The Vergecast - Land of the Giants: It's a WhatsApp world
Episode Date: August 31, 2022We're sharing an episode of Land of the Giants: The Facebook / Meta disruption, a collaboration between Recode and The Verge. Meta’s most expensive acquisition ever and one of the most used communic...ation apps in the world: WhatsApp. With over 2 billion users, WhatsApp is embedded in the social, economic, and political infrastructure of countries across the globe. For better and worse. The story of WhatsApp’s incredible power, as told through its largest market: India. NOTE: There are descriptions of graphic acts of violence in this episode. If you want to skip these descriptions, the section begins at 20:45 and ends at 22:05. Hosted by Shirin Ghaffary (@shiringhaffary) and Alex Heath (@alexeheath) Subscribe for free. Be the first to hear next week's episode by hitting the plus sign in your favorite podcast app Follow @recode and @verge for more coverage of Meta and Big Tech Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Welcome to the Vergecast, the flagship podcast of unattractive messaging apps.
I'm your friend David Pierce, and we are technically off today.
But I wanted to play you instead of just not having an episode, an episode of a podcast called Land of the Giants, which hopefully you're listening to.
But if not, this season, The Land of the Giants, is all about Facebook and meta.
The show is a collaboration between Recode and The Verge, and Shereen Gafari and Alex Heath have been exploring how Facebook eventually meta have changed the way that we live our lives both on and off.
the internet. The last episode of the season dropped today. The whole series is great. You should
listen to all of it. But I wanted to play you an episode that's actually the second last
episode in the season all about WhatsApp. WhatsApp is absolutely fascinating. It's massive and
it changes the way that people live their lives in ways. Many of us, especially in the U.S.,
where WhatsApp is not as popular, don't even understand. So again, you should listen to the whole
series, but I think this episode stands pretty well on its own. This is Land of the Giants.
You probably don't remember where you were on October 4th, 2021.
Tonight, major outage is affecting billions of users of Facebook, Instagram, and WhatsApp.
All of it starting this morning and continuing through the day.
All three apps went offline at the same time around the world.
Inconvenience doom scrollers on Facebook and Instagram switched over to other platforms.
So much so that the official Twitter account tweeted out,
Hello, literally everyone.
But for Rajiv Kira,
WhatsApp going down was a much bigger deal.
We never thought WhatsApp would be down for so long.
The official shutdown lasted for about six hours,
but the effects lingered in a few places, such as India,
which meant enormous consequences for people like Kira.
WhatsApp is his livelihood.
He founded a food tech business called Chaki Pising
outside New Delhi, India,
that delivers freshly milled flour and spices to people.
And he runs it primarily on WhatsApp.
That's where he lists available items,
chats with customers, processes orders.
So 70, 80% of our business was dumb.
Kira was not alone.
About 15 million businesses run on WhatsApp in India.
And even today, to be very honest,
we don't have an alternative which can 100% replace WhatsApp
if there is a downtime.
In India, WhatsApp is more than a private messaging service.
For its 400 million users there, WhatsApp is the internet.
Or you could put it like this.
WhatsApp in India is a way of life.
Keep in touch with your family, WhatsApp.
Buy and sell goods.
WhatsApp.
Send Bunny.
Access critical medical information, like where to get a COVID vaccine.
WhatsApp.
Though it doesn't contribute much to Meta's bottom line yet,
WhatsApp is the company's most essential product by far.
That's because, with over 2 billion users,
WhatsApp is embedded in the social, economic, and political infrastructure of countries
across the globe.
But there's a dark side to connecting the world.
Enormous platforms can cause enormous problems.
India is WhatsApp's biggest market.
And viral hoaxes on the platform are being blamed for a recent spate of mob violence.
Recently in India, internet lynch mobs have killed a dozen people, including innocent bystanders.
The encrypted messaging platform has become a playground for conspiracy theorists.
Today, the story of WhatsApp's incredible power is told through its largest market.
