The Vergecast - Epic v. Apple judge rules that Apple must allow other forms of in-app purchases

Episode Date: September 11, 2021

In an emergency Vergecast, The Verge's Nilay Patel, Dieter Bohn, Adi Robertson, and Russell Brandom discuss the ruling today in the Epic v. Apple trial. Further reading: Apple must allow other forms ...of in-app purchases, rules judge in Epic v. Apple Epic v. Apple judge rules Fortnite’s Peely can appear naked in court Epic will appeal the Epic v. Apple decision Will Fortnite return to iOS? Probably not any time soon The future of the App Store depends on the difference between a ‘button’ and an ‘external link’ The Apple App Store: A brief history of major policy changes  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript
Discussion (0)
Starting point is 00:00:04 Hello and welcome to an emergency verge cast, the flagship podcast of emergencies. I wasn't prepared today. It's an emergency verge cast. I thought today was going to be pretty easy. I had a whole list of things to do on this Friday. But instead, the judge in the Epic versus Apple case issued a ruling, issued an injunction against Apple. A lot going on. I'm joined as always by Deeter Bone. Hey, Deeter. Hey, Deeter. Hey, how's it going, everybody? And then to talk about this case, we have to bring in Addie Robertson. Hi. And Russell Brandum. Hi. I forgot to say my name is Neerbone. lie. But honestly, if you're listening to this and you don't, you don't recognize this group of people, I don't know what you're doing. Anyhow, huge news. The Epic versus Apple trial went on. Addy covered a bunch of it. We covered it very in depth. It had twists and turns. It had a lengthy digression into what the definition of the game is. We knew this ruling was coming very soon. It's funny because there's an Apple event on Tuesday. Yep. But Friday morning, the ruling doesn't hit
Starting point is 00:00:59 first. An injunction against Apple hits first. The injunction says Apple. Apple can't prohibit developers from linking to other kinds of payment systems and other stuff. We'll get into it. But that's big news on its face. Then there's a ruling. I would say the ruling is not so great for Epic. Epic lost a bunch. Adi, explain the shape of the ruling to people.
Starting point is 00:01:22 So at the very highest level, the ruling is ruling both on Epic's claims against Apple, which are antitrust-related, and then counterclaims that Apple made against Epic. which were mostly breach of contract related. So the really big thing that Epic's been arguing is that the iOS ecosystem itself is an unlawful monopoly, just sort of by existing in the state it does. And that claim failed. There was the idea that iOS locking down app distribution, not allowing third-party stores or not allowing side-loading, was a thing that Apple was doing to lockout competition and was violating antitrust laws.
Starting point is 00:02:04 was that also failed. Then related, there is an argument that Apple had been doing, had been sort of self-preferencing its own apps and creating a bunch of sort of pretexts to kick apps out of the app store, but also not illegal or not convincingly breaking antitrust law. There is Apple, the idea that Apple is illegally tying in-app purchases, which were the thing like V-Bucks, the sort of central issue in the case to the rest of the app store and that they should have let people use and sell in-app purchases as a sort of completely separate product that also failed. Then there was Epic's Win, which is anti-steering rules, which are basically if you are offering a cheaper option, like a cheaper way to buy things somewhere else, like you can let people
Starting point is 00:02:59 buy in-app purchases through your own site, Apple can. not stop you from telling your customers that those options exist or from putting a button or a link. Nilei has a piece about whether button or link, why that matters. But Apple can't prevent you from putting a link in that sends people out to that option. So that's one of the things that it did seem like the judge was the most sympathetic to during the trial, and it's not super surprising that that was a ruling. And then the final thing is also not great for Epic. The judge ruled that the breach of contract actually, yes, it illegally breached its contract with Apple when it violated its rules and got kicked off the store.
Starting point is 00:03:45 Epic's saying that while the contract was unconscionable, the contract was violating the law, those claims all mostly got thrown out. So Epic is on the hook for money. How much money? 30% of $12.1 million, which there are more digits, but I don't want to borrow our listeners, which sort of gets you from when they put in the new system to October. And then anything that happened after November, we don't even know how much that is. But it's like millions of dollars, probably more than four is a good estimate. And that basically is if you were doing it the way that Apple wanted, that's the money you would have paid to Apple. It's actually, it's weird because like this is a period of time when Fortnite had been kicked off the app store. So like realistically, had it still been on the app store, they probably would have made more money? I mean, I have to assume. But this was like people who after it had been kicked out were still using the version that Epic deployed that had the other payment system in it.
