever price I think is fair, and hopefully you like it. And I think also, by the way, everyone else is a piece of shit. That's why we loved him. Apple right now keeps talking about their larger responsibility to the world, because they are the most valuable corporation in the world. And I think doing that without the corresponding action is what's a lot. but caused that other reaction we saw yesterday. Yeah. But Paul, I'm actually really curious in your take of this

because we generally disagree on these sorts of things. And I'm very curious what you think about. I don't know how the federal government would be creating like these public spaces. So I'm not actually exactly sure. I do get the, like what you're talking about with a store being like a town square. That bugs me as well.

The idea that a company, to be honest, the thing I love about Apple is that it makes my decisions for me, right? Like, it's like, I've signed up to be an Apple user, so Apple can make all these decisions for me, I'll go along with them, if I have strong opinions about certain things, like pages, I'll use Google Docs or whatever,

but, you know, for the most part, I'll just use the Apple stuff, and it simplifies my life. The only person has an opinion about pages, let alone a strong one. I don't want them to make my political decisions for me. Right. They don't define my religion, my politics, my activism, you know. And so it's fine for a company to go out and do that, but I don't want them to sell me that.

Yeah. You know? And I think that's actually the heart of this troublesome Town Square thing, this podcast got very deep. Everybody take a breath. Okay, we're going to keep going. Does everyone finish taking their notes? There'll be a quiz at the end. No, at the end of it, they're a company, and they have to sell to everyone.

And that means they will file the edges off their harshest opinions in a way that government kind of doesn't. The government takes all the input, they takes your tax dollars, and make a bunch of policy decisions. Like half of you hate them. And that to me is like the difference. And I just wanted, I wanted to bring that up in this show in front of this audience that came here versus around some jokes. By the one choice that Apple is made for you is that you won't have fucking Atmos. It's true. I want to bring it up on the show because we spent so much time talking about their hardware, but so much of yesterday was also laced through with their social ambition and their policy ambition. Like Apple, for example, came out a few weeks ago and

for the first time filed a brief in support of net neutrality. That's great. Largest, most powerful company and technology being like, here's a policy that I personally agree with. Paul doesn't agree with. But they're doing it because they're about to launch video content, right? They hired a bunch of Sony executives to make shows, and if some carriers block those shows, Apple's at a disadvantage. So now they're making policy decisions that obviously serve their interest, I think serve everyone's interests, but they're using that way to do it, but they only did it when it actually began to serve their interest rather than a larger interest. I think it's important to just take a half step back from arguing about notches and whatever and just point out that they talk a huge game, but there is actually a lot of dissent underneath that

that I think is tied into a moment, you know, the EU find Google. There's a lot of talk about antitrust law coming after Google, Facebook, Microsoft, Apple, Amazon. Amazon now owns everything. They actually own this building. Are you sensing the sort of panic in the valley around the tech moment colliding with the, hey, you guys are a little too powerful? Yeah, and I think it has, the writing has maybe been on the wall for a few months, but I think you're just starting to see it crystallize, even within the last few weeks, with the EU and Google,

there is this sense that all of a sudden we don't feel the same way about tech companies that we once did. Now, obviously, kind of the big four or five, Amazon, Google, Apple, except like those, I know I've left out one, but we're doing it live. They're beloved consumer brands, and I don't think the average citizen is mad at them,

and in fact, they're probably the source of national pride, but at the same time, there are real threats. And probably the number one threat is that they are eliminating jobs, right? Like you think of Facebook is one of the biggest companies in the world,

and it has 17,000 employees. So I think of how many employees like Ford or like General Motors had back in the day. So those jobs are going away. There's a sense that they're not coming back. The companies are growing ever larger. So at some point, I think there is a thought

that something has to give. And so I think you're going to see tech companies spend a lot more on lobbying, but maybe you'll even see them making some preemptive moves. Maybe they'll spin out one of their businesses. I think they'll do whatever they can to be the masters of their own destiny. Yeah.