India. Mark Zuckerberg has had a long history with India, even before WhatsApp solidified his
company's dominance there. Now, WhatsApp is particularly intertwined in Indian society, for better
and for worse. This is Land of the Giants. Long before WhatsApp was one of the biggest
apps in the world, Niroz Aurora noticed it starting to climb the downloads chart of Google's
Android Play Store. The year was 2010, and Aurora was working on corporate development at
He was tasked with looking for startups to acquire at the dawn of the smartphone era.
WhatsApp had no information about them on the website.
So I emailed support at WhatsApp.com.
I didn't hear back for several days.
Finally, I think Brian replied on support email saying,
why don't you come meet us at this mountain view address.
Brian is in Brian Acton, who co-founded WhatsApp with Yang Kum.
The founders met while working at Yahoo.
Now they were building WhatsApp out of a small back office in Silicon Valley.
Aurora remembers it had an informal meeting room.
So it was sort of like just a cubicle, not really a conference room.
And I was like, shit, like this is very weird because I'm going to talk some sensitive stuff with you.
And they're like, I don't care.
Neither did Aurora.
He left the meeting excited about the potential for what Acton and Coom were building.
He made an offer for this startup on behalf of Google, $10 million.
An impressive price tag, considering that WhatsApp boasted barely a million downloads so far
and hadn't raised any outside capital.
And yet, Acton and Coom passed.
So Aurora came back within a few months with a better deal,
one that he says Google co-founder Larry Page had to personally sign off on, $100 million.
They said, look, we left Yahoo to start WhatsApp for a reason.
We hate big companies and we cannot operate.
baby we can here. So thank you very much. Thanks for spending time with us.
A power move that left a lasting impression. When Aurora left Google looking for his next
career move, he called WhatsApp. Obviously the only company I really wanted to like
work at was WhatsApp. Like I'd seen everything, Dropbox, Airbnb, Square. Like all the hot
darlings of the valley were not that interesting. This was sort of like the hidden gem that
nobody knew about and was just growing really well and the founders were incredible.
Aurora joined WhatsApp in November 2011 as its chief business officer.
And by then, WhatsApp's growth was taking off, purely by word of mouth.
Tens of millions of people were using the app.
The most important thing was that our daily to monthly active users ratio was the best
in the understate. I think it was around 70-something percent.
like 70% of your monthly active users would come back daily,
which was, I think, better than Facebook's.
Here's why WhatsApp was taking off.
It was a cheaper alternative to texting.
Traditional text messaging was expensive in a lot of the world at the time.
You often got charged per text.
Messaging apps like WhatsApp instead used internet data plans.
And WhatsApp was simple, both to sign up for and to use.
Kuman Acton made a priority of supporting every kind of smartphone possible.
so WhatsApp could work no matter the device.
And your account was just your phone number.
The app limited the information it collected on you,
not your location and not the names or addresses of your contacts.
This spoke to a key value for the founders of WhatsApp, privacy.
From the very beginning, privacy and security were built into the company's DNA.
This was more than a design feature.
It was what the founders felt they owed their users.
Kuhm was born in Ukraine during the Soviet years.
Growing up, his parents avoided using the tax.
for fear they were being monitored by the state.
If Kuhm's appreciation for privacy came from his personal history,
Actins came from his professional past.
At Yahoo in the 90s, he'd run an advertising platform that collected click-through data.
It turned him off for good on targeted ads.
He had a very kind of like an ugly experience trying to figure that thing out.
I think he didn't really enjoy that experience of collecting all the data and showing ads and all that.
So when they started WhatsApp and when Brian joined, it was very good.
clear. He said, I'm never going to do that.
This is a very intimate and personal
product that we are building. I would
hate to collect or know
what people are chatting about on my app, right?
So from day one, it was
not an option.
Kuhm famously taped a note to his work
desk from Acton that read,
no ads, no games, no gimmicks.
WhatsApp's emphasis
on simplicity and privacy was
working. By early 2013,
the company had 200 million active
users. And with advertising,
off the table, Acton and Kum decided to charge a whopping 99 cents a year for the app.