Starting point is 00:04:51 So the judge is like, you did this hot fix, you installed the other payment system, you got off the the store, but there are still copies of Fortnite out there. People are paying you directly. And for this period of time, you, Apple, their cut, because this contract was not illegal. Yeah. I think I understand that. Okay. And it's sort of corollary to that is that the judge is not saying that Apple has to let Epic account back on the store. Yeah. And we should get into that because there's quite a lot there to unpack. But let's start with what happened instead of what didn't happen. What didn't happen was, you know, the judge didn't find that Apple was a monopoly. There was a definition of the relevant market we can talk about. But one very important thing did
Starting point is 00:05:31 happen, which the judge issued this injunction and said, Apple is behaving anti-competitively. She hates this anti-steering rule. If you recall, the last day of the trial, Tim Cook was on the stand, and the judge just went after him about this anti-steering stuff. It was not great for Apple. We kind of saw that she hated the anti-steering provision from the beginning. That's the rule. It's Apple developer rule 3.1.1 that says you cannot have buttons or links or calls to action in your app or metadata. But it's like app descriptions and whatnot that tell people that other purchase mechanisms are available. So if you, until recently, if you were Netflix, you could not even have like a line of texting, sign up for Netflix on the web.
Starting point is 00:06:18 If you were Amazon, you couldn't say you can buy Kindle books on the web. Like all that was prohibited. As of what, like a week and a half ago, Apple said that they would allow a link because of the ruling with the Japan Fair Trade Commission. And then now there's this, which is much more. Right. So very specifically what happened here, the judge used the language from App Store Rule 3.1.1, like the specific set of words. And she said, Apple, its officers, they're all enjoined and prevented from prohibiting developers from having buttons, external links in apps or their metadata. that direct customers to other purchase options in addition to the App Store.
Starting point is 00:06:56 I'll just read the relevant thing. Apple is, quote, permanently restrained and enjoined from prohibiting developers from including in their apps, their metadata buttons, external links, or other calls to action that direct customers to purchasing mechanisms. In addition to in-app purchasing and communicating with customers through points of contact obtained voluntarily from customers through account registration within the app. So this is a lot to unpack. Yeah. But fundamentally, it undoes a thing that many people are mad at. I don't know that this is the win that Epic wanted. Epic wanted a lot of things and they lost a lot of, they lost in all those claims. But for the average developer who's just like, let people sign up on my store and then use this app, this solves that, that appears to solve that problem. Now, everything's going to get appealed and so on and so forth. But she didn't like this rule. She wrote in her or in her ruling. I'm just getting rid of it.
Starting point is 00:07:54 Like explicitly, it was like, I'm just going to cross out the offending rule. And that will introduce some price competition and more information into the app store for customers. One big question for me, and this might be getting ahead of ourselves a little bit, is you just said that for the average developer that wants, you know, et cetera, et cetera, you know, purchase on my store. I don't think the average developer has their own store. The average developer, like, it's a lot of work, right? A bunch of people do, a bunch of big companies have got their own ways to subscribe or pay them, you know, directly, et cetera. But to me, like, the big question here is if this injunction stays and it doesn't get kicked out an appeal and whatever, like, who are going to be the winners? It's the people that make a ton of money through some sort of purchase mechanism.
Starting point is 00:08:34 And now they're going to try and get it without the cut. We can have a conversation about where the money actually is and what the money is actually about in the app store and Apple services. And to me, this is like, this is a big win for people that make money off of Wales who spend a lot of money on games. And I'm not sure what it means for the, you know, quote unquote, average developer. Well, so I'm thinking of your base camps. You remember a huge abstracts controversy. Yeah. Was base camp in the new email service hay. And Apple demanded in-app purchases, 30 percent. It went back and forth. They've already said they're making a new version of hay right now. Yeah, of course they have. Yeah. We should at some point talk about the fact that
Starting point is 00:09:10 about offering in-app purchases at all, because that is actually a separate issue that the judge was much less sympathetic toward. What do you mean? So the issue with hay from what I remember was that They wanted to not put in-app purchases in at all, right? Well, it changed over time. So first they put out the app, and Apple said to even put this app on the store, we are requiring you to have in-app purchases when people sign up. And the base-cant folks said, no. I mean, David Hannah-Mauer-Hanson was on this show talking about it.
Starting point is 00:09:40 The base-cant folks said, no, we don't want to pay you that money. People can sign up on our website. There was a back-and-forth. Apple sort of caved in some way. They said they can be both. this is true of Netflix, for example, it's true of the Kindle app. You can buy things elsewhere and you can show up and you can have the app in the store, but you are not allowed to like tell people in that app that you can pay for things elsewhere.
Starting point is 00:10:05 And this was like the root of that controversy. So now you can definitely tell people you can sign up elsewhere. That much is clear, assuming that Apple doesn't appeal and get to stay on this injunction and all that. But that much is clear from this order. I'm not the in-app purchase, like, in general, like, stuff you buy in Fortnite, a little less clear, but, like, the plain text of the rules, they cannot prohibit you from telling your customers that you have another payment mechanism. Yeah, so I do think one of the interesting things about, like, the uncertainty created by this is there's this balancing act, right, of, like, if you're able to sidestep apples cut, then you get an extra 30%, right? Like, that part is clear. And then there's this question of how, one way or another, Apple's in-app payment system is probably going to end up being easier because it's Apple and there's like 10 different kinds of home field advantage.
