The Vergecast - Microsoft is in its AI PC era
Episode Date: May 21, 2024Today on the flagship podcast of Arm-based chipsets: 03:08 - The Verge’s Tom Warren and David Pierce discuss the announcements from Microsoft’s Surface event, including the new Arm-powered Surface... Laptop, and Copilot Plus PCs. Microsoft’s Surface AI event: news, rumors, and lots of Qualcomm laptops Microsoft announces an Arm-powered Surface Laptop Microsoft’s new Surface Pro gets an OLED display for the first time Microsoft announces Copilot Plus PCs with built-in AI hardware The new, faster Surface Pro is Microsoft's all-purpose AI PC Recall is Microsoft’s key to unlocking the future of PCs 27:29 -Verge senior AI reporter Kylie Robison joins the show to chat about OpenAI’s GPT-4o demo and where we’re headed in the next few years of AI. ChatGPT is getting a Mac app OpenAI’s custom GPT Store is now open to all for free OpenAI releases GPT-4o, a faster model that’s free for all ChatGPT users ChatGPT will be able to talk to you like Scarlett Johansson in Her OpenAI pulls its Scarlett Johansson-like voice for ChatGPT OpenAI chief scientist Ilya Sutskever is officially leaving OpenAI researcher resigns, claiming safety has taken ‘a backseat to shiny products’ We tried out the Project Astra demo at Google I/O which worked well un... | tech | TikTok 57:40 - Nilay Patel answers a question about iPads for this week’s Vergecast Hotline. Apple iPad Pro (2024) review: the best tablet money can buy Email us at vergecast@theverge.com or call us at 866-VERGE11, we love hearing from you. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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Today on the show, we're going to talk about two things.
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but also what seems to be an entirely new generation of laptops and Windows PCs.
There's a lot going on.
There's some big, huge promises.
We're going to talk about all of it.
We're also going to talk about OpenAI.
I know we've been talking about the OpenAI event from last week and Google Gemini,
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but I can't stop thinking about it, especially what OpenAI believes is the future and how
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We've been hearing for the last couple of months that a whole new generation of PCs
was about to come out.
Qualcomm had this new lineup of chips called the Snapdragon X that were supposedly
drastically more powerful and more efficient and would actually bring the Windows PC
world up to par with the recent Macs that run on Apple's own silicon.
That's a big win on its own, obviously.
but also the combination of power and efficiency changes more than you might think.
Not only do things get better and longer lasting, which is a huge win, but you can also do
different kinds of device design when you can count on all-day battery life.
You can build them with 5G and other connectivity because people will actually take them away
from the charger.
Windows tablets would suddenly make a lot more sense for a lot of people.
So would more portable Windows gaming devices.
It all sounds awesome.
It also, I should say, is a lot of.
the thing we have been promised many, many times.
Qualcomm has been claiming that the next one was the one for years.
Everything was going to be the year of Windows on arm.
I'm skeptical of all of it.
Well, yesterday, that new generation of PCs showed up.
Microsoft had a big event to launch new services.
Lots of other companies announced Snapdragon devices of their own.
Our own Tom Warren is at the event in Seattle to catch us up on all of it.
Hi, Tom.
Hello there.
How's life in Seattle?
Yeah, it's good.
It's sunny.
It's not raining.
so I can't complain.
I did appreciate that the weather came up like three times at the beginning of the event this morning.
They were very happy that it was a sunny day in Seattle.
Yeah.
I mean, they put us all in the tent today.
So the last time they did that, it was like mudslides all around the tent.
So I'm glad that's not happened.
Oh, boy.
Yeah, so tell me a little bit about this event.
This was an event we've known was coming for a while.
It's the day before Microsoft Build, but it's not Microsoft Build.
Like, give me the vibes of the event a little bit.
Yeah.
So obviously we kind of knew that they'd been working on these sort of like arm powered PCs
and kind of like the event sort of taught us through this sort of reinvention of Windows,
which is Microsoft promised a bunch on sort of Windows and Arm previously.
But it does feel like it's slightly different this time,
mainly because these devices have got more performance and battery life,
all that sort of stuff,
but also because all the OEMs are actually doing their own variants of what they're calling
these co-pilot plus PCs.
And they're actually like the top tier variants.
of their Windows laptops.
So it's not like they're just shoving these chips
into some mid-range laptops
and just coordinate it at that.
They're like, I quote, all in on these co-pilot Plus PCs.
So the event kind of ran that down,
why that matters, the performance versus the MacBook Air
because Microsoft thinks that this is kind of like
their moment to sort of beat the MacBook Air,
which is kind of interesting.
And then some of the AI sort of features
that these new laptops enable.
Yeah, there's a lot of confidence coming out of Microsoft
in this event.
Like, I feel like normally,
I'm used to sort of the Pannos Penae era where he would come out and sort of tell you how lovely a device is
and try to convince you of how wonderful it is and how much the team cared about it.
And this felt like a very different Microsoft.
They just came out and were like, we did it, folks.
Like here's the stuff.
Check it out.
Let's go.
Was that what it felt like in the room?
Yeah, it definitely felt a little bit different than some.
Because the previous surface event that they had last year, it was like literally like days after we knew panels were leaving.
And that felt like.
Oh, that's right.
It was like a funeral to surface.
It felt like the surface was dying or something.
It was a really odd event.
This one, it just feels like the surface is like the platform,
essentially the showpiece for this platform for these new advances on Windows
and Arm.
And that's kind of, they didn't make surface like the most important thing,
but it wasn't the least important thing.
It was kind of, you know, just there to sort of back up that they are serious about
this transition to Arm.
Yeah, so talk to me about the co-pilot plus PCs thing because you and I have been on
this show for the last couple of months, I would say relatively consistently making fun of the
idea of an AI PC, which just generally means nothing. But this time, Microsoft came out and much
more clearly tried to define what a co-pilot plus PC is and what makes it different and what makes
it special and why this kind of deserves its own category of PCs. Like what makes a co-pilot
plus PC a co-pilot plus PC? Yeah, exactly. Like, the previous
had these AI PCs that were kind of like they were trying to sell it on this AI
Vision or Windows but they didn't quite have the performance essentially inside for them to
actually enable these AI features that are part of these copilot plus PCs so essentially
what they are is I think the way Microsoft defined them is that the MPU the neural processing
unit so it's a new chip or I wouldn't say it's necessarily new but it's new to
Windows a new chip that will basically accelerate these AI tasks so they've got this
new recall feature which essentially say you're
working on your laptop and like you saw an elephant two weeks ago.
And you're like, where, where did I see that damn elephant?
Was it in a tab?
Like, was it in an email?
Like, I sure I saw it.
And then you can just type in elephant and it will be like, okay, I saw this in your email.
And it doesn't need to like see the words that you've typed like elephant.
It will literally understand that that is an elephant.
So it's quite good for recalling like those memories from your everyday use of Windows.
Very similar to a Mac OS app called Rewind, which does a similar thing.
But obviously this is built in, it's leveraging the actual MPU.
So it's not hitting the CPU or GPU to sort of do this.
So you can just do these whilst you're watching videos or processing, I don't know, like Premiere Pro or something like that.
And it's not going to hit that performance.
There's also like live captions and they showed like translation there, which was pretty cool.
But you can't like save that stuff.
So it's just so say you wanted to listen or watch a podcast that was in Japanese,
you could literally just load it up and it would just do that live translation for you.
So that was pretty cool.