It wasn't much, but in the world of free social media apps like Facebook, Twitter, and Snapchat,
it was unusual. And according to Aurora, it was actually part of an effort to slow down growth
to a manageable pace. But the strategy didn't work out exactly as planned.
The growth never stopped. People were still paying. And they were shocked. And I remember,
I still have the screenshots somewhere where I think there was a point where, I think there was a point where,
we were the top paid app on the app store in 50 different countries at the same time.
WhatsApp's success was starting to make waves.
In April 2013, Kuhm took the stage at the All Things Dean mobile conference and revealed that
WhatsApp had more users than Twitter.
Everybody was taken aback, like, who are these guys?
They never talked about themselves, and now they're saying they're bigger than Twitter.
Aurora says after Kuhm's mic drop, major acquisition offers rolled in.
The Chinese company, Tencent, was the first big one.
$10 billion.
Google called again.
This time, Larry Page wanted to meet.
And the meeting got scheduled, but...
It would be too late,
because someone else had been keeping track
of WhatsApp's success.
Mark Zuckerberg.
We were getting into the zone
of half a billion users,
active users, really active every day,
and with an opportunity to
definitely get to a billion users
and do a lot of other things
than just messaging.
So it was absolutely an existential threat for Facebook, and he knew that.
As he had shown with the purchase of Instagram,
Zuckerberg was always on the lookout for challengers to his social media empire.
And WhatsApp's growth on mobile phones directly challenged Facebook Messenger,
especially because WhatsApp was taking off in parts of the world that Messenger just wasn't.
And at a more fundamental level,
people were using WhatsApp for many of the same reasons they might otherwise use Facebook.
to keep in touch with family and friends online.
It was a network of users that might never enter the Facebook universe.
Zuckerberg needed it, or he might lose to it.
So he made his move.
Before WhatsApp was set to meet with Google,
Zuckerberg invited Kuhm over for dinner.
Facebook said, look, whatever it takes,
the kind of deal you want to structure.
Whatever you want, will give it to you.
And by whatever you want, they meant it.
Autonomy, no ads, complete product.
product, independence for yarn and Brian, board seat for yarn, which we didn't ask for they offered.
We said, okay, fine.
And encryption, end-to-end encryption was, they cannot say no to it.
Like, we were still working on it, and they said, yeah, we'll support that.
End-to-end encryption was a deal point that spoke to Acton and Kuhm's focus on privacy.
The technology would prevent anyone except the sender and the recipient of a message from being able to read it.
So even WhatsApp itself wouldn't be able to know the contents of the conversations flowing through its service.
The encryption deal point also spoke to an inherent tension between WhatsApp and Facebook early on.
Facebook's business model depended on collecting data about users' likes and interactions
so it could use that data to personalize ads.
Obviously, Jan and Brian might never put this on the record that we were doing this partially
so that Facebook never gets any information about our users.
But I know for sure that was one of the reasons they wanted to do it.
Even if WhatsApp's adherence to privacy was contradictory in some ways to Facebook's business,
Facebook just wanted to get the deal done.
Kuhm and Zuckerberg did just that on Valentine's Day in 2014.
The agreed price?
19 billion in mostly Facebook stock.
It would be Zuckerberg's largest acquisition ever by far.
The media reported at the time Zuckerberg and Kume shared a plate of seasonally appropriate
chocolate-covered strawberries.
It was a whirlwind romance.
WhatsApp is a great company, and it's a great fit for us.
Just shy of two weeks after the deal was signed, Zuckerberg was in Barcelona at the Mobile
World Congress, a gigantic trade show for the mobile telecommunications industry.
Already almost half a billion people love using WhatsApp for messaging.
And it's the most engaging app that we've ever seen exist on mobile.
by far. People were stunned by how much he paid for WhatsApp. It was the most expensive purchase
of any private tech startup to date. So when Zuckerberg was asked to explain his rationale,
he sounded a little defensive. I actually just think that by itself it's worth more than
$19 billion. I mean, it's hard to exactly make that case today because they have so little
revenue compared to that number. But I mean, the reality is there are very few services that
reach a billion people in the world. They're all incredibly valuable, much more valuable than that.