Starting point is 00:11:04 But how much extra friction is it going to be to point people outside the store? and if it's way less than 30% of the money that you're losing to friction, then the whole economics of the model start to shift. That's like a lot of things have to happen for that to be true, but it kind of is on the table now, which I think is why when I saw the injunction, I was like this, like that's why it seems like a big deal, because while they didn't just say this is a monopoly, you can't do it,
Starting point is 00:11:40 Tim Cook has to go right to jail, they did sort of start to cut away at the foundations of it in a way that makes, like, one of the central elements of the modern tech landscape seem really uncertain. Adi, what did you mean by the difference between in-app purchases? So there are sort of three separate issues. If you're, say, like, you're making an app and you sell a nice digital hat or, like, some kind of in-app purchase. And you have three sort of ways that you could go to make people pay for it. One of them, you use Apple's payment method and you just route through it purely. Two,
Starting point is 00:12:22 you use Apple's payment method, but you can also, like, send people to your website and tell them to buy our hats elsewhere. And then three, you don't use Apple's in-app purchase method. You force them. You say, look, you can log into our app on iOS and use this thing, but you have to buy it somewhere else. You cannot use the in-app purchasing system. We will not consent to paying the Apple tax whatsoever. My sense of the reading is the third one is not going to happen. Like, Apple will still be allowed to demand that in-app purchases be an option, but I could be wrong. Yes. No, that's what I'm, that is what I was getting to is that the judge is very strongly against anti-steering rules and very strongly in favor of Apple being able to make you,
Starting point is 00:13:08 you make in-app purchasing an option? There's a whole section of the opinion that's about how Epic had been trying to push for allowing third-party payment options, like right inside the app, as opposed to routing you through a web browser or whatever. And the opinion is just very, very negative on them, on the idea that you should sort of cut Apple out of the equation altogether. That it basically, it says, look, if you're playing in Apple's garden, Apple is entitled to the money that it would make offering these sort of in-app purchases.
Starting point is 00:13:41 You cannot just split them off and say, yeah, well, I want to route through Stripe and pay less. You have to use the, you have to offer the purchasing system as an option. But you can also have your own alternative that's not using any part of Apple's in-app purchasing system, and Apple can't stop you from telling people that you're doing that. Yeah. And this, to me, comes to the most Vergecast part of this entire opinion, which is the difference between buttons and links. Plus arguing about commas if we really want to.
Starting point is 00:14:09 Plus arguing about commas. So the injunction takes the language from Apple's rules. And a thing that has poisoned all of our brains about modern computing is that Apple writes its rules and Apple selectively enforces its rules and there's no precedent and it really comes down to whatever Phil Schiller thinks that day. So we have long lived in the shadow of these rules that mean whatever Apple wants them to. So you read the injunction and it's Apple's language and you're like, well, then Apple will find a way to get around it. Yep.
Starting point is 00:14:42 It's like the instinctive, reflexive reaction to this. And the thing that like really occurred to me was, wait, this isn't Apple's rule anymore. It's the same words, but now it's the court's rule. This is the judge's rule. She took the language and she wants to cross out that rule, like specifically says, I get rid of the offending provision. And she wants a narrow remedy. This is to Addie's point about, you know, she thinks she doesn't want to change the app store monetization model.
Starting point is 00:15:11 She doesn't want to get, she thinks these are both big, rich companies that are acting like children. It's like very obvious through this entire ruling that she doesn't like them. And she thinks they're playing around. But she's like, this part, I can see it right here, how anti-competitive this is. She refers to it over and over again is an incipient antitrust violation. It's not there yet, but it's growing into one. Yeah, I think the thing that really gets, that makes her specifically angry at anti-steering is that there are these financial systems already in place, and all Apple is doing is saying
Starting point is 00:15:44 you can't make consumers aware of their options. Yeah, and she finds that very bad. And she, if you're the person who's tweeted us about the analogies to Walmart and Target, like, she thinks that analogy is stupid. She's like, Apple has constructed a black box of information and consumer. rumors don't know it like she's mad about it but the thing she did to like execute her anger is she took apple's language and she just changed it from you cannot to apple is prohibited from saying you cannot right like just mechanically that's what's happening on the page we're also used to
Starting point is 00:16:19 apple interpreting its rules any way it's wants and now that it's the court's rule the court gets to interpret that rule however it wants and courts are like they're pretty organized in how they interpret their own rules. Like, that's what precedent is. And, like, originalism is, like, a thing. Like, there's a, like, law students are taught how to read this stuff. So if you read it, it says you can have a button, an external link, or another call to action, that directs customers to payment mechanisms in addition to in-app purchases.
