The Vergecast - Rise of the Whoop dupes

Episode Date: August 3, 2026

For the last few years, the trend in wearables has been all about screens. As many of them as possible. But now, companies like Whoop, Fitbit, and Garmin are creating new products that ditch the display entirely. The Verge's Victoria Song explains why no-screen is the new flex, why even the most quantified athletes might not want a display on their wrist, and whether Whoop and the Whoop Dupes are a sign of a broader trend Further reading: Spider-Man and The Odyssey are splitting up IMAX screens after a record-breaking weekend) Truth Social’s priority access subscription goes live and raises corruption concerns. | The Verge Google’s Pixel 11 specs and price leak showing the impact of RAMageddon | The Verge Lenovo Googlebook leaks reveal a laptop and 2-in-1 tablet | The Verge The Fitbit Air takes a smarter approach to the AI health dumpster fire Garmin’s new screen-free fitness tracker doesn’t require a subscription Whoop wants everyone to give a whoop about the new Whoop 5.0 Subscribe to The Verge for unlimited access to theverge.com, subscriber-exclusive newsletters, and our ad-free podcast feed. We love hearing from you! Email your questions and thoughts to [e-mail] or call us at 866-VERGE11. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Hello and welcome to the Vergecast, the flagship podcast of Whoop Doops. I'm your friend David Pierce, and today on the show we're going to talk about wearables. But not the kind of wearables we normally talk about, which traditionally have screens and are probably smartwatches and have more and more features all the time and are trying to replace your phone and all kinds of everything. There's this new thing happening, though, where instead of all of that, we're getting devices like Whoop and new things from Fitbit and new things from Garmin that are pointed in a very different direction. They still have lots of technology, they still have lots of features, they still connect to your phone. But importantly, they don't have screens, and they seem to communicate something different about what we want from our wearables and how things are supposed to feel when we put them on our body. I asked the Virges V song to come on and explain what's happening here, both technically and culturally, because I think there's a real shift happening here, and I think she might agree with me. We're going to get to that in just a second, but first, here's everything else happening on the Verge to.

day. This is 90 seconds on the verge for Monday, August 3rd, 2026. Movie fans, I have good news and bad news. The good news, Spider-Man Brand New Day is great and is a huge hit, actually the second biggest opening weekend ever, and along with The Odyssey, it made this weekend the biggest weekend in box office history. Movies are so back, you guys. Now, the bad news. If you want to see either of those movies in IMAX, good luck. As of this week, Spidey and Odysseus will be sharing IMAX locations around the U.S., which means that the already hard-to-get tickets will be even harder to get for both movies. Personally, I've given up, and I will just be streaming them via bootleg TikToks as the

directors intended. Meanwhile, Truth Social just started selling access to a new API that gives paid subscribers early access to posts from influential accounts on the platform. And by that, I mean the only Truth Social account anyone is even aware of, President Trump. If you're thinking, gosh, that sounds like corruption, giving anyone who pays a huge amount to the Trump organization access to obviously market-moving and information from an administration that basically governs by true social posts.

All I'll say is that that is a very reasonable and very popular takeaway. Finally, Google leaks are coming fast and hot ahead of the pixel launch scheduled for next week. It looks like the pixel 11, unfortunately, will be more expensive than last year, starting at $899 bucks, and some of the models will have less RAM than before. None of this is surprising, given the incredible rising price of memory everywhere, but it continues to be a bummer. We also might have gotten our first look at a Google book, the Gemma, and I first laptops expected to ship later this year.

I can describe them to you in six words. Pretty much just a Microsoft surface. I'm kind of into it, though. You can read more about all of this at the burge.com. That is 90 seconds on the verge for Monday, August 3rd. I'm pretty confident talking into a mic. Hey, I'm doing it right now. But home projects, I second guess everything.

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Support for this show comes from Odu. Running a business is hard enough, so why make it harder with a dozen different apps that don't talk to each other? Introducing O-Doo. It's the only business software you'll ever need. It's an all-in-one fully integrated platform that makes your work easier, CRM, accounting, inventory, e-commerce, and more. And the best part, O-DU replaces multiple expensive platforms for a fraction of the cost. That's why over thousands of businesses have made the switch.