WhatsApp was invaluable because it was a way to fulfill his original mission, of getting as many
people in the world as possible using one of Facebook's products.
When Jan and I first met and started talking about this, we really started talking about
what it was going to be like to connect everyone in the world, right? And a lot of this is the vision
for internet.org, and that's what I really want to take the time to focus on today.
Internet.org, this project Zuckerberg talked about in the same breath as WhatsApp,
was an initiative to bring internet access to various countries with untapped users,
including India, which had become an incredibly attractive market to Silicon Valley.
So around 2015, Silicon Valley essentially looked eastwards and said,
here's this big market. It has more than a billion people.
A telecom war is just getting underway. Here's our next billion users.
Pernav Dijit is a technology reporter for BuzzFeed, who was a technology reporter for BuzzFeed,
based in India from 2014 to 2022.
That telecom war he mentions, it meant that suddenly India experienced a huge drop in internet data costs.
A whole bunch of people who couldn't afford to get online before now could.
Most people in India experience the internet almost entirely on their smartphones.
India leapfrogged, as they say, the desktop PC era. Most people never had them.
back to Zuckerberg's internet.org project, a way to get onto all those smartphones.
Practically, it met Facebook partnered with major telecom services in India and other countries
to provide a free, stripped-down version of the internet.
Facebook, of course, would be one of a few sites available.
Facebook branded internet.org as an idealistic project to deliver the human right of connection.
But many did not buy that branding, especially in India, where there were protests against Facebook's initiative.
Many people and even the government saw it as an attempt by Facebook to control the internet.
The government ended up outright banning the project.
But lucky for Zuckerberg, he would still have a way to those hundreds of millions of users.
WhatsApp in India is a way of life.
In the years following Facebook's acquisition of WhatsApp, the app flourished in India.
Even with limited 2G mobile internet connections, people could load WhatsApp relatively quickly
because it was simple, with far fewer features in social media.
apps like Facebook.
WhatsApp was a success, except in one respect.
Revenue.
Just a few years after the acquisition,
conversations inside Facebook began to turn to how WhatsApp could make money.
That subscription WhatsApp originally charged, Facebook removed it after the deal.
They wanted to run ads on the stories feature that WhatsApp built.
Called status, this feature was a knockoff of Instagram Stories.
It launched in 2017.
To Facebook, status was a natural place to run ads.
They had all the infrastructure of running ads on Instagram and Facebook.
So they were like, we just plug it in.
I think Brian had an allergic reaction to that.
He was like, I'm leaving.
And he left a lot of money on the table.
Acton walked away from roughly 850 million in Facebook shares.
He would go on to become the chairman of Signal,
another encrypted messaging app that's run as a nonprofit.
And when the Cambridge Analytica scandal broke in 2018,
Acton tweeted out, quote,
It is time. Hashtag delete Facebook.
A few months after Acton left,
Coom quit too,
though it's unclear how much ads had to do with it.
In his farewell post,
he said he wanted to spend more time on his hobbies,
like collecting rare air-cooled Porsches
and playing Ultimate Frisbee.
This whole situation is ironic because ads never came to WhatsApp.
Facebook decided that the risk of backlash wouldn't be worth it.
But not before Acton,
Kuhm, and Aurora were out the door.
And then, Facebook decided to lean into the values of WhatsApp,
to embrace its focus on privacy as a selling point.
I think you have to think about what it means to offer a service
where people communicate their most private thoughts
to the people they care about the most all around the world.
The current head of WhatsApp, Will Cathcart.
Cathcart transferred over from the Facebook app in 2019.
Now, he says, Meta has embraced an ads-free WhatsApp.
Instead, it's pushing to make money by charging businesses to message their customers.