Starting point is 00:16:56 One of the, like, cardinal rules of construction is, is that if you specify two things, everyone assume, you have to assume that there's a reason, that they're different. That there are actually two distinct things there. Yeah, like when the Supreme Court, like,
Starting point is 00:17:12 interprets Congress, right? Like, their favorite trick is like, Congress in its infinite wisdom, obviously had two reek things here for a reason. And it's like 99% of time it's a dunk, but it's also like the cardinal rule of construction. So now you got two things. You have a button and you have an external link.
Starting point is 00:17:32 Yeah. And what you're asking, Nelai, is why did the injunction push that button? Yeah. Well, it's just like, you know, when I say it's like the most verge cast thing in the world, it's like, what is the difference between a button? Like, the thrilling sequel to What is a Game is here, everyone. It drops on Disney Plus in just a week. To me, when you say a button that directs you to a payment mechanism,
Starting point is 00:18:00 What you are describing is the checkout button. You can put all your Fortnite hats in the cart, and you can go to buy it, and you can either in-app purchase with Apple, or you can press a button that takes you to a payment mechanism. That's a checkout button, and that is in the app. And so now you can find a way, just from the plain text of this, to put in-at purchases that aren't Apple's in-app purchases in-app purchases in-your-app. Wait, how do you interpret in-app purchasing? You've got to have both buttons. It seems like what they're saying is you're allowed to direct people to purchasing mechanisms if those purchasing mechanisms are not in-app purchases.
Starting point is 00:18:41 And yes, that is ill-defined, but that is another thing. It seems like the court could argue over. It doesn't specify whether it's in the app or not. And so, like, I'm the brainworm, right? And when Neil was like saying, oh, here it is. I'm like, but no, Apple gets to decide. And so they could decide that, yes, you have to have a button that directs you to a purchasing mechanism. but there's nothing that requires that purchasing mechanism to be in the app.
Starting point is 00:19:02 They could be a button that takes you to Safari and he's like, well, that's a link. That's an external link. So, but what if it's just like the way it looks? Like, it looks like a button, but it still takes you to Safari. Is that a button? Or is that a button? Still. Or it pops a web view. Or pops a web view.
Starting point is 00:19:18 Yeah. Like, there's, there's an inherent and murkiness to this that maybe Epic isn't going to chase down or whatever, but there's a lot of app developers out there. And there's a lot of game developers out there who are like, I can get my 30%. And they are all going to try. And the thing that is going to happen is Apple can make a rule. You know, like kind of the sense I'm getting is Apple's like,
Starting point is 00:19:45 okay, cross up this rule. We'll just make a new rule. But if you feel like Apple has violated this somehow, you get to complain. You get to file a motion to the judge. And the judge is the one who will enforce that. it and potentially levy sanctions or remedies or whatever against Apple. So there's, for the first time ever, this one corner of the App Store is no longer under Apple's
Starting point is 00:20:07 control in terms of interpreting this rule. It's kicked out to the other process, the American judicial system, which is hilarious because the App Store has never been kicked out to that process before. It's also worth noting that this applies that Google also has, it much more recently put in anti-steering rules. And it seems like almost all the same logic would apply to Google. Yeah, I mean, I think that case is going to break much worse for Google. Oh, the other parts can also break worse for it.
Starting point is 00:20:36 But specifically, if you're mad about anti-steering and you're a developer and you want to sue Apple, you can probably levy a lot of the same reasoning against Google. And I'm curious what Google is going to do with those revisions now. Well, and Google was planning on imminently, like, cracking down on some of that stuff on developers really soon. and now who knows what they're going to do, that would be a bad look. Yeah. So that's like the thing that happened. And I think this is the, to me, here's the big ambiguity that's resulted out of it.
Starting point is 00:21:07 Now, I think we all know that Apple is going to appeal this, try to get a stay on this injunction. They've already walked it back for reader apps because the JFTC settlement. They're allowed to have one link. That's the whole settlement. Like a five-year investigation from the government of Japan. And Apple's like, we'll give you. one link. So, like, it's already breaking in that way. Let's talk about the places where Apple won. So, Adi, they, they won all of the claims against Epic, but kind of the first place where the judge
Starting point is 00:21:38 diverged was defining the market that you could say that Apple was being a monopoly in, right? Yeah. So basically, she says Apple, both sides are wrong. Apple is less wrong. So Epic has been trying to define this, like, market that Apple has a monopoly on as, really sort of broadly computing apps, and Apple's been trying to define it as fairly broadly games. And the judge says, no, the thing that we have to consider whether Apple has a monopoly in is mobile games specifically. It's like mobile gaming as an ecosystem.