When you think, because you cover all the other companies here in the Valley pretty closely, how do they feel about Apple? And when these moments happen and there's a big new piece of hardware, it's suddenly like Twitter's like we figured out Nazis because we have corners on the screens now. Like how do they think it through? Well, I mean, I think the rank and file employees I get very excited about it. I was actually like chatting with some folks in the audience here before, and they worked for tech companies in Silicon Valley.

and they were all really excited to watch the iPhone event yesterday because they want to know, you know, what is this device that I use like 90 times a day going to look like? So I think at the individual level, they are largely fans of the product. You know, at the corporate level, they will gripe about the same things that everybody gripes about with Apple. You know, like the partnerships can be hard. You know, Apple says no to an awful lot of things.

They can be difficult to work with. But, you know, compare, like, I'll just say personally, I'm far more worried about Facebook's effect on the public sphere than I'm about Apple, right? Because Apple makes the tools and like Facebook is the stuff that we're actually looking at that appears to be warping all of our minds in frightening ways, right? So I think Apple actually will get a pass on a like I think you'll see antitrust come for Amazon and Facebook and Google long before you see it come for Apple. Yeah, I think it's interesting because Apple owns the store. They have in a real way like far more power. I feel like we need to end this on an up note.

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We're going to take some questions from these people. Does that feel right to you? Joey, can you bring us up, buddy? Go nuts. There it is. That's our points. You're like seven for you. Wow, lights.

Wow. Hey, everybody. Oh, there you are. All so beautiful. Look at how beautiful they look. By the way, by the way, I'm really grateful for people that came. Yeah, thank you all so much. It's really nice and validating the beauty.

I see us. I talk to somebody who came here from Singapore. Yeah. And he told me he was actually here to help with Hurricane Harvey Relief, but then he came here. Thank you, sir. I talked to somebody who escaped from Mobile World Congress America, which arguably even more difficult. It's rough. He's right there.

Look, it's quite possible that we've already answered all of your questions because of our detailed and excellent analysis. It's the apple of me. All right. So if you have a question... That's... It's a really terrified. It would be a moment where I was like, yeah, no, we don't want to talk to you.

Goodbye. No, we do want to talk to you. You're great. What do you all think about the iPhone 8 and 8 plus pricing, considering the base models are more expensive in the 7 and 7 plus? Inflation.

Just go with it. Also, gas is more expensive now. It's the 70s. Actually, Lauren was saying this earlier. Like, they have an average selling price problem. They also bump the prices of the iPads. quietly by 50 bucks yesterday. I think it comes down to

if they show relatively flat growth but tons of revenue growth, they'll be okay. They'll be able to make that excuse. I don't know if adding a glassback and a bunch of Chi licensing for wireless charging and costs so much money, but I do think there's a move

to make all the products more premium. It's possible the processor was like a bunch more money. It's bionic now. It's bionic. But, yeah, I will say I'm not super pleased by it. But I mean, you know, the iPhone 7 is also around. They could have dropped the price on that a little more, maybe.

I would pay another 50 bucks for a headphone jack. Yeah. Super would. All right, man. So a hidden feature of that sort of an emoji style thing that they've got going on is actually that dot matrix is used in an affective neuroscience to measure facial expressions and facial emotions. Do you think we're going to enter into a world where Siri starts interacting with us, sort of in our own emotional context? And how long do you think it's going to be before Domino starts paying money to make sure...

You're making a lot of assumptions about Siri. Honestly, I think that'll happen after you're able to use Siri to set a timer on your Mac. It's probably the dream. I'm sure someone else will do it first. All of that also is scary, right? I think to cross that wall where you're... you're not just unlocking it by looking at it, but Apple's saying to you,

now we can read your emotions and adjust the color temperature of the display. That's their best trick. It is, by the way, their best trick. But there's so much of just questions around we're looking at you that they have to answer with unlocking the phone before they can go all the way there. But also, Siri.

There is like a history of research, like I think it's called effective computing. And there is a lot of interesting stuff around, if your devices were more aware of you, like when you're perspiring, or if you're getting mad, or if you're happy or you're sad, or something like that, that there might be, because obviously there's a lot of creepy ways you can go with that. But there's also might be some really interesting ways,

like, hey, you should take a breather. Or, like, you know, there are ways that our devices could help us out by understanding our emotions better and giving us little cues. Or it could just be creepy. I just don't trust them to not be ham-fisted. Yeah. I saw one of the guys. Apple B pops up.