I have to say, I thought.
recall was really cool. And I actually thought in general, Microsoft did a really good job of not only
explaining why you want lots of power on your computer, but also showing the kinds of features
that you can do on your device when you have this stuff. Like the translation is a good example
where you were able to have like multiple languages being translated to each other in multiple,
in real time on a video call, which is the kind of thing you genuinely only can do on device
because you're sending all that to the cloud. It just falls apart. But,
And with the live captions and some of the image editing stuff, they did a really good job of saying, like, this is actually what you need all of that power locally in order to do.
And I feel like for me, recall, which is, I think if I remember correctly, all private, all on device, not uploaded anywhere, not even leaving your computer.
Like, really, really smart way to show this is what you can do when you have this thing on your computer.
Like, I found that very compelling.
Yeah, I think recall was probably the, is their sort of flagship feature for this AI stuff.
But they did also show, which was just kind of more forward-looking,
and it wasn't like a complete demo experience,
but they showed some of the stuff where you could have like this co-pilot experience in a game,
like an Xbox game on Windows.
So there was like a really cool demo.
And I don't know if this came through very well on the live blog.
So definitely check out their demo with it.
But it was essentially someone was playing Minecraft.
And then the co-pilot was like teaching the person how to craft in the game
because it could actually see obviously what you were seeing.
so it knew.
And that was like, that was pretty cool.
And it was like a zombie in Minecraft appeared.
And they were like, oh, no, there's a zombie.
You better run away.
Like it was like literally guiding them around the game as if it was like their friend sitting beside them.
So that was like a really good hint at where this could go when you've got all this sort of on-device,
AI models running the background and can actually see everything you're doing.
And I thought that one was, that one's particularly cool.
That is really cool.
On the recall one, we talked when you were reporting on this.
I think it was called AI Explorer.
the code name that you had found out about. Is that right?
Yes, that's right.
We were debating whether it was going to seem very cool or very creepy.
Having seen the thing in action, where do you land? Cool or creepy?
I think it's in the middle, right?
Okay.
Definitely because it is kind of creepy that they are taking basically a snapshot of everything
you do on your PC.
They say there's obviously a way to manage that.
You can, like, disable it per app or particular websites and stuff.
But there is still the fact that it's running at all times in the background and capturing everything
you do but then again so is like your web browsing history you know that's always captured in your
browser not quite to the degree of like seeing it per se so i think there is differently a creepiness to
it but i wonder if people will sort of see past that for the for the actual functionality that enables
and it's all local i am speaking to one of their security vps shortly so to sort of find out how
they're going to protect against malicious activity because you can imagine someone getting in
through some sort of flaw and then, I don't know,
using these AI models to cause chaos on your PC and search for your stuff.
There's potential there.
So I am curious how they've actually secured it
beyond the sort of vague promises that they had on stage.
But yeah, I think it's definitely in between.
I think there's going to be a bunch of people that will disable this
on the hardware that they buy.
But then I think the things that it enables,
particularly around that sort of Minecraft demo in the future,
I think it's going to be worth the trade-off, right?
As long as they can keep it secure.
Yeah, I mean, the demos like that where it can collaborate with you as you're using your computer is like, that's the stuff that both Microsoft and others show these bits and pieces of that I'm always like, oh, I get it now.
Like that's the kind of stuff I actually want AI for not to, you know, write me business emails, but like help me do the things I'm trying to do better and in a sort of automated, proactive way.
Like that, that's pretty cool.
Yeah, being assistive and sort of like helping you along your ways is definitely the way that.
that I would prefer to see AI go than try and sort of replace you, essentially.
Right, totally.
So let's talk about the devices.
So the two big new ones from Microsoft, the Surface laptop and the Surface Pro, no numbers,
which really throws me off.
It's just no.
Are there numbers?
They're sneaky numbers.
So the Surface Pro is called the Surface Pro 11th edition, which is very Microsoft,
as you can imagine.
It is very Microsoft.
They're kind of just referring it to as the Surface Pro, right?
Or the Copilot Plus Surface.
Pro if you want to get even more Microsoft.
But yeah, essentially there are no numbers.
Okay.
You've seen them both.
I would say my takeaway just from reading the live blog and seeing the specs and stuff
is basically similar-ish footprints.
Like I think the Surface Pro in particular is exactly the same size as before.
And the whole pitch is like gigantic, massive internal upgrade that kind of changes everything.
Is that reasonable?
Yeah.
I mean, on the Surface Pro, they've got new OLED display.
model, which is nice.
That's good to have OLED on there.
It's not tandem, like the iPad Pro.
I think that Dell's XPS actually is.
So you've got a new display option there.
But yeah, overall, the actual device
looks very similar.
But they have done one really cool thing
that I like is the type cover.
Now, you know from review needs for years,
the whole lappability argument
with the Surface Pro has raged for like
a decade now. And they've
actually, what they've done is they've reinforced
it. So there's actually, I
I couldn't really get it to bounce, honestly, when I was using on the desk.
Really?
Yeah.
You know how it usually flexes?
And you get that weird bounce.
It's really annoying when you're trying to write like a long document.
Yeah.
As soon as you start typing fast, the whole thing sort of feels like it's wiggling underneath you.
Yeah.
Like, it doesn't do that anymore.
It's still a very slight flex, but like it's not really as bad.
And I tried up my lap as well, same.
It was the same.
And it's because they basically reinforce the base of the surface keyboard.
They put a battery in it now
so the actual track pad is a little bit larger
and it has haptic feedback
and it has a Bluetooth chip inside there
so you pull it away from the display
and you can actually use it wirelessly
so it's not like just as dumb keyboard
when you pull it off anymore
so some pretty cool keyboard upgrades
and you can also use the old keyboards
if you want to
yeah and that and the only display
I'd say are the biggest things
that you would notice on the outside
it's obviously the inside
they're actually Qualcomm powered now
so it's Windows and Arm
the Snapdragon X Elite
and the Plus
in the Surface Pro, depending on which model you go for.
And playing around with it for a good 10, 20 minutes,
it just does feel like a regular Windows laptop, right?
Especially when everything is running native on there.
We really need to review these to check out these big claims
that Microsoft's making.
But yeah, it feels like super slick and fast and speedy,
as you would kind of expect.
I don't think you'd necessarily think that this was an arm laptop,
put it that way.
That's really exciting.
I mean, and I think that sounds, as you say it,
almost like faint praise, but I just want to make sure, like, it's really not faint praise.
Given what we've seen from Windows on Arm in the past, like, you could tell on the last
generation Surface Pro whether you were using the Intel model or the Qualcomm model, like immediately.
Like immediately you could tell the difference.
And so just the fact that you pick it up and it just feels like a Windows laptop is already
an enormous win.
Yeah, exactly.
Like it does, I couldn't get it to like really lag, you know?
I know, I wasn't really pushing it.
I'd say faint praise because we have to check this out when we review it.
But from everything I can see, it does look like they might have done it this time.
But it really is going to come down to the app compatibility.
And they've made some big promises about new emulator and something.
I think just the pure fact that these chips are a lot better,
they're sort of brute forcing their way through this in many ways.
But they're not doing it in a way that's going to kill the battery life either,
which is interesting because they're making big claims about that.
So it's like 16 hours browsing the web, like 20 hours, plus hours.
if you're watching local video.
So if that actually holds up
or anywhere close to it,
then, yeah, that's going to be very competitive
compared to the MacBook Air.
Whereas usually, when Microsoft says
they have like a 10-hour battery-life PC,
it's usually five hours, you know.
Well, and you got to see, if I remember correctly,
you actually got to see them run these demos
next to a MacBook Air, right?
I find Microsoft's whole fascination right now
with the MacBook Air and the M3 chip in particular
really fascinating.
but just the fact that they put you in a room and tested the MacBook Air next to the new surfaces
is just wild to me.