Starting point is 00:22:14 Digital mobile gaming transactions is the market that is specifically defined here. Not all of iOS apps, not all of gaming, not what is a game. but digital mobile gaming transactions is the market that she went with, which neither one of Apple or Epic wanted. They wanted their own definition. And just to be clear, the injunction, this is separate from the injunction. The injunction doesn't say just game developers. The injunction says developers in general. Right, right.
Starting point is 00:22:41 One of the interesting things about this is, and I think this is, so this is the first big, like, tech antitrust case that we've seen. And, like, I think what you see from this is it's really, really hard. to define a market in which one of these companies is a monopoly, right? Whether it's Amazon or Google or Facebook, I mean, we're going to have all these conversations. But it's a lot easier to just say, this specific thing you're doing is illegal and here's a court order saying you can't do it anymore. Yes. And like, I think if you're quite, if the question is like, what do we do about Facebook? Like, how do we define personal social networking services? It's like, no, just say Facebook. you're doing this bad thing, don't stop. You have to stop. I mean, I do think from like the,
Starting point is 00:23:32 we are all armchair antitrust experts here, welcome to Vergecast. But like a very instructive piece of this is, you know, the spin from both sides is about how you're going to define the market when you go into a case like this. And in this case, the judge was like, now I'm going to define my own. And then she kind of ended with, and because of, I defined my own, I didn't see enough evidence at trial to say Apple's monopoly in this market that I defined later and didn't tell them about. And it's like, well, that sucks for them. Right? Like, she's very much like there wasn't enough. At one point, she says it's not, it wouldn't be impossible for Epic to prove this case, but I just didn't see enough evidence in this market.
Starting point is 00:24:13 And it's like, well, you didn't, did you tell them? She didn't go through. Like, the thing I did like about this ruling is that she basically went through every argument, even if she thought that the other argument before it had been disproven. So you will actually find pretty much anything that came up in trial she opined about. She hated all their expert witnesses, by the way. Just thought they were, they chose poorly in one instance. Can you briefly just mention the dunk on the expert witness that brought up Windows mobile? Oh, yeah. During the argument about like whether there was enough competition in mobile markets, there was an Apple expert who had done survey and that survey included was asking people what devices they were using and a significant
Starting point is 00:25:01 number of these people reported that they were using a Windows phone. Windows has not made phones for nigh on a decade. She says it has a zero percent market share. She notes. Not a great thing for the judge to be saying about your expert witnesses. So there are many dunks throughout this. I would say it's true. Apple won a long, like Epic asked for a lot of things, and Apple won most of those things. Like, Russell, I think you were looking at a list earlier. Yeah, yeah. Well, so there was sort of, I mean, this is basically the charges Addy went through at the beginning of, okay, are we going to allow, you know, is it illegal for Apple to set the 30% commission rate? That's, no, that's legal. Apple can set all these rules. One of the interesting ones is, You know, I mean, Epic really wanted to challenge Apple's ability to sort of be the sole source of software for the iPhone, right? I mean, that's kind of the dream. And that didn't happen, right?
Starting point is 00:26:08 In app, like, there's this entire class of sort of app stores within an app. And there's a version of this where Apple, where Epic sort of brings in brilliant and convincing sort of expert witnesses, and it ends with a huge defeat for Apple, and suddenly you can have your mini-game store app on the iPhone. That did not happen. Like, this does not change the math for that category of apps. This doesn't open up the Epic Game Store or Steam or XCloud or Stadia or anything. Yeah, yeah, which, I mean, is significant.
Starting point is 00:26:45 I think it's, in part, part of the reason we're like, there's like, there's like, you. this split between people who were like, Apple got everything they wanted. I think I had sort of discounted a lot of the claims Epic made up front because there were so many of them and they were so far reaching that I just wasn't really expecting them to win on most of this. And so when they didn't, it's like, well, yeah, of course. So what's interesting to me here is Epic didn't win. judges are not, say for the Supreme Court, judges do not love just, like, creating new laws, right? And so she knows that there are bills in Congress. Most of the reaction in this case, regardless of what side of the aisle you're on, is like, well, you should pass my bill.
Starting point is 00:27:35 Yeah. Right. Like, she's aware of the broader context. She makes reference in this case several times the fact that there are other cases, huge cases against the app store. At one point, she's like, Epic has no interest in those cases. they just like did this sneaky thing and they ran to court and they never explained why they did that. And she's like not happy about that. But she found this narrow thing.
Starting point is 00:27:56 But to Addie's point, along the way, she took seriously all of the arguments. And then just throughout this ruling, issues just brutal evisceration of Apple's arguments again and again and again and again. And that to me is like, you know, it might be hard to prove that you're violating the antitrust law and we need to like remake society. around your dominance. But there's nothing stopping the judge from being like, yeah, you kind of suck, though. I'll just read a couple of them. Nothing other than legal action seems to motivate Apple to reconsider pricing and reduce rates. There's just like there's no competition here.