There are a lot of really, really sensitive conversations that happen on WhatsApp.
Everything from people talking to a doctor or people talking to a journalist.
And a lot of countries are WhatsApp popular government officials talking amongst themselves.
So you've got to offer the highest level of security.
This preaching of WhatsApp's original values, it's not just coming from Cathcart.
Privacy gives us the freedom to be ourselves.
It's easier to feel like you belong when you're part of smaller communities and amongst your closest friends.
Mark Zuckerberg at Facebook's F8 conference in 2019.
With Russian misinformation in Cambridge Analytica behind him,
this was the year Zuckerberg made a hard pivot to privacy.
Specifically, he said he believed the future of community.
would increasingly shift to encrypted messaging.
As the world gets bigger and more connected,
we need that sense of intimacy more than ever.
So that's why I believe that the future is private.
Privacy and encryption.
They become virtues to Facebook.
But these commitments are now putting meta and WhatsApp
at odds with the government of India, its largest market,
because connecting so many people,
even through private group chats can cause real-world problems.
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India lives and dies by what we call forwards, which is just people forwarding pieces of content, pictures, videos, text to each other on WhatsApp.
Pranav Diction, technology reporter for BuzzFeed News.
He's describing a popular WhatsApp feature, forwarded messages, content you could easily send off to your friends or whatever groups you were a part of.
You will be in like 50 different WhatsApp groups.
full of people you may know, like your friends and family.
And maybe you're also in a few groups with people you don't know that well,
like ones for your neighborhood or school.
And those can get pretty big, filled with hundreds of people.
Most forwarded content tends to be mundane.
Good mornings, weather reports, recipes.
But as with anything that can go potentially viral,
some forwards aren't so benign.
In late 2017, a wave of so-called stranger danger video,
spread across WhatsApp in India.
These Stranger Danger videos that went out said the following things.
Look out for your children.
There are strangers in your area.
They're coming to kidnap your children and take their kidneys.
That was the basic message in multiple different vernacular languages across India.
Shakuntala Banaji is a professor of media, culture, and social change
at the London School of Economics and Political Science.
She researches the spread of misinformation.
What struck Banaji was that these videos were carefully edited and tailored to different ethnic groups.
often depicting local children being seemingly kidnapped or hurt by malicious outsiders.
So, for example, you'd have a video of a killing of children from Halapja.
Overlapping that, you would have a voiceover in Tamil or Telugu or Hindi
saying something like, this is what people, traffickers are doing in your area,
even though it was so clear from the visuals that the children were not locals,
but nevertheless, this spread absolute panic.
So there was a call to arms at the end of each of these messages.
asking people to follow with them, and essentially almost cajoling them to take things into their own hands
and do something about these people who were kidnapping their children.
Pranav Dixit reported on what happened when one of these Stranger Danger videos went viral.
I ended up traveling to this tiny hamlet called Rhein Pada,
which is in the Indian state of Maharashtra, in the western part of the country,
where just days before I visited, five people had been lynched to death in an extremely gruesome and brutal manner.
Basically a mob of 40 people stone them and beat them to death inside the village council office.
The video that spurred that violence, it was complete misinformation.
It featured an image of dead children that was actually from the aftermath of a chemical weapons attack in Syria.
But the fact that the information was being shared by people in WhatsApp groups made it feel more trustworthy.
WhatsApp is your window to the world and you believe everything that you see there because, you know, oh, somebody I know sent me this.
A friend sent me this. Somebody from my village sent me this. So it must be true.
Banaji says in addition to the trust factor, there was something else at work here.
An atmosphere of heightened religious and political tensions.
As we were doing our research, it became evident that very quickly the discourse morphed from
it's just any stranger in your area to its Muslim invaders, its Muslim infiltrators,
it's people from across the border, it's Bangladeshis, it's Rohingya.
So really quickly, so it began to look like there had been a kind of plan all along
to sow distrust and enmity against new.
people coming into particular areas.
Regional ethnic and religious conflicts in India predate the internet.