So why not you? Try O-D-O-4-3 at O-D-O-D-com. That's O-D-O-O-O-O-O-com. All right, let's talk FitnessT-Rack. The Virgins V song is here. Hi, Vee. Hi. V3 is a trend. This is literally the pitch I made to you for Come Do This Show with me is three is a trend.

We have the Whoop, which I think gets probably a lot of credit. I want to know exactly how much credit for starting this whole particular new kind of fitness tracker trend. Then you have the Google Fitbit Air, which we've talked a bunch about on the show. And now you have this new one from Garmin that is just, it's just exactly the same thing. I want to get into these devices in particular, but tell me about this new thing that Garmin launched and whether it's exciting or not. Garmin launched the Garmin Circa, which I have on my arm right now. And it's basically a whoop doop in the sense that, you know, this like the whoop can also be worn on your bicep. So, you know, it can be worn on a different part of your body.

Garmin is more kind of appealing to the same crowd as the whoop crowd is. But when I was talking to Garmin, they're basically like, this is kind of a lifestyle device for them. And they were like, think the same vein as Garmin Venue 4. I understand what that means. But for everyone else who's not extremely well-versed in Garmin. Did I just Google those exact words, as you said, maybe? Yeah, the Garmin, like the 4,000 Garmin devices that are on the market. The venue line is their smartwatch line.

It's mostly for people who are a bit more casual, a bit more lifestyle, but still want some kind of. of in-depth tracking. So that's kind of the same user base that they're targeting with the SIRCA. It was an interesting concept because they were also like, you know, Phoenix users just might want a surka for when they're sleeping

because it's a little more comfortable than, you know, kind of acknowledging that the Phoenix can be a heck and chunker of a device. There's a lot of buttons. So they're kind of targeting entry-level people who like the Fitbit Air might be your grandparents, who don't need the...

bells and whistles that carbon provide, a little bit more of a streamlined feature set. So it's not like, you know, like the endurance metric where you can watch your energy levels fluctuate during an endurance, an endurance long run. It's more of like basic tracking. Like if you hit the button, it can auto track one type of activity. You're going to need your phone with this device. It, you're like, there's no built-in GPS on this. It's connected GPS.

Which makes sense because they ain't no screen. So it's the ain't no screen that I want to talk about because I think you're right that all of these things poke at kind of different kinds of people. But holy God, do they look the same? I mean, they are just structurally the exact same hardware, right? Little, little pill fitness tracker inside of a very similar looking Velcro band. I mean, that's the thing.

And I think this makes me think we should talk about whoop just for a minute because whoop-dupe is a thing and these look like whoops in very real ways. What is it that whoop figured out in this space that everyone is still catching up to? Like there are a lot of fitness trackers out there. A lot of people have a lot of different ideas. But whoop seems to have solved something specific that I've never been able to put my finger on that folks are chasing after even now. What do you think it is?

I'm going to also lump aura into that. What whoop and aura have figured out is some people, just don't want another screen on their body. They want all the metrics and they want the in-depth fitness or they want some degree of the fitness. They're just not trying to be bothered. I think it's just that they happen to be screenless devices at a time where a lot of people are having a certain degree of tech fatigue where they don't want to be looking at another screen, possibly right in front of their eyes and glasses. And they want a little bit less distraction, a little bit more intentionality. And the market that Woop has basically catered to, which are hardcore fitness

people, elite athletes, weekend warriors, people are very kind of into the wellness space naturally. Those people have been kind of banging on the intention and intentionality drum for a long time. And for those people, screens are destruction a lot of the time. But I've heard it from my readers, too, who are just like, you know, there's just so much to look at on my phone. I'm just fatigued every day. The screen is small on the wrist. The battery life is not what I want. A whoop will last you, like a month on a charge because they have a little battery pack that you just stick on the thing. The Garmin Circa is 10 days. The Fitbit air is about seven. So you don't really have to think about it. It's on your wrist. You don't have to think about looking at it. It's there. I have the