Starting point is 00:28:35 You're not even fooling me. It takes this. Apple started with a proposition to 30%. That proposition revealed itself to be incredibly profitable, and there appears to be no market forces to test the proposition or motivate. a change. It is impossible to say that Apple's 30% commission reflects the fair market value of its services. I'm reading these sentences where the judge is just utterly unconvinced that Apple is providing any value in exchange for this 30%. And she is utterly unconvinced that there's any
Starting point is 00:29:05 competition for this rate at all. And I'm thinking about, well, Apple's facing more court fights, right? It has a Supreme Court fight, a class action with app developers. It has building in Congress, it has the EU, the ever-looming threat of the EU regulation, ineffective EU regulation is always there for you. These findings are kind of like devastating from this judge in that context, right? The aura of the app store and how good it is and how worth it is, is kind of just like pulled down by the judge saying Apple's slow innovation stems from its low investment in the app store. Sean Hollister wrote a piece for us last week about what Apple could do to fix the app store.
Starting point is 00:29:48 And it's like number one thing was hire more reviewers. There are only 500 reviewers on this store. Like there's just a piece of this part where, yep, she didn't find went all the way bad. But she's very clear that Apple doesn't invest in this store. It's charging a huge premium with that 30%. And that 30% isn't justified. And that's the foundation for a lot of other angst to come, I think. Yeah.
Starting point is 00:30:14 And I think there is, in some ways, the idea that judges sort of, you know, we see over and over again sort of rolling her eyes at both sides is not great news for Apple. I mean, this was, and I would also, just to make it about tech antitrust generally, like, this is a unique case in that it's a tech company suing another tech company. And there is this sort of culture clash of like rich tech people encountering the like regulatory and legal apparatus. But there are lots of cases. where it's just federal prosecutors bringing an antitrust case against Google or this FTC case against Facebook. And like, they, in those cases, the prosecutors are going to be speaking the judge's language.
Starting point is 00:31:01 They're sort of culturally similar. And the culture clash will be working directly against the companies. Yeah. And to be clear, the judge dunked on Epic, too. At one point, she's like, well, Epic does all this stuff too. Like, Epic has contracts that are bad. Epic forces people in the deals in it. Like, she was not buying it from that side of it.
Starting point is 00:31:21 Well, and I think, I mean, the drama that Epic used to introduce this of we're going to put the hot fix out and then we have this 1984 ad and like everything's all ready to go. Like, it was sort of done like a product rollout. And the reason people don't introduce lawsuits that way generally, I think, is that judges like aren't, it doesn't endear you to the judge, which is ultimately what's important. important. And like, I think it's just a big factor in this, is that Epic was, Epic's a tech company. They were acting like a tech company. Yeah. So that's like one set of just, I don't know, I don't know what you would call them, dunks on Apple. There's another one that's kind of important here, which is about security. And, you know, one of Apple's big justification for running the store was this is how we keep people secure. It is maybe the biggest justification they use. And, you know, a point during the
Starting point is 00:32:13 trial, they brought out Craig Federigi, and he explained why the Mac and IOS are different. He basically said the Mac isn't insecure. Deider, you've got the quote. So the judge writes, Mr. Federigi's Mac malware opinions may appear plausible, but they appear to have emerged for the first time at trial, which suggests he is stretching the truth for the sake of the argument, which seems pretty brutal. It was very satisfying also after the part where he's like, you should, you don't want a car if you're buying a Mac. This is like a car that you just have to drive on the roads.
Starting point is 00:32:45 But the thing is that Apple kind of won that war. Like Federiii lost the battle. But ultimately, here's what the judge said about Apple's security justification. The court finds Apple's security justification to be a valid and non-protextual means it's not just made up. Business reason for restricting app distribution. Centralized app distribution enables Apple to conduct app review. And human review in particular helps protect security. and then she lists a sort of number of ways that Apple brought up that it would be able to sort of provide better security with human review in the app store.
Starting point is 00:33:20 By providing these protections, Apple provides a safe and trusted user experience on iOS, which encourages both users and developers to transact freely and is mutually beneficial. As a result, Apple's conduct enhances consumer appeal. So in other words, it's not anti-consumer. It's not violating antitrust law. It's actually a pro-consumer thing that Apple is restricting these apps. Yeah, so she didn't buy the specific, she can imagine a world in which the iPhone could be made safe and effective, but is still allows some sort of loading of apps like you do on the Mac. But that doesn't mean that it has to be that way that she also recognizes that the current model of the app store does in fact have some security benefits. Yeah, and I think what, again, to kind of like Russell's point, Epic is making this argument that the security thing is a lie.