But just as access to the internet started to grow, the political climate changed.
So in 2014, Narendra Modi and his government came to power in India after a very sort of
concerted new media campaign in which they linked modern technologies to their outreach to different voter groups.
Modi ran on a successful, digitally savvy campaign of political populism,
vowing to put an end to corruption in India's elite ruling class.
His political party, the BJP, historically has had a Hindu nationalist message,
one which was amplified during the campaign and after Modi came to power.
This ideology basically states that India is, and always has been and always will be a Hindu,
mainly Hindu nation, that Hindus should be proud of their Hinduism and should be strong.
Modi's critics say that some of the viral stranger danger rumors on WhatsApp,
while not directly started by Modi or the BJP,
draw on religious divisions at the core of the party's politics.
From around 2017 to 2018, Banaji says over 30 people were killed across India
by mobs and cited by misinformation spread on WhatsApp.
The violence was gaining more and more attention,
and pressure was mounting on WhatsApp to confront the issue.
So in July 2018, WhatsApp rolled out some product changes in India to try to curb the sharing of incendiary videos and misinformation.
It was a little over a year since the first major lynching connected to WhatsApp happened.
Here's WhatsApp's Will Cathcart.
We said, okay, how do we approach the problem?
What are the things we can do to help society deal with misinformation?
One of the first things WhatsApp did was to add friction to sharing, to slow down the speed at which viral content could spread.
We really latched onto, well, how easy is it to send information around
and how easy is it to find alternative sources of information.
So forward limits have been the biggest change by far we've made.
In India, that meant a user could only forward something to five individuals or group chat simultaneously,
down from the previous limit of 100.
WhatsApp adopted similar rules worldwide six months later.
It also removed a feature that allowed for quick forwarding
and eventually replaced it with a Google search button
to remind people to confirm something is true before forwarding it.
We're not trying to jump in and say, hey, what you just said is false.
But by changing the design of the product, we can make it easier to find out the truth
than it is to quickly forward something without thinking about it.
These were all important changes.
But to Pranav Diction, the company could have considered the consequences
of WhatsApp's original product design sooner.
That's a through line with all Silicon Valley products and platforms
that have expanded into countries like India
without putting in the necessary checks and balances first,
without doing groundwork,
without actually studying the country that they were expanding into.
They saw a billion people, and they were like, great, here's a billion people.
Let's just give them our product, our app, our service.
And then let's see how they use it.
For Indian regulators, though, these measures,
weren't enough. After WhatsApp
implemented some of the changes, the Ministry
of Electronics and IT issued a statement
demanding it do more. The government
called for WhatsApp to filter out harmful
content from the source, to
trace a chain of forwards back
so it could track down who was spreading
violence-inducing rumors.
There was one big problem, though,
end-to-end encryption.
One of WhatsApp's core values, a value
it stuck to all along, was that
it couldn't see or trace people's messages.
Nikilpawa is
with the tech website Medianama.
If WhatsApp was doing something about misinformation
in terms of trying to prevent it,
it would mean that they're reading the texts
and that wouldn't be into an encryption.
So WhatsApp is in a very tricky situation
where at one level it can't too much
except at a product level to try and address misinformation.
But another way,
There's really nothing that they can do
specifically to address misinformation on the platform.
Here's what WhatsApp can do, according to Will Cathcart.
Sometimes on the team we talk about it is solving a problem as an architect, would rather than as a law enforcement officer would.
I mean, architects think a lot about the design of a building, the design of a city, what can you do that will help create a safe environment or a safer environment over time, which is very different than when there's been a problem, a specific problem, how do you go deal with it?
I think for some of these problems like misinformation, the private nature of the product has pushed us more towards architect-type solutions because you have to, given how private it is.
Architect-type solutions, like limiting message forwarding.
But other meta-platforms like Facebook and Instagram, they can take the kind of law enforcement approach Kathcart referenced.
They're able to moderate content directly because they can see it.