Yeah, I spent an hour watching a ton of demos.
That's ranging from like Cinebench and Geekbench, you know, like the sort of the basic PC
benchmarks all the way up to like they made scripts for like doing Photoshop filters, which
they showed some of those on stage.
And then some AI tasks.
And yeah, I'd say out of that hour, probably at least every five minutes the MacBook Air was
mentioned.
I'm not joking. I'm not over-exaggerating. It was literally relentless.
Why is Microsoft so obsessed with the MacBook Air?
I think because they know that they've fallen behind that, like, premium set of devices
over the past few years since Apple transition to the M-1. They've really been behind.
And Intel hasn't, like, got them there on battery life or performance to sort of match that,
that kind of great offering from Apple. So I think their confidence is like, yeah, we're finally here.
You know, we can be competitive or, if not better.
And we can do it with all these AI sort of features on tops.
There you go, Apple.
You know, we're here.
Yeah.
Yeah.
So it's definitely a new level of confidence.
Yeah, that makes sense.
And speaking of that, actually, I was very confused by the fact that Microsoft, at the beginning
of the event, said a bunch about how all the OEMs, all the chip makers, everybody's in that
this co-pilot plus PCs thing is like an industry-wide move and then spent the whole rest of
the hour talking about Qualcomm powered devices.
What do you make of that?
Yeah, they kind of did this thing.
There was like, oh, AMD and Intel are going to have these co-pilot plus PCs, you know, soon, but not right now.
So we've been partnering with Qualcomm to do this.
I think they're kind of, I think they're downplaying a little bit their arm transition there,
because obviously they want this to be all part in the focus.
That's the whole idea of Windows.
But they've made such a big effort, even in all those demos.
Like, there was no mention of Intel and AMD, you know, it was all about these Qualcomm devices,
It's all about the transition to arm,
all about how they've recompiled the kernel
and done all this work in the background
so that they're confident that arm is finally going to be,
you know,
competitive with the Intel-based models that we have of surface devices right now.
So I think they kind of had to throw a bone to Intel and AMD
and had to have them included, obviously, in this event.
And that's not terribly surprising,
but their stage presence was very little compared to all the arm talk
that they had on stage, right?
It was all of those.
those AI experiences were lit up by a combination of these new chips.
So it's going to be interesting to see when Intel and AMD can actually have an answer with
the MPUs as performant because they're already like they're talking these chips are 45 tops,
whereas the Intel ones are like less than 10 right now.
So by the time Intel matches, will Qualcomm then jump ahead.
Like it's going to be interesting to see where the roadmap sort of pans out here.
I did enjoy.
This wasn't the spec heaviest event ever, which I thought was really interesting.
They spent a lot of time doing app demos and a lot less time talking about the details of how these chips work and all that stuff.
But they did keep talking about 45 trillion operations per second over and over and over.
That was like the one spec they said like 10 times.
It was very funny.
It was like they are like our chip is so fast and we're going to remind you 11 times during this event how fast our chip.
are because they're so proud of their fast chips.
Exactly. And depending on how they calculate it, and we'll have to see, I think it will be
faster for AI operations than the M4 or perhaps. So it's going to be interesting when that roadmap
shakes out. Because obviously, Qualcomm have had armed chips for years, and they've never been
quite this performance. And they acquired Nuvia. And I think that is the key to why these chips
are different. And I mean, that's the key, because those Nuvia chips were built by ex-Apple
engineers. So it's almost like, you know, that, you know, that, they're,
they're building the windows to look at it on.
So I think that is the key to why this all feels a little bit different.
It's that the chips are actually performing like you would expect them to.
So does all that add up to this being the moment Microsoft seems to want it to be?
Like the sense I got reading your reporting and from talking you about this for the last couple of months
is that this is kind of a day Microsoft has had circled on the calendar for two years.
It's like, this is the beginning of the new era of Windows.
We have the power.
We have the AI stuff.
Co-Pilot is starting to get there.
Like, along with this, there were, I think, every OEM on planet Earth announced a bunch of co-pilot plus PCs.
Like, this was clearly designed to be sort of the beginning of an era of Windows PCs.
Do you think it got what it was trying to do?
Yeah, I think so.
I was surprised by some of the AI features that they showed on stage.
I think those look really promising.
So I wasn't expecting as much of the AI features as they showed.
And just coming to campus this morning, it's like, they literally have signage everywhere.
It's like the new AI era is here sort of thing.
So they're obviously like very confident in it.
And what they showed and just playing around with the device is it does feel like something is different here.
Like this is definitely different from like the 2018 push and definitely different from this Surface RT push.
So yeah, I mean, I want to try them out.
I want to review them next month and give them a good sort of spin just to see if this is actually.
you know, this can replace my own laptop and see that if they can really nail that battery life,
then yeah, I don't know.
I don't know what Intel and AMD are going to do because Corcom might have delivered her.
Yeah, I feel like you and I are in exactly the same headspace,
which is like I desperately want this to be everything that they said it would be because
it would be so much fun if the whole Windows ecosystem just kind of leveled up.
But also we've been burned on this specific promise several times in the past.
It's like if I sound cautious, it's because of those two burn moments.
in the past. Exactly. But it does. I think if it's ever going to happen, it feels like it might happen right now.
Yeah. I think if it doesn't happen right now, then I mean, they've blown it, right? Everything that they've
showed and all these big promises, it'll be pretty crazy if it doesn't live up to that. You know,
if the performance isn't there, these AI features don't work properly or like the battery life just sucks,
then Microsoft's blown it, right? So they kind of have to have done it this time. Otherwise,
there's a lot on the line given the way that they've been talking.
and the confidence that they're putting into this.
Totally.
Yeah, I realized going in that there were a bunch of people who bought iPad pros last week,
who were looking at the Surface Pro this week being like, oh, maybe I want a Surface Pro.
And it's like, oh, if Microsoft's doing that, they've done it.
They're back.
That's true.
Yeah, it's not as thin and like as sexy hardware as the iPad Pro, I'd say.
But, yeah, I mean.
But it runs all my apps, Tom.
It runs all your apps that you can actually use it.
Yeah. So when you're posting some video and you tap a notification, it's not going to kill that video in the background. Like, it's an actual OS.
Yeah, 100%. All right, Tom, you got meetings to get to you. Thank you for jumping on and doing this. I appreciate it.
Yeah, no worries.
Good luck with the rest of your stuff in Redmond.
All right. Thank you. I'll speak you soon.
All right. We got to take a break. But actually, real quick, before we do, you can subscribe now to Tom's new newsletter called Notepad about all things Microsoft.
I'll put a link in the shoutouts. It's brand new and it's already fantastic.
All right, quick break, then we're going to talk OpenAI.
We'll be right back.
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All right, we're back.
We talked a bit on last week's show about the OpenAI event from last Monday in which the company announced GPT40 and a super personable, maybe even flirty voice assistant.
Hey, chat GPT. I'm Mark. How are you?
Oh, Mark.
I'm doing great. Thanks for asking. How about you?
So I'm on stage right now.
If you hear that clip and you're like, oh, weird, that sounds like Scarlett Johansson and her.
Well, so did everybody else. I mean, listen to this from her.
Okay, let's start with your emails. You have several thousand emails regarding LA Weekly,
but it looks like you haven't worked there in many years.
And now this clip from the OpenAI event.
Ah, I see it now. You wrote down 3x plus 1 equals 4.
Yep, exactly.
I could do this forever because the similarities are deeply uncanny, but here's just one more.
This is from the GPT-40 demo when one of the researchers wrote,
I heart chat GPT on a piece of paper and then held up his phone camera so it could see it.