aura ring on here. It's also just there. And I think that's really kind of the thing that whoop tapped into, which is you can get all the data, same data. Maybe the GPS is not quite as good. But you don't really have to look about it or think about it. It's just there in the background. And turns out that's what a lot of people want. Well, what's so interesting to me about that is that my confusion about whoop has always been that all of the things you just described, all of those upsides seem like they would make a lot of sense for casual people, right? I don't need constant feedback on my fitness as I sit here at my desk in my basement for 17 hours a day. What I need is sort of a rough overall sense of how I'm doing. And so something like this that doesn't have a

screen that doesn't offer feedback that doesn't buzz my wrist all the time. Useful. Woop appeals to people at the very top of the, I want to know how I'm, like, whoop invented new scores for people and has come up with new metrics and is very much geared toward peak athletes doing peak athlete kind of stuff. So the fact that those people, A, wanted that device, not just for the stuff that it offered, but for the actual physical object in the way that it worked, and that that's a growing trend among even sort of elite athletes, people who really care about this stuff, is really fascinating and frankly kind of surprising because everything else has been running towards

bigger screens with more features that do more stuff. So the fact that next to that is this new thing rising even among those same people strikes me as a big change in this space. It's actually, if you think about how the athlete brain works, I actually think it makes sense because it's about focus, right? So when you have the screens, part of the reason why you have squeeze is engagement. So a smartwatch on a run is going to be telling you data mid-run. It's going to be like, this is whatever. Now, like, you have workout buddy and the Apple Watch will interrupt if you choose. Like some people like this and people don't. But it'll interrupt a thing being like, great workout. You just hit your 10th, whatever, this month on an incline of whatever. And, you know, for some people, it really takes them out. It's going to kind of distract them from their focus. Sure. So not having a screen, not having those metrics to look at, you can just be completely zoned in. Like when I'm running and I'm just like, I want to stop, I don't like this.

It's humid. Why am I doing this to myself? My mental trick and go to is to just focus on my breathing. So I'll be like one breath in, two out. And I'll play little games with my surroundings. And that's how you kind of lock into your body. And then your watch goes, you did it. You ran two miles.

And yeah. Yeah. And so, like, the watch, you have, I've noticed myself, I'll be like, oh, my God, how much was just fucking left on this run. Oh, God, I've only gone. 0.05. And then, you know, I have to focus. Whereas if you don't have that screen, there's nothing for you to do what to focus on what's going on at the moment. It kind of makes sense for an athlete whose main priority is performance focus and recovery to not have a screen.

Because the last thing you want, and I think, truly I think this is a reason why. professional sports leagues have not been into wearables on the court is that they don't want any distraction. They don't want any unfair advantage. And what is a screen going to do other than give you an unfair advantage, whereas something that's screenless is just recording data? So the last question I have on these devices in particular is, is there a technical tradeoff in there? You're describing what I would call big interface changes, right? that this is a complete shift in how we think about using and looking at and interacting with these devices. And I'm for now resisting the urge to connect that to much bigger stories about our relationship with the technology that I'm going to get to in a minute.

But I am curious purely from a, what can you do with these trackers kinds of tradeoff? Is the Circa or the Fitbit Air sort of definitionally less powerful because of what it is than some of the other things? Can you do all of the things in one of these, you know, pill and a strap devices

that you can in the biggest, fanciest smart watches out there? No. Just because they are so... The tradeoff is that you are, in some ways, relying on your phone more. So you get these to not look at your phone

or look at screens quite as much, but conversely, you are relying on your phone more because that's the only way. You're going to view data. That's the only way you're going to be able to manage the settings. So it's a little weird in that.