An Apple employee who works on the heart rate monitor, you know, they released, so the watch is the most popular heart rate monitor in the world, they released a feature with a new one, where it will measure your resting heart rate and when it's elevated abnormally, like when you're not working out. And one of the Apple employees was tweeting yesterday,

I worked on this feature, my heart rate gets elevated when I'm on a date and when I'm stressed out. And I was like, yeah, and also when, like, Trump tweets. Like, if you just, like, if you know that, those two pieces of information, like, you should just shut my computer

down. Like, you should shut it, go outside? All right, what's that man? All right, so the iPhone 10 is supposed to be the next decade for what the iPhone should be. Do you think there's enough courage there to really mean that? All right, Dr. Samsung. I'm on to you. Kevin Samsung is here. Actually, that's my whole answer. I can address this. The idea that the iPhone 10 has a bunch of like new fundamental like concepts of the way a phone should work doesn't ring true to me in the way that the original iPhone original and then later on a couple iterations into Android you know well-OS even Windows phone all had brand new ideas of this is the way a phone should work and this is how you're going to interact with this device and even though there's like

a couple new ways to swipe around and do whatever And there's a bunch of new AR stuff. I think that a lot of that stuff feels more like experimental and trying it out rather than like a systematized thought process of this is the way that phones are going to work from now on. So yes, there are there are surely things in the iPhone 10 that are indicators of what the next, you know, 10 years of the iPhone going to look like. But there's not a grand new big idea there. It is fundamentally iterative.

And I know that tech reviewers and tech writers use the word, iterative too often and it kind of doesn't mean as much as it used to. But they've introduced a few new concepts, but I don't think they've introduced a brand new foundation. So, yes, screens are going to look like that from now on. That's just the default now. Phones are going to have cool AR stuff from now on. That's just the default now. But that doesn't mean that it's changed everything.

So my answer is only slightly different. And the first iPhone was this absolute force of convergence. So it ate your MP3 player. ate your camera, it ate, I don't know, taxi dispatch services, like, it just ate everything in its wake, right? And it was able to do that in a way that literally no other product before it was able to do. You can't do that again, so like you're kind of like limited in scope. But I do think that front camera stack, that is the beginning of something really, really important, right? It's, I think we put this in the hands on yesterday. The front camera on the 10 is way more important than the back

camera. And that, I think, ushers in another set of uses for the phone that we kind of don't understand that could lead it to once again disrupting taxi services. Uber knows you're pissed off. Something interesting about the portrait lighting. Yeah. It was something I was trying to like come up with like, what's another photographic technique that could be added as a technology? And I didn't think of lighting, but Apple thought of lighting and did a really cool technology. And like if you combine that with like that front sensor, like if you think of where the phone is eventually going, it's something that you hold out and it has a perfect 3D photo realistic map of everything around you. And then you can do things based on all of that information that's now on your phone. You could make a video game out of it and explore it or you could get contextual information in AR or you could Photoshop it like crazy and relight it and change everybody's faces.

Yeah, I don't think we know, but if it comes from anywhere, I think it's that. Joey. What's up? Everybody give a hand for Joey. He had to deal with me. I made a lot of angry faces of Joey because he was literally the only person I could see. All right. So you guys have touched on this whole show in a few episodes back, but Apple's obviously

in a kind of state of flux right now. We saw Apple as a company where they sold the best product at the highest price point for a long time. Now they're about to sell five different models of the iPhone, eight if you count the pluses. What does this mean for the next? next five, ten years of Apple, are they going to sell a $200,100 iPhone? What is their future in terms of growth? Are we looking at the best phone forever? Are we really trying to get the entire world to buy an iPhone? Well, if I knew that, I would work in a circle. I will say when I was writing my car piece, I got a feeling that it wasn't, I wasn't mad at Apple. I was kind of celebrating

them. Like, I like, you have, you made a good enough phone. And like, you know, I would love that, like, these specs. Someone tweeted this at me, like, put these new specs in, like, the SE. Like, Apple is definitely in a position where they have the good enough, like the camera, good enough, screen, good enough, software, good enough. You know, they can make smaller, cheaper phones that are good enough. And that's, like, really exciting that, you know, this technology can keep on going down the price. I have no idea where to go on the high end. And, you know, they can make smaller, at all. Yeah, I think to me that that future of Apple is one a lot of people talk about and care about. The one that is always the most important, one Casey was discussing earlier, is what Apple has historically done is democratized tools

of creation. And so if you can get all of that in a cheaper phone, now you've got kids who are like, I'm going to shoot a 4K video, and like, now we have vloggers. So I guess that was a mistake. Oh. There's like 10 vloggers.