In 2021, India's Ministry of Electronics and IT issued new rules.
requiring social media companies to identify the, quote,
first originator of information when requested by the government.
Essentially, a legal mandate for WhatsApp to break encryption.
In response, WhatsApp filed a lawsuit to block the regulations,
which is still ongoing.
We're trying to make the point that undermining end-to-end encryption
is actually bad for the things governments care about.
In any free democratic society, I believe security,
people's private communications is really, really, really important.
One of the points we've been making is that it is ironic.
I think governments are never asking us to increase the security we offer people.
They're always asking us to lower it.
The Indian government says it needs to root out the viral misinformation that incites violence,
but the experts we talked to were skeptical of Modi's intentions.
They worried that this could be a way for the government to crack down on open political debate in the country.
Shakuntula Banaji again.
If I believed in good faith that governments really intended to trace the people who were sending the murderous messages
and that they were not going to only take action against the people who were organizing through democracy rallies,
so the people who were in some way critical of the government,
then I might consider the de-encription as an answer.
So what is the endgame?
The Indian government has proven it can be serious about social media regulation.
It went so far as to ban TikTok in 2020,
claiming that the app was harmful to the quote,
sovereignty and integrity of India,
basically because of its company's Chinese ownership.
But many observers believe that despite this precedent
and the ongoing legal challenges,
WhatsApp isn't going away.
Pranav Dick's shit again.
I don't think even the government wants to be in a situation
where they ban WhatsApp because it's like,
what are you going to replace it with?
There's nothing else.
Ultimately, WhatsApp is in a high-stakes face-off with the Indian government.
But unlike TikTok, WhatsApp is so entrenched in India that it can't be as easily axed.
At this point, both WhatsApp and the Indian government need each other.
But they're each distrustful of the other's intentions.
Meta's other social networks we've talked about this season, Instagram, Facebook,
they're fighting to stay relevant.
WhatsApp's fight is different and that it's coming from a place of strength.
which is maybe why Will Cathcart has a point
when he says he believes that WhatsApp's model is the future.
We've had this incredible growth in innovation period
in social media, I think he called it Town Square social media.
We're now seeing this incredible growth in more private
communication services like WhatsApp
and features like stories that have ephemorality and groups.
What Cathcart means when he refers to the Town Square social media model
is essentially the core Facebook we all know well,
everyone shouting everything into the public arena,
guided by algorithms that guess what we want to hear most.
It's a square that's incredibly crowded, messy, chaotic.
WhatsApp's way is instead more private, trusted, and simple.
And even though it doesn't make meta that much money,
the trust users have on WhatsApp is invaluable.
But WhatsApp still runs into that recurring Facebook problem
of sometimes enabling the ugliest aspects of human behavior.
Throughout the course of this season,
the tension we've been tracking in each of meta's platforms
comes down in a way to scale.
Zuckerberg has always wanted to connect the world
to have as many people as possible using his technologies.
And he's been able to do that,
made the right acquisitions, set the right growth metrics.
But when it comes to considering the complexity of every culture,
the trade-off of every product design,
meta hasn't always been able to think ahead.
Next week, Zuckerberg's grandest, boldest vision to date, the Metaverse.
In our season finale,
what would it look like for Zuckerberg to invent the next era of how we connect with each other?
News clips from ABC News, CNN Business, PBS News Weekend, and Channel 9, Australia.
Land of the Giants, the Facebook meta disruption is a production of Recode,
The Verge, and the Vox Media Podcast Network.
Megan Cunane is our senior producer.
Olau Akemi Aladee Sui is our producer.
Production support from Cynthia Betibiza.
Jolie Myers is our editor.
Richard Seema is our fact-checker.
Brandon McFarland composed the show's theme and engineered this episode.
Samantha Oltman is Rico's editor-in-chief.
Jake Casternak is deputy editor of The Verge.
Art Chung is our showrunner.
Mishat Kerwah is our executive producer.
I'm Alex Heath.
And I'm Shireen Gaffari.
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and follow the show by clicking the plus sign in your podcast app.