It's counterintuitive, right? Because you can't do anything on this. Everything has to be done on the handy-dandy phone, which is like these are paired together. If you want to leave your phone at home while you're working out, sorry, buddy, you're not going to be able to do that. You have to take your phone with you because they don't have integrated GPS. So that's going to be out there. You cannot call from your screened thing. So if you're an emergency, I hope you have your phone on you

and it doesn't go like falling down the mountain because like the Circa does have live tracking. So, you know, that's the feature that Garmin has so that you can notify your loved ones if something happens to you. Well, you best have your phone on you because otherwise this is just a fitness band. And, you know, smartwatch, it can do more than just track your fitness. this is just fitness. So in a way, it's like a return to the dedicated instead of the multi-use wearable.

Okay. And that makes me think that maybe the case Garmin made to you that this is a device existing Garmin owners might also want, maybe makes some sense. Because my instinct was to be like, well, okay, if I own a really expensive smartwatch, why would I also want one of these cheaper, simpler things? But maybe it's for the reason you just described that there are, there are times where the one is useful and there are times where the other is useful. And actually ultimately they occupy really different spaces for sort of particularly like athletes who want this kind of data all the time.

Yeah. And I mean, I say this primarily about the aura ring because a lot of people ask me like, can I get rid of my smart watch and just use an aura ring? I think some people could. But there's a lot of people who are going to find that the best experience is to have a smart watch and an aura ring. Or like, you know, I find that to be the most holistic use case. Again, I'm wearing five wearables today. So not necessarily the best judge about streamlining the number of devices I'm tracking on. But that is, it does give you kind of a perfect feedback loop. The aura into the watch gives you sort of in and output information all the time in a way that is really useful.

And I don't have to worry about battery so much. much. So the positive trade-off with like you're not having standalone capability you do have to rely on your phone more. The positive trade-off is that the actual recording and the tracking, the battery life, is massively increased. This guy, especially if you're running beta software on it, does not last as long as these guys do. So like we can measure battery life in like at least a week is the baseline for a screenless tracker. And this one is days. I'm charging this Fitbit air like every eight or nine days. And I have to say it is wonderful. It's great. Yeah. And it's such, I don't know if this is the experience with you have with all of these. You've obviously tested many more

of these than I have. But the Fitbit Air is such a bully when its battery is dying. It's so funny. I feel like I get a notification like every hour when it's under 24 hours of battery life being like your Fitbit's about to die. Hey David, your Fitbit's about to die. Charge a Fitbit. It's about to die. We don't have 24 hours left. And it's like, honestly, on the one hand, it's great because it makes me remember to charge my Fitbit before it dies. But on the other hand, it is so aggressive in reminding me. It's like if you don't wear it, if your Fitbit dies, you'll die, David. You have to charge it now. Do it. It is pretty aggressive on the Fitbit air, but less so on the other ones. But hey, at least you only have to deal with that like once every 10 days, right? Huge improvement.

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It's about being able to bounce back. OICOS Pro Feed your strength. Visit OICOS.CA for more details. I do want to know how subscriptions factor into this because every one of these that comes out, the accusation is it's a whoop dupe, and they're like, okay, sure, but no subscription. And this is, I mean, I think it's still true

that the main issue people have with whoop and ORA, the two you mentioned, is that they're very expensive, right? The hardware is often very subsidized, but these things cost a lot, and they are not simple, purchases to make. The Fitbit Air has a subscription if you want some of the AI stuff, but you don't have to have a subscription. The Circa, I think, doesn't have a subscription at all. How big a deal is that in these new devices? So it's really interesting because I think we have to talk about

like premium and luck status markers when we talk about the subscription because what Woop and ORA do is that they market their devices as sort of like a Lux premium. And, and Or in particular is very good. And, you know, it's a little bolstered by that because it's jewelry, right? So it's technically jewelry, especially with the five. I predict that this will be wedding bans for people in Silicon Valley. That's just how it's going to be. You're right.

Yeah. Because they're thinner now. They look pretty good. But so, you know, these are marketed as premiums. And everything is kind of, everything useful is paywalled. So with aura, if you don't, technically, the subscription is optional. But if you don't...

It's not. It's really not. It's really... Let's just be honest. You'd be ridiculous to buy an aura and not get the subscription. Technically, you'll get three scores, not that useful. Literally everything else is paywalled. Yeah.