Of course. I'd love to see what you wrote. Show it to me whenever you're ready.
Okay, so this is what I wrote down. What do you see?
Aw, I see. I love chat GPT. That's so sweet of you.
And now here's a moment from her.
You're beautiful.
Side note, by the way, her is such a good movie.
If you haven't seen it or haven't seen it in a while, do it.
It's even better than I remembered.
And given everything that has happened with AI over the last couple of years, it hits different now.
Anyway, other than the fact that the actual product that exists in the world doesn't work quite as well and sounds a little more robotic than the one in the movie, I mean, the vibes here are very similar.
both in the product in general and in the voice specifically.
To the point where actually over the weekend, OpenAI pulled the voice that you're hearing here,
which was named Sky, from the product altogether.
OpenAI said it wasn't trying to mimic Scarlett Johansson in her,
which I find very hard to believe for reasons we'll get into,
but then on Monday night, just before this episode went out,
Scarlett Johansson actually gave a statement saying that last September,
OpenAI had contacted her about being the voice of GPT40,
and as many as two days before, like two days before the event in which they revealed GPT-40
with this new voice, with this new flirty personality, they were still contacting her,
trying to get her to reconsider and do the voice.
It's all very strange, and this is the kind of thing we just don't have a lot of history
of dealing with.
There's just not a lot of precedent for this kind of story.
And in general, there are a lot of questions here about what we learned from that GPT-40 demo
and what OpenAI is really up to here.
and where we're headed in the next few years of AI.
And to talk through all of that stuff and more,
I grabbed Kylie Robison, the Verge's new senior AI reporter.
Kylie Robeson, welcome to the Vergecast.
Thank you for having me.
This is what day nine for you at the Verge as we're recording this?
Precisely, yes.
And you've already been in like 465 news cycles.
That is 100% correct.
Maybe one more today, but yes, exactly.
Has it been so far?
How are your first nine days at the verge?
It is so fantastic. It's pure chaos. And I think a lot of people looking are like, why are you doing all this? Are they killing you? No, it's because it's so fun and I can't stop agreeing to write stuff. So it's been great. Yeah, you fit in very well in that respect. Mostly I want to talk about Open AI. Yeah. There's a lot going on. But I think to me, like what's been interesting is there's been a ton of news the last two weeks. And the only thing I can think about is that Open AI demo. Oh, my God. 27 minutes of just like super awkward open AI.
interactions, and I can't stop thinking about it. I don't know. So I'm mostly just Chris. You've been
covering Open AI for a long time. You've been thinking about this company. You've been thinking about
AI for a while. You're a senior AI reporter. What did you make of that event? There were all
these rumors leading up to this about what Open AI was going to do. They did it ahead of Google I.
I have to assume deliberately. There were lots of rumors. None of those rumors turned out to be true.
This was like this other thing. Like what? Where was your head during that event? What were you
thinking about. Well, I was really excited for it to be this huge, huge thing. They built it up so much.
So, you know, the rumors were it's going to be a search engine that rivals perplexity in Google.
It's going to be GPT5. So when we got GBT 4. Oh, it's cool. It is how natural this is.
It's very sci-fi. But I did my first TikTok for The Verge. And my takeaway was, this is so flirty.
Do we need flirty AI? I don't think so. Just like, you know, not the.
to throw open AI completely under the bus. I said the same about XAI's grok. Like, do we need a sarcastic,
snarky AI? I'm not sure. Let's get some other advancements first before it starts being mean and
flirty. Some people in the TikTok comments did not agree. These Gen Ziers were like, do not take away
my AI girlfriend, please. The announcement, it was interesting. It's not a huge leap forward. I think
they definitely wanted to get in front of I.O. I did talk to the CTO, Miramarati, in a very short
briefing after the launch. And I asked like, hey, why today? And she's like, you're asking because
of I.O. And I'm like, well, of course. And she said, you know, we didn't even know I.O.
was happening. I'm like, okay. Yeah, cool. I mean, that's just just a lie. That's like not even
a good. Yeah. I'm like, okay, we're not taking the bait. All right, moving on. But yeah.
So it was interesting. Obviously, I went to I.O. and I thought, you know, this stuff is really cool.
It was a two-hour-long keynote.
I was there in person.
Pretty brutal.
But yeah, GPD-40, it's cool.
It has a long way to go.
It kind of feels like the rumors in the AI reporting world
is that they had something bigger
that wasn't ready in time.
So they're like, here's 40.
Microsoft Build is coming up at the end of this month.
So I'm kind of expecting something bigger for that.
But yeah, it was an interesting demo, flirty.
Talk to me about the flirty thing
because I confess this is the thing
I can't stop thinking about, right?
And like you pointed out in the middle of it, like this is just her.
And I think Sam Altman even said, like referenced her before Miramirati was like, no, we're not doing a her thing.
Which is like, again, obviously not true.
They're obviously doing a her thing.
I'm so torn on this.
And I'm curious how you're thinking about it.
On the one hand, I totally understand why it makes sense for these things to like be fun to talk to.
Right.
And I don't know if flirty is the correct version of fun to talk to.
But again, I think this push towards like if you're going to spend all your time interacting with this thing,
it should be enjoyable to interact with and not just some like cold metal robot that you talk to.
I totally understand that.
I also think that is like a mess.
Yeah.
And just for open AI and for everybody else will cause as many problems as it solves, maybe more,
and is going to make all of this really weird before the technology is nearly good enough to actually have any of this work.
Like her is a fun example because like she doesn't get basic facts wrong all the time in her.
Like importantly, it's very good technology.
It's not just like flirty Scarlett Johansson, but very dumb.
Like that's not what they're doing.
And I don't know.
I just cannot wrap my head around whether this like 11 year old movie about a voice assistant is the correct place for us to be going, even though I kind of understand why we're going that way.
I don't know.
And I feel like everybody has had very visceral reactions to it.
So I'm curious what yours has been.
You know, a lot of tech reporters have said like, please for the love of God, can be.
Can these tech executives finish the movies?
Like, see how it ends?
Right.
Yeah, no, not convinced we need flirty AI before we have accurate AI.
And something I noticed during Google I.O.
Is that when they were demoing their similar assistance, it was on video.
It was not live.
And versus Open AI's demo was live.
So you got to see all the flubs.
And if the listeners have seen Nilai break the AI product.
We'll put it in the show notes.
It's very good.
if you haven't seen it.
It's very good.
I was sitting in the press lounge and they came back.
They're like,
Neil I broke it twice,
which is what I expected.
That's the goal.
Yeah.
Yes, exactly.
So, yeah,
flirty AI.
As a tech reporter,
it just makes me like,
okay, can we do better than this?
I don't want to completely drag them
because it is cool that we're finally getting like a working Siri.
I was just thinking before we started this episode.
When I use Siri,
almost exclusively as a timer,
because it doesn't work for anything else,
I do laundry.
and it's 50 minutes every time.
And it always thinks 15 minutes,
no matter how hard I try.
That's how mostly useless it is.
So I have to say 55.
Yeah.
Yeah.
So flirty AI, not super useful.
Feels purposeful, obviously.
Mira said, you know, not the case.
She said, someone else in the audience asked me that.
I don't know.
I don't know where they're getting that from.
It just sounds so natural.
And then meanwhile, Altman is like her on Twitter.
Yeah, he just tweeted the word her, didn't he?
Yes, he did.
Yeah.
So, and he said.
I've been at, I think it was a dream force or something at a conference and he said her was his favorite movie and all as tech reporters were like noted.
Uh-huh.
So yeah, I think they're trying to inch towards that reality.
I don't know.
I feel a bunch of different ways about it.