No, it's like, We have Instagram influencers. Can we agree that that is a mistake? No. Guess not. Okay. You know what I mean? But that's like all of that,

jokes aside, all of that is super exciting, right? Like they have created an entirely new class of creators that have in turn created an entirely new world of like business and commerce and culture. That's like Apple's move. Like I think if they continue to live there, the business stuff will actually sort itself out. But the question of should they do?

just have a four product matrix. I think it's like long gone. Like they're too big for that. When they were doing that project, they were 90 days away from bankruptcy and like 10 people bought Macs and I was three of them. I also think that the question of will the iPhone become the best-selling phone on the planet is kind of irrelevant. I don't think Apple even cares. They want to make the tools for creators and they want to make a ton of money and they don't have to, you know, beat Android to do that. Yeah. Over here. We can probably do two, three. Yeah, we're running out. time. Hello.

Yeah. I think they'll make an iPhone SE as the iPhone 10. And also did 789? Ooh. Security. Goodbye, everybody. That was a rich cast. I don't think I was going to.

They might make another one, but it's going to be one of those things were like every few years like, oh yeah, we forgot. We got to make a small one again. And then they'll slightly update it. Yeah. I think they were surprised how many people bought the SE. So they're going to keep all update it one more time. even they are like, yeah, we make it.

People like that size. But the whole goal of the 10 is to make it smaller. So they can probably make a bigger screen in a smaller size, and they might just... So when you were seeing the iPhone 10, not iPhone X, I had to correct myself there, the iPhone 10 yesterday, did you see anybody, did you see touch, rather face ID, fail?

In particular, I'm concerned because I wear glasses all the time, and I have Snapchat filters just straight up, not work on me. And also, I'm of East Asian descent, and I often have cameras tell me, did you blink? So is this like, did you see this at all? I failed for Dieter a couple of times, right, you were saying? Yeah, I was wearing glasses. But it was also, like, I didn't know what I was doing and people were getting jostled and whatever. You were holding it wrong? We're going to have to review the phone, yeah? We have to read the phone. We don't know. Yeah, but like, literally, Federative East first demo failed. Yep. So like, you know,

like we're gonna all learn how to use it in the same way that we all learned how to use such ID and we'll review it and we'll find out yeah all right we'll do one more so back to the monopoly stuff why do you think that tech's getting so much more attention than like Lockheed or like the ag tech companies like the pharmaceutical companies that are much bigger and much more pervasive just more behind the scenes I answer really a good question I've seen a lot of people talk about it recently I think part of it's related to what Casey was talking about those companies still employ a lot of people and they also price their products right so like the classic antitrust model, which is like the Chicago school and I went to the University of Chicago.

So it's really great and we should stick with it. Yeah, but they screwed up by a concept of monopoly. No, but it's a great school and you should all go there. So the classic model is about price, right? So the way that you measure the effect of monopoly is like if consumer prices go up, because now you know there's not pricing pressure in the market. No, it's like epipin? The argument is about that, right?

So you can measure Lockheed's price. You can do all this stuff with their prices. All of these other companies give their stuff away for free, generally. Or they provide an inordinate amount of value for a small amount of money. So, like, prime, there's no competitor at a prime to measure its price against. I think what is happening is, at least in my opinion, the longest time, the government, regulators, lawyers, they were not aware of how tech companies worked. But what happened was a lot of nerds went to college and became lawyers.