Whoop, they don't charge you for the hardware. You just pay a monthly slash yearly subscription. And those are, there's like three tiers of whoop subscriptions now. And they're expensive. They just are. And you pay them. that every year. So, like, I've mathed it out in various reviews as to, like, how far your buck bang for your buck is going to go. At least with the aura, you're kind of paying into a

hardware price and then a very low monthly subscription, which is $6. People still very upset about that. Now, they market those as premium status, lux, celebrities wear them. You want to feel like a celebrity. That's kind of how they've marketed those. So the Garmin Connect subscription is around $7 a month, and the Fitbit you're going to pay around a $10 subscription on a monthly basis. I believe it's $99 for a year. Relatively cheap, but these are also much lower priced in terms of the hardware. The Fitbit Air is $99. The Circa is $199.

So when you do the, there's some like multidimensional math going on here. But when you do the calculations, this will cost you less. And the subscriptions are fully optional. And what's not paywalled is very, very minor. So the air is going to pay wall the AI and the adaptive fitness plan, which, okay, whatever, a bunch of people are just going to be like, all I want on my steps, bro. I need your AI. Yeah, I've now spent a lot of time with Google Health's AI system. And I can tell you you don't need to pay for that.

You really don't need to if you don't want to. If you want to go have at it. But if you don't want to, you're still going to get everything that you would in terms of your data, your metrics. Right. And Garmin, Garmin's AI is, I like the people at Garmin, but their AI is do-do so far. It's like what you're getting for the subscription is like more nutrition logging and AI summaries, and you don't need either of those right now. What's not paywalled is a but load of data.

So in kind of in a shift, You're going from Woop and O'R on the premium scale to Fitbit and Garmin going like, hey guys, you want something affordable? You want to go back to the roots of fitness bands and tracking? Yeah. So you're actually kind of describing not just a lower end version of the same kind of thing, but kind of a different category of device altogether. And like you said, it's a very 2012 category of devices,

but I kind of mean that as a compliment. And this actually brings me to my big picture question about all of this. And this is where I want both V-Song wellness reporter and V-Song person who uses all of the wearables. It also seems to me that we might just be due for a big pullback on wear, like showy technology on our bodies anyway. We've been on this relentless drive towards more bigger screens on our wrist. Everybody is assuming we want screens on our face. Screens everywhere. Everything is technology. What if your jacket had technology? in it they'll let you control your phone.

Is there something in this that suggests we are due for a spin back on that, that even if we want some of the things that that technology enables, like health data and, I don't know, headphones on our glasses, that actually what we want is much less screens and much less showy technology. Do you think this is a broader trend than just fitness trackers? Absolutely. I think it's been building, not, Like, we're seeing this stuff come out now, right?

It feels like a trend now. Products are in development for a while. So I would say that these desires were planted a year, two years ago, probably. Well, probably around two, maybe even three years ago. I started noticing it back then. Another whoop-dupe that we haven't talked about is the Amaze Fit Helios band. And that's one that some readers have asked me about. And, you know, one thing that Amaze Fit as a brand does, and if you don't know the brand,

that's kind of like a more affordable brand from China where they do a lot of this sort of stuff. Great bang for your buck value from them. You know, for a couple years ago, I got a Vergecast question where they were like, where did all the fitness bands go? And I remember.

That's a great question. Where did they go? And it was basically just Chinese brands at that point in time with viable products on the market. Everyone else had been like, smart watches, YOLO, let's go all in screens forever.

Woo! And I think I saw an increasing number of people go like, hey, could you tell me about Smart Rings? Because I just feel really overwhelmed. And then, you know, these brands started coming out with this because I think that's where the people went. That's what people wanted. ORA and Whoop started getting more traction,

particularly in wellness influencer, communities and, you know, a lot of people are getting their ideas of what to do for trackers now from running blockers. Health and wellness people on TikTok giving them dubious misinformation, which is why you should subscribe to my newsletter optimizer. That's kind of where they were getting these ideas from, Kim Kardashian, having a sleeping contest with, I believe, Gwyneth Paltrow. One of those people, they were just like, oh, let's have a sleep off. This is where they're getting their ideas from. and the irony is that Woop and ORA have started stuffing so many features and so many metrics into these screenless devices that the data fatigue is. I have immense data fatigue right now. I'm like, what score do you want from here right now?