What were you thinking when you saw it?
I thought it was really impressive.
And I just keep coming back to like the immediate reaction everybody had to chat GPT, which is like I can't believe it's this good, which is both a compliment and an insult, right?
It's not very good, but it is genuinely impressive that it is as good as it is.
And I feel like I've spent a lot of time reporting on AI in the last year and a half and trying to constantly calibrate that, that it's impressive, that it's as good as it is.
And it's also not very good.
Like, both of those things are true.
And it is so hard to hold both of those ideas in your head at the same time.
And this to me was like that too.
Like I actually went back and watched, it's like a 26 minute video.
Everybody should watch it.
It's weird and awkward and delightful.
But it's actually like it screws up a lot, like a lot in the demo.
And again, that's like, it's fine.
This is new early technology.
They're having fun.
This is not, they didn't promise that it was perfect.
They just sort of showed how it worked.
But it screwed up a lot and nobody talked about it.
Right.
Everybody came to the end of that thing.
And all over the internet, the immediate reaction was basically like open AI just
destroyed all of the AI competitors forever.
It is leaps and bounds ahead of everybody else.
This is the only thing that there is for.
ever and ever. And I just don't think that's true. Like, it's cool. And it, it's a good demo and the fact that
it feels at all like a person and does convincing sounding like ums and laughs. And, uh, what was it?
He showed the like, I, I heart GPT 40. And it was like, oh, that's so sweet. Like, yeah, that is both
impressive and nothing. Exactly. Exactly. I think a really good example of that too. It's like an
Open AI effect is with SORA. People are like, this has just put all of these text to video AI companies out of business.
And people like to say they launched it, but neither of us can use it. It's still in demo mode. So,
you know, people are like, wow, opening I destroyed everyone. It's, you know, this technology is not even out yet.
And clearly it has a long way to go when you see it breaking in demos. So yes, it's very hard to hold both of those at the same time.
And day nine at the verge, I'm still figuring out how to balance that.
It's tough. I'm curious, I think the SORA thing is actually an interesting example because OpenAI was perceived to have this big lead, right? Like it kicked off a lot of this stuff with ChatGPT. It has been the company we have talked about the most as we talk about AI. But now, like you said, we're in developer conference season. Google just announced, I would say, in a significantly more polished and less interesting way. A lot of the same stuff that OpenAI and ChatGPT have been doing for a while. Microsoft today, as you're hearing this, is presumably going to launch some of the
same stuff, potentially with its own technology. Apple is likely to do some of the same stuff,
potentially with Open AI. Anthropic is out here doing stuff. There's just a million competitors
now. So I feel like one thing I've been thinking about it, I'm curious how you're thinking about
this as you like try to sort of map out this space in your mind. Like, where is Open AI in the
AI world right now? Is it still winning the race? Does it feel like? In the hype, perhaps.
Fair. Yeah. They get a lot of hype. Rightfully so. They do deliver a lot of mind-bending,
sci-fi kind of stuff. And that's part of why I joined this beat because, wow, you know, I loved
reading sci-fi books. This is all very weird and fun. I was speaking to someone at a major
AI company who said that essentially everyone's just, this year, you're just going to see them
leapfrog over each other as they all go towards the same thing. You know, they're all sort of
training models in the same way. They're all trying to deliver the same products. So it's hard to
say, like tomorrow things can change. This beat, this technology moves.
so fast. I felt this way when SORA came out because I had just interviewed the CEO of Runway for a
piece. What's runway? Runway is a text to video startup, AI generative startup. And they helped
create everything everywhere all at once. So some of the AI tech was used in that. So they're a very
cool company. And I thought when I saw their demo, this is sci-fi and cool. But then Sora came out
and I was like, oh my God, this is crazy. And I sent it to the runway CEO. And he was like,
welcome to our world. Like, things change so quickly every day. So who, how is AI in the race? Like,
where are they in the race? There's still leaps and bounds ahead of maybe, you know, someone like
Amazon. But things can change at any point. And I think we're going to see that a lot this year.
Yeah, I do. I've come to think that that is why it's so chaotic is because there is this sense that
this is like a land grab moment and it's all happening so fast that you actually still,
kind of can catch up. Like I remember a year ago hearing stories from people that were like, oh,
only a few companies are going to be able to do this. Training the models is so expensive and so
hard, it's not going to work. And I think there's some truths to that, but also there is so
much open space in this market right now and there's so much money in it that it feels like we're
probably at least a couple of years away from any of this feeling at all settled. And so if you're
a company that is like, we want to find a place to make a lot of money very quickly and we kind
of think we can win because no one really has yet. Yeah. This is probably the
the place to do it for better and for worse. Definitely. I agree. So you mentioned all of these companies
sort of working towards the same thing, like that the North Star is coming into view. What do you feel
like that thing is that everybody has pointed towards? You know, as an avid verge cast, a fan and listener,
I've been hearing you talk about hardware in your ears. And I think it was meta. A scoop came out
from the information about meta doing like headphones or AI. Yes, I thought I was at a South by party and
we were going around asking questions about technology and something I said that's way ahead of its time is hardware, like this AI hardware, which turned out to be true. That was a couple months before we saw the R1 and the humane pin. Something that was really shocking to me as I joined this beat is how much these AI companies are investing in robotics and bringing this AI into like a physical plane. Because I thought that that's way off. We're not going to be there anytime soon. But they are seemingly investing quite hard into like you have the Rayband meta, the meta raybans.
It looks like Sam Altman is doing something with Love From, which is Johnny Ives startup.
So where is this headed?
I think we're going to see more of those conversational AI assistance.
We have what we saw at Google I.O.
I would kind of love this world where AI is doing everything for me because I have too many emails and too many notifications.
But I'm also pretty torn on how they're using my data, obviously.
But yeah, so I think we're going to see more advances in hardware.
I'm so surprised to hear you say you think hardware is the thing.
Like it's, it is music to my gadget-loving years.
But like, I've been wondering at this moment after Humane failed so badly and Rabbit
failed so badly.
And like those companies aren't dead and this stuff moves fast.
And like the, my Rabbit R1 updates like every other day at this point.
And it's ridiculous.
But that one particular version of that kind of thing is just clearly not going to work.
Right.
And I think it was very telling to me that that Open AI demo,
they're just sitting there talking into a phone.
And I saw a bunch of people pointing that out that like,
this is actually the way that we do this is we sit here and I hold my phone in my hand and I talk to it.
And that is the interface for AI that we are doing right now.
And I have a lot of theories about why that's not the case forever.
But I did kind of wonder, like, are we going to put off this dream for five years in order to let some of that stuff get better?
And then we'll worry about the hardware because phones are great and they'll get us where we need to go.
But I have to say, I find it's very exciting.
exciting to me that these companies are still buying into the idea that hardware is part of the
equation, if maybe not the whole thing, at least not for now.
See, this is where you know a lot about this, but I was surprised, obviously, that they're doing
anything in hardware that they still think that this is the case, because the humane pin and
R1 as nifty as they seem to be, I kind of think they're just destined to be in drawers
collecting dust and not really the next big thing. But I'm wondering if you have any tinfoil
had theories about it being an iPhone on stage because I thought, you know, there is, for the listener,
there's reports that OpenAI and Apple are going to do this deal where chat GPT is integrated into the
iPhone, which everyone's like, oh my God, once again, Siri might work. That could be great.
I do see the future just, I mean, who doesn't want to just carry their iPhone instead of multiple
devices like you've mentioned? When I say hardware, just as you've said on the Vergecast,
headphones, glasses, I think you said you're not into the glasses idea. I wear glasses.
so seems perfect to me.