Starting point is 00:34:09 and they're only using it as justification to protect their monopoly. And the judge is like, well, I don't know, I'm looking at it. It's not, it's like not a lie. They mean it. And you could come up with other solutions, but this is like a real benefit of the store. It does not prove that if they were lying, it would prove that their monopoly, but there's no lie here. This is a sort of back and forth, I think, we're going to see with Google to some extent, because Google does allow side loading.
Starting point is 00:34:33 And the way they prevent their other app stores, contractual agreements, which we've already seen come out. Apple's just like running its business. It's very, it, I think it was a very hard road for Epic to prove that everything Apple does internally is in bad faith. Whereas when you have like layers of contracts between Google and carriers and Samsung, you can prove like maybe it's not in bad faith, but they're doing the bad thing. And I think that's going to be a really big split in this case. Okay, let's, let's wrap it up with some just basics.
Starting point is 00:35:03 Is Fortnite going to be back on the app store? So we don't 100% know, but probably. Probably not. Like, going in, Apple had said, look, we'd love to have Fortnite back on the store if they'll abide by our rules. And Fortnite said, your rules are illegal, we hate you. And like, this ruling, this injunction did not really resolve that. There is a way, if you are so motivated to sort of point to these external payment systems and get around the specific 30%. But the, the fix that Epic deployed to Fortnite that started all this out is still sort of Apple is allowed to say you can't do that. Epic is in breach of contract, right? That's what the judge found. Epic could back down and say we really want Fortnite to be on iOS again and sort of be on the App Store again and we'll take this out that the judge left us. But Tim Sweeney is not talking like he really wants to do that. He wants to appeal. He wants to appeal. He wants to. wants to fight, he sees this as a bigger issue. So it seems like that standoff is going to keep being a problem. It's what's fun. I mean, and Tim Sweeney is a, he holds himself out as a very idealistic person. So I kind of get it. But you buy things in Fortnite with V-bucks, right? Like a link in Fortnite that's like, buy V-bux for cheaper on the epic web store that just
Starting point is 00:36:30 opens, that's money. Like, isn't money better than not money? But what about what about freedom? can you put a price on freedom? I mean, one of the things that came out over the course of the trial, which we've talked about in the past, is just like, Tim Sweeney has been banging this drum for a long time and, like, sending aggressive emails to Tim Cook's personal email and stuff.
Starting point is 00:36:54 And, like, I mean, I don't think it's a calculated thing for him. And also, like, Fortnite as a financial product does not have to be on iOS. Like, it's just extremely lucrative. Epic will be fine as a company without Fortnite being on iOS. And so it's a very expensive hobby, but like he could just keep doing this. So he's going to appeal. He's loudly said he's going to appeal.
Starting point is 00:37:23 He thinks he can all everything he wanted. It seems all but certain that Apple will appeal this injunction and asked for a stay, so it will never come into effect. We are all here but grizzled veterans of Apple versus Samsung and Google. versus Oracle. War is forever. War never changes. I mean, are we expecting a decade here?
Starting point is 00:37:45 This whole thing is unfolded pretty quickly, like weirdly quickly. It could be a while, but I don't know. It seems like, for one thing, we don't have all of the really weird questions about, well, can they bring this case at all? Is there some kind of thing that will let them get thrown out, the case get thrown out because they don't have standing? Like, I've been sort of surprised compared to, say, one of the other big cases with Apple, which is Apple versus Pepper, which is an antitrust case nominally, but is largely about, like,
Starting point is 00:38:13 are developers customers? Oh, customers of Apple's various distribution and payment products. Right. If they're not customers, then they can't sue. There's something with Ticketmaster. Oh, God. The thing this case has going about it is that the judgment is actually about the issues people care about.
Starting point is 00:38:30 That's true. I don't think it's going to be a decade just because we've seen the pace of Apple being forced to make changes increase. I did, like, the timeline of all the changes. And it's like every year, then there's like a period of like two years where nothing happens. And then it's like every year again and then it's every six months. And then basically since last summer, the cadence has been increasing. Just bang, bang, bang.
Starting point is 00:38:51 They're having to make little changes. Is this Morris Law? This is Morris Law at work. There's like the pressure of possible regulation maybe is just like it's pushing it a little bit. And Apple's had to make these sort of like tiny little rearguard actions, back pedals. And they're trying to like, at some point they'll be able to stop. And I think that there's going to be some shift. And I think that the anti-steering thing, I don't know, call me naive, but I think that when it's all said and done, that's gone.