You want me to give blood for what now? Yeah. You're tracking my P because why? Okay. Oh, that's why you're putting AI into things because now I have so much data. I don't know what to do with it, but at least I don't have to look at a screen. Well, and I think next to that is very, like, screen fatigue and data fatigue are very much running in parallel. So I guess maybe that explains why it seems to be hitting this particular space so quickly,

is that it is very much both of those things simultaneously and that we're going to get, we haven't even had smart glasses long enough to have the screen and data fatigue, but that maybe smart people are going to see that coming before it gets here. There's a certain type of person who is always going to want more, but there's a lot, a lot of people out here who are just like, I am overstimulated. I have way too much in my face at any given point in time. I don't need 60 biomarkers. The main reason is that people are so fatigued from the data that these devices are collecting.

They don't know what any of these scores mean. And by and large, these devices are meant to help you track a baseline over a long period of time. You're not actually, the most useful way to use these devices is not to actually dig into the data every day because if you're healthy, the data every day is going to look the same. It's not really going to change all that much. The change happens in like quarters, semesters, like months, worse of time. It's not happening on a day to day or even a week to week basis. So they're really struggling right now to figure out what is the best bang for your buck, what is the best value, Because in order to justify a subscription, they're like, let's stuff more data in there.

And then you stuff more data in there. And they're like, we have to invent new scores to contextualize the data for you. This is what we just saw from Samsung with its new watches. Is they're like, here, look, we have a bunch of new scores we can give you every day that don't really mean anything. But they're going to make you interact with our product more often. And that is by definition a good thing. It's a problem. They absolutely have not figured out the right balance of it yet.

It's a lot. Yeah, it's a lot. It's way too much. And I think I'm generally in favor of actually offloading all of that onto my phone. There's something to at least like it's over there and I can get to it when I get to it rather than have the thing on my wrist screaming at me all day. I'll take like that that may not be the whole solution, but it does feel like part of it. Yeah, it's not perfect because I do think that the general thesis that you're going to have an ecosystem of wearables is what they've landed on is probably correct because on the one hand I don't. want to look at screens, but sometimes I do want to look at screens. And what if I want audio at some point? And what if I want to take notes discreetly? So I do think you're just going

to have like six devices on you. I wrote an optimizer a while back about how I believe the wearable surveillance state is coming for all of us. And a bunch of people were like, that's just you. That's a you problem. And I'm like, right now it is. It's coming for all of us, buddies. No, I think you're right. And the hope is this is the beginning of a bunch of these companies unwinding that idea and realizing that actually not only is that not the way to get people, it's a way to actively lose people. And I think the hope I get from this trend is that maybe these companies have figured out how to keep you engaged without over-optimizing you to the point that everyone just wants to walk away. Not all of us are meant to be Brian Johnson. Like we can't

live that life. Nor should we. Amen to that on so, so many levels. All right, V, we got to get out of here. Thank you. Good to see you as always. Thank you. All right, that's it for the show. Thank you to Vee for being here. And thank you, as always, for watching and listening.

As a reminder, if you have thoughts, feelings, questions, if you have a wearable you'd like to see, frankly, if you miss the Nike Fuel Band and the jawbone up as much as I do, I would love to hear about it. Email vergecast at the verge.com. Call the hotline 866, Verge11. Send us all your thoughts and feelings. It's my favorite. And as a reminder, the best thing you can do to support all of this,

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and part of the Vox Media Podcast Network. This show is produced by Josh Kahas, Eric Gomez, Brandon Kiefer, and Travis Larchuk. We'll see tomorrow. Rock and roll. Support for this show comes from Odu. Running a business is hard enough. So why make it harder?

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