I think if you wear glasses,
it is like a perfect, obvious place to go.
For me, like, I have the meta-ray-band glasses,
and my problem is, I don't know how long it takes.
This is just going to be David complains
about wearing glasses for a minute.
But my problem is, how long does it take to wear glasses
before you stop noticing that you're wearing glasses?
Because I have these, they have, like,
they've clear lenses, they're transitions.
They're actually really useful.
I like having them on all day,
but I never stop noticing that I'm wearing glasses,
and it drives me kind of nuts.
And part of that is because they're heavy.
But part of that, I think, is also just like it's going to be hard to convince people who don't wear glasses to wear glasses.
Sure.
But maybe I just need to wear them longer.
Like, do I just need to put these on for three days and I'll get used to it?
Well, it's taken me about 20 years of wearing glasses, to be fair.
So I don't even notice them on my face.
But, well, the answer to that is if meta makes this earbud push.
I don't know if you read the article, but they're still working out some of the kinks reportedly.
Well, because it was earbuds with cameras in them, right?
which is just the wildest idea.
But they're like found out that if you have long hair,
the cameras are going to be covered because obviously.
And one of my favorite parts is that they're figuring out how to stop it from being too
hot, which is I think something that was experienced with the humane pin is that people
were like, this is getting really hot.
So, you know, catching fire in your ears doesn't sound like a great product.
I hope they work that out, especially for you since you can't wear glasses.
Yeah.
I'm bullish on the idea of headphones being the next thing.
But again, it's partly just as a conduit.
to your phone, which I think works fine.
Exactly.
I want to go back to your point about the iPhone, because one of the things that OpenAI,
I think this was Sam Altman who said it, that there's a new chat GPT app for the Mac.
And there were a lot of people who I would say reasonably asked, where's the Windows app?
Microsoft owns an enormous percentage of your company.
You have been partners with them for forever.
Like, what the hell?
And I think it was Sam, right, who just said sort of offhandedly, like, oh, Mac is just
where our users are.
And then there's an iPhone on stage.
And it's like how many conspiracy theories should I read into those two facts?
You tell me.
You know, okay, my tinfoil hat is that there's beef.
I've been told that it's not necessarily true, not by anyone, like just from coworkers,
from Tom.
Tom was like, I have opinions about this.
But I just think that there's beef.
I was covering OpenAI during the ouster, the meltdown.
And I'm just imagining Satya during his Thanksgiving week, like, damn it, like, why do I have to deal with this?
he's on pivot. He's on like CNBC. So I think what we're seeing with inflection, them bringing in
inflection, it seems like there's sort of this potential Apple deal. It feels like there's this
decoupling because both are realizing that they've relied so much on the other and that it's like
a codependent relationship. They're like, maybe we should take some time apart is where I see
this going, especially with the iPhone on stage, the Mac app. It feels like there's a lot of signs,
but that's just my like tinfoil hat for now.
I do think it is generally true that companies do that kind of stuff on purpose.
I think is a thing that I have learned over the years is that you want to just think,
oh, they just like brought up their phone and did it.
And it's like no, even the stuff that looks like it's not thought through and rehearsed is usually
pretty thought through and rehearsed and is not an accident.
And exactly.
There was a conversation about what phone they would use for that demo.
I'm very confident about that fact.
And I think, I mean, to your point, like part of the reason I find this space,
is so fascinating right now is it feels like that
uncoupling you're talking about is literally happening
like right now in real time at insane
speeds like between Google I.O.
and WWDC, which is essentially what,
like four weeks, we are going to potentially like
completely upend the economics of the AI industry.
It's like insane.
Like you think about what the Google search deal has done for Apple
and all the regulatory stuff that that has caused
and the amount of money that changes hands.
And like if you put something like that into the iPhone
through open AI, it blows up that whole industry in a crazy way. Or if they just like randomly
pick Anthropic, which to me is the most chaotic answer, and I would love for that to happen.
Delicious, yes. Just go open source. Be like, we went with meta. We did Lama. Like Apple Siri powered
by Lama and just blow up the world. It'd be amazing. But it just feels like all of this was starting,
not to settle, but to sort of be understandable. You kind of knew where everybody was and what
they were working on. And now it feels like between all these relationships, and I think especially
with Apple, kind of all of the balls are up in the air again in a really interesting way.
Yes. And something I've been thinking about a lot is sometimes these AI researchers are like,
we're building GPD5 and it's hard to predict what it's going to do. It's hard to predict what any
of this is going to do. And that's strange as a reporter and just a human in this world. Like,
we don't know how this is going to change our lives at any point. Do you think that's part of why
they're leaning in on the like flirty personality side of it? Because if it's, if it's delightful,
you don't, it doesn't matter that like, yes, having fun with it becomes the point and not the,
is it any good at tasks, which is what they want to get to eventually?
I've heard this point before. And, you know, starting as an AI reporter, people told me not
to anthropomorphize the technology, because then it takes the blame off the company.
They can blame the AI. So I'm so cognizant of that as I report. And then they come out
with flirty AI and it's like, like, I'm confused.
Because I think Open AI also said at some points, you know, it's tech.
It's not human.
And we saw that with the Google guy who was like, this is real and it's human.
And, you know, so, you know, to see all of that and then go, here's your flirty AI girlfriend like her.
It feels strange.
But yes, I do think it's an interesting critique to have.
Like, look over here.
This is fun.
Don't pay attention to how it barely works, I think is part of the point.
Yeah, I agree. I will say, by the way, that the New York Times has cornered the horny AI beat. So we're going to have to find, we have to find something else for you to do. I'm really sorry. You just, you were too late to the game for the horny AI beat. It's just you can't have it. I was wondering if I could say this on the verge cast. This is a huge day for Kevin Roos. I forgot to message him about it. He's going to have 10 more girlfriends by the time we finish this.
Kevin Ruce, vindicated every day. Just gets better and better to be Kevin Ruse. Kevin, we love you. Come on the verge cast.
One more thing before I let you go.
You mentioned the brief Sam Oster, and the one other bit of OpenAI news last week was that
Ilya Sutskiver, who was a big part of that story, is leaving Open AI for good.
What do you make of that story?
What do you know about what's going on there?
Oh, my God.
That was about 4 p.m.
while I was at Google I.O.
And I was like, oh, my God.
No more news, please.
Yeah, that seemed to have caused other people to leave Open AI as well, the sort of
I don't know. I think I'm really hoping we get some fun discovery maybe from the XAI
lawsuit against them to figure out what went down, not to be totally off course, but when the
government is deciding to ban TikTok and everyone's like, where's the receipts? What happened?
Similarly here, what is happening at OpenAI that caused all this drama and now Ilya is leaving
and it all feels very strange. My thoughts are we need a lot.
lot more information. I think that is sort of owed as this changes people's lives and how they
interact with technology. The meme is what what does Ilya know? Where is I think we deserve some
answers there. I don't think we're going to get them from open AI. We're going to get them from
great AI reporters who dig into it. But it's strange. It's really strange. I mean, I would think
the most simple way to read it is that that divide that everyone sort of ascribed the
issues too, but then kind of waved off was the like doing AI for good versus doing AI for profit.
The fact that not only did Ilya leave, but then a bunch of people, like you said, in the Ilya
cult also left, suggests to me that that divide or whatever the divide was still exists.
And there was some reporting that said Ilya basically never came back to work after all of this.
And so it definitely suggests to me that whatever happened last fall is not done happening.
Like Sam won in whatever that looks like.
But whatever is going on inside of that company seems to still be going on inside of that company.
I agree.
I think that Rift is still there.
The reporting suggests that it was like EAC versus the decals, people who want this to move fast and people who want this to be a research lab that's for good.