Starting point is 00:39:23 And I think that this is the moment where it's like, yep, it's gone. There's going to be appeals and whatever. But I don't think we're looking at that, you know, I don't think it'll be there in two years. Like they already did the link. it's not that much further to like add a button, right? Question mark? What is it button, Deeter? I would connect this to my next question, which it is, obviously, we're doing an emergency verge cast. We think this is important. It is, I mean, it's a, it's a antitrust case between two gigantic companies, sure. But there are bills in Congress. And what you
Starting point is 00:39:53 want is for there to be laws, not a series of court cases that can go haywire at all times. And so, Russell, this is my next question is, it seems like the reaction is, well, this sucks for everyone, pass my bill. Yeah, I mean, right. It would be nice to have a functioning legislative body in this country. Like, that would be good. I will also say, like, one of the, so one of the big questions I'm thinking about is, like, what comes next, right? Like, Apple is going to rewrite its app store rules with an eye towards this ruling, and probably someone's going to sue over that, even independent of the appeal on this injunction specifically, right? So one way to do this, if you want to, like, regulate a company, if you're AT&T and you want to do some new spectrum thing, you can, like, get coffee with someone at the FCC and say, what is your perspective on this, right?
Starting point is 00:40:51 Like, the SEC, we see this with finance all the time. You can, like, have an actual conversation where you try to figure out what makes sense to do. but like Apple can't do that with the judge in this case. You have to like litigate. And then if you really want to like work the edges of what's possible, I mean, I just see a lot of, the winner here is really like Wilson Sonsini. Like it's the big, it's the law firms that are going to be, I do think it's going to take the next decade to figure this out. And because I don't think Congress is going to take it off their plate.
Starting point is 00:41:24 Well, I'm just, I mean, you know. We also have Epic versus Google to worry about. Yeah. Also true. I think that one's going to just go very badly for Google. That is my prediction. But I don't know, man. I'm looking at like Amy Klobuchar released a statement.
Starting point is 00:41:37 It's like, this just proves that it's an anti-competitive mess. We should pass the bill. And then Ken Buck was like, this proves. He's a Republican. He's like, this proves that it's an anti-competitive mess. We should pass my bill. They're the same bill. Like, the whole point of those bills, right?
Starting point is 00:41:53 Is like they were all introduced in a bipartisan way. Like, it's a rarity that this happens. that both sides are like, what we should do is pass a law, and they are actually talking about the same law. I just, like, that doesn't usually happen. Usually it's like, one side's like, you should pass my bill that all lights should be green. And the other side's like, I agree. My bill says all light should be blue and all Americans should wear yellow filter over their eyes saying that makes them green. And obviously, we're saying the same thing. Yeah. The fact that you have an R, like a Republican on board and a Democrat on board does not necessarily mean that you have like a majority of people
Starting point is 00:42:28 on board. And this is, I mean, this is a whole other, like, podcast that we should get McKenna in here. But, like, I do think one of the things you see as you try to actually push those is there are a lot of Democrats who are very close with the tech lobby and are extremely skeptical about efforts to regulate this. And also, I mean, you know, we've talked about the Clovis Charbel on this. Like, there are a lot of critics of it. I think getting that coalition together to actually get it over the line, it's going to be tricky. And I think what you're going to end up seeing is it's got to be so, the courts have to make it so painful for Apple and these other companies that they finally cry uncle and say, look, better to have some law than just have to keep litigating this for the next 15 years. And I mean, I don't know if we're at that point yet. Apple looks at this and they're like, we won. Pop the champagne. I mean, I would say that Apple is definitely acting more like it won than it didn't.
Starting point is 00:43:29 Epic is acting more like it lost than it didn't. Yep. But just the dam for me has just like completely burst. Like I saw it. I don't remember who it was. I apologize. I can't remember. But this trial has been more revelatory than remedial.
Starting point is 00:43:44 Like it's a good quote. Like it's fixed very little, but it has revealed an awful lot. And I think that those revelations are just going to keep. echoing through all of the stuff that is happening. Like, we know that Apple just talks about lock-in. I've read the emails. We've published a lot of them. We know that Apple's like, we can't put I-Message on Android
Starting point is 00:44:04 because people will not give their kids their phones and lock them into our ecosystem for the rest of their lives. They just say it. We've read it. And I think that stuff is going to just keep whether or not Epic gets slightly more money than it would have otherwise. Like, that kind of stuff is just going to keep echoing into everything else. happens. That's my, maybe that's my hope, but it feels like what is happening. Like the, the bloom is
Starting point is 00:44:28 off the rose. Is that the phrase? Yeah, yeah. I got one right. I was going to say the shine is off the rose for Apple. They're in a negative trust situation with their developers, and hopefully that inspires them to make more and better changes over time. Okay. I said 30 minutes. It's been like 52. Are you saying we went over? Did we go over? We went over. We went over our own emergency broadcast. Thank you all for coming on. Thank you for listening to this emergency edition of the Verchcast. I'm sure we're going to end up doing more of these when Epic versus Google kicks off. So get ready.
Starting point is 00:45:02 All right. That's it. That's a Vergecast. Rock girl.

There aren't comments yet for this episode. Click on any sentence in the transcript to leave a comment.