So they're like really aware of how these companies work and they're looking at it and they're saying this is a model that I was trained in We can never ever make it apply to Google We just can't so we need some other model that explains Google's market power and that is actually like to me that That's the engine that's turning all of the interest and the interest is turning into we should do something No one knows what to do But I think the amount of attention that you're seeing is a lot of very smart people who are intimately familiar with tech products and as familiar as anybody in this room are saying, hey, wait a minute, right now our model does not allow the government to say anything about what they're doing, and that is probably not the right place to go. And also, Google as a search company does not have a competitor for us to even think about. And if we're in the absence of a competitor, the government should probably think about that in some way. Now, do I think they should regulate Google? Like, no, right? Like, probably not. Like, Google makes a lot of products. Google feels like it has a lot of competitors. and they give their shit away for free.

So, like, I was trained in that school. I don't think that that's the first place we should go. I think the first place we should go is coming on Comcast. But that's another show. Tune in next time. Are we done? So now we have to do the wrap-up. You were, like, trying to say something, and I kept interrupting here.

I was just going to say that the Chicago school's interpretation of how Monopoly's work based on price is fundamentally flawed, and we should go back to, like, was a Veltian version. I think monopolies are a myth. It's a great morgue. Anyway. The old trust buster, Dieter Bone, is here, everybody. Watch out, Carnegie.

We're coming for you. Let's re-wrap at the show? What? Yeah, I think it's... Do you want to threaten Andrew Carnegie some more? No. I hate you, John Rockefeller. By the way, John Rockefeller founded the University of Chicago.

You can understand why his school was opposed to monopoly regulation. Our whole plan to end on an upnote just totally destroyed. I feel like I learned. Who doesn't love a good John Rockefeller story? Can anybody just raise a hand you didn't know that there's this whole like kerfuffle about like let's sue all the tech companies? Because like...

That's a kerfuffle. I wasn't aware, I'm sorry. Fur fuffle. Yeah, I'm pretty. Real talking fox situation. Yeah, I guess. I want to ask this question. Here's how we're going to end up note.

Make some noise you're going to buy an iPhone 10. Makes some noise you're going to buy an iPhone 8. Okay, eight plus. Thank you. Dead silent for 8 plus. I'm so right about this. I think that's like the real noise. Anyway, Casey called it.

Casey called it. Well, at least for these nerds. Anyway, here's what I'll say. I love all of you so much for coming. It is absolutely wild to us. This conversation, I think, for all of us, was, like, when I was growing up, there was no one to have this conversation with in Racine, Wisconsin. And now, like, I get to do with people that I love very much.

And all of you came to see us, and that just, like, makes my heart explode with joy. So thank you so. So much are coming. I have to plug some other podcasts. There's only one Verge podcast at this moment. This one, the best one. No other podcasts exists in the world. But Casey is going to start a show soon.

He keeps promising me. Stay tuned. A lot of exciting things coming later. It's here. You know, usually on the show like Dieter or Paul will tell me an idea they have. I'm like, you have to write that story now. Now you've told the people you're starting a podcast. So we're raising the bar for the live show.

That's what I like. Casey's going to do one. Our two great reporters, Ashley Carman and Caitlin Tiffany, have a new show that's coming soon. I can't give you a date yet called Why'd You Push That Button, which I'm really excited about. So look around for that. Lauren, who is on stage with us, has an amazing show called Too Embarrass to Ask, which all of you should listen to. Lauren, who's your guest this week? Yeah, Dan.

Everyone loves Dan. So Dan was also the Apple event, so they're going to be presumably talking about Apple. So you should listen to Lauren's show, which is wonderful. She does what Kara Swisher herself does a re-code decode, and Peter Cofka does. Reco Media, which if you are a media nerd, which I suspect many of you are, you should absolutely listen to you. Oh, Ezra Klein has the Ezra Klein interview show. He interviewed Hillary Clinton.

Who's he? Just the guy. No, it's fine. There's all kinds of other great Vox podcasts, including some D to Ezra. He's fine. We're actually friends. The fact that I'm starting a feud with Ezra on this show. I was fully supporting.

I guarantee you he does not know about and does not care about is my favorite thing right now. Also, we're friends, so like, whatever. The death to Ezra. You know what you are? Better than Ezra. Oh, God. That's our show. Thank you all so much for coming.

Rock and roll. Pull? Paul.