I think that's something you're going to continue to see in this AI race.
I think the people who want to make money are going to continue coming out on top.
as we see here, though.
Yeah, I mean, as of right now, I think, just thinking about Google I.O., it's like, why did
they make any of these choices and the answer is like, oh, because there's so much money in it right now,
right this minute, there's so much money in it.
And will there be forever, who knows?
But there is a lot right now, and it is making everybody do truly wild stuff.
Yes, exactly that.
Fair enough.
All right.
Well, we're going to have to have you come back on when we get more stuff from Apple and build and
everything.
So, welcome to hell.
And by hell, I mean, the Vergecast.
Kylie, thank you for being here.
Thank you.
All right, we've got to take one more break,
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Send us all of your questions.
We've gotten a lot of iPad questions,
and I think at some point here we're going to stop answering iPad questions,
but we try to do at least one on the show every week,
and at some point we'll stop talking about iPads.
But this week, we have a question about iPads,
and it comes from Clifton.
Hi, this is Clifton from Ticama, Washington.
I was just listening to the Case for the iPad Pro podcast,
And in your comparison to the iPad and the MacBook, I was wondering, do you think that the majority of that want for MacOS on the iPad would go away if Apple just made a touchscreen MacBook?
Also on the same token, do you think that if they made a two and one that the work case for pros on the iPad would go away and it would probably just go back as a media consumption device?
I think it's similar to Apple thinking they know what customers want instead of actually doing what customers want.
Thanks. I appreciate it.
So there's like a big thinky thing at the end there that I kind of want to ignore for now.
Eli Patelah's here. Hi, Neely.
Hey, we've like talked around this for two weeks and also like 10 years.
So like let's just talk about this. Like what do we want from Apple is I feel like basically the question being asked here?
There's the iPad, there's the MacBook. And somewhere in the middle, there is this idea of like a perfect device that would solve all of our problems.
What is it?
I think it's an iPad that doesn't have a totally restricted Apple.
application model. Like, that's the problem. The problem is not that it doesn't run macOS. What macOS represents to people is freedom. I can just use this thing like a computer and developers can show up and fill the gaps that Apple has left open. You cannot do that on an iPad. So it's just whatever Apple wants you to do. And if they would just let go, I think these things would evolve on very different trajectories and they just won't let go, which I guess comes back to what do we want Apple to do.
Well, I think I largely agree.
Like, I got a bunch of crap on threads because I posted something to the effect of, like,
I agree that I don't want huge sweeping changes to the iPad, but it would be nice to be able to put Windows where I want them to.
And a bunch of people are like, you can put Windows wherever you want.
And I'm looking at it right now.
I can see nine different apps on my Mac right now.
I can see them all.
And that is not how it works on the iPad.
And there are like a million little things like that to me.
But the evolution thing, I'm curious how you think about it.
Because I think the case a lot of people would make is that if you just let you just let you just,
let both of these things kind of be everything, that eventually they would just crash into each other
and the iPad and the Mac would essentially be the same thing.
But you don't think that's the case.
I don't.
I think about a lot of iPad use cases that I see that I think are really interesting.
I'm married to a lawyer.
Some lawyers show up at meetings with iPads just to sign contracts and get through them.
You don't need a Mac laptop for that.
You don't even need the keyboard case for that.
Right.
And also the fact, by the way, that it lies flat on a desk or table is actually really important.
Like, I was thinking about this just form factor wise, right?
Like, if you just put a touchscreen on the Mac, does it suddenly solve all of your iPad problems?
And, like, no, because drawing like that sucks.
Signing things like that sucks.
Like, having a thing that just lies down, like a piece of paper on a table, does change things.
I think you're right.
I will note that you have to put a case on some of these iPads.
Well, there's that.
Actually, lie flat.
But, you know, I agree with you.
There's just a bunch of places where you want a computer in a tablet form factor that is
where the interfaces natively touch.
Great.
Again, we get notes from people who are like interior designers and architects who are like,
this thing is my computer.
I walk around, taking pictures with it and showing people things and drawing on it all day long.
And I kill the battery in my iPad every day, which is admittedly not so hard to do.
But there's just a world of use cases that way.
And then there's a world of use cases for the laptop form factor.
And I think the problem is Apple thinks the form factor is important and not the use cases.
So they're like, we'll just make it a laptop.
And now it's a laptop replacement.
And I think most people are like, well, I use my laptop for all these things and it can't do those things.
Right.
And then I, this is just me imposing a belief on Apple.
I think Apple wants computers to be easier than the market wants them to be.
You know, like people, you give a kid a laptop, like just crazy stuff starts happening.
Yeah.
Right.
Like they start to expand on the boundary of what you can even do with some of these applications.
that's really cool.
I've seen entire graphic design businesses that have existed by teenagers using the Instagram
create mode in ways that no Instagram product manager ever thought that thing would be used.
That's the beauty of computers.
And to whatever extent that has not happened on the iPad, I think that's the tragedy.
And I think it's because of the restrictions in the operating system.
Yeah, I tend to agree.
But I think something you said at the very beginning of this, I think is very striking,
which is the assumption that the best version of this thing is closer to an iPad that does more stuff
than it is to a Mac with a touchscreen, right?
Because I think, like, just to boil this question all the way down, it's like, does a Mac with a
touchscreen solve all of our problems?
And I think the answer is clearly no, and I'm not even sure it solves many of our problems.
Like, I actually, I look at my Mac and I'm like, I don't know how often I want a touchscreen
on this thing.
And I think, to me, when I look at the iPad, the best version of that is so much more interesting
than kind of the next version of a Mac, if that makes sense.
I'm confident the criticism we will get, because you said that,
is for a bunch of Windows people to use touch screens on their Windows PCs all day long,
and they're like, this is great.
Sure.
Actually, I think Tom Warren has published a version of this piece.
And we've had this conversation for so long.
I can't tell you if it was a decade ago or yesterday.
Tom Warren published, like touching the screen on a PC is pretty good.
Because we've been talking about it for a long time.
And it is pretty good.
The people who use computers that way,
They get used to it.
They like it.
To me, it's really just about the application model.
And in particular, on the Mac, because the web browsers are so good, and you can run different
web browsing engines and Chrome and Safari and whatever else, there's a richness to the
experience that you just get.
You can just have a lot of the latest things on a Mac because all of the latest things
tend to run in the web browser.
All of the AI in the world is happening in web browsers, right?
You cannot do that on iPad.
The web browser is still pretty much mobile Safari.
They fake it in different ways.
And it's that.
It's that.
Apple has just restricted a bunch of stuff maybe to protect Apple's business model, maybe because they have an idealistic vision of what an iPad user should do or how they should work or how easy it should be or to keep you safe or secure.
Whatever you want to believe about why this has happened, it has happened.
And I think those are the limits that people keep bopping up against and saying, oh, just let this be a Mac.
Because the Mac represents those limits going away.
And I really do think you can see it on other kinds of tablets that if you let that form factor evolve, it will head towards a different place.
Like I think it would be really interesting if the solution to the input problem, especially with all the AI we have now, isn't just put a keyboard on it.
Right.
Like we just haven't like tried.
Yeah.
Because we are like maybe that maybe everything will just, you know how like everything involves into be a crab?
It's like everything is evolving to be a laptop again.
And like, I don't know, maybe there's some other ways to do it.
Well, yeah, and that's the thing.
I think, like, when people have asked me over the last few weeks, like, why are you so hung up
on the idea that Apple should or could or ought to make this thing more like a laptop,
I just find it as if wanting to hold the thing up with the magic keyboard and be like,
because Apple made it a laptop.
Like, the two accessories this company has invested in are a pencil, which makes perfect sense
and is extremely iPad-y.
And I actually think it's like iPad plus pencil is by far the most compelling case for an iPad.
in every way you can imagine.
Or it's a laptop.
Yeah.
Like they just,
it just looks like a laptop.
It acts like a laptop.
But the Gmail app is worse.
Like that's just,
that's the difference.
And I'm sort of with you in that sense,
but like to the Windows point, right,
the surface rhymes with an iPad.
I would say almost more than it rhymes with a Mac.
Right.
Like it runs Windows and it can do all the stuff.
But in terms of like the spirit of that device,
it's so much an iPad.
Yeah.
And I think actually like Microsoft got that really right.
and just has not really solved a lot of the software stuff around Windows.
Like, the surface isn't everything.
It could be because of Windows in the same way that iPad is like hamstrung by iPad OS,
but in completely radically separate ways.
Well, it's two companies reacting to the web in totally different ways.
Microsoft just lost to the web.
No one's developing hot shit Win 32 applications for the surface.
Outside of games.
Right.
I just have to like set those aside.
But like the hottest new applications in the world happen on the web.
Like, that is a thing.
That's just true.
The web has become the dominant place to deploy desktop applications.
Great.
Microsoft reacted to it by just letting go by being like, you know what?
We built Azure.
Put your web applications on our cloud service and run open AI on our cloud service.
And we'll make the money there and whatever.
We'll just try to get you to use Edge.
Yeah.
And that is one reaction, a big company.
Especially because they lost in mobile.
They basically had no choice.
Apple's response to it is like, no.
No, that won't happen at all, sir.
Right?
And on our tablet, you will deploy applications for the iPad.
You will use the App Store.
And indeed, there are some cool iPad apps because of it.
That's great.
Like, Procreate is an entire company that exists to develop iPad apps and use the iPad
and the way that Apple wants people use.
That is great.
That's a success story.
But there's not a lot of great iPad apps.
Like, they squeeze the balloon and it didn't get a lot bigger.
Like, mostly the air went out.
There's some balance in there, but you can see those are two reactions to the same
problem. All I keep thinking, as you say that, is like, boy, it's ridiculous that Google never
figured out how to make decent hardware out of this. That, like, this circling Google did around
Chromebooks and Android tablets and all this stuff. Like, nobody should be more incentivized to figure
out how to do this well than Google, and it just didn't. And that makes me angry. And I just look at
my pixel book and I'm like, God, you could have been something. It could have been great. I mean,
I famously bought my mother a Chromebook pixel, a thousand dollar Chromebook several years ago. She
still uses it because it was easier to use than a Windows PC or a Mac.
Well, you open a Mac today, it has 50 different interface paradigms all happening at you at once.
There's a launch pad and Mac apps and a web browser, and it's trying to get you to use Safari
and all this other stuff is that.
And you can run iPad apps and it has an app store, but you can also, and it's like,
that's too much.
Like, actually just go to a bunch of web pages and use whatever you need to use there.
And here's a really nice piece of hardware to do it is pretty good.
And I think you look at kind of all the, like, the Steam decks.
of the world that are running games and Linux now.
And you're like, oh, you could build a kick-ass Chromebook right now.
And is anyone going to do it?
It's like, I don't know.
We've come a long way from the iPad where I'm like, you could build a kick-ass Chromebook.
But that feels like one version of computing where the restraints are lifted and it does
everything everyone wants.
And the simplicity that Apple's chasing with the iPad is still there.
Yeah.
I really do agree with, and you said this on last Friday show, that a desktop web browser,
like a true great desktop web browsing environment
would immediately solve a lot of people's iPad problems.
I think that's really real.
Yeah, let us just run Chrome.
Like, honestly, maybe it'll destroy the battery
and light on fire.
Chrome has a lot of problems.
But if you just let me use an iPad like a Chromebook,
eh, you know, like I would still buy the hardware.
I would still pay for Apple's various services.
I would still need ICloud storage.
Like, you'll make your money, Tim.
But like, let me use the computer the way I want to.
So maybe part of the reason people want,
a touchscreen MacBook is that that seems like the more likely way to get closer to that perfect
middle. Because I think the iPad thing you're describing is like, what if we just blew up the
whole way Apple thinks about itself? And that'd be cool, but seems less likely than there might be
a touchscreen on a MacBook. And Mark German has reported that Apple's considering that again.
Like, it has seemed anathema to Apple for a long time, but I would track that as probably a more
likely sort of nudge towards the perfect all things for all people computer than let's upend
the app model entirely.
Well, I think there's two ways of thinking about it.
One, at some point, you're just like it's an M4 and it's a keyboard and a screen.
They should be the same.
I mean, I would assume, by the way, that they will be.
Like, I suspect we are going to get a Mac with basically these exact same specs before
very long.
Yeah, the only difference between Mac and iPad is that Mac doesn't have a random lightar sensor and a
camera on the back.
Sure.
Yeah.
Fine.
But I think the other thing that is happening is in Europe, there's a bunch of regulations that say you have to let other web browsers on these devices with their own engines.
And maybe someone just makes a great desktop web browser with the desktop Chrome engine.
Maybe.
And I think as we've already seen with emulators, it really re-contextualizes what you can do when you get out of Apple's restrictions or those restrictions fade away and other people are allowed to use the hardware to their advantage.
So I think that's, the iPad is in all the regulations now.
You know, there's some back and forth on it, but they think Europeans or Europeans,
and they're like, no, we're taking that too.
Great.
So I just think there's something else that might happen there that could really change
how we feel about iPads.
That's fair.
I guess I just mean I don't see a world in which Apple does that of its own volition.
Oh, no, definitely not.
Like, especially with the iPad, Apple seems so precious about the way that that thing works
that every teeny tiny thing it has done to open it up has felt extremely kicking and screaming
against its will. Yeah, because it's the one that they control and it's the one that isn't a monopoly,
I guess. It's hard to make the case. I guess the Europeans are regulating it for various reasons
because they think it's a gatekeeper. But it's Apple's. Apple has long said this is our vision
for the future of computing. It has not won in the market. It just hasn't. They sell a lot of iPads.
They sell more tablets than anybody else, but people still use their laptops. I can look at our own
usage in Google Analytics on our webpage and tell you, no one's browsing our website on a
Apple. Like, it's just not happening. And so I think they feel protective of it because it's not under
pressure. Like, they are the market, but the market's really small. Yeah. And I think they have this
sense of what it could be. And it is like beautiful and perfect and extremely Apple. Yeah,
if only everyone would do what they want. Then we wouldn't need touchscreen backbooks. It would all be
fine. All right. We should go. Neelai. Thank you as always. See it. All right. That is it for the
Vergecast today. Thanks to everybody who came on the show. And thank you, especially as always, for listening.
There's lots more on everything we talked about at the verge.com.
Tons from the Surface event and all the new Microsoft things, all of our open AI coverage, everything about iPads, all of it.
We'll put it in the show notes, but also read theverge.com.
It is just a crazy newsy week.
Microsoft Build is today.
Developer conferences are everywhere.
AI stuff is everywhere.
There's just a ton going on.
As always, if you have thoughts, questions, feelings, or PC recommendations for me, you can always email us at Vergecast at theverge.com or keep calling the hotline.
866, Verge11.
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We have a Slack room that just pumps in every voicemail and we get to listen to it.
It's so much fun.
It is my absolute favorite thing, both about maybe my job and definitely about being at Slack.
If you've got ideas, thoughts, questions, keep it all coming.
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The Vergecast is a Verge production and part of the Vox Media Podcast Network.
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